Podcasts about story driven

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Cornelius Ye of CIGA Design to explore how a modern watch brand can stand out in a crowded global market. Cornelius explains his role as a “go to market manager”, acting as the bridge between design, production, and sales, while helping bring each watch from concept to launch. He shares how CIGA Design grew from a small team focused on crowdfunding into an internationally recognized brand, driven by a commitment to original design and accessible pricing.The conversation dives into the brand's core philosophy, from skeletonized watches and story driven collections to award winning designs like the Blue Planet. Cornelius breaks down how narrative, aesthetics, and emotional connection matter more than traditional timekeeping in today's market, and why CIGA Design focuses on creating distinctive pieces rather than competing with legacy Swiss brands. From Everest inspired tourbillons to evolving global distribution, this episode offers insight into how a new generation of watchmakers is redefining value, creativity, and what consumers truly want from a watch.Check out CIGA Design:- Instagram - https://www.instagram.com/cigadesign.global/ - Website - https://cigadesign.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter/X - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

In this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams sits down with Cornelius Ye of CIGA Design to explore how a modern watch brand can stand out in a crowded global market. Cornelius explains his role as a “go to market manager”, acting as the bridge between design, production, and sales, while helping bring each watch from concept to launch. He shares how CIGA Design grew from a small team focused on crowdfunding into an internationally recognized brand, driven by a commitment to original design and accessible pricing.The conversation dives into the brand's core philosophy, from skeletonized watches and story driven collections to award winning designs like the Blue Planet. Cornelius breaks down how narrative, aesthetics, and emotional connection matter more than traditional timekeeping in today's market, and why CIGA Design focuses on creating distinctive pieces rather than competing with legacy Swiss brands. From Everest inspired tourbillons to evolving global distribution, this episode offers insight into how a new generation of watchmakers is redefining value, creativity, and what consumers truly want from a watch.Check out CIGA Design:- Instagram - https://www.instagram.com/cigadesign.global/ - Website - https://cigadesign.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter/X - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

What if the secret to an Airbnb or short-term rental that stays fully booked isn't just a high-end renovation, but a story that dictates every decision you make? Most hosts start with a mood board; Andrea Moxham starts with a narrative.In this episode, I'm joined by virtual STR designer Andrea Moxham, who has mastered the art of turning properties into experience-driven destinations—often without ever stepping foot on-site.We talk about:How Andrea's background in buyer psychology gives her a competitive edge in creating spaces that don't just look good, but convert.How to craft a "story" for a property by mining local history, architecture, and even competitor reviews.Why leaning into a specific identity is the only way to win in saturated markets like beach towns or mountain retreats.Practical, high-impact design strategies for rugs, bedding, and curtains that transform a guest's first impression.Navigating the challenges of remote projects—from color matching online to managing the guest journey from afar.But this isn't just about picking out furniture. It's about design as a strategic business tool. Andrea pulls back the curtain on how she builds "memorable moments" around everyday features to ensure a property stands out in a crowded feed. You'll hear why she believes hosts should never operate in a silo and how "knowledge hacking" through mentorship and community is the fastest way to scale a design-forward business.If you've been looking at your property as just a collection of rooms, this conversation will challenge you to see it as a story waiting to be told. Get ready to stop decorating and start designing for results.HIGHLIGHTS AND KEY POINTS:[01:00] A short introduction about our guest Andrea Moxham, her journey getting into interior design, and the short term rental space[02:39] Andrea shares how her marketing background led her to short-term rental design and blending creativity with business strategy[06:32] How grounding bold design decisions in a property's story and guest experience makes them intentional and strategic [09:18] Andrea explains how she creates a compelling property narrative when clients don't have one[12:43] Andrea shares how hyper-niching and experience-driven amenities help properties stand out in saturated markets[17:41] How Andrea's marketing background informs thoughtful design for multi-generational short-term rentals[24:27] Andrea discusses practical upgrades and key design elements for impactful short-term rental bedrooms on a $1500 budget[33:40] Andrea addresses a common challenge in virtual design: the discrepancy between how colors appear online versus in real life [36:09] Andrea reflects on the pitfalls of working in isolation and the value of community [38:26] The lightning round Golden Nuggets:“Creating something really specific, it kind of allows you to make the home the destination.”“I would say that the biggest mistake is trying to figure things out on my own. It wastes so much time, waste so much money, leads to mistakes on real projects.”“You get what you pay for. I find that there is always a cost with choosing a cheaper option.”“The value of our time is so so, so important to keep in mind, because we can always earn more money. We cannot always create time while we can't create time at all.”Let's Connect:Website : https://www.moxieandco.ca/Instagram : https://www.instagram.com/andreamoxham/Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

What if the thing you've been calling "branding" is actually the backbone of your business? Dan Grech joins Matt and Luigi to make the case that a founder's story is not decoration, not nice-to-have, and not something you slap on a homepage after the real work is done. It's the thing that holds the whole machine together. From getting fired out of journalism to building BizHack Academy, Dan breaks down how story drives revenue, hiring, trust, and the ability to keep going when business gets ugly.

You've been building your life on soil you never tested, wondering why everything you plant keeps dying. The career that should have fulfilled you, the marriage that should have been easy by now, the faith that should feel deeper. It's not the seed—it's the soil.In Episode 5 of Shifts and Ladders, Rion Robinson kicks off a new four-part series focused on rebuilding. Moving from recognizing fragmentation to actively pursuing integration requires excavation. Rion dives into the biblical wisdom of Jeremiah 17 and Matthew 7 to explain why true wholeness cannot be built on top of unhealed wounds. He shares his own story of realizing his ambition was driven by pain rather than purpose, and provides two highly practical tools to help you examine your own foundation.Key Takeaways:•The Problem Beneath the Problem: Most leaders try to solve Layer 1 and Layer 2 problems (like time management or delegation) when the real issue is a Layer 5 wound.•The Deception of the Sand House: In good weather, a house built on sand looks identical to a house built on rock. It is only under pressure that the foundation is revealed.•The Five Why Questions: A practical framework to dig past surface-level symptoms and uncover the root cause of recurring negative patterns in your life.•The Soil Test: An exercise to evaluate the five domains of your life (work, home, faith, health, community) to determine if your ambition is rooted in purpose or pain.Chapters / Timestamps:•[0:00] Cold Open: Building on soil you never tested•[0:50] The Problem Beneath the Problem (Jeremiah 17)•[2:30] The Five Why Questions: Getting to the root cause•[4:00] Rion's Story: Driven by a wound, not a vision•[5:30] The Parable of the Builders (Matthew 7)•[8:00] The Integration Piece: Clean water through contaminated pipes•[9:30] Tool 1: The Five Why Questions (Personal Edition)•[12:00] Tool 2: The Soil Test•[14:00] Your Weekly Challenge & Closing ThoughtsStop performing and start becoming whole. Take the Fragmentation Assessment today to see exactly where you stand: [Here]About the Host:Rion Robinson is a Change Management Consultant, founder of Integrated Co., and the creator of The Integration Protocol™. He helps "Fragmented Achievers"—high-performing leaders who are externally successful but internally fragmented—find true wholeness by integrating Lean Six Sigma, Adlerian psychology, Internal Family Systems, and biblical wisdom.If you found value in today's episode, please subscribe to Shifts and Ladders on Apple Podcasts, Spotify, or your favorite listening platform. Leaving a review helps other high-performers find the show and begin their journey toward integration.

