Podcasts about brand stories

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik's Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. Tune in to learn Phil's top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that'll help you master the tone of your brand voice without overthinking it!Marketing sucks. Let's learn together. Hit play to discover:‌ ‌Easy ways to weave your story into your marketing without making it about sellingHow to lean into your brand's pillars and avoid stepping out of your lane The secret to turning user-generated content into marketing GOLD!The brands that are CRUSHING it right now (and what you can learn from them)Please rate, review, and subscribe!Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He's currently a Senior Creative Director at Spin Master leading global brands such as Rubik's Cube and Hatchimals, and spends most of his day at play.Timestamps:‌ ‌00:12  Meet Phil Ginther01:32  Phil's business journey03:15  Leaving the daily grind05:22  Joining Spin Master08:11  Know thyself & thy lane10:23  Weaving story into marketing13:29: UGC, Red Bull & Liquid Death17:10  Brand voice exercise22:09  Your action item25:04  Quick-fire questions26:06  Headphone story & outro—

On this episode, host Carol Flagg is joined by Erik Johnson, the VP of Marketing for Harmony Healthcare IT. The company just celebrated its 20th anniversary and he joins the show to talk about how they're using the occasion to tell a bigger brand story — one that celebrates where they've been, but also where they're going.

Im November 2025 schrieb mir Melanie Lukowski auf Instagram. Sie hatte eine Folge meines Podcasts gehört und fragte, ob sie mein Gast sein darf. Mit dabei war ihr Sohn Floris: zum ersten Mal zwei Gäste und ein Jugendlicher bei Lebensgeschichten.Kurz danach kam die nächste Nachricht. Melanie wollte ihr Buch schreiben, und zwar gemeinsam mit mir.Heute, zehn Monate später, erscheint „Der Vogel in meinem Bauch".In dieser Folge erzähle ich, wie diese Zeit für mich als Co-Autorin war. Von Momenten, in denen ich die Luft angehalten habe. Von Vertrauen, das weit über das Buch hinausgeht. Und davon, wie das Erzählen und Schreiben für Melanie ein Stück Heilung wurde.Es ist ein Buch über Schmerz, aber vor allem über Mut. Über eine Mutter, die für ihr Kind einsteht. Über ein zurückhaltendes Mädchen, das zu einer lebensfrohen, starken Frau geworden ist. Und über die Frage, was wir tun können, damit Kinder stark und selbstbewusst durchs Leben gehen und Mobbing gar nicht erst groß werden kann.Hinweis: In dieser Folge spreche ich über Missbrauch und Mobbing.Links:„Der Vogel in meinem Bauch" im Shop des Lebensgeschichten-VerlagsDas Podcast-Gespräch mit Melanie und FlorisMöchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auch auf Lebensgeschichten-Verlag oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunesHat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertestVernetze dich mit mir auf LinkedIn https://www.linkedin.com/in/anja-kuhn-story-queen/ und folge mir auf Instagram https://www.instagram.com/anja_kuhn_official/ und Lebensgeschichten-Verlag https://www.instagram.com/lebensgeschichten_verlag/Kennst du schon mein Buch: Jetzt beginnt der Ernst des Lebens? Kauf es in unserem Online-Shop und erhalte ein signiertes Exemplar sowie wunderschöne Extras oder überall da, wo du sonst deine Bücher kaufst.  Lust auf mehr echte Geschichten? Dann abonniere meinen Newsletter „Zeit für echte Geschichten“Support the show

Send us Fan MailThere's no question that the digital experience has become vital to the overall performance of loyalty programs today, with customers expecting to shop, pay, and redeem points all through an app. For Weigel's, a regional c-store chain with about 90 locations centrally located in East Tennessee, this summer provided an ideal time to get creative with its digital experience. Celebrating its 95th anniversary with what it dubbed the Summer 95 campaign, the company used the Weigel's app and its MyWeigel's Rewards program to ramp up engagement with customers through a combination of gamification, loyalty offers, personalized communications, and fuel rewards. The effort paid off: Weigel's announced last month that its app generated more than 16 million engagements in July alone, representing a 194% increase in engagement from the previous year. Its app users grew by 29%, total app sessions grew by 83%, while its active loyalty membership increased by 12%, and its member spend jumped by 15%. For Jessica Starnes, Director of Loyalty at Weigel's, this type of customer engagement is not limited to just an anniversary celebration, but instead a part of the company's DNA as East Tennessee's hometown convenience store. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_

Most business owners tell their brand story wrong by making themselves the hero of it. Kris Jones, founder of Red Door Stories and co-author of StoryBrand Your Coaching Business with Donald Miller, breaks down how to tell your brand story so your client is the hero and you are the guide. She has shaped messaging for Nike, Adidas, and Jeff Bezos, and she now does it for coaches and consultants. - Why the founder's story you love telling is not the one that grows your business - What a childhood where she was not allowed to speak at the table taught Kris about being visible - The question to ask yourself before you add one more marketing platform If your message changes every time you say it out loud, start here. Check out the full episode page: https://thelituplife.com/post/how-to-tell-your-brand-story-kris-jones Meet Kris Jones: Kris is the founder of Red Door Stories and co-author of StoryBrand Your Coaching Business with Donald Miller. Early in her career she shaped stories for brands like Nike and Adidas and for clients including Jeff Bezos. Today she works with coaches, consultants, and service providers to find the one story only they can tell and turn it into a message their whole business can run on. Connect with Kris: get her free toolkit, The Five StoryBrand Soundbites That Bring You More Clients, at https://www.reddoorstories.com/free-resources and follow her on Instagram at https://www.instagram.com/reddoorstory WAYS TO GO DEEPER Join the BuildHER Community, my monthly space for women building without burnout: https://thelituplife.com/buildher Free Embodied CEO Masterclass: https://thelituplife.com/ceo Follow along on Instagram: https://instagram.com/the_lituplife Prefer video? The Lit Up Life Podcast is on YouTube.

O que está mudando de verdade na fotografia agora?Neste C.A.O.S. Fotográfico, a conversa passa pela fotografia expandida, inteligência artificial, o crescimento da Fujifilm entre fotógrafos mais jovens, a volta do desejo por experiências analógicas e retrô, novas formas de captura 3D e uma questão cada vez mais importante para quem vive da imagem: posicionamento.Falamos também sobre oportunidades concretas de reconhecimento, como o World Sports Photography Awards e o World Food Photography Awards, e sobre como concursos, editais e curadoria podem ampliar autoridade, circulação e oportunidades profissionais.Entre os temas deste episódio:• Fotografia real, híbrida e sintética• O experimento de Gabriela Biló com IA• Os problemas éticos do uso de rostos e imagens de terceiros• Insta360 e as novas experiências de captura espacial• Por que a Fujifilm cresce entre jovens e mulheres• O retorno da fotografia lenta, tátil e imperfeita• Câmeras digitais inspiradas no analógico• Experiências físicas em um mercado cada vez mais digital• Por que posicionamento continua sendo um dos maiores desafios dos fotógrafos• Quando a IA vira concorrente — e quando não vira• O valor de experiências reais que não podem ser sintetizadas• Brand Story 2.0 e a ideia de colocar o cliente como protagonista da narrativa• Foto Talks 20×20 e as transformações constantes da profissãoO C.A.O.S. Fotográfico acompanha as mudanças da fotografia, da tecnologia e do mercado da imagem sem separar aquilo que já está cada vez mais misturado: criação, comportamento, negócio e cultura.A fotografia não está desaparecendo. Está ficando mais difícil de definir.Todos os assuntos mencionados estão aqui:https://www.enfbyleosaldanha.com/postsFotografia Expandidahttps://www.enfbyleosaldanha.com/post/fotografia-expandida-real-hibrida-sintetica-iaPALCO 2026https://www.enfbyleosaldanha.com/post/palco-2026-fotografos-foto-talksLIVRO MARKETING PARA FOTÓGRAFOS 2026https://www.enfbyleosaldanha.com/post/marketing-para-fotografos-2026-livro-atualizadoMAPA R.U.M.O.Leitura individual do momento atual do negócio, oportunidades e próximos passos.https://www.enfbyleosaldanha.com/post/mapa-rumo-individual-presencial-fotografosNARRATIVEMinha experiência com o Narrative Select e a entrada no Ambassador Crew.https://www.enfbyleosaldanha.com/post/narrative-ambassador-crew-ia-fotografia-brasilESSENCIALConteúdo, análises e acompanhamento sobre IA, mercado, branding, negócios e as transformações da fotografia.https://www.enfbyleosaldanha.com/post/fotograf-ia-essencial-ia-negocios-inovacao-fotografosInscreva-se no canal e acompanhe as próximas edições do C.A.O.S. FotográficoBlog:https://www.enfbyleosaldanha.comInstagram Leo Saldanha:@leosaldanha.com.brPatrocínio das melhores plataformas do mercado:https://alboompro.com.br/https://www.fotto.com.br/vender-fotosC.A.O.S. Fotográfico é uma análise sobre criatividade, tecnologia, mercado e negócios da fotografia por Leo Saldanha.

Beth Nydick spent her career behind the camera — the Tonight Show, national TV, producing other people's stories — before realizing she'd stopped creating for herself. In this conversation, she makes the case that podcast guesting is a six-figure sales system, and that getting booked is the easy part nobody should be bragging about. We also get into the thing most video business owners won't admit: we'll build a gorgeous brand story for any client who pays us, and then never make one for ourselves. Key Takeaways Getting booked isn't the win. The interview is where the conversion happens — and that means producing your episode before you show up, not after. Your brand story does three jobs at once: it establishes your origin, your authority, and the transformation people need to see. Most creatives skip straight to educating instead. The fear that keeps you from making your own video isn't about quality — it's ego. You're comparing yourself to peers in your industry who will never be your clients. Name the awkwardness out loud. Telling a host it's your first time doesn't lose the room, it gets them rooting for you. About Beth Nydick Beth Nydick Media exists for the founders and industry leaders who already have momentum but are leaving serious opportunity on the table because attention without architecture is just noise with good lighting. Beth spent two decades inside national television before she built this company around one truth nobody in the digital brand world wants to say out loud: visibility doesn't create authority. What you do with it does. In This Episode [00:00] Welcome to the show! [03:36] Meet Beth Nydick [10:32] Getting Feedback [16:49] Get On Camera [19:10] Brand Story [28:47] AI Video [32:47] Importance of the Interview [33:57] Do The Podcast [43:13] Connect with Beth [44:31] Outro Quotes "Podcast guesting is a six-figure sales system. You are borrowing somebody's audience." — Beth Nydick "Getting on the podcast is the easy part. That's not the hard part. The hard part is actually having an interview that people listen to and take action on." — Beth Nydick "My brand story creates my origin, creates my authority, and creates the transformational story that everyone needs to hear." — Beth Nydick "Ninety-eight percent of those businesses do not have their own brand story." — Ryan Koral "Nobody's gonna save your business. You create your possibility of success, and showing up is always the first step." — Beth Nydick "Everyone talks about it. Be the kind of person that actually does it." — Beth Nydick Guest Links Follow Beth Nydick on IG - DM the word "Ryan" for her podcast listener gift Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join us on Onward Summit Join the Studio Sherpas newsletter

