Podcasts about story driven

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Best podcasts about story driven

Latest podcast episodes about story driven

Write On: A Screenwriting Podcast
Write On: Peter Katz - Manager & Producer, Story Driven

Write On: A Screenwriting Podcast

Play Episode Listen Later Mar 19, 2025 35:04


“Sameness is terrible. Your goal is to cut through it. If you have a unique perspective, you're going to take vampires or anything that everybody thinks they know and do it in a way that's really exciting and gets people really pumped up about it. There are all these incredible worlds to explore, but there just needs to be somebody that can take you there that has a different way of doing it… I want to see creators that offer something specific and unique. Specificity is key to me. I don't want a cover band. I don't want people covering what has been before. I want to see something new. I want to see a badass band with a new singer or new lyrics, a new style of music,” says Peter Katz, founder of Story Driven, a literary management and production company.  On today's episode, we speak to Peter Katz, a manager and producer championing writers with fresh, unique voices who are forging new ground. We talk about what he looks for in a writing sample, why he loves being a judge in Final Draft's Big Break screenplay competition, and why short stories are having a bright moment in the film industry.  “Recently, I've actually seen TV executives starting to think about short stories as a foundation for potential shows. It's a really effective way to communicate an idea quickly, in a really conceptual way, but also, it's not like a pitch. It's very tonal. You have character perspective and you have the style that the author brings to it. So I think it has a really unique marriage between pitching the concept, but also immersing you in a world in a very short period of time. That's why I think it's been effective in selling to a market, because you could share a short story with somebody and it doesn't demand a lot of time. If it's developed properly, you're able to learn about the potential of this project and then quickly share with somebody else on your team. And overnight, a lot of people can sign on to a project because it doesn't take as long as other mediums,” says Katz.  To hear more about Katz's perspective on the industry and what he looks for in a writer's voice, listen to the podcast.  

Persuasion by the Pint
386: How to Persuade with Story-Driven Video Marketing

Persuasion by the Pint

Play Episode Listen Later Mar 1, 2025 66:40


On this episode, legendary marketer David Dutton joins us to talk using AI creatively to create engaging story-based videos for your business. The post 386: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.

Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences

Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business

Play Episode Listen Later Feb 27, 2025 48:26


What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this episode, we dive deep into the Story Driven Class Experience™, breaking down how to use the Hero's Journey framework to create more immersive, emotionally engaging classes. We'll explore:

The Shades of Entrepreneurship™
Kris Jones: Crafting Story-Driven Websites

The Shades of Entrepreneurship™

Play Episode Listen Later Feb 26, 2025 35:31


In this episode of The Shades of Entrepreneurship, Gabriel sits down with Kris Jones, author of From Click to Clients, to explore the transformative power of storytelling in marketing. Kris shares how a compelling brand story can help businesses connect with their audience and convert visitors into loyal clients, even in challenging economic times.Support the showSubscribe at theshadesofe.com

How To Sell More
How Story-Driven Brands Make Competition Irrelevant | Gair Maxwell

How To Sell More

Play Episode Listen Later Jan 15, 2025 53:32


Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.   Here you will learn:  The "Mona Lisa Effect" and why the best product rarely wins How changing your story (not your product) can transform your entire business Why most companies get brand building completely wrong  The four essential leadership qualities needed to become legendary  How to discover and leverage your unique story in a crowded market  The critical difference between marketing tactics and creating true legends Why traditional "best practices" often lead to mediocre results  How to know if you have the courage to truly stand out  The hidden power of symbolism and metaphor in business  Practical steps to turn your company into a "Category of One"  The surprising truth about what actually makes customers line up   Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at: https://hi.switchy.io/KcKe

The PursueGOD Podcast
Don't Be Like King Herod

The PursueGOD Podcast

Play Episode Listen Later Dec 20, 2024 28:10


Excerpt--The PursueGOD Truth podcast is the “easy button” for making disciples – whether you're looking for resources to lead a family devotional, a small group at church, or a one-on-one mentoring relationship. Join us for new episodes every Tuesday and Friday. Find resources to talk about these episodes at pursueGOD.org.Help others go "full circle" as a follower of Jesus through our 12-week Pursuit series.Click here to learn more about how to use these resources at home, with a small group, or in a one-on-one discipleship relationship.Got questions or want to leave a note? Email us at podcast@pursueGOD.org.Donate Now --IntroIn our penultimate lesson of our Christmas seriesThe story of Christmas from people who were actually thereThe inn keeper - making room for JesusThe shepherds - loners and outcasts invited into the storyThe magi - pagan astrologers used by GodToday: King HerodBut, as always, let's start with a question:Q. Whose Kingdom Are You Building?Think about it: everyone's building someone's kingdomA successful friend of mine wants to start his own businessHe's made a lot of money for the owner of his companyDawned on him: why doesn't he start his own!!Today's point isn't to inspire a new generation of entrepreneursIt's to call your attention to this fact:Everyone's working for someone's kingdomEither God's or yoursToday as we meet King Herod we'll find a ruler desperate to protect his kingdom at all costs, even opposing God's eternal plan.NOTE: The Bible mentions several rulers named Herod, each playing a distinct role in different contexts. The Herods were a dynasty of Edomite rulers under Roman control, and they feature prominently in the New Testament:1st Gen: Herod the Great: Ruler at Jesus' birth. (Matthew 2:16-18)2nd Gen:Herod Archelaus: Feared by Joseph. (Matthew 2:22)Herod Antipas: Executed John the Baptist, mocked Jesus. (Mark 6:14-29, Luke 23:7-12)Herod Philip I: First husband of Herodias. (Mark 6:17)Herod Philip II: Tetrarch of northeastern territories. (Matthew 16:13)3rd Gen: Herod Agrippa I: Executed the apostle James and imprisoned Peter. (Acts 12:1-4)4th Gen: Herod Agrippa II: Heard Paul's defense. (Acts 25:13–26:32)Herod the Great = clear bad guy in the storyDriven by self-interest (building his own kingdom) made some terrible decisionsIt's easy to see sin in someone else's life, isn't it?But when we look in the mirror, we're often blind…Truth is: We are Herod - we all tend to do this, act out of destructive self-interest:Sinful HabitsAddiction that destroys you and your relationshipsOr Even Good things:Careers: pushing hard at any cost (often families)Finances: building wealth without asking “what for?”Relationships: burning bridges Influence: Gaining followers but losing friendsBlinded by self-interest: Elizabeth Holmes, founder of Theranos (see “The Dropout” podcast) once celebrated as a groundbreaking entrepreneur who promised to revolutionize the medical industry with her blood-testing technology. obsessed with maintaining her

All Elite Talk
AEW Dynamite Review 10-23-24 | Story Driven

All Elite Talk

Play Episode Listen Later Oct 24, 2024 67:06


What did you think of the flow of this week's AEW Dynamite (October 23, 2025)? It seems like AEW has tried to make every match and segment more story driven, and there is far less random bits on the show. We discuss this and all of the matches from this week's show.You can joiin in all of your great discussions at the AEW Fan Hub subredditBe sure to join us LIVE on Tuesday nights at 8:45 eastern on The Wrestling Hub DiscordTurn on your microphones and join us as we discuss all the news and hot topics in All Elite Wrestling!

