Podcasts about Adweek

Love it or hate it, advertising is the ultimate broker of power and influence in the world today. Adspeak, hosted by Adweek editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people and companies that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Age of Adoption podcast, host Keith Zakheim welcomes Duncan Meisel, Executive Director of Clean Creatives, an organization challenging PR and advertising agencies to reject fossil fuel clients. Drawing from his background in climate NGO communications, Duncan has pioneered a global movement to eliminate ties between creative agencies and fossil fuel companies. The conversation explores how Clean Creatives provides a pledge for agencies and brands, targets those working with polluters, and confronts the conflicts of interest that arise when agencies serve both sustainability-focused clients and fossil fuel companies simultaneously.Despite current political headwinds facing climate initiatives, Duncan maintains an optimistic outlook grounded in planetary urgency and market fundamentals. He highlights how twice as much capital now flows into renewable energy compared to fossil fuels, and emphasizes that engagement typically increases during challenging political climates. For businesses navigating the climate transition, Duncan stresses the importance of focusing on material climate impacts that directly affect bottom lines—like insurance companies losing advertising revenue due to climate disaster—and building strategic plans that position organizations for success when the pendulum inevitably swings back toward climate action.Duncan Meisel, Executive Director of Clean Creatives, leads a global movement challenging advertising and PR agencies to cut ties with fossil fuel companies through their industry pledge system. Drawing from his background in climate NGO communications at organizations like 350.org, Duncan identifies how agencies serve conflicting interests when representing both sustainability-focused brands and fossil fuel clients. In this episode, he reveals the concerning "climate doomer" mentality among many agency professionals working with polluters and explains how Clean Creatives connects the dots between climate impacts and business consequences—like State Farm's $8 million Super Bowl ad cancellation due to climate disasters while their agency also represented Exxon. Despite current political headwinds, Duncan maintains that planetary urgency and strong market fundamentals, including twice as much capital flowing to renewables versus fossil fuels, provide reasons for optimism in the climate transition. Based in Austin, Texas, Duncan has been recognized as one of Adweek's Young Influentials and PRovoke Media's Innovator 25.In This Episode: (00:00) Introduction - Duncan Meisel of Clean Creatives(03:39) Duncan explains Clean Creatives' mission and fossil fuel pledge(07:44) Discussion of agency conversations and rationalizations for fossil fuel work(11:06) Brand perspective on agencies with fossil fuel clients(14:42) Duncan shares his Age of Adoption story amid political challenges(18:07) Clean Creatives' tactical focus on materiality and real impactsShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show:  The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Duncan Meisel LinkedInClean Creatives WebsiteAntenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn

Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She's led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world's top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, New York Women in Communications' Matrix Award Honoree, Business Insider's 25 Most Innovative CMOs, Forbes' World's 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor's degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sylvester Chauke, is what I define as a maverick in the brand, marketing and communications world globally. Chauke has led one of the biggest agencies that has come out of the African Continent. As the founder of DNA Brand Architects, the agency has created a much-needed voice in the PR landscape in Africa. DNA boasts an impressive haul of accolades, including ICCO World's Best, PRISM Large PR Agency of the Year (2021, 2022, and 2023), IABC Best of the Best, and a spot on Adweek's Top 100 Fastest GrowingAgencies in the World in 2023. Sylvester's vision continues to challenge the industry with bold, culturally resonant storytelling. With a trophy shelf that's anything but bland, Sylvester has been named CNBC All Africa Young Business Leader of the Year and serves on several influential boards,including the World Economic Forum Global Shapers Advisory Council, theUniversity of Johannesburg Advisory Council, and the SA State Theatre. He's a TEDspeaker and authored the unapologetically inspiring Stand Against Bland.Driven by a fiery passion for creativity and transformation, Sylvester championsAfrican excellence—not as a distant dream but as a dynamic, living reality. For him,creativity is more than an art; it's a force that shapes how we see the world and howAfrica tells its story to the world.I hope the interview is helpful and something you can enjoy!

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn't stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe's US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week's Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year.  In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social).    THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier!   TODAY'S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren't addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex.   WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective.   Running time: 34:43   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Cindy Online: LinkedIn Facebook   Cindy's Websites: Cindy's Website Make Love Not Porn   Cindy's TED Talk  

Nesta edição, você acompanha a entrevista com a o diretor, apresentador, roteirista, autor e produtor M.M. Izidoro, responsável pela direção da adaptação de Angola Janga em audiossérie. Durante o bate-papo, o convidado contou como surgiram as primeiras oportunidades para trabalhar no audiovisual e de que maneira o seu pai o influenciou na escolha da profissão. Além disso, ele explicou como define um audiodrama, o processo de adaptar um clássico literário em outros formatos e os critérios que acredita que o levaram a ser nomeado uma das 20 pessoas mais criativas do mundo pela revista AdWeek.

