Podcasts about brand stories

In meinem Interview mit Clara Théoule-Zieger sprechen wir über ihren bewegten Lebensweg von ihrer Kindheit in einem Pariser Vorort, ihr späteres Leben in Tirol bis zur Gründung der Community „Midlife-Rebellin“.Clara wächst in einem Vorort von Paris auf. Ihre Eltern lassen sich scheiden, als sie vier Jahre alt ist. An diese Lebensphase erinnert sie sich nur ungern – auch ihre Schulzeit ist anfangs herausfordernd. Erst später trifft sie auf Lehrer, die sie fördern, unterstützen und ihr Sicherheit geben.Als ihre Mutter einen Tiroler kennenlernt und nach Österreich zieht, bleibt Clara bis zum Schulabschluss in Paris und lebt beim Vater. Die Schulferien verbringt sie bei ihrer Mutter in Tirol, lernt die Sprache, knüpft Freundschaften und entscheidet sich mit 18 Jahren, nach Innsbruck zu ziehen, um Betriebswirtschaft zu studieren.Während ihre Mutter später wieder nach Paris zurückkehrt, um ihren eigenen Vater zu pflegen, finanziert Clara ihr Leben in Österreich mit Jobs als Fitnesstrainerin und in einer Buchhandlung – ein ständiger Kampf. Nach dem Studium landet sie im Controlling, wird dort stark gefördert, lebt aber weiterhin in einem kräftezehrenden Leistungsmodus.Mit Mitte dreißig zwingt sie ein Burnout zum Umdenken. Sie beginnt eine Coaching-Ausbildung und macht sich als Coach und Personalberaterin selbstständig. Im Gespräch erzählt Clara offen, wie herausfordernd für sie die finanziellen Schwankungen der Selbstständigkeit waren und wie sie sich mit Networkmarketing ein zweites Standbein aufgebaut hat.Wie ich das Drama hinter mir ließ und mich selber fandWir sprechen darüber, wie stark die Suchterkrankung ihres Vaters und die Depression ihrer Mutter ihren Lebensweg geprägt haben. Während der Corona-Zeit beginnt Clara, sich intensiver mit ihrer Familiengeschichte auseinanderzusetzen. Sie bildet sich zur Hypnosecoach weiter und entwickelt ein eigenes Programm.Doch ihr Körper setzt ihr klare Grenzen: Erst eine Covid-Erkrankung, dann ein zweiter Bandscheibenvorfall, die Diagnose Spät-Borreliose und schließlich ein auffälliger Befund bei einer Mammographie bringen ihr Leben erneut ins Wanken. Nach Abschluss aller Therapien wird klar: Viele ihrer Beschwerden sind auf die Wechseljahre zurückzuführen.Ein Beitrag, den sie darüber veröffentlicht, trifft einen Nerv und motiviert sie, die Community „Midlife-Rebellin“ zu gründen.Gemeinsam tauchen wir in dieser Folge tief in das Thema Menopause ein und sprechen darüber, was diese Lebensphase für viele Frauen ihre Rolle in Familie, Beruf und Gesellschaft bedeutet. Zum Schluss unseres Gespräches sprechen wir noch darüber, wie sie es geschafft hat, den jahrelangen Überlebenskampf zu beenden.Mehr Informationen über Clara und ihre Arbeit findest du auf ihrer WebsiteVernetze dich mit ihr auf LinkedIn und folge ihr auf InstagramVerpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder iTunesMöchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auf meine Webseite https://www.anjakuhn.com oder vereinbare direkt einen Termin Hat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertestVernetze dich mit mir auf LinkedIn und folge mir auf Instagram  Hier geht's zu den Shownotes Support the show

In episode 92 of Brand Story, we welcome back Rand Fishkin, Cofounder & CEO of SparkToro, to talk about brand vs. algorithm, the value of real audience research, and the dangers of chasing attention without purpose. He shares the story behind SparkToro, why so many marketers don't actually know their audience, and how optimizing for vanity metrics can lead you astray.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/branding-beyond-algorithms/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) The Birth of SparkToro: Audience Intelligence Unleashed(08:44) Inertia in Marketing: The Resistance to Change(21:20) Brand Over Algorithm: The Difference Between Gaming the System and Optimization(28:37) Building Real Value vs. Surface Engagement(35:36) Brand Story Podcast Engagement - Short vs. Long Clips(39:48) Entrepreneurship: Risk vs. Control(49:40) Exploring Possible Futures

Send us a textEG America is reshaping how convenience stores engage with their customers. As the fourth-largest chain in the U.S., with familiar brands like Cumberland Farms, Turkey Hill, and Fast Track, it's leading the charge in integrating technology and personalization into its loyalty strategy. At the helm of this transformation is Whitney Johnson, Senior Vice President of Marketing, who is redefining the company's approach to customer loyalty by blending AI-driven insights with hyper-local, tailored experiences that resonate with today's on-the-go consumer.  

On episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastAre you ready to Light your Soul all the way back UP with today's guest Miriam Hussey, co founder of the Soul Space movement, pharmacist, mother, integrative health advocate and NOW author of her first book Light Up. Light Up explores the intricate connections between mind, body, and soul, with a profound emphasis on the soul as the focal point of our overall well-being.Written for those who feel they are struggling with our ‘always on' culture, this book offers a pause to prioritise our own needs so that we can shine brightly and live purposefully once again.We talk about motherhood, the distress our bodies feel as we consciously awaken to all the distress in the world right now, and she shares really accessible ways to light up within - because closing ourselves down right now is not an option. And If you love this conversation join Miriam and husband Gerry Hussey in the Armada Hotel this October for their Light Up retreat, and keep an eye for their annual Christmas event on their socials. Click to: Preorder Miriam's Book Light Up Click for: Light Up Retreat in the ArmadaClick to: Join Soul SpaceSupported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Today, experts, consultants, and others who share advice content and thought leadership concepts need to embrace a tough truth. Our guest is the perfect person to help me deliver it. Erin Halper is the founder of the community business for independent consultants, The Upside. In our episode, we talk about vulnerability in storytelling and how to navigate it well, and we look at a signature story of hers that she uses everywhere but which she debated NOT using for a long time. You'll hear why, and you'll walk away with some ideas to apply to your own communication to have a greater impact. As Erin says, everyone has a version of the story she tells, even though all the details are different. And that's why it's so effective. Understanding that one concept can transform how deeply you resonate wherever you show up to write or speak.Find and follow Erin at betheupside.com or connect with her on LinkedIn.***ABOUT MY WORK:Don't market more. Matter more.I help experts resonate deeper. I work with you 1:1 as your peer-level advisor, coach, and strategist on your public speaking, messaging, storytelling, and thought leadership.You've done lots of things. Now it's time to [be] a thing. Sharing scattered thinking → Exploring a big idea"Wall of smarts" talks → Unforgettable speechesConstantly chasing attention → Being highly soughtSubscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

