Podcasts about Adweek

Weekly American advertising trade publication that was first published in 1979

  • 1,278PODCASTS
  • 2,574EPISODES
  • 39mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Jun 20, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about Adweek

Show all podcasts related to adweek

Latest podcast episodes about Adweek

The GaryVee Audio Experience
How You Build a Brand That Actually Wins in 2025 | Adweek Leadership Voices

The GaryVee Audio Experience

Play Episode Listen Later Jun 20, 2025 34:47


In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.

The CMO Whisperer
Cracking the Code of Customer Experience with Dave Edelman

The CMO Whisperer

Play Episode Listen Later Jun 20, 2025 34:02


My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he's led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he's an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups. His new book, Personalized Customer Strategy in the Age of AI, debuted at number four on USA Today's Bestsellers list. And just for kicks—he was recently named an AI Trailblazer by Adweek. 

Video Game Newsroom Time Machine

Nintendo owns CES, The future belongs to the internet & EA disses Sega These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in September 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/131691264 7 Minutes in Heaven: Zero Tolerance Video Version: https://www.patreon.com/posts/131666929     https://www.mobygames.com/game/10115/zero-tolerance/ Corrections: August 1994 Ep - https://www.patreon.com/posts/august-1994-123352781 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://en.wikipedia.org/wiki/Magic:_The_Gathering     https://en.wikipedia.org/wiki/Sega     https://www.retroreversing.com/super-famicom-snes-sdk/     https://archive.org/details/st-report             https://patentarcade.com/tag/alpex-computer-v-nintendo 1994: Street Fighter loses its luster     A Warrior of Video Games, The New York Times, September 6, 1994, Tuesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 6; Financial Desk ; Column 6; Byline: By ANDREW POLLACK,     Capcom's video game superhero, Mega Man, debuts this week in nationally syndicated cartoon series; Interactive software giant embraces Hollywood to create precedent-setting entertainment, Business Wire, September 7, 1994, Wednesday     https://www.imdb.com/title/tt0111301/?ref_=fn_all_ttl_2         https://www.imdb.com/title/tt0219458/?ref_=fn_all_ttl_14         https://www.imdb.com/title/tt0115421/?ref_=fn_all_ttl_1         https://en.wikipedia.org/wiki/USA_Action_Extreme_Team     https://www.imdb.com/title/tt0165046/?ref_=fn_all_ttl_1         Joe Morici - Capcom - https://www.patreon.com/posts/37289815 CD duplicators expand their offerings     "Keeping Track Of All Trades; Replicators Go Beyond The Basics, Branching Out Into Packaging,Distribution And More, Billboard, September 3, 1994, Section: CD REPLICATION; Spotlight; Pg. 86, Byline: BY PAUL VERNA           The Expanding Universe Of Replication; Companies Roll Out The Format Welcome Mat, Opening The Door To CDROM And Others, Billboard, September 3, 1994, Section: CD REPLICATION; Spotlight; Pg. 84, Byline: BY STEVE TRAIMAN" CD piracy explodes in Hong Kong     Software pirates strike gold, South China Morning Post (Hong Kong), September 15, 1994, Section: FEATURE; Pg. 25          https://www.youtube.com/watch?app=desktop&v=eEUNtQprsc0 Best Buy expands     Best Buy Plans Southern Calif. Invasion; Discounter Promises 'New Shopping Experience', Billboard, September 10, 1994, Section: Pg. 5, Byline: BY EILEEN FITZPATRICK Woolworth UK hit hard by drop  in computer software sales     Kingfisher offshoots turn in mixed performance, Financial Times (London,England), September 14, 1994, Wednesday, London, Section: UK Company News; Pg. 25,  Rhino sees slowdown     Rhino runs deeper into red at midway, Financial Times (London,England), September 20, 1994, Tuesday, Section: UK Company News; Pg. 26, Byline: By GARY EVANS Video game slump hits Wong         Video-game slump hits firm, South China Morning Post (Hong Kong), September 30, 1994, Section: BUSINESS; Pg. 18     Raymond Yap - Wong's International, Mondex - https://www.patreon.com/posts/108390526 Playmates shifts to games     Post-TMNT Playmates Goes Vid, Ad Day, September 19, 1994, Section: NEW PRODUCTS; Pg. 17 Software Toolworks becomes Mindscape     THE SOFTWARE TOOLWORKS, INC. BECOMES MINDSCAP , INC., PR Newswire, September 30, 1994, Friday - 19:34 Eastern Time Strauss Zelnick to head BMG     "Ex-IBM chief to head Canadian films group, Financial Times (London,England), September 15, 1994, Thursday, London; Section: International Company News; Pg. 27, Byline: By LOUISE KEHOE and REUTER          Ex-Film Executive Chosen To Head Bertelsmann Unit, The New York Times, September 14, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 8; Column 5; Financial Desk ; Column 5; Byline: By SALLIE HOFMEISTER,            https://en.wikipedia.org/wiki/Strauss_Zelnick Katzenberg out at Disney     Now Playing: Disney in Turmoil, The New York Times, September 23, 1994, Friday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Byline: By BERNARD WEINRAUB with GERALDINE FABRIKANT,     https://en.wikipedia.org/wiki/DisneyWar     https://www.amazon.com/Men-Who-Would-King-DreamWorks/dp/0547520271 Battletech Centers go online     L.A.-Vegas link makes virtual a new reality, The Hollywood Reporter, September 2, 1994, Friday            DISNEY'S GAME LINK, Variety, September 12, 1994 - September 18, 1994, Section: SPECIAL REPORT: INTERTAINMENT; Update; Pg. 33 Nicastro's to co-CEO WMS     Neil D. Nicastro appointed co-chief executive officer of WMS Industries, Business Wire, September 12, 1994, Monday Arnie's Place closes down     Scrappy Arcade Owner Gives Up the Fight, The New York Times, September 20, 1994, Tuesday, Late Edition - Final, Distribution: Metropolitan Desk, Section: Section B; ; Section B; Page 4; Column 1; Metropolitan Desk ; Column 1; ; Biography, Byline: Arnie Kaye, Special to The New York Times, Dateline: WESTPORT, Conn., Sept. 19           https://www.nytimes.com/1994/09/20/nyregion/scrappy-arcade-owner-gives-up-the-fight.html?searchResultPosition=1          http://arniesplacearcade.com/pictures.html Nintendo owns CES     https://archive.org/details/edge-012-september-1994/page/10/mode/2up?view=theater     https://archive.org/details/edge-012-september-1994/page/44/mode/1up?view=theater RPGs, adventures and doom clones abound on pc at ces     https://archive.org/details/computer-gaming-world-issue-122-september-1994/page/22/mode/1up?view=theater      Sega bypasses Japanese distributors     SEGA DECIDES TO SELL DIRECT TO RETAILERS, Computergram International, September 13, 1994 EA disses Saturn     No Headline In Original, Consumer Electronics, September 19, 1994, Section: NOTEBOOK, Vol. 34, No. 38 3DO's next gen system is a dog...     https://archive.org/details/edge-012-september-1994/page/6/mode/2up     https://en.wikipedia.org/wiki/Panasonic_M2 ESRB rates its first game     No Headline In Original, Consumer Electronics, September 12, 1994, Section: NOTEBOOK, Vol. 34, No. 37 Mortal Kombat II breaks records     Acclaim's 'Mortal Kombat II' breaks video game and film industry records with $50 million opening week, Business Wire, September 22, 1994, Thursday Sega and Nintendo plan big Xmas ad spends     Sega and Nintendo Prepare to Do Battle Over Holiday Season Sales, Wall Street Journal (3 Star, Eastern (Princeton, NJ), Edition), , September 21, 1994, Business and Industry, Section: Pg. B10; Vol. CCXXIV; No. 57; ISSN: 0099-9660 EA sees CD future     Electronic Arts Shifts Focus to CD-ROM Video Games, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 7, 1994, Business and Industry, Section: Pg. B4; Vol. CCXXIV; No. 47; ISSN: 0099-9660 CDi gets new slogan     A NEW STRATEGY FOR CD-I PHILIPS LOWERS PRICE, CHANGES SLOGAN  TO DRIVE SALES, Advertising Age, September 26, 1994, Section: Pg. 14         https://youtu.be/TgtBDVRwKCQ?si=77kblLoNQUYxSl16 China seen as growth market by Nintendo     Nintendo to launch game software production in China, Japan Economic Newswire, SEPTEMBER 6, 1994, TUESDAY, Dateline: TOKYO, Sept. 6 Kyodo     Taiwan firm to compensate Nintendo, Singapore Business Times, September 18, 1994 Sanyo avoids face off with Matsushita         Sanyo to market 32-bit computer game, Report From Japan, September 1, 1994     https://www.linkedin.com/feed/update/urn:li:activity:7327486440387289088/ Konix lives     Aiming to succeed where others have failed - MSU's CD systems look set to find their way into homes world-wide / Growth from Technology, Financial Times (London,England), September 8, 1994, Thursday, London, Section: UK Company News; Pg. 30, Byline: By ALAN CANE     https://www.konixmultisystem.co.uk/index.php?id=interviews&content=wyn Myst coming to laseractive     https://segaretro.org/Myst_(Mega_LD)         Pioneer gets LaserActive with 'Myst' software hit; Redford eco entertainment also set for format, The Hollywood Reporter, September 6, 1994, Tuesday, Byline: Scott Hettrick       https://segaretro.org/Legacy Time Warner picks up Rise of the Robots     Time Warner Interactive to release "Rise of the Robots" on CD-ROM and Floppy in United States; TWi also to release "Rise" on 10 interactive platforms in Europe, Business Wire, September 6, 1994, Tuesday, Dateline: MILPITAS, Calif.      