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

30 years ago: Computer industry booms as consoles slump, Nintendo announces Ultra64 & The internet gets scary These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in August 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here: https://www.patreon.com/posts/123352781/edit 7 Minutes in Heaven: Cliffhanger (Amiga) Video Version: https://youtu.be/KZ7J9qEpqxI     https://www.mobygames.com/game/29830/cliffhanger/ Corrections: July 1994 Ep - https://www.patreon.com/posts/july-1994-part-1-116538490         https://www.patreon.com/posts/july-1994-part-2-116538674 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     Defunctland Jim Henson Series - https://youtu.be/BVoGf1JTVeI?si=PBwUInz2t7hBe-Eq     https://en.wikipedia.org/wiki/Information_superhighway     https://en.namu.wiki/w/RX-78%20Gundam     https://fallout.fandom.com/wiki/SPECIAL     https://www.theycreateworlds.com/episodes/TCW164         https://en.wikipedia.org/wiki/Monte_Cook     Wrestling with Games - XBAND - https://youtu.be/k_5M-z_RUKA?si=tuuDxPGj6GnTPc-B     https://en.wikipedia.org/wiki/Steam_(service)               1994: Canada to get their own ratings     New VCR proves 6 heads are better than 1, The Toronto Star, August 11, 1994,Thursday, FINAL EDITION, Section: FAST FORWARD; Pg. F2, byline: BY ROBERT WRIGHT TORONTO STARON THE EDGE California presses forward with video game violence bill     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/   pg. 29       https://www.latimes.com/archives/la-xpm-1994-04-13-mn-45306-story.html IDSA board selected     Mattel takes a second look at games     Mattel Hires Sega Executive, The Associated Press, August 2, 1994, Tuesday, BC cycle Square goes public     CORPORATE PROFILE: SQUARE, Jiji Press Ticker Service, AUGUST 5, 1994, FRIDAY Japanese companies playing with fire     "As derivatives proliferate, so do worries Companies try to control risks from transactions intended to rein in costs but which can backfire, The Nikkei Weekly (Japan), August 15, 1994, Section: FINANCE; Pg. 13, Byline: BY ASAKO ISHIBASHI Staff writer" Acclaim buys Valiant     ACCLAIM ACQUIRES VOYAGER COMMUNICATIONS FOR $65 MILLION Marks Company's Diversification into Comic Book Publishing, Business Wire, August 2, 1994, Tuesday     https://en.wikipedia.org/wiki/Comic_book_collecting#Bust_of_the_speculator_market UK video rental market embraces games... illegally     Games Spark Sagging U.K. Vid Biz; But Many Don't Have Licenses To Rent Them, Billboard, August 13, 1994, Section: HOME VIDEO; Pg. 76, Byline: BY PETER DEAN     Sonic out to zap the 'swapping' boom, The Scotsman, August 23, 1994, Tuesday, Byline: By Chris Mullinger UK teens tune out to games      MEDIA GUARDIAN: LUST FOR NASTIES AND HARD NEWS, The Guardian (London), August 8, 1994, Section: THE GUARDIAN FEATURES PAGE; Pg. T17      Sega announces US theme park     Universal Teams With Sega on Theme Park, Disneyland Annex Scaled Back, The Associated Press,  August 12, 1994, Friday, AM cycle, Section: Business News, Byline: By E. SCOTT RECKARD, AP Business Writer     Report: Sega Plan to Open 50 High-Tech Theme Parks in U.S., The Associated Press, August 16, 1994, Tuesday, BC cycle, Section: Business News Sega buys Data East Pinball     Sega acquires Data East Pinball, Business Wire, August 26, 1994, Friday Doom coming to arcades     DOOM IS ALL AROUND US, Business Week, August 1, 1994, Business and Industry, Section: Pg. 72;        https://doom.fandom.com/wiki/Trivia         https://www.doomworld.com/forum/topic/112509-share-your-epic-doom-related-stories/ Atari Games President passes     Play Meter, August 1994, pg. 32 Hasbro readies to enter VR market     No Headline In Original, ADWEEK, August 15, 1994, Eastern Edition, Byline: By Jennifer Comiteau and Penny Warneford, with Cathy Taylor        https://www.unseen64.net/2018/10/04/hasbro-toaster-virtual-reality-console/ Begone Project Reality, all hail Ultra 64     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/  pg. 28      Sega teams up with Hitachi in Japan     HITACHI SALES TO HELP SEGA MARKET VIDEO GAMES, Jiji Press Ticker Service, AUGUST 3, 1994, WEDNESDAY             Sega, Hitachi Sales link up to sell video game machine, Japan Economic Newswire, AUGUST 3, 1994, WEDNESDAY Sega buys Cross Products     The leading video game development tool, Business Wire, August 15, 1994, Monday         https://segaretro.org/Cross_Products         https://web.archive.org/web/19961227100911/http://www.crossprod.co.uk/      Jaguar CD to launch by Xmas     https://www.retromags.com/files/file/3018-egm2-issue-02-august-1994/  pg. 29     ATARI CORP. ANNOUNCES SECOND QUARTER 1994 RESULTS, PR Newswire, August 1, 1994, Monday - 19:55 Eastern Time, Section: Financial News Sanyo gives console market a TRY     SANYO TO RELEASE INTERACTIVE GAME MACHINE TRY, Jiji Press Ticker Service, AUGUST 31, 1994, WEDNESDAY 3DO announces losses     Video Game System Company Posts $ 16.1 Million First-Quarter Loss, The Associated Press, August 11, 1994, Thursday, AM cycle, Section: Business News     COMPANY NEWS; SHARES OF 3DO SOAR ON FORECAST FOR NEW SYSTEM, The New York Times, August 24, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 3; Column 1; Financial Desk ; Column 1;                3DO UNVEILS PLANS TO BOOST POWER OF GAME PLAYERS, WALL STREET JOURNAL, August 25, 1994, Thursday, Section: Section B; Page 8, Column 4, Byline: BY JIM CARLTON              ANOTHER KEY EXEC DEPARTS O&M'S, INTERACTIVE GROUP; 3DO POWERS UP TO MEET COMPETITION; INTERACTING:; OTHER NEWS: Advertising Age, August 29, 1994, Section: Pg. 14 Mortal Friday gets $10 million budget     ACCLAIM'S 'MORTAL KOMBAT II' PREPARED TO STRIKE ON 'MORTAL FRIDAY,' SEPTEMBER 9; Company Spending Over $10 Million on Global Launch, Business Wire, August 4, 1994, Thursday     https://archive.org/details/Computer_Gaming_World_Issue_121/page/n29/mode/2up Acclaim buys into FMV    Playthings, August 1994, pg. 19           https://archive.org/details/GamePro_Issue_061_August_1994/page/n157/mode/1up?view=theater Macromedia and Microware want to bring PCs and ITV together     Agreement to Make Computer Programs Available for Interactive TV Use, The Associated Press, August 1, 1994, Monday, AM cycle, Section: Business News, Byline: By STEVEN P. ROSENFELD, AP Business Writer       https://en.wikipedia.org/wiki/Macromedia        https://en.wikipedia.org/wiki/Microware      Computer industry profits boom     Not drowning, waving at profits, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Mass Storage; Pg. 34 SPA reports huge boom in sales     "NORTH AMERICAN PC SOFTWARE SALES REACH $1.48 BILLION, IN FIRST QUARTER 1994; HOME EDUCATION SALES LEAD GROWTH -- UP 128%, PR Newswire, August 8, 1994, Monday - 14:29 Eastern Time, Section: Financial News" CDRom bundles discouraging sales         Dataquest Consumer Survey Shows Where CD-ROM Title Developers Can Be Successful, Business Wire, August 8, 1994, Monday     Sirius Publishing to release long-awaited 5-ft. 10-Pak Volume II, Business Wire, August 8, 1994, Monday     https://archive.org/details/PC-Player-German-Magazine-1994-08/page/n15/mode/2up     https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up Flash memory prices tumbling     Not drowning, waving at profits, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Mass Storage; Pg. 34        https://en.wikipedia.org/wiki/Flash_memory Cyrix to take on AMD     Infoworld August 8, 1994, pg. 5 Employers begin to crackdown on games     Games they play, The Times, August 1, 1994, Monday, Section: Business, Byline: Jon Ashworth Microsoft targets "loosely supervised Executives"     SUNDAY, August 7, 1994; Playing Games at Work, The New York Times, August 7, 1994, Sunday, Late Edition - Final, Distribution: Magazine Desk, Section: Section 6; ; Section 6; Page 12; Column 1; Magazine Desk ; Column 1; MacPlay expands lineup     Playthings, August 1994, pg. 44 Ad game business booming in Germany     https://archive.org/details/PC-Player-German-Magazine-1994-08/page/n29/mode/2up Media Vision collapse profiled     https://archive.org/details/Electronic-Games-1994-08/page/10/mode/2up     https://archive.org/details/Electronic-Games-1994-08/page/12/mode/2up Victormaxx announces Cybermaxx     Virtual Reality Headset For PCs A Reality, Newsbytes News Network, August 5, 1994       http://videogamekraken.com/cybermaxx-by-victormaxx Mice go 3D     Echoes of Silicon Valley, Agence France Presse -- English, August 04, 1994 08:13 Eastern Time, Section: Domestic, non-Washington, general news item, Dateline: PALO ALTO, California, Aug 4         https://www.ebay.com/itm/304724946528 Microprose to bring Magic to PC         IT'S IN THE CARDS' FOR MICROPROSE(R) AND WIZARDS OF THE COAST(R);PR Newswire, August 10, 1994, Wednesday - 17:23 Eastern Time, Section: State and Regional News     https://www.mobygames.com/game/530/magic-the-gathering/        https://www.mobygames.com/game/6274/magic-the-gathering-battlemage/ Star Trek licenses are a mess     https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up TEN to bring SimCity online     Total Entertainment Network will feature online debut of popular SimCity, game, Business Wire, August 10, 1994, Wednesday      The web becomes a scary place     E-mail evil, The Jerusalem Post, August 4, 1994, Thursday, Section: OPINION; Pg. 6,  Byline: SANDY ROVNER Siliwood goes Online     DISNEY, AMERITECH, BELLSOUTH AND SOUTHWESTERN BELL PLAN ALLIANCE TO DEVELOP AND OFFER VIDEO SERVICES, PR Newswire, August 8, 1994, Monday - 13:31 Eastern Time, Section: Financial News Fujitsu brings habitat back to USA     Fujitsu to start 'cyberspace' game business in U.S., Japan Economic Newswire, AUGUST 10, 1994, WEDNESDAY Computer Porn outpacing UK lawmakers     https://archive.org/details/Atari_ST_User_Issue_103_1994-08_Europress_GB/page/n39/mode/2up Labor promises telecommunications reform     Party line for fun and games, The Times, August 5, 1994, Friday, Byline: Emma Woollacott        https://en.wikipedia.org/wiki/Mercury_Communications Interactive TV license purchasers default     SOME TOP BIDDERS AT AIRWAVE AUCTION FAILING TO PAY UP, Pittsburgh Post-Gazette (Pennsylvania), AUGUST 12, 1994, FRIDAY, SOONER EDITION, Section: BUSINESS, Byline: BLOOMBERG BUSINESS NEWS Acorn enters set top box market     https://archive.org/details/AcornUser145-Aug94/page/n7/mode/2up      Ziff Davis buys Compute     ZIFF-DAVIS ACQUIRES ASSETS OF COMPUTE MAGAZINE; COMPUTER LIFE AND FamilyPC'S ADVERTISERS TO GET UNEXPECTED BONUS CIRCULATION, PR Newswire, August 8, 1994, Monday - 19:06 Eastern Time Teenage reviewers on the rise     Teenage games writers get to call the shots, The Age (Melbourne, Australia), August 2, 1994 Tuesday, Late Edition, Section: COMPUTERS; Pg. 40, Byline: Amy Harmon Computer game book rights up for grabs     Book Notes, The New York Times, August 3, 1994, Wednesday, Late Edition - Final, Distribution: Cultural Desk, Section: Section C; ; Section C; Page 20; Column 5; Cultural Desk ; Column 5;,Byline: By Sarah Lyall         https://en.wikipedia.org/wiki/List_of_novels_based_on_video_games Disney gets MYST rights     Out of the 'Myst': Disney plays game for book, film; Hit CD-ROM software is going Hollywood, The Hollywood Reporter, August 11, 1994, Thursday, Byline: Scott Hettrick Stormfront to simulate strike season     PENDING BASEBALL STRIKE PROMPTS VIDEO GAME DEVELOPER TO PINCH HIT FOR REAL THING, PR Newswire, August 12, 1994, Friday - 09:02 Eastern Time, Section: Financial New          Real Unreal Baseball, The Associated Press, August 17, 1994, Wednesday, PM cycle, Section: Sports News, Byline: By JIM LITKE, AP Sports Writer     Indians overtake White Sox in AL Central; Braves, Expos torrid in Nintendo, Baseball League, Business Wire, August 21, 1994, Sunday Leonard Herman releases Phoenix     https://www.latimes.com/archives/la-xpm-1994-04-13-mn-45306-story.html  pg. 32      Nintendo ordered to pay $208 million     Nintendo U.S. unit told to pay 208 mil. dlrs in damages, Japan Economic Newswire, AUGUST 2, 1994, TUESDAY      https://archive.org/details/Electronic-Games-1994-08/page/14/mode/2up     No Headline in Original, Ad Day, August 8, 1994, Section: Corridor Talk Pg. 38, byline: Kevin Kerr Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras    