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Jen Davidson:◦ https://www.interiorsbyjendavidson.com ◦ https://www.instagram.com/interiorsbyjendavidson ◦ https://www.youtube.com/@InteriorsbyJenDavidson-Videos/featured Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

In this episode of Mission Matters, Adam Torres interviews Jason Dallas, Producer & Director at 3KM Productions, about leveraging the American Film Market to build long-term industry relationships rather than chase funding. Jason shares lessons from 25 years in filmmaking, his collaborative directing philosophy, and his mission to create meaningful, true-story-driven films that inspire audiences while empowering creative teams. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Mission Matters, ⁠Adam Torres⁠ interviews ⁠Jason Dallas⁠, Producer & Director at 3KM Productions, about leveraging the American Film Market to build long-term industry relationships rather than chase funding. Jason shares lessons from 25 years in filmmaking, his collaborative directing philosophy, and his mission to create meaningful, true-story-driven films that inspire audiences while empowering creative teams. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Cody & Meagan dive into the powerful role storytelling plays in hospitality branding. A great story can turn a stay into an experience—and create lasting emotional connections with your guests.They break down how to craft a compelling brand story that truly resonates and builds loyalty.

In this episode of the Building Better Developers Podcast, we sit down with Dusty Gulleson, CEO of eResources, to explore why story-driven discovery is the foundation of every successful software project. Dusty shares how understanding a customer's journey, motivations, and real-world frustrations leads to better outcomes than any technical requirement alone. Instead of focusing on platforms and features first, he explains why great projects begin with people and the stories behind their needs. About Dusty Gulleson Dusty Gulleson is a founder who never set out to build a large company—he simply followed the work, served people well, and let loyalty drive the growth. After leaving a COO role that didn't fit, he waited tables, picked up freelance web projects, and gradually built what is now eResources, a 100+ person organization spanning strategy, branding, IT services, cybersecurity, SaaS automation, and offshore teams. Born in Indonesia and now leading four thriving divisions, Dusty has grown the company without hype or outside funding, relying instead on relationships, trust, and consistent delivery. With five acquisitions under his belt and recurring revenue across industries like housing, higher education, and public health, his leadership philosophy centers on people, clarity, and service. Whether in a boardroom or a bourbon tasting room, Dusty approaches every conversation with the same question: "Where do you want to go, and how can we help?" Why Story-Driven Discovery Matters More Than Requirements Most clients initially express their needs in bullet points, task lists, or feature requests. But as Dusty explains, those surface-level items rarely reflect the full picture. Story-driven discovery goes deeper by uncovering the context behind the request: the business pressures, the users involved, and the real outcome the client is trying to achieve. "We're customer service people first — we just happen to do technology," Dusty shared. This mindset ensures teams build solutions that support real workflows rather than assumptions. How Story-Driven Discovery Reveals Real Problems As Dusty shifted from a bullet-point mindset to a more narrative-focused approach, he began asking open-ended questions such as: What does a successful day look like for you? What is frustrating about your current system? Which tasks slow you down the most? Who depends on the work you do? Stories expose problems that requirements often hide. Rob Broadhead offered a relatable example: someone saying "the printer isn't working" may actually mean "I need this document before my meeting." Story-driven discovery uncovers the urgency, not just the symptom. Using Story-Driven Discovery Before Delivery Begins Dusty breaks every project into two essential steps: Discovery — listening, asking questions, and gathering the story Delivery — building the solution aligned to that story Skipping step one is where most projects fail. Without story-driven discovery, teams risk scope creep, mismatched expectations, unrealistic budgets, and frustration on both sides. "If a company won't invest in discovery, they're not serious about solving the problem." A proper discovery process creates alignment long before development begins. Avoiding AI RFP Pitfalls with Story-Driven Discovery Dusty highlighted a growing issue: AI-generated RFPs that look polished but lack practical context. These documents often include: Conflicting requirements Unrealistic expectations Missing business outcomes Undefined user roles No connection to real workflows They list features — but no story. Story-driven discovery corrects this by grounding requirements in real organizational challenges and goals. Prioritizing Needs with Story-Driven Discovery During discovery, Dusty uses two powerful prioritization methods: MoSCoW Method Must-Have Should-Have Could-Have Won't-Have (for now) The 80-15-5 Rule 80% → essential for launch 15% → valuable future enhancements 5% → avoid due to high cost or low ROI These frameworks help keep projects realistic and focused on value. How Story-Driven Discovery Builds Trust At its core, story-driven discovery builds stronger relationships. Clients feel heard. Developers gain clarity. Executives stay aligned. Teams avoid miscommunication. When everyone understands the story, the success criteria become obvious — and so do the right solutions. Conclusion This episode makes one message clear: technology alone doesn't create great software outcomes. Success begins with story-driven discovery — a human-centered approach that uncovers real needs and aligns teams before development ever starts. Dusty's perspective reminds us that the best projects aren't built on specs. They're built on stories. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Gratitude and Growth: A Thanksgiving Special on Building Better Developers Thankful Over Worry Making The Most Of Time Off and Holidays Building Better Foundations Podcast Videos – With Bonus Content