In dieser besonderen Solo-Folge spreche ich über ein Thema, das mir persönlich sehr am Herzen liegt: Wie du deine Geschichte erzählen kannst ohne dich von ihr beherrschen zu lassen.Vielleicht hast du etwas erlebt, das dich verändert hat, eine Krankheit, ein Verlust, eine Krise oder ein Neuanfang. All das gehört zu deiner Geschichte. Aber: Du bist nicht deine Geschichte. Du bist das, was du daraus gemacht hast.Ich nehme dich mit auf meine ganz eigene Reise, von der ersten öffentlichen Erzählung meiner Insolvenz über neue Perspektiven bis hin zu meiner Keynote bei einer Fuck-up Night. Und ich teile, wie ich meine Erfahrungen als Teil meiner Personal Brand in meine heutige Arbeit eingebunden habe.Deine Geschichte kann dein größtes Kapital sein.Erfahre in dieser Folge:Warum es so heilsam ist, die eigene Geschichte aus verschiedenen Blickwinkeln zu betrachtenWie du deine Erfahrungen nutzen kannst, um Vertrauen aufzubauen.Was eine starke Personal Brand Story ausmacht.Welche Fragen dir helfen, deine eigene Geschichte zu formulieren."Deine Geschichte ist kein Makel. Sie ist ein Geschenk."Hör rein und finde heraus, wie deine Geschichte dir Kraft geben kann – für dich, für dein Business und für die Menschen, denen du helfen willst.Teile die Folge gerne mit Menschen, die ihre Geschichte besser verstehen oder erzählen möchten.Mehr von mir findest du hier:Deine GeschichteLebensgeschichten VerlagMeine GeschichteVerpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder itunesHat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn.Hier geht's zu den Shownotes Support the show

Send us a textFor Merz Aesthetics, customer loyalty is more than a marketing initiative; it's a guiding philosophy that influences every aspect of the brand's identity and operations. As a global medical aesthetics company with a strong family-owned heritage, Merz Aesthetics places deep emphasis on building trust and delivering meaningful experiences that resonate with both healthcare providers and patients. In a category where confidence and care intersect, the company recognizes that loyalty must be rooted in both emotional connection and practical value. At the center of this strategy is Xperience+, Merz Aesthetics' award-winning U.S. loyalty platform designed to be both impactful and effortless. While the program is celebrated for its simplicity, it's underpinned by a thoughtful, evolving strategy that adapts to the needs of a diverse and dynamic audience. From streamlining the user journey to ensuring that rewards feel genuinely valuable, Merz Aesthetics is committed to making loyalty easy without sacrificing depth. The brand's approach is led by Donnarie Hales, Director of Loyalty Strategy and Experience, who plays a key role in shaping how the brand balances innovation with simplicity. Hales emphasizes the importance of designing a platform that not only meets the practical needs of providers and patients but also reflects the emotional core of the aesthetics experience. With a focus on listening, evolving, and staying ahead of consumer expectations, Merz is working to create deeper connections with the next generation and building loyalty in an industry grounded in beauty, trust, and transformation. 

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastThis week I'm with one of my favourite, honest, mid life and mid size, fashion and beauty influencers Sinead from the Beaut Truth.Like me, Sinead is in her early 40's she has kids and a career and like many many other women I know has recently gone through a bit of a dark night of the soul and new direction - new priorities - new boundaries - new woman. We talk about everything here from body image to physical health to breast reduction surgery. And how after losing her dad a few years ago that none of this self judgement means a damn thing. Being well is all that matters. And another thing that shouldnt mean a thing - are the opinions of others especially those that have written about Sinead in tattle threads, some even commenting on how she looked at school dropoffs - because ya know that's a measure of her as a woman! Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Send us a textCalifornia Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on nostalgia but on reinvention. At the helm of marketing, culinary, digital, and menu innovation, Keller is bringing a deeply personal connection to the brand—and a bold, modern vision for its future. 

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastThis week I'm with a founder of one of my favourite skincare brands Niamh Ryan of Ella and Jo. Beyond the whole co founder success story - she is also a mother of 4 and the past decade has been a serious personal and professional stretch. And here at 41 she says for the first time she can feel herself drop into her body and live truly as herself. We talk about her spirituality, how she channels confidence, energy and discipline when it comes to giving her soul and body what it needs. She runs, she plunges, she meditates, she holds beautiful retreats for us all to drop our shoulders and take a breath. And this conversation will inspire you to grab on to life, to be ruthless about conserving and nurturing your own energy and never wasting a drop of it on self doubt. Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Hallo und herzlich willkommen zur ganz besonderen Jubiläumsfolge meines Podcasts Lebensgeschichten!Heute feiern wir: 5 Jahre Podcast! FÜNF Jahre voller bewegender Gespräche, mutiger Geschichten und echter Emotionen.In dieser Folge nehme ich dich mit auf eine kleine Reise zurück zu den Anfängen: Wie alles begann – im ersten Corona-Lockdown mit einer Idee, die sich Schritt für Schritt zu etwas ganz Großem entwickelt hat. Ich teile mit dir meine Gedanken, meine Entwicklung und was dieser Podcast für mich – und für viele meiner Gäste – bedeutet.Du erfährst:Warum „Lebensgeschichten“ ursprünglich ganz anders heißen sollteWelche Rolle mein Podcast-Coach und mein früheres Ich gespielt habenWie mein Podcast gewachsen ist – mit mittlerweile 289 FolgenWarum die Geschichten meiner Gäste oft zum ersten Mal öffentlich erzählt werdenWas Jan Schmiedel mit dem „Nordstern im Reich der Geschichten“ meintWie aus dem Podcast mein Verlag und Brand Stories entstanden sindBesonders ans Herz legen möchte ich dir die Folge mit Ulrike Bergmann – sie erzählt sehr offen von einem Tabu-Thema, das viele Frauen betrifft:Interview mit Ulrike BergmannUnd wenn du denkst: „Meine Geschichte ist doch gar nicht so spannend…“ Dann hör unbedingt rein und lass dich vom Gegenteil überzeugen.Mehr von mir findest du hier:www.anjakuhn.comLebensgeschichten VerlagDeine GeschichteMöchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auf meine Webseite oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder itunes Hat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn  und folge mir auf Instagram.Hier geht's zu den ShownotesSupport the show