Picture an era when advertising didn't just sell products—it shaped culture. That's the legacy Ron Berger helped build, from co-founding the 700-person agency MVBMS with Tom Messner, Barry Vetere, Louise McNamee, and Bob Schmetter to penning era-defining taglines like “Time to Make the Donuts” and “Subway Eat Fresh.” In this episode, Ryan reconnects with his former boss to explore how Ron helped launch Adweek and nurtured a culture of candid collaboration over empty hierarchies. Drawing a line between sports competition and creative excellence, he explains why teamwork, accountability, and “impact winning” have always been at the core of his leadership style. Ron also shares on building a culture at MVBMS that prized strategic clarity over trendy cool.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before.But what I don't agree with is the anger over them seeming “out-of-touch”.Why is it “out-of-touch” for Poppi to send out temporary vending machines to influencers but not “out-of-touch” for Dunkin Donuts to pay Ben Affleck $10-million dollars for 30-seconds?My theory: the internet hates female-founded brands that market to a primarily female demographic. This is compounded by the fact that the influencer space is dominated by women. Poppi is a brand with a front-facing, female founder. Her name is Allison Ellsworth. Even though it was co-founded with her partner, Stephen, she is the one who often appears on camera and was even the face of their video response on TikTok as the controversy kicked up.Olipop, Poppi's biggest founder, began leaving comments in TikTok videos claiming the vending machines were $25,000. Something that was debunked by AdWeek and something Ellsworth disputes, as well. But because Olipop is founded by two men, no one is calling them “catty”, “jealous” or “b****y” for spreading rumors about a competitor in TikTok comments. If a female-founded brand did that, there would be hell to pay.As always, there is no right or wrong answer here. Keep it respectful in the discussions on Substack, as you always do.And thank you for being a coconut! ❤️

In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing.=========================================Best Moments:(01:27) Unbounce's acquisition of Insightly and their complementary offerings(03:00) Criteria for selecting influencers for B2B partnerships(05:52) Structuring influencer partnerships on a quarterly basis(08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing(10:11) The importance of allowing influencers to maintain their authentic voice(13:50) The growing significance of humor and personality in B2B marketing(16:00) Predictions and excitement for influencer marketing in 2025(17:12) Strategies for finding the right influencers for B2B partnerships(19:35) The potential for dedicated influencer relationship roles in marketing teams=========================================Guest Bio:Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

ADWEEK COMPLETE SUPER BOWL 59 AD TRACKER Check out EVERY Super Bowl 59 ad below: https://www.adweek.com/brand-marketing/super-bowl-59-ad-tracker-watch-all-commercials-2025/  ALISON WEISSBROT BIO Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

S2E12 of IMpulse: The Influencer Marketing Podcast

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact, how can brands truly differentiate themselves? Research shows that originality and adaptability are key drivers of success, yet many marketers struggle to navigate this ever-evolving ecosystem.So, what does it take to stay relevant in marketing today? How can brands leverage creativity and technology to solve problems in a disruptive way?In the final episode of this three-part series on DisruptED, host Ron J Stefanski and marketing thought leader Ivonne Kinser explore the intersection of technology, creativity, and strategic problem-solving. Kinser, the best-selling author of THINK: The Manifesto for Creative and Critical Thinkers, shares her insights on how marketers must adapt their mindset to succeed in an AI-driven world.Key takeaways from the conversation:Marketing is no longer about mastering a single technology – With new tools emerging daily, marketers must shift their focus from expertise in specific platforms to a broader, creative approach to problem-solving.Originality is the key to differentiation – The most successful brands don't just follow trends; they combine technology and creativity in unique ways to stand out in a crowded market.Adaptability is essential – The only constant in marketing today is change, and brands that embrace experimentation and learning will be the ones to lead the industry forward.Ivonne Kinser is a marketing innovator and thought leader, currently serving as the Chief Marketing Officer at Hoplark and CEO of Vantage Creative & Bridge. During her decade-long tenure at Avocados From Mexico, she led the brand's award-winning digital marketing strategy, earning it recognition as one of the world's most innovative brands. A recipient of the Marketing Lifetime Achievement Award and an ADWEEK 2024 CMO Mentor, she is also a best-selling author and keynote speaker specializing in creativity, disruption, and the evolving role of technology in marketing.

On the SUPERWOMEN podcast this week, I'm joined by Kathleen Griffith, an award-winning business strategist and bestselling author, to talk about her book, “Build Like a Woman: The Blueprint for Creating a Business and Life You Love,” and her path to empowering female entrepreneurs. Kathleen started her career in corporate, working for big advertising agencies, but felt that her work was engineering insecurity in women rather than emboldening them to do more. She left and founded her own companies: BUILD, a global platform that guides women in transforming their businesses and lives, and Grayce & Co, a female-focused marketing and media consultancy. Her work has been featured in numerous publications, including TIME Magazine, Forbes, The New York Times, Business Insider, and The Wall Street Journal, and she has been recognized as a “Top 40 Disruptor” by ADWEEK, “Leading Woman in Business” by Fast Company, “Creative Innovator” by Condé Nast, “Most Powerful Woman” by Fortune, and more. In this episode, she reflects on finding opportunities in life's challenges, building confidence through setting and achieving goals, and why we, as women, need to forge the right mindset—not just the skillset—to turn our dreams into a reality. Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Kathleen (@kathleengrayce) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen  

