POPULARITY
In this episode of Spikes Excitement Talks, Gordon dives deep into the eclectic and inspiring journey of guest Michael Gross, a music supervisor and creative force who's left his mark at some of the most influential names in advertising and tech—TBWAChiatDay, Droga5, Google, Twitter, and now as a partner at Squeak E. Clean Studios.Michael shares how his first break came not through a CV but through water polo—a sport he played at UC Berkeley—which surprisingly opened the door to a job at TBWAChiatDay. From there, we follow his path from production coordinator to becoming the go-to music guy at the agency, simply by noticing that no one was opening the endless stream of promo CDs and deciding he would. What started as a side hustle turned into live concerts on the agency basketball court and supervising million-dollar music licenses for global campaigns.They explore the evolution of the music supervision role, the inspiring culture under advertising legend Lee Clow, and how Michael carved a hybrid path that blurred the lines between producer and creative. You'll hear about the power of surf culture in shaping his creative ethos, his time in London leading music at AllSaints, and the moments of professional jealousy that come with deep admiration for peers in this tight-knit community.Tune in to hear why music is not just part of the ad – sometimes, it is the ad and how Michael's story is a masterclass in staying curious and creating your own role.
✨ Camille Zingoni, Influencer Marketing Lead at TBWAChiatDay for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you're selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
When you think of a leader, what comes to mind? Take a moment. Did you picture yourself as a mother? Or other mothers? Many of us don't immediately associate leadership with motherhood, but we should. Mothers are some of the most powerful leaders there are! In this episode, Executive Leadership Coach Sarah Gibbons and I explore the vital role mothers play as leaders, discussing how to embrace support, develop leadership skills, and prioritize self-care for success at home and work. We also share practical insights on navigating challenges, clarifying values, and being intentional with our actions. Sarah and I chatted about: The pivotal role of mothers as leaders in their families Reframing the way we view seeking support, particularly as mothers, and recognizing it as a strength rather than a weakness The role of mothers as leaders in their families Strategies for developing and enhancing leadership skills The significance of self-care, simplicity, and energy management to lead effectively both at work and at home Clarifying personal values and creating a vision for a fulfilling life Navigating challenges How to select the right coach for personal and professional growth The importance of being intentional with our actions and decisions Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations like Starbucks, the LA Clippers, and TBWAChiatDay. A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Master's in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast. Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover compassion, self-acceptance, and purpose in both their personal and professional lives. Episode Links: Access Sarah's free Values Guide Receive a complementary coaching session with Sarah by emailing her directly at sarah@sarahgibbons.co and mentioning the Wild and Well podcast Learn more about Sarah at her website Connect to Sarah on LinkedIn or Instagram Come say hello to me over on Instagram Grab a copy of my books The Motherhood Reset and Nourished Mama
On this episode of The Talk of Fame Podcast, we're so excited to chat with Sarah Gibbons! After more than a decade of pioneering the tech-business economy in both North America and Europe for companies like Amazon, IMDb, and Fox Interactive Media, Sarah Gibbons became hungry for a different kind of fulfillment. As a new mother, and highly successful corporate executive, she moved from London back to the US to complete her Master's in Spiritual Psychology. Not long after obtaining her Master's, Sarah began Sarah Gibbons & Co. a global coaching practice for organizations and individuals looking to experience transformational leadership. Now, 15+ years later and having worked with notable top Executives and Creatives from Pinterest, LA. Clippers, Goodby, TBWAChiatDay, The Weitz Foundation and many more, Sarah has expanded her team to bring on world-renowned Executive Coach and Consultant, Tashion Macon, and launched a podcast, The Tidal Podcast. Sarah has also co-authored a book, is an Executive Contributing Writer for Brainz Magazine and has headlined numerous events as an inspirational speaker. Sarah is also the V.P. of the Symphony Guild for Seattle Children; Hospital. Sarah's professional legacy is defined by helping ambitious women and men experience their full expression and trail-blaze their own unique path of purpose and fulfillment. As a mother to three boys, Sarah's personal legacy includes a sense of compassion, self-acceptance, and appreciation of their unique gifts, as well as the ability to be present over the pressure to be perfect.Listen in as we discuss Sarah's Journey & her new project “The Board”. You'll be inspired by her dedication to her craft and helping people with their craft.Links Mentioned:https://taplink.cc/sarahgibbonsco?fbclid=PAZXh0bgNhZW0CMTEAAabMpnapOjLSRZ5aqLhsg1pe3XeugqQmeakHHdbAdoqVPOODs_kUqML9qUY_aem_f872rI-77jEYObC1kexcIAFollow Me:Instagram:@Officialkyliemontigney@TalkoffamepodFacebook:OfficialkyliemontigneyTalkoffameTwitter:@Kyliemontigney4About Me:Hi, I'm Kylie! I'm passionate about sports, spending time with family, traveling, and connecting with people who inspire me. I love listening to people's stories and sharing their journeys with the world!
What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hilarious. Jaime McGill of DDB, Chicago, Andrew Tindall of System1 and Stephanie Ehui of TBWA/Chiat/Day, Los Angeles join me.
