Podcasts about Adweek

Weekly American advertising trade publication that was first published in 1979

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Latest podcast episodes about Adweek

Breaking & Entering: Advertising
#151: Ann Marinovich, Chief Content Officer of Adweek

Breaking & Entering: Advertising

Play Episode Listen Later Jan 31, 2023 30:35


The Boss of Adweek. Ann Marinovich is the Chief Content Officer of Adweek. It's the publication that we all know and love. It's there with us for the best of times and the worst of (ad) times. She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement. Ann takes time to tell us about herself, Adweek, the industry and, of course, how we can break and thrive in the world of marketing communications. Connect with Ann: here Connect with Breaking and Entering: here Break into advertising with a crowbar: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

A Few Things with Jim Barrood
#97 Leadership Chat: Ty Heath - A Few Things - 53 Min

A Few Things with Jim Barrood

Play Episode Listen Later Jan 31, 2023 53:12


We discussed a number of things including:1. Ty's career journey2. How SM and LinkedIn can be used for different goals  3. What's working well on LinkedIn right now; insights from new research4. What entrepreneurs get wrong when using social media + LinkedIn5. Trends to keep an eye out for Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology.  With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth.  Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award-winning marketer, international speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion.  Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored "Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing". Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG) for several years.  Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Adweek, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

The Speed of Culture Podcast
Driving Healthcare with Purpose and Empathy with Linh Peters, CMO at Walgreens

The Speed of Culture Podcast

Play Episode Listen Later Jan 31, 2023 26:23


Linh Peters, Chief Marketing Officer at Walgreens, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Linh's personal story as a refugee and immigrant shapes who she is as a leader, how Walgreens works to create better health outcomes for every community, and how technology has shifted power to the consumer.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Better Call Daddy
294. National Bestseller The Conversion Code: Chris Smith

Better Call Daddy

Play Episode Listen Later Jan 31, 2023 51:43


What's it like to be the son of a cop, with squad cars in the driveway?  Are you driven by the same things your parents were motivated by or did you level up?  What do you want for your kids?  Inspired by the basketball team athletes he grew up with Chris made his way to LA, joined an acting class, and was even an extra in Buffy The Vampire Slayer, The Drew Carey Show, and a movie called Loony Toones!  Chris discovered his incredible unique skill set.  He focuses on marketing, sales, and technology where they merge.  Most stuff doesn't stick with you but Chris got his strategy chops from the boiler room with Lou Pearlman and Wolf of Wallstreet.  Sometimes you learn just as much from crooks as you do and the good guys. Better Call Daddy: The Safe Space For Controversy. CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest-growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU. Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications. Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword. Co-founder of Curaytor: https://www.curaytor.com/ USA Today Best Selling Author of The Conversion Code https://www.theconversioncode.com/ Co-author of Peoplework http://pplwork.com/ Keynote speaker https://m.youtube.com/watch?v=Oe4y-xUFt7M   Connect with Reena bettercalldaddy.com instagram.com/reenafriedmanwatts linkedin.com/in/reenafriedmanwatts twitter.com/reenareena My dad and I would love to hear from you subscribe, drop us a five-star review  podchaser.com/bettercalldaddy ratethispodcast.com/bettercalldaddy    

Yeah, That's Probably an Ad
Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 30, 2023 45:13


In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second chance.Later in the episode, Miller is joined by co-host and community editor Luz Corona to celebrate the 300th episode of the podcast!Follow Colin on Twitter: @colmeetsworldFollow Shannon on Twitter: @ShannonL_MillerSubscribe to Young Influentials and Off Madison on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com Hosted on Acast. See acast.com/privacy for more information.

Breaking & Entering: Advertising
ADjunct! Mark Allen, Senior Lecturer at Southern Methodist University

Breaking & Entering: Advertising

Play Episode Listen Later Jan 27, 2023 37:50


Mark Allen is one of the top advertising educators in the United States. Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas. Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Arts. Whether you're a student of his or not, he takes 30 minutes to advise on how you, too, can win some advertising awards, better your portfolio and break into advertising. Links: The Crowbar Awards: here Our LinkedIn: here Mark's LinkedIn: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

The CMO Podcast
Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend

The CMO Podcast

Play Episode Listen Later Jan 25, 2023 41:53


Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022.For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc. and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He is recognized as a thought leader and global influencer in marketing transformation and known for his compelling vision and commitment to tangible action. In this special episode, Jim and Antonio reflect on Antonio's remarkable marketing career spanning 4 decades. Antonio shares some of the highlights and lowlights during his time as CMO of multiple companies and the importance of mentorship and sponsorship as a leader. He also gives advice to the new class of marketers and the marketing world at large. Plus, he and Jim discuss the inspiration behind his powerful and vulnerable video for AdWeek on the eve of his retirement. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Speed of Culture Podcast
Moving at e.l.f. Speed with Ekta Chopra, Chief Digital Officer at e.l.f. Beauty

The Speed of Culture Podcast

Play Episode Listen Later Jan 24, 2023 30:50


Ekta Chopra, Chief Digital Officer at e.l.f. Beauty, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the brand's unique strategy around digital experience and innovative consumer trends.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Truth Tastes Funny with Hersh Rephun
"F" Means Anything but Failure for Innovative Adman John Follis