Legacy Christian Church Reno
"Kickoff: Story Driven" -September 8, 2024

Legacy Christian Church Reno

Play Episode Listen Later Sep 23, 2024 49:11


Part 1 of the series "Kickoff"Senior Pastor Shane ReddingLegacy Christian Church8755 Technology Way # LReno, NV 89521Join us on Sundays at 4:30pm in-person!

Scrappy ABM
EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks

Scrappy ABM

Play Episode Listen Later Sep 5, 2024 12:21


In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are invited to share their personal stories, fostering trust and long-term connections.==============================Best Moments:(01:16) Using story-driven interviews to connect with potential clients or partners, creating a foundation for future business relationships(02:04) How "The Marketing Ladder" podcast serves as a model for story-based podcasting, helping guests share their career journeys and successes(03:36) By focusing on talent acquisition and career stories, podcasts can build positive associations with target accounts, positioning the host as a connector in the industry(04:24) Strategies for engaging with guests after the interview, including personalized follow-ups and content sharing to maintain the relationship(06:09) Tips for selecting the type of stories that guests should share, ensuring it aligns with their experiences and the podcast's objectives(07:54) The main objective of a story-based podcast — to build trust, which can lead to referrals, partnerships, and long-term business opportunities(09:37) Discussing the enduring value of relationships built through genuine, story-centered conversations(10:42) The importance of showing genuine care for guests and establishing oneself as a trustworthy partner

Hospitality Daily Podcast
Story-Driven Hospitality in 2024 - Samantha Hardcastle

Hospitality Daily Podcast

Play Episode Listen Later Aug 24, 2024 22:33


In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares her insights on creating purposeful concepts and guest journeys that go beyond the traditional hotel stay.Listeners will learn:How Samantha's work focuses on creating experiences that align guests with their desired selves and open up new paths for them (02:57)The importance of understanding the deeper mission behind a hotel and helping hoteliers reconnect with their original purpose (05:16)How environment impacts behavior and the concept of enriched environments that can trigger new thoughts, perspectives, and actions (06:10)Examples of activations within hotel environments that provoke curiosity and invite engagement (08:09)The benefits of aligning hotel experiences with the tourism industry and focusing on experiential aspects (11:03)The significance of incorporating a sense of place and local history into hotel experiences in an interactive and sensorial way (14:37)The potential for hotels to embrace regenerative travel principles and create positive impacts on their local communities (16:42) Liked this? Listen to our other episodes with SamanthaNew to Hospitality Daily? Start here. Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Predictable B2B Success
How to win with storytelling in B2B marketing and drive growth

Predictable B2B Success

Play Episode Listen Later Jul 30, 2024 48:14


In this Predictable B2B Success Podcast episode, host Vinay Koshy speaks with marketing expert Jarie Bollander. Jarie, the CEO of Story Driven and advisor to organizations like Decision Council and Incodex, discusses the importance of a story-driven marketing approach in today's world for B2B success He shares insights from his unique career trajectory from engineering to marketing, driven by personal hardship and the resulting resilience. The conversation covers why storytelling is crucial for differentiation, the inherent complexities of persuading audiences, and how emotional resonance can drive successful marketing campaigns. Jarie also explains practical aspects such as creating compelling origin stories, the significance of product-market fit surveys, and the importance of internal alignment in storytelling. The episode is full of insights, especially for C-suite executives in B2B tech companies aiming to leverage storytelling for superior market positioning and customer engagement. Some areas we explore in this episode include: Importance of Storytelling in Marketing: Jarie Bolander emphasizes that the best story wins in a democratized market, and storytelling is a key differentiator for businesses.Transition from Engineering to Marketing: Bolander shares his story of transitioning from engineering to marketing due to personal circumstances, including his wife's illness and eventual passing.Simplifying Complex Ideas and Storytelling: Bolander discusses his superpower in breaking down complex ideas into simple, compelling stories.Focus on Customer Problems: The need for businesses to focus on solving customer problems rather than just highlighting their offerings.Businesses as Mentors, Customers as Heroes: How companies should position themselves as mentors, making customers the hero in their brand story.Challenges of Crafting a Compelling Story: The difficulty in creating a story that resonates with the right audience and finding unique aspects that make a company special.Emotional Elements in Decision-Making: The impact of emotions in B2B decision-making processes and how stories that evoke core emotions are more memorable and repeatable.Employee Ambassadors and Internal Alignment: The role of employee ambassadors in aligning company goals with public interactions and the importance of internal buy-in for marketing success.Navigating Abundance of Uncurated Content: The challenges of managing excessive content in B2B marketing and the value of scorecard marketing in guiding prospects towards solutions.Tools and Metrics for Lead Generation and Marketing: The use of tools like Poly and Syminfo for lead generation and the importance of leading indicators such as customer surveys, feedback, conversion rates, and referrals in assessing marketing effectiveness.And much, much more...

Elevating La Cultura Podcast
Dr. Violeta Garcia: Helping others focus on their potential, to write a holistic story driven by possibility.

Elevating La Cultura Podcast

Play Episode Listen Later Apr 9, 2024 49:36


I'm excited for our first guest of the season! Dr. Violeta Garcia is a dynamic Executive Coach and Systems Designer with over 20 years of experience in facilitation, training, and coaching. She's dedicated to empowering women of color to unlock their potential to live powerful lives. Dr. Garcia has a strong track record of transformative impact and is a trailblazer in fostering diversity for women in high-power positions, especially in STEM fields. Her multifaceted journey includes degrees in biological sciences, a master's in education, and a doctoral degree supported by the National Science Foundation, and a commitment to uniting communities for positive change. Outside of her world-changing endeavors, she can be found taking a stroll in nature, traveling the world, or enjoying a cup of cafecito while immersing herself in a book. Website: ecosistemadesign.comInstagram: @ecosistemadesignTiktok: @ecosistemabydesignLinked In: Ecosistema Design LLCThere will be a new episode every Tuesday, so after you listen feel free to take a screenshot to post on IG and tag @elevatinglacultura or send me a DM. You can also comment on our YouTube video if you're watching online. I always like to hear from people and how they resonate with the stories I share. SO leave a review on apple podcasts so we can get more ears listening to these stories and we can continue elevating la cultura.And if you haven't already, join the Elevating la Cultura comunidad on FB.  We also host monthly comadre networking events so if you're in Chicago join us for one of those. All upcoming events can be found on the website elevatinglacultura.com to see what in person events I've got going on for you.Alright, enjoy the rest of the day/afternoon/evening whenever you're listening, y nos vemos next week with our first guest for Season 9. 