In this episode of the Ideas on Stage Podcast, I share a conversation with Ciaran O’Donnell – originally recorded as part of the Ideas on Stage Academy. I decided to repurpose it as a podcast episode so more people can learn from his inspiring communication journey and practical insights. Ciaran is a Virtual Finance Director. He was named CFO of the Year at the British Accountancy Awards 2019 and is a Finance Director of the Year finalist in the Accounting Excellence Awards 2023 and 2024. In this episode, we talked about Ciaran's journey to becoming a better communicator. What You'll Learn:- Why improving your communication can transform your career- How to rehearse and internalise your message to sound natural- How to use stories that make people care - How pauses, breathing and feedback strengthen your delivery- How better communication can attract clients and grow your business In This Episode:00:00 - Introduction04:15 - Why a CFO Decided to Speak Better07:57 - How One Imperfect Video Sparked Growth10:00 - How to Know You’re Improving as a Speaker17:22 - How Internalising Transforms Your Delivery21:25 - The “So What” Framework 38:50 - The Birthday Speech He’ll Never Forget43:58 - How a Slow Breath Changes Everything47:55 - The Three Levels of Useful Feedback52:12 - A Masterclass in Sharing Your Origin Story55:07 - How Storytelling Drove 90% of His Revenue We hope you enjoy it! ———————Ciaran O’Donnell:- LinkedIn: https://www.linkedin.com/in/ciaranodonnell/ - Website: https://virtualfd.co/ - Ciaran’s first video: https://www.linkedin.com/feed/update/urn:li:activity:6648942434724179968/ - A story about “It’s all about trust”: https://www.linkedin.com/posts/ciaranodonnell_itsallabouttrust-storybridges-ownyournumbers-activity-7344251933672566787-KeWd Mentions: - Bernadette Jiwa - Jimmy Cannon - The Moth Recommended books: - Story Driven by Bernadette Jiwa ———————IDEAS ON STAGE RESOURCES - Books: ‘Confident Presenter’ https://www.ideasonstage.com/resources/confident-presenter-book/ and ‘Business Presentation Revolution’ https://www.ideasonstage.com/business-presentation-revolution/book/ - The Confident Presenter Scorecard: https://ideasonstage.com/score - Free Web Class: https://www.ideasonstage.com/uk/events/ - Free Mini-Course: https://bit.ly/confident-presenter-mini-course #IdeasOnStagePodcast #PublicSpeaking #PersonalGrowth #StorytellingInBusiness

Send us a textFeeling overwhelmed in your business? If you're stuck in a loop of constant tasks and firefighting, you're operating—not owning. The solution isn't more hours, it's smarter systems and empowered delegation.That's where NexusPoint comes in. With over a decade of entrepreneurial experience, they help founders streamline operations and integrate global talent—so you can lead like a CEO, not just survive like an operator.Exclusive for The Renaissance Podcast listeners: NexusPoint is waiving their $500 recruiting fee.

What if your competitors are using PR to drive revenue while you're still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here's the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kristin Hege, Founder & CEO of Convey Communications, to uncover why the future of B2B PR is AI-driven, story-powered, and revenue-focused. Drawing on original research with 300 CMOs, Kristin reveals how growth leaders are twice as likely to embed PR into their GTM engine and why those who don't risk falling behind. You'll learn: Why PR must move beyond press releases to deliver pipeline, trust, and long-term brand equity How to align PR with product marketing, sales, and customer success for faster revenue impact The rising role of AI search and third-party review sites (G2, TrustRadius) in shaping buyer perception How to repurpose thought leadership across formats. From media coverage to TikTok shorts, to do more with less Practical ways to build executive buy-in and prove the ROI of PR This episode is a must-listen for CMOs, B2B tech leaders, and founders who want to strengthen their brand narrative, maximize content ROI, and ensure PR is fueling business growth, not just headlines. Stay tuned to the end, where Kristin shares how brands can start small, prove value fast, and scale PR into a revenue-driving function. Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

#149Discover how "Story Driven," a creative writing board game, is reimagining what learning looks like for kids! ✍️ In this episode of the Homeschool Yo Kids podcast, Michael Clay, a multimedia visual storyteller and teaching artist, shares his journey of empowering students through innovative education. Inspired by years of volunteering and teaching, Michael developed "Story Driven" to make writing fun and accessible for learners of all levels, from early emergent to fluent writers.This game is more than just fun—it's a dynamic tool for fostering creativity, building confidence, and encouraging a growth mindset. Whether you're part of a homeschool community or seeking creative ways to simplify writing skills in a traditional learning environment, "Story Driven" meets students where they are, offering flexibility for parents, teachers, and even speech pathologists. By turning writing into a collaborative and imaginative experience, it supports student success while helping children discover the joy of storytelling.https://dbdcreativeagency.com/Michael L. Clay is the CEO & Multimedia Visual Storyteller of Driven by Design Creative Agency LLC “DBD”. DBD is a Multimedia Visual Marketing company that specializes in the art mediums of videography, photography, creative writing and teaching for small to large businesses/organizations who service children and families. After a decade of research through volunteering and programming, Michael developed a successful residency called the Art of Visual Storytelling “AVS” (https://dbdcreativeagency.com/visual-storytelling/). AVS develops and enhances student understanding of the English Language Arts (ELA) through creative writing and film production right in their classroom.Writing became a fun activity for the students in his classroom. He enjoyed watching those “light up moments” when their ideas and the concept presented clicked and became one. The teachers who came in contact with the Art of Visual Storytelling residency wanted it year-round, but without funding they could only do it once or twice a year. Michael desired to efficiently spread this experience out to others year-round. That's when he began to formulate his residency into the concept of a game. Story Driven: Unlocking Writer's Block (https://dbdcreativeagency.com/story-driven/) is a creative writing board game that helps its players become the writers they never thought they could be. Story Driven caters to all levels of writers including, but not limited to early emergent, emergent, transitional and fluent writers. One story can be told multiple ways leaving no room for redundancy and opens the door to free-form expression.Homeschool Yo Kids is dedicated to supporting families on their homeschool journey by offering tools, resources, and inspiring stories like Michael's. Don't miss this engaging conversation about creating change through education. Join our mission to empower families and reimagine learning! Visit our website, follow us on social media, and connect with our growing homeschool community today. Together, we're building a brighter future for every student.

