Podcasts about Adweek

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experience crafting digital marketing strategies for both startups and Fortune 500 brands. Featured in AdWeek, Business Insider, Fierce Healthcare, and Marketing Dive, Vincent has become a key thinker on the future of marketing, especially as AI rapidly reshapes the landscape of how consumers find and trust information.As AI-driven search tools become more prevalent, marketers face a barrage of new acronyms, shifting priorities, and a swirl of tools promising the next competitive advantage. But is all this hype justified or is confusion clouding marketers' judgment? Sara Payne and Vincent Grippi discuss the challenges, myths, and real strategies for thriving in the world of AI search, uncovering what businesses should and shouldn't be chasing in the age of rapidly evolving algorithms.Key Takeaways:1. SEO Fundamentals Still Rule Ignore the Hype Around New AcronymsDespite the explosion in AI search tools and terminology, Vincent stresses that marketers don't need to throw out their SEO playbooks. Google has clarified that AEO and GEO are myths; strong, traditional SEO remains the foundation for ranking and discoverability in AI search results (03:02, 06:23). Chasing new acronyms or unproven tools is likely to waste time and resources.2. Chasing Hacks and Tool-Based Shortcuts is Risky (and Costly)Vincent warns against “hacks” like AI-generated spam content or gaming platforms like Reddit, which may yield short-term wins but almost always backfire, leading to plummeting rankings or even platform bans (04:09, 04:41). Many popular tools are simply wrappers built on top of existing AI like ChatGPT and charge steep fees without meaningful results. Marketers should be wary of proprietary “visibility” scores or brand metrics that vary wildly between platforms (16:05).3. Discoverability is the New Visibility: Focus on Meaningful PresenceAI search changes how users access information summaries, replacing ten blue links, and click-through rates on web content are falling fast (20:12). Marketers must go beyond surface-level “visibility” to focus on discoverability: mapping high-value, original content to the specific prompts and research needs of their ideal customer profiles. This means prioritizing non-commodity content, such as unique research, proprietary data, case studies, and expert perspectives (08:46, 12:26).4. Thought Leadership and Digital PR Are More Important Than EverAI search doesn't just reward what's published on your site it pulls in podcasts, videos, ratings, reviews, and third-party features. Sara and Vincent emphasize the necessity of digital PR, proactive reputation management, and strategic media placements to build both authority and trust (23:26, 25:26). Genuine originality and credibility whether in written articles, public speaking, or interviews set brands apart in both the algorithm's eyes and consumers' trust.5. Marketers Must Reframe Success Metrics and Build Trust, Not Just TrafficThe AI search landscape demands new thinking around measurement: instead of obsessing over conversions or clicks, marketers should triangulate traditional SEO metrics with AI visibility, share of voice, and brand sentiment. With fewer referrals from search, ultimate success is about influencing perception, discovering new audience touchpoints, and fostering trust by surfacing reliably credible, compelling information where it matters (19:01, 36:07).Thank you for joining us for this conversation on staying grounded and staying ahead amidst the noise of AI search. Be sure to subscribe for more insights, where strong leadership meets marketing excellence.Learn more about Vincent and the work he does at https://www.grippimedia.com/.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

Most people assume award-winning creative work is a high-wire act: brilliant, risky, and impossible to repeat. Karen Pearce of Rethink makes the opposite case. Fresh off Ad Age's 2026 Agency of the Year and ADWEEK's 2025 Independent Agency of the Year, and as the most-awarded independent agency in the world last year, Rethink keeps producing famous, business-moving work on purpose.Recorded as a Cannes Lions lead-up, this conversation gets into the machinery behind the run. Karen explains why independence lets Rethink protect creative standards instead of chasing scale, why the client's real job is finding sparks rather than poking holes, and how the CRAFTS framework gives a whole agency a shared language for what good looks like. Karen walks us through the Heinz philosophy that every ad is a product ad, the go-then-grow approach that turns big swings into low-risk reps, and why, going into Cannes, she expects a reclaiming of human craft in an AI-flooded market.The through-line: bold creative shouldn't feel scary. Build the right system and the right partnership, and the work that wins awards is the same work that drives the business.Timestamps00:00 Find the sparks, not the holes02:08 What's behind the run: independence and the receipts05:48 Why great creative shouldn't feel scary09:12 Builders vs hole-pokers: the client's real job14:27 Famous brands outperform business metrics19:17 AI, human craft, and the IKEA sleep talkers22:42 CRAFTS: a shared language for great work30:57 Heinz: every ad is a product ad36:24 Go then grow: getting your reps in44:17 Idea first: when media becomes the creativeReferencesRethink: rethinkideas.comKaren Pearce: LinkedIn https://www.linkedin.com/in/karengpearce/Rethink's Book: The Business of Creativity Referenced campaigns: IKEA “U Up” and IKEA organizer / Skittles out-of-home; Heinz “Looks Familiar” and the keystone ketchup pouch; Destination Canada; Coinbase craft-led film; Epitaph “garbage media” dumpster billboardsAnthropic “Keep Thinking” campaign for Claude, by Mother Awards context: Ad Age 2026 Agency of the Year

Dan Wakeford is one of the world's leading experts in celebrity and entertainment media. Over a career spanning nearly three decades, he has served as editor-in-chief of some of the industry's most influential brands, including People and Us Weekly, working with everyone from Jennifer Lopez and Jennifer Aniston to Prince William, President Obama, and President Biden.Today, Dan is the founder of Celebrity Intelligence, a newsletter and platform that uncovers meaningful insights from the worlds of celebrity, entertainment, and popular culture.An award-winning editor and media executive, Dan has built and transformed iconic brands by growing audiences, expanding revenue, and creating culturally relevant content. As editor-in-chief of Us Weekly, he led a successful brand refresh that modernized the publication, expanded its reach, and strengthened its authority in celebrity reporting.Previously, as editor-in-chief of People and Editorial Director of Entertainment Weekly, Dan oversaw editorial operations, strategy, and growth across both brands. Under his leadership, People reached more than 118 million consumers each month, generated billions of weekly impressions, expanded into television, podcasts, video, and Apple News+, and became one of the most successful media brands in the industry.Alongside his commercial success, Dan has championed purpose-driven journalism, leading coverage on issues including public health, domestic violence, racism, climate change, and LGBTQ+ advocacy. He also prioritized diversity and representation both in content and newsroom leadership.His work has earned numerous honors, including Folio, GLAAD, Didi Hirsch, and Adweek awards. Widely respected throughout the entertainment industry, Dan has secured unprecedented access to some of the world's most influential public figures and helped shape cultural conversations for decades.Dan joins us on The Vault to discuss why celebrities, influencers, and public figures have such a profound impact on society. We explore parasocial relationships, the responsibilities that come with fame, and how public discussions around mental health can influence policy, awareness, and cultural attitudes. He also shares the vision behind Celebrity Intelligence and how he is bringing a smarter, more thoughtful lens to celebrity culture.Follow Dan WakefordDan Wakeford Instagram Dan Wakeford LinkedIn- Subscribe for Celebrity Intelligence-Follow Dr. Judith:Instagram: https://instagram.com/drjudithjoseph TikTok: https://www.tiktok.com/@drjudithjoseph Facebook: https://www.facebook.com/drjudithjoseph Website: https://www.drjudithjoseph.com/Sign up for my newsletter here: https://www.drjudithjoseph.com/newsletter-sign-upDisclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.

What if bringing your authentic self to work could open new doors for your career?Listen in to this engaging conversation with Claude Silver, Chief Heart Officer at VaynerX and bestselling author of 'Be Yourself at Work', joins Natalie Benamou for a conversation about authenticity, kindness, and what it means to lead without shrinking. Claude shares how leaders can create space for people to feel seen and how small acts of kindness can have a ripple impact.Take a listen to this personal discussion of discovery and what led Claude to write her national bestseller. If you want to experience joy and purpose in your work, this is for you.About Claude SilverClaude Silver, the world's first Chief Heart Officer at VaynerX, believes that showing up with heart and humanity is the key to unlocking greatness in people. As a leader, she sees it as her job to infuse empathy into every aspect of the organization. As a speaker, author, podcaster, industry trendsetter, and LinkedIn influencer, she's now inspiring other leaders to do the same.Claude has proven time and time again that empathy fuels growth. With her as Chief Heart Officer, Vayner has grown from 400 people to a global team of 2,000+ with offices in 11 countries. Claude also helped lead VaynerMedia—Vayner's foundational company—to be named the Breakthrough Media Agency of 2022 by Adweek.Claude SilverClaude Silver on LinkedInSpecial thanks to Michelle Pecak for introducing us!Keep shining your light bright. The world needs you.HerCsuite® is a leadership network where women build what's next. Our members land board roles, grow businesses, lead the AI conversation, and live their best portfolio career with our programs. Join us at HerCsuite.com, where our core value is kindness and connect with host Natalie Benamou on LinkedIn.

This week, Donny Deutsch breaks down the biggest brands rising and falling this week — from Hollywood flops to Wall Street trust shifts, political advertising disruption, and the women's sports boom. This week on Brands of the Week: Star Wars' worst box office since 2012 — why The Mandalorian & Grogu underperformed despite $102M Memorial Day opening Gen Z trusts DraftKings & Polymarket more than Disney and Bank of America — what this seismic brand trust shift reveals about the future of institutional brands AI is replacing "lower value human capital" — a major bank CEO accidentally says the quiet part loud, sparking massive backlash Spencer Pratt's LA mayoral campaign — why his AI-generated, rap-infused political ads may be the future of political advertising World Cup 2026 tourism disappointment — 5 million tickets sold but hotel bookings are collapsing, and America's global brand may be to blame Enhanced Games & Silicon Valley doping — Peter Thiel-backed, Trump Jr.-endorsed: is this the future of sports or a dangerous testosterone marketing funnel? Christie's $1.1 billion auction night — the most in history, and what it says about the tale of two economies Women's sports exploding — the Caitlin Clark effect, WNBA surge, and why the 55+ demographic is driving the boom Operation Epic Fury — is Michael Bay's film about an ongoing war a new low in military propaganda? Yoko Ono's brand rehabilitation at 92, Jell-O goes natural, James Bond casting frontrunners, and Heart Attack Grill closes after 21 years Older influencers outperform Gen Z creators — new Adweek research shows the 55+ demo controls 50% of consumer spending but gets almost no ad dollars Plus: the science of why nighttime sex is bad for your relationship, America's most misspelled words, and a preview of Thursday's big interview with ABC's Martha Raddatz on her new book about war heroes. In a world where everything is a brand — athletes, celebrities, companies, ideas, movements — Donny Deutsch helps you understand who's winning, who's losing, and why it matters. New episodes every Tuesday (Brands of the Week) and Thursday (long-form interview). Subscribe so you never miss a drop. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to lead, connect, and build trust with people who may think, communicate, or experience the world differently than you? In this re-released episode of the Live Greatly podcast, Kristel Bauer sits down with leadership expert, speaker, and author Stephanie Chung to explore the power of ally leadership and how leaders can create stronger, more connected, and higher-performing teams. Stephanie shares insights from her book Ally Leadership: How to Lead People Who Are Not Like You and discusses the importance of empathy, communication, inclusion, and self-awareness in today's workplace. The conversation also explores how embracing different perspectives can strengthen leadership effectiveness, workplace culture, innovation, and long-term success. Tune in to hear: What ally leadership really means in today's workplace How to build trust across different backgrounds and perspectives Leadership habits that help teams feel more connected and engaged The role empathy and communication play in high-performing teams How leaders can create environments where people thrive ABOUT STEPHANIE CHUNG  Stephanie is not just an #1 international best-selling author; she's a force of strategic innovation, a beacon of change, and a titan in the world of business growth and human capital management. With over 30 years of experience, Stephanie has cultivated a reputation for turning challenges into opportunities and transforming growing businesses into thriving hubs of success. As a pioneering woman of color in the aviation sector, Stephanie has ascended to top executive roles, influencing industry standards and driving impactful growth. Her tenure as Chief Growth Officer at Wheels Up and President at JetSuite is marked by innovative strategies that significantly expanded membership and redefined brand positioning. As an aviation trailblazer, Stephanie has 35 years of aviation experience, from a baggage handler to being the first African-American private aviation company president. Never meeting an expectation she didn't plan on surpassing, she led a private aviation sales team that beat their quota of almost $1B every year. Apart from her executive accomplishments, Stephanie is a highly sought-after keynote speaker and author whose work has been translated into 60 different languages. Her works, particularly in applying neuroscience to sales and leadership, offer groundbreaking and practical strategies for professional growth. Her engaging and practical insights have made her a top rated speaker for events and organizations in search of deeper, longer lasting, change. Stephanie's influence also extends to her board roles with organizations like the Make-A-Wish Foundation and the National Business Aviation Association, where her strategic insights have guided significant organizational transformations. At the heart of Stephanie Chung's extraordinary success is her unwavering belief in the strength of human connections, fueling a journey that inspires us all to be better, together.  Stephanie has received numerous accolades. She was named: Adweek's "Women Trailblazers", Robb Report's "23 Black Visionaries Who are Changing the Luxury World", WLTH's "Top Women in Travel & Hospitality", Savoy Magazine's' "America's Most Influential Black Executives, and D CEO Magazines "Top 500" She is listed on the Ebony Power 100, was a contributing columnist for Inc. and Black Enterprise Magazine, and has influence that transcends borders. She is a former contributor to Inc. Magazine and can be seen on ABC, NBC, CBS, and more. Her journey is a testament to the power of strategic thinking, resilience, and unwavering dedication to excellence.  Connect with Stephanie: Order Ally Leadership: How to Lead People Who Are Not Like You TikTok: @thestephaniechung Instagram: @thestephaniechung Linkedin: thestephaniechung YouTube: @Coachstephaniechung Facebook: TheStephanieChung Website: www.stephaniechung.com  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to "Live Greatly" while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Malinda Sanna operates at the intersection of creativity, culture, and data, using insight as a creative tool to shape how luxury brands connect with people.As the Founder and CEO of LookLook, she built a 7-figure proprietary consumer insights platform over 15 years with a global team of 16. Her methodology centers around what she calls “Cultivated Communities” — highly curated groups of individuals, particularly high-net-worth women, recruited one relationship at a time rather than through traditional third-party panels.She is the creator of Beautyverse, a proprietary community of 1,000+ affluent women focused on luxury beauty, as well as Luxuryverse, communities designed to provide brands with deeper and more nuanced consumer insights beyond traditional market research.Through more than 900 studies and 30,000+ research participants worldwide, Malinda has helped brands including Shiseido, BMW, LVMH, Google, Mondelez, and Nestlé better understand not just what consumers want, but why they want it — and how to translate that into meaningful products, storytelling, and experiences.Her work spans a global network of executives in New York, Paris, Dubai, São Paulo, Beijing, and Shanghai. She also writes a Substack newsletter followed by luxury brand executives around the world.Before founding LookLook, Malinda studied classical music and English literature at Goshen College and worked as a singer. She has been featured in The New York Times, CNN, CNBC, HuffPost, Forbes, Bloomberg, Business Insider, The Washington Post, AdWeek, and Inc.LinksWebsite: LookLookInstagram: @luxuryverse100Support the showIf you would like to get involved with The Wider Lens, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*

