Podcasts about Brand safety

Warum „Gemüsesuppe“ plötzlich besser performt als „Demokratie“? brand eins Social-Media-Redakteurin Naya Bindzus erklärt, wie Algorithmen Sichtbarkeit steuern — und was das für Marken und Medien bedeutet. (00:00:00) Intro (00:02:03) Wie das Gemüsesuppen-Experiment für mehr Reichweite sorgte (00:05:06) Der Einfluss von Algorithmen auf Social-Media-Vermarktung (00:07:05) Was Schmuggeln und Social-Media-Marketing gemeinsam haben (00:09:18) Plattformen sind Aufmerksamkeitsmärkte (00:11:14) Das Problem der Brand Safety im Journalismus (00:14:27) Gegenbewegungen abseits der großen Plattformen (00:20:42) Warum Reichweite nicht Wirkung bedeutet (00:22:30) Outro Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Und hier entlang geht's zum aktuellen brand eins Magazin: https://www.brandeins.de/t/kategorie/einzelausgaben/brand-eins-magazin Hier findet ihr den Link zum kompletten Artikel von Naya Bindzus: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2026/sichtbarkeit-in-zeiten-von-ki/social-media-algorithmus-demoktratie-ist-gemuesesuppe-besser-als-demokratie ➡️ Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-naya-bindzus

Warum „Gemüsesuppe“ plötzlich besser performt als „Demokratie“? brand eins Social-Media-Redakteurin Naya Bindzus erklärt, wie Algorithmen Sichtbarkeit steuern — und was das für Marken und Medien bedeutet. (00:00:00) Intro (00:02:03) Wie das Gemüsesuppen-Experiment für mehr Reichweite sorgte (00:05:06) Der Einfluss von Algorithmen auf Social-Media-Vermarktung (00:07:05) Was Schmuggeln und Social-Media-Marketing gemeinsam haben (00:09:18) Plattformen sind Aufmerksamkeitsmärkte (00:11:14) Das Problem der Brand Safety im Journalismus (00:14:27) Gegenbewegungen abseits der großen Plattformen (00:20:42) Warum Reichweite nicht Wirkung bedeutet (00:22:30) Outro Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Und hier entlang geht's zum aktuellen brand eins Magazin: https://www.brandeins.de/t/kategorie/einzelausgaben/brand-eins-magazin Hier findet ihr den Link zum kompletten Artikel von Naya Bindzus: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2026/sichtbarkeit-in-zeiten-von-ki/social-media-algorithmus-demoktratie-ist-gemuesesuppe-besser-als-demokratie ➡️ Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-naya-bindzus

Warum „Gemüsesuppe“ plötzlich besser performt als „Demokratie“? brand eins Social-Media-Redakteurin Naya Bindzus erklärt, wie Algorithmen Sichtbarkeit steuern — und was das für Marken und Medien bedeutet. (00:00:00) Intro (00:02:03) Wie das Gemüsesuppen-Experiment für mehr Reichweite sorgte (00:05:06) Der Einfluss von Algorithmen auf Social-Media-Vermarktung (00:07:05) Was Schmuggeln und Social-Media-Marketing gemeinsam haben (00:09:18) Plattformen sind Aufmerksamkeitsmärkte (00:11:14) Das Problem der Brand Safety im Journalismus (00:14:27) Gegenbewegungen abseits der großen Plattformen (00:20:42) Warum Reichweite nicht Wirkung bedeutet (00:22:30) Outro Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Und hier entlang geht's zum aktuellen brand eins Magazin: https://www.brandeins.de/t/kategorie/einzelausgaben/brand-eins-magazin Hier findet ihr den Link zum kompletten Artikel von Naya Bindzus: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2026/sichtbarkeit-in-zeiten-von-ki/social-media-algorithmus-demoktratie-ist-gemuesesuppe-besser-als-demokratie ➡️ Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-naya-bindzus

