Podcast appearances and mentions of David Meerman Scott

In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion. Key Takeaways:(01:34) Transitioning from Wall Street to bestselling marketing author.(03:04) Most marketers mistakenly focus on products instead of buyer personas' needs.(05:51) B2B marketers often lose sight of the human element by targeting businesses instead of individuals.(10:10) Hagerty builds a tribe around classic car lovers with over a million YouTube subscribers.(13:58) HubSpot exemplifies fan-building by offering extensive free education before a sales pitch.(14:38) HubSpot's Inbound conference attracts massive audiences and showcases how offering value without strings can create loyal brand advocates.(17:12) Unlike ads, content like blog posts lives forever and compounds as an asset. (22:13) One-star reviews can reflect unrelated experiences, like delivery issues, and marketers should avoid overreacting to isolated negative feedback.(29:25) The best marketing strategy is grounded in human connection — authenticity drives fan-building more than constant messaging or automation ever could.Resources Mentioned:David Meerman Scotthttps://www.linkedin.com/in/davidmeermanscott/HubSpot Academyhttps://academy.hubspot.comInbound by HubSpothttps://www.inbound.com“The New Rules of Marketing and PR”https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr“Marketing Lessons from the Grateful Dead”https://www.davidmeermanscott.com/books/marketing-lessons-from-the-grateful-deadInsightful Links:https://www.socialmediaexaminer.com/developing-loyal-fans-future-marketing-david-meerman-scott/https://blog.hubspot.com/marketing/how-to-turn-customers-into-fanshttps://www.hotjar.com/blog/customer-centric-marketing/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The Selling of the Apollo Lunar Program.  Get all the news you need by listening to WBZ NewsRadio 1030 on the free #iHeartRadio app! Or ask Alexa to play WBZ NewsRadio on #iHeartRadio.

Ever wonder what makes a story truly unforgettable? How do the best storytellers capture your attention and never let go? In this episode, marketing guru, entrepreneur, advisor, and bestselling author David Meerman Scott joins Matt for a riveting conversation on how storytelling is the backbone of successful marketing. David doesn't hold back as he shares how the pandemic and a transformative 26-day hike helped him hit pause, reflect on his career, and redefine his approach to marketing. Learn about the surprise success of his book Marketing the Moon, as it became adapted into the blockbuster film Fly Me to the Moon nearly 10 years after it was written. Uncover the timeless marketing lessons hidden in the Apollo Lunar Program as David shares the perfect blend of science and art that makes stories resonate. Dig into David's book Fanocracy, showing how companies can create vibrant communities of passionate fans. Finally, understand the implications of generative AI on storytelling and its role in modern marketing. For anyone looking to captivate an audience, David Meerman Scott is the storyteller you want to learn from!

Marketing visionary David Meerman Scott returns to share his cutting-edge insights into the evolving digital marketing landscape. From being dismissed for his innovative ideas to becoming a global thought leader, David recounts his journey and the immense growth in online engagement that has shaped today's marketing world. With AI, social media, and video now at the forefront, David stresses the importance of keeping human connection alive in our digital interactions.   Storytelling emerges as a powerful tool in marketing, and we discuss how businesses can form genuine bonds with their audiences through impactful content. Drawing on examples like Hagerty Insurance's success with classic car enthusiasts, we highlight the struggle many companies face as they cling to outdated strategies. AI's role in content creation is explored, showcasing how it has transformed tasks like transcription and editing, allowing for efficient production of diverse content without compromising on quality.   We dive into modern tools that streamline content creation, eradicating the "no time" excuse. Leveraging AI models and transcription services, creating high-quality content for web and social media is now faster than ever. We emphasize establishing authority through consistent content production, as AI-based search tools gain traction. The episode wraps up with niche content strategies, revealing how specific themes can capture media interest and unlock unique opportunities amidst rapid technological advancements.  David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.     Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.     He is a massive live music fan, having been to 984 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.    Quotes:  "In an AI-driven world, maintaining humanity in digital interactions is more crucial than ever."  "Storytelling isn't just about telling tales; it's about forging genuine connections with your audience."  "The excuse of 'no time' for content creation is obsolete with the modern tools we have today."     Links:   David's LinkedIn - https://www.linkedin.com/in/davidmeermanscott/   Fanocracy - https://www.davidmeermanscott.com/books/fanocracy  The New Rules of Marketing & PR (9th Edition) - https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr     Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog  

Every podcaster shares a common dream: to see their audience grow and their downloads soar. Imagine having a strategy that could be your secret weapon to boost exposure. What if you could use trending news to get noticed? Harness the YouTube algorithm to get a hundred thousand new views?!Enter newsjacking—a technique that could transform your podcast's visibility. Let's explore this strategy further and understand how you can wield it effectively, drawing from my interview with marketing guru David Meerman Scott on episode 56 of Inspired Money.Understanding Newsjacking Newsjacking is the art of injecting your insights into a breaking news story, gaining the media spotlight in the process. Think of it as surfing the wave of public interest that news stories generate. By providing relevant angles or expertise, you capture attention when it matters the most.Historical RootsNewsjacking might sound like a modern buzzword, but its origin dates back to the 1970s in the United Kingdom. David Meerman Scott breathed new life into this concept, notably spotlighting how Donald Trump deftly navigated the 2016 Presidential election cycle, utilizing real-time marketing on Twitter. Scott's predictions based on Trump's tactics underscored newsjacking's power.Key Takeaways from David Meerman Scott In my podcast interview, David generously shared key principles behind smart newsjacking:Speed is Essential: The quicker you respond, the more likely you are to capitalize on the public's interest. The hardest part about leveraging newsjacking is remembering that you need to be quick and agile. You need to have the bandwidth to act in real-time.Create Relevant Content: Seamlessly tie your podcast's themes or your expertise to the news narrative. With newsjacking, you need a legitimate ties to the story. Just responding to any old story doesn't work so well.Strategic Sensitivity: Handle negative news with care to avoid misjudged sentiments. It's easy to get newsjack-happy, but the process is most effective when you're selective. Leverage the stories that are most relevant to your target audience and industry.Maximize Social Media: Leverage platforms for real-time engagement, ensuring your content surges in conversations.My Practical Application: Jane's Addiction Incident My real-world test of newsjacking began a week prior to writing this, with an unexpected and shocking moment during Jane's Addiction's reunion tour — one that left fans stunned and wondering about the future of the band. Perry Farrell's mid-performance physical altercation with Dave Navarro not only ended the band's Boston show early, but it ultimately ended the tour.I saw a perfect newsjacking opportunity.What tied me to the recent event? I had interviewed Etty Lau Farrell, Perry's wife, on the Inspired Money podcast two years ago. During the interview, Perry made a cameo appearance—greeting me by name! Although a video about Jane's addiction did not fit my YouTube channel's content, I decided that diving into the substantial weekend buzz just might win attention for npth my YouTube channel and the Etty Farrell episode.Here's how I did it:Planning: The news broke on Friday teh 13th, and by Sunday night, I had scripted a strategic video plan. This included finding concert footage of the “fight,” performance videos in New York and Boston, and reading fan comments on Reddit.Execution: On Monday, September 16, I recorded and published the video “Jane's Addiction Fight Explained: Perry Farrell Attacks Dave Navarro in...