Commodore buys Amiga Jack Tramiel declares war on  competition Nintendo announces US NES launch plans These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in August 1984.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/121143199 7 Minutes in Heaven: Sabrewulf Video Version: https://www.patreon.com/posts/121098237     https://www.mobygames.com/game/14732/sabre-wulf/ Corrections: July 1984 Ep - https://www.patreon.com/posts/july-1994-116535754 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://en.wikipedia.org/wiki/Doctor_Pong     https://gamehistory.org/atari-2600-tarzan/     https://www.giantbomb.com/photon-the-ultimate-game-on-planet-earth/3030-39589/     https://en.wikipedia.org/wiki/Acorn_Electron     https://archive.org/details/book_video_games/page/n77/mode/2up      1974:         Atari sells Japanese manufacturing to Namco     https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-24.pdf   pg. 49 Basketball a hit     Cashbox august 3 1974       https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-04.pdf  pg. 43 Clean Sweep 1 player     https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-10.pdf  pg. 50 Track 10 adds oil slick     https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-17.pdf  pg. 46           https://flyers.arcade-museum.com/videogames/show/2351 Gene Lipken joins Atari     https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-24.pdf   pg. 49 Medal Games are spreading     Game Machine August 10, 1974 pg. 7      Cali SC rules in favor of pinball     Cashbox Aug 10 1974     https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-10.pdf  pg. 48 Coinop on the Price is Right     Cashbox august 3 1974       https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/70s/1974/CB-1974-08-04.pdf  pg. 43     https://en.wikipedia.org/wiki/The_Price_Is_Right 13 year olds simulate life on computer     Two Youths Turn Computers on to 'Life', Hardford Courant, 11 Aug 1974, Page 3     http://www.rearden.com/people.php 1984: Silicon Valley proves resilient     Gloom in the Valley . . . But a Silver Lining, Too, U.S. News & World Report, August 20, 1984, Section: Pg. 38, Byline: By JOANNE DAVIDSON Warner second quarter losses are massive     Warner Communications reports huge loss, United Press International, August 2, 1984, Thursday, BC cycle Jack slashes prices     Atari's Tramiel Gets Tough With Price Cuts, ADWEEK, August 13, 1984, Eastern Edition,Byline: By Gail Belsky     Computer Entertainer Vol. 3 Number 5 pg. 1      https://archive.org/details/computer-entertainer-3-5/page/n13/mode/2up?view=theater Commodore to buy Amiga     Commodore Deal With Amiga Set,The New York Times, August 17, 1984, Friday, Late City Final Edition, Section: Section D; Page 3, Column 6; Financial Desk Atari sues Amiga     ATARI HEAD SUES ALLY THAT DEFECTED TO RIVAL, The New York Times, August 21, 1984, Tuesday, Late City Final Edition, Section: Section D; Page 1, Column 1; Financial Desk, Byline: By DAVID E. SANGER         https://www.tech-insider.org/personal-computers/research/1984/0822.html      Atari to introduce 16 and 32 bit systems     Atari To Sell More-Powerful Computers, The Associated Press, August 27, 1984, Monday, AM cycle, Section: Business News, Byline: By STEVE WILSTEIN, Jack declares war on competition         Computer Entertainer Vol. 3 Number 5 pg. 1        https://archive.org/details/computer-entertainer-3-5/page/n13/mode/2up?view=theater      Jack can't collect     Tramiel Reported Seeking $50 Million in Lieu of Atari Debts, The Associated Press, August 31, 1984, Friday, PM cycle, Section: Business News Imagine Megagames up for auction         https://archive.org/details/Computer_Video_Games_Issue_034_1984-08_EMAP_Publishing_GB/page/n23/mode/2up Coleco unveils new marketing ploy     Coleco will offer scholarships to some computer purchasers, United Press International, August 22, 1984, Wednesday, BC cycle, Section: Financial            Advertising;At Coleco, The Adam Is Reborn, The New York Times, August 13, 1984, Monday, Late City Final Edition, Section: Section D; Page 8, Column 3; Financial Desk, Byline: By Pamela G. Hollie         https://youtu.be/tklBAzg_cgw?si=rDW-RNgtAqd_7QHl VCRs and Action Figures muscle video games out of retail     The Video Revolution, Newsweek, August 6, 1984 UNITED STATES EDITION, Section: BUSINESS; Pg. 50          Media Room, The Associated Press, August 12, 1984, Sunday, BC cycle Video killed the Video Game Star     FROM PAC-MAN TO GI JOE, Forbes, August 13, 1984, Section: MONEY AND INVESTMENTS; The Columnists; Psychology & Investing; Pg. 138, Byline: By Srully Blotnick;     Toys sales boom, United Press International, August 21, 1984, Tuesday, BC cycle, Section: Financial     Playthings, August 1984. Video Game tie-ins come of age     Allan Carr keeps bubbling to the top in a heady world, The San Diego Union-Tribune,August 12, 1984 Sunday, Section: ENTERTAINMENT; Pg. E-2, Byline: David Elliott, Movie Critic         https://en.wikipedia.org/wiki/Cloak_%26_Dagger_%28video_game%29        https://www.imdb.com/title/tt0087065/?ref_=fn_al_tt_2     https://www.imdb.com/title/tt0088395/?ref_=nm_flmg_knf_t_4     ACTIVISION; To develop and market software based on Ghostbusters motion picture, Business Wire, August 28, 1984, Tuesday     Gregory Fischbach Part 1 - Activision - Acclaim - https://www.patreon.com/posts/46578120     https://archive.org/details/popular-computing-weekly-1984-08-09/mode/1up?view=theater        https://www.mobygames.com/company/6665/dktronics/     https://archive.org/details/OnlineTodayV03N08/page/n9/mode/2up        https://www.mobygames.com/game/40828/paul-mccartneys-give-my-regards-to-broad-street/     Jay Balakrishnan - HESWare, Radical, Dynamics, Solid State Software - https://www.patreon.com/posts/jay-balakrishnan-103071267 Nintendo sees coinop sales plummet     Nintendo anticipates greater sales, profit, The Japan Economic Journal, August 28, 1984, Section: SECURITIES; Pg. 16 Atari sells distributorship     Replay, August 1984, pg. 3      Coin-op computers a bust     Campus coin-op computers crash; Good product ahead of its time, United Press International, August 29, 1984, Wednesday, BC cycle, Section: Financial, Byline: By J.B. BLOSSER 3rd parties scrap releases     Computer Entertainer Vol. 3 Number 5 pg. 11 IBM tries to save the PCJr     I.B.M. RAISES DIVIDEND, OFFERS A FREE KEYBOARD, The New York Times, August 1, 1984, Wednesday, Late City , Final Edition, Section: Section D; Page 1, Column 1; Financial Desk, Byline: By STUART DIAMOND      https://www.ebay.com/itm/335702730148         https://archive.org/details/pcjr-magazine-1984-volume-1/PCjr%20Magazine%20-%20198410%20-%20Volume%201%20Number%209/page/58/mode/2up?view=theater&q=512     https://archive.org/details/computer-entertainer-3-5/page/n14/mode/1up?view=theater     https://www.atarimagazines.com/compute/issue59/review_lotus_123.php         MICROPRO; Greets enhanced PCjr with WordStar, Business Wire, August 13, 1984, Monday IBM announces AT     I.B.M.'S. NEW POWERHOUSE A T ;TWICE AS FAST AS OLD PC'S, The New York Times, August 15, 1984, Wednesday, Late City Final Edition, Section: Section D; Page 1, Column 3; Financial Desk, Byline: By DAVID E. SANGER     https://archive.org/details/byte-magazine-1984-08/page/n9/mode/2up        https://en.wikipedia.org/wiki/Olivetti_M24     SHORTAGE OF SEMICONDUCTORS EASES, The New York Times, August 27, 1984, Monday, Late City Final Edition, Section: Section D; Page 1, Column 3; Financial Desk, Byline: By DAVID E. SANGER     https://archive.org/details/byte-magazine-1984-08/page/n11/mode/2up IBM and EC reach agreement     WEEK IN BUSINESS;BEST WEEK EVER ON WALL STREET, The New York Times, August 5, 1984, Sunday, Late City , Final Edition, Section: Section 3; Page 14, Column 3; Financial Desk, Byline: By Nathaniel C. Nash IBM announces new business strategy for Europe     I.B.M.'S NEW ROLE IN EUROPE, The New York Times, August 13, 1984, Monday, Late City Final Edition, Section: Section D; Page 1, Column 4; Financial Desk, Byline: By DAVID E. SANGER      MSX to miss XMAS     https://archive.org/details/popular-computing-weekly-1984-08-02/mode/1up?view=theater        https://archive.org/details/popular-computing-weekly-1984-08-02/page/n2/mode/1up?view=theater     https://archive.org/details/popular-computing-weekly-1984-08-09/page/n3/mode/1up?view=theater Amstrad pricing very competitive     https://archive.org/details/cvg-magazine-034/page/n125/mode/1up?view=theater         https://archive.org/details/cvg-magazine-034/page/n119/mode/1up?view=theater Sinclair launches Speccy bundle     https://archive.org/details/home-computer-weekly-magazine-new/HomeComputerWeekly-074/     https://archive.org/details/popular-computing-weekly-1984-08-02/mode/1up?view=theater     https://spectrumcomputing.co.uk/entry/20540/ZX-Spectrum/Spectrum_Six_Pack_ZX-Spectrum_48K_version      Sinclair plans stock flotation     https://archive.org/details/popular-computing-weekly-1984-08-09/page/n4/mode/1up?view=theater Sinclair wants to get into chip manufacturing     https://archive.org/details/popular-computing-weekly-1984-08-16/page/n3/mode/2up        https://archive.org/details/popular-computing-weekly-1984-08-23/page/n2/mode/1up?view=theater    Sinclair earnings miss expectations         https://archive.org/details/popular-computing-weekly-1984-08-23/page/n4/mode/1up?view=theater Dragon goes to Espana!     Spanish take over failed Dragon computer maker, Financial Times (London,England), August 15, 1984, Wednesday, Section: SECTION I; Pg. 12, Byline: BY CHARLES BATCHELOR IN LONDON     https://en.wikipedia.org/wiki/Dragon_32/64#Product_history     https://www.amazon.es/Cinco-Duros-HISTORIA-VIDEOJUEGO-ESPA%C3%91A/dp/8410031469     https://www.npr.org/sections/money/2017/02/17/515850029/episode-755-the-phone-at-the-end-of-the-world Macintosh software still scarce     https://archive.org/details/byte-magazine-1984-08/page/n243/mode/2up     Michael Dornbrook Part 1 - Infocom - https://www.patreon.com/posts/44335732 MIDI comes to micros     https://archive.org/details/cvg-magazine-034/page/n125/mode/1up?view=theater         https://archive.org/details/popular-computing-weekly-1984-08-16/mode/2up Pioneer launchees interactive laser disc     https://archive.org/details/computer-entertainer-3-5/page/n13/mode/2up?view=theater        https://archive.org/details/Creative_Computing_1984-08/page/n11/mode/2up Byte profiles 6502 successor     https://archive.org/details/byte-magazine-1984-08/page/n129/mode/2up      Great space race budget breaks records     https://archive.org/details/home-computer-weekly-magazine-new/HomeComputerWeekly-077/     https://www.mobygames.com/game/190868/the-great-space-race/ Lord British given credit for Questron     https://archive.org/details/Computer_Gaming_World_Issue_4.4/page/n30/mode/1up?view=theater     Joel Billings - SSI - https://www.patreon.com/posts/36827469 US games flood UK     https://archive.org/details/popular-computing-weekly-1984-08-23/page/n4/mode/1up?view=theater     https://en.wikipedia.org/wiki/U.S._Gold Virgin goes for quality     https://archive.org/details/popular-computing-weekly-1984-08-30/mode/1up?view=theater Domark launches with big contest     https://archive.org/details/popular-computing-weekly-1984-08-30/page/n4/mode/1up?view=theater     https://archive.org/details/popular-computing-weekly-1984-08-30/page/n26/mode/1up?view=theater Sexy Games get activists in a tissy     https://archive.org/details/home-computer-weekly-magazine-new/HomeComputerWeekly-076/mode/2up Computer adoption in schools still slow     Stumbling into the computer age, Forbes, August 13, 1984, Section: INDUSTRIES; Pg. 35, Byline: By Kathleen R. Wiegner Computers find their purpose     Road Warrior' rides again, Computerworld, August 13, 1984, Section: EDITORIAL; LECHT ON SCIENCE; Pg. 47, Byline: By Charles P. Lecht      NABU gets software subsidiary     "Sets Up Software Subsidiary; WHEELER SAYS HE MISSES 'BULLY PULPIT' BUT ENJOYS PRIVATE INDUSTRY, Communications Daily, August 20, 1984, Monday, Section: Vol. 4, No. 162; Pg. 5" Tech support goes online     Telephone hot lines for software problems, Financial Times (London,England), August 29, 1984, Wednesday, Section: SECTION I; Technology; Professional Personal Computing; Pg. 5, Byline: PHILIP MANCHESTER WH Smith profits surge on computer sales     RESULTS DUE NEXT WEEK, Financial Times (London,England), August 18, 1984, Saturday, Section: SECTION I; UK Companies; Pg. 17 Radio Shack loses ground     TANDY'S SHIFTING SALES STRATEGY, The New York Times, August 19, 1984, Sunday, Late City Final Edition, Section: Section 3; Page 1, Column 3; Financial Desk, Length: 2350 words, Byline: By PETER W. BARNES Drug Store Chain sues Mattel     Drug Chain Sues Mattel For Alleged Discrimination Against Retailer, The Associated Press, August 3, 1984, Friday, BC cycle,        No Headline In Original, United Press International, August 3, 1984, Friday, BC cycle, Section: Financial, Length: 188 words, Dateline: SYRACUSE, N.Y. Data Age sues Mr. T     HE PITIES THE FOOL, United Press International, August 20, 1984, Monday, BC cycle, Section: Domestic News, Byline: By FRANK SANELLO, United Press International Pirates go pro     https://archive.org/details/popular-computing-weekly-1984-08-30/mode/1up?view=theater         https://www.olx.pt/d/anuncio/jogos-spectrum-verso-portuguesa-de-coleccionador-da-microbaite-etc-IDICESX.html      TVs adapt to the new media landscape     HOME VIDEO; TV SETS: NEW FUNCTIONS, NEW FORMS, The New York Times, August 12, 1984, Sunday, Late City Final Edition, Section: Section 2; Page 24, Column 1; Arts and Leisure Desk, Byline: By HANS FANTEL Executives get high-tech     The all-electronic Executive, Financial Times (London,England), August 4, 1984, Saturday, Section: SECTION I; The Information Revolution; Pg. 12, Byline: By Alan Cane Touch screen system used for tourists     Touch computer for tourists boon to advertisers, promoters, United Press International, August 19, 1984, Sunday, BC cycle, Section: Financial, Byline: By JOHN J. SANKO Army introduces joystick controlled rocket     Technology Today: Fiber-optic guided missiles -- ultimate video game, United Press International, August 20, 1984, Monday, BC cycle, Section: Domestic News, Byline: By WILLIAM HARWOOD, Gaming Jesus shall bare the mark     No Headline In Original, United Press International, August 9, 1984, Thursday, AM cycle, Section: Domestic News Compu-Cruise to set sail     https://archive.org/details/HomeComputerMagazine_Vol4_03_1984_Aug/page/n25/mode/2up Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras  

