Podcasts about Brand safety

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being – even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform conflicts arising from a Temu listing. Marius explains why he is not writing off Temu, but will continue to evaluate it regularly.Note from the sponsor eBay:Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m. To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registrationChapters:02:56 Meet Marius Eckel: E-commerce Insights06:08 Marketplace Strategies and Challenges08:57 Exploring Temu: Initial Impressions18:03 Navigating Multiple Marketplaces21:12 The Impact of New Market Players24:02 Brand Safety and Market Perception27:54 Challenges of Selling on Emerging Platforms30:33 Evaluating Market Trends and Brand Positioning35:51 The Impact of Global Trade Dynamics

On Brad's birthday episode, we talk about games journalism being culled in the name of "brand safety" - a concept completely foreign to us here at 4Player. We also dissect the shiny new trailer for Grand Theft Auto VI, analyze some outrageous claims from Chris Davis that relate to our Game of the Year lists, and let Brad get his nerd on when talking about StarVaders. Discussion - Ongoing 'The Last of Us' HBO impressions (2:35) Impressions - Warframe (11:50) Impressions - StarVaders (21:15) Impressions - Clair Obscur: Expedition 33 + GOAT List Controversy (39:30) News - Reactions to the 'Grand Theft Auto VI' Trailer (1:04:20) News - Games Jounalism (and all Media) is Under Fire Once Again (1:16:20) 4Player Minute (1:34:30)

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit's communities and Integral Ad Science's new launch of Brand Safety and Sustainability and Total Media Performance.

SUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.TAKEAWAYSThe evolving landscape of social media and its implications for marketing.The impact of recent political events on social media platforms.The importance of social media moderation and balancing free speech.The future vision for social media platforms, including integration of e-commerce and payment systems.The role of government influence and censorship in social media.The significance of understanding customer sentiment in brand engagement.The use of artificial intelligence (AI) in enhancing social media communication strategies.Real-time engagement and responsiveness to customer conversations on social media.The accessibility of AI tools for brands of all sizes to analyze social media data.The potential for AI to transform sentiment analysis into actionable insights for brands. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Last month, concerns around brand safety and the opaque nature of programmatic advertising flared up again following a report from adtech transparency startup Adalytics, which found that a huge number of big-name brands have been accidentally placing ads on a website that hosts a great deal of child sexual abuse material (also known as CSAM).How did this happen? Do brands actually care about brand safety? And, if they do, what steps can they take to make sure they're supporting quality media?Emily Roberts is head of digital at the Responsible Marketing Advisory, an independent marketing consultancy. She is also co-founder of the Women in Programmatic Network and an inaugural member of The Media Leader's Future 100 Club.Roberts joined host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.Highlights:6:17: Is programmatic advertising a sustainable model for publishers?8:40: Unpacking the Adalytics report and the flaws in current brand-safety practices19:26: What brands should do to avoid accidentally showing up against CSAM online23:40: Brand safety on social media platforms31:48: How the Women in Programmatic Network has reacted to DEI "sunsetting"Related articles:How can brands avoid advertising against CSAM?Time to replace brand-safety paranoia with a nuanced approachBrand safety in a Donald Trump-led worldAdvertising adjacent to quality news content is brand-safe regardless of topic---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Summary:In this conversation, Matt shares his journey from a tech industry veteran to the founder of Arwen AI, an AI-driven platform aimed at moderating social media content to create a safer online environment. He discusses the challenges of toxicity on social media, the balance between freedom of speech and online safety, and the importance of educating the next generation about media literacy. Matt also highlights the role of policy makers in shaping online discourse and the strategies for building relationships with recognizable brands.Chapters:00:00 Introduction to Arwen and Background04:41 The Role of AI in Moderation07:57 Engagement and Brand Safety in Social Media10:49 Addressing Toxicity and Freedom of Speech13:33 The Impact of Online Abuse on Athletes16:46 Policy Making and Online Safety19:37 Building a Business in the B2B Space33:01 Targetting the Right Clients35.00 Leveraging Networks for Growth39:04 Navigating the Enterprise Sales Process41:58 Expanding into the US Market43:07 Future Outlook and Industry Trendswww.linkedin.com/in/mmcgrorywww.arwen.ai

In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts alike: the unintended consequences of keyword blocking in news environments.Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher revenue and advertisers' reach. In fact, even pop culture icons like Taylor Swift and Ariana Grande have found their names on keyword blocklists, raising important questions about the effectiveness and overreach of these filters.James is joined by Becca Hutson, Editor-in-Chief of The News Movement, Tom Pickworth, Director of Technical Operations at Mail Metro Media and Fiona Salmon, Managing Director at Mantis, to discuss the implications of this issue and what steps the industry needs to take to foster a more balanced approach to brand safety, context and advertising reach - and what it will take to drive real change.As always, we'd love to hear your thoughts on the topic - drop us a line at podcast@iabuk.com Hosted on Acast. See acast.com/privacy for more information.