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James WarrenHow do you uncover what your customers and employees really think—without another boring survey?In this episode of The Storytelling Lab, Rain speaks with James Warren, the founder of Share More Stories and creator of SEEQ, a storytelling and insights platform that blends the emotional power of stories with the analytical depth of AI.With a background in brand strategy and corporate leadership, James has pioneered a way to analyze written stories to reveal the underlying emotions, needs, and values of employees, customers, and communities.James shares how emotional mapping, sensory prompts, and narrative-based strategy help organizations tap into deeper truths that conventional analytics miss. Whether you're a team leader, marketer, or founder, this episode offers powerful insight into how empathy and data can combine to unlock connection and impact at scale.In this episode, you will learn to:Uncover hidden truths by using storytelling as a data collection method for organizational insightBridge the gap between emotional intelligence and analytics by using tech tools like AI and NLP without sacrificing humanityDesign better prompts that help employees and customers recall deeper, more meaningful storiesStrengthen both employee and customer experience (EX and CX) by listening to the emotions that drive behaviorUse stories to create authentic culture alignment across leadership, brand, and communityFor more storytelling tips and tricks,Visit my website rainbennett.com, orFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.

This week, former Army JAG and prosecutor Sharif Gray of RVA Trial Lawyers joins Kenny Berger to show why the most persuasive directs are facilitated stories, not scripted performances and how that mindset sharpens your redirect, too.You'll hear about:A simple setup for directHow to use one-page outlines and open-ended prompts that keep jurors engagedSmart witness sequencing (credibility first, client last) to reinforce your themeWhen to use redirect and when to sit downIf you want to achieve direct examinations that actually help tell the story, this one's worth a listen. Press play and take a few ideas to court next week.

In this Quick Tip episode of Straight Talk with Sally, we're diving into how to write powerful, story-based testimonials that build trust and increase conversions for your coaching business. Discover how to guide your clients in sharing authentic stories using the classic framework of Struggle, Search, and Solution. Sally shares tips on how to help your clients reflect on their initial hesitations, highlight their transformation, and turn their journey into a compelling case study that speaks directly to your next prospect's fears. If you're a coach looking to stand out in a crowded market, this episode will show you how to make testimonials your secret sales weapon.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Instagram hasn't exactly been pulling its weight lately—and after months of watching the needle barely move, I'm making a shift. In this episode, I'm walking you through my latest experiment: a story-driven strategy inspired by content creator Sarah Snow. We're talking bold hooks, visual storytelling, and why one reel a week might be enough to finally see traction. Plus: what's working (and not) in my garden, a few juicy search bar confessions, and the big reminder that AI can't fake meaning—but you can tell a story that actually sticks. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man HIRE ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Freebie: How to Price for Profit Worksheet RESOURCE: Freebie: Create a years worth of Content in Minutes LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 5:37 BUSINESS NUGGET: Starts at 7:36 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: Sarah Snow – Viral You Bootcamp EPISODES YOU MIGHT ALSO ENJOY... EPISODE 525 – I ALMOST QUIT BEFORE I EVER LAUNCHED: 10 YEARS OF PODCASTING WITH MY RIDE-OR-DIE EDITOR EPISODE 516 – THE AI ASSISTANT THAT UNDERSTOOD MY BRAND BETTER THAN I COULD EPISODE 476 – THE HARD IN BUSINESS EPISODE 426 – WHY INTENTION IS POWERFUL IN BUSINESS EPISODE 376 – WHY I DELETED MY ENTIRE EMAIL LIST EPISODE 326 – WHAT NOT TO FORGET WHEN STARTING A BUSINESS EPISODE 276 – WHAT ARE YOU REALLY SELLING? EPISODE 226 – HOW TO SETUP YOUR EMAIL LIST EPISODE 176 – OVERCOMING ROADBLOCKS EPISODE 126 – CREATIVE IDEAS FOR YOUR NEWSLETTER FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

doubleVee was put into motion in 2012 when it became clear how Allan Vest and Barb [Hendrickson] Vest's musical backgrounds complemented each other and how well the two worked together in the studio. The pair married in October of 2015 and went on to release their debut album "The Moonlit Fables of Jack the Rider" in 2017 and EP "Songs for Birds and Bats in 2019. In 2022, doubleVee released their latest album "Treat Her Strangely." New EP "Periscope at Midnight" releases July 25th, with three singles out now: "Submarine Number Three Vee," "Everyone's Lonely Under the Sea" and "Maybe Tonight (What's Inside of Me?)" Allan was the primary songwriter, lead vocalist & multi-instrumentalist for indie/orchestral pop band Starlight Mints, having produced four albums between 2000 & 2009. Barb's diverse background includes 16 years in public radio where her achievements included writing, hosting & producing Filmscapes, a nationally syndicated film music program. website: www.DoubleVee.net social media: www.Instagram.com/doubleVee_band Spotify https://open.spotify.com/artist/44ctaVe3os7HsW3ad0JbIt?si=6NupyDItRmGvWF0cKVoBgA   About Music Matters with Darrell Craig Harris The Music Matters Podcast is hosted by Darrell Craig Harris, a globally published music journalist, professional musician, and Getty Images photographer. Music Matters is now available on Spotify, iTunes, Podbean, and more. Each week, Darrell interviews renowned artists, musicians, music journalists, and insiders from the music industry. Visit us at: www.MusicMattersPodcast.com Follow us on Twitter: www.Twitter.com/musicmattersdh For inquiries, contact: musicmatterspodcastshow@gmail.com Support our mission via PayPal: www.paypal.me/payDarrell               

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today's fragmented media environment.A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what's changed in media—and what never should.