Sega bets on Cornhuskers     "Sega Sports opens college football season by predicting this weekend's winners on the new ""College Football National Championship"" video game;Nebraska Cornhuskers take national championship on Sega Sports field, Business Wire, September 2, 1994, Friday" Shaq goes multiple media     ive, EA Hope Shaq Game/CD Promo Hits Nothing But Net, Billboard, September 24, 1994, Section: ARTISTS & MUSIC; Pg. 10, Byline: BY MARILYN A. GILLEN Chaos Studios renamed     Gamepro September 1994 pg. 161      Tensions between Intel and Compaq heat up     Compaq-Intel spat is fascinated dread, Financial Times (London,England), September 20, 1994, Tuesday, Section: Pg. 21, Byline: By LOUISE KEHOE and ALAN CANE PowerPC alliance unravels     BUSINESS TECHNOLOGY; Computing's Bold Alliance Falters, The New York Times, September 14, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Target moving out of PC business     No Headline In Original, Consumer Electronics, September 12, 1994, Section: NOTEBOOK, Vol. 34, No. 37 MOS technology sold         STARTING FROM ASHES OF OLD FIRM COMMODORE'S NORRISTOWN PLANT CAN BE SOLD TO A START-UP COMPANY, U.S. BANKRUPTCY COURT SAID., The Philadelphia Inquirer, September 24, 1994 Saturday FINAL EDITION, Section: BUSINESS; Pg. D01     CONTENDER FOR FIRM ADVERTISES FOR HELP ONE BIDDER FOR COMMODORE IS ALREADY SEEKING WORKERS. THE OTHER BIDDER SAYS IT WANTS THE RESUMES, TOO., The Philadelphia Inquirer, September 22, 1994 Thursday FINAL EDITION, Section: BUSINESS; Pg. C01     Der PC-Pionier stellte Antrag auf Konkurs,  Handelsblatt, September 13, 1994, Business and Industry, Section: Pg. 11; ISSN: 0017-7296 Wing Commander budget to break records     Computer Gaming World, September 1994 pg. 12     https://en.wikipedia.org/wiki/Transmetropolitan Activision brings back 2600 classics     ACTIVISION'S NEW ATARI 2600(TM) ANTHOLOGY - A REAL BLAST FROM THE PAST; ORIGINAL BEST-SELLING HITS TO BE AVAILABLE FOR WINDOWS EARLY '95, PR Newswire, September 20, 1994, Tuesday - 15:02 Eastern Time, Section: Financial News Monty Python comes to CDRom     COMPUTER GAMES: THE CIRCUS COMES TO TOWN; Jack Schofield on something very silly a CD-ROM celebration of Monty Python, The Guardian (London), September 22, 1994, Section: THE GUARDIAN ONLINE PAGE; Pg. T7      The Information Super Highway is destined to fail     "The information highway heads for the exit lane, The Age (Melbourne, Australia), September 13, 1994 Tuesday Late Edition, Section: NEWS; Features; Pg. 15" Ads will make the interactive world go round.     into the ring, ADWEEK, September 5, 1994, All Southeast EditionSouthwest EditionWestern Advertising News Edition, Section: SPECIAL REPORT, Byline: By Michael Schrage      The future belongs to content     "start your content engines, ADWEEK, September 5, 1994, All Southeast EditionSouthwest EditionWestern Advertising News Edition, Section: SPECIAL REPORT, byline: By Michael Krantz"      FCC to investigate interactive TV bidders     FCC probing interactive video bidders, The Hollywood Reporter, September 1, 1994, Thursday AT&T pushes The Edge over a ledge     AT&T Scraps Plan to Sell Gear For Video Game, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 1, 1994          AT&T PULLS PLUG ON EDGE 16, Consumer Electronics, September 5, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 36; Pg. 15          WHEN IT COMES TO NEW MEDIA, AT&T'S NOT PLAYING GAMES; AT THE MOVIES: TWO-WAY TV; RETAILERS SIGN ON TO INTERACTIVE TV; COMPUSERVE TO BE INTERNET PROVIDER; OTHER NEWS: , Advertising Age, September 05, 1994, Section: Pg. 13      BellAtlantic, Time Warner and Viacom face delays     Discord and Delay for Bell Atlantic Network, The New York Times, September 9, 1994, Friday, Late Edition - Final, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Byline: By EDMUND L. ANDREWS, Compuserve moves to the internet     WHEN IT COMES TO NEW MEDIA, AT&T'S NOT PLAYING GAMES; AT THE MOVIES: TWO-WAY TV; RETAILERS SIGN ON TO INTERACTIVE TV; COMPUSERVE TO BE INTERNET PROVIDER; OTHER NEWS: , Advertising Age, September 05, 1994, Section: Pg. 13# Online services days numbered     The Executive Computer; In the On-Line Market, the Name of the Game Is Internet, The New York Times, September 25, 1994, Sunday, Late Edition - Final, Distribution: Financial Desk, Section: Section 3; ; Section 3; Page 7; Column 1; Financial Desk ; Column 1; XBAND to launch as Genesis exclusive     Sega and Catapult sign agreement to support XBAND game modem and network service, Business Wire, September 6, 1994, Tuesday,                   Catapult Video-Game Modem Gets a Boost From Sega, Nintendo, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 7, 1994, Section: Pg. B8; Vol. CCXXIV; No. 47; ISSN: 0099-9660     T-HQ announces debt and equity financings, Business Wire, September 19, 1994, Monday Playstation to go online... in France     Sony, France Telecom link in video game business, Japan Economic Newswire, SEPTEMBER 16, 1994, FRIDAY CDRom gets online updates     RealTime Moving Quickly Into Sports Arena; BMG, Nederlander Behind New CD-ROM Supplier, Billboard, September 17, 1994, Section: THE ENTER*ACTIVE FILE; Pg. 68, Byline: MARILYN A. GILLEN Mondex aims to revolutionize payments     A Visionary Pushes Toward the Cashless Revolution, American Banker, September 15, 1994, Business and Industry, Section: Pg. 12; Vol. 159; No. 178; ISSN: 0002-7561        https://www.patreon.com/posts/108390526?collection=481857 Futurist sees internet as savior of democracy     Books and Authors, The Associated Press, September 2, 1994, Friday, BC cycle, Section: Entertainment News, Byline: By ELIZABETH WEISE, Associated Press Writer           https://www.researchgate.net/publication/318765343_The_Virtual_Community_Homesteading_on_the_Electronic_Frontier UK magazine market collapses     GAMES MAGAZINES: A MILLION CRUEL CUTS, The Guardian (London), September 22, 1994, Section: THE GUARDIAN ONLINE PAGE; Pg. T3      Atari and Sega bury the hatchet     Sega and Atari Announce Longterm Licensing Agreements, Equity, Investment, and Resolution of Disputes, Business Wire, September 28, 1994, Wednesday Nintendo sues TSMC         NINTENDO FI ES SUIT AGAINST TAIWAN COMPANY TO STOP COUNTERFEITING OF VIDEO GAME SEMICONDUCTOR CHIPS, PR Newswire, September 13, 1994, Tuesday - 16:47 Eastern Time     919  921     COUNTERFEIT CHIP SUIT, Consumer Electronics, September 19, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 38     https://archive.org/details/AtariCorporationAnnualReport1994 Nintendo wins in Taiwan Court     Taiwan firm to compensate Nintendo, Singapore Business Times, September 18, 1994 9th Circuit rebukes Apple     Apple's Copyright Suit Against Rivals Rejected, The Associated Press, September 19, 1994, Monday, AM cycle, Section: Business News, Byline: By BOB EGELKO, Associated Press Writer      George Forman KOs Power Punch II in court     No Headline In Original, Consumer Electronics, September 5, 1994, Section: NOTEBOOK, Vol. 34, No. 36; Pg. 12      Acclaim mocap comes to the big screen     Acclaim Motion Capture Technology Tapped For Warner Bros. 'Batman Forever'; Special Effects to Employ Motion Capture, Business Wire, September 1, 1994, Thursday        https://www.youtube.com/watch?v=mZrZK9-stCM Watch the future of computing on your TV     https://archive.org/details/jcnhomecomputing/Home.Computing.1.XviD-VHSRip.avi          PCTV, INC. ANNOUNCES NEW @OME O FICE COMPUTER SHOWS AS PART OF FALL LINEUP OF TV PROGRAMS, PR Newswire, September 13, 1994, Tuesday - 06:57 Eastern Time Photoshop gets layered     Byte September 1994 pg. 30 Pulp Fiction wins Palm D'Or     THE MOVIE JUNKIE; The critics hated it, the audience hurled abuse: stand by for Quentin Tarantino's Pulp Fiction, The Guardian (London), September 19, 1994, Section: THE GUARDIAN FEATURES PAGE; Pg. T8 Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras

