Podcasts about brand stories

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale. You get to decide what works best for you and your brand. Today you're getting an inside look at how one brand does things which will surely spark ideas for you. You can listen to the full episode with Lauren te Velde of Paper Farm Press here: http://prooftoproduct.com/311 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

In this Brand Highlight, Kevin Surace, CEO of TokenCore, catches up on a market that has accelerated faster than even his team expected. Biometric-assured identity has gone from the fringes to the core, and the clearest example is the video call: on Zoom or Teams, there is often no reliable way to know whether the person on screen is real, human, or an AI avatar. Surace points to cases where employees wired money because a synthetic version of their boss appeared to ask for it. That risk is pushing the work outward. Beyond using TokenCore internally, the larger banks are asking how to extend biometric assurance to the customers who move wires, because a phone call no longer confirms who is actually on the line. The goal is to know that it is the right person, on the right domain, within a few feet of the device, and not someone operating from another country. For security leaders, Surace offers direct advice: start moving off MFA and authenticator apps now, since those methods are being compromised constantly. He acknowledges the change is hard, often for cultural reasons more than technical ones, and suggests starting with admins and the people who touch real data before expanding over roughly a year. The upside, he notes, is that employees tend to welcome it, going passwordless or even ID-less and logging into tools like Salesforce in under two seconds. This is a Brand Highlight. A Brand Highlight is a ~5 minute conversation that captures a focused idea, update, or perspective from the guest. Learn more: https://www.studioc60.com/creation#highlight GUEST Kevin Surace, Chief Executive Officer, TokenCore LinkedIn: https://www.linkedin.com/in/ksurace/ RESOURCES Learn more about TokenCore: https://www.tokencore.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Kevin Surace, TokenCore, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, biometric assured identity, identity security, deepfake, AI avatar, video call security, MFA, passwordless, FIDO2, CISO, account takeover, wire fraud, Zoom security, identity assurance Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For most of the internet's life, proving identity has meant proving something you know or something you hold: a password, a code, a text message. Kevin Surace, CEO of TokenCore, argues that era is closing fast. As one of the people who helped invent the AI assistant at General Magic, he has a clear view of why the same technology now makes faces and voices simple to fake. Why isn't MFA enough? Because it protects a weak foundation. A decade-old paper mapped fifteen ways to defeat SMS codes, auth apps, and push approvals. Few attackers bothered with them until platforms like Salesforce and Microsoft made those methods mandatory. Now the attack has moved to where the door is. Surace walks through one of the common methods: an AI-written phishing email from a service you already trust, a PDF, and a pixel-perfect login page generated in moments. The credentials you enter relay to an attacker who is logging into the real site in real time. The push prompt asks if it is you, you approve, and the intruder is inside within minutes. The numbers back it up. Palo Alto Networks Unit 42 found that roughly ninety percent of successful intrusions over the past year involved hacked identity, almost all of them MFA or auth apps. The people compromised had privileged access, which means they had MFA in place. So what actually works? Surace makes the case for biometric-assured identity, a category Gartner projects growing into a twelve billion dollar market. TokenCore ties access to a fingerprint stored only on your device, the exact domain your account lives on, and physical proximity over a short-range wireless link. Look-alike domains never register, remote relays never get close enough, and the company never holds your biometric. The hardware comes as a ring, a portable, or a node about the size of an AirTag, and it is FIDO2 compatible, so it works with existing single sign-on. Most customers go passwordless once it is running. The reaction Surace hears most often from security leaders is that they can finally sleep at night. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Kevin Surace, Chief Executive Officer, TokenCore LinkedIn: https://www.linkedin.com/in/ksurace/ RESOURCES Learn more about TokenCore: https://www.tokencore.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Kevin Surace, TokenCore, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, biometric assured identity, identity security, multi-factor authentication, MFA bypass, phishing resistant authentication, FIDO2, credential theft, passwordless, deepfake, AI security, account takeover, Unit 42, Gartner Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studies in brand building, and what it teaches us about storytelling, category creation, and why the best product doesn't always win. Together, we dig into why optimizing for serendipity beats optimizing for control, why nobody actually cares about your product features, and why treating marketing as a favor to your team might be the most expensive executive mistake of all. About our guest, Michael Londgren Michael Londgren is CMO at Responsive, the category leader in strategic response management - helping companies win more business with faster, trusted responses to RFPs, security questionnaires, and due diligence requests. He joined the company when it was still known as RFPIO and helped lead its rebrand and category creation strategy. Before that, he held senior marketing roles at DocuSign and Ariba. He's also a committed McLaren fan and a reluctant F1 convert who has since gone fully down the rabbit hole. What B2B Marketers Can Learn From Formula 1: Drive to Survive The story was always there — your job is to find it. F1 racing existed for decades before Drive to Survive. The rivalries, the drama, the characters - none of it was invented. What changed was that someone decided to actually tell the story. Ian's point is direct: "In B2B, we do the same exact thing where we just make excuses for ourselves about how boring we are. It's not boring to the people whose life's work it is." Michael connects it to the 15,000 SaaS solutions all competing for a slot in a company's stack of roughly 30: "If you're a standard B2B marketer doing the standard B2B things in a sea of 15,000 competitors, you're not gonna win." The brands that break through aren't the ones with the best features - they're the ones who found a human story worth telling. Don't brief your way to authenticity. Go find the story. Optimize for serendipity, not control. When Drive to Survive's producers started filming, they didn't know what the show would look like. They didn't know if teams would open up. They didn't know what rivalries would emerge. Season 1 was imperfect, messy, and completely riveting. Ian draws the line to B2B: "What people do is they don't do that, because they want to optimize for control. Whereas optimizing for serendipity is a far better strategy." B2B marketing teams script every word, engineer every answer, and then wonder why nobody engages. Michael connects it to something he learned from Keith Krach, co-founder of Ariba: "Luck is when opportunity meets preparation." The grind is still required — you just can't design the outcome. Sometimes the thing that makes the show is the character you didn't plan on finding. Nobody cares about your product. They care about value. Michael puts it plainly: "Let's be honest, nobody cares about the product. They don't." Drive to Survive runs eight seasons and barely covers how the cars actually work. The engineering matters enormously. But it's not the story. The story is the drivers, the rivalries, the decisions, and what it costs to win. Michael connects it directly to Responsive's rebrand from RFPIO: "RFPIO is very product focused. Responsive is a higher value, more interesting concept. Everyone wants to be responsive. That's an aspiration." The lesson for any B2B brand: lead with what the value unlocks, back it with customer voices, and let the product prove itself rather than trying to prove it upfront. Marketing is a strategic imperative, not a favor. Ian heard something on a recent shoot that stuck with him: a senior executive said, "Anything to help marketing." It sounds generous. It's actually the wrong frame entirely. "You're not helping marketing," Ian says. "You're doing the thing that is strategically imperative for our business." He identifies three people any audience most wants to hear from: the CEO (who sets the vision), customers (who validate the value), and anyone inside the organization who happens to be genuinely interesting. Michael adds the Responsive example - a team member who started small-group Coffee Chats with customers, grew them to hundreds of regulars, and became a mini-celebrity in their community: "Identifying who really resonates and putting investment behind that person. That's it." "The future of marketing is customer success — how customers are getting value — and bringing that to life authentically. Back to Drive to Survive: authentic human storytelling within the context of high-stakes racing. That combination is a winning combination." — Michael Londgren Time Stamps [1:33] Meet Michael Londgren, CMO at Responsive [2:25] Why Formula 1: Drive to Survive? [4:15] What Is Drive to Survive, and How Did It Change F1? [6:45] Were You an F1 Fan Before the Show? [8:19] Favorite Team and Driver: McLaren and Lando Norris [11:49] Start With the Easiest Path Into a Story [18:49] Marketing Lesson #1: Without Characters, Your Story Is Already Dead [19:15] Reframing "RFP Teams" as Strategic Response Management [22:00] Marketing Lesson #2: Optimize for Serendipity, Not Control [25:41] Luck Is When Opportunity Meets Preparation [38:19] Brand Story, Product Story, Customer Story — They're Not the Same [29:28] Marketing Lesson #3: Nobody Cares About Your Product [32:37] The Mistakes Drive to Survive Made in Season 1 [34:16] Stop Obsessing Over Launches - Build for the Long Haul [40:37] How to Win in a Sea of 15,000 SaaS Competitors [40:54] Win as a Team, Not Just the Driver [42:26] Marketing Lesson #4: Marketing Is a Strategic Imperative, Not a Favor [47:45] The Three People Your Audience Always Wants to Hear From [49:38] Finding Your Internal Stars: The Coffee Chats Story [50:43] Final Thoughts + Responsive.io Links Connect with Michael on LinkedIn Learn more about Responsive About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In meinem Interview mit Paul Sodamin sprechen wir über das Bergsteigen, die Gefahren und sein Wissen über Schnee und Lawinen. Paul wird als dritter von Drillingen geboren und hat schon früh gelernt, sich durchzubeißen. Als er 12 Jahre alt ist, wird er Mitglied im Alpenverein. Mit 15 beginnt er zu klettern. Er erzählt, dass er sich in der Schule nicht besonders angestrengt hat. Er wollte eigentlich technischer Zeichner werden, beginnt dann aber eine Ausbildung als Chemie-Laborant, die er mit Auszeichnung abschließt. Auch seine Prüfung zum Bergführer schließt er mit Auszeichnung ab. Er merkt sehr schnell, dass er eine große Begabung hat, als Bergführer zu arbeiten und Menschen zu führen. Von den Überstunden als Laborant kauft er sich eine Leica und lernt zu fotografieren. Wir sprechen darüber, wie wir uns kennengelernt haben und was es für uns beide bedeutet hat, gemeinsam den Großglockner zu besteigen. Paul beschreibt das Gefühl, auf den Berg zu gehen und welche Gäste er zu den Gipfeln führt. Er erzählt aber auch, welche Schattenseiten sein Beruf mit sich bringt und wie sich die Menschen verändert haben, die heute zu ihm kommen. Zusätzlich feilt er an seinen Fähigkeiten als Fotograf und hält auf seinen Touren professionell die emotionalen Momente seiner Gäste fest. Paul beginnt, Lawinen zu analysieren. Lawinen sind immer präsent. Seine Arbeit hilft ihm, seine Touren so sicher wie möglich vorzubereiten. Er erzählt aber auch, welche Verletzungen er am Berg hatte und trotzdem weiter geklettert ist. Als ein Arzt ihm prophezeit, dass er nach einer Schulterverletzung nicht mehr auf den Berg gehen kann. Er beschließt: Euch zeige ich es. 2012 erhält er einen Spitznamen: Puiva-Paul, denn da, wo er ist, ist der Pulverschnee. Er at ein Talent, Pulverschnee aufzuspüren und weiß genau, welche Gefahren es bei welchen Bedingungen es gibt. Über Erfolg sprechen wir auch: Erfolg ist für ihn, dass er von immer gesund nach Hause gekommen ist. Er sagt: Wenn du auf den Berg willst, schaffst du es auch. Aber: Du musst Respekt vor dem Berg haben. Am Schluss erzählt er, wie er auf unsere gemeinsame Tour zurückblickt. Willst du mehr über Paul und seine Arbeit erfahren? Dann besuche seine Webseite  und folge ihm auf Instagram Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auf meine Webseite  und Lebensgeschichten-Verlag oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunes Hat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn und folge mir auf Instagram.Support the show