We discuss Clair Obscur: Expedition 33 soon to be a RPG classic and Mindseye soon to be a cautionary tale for games going too big too fast. Pl;us more

I'm joined by strategic storyteller and founder of Red Door Stories, Kris Jones, to talk about what it really takes to turn your website into a powerful client-attracting machine — without needing a full redesign or complicated tech.In this episode you'll learn:The 3 biggest website mistakes costing you clientsHow to use storytelling to make your website sell for youWhy clarity — not cleverness — wins onlineHow to pass the crucial 5-second homepage testHow to craft powerful calls to action that double your bookingsConnect with Kris:

John Burdett's journey from a high-performing software engineer to a purpose-driven business leader offers a compelling model for sustainable entrepreneurship. After years of chasing results and enduring burnout, he embraced servant leadership and emotional intelligence, reshaping his approach to business. His company, Fast Slow Motion, was founded on the belief that building intentional systems—not heroic effort—enables growth, stability, and fulfillment for both leaders and their teams. Burdett emphasizes the power of documenting processes, implementing smart CRM systems like Salesforce and HubSpot, and prioritizing long-term strategy over short-term gains. His “Three P's” framework—Purpose, People, and Profit—provides a balanced foundation for creating businesses that are not only profitable but also meaningful and human-centered. He also advocates for focusing on sales instead of early-stage fundraising, highlighting that consistent revenue is the best path to autonomy and scale. For entrepreneurs and business leaders looking to escape the chaos of reactive management and build something lasting, Burdett's insights are invaluable. Explore more of his leadership philosophy, real-world strategies, and business growth advice by visiting Fast Slow Motion's podcast page. We're happy you're here! Like the pod?Visit our website!For the accessible version of the podcast, go to our Ziotag gallery.

Singer songwriter Avery Lynch Often described as a "happy girl filled with sad songs," Avery's music is a masterclass in storytelling, inspired by her life experiences, the world around her, and the media she consumes. With praise from tastemakers like Ones To Watch and EARMILK, and a rapidly growing fanbase that's helped her surpass 400 million streams, Avery continues to showcase her gift for turning raw emotion into intimate, relatable, and quietly captivating songs. website: www.AveryLynch.com www.Instagram.com/averylynchh www.TikTok.com/avelynch  About Music Matters with Darrell Craig Harris The Music Matters Podcast is hosted by Darrell Craig Harris, a globally published music journalist, professional musician, and Getty Images photographer. Music Matters is now available on Spotify, iTunes, Podbean, and more. Each week, Darrell interviews renowned artists, musicians, music journalists, and insiders from the music industry. Visit us at: www.MusicMattersPodcast.com Follow us on Twitter: www.Twitter.com/musicmattersdh For inquiries, contact: musicmatterspodcastshow@gmail.com Support our mission via PayPal: www.paypal.me/payDarrell 

In this quick tip episode, Sally reveals how to transform client testimonials into powerful marketing tools using the classic “Struggle – Search – Solution” storytelling framework. You'll learn why storytelling is more effective than generic praise, how to guide your clients to share emotional and relatable experiences, and the exact questions to ask to uncover their transformation. Perfect for coaches and service-based business owners, this episode shows you how to create testimonials that build trust, boost conversions, and inspire potential clients to take action. FREE RESOURCES: eBook: 25 Things You Should Automate in Your Business: omnisam.com.au/25things Watch OmniSAM Demo: omnisam.com.au   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

If your business's video content feels flat, forgettable, or just kind of...lame? You're probably missing the most important ingredient: you.In this episode, I'm joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.We talk about how to create content that feels like a person, not a pitch, why you don't need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.Here's what we cover:What it actually means to humanize your brand (beyond “just showing your face”)How to build emotional connection without oversharing or veering off-brandThe mindset shift that makes showing up on camera 10x easierSimple storytelling tricks for turning everyday moments into magnetic contentWhy chasing trends keeps your brand forgettable (and what to do instead)The underrated role of video in building trust and long-term brand equityConnect with TomConnect on LinkedIn Connect on Instagram Grab Tom's book LegendeeringSign up for his upcoming masterclass (Happening 5/15) on video content

In this episode, Chloe Makhani of Casaléna dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experiential hospitality, evolving your marketing with your brand, and why storytelling isn't just a vibe—it's a revenue driver. From streetwear-level fandom to lavender cocktails and personalized postcards, Chloe proves that every detail matters when you're building something magnetic. This one's for the founders blending soul with strategy. Follow along: Instagram & TikTok – @casaelena.la Learn more about Avondale Equities – avondaleequities.com

“Sameness is terrible. Your goal is to cut through it. If you have a unique perspective, you're going to take vampires or anything that everybody thinks they know and do it in a way that's really exciting and gets people really pumped up about it. There are all these incredible worlds to explore, but there just needs to be somebody that can take you there that has a different way of doing it… I want to see creators that offer something specific and unique. Specificity is key to me. I don't want a cover band. I don't want people covering what has been before. I want to see something new. I want to see a badass band with a new singer or new lyrics, a new style of music,” says Peter Katz, founder of Story Driven, a literary management and production company.  On today's episode, we speak to Peter Katz, a manager and producer championing writers with fresh, unique voices who are forging new ground. We talk about what he looks for in a writing sample, why he loves being a judge in Final Draft's Big Break screenplay competition, and why short stories are having a bright moment in the film industry.  “Recently, I've actually seen TV executives starting to think about short stories as a foundation for potential shows. It's a really effective way to communicate an idea quickly, in a really conceptual way, but also, it's not like a pitch. It's very tonal. You have character perspective and you have the style that the author brings to it. So I think it has a really unique marriage between pitching the concept, but also immersing you in a world in a very short period of time. That's why I think it's been effective in selling to a market, because you could share a short story with somebody and it doesn't demand a lot of time. If it's developed properly, you're able to learn about the potential of this project and then quickly share with somebody else on your team. And overnight, a lot of people can sign on to a project because it doesn't take as long as other mediums,” says Katz.  To hear more about Katz's perspective on the industry and what he looks for in a writer's voice, listen to the podcast.  

On this episode, legendary marketer David Dutton joins us to talk using AI creatively to create engaging story-based videos for your business. The post 386: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.