How can AI revolutionize your personal and business branding? Tune in as Juliette Mayers welcomes marketing expert David Meerman Scott a globally recognized marketing strategist and author of The New Rules of Marketing & PR.If you're a business professional or entrepreneur, this episode will show you how AI can simplify content creation and enhance audience engagement. You'll discover actionable steps to boost your brand's visibility and credibility using AI. Learn how to save time, effortlessly create high-impact content, and build a standout brand with the power of AI. Discover how AI can drive more engagement on platforms like LinkedIn, help you write compelling headlines, and turn your ideas into attention-grabbing posts. Whether you're looking to elevate your personal brand or grow your business, you'll get practical tips to sharpen your marketing strategy, increase your reach, and connect with your audience meaningfully.Don't wait—tune in now and transform your personal and business branding with AI! Apply the expert insights shared in this episode to stand out, captivate your audience, and thrive in the digital age.Highlights:05:00 - Artificial intelligence is driving so many of the things that we do every single day. Sometimes they're in the background; we don't even see it."11:00 - The more you can create content built around engagement, the more engagement you'll get, the more people will be exposed to your ideas."18:15 - "You can use AI tools to create more and better content, and even repurpose audio into written posts in a fraction of the time."24:00 - "It's still really important from a branding standpoint and an accuracy standpoint to really review whatever AI comes up with."29:20 - "I believe that AI makes marketing more fun, more enjoyable, and intellectually stimulating because we're not doing mundane tasks anymore." Contact Juliette MayersLinkedInWebsiteJuliette Mayers' Book: “Strategic Networking 2.0: Harness the Power of Connection and Inclusion for Business Success” Contact David Meerman ScottLinkedInWebsiteDavid Meerman Scott's Book: “The New Rules of Marketing & PR”

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience.  In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond.  A few key takeaways:  Why understanding your audience is still the bedrock of effective marketing.  How AI is impacting content creation—and where companies are getting it wrong.  The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility.  The enduring value of building real-world experiences to connect with customers.  Marketing lessons from the Grateful Dead and how to apply them to your business.  Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

How can you differentiate yourself from everyone else who does what you do?How can you come up with a big sexy idea and communicate it clearly in only seven seconds?And what can you do to make sure your brand gets noticed and remembered?You're about to find out.This is a special “Flip the Script” episode! Instead of answering a guest's questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today's guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel.Show Notes

Meet Apollo-era space collector and best-selling author, speaker, and marketing strategist David Meerman Scott. David shares personal insight into his collecting influences and passions, from Grateful Dead guitars to lunar artifacts like a flown Apollo command module window, rocket engine bell, and guidance computer. Diving deep into the mindset and psychology of what it means to be a collector, we learn how his Apollo fandom evolved into amassing a hardware collection worthy of building an in-home space museum and how he shares his unique collection of Apollo 11 press kits with the world. Rich and Jason conclude with a thank you and a fun giveaway offer to their listeners. 

Today, we're going to do a follow up to episode 876, which was influencer surfing. This is a way you can piggyback off of well-known people legitimately and really get some big views and readings for your stuff. So today, episode 877, is a spin off of that one called Trend Surfing. Now it's a new name for something that David Meerman Scott, this is episode 402, on Newsjacking. Screw The Commute Podcast Show Notes Episode 877 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Trend Surfing 01:40 Trends are not necessarily a fad 02:50 You can be for or against a particular trend 03:44 Tools you can use for trends Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ David Meerman Scott - https://screwthecommute.com/402/ Influencer Surfing - https://screwthecommute.com/876/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

This week's episode of The Build Show Podcast features a dynamic conversation between Matt and marketing expert David Meerman Scott, whose influence shaped Matt's career. Matt recalls learning invaluable marketing tips from David early on, which he implemented and launched what eventually became The Build Show. They discuss the importance of aligning marketing with consumer behavior, emphasizing the power of content creation.David dives into the connection between neuroscience and fandom, highlighting how humans crave the safety and comfort of like-minded tribes; he illustrates the sense of community that comes with shared interests.The conversation further explores the neuroscience behind building connections through video content, discussing concepts like tribalism, proximity, and mirror neurons. David explains how these factors deepen human bonds and make viewers feel immersed in what they watch.Tune in for Matt and David's advice for building a strong online presence and creating engaging content.Resources:New Marketing Mastery CoursesFanocracyby David Meerman Scott & Reiko ScottThe New Rules of Marketing & PR by David Meerman ScottFind David on the Web:Instagram: @dmscottX (formerly known as Twitter): @dmscottLInkedIN: https://www.linkedin.com/in/davidmeermanscott/Website: https://www.davidmeermanscott.com/Blog: https://www.davidmeermanscott.com/blogFind Matt and The Build Show on the web:Build Show Videos: https://buildshownetwork.com/go/mattrisingerInstagram: @risingerbuild and @thebuildshowTikTok: @thebuildshowYouTube channel: https://www.youtube.com/@buildshowWebsite: https://risingerbuild.com/ and https://buildshownetwork.com/Join us at Build Show LIVE this November 7-9 in Austin, TX. Click here to stay in the know. Don't miss a single episode of Build Show content. Sign up for our newsletter.

