Podcasts about brand storytelling

Human connection is becoming a competitive advantage for brands in a world shaped by screens, algorithms and always-on content. On this episode of Brand Slam, hosts Steve Rosa and Mary Sadlier explore how artists, entrepreneurs and event creators are redesigning familiar experiences around presence, connection and shared experience.The episode looks at four examples, beginning with the multigenerational energy of a recent Bruno Mars concert and the way Anderson .Paak moves between identities, from opening as DJ Pee .Wee to performing alongside Mars as part of Silk Sonic. From there, the conversation explores the rise of phone-free parties, Earlybirds Club rethinking nightlife for women and Lenny Pearce turning children's songs into Toddler Techno for parents and kids.What connects these stories is a shift toward experiences that feel more personal, intentional and connected to the way people want to spend their time. Each one takes something familiar and reshapes it around changing habits, expectations and lifestyles.For marketers, the lesson is clear: relevance comes from understanding what audiences already value and creating experiences that feel more useful, authentic and human.Have an idea for a guest? Reach out at brandslam@addventures.com.

What makes someone leave a career on Wall Street to build a menswear brand with no experience in fashion? In this episode, I sit down with Alfré Snower, founder and CEO of Le Alfré, to hear how he transformed four shirts, a small New York apartment, and a lot of persistence into a growing lifestyle brand. He shares the reality of building from scratch, from personally messaging potential followers on Instagram to teaching himself design, manufacturing, content creation, and e-commerce.We also explore how Alfré created an entire universe around the brand, culminating in Alfré's Penthouse, a reservation-only retail destination in New York City. Our conversation covers intuition, vulnerability, creativity, and the importance of taking risks that established brands might avoid. More than a story about clothing, this is a conversation about believing in yourself, learning through failure, and building a brand that makes people feel something.

Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of our 2026 (add)prentice class to hear directly from Gen Z about what brands are getting right, what they are getting wrong and what marketers should be paying attention to next.The episode features summer interns Katie, Hailee, Nabiha and Thomas, representing our marketing, content strategy, design and video teams. Together, they offer a firsthand look at how their generation thinks about social media, influencers, brand loyalty, design, long-form content, shopping habits and the expectations shaping the next era of marketing.‍The conversation shifts to brand communication. Gen Z expects more than one-way messaging. They pay attention to authenticity, peer influence, creator credibility and how brands show up across different platforms. From Trader Joe's to Red Bull, the interns share examples of brands that resonate with them, along with the mistakes that can quickly cause younger consumers to tune out.‍That perspective matters for marketers trying to build relevance with younger audiences. Reaching Gen Z is not simply about following trends or adopting the newest platform. It requires understanding how people consume information, form opinions and decide which brands deserve their attention and loyalty.Have an idea for a guest? Reach out at brandslam@addventures.com.

In the travel world, getting someone to click "book" is only the start of the journey. The true test of brand loyalty — the moment where a consumer becomes a lifelong advocate — happens when they step through the front doors of their hotel. For a global leader managing 28 distinct brands, delivering a consistently exceptional experience for millions of travelers every night requires a delicate balance of deep data and authentic human emotion.In this episode of Campaign Chemistry, Dan Reynolds, SVP of global marketing at Hilton, reveals how the hospitality powerhouse crafts stays that resonate long after checkout. Reynolds walks through how Hilton leverages algorithmic insights to surprise and delight guests, turning routine travel into meaningful personal connections. He pulls back the curtain on their boldest cultural plays, from a two-decade-long partnership with McLaren and unique activations like the Waldorf Astoria Racquet Club to headline-grabbing campaigns with Paris Hilton and Lando Norris. Beyond virality, Reynolds addresses the hard business of marketing: bridging social media engagement with direct bookings, navigating brand consistency across human and digital touchpoints and drawing endless creative fuel from real customer stories. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shlomi Ron is an author, keynote speaker, and visual storytelling executive who operates at the intersection of brand narrative, cognitive AI, and strategic decision-making. He is the Co-Founder & CMO at Decision Advantage AI as well as the CEO & Founder of the Visual Storytelling Institute (VSI).At Decision Advantage AI, Ron leads brand strategy and go-to-market messaging for advanced AI and decision-science platforms, translating complex cognitive computing and defense-tech capabilities into high-stakes market positioning. Through the Visual Storytelling Institute, he advises executive teams and brands on humanizing complex messaging through visual narratives. Ron is the author of Total Acuity: How to Ignite Your Brand with Visual Storytelling, host of the Visual Storytelling Today podcast, and a professor of digital marketing and Brand Storytelling at the University of Miami Business School