What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Experience™, breaking down how to use the Hero's Journey framework to create more immersive, emotionally engaging classes. We'll explore:

In this episode of The Shades of Entrepreneurship, Gabriel sits down with Kris Jones, author of From Click to Clients, to explore the transformative power of storytelling in marketing. Kris shares how a compelling brand story can help businesses connect with their audience and convert visitors into loyal clients, even in challenging economic times.Support the showSubscribe at theshadesofe.com

Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.   Here you will learn:  The "Mona Lisa Effect" and why the best product rarely wins How changing your story (not your product) can transform your entire business Why most companies get brand building completely wrong  The four essential leadership qualities needed to become legendary  How to discover and leverage your unique story in a crowded market  The critical difference between marketing tactics and creating true legends Why traditional "best practices" often lead to mediocre results  How to know if you have the courage to truly stand out  The hidden power of symbolism and metaphor in business  Practical steps to turn your company into a "Category of One"  The surprising truth about what actually makes customers line up   Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at: https://hi.switchy.io/KcKe

Excerpt--The PursueGOD Truth podcast is the “easy button” for making disciples – whether you're looking for resources to lead a family devotional, a small group at church, or a one-on-one mentoring relationship. Join us for new episodes every Tuesday and Friday. Find resources to talk about these episodes at pursueGOD.org.Help others go "full circle" as a follower of Jesus through our 12-week Pursuit series.Click here to learn more about how to use these resources at home, with a small group, or in a one-on-one discipleship relationship.Got questions or want to leave a note? Email us at podcast@pursueGOD.org.Donate Now --IntroIn our penultimate lesson of our Christmas seriesThe story of Christmas from people who were actually thereThe inn keeper - making room for JesusThe shepherds - loners and outcasts invited into the storyThe magi - pagan astrologers used by GodToday: King HerodBut, as always, let's start with a question:Q. Whose Kingdom Are You Building?Think about it: everyone's building someone's kingdomA successful friend of mine wants to start his own businessHe's made a lot of money for the owner of his companyDawned on him: why doesn't he start his own!!Today's point isn't to inspire a new generation of entrepreneursIt's to call your attention to this fact:Everyone's working for someone's kingdomEither God's or yoursToday as we meet King Herod we'll find a ruler desperate to protect his kingdom at all costs, even opposing God's eternal plan.NOTE: The Bible mentions several rulers named Herod, each playing a distinct role in different contexts. The Herods were a dynasty of Edomite rulers under Roman control, and they feature prominently in the New Testament:1st Gen: Herod the Great: Ruler at Jesus' birth. (Matthew 2:16-18)2nd Gen:Herod Archelaus: Feared by Joseph. (Matthew 2:22)Herod Antipas: Executed John the Baptist, mocked Jesus. (Mark 6:14-29, Luke 23:7-12)Herod Philip I: First husband of Herodias. (Mark 6:17)Herod Philip II: Tetrarch of northeastern territories. (Matthew 16:13)3rd Gen: Herod Agrippa I: Executed the apostle James and imprisoned Peter. (Acts 12:1-4)4th Gen: Herod Agrippa II: Heard Paul's defense. (Acts 25:13–26:32)Herod the Great = clear bad guy in the storyDriven by self-interest (building his own kingdom) made some terrible decisionsIt's easy to see sin in someone else's life, isn't it?But when we look in the mirror, we're often blind…Truth is: We are Herod - we all tend to do this, act out of destructive self-interest:Sinful HabitsAddiction that destroys you and your relationshipsOr Even Good things:Careers: pushing hard at any cost (often families)Finances: building wealth without asking “what for?”Relationships: burning bridges Influence: Gaining followers but losing friendsBlinded by self-interest: Elizabeth Holmes, founder of Theranos (see “The Dropout” podcast) once celebrated as a groundbreaking entrepreneur who promised to revolutionize the medical industry with her blood-testing technology. obsessed with maintaining her

What did you think of the flow of this week's AEW Dynamite (October 23, 2025)? It seems like AEW has tried to make every match and segment more story driven, and there is far less random bits on the show. We discuss this and all of the matches from this week's show.You can joiin in all of your great discussions at the AEW Fan Hub subredditBe sure to join us LIVE on Tuesday nights at 8:45 eastern on The Wrestling Hub DiscordTurn on your microphones and join us as we discuss all the news and hot topics in All Elite Wrestling!

Part 1 of the series "Kickoff"Senior Pastor Shane ReddingLegacy Christian Church8755 Technology Way # LReno, NV 89521Join us on Sundays at 4:30pm in-person!

In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares her insights on creating purposeful concepts and guest journeys that go beyond the traditional hotel stay.Listeners will learn:How Samantha's work focuses on creating experiences that align guests with their desired selves and open up new paths for them (02:57)The importance of understanding the deeper mission behind a hotel and helping hoteliers reconnect with their original purpose (05:16)How environment impacts behavior and the concept of enriched environments that can trigger new thoughts, perspectives, and actions (06:10)Examples of activations within hotel environments that provoke curiosity and invite engagement (08:09)The benefits of aligning hotel experiences with the tourism industry and focusing on experiential aspects (11:03)The significance of incorporating a sense of place and local history into hotel experiences in an interactive and sensorial way (14:37)The potential for hotels to embrace regenerative travel principles and create positive impacts on their local communities (16:42) Liked this? Listen to our other episodes with SamanthaNew to Hospitality Daily? Start here. Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with marketing expert Jarie Bollander. Jarie, the CEO of Story Driven and advisor to organizations like Decision Council and Incodex, discusses the importance of a story-driven marketing approach in today's world for B2B success He shares insights from his unique career trajectory from engineering to marketing, driven by personal hardship and the resulting resilience. The conversation covers why storytelling is crucial for differentiation, the inherent complexities of persuading audiences, and how emotional resonance can drive successful marketing campaigns. Jarie also explains practical aspects such as creating compelling origin stories, the significance of product-market fit surveys, and the importance of internal alignment in storytelling. The episode is full of insights, especially for C-suite executives in B2B tech companies aiming to leverage storytelling for superior market positioning and customer engagement. Some areas we explore in this episode include: Importance of Storytelling in Marketing: Jarie Bolander emphasizes that the best story wins in a democratized market, and storytelling is a key differentiator for businesses.Transition from Engineering to Marketing: Bolander shares his story of transitioning from engineering to marketing due to personal circumstances, including his wife's illness and eventual passing.Simplifying Complex Ideas and Storytelling: Bolander discusses his superpower in breaking down complex ideas into simple, compelling stories.Focus on Customer Problems: The need for businesses to focus on solving customer problems rather than just highlighting their offerings.Businesses as Mentors, Customers as Heroes: How companies should position themselves as mentors, making customers the hero in their brand story.Challenges of Crafting a Compelling Story: The difficulty in creating a story that resonates with the right audience and finding unique aspects that make a company special.Emotional Elements in Decision-Making: The impact of emotions in B2B decision-making processes and how stories that evoke core emotions are more memorable and repeatable.Employee Ambassadors and Internal Alignment: The role of employee ambassadors in aligning company goals with public interactions and the importance of internal buy-in for marketing success.Navigating Abundance of Uncurated Content: The challenges of managing excessive content in B2B marketing and the value of scorecard marketing in guiding prospects towards solutions.Tools and Metrics for Lead Generation and Marketing: The use of tools like Poly and Syminfo for lead generation and the importance of leading indicators such as customer surveys, feedback, conversion rates, and referrals in assessing marketing effectiveness.And much, much more...