On today's podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands' concerns, and what comes after ‘brand suitability'. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-brand-safety-out-of-vogue-how-publishers-trying-alleviate-brands-fears   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Join us in an engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's What I Call Marketing. Brit delves into her foundational experiences at agencies, working on iconic brands like Shiner Beer, and how those experiences shape her current strategies. From the intricacies of crafting compelling briefs to the evolving roles of creators in marketing, Brit offers a wealth of knowledge. Hear about her professional challenges, including a stretch into a revenue role, and the unique aspects of marketing to marketers.Brit also discusses the acquisition of Tribe Dynamics by CreatorIQ and how the union has created a powerhouse in the influencer marketing space. Learn about the company's community-first philosophy, its relentless focus on adding value beyond transactions, and how it has successfully marketed to some of the world's biggest brands like Levi's, BMW, and Anheuser-Busch.Don't miss Brit's perspectives on the importance of brand safety, the challenges of international marketing, and the transformative power of AI in streamlining marketing processes. She candidly talks about her leadership style and the importance of having open and honest team dynamics. Brit's reflections on her role as CMO, the significance of staying close to the customer, and how to keep a marketing team focused while fostering creativity are incredibly insightful.This episode is a must-watch for anyone looking to stay ahead in the ever-evolving marketing landscape.00:00 Listening to Customers and Community00:39 Early Career and Agency Experience05:35 Transition to Tech and Consulting06:16 Joining Tribe Dynamics and Role Evolution13:02 Acquisition by CreatorIQ and New Ventures17:28 Leadership Philosophy and Company Growth20:05 Client Relationships and Value-Driven Approach23:04 Navigating the Creator Marketing Landscape23:55 Solving Customer Problems with Technology25:05 Brand Safety in Creator Campaigns26:05 Managing High Volume Creator Collaborations26:38 Teaching Brands About Their Own Value27:17 Activating the Creator Community27:55 Staying Close to the Customer28:25 Marketing to Marketers28:49 The Power of Data in Marketing30:34 Measurement and Metrics in Marketing31:25 Challenges of International Marketing33:19 AI in Marketing37:46 Leadership and Team Dynamics40:15 Theories of Victory and Focus42:57 Becoming the CMO Hosted on Acast. See acast.com/privacy for more information.

In this Marketing Over Coffee: Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and AMA Ads, Brand Safety Set […] The post Marketing Trends, Consumer Electronics, and Reddit Brand Safety? appeared first on Marketing Over Coffee Marketing Podcast.

Next in Creator Media spoke with Reza Izad, co-founder and partner, Underscore Talent about whether Hollywood or Madison Avenue were further ahead when it comes to adapting to a more creator-centric media verse. Izad talked about why some categories, like beauty and fashion, are far ahead more mass categories such as packaged goods, and why Pinterest is a creator dark horse in 2025.Takeaways:• Evolution of Talent Representation in Digital Media: The shift from traditional management to digital-first approaches highlights the importance of platforms like YouTube, TikTok, and Instagram for creators.• Underscore Talent's Multi-Niche Approach: Serving over 500 clients across gaming, sports, beauty, culinary, and lifestyle industries demonstrates the potential of diversified talent management.• MCN (Multi-Channel Network) Legacy and Transformation: Studio 71's development shows how early digital content networks combined advertising with IP development to create sustainable business models.• Opportunities in Extended Video Formats: Longer YouTube formats like podcasts and scripted content enable multiple ad placements, increasing revenue potential.• Integration of Digital Creators with Brands: Case studies like Mr. Beast's Amazon deal and beauty brands leveraging platforms like Tribal illustrate how creators align with business objectives.Guest: Reza IzadHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative 

Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.Takeaways:• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands. • Trust and Security as Core Pillars: Chase's emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.• Data-Driven Consumer Insights: Chase's ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.Guest: Rich MuhlstockHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

This week on The Podcast Advertising Playbook, we dive into the evolving landscape of brand safety in podcasting and explore how it differs from other media like digital ads and social media with Valerie Reimer, VP Ad Tech & Product Partnerships at Acast. From the growing importance of audience trust to the unique challenges brands face when advertising in kids' content, we cover the key factors shaping brand safety today. Plus, we discuss the legal and ethical considerations brands must navigate and what's on the horizon for the future of podcast advertising. Listeners will dive into: How brand safety in podcasts require more control over tone and trust compared to digital ads or social media. The ways in which brand safety goes beyond avoiding controversy and the necessary focus on relevance, tone, and building trust. Advertising in kids' podcast and key points for strict legal and ethical guidelines for age-appropriate content.

Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst so many changes in consumer's social and digital habits, and why he thinks the company is 'having a moment' that brands are looking to capitalize.Takeaways:• Cultural Moment and Growth: Reddit is undergoing significant growth, transitioning from niche to mainstream as more users realize its utility for finding reliable, community-driven answers.• Search Integration: A recent partnership with Google has boosted Reddit's traffic by making its vast user-generated content more accessible through search engines.• Rich Data Asset: Reddit boasts an unmatched repository of historical and real-time user insights, making it a goldmine for advertisers looking for authentic audience engagement.• Unique Value Proposition: Reddit is an antidote to AI-generated or paid-influencer content, offering authentic, community-driven discussions.• Advertising Sweet Spot: Reddit effectively caters to brands seeking mid-funnel engagement—helping users move from general interest to purchase consideration through organic and intentional interactions.• Community Power in Advertising: Communities serve as hubs of influence where brands can engage authentically. For example, initiatives like Samsung's custom content and AMA sessions showcase how advertisers can resonate with Reddit's ethos.Guest: Mike RomoffHost: Mike ShieldsSponsor: Epsilon & VuePlannerProducer: FEL Creative  