The Storytelling Meets Branding Podcast
Ep. 79: Story-Driven Content Ideas for April

The Storytelling Meets Branding Podcast

Play Episode Listen Later Apr 1, 2024 15:37


Trying to come up with content ideas for April? No worries! I'm obsessed with story-driven content ideas. Because why not? Stories sell! So, check out this episode for some great ideas that can be used in your marketing. ⁠⁠⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠ ⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ ⁠⁠⁠⁠Click here to spend 8 weeks with me inside The Story-Seller's Video Lab, creating compelling video content for your business --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Marketing Happy Hour
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR

Marketing Happy Hour

Play Episode Listen Later Mar 21, 2024 38:06


This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUDWTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUDWTR, and how the MUDWTR team leverages storytelling in all of their creative work. And, in a first for Marketing Happy Hour, Chris actually leads us through a live breathwork session that you can participate in while listening. Here's a peek at what we cover in this episode: [00:05:45] - Chris shares a peek into his career thus far in filmmaking at National Geographic, Discovery Channel, and Netflix, and reveals how a breathwork session led to his involvement with the MUDWTR brand. He explains how his role has evolved over time and shares how the team approaches creative direction in all of their content, performance marketing efforts, and copywriting. [00:013:34] - Chris explains the transition MUDWTR underwent to bring their creative teams in house, and speaks to the new AI tools emerging in the market. [00:16:48] - Chris shares how his background in visual storytelling and filmmaking plays into the current MUDWTR strategy and how brand marketing beyond product is the core of all MUDWTR's creative content. [00:21:44] - Chris uncovers the benefits of wellness habits and mindfulness practices like breathwork, the impact they can have on your professional life, and how they contribute to your creative process as a whole by increasing your "quality of presence." He then leads us through a LIVE breathwork session (feel free to follow along!) and shares his best career advice for those looking to be in a creative or performance marketing role. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Chris' episode: "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Chris: Instagram | Linkedin Keep up with MUDWTR: ⁠Instagram | YouTube | mudwtr.com | visit :gather in LA Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In Clear Focus
In Clear Focus: Story-Driven Marketing with Jarie Bolander

In Clear Focus

Play Episode Listen Later Jan 23, 2024 28:51


IN CLEAR FOCUS: The first episode of our new season features Jarie Bolander, engineer-turned-marketer, entrepreneur, and author. Jarie discusses what he's dubbed "story-driven marketing," explaining the role and impact of stories in business. Jarie shares his journey from engineering to entrepreneurship, emphasizing the importance of narrative in marketing and communication. He also discusses how storytelling can help pitch business ideas and connect with potential investors.

SaaS District
Mastering The Art of Marketing Through Storytelling with Jarie Bolander #221

SaaS District

Play Episode Listen Later Jan 5, 2024 31:13


Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.In this episode we cover:00:00 - Intro01:14 - Jarie's Engineer Journey to Marketing04:15 - Storytelling in B2B Brand Awareness and Lead Generation07:44 - B2B Marketers' Hesitation with Storytelling Strategies10:58 - Crafting Compelling Stories in Marketing Framework16:32 - Insights from B2C Tactics for B2B Marketers22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling24:40 - Jarie's Favorite Activity To Get Into a Flow State25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self26:17 - Jarie's Biggest Challenges at Story Driven27:15 - Instrumental Resources For Jarie's Success28:13 - What Does Success Mean for Jarie Today28:56 - Get In Touch With JarieGet In Touch With Jarie:Jarie's LinkedInStory Driven WebsiteMentions:Stéphane NasserBooks:Story Driven Decks by Jarie BolanderThe War of Art by Steven PressfieldLoonshots by Safi BahcallTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

Speaking Sessions
Elevating Brand Presence Using Story-Driven Video Content with Dusty Kennon

Speaking Sessions

Play Episode Listen Later Nov 1, 2023 43:43 Transcription Available


This episode is a captivating exploration of the power of storytelling through video content with the insightful Dusty Kennon. Dusty, with nearly a decade in content creation, offers tips on making your brand shine through engaging, story-driven videos on local business social media. Uncover the secrets to stand out, no big brand is needed.Dusty shares insights on niching down for greater value and connecting with customers. Learn about tailoring messages for various businesses, and the power of storytelling in standing out. You'll also find out how to get the most bang for your buck with your content, ensuring it not only reaches but resonates with your audience.In our exciting conclusion, Dusty simplifies video editing tools, emphasizing authenticity in content. Get budget-friendly tips and insights on connecting with Dusty for business help. So, tune in, and don't miss out on these invaluable insights that could potentially revolutionize your business's content strategy!KEY HIGHLIGHTS [01:22] Dusty's background and personal info[04:58] Thriving branding on a budget[08:32] Elevating your video content[11:37] Finding your WHY[19:10] Building credibility and consistency[27:23] Harnessing AI and video editing tools[32:02] Investing in short and long-form videos[38:42] Dusty's message for the rest of his life[40:33] How to connect with DustyNOTABLE QUOTES"The ‘why' is so important especially in small businesses because you are your business." – Dusty"For small businesses, I think one of the best things you can do is quality content." – Dusty"The messaging is more important than the video quality." – Philip"If you're going to invest in a webcam, get something that's at least 1080p. That's going to be really helpful." – Philip"I help people tell their stories with high-quality photography and videography because stories matter and they impact people in the professional and personal world." – Dusty"When you're able to really focus on [your] message, that message can focus on you." – Dusty"If you're a business, all of your content doesn't need to be an ad. You need to give value to engage with people." – Dusty"Whatever content you're doing, it needs to provide value. It doesn't just need to be content for the sake of content." – Dusty"Make sure to niche down." – Philip"If you're just getting started, the biggest thing that you need to do right now is credibility." – Dusty"Provide the value but leave them with a question." – Dusty"Everyone isn't going to need what you do all the time. But you want to keep yourself in front of them so that when they need your service, they're not going to not think of you." – Dusty"You want to leave them curious enough that they want to at least ask you a question and that gives you that warm introduction." – Philip"Don't think that you have to wait until you have a great spot to actually film yourself." – Philip"When you're thinking social media, you want to connect with people. People connect with people. People connect with stories." – Dusty"Just be yourself because that's the best version of you." – DustyRESOURCESDustyWebsite: https://www.topshelfmediaco.com/  Instagram: https://www.instagram.com/topshelfmediaco/ LinkedIn: https://www.linkedin.com/in/dustin-kennon-9a1655157/ Facebook: https://www.facebook.com/topshelfmediaco/ Email: dusty@topshelfmediaco.com PhilipInstagram: https://www.instagram.com/iamphilipsessions/?hl=enTikTok: https://www.tiktok.com/@philipsessionsLinkedin: https://www.linkedin.com/in/philip-sessions-b2986563/Facebook: https://www.facebook.com/therealphilipsessions Support the Show.