Truth Tastes Funny with Hersh Rephun

Play Episode Listen Later Jan 23, 2023 53:28


If you're a regular listener to Truth Tastes Funny, you probably know that I started my career in NY on Madison Avenue after attending School of Visual Arts. Well, my guest John Follis is a Madison Ave adman who made waves before I ever dipped my toe in the ocean. John's campaign for Sorrell Ridge Fruit Spreads - citing their jam's all-natural ingredients - knocked Smuckers for a loop (maybe it was the tagline, "With 100% fruit, it has to be better."). The ad was so effective it became a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi was the second most awarded agency in New York. That same year John formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, he created "Follis Marketing Therapy".  And, in 2006, John created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. John has always made time for public service and for one very successful public service campaign that he spearheaded, he was honored at The White House. As a result of John's career success he's been invited to write for ADWEEK and speak at venues including The World Business Academy and Yale University. Now for the funny part: John flunked out of his first college advertising class and was told by the instructor that he would never be successful in advertising.Find John:Wiki bio: https://en.everybodywiki.com/John_Follis”True Stories” series; https://bit.ly/3Kok4GJRecent article: https://bit.ly/3vr2ufthttps://follisinc.comIf you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Check out Hersh's new podcast: YES, BRANDBoldly taking brands where they desperately wanna goFollow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast

Breaking & Entering: Advertising
ADjunct! Bill Schwab, Professor of Practice at Indiana University

Breaking & Entering: Advertising

Play Episode Listen Later Jan 19, 2023 36:36


You have a lot in common with cereal boxes at the grocery store. Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest. Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show. Tune in to hear about his career journey and valuable lessons for aspiring advertisers. And learn how you have a lot in common with cereal boxes. Check out our Crowbar Awards here: https://www.crowbarawards.com/ Check out our website: https://breaking-entering.com/ Connect with the host: https://flowcv.me/geno-schellenberger Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

The Define Success Podcast with Matt Lupi
EP109: Specialize to Become the Best in Your Industry w/ Chris Smith

The Define Success Podcast with Matt Lupi

Play Episode Listen Later Jan 18, 2023 45:43


Chris Smith is the cofounder of Curaytor (an Inc. 500 fastest-growing business) and he is one of the four best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.Chris used the blueprint in his book to quickly grow his own company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications.Previously, Chris worked for two billionaires, a billion-dollar publicly traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

The CEO Sessions
The Greatest Leadership Mistake (and How to Avoid It) - President, US of OLIVER, Kristi VandenBosch

The CEO Sessions

Play Episode Listen Later Jan 18, 2023 43:55


Leaders make mistakes. It's inevitable. But the biggest mistakes are the one that leaders don't know they are making. This can hold you, and your team, back for years and cost you your team, customers, and even your job or business.I host President, U.S. of OLIVER, Kristi VandenBosch, who shares the catastrophic mistake too many leaders make and an essential strategy to avoid it.Kristi's also served in senior leader roles at Revlon, Accenture Song, Publicis, and others. She's a frequent conference speaker on agency in-housing and outsourcing strategies, and the influence of emerging technology on consumer behavior and organizational design.OLIVER's focus is building the best teams in the world, for the world's best brands. They are the unrivaled experts in designing and operating in-house agencies. OLIVER's North America team was named to ADWEEK's Fastest Growing Agencies in 2020, 2021, and 2022.LinkedIn Profile https://www.linkedin.com/in/kristivandenbosch/Company Link: http://www.oliver.agency/What You'll Discover in this Episode:The worst leadership advice she's heard.Why leaders should “sweat the small stuff”.What it's like being an executive at top global brands.Advice for leaders who don't reflect the diversity of their teams.Why she often presents aspiring to leadership role as a “cautionary tale” first.Should organizations adapt to the leader or should the leader adapt to the team?The importance of “merchandising” yourself.How you help team leaders identify and leverage their strengths.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

The Speed of Culture Podcast
Staying Innovative in the New Digital Age with Raja Rajamannar, Chief Marketing Officer at Mastercard

The Speed of Culture Podcast

Play Episode Listen Later Jan 17, 2023 31:55


Raja Rajamannar, Chief Marketing Officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss Mastercard's innovative and unique marketing initiatives around experiential marketing, delivering a unique consumer experience, multisensory marketing strategies, and the brand's most recent financial services innovations.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Branding 101 With CJ Johnson

Young Influentials

Play Episode Listen Later Jan 17, 2023 45:44


We hear terms like “branding” and “personal branding” a lot, but many of us don't know what it means and what it entails. When you're creating a business or supporting a business at some level of capacity, sharing the story of your company is key and knowing where to start can be difficult for some people. In this episode, we hear from creative and brand consultant CJ Johnson as he shares tips on how to captivate audiences with the art of storytelling.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Partnership Economy
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing

The Partnership Economy

Play Episode Listen Later Jan 17, 2023 33:24


In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless. This podcast episode was produced by Quill.

The Partnership Economy
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing

The Partnership Economy

Play Episode Listen Later Jan 17, 2023 33:24


In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless. This podcast episode was produced by Quill.