Happy New Year, everyone!Today we're talking to Jigisha Bouverat of Rise Creative Studios! Throughout her 20 years at TBWAChiatDay, she revolutionized the art production industry, managing teams and collaborating with creators to produce iconic campaigns. As the owner of Bouverat Collective, Jigisha built a roster championing diversity, with over 50% women and artists of color.Now, as a partner at Rise Creative Studios, a women-owned company specializing in branded and original content, Jigisha continues to challenge the status quo. Rise focuses on intentional, inclusive storytelling, helping clients create authentic narratives while striving to disrupt and reshape the creative landscape.You can learn more about Rise Creative Studios on Instagram or LinkedIn. Be sure to follow Jigisha on Instagram to keep up with all her incredible work!--If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*
We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon's Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studies, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWAChiatDay. Thank you to Tracksuit, The Effies and WARC for sponsoring our live tour series and TBWAChiatDay for hosting us in Los Angeles.
In this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Lisa Lee on LinkedIn https://www.linkedin.com/in/lisa-lee-63b7204/ More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Maytê Carvalho won a special version of Brazil's The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. But, first, Maytê decided to study persuasion and ended up getting a Master's degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWAChiatDay in LA then CUBOCC in New York as their Chief Strategy and Growth Officer. She's just moved to LA and set up her own company. We talk about all of this. Here, you can find… Maytê: https://www.instagram.com/maytecarvalhos Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com
Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi. Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.
Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Marc Binkley - https://www.linkedin.com/in/marcbinkley/ Vassilis Douros - https://www.linkedin.com/in/vassilisdouros/ Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ In The News Ad Age: American Airlines Fired Exec After a Marketing Change Aliented Corporate Clients Link: https://adage.com/article/marketing-news-strategy/american-airlines-fired-chief-commercial-officer-vasu-raja-after-marketing-strategy-change/2562716 Paul Worthington Newsletter - Off Kilter - Oops, AI did it again Looking at some of the failings of AI Link: https://www.invencion.com/off-kilter Fast Company - How Amazon created a winning streaming formula: shows based on airport books for dads Link: https://www.fastcompany.com/91134058/amazon-prime-video-streaming-airport-books-for-dads-james-patterson-cross P&G's Chief Brand Officer Mark Pritchard talking about inclusivity Link: https://wwd.com/beauty-industry-news/beauty-features/marc-pritchard-on-serving-all-and-each-to-drive-market-growth-1236389828/ Marketing Moment - The Power of Positioning // Apple - The Turnaround Background Back in 1997 - Apple was in big trouble They had just lost $800m Low market penetration and market capitalization of $2bn Michael Dell - when asked how he planned to fix the organization, he was planning to shut it down and give the money back to shareholders. Steve Jobs returned to re-focus Apple, and there was a lot of anticipation In August of the same year, Jobs addressed the future of the company at MacWorld 1997. Brand Positioning and Strategy Before getting to the Think Different campaign, they defined the new positioning of Apple, where they identified three core tenets. Simplicity Creativity Humanity These three tenants became core to Apple and were a major part of the brief that went into the brief to TBWAChiatDay, which famously led to the iconic “think different” campaign. Revival and Growth Why was this so powerful? It comes back to the three tenants: It was a simple message It was about creativity And celebrated at its core, humanity Due to its simplicity, it also worked well across media channels (print, TV, OOH etc.) The Think Different campaign bought Apple time and got them out of trouble. Due to this newfound mental availability and the constant product innovation (see iPod) by 2003, Apple had an evaluation of $8bn. However, because they wanted to grow globally as well, they re-brief Chiat/Day for a global iPod campaign was when “silhouettes” was born, which leaned again against the three core branding positioning tenants. By 2006, Apple had turned a corner. Now worth over $70bn, it returned to its core product, computing. Going after Microsoft who had dominated for decades the space. The campaign, “Get a Mac” was born. Why did this campaign work? Apple created an “enemy” highlighted Apple's simplicity and creativity Positioned against Microsoft's complexity What Lessons can we date from this example? Simple positioning always beats complex positioning - It is important to be clear, and consistent with your brand positioning, Differentiation is possible through positioning because it can also help with price volatility helping you to drive profits Links: Mark Ritson on the power of Apple's brand positioning (youtube.com) Ad of the Week - Heinz Ketchup Fighting counterfeiters of people refilling Heinz ketchup bottles with different brands of ketchup Link: https://www.youtube.com/watch?v=S-TkRINrr4A&t=92s © 2024 Sleeping Barber
Jayanta Jenkins is a forward-thinking creative and marketing executive with 20+ years' experience crafting culture-defining messaging for some of the world's most esteemed brands. Jayanta prides himself in leading and inspiring multidisciplinary teams by fostering collaboration, fun and bringing out the best in each team member. His ability to blend strategic thinking with creative vision has resulted in timeless storytelling, pushing the boundaries of how brands engage with global audiences. His dedication to delivering results has garnered industry recognition from every major marketing and advertising awards organization. Noteworthy is that his work has won multiple Cannes Lions, One Show, Clios, D&AD, and Promax awards. In 2017, Jayanta and his creative team at Twitter received a Cannes Lion Grand Prix, which is one of the most coveted and globally recognized awards in the marketing industry. In 2020, Jayanta was named one of Adweek's Creative 100 top agency leaders. In 2022, Jayanta received further recognition from Cablefax as one of the top marketers of the year. Presently, Jayanta serves as the Vice President of Creative at Starbucks, he oversees the global brand and creative strategy, ensuring that the company's purpose and values are communicated effectively and authentically to millions of customers and partners. In his prior duty, at The Walt Disney Company, Jenkins was Head of Content Marketing for Disney Branded Television and National Geographic. He led a centralized award-winning team responsible for all creative marketing, strategy, digital, publicity, media planning, events, talent relations and award strategies for all content created for promotion on Disney+ and the Disney and National Geographic linear networks. Jenkins has held top global creative roles at Virgin Galactic, Samsung's in-house agency, Cheil Worldwide in Seoul, Korea, Apple's Beats by Dre and Twitter, where he was the social media company's first global head of creative. Jenkins began his career in the agency world, working on Gatorade at TBWAChiat Day, Nike at Wieden+Kennedy and The Martin Agency. In 2016, Jayanta co-founded SATURDAY MORNING, a non-profit organization that brings awareness and shifts perceptions on racial bias and injustice by partnering with Fortune 500 companies such as Proctor & Gamble, Spotify, and IBM to launch initiatives to create meaningful conversations for the collective benefit of all. Outside of his profession life, Jayanta enjoys spending time with his son, visiting museums around the world, DJ'ing and listening to as much of Prince's music as possible.