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf starten wir mit dem Thema Relationship Marketing. Es geht darum, warum sich Marketing grundlegend verändert hat und warum klassische Werbung immer schlechter wirkt. Es geht darum, warum Kundinnen und Kunden schneller zwischen Marken wechseln, warum deshalb die Kundenbeziehung in den Mittelpunkt rückt und warum es nicht mehr reicht einfach nur neue Kunden zu gewinnen. ____________________________________________Marketing-News der Woche:Werbung neben News ist nicht automatisch brand-unsafeDie Deutschland-Auswertung der Stagwell-Studie sieht bei Ads neben News eine ähnlich hohe Kaufabsicht wie neben Sport oder Unterhaltung. Fürs Marketing ist das eine Einladung, Brand Safety stärker über Medienqualität, Kontext und passende Kreation zu steuern.Facebook stellt Social Plugins ein (Like, Share, Login)Meta beendet die klassischen Facebook Social Plugins im Februar 2026. Website-Buttons, Social Login und Teile des Trackings müssen ersetzt oder neu gedacht werden, am besten sauber über First-Party-Daten, CRM und klare Consent-Flows.Social Proof auf TikTok: Traditionsmarke schlägt HypeEin Social-Media-Check zeigt, wie stark Doppelherz auf TikTok performt. Das Learning ist simpel: Nicht „jung wirken“ gewinnt, sondern klare Content-Formate, Wiedererkennbarkeit und Produktnutzen, der in 2 Sekunden verstanden wird. TikTok tritt der EASA bei (Werbe-Standards, Consumer Trust)TikTok wird Vollmitglied der European Advertising Standards Alliance. Was auch mehr Druck Richtung transparente Werbekennzeichnung, strengere Regeln für Creator-Ads und weniger Spielraum bei Grauzonen bedeutet.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later. Click here to visit the web version of today's issue with links to every single thing covered.

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later. Click here to visit the web version of today's issue with links to every single thing covered.

Chuck Eesley, a professor of management science and engineering, studies entrepreneurship across diverse contexts – from refugee entrepreneurs in Uganda to semiconductor startups navigating U.S.-China economic policy. His research on recent export controls revealed a counterintuitive outcome: Rather than solely strengthening U.S. semiconductor innovation, these policies accelerated Chinese investment in its own domestic chip industry, boosting startups there as much as – or more than – here. This finding underscores how global technology markets are deeply interconnected: Barriers can produce unintended consequences that accelerate innovation abroad rather than protecting it at home. Open technology trade and investment create larger markets for American innovations, strengthen collaborative partnerships, and demonstrate that interconnected markets drive progress for all participants. “Entrepreneurial talent exists everywhere,” Eesley tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Charles (Chuck) EesleyConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Chuck Eesley, a professor of management and engineering at Stanford University.(00:03:04) Why Study Entrepreneurship?Chuck explains why entrepreneurs are drivers of modern economic growth.(00:03:30) Defining EntrepreneurshipBroad vs. narrow entrepreneurship, from startups to large organizations.(00:04:33) Institutional EnvironmentsHow policies and culture both shape entrepreneurial outcomes.(00:05:44) Studying Institutions & EntrepreneurshipMeasuring ​institutional shifts to isolate entrepreneurial outcomes.(00:08:12) Founder & Talent IncentivesWhat's needed for high-opportunity-cost talent to start companies.(00:09:36) AI EntrepreneurshipThe impact of data and compute concentration on startup dynamism.(00:11:28) Designing AI RegulationHistorical examples of regulation enabling startups to compete fairly.(00:13:43) Incentives Inside Big TechWhy some incumbents support startups while others tilt the playing field.(00:15:28) Ad Placement & Misinformation FundingHow digital advertising can unintentionally fund low-credibility content.(00:21:24) Misinformation Market SolutionThe disclosure mechanisms that may reduce misinformation incentives.(00:25:23) Semiconductors & EntrepreneurshipThe importance of startups in a field often dominated by large incumbents.(00:29:30) Unintended Policy EffectsHow U.S. policy may be accelerating Chinese semiconductor investments.(00:31:09) Competing Industrial PoliciesWhy evaluation and iteration are essential for effective policy design.(00:32:31) Global EntrepreneurshipEmerging entrepreneurship models spreading across regions and contexts.(00:36:26) The Universal Entrepreneurial MindsetShared entrepreneurial traits across cultures, contexts, and countries.(00:37:14) Future In a MinuteRapid-fire Q&A: democratizing entrepreneurship, context, and equitable inclusivity.(00:41:02) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um Sonderangebotspolitik und darum, warum Preisaktionen mehr bewirken als nur mehr Absatz. Wir sprechen über Primär- und Sekundäreffekte von Sonderangeboten, etwa Frequenz-, Sortimentsverbund-, Spillover- und Carryover-Effekte, und warum diese langfristig sogar schaden können. Außerdem schauen wir auf die subjektive Preiswahrnehmung, also warum nicht der objektive Preis entscheidet, sondern das, was im Kopf der Kundinnen und Kunden ankommt. Und wir werfen einen ersten Blick auf Instore Marketing und darauf, wie Verkaufsraumgestaltung Preiswahrnehmung, Kaufverhalten und Umsatz direkt beeinflusst.____________________________________________Marketing-News der Woche:ChatGPT Ads: OpenAI tastet sich an Premium-Preise ranOpenAI arbeitet offenbar daran, wie teuer Werbung in ChatGPT wird und startet eher im Premium-Segment. Spannend ist weniger „noch ein Kanal“, sondern die Frage, wie klar Ads von Antworten getrennt sind und welche Messdaten du am Anfang überhaupt bekommst. Wenn deine Marke stark von Vertrauen lebt, wird „Brand Safety in KI-Interfaces“ plötzlich ein eigenes To-do. Regulatorik-Alarm: US-Senator fragt nach „deceptive ads“ in ChatbotsIn den USA werden Risiken wie Täuschung, Manipulation und Jugendschutz bei Chatbot-Werbung Thema. Auch wenn das nicht EU-Recht ist, ist die Richtung klar: Wer in KI-Umfeldern wirbt, braucht saubere Kennzeichnung und klare Claims.TikTok wird lokaler: „In der Nähe“-Feed ist in Deutschland angekommenTikTok schiebt lokale Discovery stärker in den Fokus. Wenn du Filialen, Events oder regionale Angebote hast: Content und Ads können näher an „wo passiert das?“ rücken. Heißt aber auch: Standort-Logik, lokale Creatives und klare Angebots-Mechanik werden wichtiger.Marken verlieren Sichtbarkeit, weil KI-Assistenten Händlerdaten bevorzugenKI-Assistenten ziehen Produktinfos oft eher von Marktplätzen und Händlerseiten als von Markenquellen. Konsequenz fürs Marketing: Produktdaten, Verfügbarkeit, Attribute, Nachhaltigkeitsinfos und Konsistenz über Kanäle werden zum Sichtbarkeitsfaktor. Wenn das wackelt, verliert deine Marke in KI-Empfehlungen an Präsenz, egal wie gut die Kampagne ist.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Episódio do IABcast 2025 produzido em conjunto pelos Comitês de Brand Safety e Creator Economy do IAB Brasil. Neste episódio, José Melchert, presidente do Comitê de Brand Safety 2025, e Mayer Mirmovicz, presidente do Comitê de Creator Economy 2025, recebem Ana Paula Passarelli (Passa), fundadora da Brunch, para discutir como confiança e autenticidade se tornaram pilares centrais da publicidade digital. A conversa explora os desafios e oportunidades da atuação de creators para marcas, o equilíbrio entre alcance, reputação e segurança, e o papel das boas práticas na construção de um ecossistema mais transparente, responsável e sustentável.See omnystudio.com/listener for privacy information.