When I sat down with Linda Boff, I was struck by her fearless approach to change. From her 20 years at GE, including a decade as CMO, to stepping into a completely new role as CEO, Linda embodies what it means to embrace reinvention. She shared how stepping out of her comfort zone, even when it felt daunting, led to some of her biggest growth moments. Through our conversation, it became clear that resilience, curiosity, and authenticity are her guiding principles, and her journey offers powerful lessons for anyone navigating a major transition.Highlights: Challenger Mindset: The importance of embracing new roles and industries to keep evolving personally and professionally.Balancing Identity: How to navigate the loss of familiar labels while finding purpose in new opportunities.Shifting Perspectives: Fresh eyes and diverse experiences can lead to innovative solutions and growth.Resilience in Transition: How challenges, like corporate restructuring, can spark growth and clarity.Intentional Leadership: Leading with authenticity and fostering collaboration to create lasting impact.About Our Guest:Linda Boff, previously served in the most senior executive positions most recently as Chief Marketing Officer of GE and now joins the creative consulting agency Said Differently as CEO.In 2024 Linda was recognized in the list of Most Entrepreneurial CMO's by Forbes in 2024. In 2023, Linda was awarded a B2B Innovation Lifetime Achievement Award from Adweek.Linda has served on many chairs and boards; currently she is a senior adviser to Citation Capital and Evidenza a Marketing AI firm. Up until 2020 Linda was also a director at Dunkin' Brands Group.In June 2024, Linda joined Said Differently as CEO. Linda worked with the agency in her time at GE and was impressed at their courage to take an untraditional approach to reaching game-changing solutions for their clients.Linda lives in Irvington NY with her husband the pair have two adult children Toby and Nellie and 1 granddaughter Mackenzie.https://saiddifferently.com/Instagram- https://www.instagram.com/lindaboffLinkedIn- https://www.linkedin.com/in/lindaboff/X- https://x.com/lindaboffJoin our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/Interested in being a guest on The ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com

In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.=========================================Best Moments:(00:37) Introduction to the Notion Faces campaign on LinkedIn(01:17) Breakdown of the campaign's execution and strategy(03:20) Analysis of the two main reactions to the campaign(04:32) Brief discussion on combining influencer and affiliate marketing(05:24) Reasons why the Notion Faces campaign was successful(05:53) Addressing criticisms of the campaign(06:22) Key takeaways for marketers from this campaign=========================================Links Mentioned:Notion Faces Campaign=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more. Hosted on Acast. See acast.com/privacy for more information.

This week, we revisit our interview with Emily Jordan. Emily is a dynamic force in the world of marketing. She holds a remarkable track record across various sectors such as tech, sports/fitness, healthcare, retail and has led teams at global heavyweights like Nike and Google as well as nimble, high-growth startups like Tubi and Willow. Most recently, she was steering the ship as the VP of Marketing at Willow Innovations spearheading consumer awareness, brand strategy and performance marketing. She's an expert architect of brand campaigns, product launches, and digital initiatives and enjoys nothing more than masterfully constructing high-caliber marketing teams under a culture infused with innovation and collaboration. She has won a number of AdWeek and AdAge awards for her provocative brand campaigns and a Cannes Lion for her work on Google's first popup store and retail strategy.  Emily lives in Oakland California with her husband, Dan and daughter, Jovie. She credits much of her success to having a supportive partner, a helpful support system and her midwestern work ethic.

In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns.=========================================Best Moments:(01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters(02:19) Aligning influencer audiences with brand goals(03:55) Importance of understanding brand goals before selecting influencers(05:52) Transitioning from transactional to long-term influencer partnerships(09:41) Methods for finding influencers that address target audiences(13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach(15:27) Importance of maintaining authenticity in influencer content(19:27) Ideal placement of influencers in ABM programs(21:22) Comparing ROI of influencer marketing to performance marketing(23:00) Integration of paid advertising and influencer marketing=========================================Guest Bio:Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Happy New Year!