Brought to you by Wealthfront high-yield savings account, LMNT electrolyte supplement, and Nordic Naturals Ultimate Omega fish oil.Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide.Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWAChiatDay. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture. Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek's list of best creatives — Adweek's Creative 100 — Business Insider's Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40.Please enjoy!This episode is brought to you by LMNT! What is LMNT? It's a delicious, sugar-free electrolyte drink mix. I've stocked up on boxes and boxes of this and usually use it 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs and perfectly suited to folks following a keto, low-carb, or Paleo diet. If you are on a low-carb diet or fasting, electrolytes play a key role in relieving hunger, cramps, headaches, tiredness, and dizziness.LMNT came up with a very special offer for you, my dear listeners. For a limited time, you can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/Tim.*This episode is also brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 5% APY—that's the Annual Percentage Yield—with the Wealthfront Cash Account. That's more than ten times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov. It takes just a few minutes to sign up, and then you'll immediately start earning 5% interest on your savings. And when you open an account today, you'll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more. Visit Wealthfront.com/Tim to get started.*This episode is also brought to you by Nordic Naturals, the #1-selling fish-oil brand in the US! More than 80% of Americans don't get enough omega-3 fats from their diet. That is a problem because the body can't produce omega-3s, an important nutrient for cell structure and function. Nordic Naturals solves that problem with their doctor-recommended Ultimate Omega fish-oil formula for heart health, brain function, immune support, and more. Ultimate Omega is made exclusively from 100% wild-caught sardines and anchovies. It's incredibly pure and fresh with no fishy aftertaste. All Nordic Naturals' fish-oil products are offered in the triglyceride molecular form—the form naturally found in fish, and the form your body most easily absorbs.Go to Nordic.com and discover why Nordic Naturals is the #1-selling omega-3 brand in the U.S. Use promo code TIM for 20% off your order.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In Ep#2, we talk about how connections planning is earning its seat at the table. We're joined by department heads Stephanie Ehui of TBWA Chiat/Day, Los Angeles, Jonathan Daly of Johannes Leonardo, NY, Annex88's Brandon Solis. Thanks to WARC for sponsoring this three episode series.
Joining us is Andrew Schafer, who we worked with at TBWA/Chiat/Day during Steve Jobs return to Apple in the late 90s. We share some great stories and chat about an amazing experience that was full of craziness, stress and fun. This is the first of a two part episode.
In part 2, we continue our trip down memory lane with Andrew Schafer. We worked with Andrew at TBWA/Chiat/Day on Apple during Steve Jobs triumphant return to the company. We share some amazing stories from our time together.
This week on OWN IT, we're talking to Lyndsey Corona of Slap Global. She has just been an owner for about a year, so that piece of her journey is new. But her path to that point has a lot of lessons for us all. First of all, Lyndsey is a boxer. She says it's shaped her approach to business and ownership. She has certainly come into ownership swinging and I must say those punches are landing. She and Slap Global are winning a lot. But she has a lot of experience she and her partners are bringing to their agency. She's spent time at McCann, TBWA/Chiat/Day, Saatchi and Saachi and others. Now she's taking that big shop and boxing toughness to ownership, so our conversation was quite different and incredibly enlightening. Thanks for listening to this episode of OWN IT with Lyndsey Corona of Slap Global. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com. If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
An international multi-award-winning creative, Samira has worked across Fortune 500 brands including AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G's Pringles. In 2022 she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe' also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022 she was recognized on Adweek's Creative 100 list. Career highlights include turning the consumer problem of the NBA bubble during the pandemic into an opportunity – with the highly awarded digital experience, “Courtside” for Michelob Ultra, by transporting fans closer to the action. She's made headlines with her brutally honest work for U by Kotex, forever changing the way female sanitary products are marketed, taking Pringles to the Super Bowl for the first time ever, re-launching the P&G laundry business throughout Europe, and successfully launching Mike's Hard Lemonade throughout South America. Prior to Deutsch NY, Samira led the AB InBev portfolio of business at FCB New York. She's worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWAChiatDay, J. Walter Thompson and Saatchi & Saatchi Paris. Her work been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC.