Influencer-Marketing at scale bei Beiersdorf. Erik Siekmann spricht mit Thorsten Schapmann (Global Media, Beiersdorf) darüber, wie Influencer-Marketing strategisch eingeordnet, international skaliert und vor allem mess- und steuerbar gemacht wird. Sie sprechen über die Rolle von Influencern in unterschiedlichen Kategorien (z.B. Facecare) – inklusive der Frage, warum Influencer dort 20–30% des digitalen Media-Investments (inkl. Amplification) ausmachen können. Thorsten erklärt, wie Beiersdorf globale Frameworks und Handbooks baut, Trainings und E-Learnings aufsetzt und warum „Social Fluency“ zur Pflichtkompetenz wird. Außerdem geht es um Messlogiken wie EMV (Earned Media Value), Engagement und Sentiment, um typische KPI-Fallen (Follower-Zahl) und um Plattform-Unterschiede zwischen TikTok und Instagram. Zum Schluss werfen wir einen Blick auf die Zukunft: Nano-Influencer-Trend, Social Commerce (insb. in Northeast Asia) und KI im Influencer-Marketing – vor allem im Backoffice (Trend-Scans, Briefings, Brand Safety). Über Thorsten Schapmann Thorsten Schapmann ist Global Media Director bei Beiersdorf AG, wo er seit mehreren Jahren die internationale Medien- und Digitalstrategie verantwortet und die globale digitale Transformation und Präzisions-Marketingprogramme vorantreibt. Vor seiner aktuellen Rolle bekleidete er bei Beiersdorf verschiedene Leitungspositionen im digitalen Marketing, unter anderem als Marketing Director Europe Digital und Marketing Head für die Schweiz, und baute zuvor als Head of Digital bei deepblue networks die digitale Beratung und Markenführung mit auf. Sein beruflicher Weg begann in der Digital- und Medienbranche, wo er früh digitale Marken- und Dialogkommunikation für namhafte Kunden entwickelte. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.

Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs to monetizing Venmo's social feed and enabling agentic commerce with trusted payments, this conversation explores why PayPal sits at the center of advertising, AI, and the future of buying online. Takeaways PayPal's transaction graph spans 30 million merchants and 400 million consumers, giving it a horizontal view that powers audience targeting, market share insights, and closed-loop measurement. The new SMB Ads Manager unifies demand and supply so smaller merchants can both buy previously unreachable audiences and monetize their own site traffic. Venmo's social feed and Gen Z heavy user base create high demand, upper funnel ad inventory tied to real spending behavior and cultural signals like emoji usage. Honey contributes large-scale intent and catalog visibility, letting PayPal connect discovery to checkout and measure impact even for off-site channels like CTV. In agentic commerce, PayPal aims to be the trust and payments layer that reduces friction while humans still make emotional final decisions. Chapters 00:00 PayPal Today: Scale, Brands, and the Transaction Graph 01:09 Retail Media Fragmentation and the SMB Challenge 01:53 PayPal Ads: On-Site, Off-Site, and Storefront Ads 03:57 Ads Manager: Unifying Demand and Monetizing SMB Eyeballs 06:37 Open Commerce: Relevance and Brand Safety at Scale 08:24 Venmo Ads: Social, Gen Z, and Upper-Funnel Moments 10:36 Honey: Intent Signals, Catalog Data, and Targeting 12:15 Closed-Loop Measurement and CTV Attribution 16:14 Agentic Commerce: Trust, Payments, and In-Flow Checkout 24:04 Five-Year Outlook: What Changes and What Doesn't Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Brands Should Stop Avoiding News with Jack MarshallBrands have long shied away from advertising in news, fearing controversy or association with “negative” stories; but that hesitation is costing them results. This week, Mike Shields talks with Jack Marshall, Head of News at DoubleVerify, about why avoiding news is a missed opportunity and how advertisers can take a smarter, more nuanced approach to brand safety and suitability.Jack shares insights from DV's research, which shows that news content drives 16% more engagement than non-news media, and explains how AI-driven tools are helping advertisers target responsibly while supporting trusted journalism. The conversation covers the shifting perceptions of news advertising, AI's role in brand safety, and why authentic reporting may soon stand out as the antidote to AI-generated “slop.” Highlights:

It's the buzzword combo every CMO wants to crack, but few actually have.Recorded live at the Brand Advocacy Summit: New York, this chat dives deep into what it really means to blend culture & performance – with two of the sharpest minds in brand today.Ana Andjelic (Global Chief Brand Officer @ Esprit) and Nathan Jun Poekert (Brand Strategist & CMO Advisor) bring radically different lenses to one big challenge: how do you grow a brand that actually means something and performs?This is a no-fluff, all-strategy conversation.Covering:

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um das Buy-Grid-Modell, das erklärt, wie Unternehmen Kaufentscheidungen treffen. Vom ersten Problem bis zur Lieferantenbewertung. Wir sprechen über die drei Kaufarten, die acht Phasen des Beschaffungsprozesses und darüber, warum es fürs Marketing entscheidend ist zu wissen, wer im Unternehmen wirklich mitredet. Vom Techniker bis zum Management.____________________________________________Marketing-News der Woche:Wohin sich Media-Budgets 2026 verschiebenDas neue OWM-Trendbarometer zeigt, dass viele Unternehmen für 2026 mit stabilen oder sinkenden Media-Budgets rechnen, zugleich aber stärker in Wirkungsmessung, Daten und KI investieren wollen. Kampagnen müssen sauber getrackt, klare KPIs festgelegt und Tests entlang der Customer Journey eingeplant werden, statt nur das Budget hochzudrehen.Konsumlaune im Minus: Weihnachtsmarketing wird selektiver⁠Das HDE-Konsumbarometer meldet für November eine sinkende Stimmung, und auch das GfK-Konsumklima bleibt deutlich im Minus. Für Händler und Marken bedeutet das: Weihnachts- und Sale-Kampagnen funktionieren nur, wenn sie klaren Mehrwert kommunizieren, zielgenau ausgesteuert werden und nicht ausschließlich auf Rabatte setzen. Digitale Werbung und Social-Media-Marketing sollten stärker auf Nutzen, Orientierung und Vertrauen einzahlen.⁠Purpose-Marketing: Haltung als Prüfstein für Marken⁠Purpose ist keine schöne Überschrift für Imagefilme, sondern ein Maßstab für tägliche Entscheidungen. Wer in Social Media und Kampagnen große Worte macht, aber im Produkt oder beim Service anders handelt, riskiert Vertrauensverlust. Der Purpose muss sich konkret in Angeboten, Customer Experience und Performance-Kampagnen zeigen. Sonst bleibt er ein Buzzword.Fakeshops buchen Anzeigen bei Google & MetaLaut einer aktuellen Analyse des Verbraucherzentrale Bundesverbands schaltet rund jeder zweite Fakeshop Werbung bei Google oder auf Meta-Plattformen. Für Marketing-Teams stellt sich die Frage nach Brand Safety, seriöse Tracking-Setups und transparente UX.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