"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need for direct relationships and an understanding of how and why media is transacted.TakeawaysWhy direct advertising still generates the majority of revenue for publishers.What role does Automation serve in reducing friction and selling more?How Creativity in direct sales is a superpower and competitive advantage.The importance of integrations with existing systems to unlocking value.Embracing what makes your inventory unique and how to sell it without slowing down.Chapters01:24 Understanding Premium Content and Direct Advertising03:17 The Role of Automation in Advertising04:38 Defining 'Programmatic'07:47 Balancing Direct Sales and Programmatic Efficiency09:09 Addressing Common Publisher Pain Points11:38 Case Study: GSTV and FatTail Collaboration15:10 Integration Challenges in DOOH19:07 Strategizing Sales Approaches for DOOH PublishersLearn more about FatTail here: https://www.fattail.com/Connect with Al here: https://www.linkedin.com/in/alvaro-villa-4034627/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.Takeaways:• Creator Economy Shift: Goodfriend discussed how traditional media strategies are outdated for the creator economy. • Strategic Gap in Brand Approaches: Many brands lack a clear creator strategy and often make ad-hoc partnerships without defined objectives, resulting in suboptimal returns.• Challenges with Current Media Agencies: Large agencies face difficulties integrating creators due to scalability issues and outdated metrics focused on paid media. • Creator Selection Pitfalls: Brands often rely on tools similar to Yellow Pages for finding creators, which can lead to mismatched partnerships. • Evolving Definitions of Premium Content: Premium content is now audience-defined, moving beyond traditional high-production-value constraints. Guest: Jamie GutfreundHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth.

On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we're doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report's insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you're a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.Resources:https://dsmn8.org/free-healthcheck-s3ep6https://dsmn8.org/Free-Social-Template Connect with us:Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/ Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/Connect with Maike: https://www.linkedin.com/in/maikejansen/This episode is brought to you by https://dsmn8.org/website #EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram 

Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing, and welcome to this edition of The Current Podcast. This week, we're excited to be joined by two guests. Joseph Najim, Director of Programmatic and Partnerships at Reuters, And Mivi Plouvier, Head of Programmatic at software company SAS. [00:00:17] Ilyse: Together we'll explore the publisher and advertiser dynamic at a time when some advertisers remain cautious about appearing alongside certain types of news. The business model for news is under pressure and publishers are looking for better ways to monetize their journalism with effective ads. We'll dive into why things may be changing for the better. [00:00:36] Recent research indicates that it's safer for brands to advertise next to quality journalism, regardless of the news topic. Reuters, in 1851 and owned by Thomson Reuters, is one of the world's largest publishers, with journalists in over 200 locations writing in 16 different languages. SAS sits at the intersection of data [00:01:00] and AI. [00:01:01] Delivering analytical insights to brands. We kick off things with Joseph and Miby describing how they first met and how their partnership has evolved since then. [00:01:11] Ilyse: It's so great to have you here today. First off, how did you first meet and how would you describe how your partnership has evolved?  [00:01:20] Joseph: Great. Thank you so much for having us. It's a pleasure to be here. maybe and I met about five years ago when I joined Reuters coming from the buy side, I was just leaving a stint at Diageo and, coming in as the programmatic sales specialist at the time, maybe was working in Paris and she was, I believe, the global programmatic lead and everyone was just like, “Hey, programmatic guy, this is a programmatic person.” [00:01:41] I think you should connect with them. And at the time, we were doing some business with SAS, or maybe a little bit. And hearing that she was from Paris. and also knowing that I had worked at L'Oreal. I wanted to connect with her from like a French connection perspective and also knowing that she was American. [00:01:55] So I shot her an email reaching out and asking her some questions like how things were going.  [00:02:00] Mibbie: It was a fun connection. because I was new to Paris. And Joseph reached out and was telling me all these fun, French antidotes of how Parisians and French people are more like coconuts, and Americans are more like peaches. And it was a great analogy to start the intro, but we've had a great relationship [00:02:17] Joseph has been resilient and calling on our business and the more in trust we built up, the greater the partnership has become and we've been able to do some really great things together.  [00:02:27] Ilyse: guess it is like a pretty small world programmatic,  [00:02:33] Ilyse: so it's no secret that the publishing industry is under quite a lot of pressure along with the eventual death of cookies. One issue publishers continue to come across are brands avoiding advertising on news for concerns around brand safety. [00:02:49] Now, these concerns have been challenged as of a May study from Stagwell that found that even ads next to hot button topics performed as effectively as those appearing next to [00:03:00] news, like sports and entertainment. Can you give us some context around what you're seeing on this topic?  [00:03:07] Joseph: Yes, this is a very important topic, and being at Reuters now for five years, I've had the opportunity to see a lot of different brand briefs and questions that come in around [00:03:17] how can we partner together? And in 2020, this kind of all came to a head when COVID and the pandemic took place. So what we found was, a lot of advertisers turn to the solutions that they have around. Advertising, ad tech platform, blocking tools like keyword lists, pre bid filters, monitoring tags, blocking tags, blocking words like COVID, China, Wuhan. [00:03:38] And then it just precipitated after that. and almost The spiral effect because the news cycle and [00:03:42] the realities of that was happening continued. So, just in the year of 2020, so much happened. whether it was George Floyd's murder, the beginning of the Black Lives Matter. movement. the, the election, as well. A lot of people forget the election took place there, too. And now, four years later, history is continuing in this really [00:04:00] real time. Just to kind of put it into a global perspective, two thirds of the world's democratic populations are going to the polls. this year, not just the U S and a lot of people just think it's the U S, but really important countries like Taiwan, for example. and we're covering that. and we're also covering two global world conflicts. Israel and Gaza, as well as Russia and Ukraine. [00:04:18] when we're doing all this, it costs a lot of money and it's important to find brand partners that are willing, to support trusted journalism and at the same time understand that when they're partnering with news publishers, that audience that they're reaching is a really important audience, It's an attentive audience, an audience that's willing to engage. [00:04:37] I always like to think back, like, when the pandemic happened, where did we all turn? We turned to the news. And I'm really appreciative of a lot of these studies that are coming out with Stagwell, for example, but even going back to 2020, released this Trust HALO report, 84 percent of consumers had a positive or neutral impact when they saw an ad adjacent to a trusted source. And I fast forward to now and folks are talking about Gen z audience and trying to reach [00:05:00] that audience. Gen Z cares about the facts. They care about trust. So, finding partnership with SAS and being able to present this audience and showing that you can have ad adjacency next to the hard news and reach that audience has been leading to successful business outcomes for both of us. [00:05:14] And It's really been great partnering with Mibbie on those activations. [00:05:18] Mibbie: and then from our perspective, I'd say I think it's easy to find comfort in blocking certain words. but. What we like to do is partner with trusted news sources and award winning news sources because we know that no matter what news they're reporting upon, our brand is going to be safe around it. And we know that we're [00:05:35] going to be okay, no matter what the news is. And I think with the current news cycle and how constant it is, you could almost just go down a rabbit hole of blocking everything. So from our perspective, it was let's partner with key publishers, that we can trust and then we don't have to worry as much about trying to continue to block things or worry about. Being somewhere we don't want to be.  [00:05:55] Ilyse: and on that point though, even like the bad news, [00:05:59] I don't think it, [00:06:00] it doesn't hurt your brand as research has shown. and brands are still very fearful about that. Was that your original, like, hesitancy in advertising or? It Okay.  [00:06:12] Mibbie: it's, we take the security and knowing how, brands how we're going to be around the right kind of content and Reuters reports on the news in a very fair way. So for us, even if it's bad news, we're okay with being there. [00:06:26] it took a while to get there internally, but that was several years ago and I think it was around COVID when everybody was a little fearful of the news, but we're very confident with the partners we have. and for us, it was also how can we make these things happen programmatically. Because [00:06:43] we can buy things a lot easier. and more smoothly if it's through our platforms. So that was, Reuters was very good about helping us out in that sense too. Yeah,  [00:06:51] Joseph: I think, it goes back to the consultative approach. [00:06:53] when I first presented to SAS and to maybe, in team. It was always with the thinking of, okay, [00:07:00] culture. Just like Reuters. We have a history. They have a history of innovation too. And at the end of the day, as maybe said, the fairness of how we go to report that unbiased nature, it really creates, and fosters an environment for  [00:07:12] Trust with the audience, trust with the content. So when they have a trusted message, that they're really trying to deliver to that audience. we just knew that it was going to be a perfect synergy between the two. so I really never had. concerns, but I will say, and this is the importance of kind of stepping in and having that partnership with that publisher partner, that news publisher partner. [00:07:30] If the situation gets a little bit out of control, from a hard news perspective, it's important for the news publisher to step in and say, hey, maybe we don't run this campaign right now, but we will come back and we'll make sure that the creative message is appropriate to what's taking place, but also at the same time, hey, we're going to, we're going to protect your brand. [00:07:47] And I think in some cases, we're you know, it happened, for example, with Applebee's, running against the CNN, ad when, I think it was Russia and ukraine, combat was starting to happen. [00:07:57] And, what came from it was some rhetoric [00:08:00] around, you know, we don't want to be around that content. and why, could that have been shut off? And I don't know the full schema behind it, but I really do think it wasn't the intention for CNN to run an Applebee's ads there. [00:08:11] But that ad and went to supporting journalism and supporting that, that moment in time that if people a lot of people were looking at,  [00:08:16] And my hope is, like, a brand like Apple Lee's, we'll find a way to come back to running on news again and not say, Hey, we're gonna shut it down and continue not running there.  [00:08:25] Ilyse: saying, hey, we're to shut it down and continue. Yeah, I do think  [00:08:47] Joseph: Yeah, so I do think there's a little bit of foundation of a fear strategy here, and I think that strategy unfortunately comes from, the fear of the screenshot, [00:08:57] for example, and what that might lead to. [00:09:00] and, when it comes to exclusion lists, I think one of the funniest things I recently heard was a certain agency had an exclusion list Or their exclusion list, which kind of speaks to a problem in itself, where if you're applying words like people's beliefs, religions, communities, whole countries, et cetera, you really run into a situation where Is that appropriate? [00:09:21] For your media campaigns, and your paid campaigns? to me, understanding that brand, and like doing my research when I go to pitch, it's recognizing what is in your keywords doesn't really reflect what your brand is trying to promote from a communication style as well. but I think maybe he has some specifics if you want to share from your side. [00:09:38] we've been chatting about this a little bit, but they're pretty good. They're relevant to the French culture as well. [00:09:43] Mibbie: well. Yeah, I think it's, lose a lot of context when you block keywords. And at some point, when Notre Dame. you know, was on fire and burning. A lot of people were blocking Paris. [00:09:54] They were blocking fire. and now if you don't go back and revisit those lists and you continue to just have. [00:09:59] these long [00:10:00] lists of blocks, you're missing out on Olympics coverage. With the Olympic torch, with the flame, with even the Paris coverage. So there's a lot that if it's not completely maintained, I think it's a hard kind of road to continue to go down because you, there's a never ending way to go if you keep blocking and blocking. [00:10:17] So I think that's where you should go more, the curvation route. And that's the route we've gone is to. Curate our sites, curate who we're working with, and so then it's not as fearful, and you don't get that email to your CEO, which had happened, and it comes down to you, if you're at the screenshot, and then you have to say, that's a good point. [00:10:33] Why are we here? Why are we running there? [00:10:34] so it, sometimes it says hard lessons that make you rethink how you're blocking things. and the approach you're going to have [00:10:41] Joseph: want to bring up AI here because, in a sense, I feel like potentially it could help eventually with, something like keywords. Maybe with marketers, maybe it's a chance to like, actually use it to run through keywords really fast and see if it's, actually gonna [00:11:00] actually with terms that aren't like several years outdated or something like that. [00:11:05] Ilyse: what do you think?  [00:11:07] Mibbie: I think it's only going to help our business and help speed the process to your point of going through those massive lists and staying active with what's constantly changing like the news. So I only think it's going to benefit us, but I think AI in general across the programmatic landscape is going to be a benefit instead of more of a hindrance that some people might think it might be. [00:11:29] Joseph: Yeah, a AI is unique because there's generative AI and then there's AI. And I think in the programmatic space, we've been playing with AI a lot. like Machine learning, algorithms, the ability to, target the person, right place, right time, right message, [00:11:41] that's all AI. And I think the tools that publishers are now getting, that maybe they weren't always accustomed to having, or the ease of being able to, check things, or recategorize things or work with their product leads to say, Hey, what is happening here in the bid stream? That's going to come out more to make a cleaner path, [00:12:00] and make sure that the buy side is really saying, Okay, let's triage it, maybe. [00:12:03] Let's say, okay, if this is Reuters, and a trusted brand, and good to go. But okay, next word that pops up, Okay, maybe it's related to this, but because Reuters, still okay. I don't think those solutions exist. [00:12:14] They're A little bit more potential blankets, but with AI you have to understand the risks too. And I think in a gen AI world, working at a news publisher, it's also really important to understand like I sit on the commercial side. [00:12:25] So my uses of AI and generative AI are going to, be different than the editorial team. [00:12:30] And it's important to make sure this is anyone that's on the new side like what is your AI and gen AI policies because you don't want there to be conflict with your editorial team and commercial team. But you do want to promote. innovation at the same time.  [00:12:43] Ilyse: now I want to talk a little bit about the campaign that you actually ran, and that you pushed through all that hesitancy for, and then maybe if you could share some of the results you saw from that.  [00:12:56] Mibbie: so we've been doing a lot of great testing with Reuters, [00:13:00] so the baseball campaign was a great example because we owned all their coverage of the World Series, which was great for us as a brand to know that. We're there all the way through the end, and it was a good series. But then we've also been doing some testing with Reuters with linked in. So they've been contextually making videos for us around a I specifically in our ads are surrounding that, and we've seen, massive increase in our click through rate, exceeding benchmarks, great view through completion. So it's partnering, in very smart ways And being able to test together that I think we've seen. a lot of great success. and we're also running on their YouTube. channel. So another great way to keep our ads in a brand safe environment on Reuters YouTube instead of all over the place how YouTube can be. So that was a new strategy that we tested together as well. [00:13:45] And we also had audio with Alexa and Google Home. So, when you ask Google Home what the news is for the day. our ad would run before that. And that was a great, Great way of just getting our brand out there and getting some more awareness of who we are. And The great point of that too is [00:14:00] we were able to buy that programmatically. So a lot of these things that necessarily some publishers wouldn't let us buy programmatically. we were able to run with Reuters programmatically, so that made things a lot more smoother. [00:14:10] Joseph: Because of Miby's ad tech stack, we have the ability to front the costs via the impression delivery and the cost per day for an activation. And then, as a publisher, behind The scenes, you just have to work. through your finance team to how you're going to fund those projects and support the teams. But The LinkedIn Wire program. It's a really great success story of how you can combine really great content from a news publisher, and this is all editorial content. So nothing was created bespoke It was just around the same coverage that our editorial teams would be doing for AI. The message that maybe was trying to deliver and SAS team was trying to deliver plus the LinkedIn data that was tied to it as well And All of those things, and I think this also comes into Challenging your partner is It came to a pretty high CPM and costs, but It's the old adage, of kind of, what you get what you pay for And I think the return and what they [00:15:00] saw in the engagement And how it compared was really great. And What I also like about being at a publisher for five years but also having this ad tech background is the way I approach a partner like sass is, hey, we're omni channel. Like you think omni channel and, infinite places, but you could work with one partner in an omni channel approach, and this is very much that and some. So, it's been really great partnering with Vivian sass to really test these different things and be innovative. It's fun.  [00:15:24] Ilyse: finally, to both of you, are you optimistic that news publishers are on the right track to fund, oh, Are you optimistic that news publishers are on the right track to fund journalism at this moment? [00:15:42] Joseph: There's a lot That's being done in the right way in the smart way. But it's also [00:15:47] important to, take stock of all the different revenue streams. So, subscriptions is very big. Diversification for news publishers. is very big gamification, right? All these different platforms. whether it be integrating [00:16:00] new, Sports solutions. or Content that's, again, related to lifestyle. But not every news publisher is built And runs their business in the same way. So it's important to recognize even the local hub news publisher who's covering the beat of something that's taking place. They're at risk to their risk of funding. And there's like this slippery slope where when it hits them, those impacts might not be felt when I'm living in New York City or in [00:16:26] other places. But those local communities, So, I think the onus is on this industry of how we can get back out there. And There are definitely ad tech companies are trying to do that and funnel those dollars there. And You see even the promotion of like new technologies with that. Trade Desk and Adfuntus Media, which hopefully will drive those revenues to those smaller news publishers. [00:16:48] But, you know, at the same time, we're challenged. Whether it's ads, coming from brands, but then even certain algorithm changes that are impacting business lines that had seven figure revenue streams. You're seeing it across [00:17:00] the board. So, I think the stress is real. I think The stress is real for a lot of people. But it's important that, you know, we keep innovating and finding brand partners like SAS to come to the table to speak about how we can is good and you can find opportunity in hitting that audience and driving ROI and driving performance. [00:17:17] That will only help. and hopefully it trickles down to the small guys too.  [00:17:23] Ilyse: Joseph, what would you tell marketers who say it's not a brand issue? what would you tell marketers who say it's not a brand safety issue, but more that their audience just isn't there? [00:17:40] That's a lot of, young readers, Gen Z ears are finding their news on TikTok and only TikTok. what would you say to them? I know it like can lion, for instance, a few months ago, McDonald's CMO. for instance, said that,  [00:17:56] get our audience there and we'll bring [00:18:00] back the money. We'll put the money there.  [00:18:03] Joseph: No, it's a great question, and I don't think they're wrong. I do think, however, the communication is not there, and, the insight that the Gen Z audience, whether it be Gen Z adults or younger Gen Z, are getting their information. from TikTok is very accurate. we've done that same report, at the Reuters Institute, which partners with Oxford, released that same study last year, and the new results are going to come out soon, to see how those channels are resonating with younger audiences. [00:18:27] But, I asked a simple question, right? Like when the pandemic happened, where did people go? They went to news sites. They went to understand and get facts and information to inform the decisions that they were making, whether it be a mom who's worried about her children and going to school or the professional and the markets and how it's being affected. [00:18:45] Now, Gen Z, just because they go to TikTok first doesn't mean they stop there. I'm sure they have their trusted sources. And I think the challenge is Hey, brands. [00:18:53] You're only giving me 20 minutes to pitch, and it's very transactional right now when it comes to display ads [00:19:00] and video ads, audio ads, whatever it might be. Where's the opportunity to be consultative? Give us that platform. Let us have that. discourse. because Right now, the discourse that comes up is, we're just like, a no news. I don't think that's the case. If you ask any brand like, no, we support news. So how do we get them from saying, yes, we support news, but to, yes, we support news [00:19:19] and the end is that should be filled in by us. How are we going to do something that's a little bit more innovative more creative to get them back into supporting that platform, But we all have the data to show those audiences are there, do we have the platform, however, to share that insight with them? That's something that needs to be rebuilt a little bit. And I think it's coming. there, though. And I think the events that happened in Cannes and the different studies that came out and rolled out are only going to help. And I really do appreciate that, that feedback. But, sitting as a challenger in that room, it's important to challenge. [00:19:51] Joseph: It's very easy to say no, someone, no to someone who's like a friend. And getting that kind of feedback and going back and forth, that's good. That's where the discourse started. [00:19:59] Ilyse: [00:20:00] Now, when it comes to advertising on news, what is the approach when it comes to a B2B company like SAS versus B2C or even D2C? How is it different?  [00:20:12] Mibbie: I think we just have to look at what we're trying to advertise and get our, awareness out there about, and we're selling a very high end software and for us, that relationship of. premiumness with publishers. and having that there. We're not chasing cheap clicks because we have a very long sales cycle. So when it comes to B2C, that somebody's going to see those shoes and go buy them, it's very different than making a long term decision to purchase the software. [00:20:38] So for us, we want to have that consistency with the brands and longevity more so than being kind of all over the place searching those cheap clicks or cheap impressions. [00:20:47] so We pay a little more just to to get that consistency, consistency to get that frequency, but also, we have to think about sales cycles. And So ours is very long, nine months to a year. So long enough to have a baby. so we really have to have that consistency [00:21:00] right of being in the same place and having that consistent message. [00:21:04] Ilyse: And that's it for this edition of The Current Podcast. [00:21:06] Damian: We'll be back next week, so stay tuned. [00:21:09] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:21:16] Damian: And remember, I'm Damian. [00:21:18] Ilyse: I'm Ilyse. [00:21:19] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over what constitutes premium content, and why in his view brands should demand far more control and transparency for their campaigns on social platforms.Takeaways:• State of the TV Ad Market: The TV ad market is in flux, influenced by shifts to streaming, social video, and significant changes in major players and distribution formats.• Importance of Premium Content: Premium video content is defined by being professionally produced, long-form, significantly engaging, and brand-safe, which distinguishes it from user-generated content and social videos.• Brand Safety Concerns: There is a growing emphasis on brand safety, with many advertisers becoming increasingly cautious about where their ads are placed, particularly on platforms that lack transparency.• Role of AI in Media Buying: AI and automation are becoming more integrated into media buying and planning, raising concerns about transparency and the potential for decreased brand safety.• Granularity in Ad Placement: Advertisers are demanding greater granularity and transparency in ad placement, including details about platform type, device, content length, and the nature of the content.• Trust and Partnership: The trust between marketers and media partners is crucial, particularly in ensuring that investments lead to effective advertising and that there is a clear path to remedy any issues that arise.• Evolving Role of Media Agencies: Media agencies must continue to evolve, offering sophisticated tools and strategies that go beyond traditional media buying to thrive in the changing landscape.• Dual Focus on Brand and Performance: Successful marketing strategies should balance long-term brand-building efforts with short-term performance goals.• Future of Premium Advertising: The industry needs to clearly define what constitutes a premium advertising experience to avoid commoditization and ensure continued investment in high-quality content. Guest: Sean CunninghamHost: Mike ShieldsSponsored by: Acast & Precise TVProduced by: FEL Creative