That's What I Call Marketing
The Cannes Sessions - Daily Round Up 17/06/2025

That's What I Call Marketing

Play Episode Listen Later Jun 17, 2025 40:03


Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing, Hosted on Acast. See acast.com/privacy for more information.

The Rizzuto Show
Crap On Extra: A Famous Rocker Is Now A Father and Rick Moranis Is BACK!

The Rizzuto Show

Play Episode Listen Later Jun 13, 2025 33:37


A CLASSIC ROCKER FINDS OUT HE HAS A LOVE CHILD FROM THE 80's, some insane Movies announced and A wild list of celebrities and how they caught their significant others cheating… it's like celebs are just like us guys!CRAP ON FRIDAY Rick Moranis has been gone way too long. Even those new "Ghostbusters" movies didn't lure him back to Hollywood. But I am quite excited to announce that he WILL return to once again play Dark Helmet in "Spaceballs 2"!!! Bill Pullman will return as the hero Lone Starr, too. And Mel Brooks will be back as Yogurt . . . and, presumably . . . President Skroob. (He played both characters in the original.) Josh Gad co-wrote the script, and he's expected to be in it, too. Pullman's son Lewis Pullman has also been cast, along with Keke Palmer . . . but there's no word who they're playing. There's also no word on any other returning cast members. Obviously, John Candy, Joan Rivers, and Dick Van Patten won't be back, since they're no longer with us. Mel released the first teaser yesterday. There's no footage, since filming hasn't begun yet. It starts with a text crawl that makes fun of all the "Star Wars" prequels, sequels, sequels to the prequels, prequels to the sequels, and TV spin-offs. Then it lists all the "Dune", "Jurassic Park", "Avatar", and Marvel movies, plus DC's TWO attempts to start a cinematic universe . . . and just about every other overdone franchise you can name. Then, after a quick appearance from Mel, we get a shot of Rick Moranis' cracked helmet, and the tagline: "The Schwartz Awakens in 2027." Which sounds like a possible title but it's spaceballs and mel brooks so it could be anything. Here is Mel making his announcement. Jerry Seinfeld Proposes ‘Live-Action Sequel' to 'Bee Movie'Jerry Seinfeld has people buzzin' with this idea!The comedic genius posted about the possibility of a “live-action sequel” to his 2007 animated hit Bee Movie.“Bee Movie, which came out nearly 20 years ago, is #4 on Netflix,” he wrote on Instagram showing a hand holding a tennis ball with a honey bee on it. The next slide was the movie's poster, an image of Seinfeld's character Barry B. Benson similarly straddling a tennis ball.“Today, my friend Spike Feresten, one of the writers on the film, was playing tennis and this happened."He continued, “Clearly a sign. Time for a live-action sequel..?" DreamWorks' Bee Movie, which Seinfeld produced, co-wrote, and starred in along with Renée Zellweger, has become a cult favorite since its release.Bee Movie also featured the voices of Matthew Broderick, John Goodman, Chris Rock, Kathy Bates, Megan Mullally, Oprah Winfrey, and several celebrities appearing as animated versions of themselves, including Larry King, Ray Liotta, and Sting.Saint Louis' own Nelly and Ashanti are putting their lives on TV for all to see. They announced an upcoming reality show called Nelly & Ashanti: We Belong Together.A show synopsis says Nelly and Ashanti "rekindle their love, navigate the ups and downs of being newlyweds and new parents, and juggle their careers."The eight-episode series will air on Peacock starting June 26th.A DNA Test Connects Billy Idol To A Son He Didn't Know He HadDetails on the lovechild Billy Idol didn't know he had until a few years ago have surfaced.Idol's daughter, Bonnie, shared in the new doc, 'Billy Idol Should Be Dead', "My husband just surprised me with a DNA test as a Christmas present [a few years ago]. Then a few weeks later, I get the results back on the app and open it and I'm like, who is this? This Brant. His info reads, 'New York, 1985, looking for my biological dad.' I was like, ‘What?'"Brant, Idol's lovechild, grew up believing his dad was someone else until a different DNA questioned his mother's claims about his father. After confronting his mom, she told Brant, "Well, it's pretty crazy, but back in the day, we broke up and I actually spent a weekend with Billy Idol."Fans have done the math and calculate that Brant was conceived during Idol's wildly successful 1984 'Rebel Yell' tour.Idol has whole-heartedly accepted Brant as family, saying, "I really enjoyed being a dad. I always wanted a boy and a girl, and I finagled my way into a boy and a girl. I actually had a son that I didn't realize, who I fathered on the Rebel Yell tour without knowing it. So I somehow finagled this as well."Brant was at Idol's Walk of Fame ceremony back in 2023.Prime Video Will Soon Show Double The AdsAmazon Prime Video is about to double the number of commercials shown per hour on its ad-supported membership level. An Adweek report got the news from an Amazon spokesperson about the amount of commercials going to "four to six minutes per hour" from the two to three minutes that Prime users are used to. In 2024, subscribers who had ad-free access were forced to pay an extra $3 a month to maintain the status. Jay-Z Loses $1 Million NBA Finals Bet Jay-Z is out $1 million after losing a bet on the NBA Finals. Jay placed a bet prior to the series, banking on the Oklahoma City Thunder to win the championship in five games. After Wednesday night's Thunder loss to the Indiana Pacers, OKC can't win the series unless they do it in six or seven games. Jay-Z would have won $3.5 million if the bet had cashed in. With a net worth of $2.5 billion, we're sure Jay-Z will be alright. Ok you guys remember Spinal Tap? The Album cover debate with the label and why it became an all black cover or as Nigel would say NONE MORE BLACK? It was because the original had a woman on all fours with a dog leash on and it was deemed sexist…. To which Nigel replies “Whats wrong with being sexy? Well get this, Sabrina Carpenter announced her new album yesterday, and it's causing a lot of controversy. It's called "Man's Best Friend", and the cover has Sabrina on all fours, in front of a man who's pulling a handful of her hair. A women's advocacy group in Scotland called it "regressive", saying it reduces women to, quote, "pets, props, and possessions," and promotes "an element of violence and control." Sabrina's fans are defending it as SATIRE, and a commentary on how badly women are treated. And some are pointing out that the first single, "Manchild", actually makes FUN of men. HERE IS A CLIP OF THATMeanwhile, in the new "Rolling Stone" cover story, Sabrina talks about being criticized for the sexual imagery in her stage show. She says, quote "It's always so funny to me when people complain. They're like, 'All she does is sing about this.' But those are the songs that you've made popular. Clearly you love sex. You're obsessed with it." She adds, quote, "I truly feel like I've never lived in a time where women have been picked apart more, and scrutinized in every capacity. I'm not just talking about me. I'm talking about every female artist that is making art right now." Pope Leo isn't even the most famous guy in his family. The "New York Times" researched his family tree, and found out that he's related to a bunch of celebrities. The link is an ancestor from about six generations back. He name was Louis Boucher de Grandpre, and he was born in Quebec.And because of him, Leo is distant cousins with Justin Bieber, Justin Trudeau, Angelina Jolie, Hillary Clinton, Jack Kerouac, and Madonna. It's interesting that Leo would be related to Madonna, given that the Catholic Church has condemned her several times . . . most famously when she released her "Like a Prayer" video in 1989. A few years ago, Madonna reached out to Pope Francis, asking to meet with him to discuss "important matters." She told him, quote, "I've been ex-communicated 3 times. It doesn't seem fair." If you've ever wondered how the creators of "Friends" came up with the character of Joey Tribbiani . . . we might just have the answer this morning. Joey Lawrence claims Matt LeBlanc's character was based on HIS character Joey Russo from "Blossom". Lawrence says, quote, "Joey Russo was so successful that when they were creating 'Friends', they wanted a 25-year-old version of that." Supposedly, Matt's character wasn't even originally called Joey, but they changed it because the "Blossom" character was so successful. Joey even claims that Matt was sent to tapings of "Blossom" where he would, quote, "sit up in the audience with a yellow notepad and take notes on how I portrayed Joey Russo." He says they wanted Matt to bring the "innocence" of Joey Russo to Joey Tribbiani, so the character could, quote, "get away with his womanizing." I guess the Grammys were sick of hearing about whether Beyoncé deserved to win Best Country Album for "Cowboy Carter". So, they just announced a major change. For next year's Grammys, the award formally known as Best Country Album will now be called Best Contemporary Country Album . . . and they will also be adding a new category: Best Traditional Country Album. There's a lot to unpack here. And one year after Beyoncé wins makes the timing of this all the more clickbait-y. According to the Grammy website, "traditional country music", quote, "adheres to the more traditional sound structures of the country genre, including rhythm and singing style, lyrical content, as well as traditional country instrumentation such as acoustic guitar, steel guitar, fiddle, banjo, mandolin, piano, and live drums." Where "contemporary country music", quote, "remains reminiscent and relevant to the legacy of country music's culture, while also engaging in more contemporary music forms." Someone tweeted, "Morgan Wallen and Post Malone better not be in the traditional country category at the Grammys, because in what world are they traditional country?" Wait, hold up. When Morgan collaborated with Alvin and the Chipmunks, that wasn't traditional country??New in Theaters: "How to Train Your Dragon", "Materialists", and "The Life of Chuck" There's nothing like a good breakup story. Here are seven times a celebrity found out their partner was cheating in an unconventional way: 1. Demi Moore learned that Ashton Kutcher was having an affair in 2011, from a Google Alert. When she called him on it, he admitted it right away. Her response was, quote, "Are you [effing] kidding me?" 2. Britney Spears started dating lawyer David Lucado in 2012. But in 2014, her father found out there was paparazzi footage of David kissing another woman. He bought it to prevent it from being released, and Britney broke it off. 3. Kourtney Kardashian dumped Scott Disick in 2008, after finding texts on his phone from a contact called, quote, "my wife." They did the on-and-off thing until 2015, when photos emerged of Scott with another woman in France. 4. Elizabeth Hurley found out Hugh Grant was cheating on her in 1995, when he got arrested for GETTING IT ON with Sunset Boulevard prostitute Divine Brown in his car. They didn't break up until 2000, and they're still friends. 5. Laura Dern found out Billy Bob Thornton was being unfaithful when the news broke that he had ELOPED with Angelina Jolie in 2000. She was away making a movie, and she never saw it coming. 6. Eva Longoria's marriage to NBA star Tony Parker ended in 2010, after she found inappropriate texts with another woman on his phone. 7. This one's ancient history, but it was a HUGE tabloid story back in the day: In 1958, actress Debbie Reynolds was missing her husband, Eddie Fisher, because he was supposedly away on tour. So she decided to give her friend Elizabeth Taylor a call . . . and who answered Liz's phone? Eddie FREAKIN' Fisher. (!!!) Eddie left Debbie and married Liz, but that only lasted five years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Social-Engineer Podcast
Ep. 308 - Human Element Series - Finding Common Ground With Lonnie Marts

The Social-Engineer Podcast

Play Episode Listen Later Jun 9, 2025 33:35


Today we are joined by Lonnie Marts. Lonnie is an American creator, entertainer, and host known for his magnetic charm and comedic storytelling. His unique ability to engage audiences has catapulted him to digital stardom, with nearly 3 million highly engaged fans tuning in daily for his comedic skits and feel-good content on social media.   A graduate of Embry-Riddle with an MBA, Lonnie's impact goes beyond content creation. He's been featured in “Forbes” and “Rolling Stone” and recently earned recognition for his work in DoorDash's Cannes Award-winning Super Bowl campaign.   Lonnie continues to expand his reach and has received recognition for his work as a speaker and thought leader, representing major social platforms like TikTok, and Meta on stages like VidCon, and AdWeek. [June 9, 2025]   00:00 - Intro 00:16 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                01:36 - Lonnie Marts Intro 03:21 - Attention-Seeking Behavior 05:17 - Don't Tell Mom! 07:47 - From the Super Bowl to Waffle House 11:07 - Building a Community 16:00 - Finding Common Ground 17:59 - Making it Count! 21:31 - People Need People 24:56 - A Tool to Use 27:22 - Mentors -          Parents -          Richard Thorpe Jr -          Gary Vaynerchuk -          Mitzi Gaitan 29:26 - Book Recommendations -          Why Nations Fail - Daron Acemoglu, James A. Robinson -          The Inheritance Cycle - Christopher Paolini -          A Promised Land - Barack Obama -          Rich Dad Poor Dad - Robert Kiyosaki 32:16 - Find Lonnie Marts Online -          Website: https://lonnieiiv.com/ -          TikTok: https://tiktok.com/@lonnieiiv -          Facebook: https://facebook.com/Lonnieiiv -          Snapchat: https://snapchat.com/add/Lonnieiiv -          YouTube: https://snapchat.com/add/Lonnieiiv -          LinkedIn: https://www.linkedin.com/in/lonniemarts3/ -          Instagram: https://instagram.com/lonnieiiv 33:00 - Guest Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org

The TWENTY30
Saudi MMA chief Rasha Alkhamis talks growth of combat sports and vision for ecosystem

The TWENTY30

Play Episode Listen Later Jun 8, 2025 58:41


President and Chairwoman of the Saudi Mixed Martial Arts Federation join co-hosts Hanaa and Lucien for an exclusive interview, shedding light on her journey from being the first Saudi woman certified as a boxing coach to holding prominent positions in international sports organizations and her new role as head of the Saudi MMA Federation. Rasha talks with The TWENTY30 about the significant investments and strategies driving the growth in the sport, with ambitious plans under Vision 2030. The 4-time Guinness Book of World Records-holder was also recently named one of ADWEEK's Most Powerful Women in Sports 2025. Before the conversation, the hosts catch up on feedback on Episode 54, with viewers and listeners chiming in on US-Saudi relations. After the conversation with Rasha, the hosts catch up on some of the latest news, including "reports" that alcohol is coming to the Kingdom.

The Brave Marketer
Decentralizing Your Digital Identity With Unstoppable Domains

The Brave Marketer

Play Episode Listen Later Jun 4, 2025 32:03


Sandy Carter, COO and Head of GTM at Unstoppable Domains, discusses the potential of on-chain and digitized identities, including real-world examples that highlight shortcomings of current systems. She also reveals details of the new .BRAVE domain and its significance for the Brave community. Key Takeaways:  How Unstoppable domains allows users to store verified digital identity information securely The convergence of AI and blockchain technology, including the potential of AI agents within crypto wallets The launch of the new.BRAVE domain and why this is such an exciting announcement for the Brave community Guest Bio: Sandy Carter is a globally recognized expert and innovator in AI and blockchain, having led groundbreaking advancements in AI and blockchain. Currently, as COO of Unstoppable Domains—a leading digital identity platform—she is revolutionizing how users manage and own their online identities. Formerly COO, CPO, and CSO at AWS and IBM, Sandy has successfully driven billions in revenue growth and spearheaded transformative technology adoption at scale. Sandy is author of the bestselling book “AI First, Human Always”, and has been recognized as a Microsoft MSN Top 10 AI Entrepreneur. She has been featured in Adweek's AI Power 100, and honored by Constellation Research as a Top AI Business Leader. She has delivered keynote addresses at global forums such as CES, SXSW, Davos, and more, and has been consistently rated among the top speakers. An accomplished global speaker, she has captivated audiences of up to 50,000 attendees in over 89 countries (and has proudly sampled McDonald's in each one). ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte  

Audio Branding
How Audio Branding Sells: A Conversation with Reid Holmes - Part 1

Audio Branding

Play Episode Listen Later May 28, 2025 33:09


“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman's job. And Ariel was just, like, gosh, that doesn't seem like it's, this was 2017 or ‘18 at the time, [and] they're like, that doesn't seem right. Like, it's, haven't we all moved past that? So they created a campaign they called ‘Share the Load.' And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with the laundry. It shouldn't just be mom's job anymore. And of course, this kind of air cover for someone who is burdened with this task would just elicit a huge thank you because you're just helping to make their lives better, and you haven't done a darn thing. It's not about the product. It's positioning. Yeah, it's, like, ‘here's what we know you care about, and so we're going to prove that we care about you because we care about that.' Sales went up 76%.” – Reid HolmesThis episode's guest has spent over thirty years leading the creative departments of some of the best ad agencies in America. His idea for H&R Block, “You Got People,” garnered four million new clients, and his work changed the trajectory of brands like Burger King, The Mayo Clinic, KeyBank, and many others. He also has multiple public-speaking awards as he helps audiences gain a deeper understanding of how clarity creates impact. He's won almost every award in advertising and has been featured in The New York Times, Adweek, Advertising Age, Forbes, and Communication Arts.But as his kids started graduating, he realized he wanted to leave a legacy. He found an approach that inspires businesses, marketing teams, and those they wish to attract. His #1 best-selling book, Appreciated Branding: Transform Your Brand from Ignored to Irreplaceable, has become a go-to mature-brand playbook. His name is Reid Holmes, and he'll be sharing his perspective on advertising today, how brands can use sound to stand out and be more memorable, and where he thinks things will go from here. If you're looking to boost your brand, you won't want to miss this one!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:00) - The Power of Audio in AdvertisingOur conversation begins with a look back at the early memories that sparked Reid's love of sound, which include his father's copy of the famous War of the Worlds broadcast. “You picture these big, huge Martian creatures that are described,” he says, “and they're coming down through New Jersey and the whole country was freaking out. And it was Orson Welles, who has the pipes for audio.” He tells us more about his family's history in advertising and about how it led to his own career. “I was like, well, my mom was in advertising and my uncle's doing really well in it,” Reid explains. “I should give it a shot because it seems like it runs in the family, and maybe I'd be pretty good at it.”(0:13:02) - The Evolution of Radio...