On this week's episode, digital creator and actor Kalen Allen talks navigating brand safety and the so-called culture wars in the creator economy (24:50). Plus, what WPP Open Pro launch says about the agency AI arms race, Reddit's Perplexity lawsuit and the future AI framework, and the latest on the Warner Bros. Discovery possible sale.

In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of AI in advertising. Takeaways Brittany's journey into advertising was unplanned but rewarding. Working at legacy brands shaped Brittany's understanding of brand safety. Brand safety is crucial for maintaining brand reputation. Crisis management is a key aspect of brand partnerships. Cultural differences exist between brand and ad tech environments. AI presents both challenges and opportunities for advertising. Brands need to adapt their strategies to the evolving digital landscape. Building strong partnerships is essential for success in ad tech. Understanding regulatory components is vital for brand safety. Innovation and speed are critical in the ad tech industry. Chapters 00:00 Introduction to Brittany Scott and Zefr 01:23 Brittany's Journey in Advertising 05:48 Understanding Brand Safety and Zefr Role 08:29 The Importance of Brand Legacy 11:25 Navigating Brand Reputation in Crisis 14:58 Cultural Shifts from Brand to Ad Tech 22:29 The Future of AI in Advertising AdTech's New Frontier: OpenAds, AdCP, and the Streaming Power Duo This week's episode of The Refresh dives into three major developments reshaping the advertising landscape. The Trade Desk takes center stage with its new OpenAds and PubDesk tools, aiming to clean up the programmatic supply chain while stirring industry debate. Meanwhile, the debut of Ad Context Protocol (AdCP) marks a potential turning point for agentic AI in digital media, proposing a standardized framework for AI-driven ad transactions. Finally, Netflix and Spotify join forces to expand video podcast distribution, signaling a shift in how audiences consume and advertisers monetize cross-platform content. 5 Key Highlights: The Trade Desk's OpenAds and PubDesk Launch: Introduced at the Prebid Summit, these tools aim to bring transparency and auditability to programmatic auctions. OpenAds introduces auction verification features, while PubDesk provides publishers with detailed auction and market insights. Industry Controversy Around OpenAds: Critics argue that The Trade Desk's approach to transaction IDs and auction control gives it too much influence over publishers, echoing antitrust concerns seen in other major adtech cases. Introduction of Ad Context Protocol (AdCP): Spearheaded by Brian O'Kelley and built on Anthropic's Model Context Protocol, AdCP standardizes communication between AI agents in advertising, with backing from PubMatic, Yahoo, and Scope3. Promise and Challenges of Agentic AI: Supporters see AdCP as the next OpenRTB, enabling seamless AI-to-AI media transactions, while skeptics question its ability to overcome adoption barriers and address critical issues like fraud prevention and payments. Netflix and Spotify's Video Podcast Partnership: Starting next year, Spotify's video podcasts will stream on Netflix, enhancing reach for creators and advertisers while positioning Netflix as a new competitor in the video podcast space alongside YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die Immaterialität im Dienstleistungsmarketing, also darum, warum Kundinnen einer Leistung vertrauen müssen, die sie gar nicht anfassen können. Wir sprechen darüber, wie Marken, Kommunikation, Preis, Vertrieb und Personal dieses Vertrauen aufbauen und warum gerade in der Dienstleistung Vertrauen oft wichtiger ist als das Produkt selbst.____________________________________________Marketing-News der Woche:Instagram testet Swipe-Navigation Instagram führt bei ersten Nutzern eine Swipe-Navigation ein: Zwischen Start, Reels, Kamera und Nachrichten wird per Swipe gewechselt. Mehr Sichtbarkeit für Reels, kürzere Wege zu DMs, potenziell höhere Interaktion und relevant für Content-Planung, Community-Management und digitale Werbung. Live-Marketing wird messbarEvents, Messen, Roadshows: Was lange als „Experience ohne harte Zahlen“ galt, bekommt Metriken. Die Berliner Agentur Spreefreunde steigt bei Venture b.sure ein, um physische Markenerlebnisse in Echtzeit zu erfassen und zu bewerten. Für Marketer in Deutschland ist das ein Hebel, um Brand-Experiences mit Digitalmarketing zu verbinden, Budgets zu rechtfertigen und aktuelle Trends in Measurement endlich kanalübergreifend zu nutzen.KI-Video als Social-FormatOpenAI bringt eine Sora-App mit endlosem Feed aus KI-Videos (bis zu 10 Sekunden) und hyperrealistischen Avataren („Cameos“). Für Content-Produktion, Creator-Kooperationen und Paid Social eröffnet das neue kreative Optionen. Von testbaren Varianten bis zu kosteneffizienten Weiterentwicklung. Wichtig für Marken: klare Kennzeichnung, Rechteklärung und Brand Safety.Berliner Marketingpreis 2025Der Marketing Club Berlin zeichnet Kampagnen aus, die mit Klarheit und Kreativität überzeugen. Gewinner unter anderem: „Berlin braucht Erziehung“ (GUD) sowie ein Ehrenpreis für die Gründerinnen des FC Viktoria Berlin Frauen. Relevanz schlägt Reichweite, wenn Idee, Tonalität und Zielgruppenverständnis sitzen.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