Like many creative agencies, TBWAChiatDay LA is looking for its next phase of growth. As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that's through a bespoke design offering or disruptive creativity for complex B2B businesses.The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post-pandemic, while keeping up its commitment to DE&I. In this episode, Riley chats about how Chiat LA is balancing broader economic pressures with the need to do more with less as the media landscape fragments, and shares how her experience as a CMO informs her approach to running an agency. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
This week on OWN IT, we're talking to Kate Wolff of Lupine Creative. She comes from a family of powerhouse women, including her mother who is an attorney, and her grandmother is Janet Wolff, one of the first women inducted into the Advertising Hall of Fame. Kate has lived up to that legacy, starting Lupine Creative after navigating a career that included stops at TBWA/Chiat/Day, DDB and others. As you can imagine, the perspective of someone with her background is fascinating. We had a deep discussion about her journey, her work and her perspective on the gender gap in our industry. I came away inspired and excited about our direction. I know you will, too. Thanks for listening to this episode of OWN IT with Kate Wolff of Lupine Creative. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com. If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
GUEST OVERVIEW: Livio Sanchez is an award winning editor, producer and director with a progressive approach to storytelling. His passion for visual and emotional resonance has been influenced by collaborations with a varied crop of notable directors, extending across an immensely diverse and distinguished body of work including documentaries, commercials, music videos, feature films and 360°/VR experiences. He has worked with numerous world-renowned Advertising Agencies, Brands, Studios and Foundations including Saatchi & Saatchi, TBWAChiatDay, Wieden & Kennedy, Google, General Motors, Microsoft, Nike, PBS, The New York Times, Amazon Studios and Netflix. Livio's work has earned top industry honors including a Cannes Entertainment Lion Grand Prix, AICP Most Next Award, and Television Academy Honors. GUEST OVERVIEW: With a masterful ability to compose powerful protest songs, Five Times August's hit track "Sad Little Man" soared to the top of multiple charts, captivating the attention of millions. Despite encountering suppression on platforms such as YouTube and Facebook, their music videos have amassed a substantial number of views.
Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories
The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users. But will this be the end of creativity as we know it, or a new implement to help creative people be even more creative? In this episode, we hear from "Jess," a copywriter who was laid off from her job at a well-known national logistics company and "replaced by Chat GPT." And then, we talk to Renato Fernandez, the Chief Creative Officer at the LA-based, global creative agency TBWA / Chiat / Day. They're a three-time honoree as one of Fast Company's Most Innovative Companies, have been recognized thrice as Adweek's Global Agency of the Year, and are seen as a pioneering leader in the incorporation of generative A.I. into the creative workflow. Together, Jess and Renato will generate a picture of an industry facing an inflection point... And, indeed, a battle for its very soul. We mention an interesting study we saw this week about how human-generated SEO content performs better than A.I.-generated content. You can find that here: https://www.rebootonline.com/blog/ai-vs-humans-content-writing-seo-experiment/ Subscribe to the Podcamp Media e-newsletter for more updates on the world of strategic communication. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we have the co-founder and creative chief of the Detroit-based creative agency Lafayette American on. Toby Barlow recorded this episode from Lake Champlain, and you should listen to his advice to one day get his views. But back to advertising, he teaches us about his story and how you, too, can achieve success. Toby ran the Ford account at TBWA/Chiat Day and J. Walter Thompson Worldwide (JWT), where he stayed for ten years. He has received multiple awards, including a Gold Effie, Cannes Lions, and One Show Awards. And we get a glimpse at Lafayette American, where they make beautiful, creative work for their clients. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
This week, we're joined by President & CMO at Cactus, Jeff Graham. With extensive agency experience, Jeff brings an incredible perspective of the true role of the account service department and how their work can drastically improve the creative quality and output of any agency. Jeff shares stories from his previous life at Crispin Porter + Bogusky, as well as insights into the incredibly meaningful work he's leading at denver-based Cactus. We dive into how mission driven marketing comes to life in the agency world, fabulous advice that Jeff has for others in the industry and so much more! Key Takeaways:Did you know that men are 4x more likely than women to die by suicide? Jeff shares the work him and his team are doing to help solve this difficult problem. Jeff shares how deep his passion is for one of the agencies he previously worked for – which may or may not have resulted in a tattoo!We discuss how account reps can best support their creative counterparts in the agency world.Jeff speaks to the importance of work that focuses on behavior change. Guest Bio:Jeff Graham is President & CMO of Cactus, a strategically-led creative agency specializing in consumer behavior change. Prior to Cactus, Jeff was SVP, Managing Director at Barkley, and co-founder, Managing Director of Boulder creative boutique Grenadier. Jeff brings 30 years of agency experience leading account teams in some of the country's most creatively-driven agencies including Crispin Porter Bogusky, Arnold Worldwide, TBWAChiatDay, and CORE. Jeff's account experience spans some of the world's most iconic brands—Microsoft, Volkswagen, Jack Daniel's Tennessee Whiskey, Best Buy, NFL, Gibson Guitar, Virgin Mobile, Bass Pro Shops, Indian Motorcycle, Under Armour, and Old Navy (as interim CMO). For decades, Jeff has taught university students and mentored young account services professionals on the art of 'Creative Account Leadership'. By creating the conditions on every project and every account where bold, culture-changing creative ideas can thrive, the account function can play a crucial role in improving creative output and driving brand growth. He's been an adjunct professor at both the University of Colorado-Boulder and the University of Missouri-Columbia; and he's a frequent guest speaker for ad clubs nationwide. A native of St. Louis, Jeff is a graduate of the Missouri School of Journalism (BJ) and St. Louis University's Chaifetz School of Business (MBA). He's a classic car enthusiast, cancer survivor, lucky husband who outkicked his coverage, proud dad to 4 amazing girls, volunteer/board member for several non-profit and charitable organizations, a board member for the One Club-Denver, and past president of AdClub Colorado (AAF).