Chapter 1 What's The New Rules Of Marketing & Pr Book by David Meerman Scott"The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott is a comprehensive guide to modern marketing strategies in the digital age. The book discusses how traditional advertising and PR tactics are becoming less effective, and how companies can use new tools and platforms to engage with their target audience directly. Topics covered include social media, online video, mobile applications, blogs, news releases, and viral marketing. Scott provides real-world examples and practical advice for implementing these new rules in your own marketing efforts.Chapter 2 Is The New Rules Of Marketing & Pr Book A Good BookMany readers and marketers have found "The New Rules of Marketing & PR" by David Meerman Scott to be a valuable resource for understanding how to effectively use digital marketing and social media in today's fast-paced business landscape. The book offers practical advice and strategies for leveraging online platforms to reach and engage with target audiences, build brand awareness, and drive business growth. Overall, it is considered a good book for marketers looking to stay ahead of the curve in the ever-evolving world of marketing.Chapter 3 The New Rules Of Marketing & Pr Book by David Meerman Scott Summary"The New Rules of Marketing & PR" by David Meerman Scott is a comprehensive guide to the evolving landscape of marketing and public relations in the digital age. Scott argues that traditional marketing methods, such as advertising and press releases, are no longer as effective as they once were, and that businesses must adapt to new technologies and consumer behaviors in order to succeed.One of the key points in the book is the importance of creating valuable content that engages and informs consumers, rather than simply bombarding them with advertising messages. Scott emphasizes the need for businesses to establish themselves as thought leaders in their industry by producing high-quality content that is relevant to their target audience.Another key theme in the book is the power of social media and online platforms for reaching and engaging with customers. Scott explains how companies can leverage social media channels such as Twitter, Facebook, and LinkedIn to build relationships with their audience and drive sales.Overall, "The New Rules of Marketing & PR" provides practical advice and strategies for businesses looking to navigate the changing landscape of marketing and public relations. It emphasizes the importance of staying current with trends and technologies, and provides guidance on how companies can effectively engage with customers in the digital age. Chapter 4 The New Rules Of Marketing & Pr Book AuthorDavid Meerman Scott is a marketing strategist, speaker, and author. He released "The New Rules of Marketing & PR" in 2007. This book quickly became a bestseller and has been revised and updated several times since its initial release. Some of David Meerman Scott's other books include "Marketing Lessons from the Grateful Dead," "Real-Time Marketing & PR," "World Wide Rave," and "Newsjacking." In terms of editions, "The New Rules of Marketing & PR" has had several revised and updated editions, with the most recent being the 7th edition released in 2020. This book remains one of David Meerman Scott's most popular and widely acclaimed...

Don't be a cover band - play your own original music. Proudly. If it's truly original, unique and interesting, you'll appear larger than life, even when your resources are meager. It all starts with this week's Shawnism: Talk Big; Work Small.You can be and become whatever you want - it just takes figuring out something in the universe you are good at or finding a pattern in the universe no one else sees. This is what legendary author and marketing master David Meerman Scott says. From big promises to small actions, like being active and engaged on social media and leveraging AI for productivity and ideation, you have to find the balance between bold talk and humble work.When you embrace BOLDNESS and set a title, or goal, or commit to an original mindset and talk BIG, then put in the small work to bring it to life, you can build a life (and career) that sets you apart and puts you on the path to ultimate fulfillment.

Don't be a cover band — play your own original music. Proudly. If it's truly original, unique and interesting, you'll appear larger than life, even when your resources are meager. It all starts with this week's Shawnism: Talk Big; Work Small.You can be and become whatever you want — it just takes figuring out something in the universe you are good at or finding a pattern in the universe no one else sees. This is what legendary author and marketing master David Meerman Scott says. From big promises to small actions, like being active and engaged on social media and leveraging AI for productivity and ideation, you have to find the balance between bold talk and humble work.When you embrace BOLDNESS and set a title, or goal, or commit to an original mindset and talk BIG, then put in the small work to bring it to life, you can build a life (and career) that sets you apart and puts you on the path to ultimate fulfillment.

How does the concept of "Fanocracy" redefine the way businesses approach their customer engagement strategies? Stacy Sherman and David Meerman Scott dive deep into “Fanocracy” - turning fans into customers and customers into vocal fans. They explore why tapping into passionate communities is crucial for today's businesses in the digital age. And, explain the science behind our innate desire to be part of something bigger and how companies can ethically tap into this dynamic. Whether your business deals in products or services, you'll gain strategies to cultivate authentic superfans eager to champion your brand.   More at

In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy plays into business, and much, much more! IN THIS EPISODE, YOU'LL LEARN: 00:00 - Intro 19:41 - All the ways that empathy plays into business and persuasion. 23:18 - 11 habits of Jason that will help people become authentically persuasive. 37:53 - How Jason's version of persuasion, The Soulful Art of Persuasion, differs from Dr. Robert Cialdini's Psychology of Persuasion. 40:32 - What habit or principle Jason follows in his life that has had a big impact on his success and what the most influential book is in his life. 46:15 - What one action should listeners take after listening to this episode that can help improve their life, career, or business? And much, much more! *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Recommended Book: The Soulful Art of Persuasion by Jason Harris. Recommended Book: Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini. Recommended Book: Measure What Matters by John Doerr. Recommended Book: The New Rules of Marketing and PR by David Meerman Scott. Recommended Book: The Sun Also Rises by Ernest Hemingway. Recommended Book: The Old Man and the Sea by Ernest Hemingway. Check out the books mentioned in the podcast here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: NetSuite Fundrise TurboTax HelloFresh Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?Where do companies struggle? And more... Join us and grab a copy of his book here: https://amzn.to/3TGitE7

In this episode, Jeff Echols and Co-Host Katie Kangas welcomed David Meerman Scott to Context & Clarity LIVE.Listen to the conversation as they talked with David, strategist and best-selling author of "Fanocracy." David and his daughter Reiko wrote Fanocracy to demonstrate how to turn your fans into clients and your clients into fans.If you enjoy this show, you can find similar content at Gābl Media.

Summary:If you're a regular listener of The Author's Corner, then you've probably considered going for a traditional book deal at some point. If you'd like more insight on how to succeed with that goal, listen up, because this week's episode will be of special interest!What better way is there to gain insight into traditional publishing than to learn from the Editor-in-Chief of an important independent publishing house?In episode #121 of The Author's Corner, Robin is joined by Matt Holt, Editor-in-Chief of Matt Holt Books, a BenBella imprint. Matt divulges invaluable insight into how he decides who to publish and how authors can make the most of their conversations with editors. He shares his perspective on what it takes to have a bestseller. And Matt and Robin discuss the big shifts happening in the publishing industry and what might be in store for the future.Key takeaways:The big shifts in the publishing industryMatt's three criteria for how he decides which books to publishWhy memoir is such a difficult genreWhat it takes to have a bestseller Advice for searching for and talking to a potential publisherAnd more!Resources mentioned in this episode:BenBella submissions page About Matt Holt:Matt Holt is Editor-in-Chief of the BenBella imprint Matt Holt Books. Holt was previously Senior Vice President and Executive Publisher at John Wiley & Sons, where he oversaw a team of 85 staff. Over his 27-year career, Matt has acquired over 1,000 and published 10,000 titles including: Jon Gordon's Energy Bus, Larry Winget's Shut Up, Stop Whining, and Get a Life, David Meerman Scott's New Rules of Marketing and PR, and much more. Holt acquires roughly 20 titles per year focusing on business, finance, and professional development topics.

