Podcasts about inbound pr

No episódio de hoje falei apenas apeninhas com Ariane Feijó, uma grande referência de RP e Tecnologia, criadora do Inbound PR e CEO da Otimifica. O papo é sobre como as RPs podem usar a tecnologia como ferramenta para potencializar seus resultados. Aqui, os perfis da Ariane: https://www.instagram.com/arianefeijo.rp/ https://www.instagram.com/inboundpr/ Vem comigo? E, não esquece de me acompanhar nas redes sociais: https://www.instagram.com/falamariasilva/

Do you want to increase your brand's visibility, credibility and loyalty? Look no further: Cahill Camden is here to show you how to craft effective PR strategies that will accomplish just that!In this episode, you will be able to:Capitalize on AI-powered platforms to elevate your PR and marketing game.Become a true Press Jockey aficionado for extraordinary press request management.Unlock the untapped potential of blockchain technology and cryptocurrency innovations.Optimize marketing channel selection for maximum audience impact and exposure.Ignite unstoppable momentum in your PR ventures through the power of perseverance and consistency.My special guest is Cahill Camden.Cahill Camden, a seasoned marketing expert and CEO of Digital Vision Media Group, brings a wealth of knowledge and experience from the tech and Web 3.0 world. Starting his career in sales, Cahill quickly transitioned into marketing and PR for technology companies. As a fractional CMO, he has helped multiple startups achieve eight-figure exits, including Coinberry and Blockchain Foundry. Cahill's expertise lies in crafting tailored marketing strategies that tap into the pulse of the industry, ensuring companies stay ahead in a constantly evolving landscape. With a passion for nurturing growth and innovation, Cahill is the driving force behind Press Jockey, an AI-driven platform designed to streamline and optimize PR efforts.We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

This episode of The UnNoticed Entrepreneur featured Cahill Camden, the Founder of Digital Vision and creator of the product Press Jockey. Cahill discussed how to differentiate a brand in the market and how to use non-scalable marketing activities to build a brand. He also talked about his product, Press Jockey, a tool that helps entrepreneurs find and filter press requests automatically. Cahill also explains the differences between outbound and inbound PR, and dives into the details of Press Jockey, a tool that helps entrepreneurs find and filter thousands of press requests a day, and why it's important to own your “weaknesses” in the market and how to differentiate yourself from your competitors. Lastly, he offered advice on how to get started and encouraged people to take feedback and adjust to create a polished story, and for getting started and how to adjust your story and product as you go along.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasksSupport the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Recently, Cahill Camden of Press Jockey revealed in a podcast that PR activities are not only vital for earning customer trust and increasing brand awareness but also have the potential to boost profits. He also pointed out how tedious it can be to scour through thousands of media requests in pursuit of those tailored just right for your company's needs. Cahill said, “The next question is, all right, how do I actually leverage Inbound Press? What would I need to do? How can I make this make sense for my business?” He then introduced Press Jockey as a tool to do the heavy lifting of finding and filtering press requests, and providing prewritten templates and AI matching. The discussion continued with Cahill discussing how leveraging inbound PR can help build authority and get exposure through the press. “If you understand your story, which comes from focusing on your story, you'll be able to have much better marketing across the board.” At Press Jockey, Cahill shared that they offer packages to help with writing stories or pitches, so entrepreneurs don't have to do any of the heavy lifting themselves. By leveraging their expertise, business owners can reach new audiences and increase their conversions. In conclusion, Cahill provided some great insight into how inbound PR can be leveraged to benefit businesses. If you're interested in learning more about leveraging inbound PR for brand authority and trust, then make sure to listen to the podcast episode with Cahill Camden from Press Jockey today!

Is it possible to get journalists to come to you? According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it takes a bit of courage and a wish to change your approach.  Inbound PR is a book I've dipped into over and over again over the past few years and I'm reading it once again on my Kindle by the pool this week on holiday in Sarnia, in Italy.  The premise of this book is this. Why go to journalists when it can be so hard and unreliable, when you could get journalists to come to.  In this episode I give an overview of the ideas behind the book and some specific takeaways I got from it. 