Denise Roberson, chief purpose officer at TBWAChiatDay, joins Mandi McReynolds, Workiva's head of global ESG, this week on ESG Talk. Denise and Mandi discuss what Mandi has coined the value versus values debate in environmental, social, and governance (ESG) and how ESG reporting is accelerating corporate transparency.
In this episode, our guest is Josh Pailaii, a creative leader with extensive experience driving award-winning campaigns and business growth across automotive, gaming, CPG, and QSR categories. Over the past 15 years, he has collaborated with and developed breakthrough work for brands such as Panda Express, Chameleon Coffee, Lexus, Riot Games, and Netflix, to name a few. Since joining The Many in 2019, where he now serves as Group Creative Director, Josh has played an integral role in the agency's transformation, contributing to nearly a dozen new business wins. Before that, he worked both in-agency and in-house at companies like Team One, Riot Games, Ubisoft, Pitch, TBWAChiatDay, and more. Josh believes in brand storytelling with human tension at its core regarding the work. He also believes the best ideas aren't merely a question of how but from whom — that representation matters. Josh is constantly working on new ways to introduce local high school mentorship programs to build stronger pipeline opportunities for the next generation of award-winning creatives. _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support" --- Support this podcast: https://anchor.fm/asiansinadvertising/support
Russell Wager is the VP of Marketing at Kia America where he oversees all of the company's marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell gets into Kia's very successful transition into EVs, balancing features and benefits with statements of purpose as well as details about the Kia EV6 GT's very cool Drift Mode! Without further ado, please enjoy this conversation with Kia's VP of Marketing, Russel Wager. -----Produced by Simpler Media
Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week's episode of ‘What About The Music,' the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the impact it made on an influencer campaign for Nissan. Episode Highlights:03:10 - Bernice dives into her first role with TBWAChiat Day and how her position touched music08:00 - Beto & Bernice explore the concept of budget and how it comes into play when finding the perfect track for a spot09:20 - Bernice talks Beto through her role at Zambezi and the significance of music in some of her exciting new projects12:30 - Bernice discusses the key role that music played in a Nissan influencer campaign More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
In this week's episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google.Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile.A brilliant marketer, he has worked with some of the biggest brands and companies in the world, such as Adidas, TBWAChiatDay, Quicksilver, and more.Today, he's working on marketing some of Google's most exciting products, namely Chrome, Google Play, and Google Photos.In this episode, Nick discusses how his career progressed, his work in Google, the future of data, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Nick Drake (00:38)Let's go back to the beginning (01:23)The role of data (08:29)Self-service vs full-service analytics (13:34)The customer experience in Google (21:42)Additional Resources:Get in contact with Nick here.Check out Think With Google here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In 2019, the brand went through TBWA's Chiat Day's “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand's platform. This is the strategy story.
Hannah Schweitzer is a strategist at TBWA/Chiat/Day and former strategist for Boston University's COVID-19 safety campaign, F*ck It Won't Cut It. She is a distinguished alumni of Huron High School in Ann Arbor, Michigan, where she developed her passion for both performing and advertising. At Boston University, Hannah served on the Executive Board of Liquid Fun and produced several BU on Broadway productions. Hannah has worked with many nonprofit organizations including Wild Swan Theater, Mediagirls, and Dignity Matters. Follow us on Instagram! Questions? Comments? Send us an email at castpartyshow@gmail.com! Help support the show by donating at https://anchor.fm/michael-busani/support Editing and mixing by Ben Seaman --- Support this podcast: https://podcasters.spotify.com/pod/show/michael-busani/support