Send us Fan MailWhen Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company's loyalty program, she sees it being driven in part by the fact that she's a self-proclaimed “data nerd.” Before becoming Chief Commercial Officer, Hatcher served as chief of staff to ButcherBox co-founder and CEO Mike Salguero and also led the company's data analytics platform. And as she began looking at the data in 2018, Hatcher could see that ButcherBox was falling into the trap of treating its customers as a “monolith.” “When you get to 200,000 and 300,000 customers, that starts to kind of fall apart because they're not all the same,” Hatcher said. “They have different lifestyles, they have different needs, and their interactions with ButcherBox are different.” 

At Infosecurity Europe 2026, Matt Middleton-Leal, Regional Vice President for Qualys across Northern Europe, joins Sean Martin inside the Risk Operations Center built into the Qualys booth. The premise is blunt: cybersecurity has spent years getting good at measuring risk and almost no time getting good at fixing it. The Risk Operations Center, or ROC, is the Qualys answer to that imbalance. So what is a ROC? It is not a product. Middleton-Leal describes it as an operating model that pulls scattered risk signals together, ranks them by business context and financial impact, and drives them toward remediation. If a SOC looks in the rearview mirror at what already happened, the ROC looks through the windshield at the risk ahead. Why now? Because risk moves at machine speed. In an AI-driven world of frontier models and autonomous agents, Middleton-Leal argues that remediation tied to service desk tickets is already too slow. He shares what happens when a client prepares to deploy tens of thousands of new agents before anyone knows what those agents touch or where their data goes. The example that lands hardest is a number: 62 million risk findings across one client's combined tooling. Middleton-Leal walks through how threat intelligence, business context, and safe exploitability testing collapse that figure to under one percent of fixes that genuinely reduce loss. It is a concrete look at how to prioritize remediation instead of drowning in dashboards. There is a quieter shift underneath it all: financial risk quantification, long reserved for the largest banks, reaching companies that never had the analysts to build it. Working with Richard Seiersen, Chief Risk Technology Officer at Qualys, the company is building ways to answer questions like what a ransomware event would likely cost a business in your sector and region. Middleton-Leal closes with the one place every organization should start, whether they use Qualys or not. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Middleton-Leal, Regional Vice President, Northern Europe, Qualys LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ RESOURCES Qualys: https://www.qualys.com ITSPmagazine Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Richard Seiersen, Chief Risk Technology Officer at Qualys, co-author of "How to Measure Anything in Cybersecurity Risk" Connect with Matt Middleton-Leal on LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Middleton-Leal, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, Risk Operations Center, ROC, risk remediation, cyber risk quantification, exposure management, vulnerability management, Richard Seiersen, AI security risk, Infosecurity Europe 2026, machine speed remediation, security operations Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, Bill Peterson, Senior Director of Product Marketing at Sumo Logic, joins us to unpack a tension every regulated security team knows well. When an incident hits, the business has to keep running. At the same time, regulators expect sensitive data to stay in region. For a long time, those two demands have pulled in opposite directions. Sumo Logic has spent 15 years as a SaaS platform on AWS, processing roughly four exabytes of data a day for around 2,000 customers. The core promise is speed, driving mean time to resolve as low as possible. Peterson frames it in business terms, because the person signing the check wants to know the return, not the bits and bytes. The news from the show is Sumo Logic availability on the AWS European Sovereign Cloud. EU organizations can keep their data in region, handled by EU staff, while still running the full platform for incident response. That turns a painful either/or into a checklist a regulated buyer can complete. Genesys is the first customer live in the sovereign cloud, with payment processor OpenPay preparing to follow. How does this play out for highly regulated industries? Sumo Logic is focused on finance, healthcare, telco, and government, the verticals feeling the most pressure. The path Peterson describes is simple: let Sumo Logic handle incident management, let AWS move and grow the data in region, and check the sovereignty box without giving up operational readiness. Underneath sits a full-featured SIEM and Dojo AI, the agentic approach Sumo Logic launched earlier this year. The goal is not to replace analysts but to keep a human in the loop while handing proven, repetitive work to an agent. Fix one server, confirm the solution, then let an agent patch the other 599 under oversight. A SOC Analyst Agent reaches general availability at Black Hat later this year, alongside an MCP server. On observability, the differentiator is reading both structured and unstructured data without normalizing it first. A zip code is structured; a cryptic web hook error is not. Sumo Logic reads both, which feeds directly into faster time to identify and faster time to resolve. For any leader weighing sovereignty against uptime, Bill Peterson makes a clear case that they can finally live in the same plan. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Bill Peterson, Senior Director of Product Marketing, Sumo Logic LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic on the AWS European Sovereign Cloud (announced at Infosecurity Europe 2026): https://www.sumologic.com/newsroom Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AWS European Sovereign Cloud, data sovereignty, incident response, mean time to resolve, SIEM, security operations, Dojo AI, agentic AI, SOC analyst agent, observability, log analytics, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026, Jeanclaude Toma, Chief Executive Officer of Apricorn, joins Sean Martin to reframe where secure storage fits in the security conversation. After roughly four decades building hardware-encrypted drives, Apricorn wants the market to treat storage as a security decision rather than a hardware afterthought. How does a storage device become a security control? Toma points to the device itself: no one reaches the data without the code. Access requires a PIN entered on the drive, and the encrypted vault stays closed to everyone else. The protection travels with the drive and does not depend on the host system. Apricorn builds to FIPS certification requirements, hardens against environmental stress down to the connector, and tests repeatedly so compliance arrives built in. Why does this matter at the macro scale? Toma joined Apricorn three months ago to expand the portfolio and connect storage to the broader security marketplace, from military, government, and aerospace settings to the enterprise. He also hints at new form factors still under wraps. Listen in to hear why Apricorn treats the business and operations behind the product as seriously as the product itself. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Jeanclaude Toma, Chief Executive Officer, Apricorn LinkedIn: https://www.linkedin.com/in/jeanclaude-toma/ RESOURCES Learn more about Apricorn: https://apricorn.com Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Jeanclaude Toma, Apricorn, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, hardware-encrypted storage, FIPS certified storage, secure data storage, encrypted USB drives, data protection, Infosecurity Europe 2026, secure peripherals, PIN authenticated storage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, VimalRaj Sampathkumar, Head of Technical Operations for the UK and Ireland at ManageEngine, opens with a sharp observation: the market does not lack tools, it lacks tools that work together. After 16 years with the company, he has watched IT and security teams collect software faster than they can connect it. ManageEngine, a division of Zoho Corporation, builds roughly 60 products across endpoint management, IT operations, service management, and identity and access management. The point is not the count. VimalRaj Sampathkumar explains how tight integration lets those products share data, run automations, and power workflows, so a process like joiner-mover-leaver can be shaped to how each organization actually works instead of forced into a template. That same logic carries into cybersecurity. Customers rarely ask for one feature; they ask how to strengthen their posture and reach resilience. ManageEngine answers with solutions that scale from a single tool to a full suite, backed by flexible licensing and an AI roadmap. It is a look at why consolidation, not collection, is becoming the smarter security strategy. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST VimalRaj Sampathkumar, Head of Technical Operations, UK & Ireland, ManageEngine LinkedIn: https://www.linkedin.com/in/zenandzipfiles/ RESOURCES Learn more about ManageEngine: https://www.manageengine.com Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS VimalRaj Sampathkumar, ManageEngine, Zoho Corporation, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, IT management, IT security, endpoint management, identity and access management, IT operations, integration, consolidation, cyber resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Weihnachten ist das Fest der Erwartungen. Und damit manchmal auch das Fest der Überraschungen, der Reibung, der unerwarteten Momente. Genau diese Momente sind es, die wirklich bleiben – Jahre später, wenn man Zimtgeruch in der Luft riecht und plötzlich wieder mittendrin ist.In dieser Folge starten wir eine Einladung: Wir suchen deine Weihnachtsgeschichte. Nicht die perfekte, sondern die echte. Für unser erstes Buch der Reihe „Echte Geschichten", das im November 2026 erscheint.Was wir suchenFür den ersten Band der Buchreihe „Echte Geschichten" sucht der Lebensgeschichten-Verlag 20 bis 30 selbstverfasste, selbst erlebte Weihnachtsgeschichten von echten Menschen. Heiter, nachdenklich, melancholisch, überraschend – alles ist willkommen. Was zählt: Die Geschichte muss wahr sein.Mögliche Themen und Ausgangspunkte:Das unvergessliche Weihnachtserlebnis aus der KindheitDas erste Weihnachten fern der Heimat oder in einem neuen LandEine Feier, bei der alles schiefgelaufen ist – und die man heute noch liebtEine zufällige Begegnung in der Weihnachtszeit, die etwas verändert hatDas Geschenk, das alles anders gemacht hatDas erste Weihnachten nach einem VerlustDie Liste ist nicht abschließend. Wenn du eine Geschichte trägst, die nicht hier steht, aber wahr ist und bewegt – dann ist sie genau richtig.Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auch auf meine Lebensgeschichten-Verlag oder vereinbare direkt einen Termin mit mir.Hier findest du alle Details zur AusschreibungVerpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunesHat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn und folge mir auf InstagramSupport the show