I'm excited for our first guest of the season! Dr. Violeta Garcia is a dynamic Executive Coach and Systems Designer with over 20 years of experience in facilitation, training, and coaching. She's dedicated to empowering women of color to unlock their potential to live powerful lives. Dr. Garcia has a strong track record of transformative impact and is a trailblazer in fostering diversity for women in high-power positions, especially in STEM fields. Her multifaceted journey includes degrees in biological sciences, a master's in education, and a doctoral degree supported by the National Science Foundation, and a commitment to uniting communities for positive change. Outside of her world-changing endeavors, she can be found taking a stroll in nature, traveling the world, or enjoying a cup of cafecito while immersing herself in a book. Website: ecosistemadesign.comInstagram: @ecosistemadesignTiktok: @ecosistemabydesignLinked In: Ecosistema Design LLCThere will be a new episode every Tuesday, so after you listen feel free to take a screenshot to post on IG and tag @elevatinglacultura or send me a DM. You can also comment on our YouTube video if you're watching online. I always like to hear from people and how they resonate with the stories I share. SO leave a review on apple podcasts so we can get more ears listening to these stories and we can continue elevating la cultura.And if you haven't already, join the Elevating la Cultura comunidad on FB.  We also host monthly comadre networking events so if you're in Chicago join us for one of those. All upcoming events can be found on the website elevatinglacultura.com to see what in person events I've got going on for you.Alright, enjoy the rest of the day/afternoon/evening whenever you're listening, y nos vemos next week with our first guest for Season 9. 

Trying to come up with content ideas for April? No worries! I'm obsessed with story-driven content ideas. Because why not? Stories sell! So, check out this episode for some great ideas that can be used in your marketing. ⁠⁠⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠ ⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ ⁠⁠⁠⁠Click here to spend 8 weeks with me inside The Story-Seller's Video Lab, creating compelling video content for your business --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUDWTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUDWTR, and how the MUDWTR team leverages storytelling in all of their creative work. And, in a first for Marketing Happy Hour, Chris actually leads us through a live breathwork session that you can participate in while listening. Here's a peek at what we cover in this episode: [00:05:45] - Chris shares a peek into his career thus far in filmmaking at National Geographic, Discovery Channel, and Netflix, and reveals how a breathwork session led to his involvement with the MUDWTR brand. He explains how his role has evolved over time and shares how the team approaches creative direction in all of their content, performance marketing efforts, and copywriting. [00:013:34] - Chris explains the transition MUDWTR underwent to bring their creative teams in house, and speaks to the new AI tools emerging in the market. [00:16:48] - Chris shares how his background in visual storytelling and filmmaking plays into the current MUDWTR strategy and how brand marketing beyond product is the core of all MUDWTR's creative content. [00:21:44] - Chris uncovers the benefits of wellness habits and mindfulness practices like breathwork, the impact they can have on your professional life, and how they contribute to your creative process as a whole by increasing your "quality of presence." He then leads us through a LIVE breathwork session (feel free to follow along!) and shares his best career advice for those looking to be in a creative or performance marketing role. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Chris' episode: "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Chris: Instagram | Linkedin Keep up with MUDWTR: ⁠Instagram | YouTube | mudwtr.com | visit :gather in LA Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

IN CLEAR FOCUS: The first episode of our new season features Jarie Bolander, engineer-turned-marketer, entrepreneur, and author. Jarie discusses what he's dubbed "story-driven marketing," explaining the role and impact of stories in business. Jarie shares his journey from engineering to entrepreneurship, emphasizing the importance of narrative in marketing and communication. He also discusses how storytelling can help pitch business ideas and connect with potential investors.

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.In this episode we cover:00:00 - Intro01:14 - Jarie's Engineer Journey to Marketing04:15 - Storytelling in B2B Brand Awareness and Lead Generation07:44 - B2B Marketers' Hesitation with Storytelling Strategies10:58 - Crafting Compelling Stories in Marketing Framework16:32 - Insights from B2C Tactics for B2B Marketers22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling24:40 - Jarie's Favorite Activity To Get Into a Flow State25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self26:17 - Jarie's Biggest Challenges at Story Driven27:15 - Instrumental Resources For Jarie's Success28:13 - What Does Success Mean for Jarie Today28:56 - Get In Touch With JarieGet In Touch With Jarie:Jarie's LinkedInStory Driven WebsiteMentions:Stéphane NasserBooks:Story Driven Decks by Jarie BolanderThe War of Art by Steven PressfieldLoonshots by Safi BahcallTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