Respect the Process
Director Bryan Buckley: Super Bowl Ads, Social Change & Cinema With a Conscience.

Respect the Process

Play Episode Listen Later May 23, 2025 97:20


Director Bryan Buckley, a two-time Oscar-nominated writer/director, has earned the nickname “King of the Super Bowl” from The New York Times for directing 71 Super Bowl commercials since 2000. A co-founder of Hungry Man, Buckley's work has been recognized with over 60 Cannes Lions (including two Grand Prix wins), multiple Emmys, a DGA Award, and induction into the MoMA permanent collection. In 2022, he was named the world's most awarded commercial director by The One Show and D&AD. He's also been honored as Adweek's Commercial Director of the Decade and one of Creativity Magazine's 50 Best Creative Minds of the last 25 years. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! DIRECTING ACTOR LIVE SEMINAR ON FILMMAKERS ACADEMY Monday, May 19th at 10am Pacific, I'll be live on the FA platform. Join me for an all-encompassing look at my process for working with actors, from casting to final cut. ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY20Save hugely on Magic Mind with this link. — This link is the way.  Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

YouTube Creators Hub
Mastering YouTube Growth: Insights from Shine Talent Group's Joanna Fowler

YouTube Creators Hub

Play Episode Listen Later May 16, 2025 37:12 Transcription Available


In this episode of the YouTube Creators Hub Podcast, we dive deep into the world of content creation with Joanna Fowler, Head of Talent at Shine Talent Group. Joanna shares her journey from being a YouTube creator to becoming an expert strategist at one of the leading influencer talent agencies. We discuss the importance of using both long-form and short-form content, strategies for building a strong community, and effective monetization techniques. Joanna also provides practical insights on storytelling, engagement, and the role of AI in content creation. Whether you're a budding YouTuber or an established creator, this episode is packed with invaluable advice to help you take your channel to the next level. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

The CMO Whisperer
Create the Demand to Collect the Demand: Jenny Wall on Marketing That Moves People

The CMO Whisperer

Play Episode Listen Later May 16, 2025 33:46


My guest this week is Jenny Wall, Chief Marketing Officer at VideoAmp, a company that's transforming the world of media measurement and advertising performance. With over 30 years of experience leading marketing for some of the most iconic entertainment and tech brands—including HBO, Netflix, Hulu, and Nickelodeon—Jenny is known for creating bold, innovative campaigns that not only drive results but shape culture. She's also been recognized as one of Adweek's most influential women in advertising. 

Inner Sircle
Social Media Week 2025:  WHAT WAS SAID

Inner Sircle

Play Episode Listen Later May 16, 2025 3:55


 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

Adpodcast
Albert Thompson - Managing Director, Digital Innovation - Walton Isaacson

Adpodcast

Play Episode Listen Later May 10, 2025 21:34


While carrying the “ethos” of a Marketing Technologist to many enterprises, He's always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today's conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.He's been an audience "segmentation specialist" for clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Some of them include the likes of Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.His vantage point is oriented around enhancing a clients' Brand building efforts through ROI driven programs that leverage unique consumer insights and deliver relevant customer experience. I've always thought outside the traditional framework to solving business problems because the only thing constant is EVOLUTION. He has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events.  In the past, he's participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown.  Tune into the  HYPERLINK "https://protect-us.mimecast.com/s/IvUyCwp2q2H2LpTVv9A2?domain=open.spotify.com" The Transient Identiti, podcast which chronicles the Voice of the Consumer.Other than Strategic Intuition and the Human Truths in Marketing, "gratitude" is one thing he value deeply in business. Meaning, being grateful for how open-minded he's been to constantly challenge and even disrupt my own thinking!

It's No Fluke
E176 Carolyn Pollock: Investing in Brand Messaging to Reduce Lower Funnel Costs

It's No Fluke

Play Episode Listen Later May 9, 2025 45:27


Carolyn Pollock is a visionary brand builder who has transformed some of the most iconic brands in North American retail. As Chief Marketing Officer at Tailored Brands (parent company of Men's Wearhouse and Jos. A. Bank), Carolyn led a sweeping brand and creative relaunch, reshaping customer perceptions and driving measurable gains in awareness, consideration, and loyalty.Known for her bold approach to social and influencer marketing, she helped Tailored Brands claim 26% of all TikTok impressions in men's apparel and increased social ROAS by 23%, all while leading a 25% improvement in overall marketing ROI. She combines creative instinct with data-driven execution—whether it's building campaigns that spark conversation or scaling performance strategies that deliver growth.Carolyn previously served as Managing Partner at RevelOne, and held brand leadership roles at eBay, Thumbtack, and Timbuk2. She's a frequent advisor to industry leaders like Google and Salesforce, and was recently named to Adweek's AI Trailblazers Power 100.

Live Greatly
Thriving in Diverse Environments with Stephanie Chung, Author of Ally Leadership: How to Lead People Who Are Not Like You

Live Greatly

Play Episode Listen Later May 6, 2025 32:24


On this Live Greatly podcast episode, Kristel Bauer sits down with Stephanie Chung, the first African-American president of a private aviation company and the author of Ally Leadership: How to Lead People Who Are Not Like You. Kristel and Stephanie discuss some keys to thrive in environments with people who aren't like you and lots more.  Tune in now!  Key Takeaways From This Episode: A look into Stephanie's book Ally Leadership: How to Lead People Who Are Not Like You Some challenges that leaders and employees are currently facing and how to overcome them How to navigate the fear of being canceled  The importance of realizing that you have a privilege ABOUT STEPHANIE CHUNG  Stephanie is not just an #1 international best-selling author; she's a force of strategic innovation, a beacon of change, and a titan in the world of business growth and human capital management. With over 30 years of experience, Stephanie has cultivated a reputation for turning challenges into opportunities and transforming growing businesses into thriving hubs of success. As a pioneering woman of color in the aviation sector, Stephanie has ascended to top executive roles, influencing industry standards and driving impactful growth. Her tenure as Chief Growth Officer at Wheels Up and President at JetSuite is marked by innovative strategies that significantly expanded membership and redefined brand positioning. As an aviation trailblazer, Stephanie has 35 years of aviation experience, from a baggage handler to being the first African-American private aviation company president. Never meeting an expectation she didn't plan on surpassing, she led a private aviation sales team that beat their quota of almost $1B every year. Apart from her executive accomplishments, Stephanie is a highly sought-after keynote speaker and author whose work has been translated into 60 different languages. Her works, particularly in applying neuroscience to sales and leadership, offer groundbreaking and practical strategies for professional growth. Her engaging and practical insights have made her a top rated speaker for events and organizations in search of deeper, longer lasting, change. Stephanie's influence also extends to her board roles with organizations like the Make-A-Wish Foundation and the National Business Aviation Association, where her strategic insights have guided significant organizational transformations. At the heart of Stephanie Chung's extraordinary success is her unwavering belief in the strength of human connections, fueling a journey that inspires us all to be better, together.  Stephanie has received numerous accolades. She was named: Adweek's “Women Trailblazers”, Robb Report's “23 Black Visionaries Who are Changing the Luxury World”, WLTH's “Top Women in Travel & Hospitality”, Savoy Magazine's' “America's Most Influential Black Executives, and D CEO Magazines “Top 500” She is listed on the Ebony Power 100, was a contributing columnist for Inc. and Black Enterprise Magazine, and has influence that transcends borders. She is a former contributor to Inc. Magazine and can be seen on ABC, NBC, CBS, and more. Her journey is a testament to the power of strategic thinking, resilience, and unwavering dedication to excellence. Connect with Paula: Order Ally Leadership: How to Lead People Who Are Not Like You TikTok: @thestephaniechung Instagram: @thestephaniechung Linkedin: thestephaniechung YouTube: @Coachstephaniechung Facebook: TheStephanieChung Website: www.stephaniechung.com  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Video Game Newsroom Time Machine