Brandon Lentino is a prominent creative executive in the social media and creator economy space, currently serving as the Chief Creative Officer (CCO) at Viral Nation, one of the world's leading social media marketing transformation agencies. His work focuses on bridging the gap between traditional brand marketing and the fast-moving "social-first" world of creators and influencers. Chief Creative Officer: Lentino oversees the creative direction for global brands, ensuring that their social presence isn't just "ads," but content that resonates with modern audiences (especially Gen Z and Gen Alpha). VN Studio: Following Viral Nation's acquisition of Eight Seven Media (a production agency Lentino co-owned), he helped spearhead the creation of "VN Studio." This internal hub focuses on high-speed content production, distribution, and monetization for athletes, celebrities, and brands. Strategy: He is a vocal advocate for "engineering UGC" (User Generated Content). His philosophy is that brand activations should be designed as "social engines" where the physical experience is built specifically to prompt sharing and digital engagement. Zillow & "Demure" Marketing: He led a viral 2025 campaign for Zillow featuring creator Jools Lebron, leveraging the "very demure, very mindful" trend to reach first-time homebuyers on social media. Super Bowl Coverage: In February 2026, he was a featured expert for ADWEEK's "Big Game Live Show," providing real-time analysis of Super Bowl ads, social sentiment, and creator-led marketing strategies. 7-Eleven "Summer of Sev": He oversaw the award-winning creative for 7-Eleven Canada, which used a digital-first approach to position the brand as a convenience leader for a younger, social-savvy demographic.Lentino often speaks about the "Hybrid of Tech and Humanity." He argues that while a strong tech stack (social listening, AI, and analytics) is necessary, it must be combined with human expertise to know when a brand should enter a cultural conversation without looking like an "outsider."

Haley Sacks — better known as Mrs. Dow Jones — is the financial educator helping millions of people stop being weird about money and start building real wealth. Named Creator of the Year by Adweek, featured on Fortune's 40 Under 40, and dubbed by The Wall Street Journal as “the financial guru millennials listen to,” Haley has built a movement around making personal finance feel less like punishment and more like power. She's also the author of the brand-new book Future Rich Person: The New Rules for Building Wealth — a modernized, judgment-free playbook for anyone who's tired of the old advice that doesn't work anymore. This conversation is a masterclass in mindset, money, and why the old American Dream needs a complete rewrite. Takeaways:• The Old American Dream Is Dead — Use the New Rules: Your parents' money playbook was built for a world that no longer exists. Pensions, affordable homes, single-employer careers, and predictable student debt are gone. Haley breaks down why financial literacy in 2026 has to include AI, business structures like LLCs and S-corps, retirement vehicles for entrepreneurs, and the negotiation tactics nobody taught you. If you're still playing by 1985 rules, you're already losing.• Money Magnifies Who You Already Are: There's no shame in wanting to be rich — money is just a tool that amplifies your character. If you're a giver, money lets you give bigger. If you want to take care of your family, build your community, or leave a job that doesn't serve you, wealth is the fuel that makes it possible. Drop the guilt, own the goal, and start building a financial life that matches the impact you want to have.• Money Etiquette Is a Wealth Skill: Money is energy — and how you carry yourself with it determines how it flows back to you. Holding too tight, nickel-and-diming, or being tone-deaf about other people's situations doesn't just hurt your relationships, it actually slows your wealth-building. Move with grace, lead with humor, communicate openly with your people, and treat money etiquette like a non-negotiable part of your financial education. Sound Bytes:“Money only magnifies who you are.” “The system was always created by the people that it serves.” “Money is energy. If you hold on to it too tight, it's not going to come to you as freely.” Connect & Discover Haley:Instagram: @mrsdowjonesWebsite: mrsdowjones.comLinkedIn: @mrsdowjonesTikTok: @mrsdowjonesBook: Future Rich Person

Paddy Smith is Chief Creative Officer at Born Social, where he oversees the creative output for the agency. He's spent his time at Born building a 60+ strong department spanning Creative, Design and Production, developing some of the brightest creative minds in the industry. He's pitched, won and delivered best in class creative across iconic brands like Guinness, Smirnoff, Mars, Uber and Ford, helping them transform into social-first brands. Paddy's work has collected creative awards from The One Show, The Creative Circle, The Webbys, Shortys, Marketing Week, Digiday and Campaign Awards and sat on juries with The Shorty Awards and Creative Review. Paddy has also written and hosted multiple industry events on varied creative subjects spanning brand design, generative AI, influencers, social-first brand building and modern craft, as well as writing thought pieces on creativity for the likes of The Drum, Adweek, Future London Academy and Creative Review.

Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by its proprietary Responsible AI, SeeMe is building the industry standard for identity measurement and provides data-driven insights, benchmarks, and certifications that connect representation to measurable business outcomes, from creative effectiveness to long-term brand loyalty.Before launching SeeMe, Asha led strategy for Google's global marketing services organization, where she co-developed global initiatives with the UN's Unstereotype Alliance to dismantle harmful stereotypes in media. Her career includes partnerships with iconic brands such as Apple, Disney, Moët Hennessy, Estée Lauder, and Johnson & Johnson, where she modernized marketing strategies and drove business impact.Asha is an honoree on Ad Age's Tech Power List, ADWEEK's Innovator 50, a Campaign US 2025 Inspiring Woman in the Championing Change category, and 2025 Advertising Week Future is Female Winner. She is a sought-after speaker and advisor and has shared her insights on AI, DEI, and the future of inclusive marketing at major forums, including Cannes Lions, Advertising Week, SXSW, Ad Age's AI Marketing Playbook, CEW's DEIB Forum, the World Women's Federation, and thinkLA's Diversity Summit. She continues to serve as a consultant for the United Nations Unstereotype Alliance and is a vocal advocate for building ethical technology that reflects the richness of human experience.Asha holds a BA in Economics and Political Science and an MBA from NYU Stern School of Business.

Ari Paparo and guest co host Paul Knegten are joined by Mark Stenberg, Senior Media Reporter at Adweek, for a conversation about the current state of digital media and publishing. They discuss Vox Media's reported plans around its podcast business, how publishers are adjusting to declining search and social traffic, and why newsletters, podcasts, and direct audience relationships are becoming more important. The episode also touches on OpenAI's advertising plans, Ziff Davis acquisitions, AppLovin's growth, and broader shifts happening across media and ad tech. Takeaways Podcasts are becoming more valuable media assets than traditional websites. Publishers are shifting away from dependence on search and social traffic. Peer to peer sharing and push notifications are growing distribution channels. AI platforms are changing how users discover products and content. Ziff Davis is betting that legacy media brands still hold strong value. Media companies are increasingly focused on owning direct audience relationships. OpenAI advertising products could become a meaningful channel for marketers. AppLovin continues to expand its influence across digital advertising. Chapters 00:00 Introduction and guest welcome 01:59 Marketecture Live heads to Chicago 05:30 Why digital media is in chaos 06:23 Vox Media podcast network sale discussions 08:53 The future of Vox Media's remaining brands 10:27 How media business models evolved over time 11:51 Why podcasts are more defensible than websites 16:04 Verson's media acquisition strategy 18:08 Ziff Davis buying digital media brands 22:23 Publishers leaning into push notifications and sharing 26:02 The rise of dark social and private sharing 29:58 OpenAI launches advertising products 32:52 AI generated podcasts and content experiments 37:01 AppLovin's continued growth in ad tech 40:19 Taboola earnings and publisher strategy 46:31 Kochava FTC settlement discussion 48:45 The end of Ask Jeeves Learn more about your ad choices. Visit megaphone.fm/adchoices