Welcome to episode 260 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext.   Christian J. Ward is focused on expanding data and AI applications in marketing and entrepreneurship. He helps Yext clients identify, value, and structure their knowledge to maximize data value in AI and search. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has executed hundreds of data partnerships worldwide. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters. He founded and sold two structured data companies in financial and media analytics. He has been quoted in publications like The Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes and speaks frequently on data strategy, partnerships, and AI. What you'll learn about in this episode:   1. Why Data Accuracy and Structure Are Critical for Law Firm Growth Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable. Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results. 2. How AI Is Transforming Client Search and Decision-Making AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions. By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels. 3. Why Embracing AI Tools Improves Law Firm Efficiency AI can streamline internal processes, from summarizing briefs to automating client communication and task management. Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction. 4. How Shifting Focus from Ads to Knowledge Sharing Boosts Visibility Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm. Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations. 5. Why Law Firms Must Adapt to AI-Driven Client Journeys Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential. AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.   Resources:  https://www.linkedin.com/in/wardchristianj/ https://www.facebook.com/YextInc?utm_source=yexthomepage&utm_medium=social_icon&utm_campaign=yext_official_facebook https://x.com/yexthttps://www.linkedin.com/company/yext/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

On episode 2 of We Can't Do It Alone, Nōn sits down with NY Times bestselling author Frederick Joseph to explore the craft and respite of writing poetry, Black boys and men being whole beings capable of being strong and soft, collective liberation, and how we feel collective care should look like: I am yours and you are mine. Frederick is the author of the heart-stirring poetry collection, We Alive, Beloved. Helpful things mentioned during this episode: Frederick Joseph@fredtjosephWe Alive, BelovedTrans Defense Fund LA Frederick Joseph is a Westchester raised two-time New York Times bestselling author, and a “genius across genres.” His books include a poetry collection, We Alive, Beloved, two books of nonfiction, Patriarchy Blues, and The Black Friend, a collaboration, Better Than We Found It, and a children's book, The Courage to Dream, Black Panther: Wakanda Forever. Joseph's books have been named an Amazon Editors' Pick, notable by the International Literacy Association, Best Children's Book of the Year by Bank Street College, a Cooperative Children's Book Center Choice selection, Booklist Editors' Choice, and more. He has written for The Boston Globe, Essence, Huffington Post, AdWeek, and Cosmopolitan, and won both the Letter Review Poetry prize and a Letter Review Essay prize. His most recent writing on politics and culture can be found on his Substack. He lives with his wife Porsche and dog Stokely in New York City. How you can support Nōn and this independently-run podcast: Leave a 5-star rating and a wildly glowing review for We Can't Do It Alone on Apple Podcasts, Spotify, or wherever you get your pods.Share your helpers with Nōn here and he may (or may not but still be delighted) share your helper on the podcast in season 2.Order The Feely Cards on Amazon, Barnes & Noble, Bookshop.org or your local indie bookseller for yourself and everyone you know.Follow @wecantdoitalone on Instagram. Thank you for listening to We Can't Do It Alone! Don't forget about the helpers. We all need help. Even you.

In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that "subjective is what you want, objective is what you need." This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.   Christian J. Ward, the Executive Vice President, and Chief Data Officer at Yext, focused on the expanding applications of data and AI in marketing and entrepreneurship. Yext helps organizations build digital experiences across channels on their  open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization's customers, employees, or partners.    His focus is to help Yext clients identify, value, and structure their knowledge to maximize their data value in AI and search applications. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships worldwide.  Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters, among other roles. He founded and sold two structured data companies, one in financial analytics and the other in media analytics. He has been quoted in publications like the Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes. He speaks frequently on data strategy, partnerships, and the impact of Artificial Intelligence.

In this episode of the Impostor Syndrome Files, we talk about what my guest this week, Melody Wilding, calls sensitive strivers. The term sensitive strivers refers to those of us who think and feel more deeply than others while also putting a lot of pressure on ourselves to set goals and succeed. This combination of traits tends to leave us more susceptible to self-doubt and impostor syndrome. Here we talk about strategies to help you set clearer boundaries, stop the constant worrying and overthinking, and better manage perfectionism so that you can achieve success on your own terms. About My GuestMelody's work has been featured in The New York Times, The Wall Street Journal, Oprah Magazine, NBC News, and dozens of other high-profile publications. Recently named one of Business Insider's “Most Innovative Coaches,” Melody's client list includes hundreds of CEOs, executives, and top-performers at the world's most successful companies, including Google, Facebook, IBM, Netflix, and more.Her recent speaking engagements include Amazon, Stanford University Graduate School of Business, Walmart, Conde Nast, Rutgers University, Adweek, and many other distinguished organizations. Melody is a licensed social worker with a Masters degree from Columbia University, and a former researcher at Rutgers University. She teaches Human Behavior at Hunter College and is a contributor to Harvard Business Review, Forbes, Fast Company, and Business Insider.Her best-selling book, Trust Yourself: Stop Overthinking and Channel Your Emotions into Success at Work (Chronicle Books) debuted as a #1 New Release in multiple Amazon categories and was selected by Apple Books as a “Best Book of the Month” for May 2021.~Connect with Melody:Websites: www.melodywilding.comBook: www.melodywilding.com/book~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

THE BRAND CALLED US—In the summer of 1995, I got an offer I couldn't refuse. It came from my guests today, Alan Webber and Bill Taylor, the founding editors of Fast Company, widely acknowledged as one of the magazine industry's great success stories. Their vision for the magazine was an exercise in thinking different. Nothing we did hewed to the conventional wisdom of magazine-making. Our founders came from politics and activism born in the ivy halls of Harvard. Our HQ was far from the center of the magazine world, in Boston's North End—“leave the pages, take the cannolis.” And Fast Company was not a part of the five families of magazine publishing. It wouldn't have worked if it was.  I was one of the first people Alan and Bill hired, and as the magazine's founding art director, I could tell Fast Company was going to be big. And it was big. Huge, in fact. Shortly after its launch, a typical issue of the magazine routinely topped out at almost 400 pages. We had to get up to speed, and fast.Its mission was big, too. Bill and Alan's plan sounded simple: to offer rules for radicals that would be inspiring and instructive; to encourage their audience to think bigger about what they might achieve for their companies and themselves, and to provide tools to help us all succeed in work … and in life. Their mantra: Work is personal. The effect, however, was even bigger. The magazine was a blockbuster hit, winning ASME awards for General Excellence and Design. It was Ad Age's 1995 Launch of the Year. Bill and Alan were named Adweek's editors of the year in 1999. It even spawned its own reader-generated social network, the Company of Friends, that counted over 40,000 members worldwide. And it brought together an extraordinary team of creatives who, to this day, carry on the mission in their own way—including the founders. Nearly thirty years after the launch of the magazine, Alan is currently serving his second term as the mayor of Santa Fe, New Mexico. Bill is the best-selling author of Mavericks at Work, among other books, and continues to lead the conversation on transforming business. We often said that Fast Company was the one that would ruin us for all future jobs. It was a moment in time that I and my colleagues will treasure forever. I am thrilled to be able to share that story with you today.—This episode is made possible by our friends at Mountain Gazette, Commercial Type, and Freeport Press. Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2025

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:39) - - The Emotional Impact of Parental Leave. (10:15) - - Navigating Career Paths in Marketing. (13:45) - - SparkToro's Audience Research Tool and Growth Strategy. (16:06) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events. (20:46) - - Rethinking the pursuit of status in business. (23:45) - - Contemplating financial gains and their true value. (26:36) - - Prioritizing time over extra income for happiness. (32:52) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five. (35:27) - - The challenges and potential rewards of solopreneurship. (37:42) - - Navigating Hiring and Trust in a Small Team (41:31) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact. (44:32) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics. (46:34) - - The challenge of balancing marketing strategies. (51:51) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content. (53:58) - - Embedding Webinar Links in Blog Posts for Engagement (56:19) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Learn the secret to viral YouTube titles! ******

What if you had the most powerful branding secrets at your disposal, gifting you the power to compete against big brands in your business sector? You'd be David in a world of Goliaths, right? Legendary branding expert David Brier joins Brad for a frank and fun discussion on branding and his latest book, Rich Brand Poor Brand. If you think branding is about logo design, guess again. David takes us on a deep dive into the world of branding, the resistance from clients, and the realization that you can't fix a brand if a business owner doesn't fix the "blind spots." As David states "Branding is NOT a band aid." In this episode you will learn: • The hardest part about a Brand Intervention • How Jaguar should have handled their LGBTQ role out • How Branding is about solving internal business problems first • Rock Bands as a metaphor for growing your brand from a "wedding singer" to a "stadium performer" If you are a small business owner, marketer or branding aficionado, THIS is the episode for you! And David and Brad discuss their favorite drummers of all time. ABOUT DAVID BRIER: David Brier started his career in Manhattan working on brands for Estee Lauder, Revlon, Rolling Stone Magazine, Jim Henson, and others. Since generating over $9.8 billion for global, regional and local brands including worldwide nonprofits and even cities, he's earned the nickname “The Brandfather" and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. David is the author of several bestselling books including Brand Intervention with a foreword by Daymond John of ABCs Shark Tank. While Brand Intervention focused on building a brand from the ground up, his follow up book, Rich Brand Poor Brand, focuses on How to Unleash Your David in a World of Goliaths by creating the kind of culture that can sustain and maintain your brand for years to come. The foreword is written by Claude Silver of VaynerX, Gary Vaynerchuk's agency. The book is based on a confidential internal memo from Nike that listed out their qualities of the kind of culture they needed to build their empire. It came down to 20 distinct traits any business can master with insights from Warren Buffett, Steve Jobs, Jason Feifer of Entrepreneur magazine, Sara Blakely, Brené Brown, Billy Joel, Kevin Hart, Marie Forleo, and Gary Vaynerchuk. Daymond John calls Rich Brand Poor Brand, “Genius.” Website: www.risingabovethenoise.com/ HOST OF AWAKENED NATION: Brad Szollose.