PCs get upgraded, MSX comes to Europe & Coinop goes cartridge These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in August 1984.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/127470165 7 Minutes in Heaven: Impossible Mission Video Version: https://www.patreon.com/posts/7-minutes-in-127469932     https://en.wikipedia.org/wiki/Impossible_Mission     http://www.mayhem64.co.uk/interview/caswell.htm Corrections: August 1984 Ep - https://www.patreon.com/posts/august-1984-121143199 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://en.wikipedia.org/wiki/Namco     https://archive.org/details/game_machine_magazine_jp     https://machinerobo.fandom.com/wiki/Machine_Robo:_Revenge_of_Cronos      1964: Libraries of the future are online     Popular Electronics Sept. 1964, pg. 28 1974     Atari buys Kee      https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-09-21.pdf  pg. 36 Fred introduced in PCC     https://www.computer.org/csdl/magazine/co/1974/08/020031/13rRUB7a13N        https://en.wikipedia.org/wiki/COSMAC_ELF     https://en.wikipedia.org/wiki/Joyce_Weisbecker     https://www.youtube.com/watch?v=GSlDY6ZPIvY 1984 Toy stocks rally     Traditional toys soar as electronic games flash 'Tilt', The San Diego Union-Tribune, September 2, 1984, Section: Business, Pg 1-8, Byline: Don Bauder             Plastic robots from Japan changing the shape of the toy market, Christian Science Monitor (Boston, MA), September 21, 1984, Friday, Section: Business; Pg. 19, byline: Francine Kiefer Nintendo preps for cartridge future     Replay September 1984, pg. 3      Williams enters new production year with caution     Replay September 1984, pg. 3     https://www.mobygames.com/game/17500/star-wars-return-of-the-jedi/      Coin op revenue hit over drinking age laws     Replay September 1984, pg. 7     https://www.wgbh.org/podcasts/the-big-dig     https://youtu.be/7zr4RBw5un4?si=euu-naPtomBbqME3 Tower of Druaga gets write up in Super Soft     Super Soft Magazine, September 1984, pg. 2     https://www.mobygames.com/game/19625/the-tower-of-druaga/          Save the 7800 campaign started     https://archive.org/details/computer-entertainer-3-6/page/93/mode/1up?view=theater     https://fanlore.org/wiki/History_of_Star_Trek_Fan_Campaigns Atari renegotiating Lucasfilm deal     https://archive.org/details/computer-entertainer-3-6/page/88/mode/1up?view=theater      Chip maker feels video game fall     "GOULD'S WOES SPUR STOCK DROP, The New York Times, September 7, 1984, Friday, Late City Final ,Edition, Section: Section D; Page 1, Column 6; Financial Desk, Byline: By ERIC N. BERG     https://en.wikipedia.org/wiki/Gould_Electronics" Atari Japan to close     Atari Inc. planning to pull out of the Japanese market, The Japan Economic Journal, September 25, 1984, Section: SERVICE/LEISURE/FOOD; Pg. 17 No mention of video games in Playthings     Playthings, September 1984      Upgrade your PC     Creative Computing September 1984 pg. 125 Commodore and Atari target the middle     Commodore, Atari Spar in Mid-Price Fight, ADWEEK, September 3, 1984, Eastern Edition, Byline: Gail Belsky     https://archive.org/details/popular-computing-weekly-1984-09-27/page/n4/mode/1up?view=theater Computer Entertainer doesn't believe Atari can deliver     https://archive.org/details/computer-entertainer-3-6/mode/1up?view=theater Sinclair financials dissapoint     https://archive.org/details/popular-computing-weekly-1984-09-27/mode/1up?view=theater     https://en.wikipedia.org/wiki/Sinclair_QL Byte reviews the QL     https://www.worldradiohistory.com/Archive-Byte/80s/Byte-1984-09.pdf  pg. 415 Amstrad disk drive announced     https://archive.org/details/popular-computing-weekly-1984-09-27/page/n3/mode/1up?view=theater     https://en.wikipedia.org/wiki/Amstrad_CPC Europe to get MSX'd      MSX home computers to be shipped to Europe, The Japan Economci Journal, September 4, 1984, Section: Information Processing, Pg. 14     https://archive.org/details/popular-computing-weekly-1984-09-27/mode/1up?view=theater     https://archive.org/details/popular-computing-weekly-1984-09-20/page/n4/mode/1up?view=theater Philips ready to launch MSX machine     https://archive.org/details/popular-computing-weekly-1984-09-06/mode/2up?view=theater     https://en.wikipedia.org/wiki/Philips_VG_8000 Plus 4 delays will limit supply     https://archive.org/details/popular-computing-weekly-1984-09-13/mode/2up?view=theater       https://archive.org/details/popular-computing-weekly-1984-09-20/page/n21/mode/1up?view=theater The C16 kills the Vic20 in Europe     https://archive.org/details/popular-computing-weekly-1984-09-13/mode/2up?view=theater Currys gives up on PC market     Company Briefing: Currys cuts its Micro-C losses / Micro computer shops closed, The Guardian (London), September 4, 1984 Elite released     https://archive.org/details/popular-computing-weekly-1984-09-27/page/n67/mode/1up?view=theater Deus Ex Machina brings multimedia home     https://archive.org/details/popular-computing-weekly-1984-09-06/mode/2up?view=theater       https://archive.org/details/popular-computing-weekly-1984-09-13/page/n59/mode/2up?view=theater     Complete Playthrough: https://youtu.be/WhtI3BEgZwE?si=18V8aCTW6H6ek52l The Mimi travels to the Apple II     'Voyage of the Mimi'' Beckons Youngsters to Science Careers, The Associated Press, September 10, 1984, Monday, PM cycle, Byline: By LEE MITGANG, AP Education Writer     https://en.wikipedia.org/wiki/The_Voyage_of_the_Mimi       https://archive.org/details/VoyageOfTheMimi4amCrack/Voyage%20of%20the%20Mimi%20-%20Rescue%20Mission%20title%20screen.png Find the treasure... using your computer!     Paperback Picks, United Press International, September 4, 1984, Tuesday, BC cycle, Section: Lifestyle     https://en.wikipedia.org/wiki/Treasure:_In_Search_of_the_Golden_Horse Melbourne returns to Middle Earth     https://archive.org/details/Computer_Video_Games_Issue_035_1984-09_EMAP_Publishing_GB/page/n21/mode/2up?view=theater           https://www.mobygames.com/group/7319/the-tolkien-software-adventure-series/ Ultimate announces "the first step in a new generation of computer adventure simulation developments."         https://archive.org/details/popular-computing-weekly-1984-09-27/page/n4/mode/1up?view=theater Beach Head to get Speccy port     https://archive.org/details/Computer_Video_Games_Issue_035_1984-09_EMAP_Publishing_GB/page/n23/mode/2up?view=theater         https://archive.org/details/Computer_Video_Games_Issue_035_1984-09_EMAP_Publishing_GB/page/n25/mode/2up?view=theater Activision licenses to Japan     https://archive.org/details/popular-computing-weekly-1984-09-27/page/n4/mode/1up?view=theater       https://archive.org/details/popular-computing-weekly-1984-09-20/page/n11/mode/1up?view=theater Synapse sues Atari     https://archive.org/details/popular-computing-weekly-1984-09-06/mode/2up?view=theater IBM enters office suite market and shoots down Kmart. p Jr rumor     IBM in Merger Talks With Rolm / Unveils New Software, The Associated Press, September 25, 1984, Section: Business News, Byline: James F. Peltz      Software Toolworks cooking book     No Headline in Original, PR Newswire, September 25, 1984 PC Paintbrush announced     https://www.worldradiohistory.com/Archive-Byte/80s/Byte-1984-09.pdf  pg. 9      SEC goes digital     S.E.C. inaugurates computer filing system,  The New York Times, September 25, 1984, Section D, Page 1, Column 1, byline: Kenneth B. Noble         https://www.nytimes.com/1984/09/25/business/sec-inaugurates-computer-filing-system.html NABU on the ropes     In Danger of Folding, The Associated Press, September 19, 1984, Section: Business News, Byline: Norman Black Viewdata still not catching on..     Futures (Micro Guardian): How the Post Office failed to deliver / Prestel, The Guardian (London), September 13, 1984     https://archive.org/details/popular-computing-weekly-1984-09-20/page/n4/mode/1up?view=theater        https://en.wikipedia.org/wiki/Compunet Viewtron user profile     No Headline in original, PR Newswire, September 14, 1984, Dateline: Miami, Sept. 14 Publishing     Computer Magazine boom busts     Bloom Fades in Computer Magazine Market, The Associated Press, September 30, 1984, Sunday, BC cycle, Section: Business News, Byline: By SKIP WOLLENBERG, AP Business Writer Computer makers prep for Xmas ad blitz     Dreaming of a Byte Christmas, ADWEEK, September 3, 1984, All Editions, Section: Special Report; Fall Preview 1984; Computers, Byline, Gail Belsky Scott Cohen's Zap! released     Business Today; Will Atari be brought back with needed combination of creativity and pragmatism, September 27, 1984, Thursday, BC cycle, Section: Financial, Byline: By GAIL COLLINS, UPI Business Writer        https://archive.org/details/zaprisefall00cohe      FCC helps fight coinop piracy     Play Meter, September 1. 1984, pg. 12 Electronic smuggling on the rise in Brazil     Contraband of Electronic Components Grows in Brazil, The Associated Press, September 22, 1984, Saturday, BC cycle, Section: Business News, Byline: By STAN LEHMAN, Associated Press Writer Activision sues Revco     Activision; Amending lawsuit against Revco, Business Wire, September 26, 1984 Psychics didn't see crash coming...     No Headline In Original, United Press International, September 13, 1984, Thursday, PM cycle, Section: Domestic News        https://www.upi.com/Archives/1984/09/13/The-psychic-consulting-firm-Delphi-Associates-must-not-have/1212463896000/        https://psi-encyclopedia.spr.ac.uk/articles/russell-targ Video Games go ART!     HORIZONS-Art; Nuclear disarmament art exhibit premieres, United Press International, September 30, 1984, Sunday, BC cycle, Section: Domestic News, Byline: By DAN SUSSMAN     https://www.vdb.org/titles/mike-builds-shelter        https://www.mobygames.com/game/73468/mike-builds-a-shelter/        https://rhizome.org/editorial/2015/jun/16/mike-builds-shelter/ CAD CAM computervision      Market Outlook; All agree CAD/CAM sales will soar, Industry Week, September 17, 1984, Section: INFORMATION, Management; Pg. 111, Byline: John Teresko     1981: How COMPUTER GRAPHICS Will Change the World | Horizon | Retro Tech | BBC Archive  https://youtu.be/W8-54-9J9ns?si=uB01CAs8znTVmZfx      Senior's test their skills on Crystal Castle     ELDERLY TEST COORDINATION WITH VIDEO GAME, The New York Times, September 9, 1984, Sunday, Late City Final Edition, Section: Section 1; Part 2; Page 56, Column 2; Metropolitan Desk, Byline: AP, Dateline: PARSIPPANY, N.J., Sept. 8 Nolan is back!     "AXLON-GAMES; Nolan Bushnell returns to game business with new firm, Business Wire, September 24, 1984, Monday     https://boardgamegeek.com/boardgamepublisher/2242/axlon        https://gdri.smspower.org/wiki/index.php/Axlon Dragon's Lair debuts on Saturday morning     https://en.wikipedia.org/wiki/Dragon%27s_Lair_(TV_series) Mylstar RIP     Coke unit to close video game maker, United Press International, September 24, 1984, Monday, BC cycle, Section: Financial     https://en.wikipedia.org/wiki/Gottlieb Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras  

It's No Fluke
E164 Dakota Lowe: Climbing Cringe Mountain

It's No Fluke

Play Episode Listen Later Apr 23, 2025 35:55


Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom's social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency's first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast Company, the Clio Awards, the Webby Awards, and (of course) the Shorty Awards, Dakota's work has earned various industry honors. With a passion for mentorship and a deep understanding of digital culture, Dakota thrives on helping brands break through the noise—always ready to connect, strategize, and cheer you on (just don't ask for free deodorant). You can find her on LinkedIn and Substack.

Yeah, That's Probably an Ad
Introducing ADSPEAK from ADWEEK

Yeah, That's Probably an Ad

Play Episode Listen Later Apr 14, 2025 1:07


Love it or hate it, advertising is the ultimate broker of power and influence in the world today. Adspeak, hosted by Adweek editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people and companies that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

Raising Your Antenna
Disrupting Climate Deception

Raising Your Antenna

Play Episode Listen Later Apr 14, 2025 20:32


In this episode of the Age of Adoption podcast, host Keith Zakheim welcomes Duncan Meisel, Executive Director of Clean Creatives, an organization challenging PR and advertising agencies to reject fossil fuel clients. Drawing from his background in climate NGO communications, Duncan has pioneered a global movement to eliminate ties between creative agencies and fossil fuel companies. The conversation explores how Clean Creatives provides a pledge for agencies and brands, targets those working with polluters, and confronts the conflicts of interest that arise when agencies serve both sustainability-focused clients and fossil fuel companies simultaneously.Despite current political headwinds facing climate initiatives, Duncan maintains an optimistic outlook grounded in planetary urgency and market fundamentals. He highlights how twice as much capital now flows into renewable energy compared to fossil fuels, and emphasizes that engagement typically increases during challenging political climates. For businesses navigating the climate transition, Duncan stresses the importance of focusing on material climate impacts that directly affect bottom lines—like insurance companies losing advertising revenue due to climate disaster—and building strategic plans that position organizations for success when the pendulum inevitably swings back toward climate action.Duncan Meisel, Executive Director of Clean Creatives, leads a global movement challenging advertising and PR agencies to cut ties with fossil fuel companies through their industry pledge system. Drawing from his background in climate NGO communications at organizations like 350.org, Duncan identifies how agencies serve conflicting interests when representing both sustainability-focused brands and fossil fuel clients. In this episode, he reveals the concerning "climate doomer" mentality among many agency professionals working with polluters and explains how Clean Creatives connects the dots between climate impacts and business consequences—like State Farm's $8 million Super Bowl ad cancellation due to climate disasters while their agency also represented Exxon. Despite current political headwinds, Duncan maintains that planetary urgency and strong market fundamentals, including twice as much capital flowing to renewables versus fossil fuels, provide reasons for optimism in the climate transition. Based in Austin, Texas, Duncan has been recognized as one of Adweek's Young Influentials and PRovoke Media's Innovator 25.In This Episode: (00:00) Introduction - Duncan Meisel of Clean Creatives(03:39) Duncan explains Clean Creatives' mission and fossil fuel pledge(07:44) Discussion of agency conversations and rationalizations for fossil fuel work(11:06) Brand perspective on agencies with fossil fuel clients(14:42) Duncan shares his Age of Adoption story amid political challenges(18:07) Clean Creatives' tactical focus on materiality and real impactsShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show:  The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Duncan Meisel LinkedInClean Creatives WebsiteAntenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn

On Brand with Nick Westergaard
H&R Block on Reinventing Relevance for Gen Z

On Brand with Nick Westergaard

Play Episode Listen Later Apr 7, 2025 31:57


Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She's led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world's top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, New York Women in Communications' Matrix Award Honoree, Business Insider's 25 Most Innovative CMOs, Forbes' World's 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor's degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

The CMO Corner
S5 E2: DNA Brand Architects, Founder & Chief Architect - Sylvester Chauke | 13 years of DNA

The CMO Corner

Play Episode Listen Later Apr 7, 2025 48:04


Sylvester Chauke, is what I define as a maverick in the brand, marketing and communications world globally. Chauke has led one of the biggest agencies that has come out of the African Continent. As the founder of DNA Brand Architects, the agency has created a much-needed voice in the PR landscape in Africa. DNA boasts an impressive haul of accolades, including ICCO World's Best, PRISM Large PR Agency of the Year (2021, 2022, and 2023), IABC Best of the Best, and a spot on Adweek's Top 100 Fastest GrowingAgencies in the World in 2023. Sylvester's vision continues to challenge the industry with bold, culturally resonant storytelling. With a trophy shelf that's anything but bland, Sylvester has been named CNBC All Africa Young Business Leader of the Year and serves on several influential boards,including the World Economic Forum Global Shapers Advisory Council, theUniversity of Johannesburg Advisory Council, and the SA State Theatre. He's a TEDspeaker and authored the unapologetically inspiring Stand Against Bland.Driven by a fiery passion for creativity and transformation, Sylvester championsAfrican excellence—not as a distant dream but as a dynamic, living reality. For him,creativity is more than an art; it's a force that shapes how we see the world and howAfrica tells its story to the world.I hope the interview is helpful and something you can enjoy!