Leadership in digital ecosystems requires a commitment to safety, trust, and ethical practices. Our guest today, Dave Byrne, founder of Trust Raise and a member of the Irish Digital Board, shares his journey from major tech giants to establishing a company dedicated to improving the integrity of digital platforms.Dave Byrne has had an illustrious career, holding significant positions at Google, TikTok, and Spotify, where he spearheaded initiatives in brand safety and platform integrity. Now, as the founder of Trust Raise, he focuses on helping smaller companies navigate the complex landscape of digital safety. His work is driven by a deep commitment to creating ethical digital ecosystems that prioritize user needs and improve industry standards. Host Barry O'Reilly invites Dave to discuss his career journey, the challenges of maintaining digital safety in a rapidly evolving industry, and the inspiration behind founding Trust raise. Dave shares valuable insights into the importance of adaptability, the evolving role of AI in digital safety, and how smaller companies can leverage his expertise to build safer digital platforms.Key Takeaways:Resilience Through Failure: Early career setbacks can teach invaluable lessons about humility, perseverance, and the importance of continuous effort.Navigating Global Teams: Success in a fast-paced, global environment requires strong relationships, effective collaboration, and the ability to work across different time zones and cultures.Overcoming 'Golden Handcuffs': Comfort and security in large tech companies can sometimes hinder innovation. Pushing oneself out of the comfort zone is crucial for personal and professional growth.AI's Potential in the Workplace: AI has the potential to enhance productivity and creativity. Those who leverage AI effectively will be at the forefront of industry innovation.Additional Insights:Personal Reflections on Failure: Dave shared how an early career setback taught him invaluable lessons about resilience, humility, and the importance of continuous effort. This experience has profoundly influenced his work ethic and approach to leadership.AI's Potential to Revolutionize Work: Dave is optimistic about AI's potential to enhance productivity and creativity. He believes that those who learn to leverage AI effectively will be at the forefront of the industry, taking on more dynamic roles and contributing to a more innovative tech landscape.The Importance of Ethical Tech Development: Throughout his career, Dave has been a strong advocate for ethical practices in tech. He stressed the need for companies, big and small, to prioritize user safety and trust, especially as technology continues to evolve rapidly.Episode Highlights00:00 - Download my free innovation map00:39 - Introduction to Dave Byrne03:00 - Dave's unexpected start in his career and the impact of failure.“This career in Google, TikTok, Spotify was not at all planned whatsoever... I actually ended up in Google because I lost a student union election in Trinity College."07:35 - The rise of brand safety concerns and the 'Apocalypse.'"The Adpocalypse... Brand safety became something that YouTube started caring about, Meta started caring about."11:18 - Eroding Brand Perception“ we're eroding brand perception of our customers. Again,...