Summary:If you're a regular listener of The Author's Corner, then you've probably considered going for a traditional book deal at some point. If you'd like more insight on how to succeed with that goal, listen up, because this week's episode will be of special interest!What better way is there to gain insight into traditional publishing than to learn from the Editor-in-Chief of an important independent publishing house?In episode #121 of The Author's Corner, Robin is joined by Matt Holt, Editor-in-Chief of Matt Holt Books, a BenBella imprint. Matt divulges invaluable insight into how he decides who to publish and how authors can make the most of their conversations with editors. He shares his perspective on what it takes to have a bestseller. And Matt and Robin discuss the big shifts happening in the publishing industry and what might be in store for the future.Key takeaways:The big shifts in the publishing industryMatt's three criteria for how he decides which books to publishWhy memoir is such a difficult genreWhat it takes to have a bestseller Advice for searching for and talking to a potential publisherAnd more!Resources mentioned in this episode:BenBella submissions page About Matt Holt:Matt Holt is Editor-in-Chief of the BenBella imprint Matt Holt Books. Holt was previously Senior Vice President and Executive Publisher at John Wiley & Sons, where he oversaw a team of 85 staff. Over his 27-year career, Matt has acquired over 1,000 and published 10,000 titles including: Jon Gordon's Energy Bus, Larry Winget's Shut Up, Stop Whining, and Get a Life, David Meerman Scott's New Rules of Marketing and PR, and much more. Holt acquires roughly 20 titles per year focusing on business, finance, and professional development topics.

David Meerman Scott is an author, speaker and marketing expert. His latest book Fanocracy is a Wall Street Journal Best Seller focusing on creating an organization that puts the needs and wishes of fans ahead of every other priority.  David covers a lot of topics including writing a book and how it can help you, what strategy works if you're only focused on a local demographic, where you should start if you're at ground zero and why websites are still extremely important in today's market. 3:00 Introduction  6:30 Write your own Book  14:00 Self Publishing? 21:30 Youtube 31:00 Paid Adds  38:00 What is David most excited about   Connect with David Meerman Scott: Instagram: https://www.instagram.com/dmscott/ Twitter: https://x.com/dmscott?s=21&t=by94AfQLiDr28NfOUEzeBw@dmscott   Blog: https://www.davidmeermanscott.com/blog LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Home renovation: https://www.techbuiltrenovation.com/    For more from The Conscious Builder go to: The Conscious Builder Website: www.theconsciousbuilder.com The Conscious Builder Academy: www.consciousbuilderacademy.com Podcast: www.theconsciousbuilder.com/podcast YouTube: www.YouTube.com/theconsciousbuilder Instagram: https://www.instagram.com/the_conscious_builder/ Linkedin: https://www.linkedin.com/company/the-conscious-builder Facebook: www.facebook.com/theconsciousbuilder    

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Becoming wealthy isn't only about cutting costs. It's about expanding income and growing financially into your full abundant potential. If you want to make more money, you absolutely have to ask for it. Erin encourages Lauren to use her gifts to align her dreams, and create a healthy financial future.  Original airdate - March 28 2023 _________________________ In this episode:  Joe's book is called "Discovering Optimal" and you can pre-purchase it here: hshorturl.at/bdjA9 For more info on Lauren's music, find her @laurenroymusic  Erin recommends David Meerman Scott's Fanocracy: https://amzn.to/40qODEu And she recommends 2 books by Phil Town - Rule #1: https://amzn.to/40usPYE and Payback Time: https://amzn.to/3lK3yum  For investment practice, google "paper trade account"  Fave quote from this episode: “If I'm eating popcorn and there is a sex scene, I stop eating.” -Erin _________________________ To contact Team ESK, email assistant@erinskyekelly.com or leave us a voice recording at www.speakpipe.com/erinskyekelly     Erin's books:  Get The Hell Out Of Debt  Naked Money Meetings    If any of the links provided here receive affiliate commissions, it goes to support sponsoring people into the Get the Hell Out of Debt online program who otherwise could not attend. You are changing lives!