Getting a start in cybersecurity has never been easy — but for today's aspiring pen testers, the entry barriers are even higher than they were a decade ago. In this conversation, Sean Martin and Marco Ciappelli sit down with Greg Hatcher and John Stigerwalt from White Knight Labs to unpack why they decided to flip the script on entry-level offensive security training.Greg, a former Army Special Operations communicator, and John, who got his break as a self-taught hacker, agree that the traditional path — expensive certifications and theoretical labs — doesn't reflect the reality of the work. That's why White Knight Labs is launching the Entry Level Pen Tester (ELPT) program. The idea is straightforward: make high-quality, practical training accessible to anyone, anywhere.Unlike other courses that focus purely on the technical side, the ELPT emphasizes the full skill set a junior pen tester needs. This means not just breaking into systems, but learning how to write clear reports, communicate effectively with clients, and operate as part of a real engagement team. John explains that even the best technical find is worthless if it's not explained properly or delivered with clear guidance for fixing the issue.Greg points out that the team culture at White Knight Labs borrows from his Special Forces days — small, specialized teams where each individual goes deep on a specific domain but works in tight coordination with others. Their goal for trainees mirrors this: to develop focused, practical skills while understanding how their piece fits into bigger, complex attack scenarios.Affordability and global access are key parts of the mission. The team wants the ELPT to open doors for people who might not have thousands to spend on training. By combining hands-on labs, in-depth modules, real-world scenarios, and a tough final exam, they aim to ensure that passing the ELPT means you're truly job-ready.For anyone considering a start in offensive security, this episode is a glimpse into a program designed to create more than just hackers — it's building adaptable, communicative professionals ready to hit the ground running.Learn more about White Knight Labs: https://itspm.ag/white-knight-labs-vukrGuests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/______________________Keywords: sean martin, marco ciappelli, greg hatcher, john stigerwalt, cybersecurity, pentesting, training, certification, whiteknightlabs, hacking, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Send us a textMost Amazon sellers miss this hidden spot to help their listings rank higher. It's a simple way to add extra keywords without changing your title or bullets. Used right, it helps with visibility, search relevance, and long tail phrases.Stop leaving ranking opportunities on the table. Book a strategy call and fix your hidden SEO gaps now: https://bit.ly/4jMZtxu#AmazonSEO #AplusContent #AmazonSellers #AmazonListingTips #ecommerceseo Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 – Why Most Sellers Miss This SEO Tip00:18 – How A+ Content Impacts Your Amazon Rankings00:49 – Using Alt Text in A+ Images for SEO01:58 – Adding Misspellings and Other Languages for Search02:45 – Where to Add Long Tail Keywords03:56 – Common Mistakes Sellers Make with Alt Text04:54 – Add Alt Text to Brand Story for Extra Visibility05:39 – Real Examples and Final SEO Advice05:59 – Why My Amazon Guy Exists (Closing Message)06:05 – Scan the QR Code or Click the Link----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Join us on Spaghetti on the Wall episode #251 as we welcome Kyle Gray, founder of The Story Engine, bestselling author, and expert in content marketing strategy for startups and small businesses. Kyle has helped hundreds of brands grow using repeatable systems and brand storytelling that actually converts.

Looking back on my own career as a speaker, storyteller, and communicator across projects and mediums, I realize: every time I developed a signature story capable of resonating with others, I went through the same process. It wasn't intentional, but it worked. Today, I want to codify that process into a more conscious process you can follow. I'm calling it Six-Way Stories:1. Make a messy draft.2. Find the 4 building blocks of the story.3. Build up the story from the building blocks.4. Arrive at an insight using a particular phrase.5. Tell it again, but shorter.6. Tell it again, but arriving at a different insight.The goal isn't to "learn story." The goal is to become a storyteller. This process can help you get to work with clarity and confidence.***ABOUT MY WORK:Don't market more. Matter more.When your expertise sounds like everyone else's, you're forced to compete on price instead of value. I help established experts transform scattered thinking into a distinctive premise, signature stories, and unforgettable speeches. Stop creating "content." Create IP that makes you the obvious choice. Let's make your ideas clear, repeatable, powerful, yours.You've done lots of things. Now it's time to [be] a thing. Move from:Sharing scattered thinking → Exploring a big idea"Wall of smarts" talks → Unforgettable speechesConstantly chasing attention → Being highly sought[What you know] matters. But [what you say] + [how you say it] determine whether [they care.]Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Threads***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

In today's digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what's actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what's changing, what's still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/marketing-in-a-zero-click-world/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Brand Story and Rand Fishkin(03:55) The Importance of Understanding Your Audience(09:34) Navigating the Zero-Click Search Era(17:45) The Shift in Marketing Attribution and Measurement

Cyber threats are not static—and HITRUST knows assurance can't be either. That's why HITRUST's Michael Moore is leading efforts to ensure the HITRUST framework evolves in step with the threat environment, business needs, and the technologies teams are using to respond.In this episode, Moore outlines how the HITRUST Cyber Threat Adaptive (CTA) program transforms traditional assessment models into something far more dynamic. Instead of relying on outdated frameworks or conducting audits that only capture a point-in-time view, HITRUST is using real-time threat intelligence, breach data, and frameworks like MITRE ATT&CK and MITRE ATLAS to continuously evaluate and update its assessment requirements.The E1 and I1 assessments—designed for organizations at different points in their security maturity—serve as flexible baselines that shift with current risk. Moore explains that by leveraging CTA, HITRUST can add or update controls in response to rising attack patterns, such as the resurgence of phishing or the emergence of AI-driven exploits. These updates are informed by a broad ecosystem of signals, including insurance claims data and AI-parsed breach reports, offering both frequency and impact context.One of the key advantages Moore highlights is the ability for security teams to benefit from these updates without having to conduct their own exhaustive analysis. As Moore puts it, “You get it by proxy of using our frameworks.” In addition to streamlining how teams manage and demonstrate compliance, the evolving assessments also support conversations with business leaders and boards—giving them visibility into how well the organization is prepared for the threats that matter most right now.HITRUST is also planning to bring more of this intelligence into its assessment platform and reports, including showing how individual assessments align with the top threats at the time of certification. This not only strengthens third-party assurance but also enables more confident internal decision-making—whether that's about improving phishing defenses or updating incident response playbooks.From AI-enabled moderation of threats to proactive regulatory mapping, HITRUST is building the connective tissue between risk intelligence and real-world action.Note: This story contains promotional content. Learn more.Guest: Michael Moore, Senior Manager, Digital Innovation at HITRUST | On LinkedIn: https://www.linkedin.com/in/mhmoore04/Hosts:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/Marco Ciappelli, Co-Founder at ITSPmagazine and Host of Redefining Society Podcast & Audio Signals Podcast | https://www.marcociappelli.com/______________________Keywords: sean martin, marco ciappelli, michael moore, hitrust, cybersecurity, threat intelligence, risk management, compliance, assurance, ai security, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastHello you're listening to Stretch Marks with me your host Sinéad O'Moore. This week I'm joined by a friend, a woman who has nourished her grief into an empathy that is helping others through a modality known as Emotional Freedom Technique and now author of her first book Tapping into You - Sarah Tobin. I first met Sarah about 7 years ago as she joined me to share her story of losing her newborn Alice and explored what all this “tapping” stuff was. As you listen to the episode here, you'll see how I began as a bit of a cynic but as for us all in some shape or form, life brought me to my knees one day and without realising it - I was there tapping on the points that Sarah has once taught me and feeling a wash of calm - just enough to get through. This conversation is vibrant and loving and hopeful and full of light - but it does also reflect on our own personal experiences of grief and baby loss so just mind yourself if that is not what you need right now but I promise you it will introduce you to something that can look after your emotional health. Preorder Sarah's Book HERESupported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode of the Private Practice Survival Guide, we discuss the power of storytelling in building an emotional connection with your audience and turning your brand into a memorable experience. We explore the essential components of a compelling brand story and how to use it across marketing channels to increase engagement and client loyalty. The episode highlights how authentic storytelling can differentiate your practice from competitors and deepen client relationships. Discover how to craft a narrative that not only communicates your mission but also inspires trust and action. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastHazel Burton founder of The Home Reset joins me to inspire you to reset your life. I am obsessed with watching Hazel's tips and transformations and fully believe that her business is not just about resetting someone's home but it can reset their life - its a modern day therapy when life feels too much and you don't know where to start. We talk about the courage Hazel needed to resign from her high paying, safe, secure, corporate job, how in her 40's she now has the career balance and confidence she dreamed and what she's learned from being welcomed into her clients.Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Join us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively!  