Sebastian ist Gründer der Agentur "schon Hotel" und entwickelt Brand Stories für Tech- und Medizinunternehmen, also Unternehmen, deren Angebot ständig erklärt werden muss und die oft die falschen Kunden anziehen. Sein LinkedIn-Content läuft richtig gut: 45.000 Impressions auf einen einzelnen Post. Das Problem: Aus der Reichweite werden kaum echte Kunden. In dieser Folge lernst du, warum eine klare Brand Story der Hebel für planbares Wachstum ist und wie du aus reiner Sichtbarkeit endlich zahlende Kunden machst.➡️ Bewirb dich auf eine kostenfreie 1:1 Scaling-Session: https://funnels.leadersmedia.de/scaling-session/Arbeite mit mir: https://funnels.leadersmedia.de/mentoring/?utm=youtubeIn dieser Live-Session sprechen wir darüber, wie Sebastian seine Brand-Story-Methode entwickelt hat, warum sein Workshop in 90 Minuten und 48 Stunden Lieferzeit funktioniert und wieso "die richtigen Kunden anziehen" oft nicht das eigentliche Problem ist. Danach gehen wir seinem größten Engpass auf den Grund: virale Reichweite ohne Konvertierung, ein Angebot, das noch nicht klar genug kommuniziert wird, und zu wenig Zeit für Akquise, um sein Umsatzziel von 250.000€ zu erreichen.Ich bin Robert Heineke von Leaders Media und wir machen B2B-Unternehmen skalierbar. In diesem Format berate ich Unternehmer, Berater und Agenturinhaber live zu Angebot, Positionierung und Vertrieb, direkt und ohne Skript.KAPITEL:0:00 Intro0:47 Was ist eine Brand Story? (90-Minuten-Workshop erklärt)12:14 Die falschen Kunden auf LinkedIn - der größte Engpass22:06 Die perfekte Positionierung33:14 Akquise-Realitätscheck: Was 250.000€ wirklich kosten43:31 Der Fahrplan:Unsere aktuellen Case Studies und Testimonials: ⁠⁠⁠⁠https://www.leadersmedia.de⁠⁠⁠⁠Melde dich gerne bei Fragen unter: ⁠⁠⁠⁠https://www.linkedin.com/in/robert-heineke

Warum ist es eigentlich so mutig, die eigene Geschichte zu erzählen? In dieser Folge spreche ich darüber, was Mut für Autorinnen und Autoren wirklich bedeutet – und warum ich überzeugt bin, dass echte Verbindung zwischen Menschen nur entsteht, wenn wir uns wirklich öffnen.Darum geht's in dieser FolgeWarum Mut sich selten im großen Moment zeigt, sondern in den kleinen: im Satz, der wieder gelöscht wird, im Kapitel, das liegen bleibtWarum das Aufschreiben eigener Erlebnisse bedeutet, sie noch einmal zu durchleben – und warum das Kraft kostetDie drei Wege, wie Menschen zu ihrer Geschichte und zu mir findenWarum Reaktionen wie "Das ist aber mutig" oft einen kritischen Unterton tragen – und was das mit denen macht, die sich trauenMein persönliches Bekenntnis: warum ich glaube, dass echte Verbindung nur durch Offenheit entstehtZitat der Folge"Ich bin felsenfest davon überzeugt, dass Menschen sich nur mit uns verbinden können, wenn wir uns wirklich öffnen. Wenn sie spüren, dass wir etwas zurückhalten, können sie das nicht. Dann halten sie sich auch zurück."Wenn du deine eigene Geschichte erzählen möchtest:Du musst dich nicht mutig fühlen, um anzufangen. Der Mut entsteht oft erst im Tun.Wenn dir diese Folge gefallen hat, erzähl gerne jemandem davon, der seine Geschichte noch in sich trägt. Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auch auf Lebensgeschichten-Verlag oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunesHat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertestVernetze dich mit mir auf LinkedIn https://www.linkedin.com/in/anja-kuhn-story-queen/ und folge mir auf Instagram https://www.instagram.com/anja_kuhn_official/ und Lebensgeschichten-Verlag https://www.instagram.com/lebensgeschichten_verlag/Kennst du schon mein Buch: Jetzt beginnt der Ernst des Lebens? Kauf es in unserem Online-Shop und erhalte ein signiertes Exemplar sowie wunderschöne Extras oder überall da, wo du sonst deine Bücher kaufst. Lust auf mehr echte Geschichten? Dann abonniere meinen Newsletter „Zeit für echte Geschichten“.Support the show

Send us Fan MailWhen many brands talk about the customer journey, they are often talking about how their customers interact with their products and services up to the point of purchase. But for DICK'S Sporting Goods, the customer journey is actually an athlete's journey—and that journey doesn't end at the point of purchase. Kate Fedishen, Vice President of Marketing Transformation at DICK'S, notes that as athletes have become more informed about their sports, their expectations have risen. DICK'S in turn continually increases its own expectations about the products and services it delivers to meet its customers'—or athletes', as the company refers to its customers—needs. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_

NERDsery ห้องเรียนคนเนิร์ด ชวน ‘โอ๊ต ปราโมทย์' ผู้ที่ชื่นชอบกล้อง Leica มาโชว์เนิร์ด เขาชื่นชอบการถ่ายภาพและเป็น collector สะสมสมกล้องไลก้าหลายรุ่น มานั่งคุยกันตั้งแต่ความรู้พื้นฐานเกี่ยวกับกล้อง/ Brand Story  / รวมถึงเทคนิคต่างๆ ที่คนเล่นกล้อง Leica เขารู้กัน #SalmonPodcast #NERDsery #ห้องเรียนคนเนิร์ด #Leica #โอ๊ตปราโมทย์ #ไลก้า #กล้อง —-- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com หรือ 083-922-9929 (คุณติ๊ก) Learn more about your ad choices. Visit megaphone.fm/adchoices

In an industry where the patient experience can often feel routine, thoughtful hospitality can make all the difference. Dr. Filosi shares how challenging convention, listening closely, and finding meaningful ways to make patients feel valued helped shape a dental practice built around genuine care and connection.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/hospitality-in-practice/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) From Dentist to Entrepreneur(04:03) The Mindset Shift: Building the Best Practice(06:16) Challenging Conventional Dentistry(09:38) The Inspiration of Unreasonable Hospitality(12:38) Sparks: Turning Patient Stories Into Experiences(19:14) Scaling a Culture of Exceptional Patient Care(27:58) Patient Appreciation Day(34:14) Culture, Hiring, and Brand Storytelling(40:00) Knowing When It's Time to Sell(44:58) The Reset and What Comes Next

Send us Fan MailAlthough online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a landmark 2018 ruling, the industry remains dominated by just a small number of key players.  But the way Shawn Henley approaches his job as Chief Customer Officer for DraftKings—one of the two biggest sports betting apps in the world—is to cast a much wider net beyond his industry. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_

Send us Fan MailAmazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger Amazon product listings.Traffic without conversion gets expensive fast, get a direct listing review and fix the images, keywords, and A+ gaps before more traffic is wasted: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSEO #amazonseller Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon Main Image Clarity and Mobile Readability01:30 – Lifestyle Images and Ideal Customer Profile02:16 – Amazon SEO Keywords, Brand Story, and A+ Content03:43 – Fixing Amazon Listing Indexing and Backend Keywords04:31 – Second Listing Review: Main Image Product Clarity05:43 – Secondary Image Consistency and Mobile Text07:22 – Bullet Points, Keyword Indexing, and Main Image A/B Tests08:03 – A+ Content, Crawlable Text, and Brand Story Links09:39 – Why Listing Images Affect CTR and Conversion Rate-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAs Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by actually listening to what their customers are telling them. Lee spends a considerable amount of time going through customer feedback, while also monitoring how they're engaging with the brand. One of her most important takeaways from listening to this feedback is that Circle K's customers are looking for a seamless experience, whether that's filling up their vehicle with gas or shopping in the convenience store. And this need for simplicity extends to what members want out of the brand's loyalty program, Inner Circle. According to Lee, customers want the loyalty program to fit into the experience they already have when they are shopping and engaging with Circle K.  Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_

Matt Covington, Senior Vice President of Product at BlackCloak, walks through two features recently added to the member application. The first grew out of a question the concierge team fielded often. Members planning family travel to China or Eastern Europe wanted to know what to expect, how to protect their devices, and how to stay safe. That work now sits inside the app as a travel advisory page. A member types in a destination and the advisory breaks risk into the four categories the intel team uses. Physical security, cybersecurity, geopolitical climate, and social climate. A risk score, click to call contact information for US consulates and embassies, and up to the minute incident reports round out the page. The second feature is impersonation protection. Matt Covington describes a voicemail from someone claiming to be Chris Pierson, CEO of BlackCloak, asking for wiring instructions to be changed and $5,000 sent to an individual. Replying to that message to ask whether it is really him produces a yes from whoever is on the other end. Impersonation protection moves the question to a channel the sender did not pick. The member touches a name in the address book, selects the communication channel in question, adds a custom message, and submits. The person being challenged accepts or denies the request through a push notification in the BlackCloak app. The circle of trust reaches past coworkers and immediate family. Matt Covington names a childcare provider, a personal wealth advisor, a private banker, and a key vendor in the supply chain. Members with impersonation protection can create an unlimited number of invitations, and the person invited does not need to be a fully paid up BlackCloak member to respond. Much of the deepfake conversation has centered on Zoom, Teams, and other corporate platforms. Matt Covington argues that attackers are more likely to go after the channel they perceive as unprotected, a personal phone number found online or a social media post that accepts a message. For a security team, the question worth asking is where approval authority for a payment actually sits, and whether the verification step reaches the assistant, the advisor, and the vendor contact too. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Matt Covington, Senior Vice President of Product at BlackCloak On LinkedIn: https://www.linkedin.com/in/mecovington/ RESOURCES Learn more about BlackCloak: https://blackcloak.io Impersonation Protection with circle of trust announcement: https://blackcloak.io/news-media/blackcloak-extends-deepfake-protection-to-the-executives-entire-trusted-circle/ Member Travel Advisory announcement: https://blackcloak.io/news-media/blackcloak-integrates-real-time-defense-and-intelligence-to-close-the-security-coverage-gap-for-executive-teams/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS matt covington, blackcloak, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, digital executive protection, impersonation protection, circle of trust, deepfake, travel advisory, executive travel risk, wire fraud, business email compromise, supply chain risk, concierge cybersecurity, personal cybersecurity

Matt Covington, Senior Vice President of Product at BlackCloak, says the feature exists because CISOs kept asking the same question. Can you help us manage this influx of deepfake media, whether it arrives by email, video, or voicemail. The requests that follow are familiar. Change the billing information on a vendor. Wire me $5,000 to bail me out of jail. Rather than sitting in line with every communication to judge whether a piece of video or audio is fake, BlackCloak gives people a way to establish the authenticity of the message and the sender. Matt Covington walks through it on camera. A suspicious guest joins a Zoom call under a familiar name, camera off. He opens the app, creates a request, selects the medium, adds context, and submits. Biometrics confirm the device owner. The response comes back with identity confirmed and location attached, and the app keeps an audit trail. The news this week is who can be in the circle. A BlackCloak member can invite as many people as they want to connect as part of their trusted network. Personal lawyer, private banker, childcare, dog walker. Matt Covington describes a message arriving on vacation, claiming to be the dog walker and asking for $5,000 for an emergency vet bill, and confirms that scenario is a real thing that has happened. Tracey Moon, Chief Marketing Officer at BlackCloak, joins for the demo. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS Matt Covington, Senior Vice President of Product, BlackCloak On LinkedIn: https://www.linkedin.com/in/mecovington/ Tracey Moon, Chief Marketing Officer, BlackCloak On LinkedIn: https://www.linkedin.com/in/traceymoon/ RESOURCES BlackCloak: https://blackcloak.io/ BlackCloak Extends Deepfake Protection to the Executive's Entire Trusted Circle: https://blackcloak.io/news-media/blackcloak-extends-deepfake-protection-to-the-executives-entire-trusted-circle/ BlackCloak Product Overview: https://blackcloak.io/product/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS matt covington, tracey moon, blackcloak, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, impersonation protection, circle of trust, deepfake, digital executive protection, identity verification, social engineering, executive protection, wire fraud

In this episode of The CEO Project Podcast, host Jim Schleckser speaks with fractional CMO, global keynote speaker, and bestselling author Alison Michaels about building a marketing ecosystem that is aligned, strategic, and scalable. Alison explains why strong marketing starts with more than ads or social media. It requires a clear brand story, a high-performing website, consistent messaging, the right channels, and a customer experience designed around the audience you want to reach. She also shares why many companies struggle when agencies focus on execution without fully understanding the business's revenue drivers. You'll learn how to: Build a connected marketing ecosystem instead of relying on isolated tactics Develop an authentic brand story that resonates with the right customers Decide which marketing channels deserve your time and investment Use people, customer stories, and video to make your brand more relatable Simplify your marketing so you can measure what is actually working Align marketing investments with leads, revenue, and long-term growth Recognize when fractional marketing leadership may be the right fit Alison also explains why "good enough" marketing rarely supports a company's next stage of growth and how elevating your messaging, imagery, customer experience, and overall brand can help attract more discerning, higher-value buyers. If your marketing feels fragmented, difficult to measure, or disconnected from revenue, this conversation will help you identify the gaps. Listen now to learn how a stronger marketing ecosystem and a more authentic brand story can give your company a clearer voice, attract the right audience, and support scalable growth. Check out: 6:42 – Why your website is the foundation of a scalable marketing ecosystem 13:18 – How an authentic brand story helps companies connect with the right customers 20:47 – Why simplifying your marketing makes it easier to measure results About Allison Michels Allison Michels is a Fractional Chief Marketing Officer, global keynote speaker, and 6x bestselling author with 15+ years of experience advising CEOs, founders, and senior leaders across for-profit and nonprofit sectors. Her specialty is building marketing ecosystems that are aligned, strategic, and scalable — helping organizations clarify their voice, attract the right audiences, and launch initiatives that move the needle. A certified John Maxwell trainer, Allison has delivered content for global audiences as large as 20,000, worked alongside John Maxwell on transformational leadership in Paraguay, and built a podcast and conference series that have reached over 100 countries. She is the founder of LAUNCH, a strategic marketing practice helping high-achieving leaders create clarity and increase revenue.