Comdex belongs to IBM Xmas sales outlook dismal Games get protected in Japan These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in November 1984.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:      7 Minutes in Heaven: KnightLore Video Version: https://www.patreon.com/posts/157513930     https://www.mobygames.com/game/14733/knight-lore/ Corrections: Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ October 1984 Ep - https://www.patreon.com/posts/october-1984-137843011      October 1994 Ep - https://www.patreon.com/posts/october-1994-151072694         Mortal Kombat Live Tour - https://youtu.be/nbOQIheheDc 1974: 1974 - Creative Computing debuts     https://archive.org/details/CreativeComputingv01n01NovemberDecember1974 1984: Atari claims Coleco to exit UK console market     https://archive.org/details/popular-computing-weekly-1984-11-15/mode/1up Coleco exits the UK market     https://archive.org/details/popular-computing-weekly-1984-11-29/mode/1up Parker Brothers abandons UK     https://archive.org/details/popular-computing-weekly-1984-11-29/page/n4/mode/1up     https://www.sinclaircollection.site/?page_id=520   http://www.fruitcake.plus.com/Sinclair/Interface2/Cartridges/Interface2_RC_Unreleased.htm Hi-Tech isn't UK's savior     Financial Notebook: Hi-tech myth / Employment falls in information, technology industry, The Guardian (London), November 2, 1984      Coinop earnings crater     Play Meter November 1, 1984, pg. 32. Nintendo pushes VS. Paks and standards     Play Meter November 15, 1984, pg. 24     https://en.wikipedia.org/wiki/Nintendo_VS._System Atari Games gets into systems     RePlay November 1984, pg. 16     https://en.wikipedia.org/wiki/Atari_Games     https://www.mobygames.com/game/3929/star-wars/     https://www.mobygames.com/game/21280/star-wars-the-empire-strikes-back/     https://www.mobygames.com/game/17500/star-wars-return-of-the-jedi/ Konami buys Interlogic     https://archive.org/details/game-machine-magazine-19841115p/page/n13/mode/2up     Gung Ho - https://www.imdb.com/de/title/tt0091159/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_gung%20ho Twin Galaxies looking for world records     https://archive.org/details/guinness1985book00mcwh/page/570/mode/2up?q=video+game        Play Meter, November 1, 1984 pg. 25 Colecovision rides Cabbage Patch Kid coattails     Rainbow Brite, Robots Give Cabbage Patch Kids Run for Money, The Associated Press, November 20, 1984, Tuesday, AM cycle, Section: Domestic News, Byline: By ROGER GILLOTT, AP Business Writer     Cabbage Patch/Colecovision Ad - https://youtu.be/lqZsOeEWDtw?si=k3zoqYsDuL00pxmB IBM conquers Comdex     I.B.M. ENTRY UNCHALLENGED AT SHOW, The New York Times, November 19, 1984, Monday, Late City Final Edition, Section: Section D; Page 1, Column 3; Financial Desk, Byline: By DAVID E. SANGER     Current well-behaved packages leave user dreams unfulfilled, Computerworld, November 19, 1984, Section: MICROCOMPUTERS; Small Talk; Pg. 57, Byline: Eric Bender, CW Senior Editor     Denise Carabet, The San Diego Union-Tribune, November 26, 1984 Monday, Section: BUSINESS; Pg. A-16     Comdex host to myriad micro debuts; Show features few surprises, Computerworld, November 19, 1984, Section: NEWS; Pg. 1, Byline: By Eric Bender, CW Staff          PERIPHERALS;THE ALLURE OF LASER PRINTERS, The New York Times, November 20, 1984, Tuesday, Late City Final Edition, Section: Section C; Page 7, Column 1; Science Desk, Byline: By PETER H. LEWIS     Foreign vendors showcase wares at Comdex;Japanese, Australian, English vendors highlight product introductions in '84, Computerworld, November 26, 1984,Section: NEWS; Pg. 40, Byline: By Susan Blakeney, CW Staff Apple ad spree continues     Apple Goes After Share of Mind Over Market; 'Event Marketing' Has Become Core Of No. 2's Strategy, ADWEEK, November 19, 1984, Eastern Edition, Byline: By Betsy Sharkey and Paul Farhi          APPLE'S MAC TAKING ON I.B.M. The New York Times, November 22, 1984, Thursday, Late City Final Edition, Section: Section D; Page 1, Column 3; Financial Desk, Byline: By ANDREW POLLACK     No Headline In Original, U.S. News & World Report, November 19, 1984, Section: NEWSLETTERS: U.S. Business; TRENDS THAT SHAPE THE FUTURE; Pg. 75 Home computer sales slump in Xmas build up     https://archive.org/details/popular-computing-weekly-1984-11-22/page/n4/mode/1up     Leisure Sector Gives Madison Ave. Big Xmas Gift, ADWEEK, November 5, 1984, Eastern Edition, Byline: By Amy Saltzman, Bob Peischel, Jack Feuer, Betsy Sharkey, Paul Farhi, Dottie Enirco and Fran Brock Atari cuts price of 800XL     https://archive.org/details/popular-computing-weekly-1984-11-22/page/n4/mode/1up         Computer Wars: Atari Announces Price Slash     The Associated Press, November 13, 1984, Tuesday, AM cycle, Section: Domestic News, Byline: By DIANE CURTIS, Associated Press Writer     ATARI MAKES PLANS FOR STOCK OFFERINGS, The New York Times, November 14, 1984, Wednesday, Late City Final Edition, Section: Section D; Page 4, Column 5; Financial Desk     https://discord.com/channels/431269689918750731/618928892232859659/1483821277230792834          Vaughn, Mullen Get CD Posts at WRG, ADWEEK, November 19, 1984, Eastern Edition, byline: By Gail Belsky UK is"meh" on MSX     https://ia600609.us.archive.org/31/items/popular-computing-weekly-1984-11-01/PopularComputing_Weekly_Issue_1984-11-01.pdf  pg. 29 India says "yes" to BBC Micro     Acorn User, November 1984, pg. 10          https://en.wikipedia.org/wiki/Semi-Conductor_Laboratory     https://bbcmicro.computer/scl-unicorn USSR copies Apple     Byte November 1984, pg. 134     https://en.wikipedia.org/wiki/Agat_(computer) Sinclair working on portable     https://archive.org/details/popular-computing-weekly-1984-11-08/page/n4/mode/1up       https://archive.org/details/popular-computing-weekly-1984-11-29/mode/1up ICL goes QL     https://archive.org/details/popular-computing-weekly-1984-11-01/mode/1up     https://en.wikipedia.org/wiki/One_Per_Desk        https://youtu.be/FdmoXjmPPHk?si=-djAjZ1Es0wDCKV2     No Headline In Original, The Associated Press, November 1, 1984, Thursday, AM cycle, Section: Business News         https://en.wikipedia.org/wiki/ROLM         Rolm workstations tie phone, micro;Desktop systems integrate voice, data communicationsions tie phone, micro, Computerworld, November 5, 1984, Section: NEWS; Pg. 2, Byline: By Eric Bender, CW Staff     https://archive.org/details/popular-computing-weekly-1984-11-22/mode/1up QL gets 3rd party upgrades     https://ia600609.us.archive.org/31/items/popular-computing-weekly-1984-11-01/PopularComputing_Weekly_Issue_1984-11-01.pdf PC Jr gets new lease on life     THE USER-FRIENDLY VOTING BOOTH IS POISED TO COME ON LINE, The New York Times, November 4, 1984, Sunday, Late City Final Edition, Section: Section 4; Page 6, Column 1; Week in Review Desk, Byline: By DAVID E. SANGER         Local governments tap micros for electoral activities, Computerworld, November 5, 1984, Section: NEWS; Pg. 16, Byline: By James Connolly, CW Staf     PCjr's second Halloween, Computerworld, November 5, 1984, Section: VIEWPOINT; Lecht on Science; Pg. 59, Byline: Charles P. Lecht; Tandy 1000 debuts     Tandy Unveils $1,199 IBM-Compatible Computer, The Associated Press, November 8, 1984, Thursday, BC cycle, Section: Business News Hitachi shoots for 32-bit supremacy     Hitachi Plans To Challenge U.S. Makers of 32-Bit Processors, The Associated Press, November 29, 1984, Thursday, BC cycle, Section: Business News     Byte November 1984, pg. 159     XTAR introduces 3D accelerator    Byte November 1984, pg. 179         https://archive.org/details/PC_Tech_Journal_vol03_n09/page/n27/mode/2up?q=xtar+polygone         https://www.bitsavers.org/magazines/Digital_Design/Digital_Design_V15_N08_198508.pdf Thorn-EMI fires internal devs     https://ia600609.us.archive.org/31/items/popular-computing-weekly-1984-11-01/PopularComputing_Weekly_Issue_1984-11-01.pdf   pg. 8        https://www.mobygames.com/company/5174/creative-sparks/ Games Workshop gets into computer games     https://www.mobygames.com/game/63565/tower-of-despair/        https://archive.org/details/popular-computing-weekly-1984-11-22/page/n68/mode/1up       https://www.mobygames.com/company/3136/games-workshop-ltd/games/title:1/      Firebird buys Elite rights     https://archive.org/details/popular-computing-weekly-1984-11-29/page/n4/mode/1up      https://www.mobygames.com/game/1324/elite/     https://www.mobygames.com/game/46533/elite/ Timothy Leary gets into games     Timothy Leary: LSD `guru' leaps to floppy discs, The San Diego Union-Tribune, November 11, 1984 Sunday, Section: LIFESTYLE; Pg. D-1, Bline: Frank Green     https://www.mobygames.com/game/254/timothy-learys-mind-mirror/      PlayNet profiled     No Headline In Original, United Press International, November 4, 1984, Sunday, BC cycle, Section: Financial, Byline: By STEVE GEIMANN, UPI Business Writer         https://en.wikipedia.org/wiki/PlayNET BBS gets busted     FREE-SPEECH ISSUES SURROUND COMPUTER BULLETIN BOARD USE, The New York Times, November 12, 1984, Monday, Late City Final Edition, Section: Section A; Page 1, Column 1; Financial Desk, Byline: By ANDREW POLLACK     https://www.nytimes.com/1985/08/04/magazine/of-bytes-and-bulletin-boards.html     The Night of the Hackers, Newsweek, November 12, 1984, UNITED STATES EDITION, Section: DISPATCHES; Pg. 17, Byline: RICHARD SANDZA French paper Le Canard hacks French Nuclear program     Computer secrets tapped / France, The Guardian (London), November 29, 1984, From PAUL WEBSTER Hackers unpack     Admitted hacker says he discovered Pentagon plans, United Press International, November 22, 1984, Thursday, AM cycle, Section: Domestic News, byline: By MICHAEL D. HARRIS Move over modems, here come satellites!     SATELLITE BROADCAST NETWORK, INC.; Satellite receiver system, Computerworld, November 19, 1984, Section: COMMUNICATIONS; Network Services; Pg. 41            New service for personal computers offers direct link to satellite, Christian Science Monitor (Boston, MA), November 20, 1984, Tuesday, Section: National; Pg. 11, Byline: By David F. Salisbury, Staff writer of The Christian Science Monitor You haven't lived until you've died in MUD ad     https://archive.org/details/popular-computing-weekly-1984-11-22/page/n46/mode/1up Hackers reviewed by New York Times     PERSONAL COMPUTERS; THE BOOKS GET BETTER ON NONTECHNICAL TOPICS, The New York Times, November 6, 1984, Tuesday, Late City Final Edition, Section: Section C; Page 5, Column 1; Science Desk, Byline: By ERIK SANDBERG-DIMENT      IN SHORT, The New York Times, November 11, 1984, Sunday, Late City Final , Edition, Section: Section 7; Page 32, Column 1; Book Review Desk; Review Micro Hobby launches in Spain     https://archive.org/details/MicroHobby057/MicroHobby/MicroHobby_001/page/n31/mode/2up     https://microhobby.speccy.cz/mhforever/ Japan recognizes video game copyirghts     https://archive.org/details/game-machine-magazine-19841101p/page/n16/mode/1up      Commodore sees loophole in Amiga battle     https://ia600609.us.archive.org/31/items/popular-computing-weekly-1984-11-01/PopularComputing_Weekly_Issue_1984-11-01.pdf Game music gets busted     https://ia600609.us.archive.org/31/items/popular-computing-weekly-1984-11-01/PopularComputing_Weekly_Issue_1984-11-01.pdf          https://youtu.be/6kFu5ojgnQU?si=3E6Tqg2Mi1vMQEnX     https://archive.org/details/popular-computing-weekly-1984-11-08/page/n4/mode/1up UK PC clones get busted     https://archive.org/details/popular-computing-weekly-1984-11-08/mode/1up       https://en.wikipedia.org/wiki/Advance_86      IBM eyes Mexico for factory     BUSINESS DIGEST,The New York Times,November 28, 1984, Wednesday, Late City Final Edition, Section: Section D; Page 1, Column 1; Financial Desk; summary     https://www.nytimes.com/1985/01/19/business/mexico-rejects-ibm-control-for-new-plant.html      Computer Museum finds permanent home     First Computer Museum Opens On Boston's Waterfront, The Associated Press, November 14, 1984, Wednesday, PM cycle, Section: Domestic News, Byline: By BART ZIEGLER,         https://en.wikipedia.org/wiki/The_Computer_Museum,_Boston Acorn Video profiled     https://archive.org/details/popular-computing-weekly-1984-11-15/page/n13/mode/1up Datacopy announces Model 700 scanner     DATACOPY; Announces major new product and software offerings, Business Wire, November 1, 1984, Thursday       https://en.wikipedia.org/wiki/Datacopy IBM mainframe strategies revealed     IBM seeks mart leverage via customer revenue, Computerworld, November 26, 1984, Section: COMPUTER INDUSTRY; Pg. 97, Byline: By John Desmond, CW Staff Hong Kong transfer disrupts toy supplies     Playthings, November 1984, pg. 61      Hitchhikers' Guide to the Galaxy goes Fourth     COSMIC HITCHHIKER, United Press International, November 24, 1984, Saturday, BC cycle, Section: Domestic News, Byline: By WILLIAM C. TROTT, United Press International      Visicorp RIP     VISICORP IS MERGING INTO PALADIN, The New York Times, November 3, 1984, Saturday, Late City Final Edition, Section: Section 1; Page 29, Column 3; Financial Desk, Byline: By ANDREW POLLACK     Spreadsheets cited most used micro software, Computerworld, November 26, 1984, Section: MICROCOMPUTERS; Pg. 90     https://archive.org/details/byte-magazine-1984-11-rescan/page/n11/mode/1up Franklin RIP     Franklin to free assets in effort to settle with creditors; Legal battles with Apple placed New Jersey-based manufacturer in financial, straits, Computerworld, November 12, 1984, Section: COMPUTER INDUSTRY; Pg. 138 Mylstar RIP     Play Meter November 15, 1984, pg. 8 Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras

Every B2B marketer knows the funnel concept is broken. Yet that same model your team is being measured on right now was invented in 1898, and it's surviving because nobody at the top has been given permission to use anything else.Carolyn and Amber react to a recent article in Adweek from Professor Mark Ritson, where he calls the funnel the "cockroach of marketing concepts", a 128-year-old model that has outlived every attempt to replace it. They break down why every critique fails to land, and why the real problem isn't the funnel. It's the classrooms teaching it, the boards demanding it, and the marketers who can't challenge it without risking their careers.Topics covered in this episode:Why a model from 1898 still anchors how B2B companies measure marketing in 2026The gap between what the funnel was designed to do (a market snapshot) and what it's used for (SQL-to-opp conversion, MQL targets)Why every "funnel is dead" critique fails to kill it, and who actually keeps it aliveThe Amazon "full funnel campaigns" moment, and what it says when even the best companies are still using the languageWhy a snapshot in time tells you nothing about where to move budget, why CAC is up, or what to do when pipeline missesIf you've tried to kill the funnel inside your own org and watched it survive every conversation, this is the episode. The cockroach isn't the funnel. It's the system that keeps demanding it.-----------------------------------------------------Want answers now?

In this episode, Britten is joined by Matt Bull for a rich conversation on branding, messaging, repetition, and the resistances that can arise when magical, creative people try to clarify what they do in the world. Together, they introduce their upcoming Mystics Making Money workshop, Have You Tried Making It Weirder?, and explore branding not as something flattening or corporate, but as a process of becoming more coherent, more recognizable, and more deeply aligned with your own magic. Along the way, Britten reflects on her own history with branding, from early agency days to the creation of Emergence Astrology, and the ways this process has helped her articulate and anchor what is most true in her work. Topics They Cover: Britten and Matt's shared history in advertising, branding, and creative work, and how that informs this collaboration Why branding can feel resistant or confining to artists, mystics, and intuitives How repetition and consistency function as powerful tools for helping people understand and remember your work Branding as a magical practice: sigils, taglines, visual identity, messaging, and the creation of a doorway into your world Britten's personal experiences with branding, including the creation of her logo and the emergence of Emergence Astrology What participants can expect inside Have You Tried Making It Weirder?, including positioning, visual identity, messaging, and interactive exercises At the heart of this conversation is the idea that branding does not have to mean becoming less yourself. In fact, the deeper invitation is the opposite: to get clearer about your you-ness, to commit to what is actually yours, and to let that clarity support how your work moves through the world. This episode is a thoughtful and energizing entry point into a workshop designed to help people get more honest, more potent, and yes, a little weirder, in how they share what they make.   About Matt Bull: Matt Bull is a Clio and Emmy-winning advertising creative director who was once called "an advertising folk hero (of sorts)" by Adweek. Over his 30 year career he has helped brand, launch, rebrand, and grow hundreds of businesses of all sizes. The boutique creative agency he founded is entering its 13th year of helping local and global brands alike break through the oversaturated marketing space with personality-driven and occasionally even outright weird creativity. Website: https://heykickstand.com/    Learn More: Britten invites listeners to join her and Matt in the 5th installment of Mystics Making Money: Have You Tried Making It Weirder? in May, a four part workshop series focused on branding as a practice of clarifying and expressing what you do. Together, they'll work through core elements like positioning, messaging, and visual identity, with an emphasis on consistency and repetition as the way your work becomes recognizable and remembered.  The workshop includes both teaching and interactive exercises, offering a space to actually work with your material, refining how you communicate what you're offering and shaping something others can more easily see, understand, and step into. Registration opens on Friday, April 24, for a ONE DAY ONLY EARLY BIRD. You can join the newsletter to be the first to know by clicking here and learn more here.   ++++   E M E R G E N C E  A S T R O L O G Y ⁠⁠https://brittenlarue.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠@brittenlarue Order Living Astrology Join my newsletter here Check out my new podcast CRYSTAL BALLERS on Spotify, Podbean, and Apple.   +++   Podcast art: Angela George. Podcast music: Jonathan Koe.  

Ryan Stern is Co-Founder and Chief Executive Officer of Collectively and Alexa Tonner is the Co-Founder and Chief Operating Officer of Collectively, a global leader in creator marketing that transforms brands into social-first enterprises, part of the Brandtech Group. Collectively quickly rose to prominence as a strategy-led data-backed creator marketing partner to some of the world's leading brands including Unilever, Dove, TRESemmé, Intuit QuickBooks, Salesforce, Meta, Converse, Delta, and many more. Collectively was the first creator marketing company recognized by Fast Company's Most Innovative Companies list and has earned Cannes Lions, Effie, Webby, Glossy, Shorty, and OMMA awards for its programs. In 2025, Ryan was named an Advertising Week Future is Female nominee and Collectively was named to Adweek's Fastest Growing Agencies and Top 10 women-led agencies.In 2026, Alexa was named an ADWEEK Architects of Culture Honoree.