RetroBreak Podcast
34. Emotional Story Driven Games

RetroBreak Podcast

Play Episode Listen Later Oct 30, 2023 23:14


I recently played Finding Paradise and it left a big impact on me! Enjoy a look into my thoughts on story driven games, and some of the amazing music from Finding Paradise, and Imposter Factory!  Music: Finding Paradise LoFi remix: https://youtu.be/96OkPZI-dkM?si=yb33l_nx0Bm8am4s Faye's Theme: https://youtu.be/luJBR0pCkhc?si=gjdZw9_ig6BGiEPr Wish My Life Away - https://youtu.be/_F0-q1jeReY?si=5WywF45sm6cVsdVE The Great Wide Unknown - https://youtu.be/u3Wdqmr7_iE?si=ZOmxeyHAhcOO1CC7 --- Send in a voice message: https://podcasters.spotify.com/pod/show/retrobreak/message

Good Advice: Do Business Better with Blake Binns
#354 - Brad Alexander, on Story Driven Marketing

Good Advice: Do Business Better with Blake Binns

Play Episode Listen Later Sep 5, 2023 48:55


What makes good marketing? More importantly, how can you use the power of story to strengthen your connection to your next buyer? We sit down with Brad Alexander, founder of Clarity Creative. Want to tell a story your customers can connect with? Go to https://clarityalwayswins.com/ for more information. This episode is sponsored by Equity Business Solutions, LLC. Want an expert to help you with the financials for your business? Go to EquityBusinessSolutionsllc.com to find out more.  Enjoy this episode? Be sure you're subscribed and following the podcast as we bring you our weekly episodes. And don't forget, you can always support the podcast at our Patreon via Patreon.com/GoodAdvice.  Want to advertise on the show? Reach out at blake@goodadvicecoaching.com.  Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

The Storytelling Meets Branding Podcast
Ep. 62: Why Many Struggle with Coming Up with Story-Driven Content Ideas

The Storytelling Meets Branding Podcast

Play Episode Listen Later Sep 4, 2023 14:09


Back when I was a TV news reporter, my days were framed by quick soundbites and even quicker deadlines. Every day, I searched for stories that would connect. My job was to make each story come alive through pointed questions that allowed my interviewees to genuinely reflect. Fast forward to now in my world as a copywriter and brand storytelling strategist, the medium has changed, but the concept of storytelling remains the same. Now, with that said, you've heard the saying, "Stories sell" right? Well, for online coaches coming up with story-driven content ideas isn't always straightforward. And get this... It's not due to a lack of creativity or drive. The real culprit is often a disproportionate balance between consumption and reflection. Tune in to this episode to find out MORE! Love the Storytelling Meets Branding Podcast? Leave your rating and review. ⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠⁠⁠⁠⁠⁠ Have questions? Email Danielle at: ⁠⁠⁠info@chayilmediapublishing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Duck Season Somewhere
Story-Driven Scientist

Duck Season Somewhere

Play Episode Listen Later Jul 24, 2023 59:18


American evolutionary biologist Shane Campbell-Staton is host of the 6-part PBS documentary Human Footprint. He recounts some of the most interesting, funny and surprising experiences--like running down a river wearing a helmet and covered in fish slime.  We wonder why some folks seem so disconnected from nature and who humans should be as a species. Check out Human Footprint on PBS, details below.   __________ HUMAN FOOTPRINT, a new six-part PBS science documentary, premieres Wednesdays, July 5 - August 9, at 9 p.m. ET. https://www.pbs.org/about/about-pbs/blogs/news/new-sixpart-documentary-series-human-footprint-examines-how-humans-have-transformed-the-planet/ __________     Podcast Sponsors: BOSS Shotshells https://bossshotshells.com/ Benelli Shotguns https://www.benelliusa.com/shotguns/waterfowl-shotguns Tetra Hearing https://tetrahearing.com/ Ducks Unlimited https://www.ducks.org Mojo Outdoors https://www.mojooutdoors.com/p Tom Beckbe https://tombeckbe.com/ Flash Back Decoys https://www.duckcreekdecoys.com/ Voormi https://voormi.com/ GetDucks.com USHuntList.com     It really is duck season somewhere for 365 days per year. Follow Ramsey Russell's worldwide duck hunting adventures as he chases real duck hunting experiences year-round: Instagram @ramseyrussellgetducks YouTube @GetDucks Facebook @GetDucks.com     Please subscribe, rate and review Duck Season Somewhere podcast. Share your favorite episodes with friends! Business inquiries and comments contact Ramsey Russell ramsey@getducks.com

Gamereactor TV - English
Die Gute Fabrik on why Saltsea Chronicles is your next indie story-driven adventure to watch

Gamereactor TV - English

Play Episode Listen Later Jul 11, 2023 6:17


Gamereactor TV - Norge
Die Gute Fabrik on why Saltsea Chronicles is your next indie story-driven adventure to watch

Gamereactor TV - Norge

Play Episode Listen Later Jul 11, 2023 6:17


Gamereactor TV - Italiano
Die Gute Fabrik on why Saltsea Chronicles is your next indie story-driven adventure to watch

Gamereactor TV - Italiano

Play Episode Listen Later Jul 11, 2023 6:17


Gamereactor TV - Español
Die Gute Fabrik on why Saltsea Chronicles is your next indie story-driven adventure to watch

Gamereactor TV - Español

Play Episode Listen Later Jul 11, 2023 6:17


Gamereactor TV - Inglês
Die Gute Fabrik on why Saltsea Chronicles is your next indie story-driven adventure to watch

Gamereactor TV - Inglês

Play Episode Listen Later Jul 11, 2023 6:17


Gamereactor TV - English
Star Wars Outlaws - The devs tell us how Massive (but story-driven) this scoundrel game will be

Gamereactor TV - English

Play Episode Listen Later Jun 18, 2023 11:40


Gamereactor TV - Italiano
Star Wars Outlaws - The devs tell us how Massive (but story-driven) this scoundrel game will be

Gamereactor TV - Italiano

Play Episode Listen Later Jun 18, 2023 11:40


Gamereactor TV - Norge
Star Wars Outlaws - The devs tell us how Massive (but story-driven) this scoundrel game will be

Gamereactor TV - Norge

Play Episode Listen Later Jun 18, 2023 11:40


Gamereactor TV - Español
Star Wars Outlaws - The devs tell us how Massive (but story-driven) this scoundrel game will be

Gamereactor TV - Español

Play Episode Listen Later Jun 18, 2023 11:40


Architect My Life
39 - Unveiling Story-Driven Designs through Emotional Connection with Lee Noel Chase of Chase Design Services

Architect My Life

Play Episode Listen Later Jun 11, 2023 42:41


Your host, Aya Shlachter, talks with Lee Noel Chase— Architectural Designer and Principal of Chase Design Services. In this episode, Aya and Lee engage in an uplifting discussion exploring Lee's unique approach to residential design by incorporating emotional connections, personal experiences, and understanding clients' needs. Lee delves into the nitty-gritty of building genuine relationships and establishing rapport with clients, resulting in a meaningful, intimate, and story-driven design. Lee also opens up about the challenges she faced as a woman in the industry, highlighting her personal growth and the importance of maintaining authenticity and individuality. She discusses her empowering "Just Do It!" approach, which helped her overcome her limiting beliefs and scale her firm. Don't miss out on Lee's secret to 5x business growth—stay tuned until the end!   ABOUT THE GUEST: Lee Noel Chase is an Artisan-architect who pioneers a heart-centered approach to designing houses and homes. With over 25 years of experience, Lee specializes in creating compelling custom high-end residential architecture. Her design work seamlessly integrates the emotional desires of homeowners with their living spaces. Lee's expertise has earned them numerous accolades, including Historic Preservation Awards. She is also known for their meticulous bench-fabrication of museum-quality architectural details for historic buildings across the country.  Throughout her career, Lee has successfully managed teams of skilled artisans at three elite construction companies. Currently, Lee resides outside of Boston with her high school-age son. Both Lee and her son share a passion for drawing and creating artistic works.. Find out more about Lee Noel at www.chasedesignservices.com or connect with her via Instagram - @leenoelchase.    BE PART OF THE PODCAST:  Do you have a question in mind? Send me your questions and I'll answer them on a podcast episode! If you'd like to be a guest on Architect My Life, click HERE.