Steve Lickteig has the monumental task of ensuring that CNN's podcasting content is as compelling and trustworthy as its news broadcasts. Gina Garrubbo leverages the value of NPR being one of the most trusted brands in the world to entice sponsors. These two highly respected executives spoke with me spontaneously during the recent Podcast Movement conferences held in Washington, DC, on all things podcasting for a well-rounded Episode 25 of Insider Interviews. The Multifaceted Role of a Podcast Executive When asked about his daily responsibilities, Steve Lickteig explained how an Executive Producer has to be multifaceted: "It'll be a mix of editorial, listening to shows and giving notes, conceiving of new shows or new ideas within shows... plus meeting with the sales and marketing sides of the organization." Given the need for synergy between the editorial and business aspects of podcasting, "You have to know everything — from making the show to understanding the download numbers and marketing attached to it." For example, he emphasized that because listeners are “making a very conscious decision to listen to that show" that intentionality translates to high engagement and trust, which are invaluable for both content creators and advertisers. The payoff has been clear, as he shared his pride over the growth of such shows as “Chasing Life with Dr. Sanjay Gupta” and especially creating a franchise off the popularity of “5 Things.” Those, along with shows like Anderson Cooper's “All There Is” (and, as I got to mention in reference to my brother - who worked on the show for 15 years!, "The Situation Room"), offer brands lifestyle content that feel “safe” if they are headline-averse. Balancing Content and Advertisements The good news is that CNN attracts a bevy of advertisers. The challenge Steve and I – and later Gina and I – discussed is the industry having to ensure podcasts keep a governor on their ad load. CNN's approach with their podcasts is to try to keep it low to maintain a listener-friendly experience without turning podcasts into commercial radio. Elevating Public Media with Gina Garrubbo Gina Garrubbo, CEO of National Public Media, illuminated how NPR handles sponsorships in a way that's respectful to both the content and the audience. "Rather than a commercial interruption, you'll hear that NPR's programming is made possible by client X who brings you Y," she explained. This approach aligns with NPR's mission to provide fact-based journalism – importantly, without a paywall -- creating what Gina calls a "halo effect." That serves their highly curious and engaged audience well – those “who want to understand the world around them," she said. That kind of environment is attractive to creators, and she was thrilled to share the news of Ira Glass and "This American Life" joining the stable recently, to the SRO attendees' equal pleasure with his keynote with fellow NPR podcaster, Rachel Martin, at Podcast Movement! Ira Glass Keynotes Podcast Movement with NPR's Rachel Martin "Eighty percent of our audience says that they consider NPR personally important to them," Gina shared, That enthusiastic audience also infers significant trust and appreciation on NPR's sponsors, pointing out the impact verified through various brand lift studies. Brand Safety and Trust Talking about brand safety, Gina pointed out that NPR does not shy away from covering hard news but maintains a respectful and non-combative tone. "We don't pit guests against each other, and there's a lack of sensationalism," she explained. This makes NPR a safer environment for sponsors, even amid a turbulent political landscape. And, by the way, they don't even take political advertising! The Future of Podcast Discoverability When asked about the challenges facing the podcast industry, Gina echoed Steve's sentiments on discoverability. "Honestly, I am praying that AI will help solve this because,