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head! Can you tell us what the CCC stands for? Before reading THE TREE ARMY BOYS by David Meerman Scott in the latest issue of MOUNTAIN GAZETTE there was a damn good chance that neither could we. But as it turns out, much of the infrastructure that our outdoor community enjoys was built by this initiative from the 1930's.Today on THE ROCK FIGHT, David Meerman Scott stops by to talk about the CCC and what he learned researching the article for MOUNTAIN GAZETTE. Learn more about David Meerman Scott and follow him on Threads and Instagram. Subscribe to MOUNTAIN GAZETTE and follow on Instagram.Support our sponsors!Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today! Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.Learn more about David Meerman ScottLearn more about FanocracyFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode, Dan connects with Wall Street Journal bestselling author Steven Mark Kahan to discuss his latest book, High-Velocity Digital Marketing. An all-around digital marketing legend, during his career as CMO of several Silicon Valley startups, Steve helped engineer seven successful exits that generated an astounding $5 billion in shareholder value. He and Dan talk about how he managed to make it all happen - and it turns out, it's all about having the right plan.  Of course, the right plan is very, very thorough. Luckily, Steve (and his book) deliver exactly that. Over the course of their discussion, Dan and Steve take a deep dive into the elements of marketing, the importance of content, and just how critical it is to identify your audience correctly and speak to them in a way that resonates.  Listen in and... Discover powerful digital marketing techniques to skyrocket your online presence. Uncover the significance of grasping buyer personas for targeted campaigns. Explore the crucial role of consistent content creation in engaging customers. Learn the importance of data-driven marketing and evaluating success. Gain insights on choosing the best partners and agencies to boost your marketing efforts. Notable Quotes: “I found that the traditional path from school to climbing the corporate ladder at least for me, could not only be high-risk for my career, it could almost feel like a death trap.” – (2:59) - Steve “I asked myself a really important question and that question was, how can I earn a great living doing what I love?” – (4:14) – Steve “I've learned how to spot a startup that has a good chance for success versus one that doesn't.” – (6:47) – Steve ”I'm never concerned when I see that there's big competition in the market. I'm always concerned when I see that there's next to no competition in the market.” – (9:26) – Steve “You want to go to work everyday with a passion for the products the company creates as well as your role in creating it.” – (9:56) – Steve “I wouldn't want to take a job if I didn't align with the values of the company.” – (11:33) – Dan “You don't often lose business to a competitor as much as you lose it to the status quo.” – (25:33) - Steve “Never assume that the benefits a customer expresses, equates to impact.” – (31:28) – Steve “So many organizations don't train their sales or their partners on every single piece of content that they have.” - (42:54) – Steve “You need to turn your website into a lead magnet.” – (54:40) – Steve “If you get that content right and that is a big chunk of the battle.” – (1:11:00) – Steve  Key Moments: 00:00:00 - Introduction, 00:05:05 - Choosing a Startup, 00:12:33 - Importance of Stock Options, 00:17:23 - Digital Marketing Strategies, 00:28:50 - Importance of Agility, 00:15:57 - Lessons from a Failed Startup, 00:18:05 - Evaluating Startup Concepts, 00:22:30 - Understanding the Customer,  00:25:43 - Building Strong Value Propositions, 00:29:24 - Understanding Benefits vs. Impacts, 00:33:22 - Cybersecurity and Content Creation, 00:35:55 - Sincerity and Content Value, 00:45:03 - Content Stories and Sales Velocity, 00:48:12 - Managing Multifunctional Disarray, 00:51:37 - Importance of Metrics, 00:52:09 - The Martech Stack and Metrics, 00:54:08 - Practical Tips for Improving Lead Conversion Rates, 00:57:53 - The Importance of SEO and Google, 01:04:24 - Agency Selection and Scoring, 01:08:38 - Building Great Content, 01:10:56 - The Importance of Getting Content Right, 01:11:29 - The Future of Marketing, 01:14:16 - Recommendation for High-Velocity Digital Marketing,  About Steve Kahan Bestselling author Steven Mark Kahan has a formidable track record, successfully navigating seven startups to acquisition or IPO, amassing a total value exceeding $5 billion. A powerhouse in the world of startups, Steve is revered for his innovative digital marketing strategies that resulted in rapid revenue growth, market expansion, and robust returns for shareholders. In his most recent stint as CMO and Chief of Staff at Thycotic (now Delinea), he propelled the company to a remarkable $1.4B exit. His impact extends to other ventures like KnowledgeWare, PentaSafe, Postini, Quest Software, and The Planet. A past board member of Target Hunger, Steve channels his passion into philanthropic pursuits.  Steven Mark Kahan on LinkedIn Steve Kahan on Instagram Steve Kahan on Facebook Learn all about High-Velocity Digital Marketing - Be a Startup Superstar High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time on Amazon.com Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter   Timestamped summary of this episode (Generated by Capsho - and presented here unedited) 00:00:00 - Introduction,  Dan Nestle welcomes Steve Kahan, former CMO of cybersecurity firm, Thycotic and author of "High Velocity Digital Marketing" to discuss his journey in the startup world and important factors to consider before choosing a startup.   00:05:05 - Choosing a Startup,  Kahan shares four important attributes to look for when choosing a startup: quality people who share your values, a concept that fills a big market need, a great product you can get behind, and the startup being well-funded.   00:12:33 - Importance of Stock Options,  Kahan explains how stock options can be a game-changer for those looking to separate themselves financially. Working for a successful startup and seeing the value of those stock options grow can lead to significant financial gain.   00:17:23 - Digital Marketing Strategies,  Kahan discusses the importance of digital marketing strategies in building a successful startup, noting that they can be a cost-effective way to reach a large target audience. He breaks down some key strategies outlined in his book, "High Velocity Digital Marketing."   00:28:50 - Importance of Agility,  Kahan emphasizes the importance of agility in the startup world, noting that companies need to be able to pivot quickly and adapt to changing circumstances. He cites examples from his own experience helping startups navigate unexpected challenges.   00:15:57 - Lessons from a Failed Startup,  Steve shares his experience working for a startup in Japan that lacked differentiation in the market and eventually failed. He discusses the importance of identifying a unique product and positioning it effectively to stand out from competitors.   00:18:05 - Evaluating Startup Concepts,  Steve and Dan discuss evaluating startup concepts and identifying a must-solve problem for a specific audience. Steve shares his experience at Psychotic, where understanding the customer and crafting value propositions based on their needs led to significant growth and success.   00:22:30 - Understanding the Customer,  Steve emphasizes the importance of understanding the full context of the ideal target buyer's world and paying attention to their specific language. He shares his process of asking questions to customers and crafting value propositions that address the benefits and impacts that buyers want to make on their company.   00:25:43 - Building Strong Value Propositions,  Steve discusses the mistake many organizations make in building value propositions that align well with what they do, rather than what the seller cares about. He emphasizes the importance of crafting value propositions based on a full understanding of customers that address their specific needs and challenges.   00:29:24 - Understanding Benefits vs. Impacts,  Steve differentiates between benefits and impacts, with impacts being closer to the meaning that customers want to achieve in their lives. He emphasizes the importance of addressing both benefits and impacts in crafting value propositions that resonate with customers.   00:33:22 - Cybersecurity and Content Creation,  Steve Kahan discusses how weak or stolen privileged passwords are responsible for 80% of cyberattacks, and how his company created content stories to educate and provide value to their customers. He emphasizes the importance of tailoring content to the buyer's journey and creating incredible content that engages the buyer at every stage of the funnel.   00:35:55 - Sincerity and Content Value,  Kahan explains how being sincere and providing real value in content creation is crucial for engaging potential buyers. He shares examples of his company's free tools and risk assessments, which offered real value to the target market and helped to accelerate revenue growth at reasonable costs.   00:45:03 - Content Stories and Sales Velocity,  Kahan emphasizes the importance of content stories that tie together and support all stages of the funnel to maintain sales velocity. He highlights the need for ongoing partnerships and collaboration between functions to prevent breakdowns in the buyer's journey. Kahan stresses the importance of metrics and numbers to manage and optimize the sales and marketing process.   00:48:12 - Managing Multifunctional Disarray,  Kahan emphasizes the importance of managing metrics and numbers to identify and resolve breakdowns in the buyer's journey. He encourages organizations to instrument their sales and marketing processes in detail and manage them rigorously to maintain sales velocity. Kahan stresses the need for ongoing collaboration between functions to prevent breakdowns and optimize the buyer's journey.   00:51:37 - Importance of Metrics,  The importance of metrics and data analytics is discussed, with Steve Kahan emphasizing the need for ongoing refinement of data to improve marketing strategies.   00:52:09 - The Martech Stack and Metrics,  The Martech section of the book is discussed, with Steve Kahan providing a blueprint for building a successful marketing stack. He emphasizes the importance of measuring KPIs and setting revenue goals.   00:54:08 - Practical Tips for Improving Lead Conversion Rates,  Steve Kahan provides practical tips for improving lead conversion rates, including adding a "get a quote" button, minimizing friction in forms, using calls to action in every blog post, and catering to mobile users.   00:57:53 - The Importance of SEO and Google,  Steve Kahan emphasizes the importance of SEO and Google for businesses today, noting that companies should focus on both great content and SEO optimization to increase their visibility in search results.   01:04:24 - Agency Selection and Scoring,  Steve Kahan provides a scoring system for selecting digital agencies, emphasizing the need to choose partners who are all about the numbers and can provide expert analysis. He notes that selecting the right agency is crucial to a company's success.   01:08:38 - Building Great Content,  Steve shares his approach to building great content by having meetings twice a year with cross-functional teams to generate ideas. He prioritizes the best ideas and relies on his team's expertise to create high-quality content that resonates with the target audience.   01:10:56 - The Importance of Getting Content Right,  Steve emphasizes the importance of getting content right and making sure it resonates with the right buyer. He suggests that many companies struggle with the fundamentals of marketing, and focusing on these basics can make a significant difference.   01:11:29 - The Future of Marketing,  Dan asks Steve about the trends that marketers should be aware of. Steve responds that the focus should be on mastering the fundamentals of marketing rather than looking for a silver bullet. He also mentions that he is currently writing a murder mystery with James Patterson's co-authors.   01:14:16 - Recommendation for High Velocity Digital Marketing,  Dan highly recommends Steve's book, "High Velocity Digital Marketing," which offers practical advice on understanding the target audience, creating compelling content, measuring results, and improving marketing efforts. He also notes that David Meerman Scott wrote the book's foreword.    01:16:55 - Wrapping Up,  Dan thanks Steve for sharing his insights and experiences on the show. Steve expresses his pleasure in being a guest and shares his website and LinkedIn profile as the best places to find him.  

