Brand

We should chase every sip of adversity with a big gulp of joy! Joy is an elixir that releases hope for the future. This episode is part two in a two-part series, and the goal is to convince the listener that taking time out to seek joy is a powerful way to spark creativity, refresh your outlook and motivate your team.

At a recent Rise & Shine breakfast, our team at Madden Branded Goods talked about the importance of finding joy, even in the midst of the COVID-19 chaos. This is part one in a two part series; take a sip of happiness and determine to live your life “Sunny Side Up.”

This episode shares more juice from Gordon MacKenzie’s book, “Orbiting the Giant Hairball.” If you want to cultivate creative genius at your company, you may want to consider orbiting! If your workplace is devoid of flavor and you want to foster a zestful environment with free-flowing ideas, Brand Orbit may be just the motivation you need to move away from a mindset that is completely tethered to corporate bureaucracy, and then you can unleash people to orbit, to a place where they can be authentic and are encouraged to dream. Orbiting is a place where people are connected to the mission and vision of the organization, and allowed to tap into the vast brilliance of the universe!

“Orbiting is following your bliss. Your uniqueness in all of its potency equals magic. But, if you are hypnotized by an organization’s culture, you become separated from your personal magic and cannot tap it to help achieve the goals of the organization.” This is a quote from Gordon MacKenzie’s book, Orbiting the Giant Hairball. This two part series, Brand Orbit, will give more sips of the juice from this book and explore ways to rise above administrative systems and bureaucracy to a place of dreaming, daring and soaring, a place where creative genius awakens!

Ad Week’s 2019 Brand Genius Gala in Palm Springs celebrated Brand Visionaries like Chrissy Teigen. This episode highlights historic luminaries in the art and poetry world. Take a listen. Be inspired to cultivate an environment where creative genius blossoms and become a brand genius in your industry.

The 2019 World Series has a connection to Lakeland, Florida, that’s why I’m sporting an Astros jersey in this pic! Find out more about the hidden clues in my artwork, and get inspired to pitch perfect promo, products that set your clients up to hit home runs and win at building their brands! As we learn more about perfect pitches, remember that in business we don’t pitch for strike outs. At Madden Branded Goods, we believe promotional marketing tells a brand’s story and builds brand love, so let’s play ball!

Sometimes we need an EMT-Emergency Marketing Transport, to take us to a place where we can get hooked up to some Brand Morphine. Sometimes all we need is a little Brand Caffeine to get a good Brand Buzz. Whatever it is you need, there are plenty of experts out there to help you be your Brand’s BEST ambassador, and they are only a book purchase or podcast episode away!

From the Coca Cola Happiness machine’s surprise & delight effect to the rebirth of the Atlanta Falcons, because of their “Rise Up” campaign, the best brands engage us by creating memorable moments that ignite a brand romance and ultimately build brand love. Hear more from Tim Halloran’s, “Romancing the Brand” in this final episode of a three part series.

Knowing your brand’s “type,” creating memorable moments and activating brand evangelists are ways to build chemistry with clients and ultimately build brand love. This three part series, Brand Romance, shares sips of the Juice from Tim Halloran’s book, Romancing the Brand.

This is how the best brands build a brand romance with their consumers, with sips from the Juice in Tim Halloran’s book, Romancing the Brand. This is Part One in a series of Three.

The Juice from Bernadette Jiwa’s book, Story Driven