PR Profiles
It's not just about the numbers: Why successful investor relations is story-driven, according to Ira Gostin

PR Profiles

Play Episode Listen Later May 18, 2023 17:12


Ira Gostin, founder of investor relations agency G8 Strategies, joined us for Episode 28 of PR Profiles. On this episode, Ira breaks down investor relations from a communications perspective and teaches you how to tell a story that resonates with shareholders. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on ⁠⁠Twitter⁠⁠ and ⁠⁠LinkedIn⁠⁠. Follow Ira on ⁠Twitter⁠ and ⁠⁠LinkedIn⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/agility-pr-solutions/message

Write on Track: A Songwriting Podcast
Episode 116 - Writing Authentic and Story-Driven Songs with Mary Heather Hickman

Write on Track: A Songwriting Podcast

Play Episode Listen Later May 14, 2023 29:13


Writing authentically leads to the most genuine and relatable music. Whether a song is rooted in a personal experience or crafted from an imaginary situation, the goal is to write something that feels true and natural. Storytelling is a technique that allows songwriters to draw listeners into the song in an engaging way while expressing a core message and emotion. I couldn't be more excited to share my conversation with Mary Heather Hickman focusing on writing authentic and story-driven songs. We talk about being songwriters first, writing edgier and story-driven songs, storytelling in both personal and fictional songs, stepping into the shoes of a song's character while writing, tapping into our imaginations when writing story songs or ones not inspired by personal experiences, achieving authenticity while performing story songs, sharing the inspiration and story behind songs at shows, getting into the character's mindset while recording story songs, funny studio memories, the beauty of collaboration in the studio, and much more. We also explore Mary Heather's experience on the Voice, her single, “Small Town Saturday Night,” and genres in the country music industry. I had a blast chatting with Mary Heather, so I hope you love our conversation. Are you enjoying Write on Track? Do you have a topic suggestion for an episode? Would you like to be a guest? Email me at writeontrackpodcast@gmail.com. Also, I'd love to connect with you. My official website is http://demimschwartz.com, and you can find me on Twitter at http://twitter.com/demimschwartz, Instagram at http://instagram.com/demimschwartz, and Facebook at http://facebook.com/demimschwartz. Thank you so much for listening. Until next time, stay “write on track!”

Idea Gym
#105: Writing a Better Life Story: Driven by Your Future Instead of Your Past

Idea Gym

Play Episode Listen Later May 3, 2023 17:53 Transcription Available


How would you like to drive with a rearview mirror almost as big as your windshield?  it would be nearly impossible . And yet that's how we live our lives. We're focused so much on the past, we barely pay attention to the future. But just like driving, the road ahead should get 97% of our attention when we're designing our life.There's a gap between the life story we are writing and the story we want to be writing. That gap exists primarily because we are too focused on our past. To write a better life story and align the story you want to live with the one you're actually living,  you must shift your focus from the past to the future. If you want to align your dreams with your reality, this episode is for you.EPISODE HIGHLIGHTSThe stories we tell create our realityDriving with the rearview mirrorWhat story are you writing?Choosing the story you want to writeACTION STEP FROM THE EPISODE:Choose one area of your life you want to write a different story: health, relationships, finances, etc. Where are you current actions out of alignment with that story? What actions would you have to take to write that story. Start taking one action today that will help you write the new story. RESOURCES FROM THIS EPISODEDownload your Free Habit Tracker to focus on your future and start writing a better storyGet 20% OFF our 7 day Habit Mastery course Updated videos dropping this month!Launch your week with some magic by subscribing to our FREE MAGIC MONDAY NEWSLETTER READY TO LEARN THE MOST IMPORTANT SKILL OF YOUR LIFE?Master the fundamentals of habit building and start living your best life now!>>CHECK OUT THE COURSE

Master Your Coaching Biz Podcast
48: STANDING OUT WITH STORY-DRIVEN EXPLAINER VIDEOS WITH CHARLES ALEXANDER

Master Your Coaching Biz Podcast

Play Episode Listen Later Apr 12, 2023 20:57


In today's episode of Master Your Coaching Biz, I had the pleasure of speaking with Charles Alexander, whose aim in life is to assist busy professionals to stand out in a competitive marketplace by making story-based explainer videos. He uses animation and plot to pique the audience's interest in stories he develops for his clients. Charles was able to expand his client base and expand his enterprise by employing this method.   Charles Alexander is the owner of yourcharlesalexander.com. He creates narrative-driven explainer videos to provide busy professionals a competitive edge in the business.   Here are the great points that we talked about:    How to Create Engaging Animated Explainer Videos What Goes Into Crafting a Story Based Script What it Takes to Generate Leads with Videos   Get connected with Charles Alexander:  Website: https://www.yourcharlesalexander.com/ Email: charles@yourcharlesalexander.com Linkedin: https://www.linkedin.com/in/yourcharlesalexander/   Get connected with Cheryl Thacker:  Website: https://successfulcoaches.com/ Instagram: https://www.instagram.com/coachcherylthacker/

Hook and Chance
Session Zero to Story-Driven Dungeon Crawl

Hook and Chance

Play Episode Listen Later Apr 10, 2023 48:01


Want to ensure your TTRPG campaign is a success? Start with successful session zero. In the first episode of our first official season, we provide a complete guide that will help you give your players a game they'll love. Whether you use it as is, or just snag a few new ideas, you'll hear us talk through it and use it to establish the foundation for a new adventure.

The RCWR Show with Lee Sanders
Episode 999: WWE Puts Out a Well Executed & Story-Driven Edition of RAW! The RCWR Show 1/30/23