This week, armed with duty-free's finest Yo Ho Ho's and a bottle of rum, we're in the Big Apple to rub shoulders with the pirates at TBWAChiatDay New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag. Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of that. She's got the pencils, Lions, Clios and pieces of eight to prove it. So, listen up landlubbers as Amy chats to us on a treasure trove of topics including her favourite pirate, melting things, leaning into humour in recent Mountain Dew ads with Charlie Day, the trick to get punters to forgive the giant logo at the end of your ad, cracking TikTok, hacking the Super Bowl, why pitches are bananas, why agencies should hire more mums, and more. Follow Amy on Instagram Here's an old blog we wrote on Allstate's Mayhem ads This is the second Call to Action episode dedicated to Captain Rob Schwartz, George Tannenbaum got there first here in a cracking 2-parter (Part 1 and Part 2) Ads to watch: MTN DEW - A Really Short Ad MTN DEW - Blatant Product Placement (NBA Execution) MTN DEW - Major Millions (Super Bowl 2021) Nissan - Thrill Driver (Super Bowl 2022) MTN DEW – The Shining (Super Bowl 2020) Timestamps (01:55) - Quickfire questions (03:14) - First-ever job (07:45) - Young Bloods experience (14:42) - Mountain Dew campaign with Charlie Day (26:36) - What goes into making a great Super Bowl ad? (33:59) - Her “do good work, have fun, go home” philosophy (38:54) - Being a working mum of 3 (41:47) - Favourite classic TBWA ads (44:00) - How she makes sure work at TBWAChiatDay stays true to the creative standard they've set (46:07) - 4 pertinent posers Amy's book recommendations are: The Underground Railroad by Colson Whitehead Hey Whipple, Squeeze This by Luke Sullivan
Carissa Reiniger is an entrepreneur with a passion for helping small businesses. Her sister companies, Small Biz Silver Lining and Silver Lining Finance, work with businesses to build their financial plans and help them grow sustainably. She has also stepped into an advisor role with AMP, an accelerator, technology studio, and community that seeks to remedy equity disparities in entrepreneurship. Additionally, Carissa is the Founder of The Impact 5X Project, an extension of Silver Lining that continues her mission of giving equal access to more small business owners across the globe. Before her time as an entrepreneur, she gained experience in business development at TBWAChiatDay and as an Account Manager at Inventa. In this episode… Every small business that succeeds is its own miracle. The combination of a difficult economy, fierce competition, shifting strategies, and more make it challenging to get any company off the ground. What's more, not every entrepreneur is given the same access and opportunities. This makes any advantage or helping hand invaluable for a growing business. One person who is actively lending a hand is Carissa Reiniger. Carissa is the Founder of Small Biz Silver Lining and its sister company, Silver Lining Finance. Both are dedicated to nurturing and assisting small businesses, ensuring they reach their goals, and helping them flourish. She's been working in this capacity for more than 15 years and has guided thousands of companies to success. If anyone knows how to grow a small business, it's her. Alex Gluz sits down with Carissa Reiniger, the Founder of Small Biz Silver Lining, to discuss small businesses and how they can achieve their goals. They go over the mission and philosophy behind Silver Lining and dive into the technology they use to track behaviors and encourage growth. Then, Carissa shares her top recommendations and tips for small businesses looking to maintain their success. Check out this episode of the Revenue Engine Podcast to hear all of this and more.
#35: Wow 2022 is starting off HOT here at Over A Pint. And in this episode, the train keeps rolling along. Today our sit down is with the CEO of the advertising agency Rodgers Townsend, Andrew Dauska. His start in advertising began after viewing an episode of 30 Something. And from then on, the business was in his blood. Throughout his career he did tours of duty at some killer shops -- Leo Burnett, Carmichael Lynch and TBWAChiatDay. Today, he is at the helm at Rodgers Townsend, a successful creative growth agency with clients that include: AT&T, State Farm, Spectrum Brands, FASTSIGNS, Yellowstone Bourbon, and so many more. Being a part of an advertising agency is one thing. Being the man in charge of an agency…well that's just a whole other level. He shares his thoughts on leadership, how to effectively network, building culture in 2022 and why it's so important to move fast in today's hyper-competitive world. You're going to love the takeaways! Reach out to Andrew on LinkedIn at: https://www.linkedin.com/in/andrewdauska/ ✅ Connect with Kurt at: Kurtl@celticinc.com ✅ Connect with Pat at: pmcgovern@ascedia.com ✅ Connect with Brian at: BrianM@celticinc.com
On today's Monday Motivation, Corry discusses GROWTH with Suzy Sammons. Suzy is a brand strategy expert and creative storyteller. She has led a long, award winning career with creative agencies like TBWAChiatDay, Saatchi; Saatchi, 180LA, serving Fortune 500 brands across categories. She has served as CEO of a nonprofit in media and entertainment and today she oversees the client services for a growing creative agency in Nashville, Tennessee. Suzy also has her own personal story of transformation and growth and is writing the story of her family's legacy in a book (and movie) called Collisions. Suzy and her husband Steve live in Nashville and enjoy a blended, beautiful family of six children and two English retrievers. If you'd like help clarifying your brand and growing your business you can connect with Suzy on her website at www.hawkeye.pro. Corry Mendoza is a highly sought after speaker, coach, and author, influencing professionals to get real, work less, and live more balanced lives. Find her at www.choosevolition.com. Corry's Monday Motivations book can be purchased at https://amzn.to/3bDDqIJ.