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don't want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands.  As a speaker, Rusty uses humour and targeted examples to challenge assumptions about thought leadership, showing leaders how to build authentic personal brands focused on impact, not ego. He has written three books and spoken around the world to a variety of audiences, from YPO to Harvard Medical to SXSW Interactive. Rusty's newest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty and features a foreword from David Meerman Scott, demonstrates how leaders can make an impact with their personal brand and build trust in an increasingly skeptical world.

Juliette is joined by David Meerman Scott, and they focus on discussing the New Rules of Marketing and PR based on David's best-selling book. Find out how the principles they talk about are applicable to other professionals or just everyday people, not only marketers. Listen as they talk more about effective, modern marketing and PR best practices, as well as what you can do to communicate with and reach out to customers and buyers directly in order to maximize marketing and PR. Highlights05:54 - So many organizations are only focused on talking about their own products and services rather than understanding the needs of existing and potential customers. 07:53 - Understand deeply the people you're trying to reach. 09:12 - Today, we don't have to spend money on advertising. We can reach people directly by creating interesting information and publishing it ourselves. 10:34 - You can choose to become a change agent in your organization, you can stand up to the bosses and say, “Hey, this is wrong. We're gonna do this in a different way. This is not right. This is not appropriate.” 14:01 - You can quietly achieve results by doing something different and doing it in a way that you're not gonna completely screw up what is already going on in the organization. ContactLinkedInWebsite This episode is sponsored by Associated Industries of Massachusetts(AIM). AIM is the largest business association in the Commonwealth of Massachusetts. To learn more about AIM, visit www.aimnet.org.

Join Izzy as she talks about her first book, new book, and next book in the Space Marketing journey. She recently launched the second book in the series - Space Marketing: Spaceports Communicating with stakeholders, communities, and key leaders.  More information about the books - Space Marketing: Spaceports Communicating with stakeholders, communities, and key leaders Space Marketing: Competing in the new commercial space industry. can be found on her website - https://izzy.house/ ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com  Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Show Notes: David Meerman Scott  https://www.davidmeermanscott.com/ Marketing guru, David Meerman Scott, has authored twelve books, many of them are New York bestsellers, including Marketing the Moon.  He wrote the foreword to Izzy's first book - Space Marketing: Competing in the new commercial space industry. David's podcast episode: https://spacemarketingpodcast.com/episode/space-marketing-podcast-david-meerman-scott Rober Aillon President of Guayaquil Space Society - https://space.nss.org/guayaquil-space-society/ Founder of Leviathan Space Industries LLC https://www.leviathanspace.com Robert's podcast episode: https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-robert-aillon Spaceport America https://www.spaceportamerica.com/category/podcasts/ Alice's podcast episode: https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-alice-carruth-from-spaceport-america Karyn McVean and Ben Hernandez Arizona Spaceport Alliance https://azspaceport.org/ Karyn and Ben's episode: https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez Thank you to everyone! Learn more about your ad choices. Visit megaphone.fm/adchoices

Becoming wealthy isn't only about cutting costs. It's about expanding income and growing financially into your full abundant potential. If you want to make more money, you absolutely have to ask for it. Erin encourages Lauren to use her gifts to align her dreams, and create a healthy financial future.  _________________________ In this episode:  Joe's book is called "Discovering Optimal" and you can pre-purchase it here: hshorturl.at/bdjA9 For more info on Lauren's music, find her @laurenroymusic  Erin recommends David Meerman Scott's Fanocracy: https://amzn.to/40qODEu And she recommends 2 books by Phil Town - Rule #1: https://amzn.to/40usPYE snd Payback Time: https://amzn.to/3lK3yum  For investment practice, google "paper trade account"  Fave quote from this episode: “If I'm eating popcorn and there is a sex scene, I stop eating.” -Erin _________________________ The NEW book, Naked Money Meetings, is out September 5! You can pre-purchase your copy now from your fave online bookstore.   If you plan to be debt-free in 2023, here's where to find Erin and Get The Hell Out Of The Debt: The online Get The Hell Out Of Debt course that started it all and has helped thousands is here: https://www.erinskyekelly.com/get-the-hell-out-of-debt-course The book, Get The Hell Out Of Debt, is available here (or from your favorite bookstore!): https://amzn.to/3FTWbHh .  Check this out for some free resources to get you started: www.financialtransformation.ca  If you have something nice to say (and want to be featured on the podcast!), record your message here: https://www.speakpipe.com/erinskyekelly  Follow Erin here: https://www.instagram.com/getthehelloutofdebt/  And her personal account here: https://www.instagram.com/erinskyekelly/  And the website for everything else: www.erinskyekelly.com   