#132 Ist Pressearbeit von Social Media noch sinnvoll? Angela Recino - Herbert Maria Schnalzer Diese Interview entstand im Zuge der Erstellung des Podcasts "Un Espresso con" von Angela ! Angela Recino, Journalistin und Expertin für Inbound-PR, ist ausgebildete Tageszeitungsredakteurin, und heute eine gefragte Kommunikationsberaterin mit langjähriger Erfahrung in Bereich Journalismus und Public Relations. Die heute 55-jährige Italienerin arbeitet seit mehr als 25 Jahren als Journalistin, Autorin, PR-Beraterin und Filmemacherin für Zeitungen, Zeitschriften, Online-Magazine, Radio und Fernsehen. Sie hat mehrere Jahre das Ressort eines bundesweiten Magazins geleitet und als freie TV-Produzentin an der Seite von Urgestein Alfred Noell nahezu ein Jahrzehnt eine der bekanntesten Sendungen der ARD produziert. Der "7. Sinn" gilt auch Jahre nach seiner Einstellung als Best Practice für Verkehrserziehung im TV. Daneben verantwortete sie mehrere regelmäßige Service-Sendungen für den WDR; außerdem hat sie zahlreiche Technik- und Imageproduktionen für namhafte Unternehmen der deutschen Wirtschaft sowie für Bundesministerien realisiert. Für das chinesische Fernsehen etablierte Angela Recino mit einem eigenen Fernsehteam vor Ort in Peking und Shanghai eine mehrteilige Verkehrssicherheitsserie im Auftrag eines großen deutschen Automobilherstellers und des chinesischen Verkehrsministeriums und erreichte damit ein dreistelliges Millionen-Publikum: Über die Sendereihe "Der 8. Pfad" wurde auch in Deutschland in renommierten Medien wie DIE WELT berichtetet. Für hervorragende journalistische Arbeit wurde Angela Recino mehrfach ausgezeichnet: unter anderem mit dem Christophorus-Autorenpreis und dem Silbernen Ottocar des IAA-Filmvestivals. Als freie PR-Beraterin und Expertin für Unternehmenskommunikation begleitet sie seit mehr als 10 Jahren zahlreiche Unternehmen unterschiedlichster Größenordnungen im DACH-Raum auf dem Weg zu mehr Sichtbarkeit am Markt. Infos zu ANGELA: https://www.bewegtkommunikation.de Angela Recino Podcast: https://podcasts.apple.com/at/podcast/un-espresso-con-ein-espresso-mit-der-unternehmer-und/id1594235201 Infos zu den Sprechern auch unter: office@lifebiz20.academy APPLE PODCAST  https://podcasts.apple.com/at/podcast/lifebiz20-podcast/id1482738173 Spotify:  https://open.spotify.com/show/3gtmA0JX9oQQZ6Dn8wII7B?si=0FrgZMSWS72lMhFoD9ZqTA Google:  https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9mMjI2MjMwL3BvZGNhc3QvcnNz PocketCasts:  https://pca.st/0nyicval Youtube: https://www.youtube.com/channel/UC3PPHpKggxA4QW_1VBfEnQQ Lifebiz20 Social Media https://www.instagram.com/lifebiz20_podcast/ https://www.facebook.com/Lifebiz20/ www.mikme.com  #presse #angelarecino #bewegtekommunikation#inputs #leben #business #mindset #millions #lifebiz20podcast #lifebiz20academy #thepodcastmaker #applepodcast #spotify #google #alleswirdwiedergut #gamechanger #kleinezeitung #orf #antennesteiermark #bayern #oe3 #lifebiz20verlag  #lifebiz20verlag #thepodcastmaker