Something has changed at the board level. Recorded in the media room at Infosecurity Europe 2026 in London, Ian Schenkel, VP Sales, EMEA & APAC of Intel 471, describes directors who no longer take security on faith. After a year of headline breaches from Jaguar Land Rover to Marks and Spencer and the Co-op, leadership wants proof rather than promises. What does the board actually want to know? A straight answer to one question: are we okay? Ian Schenkel starts with geopolitics. Nation-state activity, supply chain exposure, and shifting global markets all shape whether a business can keep running. Threat intelligence becomes the early warning system leaders use to decide where to move and which actors have a history of targeting their industry. The next question gets personal. Does this affect us? Have we already been hit? This is where Intel 471 leans on retroactive threat detection. When new indicators of compromise surface, an analyst can build detection queries in seconds against a SIEM, SOAR tool, SentinelOne, Microsoft, or Palo Alto, then report back to the board with a clear answer. How does intelligence reach the board without getting lost in the weeds? It travels as a story the board can act on. Intel 471 pulls its three core areas, cyber threat intelligence, attack surface management, and threat hunting, into a single report that scales from an executive summary to a detailed account of what was found and neutralized. The stories make it real. During merger rumors, an attacker registered a look-alike domain and emailed employees from it. In another case, Intel 471 warned an organization it did not yet work with about a politically motivated actor that was openly discussing it. The value is the early signal, long before perimeter and endpoint defenses ever engage. Sometimes the right move is not technical at all. It might be briefing executives on targeted ransomware or reminding employees to stay alert against the email that has not arrived yet. The throughline, as Ian Schenkel frames it, is prevention over reaction, and a board finally asking the right questions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ian Schenkel, VP Sales, EMEA & APAC, Intel 471 LinkedIn: https://www.linkedin.com/in/ianschenkel/ RESOURCES Learn more about Intel 471: https://www.intel471.com Connect with Ian Schenkel on LinkedIn: https://www.linkedin.com/in/ianschenkel/ Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Ian Schenkel, Intel 471, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, cyber threat intelligence, threat hunting, attack surface management, board reporting, geopolitical intelligence, early warning system, indicators of compromise, retroactive threat detection, business resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great marketing isn't about saying more—it's about understanding more. In this episode, Diane DiCarlo shares why customer insight is a competitive advantage, how curiosity leads to better strategy, and what organizations can learn when they take the time to listen.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/curiosity-first/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Meet Diane DiCarlo(05:13) From In-House Marketer to Consultant(09:40) Talking to the Right Audience(15:25) Marketing Isn't Always the Problem (20:15) People Buy Emotionally, Then Defend Logically(25:52) The Surprises Hidden in Surveys(31:18) Common Mistakes Marketers Make(35:23) Marketing in the Age of AI(40:42) Learning That Not Everyone Thinks Like You(42:33) The Free Birding Chapter(45:00) Let Go of the Five-Year Plan

Send us Fan MailAs one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which ground travel to a halt—airline rewards programs became arguably more important than ever, as airlines across the world sought to get people flying again.  But according to Byron Kelly, Director of Loyalty at WestJet, the Canadian airline was getting more traction out of its WestJet RBC Mastercard, its co-brand credit card with Royal Bank of Canada, for purchases made on everything outside of travel.  “There were months where airlines were getting more money in cash receipts from their co-brand credit card spend than they were in ticket sales because nobody was buying tickets,” he said. “So, COVID wasn't a blessing for anyone but in some ways for loyalty programs it's shined a bit of a spotlight on the value, and I think helped accelerate acceptance of the value of the programs in some ways coming out of COVID.” 

At Infosecurity Europe in London, Pete Hannah, VP of Sales for Western Europe at Object First, joins Sean Martin to reframe a question many organizations still get wrong. The issue is not only how to keep ransomware out, but how quickly you can recover once it gets in. With Europe's regulatory landscape tightening, that distinction is becoming the difference between disruption and disaster. What does the UK Cyber Security and Resilience Bill actually demand? According to Pete Hannah, it reads less like a checklist and more like an operational resilience standard. It expects organizations to manage threats, prove they have tested their recovery plans, and treat resilience as a board-level responsibility with real financial penalties. More than ninety percent of the bill already applies in practice, so waiting for it to become law is a risk in itself. Why do backups matter so much? Because more than ninety percent of cyberattacks target them first. Pete Hannah explains that "immutable" has become a marketing word, and the meaningful test is whether anyone still holds the access to destroy protected data. Object First answers that with absolute immutability, independently tested, with zero destructive access for admins or compromised accounts. That protection is purpose-built for Veeam environments through the Ootbi appliance, the resilient bunker that stays standing even when every password is known and every other system is compromised. When recovery is guaranteed, teams stop worrying about whether they will recover and focus instead on how fast. How does a stretched IT team adopt this without adding overhead? Pete Hannah describes deployment as taking the appliance out of the box, racking it, connecting it, and pointing backups at it. For boards and CISOs under budget and resource pressure, simplicity is the selling point. It is easy to manage, easy to prove, and dependable when it matters. The proof is in the field. Pete Hannah shares stories of customers who survived worst-case scenarios because Object First was the only thing left standing, and one who tracked him down simply to say thank you. In an era where AI is accelerating attacks and a single compromised password has bankrupted companies, knowing you can recover is the new definition of good enough. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Pete Hannah, VP of Sales, Western Europe, Object First LinkedIn: https://www.linkedin.com/in/peterhannah/ RESOURCES Learn more about Object First: https://objectfirst.com Ootbi by Object First (Out-of-the-Box Immutability): https://objectfirst.com Watch: Anthony Cusimano of Object First at RSAC Conference: https://youtu.be/LMWuZ_NH1lA Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Pete Hannah, Object First, Ootbi, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, immutable backup storage, ransomware recovery, Veeam backup, absolute immutability, Cyber Security and Resilience Bill, cyber resilience, data protection, operational resilience, backup and recovery, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, Matt Ellison, Director of Sales Engineering EMEA & APAC at Corelight, joins Sean Martin to unpack the visibility gap widening across security operations. The SOC is either drowning in data or missing the data that matters most. Corelight, custodian of the open-source Zeek project, builds a platform that turns raw network traffic into evidence teams can actually use. Why do today's most evasive attacks slip past endpoint detection? Because they are designed to. Ellison points to typhoon-style campaigns staged from network and hardware devices specifically to avoid EDR. When a platform sees all of the network traffic moving backwards and forwards, those moves stop being invisible. Seeing more is only half the battle. Ellison describes teams trapped by a fear of missing something, switching on every "just in case" detection until alert volume becomes its own crisis. The real question shifts from "what fired" to "what does this actually mean for my environment." How do you investigate a detection you cannot see inside? A black box hands down a verdict with no evidence behind it. Corelight takes an open approach, exposing the data behind every conclusion so analysts can follow a flow to its root cause and apply the one thing no vendor ships: their own knowledge of the network. The proof tends to show up fast. Ellison recalls a proof of value where, within thirty minutes, the team surfaced sensitive information moving unencrypted across the network. Other finds are smaller but telling, like a finance team's certificate using a weak cipher. Corelight even names its catch-all logs plainly, the "weird" log and the "unknown" log. Visibility feeds compliance too. Frameworks like NIS2, DORA, and GDPR demand evidence, not a tool humming in the corner that no one reviews. Ellison previews a coming release that adds asset classification, identifying every device on the network and explaining the why behind it. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Ellison, Director of Sales Engineering EMEA & APAC, Corelight LinkedIn: https://www.linkedin.com/in/matthewrellison/ RESOURCES Learn more about Corelight, including customer stories: https://corelight.com Zeek, the open-source NDR project Corelight maintains: https://zeek.org Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Ellison, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, network detection and response, NDR, Zeek, open source security, network visibility, threat hunting, SOC alert fatigue, EDR evasion, encrypted traffic analysis, NIS2, DORA, GDPR, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In meinem Interview mit Magnus Trinkwalder sprechen wir über die Textilproduktion in Deutschland, über Haltung und über gesellschaftliche Herausforderungen.Magnus ist die zweite Generation der letzten Textilmanufaktur Augsburgs: MANOMAMA. Dabei hat er als Junge davon geträumt, Physiker zu werden. Dann dachte er daran, Koch zu sein oder Eishockey-Profi zu werden. Irgendwann beschließt er, in das Familienunternehmen einzusteigen, obwohl ihn seine Mutter davon abhalten wollte. Nach der Schule beginnt er mit einer Ausbildung im Unternehmen und weiß nach sechs Monaten: Das will ich!Die Eltern von Magnus gründeten vor rund dreißig Jahren eine Werbeagentur, die erfolgreich läuft. Bis seine Mutter beschließt, einen anderen Weg einzuschlagen. Sie gründen ein Unternehmen, das einen Sinn hat und beginnen, Textilien zu entwerfen, in Augsburg zu produzieren. Sie stellen Menschen ein, die einen Weg in den Arbeitsmarkt suchen und bauen eine nachhaltige Wertschöpfungskette auf, die auf Regionalität setzt. Von einfachen Produkten wie Unterwäsche und Stofftieren entwickeln sie ihr Portfolio weiter zu Taschen, Jeans, Hemden und T-Shirts.Magnus engagiert sich auch politisch und zeigt Haltung. Er entwickelt ein Bild mit klarer Aussage „FCKAVD" und stellt es als neue Jeans auf Social Media online. Der Beitrag geht viral und nach kurzer Zeit ist aus dem Bild ein neues Produkt geworden, das bereits in vielen hundert Exemplaren vorbestellt wurde.Wir sprechen über Herausforderungen, Trends, über MANOMAMA und das, was ein Produkt der Marke ausmacht. Außerdem erzählt er, wie das Unternehmen Nachhaltigkeit lebt – zum Beispiel mit Upcycling von Kleidungsstücken und alten LKW-Planen – und was Erfolg für ihn bedeutet. Und dann sprechen wir noch über Haltung, Generationen und was ihm als Unternehmer und Mensch am Herzen liegt.Willst du mehr über Magnus und seine Arbeit erfahren? Dann besuche die Webseite von MANOMAMA und verlinke dich mit ihm auf LinkedIn Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auch auf Lebensgeschichten-Verlag oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunesHat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn und folge mir auf Instagram.Support the show

Send us Fan MailWhen Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant. Launched nationally two months earlier in tandem with the launch of the company's new app, Bundt Rewards was a loyalty program in name only, as McMillen describes it. “We went national in September of 2024, but we literally didn't have an onboarding series, and we didn't even have offers,” she said. “So, we launched this loyalty program, and nobody did anything with it.” For Nothing Bundt Cakes, her expertise came at the right time. McMillen first established herself in the loyalty industry in 1998, at age 27, when she launched Blockbuster Awards, the rewards program for the iconic video rental chain, Blockbuster. 

