Podcasts about Customer lifetime value

Qué vas a aprender:Cómo preparar tu ecommerce en los últimos días antes del Hot SaleQué hacer para activar tu base de datos sin miedo a “quemarla”Cómo usar la segmentación y analítica predictiva para mejorar resultadosQué tipos de campañas y flujos debes tener activos ya mismoCómo el día final del Hot Sale puede superar al primero (¡prepárate!)Takeaways principales:No tengas miedo de enviar más emails: más comunicación = más ventasEl Hot Sale crece todos los años, pero solo gana quien se prepara bienLa personalización sin volumen no escala: encuentra el balanceLas ofertas post-compra son una mina de oro poco utilizadaEl momento de actuar es ahora: implementa esos quick wins yaMomentos clave del episodio:[00:00] Introducción al podcast y visión de la temporada[02:44] Lanzamiento de Shopify Summer Editions[05:31] Qué es el Hot Sale y por qué importa tanto[08:44] Estrategias de retención que debes activar hoy[11:46] Cómo segmentar clientes para campañas más efectivas[14:36] Email marketing: personalización vs volumen[17:24] Maximizar ingresos con estrategias post-compra[19:58] Claves para mejorar la conversión durante eventos[22:36] Test A/B y cómo sacarles provecho[25:19] Maximiza el Customer Lifetime Value[28:22] Hacks de última hora que generan impacto real[31:03] Cierre y recomendaciones finales Recursos mencionados en este episodio:

Cuántas veces has escuchado eso de “Yo trabajo mucho la fidelización de clientes en mi ecommerce”. ¿Y qué es lo que haces? Pues les envío un mail con una encuesta NPS y un cupón descuento para su próxima compra. Cri, Cri, Cri… ¿Y eso para ti es fidelizar? ¿Tú como cliente te sentirías fidelizado y te convertirías en evangelizador de la marca con esta estrategia? Voy a entrar de verdad en lo que es la fidelización y aumentar el LTV con técnicas concretas.En este episodio hablo sobre:El poder del CLV y por qué es vital para tu negocio online.Tácticas para que cada cliente compre más y más veces.Programas de fidelización y suscripciones que retengan a tu audiencia.Ejemplos reales de marcas que triunfan gracias a la recurrencia.Aumentar la rentabilidad de tu ecommerce con estrategias sencillas, y de aplicación inmediata.Y muchas otras cosas que te cuento en este podcast.https://pychon.com/https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Retention Marketing Mastery: From Leaky Buckets to Loyal FansIn this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely on customer acquisition is like "adding more water to a leaky bucket" and reveal practical strategies for transforming one-time buyers into loyal subscribers.I wonder if you've noticed how the subscription economy has evolved? Thomas shares his journey from startup founder to retention specialist, explaining that his own business collapsed because they prioritized acquisition over retention. Now he's on a mission to help other brands avoid the same costly mistake.Are you missing opportunities in those crucial post-purchase moments? This conversation might just change how you think about customer loyalty and the true value of your existing customer base.Key Takeaways:Thomas challenges the common approach to e-commerce, suggesting that brands focus too heavily on acquisition while neglecting retention. He introduces several innovative concepts:Move beyond "subscribe and save" - Create offers that add genuine lifestyle value and support your customers' identity, not just discounts.Space out your freebies - Rather than front-loading all incentives, gamify the experience by spacing rewards across multiple orders.The post-purchase period is part of the product - The first two weeks after purchase should be considered part of your core offering, not an afterthought.Turn anxiety into excitement - Use the period between purchase and delivery to build anticipation and educate customers.Meet customers where they are - If you acquire customers from Facebook, build a Facebook group; if they're younger and mobile-first, consider an app.Education drives upsells - Create bite-sized masterclasses that educate customers and naturally lead to relevant upsells (Thomas reports a 33% conversion rate).Personalize based on signals - Use surveys and customer behavior to tailor offers to specific needs and concerns.Send more emails, not fewer - Most brands don't send enough post-purchase communication.I wonder how these strategies might transform your relationship with customers? Could turning product education into an event with "graduation" and rewards change how your audience perceives your brand?For more information about retention marketing strategies and to connect with Thomas Lalas, visit our website at ecommercepodcast.net.

Just how much of your service should a trial user be allowed to "try"? When it costs you real money to supply your product, when and how do you apply limits so that people have to upgrade?That's my challenge this week, and I'll share a concrete example from my journey with Podscan.The blog post: https://thebootstrappedfounder.com/the-balancing-act-free-trials-value-demonstration-and-business-sustainability/ The podcast episode: https://tbf.fm/episodes/385-the-balancing-act-free-trials-value-demonstration-and-business-sustainability Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Send us a textMaster business finance for free with 100+ video lessons—no gimmicks, no hooks, just valuable knowledge: https://www.byfiq.com/Profit isn't a reward, it's a system. In this episode of Boosting Your Financial IQ, Steve breaks down the essential strategies behind building a truly profitable business. Whether you lead a growing company or are stuck wondering where the profit went, this episode will give you a clear playbook to turn things around. Disclaimer:BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.Want to see if you're a fit for our KPI Kickoff? Check it out here: https://www.coltivar.com/boost Support the show