What a company is trying to reach is rarely a certificate. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, treats the destination as the opening question rather than the closing one, and the firm orders its own priorities to match. Business owners first, engineers second, compliance and security people third. What does a secure and compliant business actually look like? It looks like whatever lets that business do what it set out to do. For one company it means entering a regulated industry it has never served. For another it means proving to itself and to an auditor that it is secure enough to work with a partner that will not move without evidence. The framework follows the objective. Before a framework gets named or a control gets selected, someone has to decide whether the trip is worth taking. Michael Parisi puts more than half of that work in the category of psychology, and describes the most fulfilling part as helping someone understand where they actually stand. He comes at it from several sides of the same decision, having spent about fifteen years with the Big Four, five and a half with a cybersecurity standards organization and certification body, and two in a similar role at an audit and attestation firm. How does a company know which route it is on? Steel Patriot Partners narrowed it to five positions and put three questions in front of them under the name Find Your Path. Growth has tapped out and a new industry looks like the way to keep going. Money is already committed to a direction someone else recommended. The decision is settled and the work needs a specialist. The open question is which partners and auditors to trust. Or the team needs sustained support rather than a project with an end date. What makes the answer usable is that the firm has nothing riding on it. Steel Patriot Partners stays agnostic relative to tools, software, and auditors, which keeps the opening question plain. Who do you like, and what do you already have? Personality and culture then carry weight alongside capability. Knowing the route also means knowing where it narrows, so Michael Parisi and CEO Jason Ford both press on what a client has not considered, then on what to watch out for. Sometimes the useful answer points somewhere else entirely. Find Your Path is not a robot, an LLM, or an AI tool, and the point is to give an organization enough value to lower its guard and talk directly. One of Michael Parisi's favorite outcomes is confirming that a company may not need to do the thing it walked in asking about, and when the work sits outside what Steel Patriot Partners handles, the firm connects them with someone who does. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Steel Patriot Partners: https://www.steelpatriotpartners.com Find Your Path, three questions to start: https://www.steelpatriotpartners.com/find-your-path Steel Patriot Partners Insights: https://resources.steelpatriotpartners.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS michael parisi, steel patriot partners, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, find your path, secure and compliant business, business enablement, cybersecurity strategy, grc, governance risk and compliance, agnostic advisory, audit readiness, fedramp, cmmc, entering a regulated market, vendor and partner selection

An attacker who wants to reach an executive often goes through the people around them. Family members, assistants, advisors, and caregivers all carry access and standing, and none of them sit inside the corporate directory. Dr. Chris Pierson, Founder and CEO of BlackCloak, describes digital executive protection as work that comes down to an individual and the circle around that individual. What does BlackCloak actually protect? Corporate executives, boards, the C-suite, and their families, across privacy, personal cybersecurity, home network security, deepfake impersonation, and travel. Dr. Chris Pierson frames impersonation protection and deepfake protection as an answer to someone pretending to be a human being in order to swindle, defraud, or take advantage of a persona. The control point sits with the person rather than the message. What did security teams want to talk about at Black Hat this year? Specifics. Dr. Chris Pierson says the excitement around AI and agentic AI arrived with a demand to dig in and actually talk about it. He recalls standing nearby while BlackCloak SVP of Product Matt Covington explained how the company uses engines, as opposed to the marketing language circulating elsewhere. Two more patterns came through. People want a real relationship with the team behind a product rather than something they plug in and hook up, and Dr. Chris Pierson points to a community at Black Hat that he says has built up considerably over the past four years or so. People also want net new. Version nine of a familiar firewall is becoming a little less exciting, he says, and the sales engineers spent their time on the additive items instead. BlackCloak appears on the 2026 Inc. 5000 for a second consecutive year, and earlier in 2026 it was named to Inc.'s Best Workplaces list in the Security Industry category, also for a second year. Dr. Chris Pierson credits the roughly 150 Cloakers based in the US, the company's own word for its team members, for both. The data matters, the hardware matters, the platform matters, and at the end of it someone clicks, someone allows access, someone does something. That last step is where BlackCloak places its protection. This is a Black Hat USA 2026 Recap. It is a post-event conversation revisiting the week on the ground, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Dr. Chris Pierson, Founder and CEO at BlackCloak On LinkedIn: https://www.linkedin.com/in/drchristopherpierson/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about BlackCloak: https://blackcloak.io Impersonation Protection: https://blackcloak.io/impersonation-protection/ BlackCloak Extends Deepfake Protection to the Executive's Entire Trusted Circle: https://blackcloak.io/news-media/blackcloak-extends-deepfake-protection-to-the-executives-entire-trusted-circle/ BlackCloak Featured on the 2026 Inc. 5000 for Second Consecutive Year: https://blackcloak.io/news-media/blackcloak-featured-on-the-2026-inc-5000-for-second-consecutive-year/ BlackCloak Named to Inc.'s 2026 Best Workplaces List for Second Consecutive Year: https://www.prweb.com/releases/blackcloak-named-to-incs-2026-best-workplaces-list-for-second-consecutive-year-302788730.html Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Dr. Chris Pierson, BlackCloak, Sean Martin, Marco Ciappelli, recap, brand story, brand marketing, marketing podcast, Black Hat USA 2026, digital executive protection, impersonation protection, deepfake protection, circle of trust, executive threat intelligence, travel advisory, human attack surface, Inc. 5000, Cloakers

Kevin Surace, Chief Executive Officer at TokenCore, opens with the attack path he says is doing the most damage right now. A phishing email carries a PDF and no links, so it clears the filters. The domain is one character off from the real one, the site is pixel perfect because AI built both the page and the message, and the employee approves an auth prompt they were already expecting. The code was real and the approval was real. Kevin Surace points out that auth apps and passkeys run over cellular and Wi-Fi, so the prompt has no way to know the request came from ten thousand miles away. Anything a person can read or hand over can be shared, and by his account an attacker needs about thirty seconds of trust to get it. Passkeys moved the target rather than removing it. Kevin Surace counts 39 separate passkey attacks in the wild within two weeks of Microsoft telling customers to migrate, and points to Michael Grafnetter of SpecterOps, who presented passkey and Entra research at Black Hat. He walks through the FIDO2 counter that WebAuthn treats as optional so shared passkeys can move between devices. What changes with TokenCore in the mix is where the proof sits. Kevin Surace describes signing into Entra in under two seconds, both passwordless and ID-less, over secure Bluetooth, with the device carrying no apps and no screen. Proximity holds it within three feet of the computer being logged into, the credential stays bound to the original domain, and fingerprints stay off the network. Agents raise the same question in a new place. Kevin Surace describes a policy where an agent action above a million-dollar check needs a person to approve it, and notes that another agent, a hacked one, or a bad actor can clear that approval just as easily. A biometric gate is what tells you the CFO was actually in the room, which is a governance answer as much as a security one. For CISOs, identity architects, and risk owners, the question worth asking is what an identity program looks like when the proof of a person becomes the control, and how much residual risk that removes from privileged access, financial approvals, and agent workflows. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Kevin Surace, Chief Executive Officer at TokenCore LinkedIn: https://www.linkedin.com/in/ksurace/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about TokenCore: https://www.tokencore.com TokenCore products: https://www.tokencore.com/products Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Kevin Surace, TokenCore, Sean Martin, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, biometric identity, identity assurance, passkey attacks, MFA relay attack, phishing resistant authentication, auth app compromise, FIDO2, WebAuthn, Microsoft Entra, passwordless authentication, agent authorization, privileged access

BlackCloak collected two Inc. recognitions in 2026. The company was named to Inc.'s Best Workplaces list in June, and in August it landed on the Inc. 5000 for a second consecutive year, at a higher position than the first. Founder and CEO Chris Pierson points both at the same two groups, the people who build BlackCloak and the clients and members who rely on it. What does a second Inc. 5000 ranking confirm? Three things, according to Chris Pierson. The company is doing right by its clients and members. The product has found its market. And BlackCloak continues to fill the gap it identified in digital executive protection. He describes an environment doubling consistently year over year, and calls a repeat harder to achieve than a first appearance. The pride he describes belongs to every cloaker, the people building, running, and operating the company day to day. A great idea helps, and so does the right product and the right market, though sustained growth depends on having really amazing people. Chris Pierson ties the Best Workplaces listing to paying attention to team members, doing right by them, and keeping a solid culture and foundation in place so the company can grow. Protect your digital life is the motto, and he says it is what brings both recognitions home for employees, clients, and members alike. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Chris Pierson, Founder and CEO at BlackCloak LinkedIn: https://www.linkedin.com/in/drchristopherpierson/ RESOURCES Learn more about BlackCloak: https://blackcloak.io Inc. 5000 list of America's fastest growing private companies: https://www.inc.com/inc5000/2026 Inc. Best Workplaces list: https://www.inc.com/best-workplaces/2026 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS chris pierson, blackcloak, sean martin, brand story, brand marketing, marketing podcast, brand highlight, black hat usa 2026, inc 5000, inc best workplaces, digital executive protection, executive protection, company culture, category creation, cybersecurity growth, protecting executives and their families

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM's product line, retail strategy, and expansion into the US. For more on NEOM, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

As technology reshapes the creative industry, the qualities that matter most may be the ones that have always been human. Ted Royer shares his perspective on AI, the changing agency model, building brands through listening, and why creativity requires the courage to experiment, fail, and keep moving forward.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-through-change/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:0:00 Introduction to Ted Royer1:40 Folk Devils and the new agency model11:42 AI's Impact on Creative Work and the Value of Human Judgement25:00 Fear, Risk, and Building with Optimism27:47 Brand Purpose, Stakeholder Insight, and Human Connection34:39 Creator Culture and Brand Authenticity40:17 Taste, Experimentation, and Developing Young Creatives50:04 And Then It Just Got Worse: Reflection and Repair58:30 The Future of Creative Teams1:01:15 Rebuilding Identity and Advice to a Younger Self