(KARIM) - Industrial nation today I am with Iliyana Stareva. Can you introduceyourself to an audience?(ILIYANA) - Thank you so much for having me. My name is Iliyana I currently workin the partner program team at HubSpot where we design better engagement withall of our terrific partners like you guys and I come from a PR background Ispend a good few years working in PR and digital communication across Germanyand the UK and I are right now based in Ireland. I've been absent for the last fourand a half years and I published my first book in my PR just last year.(KARIM) - Great book. We are going to talk about it. I know something you'vedone at the top spot is working a lot with agencies like a like mine though youhave a lot of agencies on Europe to grow their business.  What haveyou learned from working with it? With such a big number of agencies thoselast year ? (ILIYANA) - So I spend my first two and a half years probably at HubSpotworking very closely with. I would say about 200  250 of our partners across allof Europe a lot from Germany people from the UK from Norway. So a lot ofagencies and their sort of stuff that I've learned I will definitely say thatwe in Europe are very much ahead of the game and we do like to adopt new thingssuch as inbound marketing for example. So it's been terrific to see how a lot ofagencies have jumped on that wagon and have completely redesigned theirbusiness with new services around inbound and around our HubSpot software to helpclients grow better. I think the key thing that I probably learned for agenciesand I would say that applies to any business is that the ones whosucceeded in continues to exceed today were the ones who almost chose an areato specialize. I'd like something to focus on doing that really well build expertise around it you talk leadership around it like something that otherclients would know them about and then talk remarkably about them. So I thinkthat applies to any business sense and I saw that firsthand. So that's probablymy biggest learning. (KARIM) - My hope is that because we tried to specialize a lot. No of this is something I agree with you can be the right solutionfor everybody. You have to choose from.  And I think when you have a focus you can sell yourproduct or your service better with a bit surprised with a better was bettermileage margin on. I agree 100 percent with you (ILIYANA) - Absolutely. You can be excellent at everything. (KARIM) - Yes I am happy to hear from you that in Europe where we are we arein advance where we are.I think to yourself well that was always the first to adopt the newthing.Well if you think about the way I'm explaining this it really goes into the whole world rate like the US are often ahead of thingsand ahead of things that were developed over there. Like if you think aboutHubSpot, where an American company is about marketing inbound in general, comesfrom the US. So yes they are the first one to jump on the bandwagon. I willdefinitely say that at this time I think the UK in the Nordics and like othercountries as our jumping really quickly on new things. I think where theadoption is slower and not as far ahead is obviously if we look at countries inAsia in Africa and Latin America. Different adoption there a different stage.You know we talk about emerging markets versus developed markets over there.(KARIM) - So. So there is a big market for inbound agencies in Europe(ILIYANA) - Yes absolutely.(KARIM) - I definitely think so yes we can see that for example in France when we started we were on maybe a three or four spots but Miles four years agoon today the more than 100. But now in only three years of that sor

The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.

Recordings from HubSpot User Group Meeting - The London HUG - February 2019

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results. Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives all internal communication for the Partner Program. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

Iliyana is a Global Partner Program Manager at HubSpot, and the author of the book Inbound PR. She talkes about why she wrote the book and how to do PR the inbound way. Iliyana’s blog: https://www.linkedin.com/in/iliyanastareva/Inbound PR (book): https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/Check out Inbound Growth Lab: https://www.techweb.no/inbound-growth-lab See acast.com/privacy for privacy and opt-out information.

Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?

Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.

Public relations has had issues with measuring return on investment for, arguably, the entirety of its life. Competitive disciplines such as digital marketing, advertising and SEO have mopped up business for little other reason than PR has struggled to prove its worth. A new methodology, however, promises to guide PR professionals towards a process that demonstrates its value once and for all. In this episode of the Digital Download podcast I talk to Iliyana Stareva, Global Partner Program Manager at HubSpot, whose book 'Inbound PR' presents a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line. Inbound PR looks to firmly establish PR as a management discipline, something that CIPR President Sarah Hall pushed heavily on S1 E2 of this very podcast. Here's what you'll learn in this episode: What is inbound marketing What inbound marketing does really well The role of content in inbound marketing How public relations can impact the inbound marketing process in a positive manner How inbound PR differs from inbound marketing What to adapt an inbound PR methodology Why PR entrepreneurs are driving the adoption of attention to revenue in public relations Why business results and reporting are so important to agencies in 2018 What the right things to measure are Whether reputation management is an excuse for not measuring business impact How you go about adopting an inbound PR model What's involved in jumping from a traditional PR model to the inbound model   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show Inbound PR from amazon.co.uk 2018 PRCA Census Ilyana Stareva blog The 4R model of evaluation from paulsutton.co   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

PR is ripe for transformation. Are you ready to embark on the Inbound PR journey? If you're a PR professional or PR agency owner, you don't want to miss my talk with HubSpot's Iliyana Stareva. About the Book:  Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth. About the Author:  Iliyana Stareva is Global Partner Program Manager at HubSpot, where she ensures a partner-first approach and enables company teams to collaborate, communicate, and make change happen better across global offices. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German. Connect with Iliyana: IliyanaStareva.com Facebook Twitter Instagram LinkedIn For additional show notes, visit ShaunTabatt.com/216.