New episode of Time for a Reset, brought to you by Overline."Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global Head of Advertising at News Corp.On this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, Fiona Davis welcomes Norm Johnston, SVP and Global Head of Advertising Strategy at News Corp, for a candid conversation about why it's time to reset how we think about brand safety, AI, and premium content in marketing.Norm draws on his extensive experience across agencies, publishing, and strategy to show how leading brands are navigating the challenges of blocked news content, AI-driven validation, and evolving publisher-advertiser partnerships.This episode is packed with bold ideas and practical strategies for CMOs and marketing leaders seeking to engage audiences in premium, brand-safe environments.

What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.

This Week: Dan Goldgeier, Jason Lonsdale, and Cyndee Woolley join Bob to discuss whether the entire ad model is broken, why being too brand-safe may be hurting us, the new podcaster pitch, diversifying YouTube revenue, plus this week's #FairFailFoul.

In Episode 183 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Liz Gramp, VP of Marketing and Communications at Moose Toys, to explore how the brand brings play to life through characters kids love—like Bluey and Little Live Pets. Liz pulls back the curtain on Moose's approach to capturing attention during the all-important July–December season, guiding caregivers through purchase decisions, and keeping kids engaged through platforms like Instagram and TikTok. We also dig into YouTube's evolving role in toy marketing, from the rise of scripted content to building authentic creator partnerships with names like MrBeast. Liz shares how Moose's signature “Aussie audaciousness” fuels bold product innovation (yes, even the Fart Blaster) and inspires collaboration across teams and creators alike. As the conversation wraps, Liz reflects on the universal power of play to connect generations and cultures. She also underscores Moose's commitment to building an inclusive, diverse team that shapes campaigns with global resonance. The result? A brand that balances creativity, community, and impact—showing just how meaningful toys can be in bringing people together. In this episode, you'll learn: About Moose's family-owned, disruptive culture, and how they build global toy brands. Why Moose Toys thinks of audiences rather than ages when they go to market.  The strategies behind launching new products on an intense, short timeline. Connect with the Guest: Liz's LinkedIn - @lizgrampp Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

The latest guest on The PR Week podcast is Aaron Kwittken, founder and CEO of PRophet Global. The former founder and chairman of KWT Global discussed building PRophet, Stagwell's AI-powered SaaS platform, the evolving landscape of PR and communications with the integration of AI and the importance of brand safety in influencer marketing.Kwittken also gave his thoughts on the biggest marketing and communications news of the week, including brand reactions to Taylor Swift and Travis Kelce's engagement, Cracker Barrel's decision to return to its original branding following backlash, Beth Cleveland succeeding Andy Pray as CEO of Praytell, Crumbl Cookie's CEO's decision to come out and this week's Gen Zeitgeist column.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that's political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order's ramifications.