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Yesim Saydan is a renowned social media expert, Forbes- and AdWeek-featured speaker, LinkedIn Creator Program alum, and Google Accelerator mentor sharing expertise with global leaders. Top 3 Value Bombs 1. On LinkedIn, share your daily struggles, real life content gets the most engagement. 2. Most people post and ghost, they create content but don't stick around. 3. Even big influencers want comments, they want to be seen and heard. Connect with Yesim on LinkedIn - Yesim's LinkedIn Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days. Blinkist - Turn your spare moments into learning moments with Blinkist. Go to Blinkist.com/fire to start your free trial and lock in an extra 30 percent off today.

In the summer of 2006, a teenage girl began posting video diaries to a then-new site called YouTube under the handle lonelygirl15. Within weeks she was a phenomenon—even though no one knew the truth of who she really was. The frenzied quest to change that, to solve the mystery of lonelygirl15, would ultimately land her on the front page of newspapers and the covers of magazines. Twenty years on, lonelygirl15 is both an artifact of an earlier online era and an origin point for the internet as we know it: a place full of video diaries, parasocial relationships, influencers, hyper-engaged fandoms, and the knowledge that you can't always believe your eyes.In this episode, you'll hear from some of the people who investigated lonelygirl15 way back in 2006: culture critic Virginia Heffernan, who writes the Substack Magic + Loss and co-hosts the podcast Omnishambles; entertainment journalist Richard Rushfield of The Ankler; Emmy Award-winning producer Jenni Powell; and one-time cybersleuth Chris Patterson. We also speak with the people involved in making lonelygirl15: Miles Beckett, Mesh Flinders, Jessica Rose Phillipps, and Amanda Goodfried. This episode was written by Willa Paskin and Evan Chung, Decoder Ring's Supervising Producer. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Max Freedman. Merritt Jacob is Senior Technical Director.Thank you to Greg Goodfried, Matt Foremski, and Tom Foremski. Special thanks to Ryan Broderick and Grant Irving of the podcast Panic World, who introduced Willa to the lonelygirl15 story on a recent episode of their show and suggested it might make a good topic for Decoder Ring.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeCresci, Elena. “Lonelygirl15: how one mysterious vlogger changed the internet,” The Guardian, June 16, 2006.Davis, Joshua. “The Secret World of Lonelygirl,” WIRED, Dec. 2006.Falconer, Ellen. “An oral history of lonelygirl15,” RNZ, June 16, 2016.Flemming, Brian. “Arguments for a real LG15 fall short,” Brian Flemming's Weblog, Aug. 25, 2006.Foremski, Matt and Tom Foremski. “SVW Exclusive: The identity of LonelyGirl15,” Silicon Valley Watcher, Sep. 11, 2006.Foremski, Tom. “How the secret identity of LonelyGirl15 was found,” Silicon Valley Watcher, Sep. 12, 2006.Foremski, Tom. “The Hunt for LonelyGirl15: Life in a blogger household…,” Silicon Valley Watcher, Sep. 12, 2006.Glaister, Dan. “Cult blog a fake, admit 'lonelygirl' creators,” The Guardian, Sep. 9, 2006.Heffernan, Virginia and Tom Zeller Jr. “The Lonelygirl That Really Wasn't,” New York Times, Sep. 13, 2006.Heffernan, Virginia. “A Pause for Some Words From Bree,” New York Times, Aug. 23, 2006.Heffernan, Virginia. “Sweet, Weird, Fraud or Other,” New York Times, Aug. 24, 2006.“LGPedia,” LG15, 2016.“lonelygirl15 and when lies could be fun,” Panic World, Feb. 4, 2026.“Lonely Girl And All Her Friends,” On the Media, Sep. 1, 2006.Nudd, Tim. “Lonelygirl15 still a mystery, for now,” ADWEEK, Sep. 1, 2006.Rushfield, Richard and Claire Hoffman. “Lonelygirl15 Video Blog Is Brainchild of 3 Filmmakers,” Los Angeles Times, Sep. 13, 2006.Rushfield, Richard and Claire Hoffman. “Mystery Fuels Huge Popularity of Web's Lonelygirl15,” Los Angeles Times, Sep. 8, 2006.Wendt, Milo A. “LonelyGirl15: It's Not So Lonely In The Bay Area,” milowent, Aug. 30, 2006. Hosted on Acast. See acast.com/privacy for more information.

In the summer of 2006, a teenage girl began posting video diaries to a then-new site called YouTube under the handle lonelygirl15. Within weeks she was a phenomenon—even though no one knew the truth of who she really was. The frenzied quest to change that, to solve the mystery of lonelygirl15, would ultimately land her on the front page of newspapers and the covers of magazines. Twenty years on, lonelygirl15 is both an artifact of an earlier online era and an origin point for the internet as we know it: a place full of video diaries, parasocial relationships, influencers, hyper-engaged fandoms, and the knowledge that you can't always believe your eyes.In this episode, you'll hear from some of the people who investigated lonelygirl15 way back in 2006: culture critic Virginia Heffernan, who writes the Substack Magic + Loss and co-hosts the podcast Omnishambles; entertainment journalist Richard Rushfield of The Ankler; producer Jenni Powell; and one-time cybersleuth Chris Patterson. We also speak with the people involved in making lonelygirl15: Miles Beckett, Mesh Flinders, Jessica Rose Phillipps, and Amanda Goodfried.This episode was written by Willa Paskin and Evan Chung, Decoder Ring's Supervising Producer. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Max Freedman. Merritt Jacob is Senior Technical Director.Thank you to Greg Goodfried, Matt Foremski, and Tom Foremski. Special thanks to Ryan Broderick and Grant Irving of the podcast Panic World, who introduced Willa to the lonelygirl15 story on a recent episode of their show and suggested it might make a good topic for Decoder Ring.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeCresci, Elena. “Lonelygirl15: how one mysterious vlogger changed the internet,” The Guardian, June 16, 2006.Davis, Joshua. “The Secret World of Lonelygirl,” WIRED, Dec. 2006.Falconer, Ellen. “An oral history of lonelygirl15,” RNZ, June 16, 2016.Flemming, Brian. “Arguments for a real LG15 fall short,” Brian Flemming's Weblog, Aug. 25, 2006.Foremski, Matt and Tom Foremski. “SVW Exclusive: The identity of LonelyGirl15,” Silicon Valley Watcher, Sep. 11, 2006.Foremski, Tom. “How the secret identity of LonelyGirl15 was found,” Silicon Valley Watcher, Sep. 12, 2006.Foremski, Tom. “The Hunt for LonelyGirl15: Life in a blogger household…,” Silicon Valley Watcher, Sep. 12, 2006.Glaister, Dan. “Cult blog a fake, admit 'lonelygirl' creators,” The Guardian, Sep. 9, 2006.Heffernan, Virginia and Tom Zeller Jr. “The Lonelygirl That Really Wasn't,” New York Times, Sep. 13, 2006.Heffernan, Virginia. “A Pause for Some Words From Bree,” New York Times, Aug. 23, 2006.Heffernan, Virginia. “Sweet, Weird, Fraud or Other,” New York Times, Aug. 24, 2006.“LGPedia,” LG15, 2016.“lonelygirl15 and when lies could be fun,” Panic World, Feb. 4, 2026.“Lonely Girl And All Her Friends,” On the Media, Sep. 1, 2006.Nudd, Tim. “Lonelygirl15 still a mystery, for now,” ADWEEK, Sep. 1, 2006.Rushfield, Richard and Claire Hoffman. “Lonelygirl15 Video Blog Is Brainchild of 3 Filmmakers,” Los Angeles Times, Sep. 13, 2006.Rushfield, Richard and Claire Hoffman. “Mystery Fuels Huge Popularity of Web's Lonelygirl15,” Los Angeles Times, Sep. 8, 2006.Wendt, Milo A. “LonelyGirl15: It's Not So Lonely In The Bay Area,” milowent, Aug. 30, 2006.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

In the summer of 2006, a teenage girl began posting video diaries to a then-new site called YouTube under the handle lonelygirl15. Within weeks she was a phenomenon—even though no one knew the truth of who she really was. The frenzied quest to change that, to solve the mystery of lonelygirl15, would ultimately land her on the front page of newspapers and the covers of magazines. Twenty years on, lonelygirl15 is both an artifact of an earlier online era and an origin point for the internet as we know it: a place full of video diaries, parasocial relationships, influencers, hyper-engaged fandoms, and the knowledge that you can't always believe your eyes.In this episode, you'll hear from some of the people who investigated lonelygirl15 way back in 2006: culture critic Virginia Heffernan, who writes the Substack Magic + Loss and co-hosts the podcast Omnishambles; entertainment journalist Richard Rushfield of The Ankler; producer Jenni Powell; and one-time cybersleuth Chris Patterson. We also speak with the people involved in making lonelygirl15: Miles Beckett, Mesh Flinders, Jessica Rose Phillipps, and Amanda Goodfried.This episode was written by Willa Paskin and Evan Chung, Decoder Ring's Supervising Producer. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Max Freedman. Merritt Jacob is Senior Technical Director.Thank you to Greg Goodfried, Matt Foremski, and Tom Foremski. Special thanks to Ryan Broderick and Grant Irving of the podcast Panic World, who introduced Willa to the lonelygirl15 story on a recent episode of their show and suggested it might make a good topic for Decoder Ring.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeCresci, Elena. “Lonelygirl15: how one mysterious vlogger changed the internet,” The Guardian, June 16, 2006.Davis, Joshua. “The Secret World of Lonelygirl,” WIRED, Dec. 2006.Falconer, Ellen. “An oral history of lonelygirl15,” RNZ, June 16, 2016.Flemming, Brian. “Arguments for a real LG15 fall short,” Brian Flemming's Weblog, Aug. 25, 2006.Foremski, Matt and Tom Foremski. “SVW Exclusive: The identity of LonelyGirl15,” Silicon Valley Watcher, Sep. 11, 2006.Foremski, Tom. “How the secret identity of LonelyGirl15 was found,” Silicon Valley Watcher, Sep. 12, 2006.Foremski, Tom. “The Hunt for LonelyGirl15: Life in a blogger household…,” Silicon Valley Watcher, Sep. 12, 2006.Glaister, Dan. “Cult blog a fake, admit 'lonelygirl' creators,” The Guardian, Sep. 9, 2006.Heffernan, Virginia and Tom Zeller Jr. “The Lonelygirl That Really Wasn't,” New York Times, Sep. 13, 2006.Heffernan, Virginia. “A Pause for Some Words From Bree,” New York Times, Aug. 23, 2006.Heffernan, Virginia. “Sweet, Weird, Fraud or Other,” New York Times, Aug. 24, 2006.“LGPedia,” LG15, 2016.“lonelygirl15 and when lies could be fun,” Panic World, Feb. 4, 2026.“Lonely Girl And All Her Friends,” On the Media, Sep. 1, 2006.Nudd, Tim. “Lonelygirl15 still a mystery, for now,” ADWEEK, Sep. 1, 2006.Rushfield, Richard and Claire Hoffman. “Lonelygirl15 Video Blog Is Brainchild of 3 Filmmakers,” Los Angeles Times, Sep. 13, 2006.Rushfield, Richard and Claire Hoffman. “Mystery Fuels Huge Popularity of Web's Lonelygirl15,” Los Angeles Times, Sep. 8, 2006.Wendt, Milo A. “LonelyGirl15: It's Not So Lonely In The Bay Area,” milowent, Aug. 30, 2006.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

In the summer of 2006, a teenage girl began posting video diaries to a then-new site called YouTube under the handle lonelygirl15. Within weeks she was a phenomenon—even though no one knew the truth of who she really was. The frenzied quest to change that, to solve the mystery of lonelygirl15, would ultimately land her on the front page of newspapers and the covers of magazines. Twenty years on, lonelygirl15 is both an artifact of an earlier online era and an origin point for the internet as we know it: a place full of video diaries, parasocial relationships, influencers, hyper-engaged fandoms, and the knowledge that you can't always believe your eyes.In this episode, you'll hear from some of the people who investigated lonelygirl15 way back in 2006: culture critic Virginia Heffernan, who writes the Substack Magic + Loss and co-hosts the podcast Omnishambles; entertainment journalist Richard Rushfield of The Ankler; Emmy Award-winning producer Jenni Powell; and one-time cybersleuth Chris Patterson. We also speak with the people involved in making lonelygirl15: Miles Beckett, Mesh Flinders, Jessica Rose Phillipps, and Amanda Goodfried. This episode was written by Willa Paskin and Evan Chung, Decoder Ring's Supervising Producer. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Max Freedman. Merritt Jacob is Senior Technical Director.Thank you to Greg Goodfried, Matt Foremski, and Tom Foremski. Special thanks to Ryan Broderick and Grant Irving of the podcast Panic World, who introduced Willa to the lonelygirl15 story on a recent episode of their show and suggested it might make a good topic for Decoder Ring.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeCresci, Elena. “Lonelygirl15: how one mysterious vlogger changed the internet,” The Guardian, June 16, 2006.Davis, Joshua. “The Secret World of Lonelygirl,” WIRED, Dec. 2006.Falconer, Ellen. “An oral history of lonelygirl15,” RNZ, June 16, 2016.Flemming, Brian. “Arguments for a real LG15 fall short,” Brian Flemming's Weblog, Aug. 25, 2006.Foremski, Matt and Tom Foremski. “SVW Exclusive: The identity of LonelyGirl15,” Silicon Valley Watcher, Sep. 11, 2006.Foremski, Tom. “How the secret identity of LonelyGirl15 was found,” Silicon Valley Watcher, Sep. 12, 2006.Foremski, Tom. “The Hunt for LonelyGirl15: Life in a blogger household…,” Silicon Valley Watcher, Sep. 12, 2006.Glaister, Dan. “Cult blog a fake, admit 'lonelygirl' creators,” The Guardian, Sep. 9, 2006.Heffernan, Virginia and Tom Zeller Jr. “The Lonelygirl That Really Wasn't,” New York Times, Sep. 13, 2006.Heffernan, Virginia. “A Pause for Some Words From Bree,” New York Times, Aug. 23, 2006.Heffernan, Virginia. “Sweet, Weird, Fraud or Other,” New York Times, Aug. 24, 2006.“LGPedia,” LG15, 2016.“lonelygirl15 and when lies could be fun,” Panic World, Feb. 4, 2026.“Lonely Girl And All Her Friends,” On the Media, Sep. 1, 2006.Nudd, Tim. “Lonelygirl15 still a mystery, for now,” ADWEEK, Sep. 1, 2006.Rushfield, Richard and Claire Hoffman. “Lonelygirl15 Video Blog Is Brainchild of 3 Filmmakers,” Los Angeles Times, Sep. 13, 2006.Rushfield, Richard and Claire Hoffman. “Mystery Fuels Huge Popularity of Web's Lonelygirl15,” Los Angeles Times, Sep. 8, 2006.Wendt, Milo A. “LonelyGirl15: It's Not So Lonely In The Bay Area,” milowent, Aug. 30, 2006. Hosted on Acast. See acast.com/privacy for more information.