Winning On Main Street
How to Beome a Remote CEO-Deniero Bartolini

Winning On Main Street

Play Episode Listen Later Jan 12, 2023 40:03


Deniero Bartolini is a mentor, consultant, and coach to hundreds of small business owners. Born in Rome, he moved to Toronto, Canada and had a successful digital marketing career for a large corporation. When restructuring at the company saw him lose his job, he started freelancing and found he needed to expand with a remote team. Following his success, he founded Remote CEO Academy, where he and his team help business owners leverage the internet to scale their businesses and expand their reach. Deniero has been featured in Forbes, Adweek, Yahoo Finance, and NBC, and he hosts the Remote CEO Podcast. Resources Shared: Denierob.comThe Remote CEO AcademyThe Remote CEO PodcastThryv

Missions to Movements
Ryan Reynolds, Dionna Dorsey Calloway & David Griner Are On A Mission To Change The Face of The Creative Industry - Are You In?

Missions to Movements

Play Episode Listen Later Jan 11, 2023 34:34


What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:How a chance invitation to Adweek's Brandweek led Dionna to connect with Ryan Reynolds and David GrinerDionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film FestivalThe power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and FocusHow we can help recruit the next generation of creative talent from underrepresented communitiesWhy having a strong sense of self leads to maximum creative outputThe importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)Resources & LinksCheck out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Marketing Trends
Finding Opportunity in Unpredictability with Meta

Marketing Trends

Play Episode Listen Later Jan 11, 2023 44:44


In today's unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today's unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.Tune in to learn:Why Eric thinks marketing has never been more exciting (02:31)About Meta Prosper (13:11)Eric's thoughts on marketing leadership and the employee experience (34:41)Why economic constraints can be a good opportunity for marketers (38:45)Mentions:“'My People Are Dying in Silence—and I'm Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)Meta Prosper - Asian and Pacific Islander Community HubMeta Elevate - Black and Latinx & Hispanic Community HubThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Yeah, That's Probably an Ad
Introducing Touch of Truth with Jackie Cooper

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 10, 2023 42:45


Welcome to Touch of Truth, the podcast that connects you to the unsung heroes and power players of our industry as they share the human truth behind the glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty. Their stories might just make you a little more successful and a lot happier.In episode one, host Jackie Cooper sits down with fluid fashion designer Harris Reed, creative director for French fashion house Nina Ricci. During the episode, they discuss how Reed has trailblazed design, creativity, gender fluidity, and advocacy. They also discuss the trials and tribulations of working in the fashion industry, sustainability, and how to address Gen Z without being canceled. Subscribe to Touch of Truth on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our host on Twitter: @JackiePRCooperAnd if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
The Key to Social Dialogue One Tweet at a Time

Young Influentials

Play Episode Listen Later Jan 10, 2023 29:35


When it comes to building a community online, it can seem overwhelming. It can be challenging to start a dialogue where others feel comfortable joining in and welcoming other perspectives. On social platforms like Twitter, many use it for conversations around various topics and can use hashtags to help those find a topic to join in on. In this episode, we speak with Brianne Fleming as she shares how her Twitter chat #PopChat came about and how to keep an online community engaged.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Speed of Culture Podcast
The Advertising Playbook for Insurance Brands with Garth Knutson, Chief Marketing Officer at Aflac

The Speed of Culture Podcast

Play Episode Listen Later Jan 10, 2023 33:18


Garth Knutson, Chief Marketing Officer at Aflac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the role of advertising for a health insurance company and how to lead a winning marketing strategy to succeed in the industry.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Next Stop Crazytown
Episode 182: From Pharmacy to Marketing - Alyson Griffin's Unexpected Journey of Storytelling & Connecting

Next Stop Crazytown

Play Episode Listen Later Jan 9, 2023 41:59


Alyson Griffin has over 25 years of experience leading Marketing and Global Brand & Thought leadership teams for top technology brands, HP and Intel. During her tenure she was credited for curating “first-of- their-kind” immersive experiences that traversed technology with art, influencers, gaming, and music. For example, Cannes Lions winner, Intel's Drone Light Show at the PyeongChang 2018 Olympics. Griffin's wide-breadth of experience also includes overseeing billions of dollars' worth of sports, entertainment, social influencer and talent media campaigns. She has designed and executed high-impact, ROI-positive marketing campaigns across six continents, garnering over 1 trillion+ impressions. Now, as the Head of Marketing at State Farm, Griffin has been entrusted with the critical charter of revolutionizing the 100 year old brand through the lens of future-forward marketing initiatives, such as designing the brand's inaugural metaverse footprint. Griffin's expertise includes designing and spearheading innovative activations that leverage the intersections between content, creators, entertainment and sports to introduce brands to new and diverse audiences. Her unique perspective challenges the status quo across industries and transcends traditional marketing tactics, resulting in quantifiable growth. Griffin has overseen both billion-dollar marketing budgets and mentored bootstrapping start-ups, consistently leading teams into battle. Born and raised in Silicon Valley, keeping a pulse of new and emerging technologies is in her blood. Along with being a natural storyteller, Griffin is a seasoned executive and keynote speaker. Her accolades include 20+ reputable industry awards and recognitions, such as Adweek's Top 50 Marketers, Ex Awards, Reggies Awards, ANA Awards, to name a few. She has been featured in top publications such as Adweek, Fast Company, Ad Age, Event Marketer, Brand Innovators and many more. Across her career, the brands and campaigns she's been directly associated with have been the recipient of numerous Cannes Lions recognitions. In this episode, you will learn the following: Alyson Griffin's journey from pharmacist and corporate background to becoming the head of marketing for State Farm. Alyson's advice to try different things and gain life experiences to find out what one does not want to do in order to determine what one does want to do. How important Jake from State Farm is to the brand.   You can find Alyson on LinkedIn and YouTube.   Remarkable Quote: “I didn't realize until looking back on it, how much those two things, technology and entrepreneurship, really kind of were baked into who I have become."   Sponsor Today's episode is sponsored by: Picked Cherries' social podcasting app is the destination for the best podcast listening experience for all listeners. Download the app for FREE on Google Play and the App Store. Share podcasts like never before with Picked Cherries. Learn more at PickedCherries.com.   Find Us Online! Website: iamJulietHahn.com Instagram: @iamjuliethahn Twitter: @iamjuliethahn LinkedIn: Juliet Hahn FB: @iamjuliethahn Fireside: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn

Yeah, That's Probably an Ad
Special Episode: Business Sustainability with Meta's Crystal Worthem and Ogilvy Consulting Sustainability Practice's Aisling Ryan

Yeah, That's Probably an Ad

Play Episode Listen Later Jan 5, 2023 34:36


In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, Director, Global Audience Marketing at Meta and Aisling Ryan, Managing Partner at The Sustainability Practice at Ogilvy Consulting and WPP UN Lead to discuss Meta's recent Sustainability Report, creating a global standardized measurement for the industry to ensure they are doing their part in reducing emissions, and why agencies and brands should be responsible for educating the public about climate change. Read Meta's 2021 Sustainability Report here and learn more about sustainability for business by visiting facebook.com/business/resource/sustainability-for-business Hosted on Acast. See acast.com/privacy for more information.

The Business of Marketing
BONUS EP: The Fifth Estate - What Drives Social Culture, Community, and Influence

The Business of Marketing

Play Episode Listen Later Jan 5, 2023 45:15


In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Founder and CEO Olly Lewis and Managing Director Charles Ifegwu of The Fifth, an award-winning creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the Fifth Estate, how it manifests in and impacts current society, and where do brands fit in.They also talk about if brands should adapt their approach with the social landscape being so fragmented and the secret in being in sync with your audiences while staying true to a brand message. Learn more about The Fifth by visiting thefifthagency.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
Screen Time With Julissa Calderon

Young Influentials

Play Episode Listen Later Jan 3, 2023 33:05


When it comes to content creation, Julissa Calderon is no stranger to the craft. The Miami native's videos have garnered millions of views across various platforms like YouTube. Now, the actress can be seen in projects like Netflix's Gentefied and Amazon Prime Video's With Love. In this episode, Calderon shares her journey in the content creation space, her upcoming projects and her journey in manifestation.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Who Knew In The Moment?
Chris Smith- Author of Conversion Code & Founder of Curaytor!

Who Knew In The Moment?

Play Episode Listen Later Dec 30, 2022 48:53


Is the cofounder of Curaytor (an Inc. 500 fastest-growing business) and he is one of the four best marketers under 40, according to theAmerican Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU. Chris used the blueprint in his book to quickly grow his own company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications. Previously, Chris worked for two billionaires, a billion-dollar publicly traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword. To View This Episode- https://youtu.be/Bagu4j1mtHI #whoknewinthemoment #ConversionCode #author #PhilFriedrich

Up Your Game
How to Maintain a Solid Remote Company Culture with Antonella Pisani

Up Your Game

Play Episode Listen Later Dec 23, 2022 20:19


In this episode of the Remote CEO Show, I had the pleasure to interview Antonella Pisani. Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies.   Founded in 2017, the company has experienced exponential growth fueled exclusively by word-of-mouth referrals. As a result, Eyeful Media has ranked in the top 11% on the Inc. 5000 list for the past two years as one of the fastest-growing privately held companies in America, scaled at an 1178% growth rate. They ranked #17 in Dallas, #37 in Texas, and #38 in all Advertising & Marketing companies. Eyeful Media was also named to the 2022 Adweek list of fastest-growing agencies ranking number 13 on the list overall and number 5 in the West/Southwest. Eyeful Media has also been announced as a member of the Dallas 100 for 2022.    Antonella places a special emphasis on giving back to the community, giving back 5% of Eyeful Media's profits to organizations such as Community Partners of Dallas, Dwell with Dignity, the Birthday Party Project, Michael J Fox Foundation, the Trevor Project, and The North Texas Food Bank. She serves as a member of The North Texas Food Bank Advisory Council and the Dwell with Dignity Board of Directors.    Also important to Antonella is Eyeful Media's intellectually stimulating environment that allows for team members a balanced life and social responsibility. Eyeful Media brings expertise to their clients from a fully-remote, 40% minority team with employees spanning 16 states and 23 cities. The company brings a fresh approach by hiring only experienced holistic marketers and eliminating layers often found in digital marketing agencies. This has helped the company scale quickly, as has quality work and technical expertise.    Antonella has more than 25 years of marketing and digital experience. Prior to starting Eyeful, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney, and Fossil where she managed annual marketing budgets of up to $100 Million.    Antonella is a first-generation American raised in San Diego, Calif. She holds a bachelor's degree in communication studies from St. Edward's University in Austin, Tex., where she began her career in digital through a work-study job as a web designer and developer in 1996, and later received a Master's in Business Administration from the University of San Diego. She is an avid traveler and photographer, with a particular focus on visiting places off the beaten path including Antarctica, Easter Island, Bhutan, and the Arctic. She is fluent in Spanish, and Portuguese, and speaks French and Italian well enough to get by when traveling. Her rescue pup, Riley, serves as the company's “Chief Security Officer.” For more information, please visit https://www.eyefulmedia.com/.                    