Am fost bucuroasă să-l am din nou alături pe Lorand Soares Szasz, unul dintre oamenii care mi-au marcat profund cariera și pe care îl consider un mentor, într-un nou episod despre #GândireFăcutăVizibilă. Am vorbit cu el despre Antreprenoriat, Marketing și Vânzări, pasiuni comune, și am disecat subiecte de care ne ciocnim zi de zi, de la cine este clientul nostru ideal, cum ne poziționăm corect pe piață și cum ne diferențiem, cum vindem eficient sau cum ne păstrăm clienții fericiți. Dar, dincolo de sfaturile practice, mi-am dorit să vă convingeți de faptul că și antreprenorii despre care credem că le știu pe toate, cum e Lorand, trec prin momente de vulnerabilitate, prin suișuri, dar și prin coborâșuri. Fac greșeli, trag concluzii, se repoziționează, merg mai departe.Este o discuție autentică și profundă, fără filtre, plină de lecții de viață și de business, pe care merită să o asculți până la final, unde vei afla detalii despre unul dintre cele mai noi programe create de Lorand și echipa Upriserz, pe care îl găsești și accesând

Welcome to another episode of Predictable B2B Success, where we explore the evolving world of loyalty programs with Len Covello, Chief Technology Officer at EngagePeople. As a pioneer in reshaping how loyalty programs operate, Len shares fascinating insights into EngagePeople's innovative approach, which allows program members to pay with points at checkout. With over 51 million active members and an annual processing of $400 million, EngagePeople is not just changing the game—it's revolutionizing it. Dive into Len's entrepreneurial journey, starting his first tech company at just 18, and discover how his relentless quest for innovation continues to drive EngagePeople's success. Len opens up about the complexities and challenges of integrating loyalty programs in the B2B space, emphasizing the importance of data-driven decisions, understanding customer aspirations, and the critical role of having a program champion within organizations. This episode unveils the future of loyalty programs, where personalization, integration, and partnerships are key to creating a sustainable competitive edge. Whether part of a B2B or B2C company, Len's insights will inspire you to rethink how loyalty programs can align with your business objectives to drive unprecedented customer engagement and revenue growth. Some areas we explore in this episode include: Introduction to Len Covello: Len's role as CTO at EngagePeople and an outline of the company's mission.B2B Loyalty Market: Opportunities and challenges in the projected growth of B2B loyalty programs.Len's Journey into Loyalty: His interest in the space is driven by a passion for innovation and customer experience.EngagePeople's Goals: The company's focus on technology to enhance loyalty programs and the challenges faced.Personal Strengths and Insights: Len's cerebral approach to decision-making and insights on planning and execution.Implementing Effective Loyalty Programs: Aligning loyalty initiatives with business goals and customer aspirations.Successful Case Studies: Airline programs are examples of well-integrated loyalty and business strategies.Utilizing Customer Data: The importance of data in understanding customer needs for effective loyalty solutions.Tech-Innovation in Loyalty: How partnerships and innovation are key to loyalty program success, alongside addressing tech challenges.Competitive Loyalty Programs: Strategies for innovation, including personalization and cross-industry inspiration.And much, much more...

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du das volle Potenzial deiner Bestandskunden ausschöpfst. Ich zeige dir, für wen und wann das besonders sinnvoll ist und welche Strategien du nutzen kannst, um den Customer Lifetime Value zu steigern und wiederkehrende Käufe zu maximieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Ile agent może zarobić w ubezpieczeniach na życie (kalkulator CLV)CLV – Średnia wartość klientaCzym jest CLV? Customer Lifetime Value oznacza średnią wartość klienta jaką przedsiębiorstwo może uzyskać.Średnia wartość klienta w ubezpieczeniach na życieŚrednia wartość klienta w ubezpieczeniach na życie, może byc obliczana na przykład z uwzględnieniem:średniej miesięcznej składki (w złotówkach)średniego czasu trwania polisy (w latach)współczynnika rezygnacjiprowizji agenta w 1. rokuprowizji agenta od odnowieńW efekcie wyliczeń średniej wartości klienta w ubezpieczeniach na życie, na przykład z użyciem poniższego kalkulatora, możemy poznać estymację dla:całkowita prowizja agentacałkowita wartość klienta (wartość sprzedaży)Jak zwiększyć średnią wartość klienta w ubezpieczeniach życiowych?Na średnią wartośc klienta w ubezpieczeniach życiowych, a co za tym idzie na prowizję dla agenta ubezpieczeniowego, wpływ ma również jakość leada. A na to z kolei, wpływ ma pochodzenie leada ubezpieczeniowego.Obecnie najlepszej jakości leady ubezpieczeniowe, moim zdaniem pochodzą z polecenia (sprawdź wyniki ankiety) lub z Google (SEO / SEM).Aby zwiększyć średnią wartość klienta w ubezpieczeniach życiowych, czyli zarabiać więcej jako agent ubezpieczeniowy, warto jest popracować nad poniższymi parametrami:współczynnik rezygnacji lub od drugiej strony – współczynnik odnowieńwysokość składki ubezpieczeniowejAby poprawić współczynnik odnowień polis ubezpieczeniowych, lub obniżyć współczynnik rezygnacji, warto pochylić się nad takimi zabiegami jak:automatyzacja powiadomień klienta o potrzebie odnowienia polisy poprzez emaile, z użyciem programu CRMautomatyzacja powiadomień klienta o potrzebie odnowienia polisy, SMSy, z użyciem programu CRM, z powodu częstej niskiej dostarczalności emaili (emaile wpadające w SPAM, nieprawidłowe adresy email itp),zwielokrotnienie liczby powiadomień klienta o potrzebie odnowienia, z użyciem programu CRM dla agenta ubezpieczeniowegododanie kontaktu osobistego agenta z klientem do listy zadań, w celu uzyskania odnowienia polisy, poprzez wdrożenie programu CRMJakie dane podają inni agenci?Dane wejściowe które podajemy do kalkulatora na początku, mają olbrzymi wpływ na wynik końcowy.Kalkulator ma „domyślnie” wpisane dane bardzo ogólne. Każdy z agentów korzystających z kalkulatora podaje swoje dane, według swojego doświadczenia.Na grupie Praca w ubezpieczeniach na Facebooku, jeden z agentów – Michał Janeczek, dodał ciekawy komentarz.Michał zaznaczył, że u niego, współczynnik rezygnacji z polisy, przy ubezpieczeniach na życie indywidualnych wynosi 10%.