In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta's push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week's headlines raise deeper questions about trust, transparency, and control in digital advertising. We cover: or brands like Verizon and Amazon running ads on a teen-rated app rife with explicit and offensive content. Ads were served via Meta, Amazon, and Epsilon, with Google removing the app only after the story broke. The incident highlights systemic failures in classification and oversight across major platforms—platforms that benefit from scale but lack incentive to fully enforce brand safety. Meta announced plans to fully automate ad creative and targeting by 2026 using AI. While potentially helpful for small businesses, the move raises concerns about creative quality, transparency, and the potential erosion of brand control. The FTC launched an investigation into advertiser boycotts, probing whether organizations like Media Matters and Adfontes are influencing anti-competitive behaviors through media quality frameworks. The broader theme this week is that the tools and platforms meant to empower advertisers may be evolving faster than the industry can ensure they're being used ethically—or effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

On Brad's birthday episode, we talk about games journalism being culled in the name of "brand safety" - a concept completely foreign to us here at 4Player. We also dissect the shiny new trailer for Grand Theft Auto VI, analyze some outrageous claims from Chris Davis that relate to our Game of the Year lists, and let Brad get his nerd on when talking about StarVaders. Discussion - Ongoing 'The Last of Us' HBO impressions (2:35) Impressions - Warframe (11:50) Impressions - StarVaders (21:15) Impressions - Clair Obscur: Expedition 33 + GOAT List Controversy (39:30) News - Reactions to the 'Grand Theft Auto VI' Trailer (1:04:20) News - Games Jounalism (and all Media) is Under Fire Once Again (1:16:20) 4Player Minute (1:34:30)

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit's communities and Integral Ad Science's new launch of Brand Safety and Sustainability and Total Media Performance.

SUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.TAKEAWAYSThe evolving landscape of social media and its implications for marketing.The impact of recent political events on social media platforms.The importance of social media moderation and balancing free speech.The future vision for social media platforms, including integration of e-commerce and payment systems.The role of government influence and censorship in social media.The significance of understanding customer sentiment in brand engagement.The use of artificial intelligence (AI) in enhancing social media communication strategies.Real-time engagement and responsiveness to customer conversations on social media.The accessibility of AI tools for brands of all sizes to analyze social media data.The potential for AI to transform sentiment analysis into actionable insights for brands. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

On today's podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands' concerns, and what comes after ‘brand suitability'. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-brand-safety-out-of-vogue-how-publishers-trying-alleviate-brands-fears   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Join us in an engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's What I Call Marketing. Brit delves into her foundational experiences at agencies, working on iconic brands like Shiner Beer, and how those experiences shape her current strategies. From the intricacies of crafting compelling briefs to the evolving roles of creators in marketing, Brit offers a wealth of knowledge. Hear about her professional challenges, including a stretch into a revenue role, and the unique aspects of marketing to marketers.Brit also discusses the acquisition of Tribe Dynamics by CreatorIQ and how the union has created a powerhouse in the influencer marketing space. Learn about the company's community-first philosophy, its relentless focus on adding value beyond transactions, and how it has successfully marketed to some of the world's biggest brands like Levi's, BMW, and Anheuser-Busch.Don't miss Brit's perspectives on the importance of brand safety, the challenges of international marketing, and the transformative power of AI in streamlining marketing processes. She candidly talks about her leadership style and the importance of having open and honest team dynamics. Brit's reflections on her role as CMO, the significance of staying close to the customer, and how to keep a marketing team focused while fostering creativity are incredibly insightful.This episode is a must-watch for anyone looking to stay ahead in the ever-evolving marketing landscape.00:00 Listening to Customers and Community00:39 Early Career and Agency Experience05:35 Transition to Tech and Consulting06:16 Joining Tribe Dynamics and Role Evolution13:02 Acquisition by CreatorIQ and New Ventures17:28 Leadership Philosophy and Company Growth20:05 Client Relationships and Value-Driven Approach23:04 Navigating the Creator Marketing Landscape23:55 Solving Customer Problems with Technology25:05 Brand Safety in Creator Campaigns26:05 Managing High Volume Creator Collaborations26:38 Teaching Brands About Their Own Value27:17 Activating the Creator Community27:55 Staying Close to the Customer28:25 Marketing to Marketers28:49 The Power of Data in Marketing30:34 Measurement and Metrics in Marketing31:25 Challenges of International Marketing33:19 AI in Marketing37:46 Leadership and Team Dynamics40:15 Theories of Victory and Focus42:57 Becoming the CMO Hosted on Acast. See acast.com/privacy for more information.

In this Marketing Over Coffee: Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and AMA Ads, Brand Safety Set […] The post Marketing Trends, Consumer Electronics, and Reddit Brand Safety? appeared first on Marketing Over Coffee Marketing Podcast.