Every night, while most of us are asleep, something incredible is happening beneath the ocean's surface. Countless marine creatures rise up from the cold, dark depths of the open ocean to its surface waters — and almost nobody knows it's happening. Almost nobody.My guest today is Jeff Milisen — marine biologist, underwater photographer, and the go-to written authority on blackwater diving. If you want to understand what's living in the open ocean at night, his Field Guide to Blackwater Diving in Hawaii is the book. Full stop. As the blackwater diving community has exploded around the world — from Hawaii and Florida to the Philippines, Japan, and Indonesia — Jeff's work has become the reference everyone turns to. We're working together on the second edition right now, and I wanted to sit down with him and let you hear what makes this world so hard to walk away from. ★ Support this podcast on Patreon ★

Send us Fan MailWyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fierce in the travel hospitality industry, even for a company like Wyndham that has built a massive global footprint. As the competitive landscape continues to change and grow, Wyndham remains successful by staying focused on two core constituencies.  “A key pillar to our success is providing our franchisees with industry leading technology, as well as our massive scale to drive efficiencies across their business model to maximize their profitability,” said Michael Shiwdin, Group VP, Integrated Brand Marketing, Loyalty & Digital at Wyndham. “Second is really being laser focused on the consumer.” 

Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing?In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rachel Lee and verbal identity specialist Emily McGregor.Real client stories, real gaps they've seen, and the tests you can run right now to find out if your brand is actually distinct or just looks that way from the inside.We cover why hiding behind credentials is repelling the exact clients you want, what happens when your personality and your website are total strangers to each other, why your 404 page and confirmation emails are doing more damage than you think, and how to figure out if your brand would still be recognizable with your name stripped out of it.-Often, I see businesses hit a wall when it comes to their offerings and brands not complementing or building on each other to the point of brand cannibalization. So, The Brand Scaling Tool was born to find the best solution for your mix and goals. Get direction right up front based on where you're at today:https://www.badasserybyb.com/brand-scaling-03:57 Brand Story vs Website06:55 Common Disconnect Patterns15:40 Spotting Misalignment Fast18:45 Messaging vs Visuals - The Correct Order23:50 Going Too Zany30:47 Visual Style Glue35:35 Cheat Sheets That Work43:51 Brand Style Guidelines46:22 Micro Touchpoints Build Trust53:15 Founder Led Brand Transition56:52 Case Study Sports Bra Reposition01:02:50 Quick Tests For Distinctiveness-5 episodes to binge on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠⁠⁠with Amy Heidersbach & Melissa Eaton-Reach out to guest speaker Emily McGregor:Penguin Cat Creative | Scrappy Ads.Io | McGregor.Cool | Instagram | LinkedInReach out to guest speaker Rachel Lee:LinkedIn | NeoGenesis | Rachel Lee Website | InstagramFollow Beatrice Gutknecht:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick⁠

Build Your Brand Your brand is about standing out, not just getting noticed. In this compelling episode of Influential Voices of Authority, host Erik K. Johnson sits down with distinguished branding expert Gerry Foster. Together, they unravel the real secrets to building an unmistakable authority brand that attracts clients, creates opportunity, and establishes thought leadership... especially for coaches, consultants, and service-based entrepreneurs eager to escape obscurity.   Important Links: Connect with Gerry: www.gerryfosterbranding.com https://www.linkedin.com/in/gerryfoster/ https://www.facebook.com/gerry.foster.397 https://www.instagram.com/gerryfosterbigbrandman/ https://www.youtube.com/@GerryFosterBranding   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Welcome and Introduction to Gerry Foster 00:23 Launching the Big Brand Formula Podcast 01:12 How Podcasting Signals Authority 02:04 From Service to Authority Branding 03:00 Making Yourself Memorable 04:05 Gerry's Branding Roots: USC, P&G, and Going Solo 05:15 Confidence Beyond Corporate Backing 06:13 Learning Through Adversity and Bankruptcy 08:04 Creating the Big Brand Formula and Bootcamp 09:28 The Costly Myth of Visibility Without Differentiation 10:15 Transforming a Health Coach's Brand Story 11:13 Branding the "Invisible" to Attract More Clients 12:28 Uncovering Genius and Frameworks for Authority 13:52 Get Known, Get Found, Get Paid—The True Branding Sequence 15:37 The Right Sequence: Brand, Market, Sell 16:32 Deep-Dive Identity Work for Clarity and Confidence 17:05 Helping Energy Healers Find Their Unique Value 18:43 The Secret Sauce: Purpose Before Marketing 20:12 Crafting a "Me Only" Statement 22:11 Beware of "Me Too"—The Power of Category of One 22:33 Harnessing AI as a Supplement, Not a Solution 23:47 The Big Brand Quiz: A Game-Changer for Entrepreneurs 25:51 Lessons from Three Bankruptcies: Seek Wisdom Early 27:17 Why Corporate Branding Doesn't Translate to Services 28:00 The Power of Visibility Through Podcasting and Stages 28:47 Closing Thoughts and Next Steps   Key Takeaways: - Authority Begins with Differentiation Gerry Foster reveals that successful entrepreneurs become category leaders by uncovering what truly makes them unique, not by copying industry giants or relying solely on visibility. Standing out is more important than simply being seen.   - Podcasting as an Authority Amplifier A podcast is more than content—it signals expertise, builds trust, and becomes an entry point for future clients and speaking opportunities. Gerry shares how his own podcast, the Big Brand Formula, consistently attracted attention and grew his authority.   - Overcoming the Invisible Barrier Branding services, not just products, requires identifying "the invisible"—your values, delivery framework, and client impact. The right brand inspires marketing that actually works.   - From Crisis to Clarity Three bankruptcies didn't break Gerry. Instead, they pushed him to develop frameworks, boot camps, and a proven system for helping other entrepreneurs blaze their path to authority.   - Actionable Tools for Brand Builders Gerry's free online tool, the Big Brand Quiz, gives instant feedback on 25 critical branding elements so you can spot opportunities and blind spots for your business.   Episode Highlights: Why respected experts are still overlooked and how to shift from being "one of many" to "the one" clients choose Real-life client transformations, like the health coach and the energy healer, who broke through crowded markets using Gerry's authority branding method Common branding mistakes: Visibility vs. Differentiation, following product branding strategies, and the danger of undervaluing your own story   Discover your unique brand strengths Take Gerry Foster's Big Brand Quiz now and identify exactly where you stand in your brand journey. Take the Brand Quiz here: Website: https://bigbrandquiz.com   Ready to strategically grow your podcast authority? Want to turn your content and voice into a true authority engine?   Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Next Week: We'll talk with Vocal Leadership and Communication Coach Dr. Leslie Baylis Davis. She will give you five keys to radiate authority every time you speak.

Agentic AI was the theme that pulled away from the pack at RSAC Conference 2026. Tony Anscombe of ESET makes the case that once AI shifts from being directed by humans to operating with its own objectives and logic, the security surface changes with it, and organizations are being forced to rethink what they protect and how. At the show, ESET announced two products that meet that moment head on. The ESET AI Skills Checker is a free-to-use tool coming to market. ESET AI Protection looks inside AI sessions on the endpoint, flagging sensitive data leakage, malicious links returned by AI systems, and suspicious behavior, and surfacing it all inside normal cybersecurity operations for investigation, blocking, or detection. Tony closes with a reminder worth keeping. His first RSA was in 1998, and the technology he worked on then (sandboxing, dynamic code, remote windowing, encryption, authentication) mirrors a lot of what walks the RSAC Conference floor today. The packaging evolves, the core principles do not. Build forward, but do not lose sight of what the past already proved. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES Learn more about ESET: https://www.eset.com ESET AI Skills Checker and ESET AI Protection: https://www.eset.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, AI security, RSAC Conference 2026, threat intelligence, MDR, EDR, endpoint security, AI Skills Checker, AI Protection, cybersecurity community, multifactor authentication, cybersecurity evolution Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cybersecurity assurance was supposed to give boards, regulators, customers, and partners a clear answer to one question: can the security of the organizations they depend on actually be trusted? In 2026, that answer is harder than ever to come by. Supply chains are sprawling, attackers are pivoting through third parties, and too many assurance reports still rely on questionnaires, self-attestations, and frameworks that have not kept pace with the threat landscape. The 2026 HITRUST Trust Report calls that gap what it is: a Trust Crisis. In this Brand Spotlight, Vincent Bennekers, VP of Quality at HITRUST, walks through what four years of performance data across thousands of certified environments now show: 99.62% of HITRUST-certified environments remained breach-free in 2025. That stands in stark contrast to industry surveys reporting that more than 40% of organizations have experienced a breach. Vincent Bennekers is direct on why the numbers hold up: prescriptive controls, a centralized quality review, and an assurance methodology built for measurable outcomes rather than checkbox compliance. Healthcare makes the point even sharper. HITRUST examined the top fifty breaches on the HHS OCR breach portal, the public listing some in the industry refer to as the wall of shame. None of them occurred in a HITRUST-certified environment. For an industry that consistently ranks as the most breached and the most expensive to breach, that is a signal worth pausing on. Quality of the report itself matters as much as the framework behind it. Vincent Bennekers describes a layered review model with automated and manual checks, independent reviewers, and centralized HITRUST quality assurance prior to issuance. Every certification HITRUST issues goes through that same review. Stakeholders consuming any other assurance report should be asking exactly how its integrity is being ensured, and what is actually behind the stamp. Supply chain risk is the throughline. The 2025 Verizon Data Breach Investigations Report found third-party-involved breaches doubled, climbing from 15% to 30%. HITRUST requires service provider coverage, mandatory in the r2 assessment and optional but heavily adopted in the e1 and i1, where over 80% of organizations are choosing to address service provider controls thanks to a streamlined inheritance model. The report closes with a five-step roadmap for stakeholders: shift from flexible compliance to threat-intelligent assurance, verify assurance report integrity, reduce supply chain exposure, secure AI implementations through prescriptive controls, and reassess the definition of good information security assurance. Vincent Bennekers is clear that AI belongs in this conversation now, with HITRUST offering AI certification to address risks across data protection, model integrity, and automated decision-making. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vincent Bennekers, VP of Quality at HITRUST LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/ RESOURCES Learn more about HITRUST: https://hitrustalliance.net/ Download the 2026 HITRUST Trust Report: https://hitrustalliance.net/trust-report Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Bennekers, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, 2026 HITRUST Trust Report, trust crisis, cybersecurity assurance, third-party risk, supply chain security, healthcare cybersecurity, HHS OCR breach portal, HITRUST certification, r2 certification, e1 certification, i1 certification, threat-intelligent assurance, AI security certification, information risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailCompanies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country.  The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes this mission to help first responders personally. The Sorensen brothers are both former firefighters who opened the first Firehouse Subs in Jacksonville, Florida before expanding to over 1,200 restaurants in about 46 states in the U.S. As part of its mission, a portion of every purchase at Firehouse Subs goes toward the Public Safety Foundation. According to Alex Arkhangelskaya, Senior Product Manager for Firehouse Subs, the company has provided over $100 million to first responders through the foundation to help fund life-saving equipment.  