Unlock the hidden potential in your business with Mr. Marketing himself, Mark Newsome. In this episode, we explore powerful, non-traditional marketing strategies designed to maximize cash flow, customer lifetime value, and sustainable business growth. Mark shares insights inspired by Jay Abraham's legendary marketing principles—strategies that have influenced the Thaut Process of Strategic Thought Leadership. Learn how to move beyond conventional advertising by leveraging upsells, joint ventures, and strategic partnerships to drive exponential growth. Discover why treating customers like long-term partners, not one-time transactions, is the key to sustainable success. We'll also discuss why building an email list is a crucial business asset in the digital age and how referral-centric marketing can create unstoppable momentum. What this episode will do for you: - Learn how Mark Newsome transitioned from real estate investing to small business marketing mastery. - Discover Jay Abraham-inspired strategies for exponential growth and high-impact sales. - Understand the power of customer lifetime value and why retention beats constant acquisition. - Learn how to use upsells, cross-promotions, and joint ventures to increase revenue. - Find out why owning your marketing assets, like an email list, is more critical than ever. - Gain actionable tactics to optimize cash flow and scale your business sustainably. For a curated transcript, resources, and free offers, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Exponential-Business-Growth-with-Mark-Newsome

Welcome back to Small Business School! Today I am excited to chat with Jamie Cornish, co-founder of TGIM Local, a business coaching and consulting company where she helps entrepreneurs grow through powerful marketing strategies and paid advertising. Jamie has a background in direct response marketing, and has helped many business owners simplify their marketing and attract their dream clients.Together we discuss the importance of understanding your marketing spend, leveraging your time, and mastering the fundamentals to grow your business. We dive into why marketing is an investment and how learning to do it yourself can save money and deliver long-term results!Topics Covered:Jamie's journey from brand photographer to marketing agency co-owner.Why direct response marketing is critical for tracking success and improving campaigns.The importance of authority marketing and pre-selling through strategic content.Calculating lifetime value and customer acquisition costs to run effective campaigns.The value of investing in client acquisition and understanding your marketing ROI.How to leverage your time effectively and know when to delegate marketing tasks.Having a clear message and core values to connect with your audience.Why marketing is a fundamental skill every business owner needs to master.Having a solid marketing strategy in place can help you scale and save money, all while building stronger connections with your audience. Reach out to Jamie on Instagram to connect more with her!Jamie's Links:InstagramTGIM Local WebsiteStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Tim Hayden is the CEO of Brain+Trust and Chief of Business Strategy at The Next Practice, with over 20 years of experience building strategic solutions for brands through media, data, and mobility. Through these ventures, he helps organizations create competitive advantages and build lasting trust with their audiences. Today, Tim Hayden reveals how automotive dealerships are sitting on a goldmine of untapped dark data that could revolutionize their operations and customer experience. Through practical examples and industry insights, he demonstrates how this hidden information can be transformed into actionable strategies for growth and efficiency. Building on this foundation, Tim explores the game-changing potential of AI in strengthening customer relationships and discusses how dealerships can modernize their operations for the future. He offers a compelling vision for how automotive retail can evolve by embracing these technological advances while maintaining the human touch that drives sales and customer loyalty. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

Welcome back to the Empower Her Business Accelerator Podcast! I'm Phillipa Channer, your host. Today, we're continuing our series on measuring success by diving into Key Performance Indicators (KPIs). These essential metrics help entrepreneurs track their business's health, identify areas for growth, and drive strategic decisions. Episode Summary: In this episode, we discuss: What KPIs are and why they're essential for entrepreneurs. Key metrics to track, including: Revenue growth Customer retention rate Customer lifetime value (CLV) Conversion rates Gross profit margin Practical tips for using KPIs effectively to set realistic goals and make data-driven decisions. This episode is packed with actionable insights to help your business thrive! Timestamps: (00:00) Welcome and Series Introduction (01:00) What are KPIs? (02:00) Revenue Growth: A Vital Metric (03:00) Customer Retention Rate: Why It Matters (05:00) Understanding Customer Lifetime Value (CLV) (08:00) Conversion Rates: Turning Leads into Customers (09:00) Gross Profit Margin: Measuring Profitability (10:00) How to Use KPIs Effectively (11:00) Closing and Next Week's Teaser Outro: Thank you for tuning in! Don't forget to like, follow, and subscribe to the podcast. Share it with fellow entrepreneurs who could use these insights. If you're ready to transform your business, check out the Empower Her program. Schedule a one-on-one meeting with me via the link in the show notes. Until next time, keep shining and let KPIs guide your business growth! Special Announcements and Links: Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch via email: info@channer-consulting.com

In this episode of The Level Up Podcast, Paul Alex shares the ultimate strategy to grow your business by maximizing customer lifetime value. Learn why consistent value delivery is the key to keeping your customers loyal, engaged, and spending more over time.What You'll Learn:Post-Sale Value: How to build long-term relationships by continuing to deliver value after the sale.Upselling and Cross-Selling: The importance of offering additional services and products to meet your customers' evolving needs.Relationship Building: Why focusing on people, not transactions, is the secret to creating customer loyalty and referrals.