In the summer of 2006, a teenage girl began posting video diaries to a then-new site called YouTube under the handle lonelygirl15. Within weeks she was a phenomenon—even though no one knew the truth of who she really was. The frenzied quest to change that, to solve the mystery of lonelygirl15, would ultimately land her on the front page of newspapers and the covers of magazines. Twenty years on, lonelygirl15 is both an artifact of an earlier online era and an origin point for the internet as we know it: a place full of video diaries, parasocial relationships, influencers, hyper-engaged fandoms, and the knowledge that you can't always believe your eyes.In this episode, you'll hear from some of the people who investigated lonelygirl15 way back in 2006: culture critic Virginia Heffernan, who writes the Substack Magic + Loss and co-hosts the podcast Omnishambles; entertainment journalist Richard Rushfield of The Ankler; Emmy Award-winning producer Jenni Powell; and one-time cybersleuth Chris Patterson. We also speak with the people involved in making lonelygirl15: Miles Beckett, Mesh Flinders, Jessica Rose Phillipps, and Amanda Goodfried. This episode was written by Willa Paskin and Evan Chung, Decoder Ring's Supervising Producer. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Max Freedman. Merritt Jacob is Senior Technical Director.Thank you to Greg Goodfried, Matt Foremski, and Tom Foremski. Special thanks to Ryan Broderick and Grant Irving of the podcast Panic World, who introduced Willa to the lonelygirl15 story on a recent episode of their show and suggested it might make a good topic for Decoder Ring.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeCresci, Elena. “Lonelygirl15: how one mysterious vlogger changed the internet,” The Guardian, June 16, 2006.Davis, Joshua. “The Secret World of Lonelygirl,” WIRED, Dec. 2006.Falconer, Ellen. “An oral history of lonelygirl15,” RNZ, June 16, 2016.Flemming, Brian. “Arguments for a real LG15 fall short,” Brian Flemming's Weblog, Aug. 25, 2006.Foremski, Matt and Tom Foremski. “SVW Exclusive: The identity of LonelyGirl15,” Silicon Valley Watcher, Sep. 11, 2006.Foremski, Tom. “How the secret identity of LonelyGirl15 was found,” Silicon Valley Watcher, Sep. 12, 2006.Foremski, Tom. “The Hunt for LonelyGirl15: Life in a blogger household…,” Silicon Valley Watcher, Sep. 12, 2006.Glaister, Dan. “Cult blog a fake, admit 'lonelygirl' creators,” The Guardian, Sep. 9, 2006.Heffernan, Virginia and Tom Zeller Jr. “The Lonelygirl That Really Wasn't,” New York Times, Sep. 13, 2006.Heffernan, Virginia. “A Pause for Some Words From Bree,” New York Times, Aug. 23, 2006.Heffernan, Virginia. “Sweet, Weird, Fraud or Other,” New York Times, Aug. 24, 2006.“LGPedia,” LG15, 2016.“lonelygirl15 and when lies could be fun,” Panic World, Feb. 4, 2026.“Lonely Girl And All Her Friends,” On the Media, Sep. 1, 2006.Nudd, Tim. “Lonelygirl15 still a mystery, for now,” ADWEEK, Sep. 1, 2006.Rushfield, Richard and Claire Hoffman. “Lonelygirl15 Video Blog Is Brainchild of 3 Filmmakers,” Los Angeles Times, Sep. 13, 2006.Rushfield, Richard and Claire Hoffman. “Mystery Fuels Huge Popularity of Web's Lonelygirl15,” Los Angeles Times, Sep. 8, 2006.Wendt, Milo A. “LonelyGirl15: It's Not So Lonely In The Bay Area,” milowent, Aug. 30, 2006.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Hosted on Acast. See acast.com/privacy for more information.

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US   Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping culture. Beyond managing headlines, she's also leading must-hear conversations with the industry's top voices as a host of Campaign US's Campaign Chemistry podcast.   In this episode of Question Everything, Luz breaks down what it takes to land on Campaign's Agency of the Year list, who's really making an impact on DEI in marketing, and how to get out of the inbox and into the headlines. What you'll learn in this episode:  Times when great creative wins awards over business results The conversation the industry should be having right now Why Campaign US's "Leading Women" matters Brands and agencies actually improving DEI in marketing Four keys to a winning Campaign US agency award entry Why your creative campaigns aren't scoring headlines Why the industry is in its indie era And, do Ad Age, Adweek, and Campaign really get along?   Resources:   Subscribe to Campaign US for more advertising news See Lush's statement against anti-immigration sentiment Read more on how the industry can improve in DEI For an example of genius creative, watch Spotify's Spreadbeats campaign Our podcast episode with Pedro Lerma, Founder and CEO of LERMA/ Connect with Luz on LinkedIn  

Neil Vogel, Chief Executive Officer, People Inc., and Mark Stenberg, Senior Media Reporter, ADWEEK, share how modern publishers can survive and thrive amid declining search traffic and the rise of AI. From diversifying revenue streams to building durable brands, Neil breaks down the strategies that helped People Inc. achieve consistent growth despite industry disruption. Takeaways Strong brands are the most valuable asset in media today Relying on a single platform like Google is risky Diversification across platforms and revenue streams is essential Direct relationships with audiences and advertisers drive durability AI licensing is becoming a major revenue opportunity Media success requires constant adaptation, not entitlement Growth comes from scaling new channels while managing legacy ones Chapters 00:00 Introduction to the AI era challenges in publishing 01:52 The origin of People Inc.'s strategy and acquisitions 03:45 The “Google Zero” mindset and early adaptation 05:52 Shifting from search reliance to diversified channels 06:45 Balancing declining web traffic with new growth areas 08:38 Why constant change is normal in media 09:20 AI licensing deals and new revenue models 10:05 Types of AI content licensing agreements explained 12:14 Why publishers must demand fair compensation from AI 13:24 The challenge of negotiating with Google 15:48 Why only strong brands will survive long term 16:42 Focusing on top-performing brands in a portfolio 18:40 The limits of service-based publishing brands 20:06 The importance of diversification in audience and revenue 21:13 Final thoughts on building a resilient media business Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristina Monllos is a senior reporter for Marketing Brew. She has spent over a decade covering the advertising business for publications like Digiday and Adweek. Her reporting has also appeared in publications like Rolling Stone, New York Magazine's Vulture and Elle, among others. She is also a filmmaker.

Today's episode dives into one of the most pressing topics in marketing and leadership today: the impact of AI on the creative and marketing professions, and why storytelling is more essential than ever. Host Sara Payne is joined by Joe Lazer, Chief Marketing Officer at Pepper and author of the new book, Super Skill: Why Storytelling is the Superpower of the AI Age. Joe's work has been featured in outlets including Fast Company, Forbes, Adweek, and Digiday, and he brings firsthand experience navigating the seismic shifts in content creation caused by generative AI.In this lively and insightful conversation, Sara and Joe tackle head-on the anxieties marketing leaders feel about AI. From the moment ChatGPT launched, writers, marketers, and creatives everywhere asked if their jobs would soon disappear. But Joe flips that narrative on its head. Drawing on neuroscience, evolutionary history, and today's marketing trends, he argues that the uniquely human skill of storytelling is not just irreplaceable but actually more valuable than ever in an AI-powered world.The episode explores why trust and authenticity are emerging as the most scarce and important resources as AI-generated “slop” floods the web, and why people increasingly connect with brands through real, vulnerable stories told by actual humans. Joe lays out the case for building a “creator culture” within organizations, where brand's people, not just their logos, are the new engines of marketing excellence.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare (and marketing!) depends on it.Key Takeaways:Storytelling Is a Superpower in the Age of AI: When AI drives the cost of mediocre content to zero, only truly human, deeply authentic stories will break through. Speaker A explains that the value of real storytelling will rise not fall as AI-generated content proliferates. Storytelling's roots in human experience, emotion, and connection simply can't be faked by algorithms, and this advantage is backed by neuroscience and evolutionary biology.Trust is the Ultimate Competitive Advantage: As AI blurs the line between truth and fiction online, trust not just content becomes the real scarce commodity. Sharing authentic stories, especially those rooted in vulnerability, remains the fastest way humans build trust. Speaker A notes that storytelling triggers biologically-embedded mechanisms, such as the release of oxytocin, that foster empathy and genuine human connection.The Age of Institutional Brand-Building is Over. Welcome to the Creator Economy: Authority is rapidly shifting from institutions to identifiable individuals. The most engaging content now comes from real people, executives or employees whose stories mirror the values and challenges of their audiences. Social algorithms heavily favor posts from individuals over faceless organizations, driving engagement and conversions exponentially higher.Vulnerability is Powerful Even (and Especially) on Professional Platforms: The “dinner party from hell” experience on LinkedIn, saturated with self-congratulatory “success” stories, only highlights what most brands and professionals get wrong. The real connection (and effective leadership) comes from embracing vulnerable, honest storytelling about hardship, growth, failures, and real life. This not only opens the door for others to reciprocate but forges genuine relationships and opportunities for help and collaboration.Storytelling is a Habit And It's Everyone's Job: Speaker A insists storytelling shouldn't be considered a niche or “soft” marketing skill, but a daily discipline and core competency for everyone, from the boardroom to the front lines. He encourages companies to actively nurture storytelling talent, train staff across roles, and build creator rosters. Building the daily habit of sharing stories offline and online hones the muscle of communication, empathy, and innovation, driving leadership and marketing excellence in the rapidly-evolving, AI-laden landscape.If today's conversation resonated with you, we encourage you to check out Joe's new book, Super Skill: Why Storytelling is the Superpower of the AI Age. Thank you for listening to the Health Marketing Collective, where strong leadership meets marketing excellence. See you next time!Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

Recorded live at the Marketecture Live Conference in New York City, this episode brings together Cosette Chaput, CEO & Co-Founder, Always Alpha; Allyson Felix, Co-Founder, Always Alpha; Wes Felix, Co-Founder, Always Alpha; and Zoe Ruderman, Chief Content Officer, ADWEEK, to unpack how female athletes are reshaping brand strategy, storytelling, and ROI. From breaking outdated sports marketing models to building authentic athlete-driven campaigns, this conversation dives into why brands need to rethink their approach now, before the window closes ahead of LA28. Takeaways Women's sports is a high-growth business, not a trend, delivering strong and compounding ROI. Traditional sports marketing models were built for men and do not translate effectively to female audiences. Brands miss the mark by targeting male audiences instead of engaging female consumers authentically. Female athletes outperform influencers in engagement and trust despite having smaller followings. The biggest opportunity lies in storytelling. Female athletes bring relatable, real-life narratives that drive deeper connection. Waiting until major events like the Olympics is too late. Effective campaigns require long-term buildup. Investment in women's sports is currently top-heavy, creating sustainability risks if the broader ecosystem is not developed. Brands that win collaborate with athletes as partners, not just endorsers. Categories like beauty are leading the way, while sectors like finance and automotive still lag behind. The window of opportunity is open but closing fast as competition and valuations rise. Chapters 00:00 Introduction to the session and why women's sports matter now 00:56 The origin story of Always Alpha 02:43 The problem with one-size-fits-all athlete representation 03:18 Why women's sports is still misunderstood as a trend 04:40 Why traditional sports marketing does not work for women 05:32 Looking ahead to LA28 and the future of brand investment 06:19 The risk of a women's sports bubble 08:15 What brands should be doing differently by LA28 09:08 The power of 360 storytelling in women's sports 10:15 Authenticity and relatability as marketing advantages 11:23 What brands are getting wrong today 12:39 Why storytelling beats templated campaigns 14:05 Female athletes vs influencers, engagement and impact 15:19 ROI in women's sports and brand trust 16:07 The education gap with brands entering sports 16:59 Why brands need to act now 17:26 Categories leading the way (beauty, retail) 18:17 Opportunities in underrepresented industries 19:00 How Always Alpha defines success today 20:17 What is driving optimism for the future 23:05 Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Too many leaders are still trying to succeed by becoming someone they think they're supposed to be—quieter, tougher, more polished, less human. And in the process, they're leaving their greatest strengths at the door.My guest believes that's exactly backward. Today, we welcome back Claude Silver to discuss her latest book, Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart. We explore what authentic presence really looks like at work, and why pretending to be a different kind of leader rarely gets better results. Claude and I unpack why many leaders have accountability backwards, why the more power you gain, the less truth you often hear, and how being open and emotionally present doesn't weaken communication but rather prevents under-communicating with your team. Finally, Claude offers us a simple, actionable practice you can use right away to take a small step and rebuild trust and connection where it matters most.This is a conversation with one of my favorite humans on the planet about stopping the performance of leadership—and starting to lead from the strengths that made you worth hiring in the first place.To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.Listen in for…The importance of bringing your unique perspective, talents, and humanity to your team.What authentic presence looks like at work.Protecting healthy boundaries with courage and kindness while still connecting with others.Signs your culture is thriving and how to get there. Why is the room with everyone in it smarter than any one person in that room?The reason actions say more than words ever will.The dangerous byproduct of silence."When a person is real, they are not carrying the burden or the weight of any other facade." — Claude SilverAbout Claude Silver, Chief Heart Officer, VaynerX, and Author of Be Yourself at Work:Claude Silver is on a mission to revolutionize leadership, talent, and workplace culture. She is the world's first Chief Heart Officer at VaynerX, partnering with CEO Gary Vaynerchuk to drive their success. Silver has earned Campaign US's Female Frontier Award and AdWeek's Changing the Game Award, and she electrifies audiences at national and international conferences, as well as at organizations including Meta, Google, US Government agencies, and the US Armed Forces. She has been interviewed on dozens of podcasts and featured in The New York Times, Forbes, and The Wall Street Journal. Silver lives in New Jersey with her wife and two young children. She is the author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart.Connect with Claude: Website: claudesilver.com VaynerX: beyourselfbook.com LinkedIn: linkedin.com/in/casilver Instagram: instagram.com/claudesilver Book: Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart Connect with Maria:Get Maria's books: Red-Slice.com/booksHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader LinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceGet your copy of The Empathy Dilemma here- www.theempathydilemma.com

Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the AI era.Tune in to learn more! Meet Our Guest:Our episode guest is Brandon Watts, director of PR and communications at Storyblok. With 20-plus years in shaping narratives for startups and enterprise tech, Brandon brings insights from both the media and PR sides. He's also contributed to Fast Company, Entrepreneur, and Adweek.Five things you'll learn from this episode:1. How to adopt a media-first approach in PR during the AI era2. Why quality matters more than quantity when pitching stories3. How to put the audience before your PR agenda4. The power of exclusives and timings5. Tips for pitching original, AI-proof storiesQuotables“The biggest challenge here is when we think of what we're trying to tell, the story we're trying to tell, it's usually always framed through our lens. What do we have to say? What benefit do we get from it? That's a lot of we, me — a lot of self-service focus. So we have to reframe this. If it's media first, it means that it's really media first.” — Brandon Watts“Communication with your pitch is so critical because that's really what helps you to sell it, to make it more broad in terms of who's going to want to listen to that and why.” — Brandon Watts“You have to create the stories that AI can't. And all of that is due to your personal experience, what your company's experiencing, what your team is experiencing, and your customers' lived experiences that cannot be hallucinated, that cannot be made up. That's authenticity.” — Brandon Watts“We use AI just in the right way to help you get more power out of your content creation. So you just have to take that extra bit of time to understand that you can't just prompt and run. You've got to give it context and tweak.” — Brandon Watts“Garbage in, garbage out. If you put bad input into a generative AI app, you're going to get bad output from it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Brandon Watts on LinkedInStoryblok websiteHow to stay ahead of AI in communication and marketingListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:Axia's AI ServiceAI in PR: Transforming communSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context are more important than quantity in content. OKRs help align marketing efforts with business objectives. They also discuss Cathy's podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI's impact on the labor market.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Uncharted Journey | Podcast Bear Essentials: Your KPIs Are Measuring Activity, Not Impact This Old Marketing - AI Can Now Do Marketing. Now What? (523) Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I have the pleasure of welcoming Claude Silver to the show. She is on a mission to revolutionize leadership talent and workplace culture. She is the world's first Chief Heart Officer at VaynerX and partners with CEO Gary Vaynerchuk to drive their success. Claude has earned Campaign's U.S. Female Frontier Award and Adweek's Changing the Game Award. She is also the author of the new book, Be Yourself at Work.    THIS EPISODE IS PERFECT FOR…leaders who want to build high-performing teams without sacrificing humanity.    TODAY'S MAIN MESSAGE…in this conversation, Claude shares why she believes AI should enhance human potential and not replace it. She explains why burnout is often a leadership system's problem rather than a personal failure. And she challenges managers to create cultures where people feel safe enough to speak up, honest enough to name their imposters, and supported enough to grow.   KEY TAKEAWAYS: AI should enhance human capability while preserving meaningful human connection. Emotional fluency allows leaders to choose their response instead of reacting impulsively. Energy management matters more than time management in preventing burnout. Psychological safety creates the conditions for belonging and high performance. Leaders scale culture by modeling self-awareness and vulnerability first.   WHAT I LOVE MOST…Claude reframes leadership as something deeply personal before it's organizational. You can't build belonging for others if you haven't built awareness in yourself. Her reminder that "you are the CEO of you" feels especially powerful in a world that's moving faster than ever.   Running Time: 26:15   Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Claude Online: Website LinkedIn   Claude's Book: Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart

CHIEF SWAG OFFICER IS LIVE ON BSW!   It's a huge week for the brand. Shop all of our swag on BSW here! Use the code CHIEFSWAG10 on Chiefswagofficer.com ---------------------------------------------------------------------   I sat down with the CEO and Co-founder of Wondersauce in this episode to talk about branding. John is a seasoned entrepreneur, investor, and CEO with over 15 years of experience crafting award-winning strategies, digital experiences, and campaigns for renowned brands such as Golf.com, Nike, L'Oréal, Scott's, Sixpenny, NYC's Brookfield Place, Chandon, and Grubhub, among others. Inspired by his generation growing up with the Internet, Sampogna was among the first in his field to embrace social media as a creative tool for growth, earning recognition on Business Insider's list of "30 Most Creative People in Advertising Under 30." His insights have been featured in various media outlets, including Glossy, Adweek, CNBC, Marketing Brew, Ad Age, Yahoo, and Digiday. He has also appeared on globally ranked podcasts, as a judge for prominent industry awards, and on stages like the Brand Innovators Summit at the US Open. Today, he leads a team of over 100 technologists, creatives, strategists, and producers as the Co-Founder and CEO of Wondersauce, a business acceleration agency that partners with brands poised for change to achieve their next stage of growth. Under his leadership, Wondersauce has earned a spot on Inc. Magazine's Inc. 5000 list of America's Fastest-Growing Companies, built a roster of premier Fortune 500 clients and innovative startups, and was officially acquired by Project Worldwide, an advertising holding company.   Follow Alexa on Instagram here and TikTok here. Find out more about John and Wondersauce here.

Kaleigh Moore is a 12-year freelance writer and editor. She has contributed to Shopify, Forbes, Vogue, Adweek, and various B2B providers, among others. She's now grappling with the promise and limits of AI.She calls AI a "fire hose of information" that greatly increases efficiency. She also cautions on what it cannot do, such as interview humans or learn from experience.She shares those views and more in this episode, including her preferred AI platform, use cases for entrepreneurs, and getting started with AI-driven composition.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-a-pro-writer-uses-aiFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

Evin Shutt is a visionary leader in the advertising industry, serving as Global CEO and Partner at 72andSunny, a globally acclaimed creative agency (part of MDC Partners/Stagwell) known for cultural impact campaigns (e.g., redefining music distribution with Samsung/Jay-Z, elevating the NFL as the most valuable pro sports league, United Airlines' "biggest and best" seat innovations, Tinder as entertainment, Bugaboo as premium baby brand).She joined as the agency's first employee in 2004 (during its recession launch) and became its first female partner before ascending to Global CEO in March 2020. Under her 20+ year tenure, 72andSunny grew from 4-5 people to 700+ employees across offices in Los Angeles, New York, Amsterdam, Sydney, and beyond. She's architected innovative ventures like 72U (talent incubator), Hecho Studios (production), Brand Citizens (purpose consultancy), and Sundae (performance influencer marketing), while championing diversity, expanding the creative class, and fostering partnerships (e.g., Da Vinci Schools).Before advertising, Evin was a middle school teacher. She holds an M.Ed. from Loyola Marymount University (2004) and has been recognized with honors like the Advertising Hall of Achievement (AAF, 2018), Adweek 50 (multiple years), and as a finalist in LA Times Business Visionaries: Inspirational Women. She's a frequent speaker (Cannes Lions, Brand Innovators podcasts) on resilience, pivoting careers, work-life "pendulum" balance, diverse perspectives, and people-first leadership.Based in the Los Angeles area (originally from Neenah, Wisconsin), she's active on LinkedIn (@evin-shutt-5250a39) sharing insights on creativity, agency growth, and impact.