Next in Creator Media spoke with Reza Izad, co-founder and partner, Underscore Talent about whether Hollywood or Madison Avenue were further ahead when it comes to adapting to a more creator-centric media verse. Izad talked about why some categories, like beauty and fashion, are far ahead more mass categories such as packaged goods, and why Pinterest is a creator dark horse in 2025.Takeaways:• Evolution of Talent Representation in Digital Media: The shift from traditional management to digital-first approaches highlights the importance of platforms like YouTube, TikTok, and Instagram for creators.• Underscore Talent's Multi-Niche Approach: Serving over 500 clients across gaming, sports, beauty, culinary, and lifestyle industries demonstrates the potential of diversified talent management.• MCN (Multi-Channel Network) Legacy and Transformation: Studio 71's development shows how early digital content networks combined advertising with IP development to create sustainable business models.• Opportunities in Extended Video Formats: Longer YouTube formats like podcasts and scripted content enable multiple ad placements, increasing revenue potential.• Integration of Digital Creators with Brands: Case studies like Mr. Beast's Amazon deal and beauty brands leveraging platforms like Tribal illustrate how creators align with business objectives.Guest: Reza IzadHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative 

Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.Takeaways:• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands. • Trust and Security as Core Pillars: Chase's emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.• Data-Driven Consumer Insights: Chase's ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.Guest: Rich MuhlstockHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

This week on The Podcast Advertising Playbook, we dive into the evolving landscape of brand safety in podcasting and explore how it differs from other media like digital ads and social media with Valerie Reimer, VP Ad Tech & Product Partnerships at Acast. From the growing importance of audience trust to the unique challenges brands face when advertising in kids' content, we cover the key factors shaping brand safety today. Plus, we discuss the legal and ethical considerations brands must navigate and what's on the horizon for the future of podcast advertising. Listeners will dive into: How brand safety in podcasts require more control over tone and trust compared to digital ads or social media. The ways in which brand safety goes beyond avoiding controversy and the necessary focus on relevance, tone, and building trust. Advertising in kids' podcast and key points for strict legal and ethical guidelines for age-appropriate content.

Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst so many changes in consumer's social and digital habits, and why he thinks the company is 'having a moment' that brands are looking to capitalize.Takeaways:• Cultural Moment and Growth: Reddit is undergoing significant growth, transitioning from niche to mainstream as more users realize its utility for finding reliable, community-driven answers.• Search Integration: A recent partnership with Google has boosted Reddit's traffic by making its vast user-generated content more accessible through search engines.• Rich Data Asset: Reddit boasts an unmatched repository of historical and real-time user insights, making it a goldmine for advertisers looking for authentic audience engagement.• Unique Value Proposition: Reddit is an antidote to AI-generated or paid-influencer content, offering authentic, community-driven discussions.• Advertising Sweet Spot: Reddit effectively caters to brands seeking mid-funnel engagement—helping users move from general interest to purchase consideration through organic and intentional interactions.• Community Power in Advertising: Communities serve as hubs of influence where brands can engage authentically. For example, initiatives like Samsung's custom content and AMA sessions showcase how advertisers can resonate with Reddit's ethos.Guest: Mike RomoffHost: Mike ShieldsSponsor: Epsilon & VuePlannerProducer: FEL Creative  

"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need for direct relationships and an understanding of how and why media is transacted.TakeawaysWhy direct advertising still generates the majority of revenue for publishers.What role does Automation serve in reducing friction and selling more?How Creativity in direct sales is a superpower and competitive advantage.The importance of integrations with existing systems to unlocking value.Embracing what makes your inventory unique and how to sell it without slowing down.Chapters01:24 Understanding Premium Content and Direct Advertising03:17 The Role of Automation in Advertising04:38 Defining 'Programmatic'07:47 Balancing Direct Sales and Programmatic Efficiency09:09 Addressing Common Publisher Pain Points11:38 Case Study: GSTV and FatTail Collaboration15:10 Integration Challenges in DOOH19:07 Strategizing Sales Approaches for DOOH PublishersLearn more about FatTail here: https://www.fattail.com/Connect with Al here: https://www.linkedin.com/in/alvaro-villa-4034627/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.Takeaways:• Creator Economy Shift: Goodfriend discussed how traditional media strategies are outdated for the creator economy. • Strategic Gap in Brand Approaches: Many brands lack a clear creator strategy and often make ad-hoc partnerships without defined objectives, resulting in suboptimal returns.• Challenges with Current Media Agencies: Large agencies face difficulties integrating creators due to scalability issues and outdated metrics focused on paid media. • Creator Selection Pitfalls: Brands often rely on tools similar to Yellow Pages for finding creators, which can lead to mismatched partnerships. • Evolving Definitions of Premium Content: Premium content is now audience-defined, moving beyond traditional high-production-value constraints. Guest: Jamie GutfreundHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.