The XR Magazine
The Future of Gaming Experiences & Mixed Reality With Jason Yim

The XR Magazine

Play Episode Listen Later Dec 20, 2022 39:00


Our guest on The XR MAG Show today is Jason Yim, Founder & CEO at Trigger XR. The world's most experienced XR developer and creative agency. For over 14 years, Jason has been strategizing, building, and running XR solutions for the world's top brands, helping them to launch cutting-edge AR, VR, and immersive experiences while leading them into the metaverse. Jason has been an innovator in mixed reality and has led the company through 300,000+ hours of XR development, notably as a launch partner for Niantic's Lightship program and Qualcomm Snapdragon spaces for HMD, the augmented reality content partner for the Global XR Content Telco Alliance and as a preferred partner for Meta (Facebook/Instagram), Snapchat, 8th Wall, and Verizon's 5G Innovation team. Jason's recent high-profile work demonstrates the wide spectrum of use cases for mixed reality including entertainment marketing (Jurassic World, Spider-Man, and Star Wars franchises), fan engagement (NBA, NHL, The PGA Tour), XR retail (Nike, LEGO, Walmart), and enterprise & 5G solutions" (AT&T, Honda, Verizon). Jason is a world-recognized mixed reality speaker with talks at major technology and industry conferences including AWS Re: invent, Ad Week, CES, SXSW, Unity's Unite, TEDx, and Augmented World Expo. He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, and Sirius Business Radio, among others. And he serves on the Interactive Advertising Bureau (IAB) AR/Metaverse Board. Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality.” I'm glad that Jason Yim agreed to take some time out of his schedule to talk and share his experience on the XR Magazine show! In this episode, you will learn: How can XR be used to tell stories and bring immersive worlds, characters, and brands to life in the metaverse? How does XR technology inform the holistic approach to creating solutions for clients? What has been the most challenging project and how was it navigated through? What differentiates the processes used to create Mixed Reality and Augmented Reality? Please let me know if you have any questions about this episode or what guests you would like me to bring next!

BRAVE COMMERCE
Jim Mollica of Bose on storytelling, consumer insights, and content creation

BRAVE COMMERCE

Play Episode Listen Later Dec 20, 2022 22:45


On this episode of BRAVE COMMERCE, Jim Mollica, Chief Marketing Officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Jim shares his experiences of marketing a product in the entertainment, apparel, and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries. He then shares Dr. Bose's success with this strategy. Jim shares how first-party insight data helped him and his team clearly define who Bose wants to serve and ultimately the mission and vision of the company. He then says his partnership with Bose's product team helped him develop a single voice of the consumer. With the content being associated with one core voice, Jim says that he and his team are able to optimize content creation where they can learn even more insights to develop clear brand messaging. The Takeaways: Storytelling is a powerful way to drive consumer engagementData should support your brand's mission and visionContent creation and clear brand messaging take products to the next levelSubscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Gooder
A Mission Driven by Memories with Vanessa Pham

Gooder

Play Episode Listen Later Dec 19, 2022 35:54


Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek's Young Influentials.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYSBuilding a brand rooted in passion and driven by its missionUpholding brand values and principles throughout every interactionHow Omsom's business model impacts and improves the Asian-American community ABOUT THE GUESTVanessa Pham, Co-Founder & CEO of OmsomLinkedIn: https://www.linkedin.com/in/vanessatpham Website: https://omsom.com CHAPTERS00:00 | Introduction03:36 | Take A Risk06:09 | The Third-Culture Effect07:53 | Reversing Risk Aversion10:11 | The Decision to Focus on Food12:56 | Leaning on Friends and Networking16:35 | Learning Valuable Lessons & Mistakes20:32 | Brand Values & Principles23:59 | A Business Model Built by Chefs26:40 | Business Advice30:47 | Hospitality Industry Trends to Watch31:53 | Women with Incredible Work Ethic33:17 | Learn More About Vanessa Pham & Omsom This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media.https://www.heartcastmedia.com/

Wharton Marketing Matters
Terry Stanley, Senior Editor at Adweek on Marketing News

Wharton Marketing Matters

Play Episode Listen Later Dec 16, 2022 19:00


Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more!

BRAVE COMMERCE
Jay Sethi of Diageo on authenticity, analyzing macro trends, and adapting to new cultures

BRAVE COMMERCE

Play Episode Listen Later Dec 13, 2022 28:42


During this conversation, Jay Sethi, CMO of Diageo Beer Co at Diageo paints a picture of multicultural neighborhoods sharing the foods and flavors they love thus expanding one another's tastes and perspectives. Jay backs up this idyllic vision with a unique approach to following immigration data to predict consumer trends. He speaks to serving “the total American consumer” with authenticity and empathy. Using the example of Diageo's acquisition of Lone River Ranch Water he discusses shaping the future of your category in a way that reflects culture in the best possible way. Heritage, he says, helps brands secure and sustain a place in the hearts and minds of their customers.When you take the time to expose yourself to the full spectrum of American communities - whether you are a marketer, business dev leader, agency exec, or in any other role - you develop a deeper understanding of America's amazing diversity (in the most literal sense of that word). This understanding will shape your product development, your marketing messages, and your corporate roadmap in meaningful ways that drive growth and customer loyalty.Looking to the future, he sees the emerging buying power of Gen Z as the force to follow in determining the next steps for your brand strategy.The Takeaways:Immigration data is an often overlooked predictor of consumer trendsTaking a multicultural approach to your brand strategy drives growth and retentionGen Z prizes authenticity and their buying power is only increasingSubscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Mother Honestly Podcast
Paid Leave Is Not A Perk, It's A Necessity With Danielle Weisberg Of theSkimm

