Podcasts about drift's vp

Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

At this point, there's probably not a single B2B marketer who hasn't heard of Drift. They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every month or so. By anyone's measure, they're a hypergrowth company that's not slowing down. So how did they start and build traction around their now well-known movement? What strategies have helped them become such a fast-growing company? Today's guest has been one of biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth.

It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @jayacunzo and @seekingwisdomio.WHAT WAS COVERED00:38 - DG’s one week as a product manager 2:17 - The most underrated skill at a company: internal marketing5:15 - Read it out loud, say what you mean 6:40 - Simplify8:00 - Would you say that out loud? 8:28 - Use their words10:45 - Let your customers write the copy 12:20 - The swipe file 13:44 - Storytelling14:10 - Five parts of a story 15:34 - The best books on copywriting18:13 - The best books on storytelling19:00 - DG’s storytelling secret: The Steve Jobs’ keynote19:46 - The hardest part of storytelling in product 21:34 - Two ways to sell a shovel LINKS Read Ogilvy on AdvertisingRead CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to AnyoneRead Nobody Wants to Read Your Sh*tWatch the 2010 iPad keynoteWatch the 2007 iPhone keynote

Jess Iandiorio, VP of Marketing at Drift, details prescriptive tips on how brands can start building a more effective customer growth strategy and retain more customers.