Security teams often rely on scoring systems like Common Vulnerability Scoring System (CVSS), Exploit Prediction Scoring System (EPSS), and Stakeholder-Specific Vulnerability Categorization (SSVC) to make sense of vulnerability data—but these frameworks don't always deliver the clarity needed to act. In this episode, Tod Beardsley, Vice President of Security Research at runZero, joins host Sean Martin at InfoSec Europe 2025 to challenge how organizations use these scoring systems and to explain why context is everything when it comes to exposure management.Beardsley shares his experience navigating the limitations of vulnerability scoring. He explains why common outputs—like a CVSS score of 7.8—often leave teams with too many “priorities,” forcing them into ineffective, binary patch-or-don't-patch decisions. By contrast, he highlights the real value in understanding factors like access vectors and environmental fit, which help security teams focus on what's relevant to their specific networks and business-critical systems.The conversation also explores SSVC's ability to drive action through decision-tree logic rather than abstract scores, enabling defenders to justify priorities to leadership based on mission impact. This context-centric approach requires a deep understanding of both the asset and its role in the business—something Beardsley notes can be hard to achieve without support.That's where runZero steps in. Beardsley outlines how the platform identifies unmanaged or forgotten devices—including IoT, legacy systems, and third-party gear—without needing credentials or agents. From uncovering multi-homed light bulbs that straddle segmented networks to scanning for default passwords and misconfigurations, RunZero shines a light into the forgotten corners of corporate infrastructure.The episode closes with a look at merger and acquisition use cases, where runZero helps acquiring companies understand the actual tech debt and exposure risk in the environments they're buying. As Beardsley puts it, the goal is simple: give defenders the visibility and context they need to act now—not after something breaks.Whether you're tracking vulnerabilities, uncovering shadow assets, or preparing for your next acquisition, this episode invites you to rethink what visibility really means—and how you can stop chasing scores and start reducing risk.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: Tod Beardsley, Vice President of Security Research at runZero | On Linkedin: https://www.linkedin.com/in/todb/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: sean martin, tod beardsley, runzero, exposure, vulnerability, asset, risk, ssdc, cvss, iot, brand story, brand marketing, marketing podcast, brand story podcast

Send us a textHow do you grow a deeply human, story-rich brand that feels like you?In this inspiring conversation, Kerry interviews Jessamyn McLaughlin, founder of Felt: a digital content agency and home of the Heartfelt Story Circle. Jessamyn shares her powerful journey from traditional wine marketing to creating a soul-aligned business that supports conscious brands to tell stories with depth, heart, and resonance.You'll hear:The personal loss that shifted how Jessamyn viewed successHow she built a sustainable, intuitive business from her unique skillsetWhy she joined the Align + Attract Mastermind to integrate her spiritual gifts into her workThe creation of her signature membership, the Heartfelt Story CircleIf you want to market with authenticity and impact—without burning out—this episode is for you.Find Jessamyn: https://www.feltbrandandstories.com/Join the Heartfelt Story Circle: https://www.feltbrandandstories.com/heartfelt-story-circleInstagram: https://www.instagram.com/feltbrandandstoriesJoin Kerry's Mastermind for Brilliant, Differently-Wired Female Entrepreneurs here: http://alignandattract.com/mastermind. Price goes up July 1st!Thanks for listening. Please subscribe and share!Find Kerry at http://alignandattract.comJoin Kerry's Mastermind: http://alignandattract.com/mastermindShare your thoughts on Instagram: http://instagram.com/kerryrowett

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastWe are stretching - this time into our 40's.Say Hello to Rebecca Ryan.Rebecca is an actress, viral lip syncer, and a fellow 1984 baby like me. We talk about coming out of the haze of early motherhood, how her creche closing changed her career path, taking back control of her health, weight and wellbeing and life with Ulcerative Colitis. We also couldnt get through this very warm and gorgeous open book of a conversion without acknowledging the grief and the lifetime of gratitude she has for her dad who she lost a few months ago. Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their websiteor use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Episode 157: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptStories are some of the most powerful marketing tools you have in your business. But a lot of people feel like their story isn't anything special or exciting… they don't have a dramatic rags-to-riches story, or an experience of hitting rock-bottom and then working their way to the top.In this episode, Melissa Monte tells us how to take your life experiences and turn them into powerful, impactful stories that are relevant to your audience and move them into action.About Melissa Monte: Melissa is the host of Mind Love, a top-ranked podcast with over 7 million downloads, where people share the unfiltered parts of their stories—the ones that shaped them the most.After taking a felony charge for a crime she didn't commit (thanks to a boyfriend's burglary ring), she spent years hiding her past—until she realized the stories we fear most are the ones that hold the most power.Now, through her podcast, speaking, and Story Love™, she helps entrepreneurs, coaches, and thought leaders turn their personal stories into movements that create impact, connection, and revenue.Check Out Melissa's AI “Story Alchemist”: https://mindlove.com/storyConnect with Melissa:https://mindlove.com https://instagram.com/mindlovemelissa https://tiktok.com/mindlovemelissa https://www.linkedin.com/in/mindlovemelissa/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

How to resonate with better clients and buyers—people with experience and taste who hire you for everything that makes you unique. This is different than almost everything the owners of search engines, social networks, and AI tools have taught us. So we first need to unlearn a lot of what's popular on the internet today.***ABOUT ME, JAY ACUNZO:Strategic Storytelling & Speaking Advisor to Experienced ProsI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it's easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Threads***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