The best ideas don't just capture attention — they create consequences. In this episode, Leeann Leahy shares why emotionally resonant work matters more than ever, how curiosity fuels creativity, and why agency culture should be built around people, not perks.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/ideas-that-move-people/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction to Leeann Leahy and Her Journey(06:18) From Big Agencies to Independent Shops(13:29) Why Advertising Has to Mean Something(17:10) Reinventing L.L.Bean Without Losing Its Soul(22:59) How to Connect Emotionally by Being Infectious(24:22) Golden Corral's Post-COVID Comeback(30:23) Building a Human-Centered Agency Culture(41:06) What the Industry Gets Wrong About Culture(44:20) AI, Humanity, and Ideas That Matter(46:25) Final Thoughts and Advice to Leeann's Younger Self

Ted speaks with Jude Charles, a documentary filmmaker who focuses on creating and sharing the stories of designers, builders, and architects. Jude shares how storytelling goes far beyond marketing, explaining how deeply understanding a client's journey, challenges, and purpose allows for more meaningful and impactful narratives. He walks through his process of uncovering authentic stories and why trust is built when people are willing to share their personal experiences openly. The conversation explores how storytelling directly impacts business relationships, helping companies connect with clients on a deeper level and differentiate themselves in competitive markets. Jude discusses the importance of road mapping client goals, aligning messaging with long-term vision, and using documentary-style content to communicate values, not just services. He emphasizes that great storytelling requires patience, clarity, and a willingness to dig beneath the surface. Jude also opens up about his personal journey, including overcoming rejection, navigating loss, and finding clarity in his purpose. He shares lessons on resilience, leadership, and the role of vulnerability in both life and business. The episode highlights how perspective shapes success, and why embracing challenges and staying committed to growth ultimately leads to more impactful work and stronger connections. TOPICS DISCUSSED 01:10 Introduction to Jude Charles and His Journey 04:05 The Art of Storytelling in Documentaries 07:05 Building Trust Through Personal Stories 9:00 The Impact of Documentaries on Client Relationships 10:30 Road Mapping: Understanding Client Goals 13:00 Overcoming Rejection and Finding Purpose 16:30 The Importance of Leadership in Entrepreneurship 18:45 The Journey of Growth and Resilience 22:45 Lessons from Personal Struggles 26:00 The Role of Courage in Business 28:00 Navigating Loss and Discovering Purpose 34:00 Driving Through Challenges 36:00 Embracing Vulnerability and Perspective 39:15 The Importance of Perspective in Life 46:00 Future Aspirations and New Ventures CONNECT WITH GUEST Jude Charles Website LinkedIn Instagram KEY QUOTES FROM EPISODE "Trust is built through storytelling." "Show up for the one who needs you most." "Belief shapes your reality."

WWE Backlash is this weekend! Roman Reigns vs Jacob Fatu is set to be a big moment for the Samoan Werewolf and Iyo Sky vs ASUKA is set to steal the show (but no Kairi really sucks...). Also, we dive into the recent WWE layoffs and how it impacts the stories being told plus some news on the TNA front with BROKEN MATT HARDY RETURNING! What's next for the Broken One and The Righteous?!We also give flowers to THE NEEEWWWW DAY and friend of the pod Xavier Woods aka Austin Creed and Kofi Kingston!Finally, Will Ospreay is in his most engaging storyline yet ACROSS TWO PROMOTIONS! Where is this going and is it Forbidden Door and AEW All In London?!CHAPTERS00:00 - May the 4th be with you03:01 - Poll - Darby's Title Defenses07:58 - Your Comments - WWE's...Decisions18:35 - WTF Wall - DANHAUSEN UNCURSED THE KNICKS28:33 - WWE - Farewell, New Day36:04 - Werewolf vs Tribal Chief, Breakker vs Rollins46:29 - The Rest of Backlash52:28 - TNA - BROKEN MATT, WONDERFUL!58:47 - Midcard Titles are GREAT in TNA01:04:07 - AEW - Darby's Cannonball Run01:11:07 - Ospreay, Mox and United Empire...interesting01:22:28 - 24/7 Champion of the Week⏰ Subscribe to the channel to be alerted! https://www.youtube.com/@REBOOKEDWrestling?sub_confirmation=1

Enterprises spent the last decade hardening the front door for human users. Now a new class of worker is showing up to the same applications, asking for the same data, and acting on someone else's behalf. Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security, joins ITSPmagazine to talk through what changes when ten or more agents are operating in your name across email, code repositories, Confluence, Salesforce, and ServiceNow at the same time. For Shreyans Mehta, safe enablement is the central question. Consumer chatbots normalized point-to-point connections into personal inboxes, but enterprise agents are reaching into crown-jewel systems where blanket access is not an option. Cequence Security has spent years protecting applications and APIs for telcos, financial institutions, and retailers, and that history shapes how the team is approaching the agentic shift: how do you let the right work get done without handing over the keys to the building? Identity alone is not the answer. Agents can hallucinate, can be prompt-injected, and will go to great lengths to complete a task. Cequence Security addresses this with what Shreyans Mehta calls an agent persona, a dynamic, job-description-driven scope that limits an agent to exactly what its role requires. An email assistant gets read access and a calendar check, not the ability to send or delete. The job defines the permissions, and the permissions follow the agent through the Cequence AI Gateway platform. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Shreyans Mehta, Co-Founder and Chief Technology Officer, Cequence Security LinkedIn: https://www.linkedin.com/in/shreyans-mehta-37a529/ RESOURCES Learn more about Cequence Security: https://www.cequence.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Shreyans Mehta, Cequence Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, agent identity, AI agents, agent persona, API security, non-human identity, safe enablement, enterprise AI, prompt injection, MCP, AI gateway Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailAmazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking.Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu#amazonfbanews  #AmazonSellers #AmazonAds #AmazonPPC #ecommercetips Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon FBA Surcharge and Fee Pressure01:12 - Why Seller Margins Are Getting Hit02:04 - Amazon Ads Credit Card Payment Changes03:18 - Retail Proceeds and Ad Billing Risk04:24 - A+ Content Alt Text Indexing Change05:40 - Why Alt Text May No Longer Help Ranking06:52 - Brand Story, FAQs, and A+ Content Updates08:05 - Seller Reaction to Amazon Payment Changes09:18 - What Sellers Should Check in Seller Central10:25 - Amazon Updates That Can Hurt Profit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon brand management services explained for sellers looking to grow sales and improve PPC performance. This covers how Amazon agencies manage Seller Central, relaunch products, and handle ads for growth. Learn how switching providers and using full account management can improve Amazon sales results.Still managing everything alone and seeing slow growth? Get a full account breakdown and see what's holding your sales back: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #AmazonBrand #EcommerceGrowth #amazonsellerssociety Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Switching Amazon Service Providers00:34 - Referral From Another Amazon Seller01:24 - Help With Amazon Sales and Product Relaunch02:11 - How Amazon Brand Management Works03:06 - Brand Story and Conversion Rate Impact-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms. Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/ RESOURCES Learn more about Token Security: https://www.token.security/ Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building a business isn't just about what you sell — it's about what you believe. In this episode, Jim Campbell shares why purpose-driven work matters, how organic agriculture is reshaping the way people think about food, and what it looks like to build a company that puts people, animals, and the land first.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/rooted-in-purpose/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction – Jim Campbell, President & CEO of New Country Organic (01:38) Jim's Origin Story – From financial services to farming: horses, land, chickens, and finding a mission (03:20) What's wrong with conventional feed and the case for organic (04:48) The Homesteading Movement – Self-sufficiency, the pandemic effect, and why NCO's mission aligns with a growing cultural shift (06:00) NCO's Three Core Missions – Feeding animals well, building soil health, and taking care of people (16:07) Decoding Food Labels: Organic vs. Non-GMO – Why USDA Certified Organic is the gold standard and what "non-GMO" really means (22:56) Backyard Chickens as a Gateway – Why chickens attract new homesteaders, and the very human benefits of connecting with animals (27:52) Custom Feeds & Allergy-Driven Product Development – How customer needs (and a tearful after-hours phone call) shaped NCO's product line(30:06) The Pandemic Demand Surge – A tsunami of new homesteaders and what it revealed about distrust of "Big Food" (35:31) National Expansion: Texas, Nevada & the UK – Growing from Virginia roots to a nationwide (and soon international) footprint(37:58) Supporting the Organic Farming Ecosystem – Buying American organic grains and helping farmers transition away from conventional agriculture(39:17) Customer Care as a Brand Value – Treating every customer like a person, not a ticket(41:48) Vision for NCO's Future – Organic nutrition, soil products, insect protein, and international growth(44:10) Jim's Chapter of Life: Creation – Reflections on entrepreneurship, lifelong learning, and wishing he'd started sooner(46:05) Advice to a Younger Self – Take more risks, find your own thing, and stay curious

In an era where AI can generate endless streams of content in seconds, what truly makes a company stand out? It all comes down to authentic human connection.Listen in as host Natalie Benamou welcomes Sue Kirchner, Founder of Brand Strong Marketing, for an energizing conversation about the power of storytelling, personal branding, and community building.Sue shares how she guides companies to leverage their unique strength and their authentic brand story.Whether you are a solopreneur trying to carve out your niche, or a founder preparing your company for an acquisition, this episode is packed with actionable insights to help you build loyalty and trust.HighlightsThe AI Content TrapThe Missing Brand Story in M&ACreating Memorable Experiential BrandsScaling Beyond the FounderPersonal Branding EssentialsGrab a notebook and get ready to reflect on how your brand shows up in the world!Keep shining your light bright. The world needs you.A note of gratitude to Jen Anderson for introducing us!About Sue KirchnerSue Kirchner is the Founder of Brand Strong Marketing - a brand strategy consulting firm, and Host of the Turbo Branding Show. Leveraging her proven Brand Strong Methodology she has helped thriving businesses create Wow! brands, allowing them to scale faster, easier and more successfully. LI: https://www.linkedin.com/in/suekirchner/YT: https://www.youtube.com/@brandstrongmarketingIG: https://www.instagram.com/brandstrongmarketing/PN: https://www.pinterest.com/BrandStrongMktg/Podcast: YT: https://www.youtube.com/@brandstrongmarketing/podcastsApple: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942HerCsuite® is a portfolio career network where women build what's next. Our members land board roles, grow businesses, lead the AI conversation, and live their best portfolio career with our programs. Join us at HerCsuite.com, or connect with host Natalie Benamou on LinkedIn.