“Look, if you redesign your grocery store and I can't find the chicken or checkout clerk I like, I'm shopping somewhere else.”How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It's all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine.LinksOliver KenyonOliver's ConversionWiseKurt Elster (Host)SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Thank you for an incredible 2024!

Send us a textPeek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.Listen and learn in this episode!Key takeaways from this episode:Usable Technology:Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.E-commerce Growth:The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.Effective Marketing:Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.Creative Advertising:High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.Financial Management Tools:Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.Knowledge Sharing:Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.Podcast Networking:Podcasts serve as excellent networking tools, facilitating connections and industry insights.Niche Market Focus:Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.Involvement in Business:Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.Today's Guest:Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Tune in to our enlightening chat with Bish Smeir, the visionary behind the thriving loyalty platform, Vow, and the guiding force at Enigmatic Smile. Alongside our host, Norbert, we navigate the evolving terrain of contemporary eCommerce, the essence of loyalty rewards and envision the following chapters in online retail. Learn how to remain significant, captivate customers, and rise in a landscape dominated by giants like Amazon.

Are you focusing too much on finding new customers and neglecting the goldmine in your existing database? This episode is all about increasing the lifetime value of your customers and building stronger, more profitable relationships. We dive into actionable strategies for: Re-engaging past customers with confidence. Cross-selling and upselling additional services. Leveraging your network for referral revenue. Locking in repeat business to boost customer loyalty. Whether you're in cleaning, landscaping, or any other blue-collar business, these tips will help you turn one-time customers into long-term assets. Tune in and take action—your business will thank you!

Ever wondered why some businesses can effortlessly attract high quality, paying clients while others struggle to convert even the most promising leads? The secret lies within a profitable offer stack strategy. In today's episode, we discuss the magic of aligning your offers and marketing system to get the right clients on board and increase your Customer Lifetime Value (aka profits). Say goodbye to scattered marketing efforts and administrative chaos! You'll hear the critical lessons learned by entrepreneurs like Eloise and Sally, who transformed their businesses through these simple steps to an aligned offer stack and marketing sytem. By the end of this episode you'll know: Why it's so important to build authority through your expert zone, What a successful client generation machine looks like and how it funnels strangers into paying clients. The importance of crafting an irresistible brand experience that deeply resonates with your audience. How to overcome social media fatigue by implementing a focused and sustainable marketing system. Tune in now to learn how to align your offers, build trust through expertise, and create a brand experience that leaves a lasting impression on your clients. Ready to overhaul your business strategy? Click play and get inspired! ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... BUSINESS JAM is open now for enrolments! Head to https://jessicaosborn.com/businessjam to learn more! ...................................................... Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack and marketing system so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Business JAM program: https://jessicaosborn.com/businessjam Follow on Instagram: https://instagram.com/jessica.osborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach

In this podcast episode, Anika Zubair interviews Jay Nathan, COO of Churnkey, about his extensive experience in the SaaS industry and the evolving role of customer success. They discuss the key metrics that drive growth in SaaS, such as retention, customer lifetime value, and profitability, emphasizing the need for agility in tracking and adjusting these metrics. Jay shares insights into his role as COO, the strategic importance of aligning CS with business goals, and the dual focus on customer and company needs. They also explore how customer success is shifting to a more strategic, revenue-driving function within SaaS companies. The episode provides practical advice for CS leaders who want to make a significant impact on their organization.Want to win a free pair of airpod pros, sign up for a demo with Vitally: vitally.io/csproTimestamps: 00:00 - Introduction to Jay Nathan & His Journey04:16 - The Role of a COO in a Startup08:17 - Key Metrics for SaaS Companies13:35 - Understanding Gross Retention vs. Net Retention18:28 - Customer Lifetime Value & Strategic Decision-Making24:03 - Metrics to Track in Day-to-Day CS Operations32:30 - Adapting Metrics as Your SaaS Business Grows43:30 - Quickfire RoundConnect with Anika:LinkedInYouTubeTikTokWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyFollow the Podcast YouTube: https://www.youtube.com/@TheCustomerSuccessPro Spotify: https://open.spotify.com/show/2IVZCeBTFUFl2iysDe9uJu Apple Podcasts:⁠⁠⁠ https://podcasts.apple.com/gb/podcast/the-customer-success-pro-podcast/id1733540749Connect with Jay Nathan:LinkedinCheck out his newsletter, GrowthCurveJay Nathan has over 20 years of experience in the software industry, having held leadership roles at prominent technology companies such as Blackbaud, Higher Logic, PeopleMatter, and now Churnkey. He has hands-on experience in bootstrapped, VC-backed, private equity-owned, and publicly traded software companies. In 2017 he launched a management consulting firm focused on SaaS companies and in 2018 launched the popular Gain Grow Retain customer success community, growing it to over 15,000 members worldwide. Jay has spoken and written extensively on leadership, sales, marketing, product, and customer success in the software industry. While his ultimate goal is to launch a Jimmy Buffett cover band, for now, he is focused on helping B2B SaaS companies grow and thrive.Music by AudioCoffee: https://www.audiocoffee.net/