Marketing guru, David Meerman Scott, is the guest on the Space Marketing Podcast this week. He has authored twelve books, many of them are New York bestsellers, including Marketing the Moon.  He also wrote the foreword to Space Marketing: Competing in the new commercial space industry. ABOUT DAVID MEERMAN SCOTT https://www.davidmeermanscott.com/ Books: The New Rules of Marketing and PR After six months on the BusinessWeek bestseller list, and more than 425,000 sold in English and available in 29 languages https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr Fanocracy (with Reiko Scott)  Turning Fans into Customers and Customers into Fans https://www.davidmeermanscott.com/books/fanocracy Marketing the Moon (with Richard Jurek) The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. https://www.davidmeermanscott.com/books/marketing-the-moon Astronaut Scholarship Foundation https://astronautscholarship.org/ Chasing the Moon miniseries https://www.pbs.org/wgbh/americanexperience/films/chasing-moon/ Zero G Hear the episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-matt-gohd-with-zero-g-flights Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com STANDOUT VIRTUAL EVENTS (with Michelle Manafy) How to create an experience that your audience will love https://www.davidmeermanscott.com/books/standout-virtual-events ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com  Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In addition to being the author of bestselling books The New Rules of Marketing and PR and Fanocracy, plus being a sought-after keynote speaker at events such as Tony Robbins' Business Mastery, David Meerman Scott is a ridiculously thoughtful, kind, and fun person to be around. David's message matters to business owners because he shows how to have a massive impact in the world on your own terms. He also shares stories of major life transformations—from being a corporate executive to being a brand new business owner, as well as from living a rather unhealthy lifestyle to being in the best shape of his life in his early 60s. You will discover: How to manage setbacks so they open up greater opportunities How to build rewarding business relationships Why getting fired from a job can be a gift, and Why “Have fun” can be a great business plan. To get the full show notes for today's episode head to besuperabound.com/podcast and while you're there make sure to sign up for the free Business Growth Grader that you'll find on the website. It will help you pinpoint your biggest business bottleneck and eliminate it.

In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir’s No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon […] The post Catching up with David Meerman Scott! appeared first on Marketing Over Coffee Marketing Podcast.

David Meerman Scott joins us on HealthCare Trailblazers to share his unique insight on the power of making business personal and how marketing the old way no longer works. Through his research, he has found key trends that can help any business build a stronger relationship with their consumers/clients. About David Meerman Scott:David is a marketing strategist, entrepreneur, investor, and advisor to emerging companies, and bestselling author of 12 books, including "Fanocracy" and "The New Rules of Marketing & PR"Learn more about David Meerman Scott:LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website link: https://www.davidmeermanscott.com/about-david Learn more about Previva Health Group:Website: https://previva.com/ LinkedIn: https://www.linkedin.com/company/previva-health-group/

BE HUMAN AND INFECT PEOPLE WITH YOUR PASSION AND AUTHENTICITY.David is back for one last round and in this episode, he discusses further the different ways that the portfolio theory can benefit you, and the importance of always wearing your infectious passion to influence people and grow fans along the way. Don't miss David's last outing on the latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS:DAVID: GROW FANS WITH YOUR INFECTIOUS PASSION“When you share what you're passionate about in the world, you're much more likely to grow fans. But so many salespeople especially but there are all kinds of different business people. They are one person on LinkedIn notices for business, this is my LinkedIn, and they're another person in the rest of their life. happy-go-lucky, fun-loving. Mix those things, merge those things, show us who you are in your private life because that's what will grow fans.” You can connect with David and check out his work in the links below:David Meerman Scott | Stage 2 Capital | Stage2.Capital If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

David is back and in this episode, he talks about starting your own company. He says that it is in a different category than other business ventures. He talks about how people of his generation are starting their own companies and how this is different than previous generations. Find out more in this latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS:DAVID: THE PORTFOLIO THEORY AT ITS BEST“If you follow this philosophy that I've been following of the portfolio theory, multiple income streams, multiple things that you like to do, do the stuff where you add value, I think I could be working until they carry me out of the studio toes first, you know, 90 years old, and he's still going strong.” You can connect with David and check out his work in the links below:David Meerman Scott | Stage 2 Capital | Stage2.Capital If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

GOT OUT OF THE JOB? NO PROBLEM, MAKE YOUR OWN JOB.From the bond trading floor to a multiple income stream career, David Meerman Scott, Limited Partner and Strategic Advisor at Stage 2 Capital, has created a whole new career for himself after going out of his previous company. David will be sharing how he applied the Portfolio Theory of Investment to invest and build a diversified stream of income for himself. Find out more about David in this latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS:DAVID: APPLYING THE PORTFOLIO THEORY OF INVESTMENT“I realized pretty quickly that when you work for one company, it's basically the same as if your portfolio of investments is focused on one investment. And I started to think about the whole portfolio theory of investment because I worked on Wall Street. So I understood that and how the more diverse you are, the more likely over time you'll do well.” You can connect with David and check out his work in the links below:David Meerman Scott | Stage 2 Capital | Stage2.Capital If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime-time television show, Americans were receptive to NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule, and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. About the Author: David Meerman Scott is a marketing strategist, entrepreneur, international keynote speaker, investor and advisor to emerging companies, and bestselling author of 12 books, including The New Rules of Marketing & PR, Fanocracy, Real-Time Marketing & PR, Newsjacking and Marketing Lessons from the Grateful Dead. And, interesting fact – he has one of the largest private collections of artifacts from the Apollo lunar program. He is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-moon-david-meerman-scott