What's Next! with Tiffani Bova
RELOAD: Doing Good, Embracing Discomfort, and the Final Marketing Frontier with Cindy Gallop

What's Next! with Tiffani Bova

Play Episode Listen Later Apr 1, 2025 34:44


Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn't stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe's US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week's Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year.  In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social).    THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier!   TODAY'S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren't addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex.   WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective.   Running time: 34:43   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Cindy Online: LinkedIn Facebook   Cindy's Websites: Cindy's Website Make Love Not Porn   Cindy's TED Talk  

The Learning Leader Show With Ryan Hawk
624: Chris Beresford-Hill - Writing Excellent Cold-Emails, Taking Responsibility of Your Career, Pushing Your Edges, Becoming Dave Matthews' Pen Pal, Building Culture, & Leading a Creative Agency

The Learning Leader Show With Ryan Hawk

Play Episode Listen Later Mar 3, 2025 64:33


Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

Video Game Newsroom Time Machine

30 years ago: Computer industry booms as consoles slump, Nintendo announces Ultra64 & The internet gets scary These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in August 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here: https://www.patreon.com/posts/123352781/edit 7 Minutes in Heaven: Cliffhanger (Amiga) Video Version: https://youtu.be/KZ7J9qEpqxI     https://www.mobygames.com/game/29830/cliffhanger/ Corrections: July 1994 Ep - https://www.patreon.com/posts/july-1994-part-1-116538490         https://www.patreon.com/posts/july-1994-part-2-116538674 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     Defunctland Jim Henson Series - https://youtu.be/BVoGf1JTVeI?si=PBwUInz2t7hBe-Eq     https://en.wikipedia.org/wiki/Information_superhighway     https://en.namu.wiki/w/RX-78%20Gundam     https://fallout.fandom.com/wiki/SPECIAL     https://www.theycreateworlds.com/episodes/TCW164         https://en.wikipedia.org/wiki/Monte_Cook     Wrestling with Games - XBAND - https://youtu.be/k_5M-z_RUKA?si=tuuDxPGj6GnTPc-B     https://en.wikipedia.org/wiki/Steam_(service)               1994: Canada to get their own ratings     New VCR proves 6 heads are better than 1, The Toronto Star, August 11, 1994,Thursday, FINAL EDITION, Section: FAST FORWARD; Pg. F2, byline: BY ROBERT WRIGHT TORONTO STARON THE EDGE California presses forward with video game violence bill     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/   pg. 29       https://www.latimes.com/archives/la-xpm-1994-04-13-mn-45306-story.html IDSA board selected     Mattel takes a second look at games     Mattel Hires Sega Executive, The Associated Press, August 2, 1994, Tuesday, BC cycle Square goes public     CORPORATE PROFILE: SQUARE, Jiji Press Ticker Service, AUGUST 5, 1994, FRIDAY Japanese companies playing with fire     "As derivatives proliferate, so do worries Companies try to control risks from transactions intended to rein in costs but which can backfire, The Nikkei Weekly (Japan), August 15, 1994, Section: FINANCE; Pg. 13, Byline: BY ASAKO ISHIBASHI Staff writer" Acclaim buys Valiant     ACCLAIM ACQUIRES VOYAGER COMMUNICATIONS FOR $65 MILLION Marks Company's Diversification into Comic Book Publishing, Business Wire, August 2, 1994, Tuesday     https://en.wikipedia.org/wiki/Comic_book_collecting#Bust_of_the_speculator_market UK video rental market embraces games... illegally     Games Spark Sagging U.K. Vid Biz; But Many Don't Have Licenses To Rent Them, Billboard, August 13, 1994, Section: HOME VIDEO; Pg. 76, Byline: BY PETER DEAN     Sonic out to zap the 'swapping' boom, The Scotsman, August 23, 1994, Tuesday, Byline: By Chris Mullinger UK teens tune out to games      MEDIA GUARDIAN: LUST FOR NASTIES AND HARD NEWS, The Guardian (London), August 8, 1994, Section: THE GUARDIAN FEATURES PAGE; Pg. T17      Sega announces US theme park     Universal Teams With Sega on Theme Park, Disneyland Annex Scaled Back, The Associated Press,  August 12, 1994, Friday, AM cycle, Section: Business News, Byline: By E. SCOTT RECKARD, AP Business Writer     Report: Sega Plan to Open 50 High-Tech Theme Parks in U.S., The Associated Press, August 16, 1994, Tuesday, BC cycle, Section: Business News Sega buys Data East Pinball     Sega acquires Data East Pinball, Business Wire, August 26, 1994, Friday Doom coming to arcades     DOOM IS ALL AROUND US, Business Week, August 1, 1994, Business and Industry, Section: Pg. 72;        https://doom.fandom.com/wiki/Trivia         https://www.doomworld.com/forum/topic/112509-share-your-epic-doom-related-stories/ Atari Games President passes     Play Meter, August 1994, pg. 32 Hasbro readies to enter VR market     No Headline In Original, ADWEEK, August 15, 1994, Eastern Edition, Byline: By Jennifer Comiteau and Penny Warneford, with Cathy Taylor        https://www.unseen64.net/2018/10/04/hasbro-toaster-virtual-reality-console/ Begone Project Reality, all hail Ultra 64     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/  pg. 28      Sega teams up with Hitachi in Japan     HITACHI SALES TO HELP SEGA MARKET VIDEO GAMES, Jiji Press Ticker Service, AUGUST 3, 1994, WEDNESDAY             Sega, Hitachi Sales link up to sell video game machine, Japan Economic Newswire, AUGUST 3, 1994, WEDNESDAY Sega buys Cross Products     The leading video game development tool, Business Wire, August 15, 1994, Monday         https://segaretro.org/Cross_Products         https://web.archive.org/web/19961227100911/http://www.crossprod.co.uk/      Jaguar CD to launch by Xmas     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/  pg. 29     ATARI CORP. ANNOUNCES SECOND QUARTER 1994 RESULTS, PR Newswire, August 1, 1994, Monday - 19:55 Eastern Time, Section: Financial News Sanyo gives console market a TRY     SANYO TO RELEASE INTERACTIVE GAME MACHINE TRY, Jiji Press Ticker Service, AUGUST 31, 1994, WEDNESDAY 3DO announces losses     Video Game System Company Posts $ 16.1 Million First-Quarter Loss, The Associated Press, August 11, 1994, Thursday, AM cycle, Section: Business News     COMPANY NEWS; SHARES OF 3DO SOAR ON FORECAST FOR NEW SYSTEM, The New York Times, August 24, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 3; Column 1; Financial Desk ; Column 1;                3DO UNVEILS PLANS TO BOOST POWER OF GAME PLAYERS, WALL STREET JOURNAL, August 25, 1994, Thursday, Section: Section B; Page 8, Column 4, Byline: BY JIM CARLTON              ANOTHER KEY EXEC DEPARTS O&M'S, INTERACTIVE GROUP; 3DO POWERS UP TO MEET COMPETITION; INTERACTING:; OTHER NEWS: Advertising Age, August 29, 1994, Section: Pg. 14 Mortal Friday gets $10 million budget     ACCLAIM'S 'MORTAL KOMBAT II' PREPARED TO STRIKE ON 'MORTAL FRIDAY,' SEPTEMBER 9; Company Spending Over $10 Million on Global Launch, Business Wire, August 4, 1994, Thursday     https://archive.org/details/Computer_Gaming_World_Issue_121/page/n29/mode/2up Acclaim buys into FMV    Playthings, August 1994, pg. 19           https://archive.org/details/GamePro_Issue_061_August_1994/page/n157/mode/1up?view=theater Macromedia and Microware want to bring PCs and ITV together     Agreement to Make Computer Programs Available for Interactive TV Use, The Associated Press, August 1, 1994, Monday, AM cycle, Section: Business News, Byline: By STEVEN P. ROSENFELD, AP Business Writer       https://en.wikipedia.org/wiki/Macromedia        https://en.wikipedia.org/wiki/Microware      Computer industry profits boom     Not drowning, waving at profits, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Mass Storage; Pg. 34 SPA reports huge boom in sales     "NORTH AMERICAN PC SOFTWARE SALES REACH $1.48 BILLION, IN FIRST QUARTER 1994; HOME EDUCATION SALES LEAD GROWTH -- UP 128%, PR Newswire, August 8, 1994, Monday - 14:29 Eastern Time, Section: Financial News" CDRom bundles discouraging sales         Dataquest Consumer Survey Shows Where CD-ROM Title Developers Can Be Successful, Business Wire, August 8, 1994, Monday     Sirius Publishing to release long-awaited 5-ft. 10-Pak Volume II, Business Wire, August 8, 1994, Monday     https://archive.org/details/PC-Player-German-Magazine-1994-08/page/n15/mode/2up     https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up Flash memory prices tumbling     Not drowning, waving at profits, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Mass Storage; Pg. 34        https://en.wikipedia.org/wiki/Flash_memory Cyrix to take on AMD     Infoworld August 8, 1994, pg. 5 Employers begin to crackdown on games     Games they play, The Times, August 1, 1994, Monday, Section: Business, Byline: Jon Ashworth Microsoft targets "loosely supervised Executives"     SUNDAY, August 7, 1994; Playing Games at Work, The New York Times, August 7, 1994, Sunday, Late Edition - Final, Distribution: Magazine Desk, Section: Section 6; ; Section 6; Page 12; Column 1; Magazine Desk ; Column 1; MacPlay expands lineup     Playthings, August 1994, pg. 44 Ad game business booming in Germany     https://archive.org/details/PC-Player-German-Magazine-1994-08/page/n29/mode/2up Media Vision collapse profiled     https://archive.org/details/Electronic-Games-1994-08/page/10/mode/2up     https://archive.org/details/Electronic-Games-1994-08/page/12/mode/2up Victormaxx announces Cybermaxx     Virtual Reality Headset For PCs A Reality, Newsbytes News Network, August 5, 1994       http://videogamekraken.com/cybermaxx-by-victormaxx Mice go 3D     Echoes of Silicon Valley, Agence France Presse -- English, August 04, 1994 08:13 Eastern Time, Section: Domestic, non-Washington, general news item, Dateline: PALO ALTO, California, Aug 4         https://www.ebay.com/itm/304724946528 Microprose to bring Magic to PC         IT'S IN THE CARDS' FOR MICROPROSE(R) AND WIZARDS OF THE COAST(R);PR Newswire, August 10, 1994, Wednesday - 17:23 Eastern Time, Section: State and Regional News     https://www.mobygames.com/game/530/magic-the-gathering/        https://www.mobygames.com/game/6274/magic-the-gathering-battlemage/ Star Trek licenses are a mess     https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up TEN to bring SimCity online     Total Entertainment Network will feature online debut of popular SimCity, game, Business Wire, August 10, 1994, Wednesday      The web becomes a scary place     E-mail evil, The Jerusalem Post, August 4, 1994, Thursday, Section: OPINION; Pg. 6,  Byline: SANDY ROVNER Siliwood goes Online     DISNEY, AMERITECH, BELLSOUTH AND SOUTHWESTERN BELL PLAN ALLIANCE TO DEVELOP AND OFFER VIDEO SERVICES, PR Newswire, August 8, 1994, Monday - 13:31 Eastern Time, Section: Financial News Fujitsu brings habitat back to USA     Fujitsu to start 'cyberspace' game business in U.S., Japan Economic Newswire, AUGUST 10, 1994, WEDNESDAY Computer Porn outpacing UK lawmakers     https://archive.org/details/Atari_ST_User_Issue_103_1994-08_Europress_GB/page/n39/mode/2up Labor promises telecommunications reform     Party line for fun and games, The Times, August 5, 1994, Friday, Byline: Emma Woollacott        https://en.wikipedia.org/wiki/Mercury_Communications Interactive TV license purchasers default     SOME TOP BIDDERS AT AIRWAVE AUCTION FAILING TO PAY UP, Pittsburgh Post-Gazette (Pennsylvania), AUGUST 12, 1994, FRIDAY, SOONER EDITION, Section: BUSINESS, Byline: BLOOMBERG BUSINESS NEWS Acorn enters set top box market     https://archive.org/details/AcornUser145-Aug94/page/n7/mode/2up      Ziff Davis buys Compute     ZIFF-DAVIS ACQUIRES ASSETS OF COMPUTE MAGAZINE; COMPUTER LIFE AND FamilyPC'S ADVERTISERS TO GET UNEXPECTED BONUS CIRCULATION, PR Newswire, August 8, 1994, Monday - 19:06 Eastern Time Teenage reviewers on the rise     Teenage games writers get to call the shots, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Pg. 40, Byline: Amy Harmon Computer game book rights up for grabs     Book Notes, The New York Times, August 3, 1994, Wednesday, Late Edition - Final, Distribution: Cultural Desk, Section: Section C; ; Section C; Page 20; Column 5; Cultural Desk ; Column 5;,Byline: By Sarah Lyall         https://en.wikipedia.org/wiki/List_of_novels_based_on_video_games Disney gets MYST rights     Out of the 'Myst': Disney plays game for book, film; Hit CD-ROM software is going Hollywood, The Hollywood Reporter, August 11, 1994, Thursday, Byline: Scott Hettrick Stormfront to simulate strike season     PENDING BASEBALL STRIKE PROMPTS VIDEO GAME DEVELOPER TO PINCH HIT FOR REAL THING, PR Newswire, August 12, 1994, Friday - 09:02 Eastern Time, Section: Financial New          Real Unreal Baseball, The Associated Press, August 17, 1994, Wednesday, PM cycle, Section: Sports News, Byline: By JIM LITKE, AP Sports Writer     Indians overtake White Sox in AL Central; Braves, Expos torrid in Nintendo, Baseball League, Business Wire, August 21, 1994, Sunday Leonard Herman releases Phoenix     https://www.latimes.com/archives/la-xpm-1994-04-13-mn-45306-story.html  pg. 32      Nintendo ordered to pay $208 million     Nintendo U.S. unit told to pay 208 mil. dlrs in damages, Japan Economic Newswire, AUGUST 2, 1994, TUESDAY      https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up     No Headline in Original, Ad Day, August 8, 1994, Section: Corridor Talk Pg. 38, byline: Kevin Kerr Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras    