The RCWR Show with Lee Sanders

Play Episode Listen Later Feb 1, 2023 110:13


411MANIA.COM's Lee Sanders is back with his WWE RAW January 30th review as Cody Rhodes returns to in-ring action against Fin Balor! Rhea Ripley wants Charlotte Flair at Wrestlemania and much more including the latest in headlines!-Super Bowl 2023 is all Set-New Maya Rudolph M&M's Commercials-RAW Poll, WWE RAW 1/30/23 Recap-RAW Poll Results So Far-AEW Dark Elevation Card 1/30/23-New Steve Austin Series-A&E Legends and Rivals Episode Preview-Triple H on The Rock Not Appearing at Wrestlemania-AEW DYNAMITE Preview & Programming Notes===CHECK OUT & SUPPORT OUR SPONSORS BELOW AS THEY SUPPORT THIS SHOW===ARE YOU ONE IN A MILLION VIA https://areyouoneinamillion.com/Areyouoneinamillion.com; is holding a monthly video & photo contest where you can win $50-$100 each month just for submitting a photo. They have contests for best feline award, best dog award, best video, it's pretty fun! Everyone can participates so go get your creativity on to stand out and win! Head to areyouoneinamillion.com VIAhttps://pose2post.com/ https://areyouoneinamillion.com/ All members may share up to the deadline, which will be blazoned on website, “Monthly Event”, our Roku channel, and all of our social media platforms. This monthly video & Photo contests will run from First of each Month and end on the Last day of the Month.-MYBOAT2.COM VIA https://myboat2.com/INTRODUCING MYBOAT2. A STATE OF THE ART RIDE SHARE APP THAT CONNECTS CAPTAINS WITH CUSTOMERS FOR ALL BOATING ACTIVITIES FROM TRANSPORT TO RECREATION. MY BOAT 2 IS THE MOST COMPREHENSIVE APP ON THE MARKET, CAPABLE OF CONNECTING AND MONETIZING BOATERS WITH ALL BOATING ACTIVITIES ON A GLOABAL SCALE! IT'S THE UBER OF BOATING!!! WHETHER YOU'RE CLUBBING, BAR HOPPING, VISITING RESTAURANTS OR POPULAR BEACHES, MAYBE YOU JUST WANT TO ENJOY THE SIGHTS AND SOUNDS, MYBOAT2 IS THERE WHEN YOU NEED THEM!IF YOU'RE A CAPTAIN WITH A BOAT, BE SURE TO SIGNUP OR OBTAIN YOUR LICENSE BEFORE MYBOAT2'S LAUNCH THIS SPRING/SUMMER OF 2023!LEARN MORE BY VISING MYBOAT2.COM OR CHECK OUT THE APP IN THE APP STOREHIGHEST GROUND COFFEE via https://highestgroundcoffee.com/WHETHER YOU'RE SUFFERING FROM COPD, STRESS, ANXIETY, OR STIFF JOINTS, HIGHEST GROUND COFFEE DOES A GREAT JOB IN HELPING YOU RELEAX WHILE PUTTING A SMILE ON YOUR FACE! RCWR SHOW LISTENERS! LISTEN UP! RIGHT NOW SAVE UP TO $15 OFF YOUR ORDER OF $40 OR MORE WHEN YOU USE THE PROMO CODE "DOPECOFFEE." THAT'S RIGHT! USE THE PROMO CODE "DOPECOFEE" TO SAVE $15 OFF YOUT ORDER OF $40 OR MORE AT HIGHESTGROUNDCOFEE.COM JUST IN TIME FOR THIS HOLIDAY SEASON!PRICE4LESS.COM VIA https://price4less.com/Obtaining business credit, and business payment history, while obtaining business resources and knowledge. We are offering access to business resources, eBooks, step by step guides, funding and phone consultations to help you build more business credit while obtaining consistent payment history at the same time.LISTEN THE RCWR SHOW ON THE FOLLOWING PLATFORMS:SPOTIFY: https://rb.gy/oxea5uAMAZON MUSIC & AUDIBLE! https://rebrand.ly/jdt4b9vITUNES: https://rb.gy/rsax57PANDORA! https://rb.gy/3v3oc8iHEARTRADIO: https://rb.gy/j0isjnSTITCHER: https://rebrand.ly/rcwrshowstitcherTUNE IN: https://rebrand.ly/fgxyotx===========================FOLLOW THE RCWR SHOW ALL THROUGHOUT SOCIAL MEDIA!!!http://www.twitter.com/TheRCWRshowhttp://www.Twitch.tv/RCWRshowhttp://www.YouTube.com/THERCWRSHOWhttp://www.instagram.com/THERCWRSHOWhttp://www.facebook.com/THERCWRSHOW===========================

The Storytelling Meets Branding Podcast
Ep. 43: From Data to Emotion: How Asking the Right Questions Can Create Story-Driven Case Studies

The Storytelling Meets Branding Podcast

Play Episode Listen Later Jan 31, 2023 11:30


In this episode, we will dig into the importance of asking the right questions when creating story-driven case studies. Essentially, case studies share how you were able to take a client from Point A to Point B. They can be used in your content for social media, emails, and on your website. They can lead to more of your ideal clients taking action. And by the way, let's stay connected: Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." When you subscribe to “Notes from a Story-Seller's Desk” you'll receive a set of FREE story-starters and email templates. Need copywriting support? Check out Chayil Media Publishing's services: Get started with done-for-you copywriting here. This includes copy for websites, sales pages, email campaigns, social media, or video scripts. Have questions? Email Danielle at: info@chayilmediapublishing.com --- Send in a voice message: https://anchor.fm/chayilmediapublishing/message

The Storytelling Meets Branding Podcast
Ep. 30: 7 Non-Negotiable Elements of Story-Driven Copy

The Storytelling Meets Branding Podcast

Play Episode Listen Later Dec 1, 2022 15:33


Inspiring your ideal client to take action is the main purpose of powerful brand stories. Let's dig into 7 non-negotiable elements. By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to write compelling, personality-packed email copy. Click here to get started with done-for-you copywriting services. Talk soon, Danielle - Your strategy-obsessed storytelling enthused copywriter --- Send in a voice message: https://anchor.fm/chayilmediapublishing/message

Dreams with Deadlines
Why Story-Driven Marketing Drives Brand Loyalty, Revenue & Workplace Connection | Gideon Pridor, CMO and Chief Storyteller at Workvivo