Mother Honestly Podcast

Play Episode Listen Later Dec 13, 2022 31:10


In this episode of Season 8 of The Mother Honestly Podcast, Take The Day Off, Powered by Splendid Spoon, Hosts Blessing Adesiyan is joined by Danielle Weisberg who is co-founder and co-CEO of theSkimm, a digital media company dedicated to succinctly giving women the information they need to make confident decisions and helping them live smarter. Since disrupting the media landscape a decade ago with the launch of theSkimm, Danielle and co-founder Carly Zakin have built a brand that continues to be a trusted source for a community of millions. theSkimm's first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list. Danielle has been featured on a number of prominent lists including: Forbes 30 Under 30 in Media, Vanity Fair's The Next Establishment, Fortune's 40 Under 40, Variety's Power of Women, and Adweek's Young Influentials, and has also been recognized by Goldman Sachs Builders and Innovator Summit as one of the most 100 Intriguing Entrepreneurs. Prior to founding theSkimm, Danielle graduated from Tufts University in 2008 before starting her career in broadcast and digital media at NBC News DC Bureau, Nightly News, Today, and MSNBC.   In this episode, they discuss the powerful movement around paid leave theSkimm started with #showusyourleave with over 600 companies joining in and being transparent about their leave policies. They also talk about the very real impact that keeping women in the workforce has on the economy and the practical steps carrer men and women need to take to help them get more flexibility at work and ultimately take more time off.   This podcast is in partnership with Splendid Spoon. Visit www.splendidspoon.com and join us as we #DropTheGuilt #TakeTheDayOff To become a Mother Honestly Member for only $97/yr, visit www.motherhonestly.com/membership and if you are a Company seeking support for your employees and their families, visit www.motherhonestly.com/atwork to provide real solutions at home and at work. Grab Your Copy of The Modern Workplace Report by Care.com and MH featured in Fortune, Romper, The Bump, and more. You can find Danielle here

The Speed of Culture Podcast
Media Innovation for Marketers: Changes and Challenges with Leah Meranus, Chief Media Officer at Dentsu X

The Speed of Culture Podcast

Play Episode Listen Later Dec 13, 2022 37:50


Leah Meranus, Chief Media Officer at Dentsu X, joins Suzy Founder and CEO Matt Britton on this episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the industry's evolution and Leah outlines how Dentsu X helps innovative brands stay ahead of the curve.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Young Influentials
It's Time to Add Purpose to Your Advertising

Young Influentials

Play Episode Listen Later Dec 13, 2022 27:20


Let's be honest, we sometimes see brands add support for something and we can tell immediately that it's not genuine. Nowadays, consumers can read right through those types of marketing campaigns. In this episode, we hear from Luke Adams of Story Reel Studios about creating advertising that resonates with an audience to create a real connection and speak to an audience in an authentic way.Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Fearless - The Art of Creative Leadership with Charles Day

Edited highlights of our full conversation. Here's a question. What's your big goal? This week's guest is Carl Johnson. He's the Executive Chairman and one of the founding partners at Anomaly. If you go to the Anomaly website, it says, in block capitals, “A DEVIATION OR DEPARTURE FROM THE NORMAL OR COMMON ORDER, FORM OR RULE.” In Anomaly's case, this is not hyperbole. The company pushes boundaries and defies norms all the time. It's one of the reasons that yesterday Adweek named Anomaly the US Agency of the Year. Carl Johnson is an iconoclast. Meet him once and you'll remember him. This is actually the third time he's been on this podcast. His first appearance was in my second episode and that conversation set the tone for the kinds of insights I wanted listeners to benefit from. He was candid. Honest. Human. This conversation breaks new ground. It's a case study on building a world-class, creativity driven business. So where does Anomaly go now? There are two parts to the Anomaly leadership story that are worth paying attention to. The obvious one is the boldness of their ambition. They set big goals. And they are unrelenting in pursuing them. But the second and, I think, equally influential component of their story is one that doesn't get talked about very often - their consistency. If you go back and listen to my previous conversations with Carl - the first of which was almost six years ago - you'll hear him talking about many of the same things in the same ways. That consistency engenders trust - from employees and clients and from prospective members of both those groups. Trust gets people to invest emotionally and take risks. Trust produces better questions and better answers. Trust builds foundations that give you the confidence to define goals that are so audacious it makes even you gasp. And that attracts world-class talent and makes them want to stick around. So set big goals. But then behave with consistency ways so that people want to take the risks necessary to achieve them.