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Main Topics: The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey Special Guests: George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale Critical Insights: AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector. Quotes: George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI." Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking." Calls to Action: Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape. Board members must take their governance roles seriously to prevent financial mismanagement. Nonprofits should actively promote planned giving during National Make A Will Month. Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey. Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.

Main Topics: The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey Special Guests: George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale Critical Insights: AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector. Quotes: George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI." Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking." Calls to Action: Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape. Board members must take their governance roles seriously to prevent financial mismanagement. Nonprofits should actively promote planned giving during National Make A Will Month. Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey. Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

And a major podcast hosting company doesn't have a CEO today. But who?. Sponsored by Smart Money Happy Hour. Two friends — who happen to be money experts — talk pop culture and personal finance over a new budget-friendly cocktail each week. Catch Rachel Cruze and George Kamel in the latest video podcast from Ramsey Network, Smart Money Happy Hour. https://podnews.net/cc/2568 Visit https://podnews.net/update/brand-safety-x-sues for the story links in full, and to get our daily newsletter.

Matt McGrory on Linked INCheck out ArwenTimestamps: 0:57 - Explanation of AI-powered content moderation2:57 - Using RAG for brand-specific engagement5:22 - Balancing AI automation with human oversight8:28 - Prompt engineering and human-reinforced learning9:00 - Using AI for creative storytelling in marketing12:27 - Manual moderation techniques before AI tools14:00 - Creating a structured approach to social media engagement17:32 - Understanding brand health reports and benchmarks21:38 - Analyzing sentiment and emotions in social media campaigns26:53 - Key takeaways for growing on social media using AI30:46 - Closing remarks and contact information

Blubrry is launching an AI-powered podcast clip generator, Podfest has received a strategic investment and new leadership, and concerns have been raised about tech companies potentially using YouTube videos to train their AI models without permission.. Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. https://podnews.net/cc/2522 Visit https://podnews.net/update/brand-safety-revenue for the story links in full, and to get our daily newsletter.

It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from programmatic media plans isn't the answer.

This Week: Saul Colt and Sunir Shah join Bob to discuss whether marketers really care about customers, X's Elon factor, is brand safety really a problem, registering influencers, plus this week's #FairFailFoul.  

Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.Contact Us •  Links to today's stories

Here's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - TubefilterReport: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

TakeawaysGoogle is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.Snapchat has launched sponsored AR filters as a new ad option.The rise of deepfakes poses risks to creator and brand safety.Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.Chapters00:00 Introduction and Discussion of Recent Events07:45 Google Losing Ground to Instagram and TikTok in Local Search15:39 Amazon Partners with Mr. Beast for Reality Competition Series23:13 Deepfakes and Brand Safety28:20 Women's Final Four and Championship Games Sell Out Ad Inventory31:20 Promotion of MacFox Bikes33:17 Conclusion and Closing Remarks If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.