Dreams with Deadlines

Play Episode Listen Later Oct 4, 2022 55:01


Key things discussed: The need for deeper, more authentic connection within distributed workplaces.  Workvivo's highly interactive approach to intranet communications based in collaboration, posting and sharing – not top-down C-Suite communiques.  The strategy behind story-driven marketing – a transparent, human-centered approach that inspires customer loyalty and engagement. Case studies and some of the specific tools Gidi and his team use to generate compelling content that in turn drives revenue – a correlation too often overlooked by bottom line-driven leadership teams. The blended approach Workvivo takes to incorporating OKRs that are both transactional and inspirational – a nimble combo when it comes to maintaining employee commitment and achieving objectives in the midst of rapid growth. And finally … Speaking of scaling, Gidi explain how knitting our company cultures together through shared stories not only supports the Holy Grail of employee retention and motivation. It also sends a resonant message out into the marketplace – one that pays real dividends in sales and brand loyalty. Show Notes [00:03:53] Before and After: A look at the transformative effects of pandemic on the workplace and the way in which employees value their time.  [00:04:35] Gidi views “The Great Resignation” as a binary way of looking at a much bigger issue: Working from home has unleashed a new sensibility. Workers at all levels of the enterprise are no longer willing to place hours on the job above quality of life.  [00:06:44] Employers have had to look for ways to connect teams and build community internally to keep staff engaged even in heavily distributed environments.  [00:09:11] There is opportunity to be found in adapting to remote work — especially for smaller, agile organizations that can offer workers (particularly younger workers) a sense of meaningful human connection and belonging.   [00:10:18]  Absent a traditional water cooler environment, the chief task for leadership teams today is to build bridges among remote workers.  [00:10:41] Because 70 percent of employees are frontlines workers not connected via internet or social media channels, Gidi believes there's an historic opportunity to fill that gap, digitally enfranchising and motivating them. [00:11:28] If Gtmhub is the nervous system, Workvivo is the heart and arteries that bind company cultures in hybrid conditions that require new ways of collaboration. [00:12:18] Gidi explains how Workvivo acts as an internal communications platform – but without the cumbersome, clunky interface associated with traditional intranets. [00:13:18] Workvivo is a community-led platform that transcends one-way corporate communications to empower employee interaction similar to that on social media. Likes, comments, analytics, peer-to-peer posting of content, podcasts, livestreams. It's an entirely different user experience. [00:14:18] Corporate values, positive reinforcement and community building are central to Workvivo's rich ecosystem.   [00:18:28] All about Gideon – and the passion for storytelling that has been a driver throughout a purpose-driven marketing career that has emphasized connection. [00:20:03] Gideon shares some of the tools and rules he has developed around story-led marketing, including:   Evoking feeling is critical to winning over consumers. B2B also revolves around story – not just the features a product offers but how it will improve the company's culture or earnings potential. It's critical to invest the time to talk to/understand the customers you're targeting now – and in the future. PR, advertising and marketing are fueled by different business requirements. [00:22:28] An example of a story-led Workvivo initiative that garnered 200+ media mentions globally. It was an investment in research that paid off in a big way. [00:24:32] Gidi shares thoughts on the evolving mandate for executives: Retention. The key management strategy for keeping employees engaged and productive post-pandemic emphasizes mentorship and emotional connection – not keeping tabs.  [00:26:00] Younger generations are demanding more nurturing, more independence and the help of enlightened management in building/navigating meaningful careers. [00:29:34] Gidi reflects on the place of OKRs and measurable results. Do they align with the emotion-based mandates of story-led marketing and employee experience? Initially Workvivo's singular focus on core values didn't require OKRs, but scaling demands clear objective measures to keep the growing enterprise on track. [00:31:27] The aspects of OKRs that Gidi particularly appreciates: It's not a binary system that forces over-planning or paralysis. The guardrails foster experimentation without fear of catastrophic failure. There's room to balance “fluffy” initiatives with quantifiable measures. OKRs act as beacon – enabling teams to map to an objective vision. [00:33:34] About the adjustments Workvivo has made to their OKRs to accommodate fast growth and evolving objectives: Designating an owner to provide operational support to leadership teams in the execution of OKRs, thus preventing bottlenecks. Creating an interplay between OKRs that allows for both Transactional and Inspirational measures; a deliberate balance of realism and vision. Mapping short-term goals (i.e. quarterly) to big-picture, longer-term objectives based on interim key results. [00:37:28] Jenny shares thoughts and an example of how rigid, fixed OKR measures (in some cases not fully relevant) can produce unintended patterns and misleading data.  [00:38:57] Gidi spells out four levels of alignment necessary to achieve objectives: Process and safety. Functional systems. Relational values and approaches. Inspirational vision and clearly articulated mission. [00:40:23] Why objectives are so important – and so hard to nail. In the vast majority of cases, clearly defined desired outcomes drive successful OKR execution. [00:40:59] Jenny shares info from a Stanford Project study that diagrams four elements of means and control coordination that set organizations up for success: Direct Monitoring (such as call centers, customer experience follow-up). Peer and Cultural Control: Building an environment in which teams feel committed to showing up for and problem-solving with each other. Clearly established professional standards and protocols. Formal processes and procedures. [00:42:12] The startups that tended to fare best, according to Stanford, placed a heavy emphasis on Peer and Cultural Control – cultivating environments in which performance metrics reflect employee engagement and commitment. [00:42:55] Quick-Fire Questions for Gidi: What's your dream with a deadline? To travel around the world for a year with his wife and two kids sometime within the next six years. What do you appreciate about Workvivo and the team you lead? They are the best in the business – fierce, focused and mighty. There is a culture of “extreme ownership” that looks like a startup within a start-up. What's the biggest strategic challenge for CMOs, especially in a B2B environment? Securing respect and buy-in from executive teams who tend not to understand the sales that smart, story-driven marketing can drive.    [00:46:28] Gidi highly recommends that marketing professionals seek out companies (like Workvivo) that “get,” acknowledge and are willing to let marketing inform internal strategy beyond the transactional. Relevant links: About Daniel Kahneman, a Nobel Prize-winning economist who has extensively researched human judgment and decision-making. The Stanford Project's "Organizational Blueprints for Success in High Tech Start-Ups." About Our Guest:Gideon Pridor drives marketing strategy and execution for technology startups with a demonstrated record of achievement in international business development and demand generation for both B2B and B2C segments. He's a forward-thinking business development executive for developing and leading go-to-market strategy and measurable marketing acquisition and retention strategies. With proven success leading high tech marketing operations from inception to large-scale execution by combining conventional marketing strategies with innovative, Gideon cultivates measurable online marketing techniques.Follow Our Guest: Website | LinkedInFollow Dreams With Deadlines: Host | Company Website | Blog | Instagram | Twitter

Scripts & Scribes
S&S LIVE (Ep 44) Lit Manager & Producer Peter Katz of Story Driven

Scripts & Scribes

Play Episode Listen Later Sep 29, 2022 90:06


S&S Live (Episode 44): We chat with lit manager and producer Peter Katz of Story Driven about creating IP to sell stories, working with a manager on developing story ideas and concepts, taking your screenplay to the next level with your rep and much more! WATCH a VIDEO version of this Episode: https://youtu.be/zpp_reR_EHY Scheduled to attend: Peter Katz - Lit Manager & Producer, Story Driven Twitter: @PeterKatz1 More great screenwriting and industry interviews and resources: http://scriptsandscribes.com/ Join us on Discord: https://discord.com/invite/wey4e6E and Patreon: https://www.patreon.com/scriptsandscribes Stay up to date on Social Media: Twitter: https://twitter.com/ScriptsScribes Facebook: https://www.facebook.com/scriptsandscribes/ IG: https://www.instagram.com/scriptsandscribes/ Listen to the podcast on: Anchor.fm: https://anchor.fm/scriptsandscribes iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/scripts-scribes/id527744621 Spotify: https://open.spotify.com/show/1XcDzrHXhwIfTtiLW1SXGY Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL3d3dy5zY3JpcHRzYW5kc2NyaWJlcy5jb20vP2ZlZWQ9cnNzMg

Film.Music.Media: Podcast
Story Driven Or Driving Stories | Midsummer Music Matinee

Film.Music.Media: Podcast

Play Episode Listen Later Sep 2, 2022 49:40


The score in a project makes a huge impact on the overall project, by either punctuating the plot or moving the story forward to the next scene. In this panel, composers discuss the different ways that the score enhances or reacts to a scene, as well as other functions the music may have in the overall narrative and storytelling approach. Featuring composers Tangelene Bolton (Walt Disney Pictures, Disney Animation), Greg Nicolett (T.O.T.S.), Shaun Chasin (Domino: Battle of the Bones), and Elias Serpa (Voodoo Tracks Latin Music Library). Moderated by Film.Music.Media Founder Kaya Savas