As Chief Technology Officer at eSentire, Dustin Hillard brings a deeply rooted background in AI and machine learning—going back over 15 years—to the practical challenges of cybersecurity. In this episode, Hillard discusses how his team is using agentic AI not for the sake of hype, but to augment real human workflows and achieve measurable, high-impact outcomes for clients.The conversation begins with a critical point: AI should be an enabler, not a shiny object. Hillard contrasts the superficial marketing claims that dominate vendor messaging with the grounded, transparent approach his team takes—an approach that fuses technology with hands-on human expertise to deliver results.eSentire's focus is on containment and control. In over 99% of intrusion cases, their platform successfully stops threats at the first host. That is the benchmark by which Hillard wants AI judged—not by its novelty or buzz, but by whether it helps security teams stop attacks before damage spreads.Key to achieving this is the way automation is used to supercharge analysts. Instead of running just three or five high-value queries in a 15-minute response window, eSentire's AI framework runs 30. This allows the system to comb through a customer's historical data, generate hypotheses based on broader knowledge bases, and deliver structured, contextual findings. Analysts can then focus on judgment and decision-making, not searching logs or assembling fragments.Three pillars underpin this approach: direct telemetry gathering from tools like CrowdStrike and Microsoft, threat intelligence correlation, and contextual data from the customer environment. These layers combine to offer rich insights, fast. And importantly, the AI doesn't operate in a black box. Hillard stresses explainability and auditability—every recommendation must be traceable back to concrete evidence, not just LLM-generated summaries.He also touches on the eight assessment areas his team uses to evaluate AI readiness and safety: from autonomy and guardrails to data privacy, effectiveness metrics, and adversarial resilience. The point isn't to convince customers with buzzwords, but to earn trust by demonstrating measurable results and opening the door to real conversations.By encoding the investigative playbooks of seasoned analysts and executing them dynamically, agentic AI at eSentire isn't replacing humans—it's empowering them to respond faster and more accurately. That's the difference between checking a marketing box and actually making a difference when every second counts.Guest: Dustin Hillard | CTO, eSentire | https://www.linkedin.com/in/dustinhillard/RESOURCESSorry We're So Good: An Open Letter: https://itspm.ag/esentire-sorry4ekVisit the eSentire Website to learn more: https://itspm.ag/esentire-594149Learn more and catch more stories from eSentire on ITSPmagazine: https://www.itspmagazine.com/directory/esentireLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story______________________Keywords: dustin hillard, sean martin, marco ciappelli, cybersecurity, ai, machine learning, automation, investigation, containment, transparency, brand story, brand marketing, marketing podcast, brand story podcast

When it comes to data protection, the word “immutability” often feels like it belongs in the realm of enterprise giants with complex infrastructure and massive budgets. But during this RSAC Conference conversation, Sterling Wilson, Field CTO at Object First, makes a strong case that immutability should be, and can be, for everyone.Wilson brings a grounded perspective shaped by his experience on the floor at RSAC, where Object First made its debut as a sponsor. The energy, he notes, was contagious: not just among vendors, but also from practitioners expressing serious concerns about their ability to recover data post-incident. These conversations weren't hypothetical; they were real worries tied to rising insurance premiums, regulatory compliance, and operational survivability. And at the core of all this? Trust in the data backup process.Agentic AI, AI capable of making decisions independently, is one of the trends Wilson flags as both promising and risky. It offers potential for improving preparedness and accelerating recovery. But it also raises concerns around access and control of sensitive data, particularly if exploited by adversaries. For Sterling, the opportunity lies in combining proactive readiness with simplicity and control, especially for those who aren't traditional security practitioners.Object First is doing just that through OOTBI: Out of the Box Immutability. And yes, there's a mascot: OOTBI. More than just a marketing hook, OOTBI represents a shift toward making backup and recovery systems approachable, usable, and, importantly, accessible. According to Wilson, the product gets users from “box to backup” in 15 minutes... with encrypted, immutable storage that meets critical requirements for cyber insurance coverage.Cost, Wilson adds, is a key barrier that often prevents organizations from reaching data protection best practices. That's why Object First now offers consumption-based pricing models. Whether a business is cloud-first or scaling fast, it's a path to protection that doesn't require breaking the budget.Ultimately, Wilson emphasizes education and community as critical drivers of progress. From field labs where teams can configure their own Opi, to on-location conference conversations, the company is building awareness, and reducing fear, by making secure storage not just a feature, but a foundation.This episode is a reminder that effective cybersecurity isn't only about innovation; it's about inclusion, practicality, and trust... both in your tools and your team.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, sterling wilson, immutability, agentic, ai, backup, recovery, cybersecurity, insurance, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Jim Manico's passion for secure coding has always been rooted in deeply technical practices—methods that matter most to developers writing code day in and day out. At OWASP Global AppSec EU 2025 Conference in Barcelona, Manico brings that same precision and care to a broader conversation around the intersection of application security and artificial intelligence.While many are still just beginning to assess how AI impacts application development, Manico has been preparing for this moment for years. Two and a half years ago, he saw a shift—traditional low-level technical bugs were being mitigated effectively by mature organizations. The new challenge? Business logic flaws and access control issues that scanners can't easily detect. This change signaled a new direction, prompting him to dive into AI security long before it became fashionable.Now, Manico is delivering AI-flavored AppSec training, helping developers understand the risks of insecure code generated by large language models. His research shows that even the best AI coding tools—from Claude to Copilot—still generate insecure code out of the box. That's where his work becomes transformative: by developing detailed, framework-specific prompts grounded in decades of secure coding knowledge, he has trained these tools to write safer code, using React, Django, Vue, and more.Beyond teaching, he's building. With 200 volunteers, he's leading the creation of the Artificial Intelligence Security Verification Standard (AISVS), a new OWASP project inspired by the well-known Application Security Verification Standard (ASVS). Generated with both AI and human collaboration, the AISVS already has a v0.1 release and aims for a major update by summer.For Manico, this isn't just a technical evolution—it's a personal renaissance. His deep catalog of secure coding techniques, once used primarily for human education, is now fueling a new generation of AI-assisted development. And he's just getting started.This episode isn't just about where AppSec is going. It's a call to developers and security professionals to rethink how we teach, how we build, and how we can use AI to enhance—not endanger—the software we create.Learn more about Manicode: https://itspm.ag/manicode-security-7q8iNote: This story contains promotional content. Learn more.Guest: Jim Manico, Founder and Secure Coding Educator at Manicode Security | On Linkedin: https://www.linkedin.com/in/jmanico/ResourcesJim's OWASP Session: https://owasp2025globalappseceu.sched.com/event/1wfpM/leveraging-ai-for-secure-react-development-with-effective-prompt-engineeringDownload the Course Catalog: https://itspm.ag/manicode-x684Learn more and catch more stories from Manicode Security: https://www.itspmagazine.com/directory/manicode-securityAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: jim manico, sean martin, appsec, ai, owasp, securecoding, developers, aisvs, training, react, brand story, brand marketing, marketing podcast, brand story podcast

Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more.Steve is a past client of mine, as I helped him develop his keynote speech associated with his book, Earn It: Unconventional Strategies for Brave Marketers. When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery.In this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message.Follow Steve on LinkedIn and visit his website for more.***ABOUT ME, JAY ACUNZO:Strategic Storytelling & Speaking Advisor to Experienced ProsI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it's easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Threads***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn't frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.ThreatLocker's mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia's Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what's working and where they need help.Why Being There MattersDifferent regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it's conversations about Cyber Essentials that shape booth discussions. Regulations aren't just compliance checklists; they're also conversation starters that change how organizations prioritize security.The ThreatLocker team doesn't rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what's necessary, and blocking what isn't.Booth D90 and BeyondRob Allen invites anyone—whether they're new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It's not just about showcasing technology; it's about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.If you're at InfoSecurity Europe, stop by. If you're not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerCyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interview_rob&utm_term=podcastAustralia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interviLearn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25 ______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, the conversation with Rob Allen, Chief Product Officer at ThreatLocker, centered on something deceptively simple: making cybersecurity effective by making it manageable.During this on-location recap episode, Rob shares how ThreatLocker cut through the noise of flashy booths and AI buzzwords by focusing on meaningful, face-to-face conversations with customers and prospects. Their booth was an open, no-frills space—designed for real dialogue, not distractions. What caught people's attention, though, wasn't the booth layout—it was a live demonstration of a PowerShell-based attack using a rubber ducky device. It visually captured how traditional tools often miss malicious scripts and how ThreatLocker's controls shut it down immediately. That kind of simplicity, Rob explains, is the real differentiator.Zero Trust Is a Journey—But It Doesn't Have to Be ComplicatedOne key message Rob emphasizes is that true security doesn't come from piling on more tools. Too many organizations rely on overlapping detection and response solutions, which leads to confusion and technical debt. “If you have five different jackets and they're all winter coats, you're not prepared for summer,” Sean Martin jokes, reinforcing Rob's point that layers should be distinct, not redundant.ThreatLocker's approach simplifies Zero Trust by focusing on proactive control—limiting what can execute or communicate in the first place. Rob also points to the importance of vendor consolidation—not just from a purchasing standpoint but from an operational one. With ThreatLocker, multiple security capabilities are built natively into a single platform with one agent and one portal, avoiding the chaos of disjointed systems.From Technical Wins to Human ConnectionsThe conversation wraps with a reminder that cybersecurity isn't just about tools—it's about the people and community that make the work worthwhile. Rob, Marco Ciappelli, and Sean Martin reflect on their shared experiences around the event and even the lessons learned over a slice of Detroit-style pizza. While the crust may have been debatable, the camaraderie and commitment to doing security better were not.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974⸻Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, threat prevention, powerShell, vendor consolidation, rsac2025, endpoint security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC 2025, the most urgent signals weren't necessarily the loudest. As ISACA board member and cybersecurity veteran Rob Clyde joins Sean Martin and Marco Ciappelli for a post-conference recap, it's clear that conversations about the future of the profession—and its people—mattered just as much as discussions on AI and cryptography.More Than a Job: Why Community MattersRob Clyde shares his long-standing involvement with ISACA and reflects on the powerful role that professional associations play in cybersecurity careers. It's not just about certifications—though Clyde notes that employers often value them more than degrees—it's also about community, mentorship, and mutual support. When asked how many people landed a job because of someone in their local ISACA chapter, half the room raised their hands. That kind of connection is difficult to overstate.Clyde urges cybersecurity professionals to look beyond their company roles and invest in something that gives back—whether through volunteering, speaking, or simply showing up. “It's your career,” he says. “Take back control.”Facing Burnout and Legal Risk Head-OnThe group also addresses a growing issue: burnout. ISACA's latest research shows 66% of cybersecurity professionals are feeling more burned out than last year. For CISOs in particular, that pressure is compounded by personal liability—as in the case of former SolarWinds CISO Tim Brown being sued by the SEC. Clyde warns that such actions have a chilling effect, discouraging internal risk discussions and openness.To counteract that, he emphasizes the need for continuous learning and peer support as a defense, not only against burnout, but also isolation and fear.The Silent Threat of QuantumWhile AI dominated RSAC's headlines, Clyde raises a quieter but equally pressing concern: quantum computing. ISACA chose to focus its latest poll on this topic, revealing a significant gap between awareness and action. Despite widespread recognition that a breakthrough could “break the internet,” only 5% of respondents are taking proactive steps. Clyde sees this as a wake-up call. “The algorithms exist. Q Day is coming. We just don't know when.”From mental health to quantum readiness, this conversation makes it clear: cybersecurity isn't just a technology issue—it's a people issue. Listen to the full episode to hear what else we're missing.Learn more about ISACA: https://itspm.ag/isaca-96808⸻Guest: Rob Clyde, Board Director, Chair, Past Chair of the Board Directors at ISACA | https://www.linkedin.com/in/robclyde/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaStay tuned for an upcoming ITSPmagazine Webinar with ISACA: https://www.itspmagazine.com/webinarsISACA Quantum Pulse Poll 2025 and related resources: https://www.isaca.org/quantum-pulse-pollISACA State of Cybersecurity 2024 survey report: https://www.isaca.org/resources/reports/state-of-cybersecurity-2024Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob clyde, rsac2025, burnout, quantum, cryptography, certification, isaca, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.Meet Andrew Davis. He is a powerhouse business speaker who's given speeches in 35 different countries, at more than 50 events every year. He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience.As an entrepreneur, Andrew has built and sold a marketing agency, produced docuseries for brand clients big and small, and authored multiple books about marketing and customer experience.In this episode, we dissect one of his signature stories. It's been with him for almost ten years, and he can customize it across audiences and projects to arrive at basically any insight he needs to teach. It's a rare look at how a true master of the craft executes the tiny things that create a big impact both for his audience and his business.Follow Andrew on LinkedInExplore his speaking, books, and other projects.***ABOUT ME, JAY ACUNZO:I help my clients package and communicate their expertise to differentiate & resonate, so it's easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you'll build your business on the impact of your ideas, not the volume of your marketing.Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

What if happiness is the most powerful brand strategy no one's paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-happiness-advantageContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Mark Lester(01:29) Mark's Journey to Launch His Own Agency, Squint(09:11) The Unhappiness Crisis & The Happiness Advantage in Brand Strategy(14:10) Case Study: The Success of Ollipop(22:57) Working with Nike on Women's Sports(26:55) The Importance of Relationships in Business(31:17) Empathy and Listening in the Industry(35:44) The Role of Hospitality in Branding(40:31) Embracing Responsibility and Peak Performance(43:04) Advice for Younger Marketers

Would you like to receive a FREE Marketing package worth $150,000? Crystal Williams is a creative innovator. Working with Lemon Seed Marketing, Service Nation, and an amazing team of top vendor-partners, Crystal created The Great American Brand Story Contest. Ready to take your marketing to the next level? The Great American Brand Story Contest is your opportunity to transform your HVAC, plumbing, or electrical company into an unforgettable brand. The winner will get a package worth $150,000. Listen to get the details, and don't miss out!

