Adventures in Marketing Podcast

Chris gets quizzed on political advertising facts during the presidential cycle. We discuss the demographics of voters and different approaches to messaging and tactics during the key election period.

A great quote from Lord of the Rings, "how did it come to this?" pretty much sums up this episode. Hopefully Frodo and Samwise can find a way to improve the world of digital advertising.

The long decline of once storied medium of print and journalism continues. Several big brands have made drastic cuts to staff and are on the verge of going away permanently. There are still a few players that are thriving. Is there a way forward, or is the demise of this category a foregone conclusion?

The big game had some amazing highlights and a few pretty good commercials. This week we chat about what we liked and what we didn't. We also discuss the ever increasing sports streaming deals and their impact on the media landscape.

DE&I programs are important. So why are companies pulling back on funding and support? In this episode, we are joined by John McGonigle who helps us unpack the complexities, challenges and why so many companies struggle to get it right. 

This week Chris and Caleb chat with special guest Jamie McCann - a recruiter with over three decades of experience in the marketing space. The advertising job market is tough and places like LinkedIn don't offer much in the way of hope. Jamie offers some sound advice on how best to navigate the job market labyrinth.

The pandemic is in the rearview mirror and companies are asking employees to return to the office. The main reasons cited are productivity, culture and training (to name a few). But many employees are pushing back. They note that they are just as productive (if not more) and have lower stress due to a better quality of life. We chat about pros and cons of office life in a post-pandemic world.

"Ghosting" in business has been on the rise. If you have been ghosted (in business or otherwise) you know it sucks. In this episode, we chat about some of the reasons why ghosting seems to be acceptable in the business world. 

We take a stab at making some advertising and marketing predictions for 2024. What is next for tech and other fun topics?!

In part 2, we continue our trip down memory lane with Andrew Schafer. We worked with Andrew at TBWA/Chiat/Day on Apple during Steve Jobs triumphant return to the company. We share some amazing stories from our time together.

Joining us is Andrew Schafer, who we worked with at TBWA/Chiat/Day during Steve Jobs return to Apple in the late 90s. We share some great stories and chat about an amazing experience that was full of craziness, stress and fun. This is the first of a two part episode.

Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.

Audiences here, audiences there, audiences everywhere! More consumer choices available to consume content make it more difficult for advertisers to build reach and create impact. We discuss some of the changes to the media landscape and how it alters traditional go-to-market planning.

Our first episode! Chris and Caleb chat about the broad topic of sponsorships and their relative value. Most sponsorships have a big price tag and are usually sold at a premium. As a sponsor, advertisers get a lot exposure and extra value, but are they worth it?