Colin Jeffrey is the Chief Creative Officer of Doner and Co-Founder of Wolfgang. Under his leadership, Doner was named an Ad Age A-List Standout Agency in 2023. At Wolfgang, Colin has created acclaimed campaigns for brands like Adidas, Panda Express, and NBCUniversal. Recognized as one of the most creative minds in advertising, Colin has appeared on AdWeek's Creative Top 100 list and Business Insider's Most Creative People in Advertising rankings. In this interview, we talk about the impact of AI on the creative process, the need for versatile content that works across different platforms, the rise of branded content and product placement, the increasing importance of nostalgia and IP in advertising, and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

"Whatever the context is, whatever the setting that we're operating in - ultimately, as leaders, we are in the business of building relationships." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Jill Cress, Chief Marketing & Experience Officer at H&R Block - a leader in tax preparation services. A 2024 Matrix Awards honoree, Jill's extensive brand experience also includes PayPal, National Geographic and MasterCard.  She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, Forbes' list of the World's 50 Most Influential CMOs, Forbes' inaugural CMO Next List, and Business Insider's 25 Most Innovative CMOs. At H&R Block, she leads a diverse team of customer experience, marketing, and communications professionals. Listen to this episode for the importance of curiosity about context and how her theater roots supported her career journey. 

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

HRT and Your Health During Menopause and/or After Breast Cancer with special guest expert Jessica Shepherd, MD Are you curious about if Hormone Replacement Therapy (HRT) can make a difference during menopause and what it means for your overall health? What about if you are a breast cancer survivor like me, then is HRT safe and can we find benefit or does it create more problems?HRT isn't just about easing hot flashes — it offers a range of health benefits that can improve your overall quality of life, but each of us needs to look at it from a personalized approach based on our health history.Let's dive in to get you MANY answers you may not yet have heard.In this episode, you will learn:The health benefits of HRT beyond menopause symptom relief, including heart, bone, brain, and muscle healthThe importance of understanding how estrogen, progesterone, and testosterone impact the entire body, not just reproductive healthOptions for HRT delivery methods and how to find qualified healthcare providers, including gynecologists, functional medicine doctors, and telehealth servicesThe lifestyle impact of diet, exercise, and strength training on heart health and aging gracefullyHow important is weight training and why does it matter after menopause or forced menopause after breast cancerLifestyle changes to mitigate health risks when hormone replacement therapy isn't an optionThe role of hormone therapy and lifestyle changes in managing health after breast cancer The importance of protein intake for muscle building and stabilizing glucose levels How and why glucose is affected once we enter menopauseThe age old question: If I had breast cancer, can I even take an HRT?!... And much moreTUNE IN to discover everything you need to know about HRT, from its powerful impact on menopausal symptoms to its long-term health benefits.GUEST EXPERT:Dr. Jessica ShepherdAuthor of Generation M! /OB/GYN, Menopause Expert, Chief Medical Officer ABOUT :Dr. Jessica Shepherd, a menopause expert and board-certified OB/GYN, is the recipient of numerous awards for her as a physician and leader in women's health. A thought leader in the field, she has been featured in Forbes, Adweek, Vogue, Self, Women's Health and MM+M. She is also seen regularly as an expert on The Today Show, Good Morning America, CNN, CBSN, and MSNBC. Dr. Shepherd also lectures on fibroids, myomectomies, and women's health issues. She lives in Dallas, Texas with her husband and sons.MORE ON DR. SHEPHERD:https://www.instagram.com/jessicashepherdmd/https://www.jessicashepherdmd.com/ ****************************************Have you heard about this? Glucose Regulation Complex!!It's been incredibly effective in helping me retain normal blood sugar levels. It promotes efficient glucose metabolism, which is crucial for my overall health. By integrating this supplement into my routine, along with a healthy plant-forward diet and regular exercise, I've noticed a significant improvement in my glucose metabolism and stability in my blood glucose levels.One of the key ingredients in the Glucose Regulation Complex is alpha-lipoic acid, a powerful antioxidant that provides additional health benefits.

In this episode of Stop the Scroll, host Brianna Doe interviews Olivia Owens, the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative.=========================================Best Moments:(01:20) Olivia's role at Teachable and the evolution of creator partnerships(04:43) Advice for creators looking to monetize their content(07:05) The importance of lifestyle and audience engagement in choosing monetization strategies(10:59) The concept of the "9 to 5 Quitters Club" and redefining work(16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative(17:54) Tips for creators interested in building courses(19:37) The importance of not overthinking monetization and diversifying revenue streams(22:18) The evolving creator economy on LinkedIn(23:35) Off-the-record segment: Olivia's personal preferences and opinions=========================================Guest Bio:Olivia Owens is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

This week we chat with Nik Sharma! Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms.Nik is one of AdWeek's Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.Follow us!Nik Sharma: @mrsharmaSharma Brands: @sharmabrandsErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Hey, it's Rick Jordan, and today on ALL IN, I'm joined by John Sampogna, a marketing genius and co-founder of Wondersauce. John's work with global brands like Samsung, Subway, and Brookfield has set the standard for innovative marketing strategies. In this episode, John and I dive deep into the world of brand storytelling, the pitfalls of relying too heavily on paid ads, and how building authentic connections with your audience creates lasting success. John also shares how Wondersauce evolved into a full-service agency, why embracing change is key for entrepreneurs, and how AI is transforming the future of marketing. If you're looking to elevate your brand, stand out in a crowded market, and truly go ALL IN, this episode is for you.#RickJordan #Podcast #marketingWe Meet: John Sampogna, Chief Executive Officer and Co-founder of WondersauceConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with John: www.wondersauce.com Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout John: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media.=========================================Best Moments:(01:16) Challenges of making traditional brands social-first(04:11) Balancing informative and engaging content on LinkedIn(21:01) Creating content on TikTok vs. LinkedIn(23:19) Plans for monetizing TikTok content(27:09) Expectations for LinkedIn in 2025(28:27) Rapid-fire questions segment: “Off the Record”(32:54) The importance of more Black creators in social media=========================================Guest Bio:Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