Organizations are demanding more from their IT management platforms—not just toolsets, but tailored systems that meet specific business and security objectives. Vivin Sathyan, Senior Technology Evangelist at ManageEngine, shares how the company is responding with an integrated approach that connects IT, security, and business outcomes.ManageEngine, a division of Zoho Corporation, now offers a suite of over 60 products that span identity and access management, SIEM, endpoint protection, service management, and analytics. These components don't just coexist—they interact contextually. Vivin outlines a real-world example from the healthcare sector, where a SIM tool detects abnormal login behavior, triggers an identity system to challenge access, and then logs the incident for IT service resolution. This integrated chain reflects a philosophy where response is not just fast, but connected and accountable.At the heart of the platform's effectiveness is contextual intelligence—layered between artificial intelligence and business insights—to power decision-making that aligns with enterprise risk and compliance needs. Whether it's SOC analysts triaging events, CIS admins handling system hygiene, or CISOs aligning actions with corporate goals, the tools are tailored to fit roles, not just generic functions. According to Vivin, this role-based approach is critical to eliminating silos and ensuring teams speak the same operational and risk language.AI continues to play a role in enhancing that coordination, but ManageEngine is cautious not to follow hype for its own sake. The company has invested in its own AI and ML capabilities since 2012, and recently launched an agent studio—but only after evaluating how new models can meaningfully add value. Vivin points out that enterprise use cases often benefit more from small, purpose-built language models than from massive general-purpose ones.Perhaps most compelling is ManageEngine's global-first strategy. With operations in nearly 190 countries and 18+ of its own data centers, the company prioritizes proximity to customers—not just for technical support, but for cultural understanding and local compliance. That closeness informs both product design and customer trust, especially as regulations around data sovereignty intensify.This episode challenges listeners to consider whether their tools are merely present—or actually connected. Are you enabling collaboration through context, or just stitching systems together and calling it a platform?Learn more about ManageEngine: https://itspm.ag/manageen-631623Note: This story contains promotional content. Learn more.Guest: Vivin Sathyan, Senior Technology Evangelist, ManageEngine | https://www.linkedin.com/in/vivin-sathyan/ResourcesLearn more and catch more stories from ManageEngine: https://www.itspmagazine.com/directory/manageengineLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, vivin sathyan, cybersecurity, ai, siem, identity, analytics, integration, platform, risk, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Fred Wilmot, CEO and co-founder of Detecteam, and Sebastien Tricaud, CTO and co-founder, bring a candid and critical take on cybersecurity's detection and response problem. Drawing on their collective experience—from roles at Splunk, Devo, and time spent in defense and offensive operations—they raise a core question: does any of the content, detections, or tooling security teams deploy actually work?The Detecteam founders challenge the industry's obsession with metrics like mean time to detect or respond, pointing out that these often measure operational efficiency—not true risk readiness. Instead, they propose a shift in thinking: stop optimizing broken processes and start creating better ones.At the heart of their work is a new approach to detection engineering—one that continuously generates and validates detections based on actual behavior, environmental context, and adversary tactics. It's about moving away from one-size-fits-all IOCs toward purpose-built, context-aware detections that evolve as threats do.Sebastien highlights the absurdity of relying on static, signature-based detection in a world of dynamic threats. Adversaries constantly change tactics, yet detection rules often sit unchanged for months. The platform they've built breaks detection down into a testable, iterative process—closing the gap between intel, engineering, and operations. Teams no longer need to rely on hope or external content packs—they can build, test, and validate detections in minutes.Fred explains the benefit in terms any CISO can understand: this isn't just detection—it's readiness. If a team can build a working detection in under 15 minutes, they beat the average breakout time of many attackers. That's a tangible advantage, especially when operating with limited personnel.This conversation isn't about a silver bullet or more noise—it's about clarity. What's working? What's not? And how do you know? For organizations seeking real impact in their security operations—not just activity—this episode explores a path forward that's faster, smarter, and grounded in reality.Learn more about Detecteam: https://itspm.ag/detecteam-21686Note: This story contains promotional content. Learn more.Guests: Fred Wilmot, Co-Founder & CEO, Detecteam | https://www.linkedin.com/in/fredwilmot/Sebastien Tricaud, Co-Founder & CTO, Detecteam | https://www.linkedin.com/in/tricaud/ResourcesLearn more and catch more stories from Detecteam: https://www.itspmagazine.com/directory/detecteamWebinar: Rethink, Don't Just Optimize: A New Philosophy for Intelligent Detection and Response — An ITSPmagazine Webinar with Detecteam | https://www.crowdcast.io/c/rethink-dont-just-optimize-a-new-philosophy-for-intelligent-detection-and-response-an-itspmagazine-webinar-with-detecteam-314ca046e634Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, fred wilmot, sebastien tricaud, detecteam, detection, cybersecurity, behavior, automation, red team, blue team, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location conversation recorded during RSAC 2025, attorney, investor, and strategic advisor Yair Geva shares a global perspective shaped by years of legal counsel, venture investing, and deal-making across Israel, Europe, and the U.S. Geva offers unique insight into how cybersecurity, AI, and M&A are not only intersecting—but actively reshaping—the tech ecosystem.More than just a legal expert, Geva advises early-stage founders and institutional investors across markets, helping them navigate cultural, legal, and strategic gaps. With over 50 personal investments and a strong focus on cybersecurity in recent institutional activity, his perspective reflects where real momentum is building—and how smart capital is being deployed.AI Acceleration and M&A HesitationAccording to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI is acting as a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks' move on Protect AI—as a sign that strategic consolidation is alive and well, even if overall deal volume remains lighter than expected.Cyber Due Diligence Is Now Table StakesAcross all industries, cybersecurity evaluations have become a non-negotiable part of M&A. Whether acquiring a fashion brand or a software firm, buyers now expect a clear security posture, detailed risk management plans, and full disclosure of any prior breaches. Geva notes that incident response experience, when managed professionally, can actually serve as a confidence builder in the eyes of strategic buyers.From Global Hubs to Human ConnectionsWhile San Francisco remains a major force, Geva sees increasing momentum in New York, London, and Tel Aviv. Yet across all markets, he emphasizes that human relationships—trust, cultural understanding, and cross-border collaboration—ultimately drive deal success more than any legal document or term sheet.With a front-row seat to innovation and a hand in building the bridges that power global tech growth, Yair Geva is helping define the next chapter of cybersecurity, AI, and strategic investment.Listen to the full conversation to hear what's shaping the deals behind tomorrow's cybersecurity innovations.Note: This story contains promotional content. Learn more.Guest: Yair Geva, Attorney and Investor | https://www.linkedin.com/in/yairgeva/ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Kubernetes revolutionized the way software is built, deployed, and managed, offering engineers unprecedented agility and portability. But as Edera co-founder and CEO