Agency Superpowers

Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas with Jonathan Ricard.

Agencies have more data than ever at their disposal, but the best agencies wield that data to drive better client performance and win new business. That’s how multicultural marketing leader Dieste takes a human approach to gain a deeper understanding of target consumers. It develops more robust personas of different social tribes to drive content engagement and double audience sizes for leading brands.