Are you struggling with building fans for your business? Then this episode is for you. David Meerman Scott joins me on the show to teach us how we can make our fan base by bringing our passion into a business. David shares an example of how a dentist was struggling to build a fan base for his dentistry practice. David asked him about his passion. He said he loved being on the skateboard. David advised him to bring skateboarding to his business. Six months down the line, he called David to say the idea worked. The dentist introduced skateboarding in his practice. Also, he would post images of himself skating on his website and Instagram. His fans increased tremendously. Equally, when we bring our passion to our businesses, we attract more people to be our fans. Listen in to learn more How to build fans as an entrepreneur Number one, what is the medium that you're most comfortable in? Because some people may not want to do videos like us. So, what are you most comfortable doing? Number two, bring out your passion when you do things you are comfortable with. David's inner superpower David believes he has an uncanny ability to see patterns in the universe that other people don't see before other people see him. He can articulate those patterns in a way. Typically, in the form of a book ahead of the curve and what people are talking about. Timestamps: [00:25] Benefits of presenting while standing up [02:16] Getting to know David [06:00] What's the best way for entrepreneurs to build fans? [18:47] David's inner superpower Quotes: “The web is not about spending money on advertising. The best way to market on the web is to create amazing content.” “We humans are attracted to people who are passionate about what they do.” “Whatever it is you do, share that passion with the world.” “When you're part of your tribe, you're safe and comfortable. But when you're outside of your tribe, you feel vulnerable.” Connect with David Meerman Scott: Website: https://www.davidmeermanscott.com/ Instagram: https://www.instagram.com/dmscott/   

It's time for the 40 Speaking Lessons from 400 Episodes finale! For Part 4 we're bringing back 10 final lessons from former podcast guests. These speakers are not only the real deal, but their insight brings incredible value to the aspiring or “in the trenches” entrepreneur. Collectively these tips will raise the bar when it comes to the success and sustainability of your speaking business. As we wrap up this series, you won't want to miss the final 10 lessons that will complete your list! As speakers, it's essential to keep learning, growing, and asking questions in an effort to refine your craft and bring your best to the stage. These lessons will help do just that, and we're thrilled to share them for Episode 403 of The Speaker Lab Podcast. Enjoy! Here are the final 10 lessons to help you become a better speaker: 31. Lead with appreciation and interest to build relationships (Selena Soo, Ep. 178) 32. How to use the “messy middle in speaking (Nancy Duarte, Ep. 262) 33. Find a balance between being grateful and hungry (Josh Linkner, Ep. 266) 34. It's important to find a market for your passion (Clay Herbert, Ep. 260) 35. Turn your clients into fans (David Meerman Scott, Ep. 272) 36. Stay informed to stay relevant (Scott Stratten, Ep. 259) 37. Learn the ABCDs of your personal brand (Sylvie di Giusto, Ep. 243) 38. Responsiveness always trumps overthinking (Andrew Davis, Ep. 181) 39. Know how to serve all three of your audiences (Joey Coleman, Ep. 212) 40. The best speakers are like coffee (Mitch Joel, Ep. 278) Don't miss our book giveaway! We're giving away 40 copies of The Successful Speaker to celebrate 400 episodes. This is the last week to enter, so CLICK HERE and enter your info to get started!

The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon's impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change. This isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it's not too late for concerted, collective action for change. About the Guests: From The Carbon Almanac website… Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day. David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/carbon-almanac-seth-godin-david-meerman-scott  

How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more! Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review! Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next. Links Mentioned: Loom https://www.loom.com/  Sapiens by Yuval Noah Harari https://www.ynharari.com/book/sapiens-2/  The Hard Things About The Hard Things by Ben Horrowitz https://a16z.com/book/the-hard-thing-about-hard-things/  Hooked by Nir Eyal https://www.nirandfar.com/hooked/  Rework by Jason Fried https://www.amazon.com/Rework-Jason-Fried/dp/0307463745  The Platform Revolution https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131  Stratechery https://stratechery.com/  Not Boring Newsletter https://www.notboring.co/  The Hustle Newsletter https://thehustle.co/  Milk Road Newsletter https://www.milkroad.com/  Positioning The Battle for your Mind by Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586  Ready Player One by Ernest Cline https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448  Principles for The Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276  Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1654105299&sr=1-1  Direct Mail Copy That Sells by Herschell Gordon Lewis https://www.amazon.com/Direct-Mail-Copy-That-Sells/dp/0132147505/ref=sr_1_3?crid=2544SEVJ4RL7Q&keywords=Direct+Mail+Copy+That+Sells&qid=1654105342&s=books&sprefix=direct+mail+copy+that+sells%2Cstripbooks%2C68&sr=1-3  On Writing Well by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?crid=30RQWSPYFT6FV&keywords=on+writing+well&qid=1654105374&s=books&sprefix=on+writing+well%2Cstripbooks%2C78&sr=1-1  New Rules of Marketing PR by David Meerman Scott https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr  The Rational Optimist by Matt Ridley https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-s/dp/0061452068  Twitter Blue https://help.twitter.com/en/using-twitter/twitter-blue  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What's a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company's value props, and more! Things Mentioned: Ryan Air's tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002 Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese  Packy McCormick's newsletter “Newton's Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r Rand Fishkin showcasing Spark Toro & Followerwonk's power https://twitter.com/randfish/status/1525984071158931456  David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY. Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. About the Author: David Meerman Scott is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. He is the author or co-author of 12 books, including four international bestsellers including Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David's newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, another Wall Street Journal bestseller, was co-written with his daughter Reiko. The New Rules of Marketing & PR, now in its eighth edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with well over 400,000 copies sold to date. And, interesting facts – David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production by Teatro alla Scala. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-8-david-meerman-scott

Today, we're going to talk about Google Alerts. It's a free tool that I've been using for many, many years now. Before Google, I had to pay for this service and you can use it for reputation management, publicity, tracking competitors and making your hobbies tax deductible, which if you've been listening to me for a while, you know I harp on that. So I'm going to tell you how to set up Google Alerts, what you can use it for, and I'll give you some cool tricks to better target your results. Screw The Commute Podcast Show Notes Episode 576 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Google Alerts 02:15 Publicity 04:43 Keeping track of your brand 06:28 Keeping track of your competitors 07:11 Use for business sales presentations and speeches 08:17 Blog posting 09:10 Maybe you've invented some fire safety device 11:13 Hobbies 13:30 Celebrities Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Scam Brigade - https://scambrigade.com/ Refining web searches - https://support.google.com/websearch/answer/2466433 Creating Google Alerts - https://www.google.com/alerts Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Voice Search - https://screwthecommute.com/130/ Hobbies - https://screwthecommute.com/169/ David Meerman Scott - https://screwthecommute.com/402/ Genesis Amaris Kemp - https://screwthecommute.com/575/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.