What if long-term revenue stability isn't about chasing new customers but about deeply understanding and serving the ones you already have? In this episode, Stacy Sherman and Corey Quinn discuss a counterintuitive path to business growth: deep specialization. Discover why focusing on a precise customer can transform your bottom line, build loyalty, and create “revenue certainty” even in unpredictable markets. You'll hear about the smart use of technology that amplifies, not replaces, the human touch—and why empowered employees are your best way for delivering exceptional customer experiences. Listen now to hear a proven method on growth without the guesswork. Details @ 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Park, CEO & Co-Founder of Coldcart, a perishable e-commerce fulfillment platform that's raised $6.5 Million in funding. Here are the most interesting points from our conversation: Solving the Last Frontier of Perishable Shipping: Coldcart focuses on orchestrating and optimizing the delivery of frozen and refrigerated goods, solving the dual challenge of balancing cost and spoilage. Massive Market Opportunity: With 3 billion perishable parcels shipped in the U.S. last year, projected to reach 9 billion by 2032, Coldcart addresses a booming market with significant unmet needs. Significant Cost Reductions: By analyzing variables like temperature, shipping routes, and insulation in real time, Coldcart reduces shipping costs by 15%-50% and cuts late deliveries by 40%-60%. Customer Lifetime Value at Stake: Jason emphasized the high stakes of perishable shipping, as even one late or spoiled delivery can result in the loss of future customer orders, impacting customer lifetime value by 3 to 7 future orders. Impact Beyond D2C Food: Coldcart's platform spans various industries, including pharmaceuticals and industrials, with the perishable e-commerce market growing steadily by 18% each year, driven by generational and demographic shifts. Strategic Go-to-Market Patience: Jason revealed that Coldcart's most critical GTM decision was to initially limit growth and focus on perfecting the product, ensuring it was enterprise-grade before scaling rapidly.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co    

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Episode 239: What hidden insights can customer behavior data analysis reveal about how successful one food delivery app may be over another? Discover how analysis of externally sourced customer behavior data can fuel dramatic improvements in revenue forecasts and strategic decisions. See how competitor data analysis can help identify strengths and weaknesses that are otherwise hidden. In this episode of Customer Confidential, we're joined by Dan McCarthy, director and co-founder of Theta and Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business. Dan shares findings from Theta and Bain & Company's jointly published consumer purchase data study, “Customer Lifetime Value across Food Delivery Competitors.” Together, Dan and Rob explore how they used a proprietary database of credit card transaction data from Pyxis to track customer behavior for subscription services over five years. They describe how accounting for corresponding economic factors like seasonality and the Covid-19 pandemic helped improve forecasts of transaction velocity, spending, and retention. Learn which food delivery app had the best customer loyalty, the most customers, and highest per-customer spending. Guest: Dan McCarthy, Director and Co-Founder of Theta, Associate Professor of Marketing at the University of Maryland, College Park Host: Rob Markey, Partner, Bain & Company Give Us Feedback: We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. Want to get in touch? Send a note to host Rob Markey here. Time-Stamped List of Topics Covered: [02:00] Introduction to customer behavior analysis and business forecasting [05:15] How companies can use historical data to predict customer lifetime value [10:00] Insights from customer data and the role of subscription services [15:30] The impact of external factors like economic shifts and market changes on consumer behavior [20:00] How businesses can improve acquisition and retention strategies using data [25:00] Using customer lifetime value to forecast future revenue and business growth Time-Stamped Notable Quotes: [02:45] “The notion of having a consistent data set with multiple companies in it so you can compare … all these different food delivery companies [means] you can explicitly see them and you can see the same consumers buying across them.” [05:37] “It's primarily taking these different vintages of customers—where a vintage is defined by, ‘When did that customer make their very first purchase with your firm?'—and then within that vintage, what we want to explain is what these individual customers are going to do in the future.” [07:42] “[The data] is what allows us to say things like, is this company acquiring customers well? Are they retaining customers well? How frequently are they buying? And how does that compare across different companies?” Additional Resources: Customer Lifetime Value across Food Delivery Competitors Pyxis by Bain & Company

Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYIf you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here Budget Allocation Strategy:Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.Knowing Your Numbers:Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.Avoiding the “Shiny Object” Syndrome:Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.Non-Negotiables for Success:Vince outlines key non-negotiables that drive business success:Planning your day the night before.Always focusing on client acquisition, retention, and building cash flow.Consistent measurement and analysis of performance in these areas.Effective Price Increase Strategy:The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.San Antonio Event & Marketing Sweepstakes:Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.Details on the marketing sweepstakes offering a full year of marketing support for gym owners.Marketing Takeaways from Air Moto:Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes. Timestamps:[00:00:00] Introduction: Leo jokes about polos and the San Antonio event.[00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.[00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.[00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.[00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.[00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.[00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.[00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.[00:26:00] Marketing Lessons from Air Moto: Vince shares a valuable marketing experience and how to learn from others' processes. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. Today, we are joined by two special guests: Paul Sonneveld, CEO & Co-Founder of MerchantSpring, and Acadia's Director of Retail Operations, Jordan Ripley. We're diving into the complex decisions behind building vs buying software at an agency and SaaS company, using customer feedback to shape what you deliver to the market, and where we see the industry headed in this multichannel e-commerce world.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Paul, and Jordan discuss: Origins and evolution of MerchantSpring: from an in-house tool for managing multiple e-commerce platforms like Amazon and eBay to a shift towards SaaS for agencies. Multi-channel support and feature parity across different platforms. Specific focus on agency needs and saving customers' time by providing a unified interface. Balancing between roadmap developments and quality of life improvements. Core focus areas: feature parity, profitability, and retail media support using agile methodology. Importance of customer lifetime value and sourcing share analysis. Challenges of overinvesting in features like eBay item specifics, driven by local market demands but limited broader interest. The evolution of the company's approach to idea generation based on client feedback. Future developments include enhancing retail media, profitability analysis, and expanding into Southeast Asia and Japan. Homogenizing retail data across various channels. Advantages and strategies for early considerations of data homogenization. Exploration of clean room developments to unify client data. Future updates and developments to look forward to from MerchantSpring.