RSAC Conference 2026 is in the books, and the post-event read is familiar. More vendors, more AI-driven marketing, more noise, and a buyer-side audience that increasingly cannot tell who to trust. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins ITSPmagazine for a quick post-event catch-up on what he walked away with, and what is quietly shifting underneath all that volume. The headline takeaway is what Michael Parisi calls the "fog of more." Marketing has done its job too well. CISOs and business leaders facing real decisions cannot tell competing solutions apart, do not know where to start, and are not sure their current stack is even the right one. Too much information has become its own information problem. What is shifting, according to Michael Parisi, is where the meaningful conversations actually happen. Closed-door, hallway, and dinner conversations have always existed at RSAC Conference, but more people are now openly recognizing that this is where the real industry decisions get made. That recognition is changing how teams plan to engage with future conferences and industry events. For Steel Patriot Partners, which describes itself as business owners first, engineers second, and security and compliance practitioners third, that is exactly the conversation they want to be in. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners | https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Learn more about Steel Patriot Partners: https://www.steelpatriotpartners.com Steel Patriot Partners Assistance Center: https://www.steelpatriotpartners.com View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Michael Parisi, Steel Patriot Partners, Marco Ciappelli, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, RSAC, cybersecurity compliance, fog of more, vendor noise, CISO, GRC, cybersecurity advisory, FedRAMP, CMMC, HITRUST, AI security marketing, hallway conversations, post RSAC Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 made one thing impossible to miss: AI is on every sticker, every slide, and every booth. Sorting signal from marketing has never been harder. Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, joins this Brand Highlight to continue a conversation that started on the show floor in San Francisco and was worth picking up again once the noise settled. Stellar Cyber has been incorporating machine learning into every layer of its security platform since 2015, well before AI became the marketing default. The position Lisa Liu brings is direct: AI is not a one-size-fits-all solution. A large language model is not the most efficient way to parse log data, and slapping an AI label on existing functionality is not the same as designing for the analyst pain points at every stage of detection, investigation, and response. The conversation closes on the autonomous SOC question, where Stellar Cyber argues for a human-augmented approach. Promises of complete autonomy deserve healthy skepticism; guardrails matter, and keeping a human analyst in the loop is what allows AI mistakes to be caught and contained before they cascade. It is a Brand Highlight worth a few minutes for anyone trying to separate AI substance from AI theater in security operations. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyber | On LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Learn more about Stellar Cyber: https://stellarcyber.ai/ View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Lisa Liu, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, Multi-Layer AI, human-augmented autonomous SOC, machine learning, Open XDR, NG-SIEM, security operations, AI in cybersecurity, agentic AI, SOC analyst, security platform Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At The NAMM Show 2026, John Page walks Sean Martin of ITSPmagazine through a hand-painted electric guitar called the Retablo. The motifs are lifted from the artwork that traditionally sits behind a cathedral altar, reimagined so the saints and icons are not from scripture but from the roots of American music. Sister Rosetta Tharpe. Muddy Waters. Howlin' Wolf. Mahalia Jackson. The canvases themselves are cut from the floorboards of an old church. It is one of the most personal guitars John Page has ever built. The conversation traces the arc of John Page Guitars, the small-batch shop John Page runs after more than 20 years at Fender, where he co-founded the legendary Custom Shop and led guitar research and development. He has now been designing and building guitars for 53 years. What gets made today at John Page Guitars is built by a small team, with John Page handling his own custom work and prototypes while a master builder works alongside him on production models. What makes the instruments different is not one big thing but a series of quiet decisions. John Page mounts the neck to the body with threaded machine inserts and machine bolts instead of standard wood screws, a coupling he believes transfers tone better between neck and body and adds overtone complexity that a conventional bolt-on simply does not produce. A flatter 12-inch radius, a reverse-angled bridge pickup that removes the ice-pick high, a vintage-feeling neck profile. Every decision serves a single goal: an instrument that sings as a complete unit. John Page describes his design philosophy in two short phrases. The first is "uniquely familiar," the idea that a guitar should feel comfortable in a player's hands and recognizable in their eyes while still being clearly its own thing. The second is "balanced asymmetry," an imbalance in which he finds a kind of perfect balance. Both show up in the offset fret markers, the body contours, and even in the restraint of the aesthetic choices that surround the Retablo's portraits. The Retablo itself is where that philosophy leaves the factory floor and becomes something closer to a reliquary. John Page had never painted portraits before. He taught himself, hand-painting each founder of American roots music onto wood reclaimed from a dismantled church, designing and building a custom bridge that routes volume and tone controls into the tailpiece so the body can carry its imagery unbroken. A full documentary exists on the making of the guitar for anyone who wants the layer-on-layer detail. When the talking is done, Bryan Ray of John Page Guitars steps in with one of the new baritone builds to let the instrument speak for itself. Every design decision John Page described is suddenly in the room, audible, as one of his guitars does exactly what he designed it to do. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS John Page, Founder, John Page Guitars (Co-Founder, Fender Custom Shop) LinkedIn: https://www.linkedin.com/in/john-page-742b4213/ Bryan Ray, Marketing Director, John Page Classic LinkedIn: https://www.linkedin.com/in/bryan-ray-a63b5419/ RESOURCES John Page Guitars: https://www.johnpageguitars.com/ Meet John Page: https://www.johnpageguitars.com/pages/john-page The Retablo and other Art Guitars: https://www.johnpageguitars.com/pages/john-page John Page Signature Collection: https://www.johnpageguitars.com/collections/guitars The NAMM Show: https://www.namm.org/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS John Page, Bryan Ray, John Page Guitars, John Page Classic, Fender Custom Shop, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, guitar design, luthier, electric guitar, The NAMM Show 2026, NAMM 2026, Retablo art guitar, Ashburn, Bloodline pickups, American roots music, custom guitars, handmade guitars, boutique guitar builder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At The NAMM Show 2026, Drum Workshop turned its booth into a walk-through of what a modern drum company looks like when craft, heritage, and engineering share the same floor. Scott Donnell, Director of Brand Management at Drum Workshop, Inc., guided us through a lineup that spans the DW Custom Shop, the revived Slingerland Radio King line, Latin Percussion, Pacific Drums and Percussion, and the brand's new DW Manufacturing series. The DW Custom Shop stand is a visible argument for customization as a sonic decision, not just a cosmetic one. Chrome, gold, satin chrome, and black hardware. Polyester sprays, three durable lacquers, exotic plies, and ply wraps. When a drummer specifies wood species, ply count, and grain orientation, they are designing the drum's voice from the inside out. The Slingerland revival gets the faithful-reproduction treatment. Radio King studio kits on display are solid, steam-bent maple shells with the original three-point throw-off and stick saver hoops, built in California. Scott Donnell speaks about the line the way a curator talks about a restoration: get the details right, honor what drummers remember, and let the sound do the rest. Donnell frames DW's innovation as a stack of deliberate decisions rather than a single breakthrough. DW stamps a note into each shell through a process called timbre matching, which ensures the kit is manufactured as a family. Pair that with grain orientation technology, True Pitch tuning, and resonance-focused tom mounting systems, and drummers never end up with an orphan drum in their kit. Marking the tenth anniversary of True Cast, the new DW Manufacturing four by 14 piccolo features a five millimeter sand-cast shell, cast bronze hoops, and fully machined brass and bronze hardware. Only one hundred are being made globally, each arriving in an Anvil flight case. A recent DW video features Dave Elitch and Abe Laboriel Jr. playing the drum with Paul McCartney. The conversation closes on a Red Hot Chili Peppers tour kit gifted to the DW museum by Chad Smith, which will join Neil Peart's and Terry Bozzio's tour kits on display while DW builds Chad new Sonic flight drums for the band's next tour. Pacific Drums and Percussion, LP's top-tuning congas, Tony Escapa's signature hand percussion series, and DWE round out the booth. Drum Workshop is not hiding how the drums get made. Take the tour, take the pictures, watch the videos, and the innovation speaks for itself. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Scott Donnell, Director of Brand Management, Drum Workshop, Inc. (DW Drums) LinkedIn: https://www.linkedin.com/in/scott-donnell-2964a129/ RESOURCES DW Drums: https://www.dwdrums.com Pacific Drums and Percussion: https://www.pacificdrums.com DW Music Foundation: https://www.dwmf.org The NAMM Show: https://www.namm.org Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Scott Donnell, Drum Workshop, DW Drums, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, NAMM Show 2026, NAMM 2026, Slingerland, Radio King, Latin Percussion, LP, Pacific Drums and Percussion, PDP, DW Manufacturing, True Cast, custom drums, drum innovation, timbre matching, grain orientation, Chad Smith, Red Hot Chili Peppers, Josh Freese, Tony Escapa, Abe Laboriel Jr, Dave Elitch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you walked RSAC Conference 2026 expecting incremental updates, you left with something very different. Thyaga Vasudevan, EVP, Product at Skyhigh Security, describes this year as unlike any prior conference -- not because of a single announcement, but because the customers asking how to secure agentic AI were the same customers already building and deploying it. The urgency was real, immediate, and universal across organization sizes. The defining theme was agentic security. Vasudevan frames it around three core questions every security team now needs to answer: who is acting (agent identity), what are they accessing (data and APIs), and what are they trying to do (actions and permissions). The ChatGPT launch in November 2022 marked a generational shift -- and at RSAC 2026, Skyhigh Security observed that the industry had moved decisively from data-in and data-out protection to governing the actions of autonomous agents themselves. Data sovereignty was the other major conversation thread, driven by geopolitical realities and tightening regional data regulations. Vasudevan spoke with CISOs from financial services, healthcare, public sector, and not-for-profit organizations, each with different infrastructure approaches -- from on-prem data centers to sovereign clouds to full cloud deployments -- but all navigating the same fundamental challenge. DSPM and hybrid architectures are no longer optional for global enterprises. And quietly but significantly, browser security emerged as a front-and-center priority, reflecting the browser's growing role as a primary cloud endpoint. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Security LinkedIn: https://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com RSAC Conference 2026 Coverage: https://itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, agentic AI security, data sovereignty, SSE, Security Service Edge, DSPM, zero trust, browser security, cloud security, RSAC Conference 2026, RSAC 2026, AI agent security, MCP security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthony Cusimano, Director of Solutions Marketing at Object First, joined Sean Martin and Marco Ciappelli for a post-RSAC Conference 2026 recap -- and his observations from the show floor offer a window into how the security industry is evolving. One of the most telling details came from just outside the Moscone Center, where a company had set up an AI-free zone: a place for attendees to catch their breath from the wall-to-wall AI messaging dominating the event. That detail points to something bigger. The AI hype cycle that peaked over the past two years is giving way to a more demanding audience. At RSAC Conference 2026, Cusimano heard a different kind of question: not whether a company uses AI, but whether it uses it responsibly -- and whether zero trust principles are baked in. The novelty is gone; accountability is what the floor was asking for. For Object First, the shift in booth conversations has been even more meaningful. The question that used to greet them -- why is a backup storage company at a security conference? -- has been replaced by relief that they are there at all. Organizations now understand that backup and backup storage sit at the core of resilience and recovery. Cusimano described a floor full of teams thinking proactively, evaluating solutions before a crisis forces the decision. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Anthony Cusimano, Director of Solutions Marketing, Object First LinkedIn: https://www.linkedin.com/in/anthonycusimano89/ RESOURCES Object First website: https://objectfirst.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, immutable backup storage, ransomware protection, Ootbi, Veeam backup, zero trust, data resilience, RSAC Conference 2026, cybersecurity, backup security, data recovery, edge security, fleet manager Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Sci-Fi Becomes the Business Plan A Brand Highlight Conversation with Jacob Flores, Head of Research at Type One Ventures There is a version of investing that asks what the return will be. And then there is the version that asks what kind of future the investment makes possible. Jacob Flores, Head of Research at Type One Ventures, is working firmly in the second category. Type One Ventures takes its name from the Kardashev Scale — a framework developed by Soviet astrophysicist Nikolai Kardashev that ranks civilizations by their level of technological advancement. A Type One civilization has mastered its home planet and is beginning to extend its reach beyond it. That is the destination this firm is trying to fund. Flores, a former engineer and product manager with roughly a decade of experience across industries, leads the research function at Type One with a focus on AI, neurotech, and biotechnology. The firm's investment lens is as much philosophical as it is financial. Type One looks for platform builders — companies whose core technology can be stacked across multiple applications, cultivating new marketplaces and entirely new categories of industry. Manufacturing in space is one clear example: in microgravity, it becomes possible to grow proteins, print circuits, and develop materials that cannot be produced the same way on Earth — yet those products have immediate, tangible value back on the ground. The thesis extends well beyond orbit. Type One is also backing neurotechnology companies working to restore vision and movement for people who have lost those abilities, and longevity research aimed at extending healthy human life. Flores frames these not as moonshots for their own sake, but as the new foundation layer for an entirely new level of global industry. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more Host Marco Ciappelli, Co-Founder, ITSPmagazine Guest Jacob Flores, Head of Research, Type One Ventures Resources Type One Ventures Type One Ventures on LinkedIn Want to tell your story? Full Length Brand Story Brand Spotlight Story Brand Highlight Story Keywords: Jacob Flores, Type One Ventures, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, space technology, deep tech, venture capital, multi-planetary civilization, Kardashev Scale, manufacturing in space, neurotech, longevity, AI, biotechnology, frontier technology, space investing, human longevity, platform builders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ronny Kobo is the founder and creative force behind her namesake label, building the brand from a clear personal vision of modern, confident femininity. She has shaped it into a globally recognized fashion house that reflects her instinct for what women actually want to wear–pieces that feel powerful, sexy, and effortless at the same time. Ronny Kobo is defined by its bold silhouettes, body-skimming fits, and statement prints that are designed to stand out without feeling overworked. Ronny Kobo herself brings a strong editorial eye to every collection, blending European polish with a New York sensibility that keeps the brand both elevated and wearable. Over time, she has built a loyal community of women who turn to the brand for occasion dressing that still feels grounded in real life. The result is a label that consistently sits at the intersection of trend-aware and timeless, with a distinct point of view that doesn't chase attention, it commands it. In this episode, Ronny also discusses: How Hong Kong women inspired her fashion empire Why business partnerships feel like a marriage (and what makes them work) Navigating real challenges and building resilience How smaller budgets drive sharper, more authentic marketing Staying independent and protecting creative freedom The return of 2000s fashion Why Instagram is your digital tattoo—post with intention We hope you enjoy this episode and gain valuable insights into Ronny's journey and the growth of Ronny Kobo. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Ronny Kobo at www.ronnykobo.com and on Instagram at @ronnykobo Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Why the Last Couch You'll Ever Buy Is the Most Radical Business Idea in America, with Shawn David Nelson What does it take to build a brand designed to last forever — in an industry built on replacement cycles? Shawn David Nelson started Lovesac at 18 with a hand-sewn bean bag made from his parents' chopped-up camping mattresses. He paid $25 to register the company. Today, Lovesac (NASDAQ: LOVE) operates 300+ showrooms, employs 2,000 people, and is one of the fastest-growing furniture brands in America — anchored by a product philosophy so counterintuitive it sounds almost reckless. They want you to buy their couch once. And keep it for the rest of your life. In this episode, Shawn shares the full arc: winning $1 million on Richard Branson's Fox reality show The Rebel Billionaire in 2004, surviving Chapter 11 bankruptcy two years later, and 10x-ing the company by purging 90% of their SKUs to focus on one brilliant product — the Sactionals modular sectional sofa system. He unpacks the demonstration marketing strategy that turned a showroom into a live brand story experience, the forever philosophy that redefines what sustainability really means, and the Shawnisms from his new book Let Me Save You 25 Years that distill 25 years of hard-won entrepreneurial wisdom. Park also runs Lovesac through the StoryCycle Genie brand analysis — and the results land remarkably close to Lovesac's own mission carved on the wall at headquarters: "We will inspire humankind to buy better stuff." What You'll Discover: • Why demonstration marketing drives 90% of Lovesac's business — and how it converts a showroom into a live brand story • How the forever philosophy turns sustainability from a marketing claim into an engineering commitment • The Shawnism that saved Lovesac from bankruptcy: "You can quit or you can keep going" • Why Lovesac is onshoring manufacturing to the U.S. — and why robots in America will be cheaper than Vietnam • How brand storytelling is 50% of building a remarkable product company — and why Shawn admits it's actually closer to 90% Find Shawn at Lovesac.com and on all social platforms @ShawnOfLovesac. His book and podcast Let Me Save You 25 Years are available wherever you get your books and podcasts. Subscribe to the Business of Story wherever you get your podcasts.