Steel Patriot Partners lists its priorities in an order much of the cybersecurity industry reverses. Business owners first, engineers second, security and compliance people third. Michael Parisi, Chief Growth Officer, says the sequence is deliberate and shapes how the firm opens a client conversation. The order tracks the path the founders took. Jason Ford, Co-Founder and CEO, started in the late 1990s as a government contractor at the FBI, met FISMA and SAS 70 early, and built a platform for the Treasury that sold savings bonds online before PCI was a standard. He started his first company in 2004, took it through FedRAMP in 2013, and was acquired in 2017 holding 35 to 36 authorizations to operate across multiple agencies. What changes when an advisor is free to answer directly? Parisi spent about 15 years in the Big Four across PwC and Deloitte before joining Steel Patriot Partners. Auditors hold independence, which means watching a decision head the wrong way without steering it. In an advisory seat, he says, telling an organization that its preferred direction falls apart as a business decision becomes part of the work. How does a company find out where it actually stands? Ford says compliance is one outcome among many, sitting alongside operational maturity, better visibility, and integrating AI into DevSecOps. The common gap is not knowing where you sit on your own maturity journey. That finding cuts both ways, and some organizations learn they are further along than they assumed. Buying more tools rarely closes the gap. Ford argues the work is holistic and that each organization is unique, so what fits one may fit another poorly. AI does not settle it either, since a model fed your own assumptions will hand them back. The name follows the same logic. Steel is Pittsburgh, Patriot is Boston, and Partners is the operating model, since Steel Patriot Partners advises, deploys and operates environments alongside the client. Parisi closes by asking anyone weighing a path to verify it as a business decision rather than as an information security purchase or a price comparison. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS Jason Ford, Co-Founder and CEO, Steel Patriot Partners LinkedIn: https://www.linkedin.com/in/jason-ford-5ab206/ Michael Parisi, Chief Growth Officer, Steel Patriot Partners LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Steel Patriot Partners: https://www.steelpatriotpartners.com/ Find Your Path, the qualifier that helps you locate your starting point: https://www.steelpatriotpartners.com/find-your-path ROI Workshop: https://www.steelpatriotpartners.com/roi-workshop ITSPmagazine event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS jason ford, michael parisi, steel patriot partners, marco ciappelli, brand story, brand marketing, marketing podcast, brand spotlight, cybersecurity compliance, grc, fedramp, fisma, cmmc, maturity assessment, cybersecurity advisory, business risk, compliance strategy, security consulting, ai in devsecops, trusted advisor

Espresso in hand at Black Hat USA 2026, Monzy Merza, Co-Founder and CEO of Crogl, gave Marco Ciappelli the read from a week that started Monday. The free download the company announced the week before had drawn a strong community reaction, and a hackathon was running alongside the conversation with people downloading Crogl, hacking on it, and competing in challenges. Merza credits the openness of the approach as much as the product. What do security teams want from AI right now? Sovereignty. Merza describes a movement in which organizations have concluded that any work with AI has to cover privacy and security of the product and of the AI workload itself. Crogl was built as an on-prem product from the very beginning to serve mission critical organizations and critical infrastructure operators with hard requirements, and a larger community is now arriving at the same principles and asking what should be governed. The second shift is operational. The question moved from whether to look at AI to how work stays consistent and repeatable when one model is swapped for another, prompted by outages across model providers and in-house AI services going up and down. Merza describes the arc as a pendulum, from avoiding AI, to human in the loop, to a stretch where autonomy dominated. Crogl customers now run it both interactively and fully autonomously, with the line drawn at the tasks where a human has little reason to sit in the loop. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Monzy Merza, Co-Founder and CEO at Crogl On LinkedIn: https://www.linkedin.com/in/monzymerza/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Crogl: https://www.crogl.com Download Crogl: https://www.crogl.com/download Crogl newsroom: https://www.crogl.com/newsroom Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS monzy merza, crogl, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, sovereign ai, on prem ai, ai governance, security operations, model choice, ai workload security, critical infrastructure, autonomous investigation, human in the loop, free download, hackathon, security community

Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, connects with ITSPmagazine on the floor at Black Hat USA 2026 in Las Vegas. What are buyers asking for now that the RSAC Conference noise has settled? Data. Liu says people have had time to run their own research, look at what vendors offer, and come back using specific keywords and asking for something behind the marketing. Does a more skeptical audience make the conversation harder? Liu describes the opposite. She says people are pushing back on claims they hear, which presses vendors to prove at a higher standard that a technology does what it says it does. Feedback arrives more specific, and the exchange moves from explaining to planning as people ask how a capability could work in their environment. The reply she calls validating is the customer who reports the product did what it was said it would do, giving analysts their time back and helping teams work more efficiently. What makes Black Hat different for a company that works the major events? Ask people what they are looking for and they will tell you. Liu says pain points here are felt daily and described plainly, and that candor is feedback the company works to internalize and make productive. Looking ahead, she says new product releases are coming, with new features and expansions of what customers have responded to, and that Stellar Cyber will share them on its website and on LinkedIn. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Stellar Cyber: https://stellarcyber.ai/ Stellar Cyber on LinkedIn: https://www.linkedin.com/company/stellarcyber Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS lisa liu, stellar cyber, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, security operations, agentic ai, ai in cybersecurity, vendor claims, proof and data, soc analysts, rsac conference, event coverage, las vegas Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michael Parisi, Chief Growth Officer at Steel Patriot Partners, connects with ITSPmagazine on location at Black Hat USA 2026 for a recap of the week. He describes Steel Patriot Partners in the order it sets its priorities. Business owners first, engineers second, compliance and security people third. A consulting and advisory company, he says, but really an engineering firm. What changed at this event? Parisi says the AI slop visible at RSAC Conference died down here, and that people are cutting through the noise and going back to a core group of tools and solutions with the capabilities to address the business challenges AI is creating. Non-human identities sit at the top of that list, the number one concern he heard relative to AI. Organizations recognize the risk and are working out how to solve for it. His observation is that many information security teams do not realize their traditional cybersecurity tools already carry the capabilities to do it. Who are security leaders asking before they decide? People they already know. Parisi describes CISOs going back to the individuals they have had long-term relationships with and sourcing guidance from them before decisions get made. Automation has expanded what can be done, but nobody got more hours in the day to evaluate everything arriving in front of them. The next move he points to is asking the question, either of the engineers at the provider or of a trusted advisor, and getting the configuration aligned to the business outcome it was bought to serve. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Steel Patriot Partners: https://www.steelpatriotpartners.com Find Your Path, three questions to start: https://www.steelpatriotpartners.com/find-your-path Steel Patriot Partners Insights: https://resources.steelpatriotpartners.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS michael parisi, steel patriot partners, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, non-human identities, machine identity, ai risk, security tool configuration, trusted advisor, ciso decision making, cybersecurity engineering, compliance advisory, security tool sprawl, vendor noise Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually changed for the AI SOC this year? Bill Peterson, Senior Director of Product Marketing at Sumo Logic, says it reached the point of getting into production, where a year or so ago the same conversation was about what was coming. Marco Ciappelli puts the count of companies carrying AI SOC in the name at 43, and Bill Peterson says that number strikes him as low. The market is maturing, and Sumo Logic announced its own set of AI SOC products and solutions during the week. The second thing is what a security audience does with it. Hands-on practitioners want to touch it, see it, feel it, and Sumo Logic ran live demos of its products on site. When a technical audience puts hands on a keyboard and tries something, Bill Peterson expects them to take it back to work with them. Production first, then enablement of the practitioners. The third is the pace behind all of it. Most security vendors are SaaS companies running CI/CD and shipping continuously, so three and six month roadmaps and delivery are the norm now and the 12 to 18 month roadmap is gone. Some customers are what Sumo Logic internally calls AI shy, accepting they have to get there while taking a slow and reasoned approach, and Bill Peterson treats that as normal for any technology. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Bill Peterson, Senior Director of Product Marketing at Sumo Logic On LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic Dojo AI: https://www.sumologic.com/solutions/dojo-ai Sumo Logic Dojo AI agent announcements at Black Hat USA 2026, including general availability of the SOC Analyst Agent: https://www.prnewswire.com/news-releases/sumo-logics-new-dojo-ai-agents-investigate-and-resolve-security--cloud-operations-issues-at-machine-speed-302839720.html Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, AI SOC, agentic AI, security operations, Dojo AI, SOC analyst agent, product marketing, CI/CD release cycles, AI adoption, human in the loop, security operations center, market maturity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rain Bennett — award-winning documentary filmmaker and author of The Chief Storytelling Officer — joins Park Howell on the Business of Story to make the case that your brand story doesn't belong to marketing. It belongs to your entire organization. And if no one is governing it, AI is fragmenting it faster than you can fix it. In this episode, Rain introduces his Narrative Operating System (NOS) — a living, governing architecture that threads a single coherent brand story through every department, every touchpoint, and every AI tool you deploy. He explains why the Chief Storytelling Officer is not a communications role but an engagement role, and why the brands winning today built their story alongside their product — never after it. You'll discover: — Why marketing, sales, and HR are telling three different brand stories right now — and what to do about it — How Rain's Narrative Operating System governs story across Vision, Mission, Brand, Product, Marketing, Sales, and Feedback Loops — Why the Chief Storytelling Officer is the most important role most companies haven't created yet — How to extract the story your organization is already living before you try to tell the story you want to tell — Why AI has turned narrative drift from a slow burn into an exponential emergency Rain Bennett is the founder of Elamir, a documentary filmmaking studio producing human stories for the tech industry. His new book, The Chief Storytelling Officer, is available now at rainbennett.com/businessofstory — where listeners can also get a signed copy for $10. Park Howell is the world's leading brand storytelling advisor. For 40 years he has helped organizations grow by up to 600% using his Story Cycle System™. He is the host of the Business of Story — one of the world's top-ranked business storytelling podcasts — and co-creator of StoryCycle Genie®, the AI-powered brand narrative platform. Before you govern your story, know where it stands. Get your free Brand Story Grade — an A+ to F assessment across 14 narrative dimensions — in minutes at storycyclegenie.ai/brand-story-grader. Story on.