Fearless - The Art of Creative Leadership with Charles Day
Ep 366: Carl Johnson of Anomaly - 'The Audacious Leader'

Fearless - The Art of Creative Leadership with Charles Day

Play Episode Listen Later Dec 12, 2022 54:21


Here's a question. What's your big goal? This week's guest is Carl Johnson. He's the Executive Chairman and one of the founding partners at Anomaly. If you go to the Anomaly website, it says, in block capitals, “A DEVIATION OR DEPARTURE FROM THE NORMAL OR COMMON ORDER, FORM OR RULE.” In Anomaly's case, this is not hyperbole. The company pushes boundaries and defies norms all the time. It's one of the reasons that yesterday Adweek named Anomaly the US Agency of the Year. Carl Johnson is an iconoclast. Meet him once and you'll remember him. This is actually the third time he's been on this podcast. His first appearance was in my second episode and that conversation set the tone for the kinds of insights I wanted listeners to benefit from. He was candid. Honest. Human. This conversation breaks new ground. It's a case study on building a world-class, creativity driven business. So where does Anomaly go now? There are two parts to the Anomaly leadership story that are worth paying attention to. The obvious one is the boldness of their ambition. They set big goals. And they are unrelenting in pursuing them. But the second and, I think, equally influential component of their story is one that doesn't get talked about very often - their consistency. If you go back and listen to my previous conversations with Carl - the first of which was almost six years ago - you'll hear him talking about many of the same things in the same ways. That consistency engenders trust - from employees and clients and from prospective members of both those groups. Trust gets people to invest emotionally and take risks. Trust produces better questions and better answers. Trust builds foundations that give you the confidence to define goals that are so audacious it makes even you gasp. And that attracts world-class talent and makes them want to stick around. So set big goals. But then behave with consistency ways so that people want to take the risks necessary to achieve them.

Yeah, That's Probably an Ad
Who Won Agency of the Year?

Yeah, That's Probably an Ad

Play Episode Listen Later Dec 12, 2022 25:57


On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Jameson Fleming, Adweek's managing editor for agencies and marketing to discuss this year's winner of the Agency of the Year award and the changes made to the awards program to better reflect the top agencies across the landscape. Hosted on Acast. See acast.com/privacy for more information.

Merriam-Webster's Word of the Day

Merriam-Webster's Word of the Day for December 8, 2022 is: vandalize • VAN-duh-lyze • verb Vandalize means “to deliberately damage or destroy public or private property.” // The impulse of many graffiti artists is not to vandalize infrastructure but to beautify city environments that are often monotone and nondescript. See the entry > Examples: “Absurd 911 calls are regular fodder for online jokes or clickbait articles. A Google search brings up real, ridiculous situations that prompted emergency calls, such as, ‘a man called saying someone had vandalized his snowman' or ‘a stolen TV remote.'” — Brittaney Kiefer, Adweek, 23 May 2022 Did you know? At one point in Frodo's journey in The Lord of the Rings, J. R. R. Tolkien depicts an ancient statue overlooking a crossroads: “Its head was gone, and in its place was set in mockery a round rough-hewn stone, rudely painted … in the likeness of a grinning face with one large red eye in the midst of its forehead.” The statue had been vandalized by orcs, but the roots of vandalize have more in common with the name of a Tolkien hero. Vandalize comes from the noun vandal, which was originally capitalized and referred to a member of a Germanic people who lived south of the Baltic Sea and sacked Rome in the year 455 CE. This sacking is what likely led to the use of the lower-case vandal for someone who damages or destroys property. The Late Latin word for such a Vandal was Vandalī, a word probably borrowed from a Germanic verb meaning “wend, turn” that also gave rise to the Old English Ēarendel, the name of a mythological figure that inspired Tolkien's creation of Eärendil, a mariner who wends his way across the sky of Middle Earth carrying the morning star.

Diversity: Beyond the Checkbox
Want to go viral? Inclusive marketing is key, with Happy Money CMO Sadira Furlow

Diversity: Beyond the Checkbox

Play Episode Listen Later Dec 6, 2022 51:12


Sadira Furlow's work with brands like Frito Lay, Coca-Cola, Verizon, and MillerCoors (to name a few) and developing iconic campaigns like PepsiCo's 'puppymonkeybaby' Super Bowl commercial resulted in accolades like Adweek's Brand Genius, AdAge's Women to Watch, and Savoy's Top Influential Women in Corporate America. Her recipe for success? Sadira says diverse teams are the best way to create campaigns that break the internet. As the Chief Marketing Officer of Happy Money, she's spreading the word about their people-first approach to lending with inclusive marketing practices that are approachable and caring. In this episode, Sadira discusses systemic issues in lending, marketing debacles and how to avoid them, and how she found her dopeness and a path forward as the only one in the room. Diversity Beyond the Checkbox is brought to you by The Diversity Movement, hosted by Head of Content Jackie Ferguson and is a production of Earfluence.DEI Navigator offers access to our award-winning team of proven business leaders and certified diversity executives, along with expert curated content, how-to guides, specialized training, and a community of peers sharing their ideas and lessons learned — all at a fraction of the cost of hiring a full-service DEI consultancy.The Inclusive Language Handbook: A Guide to Better Communication and Transformational Leadership, by Jackie Ferguson and Roxanne Bellamy

Young Influentials
Crafting the Perfect Digital Campaign With Superdigital

Young Influentials

Play Episode Listen Later Dec 6, 2022 37:21


They say to be careful what you post online because it lives forever. Well, if you're a brand, you want that campaign and piece of content to be talked about for years to come. The key is how you make content online that stands out above the noise. Some might turn to the creative agency Superdigital to help their brand not be ignored. In this episode, we hear from Superdigital's SVP of Creative Liam Trumble as he walks us through his journey in the creative space and how the agency helps brands craft the perfect messaging for online consumption. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE
Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities

BRAVE COMMERCE

Play Episode Listen Later Dec 6, 2022 25:34


With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO's Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision making moments.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Yeah, That's Probably an Ad
What Makes a Memorable Super Bowl Ad?