When a production line stops, the financial damage is immediate — and the window to respond safely is narrower than most security teams realize. Rob Demain, CEO and Founder of e2e-assure, joins this Brand Highlight to explain why OT security demands a fundamentally different mindset than IT, and what organizations can do about it. Operational technology runs the infrastructure that keeps the world moving — manufacturing floors, power grids, air traffic control systems. Rob Demain founded e2e-assure in 2013 and has spent the past seven years narrowing its focus to one discipline: SOC and MDR services. He calls it "specificity" — the principle that doing one thing with precision delivers better outcomes than spreading resources thin. In IT security, the primary concern is data. In OT, the stakes are entirely different. Downtime is the real threat. For a manufacturing business, minutes of halted production translate directly into significant financial loss. That distinction changes everything about how security teams must respond. The "safety first" rule in OT means responders sometimes have to run alongside a threat rather than immediately neutralize it — because disconnecting systems could halt the production line entirely. The most common attack path into OT environments runs through IT: adversaries compromise IT first, then move laterally into OT systems. Supply chain risk is the second major vector. Firmware updates, software patches, and third-party management systems all represent potential entry points. Detection takes longer too — OT systems often lack the endpoint tools that trigger fast alerts, leaving threats to surface as subtle pattern deviations over extended periods. This is a Brand Highlight — a short introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Rob Demain, CEO & Founder, e2e-assure LinkedIn: https://uk.linkedin.com/in/rob-demain-01733468 RESOURCES e2e-assure website: https://e2e-assure.com OT Downtime and Remediation Gaps Research: https://e2e-assure.com Are you interested in telling your story? Full Length Brand Story: https://www.studioc60.com/content-creation#full Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight Brand Highlight Story: https://www.studioc60.com/content-creation#highlight   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The security industry has spent years debating which tools to buy. Impetum is asking a different question: are the tools you already have actually working? Founded by incident responders who saw the same failures across hundreds of breaches, Impetum built the Persistent Purple Team platform to simulate advanced threat actors inside customer environments on a continuous monthly basis -- not as a one-time engagement, but as an ongoing relationship built around real data, custom TTPs, and a measurable Threat Resilience Score. Matt Stewart and Alex Grohmann spoke with Sean Martin and Marco Ciappelli at RSAC Conference 2026 about what they are hearing on the show floor: agentic AI is accelerating the speed of compromise and exposing vulnerabilities in legacy systems that have been dormant for decades. Against that backdrop, the value of knowing -- not assuming -- that your detection and response capabilities hold up becomes critical. The platform builds that knowledge through live-fire exercises using an organization's own data, validating patch management, XDR, SIEM tuning, and post-compromise detection in a way no annual pen test can. The conversation also touched on the structural talent problem agentic AI is creating inside SOCs. As AI fills the level one analyst role, the pipeline for developing level two analysts and incident responders is narrowing. Impetum sees persistent purple teaming as the training ground that closes that gap -- giving existing teams the repeated, realistic practice they need to respond with confidence when an actual breach begins. Impetum targets mid-size organizations that have the right security tools but lack the budget, bandwidth, and access to industry events to keep those tools continuously validated against evolving attack paths. For those teams, the platform delivers something an annual report cannot: a documented, ongoing record of what works, what does not, and where the program is heading. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Matt Stewart, Co-Founder, Impetum Alex Grohmann, Co-Founder, Impetum LinkedIn: https://www.linkedin.com/in/alexandergrohmann/ RESOURCES Impetum / Persistent Purple Team: https://www.persistentpurpleteam.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Matt Stewart, Alex Grohmann, Impetum, Persistent Purple Team, Remedium Security, Sean Martin, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast, purple teaming, continuous security validation, threat resilience, CISO, security operations, SOC, red team, blue team, incident response, agentic AI, MITRE ATT&CK, penetration testing, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most enterprise authentication today is still built on passwords or one-time codes -- and neither is phishing-resistant. Alexander Summerer explains that fraud remains the core challenge: attackers intercept credentials in the online channel, and users are burdened with complex password policies that slow them down without making them safer. Swissbit's answer is the iShield Key, a FIDO2-based hardware security key that is plug and play. No passwords to remember, no codes to intercept, and no chance for a phishing attack to succeed. What sets Swissbit apart at RSAC Conference 2026 is convergence. The same iShield Key that authenticates a user at their workstation can also open a door. Tap it on an HID reader in a healthcare facility, a university, or a manufacturing plant, and access is granted -- physical and digital, in one device. Swissbit is the only vendor on the market today offering this combination, with HID Seos support now available and a global partner network ready to deploy at scale. The forward story is post-quantum cryptography. Alexander Summerer notes that quantum computing poses a real and coming threat to standard authentication algorithms. Swissbit is already previewing a PQC evaluation platform at booth 6565 -- a device that runs a post-quantum chip alongside the traditional chip. Organizations can upgrade to PQC-protected authentication with the same hardware, keeping legacy use cases running without disruption. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Alexander Summerer, Head of Authentication, Swissbit LinkedIn: https://www.linkedin.com/in/alexander-summerer RESOURCES Swissbit: https://www.swissbit.com iShield Key product page: https://www.swissbit.com/en/products/security-products/ishield-key/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Alexander Summerer, Swissbit, Sean Martin, RSAC Conference 2026, hardware security key, FIDO2, phishing-resistant authentication, passwordless authentication, physical access control, post-quantum cryptography, PQC, iShield Key, HID Seos, enterprise authentication, zero trust, brand story, brand marketing, marketing podcast, brand highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, the floor at Moscone Center was buzzing with talk of AI -- but underneath the excitement, a sharper question was forming: are enterprises actually ready to secure the AI systems they are rushing to deploy? Ed Wright, VP of Product Marketing at Menlo Security, joined Sean Martin on-site to dig into exactly that question. With 85 percent of knowledge workers now operating primarily through a browser, Menlo Security has spent 13 years building the infrastructure to protect that surface -- and the threat landscape has just taken a significant turn. The traditional browser threat model centers on humans: phishing links, malicious downloads, social engineering, deepfake video scams. Enterprises have spent billions on SSE stacks and endpoint protection stacks. Yet attacks continue to multiply. What Menlo Security is now tracking is a second threat model layered on top -- one designed specifically for AI agents. Agents use browsers to acquire data and complete tasks, often spinning up hundreds or thousands of headless browser sessions outside the enterprise perimeter, invisible to network security tools that only monitor the wire. The threat profile for agents is distinct. Where a human might miss a suspicious link, an agent reads white-on-white text and zero-font-size characters embedded in web pages -- classic prompt injection techniques. Agents are maniacally focused on task completion and do not naturally separate instructions from data. A co-opted agent, redirected through hidden instructions, will pursue its new goal with the same single-mindedness as its original one. Ed Wright notes that the top concern among CISOs at the RSAC Conference CISO bootcamp -- confirmed by a live audience poll -- is data exfiltration from agents: an agent accessing files, scraping internal pages, passing data to external LLMs, and moving sensitive information outside the organization. Menlo Security's response is a unified browser security platform that applies a single policy framework to both human and agentic workloads. The platform is built on four pillars: threat prevention including zero-day protection, secure application access, data security through AI Adaptive DLP, and file security. AI Adaptive DLP is the capability Ed Wright emphasizes most -- it functions as a combination of DLP and DSPM, discovering and classifying sensitive data across the organization and masking it in real time rather than blocking access. When traditional DLP blocks a human, they call IT. When it blocks an agent, the workflow silently fails. AI Adaptive DLP eliminates that failure mode entirely, keeping workflows uninterrupted while sensitive data stays protected at the source. The unification argument cuts through a crowded point-solution market. Rather than deploying separate tools for prompt injection, file security, and application access, Menlo Security delivers a single layer of visibility and observability across the entire workforce. Single policies. Single set of capabilities. No stitching together of forensic data from disconnected systems. Ed Wright points to a Fortune 500 customer that deployed 20,000-plus agents in a short window after a board mandate -- and quickly realized they had no security guardrails in place for browser-based agentic activity. The emergency call to Menlo Security was not the first of its kind, and it will not be the last. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ed Wright, VP of Product Marketing, Menlo Security LinkedIn: https://www.linkedin.com/in/edwardwright1/ RESOURCES Menlo Security: https://www.menlosecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ed Wright, Menlo Security, Sean Martin, browser security, agentic AI security, AI agents, headless browsers, prompt injection, data exfiltration, AI Adaptive DLP, DSPM, zero-day threats, enterprise browser, SSE, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most organizations are not cloud-only and, according to Thyaga Vasudevan, EVP, Product at Skyhigh Security, they are unlikely to become cloud-only anytime soon. Legacy on-prem applications, new AI workloads kept inside the firewall, and the growing cost of routing all enterprise traffic through a cloud proxy are pushing organizations toward a hybrid security architecture -- one that needs to enforce consistent policy regardless of where the traffic goes or where the data lives. Skyhigh Security announced three major innovations at RSAC Conference 2026: a next-generation SSE hybrid platform with a single console managing on-prem and cloud enforcement under one policy construct; a patent-pending browser security capability that injects JavaScript controls dynamically into existing browser sessions without requiring a dedicated enterprise browser; and the general availability of its DSPM platform, which uniquely provides visibility into both data at rest and data in motion by combining proxy-layer inspection with posture management. The browser has quietly become the most important enforcement point in the enterprise. As AI tools like Microsoft Copilot operate through web socket connections that cannot be intercepted at the server level, security controls have to reach inside the browser session itself. Vasudevan describes a seamless approach: because Skyhigh Security already sees the traffic flowing through its SSE cloud, it can inject controls at the browser layer without asking employees to change the tools they use. Data sovereignty is no longer a compliance footnote -- it is an architectural driver. Vasudevan walked through a global manufacturer operating simultaneously in Europe, the United States, and China. Each region carries different regulatory constraints, different trust postures for cloud infrastructure, and different performance requirements. Skyhigh Security's hybrid platform handles all three scenarios under the same management framework and the same policy construct. The customer chooses where enforcement happens -- on-prem, cloud, or hybrid -- without rebuilding their security architecture. On AI agents, Vasudevan describes the evolution clearly: 2022 was about protecting data flowing into generative AI tools; 2025 became about protecting the actions of the agents themselves. Skyhigh Security positions itself as a proxy between agent traffic and the systems agents interact with -- whether MCP servers or SaaS applications -- monitoring what goes in and what comes out in real time. DSPM provides the baseline: know where sensitive data is and what risk it carries before any agent is given access to it. That distinction between sensitivity and risk is what allows organizations to make smart, dynamic decisions rather than blanket restrictions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Securityhttps://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, hybrid security, SSE, Security Service Edge, DSPM, data security posture management, zero trust, browser security, data sovereignty, AI agents, agentic AI, cloud security, RSAC Conference 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arkose Labs sits at the intersection of bot management, fraud prevention, and identity protection -- working with the world's largest consumer-facing brands to make fraud unprofitable. Frank Teruel walks through how the threat landscape shifted from nation-state actors and organized crime to fully democratized crime-as-a-service platforms, where MFA bypass kits are sold online and multi-billion dollar fraud operations run with the efficiency of a product company. The conversation covers three of the biggest attack categories hitting organizations today: SMS toll fraud, bonus abuse, and fake account registrations. Each one exploits legitimate business flows -- onboarding, loyalty programs, referral bonuses -- and often goes entirely undetected by security teams because the attackers never trigger a traditional alert. In one example, a rideshare company's cell bill climbed by millions before anyone connected it to a fraud campaign. With agentic AI now in the mix, the attribution problem has become exponentially harder. Is that agent booking a hotel room a legitimate user action or the opening move of an account takeover? Arkose Labs places its defenses at the very top of the funnel -- registration and login flows -- combining risk scoring, challenge technology, a 24/7 SOC, and a dark web intelligence program called ACTOR. When a novel attack technique surfaces in gaming, Arkose Labs writes a global mitigation; when that same technique hits banking two days later, the defense is already deployed. Frank Teruel closes with a direct message to CISOs: 75% of organizations surveyed cannot perform attribution, and 97% expect a major AI-driven incident within the next 12 months. The signal to watch for is not always in the security stack -- it shows up in rising SMS bills, unusual account-linking activity, and transaction abandonment rates that do not match marketing spend. The answer is internal fusion: security, fraud, finance, and operations sharing data before the incident, not after. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Frank Teruel, Chief Operating Officer, Arkose Labshttps://www.linkedin.com/in/frankteruel/ RESOURCES Arkose Labs: https://www.arkoselabs.com RSAC Conference 2026: https://www.rsaconference.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Frank Teruel, Arkose Labs, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, fraud prevention, bot management, account security, SMS toll fraud, agentic AI, fraud deterrence, identity protection, crime as a service, RSAC Conference 2026, CISO, account takeover, fake account registration, bonus abuse, loyalty fraud, federated threat intelligence Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's episode of Win The Hour, Win The Day Podcast interviews, Melanie Whittaker.   Does your marketing feel forced or fake? In this episode, PR and marketing expert Melanie Whittaker shares why being yourself is the best way to stand out and build real trust with your audience.   In this powerful talk, you'll learn: -Why people trust businesses more when they see the real person behind them. -How telling simple stories from your life can make your marketing stronger. -Why using too much AI content can make your message sound like everyone else. -How to notice what your audience actually cares about and talk about that more. -Why networking and real conversations help your business grow faster than chasing social media trends.   Get ready for simple, honest insights that will help you show up with confidence and connect with the people who need your work most.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast   You can Melanie Whittaker at: Facebook: https://www.facebook.com/melanie.whittaker.315 LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/ Instagram: https://www.instagram.com/youareyourmarketing/ Threads: https://www.threads.com/@youareyourmarketing