Doug Jaeger is one of the smartest, most creative people and minds I've had the pleasure of working with. Back in the TBWAChiatDay days, Doug was the Interactive Creative Director and I guess I was his partner (not worthy) as the Interactive Media Director (who also oversaw strategy and Unreal tournament.) Since we both left the advertising world, Doug's journey has been unique and wonderous and I've admired from afar thanks to his diligent use of social media. Working with his life partner (and partner in crime, his young son), Doug has built, branded and runs two (and soon to be more) cabins in the Catskills. Yes, they're fully branded and bookable! Doug gives me hope that creativity is alive and kicking…and living in the Catskills. Join us at 1pm EST to hear his story. Have any questions for Doug or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE Purchase an “access” NFT (while stocks last – lol) and by buying this limited-edition art, you'll get an e-book, access to pre-tapings, special shows AND locked channels on my discord server. Find out at nft.rally.io/jaffejuice I've quietly launched my discord server. I'll be slow burn building it in parallel with you. Join at bit.ly/notfamousdiscord I'll also be giving away $JAFFE coins every episode to viewers who tune in live. Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
Tescia Deák is a Creative Director at the storied Los Angeles agency, Chiat/Day. Her portfolio is full of brilliant, purpose-driven work that would make the most cynical creative at Weiden & Kennedy envious. Like a widget that makes the whole internet more equitable. A downy commercial that ran so long it essentially sent the main actor into royalty retirement. Passion projects like a mentorship program that connects women to one another and to a support system that's unprecedented in the boys club of advertising. And much, much more. Today you'll get a front-row seat at her journey—the ups, the downs, and the philosophy that fueled her ascension into ad stardom. Thanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book
Abby Allen is the Founder of Neon Butterfly and as long as Abby can remember she has been fascinated with people and why they do what they do. In that vein she was drawn to the world of communications and has worked in advertising and marketing for over 15 years at some of the largest agencies across the country on brands like Twitter, Olay and Garnier. And just recently, she launched a new reimagine tomorrow project with Disney, reimaginetomorrow.disney.com, a platform amplifying underrepresented voices. In this episode of AIGA Design Adjacent, host Bennie Johnson talks with Abby about the strategy of design, the beauty of storytelling, and what it means to be authentic. About Abby Allen Through her company, Neon Butterfly—the only creative agency of its kind run by a woman of color—Abby offers brands, organizations, and individuals a unique understanding of cultural trends, human behavior, and consumer insights. The latest example is Reimagine Tomorrow, a visionary creative campaign and digital platform developed for Disney that launched in early September. The initiative amplifies underrepresented voices and champions the importance of accurate representation in media, helping Disney bring their commitment to DE&I to life in a meaningful way. Abby's unique ability to understand people and why they do what they do is born from her experience as a biracial woman in America fused with 20 years working for and leading global brands like Olay, Twitter, and Garnier, at ad agencies like Saatchi & Saatchi, TBWA Chiat Day, and Publicis as well as thousands of hours of study in Tibetan Buddhism and yoga. Her mission is to revolutionize the impact of media on society and change the limiting beliefs we have about ourselves and others, helping organizations infuse their efforts with messaging and practices that promote a better world for us all. Not just because it's the right thing to do, but because it's the smart thing to do. You can find her on IG @abbymallen and @_neonbutterfly About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA's Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments. --- Send in a voice message: https://anchor.fm/aigadesign/message
Rob Schwartz was once described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. He has since transformed from CCO to CEO, and is now Chair of the TBWA New York Group, which includes TBWA/Chiat/Day New York, Lucky Generals New York and 180NY.Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, Thomson Reuters and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member.Thanks to the TBWA/Chiat/Day podcast team for hosting and co-producing this early episode of Sounds & Vision. Andrew Loog Oldham's Sounds and Vision is a partner of the Double Elvis podcast network. For more of the best music storytelling follow @DoubleElvis on Instagram or search Double Elvis in your podcast app.
Maytê Carvalho, comunicóloga e professora de Retórica nos cursos de extensão da ESPM, hoje atua como diretora de estratégia de negócios na TBWAChiat Day uma das top 5 agências de publicidade dos Estados Unidos, onde reside e atua profissionalmente. Autora do best seller Persuasão, editora Buzz.
Today I'm sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco. Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs.I invited Tom to be a guest on my show to talk about strategy and why it's so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief.
Jeff Kirschner, Founder & CEO - Litterati, a global community working to create a litter-free planet. Litterati has been featured by Rolling Stone, CNN, National Geographic, USA Today, Time Magazine, Huffington Post, Upworthy, the San Francisco Chronicle, and many more. Jeff is also a public speaker. Over the last several years, he's been a keynote speaker for Fortune 500 corporations, universities, government organizations, and conferences. Examples include Google, Facebook, eBay, Keep America Beautiful, the US Environmental Protection Agency, the University of Michigan, the University of California, Berkeley Haas School of Business, and 100+ others. Previously, Jeff was the Co-Founder and Creative Director of two other startups. Intro, an SMS-based platform designed to help conference speakers meet, engage, and follow up with their audiences. (Acquired by Bizzingo, Inc.), and Razz, a mobile entertainment company, backed by Mayfield Fund, Cardinal Venture Capital, Siemens Acceleration in Communications, and Guy Kawasaki's Garage Technology Ventures. His career began at TBWA/CHIAT/DAY, where he was a writer working with clients such as Levi's, Sony, and Novartis. Jeff has continued to consult to advertising agencies such as MuhTayZik Hofher, working on clients such as Google and HP.