This episode is a captivating exploration of the power of storytelling through video content with the insightful Dusty Kennon. Dusty, with nearly a decade in content creation, offers tips on making your brand shine through engaging, story-driven videos on local business social media. Uncover the secrets to stand out, no big brand is needed.Dusty shares insights on niching down for greater value and connecting with customers. Learn about tailoring messages for various businesses, and the power of storytelling in standing out. You'll also find out how to get the most bang for your buck with your content, ensuring it not only reaches but resonates with your audience.In our exciting conclusion, Dusty simplifies video editing tools, emphasizing authenticity in content. Get budget-friendly tips and insights on connecting with Dusty for business help. So, tune in, and don't miss out on these invaluable insights that could potentially revolutionize your business's content strategy!KEY HIGHLIGHTS [01:22] Dusty's background and personal info[04:58] Thriving branding on a budget[08:32] Elevating your video content[11:37] Finding your WHY[19:10] Building credibility and consistency[27:23] Harnessing AI and video editing tools[32:02] Investing in short and long-form videos[38:42] Dusty's message for the rest of his life[40:33] How to connect with DustyNOTABLE QUOTES"The ‘why' is so important especially in small businesses because you are your business." – Dusty"For small businesses, I think one of the best things you can do is quality content." – Dusty"The messaging is more important than the video quality." – Philip"If you're going to invest in a webcam, get something that's at least 1080p. That's going to be really helpful." – Philip"I help people tell their stories with high-quality photography and videography because stories matter and they impact people in the professional and personal world." – Dusty"When you're able to really focus on [your] message, that message can focus on you." – Dusty"If you're a business, all of your content doesn't need to be an ad. You need to give value to engage with people." – Dusty"Whatever content you're doing, it needs to provide value. It doesn't just need to be content for the sake of content." – Dusty"Make sure to niche down." – Philip"If you're just getting started, the biggest thing that you need to do right now is credibility." – Dusty"Provide the value but leave them with a question." – Dusty"Everyone isn't going to need what you do all the time. But you want to keep yourself in front of them so that when they need your service, they're not going to not think of you." – Dusty"You want to leave them curious enough that they want to at least ask you a question and that gives you that warm introduction." – Philip"Don't think that you have to wait until you have a great spot to actually film yourself." – Philip"When you're thinking social media, you want to connect with people. People connect with people. People connect with stories." – Dusty"Just be yourself because that's the best version of you." – DustyRESOURCESDustyWebsite: https://www.topshelfmediaco.com/  Instagram: https://www.instagram.com/topshelfmediaco/ LinkedIn: https://www.linkedin.com/in/dustin-kennon-9a1655157/ Facebook: https://www.facebook.com/topshelfmediaco/ Email: dusty@topshelfmediaco.com PhilipInstagram: https://www.instagram.com/iamphilipsessions/?hl=enTikTok: https://www.tiktok.com/@philipsessionsLinkedin: https://www.linkedin.com/in/philip-sessions-b2986563/Facebook: https://www.facebook.com/therealphilipsessions Support the Show.

What makes good marketing? More importantly, how can you use the power of story to strengthen your connection to your next buyer? We sit down with Brad Alexander, founder of Clarity Creative. Want to tell a story your customers can connect with? Go to https://clarityalwayswins.com/ for more information. This episode is sponsored by Equity Business Solutions, LLC. Want an expert to help you with the financials for your business? Go to EquityBusinessSolutionsllc.com to find out more.  Enjoy this episode? Be sure you're subscribed and following the podcast as we bring you our weekly episodes. And don't forget, you can always support the podcast at our Patreon via Patreon.com/GoodAdvice.  Want to advertise on the show? Reach out at blake@goodadvicecoaching.com.  Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

American evolutionary biologist Shane Campbell-Staton is host of the 6-part PBS documentary Human Footprint. He recounts some of the most interesting, funny and surprising experiences--like running down a river wearing a helmet and covered in fish slime.  We wonder why some folks seem so disconnected from nature and who humans should be as a species. Check out Human Footprint on PBS, details below.   __________ HUMAN FOOTPRINT, a new six-part PBS science documentary, premieres Wednesdays, July 5 - August 9, at 9 p.m. ET. https://www.pbs.org/about/about-pbs/blogs/news/new-sixpart-documentary-series-human-footprint-examines-how-humans-have-transformed-the-planet/ __________     Podcast Sponsors: BOSS Shotshells https://bossshotshells.com/ Benelli Shotguns https://www.benelliusa.com/shotguns/waterfowl-shotguns Tetra Hearing https://tetrahearing.com/ Ducks Unlimited https://www.ducks.org Mojo Outdoors https://www.mojooutdoors.com/p Tom Beckbe https://tombeckbe.com/ Flash Back Decoys https://www.duckcreekdecoys.com/ Voormi https://voormi.com/ GetDucks.com USHuntList.com     It really is duck season somewhere for 365 days per year. Follow Ramsey Russell's worldwide duck hunting adventures as he chases real duck hunting experiences year-round: Instagram @ramseyrussellgetducks YouTube @GetDucks Facebook @GetDucks.com     Please subscribe, rate and review Duck Season Somewhere podcast. Share your favorite episodes with friends! Business inquiries and comments contact Ramsey Russell ramsey@getducks.com

How would you like to drive with a rearview mirror almost as big as your windshield?  it would be nearly impossible . And yet that's how we live our lives. We're focused so much on the past, we barely pay attention to the future. But just like driving, the road ahead should get 97% of our attention when we're designing our life.There's a gap between the life story we are writing and the story we want to be writing. That gap exists primarily because we are too focused on our past. To write a better life story and align the story you want to live with the one you're actually living,  you must shift your focus from the past to the future. If you want to align your dreams with your reality, this episode is for you.EPISODE HIGHLIGHTSThe stories we tell create our realityDriving with the rearview mirrorWhat story are you writing?Choosing the story you want to writeACTION STEP FROM THE EPISODE:Choose one area of your life you want to write a different story: health, relationships, finances, etc. Where are you current actions out of alignment with that story? What actions would you have to take to write that story. Start taking one action today that will help you write the new story. RESOURCES FROM THIS EPISODEDownload your Free Habit Tracker to focus on your future and start writing a better storyGet 20% OFF our 7 day Habit Mastery course Updated videos dropping this month!Launch your week with some magic by subscribing to our FREE MAGIC MONDAY NEWSLETTER READY TO LEARN THE MOST IMPORTANT SKILL OF YOUR LIFE?Master the fundamentals of habit building and start living your best life now!>>CHECK OUT THE COURSE

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WWE SmackDown 8/26/22 full show review, results, highlights, and livestream post show with JDfromNY on Off The Script. JDfromNY reviews WWE SmackDown for Friday August 26th, 2022. SmackDown was incredibly mediocre as they continue to build towards WWE Clash At The Castle, and an absolute epic call to action rant on the current state of AEW. Also on tonight's WWE SmackDown: Drew McIntyre vs Sami Zayn. A 4 Way Women's Tag Team Match to decide who advances to the Semi-Finals of the WWE Women's Tag Team Title Tournament. The New Day return to answer the Viking Raiders. Ricochet vs Happy Corbin, and Karrion Kross set to appear.  On AEW Rampage, Claudio Castagnoli defends the ROH World Title against Dustin Rhodes in an open challenge. Wardlow defends the AEW TNT Title against Ryan Nemeth. Ruby Soho & Ortiz take on Sammy Guevara and Tay Melo, and exclusive footage of CM Punk vs Jon Moxley and the aftermath from AEW Dynamite.  Join the Off The Script VIP Club: https://www.youtube.com/c/JDfromNY206/join Socials