Penguin Magic Podcast
Larry Wilmore - Story Driven Sleight Of Hand - S3E46

Penguin Magic Podcast

Play Episode Listen Later Sep 1, 2022 36:08


Larry Wilmore is an Emmy and Peabody-winning writer, performer, and television producer. When he is not creating hit TV shows, he performs beautiful story-driven sleight of hand magic. He discusses his approach to magic and his relationship with the art form. Nick Locapo stops by the show to discuss the featured product of the week from R Paul Wilson. Before all of that author of the new book Ionia, Magician Princess Secrets Unlock,  Charles Green III, joins the show for Desert Island Magic Books.Larry Wilmore Black On The Air Podcast: https://www.theringer.com/larry-wilmore-black-on-airIonia Magician Princess Secrets Unlocked: https://www.ioniasecrets.com/Quarter Pounder by R. Paul Wilson: https://www.penguinmagic.com/p/10761

Off The Script w/JDfromNY
WWE SmackDown 8/26/22 Review w/JDfromNY | The First REAL MISS For Triple H As SmackDown Is Mediocre BUT Story Driven Going Into Clash At The Castle & MAJOR MAJOR RANT On The Current State Of AEW After Another Woeful Rampage

Off The Script w/JDfromNY

Play Episode Listen Later Aug 27, 2022 137:22


WWE SmackDown 8/26/22 full show review, results, highlights, and livestream post show with JDfromNY on Off The Script. JDfromNY reviews WWE SmackDown for Friday August 26th, 2022. SmackDown was incredibly mediocre as they continue to build towards WWE Clash At The Castle, and an absolute epic call to action rant on the current state of AEW. Also on tonight's WWE SmackDown: Drew McIntyre vs Sami Zayn. A 4 Way Women's Tag Team Match to decide who advances to the Semi-Finals of the WWE Women's Tag Team Title Tournament. The New Day return to answer the Viking Raiders. Ricochet vs Happy Corbin, and Karrion Kross set to appear.  On AEW Rampage, Claudio Castagnoli defends the ROH World Title against Dustin Rhodes in an open challenge. Wardlow defends the AEW TNT Title against Ryan Nemeth. Ruby Soho & Ortiz take on Sammy Guevara and Tay Melo, and exclusive footage of CM Punk vs Jon Moxley and the aftermath from AEW Dynamite.  Join the Off The Script VIP Club: https://www.youtube.com/c/JDfromNY206/join Socials 

Cloud Wars Live with Bob Evans
The Mission to Build an Inclusive, Story-Driven Virtual War Memorial | Anschuetz on Leadership

Cloud Wars Live with Bob Evans

Play Episode Listen Later Aug 11, 2022 36:00


The Big Themes:Introducing Task Force Tribute (TFT): Inspired by a group of military veterans in Chicago who walked 13 miles to honor 13 service members who died during the withdrawal from Afghanistan, TFT comprises a small group of people who are traveling 7,054 miles together, to all corners of the country, one mile for every service member lost during the Global War on Terror.Creating a virtual memorial to those we've lost: During the cross-country trip, TFT will be raising awareness around its intent to collaborate with leading tech companies in the U.S. to build what Christian calls "the first highly inclusive and encompassing virtual war memorial."How listeners can get involved: Christian suggests three actions to take. First, just spend some time learning about the effort and following the journey. Second, make a donation of $70.54, or any amount, to help support the trip and the memorial. Finally, anyone who is a military member or family of a military member, reach out to the TFT team to share your stories.The Big Quote: "So many people don't want to talk about this kind of stuff, because they don't want to talk about themselves. We want to make it clear that this is an opportunity for our military members to talk about the other great women and men that they served with, and the great examples that they saw, and candidly, and provide a ground truth, if you will, to the history that they were all part of making."This episode is brought to you by BMC Software.

Game Pass or Pass
As Dusk Falls, Road 97, Story Driven Adventures Await

Game Pass or Pass

Play Episode Listen Later Aug 9, 2022 40:28


In this dual episode Cory tackled the narrative adventure As Dusk Falls and Basher went on a road trip in Road 97. Two games that are somewhat similar but also very different. As Dusk Falls tells a 6-8 hour story filled with narrative choices and adventures that are quite dark and very gut wrenching at times. While Road 97 also tells a story, its a bit more personal and gives people more insight to their own feelings and beliefs in the current world around us. --- Send in a voice message: https://anchor.fm/game-pass-or-pass/message Support this podcast: https://anchor.fm/game-pass-or-pass/support

Girls Gone WoW
Girls Gone WoW - Show 517 Story Driven Video Games

Girls Gone WoW

Play Episode Listen Later May 16, 2022 120:13


It's another week away from WoW content for us this week and Caz drops in to chat about story driven single player video games, and we think about what WoW might learn from them! Turns into a bit of a nostalgia-fest if I'm honest but it was a great chat and trip down memory lane. You can find Caz on our discord and on Twitter

Driven Not Given Podcast
1 Cooler or 5 Coolers | The Jordan Belfort Story | Driven Not Given Podcast

Driven Not Given Podcast

Play Episode Listen Later Feb 25, 2022 21:18


Story Greenlight with Jeff Bartsch
013. How Story-Driven Content Supports a Creative Business w/ Debi Beard

Story Greenlight with Jeff Bartsch

Play Episode Listen Later Feb 4, 2022 43:11


When is a can of paint more than just a can of paint? Debi Beard of Debi's Design Diary started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi's paint line to their own audiences.But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powered by storytelling. We dig into her content creation strategies, including an incredibly powerful format for using storytelling in tutorial and demonstration videos. Get ready to take notes on how you can put Debi's ideas to use for yourself.Check out Debi's channel at Debi's Design Diary, https://www.youtube.com/c/DebisDesignDiary Learn about DIY Paint at https://diypaint.co/ LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESDebi's top video: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQPlaylist including many of Debi's story-driven videos: My favorite uploads, https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I SHOW NOTES3:39 Jeff explains the uniqueness of what Debi has built4:13 How Debi got started in retail business and struggled to survive5:30 Debi's obstacles to starting on YouTube: extremely introverted, broke, and not tech savvy8:43 How Debi's YouTube channel sold more paint in a few days from one video than a whole week in her physical store!11:27 How Debi moved from selling other people's paint to creating her own line of DIY Paint, and how retailers began approaching HER!14:26 Debi's top-performing video on repainting a velvet sofa: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQ 15:40 Debi discusses wholesale versus retail distributors for DIY Paint and how she gets to support influencers and small businesses18:08 New levels of obstacles18:21 How Debi's business dealt with the Covid pandemic and quadrupled in size! How Debi built community by doing daily livestreams25:16 How Debi uses personal storytelling in her tutorial videos27:40 How the Master Story Framework of desire, obstacle, and transformation fits into tutorials28:20 How Debi tells the story of the furniture itself and mistakes along the way29:40 More detail of adding story into tutorial videos – how Debi intercuts parallel sections of story and demonstration footage using music as support32:08 How Debi's audience responds to story-driven content 36:29 How Debi uses the story of the featured piece to drive the video instead of intercutting another storyline. Helpful for getting more content out quickly.37:58 What's next for DIY Paint and Debi's Design Diary--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself,Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.