The award-winning novel Hands of Gold capitalizes on Roni Robbins' nearly four decades as a published writer: a staff reporter for daily and weekly newspapers; a freelancer for national, regional and online publications. She is currently a freelance reporter for The Atlanta Journal-Constitution and Medscape/WebMD, where she was previously an editor after serving as associate editor of the Atlanta Jewish Times.Robbins' articles have appeared in The Huffington Post, Forbes, the New York Daily News, Adweek, WebMD and Healthline. She was a staff writer for Florida Today/USA Today, The Birmingham News and the Atlanta Business Chronicle/American City Business Journals. She also wrote for Mother Nature Network, Daily Report/American Lawyer Media; The Forward, FromTheGrapevine, and Hadassah magazine, among others.In addition to major CEOs and politicians, she's interviewed such celebrities as Wolf Blitzer, Andy Gibb, Hank Aaron, and Usher.Hands of Gold won the 2023 International Book Awards for multicultural fiction and the 2023 Global Book Awards gold medal for biographical-survival. The novel was a finalist in the 2024 American Legacy Awards for multicultural fiction, earning a 5-star rating in the 2023 Readers' Choice Book Awards, best adult book, and was a finalist in the 2022 American Fiction Awards, family saga. It was also a quarterfinalist for historical fiction in the Amazon Breakthrough Novel Award contest.https://www.ronirobbins.com/https://www.facebook.com/roni.k.robbinshttps://x.com/ronirobbinshttps://www.linkedin.com/in/ronirobbins/https://www.tiktok.com/@handsofgoldnovelhttps://www.instagram.com/roni.robbins/Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marcus Sonnier. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market.  Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop's report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network's longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries.   “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color.  Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith's leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marcus Sonnier. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market.  Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop's report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network's longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries.   “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color.  Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith's leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marcus Sonnier. Founded the BOSS Network is an online community of professional and entrepreneurial women who support each other through digital content, programs, and event-based networking. The mission of the BOSS Network, which stands for "Bringing Out Successful Sisters," is to promote and encourage the small business spirit and career development of women of color. The BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color. The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives during its yearlong celebration, highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network is changing how enterprising women are viewed among the masses and becoming a resource for companies seeking female minority influencers as their target market.  Through initiatives, it has supported the careers and small business developments of more than 200,000 women of color nationwide. One of them is BOSS Business University, a digital platform that provides comprehensive mentorship programming through industry business experts. How Has The BOSS Network Celebrated Its Milestone 15th Anniversary?: This year, The BOSS Network announced two exciting initiatives that took place during its yearlong celebration highlighting its 15th anniversary milestone year.“Invest in Progress” Grant and “The BOSS Impact Fund”:The single greatest barrier to success for new businesses and startups is access to capital, and minorities make up less than 1% of founders that get investment.The BOSS Network and Sage (via the Sage Foundation)—the leader in accounting, financial, HR, and payroll technology for small and medium-sized businesses (SMBs), are partnering together to remove that barrier with the return of the BOSS Impact Fund and its three-year, $1.5 million commitment to support the Fund with the “Invest in Progress” grant investing in Black women led businesses.In 2022, the BOSS Network announced the launch of its BOSS Impact Fund, which focuses on investing in Black women led businesses and preparing these entrepreneurs to build scalable, growth aggressive companies. Its goal is to raise investment funding for Black women entrepreneurs over a three year period.Through the “Invest in Progress” Grant Program, 25 Black women entrepreneurs had the opportunity to receive a capital investment of $10,000 toward successfully starting and growing their business in addition to an entrepreneurial mentor program in support of Black women-owned small businesses.The “Invest in Progress” Grant has also provided coaching, curriculum, and connections while removing capital barriers to help this group achieve success.For more information, please visit: BOSSImpactFund.com. Pathways to Success:In addition, The BOSS Network partnered with both Sage and Swoop, a global fintech company specializing in funding solutions for businesses, on the launch of “Pathways to Success”–a new training and mentorship program designed to support Black women entrepreneurs in Atlanta. The Pathways to Success training and mentor program, developed and delivered through Sage Foundation, equipped 150 Atlanta-based Black women entrepreneurs with a structured series of training and roundtables, providing tactical advice to address and overcome financial and capital-raising challenges. The program was developed as a direct result of Sage, The BOSS Network and Swoop's report titled “Voices of Strength: Pathways to Success for Black Women Founders” launched in September 2023. The report identified the most prominent challenges Black women founders in Atlanta face, including a lack of access to funding through grants and government resources, mentorship, and the ability to digitally scale their businesses for growth. Participants will receive one year of training access and a three-year membership to The BOSS Network. The BOSS Network Donating $250,000 to Divine Nine Sororities and the Chicago Urban League: Earlier this year, The BOSS Network announced awarding $50,000 each in grants and scholarships ($250,000 in total) to the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorporated, and the Chicago Urban League. Four women from each organization received a $10,000 grant from the BOSS Impact Fund and a scholarship to BOSS Business University (valued at $2,500).This investment exemplifies The BOSS Network's longstanding legacy of supporting Black women in the arenas of business and community.The Ladies That Lead Conference: This celebrated annual event honors extraordinary women who have made significant contributions to their fields. Past honorees include the Divine Nine Sorority Presidents, Michelle Williams, Tina Knowles, Beverly Johnson, and other luminaries.   “Invest in Progress” Grant and “The BOSS Impact FundThe BOSS Network has had a long-standing commitment to women entrepreneurs. The mission of The BOSS Network is to promote and encourage the small business spirit and career development of women of color.  Speaker, investor, and award-winning entrepreneur - these are just a few words that describe Dr. Cameka Smith, Founder of The BOSS Network, a community of professional and entrepreneurial women who support each other through conversation, online engagement, and event-based networking. Working towards one simple goal, BOSS® is “Bringing Out Successful Sisters” to promote and encourage the small business spirit and professional development of women. Under Dr. Smith's leadership, The BOSS Network has become one of the fastest-growing women communities, garnering several accolades such as a Top 50 Website for Entrepreneurs (Inc. Magazine), 10 Best Career Sites for Women (Forbes.com) and a top Twitter Account to Enhance Your College Experience (BlackEnterprise.com). In recognition of her achievements, Dr. Smith was listed in Ebony Magazine as a 40 under 40 Entrepreneur, named one of the Top 40 Chicago Game Changers by Ariel Investments, The Network Journal listed her one of their, 40 under 40 Business Leaders, and she was presented with a Brand Star award by Adweek. With a Doctor of Philosophy degree, Dr. Smith developed student academic programs for more than ten years. After being displaced from her job in 2009, she established The BOSS Network to support women in their journey to become independent and successful by utilizing the power of networking and technology. Since then, The BOSS Network has evolved into a go-to resource for companies seeking Black women as their target market. A one-stop-shop for career and entrepreneurial-minded women, The BOSS Network provides its members and partners with professional connections, resources, and marketing and promotional opportunities. As the author of "7 Steps to Grow Your Professional Network," Dr. Smith frequently travels to college campuses with her non-profit, BOSS On Campus, and speaks on career development and leadership topics. She currently resides in Chicago, where she is actively involved in charity work and mentoring youth. In 2022, Dr. Smith launched the BOSS Impact Fund and invested in 35 Black women-owned businesses. JPMorgan Chase honored Dr. Smith during Juneteenth with a leadership award for her work uplifting entrepreneurs in the Black community. #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization. In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has. Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Jeff Knauss is a serial entrepreneur & angel investor. In 2021, he received an Honorary Doctorate in Humane Letters from SUNY Oswego after graduating in 2007 with a bachelor's degree in public relations with a concentration in marketing.His entrepreneurial journey started as the CEO & Co-founder (alongside his business partner Jake Tanner) of Digital Hyve, a full-service digital marketing agency with offices in Syracuse and Rochester, NY. Digital Hyve was named the 52nd fastest private growing company in the United States by Inc. Magazine in their annual Inc. 5,000 edition and was also named the 5th fastest growing Marketing & Advertising Company in the nation. They were listed on the Inc. 5,000 list 5 years in a row.After scaling Digital Hyve to an 8-figure revenue company, Jeff sold Digital Hyve to an independently owned ad agency, which resulted in DH's 56 employees becoming employee-owners of the business through an ESOP. This has been Jeff's proudest professional moment as it honored the employees that helped build Digital Hyve.Jeff has been featured in Entrepreneur Magazine, Adweek, Inc. Magazine, Fortune Magazine, Facebook.com Success Stories, and multiple television news networks.He is currently a partner and investor in 13 businesses ranging from various startups focused on medical research, professional networking, mobile payment apps, commercial real estate, 3 restaurants (Hidden Fish, Clover's, and XO Taco), diversity recruitment, and e-commerce. Prior to starting Digital Hyve, Jeff spent 8 years in broadcast television.Jeff serves on the Board of Directors of Community Financial System, Inc., a diversified financial services company focused on four main business lines – banking, benefits administration, insurance services and wealth management with total assets over $15 billion. Community Financial System, Inc. is listed on the New York Stock Exchange under the symbol CBU. He also currently serves on the Board of Directors of the SUNY Oswego Foundation.In the past, Jeff has served on the Board of Directors of Byrne Dairy, Food Bank of CNY, United Way of CNY, OCC Foundation, Loretto Foundation, CenterState CEO, and CNYSME.In 2021, Jeff and his wife started the Knauss Family Foundation which focuses on helping break generational poverty cycles through children's health and well-being, education, and career pathing.Jeff lives in Skaneateles, NY with his wife, Heta and 2 children, Max and Lila.Body Transformation System!https://modere.io/NbOyU2Mindset Manifestation Mastermind in Playa Del Carmen, Mexico https://wellnessmarketingltd.com/mindset-manifestation-mastermind/To learn more about Rebecca…https://www.rebeccaelizabethwhitman.com/#home

Today's episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek.  I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links:  Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People's Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There's no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave's upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave's passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving your value proposition[32:00] Experience of your past that defines you[34:05] Advice to younger self[35:12] A topic that you and other marketers need to learn more about[36:27] Trends or subcultures others should follow[38:18] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Today's podcast episode is an interview I did with Jameson Fleming, Executive Editor at Adweek. We discuss the profound impact of AI on various industries, addressing common fears such as job loss and the rise of deepfakes. I share my two cents on AI's potential in creative fields like music and art, comparing it to past technological shifts like electricity and the advent of canvas art. The conversation also touches on the fragmentation of media consumption due to personalized algorithms and the early stages of AI adoption in marketing, highlighting both the potential and the challenges that lie ahead.