Brian Dye, Chief Executive Officer at Corelight, spends Black Hat USA 2026 asking every organization he talks to the same question. What are you doing with AI in the SOC? A year ago, he says, teams thought it was a good idea but were wary of it, and people knew LLMs could produce things without being sure what to do with them. Now he is talking with organizations building their own agents for incident response and for threat hunting, and running their own quality control on the output rather than taking it on faith. What decides how far an agentic SOC workflow can go? The data does. Brian Dye describes a three-legged stool where the model and the agents are only two of the legs. The third is the data going into the workflow, and without the right data the agents hit a headroom of logic. He credits three changes for the shift. Agentic development decomposes an investigation into smaller chunks that can be trusted individually. Time in the saddle has made teams better at separating claims from reality. And organizations now ask the workflow itself what it could not answer and what data it wishes it had. Why does a week like this one matter to product development? Corelight works on translating the network into the right fuel for AI, which means understanding the architecture each customer is building toward, whether that is an in-house SOC, a third party SOC, or a workflow running through their own SOAR or SIEM. Brian Dye also describes the Black Hat NOC as a room where the work looks different. Most security teams look for a needle in a haystack. The NOC team is finding the sharp needle in a stack of dull needles, separating illicit activity from the legitimate malware analysis training running on the same network, while using the room as a multi-vendor playground for new integrations and workflows. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Brian Dye, Chief Executive Officer at Corelight On LinkedIn: https://www.linkedin.com/in/brdye/ RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Corelight: https://corelight.com Corelight blog: https://corelight.com/blog Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS brian dye, corelight, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, agentic ai, ai in the soc, security operations center, network detection and response, threat hunting, incident response, black hat noc, soar, siem, network evidence, agentic workflows Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daniel Bardenstein, CEO and Co-Founder of Manifest Cyber, uses RSAC Conference as a fixed point and compares it to what he is hearing in Las Vegas. The marketing has held its shape. At RSAC Conference, companies with little claim to the label were describing themselves as agentic. Here, he cites a survey referenced in a talk that morning counting 47 AI SOC companies among the vendors on site. What has moved is scrutiny. Practitioners and security leaders are pressing on what differentiates one AI product from another and whether a product is a thin layer built around a frontier model. Bardenstein also reports conversations about open weight models and reduced dependency on frontier lab providers following the OpenAI Hugging Face incident and the White House action on Fable and Mythos. Contracting is shifting as well, with procurement teams adding due diligence and paperwork whenever AI shows up inside a product. Marco Ciappelli raises the question sitting under the label. Agentic AI brought questions about how many agents are running and who owns their identity, and AI SOC suggests an operations center assembled largely from automation. Bardenstein points to narrower use cases teams already trust, including finding vulnerabilities in source code and suggesting patches, then offers his own test for buyers. Does it reduce vulnerabilities, does it reduce false positives, does it deliver faster outcomes and fewer breaches. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Daniel Bardenstein, CEO and Co-Founder at Manifest Cyber On LinkedIn: https://www.linkedin.com/in/bardenstein/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Manifest Cyber: https://www.manifestcyber.com/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS daniel bardenstein, manifest cyber, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, ai soc, agentic ai, ai in cybersecurity, vendor differentiation, open weight models, frontier models, security procurement, ai due diligence, software supply chain security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Qualys returns to Black Hat USA 2026 with an AI Risk Operations Center built around three principles customers have been asking for over the last three years. May Mitchell, Chief Marketing Officer at Qualys, walks through them in order. Detect vulnerabilities at AI speed. Prioritize what surfaces, because not every finding calls for action in the same hour and the sequence follows the workflows a team already runs. Eliminate it through autonomous remediation, then confirm the fix worked. Mitchell also notes that Qualys has been a Black Hat sponsor for over 23 years. What are security teams asking for at AI speed? They want detection to keep pace with disclosure. Mitchell points to InstaScan, the innovation Qualys launched during Black Hat week, which provides continuous scanning and detection. The meetings on the floor have been with customers from across the regions, not only the US. How has the AI conversation shifted since RSAC Conference? It has narrowed to implementation. Mitchell says the messaging moved from AI to agents to autonomous, and that this year the questions are targeted. How do I implement it. How do I get it into the workflows. How do I have governance. The economics of AI sits alongside those questions, with more asked about ROI, since budgets are not rising across the board. That pushes organizations to evaluate their technology stack, consolidate, and look for a single platform that gives complete visibility and gives security leaders something they can take to a board or a CFO. Customization depends on the size of the organization, and larger heterogeneous environments are where Qualys partners come in with risk assessment services, planning, integration, and ongoing management. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST May Mitchell, Chief Marketing Officer at Qualys On LinkedIn: https://www.linkedin.com/in/maymitchell/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Qualys: https://www.qualys.com/ InstaScan announcement: https://www.qualys.com/company/newsroom/news-releases/usa/qualys-launches-instascan-to-detect-vulnerabilities-within-minutes-of-disclosure Agent Insta and scanless detection: https://blog.qualys.com/product-tech/2026/08/03/instascan-agent-insta-scanless-detection ROCon Americas 2026 in Austin: https://www.qualys.com/rocon/2026/americas Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS May Mitchell, Qualys, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, risk operations center, InstaScan, AI speed detection, autonomous remediation, vulnerability management, prioritization, security governance, economics of AI, platform consolidation, cyber risk management, CISO, ROCon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sean Murphy, Field CISO for North America at F5, spent the week behind the scenes at Black Hat USA 2026, in the corridors and at dinner with the CISOs and cybersecurity minded people who fill the halls. Marco Ciappelli caught him at the close of it and asked what the industry learned this year. The answer arrived as three words. Vulnerabilities, and the flattening of the curve between vulnerability, exposure, and exploit. Visibility, because a team cannot defend what it does not know it has. Velocity, which carries the other two. Sean Murphy calls the acceleration a physics problem rather than a technology problem, given the forces and friction now moving through security work. Moore's law is out the window in his framing, and advancement arrives week by week. For a CISO writing a roadmap and defending an investment case for the next six to 18 months, the plan keeps pivoting underneath them. AI shifted just as fast. What was recently understood as hyperscaler sized, built for the largest organizations, is now generative and agentic AI running at the enterprise level, in production rather than in a pilot. That leaves a population question. Agents are identities, non-human identities with permissions and responsibilities, and Sean Murphy points out they are proliferating alongside the human identities already under governance. He also offers a reframe on agents that slip past misconfigured guardrails and go crawling for LLMs and repositories. That is an agent doing exactly what it was told to do, relentlessly, until it succeeds. The work ahead is guardrails and governance over all of that visibility. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Sean Murphy, Field CISO for North America at F5 On LinkedIn: https://www.linkedin.com/in/seanmurphy092009/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about F5: https://www.f5.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Sean Murphy, F5, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, field CISO, agentic AI, non-human identity, AI governance, guardrails, vulnerability management, security visibility, security roadmap, identity and access management, enterprise AI adoption Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rahul Sood has run the application security business at Harness for almost a year. He describes application security as one of the core pillars of the company, part of a vision of building a DevSecOps platform. A year ago Harness publicly announced that security accounted for a quarter of its revenue. Sood says the figure is now considerably higher. The company did not start there. Founder Jyoti Bansal thought about Harness for a decade before founding it, Sood says, after seeing the problem inside one of the largest banks. Harness launched as a DevOps platform, then merged with an API security company Bansal had also funded. The result is a platform that treats security as part of the developer workflow rather than a bolt-on, and covers it from code all the way to runtime. What changes when security lives inside the developer workflow? Developers stop leaving their own tools to chase findings. Harness aggregates results across scanners, deduplicates them, and puts remediation, assignment, and exemption requests in one place. Security teams get the other half of the picture through a policy engine that shows which policies fire on every build, which ones break a build, and where a developer asked for an exception, with a full audit trail behind it. Where is the bottleneck now that AI writes the code? It moved downstream. Sood says nearly every development team is generating more code with AI, while the volume actually reaching users has not risen at the same rate. By his estimate coding is 20 to 30 percent of the software development life cycle, and the remaining 70 to 80 percent happens after the code is written. That includes agents. Harness has extended the platform to support the Agent DLC, with native capabilities for AI evaluation and prompt testing alongside security coverage for agents from code to runtime. Sood points to two differences. The span from code to runtime covers agents while they are built and while they run, and skill scanning and prompt scanning were added to the same scanner already looking for code vulnerabilities rather than shipped as another tool to buy. The operational payoff shows up in release cadence. Sood describes a tier one US bank that maintained 150 separate policies and convened a team to confirm each one had been met before it could launch its banking app. Automating that review removed the meeting, and the bank now runs multiple launches within weeks. With 80 to 90 percent of software now assembled from third-party packages, libraries, and open source components, the same policy engine can block any build that pulls in a package which is end of life or malicious. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Rahul Sood, General Manager, Application Security at Harness On LinkedIn: https://www.linkedin.com/in/rssoods/ RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Harness: https://www.harness.io/ Harness customer case studies: https://www.harness.io/customers Securing the Agent DLC, by Rahul Sood: https://www.harness.io/blog/securing-the-agent-dlc Harness AI Security: https://www.harness.io/products/ai-security Harness Application Security Testing: https://www.harness.io/products/application-security-testing Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS rahul sood, harness, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, application security, devsecops, agent dlc, ai security, api security, policy engine, software supply chain, open source risk, prompt scanning, skill scanning, code to runtime, developer experience, release velocity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Post-quantum cryptography was in conversation after conversation at Black Hat USA 2026, yet Larry Lunetta of HPE walked part of the show floor and counted a single reference to quantum. Where the topic shows up, and where it does not, says something about who is expected to solve it. Why does a problem described in 1994 matter now? Larry Lunetta points to Peter Shor, who asked what would happen to RSA if a different kind of computing technology existed. What changed since then is the trajectory. Five years ago cryptographically relevant quantum computing looked like a 10 to 15 year phenomenon. Larry Lunetta now puts it as soon as three years out, with the original algorithm improved, qubit hardware advancing, and classical supercomputing pulling the timeline in alongside it. The exposure starts before any of that arrives. Larry Lunetta describes harvest now, decrypt later, where an attacker collects RSA-encrypted data today and waits for the machine that can open it. Data that carries no consequence when it leaks this year can be read later, which puts long-lived information like identity records and medical data at the front of the queue rather than in a later phase. HPE puts a three part journey in front of customers. Cryptographically aware asks which data is most sensitive, where it lives, and whether it is protected sufficiently. Cryptographically planning reaches into the refresh cycle, so that new network, server, and storage purchases already implement PQC-relevant algorithms. Cryptographically nimble accounts for the fact that no cryptographically relevant quantum computer exists to test against yet, which makes the ability to change algorithms and firmware quickly part of the design. Who owns the conversation inside the business? Larry Lunetta puts the CISO at the center of gravity, with CIOs becoming aware and boards engaged where GDPR governs customer and private information. His advice for security leaders is to broaden the conversation toward infrastructure and operations, and to make encryption and PQC readiness a question asked during procurement rather than after it. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Larry Lunetta, Vice President, Portfolio Technical Marketing at HPE On LinkedIn: https://www.linkedin.com/in/larryathpe/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas HPE: https://www.hpe.com Post-Quantum Cryptography overview: https://www.hpe.com/us/en/what-is/post-quantum-cryptography.html HPE technology leadership in quantum: https://www.hpe.com/us/en/about/technology-leadership-quantum.html Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS larry lunetta, hpe, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, post-quantum cryptography, pqc, quantum computing, harvest now decrypt later, rsa encryption, cryptographic agility, ciso, crypto agility, nist post-quantum standards, it infrastructure security, encryption, data protection Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why does compliance paperwork fall behind the systems it describes? Because the systems change faster than the documents. Travis Howerton points to cloud native technologies that spin up and down on demand, which makes describing infrastructure in paperwork something that goes out of date instantly. Add new regulation for third party risk, supply chain, zero trust, and privacy, and an approach that was already expensive and frustrating stops being fit for purpose. RegScale answers that with compliance as code. The company went to NIST and helped write the standard that became OSCAL, the Open Security Controls Assessment Language, then built the capability for machines to attest to their own state using it. Paperwork starts writing itself, and CISOs get risk and compliance outcomes as a byproduct of operational excellence rather than as a separate project. Is automating the evidence trail a shortcut? Travis Howerton argues the opposite. It prevents corner cutting, because the alternative is what he calls compliance theater. An old general he worked for described that as a mother-in-law visit, where you clean the house to a ridiculous standard, everybody goes through the dance, and the moment the visit ends the kids destroy the house again. Where should a security team start automating? Start with what hurts. He tells people to think like a surgeon, who opens by asking the patient what is wrong, then work backwards from the pain. There is no easy button, and the honest starting point is the truth about how fast teams will need to react. That pain usually maps to one of three business drivers. Cut cost, or shift the share of budget going to checklist compliance toward tools that buy down risk. Get real-time assurance. Or earn the reps and certs needed to sell into a market, whether that is FedRAMP for government work or PCI for card data. Compressing those timelines by 70 to 80 percent lets a company get to market faster and grow revenue. The results Travis Howerton cites are specific. One large government agency is touting over $100 million in labor savings, and a Department of War customer with a 52-week end-to-end cycle has compressed it by 36 weeks using RegScale technology alongside other integrated tools. Having tripled, doubled, and doubled again over the last three years, RegScale stays focused on the largest and most complex organizations, with international markets and the energy sector on the horizon. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Travis Howerton, Co-Founder and CEO at RegScale LinkedIn: https://www.linkedin.com/in/travishowerton/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas RegScale: https://regscale.com OSCAL, the Open Security Controls Assessment Language: https://pages.nist.gov/OSCAL/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS travis howerton, regscale, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, compliance as code, continuous controls monitoring, oscal, grc engineering, fedramp, fisma, authority to operate, ai agents, risk management, cybersecurity compliance Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