The Courageous Podcast
Ron Berger - Co-Founder of MVBMS & Adweek Pioneer

The Courageous Podcast

Play Episode Listen Later Feb 19, 2025 64:38


Picture an era when advertising didn't just sell products—it shaped culture. That's the legacy Ron Berger helped build, from co-founding the 700-person agency MVBMS with Tom Messner, Barry Vetere, Louise McNamee, and Bob Schmetter to penning era-defining taglines like “Time to Make the Donuts” and “Subway Eat Fresh.” In this episode, Ryan reconnects with his former boss to explore how Ron helped launch Adweek and nurtured a culture of candid collaboration over empty hierarchies. Drawing a line between sports competition and creative excellence, he explains why teamwork, accountability, and “impact winning” have always been at the core of his leadership style. Ron also shares on building a culture at MVBMS that prized strategic clarity over trendy cool.

Coco Mocoe Tarot
The Internet Hates Female-Founded Brands: Poppi Vs. Olipop

Coco Mocoe Tarot

Play Episode Listen Later Feb 18, 2025 26:59


This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before.But what I don't agree with is the anger over them seeming “out-of-touch”.Why is it “out-of-touch” for Poppi to send out temporary vending machines to influencers but not “out-of-touch” for Dunkin Donuts to pay Ben Affleck $10-million dollars for 30-seconds?My theory: the internet hates female-founded brands that market to a primarily female demographic. This is compounded by the fact that the influencer space is dominated by women. Poppi is a brand with a front-facing, female founder. Her name is Allison Ellsworth. Even though it was co-founded with her partner, Stephen, she is the one who often appears on camera and was even the face of their video response on TikTok as the controversy kicked up.Olipop, Poppi's biggest founder, began leaving comments in TikTok videos claiming the vending machines were $25,000. Something that was debunked by AdWeek and something Ellsworth disputes, as well. But because Olipop is founded by two men, no one is calling them “catty”, “jealous” or “b****y” for spreading rumors about a competitor in TikTok comments. If a female-founded brand did that, there would be hell to pay.As always, there is no right or wrong answer here. Keep it respectful in the discussions on Substack, as you always do.And thank you for being a coconut! ❤️

Stop The Scroll w/ Brianna Doe
B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Feb 11, 2025 22:35


In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing.=========================================Best Moments:(01:27) Unbounce's acquisition of Insightly and their complementary offerings(03:00) Criteria for selecting influencers for B2B partnerships(05:52) Structuring influencer partnerships on a quarterly basis(08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing(10:11) The importance of allowing influencers to maintain their authentic voice(13:50) The growing significance of humor and personality in B2B marketing(16:00) Predictions and excitement for influencer marketing in 2025(17:12) Strategies for finding the right influencers for B2B partnerships(19:35) The potential for dedicated influencer relationship roles in marketing teams=========================================Guest Bio:Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Stop The Scroll w/ Brianna Doe
NOTION FACES CAMPAIGN BREAKDOWN!

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Feb 11, 2025 7:02


In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.=========================================Best Moments:(00:37) Introduction to the Notion Faces campaign on LinkedIn(01:17) Breakdown of the campaign's execution and strategy(03:20) Analysis of the two main reactions to the campaign(04:32) Brief discussion on combining influencer and affiliate marketing(05:24) Reasons why the Notion Faces campaign was successful(05:53) Addressing criticisms of the campaign(06:22) Key takeaways for marketers from this campaign=========================================Links Mentioned:Notion Faces Campaign=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Arroe Collins Like It's Live
The Super Bowl Is Over But The Commercials Will Live On Breaking It Down With AdWeeks Alison Weissbrot

Arroe Collins Like It's Live

Play Episode Listen Later Feb 11, 2025 10:52


Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

I Am Refocused Podcast Show
Alison Weissbrot executive editor of ADWEEK on the BEST & WORST commercials of Super Bowl 59  

I Am Refocused Podcast Show

Play Episode Listen Later Feb 10, 2025 8:32


ADWEEK COMPLETE SUPER BOWL 59 AD TRACKER Check out EVERY Super Bowl 59 ad below: https://www.adweek.com/brand-marketing/super-bowl-59-ad-tracker-watch-all-commercials-2025/  ALISON WEISSBROT BIO Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

Arroe Collins
The Super Bowl Is Over But The Commercials Will Live On Breaking It Down With AdWeeks Alison Weissbrot

Arroe Collins

Play Episode Listen Later Feb 10, 2025 10:52


Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Michigan's Big Show
* Alison Weissbrot, Executive Editor of ADWEEK

Michigan's Big Show

Play Episode Listen Later Feb 10, 2025 7:30


Superwomen with Rebecca Minkoff
Building the Business and Life of Your Dreams with Kathleen Griffith, a Bestselling Author and Entrepreneur

Superwomen with Rebecca Minkoff

Play Episode Listen Later Jan 30, 2025 34:15


On the SUPERWOMEN podcast this week, I'm joined by Kathleen Griffith, an award-winning business strategist and bestselling author, to talk about her book, “Build Like a Woman: The Blueprint for Creating a Business and Life You Love,” and her path to empowering female entrepreneurs. Kathleen started her career in corporate, working for big advertising agencies, but felt that her work was engineering insecurity in women rather than emboldening them to do more. She left and founded her own companies: BUILD, a global platform that guides women in transforming their businesses and lives, and Grayce & Co, a female-focused marketing and media consultancy. Her work has been featured in numerous publications, including TIME Magazine, Forbes, The New York Times, Business Insider, and The Wall Street Journal, and she has been recognized as a “Top 40 Disruptor” by ADWEEK, “Leading Woman in Business” by Fast Company, “Creative Innovator” by Condé Nast, “Most Powerful Woman” by Fortune, and more. In this episode, she reflects on finding opportunities in life's challenges, building confidence through setting and achieving goals, and why we, as women, need to forge the right mindset—not just the skillset—to turn our dreams into a reality. Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Kathleen (@kathleengrayce) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen  

The ReLaunch Podcast
Relaunching Through Fearless Change

The ReLaunch Podcast

Play Episode Listen Later Jan 22, 2025 38:10 Transcription Available


When I sat down with Linda Boff, I was struck by her fearless approach to change. From her 20 years at GE, including a decade as CMO, to stepping into a completely new role as CEO, Linda embodies what it means to embrace reinvention. She shared how stepping out of her comfort zone, even when it felt daunting, led to some of her biggest growth moments. Through our conversation, it became clear that resilience, curiosity, and authenticity are her guiding principles, and her journey offers powerful lessons for anyone navigating a major transition.Highlights: Challenger Mindset: The importance of embracing new roles and industries to keep evolving personally and professionally.Balancing Identity: How to navigate the loss of familiar labels while finding purpose in new opportunities.Shifting Perspectives: Fresh eyes and diverse experiences can lead to innovative solutions and growth.Resilience in Transition: How challenges, like corporate restructuring, can spark growth and clarity.Intentional Leadership: Leading with authenticity and fostering collaboration to create lasting impact.About Our Guest:Linda Boff, previously served in the most senior executive positions most recently as Chief Marketing Officer of GE and now joins the creative consulting agency Said Differently as CEO.In 2024 Linda was recognized in the list of Most Entrepreneurial CMO's by Forbes in 2024. In 2023, Linda was awarded a B2B Innovation Lifetime Achievement Award from Adweek.Linda has served on many chairs and boards; currently she is a senior adviser to Citation Capital and Evidenza a Marketing AI firm. Up until 2020 Linda was also a director at Dunkin' Brands Group.In June 2024, Linda joined Said Differently as CEO. Linda worked with the agency in her time at GE and was impressed at their courage to take an untraditional approach to reaching game-changing solutions for their clients.Linda lives in Irvington NY with her husband the pair have two adult children Toby and Nellie and 1 granddaughter Mackenzie.https://saiddifferently.com/Instagram- https://www.instagram.com/lindaboffLinkedIn- https://www.linkedin.com/in/lindaboff/X- https://x.com/lindaboffJoin our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/Interested in being a guest on The ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com

Stop The Scroll w/ Brianna Doe
NOTION FACES CAMPAIGN BREAKDOWN!