Send us a Text Message.The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement.In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool called Alia, which focuses on educating customers about the brand to drive higher conversions and increased customer lifetime value. Jordan delves into the success stories of brands using Alia, emphasizing the significant impact on sales and sign-ups. He also touches on the potential of the tool for ecommerce brands and his plans to get clients on board with this innovative solution Listen and learn in this episode!Key takeaways from this episode:The significance of innovative tools in the e-commerce space and how they can impact merchants.The introduction and endorsement of a new tool called Alia, which focuses on email and SMS capture.The impact of educating potential customers about a brand's special attributes on conversion rates and average order value.The success stories of brands, such as Urban Smokehouse, using the Alia pop-up and achieving significant increases in monthly sales and sign-ups.The suggestion to check out the Alia pop-up tool and potential benefits for e-commerce brands, along with a call-to-action to tell them that Jordan sent you.Recommended Tools/Apps:Alia Popup: https://apps.shopify.com/alia Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime value and the importance of creating exceptional customer experiences.Key points discussed include:The three pillars of customer value optimization: quality products, outstanding customer experience, and effective marketing.Leveraging data for customer insights using models like RFM (Recency, Frequency, Monetary).The transformative role of AI and NLP in enhancing customer engagement and operational efficiency.Listen to the podcast to find out more.

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.  

Do you want to turn customers into loyal fans who drive sustainable growth?Valentin Radu, a pioneer in Customer Value Optimization (CVO), is here to show you how. In this episode, we delve into the world of CVO with Valentin, the founder of Omniconvert, CVO Academy, and author of the acclaimed book, "The CLV Revolution."Valentin's passion for understanding and exceeding customer expectations has fueled his entrepreneurial journey. He's built four successful companies, including Omniconvert, a company trusted by retail giants like Avon and Patagonia to optimize their customer experiences.Tune in to discover the secrets of the CVO Methodology, a framework for achieving sustainable growth, along with how to leverage cutting-edge experimentation techniques to optimize customer lifetime value across all touchpoints. Learn actionable insights from Valentin's experience building and scaling multiple businesses.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

In this weeks episode, Kortney Harmon joins Brad Bialy on Take The Stage where they dive deep into the evolving landscape of the staffing and recruiting industry. This episode puts the spotlight on the immense value of account expansion and nurturing existing client relationships. Discover why focusing on your current clients can drive up to 80% of your future revenue and learn cost-effective strategies for cultivating long-term partnerships.The discussion also touches on the strategic use of automation and AI, stressing the need for a well-defined process before implementation. Kortney and Brad also explore the shift from a transactional mindset to a more relationship-driven approach, providing actionable advice for building and maintaining strong client connections.Stay tuned for rapid-fire insights, including book recommendations and advice for newcomers in the industry. Whether you're a seasoned professional or just starting out, this episode is packed with valuable takeaways to help you grow and improve in the staffing and recruiting world._______________________Follow Brad Bialy on LinkedIn: https://www.linkedin.com/in/bradbialy/Listen to Take The Stage: https://open.spotify.com/show/71h0vuVpsNjW1ngpuIUz1kFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Valentin Radu is the CEO of OmniConvert. Valentin and his team help fuel growth of organizations in arguably the most important way: Increasing and MAXIMIZING customer lifetime value. Valentin and his team offer a number of ways to not just keep the customers an organization lands…but to optimize the lifetime value for every customer a team wins. Today he joins us to share how elite organizations have intentional, predictable success in increasing Customer Lifetime Value and how leaders can help make every sale you make more meaningful in an episode you'll be able to utilize immediately. You can connect with Valentin on LinkedIn here (https://www.linkedin.com/in/valentinradu/). You can get Radu's Book, the CLV Revolution, here (https://theclvrevolution.com/). You can learn more about OmniConvert here (https://www.omniconvert.com/). For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here (https://www.patreon.com/SalesLeadershipUnited).

https://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Valentin Radu, founder and CEO of OmniConvert.LinkedIn: https://www.linkedin.com/in/valentinradu/Omniconvert - https://www.omniconvert.com/The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5Takeaways:Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.Chapters:00:00 Introduction and Background02:37 The Connection Between CLV and Profitability10:44 The Three Pillars of Customer Retention25:18 The Importance of Lead Indicators in Driving Growth32:13 Career Highlights and Lessons Learned36:44 The Power of Understanding Customer Needs in Sales

Have feedback or a question? Text us!Curious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI.

Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business. In this interview, Dan unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It is not that simple. He dives into differences of retention and churn measurement across subscription and non-subscription, across different industries and even the impact of a free trial in a subscription business. If you are in the industry of loyalty, you need to listen to Dan McCarthy's view on measuring churn, retention and customer lifetime value.Hosted by Amanda Cromhout Show notes:1) Daniel McCarthy 2) Emory University Goizieta School of Business3) #64: Customer-Based Corporate Valuation - Daniel McCarthy of Emory University4) #338: Covid's Aftermath, Customer Health, and Customer-Based Forecasting with Daniel McCarthy of Emory University

On todays episode Aaron and Ej delve into the strategic decision to give away 960 pizzas and the business implications behind it. It explores the concept of customer lifetime value, community engagement, and the importance of long-term business outlook. The discussion also touches on the significance of financial stability and the impact of generosity on business growth.TakeawaysThe strategic decision to give away 960 pizzas was driven by a long-term business outlook and the concept of customer lifetime value.Community engagement and generosity play a significant role in building brand recognition and customer loyalty.Financial stability and a long-term business outlook are crucial for making impactful business decisions and sustaining growth.Chapters00:00 Introduction and Studio Update01:26 The Decision to Give Away 960 Pizzas: A Long-Term Business Outlook09:42 Financial Stability and Long-Term Business Outlook: Making Impactful Decisions

In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth.Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. We also discuss content mismatches, Amazon's new policy on permanent logos, and strategies to combat Chinese competition. Plus, get insights on the Sponsored Products Search Term Impression Share Report, how cookware images with food boost sales, and how design flaws can lead to massive losses.Tune in for these updates and more on "Amazon Community Updates."RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.During this episode topics covered include:How to calculate Customer Lifetime ValueHow to calculate Customer Acquisition CostBenchmarks for LTV:CAC Ratio and the translation to Rate of ReturnPrimary input variables and predictive indicators to optimize LTV:CAC RatioIf you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today's Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.Listen and learn in this episode!Key takeaways from this episode:Speed is crucial in the agency space, prioritizing a fast response over quality and price.Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.Understanding customer lifetime value and brand alignment is key for successful marketing strategies.Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.Recommended Tools/App:Chat GPT: https://chat.openai.com/ Bard/Gemini: https://gemini.google.com/ Today's Guest: Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.Connect and learn more about Stephen and Geologie:LinkedIn: https://www.linkedin.com/in/sracano/ Website: https://geologie.com/ Instagram: https://www.instagram.com/sracano/ Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! It only takes a few clicks to install the app, launch your first upsell, and start generating 10–15% more revenue today—as in right now! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell

Doors and windows complete every home, and today's guest knows first hand how competitive the market is for selling these products. Alan Lockuff, Business Development Manager with Andersen Windows and Doors, shares the benefits of a good company culture, building a strong team, and investing in business development. Even large companies had to build a strong foundation in order to thrive.   Show highlights include:   04:00 Alan's Background 06:55 Andersen Windows and Doors: Changes and Focus 10:15 Identifying Ideal Customers 11:35 Providing Value Beyond Price 14:30 Delivering a World-Class Customer Experience 18:20 Building a Strong Team 25:00 The Importance of Involvement in Associations 31:00 Moving for Your Job 35:35 Outlook for 2024 and Beyond 37:35 Excitement for the Year Ahead 40:22 How to connect and what's coming up next? You can learn more about Alan at alan.lockuff@andersencorp.com or at ttps://www.andersenwindows.com/. Social media: LinkedIn - https://www.linkedin.com/feed/ Youtube - https://www.youtube.com/@andersenwindows Instagram - https://www.instagram.com/lockcuff.alan Or hit us through our Contact Page at https://buildernuggets.com and we'll make a personal introduction.   To get the most out of this podcast, head over to https://buildernuggets.com and join our active community of like-minded builders and remodelers.  

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?How big? Well, I'm so glad you asked.Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.This is why your Customer Lifetime Value is so important to figure out and I'm literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)In this episode, you'll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.Click play to hear all of this and…(00:00:01) How understanding your LTV can grow your business exponentially.(00:03:08) The importance of existing customers.(00:05:14) An equation and clear instructions for calculating customer lifetime value.(00:13:29) Five strategies for increasing your LTV.(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.(00:22:49) Ways you can increase the average purchase value AND enhance their experience.(00:26:00) Your next step after listening to this episodeSources and resources discussed in this episode:Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE

In this episode of the "Goats of Growth" podcast, I interview Meshach Amuah-Fuster, a dynamic business leader. Meshach shares insights from his journey, emphasizing the evolving role of revenue-focused CEOs. We discuss topics such as customer lifetime value, cost management, and the delicate balance between growth and profitability. Our conversation also highlights the importance of data-driven decisions and creating value in today's digital age. Whether you're just starting your ascent or already a seasoned CEO, this episode is packed with wisdom for every stage of your journey. Meshachs Linkedin Profile Becoming a CEO (00:02:34) Meshach's transition from sales to CEO, driven by a passion for operational aspects and the evolving role of a CEO. CEO's Revenue Focus (00:05:59) The shift towards revenue-focused CEOs due to the paramount importance of top and bottom-line revenue and the need for hands-on leadership. Leap from CRO to CEO (00:08:18) The significance of the leap from CRO to CEO and the need to fill skill gaps for effective leadership. Customer Lifetime Value to CAC Ratio (00:13:00) Explaining the significance of the customer lifetime value to customer acquisition cost ratio and its impact on marketing investment decisions. Cost-Cutting Decisions (00:19:03) The impact of cost-cutting on different business models and the need to understand where to maximize top and bottom-line simultaneously. Decisiveness in Making Business Decisions (00:21:02) The importance of making quick decisions during crises and the process of decision-making in business. Organizational Pivots and Decision-Making (00:25:45) Discussion on the frequency and magnitude of organizational pivots, including quick changes and larger strategic shifts. CEO's Time Management and Daily Routine (00:27:54) Insight into the CEO's daily routine, including early rising, exercise, nutrition, writing, and time for thinking and planning. Vision, Strategy, and Execution (00:31:59) The relationship between vision, strategy, execution, and the significance of consistency and discipline in achieving success. The valuation metrics (00:39:41) Explanation of key components influencing the valuation of an organization, including run rate, retention rate, globalization, ROI, and barriers to entry. Growth vs. profit focus (00:40:55) Discussion on organizations' focus on growing valuation and exiting in a few years versus traditional profit-focused approach. Creating value and tapping into emotional states (00:43:50) Explanation of creating value and tapping into emotional states in sports and fashion industries to drive revenue and profit. Importance of Vision vs. Execution (01:01:55) Discussion on the significance of vision and execution in business strategy.

Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights! Takeaways :Customer Order Labeling: Every customer order is labeled based on whether it's their first purchase or if they are a repeat customer. This allows for tracking customer acquisition and retention metrics effectively.  Event Analysis: Events like Prime Day with deep discounts can lead to spikes in new customer acquisitions. However, it's crucial to analyze data over time to determine which events successfully convert new customers into repeat customers.  Repeat Customer Measurement: By tracking repeat customers over time, sellers can measure the effectiveness of different events or strategies in converting new customers into loyal, repeat buyers.  Data Segmentation and Insights: Analyzing data in cohorts and segments provides valuable insights into customer behavior and preferences, helping sellers make informed decisions. Evolution of Amazon Ecosystem: The Amazon marketplace has evolved significantly over the years, presenting sellers with new challenges and opportunities for growth.  Quote of the Show: One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success. Links :MixShift email: hello@mixshift.io  Todd VanderStelt LI Page:  https://www.linkedin.com/in/todd-vanderstelt-284956/  MixShift LI Page: https://www.linkedin.com/company/mixshift  MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/  Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users.  For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising.Want To Level Up Your Business? Register With Our SponsorsAmazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Today we're going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I'd like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers' Hearts. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging Customer Acquisition Cost and Customer Lifetime Value, and the emerging role of connected TV in digital advertising. Alongside, the episode breaks down the nuances of performance marketing, offering listeners a comprehensive guide to navigate the ever-evolving landscape of digital marketing effectively.Chapters:00:00:00 - Introduction to Deciphering Customer Metrics00:02:42 - Episode 231: How To Hire, Fire And Make The Most Out Of Your Agency Relationship00:11:25 - Episode 299: New Customer Acquisition: How Much Can You Afford To Pay?00:17:47 - Episode 342: Why Quick Follow-Up Is The Key To Better Conversion RatesLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Valentin Radu is a seasoned entrepreneur, customer experience (CX) expert, and the founder of CVO Academy and OmniConvert.  With a background in e-commerce, Valentin has leveraged his extensive experience to help thousands of companies improve their business and embrace customer-centric strategies. As the founder of CVO Academy, an online platform, Valentin has brought together practitioners, authors, academic professors, and e-commerce experts to share valuable insights on enhancing customer lifetime value in the dynamic world of e-commerce. As a former e-commerce entrepreneur, Valentin is passionate about evangelizing customer value optimization (CVO) as a new category in the field. His dedication to helping businesses navigate the complexities of CX and predict the future value of their customers has made him a sought-after figure in the industry. In addition to his entrepreneurial endeavors, Valentin is the author of the upcoming book, "The CLV Revolution," where he distills his 17 years of knowledge in e-commerce and retail into a comprehensive guide on growing companies in a data-driven manner.  Through his work, Valentin emphasizes the importance of understanding customer lifetime value as the key to sustained profitability and success in today's competitive market. Connect with Valentin on LinkedIn and explore the transformative tools and methodologies offered by OmniConvert to empower businesses in their CX journey. LinkedIn: https://www.linkedin.com/in/valentinradu/?originalSubdomain=ro  Website: https://www.omniconvert.com/  Key Takeaways 1. Customer Value Optimization (CVO) as a Strategic Imperative: Valentin emphasizes the significance of shifting from a traditional marketing approach to a more holistic Customer Value Optimization strategy. 2. Data-Driven Decision Making: The critical role of data in modern e-commerce. Valentin stresses the need for businesses to leverage data analytics to make informed decisions. B 3. Importance of Customer Lifetime Value (CLV): Valentin underscores the centrality of Customer Lifetime Value in shaping long-term business success.  4. Continuous Learning and Adaptation: Valentin shared insights into the role of CVO Academy as a platform for ongoing learning. By staying updated on industry trends, best practices, and emerging technologies, businesses can stay ahead of the curve and proactively respond to evolving customer expectations. Timestamps [00:03:45] Valentin shares insights into the ever-evolving landscape of customer experience (CX) and the pivotal role data plays in shaping personalized and impactful interactions. [00:09:12] Exploring the three pillars of effective CX transformation: data, technology, and human touch. [00:15:28] Valentin introduces the concept of "CX Alchemy," unraveling how businesses can turn raw data into golden customer experiences by leveraging technology while maintaining the essential human connection. [00:20:59] A deep dive into the challenges and opportunities presented by AI in customer service. [00:26:45] The conversation concludes with Valentin sharing actionable tips for businesses to enhance their CX strategies, emphasizing the importance of empathy, adaptability, and continuous learning. Quotes 1. "Optimize every customer touchpoint; it's not just about selling a product but creating an experience that resonates and adds value at every step." 2. "In the world of e-commerce, data is not just information; it's the compass guiding you toward personalized customer experiences and strategic decisions." 3. "Your customers are not just transactions; they're relationships waiting to be nurtured. Focus on maximizing their lifetime value, and your business will flourish." 4. "Adaptability is the currency of success in e-commerce. Embrace a mindset of continuous learning, and you'll stay ahead in an ever-evolving landscape."