Japan goes after arcades, Nintendo's Famicon gets its first licensee & Gamers come together online These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in October 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:      7 Minutes in Heaven: Mortal Kombat 2 (SNES, Genesis, Game Gear, Game Boy) Video Version: https://youtu.be/KI-X2NobWF0     https://www.mobygames.com/game/600/mortal-kombat-ii/ Corrections: September 1994 Ep - https://youtu.be/CvMg_FUb3p0 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://www.imdb.com/title/tt0131646/     https://www.mobygames.com/company/8/software-toolworks-inc-the/     Console Wars Readthrough - https://youtu.be/wYhpTBPXZkI     LGR Never Obsolete PC - https://www.youtube.com/watch?v=qQo0yOqOb_4     George Morrow -      Krzysztof Kieslowski - https://www.imdb.com/name/nm0001425/      1994     Nintendo caves to E3     Nintendo of America to attend E3 show in Los Angeles, Business Wire, October 4, 1994, Tuesday CES interactive postponed     Nintendo of America to attend E3 show in Los Angeles, Business Wire, October 4, 1994, Tuesday Nintendo lowers investor expectations     NINTENDO TO SEE 2ND SALES, PROFIT DROPS, Jiji Press Ticker Service, OCTOBER 4, 1994, TUESDAY     Nintendo revises FY '94 performance downward, Report From Japan, October 5, 1994          Nintendo sales, profits to post 2nd yearly fall,The Daily Yomiuri, October 5, 1994, Wednesday     Nikkei lower on new issue worries, Financial Times (London,England), October 5, 1994, Wednesday, London, Section: World Stock Markets (Asia Pacific); Pg. 41, Byline: By EMIKO TERAZONO           SEGA HITS '94 LOW ON TSE,Jiji Press Ticker Service,OCTOBER 4, 1994, ,TUESDAY Thornton warns of UK video game market decline     THORNTON ISSUES WARNING AS VIDEO GAMES SALES PLUMMET, The Guardian (London), October 6, 1994, Section: THE GUARDIAN , CITY PAGE; Pg. 19 CentreGold buys Core     CentreGold picks up Core, The Independent (London), October 27, 1994, Thursday, Section: BUSINESS & CITY PAGE; Page 42 Convergance  is the name of the game     Merging on The Information Superhighway The New Comfort Zone Where Public Meets Private - Correction Appended,  The New York Times, Correction Appended, Distribution: Home Design MagazineHome Design Magazine, Section: Section 6; ; Section 6; Part 2; Page 40; Page 21; Column 3; Column 2; Home Design MagazineHome, Design Magazine ; Part 2; ; Column 3; Column 2;Byline: By Phil Patton; By JULIE V. IOVINE     "Media Futures: SRI denounces superhighway claims, Financial Times (London,England), October 31, 1994, Monday, Section: Pg. 13 Length: 507 words, Byline: By RAYMOND SNODDY"     https://en.wikipedia.org/wiki/IBM_Simon Microsoft to buy Intuit     Microsoft To Acquire Intuit, Shareholder Sues, Newsbytes News Network, October 14, 1994        https://en.wikipedia.org/wiki/Microsoft_Money        BUSINESS TECHNOLOGY; Banks Going Interactive to Fend Off New Rivals, The New York Times, October 19, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; First Virtual Holdings brings banking into cyberspace         A Credit Card for On-Line Sprees, New York Times (National Edition), October 15, 1994, Business and Industry, Section: Pg. Y17; Vol. 144; No. 49,850; ISSN: 0362-4331    https://www.pcmag.com/encyclopedia/term/first-virtual        https://en.wikipedia.org/wiki/Einar_Stefferud     HOME SHOPPING NETWORK STORE LAUNCH ON PRODIGY SUCCESSFUL, PR Newswire, October 18, 1994, Tuesday - 10:04 Eastern Time, Section: Financial News MicroTime Media is bringing ads to games     Media: Watch out Sonic, the admen are coming; Maggie Brown meets the founder of an advertising agency that is putting commercials into computer games, The Independent (London), October 18, 1994, Tuesday, Section: MEDIA PAGE; Page 29         https://danielbobroff.com/     https://www.mobygames.com/game/1777/push-over/     https://www.mobygames.com/game/581/james-pond-2-codename-robocod/ Dreamworks announced     Spielberg, Katzenberg, Geffen Troika Launch Entertainment Venture. The Associated Press. October 13, 1994, Thursday, PM cycle. Section: Business News. Byline: By JOHN HORN, AP Entertainment Writer     https://archive.org/details/menwhowouldbekin0000lapo Sega expands Model 2 offerings     https://archive.org/details/edge-013-october-1994/page/10/mode/1up?view=theater     https://segaretro.org/Sega_Model_2 Namco's Empire of Egg ups the ante     https://archive.org/details/edge-013-october-1994/page/16/mode/1up?view=theater     https://en.wikipedia.org/wiki/Wonder_Eggs Sega VR parks coming to Canada     --The Business Report--, Broadcast News (BN), October 25, 1994 Tuesday         https://en.wikipedia.org/wiki/Playdium         https://web.archive.org/web/19970223190650/http://www.playdium.com/      Aussie arcades go family friendly     ARCADE GAMES ARRIVE, The Courier Mail (Australia), October 30, 1994 Sunday, 2 - STATE, Section: Pg. 13, Byline: VEITCH C      Next Gen battle lines drawn at Japan Electronics Show     Next-Generation Game Machines Battle at Japan Electronics Show, The Associated Press, October 4, 1994, Tuesday, AM cycle, Section: Business News, Byline: By DAVID THURBER, Associated Press Writer     https://archive.org/details/GamePro_Issue_063_October_1994 pp178     JVC to Enter Video Game Machine Market Through Sega OEM, Japan Industrial Journal, October 5, 1994         https://segaretro.org/JVC        JVC to market Sega's Saturn video game machines, Japan Economic Newswire, OCTOBER 24, 1994, MONDAY, Dateline: TOKYO, Oct. 24 Kyodo       https://segaretro.org/Sega_Saturn#Models Sega announces Saturn launch price     Sega to sell new generation of video game machines, Japan Economic Newswire, OCTOBER 7, 1994, FRIDAY     SEGA SHARES FALL BELOW 5,000 YEN ON TSE,Jiji Press Ticker Service, OCTOBER 17, 1994, MONDAY, Dateline: TOKYO, OCT. 17         SEGA HITS NEW 1994 LOW ON TSE, Jiji Press Ticker Service, OCTOBER 24, 1994, MONDAY, Dateline: TOKYO, OCT. 24         Shanghai A shares decline by 8.1 per cent, Financial Times (London,England), October 27, 1994, Thursday, Section: World Stock Markets (Asia Pacific);,pg. 49, Byline: By EMIKO TERAZONO     https://archive.org/details/edge-013-october-1994/page/9/mode/1up?view=theater        https://archive.org/details/edge-013-october-1994/page/7/mode/1up?view=theater Matsushita announces cheaper 3DO     Matsushita introduces cheaper game machine, The Daily Yomiuri, October 21, 1994, Friday, Byline: Yomiuri Shimbun     https://archive.org/details/egm-2-october-1994/page/n39/mode/1up Sony announces PSX price     Sony to Launch New Video Game Machine, Associated Press Worldstream, October 27, 1994; Thursday 08:44 Eastern Time         Sony to introduce next-generation video game machine, Report From Japan, October 28, 1994 NEC reveals PC-FX launch date and price     NEC joins video game war, Agence France Presse -- English, October 31, 1994 05:54 Eastern Time 3DO to charge developers $3 fee     3DO kicks off holiday season with aggressive national advertising campaign, Business Wire, October 21, 1994, Friday 3DO devs revolt     3DO FACES REVOLT BY GAME DEVELOPERS OVER FEE TO CUT MANUFACTURERS' LOSSES, WALL STREET JOURNAL, October 24, 1994, Monday, Section: Section B; Page 3, Column 1, Byline: BY JIM CARLTON Toys R Us to stock Jaguar     Toys R Us stocks up on Jaguar, the world's first 64-bit video game system; Atari launches multi-million dollar marketing campaign for Jaguar, Business Wire, October 10, 1994, Monday         https://youtu.be/ndcTWeaVbLQ?si=kX5qo8st8oPI1wT0     https://archive.org/details/GamePro_Issue_063_October_1994 pp178        https://songbird-productions.com/jagdomain/jvmfaq.html Nintendo retakes 16 bit crown     "Nintendo Retakes 16-Bit Sales Crown, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), October 28, 1994, Business and Industry Section: Pg. B3; Vol. LXXVI; No. 11; ISSN: 0099-966" Nintendo nixes Play it Loud campaign     PLAY IT GONE, ADWEEK, October 31, 1994, Western Advertising News Edition     https://youtu.be/FArjEUhBgP4?si=JkfYhRH8hkeB8-_M Nintendo mails out 2 million video cassettes     Mario Homes in on D-Base, Ad Day, October 10, 1994, Section: DMK; Pg. 14, Byline: By Terry Lefton        https://youtu.be/Rv_YCSbWP78?si=jYmiIbfLxG87xjbv         Video game king invades cyberspace jungle; Nintendo of America enters the information super highway to launch Donkey Kong Country, Business Wire, October 13, 1994, Thursday         Nintendo Is Expecting Revenue From Game To Top $100 Million, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), October 26, 1994, Business and Industry, Section: Pg. B12; Vol. 224; No. 82; ISSN: 0099-9660     NINTENDO'S BIGGEST EVER GAMES LAUNCH AND BRITAIN IS AHEAD OF THE REST., PR Newswire Europe, October 28, 1994, Origin Universal News Services Limited, 1994, Section: GENERAL AND CITY NEWS Acclaims gets Marvel license     TCI may form Acclaim alliance, United Press International, October 19, 1994, Wednesday, BC cycle, Section: Domestic News, Dateline: ENGLEWOOD, Colo., Oct. 19 TCI buys into Acclaim     TCI to buy 10 percent of Acclaim, United Press International, October 20, 1994, Thursday, BC cycle, Section: Domestic News, Dateline: ENGLEWOOD, Colo., Oct. 20 Virtuality is virtually everywhere     Atari plans to put virtual reality into home computer games, The Sunday Times (London), October 30, 1994, Sunday, Section: Features, Byline: Steve Boxer        https://upload.wikimedia.org/wikipedia/commons/9/95/Project_Elysium_pg_1.jpg       https://en.wikipedia.org/wiki/Sega_VR        Atari joins forces with Virtuality to offer home virtual reality games by,Christmas 1995, Business Wire, October 25, 1994, Tuesday     https://en.namu.wiki/w/%EC%A0%84%EB%87%8C%EC%A0%84%EA%B8%B0%20%EB%84%B7%20%EB%A8%B8%ED%81%AC     Laser Quest transforms itself to push virtual reality 'tag' game, The Financial Post (Toronto, Canada), October 15, 1994, Saturday,WEEKLY EDITION, Section: SECTION 4, SPECIAL REPORT: COMPUTERS; Pg. C26; PROFILE, Byline: Johanna Powell ESRB announces rating milestone     ENTERTAINMENT SOFTWARE RATING BOARD ANNOU CES 100 INTERACTIVE ENTERTAINMENT PRODUCTS RATED IN FIRST MONTH, PR Newswire, October 5, 1994, Wednesday - 19:40 Eastern Time      RSAC rates Doom     CONSUMER SOFTWARE RATING SYSTEM RECEIVING STRONG INDUSTRY SUPPORT, PR Newswire, October 6, 1994, Thursday - 07:00 Eastern Time Sega breaks budget records         Video, Playback, October 10, 1994, Section: Pg.VI-1, byline: Laura Pratt      Mobile phones set to be hot Xmas item in UK     And only 75 shopping days to go . . ., The Independent (London), October 9, 1994, Sunday, Section: HOME NEWS PAGE; Page 6 Bible goes Gameboy         Game Boy offers competition to Gideons, St. Petersburg Times (Florida), October 8, 1994, Saturday, City Edition, Section: CITY TIMES; Religion; Pg. 8          October 10th is Doomsday      DOOM II: Hell On Earth now available, Business Wire, October 10, 1994, Monday     Doom II' video game rates an 'M', USA TODAY, October 11, 1994, Tuesday, FINAL EDITION, Section: LIFE; Pg. 1D IBM falls to 4th place among Aptiva sell out     "IBM Sells Out New Aptiva PC Shortage May Cost Millions in Potential Revenue, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), October 7, 1994, Business and Industry, Section: Pg. B4; Vol. 224; No. 69; ISSN: 0099-9660"     TECHNO-POP; PCs Embrace Mass Market Promos, Partners, Ad Day, October 17, 1994, Section: PROMOTIONS; Pg. 1, Byline: By Karen Benezra and Gerry Khermouch     IBM GETS BACK TO ITS ROOTS, The Australian Financial Review, October 24, 1994 Monday, Late Edition, Section: INFORMATION TECHNOLOGY; Pg. 40, Byline: DAVID CROWE Packard Bell rises to 3rd place in PC biz     Packard Bell's Surpirsing PC Rise, New York Times (National Edition), October 12, 1994, Business and Industry, Section: Pg. C1     https://vintage-packard-bell.fandom.com/wiki/Spectria_610_AN        https://en.wikipedia.org/wiki/Packard_Bell Microsoft Revenues jump!         Computer Update, The Independent (London), October 24, 1994, Monday, Section: NETWORK PAGE; Page 27, Byline: TIM JACKSON     Microsoft's Gates Heads Richest Americans List, Newsbytes, October 3, 1994, Monday, Section: NEWS Build to Order PCs boom     THE GLOBAL GUARD: THE INFORMATION REVOLUTION; The young pretenders ready to stake their claim, The Guardian (London), October 20, 1994, Section: THE GUARDIAN FEATURES PAGE; Pg. T15 Hyundai and DLT see PC-to-TV as the future of multimedia     Display Research In Technology Pact With Hyundai, Newsbytes, October 4, 1994, Tuesday, Section: NEWS, Dateline: KWAI CHUNG, HONG KONG FMV goes software only     Full-motion, full-screen realism without MPEG chips in GameTek's Quarantine CD-ROM, using Duck TrueMotion video, Business Wire, October 10, 1994, Monday     https://wiki.multimedia.cx/index.php/Duck_TrueMotion_1          https://segaretro.org/TrueMotion Mindscape buys SSI     MINDSCAPE, INC. ACQUIRES STRATEGIC SIMULATIONS, INC.; ACQUISITION STRENGTHENS ENTERTAINMENT DEVELOPMENT, EFFORTS, PR Newswire, October 20, 1994, Thursday - 08:16 Eastern Time, Section: Financial News Corel gets into games     Corel decides to spread its software bets around; Company moves, aggressively into new markets, The Ottawa Citizen, October 8, 1994, Saturday, FINAL EDITION, Section: BUSINESS; Pg. E1          https://www.mobygames.com/company/2075/cascade-parent-limited/ Will Wright working on Project X     Meet Mr. SimCity, Newsweek, October 24, 1994 , UNITED STATES EDITION, Section: Pg. 48, Byline: BARBARA KANTROWITZ Politicians are concerned about the internet     "Ottawa seeks advice about privacy Information highway raises new questions, paper says, The Toronto Star, October 15, 1994, Saturday, FINAL EDITION, Section: BUSINESS; Pg. C3, Byline: BY ROBERT BREHL TORONTO STARPRIVACY RIGHTS CANADA COMPUTER TELECOMMUNICATIONS            Regulator may police culture at infohighway phone booths, The Ottawa Citizen, October 1, 1994, Saturday, FINAL EDITION, Section: BUSINESS; Pg. D1, Byline: ALANA KAINZ; CITIZEN" College kids are becoming email  junkies     "On campus, there's a letter in the e-mail, USA TODAY, October 5, 1994, Wednesday, FINAL EDITION, Section: LIFE; Pg. 6D; Education, Byline: Karla Price            Internet the focus of Calgary computer sho Calgary Herald (Alberta, Canada), October 6, 1994, Thursday, FINAL EDITION, Section: COMPUTERS; Pg. D10, Byline: MEL DUVALL"     Commercial services: where content is king, The Toronto Star, October 27, 1994, Thursday, METRO EDITION, Section: FAST FORWARD; Pg. J2 Compuserve to open service to the Internet     DRIVE FOR INFORMATION, The Courier Mail (Australia), October 25, 1994 Tuesday, 2 - FIRST WITH THE NEWS, Section: Pg. 34, Byline: COX P Apple to Cyberdog it     Secret Apple Cyberdog unleashed on Internet, USA TODAY, October 24, 1994, Monday, FINAL EDITION, Section: MONEY; Pg. 1B, Byline: James Kim         https://en.wikipedia.org/wiki/OpenDoc         https://en.wikipedia.org/wiki/Cyberdog      The file format of the web is still in doubt     Dial-a-catalog, Forbes, October 10, 1994, Section: ON THE COVER; Computers/Communications; Pg. 126, Byline: By David C. Churbuck Cybersquatting demo'd     Computer Update, The Independent (London), October 24, 1994, Monday, Section: NETWORK PAGE; Page 27, Byline: TIM JACKSON Maryland's Sailor Project sees expansion need     TESTIMONY OCTOBER 4, 1994 BARBARA G. SMITH ON BEHALF OF MARYLAND'S SAILOR PROJECT HOUSE SCIENCE/SCIENCE INTERNET ACCESS, Federal Document Clearing House Congressional Testimony, October 4, 1994, Tuesday, Section: CAPITOL HILL HEARING TESTIMONY      Pearson buys Future     PEARSON BUYS FUTURE PUBLISHING FOR 52.5 MLN STG: 2, Extel Examiner, October 24, 1994, Monday - 08:25 Eastern Time, Section: Company News; Takeovers and Acquisitions Ziff family sells Ziff Davis     ZIFF FAMILY SELLS ZIFF-DAVIS PUBLISHING COMPANY TO FORSTMANN LITTLE FOR $1.4 BILLION, PR Newswire, October 27, 1994, Thursday - 12:52 Eastern Time Ziff Davis launches Family PC     NEW COMPUTER MAGAZINE APPEALS TO FAMILIES, The Columbian (Vancouver, A.), October 09, 1994, Sunday, Section: Money; Byline: By MICHAEL J. HIMOWITZ The Baltimore Sun Computer Living breaks records in Australia     Computer Living Largest Launch In Australian History, Newsbytes News Network, October 21, 1994     PC USERS RESUME AFFAIR WITH MAGS, Philadelphia Daily News, October 28, 1994 Friday PM EDITION, Section: BUSINESS , MONEYTALK; Pg. 75, Byline: Michael Connor, Reuters      Supreme Court won't review Game Genie case     No Headline In Original, WALL STREET JOURNAL, October 13, 1994, Thursday, Section: Section B; Page 2, Column 4 Mario Paint suit dismissed     Nintendo claims victory in inventor's patent suit, The Toronto Star, October 15, 1994, Saturday, FINAL EDITION, Section: BUSINESS; Pg. C7          NINTENDO PREVAILS IN PATENT INFRINGEMENT CASE, PR Newswire, October 14, 1994, Friday - 11:00 Eastern Time, Section: Financial News      Jail time first for software pirate     https://www.tampabay.com/archive/1994/08/22/software-pirate-is-first-to-get-prison-time/         https://archive.org/details/PC-Player-German-Magazine-1994-10/page/n15/mode/2up Nintendo donates to epilepsy research     Nintendo to help study video-epilepsy link, The Daily Yomiuri, October 15, 1994, Saturday, Byline: Yomiuri Shimbun      UK to begin game preservation     SuperMario and Aladdin meet Marlon Brando; The National Film and Television Archive, preserver of artistic heritage, is planning a collection of video games. Nick Wray reports, The Independent (London), October 10, 1994, Monday, Section: NETWORK PAGE; Page 24, Byline: NICK WRAY Home office furniture goes upscale     COMPUTER STATIONS GO HIGH-STYLE HOME-ENTERTAINMENT SYSTEMS AND WORK PODS HIGHLIGHTED AT SHOW. / WANT A LOUIS XV ARMOIRE FOR YOUR TELEVISION SET AND SEREO AND VCR? JUST LIKE THOSE IN,THE 18TH-CENTURY FRENCH COURT?, The Philadelphia Inquirer, October 21, 1994 Friday FINAL EDITION, Section: FEATURES MAGAZINE: HOME & DESIGN; Pg. E01, Byline: Susan Caba, INQUIRER STAFF WRITER Taco Bell gameifies employee performance     Users eye game technology to spice up service, Computerworld, October 10, 1994, Section: NEWS; MULTIMEDIA; Pg. 24, Byline: Suruchi Mohan; CW Staff MK Album     https://archive.org/details/Electronic_Gaming_Monthly_63_October_1994_U/page/n157/mode/1up?view=theater MK Live coming to an arena near you     Fishof Producing $2.5 Million Mortal Kombat Arena Show, Amusement Business, October 31, 1994, Business and Industry, Section: Pg. 14; Vol. 106; No. 43; ISSN: 0003-2344, Byline: Susan Ray          https://en.wikipedia.org/wiki/Mortal_Kombat:_Live_Tour Raul Julia RIP     Puerto Rico to salute late actor Raul Julia, USA TODAY, October 25, 1994, Tuesday, FINAL EDITION, Section: LIFE; Pg. 1D, Byline: Ann Oldenburg Quote of the month:      CBS is No. 1 with older viewers, but other networks say 'So what?' The Gazette (Montreal, Quebec), October 2, 1994, Sunday, FINAL EDITION, Section: ENTERTAINMENT: SHOWCASE; Pg. F4, byline: ED BARK; DALLAS MORNING NEWS Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras

In this episode of Hustle Inspires Hustle, Alex Quin breaks down how artificial intelligence took center stage during Super Bowl 2026 advertising, based on reporting by Trishla Ostwal via Adweek. With 23% of all Super Bowl ads featuring AI, this episode explores the sharp divide between companies advertising AI products and brands using AI behind the scenes. From brand positioning to user adoption data and emotional audience response, Alex highlights why AI isn't just a marketing trend—it's becoming marketing infrastructure.Episode Outline:[00:00] Intro – Why Super Bowl ads matter in marketing strategy[00:28] AI stats: 15 of 65 ads (23%) featured AI, via iSpot[01:05] Two types of advertisers: AI companies vs consumer brands using AI[01:45] Awareness vs usage: ChatGPT, Gemini, Claude adoption stats[02:23] eMarketer projections: ChatGPT usage through 2029[02:50] Audience reactions: likability, purchase intent, emotional response[03:20] Why clarity is the new advantage in crowded conversations[03:30] Final question for marketers + show wrap-upWisdom Nuggets:Normalization Shifts the Strategy: Once a product like AI becomes normalized, the marketing challenge shifts from “What is it?” to “Why should I care?” That shift demands smarter messaging.Adoption Takes Time—Even with Awareness : Even though ChatGPT has high name recognition, actual usage is still catching up. Marketers need to respect the adoption curve and tailor campaigns accordingly.Advertising ≠ Explaining : There's a difference between showcasing a product and making people understand it. That gap can define success or failure, especially at the Super Bowl scale.Reaction Is the Real Metric : With massive spend and reach almost guaranteed, what matters most is how people react emotionally. The most memorable campaigns connect, not just broadcast.Clarity Wins in Noisy Markets : When many brands say similar things, the one with the clearest and most relatable message sticks. Clear beats clever when everyone's shouting.Power Quotes“Even with massive awareness, usage still grows in stages—and that gap matters.” - Alex Quin“AI is now everywhere during the Super Bowl. The next question is—who's actually advertising it?” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway TimThe Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night's biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.View all Super Bowl Ads here (thanks, Adweek!)Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack MyersDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).---Learn more:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Mark on LinkedInLearn more about Mark www.marketingritson.com & read his Adweek columns Learn more about the MiniMBA---⭐ Follow & rate the show - it makes a difference!---Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

From singing toilets to existential polar bears, Super Bowl 60 delivered advertising that was bold, bizarre, and entertaining. Adweek breaks down their 10 Best SB Ads. While many of this year’s ads promoted AI and the usual rah-rah-America nods to patriotism, one trend we noticed was that the longer versions for some of the best Super Bowl ads, found online, were even better than the condensed cuts that made it to broadcast. Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

Saatchi North America - Stevie Archer's career has been marked by her innovative approach to brand storytelling and strategic marketing. Her contributions have earned her accolades in the industry, including recognition by ADWEEK's Creative 100. Joining M+C Saatchi's SS+K in 2019, Stevie has steered the agency through various successful campaigns, including the acclaimed "Looks Like You Need Iceland." Her work extends to impactful initiatives for high-profile clients such as LeBron James and the Biden White House.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Saatchi North America - Stevie Archer's career has been marked by her innovative approach to brand storytelling and strategic marketing. Her contributions have earned her accolades in the industry, including recognition by ADWEEK's Creative 100. Joining M+C Saatchi's SS+K in 2019, Stevie has steered the agency through various successful campaigns, including the acclaimed "Looks Like You Need Iceland." Her work extends to impactful initiatives for high-profile clients such as LeBron James and the Biden White House.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrettEpisode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to fame has continued at pace ever since, being included in both AdAge's "Creatives to Watch " and Adweek's "Creative 100" lists from 2025.We started our chat with British Airways, which was most apt as we flew out on BA, and for the week were Englishmen in New York. We love the BA campaign, and it was great to see previously unseen executions, ‘A city that sleeps' is a cracker.Next we talked pain. The retail kind. A social experiment in SoHo, New York, during Fashion Week, featuring a claw machine containing a single, un-winnable Hermès Birkin bag worth $10,000. A provocative and brilliant use of OOH. Prior to installation, ads across the city were asking "Want pain?" or proclaiming "One priceless handbag you have zero chance of winning," to build intrigue. For those who came along, consolation prizes of t-shirts and keychains eased the pain, extending the ironic message beyond physical the stunt itself.Although not pure OOH, we also chatted a bit about The Lost Class, just because it was a big moment and an incredibly important campaign.We finished on DePop with witty fashion billboards. People sharing their clothes. The buyer and seller together inside the same jumper together. Much like K&K themselves.Thank you so much Katie & Kelley. It was great to have you on the show and best of luck with the wedding plans

Matt is joined by Adweek's Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what's up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Philip Pirkovic is a brand architect who bridges the gap between creative ambition and business reality. Having led teams both in-house and within the agency world, he possesses a unique ability to marry creative vision with operational excellence. He has worked with global icons, high-growth startups, and heritage brands, helping them navigate the complexities of modern brand building.During his recent tenure at Shinola, he oversaw Brand & Partnerships, spearheading the brand's cultural resurgence. Philip specializes in building brand platforms and strategic partnerships that transcend traditional advertising, turning brand moments into genuine cultural touchpoints. His work and insights have been featured in premier publications including GQ, Business of Fashion, Rolling Stone, Forbes, Adweek, and Complex.

Maggie Doyne is co-founder of the BlinkNow Foundation and Kopila Valley Children's Home and School in Surkhet, Nepal. At age nineteen, she used her babysitting money and worked with the local community to build a home for orphaned children in war-torn Nepal. In 2010, she and her team opened a school for five hundred of the region's most impoverished children. Throughout the past decade, BlinkNow and Kopila have worked to deepen and grow the organization through grassroots community development efforts. Her work has been championed by Pulitzer Prize–winning columnist Nicholas Kristof and the Dalai Lama, among others. The story of BlinkNow's beginnings has been featured on the Huffington Post, VH1, MTV, and DoSomething.org. Maggie was named Glamour magazine's Woman of the Year and was used as an example for her groundbreaking work at the Forbes 400 Summit on Philanthropy. In 2015, she was named CNN Hero of the Year. Maggie's story carries a message of hope, love, and the possibility of how the smallest individual acts can spark huge world change. She believes that poverty, hunger, and violence will be alleviated when children are provided with their most basic needs and human rights—a loving, happy childhood, nutrition, and a quality education. She believes that this can be achieved during her lifetime. Jeremy Power Regimbal is an award-winning filmmaker and photographer whose work spans feature films, documentaries, and advertising, with a focus on intimate storytelling and social impact. In his early 20s, Jeremy founded The Lab Magazine, a globally distributed publication featuring long-form conversations with cultural icons including Willem Dafoe, Sam Rockwell, Wes Anderson, Marina Abramović, and Noam Chomsky. At 27, he made his directorial debut with the psychological thriller In Their Skin, which premiered at the Tribeca Film Festival and was released theatrically by IFC. His documentary-driven commercial work for brands such as MasterCard, Nike, and Chevrolet has been recognized by AdWeek, Creativity, and Ad Age, and earned a Young Director Award nomination at the Cannes Lions Festival. Over the past decade, Jeremy has lived and worked extensively in Nepal, directing Between the Mountain and the Sky, an intimate feature documentary produced by the Emmy-winning Duplass Brothers. The film has screened at more than 40 festivals worldwide, winning over 30 awards including the Audience Award at Mountainfilm Telluride, and has received a North American theatrical release. Alongside the film, Jeremy led a global impact campaign that reached more than 15 million people and helped raise over $2 million in support of BlinkNow, the nonprofit at the heart of the story. Through his production company, MPWR Content, Jeremy blends cinematic storytelling with a deep commitment to social good, creating films and photography that amplify underrepresented voices and help catalyze real-world change in communities around the globe. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Host Marina Franklin takes a deep dive into the future of AI with Justin Feinstein's new book, "Your Behavior Will Be Monitored," and the hilarious Sami Beason! Tune in to our latest episode for laughs, insights, and more. Justin Feinstein is a writer and storyteller across multiple media. Available now for pre-order: "Your Behavior Will Be Monitored" is Justin's debut specu-lative novel about a reckless AI company racing towards a launch, published by Tachyon Publications. The official release is in April 2026. Justin is also an essayist and culture writer and has written about jazz for the Associated Press, about the UFC for VICE, and about being a celebrity doppelgänger for Salon. His work as an advertising copywriter and creative director has received accolades from the New York Times, Adweek, and BuzzFeed. Justin works as an editor and writing coach and is an instructor for the Sackett Street Writers' Workshop. He was a Berklee-trained profes-sional hand percussionist in a past life and performed, recorded, and taught music for ten years. More recently, Justin earned an MA in media studies from The New School. He lives in Los Angeles with his wife, writer Julia Fierro, their two children, and two dogs. Sami Beason is a rising comedy talent from Denver, celebrated for their quick wit, authentic storytelling, and constant giggle. In 2024, they took home the Best of Fest award at the Colorado Springs Festival and now has a special on YouTube called "First Gen" through open bar.    

In this podcast episode, Dr. Jonathan H. Westover talks with Stephanie Van Meter about talent enhancing development and employee engagement within your team. As Chief Operating Officer at Ammunition, Stephanie is a distinguished leader known for fostering teamwork, strengthening communication, and driving organizational growth. Joining Ammunition in 2022, she advanced from Chief of Staff to Chief Operating Officer in 2024, a testament to her leadership and impact across the agency. Her strategic guidance has been instrumental in Ammunition's recognition by Adweek's Fastest Growing Agencies, Inc. 5000, The Financial Times, and the Atlanta Business Chronicle. Previously, as Director of Operations, Process, and Development for Barry's, an international boutique fitness brand, she launched the company's first learning management system and optimized operational best practices. Stephanie's passion for people development, operational excellence, and clear communication continues to drive her success and the success of the organizations she leads.  Check out all of the podcasts in the HCI Podcast Network!

Claude Silver: Be Yourself at Work Claude Silver is on a mission to revolutionize leadership, talent, and workplace culture. She is Chief Heart Officer at VaynerX and partners with CEO Gary Vaynerchuk to drive their success. Claude has earned Campaign US’s Female Frontier Award, and AdWeek’s Changing the Game Award and she's the author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart (Amazon, Bookshop)*. We've all heard the advice to be ourselves at work. It's easier said than done. In this conversation, Claude and I explore how we can actually move past some of the unhelpful self-talk so that we can show up better, faster. Key Points We all have songs that play in our heads. When the song isn't working, it's time to change it. Labels are for soup cans, not people. Stop treating negative self-talk as gospel. Begin by identifying the label you've put on yourself that's harming you. When it's hard to see a harmful label, use times of either reflection or agitation to help surface it. Find the internal evidence for this label and record what confirms this belief and also what challenges it. If that's hard, invite someone else (a partner, friend, or therapist) to help you see it more objectively. Evolve by creating a new mantra for who you are becoming. If it doesn't seem doable today, ask yourself if you can envision it being true in the future. Resources Mentioned Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart by Claude Silver (Amazon, Bookshop)*. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Tame Your Inner Critic, with Tara Mohr (episode 232) How to Stand Up for Yourself, with Sunita Sah (episode 715) When It Feels Like You Don't Belong, with Muriel Wilkins (episode 756) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Rob Cromer is the CEO and Co-founder of Aisle³, an Amazon-first marketplace agency that helps founder-led, mission-driven brands scale across platforms like Amazon, Walmart, and Target. Under his leadership, Aisle³ has been recognized by Adweek as one of the fastest-growing agencies and has earned a spot on the Inc. 5000 list, supporting notable brands such as Nama, Caraway, and Ripple Foods. Known for championing founder mindset, intentional gifting, and agile operations, he is committed to building profitable companies that value relationships, creative storytelling, and sustainable long-term growth. In this episode… Founder-led brands often struggle to cut through the noise on massive marketplaces, where competition is fierce, and software tools alone aren't enough to guarantee success. Many agencies promise growth but deliver generic solutions that don't truly move the needle. How can these brands rise above the clutter and turn into household names? Rob Cromer, an expert in e-commerce marketing, explains how founder-led brands can overcome marketplace challenges by taking a human-centered, agile approach. Rob emphasizes building deep partnerships with brands through transparency, intentional communication, and continuous improvement. He shares actionable strategies to maintain consistent growth, prepare strategically for high-traffic sales events, weigh the pros and cons of FBA versus FBM, and use thoughtful gifting to make products stand out. Rob also highlights the importance of long-term relationships, profitability, and a dedicated full-time team in driving sustainable success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Cromer, Co-founder and CEO of Aisle³, to explore how founder-led brands can dominate marketplaces. Rob shares insights on inventory management, product assortment, and Black Friday/Cyber Monday prep, along with the impact of thoughtful gifting to help brands stand out.

This episode is a 2024 interview with Jameson Fleming, Executive Editor at Adweek. GaryVee discusses the profound impact of AI across industries, addressing fears like job loss and deepfakes while exploring AI's potential in creative fields such as music and art. Comparing today's shift to past innovations like electricity and canvas art, he also dives into how personalized algorithms are fragmenting media consumption and why marketers must adapt quickly. A candid look at both the opportunities and challenges AI brings to the future of marketing and attention.