James Pope is on site in Las Vegas more than a week before the doors open. As SOC lead for the Black Hat NOC and Senior Director of Security Product Research and Technical Marketing Engineering at Corelight, his show starts with switches and access points rather than alerts. The team brings in the ISP, the firewall, the switches, and the access points, deploys them across the conference, and then moves into SOC mode. If there is no network, there is nothing to secure. The tooling arrives through partnership rather than sponsorship. James Pope says a company cannot buy or sponsor its way into the NOC, and that the team picks what it wants and fills gaps as it finds them. Cisco covers Umbrella and file malware analytics, Palo Alto Networks provides the firewall and XSIAM as the log aggregator, Arista handles switching and access points, Jamf runs MDM across the registration devices, and Lumen supplies the internet. Corelight is the network visibility layer. That layer carries different weight here than it would inside a company. Asking attendees to install a certificate or an endpoint agent so the NOC can inspect their traffic is a request nearly everyone declines. In most corporate environments the endpoint is one of the richest sources of signal. At Black Hat, visibility into attendee activity comes from network data. A Black Hat positive is malicious activity that is legitimate in context. Attendees pay to learn attack techniques against real targets, and researchers demonstrate new exploits on stage. Those events generate true detections no corporate SOC would ignore. The NOC lets them run rather than killing a paid training exercise or a live demo. So how does the team tell a training exercise from a real attack? It baselines each classroom and spends its time on the outliers. When seventy students in a room run the same attacks against the same destinations, the activity is probably sanctioned. The curriculum is ingested as a JSON file and the system moves through a series of gates, asking whether this is a class, whether multiple sources are reaching the same destination, and whether the attack would be expected in that curriculum. Anything that does not fit comes back for a human. The team informs far more often than it blocks. On the day of the recording, James Pope went to the trade show floor to tell someone that command and control traffic was running from their machine, and handed over logs for their IT and security team. He is not their manager, and what happens next is their call. Illegal activity is treated differently, and a handful of times per show the team asks a room to stop. At Black Hat Asia, traffic from a Corelight sensor showed a double RAT infection on one machine, a single APT running one implant for exfiltration and another for command and control. Working from traffic, James Pope established that the person was a reporter, the region they covered, and the company they worked for. Open source intelligence narrowed it to a single name, registration confirmed the person was on site, and the NOC invited them in. The reporter arrived expecting a product demo. The laptop was reset with everyone present, sessions were revoked, passwords were changed, and the reporter left in a secured state. This year the team opened the Outpost, running real Black Hat network logs from Corelight behind application guardrails, LLM guardrails, and a kill switch, where visitors query the data with text to SQL. Agentic triage stitches alerts into detections and detections into a timeline, and James Pope treats the ability to drill down to raw logs as a requirement rather than a preference. Success is measured largely by what does not happen: no compromise of registration, the switches, or the access points, and people who arrive infected leaving better than they got here. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST James Pope, Senior Director of Security Product Research and Technical Marketing Engineering at Corelight, and SOC lead for the Black Hat NOC RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Corelight: https://corelight.com Corelight blog, including the Black Hat NOC series: https://corelight.com/blog Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS james pope, corelight, sean martin, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, network detection and response, network evidence, security operations center, threat hunting, agentic triage, ai in the soc, conference network security, black hat noc, command and control, incident response Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded on site at Black Hat USA 2026 in Las Vegas, Seth Summersett joins Sean Martin to talk through the volume problem that shapes a modern security operations team. Seth Summersett spent about a decade at the NSA and roughly a decade at Mandiant, finishing there as head of innovation and custom engineering, then a couple of years at Meta supporting business unit level CISOs. He co-founded Embed Security with Jeffrey Johns, who ran the data science team alongside him at Mandiant. The catalyst came from watching a managed service run on human scale day after day. Two analysts and a hundred forwarded phishing emails means someone is choosing which ones to open and carrying the ones they cannot reach. Embed Security sits downstream of existing detection investments, taking signals from SIEM, EDR, identity, and email rather than asking a team to rip and replace what it already runs. What do security analysts actually want from AI in the SOC? According to Seth Summersett, it is not a verdict. Analysts want the work off their plate in a way they can verify, which is why Embed Security built what it calls chain of evidence, showing every question asked and the path to each conclusion. Teams also test it in reverse, running previously dispositioned alerts back through the platform to compare results against their own analysts. The numbers come from a competitive bake off at one of the company's largest clients. Embed Security dispositioned roughly 75% of that client's alerts to the point where the team stopped treating them as primary work, against a daily volume above 10,000 alerts. Why not build this in house? Seth Summersett says the demo is the easy part. What follows is evaluation loops that measure a change across hundreds of thousands of alerts rather than one, governance, and a way to capture organizational knowledge automatically. In regulated sectors, auditors may ask a team to prove how a conclusion was reached and that it holds consistently. There is a people side to this as well. Embed Security has supported a wellness program at BSides across its last two events, backing a calming kit and curriculum for analysts working under incident pressure. Seth Summersett closes with consistency for leaders, since a leader looking at 10% of alerts does not have a full risk profile, and career longevity for analysts who would rather build a long run in security operations than burn out in two or three years. GUEST Seth Summersett, Co-Founder and CEO, Embed Security LinkedIn: https://www.linkedin.com/in/summersett/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Embed Security: https://www.embedsecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS seth summersett, embed security, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, security operations, soc analyst burnout, alert triage, agentic ai security, chain of evidence, siem alert fatigue, edr alerts, ai soc platform, security analyst workflow, build versus buy security ai, security operations governance, threat investigation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Proactive and actionable get used a lot in security, and Michael DeBolt, President and Chief Intelligence Officer at Intel 471, is direct about it. Inside Intel 471, proactive means moving past indicators of compromise, which he describes as temporary, and focusing on adversary behavior instead. Indicators still get blocked. Intent, capability, and motivation are what tell a defender whether they are actually a target. So what is pre-attack intelligence? It is information gathered from inside adversary communities before an attack is launched, built on embedded access to the places where financially motivated actors communicate. DeBolt sets aside the deep and dark web framing, arguing the phrase suggests a space nobody can reach. Mapping it reveals a structured ecosystem of financially motivated cybercrime, with enabling services operating alongside the actors themselves. Why track actors rather than ransomware groups? Because operators move and behaviors stay. Many current groups are staffed by people who ran earlier groups that have since disbanded, and techniques travel with them. A threat hunt built around the behavior holds up whether that person is operating under one banner, another, or on their own. Intel 471 maps techniques to the MITRE framework, which lets a consuming team run threat profiling and decide which actors present more risk than others. The same logic applies to exposure work. An organization scanning its attack surface and finding internet facing vulnerabilities can ask which threat actors are discussing those vulnerabilities, and whether that moves an item to the top of the list. The CISO conversations DeBolt describes land on numbers most security leaders already report on. Mean time to respond, mean time to detect, and alert volume that can absorb half or more of an analyst's day. He uses the phrase decision grade intelligence for intel that informs security operations rather than sitting beside it, with integrations pushing it straight into analyst workflows. Two customer situations show the daily version. Intel 471 helped an organization locate an insider after its own monitoring flagged something unusual. Separately, initial access brokers advertise compromised credentials that feed ransomware operations downstream, and since actors lie and embellish, validating those claims is part of the work. DeBolt closes on a note that sits right next to everyone's AI investment. Credentials, identity, internet facing vulnerabilities, and open remote access tools are still how attackers get in. GUEST Michael DeBolt, President and Chief Intelligence Officer, Intel 471 LinkedIn: https://www.linkedin.com/in/mdebolt/ RESOURCES Black Hat USA 2026 Event Coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Intel 471: https://www.intel471.com/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Michael DeBolt, Intel 471, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, cyber threat intelligence, pre-attack intelligence, adversary behavior, ransomware, initial access brokers, insider threat, MITRE framework, threat hunting, decision grade intelligence, compromised credentials, attack surface, cybercrime underground, Black Hat USA 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded on location at Black Hat USA 2026, Eric Avigdor of Menlo Security describes an adoption pattern he hears in customer conversation after customer conversation. AI makes teams measurably more productive. The guardrails that keep company data inside the business arrive later, if they arrive at all. Eric Avigdor leads product for AI security and data security at Menlo Security, and he splits the problem into two categories that get very different levels of attention. One is how people use AI in the browser, including what data gets pasted into an assistant and how much of that usage anyone knows about. The other is autonomous agents built to run business processes, where the question is how to keep them productive without letting their goals get hijacked. The category Eric Avigdor says compliance teams skip past is the agent that holds sensitive data and internet access at the same time. Read a poisoned web page, take the hidden instruction, and the goal changes. What is the difference between an agent running analysis on an internal database and an agent doing financial analysis at a bank with customer records and web access? One of them can be told to send the data somewhere else. So who owns AI governance? In most companies, nobody does, at least not with authority. Responsibility lands with the endpoint team, the network team, or the browser team, and each one works its own angle. An endpoint team tracks agent traffic on the endpoint and then loses the trail when the agent moves data cloud to cloud. A cloud team has the reverse blind spot. Menlo Agent Runtime Security, or MARS, is built around what an agent actually does rather than what it intends to do. Agent traffic is proxied through the Menlo Security cloud browser, where data masking, indirect prompt injection prevention, and web-based and file-based threat prevention are applied before an incident becomes cleanup work. Browser and web traffic today, MCP traffic next. For regulated organizations, that architecture produces something auditors can use. Logging, dashboarding, and a visual record of what an agent attempted in the real world. Europe has the AI Act. The US has not landed comparable rules yet, and Eric Avigdor says that gap concerns him enough that he is talking with people working to close it. GUEST Eric Avigdor, Vice President of Product, Menlo Security | On LinkedIn: https://www.linkedin.com/in/eric-avigdor-0b561118/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Menlo Security: https://www.menlosecurity.com/ Menlo AI Agent Security: https://www.menlosecurity.com/product/ai-agent-security Menlo AI Adaptive DLP: https://www.menlosecurity.com/product/ai-adaptive-dlp Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS eric avigdor, menlo security, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, mars, menlo agent runtime security, ai agent security, prompt injection, indirect prompt injection, data exfiltration, ai governance, browser security, agentic ai, autonomous agents, shadow ai, data loss prevention, eu ai act, ai compliance, coding agents, mcp security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people know HPE for servers, compute, and storage. David Hughes leads a pillar that gets less attention. He runs the SSE and security business inside HPE Networking, which he says accounts for about a third of the company now that HPE has merged with Juniper, and which organizes into four pillars: campus and branch, data center switching, routing infrastructure, and security. Recorded on location at Black Hat USA 2026, the conversation opens on a balancing act Hughes hears constantly. Customers want to push hard on AI adoption while staying protected and avoiding undue risk. The same tension runs between teams. Networking answers for performance and user experience. Security answers for protecting those users and the company's data. HPE's answer is to embed security thinking into the network itself, making it a sensor and an enforcement point for the security team. What happens when users are no longer only people? The identity question moves to devices, workloads, and agents. Hughes frames it as human and non-human identity, and his position is to take the ZTNA architecture that works for people and adapt it, starting with IoT devices, then workloads, then agents. Put an agent in a sandbox and it sees only the subset of resources it is supposed to reach. How do networking and security teams work from the same picture? Through shared visibility and agentic technology across the management layer. HPE is putting agentic technology into how it manages storage, compute, networks, and security products, then meshing those agents together so a wifi complaint that turns out to be a firewall policy change gets to root cause faster, with automatic remediation as the goal. Hughes also covers post-quantum cryptography, where HPE is moving across all product lines to introduce quantum resistant and quantum safe capabilities in hardware and software, with some launched this year and more coming through the following quarters. The deadline arrives earlier than most calendars suggest, because data harvested today can be decrypted later. Rounding it out: HPE Threat Labs, announced earlier in the year with Mounir Hahad's team from Juniper at its core, and AI focused capabilities on the next generation firewalls covering observability, role based governance over which services employees can use, and session level inspection of prompts and responses. Hughes closes with a direct invitation to CISOs who know HPE for compute and networking and have yet to meet the security team. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST David Hughes, SVP and GM of SASE and Security for Networking at HPE On LinkedIn: https://www.linkedin.com/in/david-hughes-42751636/ RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas HPE: https://www.hpe.com/ HPE Threat Labs: https://www.hpe.com/us/en/hpe-labs/threat-labs.html Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS david hughes, hpe, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, zero trust, ztna, non-human identity, agentic ai, ai security, post-quantum cryptography, network security, sase, sse, hpe threat labs, self-driving network, firewall governance, juniper, iot security, cross domain troubleshooting Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded on location at Black Hat USA 2026 in Las Vegas at the end of day two, Karthik Kannan, Founder and CEO at Anvilogic, walks through a seven year build that reached its original shape this year. The plan from the start was a full security operations platform covering data, the detection engineering process, triage and investigation, and case management. In the shorthand of the category, SIEM and SOAR combined. It arrived in phases. Detection engineering came first, implemented on top of Splunk for most customers, then the data platform expanded into data lakes including Snowflake, Databricks, and Microsoft Azure. Triage and investigation followed over the last two years. In the last year Anvilogic rolled out agents that carry out the work of specific personas, and this year the company launched Blueprints, an orchestrator agent that brings the discrete agents together to run a whole workflow with humans in the loop. What separates a security graph from a frontier model? It knows the environment. Karthik Kannan describes the enterprise security graph as Anvilogic's own model running inside the network, learning the micro environment, with frontier LLMs called on to fill gaps in the macro environment. His argument is that platforms operating as LLM wrappers miss the last mile, because AI on its own reaches 60, 70, or 80 percent of the way if you are lucky. How does a team keep control when agents run the workflow? Through gates, permissions, and a record of what happened. Workflows can be described in plain English, with human gates inserted as often as the team wants. Access controls sit at the persona, organization, and object levels, and activity is audited and logged, which matters to the GRC teams Anvilogic works with. Screens dedicated to what the company calls a maturity score show which feeds are coming in, what kinds of detections exist, and what coverage looks like against the MITRE ATT&CK framework, in a form available to executives and CISOs. Karthik Kannan also points to version 8.0, introduced the week before the event, which includes an Anvilogic MCP Server for connecting to third party tools. Customers are already building their own Blueprint workflows during proofs of concept, including a large life sciences customer Anvilogic expects to feature in a public case study. Karthik Kannan is careful about the claim being made here. This is not a proclamation of an autonomous SOC. It is automation that makes life in a SOC easier and more efficient, adopted at a crawl, walk, run pace, with every step visible along the way. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Karthik Kannan, Founder and CEO at Anvilogic On LinkedIn: https://www.linkedin.com/in/karthikkannan001/ RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Anvilogic: https://www.anvilogic.com Anvilogic 8.0, from onboarding to investigation: https://www.anvilogic.com/learn/anvilogic-8-0-automate-the-soc Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS karthik kannan, anvilogic, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, agentic secops, ai soc platform, enterprise security graph, detection engineering, triage and investigation, blueprints orchestrator agent, mcp server, mitre att&ck coverage, human in the loop automation, siem and soar, security operations, grc audit logs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sean Murphy spent most of the past decade running F5 technology as a customer inside highly regulated environments. He is now about four weeks into the role of Field CISO for North America, and he describes the first month as drinking from a fire hose. Depending on how the math is done, he places F5 among the seven largest cybersecurity companies once BIG-IP is counted as security tooling, with the reasoning running through the CIA triad. Availability is the leg that tends to fall out of the security conversation, and without it there is no resiliency. What changes for a CISO when AI moves from experimentation into production? Sean Murphy points less at speed on its own and more at what he calls the physics behind it. Anyone can build an agent, and people do, which brings shadow AI along for the ride. Forces multiply across speed and scale until the consequences turn existential for some organizations, and governance and visibility land at the feet of the CISO. He argues they should not stop there. Sean Murphy wants a gating step that carries a business justification and a named accountable owner for each agent. His concern is less about who owns what an agent is designed to do and more about who answers for what it does outside that intent. Intention, in his framing, is the new frontier and the new perimeter. What should executive teams understand before approving more agents? Exposure has stopped tracking company size. Adversaries are weaponizing agentic AI, and Sean Murphy describes the curve from vulnerability to exposure to exploit as closed for practical purposes, which removes the hiding places smaller organizations used to count on. Investment in AI innovation needs matching investment in governance and guardrails, or the result surfaces as a data breach or an SEC filing tied to shadow IT and shadow AI. On the technology side, he points to the F5 Application Delivery and Security Platform watching at the customer edge and the regional edge, where AI logic and risk scoring can delay attempts before they reach customer production environments. That delay gives a security team room to detect, respond, recover, and patch on a compressed timeline instead of an almost instantaneous one. It is also why he favors a platform over a set of niche products, with AI risk scoring, runtime analysis, and behavioral alerting in one place a team is trained on. Sean Murphy closes with a story from the customer seat, where F5 protections acquired through Silverline and Shape helped him push off automated botnet attacks and keep the business running, before anyone framed that work as AI. Boards are pressing executive teams on why more is not underway, and his answer is assurance built on capability, with enough friction in place to stay out of the headlines. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Sean Murphy, Field CISO for North America at F5 On LinkedIn: https://www.linkedin.com/in/seanmurphy092009/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about F5: https://www.f5.com F5 AI Security Platform and the SurePath AI acquisition: https://www.f5.com/company/news/press-releases/f5-ai-security-platform-control-enterprise-risk Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Sean Murphy, F5, Sean Martin, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, field CISO, agentic AI, shadow AI, AI governance, agent accountability, application delivery and security platform, AI risk scoring, web application firewall, board reporting, security leadership Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sumedh Thakar joined Qualys as an early software engineer on the scanner, back when a 90-day scan cycle came with another 90 days to fix whatever it found. Twenty-three years later he leads the company, and the number he uses now is 90 seconds. At Black Hat USA 2026 he walks through what that compression asks of security teams. So what has actually changed? The questions have not. Where are my assets, what is my assessment of them, what do I prioritize, and what do I fix. Thakar points at the clock instead, citing a CISA directive that gives government agencies three days and zero-day conversations built around a 24-hour window. Layering dashboards on top of that produces what he calls dashboard tourism when nothing gets fixed at the end of it. Qualys organizes its response around three pillars. AI speed detection compresses the gap between a vendor disclosure and a confirmed finding. Hyper prioritization runs an actual exploit to see whether firewall and EDR controls already block it, cutting a theoretical 1% down to roughly 20% of that 1%. Autonomous remediation applies the fix without routing it through a human first. How far along is autonomous patching already? Qualys has deployed over half a billion patches, 150 million of them in the past 12 months, and 40 million of those went out with no human intervention. Thakar describes a global company with 450,000 employees running the agent for autonomous patching, where the board metric is a maximum four-hour exposure window from the time a patch is released rather than a count of vulnerabilities. He expects the monthly patch cadence to give way as disclosures accelerate. Qualys recently released InstaScan, which Thakar calls scanless scanning, delivering a finding within an hour of a vendor disclosure. A patch reliability score built using AI lets an agent judge whether a patch is dependable and reboot-free before applying it on a laptop. His closing advice to CISOs is to show up as a business partner. The board and the CEO need visibility into potential loss, current spend, and whether risk sits inside an acceptable appetite. For a $500 million business that means pricing what a breach would cost, funding the reduction of an $80 million exposure, and transferring what remains to cyber insurance. His shorthand for the operating model is the ROC alongside the SOC. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Sumedh Thakar, President and CEO at Qualys On LinkedIn: https://www.linkedin.com/in/sumedhthakar/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Qualys: https://www.qualys.com/ InstaScan announcement: https://www.qualys.com/company/newsroom/news-releases/usa/qualys-launches-instascan-to-detect-vulnerabilities-within-minutes-of-disclosure Agent Insta and scanless detection: https://blog.qualys.com/product-tech/2026/08/03/instascan-agent-insta-scanless-detection The Risk Operations Center with Enterprise TruRisk Management: https://blog.qualys.com/product-tech/2024/10/09/qualys-launches-enterprise-trurisk-management-the-industrys-first-cloud-based-risk-operations-center Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Sumedh Thakar, Qualys, Sean Martin, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, autonomous remediation, patch management, vulnerability management, hyper prioritization, AI speed detection, scanless scanning, InstaScan, risk operations center, cyber risk management, zero day remediation, CISO, exposure management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, says the AI noise has been running since RSAC Conference, and that what separates vendors now is whether they can back their claims with data their customers gave them. She came to Black Hat USA 2026 with figures on Agentic Auto Triage. The numbers she cites: up to 19 minutes saved per hour per analyst, up to 1.5 full-time analysts per year, and 99.7 percent agreement with the human analyst. Liu treats the accuracy figure as the one carrying the weight. Reacting at machine speed matters only if the verdicts hold, and she describes security as a low trust industry where the burden of proof sits with the vendor. Stellar Cyber is a security operations platform purpose built for MSPs and lean enterprise teams, offering full cycle, full visibility, unified security operations. Liu says the company builds its business logic around the customer pain point, maximizing the efficiency of the resources a team already has. With alerts climbing as attackers pick up the same AI tools as everyone else, she argues that hiring through the volume is out of reach for most teams. So where does reclaimed time go? Liu says that call belongs to the customer. Reported answers include customer relations, other facets of the job, and expanded roles that analysts never had time for. There is a learning effect too. Analysts can see every step of the decision making behind an AI conclusion and draw lessons from it. For managed service providers, Liu says partner analysts deliver more customized services and take in feedback more productively once their schedules loosen up. Where partners serve very different market segments, platform flexibility carries the load, along with full visibility and automation at machine speed. She also hears a shift on the floor: running many separate vendors creates expensive overlap and leaves gaps, and a single platform approach is becoming industry standard. What comes next? Liu places the industry in a proof stage. More validation is necessary, claims about the Agentic SOC keep arriving, and backing those up with more numbers is a large part of moving forward. AI has been part of the Stellar Cyber logic since the company was founded over 10 years ago, and she says that has not changed. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Stellar Cyber: https://stellarcyber.ai/ Stellar Cyber and M-Theory at Black Hat USA 2026: https://www.businesswire.com/news/home/20260728715036/en/Stellar-Cyber-and-M-Theory-to-Demo-Proof-Based-AI-SOC-at-Black-Hat-USA-2026 Stellar Cyber on LinkedIn: https://www.linkedin.com/company/stellarcyber Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS lisa liu, stellar cyber, sean martin, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, agentic auto triage, agentic soc, alert fatigue, security operations platform, mssp, managed security service provider, soc analyst productivity, ai in security operations, autonomous soc, siem replacement, analyst burnout, human in the loop ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the show floor at Black Hat USA 2026, Marco Ciappelli connected with Dr. Chris Pierson, Founder and CEO at BlackCloak, about a change in where the company draws the line around who gets protected. BlackCloak launched Impersonation Protection several months ago for the C-suite and their families. Clients came back asking for more reach. Why does deepfake risk extend past the executive? Because the people surrounding an executive hold the access attackers want. Pierson lists the trusts and estates attorney, the private wealth manager, the lawyer, the spiritual advisor, the dog walker. Each one is a plausible caller with a legitimate reason to reach out about money, schedules, property, or family. The economics moved too. Pierson contrasts an era when a convincing fake needed something close to a studio operation with what the same result costs now: a laptop, a small sample of audio or video, roughly three minutes of processing, live video and audio. He points to the February 2024 case where a finance employee acted on an impersonated CFO and twenty five million dollars went out the door. The expanded capability lets a member extend coverage across their circle at no cost to the invited contact. Pierson says the platform can now scale to hundreds, thousands, or tens of thousands of individuals at a single company, along with family members and key contacts. The point, as he frames it, is to stop the deepfake where it starts, which is at the human. What changed for executive protection over the past year? Physical and digital stopped being separate programs. Pierson traces that shift to the murder of Brian Thompson, the UnitedHealthcare CEO, and to the questions corporate security teams started asking afterward. Digital breadcrumbs sit on data broker sites and across the deep and dark web, and erasure is unrealistic, which moves the work toward protection rather than removal. That thinking shows up in the product. Members receive travel advisories tied to where they are going, and a CISO can pair a world threat dashboard with cybersecurity guidance for a specific trip. Behind it sits eight years of member data and one of the larger deception networks aimed at individuals, which shows BlackCloak where targeting concentrates, from executive airports to the Olympics to the World Cup. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST Dr. Chris Pierson, Founder and CEO at BlackCloak On LinkedIn: https://www.linkedin.com/in/drchristopherpierson/ RESOURCES Black Hat USA 2026 event coverage from ITSPmagazine: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about BlackCloak: https://blackcloak.io The BlackCloak Digital Executive Protection Platform: https://blackcloak.io/product/ BlackCloak extends deepfake protection to the executive's entire trusted circle: https://blackcloak.io/news-media/blackcloak-extends-deepfake-protection-to-the-executives-entire-trusted-circle/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS chris pierson, blackcloak, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, digital executive protection, impersonation protection, circle of trust, deepfake, executive protection, ciso, data brokers, threat intelligence, travel advisory, social engineering, wire fraud, personal cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Crogl arrived at Black Hat USA 2026 with two announcements behind it. The week before the show, the company made a free download of its AI SOC agent generally available. On the morning of this conversation, it went public with a major global partner tied to the U.S. Department of Defense. Monzy Merza, Co-Founder and CEO of Crogl, ties both back to a position the company took three years ago, which is that customers should control their own data and a security product should be secure. What does sovereignty mean in security operations? Less about geography, more about control and choice. Merza points to the electric utility that wants current AI technology inside an OT environment and historically had one path, which ran through the internet. Crogl is built to run closed off from the internet with its capability intact, which is what critical infrastructure operators, large banks, and defense organizations need to satisfy their own regulators. There is a second reason, and it lands on intellectual property. A large financial institution holds knowledge about its customers that nobody else holds. If an outside party takes that data and builds derivative work from it, the institution has given away something it never intended to sell. Can a sovereign deployment still be flexible? Merza makes the case that it can when the architecture is right. Customers bring whatever model they want, including models they build. Crogl creates a semantic layer across data stores without transforming, normalizing, or moving the data, so a field labeled one way in one data lake connects to its counterpart in the next. Federated querying and federated search were base principles from the start, and the company holds a patent on the approach. One customer runs a hundred terabytes a day across six data lakes. The operational math is where it gets interesting for the business. An analyst who might close ten alerts in a shift can work fifty or sixty when the rest arrive with a verdict and documentation already attached. Risk drops because alerts actually get investigated, audit cycles move faster because the evidence is there when the auditor asks, and cost follows the data rather than the pipeline. The reaction from practitioners is the part Merza keeps returning to. Rather than worrying about being replaced, the people he talks with are glad to skip the seventeen thousandth phishing email and spend that time on a blast radius question they could not get to before. One person went from a fresh install to a submitted investigation report in under ten minutes and posted about it publicly. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Monzy Merza, Co-Founder and CEO of Crogl | On LinkedIn: https://www.linkedin.com/in/monzymerza/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Crogl: https://www.crogl.com Download Crogl: https://www.crogl.com/download Crogl newsroom: https://www.crogl.com/newsroom Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS monzy merza, crogl, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, sovereign ai, ai soc, autonomous investigation, threat hunting, air gapped deployment, ot security, federated search, knowledge graph, alert triage, soc analyst workload, audit evidence, data sovereignty Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Black Hat USA 2026 in Las Vegas, Daniel Bardenstein, CEO and co-founder of Manifest Cyber, starts with a gap his team measured in a survey of security leaders and practitioners. Leadership described one version of what is happening with AI inside the enterprise. The people doing the hands-on work described another. Adoption keeps moving, and security teams are working to catch up. So what is the real risk in AI security? Bardenstein puts less weight on non-determinism than most and more on ordinary poor software security, because AI is software. He walks through the OpenAI and Hugging Face incident, where models got out of sandboxes because the sandboxing was weak and the guardrails were missing. When Hugging Face went to use its own AI to defend and run forensics, the guardrails read the request as cyber activity and declined. That fallback to an open weight model points to why he expects open weight adoption to accelerate. With frontier models, the provider sets the system prompt and treats it as intellectual property, so development teams inherit whatever was decided upstream. Open weight leaves more room to control the system prompt, the training data, and how the model gets deployed. What does it mean to say AI has its own supply chain? Unless an organization controls how training data is sourced, housed, labeled, tagged, and modified, it is relying on something someone else built. Public datasets carry whatever is inside them, including personal and health data, licensing exposure, and material no one examined until models were trained and deployed. Models hosted on public hubs sit in the same category. Two asks come up in most CISO conversations with Manifest Cyber. Visibility is one, and few organizations have an AI inventory covering which models run where, inside which applications, and which agents teams have stood up on their own. Third party risk is the other, since AI is getting built into vendor products whether a buyer asks for it or not. That turns model provenance into a trust question about the vendor. Bardenstein started Manifest Cyber four years ago after responding to Log4Shell from the Pentagon, where the question was where one affected piece of code was running across everything the organization had built and bought. Years later, he finds few security leaders who could answer that question quickly about a poisoned model or dataset. His advice for CISOs is to know what is inside what the organization builds and buys, with particular attention to the parts it does not build. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Daniel Bardenstein, CEO and Co-Founder, Manifest Cyber On LinkedIn: https://www.linkedin.com/in/bardenstein/ RESOURCES View all of our Black Hat USA 2026 coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Learn more about Manifest Cyber: https://www.manifestcyber.com Beyond the Black Box: How AI is Forcing a Rethink of Software Supply Chain (research report): https://www.manifestcyber.com/beyond-the-black-box-ai-report Manifest Cyber on LinkedIn: https://www.linkedin.com/company/manifestcyber/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS daniel bardenstein, manifest cyber, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, ai supply chain security, software supply chain security, ai inventory, shadow ai, third party cyber risk, open weight models, frontier models, model provenance, hugging face, log4shell, ciso, agentic ai, black hat usa 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The evolution from leather-soled shoes of the 19th century to the sneakers people wear today started slowly, then built momentum. Many of the big names in sneakers today got their start surprisingly early in the process. Research: “A Column for the Girls.” Brooklyn Eagle. July 28, 1895. https://www.newspapers.com/image/50411759/?match=1&terms=%22sand%20shoes%22 Barrett, Jennifer. “The History of Adidas and Puma.” Newsweek. March 13, 2008. https://www.newsweek.com/history-adidas-and-puma-86373 Bisno, Adam. “The search for lost X-patents.” USPTO. July 13, 2022. https://www.uspto.gov/blog/the-search-for-lost-x “Brand Story.” Dunlop. https://www.dunlopboots.com/why-dunlop/brand-story Carpenter, Julia. “Adidas vs. Puma: The Family Rift That Shaped the Sportswear Industry.” History. May 6, 2026. https://www.history.com/articles/adidas-puma-rivalry-dassler “Chuck Taylor Converse All Star: The Man Who Made the Shoe.” Indiana Historical Society. https://indianahistory.org/events/chuck-taylor-converse-all-star-the-man-who-made-the-shoe-2/ “The Company.” New Balance. https://www.newbalance.gr/en/etaireia/profil/?__cf_chl_f_tk=TZRFzU2s58Jw3z.lFjWqe.bQmjADyBkIMMpMI4v.Cuk-1783279660-1.0.1.1-sWRq2n.zJUdoWCA6sKXCjtDKIRGvxztpX5Rhq4MRJ4s Cousens, Nico. “Inventions that made the modern running shoe.” Kilburn & Strode. April 17, 2018. Cunliffe, Paul and Lauren Hirst. “Co-founder of £2.5bn brand started out as factory help.” BBC. Oct. 1, 2025. https://www.bbc.com/news/articles/cp8jdlndg0xo Department of Nike Archives. “From Waffle Iron to World Stage: The True Story of the Nike Moon Shoe.” Nike. Sept. 15, 2025. https://about.nike.com/en/magazine/nike-moon-shoe-waffle-iron-true-history “Fashion Notes.” The Times-Union. July 22, 1882. https://www.newspapers.com/image/1275226621/?match=1&terms=%22lawn-tennis%20shoe%22 “The History of the Sneaker.” The Washington Post. May 14, 2002. https://www.washingtonpost.com/archive/lifestyle/2002/05/14/the-history-of-the-sneaker/aa2096d1-a7e2-4427-a324-cb603512722d/ Hunt, Kristin. “11 Comfy Facts About Keds.” Mental Floss. March 26, 2022. https://www.mentalfloss.com/culture/fashion-beauty/11-comfy-facts-about-keds “The Invention of the Iconic Vans Skateboarding Shoe.” The Lemelson Center for the Study of Invention and Innovation.” https://invention.si.edu/invention-stories/invention-iconic-vans-skateboarding-shoe “Journey of an Icon: The History of the Chuck Taylor All Star.” Nike. https://about.nike.com/en/magazine/converse-chuck-taylor-all-star-iconic-sneaker-true-history Keller, Kate. “A Brief History of America’s Obsession With Sneakers.” Smithsonian. May 18, 2018. https://www.smithsonianmag.com/innovation/brief-history-americas-obsession-sneakers-180969116/ Lorge, Barry Steven, Aberdare, Morys George Lyndhurst Bruce, 4th Baron. "tennis". Encyclopedia Britannica, 16 Jun. 2026, https://www.britannica.com/sports/tennis Lou, Michelle. “Nike’s rare ‘Moon Shoe’ is sold for $437,500, shattering the auction record for sneakers.” CNN. July 23, 2019. https://www.cnn.com/style/article/nike-moon-shoe-sold-auction-trnd “Notice! Tennis Players!” Des Moines Register. June 8, 1888. https://www.newspapers.com/image/127760140/?match=1&terms=%22lawn-tennis%20shoe%22 “Off The Wall- Since 1966. The Story Of Vans.” Vans. https://www.vans.com/en-us/about#early-1970s “Patent India Rubber or Gum Elastic Shoes.” Monmouth Democrat. January 22, 1835. https://www.newspapers.com/image/496911351/?match=2&terms=Wait%20Webster “Peachtree Through the Years 1970-2021.” Atlanta Track Club. https://www.atlantatrackclub.org/event-information-history “Plaint of an Old Shoe.” The Boston Globe. Aug. 23, 1894. https://www.newspapers.com/image/430680218/?match=1&terms=sneaker “Plimsoll Draws the Line.” Nautilus International. April 24, 2026. https://www.nautilusint.org/en/news-insight/telegraph/plimsoll-draws-the-line/ “Puma and Adidas' rivalry has divided a small German town for 70 years — here's what it looks like now.” Business Insider. October 2018. https://www.businessinsider.com/how-puma-and-adidas-rivalry-divided-their-founding-town-for-70-years-2018-10 Rickey, Melanie. “Flash of Genius.” The Independent. June 28, 1996. https://www.the-independent.com/life-style/flash-of-genius-1339404.html “Sneakers.” Record-Journal. Aug. 8, 1898. https://www.newspapers.com/image/674954692/?match=6&terms=sneaker “Sneakers Latest in Women’s Wear.” The Battle Creek Enquirer. May 18, 1913. https://www.newspapers.com/image/1044420723/?match=1&terms=sneaker “’Sneakers’ the Things.” L'abeille De La Nouvelle-Orléans (New Orleans Bee). Nov. 11, 1904. https://www.newspapers.com/image/1323250586/?match=1&terms=sneaker “Sneakers – Worldwide.” Statista. https://www.statista.com/outlook/cmo/footwear/sneakers/worldwide Sun, Michael. “‘Everyone owns at least one pair’: $75bn sneaker industry unboxed in Gold Coast exhibition.” The Guardian. Nov. 25, 2023. https://www.theguardian.com/fashion/2023/nov/26/sneakers-unboxed-hota-shoe-exhibition-gold-coast-queensland-australia Tikkanen, Amy. "history of sneakers". Encyclopedia Britannica, 14 Oct. 2024, https://www.britannica.com/topic/history-of-sneakers Turner, Thomas. “The Production and Consumption of Lawn-Tennis Shoes in Late-Victorian Britain.” Journal of British Studies. JULY 2016, Vol. 55, No. 3 (JULY 2016), pp. 474-500. https://www.jstor.org/stable/10.2307/26598891 Turner, Thomas. “The Sports Shoe: A History from Field to Fashion.” Bloomsbury. 2019. Umoh, Ruth. “Here’s how much Nike’s billionaire founder paid for the infamous swoosh logo in 1971.” CNBC. Sept. 5, 2018. https://www.cnbc.com/2018/09/05/heres-how-much-nikes-billionaire-founder-paid-for-its-swoosh-logo.html “Value of the sneakers market worldwide from 2018 to 2030.” Statista. https://www.statista.com/forecasts/1017918/sneakers-market-value-forecast-worldwide/ “Where Basketball was Invented: The History of Basketball.” Springfield College. https://springfield.edu/about/birthplace-of-basketball “40. For a method of attaching leather soles to boots and shoes of India rubber; Wait Webster, city of New York, May 21.” Journal of the Franklin Institute. Volume 14, Issue 6. 1832. Page 391. https://doi.org/10.1016/S0016-0032(32)90275-0. See omnystudio.com/listener for privacy information.