Emily Long shares, the speed and flexibility of containerization came with overlooked tradeoffs—especially in security. What started as a developer-driven movement to accelerate software delivery has now left security and infrastructure teams scrambling to contain risks that were never part of Kubernetes' original design.Emily outlines a critical flaw: Kubernetes wasn't built for multi-tenancy. As a result, shared kernels across workloads—whether across customers or internal environments—introduce lateral movement risks. In her words, “A container isn't real—it's just a set of processes.” And when containers share a kernel, a single exploit can become a system-wide threat.Edera addresses this gap by rethinking how containers are run—not rebuilt. Drawing from hypervisor tech like Xen and modernizing it with memory-safe Rust, Edera creates isolated “zones” for containers that enforce true separation without the overhead and complexity of traditional virtual machines. This isolation doesn't disrupt developer workflows, integrates easily at the infrastructure layer, and doesn't require retraining or restructuring CI/CD pipelines. It's secure by design, without compromising performance or portability.The impact is significant. Infrastructure teams gain the ability to enforce security policies without sacrificing cost efficiency. Developers keep their flow. And security professionals get something rare in today's ecosystem: true prevention. Instead of chasing billions of alerts and layering multiple observability tools in hopes of finding the needle in the haystack, teams using Edera can reduce the noise and gain context that actually matters.Emily also touches on the future—including the role of AI and “vibe coding,” and why true infrastructure-level security is essential as code generation becomes more automated and complex. With GPU security on their radar and a hardware-agnostic architecture, Edera is preparing not just for today's container sprawl, but tomorrow's AI-powered compute environments.This is more than a product pitch—it's a reframing of how we define and implement security at the container level. The full conversation reveals what's possible when performance, portability, and protection are no longer at odds.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guest: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, emily long, containers, kubernetes, hypervisor, multi-tenancy, devsecops, infrastructure, virtualization, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Charles Henderson, who leads the cybersecurity services division at Coalfire, shares how the company is reimagining offensive and defensive operations through a programmatic lens that prioritizes outcomes over checkboxes. His team, made up of practitioners with deep experience and creative drive, brings offensive testing and exposure management together with defensive services and managed offerings to address full-spectrum cybersecurity needs. The focus isn't on commoditized services—it's on what actually makes a difference.At the heart of the conversation is the idea that cybersecurity is a team sport. Henderson draws parallels between the improvisation of music and the tactics of both attackers and defenders. Both require rhythm, creativity, and cohesion. The myth of the lone hero doesn't hold up anymore—effective cybersecurity programs are driven by collaboration across specialties and by combining services in ways that amplify their value.Coalfire's evolution reflects this shift. It's not just about running a penetration test or red team operation in isolation. It's about integrating those efforts into a broader mission-focused program, tailored to real threats and measured against what matters most. Henderson emphasizes that CISOs are no longer content with piecemeal assessments; they're seeking simplified, strategic programs with measurable outcomes.The conversation also touches on the importance of storytelling in cybersecurity reporting. Henderson underscores the need for findings to be communicated in ways that resonate with technical teams, security leaders, and the board. It's about enabling CISOs to own the narrative, armed with context, clarity, and confidence.Henderson's reflections on the early days of hacker culture—when gatherings like HoCon and early Def Cons were more about curiosity and camaraderie than business—bring a human dimension to the discussion. That same passion still fuels many practitioners today, and Coalfire is committed to nurturing it through talent development and internships, helping the next generation find their voice, their challenge, and yes, even their hacker handle.This episode offers a look at how to build programs, teams, and mindsets that are ready to lead—not follow—on the cybersecurity front.Learn more about Coalfire: https://itspm.ag/coalfire-yj4wNote: This story contains promotional content. Learn more.Guest: Charles Henderson, Executive Vice President of Cyber Security Services, Coalfire | https://www.linkedin.com/in/angustx/ResourcesLearn more and catch more stories from Coalfire: https://www.itspmagazine.com/directory/coalfireLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:charles henderson, sean martin, coalfire, red teaming, penetration testing, cybersecurity services, exposure management, ciso, threat intelligence, hacker culture, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, joined ITSPmagazine to share critical insights into the dual role AI is playing in cybersecurity today—and what Akamai is doing about it.Chokshi lays out the landscape with clarity: while AI is unlocking powerful new capabilities for defenders, it's also accelerating innovation for attackers. From bot mitigation and behavioral DDoS to adaptive security engines, Akamai has used machine learning for over a decade to enhance protection, but the scale and complexity of threats have entered a new era.The API and Web Application Threat SurgeReferencing Akamai's latest State of the Internet report, Chokshi cites a 33% year-over-year rise in web application and API attacks—topping 311 billion threats. More than 150 billion of these were API-related. The reason is simple: APIs are the backbone of modern applications, yet many organizations lack visibility into how many they have or where they're exposed. Shadow and zombie APIs are quietly expanding attack surfaces without sufficient monitoring or defense.Chokshi shares that in early customer discovery sessions, organizations often uncover tens of thousands of APIs they weren't actively tracking—making them easy targets for business logic abuse, credential theft, and data exfiltration.Introducing Akamai's Firewall for AIAkamai is addressing another critical gap with the launch of its new Firewall for AI. Designed for both internal and customer-facing generative AI applications, this solution focuses on securing runtime environments. It detects and blocks issues like prompt injection, PII leakage, and toxic language using scalable, automated analysis at the edge—reducing friction for deployment while enhancing visibility and governance.In early testing, Akamai found that 6% of traffic to a single LLM-based customer chatbot involved suspicious activity. That volume—within just 100,000 requests—highlights the urgency of runtime protections for AI workloads.Enabling Security LeadershipChokshi emphasizes that modern security teams must engage collaboratively with business and data teams. As AI adoption outpaces security budgets, CISOs are looking for trusted, easy-to-deploy solutions that enable—not hinder—innovation. Akamai's goal: deliver scalable protections with minimal disruption, while helping security leaders shoulder the growing burden of AI risk.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, rupesh chokshi, akamai, rsac, ai, security, cisos, api, firewall, llm, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

A gangster tries to force Pete to marry the gangster's girlfriend.Original Air Date: July 11, 1951Originating In HollywoodStarring: Jack Webb as Pete KellySupport the show monthly at https://patreon.greatdetectives.netSupport the show on a one-time basis at http://support.greatdetectives.netMail a donation to: Adam Graham, PO Box 15913, Boise, Idaho 83715Take the listener survey at http://survey.greatdetectives.netGive us a call at 208-991-4783Follow us on Instagram at http://instagram.com/greatdetectivesFollow us on Twitter @radiodetectivesJoin us again tomorrow for another detective drama from the Golden Age of Radio.