Yeah, That's Probably an Ad

Play Episode Listen Later Dec 5, 2022 31:40


On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Adweek digital editor and host of Young Influentials, Colin Daniels, and Rafael Canton, Adweek's breaking news reporter for brand marketing, to discuss how brands are trying to find the best recipe for Super Bowl marketing success. And yes, it involves celebrities. Hosted on Acast. See acast.com/privacy for more information.

Sweathead with Mark Pollard
The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist

Sweathead with Mark Pollard

Play Episode Listen Later Dec 1, 2022 31:45


In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in the USA and, because of this, they are increasingly working in advertising and the audiences of advertising. Sean currently calls The Martin Agency, AdWeek's back-to-back Agency of the Year, home. He takes pride in quite literally ‘breaking into' strategy as a late bloomer but brings along his background in Talent and Culture from Apple and freelance photography. Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. He's spoken at events hosted by the likes of the 4As, AIA, and 3AF, crafted thought leadership picked up by Adweek, and is the the curator of an industry-wide cultural moments calendar. You can find Sean here: https://www.linkedin.com/in/seanrichardchoi/ **

The Speed of Culture Podcast
Once Iconic, Always Iconic: How Cadillac Wins at Brand Marketing with Melissa Grady Dias, Chief Marketing Officer at Cadillac

The Speed of Culture Podcast

Play Episode Listen Later Nov 29, 2022 30:10


Melissa Grady Dias, Chief Marketing Officer at Cadillac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Cadillac appeals to new generations yet remains iconic through brand marketing strategies.Webinar Registration: bit.ly/3TZqcKfFollow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

Breaking & Entering: Advertising
#142: Jason Sperling, Global Executive Creative Director, Meta Reality Labs // Adweek Top 30 Creative Directors // Author

Breaking & Entering: Advertising

Play Episode Listen Later Nov 29, 2022 67:47


"Hello I'm A Mac." "And I'm A PC." If you were around from 2006-2009, you might recall some of Jason Sperling's ads from the "Get A Mac" campaign. Today, he is the Global Executive Creative Director of Reality Labs at Meta. He overs AR, VR and Metaverse marketing. Jason comes on the podcast to tell some stories, like how Steve Jobs told him his work is shit and lends you advice on how you can break in and create some of the best ads of all time. He has two ads on the top 100 ads of all time list by The Drum, so it's worth a listen. But it's your life! I am sure you will be good without this advice. --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

BRAVE COMMERCE
Anton Vincent of Mars on brand experience, sustainability, and consumer relationships

BRAVE COMMERCE

Play Episode Listen Later Nov 29, 2022 23:23


On this episode of BRAVE COMMERCE, Anton Vincent, President of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Through brand experience, consumers can often develop an emotional attachment to their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. Vincent shares his views on why he believes brands must consider how they can affect people's lives. Specifically, he mentions the sustainability journey Mars is on and their progress regarding wastewater treatments and packaging. Moreover, Vincent shares examples of how he and his company go beyond product marketing by focusing on consumer relationships. He juxtaposes the “consumer relationship” with the “customer relationship,” speaking on the importance of creating an experience for the consumer. He then shares a personal experience when he truly understood the consumer and had compassion for them. Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Accidental Creative
Real Creative Leadership (with Adam Morgan)

The Accidental Creative

Play Episode Listen Later Nov 28, 2022 35:10


What does it take to lead talented, creative people effectively? This is an important question to all of us because either (a) we are in the position where we have to lead others every day and what they need from us is often a mystery, or (b) we are being led by someone and we really REALLY wish they understood us better.As you may know, I wrote a book about this topic a few years ago called Herding Tigers. My ambition in writing that book was to be as direct and practical as I possibly could be about the realities of creative leadership. I dislike theory and I crave practical wisdom.That's why I invited today's guest on the show - there are few people with more practical creative leadership experience than Adam Morgan. Adam is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for 24 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He's the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He's a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader.In this episode, Adam and I have a free flowing conversation about the nature of leading teams in this present reality. Mentioned in this episode:50Pros.com50Pros.com is the newest & fastest-growing platform that connects agencies with top companies, many from the Fortune 500 - like Amazon, Spotify, and 3M. Curated, vetted, and a no-noise directory of the only the top 50 firms within 50 categories. Visit 50Pros.com.Uncommon GoodsWhen you shop at Uncommon Goods you're supporting artists and small, independent businesses. These fine products are often made in small batches, so shop now before they sell out this holiday season. To get 15% off your next gift, go to UncommonGoods.com/ACCIDENTAL.Sponsored by Nordpass BusinessWith the NordPass Business password manager, you will save time and energy – allowing your team to focus on what matters most. See NordPass Business in action now with a 3-month free trial at nordpass.com/accidental with code ACCIDENTAL.