Nancy Reyes is an industry veteran with over 20 years combined agency and client-side experience. She joined TBWA's New York headquarters in 2016 and serves as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include Mountain Dew, TD Bank and Hilton Hotels.Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand's wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes' advertising career was spent in Goodby Silverstein & Partners' San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.TBWAChiatDay is the New York office of TBWA, known as the Disruption® Company. They help brands find strategic and creative white space through the power of Disruption. Their roster of clients includes world leading brands such as McDonalds, Mountain Dew, Mayo Clinic and adidas. They are considered to be one of thew world's leading creative companies recognised by Fast Company in 2019 and 2020 as one of the 'World's Most Innovative Companies'.https://tbwachiatdayny.com
Jayanta Jenkins is a co-founder of Saturday Morning, a creative shop dedicated to shifting perceptions of racial bias and injustice. Jayanta's groundbreaking work has spanned roles in agencies like Wieden+Kennedy and TBWAChiatDay, and tech companies like Apple Beats by Dre and Twitter, where he was the global executive creative director. Join us as he shares milestones from his creative career and sheds light on what it takes to build and lead teams with intention. Show notes: https://blog.picter.com/creative-risk-episode-4-jayanta-jenkins/
GO: Hello and welcome to the Movidiam Creative Leaders Podcast. Today, I'm delighted to welcome Xanthe Wells, who is the Senior Director, Global ECD Devices and Services at Google. XW: Thank you. Nice to be here. GO: What was your personal journey, Xanthe, to Google? You've been at TBWAChiatDay and in the agency space as well. What first got you going and inspired? How did you discover there was an opportunity for you in your career in the creative space?
This week's episode of Social Media Week's Leads2Scale podcast features Dan Bennett, Worldwide Chief Innovation Officer at Grey. During the conversation, Dan discussed his early career at Agency.com and his time at TBWAChiatDay, JWT, and McCann, why he joined Grey and what he's focused on today in regards to how he is driving change from within his organization and also more broadly in the industry, why innovation is an overused term and what it really means from an execution standpoint, he also spent some time discussing the unique partnership between Social Media Week and Grey. Don't forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
On a very special edition of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann switches seats and becomes the interviewee. Lauren Slaff, founder, president, and director of podcast sponsor AdHouse Advertising School plays the role of host as the two longtime friends talk about conquering fears, the importance of leaving your ego at the door, creating a personal brand, and so much more. Full episode and show notes below! • [0:00 – 2:30] Into • [2:31 – 6:32] Growing up in New Jersey, and how his childhood love to draw and write stories was inspired by his father “Mongo” • [6:34 – 13:32] Tom talks about the benefit of going to college in Manhattan and the difficulty of getting a job in the recession • [13:33 – 20:11] Getting his first gig at Ogilvy direct, and how young creatives can promote themselves today • [20:12 – 22:39] Living on his own for the first time in Hoboken and rebuilding his portfolio after two years at Ogilvy • [22:40 –24:05] The transition from a big direct agency to working at Kirschenbaum • [24:06 – 31:38] Tom talks about the nerves he first had when meeting Richard Kirschenbaum, why he shaved his mullet, and growing up in the industry • [31:39 – 36:14] Working at the agency of the future, TBWA/Chiat Day • [36:15 – 41:40] Tom recalls his time working with people he long admired in Gerry Graf and Eric Silver at BBDO, and the speech that saved him from being fired. • [41:41 – 48:29] Creating a personal brand and entering into the Freelance world. The importance of personal toughness. • [48:30 – 50:57] Writing every day, the value of being yourself and getting people to start knowing you for your thinking. • [50:58 – 53:10] Networking. Getting over social anxiety and conquering fears • [53:11 – 56:36] Tom gives advice to young creatives and sheds light on an amazing industry • [56:37 – 57:32] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.
The podcast that asks the world's top advertising professionals how they got started in the business. Hosted by Tom Christmann, CCO of DiMassimo Goldstein, an inspiring action agency in New York City. This week on “The A-List” podcast, host and chief creative officer of DiMassimo Goldstein Tom Christmann chats with the one and only Gerry Graf, founder and chief creative officer of Barton F. Graf. Before starting his own agency, Graf spent the better half of two decades making award-winning creative for some of the most well-respected agencies in the world, such as Goodby Silverstein and Partners, BBDO, TBWA/Chiat Day, and Saatchi among others. For his outstanding work, Business Insider would later label him “The Most Creative Man in Advertising”. Tune in as Gerry tells Tom all about his time writing for the “SNL of Notre Dame”, hunting rats in Venice Beach, the importance of making your own opportunities and why creativity is valued more today than ever. Full episode and show notes below! Show Notes • [0:00 – 1:42] Intro • [1:43 – 4:56] Tom and Gerry's past at BBDO and what it was like growing up in Lexington, MA • [4:57 – 7:30] Going pre-med to Notre Dame • [7:31 – 13:07] Writing for the Keenan Revue – the SNL of Notre Dame • [13:08 – 14:23] Post Notre Dame life and hunting rats in Venice Beach for six months • [14:24 – 17:15] Hating life as a stockbroker for two years in Boston • [17:15 – 22:03] Gery's first portfolio, getting denied from agencies, and the introduction of Ken Fitzgerald • [22:04 – 25:48] Being offered a job at Saatchi & Saatchi while on a payphone in Grand Central • [25:49 – 27:13] The walk of shame • [27:14 – 29:22] Emulating Cliff Freeman • [29:23 – 37:50] Gerry's “pull the rug” copywriting trick and getting his big break on Snickers while at BBDO • [37:51 – 44:54] Working at Goodby and finally Reuniting with Ken Fitzgerald after over a decade • [44:55 –50:25] Making your own opportunities, asking the right questions and not giving up • [50:26 – 52:43] Selling and maintaining a good idea [52:44 – 57: 42] Getting in the industry today and valuing creativity [57:43 – 58:57] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.