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Jan 21, 2025 7:02


In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.=========================================Best Moments:(00:37) Introduction to the Notion Faces campaign on LinkedIn(01:17) Breakdown of the campaign's execution and strategy(03:20) Analysis of the two main reactions to the campaign(04:32) Brief discussion on combining influencer and affiliate marketing(05:24) Reasons why the Notion Faces campaign was successful(05:53) Addressing criticisms of the campaign(06:22) Key takeaways for marketers from this campaign=========================================Links Mentioned:Notion Faces Campaign=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Stop The Scroll w/ Brianna Doe
ABM & INFLUENCER MARKETING

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Jan 7, 2025 25:59


In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns.=========================================Best Moments:(01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters(02:19) Aligning influencer audiences with brand goals(03:55) Importance of understanding brand goals before selecting influencers(05:52) Transitioning from transactional to long-term influencer partnerships(09:41) Methods for finding influencers that address target audiences(13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach(15:27) Importance of maintaining authenticity in influencer content(19:27) Ideal placement of influencers in ABM programs(21:22) Comparing ROI of influencer marketing to performance marketing(23:00) Integration of paid advertising and influencer marketing=========================================Guest Bio:Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Grow Your Law Firm
Maximizing Your Law Firm's Potential Through AI & Data With Christian J. Ward

Grow Your Law Firm

Play Episode Listen Later Jan 3, 2025 34:10


Welcome to episode 260 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext.   Christian J. Ward is focused on expanding data and AI applications in marketing and entrepreneurship. He helps Yext clients identify, value, and structure their knowledge to maximize data value in AI and search. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has executed hundreds of data partnerships worldwide. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters. He founded and sold two structured data companies in financial and media analytics. He has been quoted in publications like The Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes and speaks frequently on data strategy, partnerships, and AI. What you'll learn about in this episode:   1. Why Data Accuracy and Structure Are Critical for Law Firm Growth Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable. Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results. 2. How AI Is Transforming Client Search and Decision-Making AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions. By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels. 3. Why Embracing AI Tools Improves Law Firm Efficiency AI can streamline internal processes, from summarizing briefs to automating client communication and task management. Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction. 4. How Shifting Focus from Ads to Knowledge Sharing Boosts Visibility Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm. Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations. 5. Why Law Firms Must Adapt to AI-Driven Client Journeys Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential. AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.   Resources:  https://www.linkedin.com/in/wardchristianj/ https://www.facebook.com/YextInc?utm_source=yexthomepage&utm_medium=social_icon&utm_campaign=yext_official_facebook https://x.com/yexthttps://www.linkedin.com/company/yext/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

You, Me, Empathy: Sharing Our Mental Health Stories
We Can't Do It Alone: I Am Yours and You Are Mine (with Frederick Joseph)

You, Me, Empathy: Sharing Our Mental Health Stories

Play Episode Listen Later Jan 1, 2025 38:21


On episode 2 of We Can't Do It Alone, Nōn sits down with NY Times bestselling author Frederick Joseph to explore the craft and respite of writing poetry, Black boys and men being whole beings capable of being strong and soft, collective liberation, and how we feel collective care should look like: I am yours and you are mine. Frederick is the author of the heart-stirring poetry collection, We Alive, Beloved. Helpful things mentioned during this episode: Frederick Joseph@fredtjosephWe Alive, BelovedTrans Defense Fund LA Frederick Joseph is a Westchester raised two-time New York Times bestselling author, and a “genius across genres.” His books include a poetry collection, We Alive, Beloved, two books of nonfiction, Patriarchy Blues, and The Black Friend, a collaboration, Better Than We Found It, and a children's book, The Courage to Dream, Black Panther: Wakanda Forever. Joseph's books have been named an Amazon Editors' Pick, notable by the International Literacy Association, Best Children's Book of the Year by Bank Street College, a Cooperative Children's Book Center Choice selection, Booklist Editors' Choice, and more. He has written for The Boston Globe, Essence, Huffington Post, AdWeek, and Cosmopolitan, and won both the Letter Review Poetry prize and a Letter Review Essay prize. His most recent writing on politics and culture can be found on his Substack. He lives with his wife Porsche and dog Stokely in New York City. How you can support Nōn and this independently-run podcast: Leave a 5-star rating and a wildly glowing review for We Can't Do It Alone on Apple Podcasts, Spotify, or wherever you get your pods.Share your helpers with Nōn here and he may (or may not but still be delighted) share your helper on the podcast in season 2.Order The Feely Cards on Amazon, Barnes & Noble, Bookshop.org or your local indie bookseller for yourself and everyone you know.Follow @wecantdoitalone on Instagram. Thank you for listening to We Can't Do It Alone! Don't forget about the helpers. We all need help. Even you.

Leadership Beyond Borders
Encore - Unveiling AI's Trust Revolution

Leadership Beyond Borders

Play Episode Listen Later Dec 31, 2024 51:39


In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that "subjective is what you want, objective is what you need." This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.   Christian J. Ward, the Executive Vice President, and Chief Data Officer at Yext, focused on the expanding applications of data and AI in marketing and entrepreneurship. Yext helps organizations build digital experiences across channels on their  open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization's customers, employees, or partners.    His focus is to help Yext clients identify, value, and structure their knowledge to maximize their data value in AI and search applications. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships worldwide.  Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters, among other roles. He founded and sold two structured data companies, one in financial analytics and the other in media analytics. He has been quoted in publications like the Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes. He speaks frequently on data strategy, partnerships, and the impact of Artificial Intelligence.

The Impostor Syndrome Files
Replay: Learning to Trust Ourselves

The Impostor Syndrome Files

Play Episode Listen Later Dec 31, 2024 39:30


In this episode of the Impostor Syndrome Files, we talk about what my guest this week, Melody Wilding, calls sensitive strivers. The term sensitive strivers refers to those of us who think and feel more deeply than others while also putting a lot of pressure on ourselves to set goals and succeed. This combination of traits tends to leave us more susceptible to self-doubt and impostor syndrome. Here we talk about strategies to help you set clearer boundaries, stop the constant worrying and overthinking, and better manage perfectionism so that you can achieve success on your own terms. About My GuestMelody's work has been featured in The New York Times, The Wall Street Journal, Oprah Magazine, NBC News, and dozens of other high-profile publications. Recently named one of Business Insider's “Most Innovative Coaches,” Melody's client list includes hundreds of CEOs, executives, and top-performers at the world's most successful companies, including Google, Facebook, IBM, Netflix, and more.Her recent speaking engagements include Amazon, Stanford University Graduate School of Business, Walmart, Conde Nast, Rutgers University, Adweek, and many other distinguished organizations. Melody is a licensed social worker with a Masters degree from Columbia University, and a former researcher at Rutgers University. She teaches Human Behavior at Hunter College and is a contributor to Harvard Business Review, Forbes, Fast Company, and Business Insider.Her best-selling book, Trust Yourself: Stop Overthinking and Channel Your Emotions into Success at Work (Chronicle Books) debuted as a #1 New Release in multiple Amazon categories and was selected by Apple Books as a “Best Book of the Month” for May 2021.~Connect with Melody:Websites: www.melodywilding.comBook: www.melodywilding.com/book~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

The Think Marketing Podcast
373: He Found The SECRET to Viral YouTube Titles (For ANY Channel)

The Think Marketing Podcast

Play Episode Listen Later Dec 24, 2024 48:32


Creative Principles
Ep598 - Colin Jeffery, Chief Creative Officer at Doner and Wolfgang

Creative Principles

Play Episode Listen Later Dec 6, 2024 28:39


Colin Jeffrey is the Chief Creative Officer of Doner and Co-Founder of Wolfgang. Under his leadership, Doner was named an Ad Age A-List Standout Agency in 2023. At Wolfgang, Colin has created acclaimed campaigns for brands like Adidas, Panda Express, and NBCUniversal. Recognized as one of the most creative minds in advertising, Colin has appeared on AdWeek's Creative Top 100 list and Business Insider's Most Creative People in Advertising rankings. In this interview, we talk about the impact of AI on the creative process, the need for versatile content that works across different platforms, the rise of branded content and product placement, the increasing importance of nostalgia and IP in advertising, and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

The Business Credit and Financing Show
Dennis Yu: How Can Businesses Master Social Media Ads to Drive Conversions and Growth?

The Business Credit and Financing Show

Play Episode Listen Later Dec 4, 2024 34:30 Transcription Available


Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

The Steve Harvey Morning Show
Faith and Business: BOSS Network is an online community of professional & entrepreneurial women.

The Steve Harvey Morning Show

Play Episode Listen Later Nov 11, 2024 27:23 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marcus Sonnier. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market.  Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop's report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network's longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries.   “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color.  Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith's leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Strawberry Letter
Faith and Business: BOSS Network is an online community of professional & entrepreneurial women.

Strawberry Letter

Play Episode Listen Later Nov 11, 2024 27:23 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marcus Sonnier. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market.  Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop's report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network's longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries.   “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color.  Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith's leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.

The Balanced, Beautiful and Abundant Show- Rebecca Whitman
How Passion fuels Massive Success with Jeff Knauss

The Balanced, Beautiful and Abundant Show- Rebecca Whitman

Play Episode Listen Later Nov 3, 2024 50:17


Jeff Knauss is a serial entrepreneur & angel investor. In 2021, he received an Honorary Doctorate in Humane Letters from SUNY Oswego after graduating in 2007 with a bachelor's degree in public relations with a concentration in marketing.His entrepreneurial journey started as the CEO & Co-founder (alongside his business partner Jake Tanner) of Digital Hyve, a full-service digital marketing agency with offices in Syracuse and Rochester, NY. Digital Hyve was named the 52nd fastest private growing company in the United States by Inc. Magazine in their annual Inc. 5,000 edition and was also named the 5th fastest growing Marketing & Advertising Company in the nation. They were listed on the Inc. 5,000 list 5 years in a row.After scaling Digital Hyve to an 8-figure revenue company, Jeff sold Digital Hyve to an independently owned ad agency, which resulted in DH's 56 employees becoming employee-owners of the business through an ESOP. This has been Jeff's proudest professional moment as it honored the employees that helped build Digital Hyve.Jeff has been featured in Entrepreneur Magazine, Adweek, Inc. Magazine, Fortune Magazine, Facebook.com Success Stories, and multiple television news networks.He is currently a partner and investor in 13 businesses ranging from various startups focused on medical research, professional networking, mobile payment apps, commercial real estate, 3 restaurants (Hidden Fish, Clover's, and XO Taco), diversity recruitment, and e-commerce. Prior to starting Digital Hyve, Jeff spent 8 years in broadcast television.Jeff serves on the Board of Directors of Community Financial System, Inc., a diversified financial services company focused on four main business lines – banking, benefits administration, insurance services and wealth management with total assets over $15 billion. Community Financial System, Inc. is listed on the New York Stock Exchange under the symbol CBU. He also currently serves on the Board of Directors of the SUNY Oswego Foundation.In the past, Jeff has served on the Board of Directors of Byrne Dairy, Food Bank of CNY, United Way of CNY, OCC Foundation, Loretto Foundation, CenterState CEO, and CNYSME.In 2021, Jeff and his wife started the Knauss Family Foundation which focuses on helping break generational poverty cycles through children's health and well-being, education, and career pathing.Jeff lives in Skaneateles, NY with his wife, Heta and 2 children, Max and Lila.Body Transformation System!https://modere.io/NbOyU2Mindset Manifestation Mastermind in Playa Del Carmen, Mexico https://wellnessmarketingltd.com/mindset-manifestation-mastermind/To learn more about Rebecca…https://www.rebeccaelizabethwhitman.com/#home

Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi

Decoder with Nilay Patel

Play Episode Listen Later Oct 17, 2024 64:50


Today's episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek.  I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links:  Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People's Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There's no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The GaryVee Audio Experience
The Marketing Opportunities and Challenges With The Rise Of AI

The GaryVee Audio Experience

Play Episode Listen Later Aug 12, 2024 25:00


Today's podcast episode is an interview I did with Jameson Fleming, Executive Editor at Adweek. We discuss the profound impact of AI on various industries, addressing common fears such as job loss and the rise of deepfakes. I share my two cents on AI's potential in creative fields like music and art, comparing it to past technological shifts like electricity and the advent of canvas art. The conversation also touches on the fragmentation of media consumption due to personalized algorithms and the early stages of AI adoption in marketing, highlighting both the potential and the challenges that lie ahead.