IN CLEAR FOCUS: Park Howell, founder of Business of Story, and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BUT, THEREFORE (ABT) framework, why brands must make the customer the hero, and how the StoryCycle Genie™ uses AI to elevate brand narratives rather than flattening them into "a sea of sameness."  

Episode 233: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditIf you're a coach, course creator, or agency owner, chances are you're stuck explaining your business in complicated, jargon-heavy language that leaves potential clients confused instead of convinced - and confused people don't buy. Worse, when your message doesn't stick, you're forgettable, and referrals never happen.In this episode, Sharlene Lynch teaches us how to turn your "messy brilliance" into simple, branded visual frameworks that make your offer instantly clear and memorable. We dig into why visuals dramatically outperform words for retention, how to build a client journey that lets people self-select where they fit, and why this approach can even become a trademarkable, sellable asset in your business.About Sharlene Lynch: Sharlene is a business strategist and visual model architect who helps experts turn what they know into offers the market understands, values, and buys.With decades of experience across speaking, facilitation, and business strategy, she specializes in turning complex thinking into structured, scalable solutions. Known for her clarity, depth, and precision, Sharlene's clients call her the missing link between being good at what they do and finally getting paid like it.Register for Sharlene's Expert Authority Masterclass HERE: https://go.thinkrapt.com/expert-authority-masterclassConnect with Sharlene:https://thinkrapt.com/ https://www.linkedin.com/company/thinkrapt/ https://www.facebook.com/ThinkRAPT https://www.instagram.com/thinkrapt https://www.youtube.com/c/ThinkRAPTWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and it may be the most important concept in business storytelling you haven't heard yet. Gavin McMahon is a recovering mechanical engineer, founder of a 25-year leadership and storytelling consultancy, and author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. He joins Park Howell on the Business of Story podcast to introduce the Arrow of Coherence — the cause-and-effect narrative logic that connects every layer of an organization, from the C-suite to the front line, into a single governing story world. The problem Gavin diagnoses is one every business leader will recognize: the synonymous mess. Most companies tangle purpose, vision, mission, and strategy into one undifferentiated blob of corporate language. The result? Thousands of employees making daily decisions — small and large, value-creating and value-destroying — without a coherent narrative to guide them. In a pre-AI world, that fragmentation was a slow burn. Today, ungoverned AI scales that fragmented story at machine speed. The Arrow of Coherence is Gavin's answer. Borrowed conceptually from Nassim Nicholas Taleb's idea of an arrow of relationship, Gavin defines the Arrow of Coherence as the cause-and-effect logic that must shine through a brand — the same governing logic that makes the world of IKEA, Apple, or Patagonia feel coherent whether you encounter it in product design, customer service, or a thirty-year-old marketing campaign. When that arrow is present, every decision in the organization points the same direction. When it's absent, you have drift. In this conversation, Park Howell and Gavin McMahon explore why brand storytelling is not a marketing function but an act of world building — and why the best brands govern their stories through something closer to a show Bible than a brand guideline. They discuss why the CEO is the most underutilized storyteller in any company, how to build a coalition of the willing to embed story culturally rather than hierarchically, and why AI will amplify your narrative entropy unless a governing Brand Brain is installed first. Gavin also shares the two things he wishes he had known in the 1990s when he was leading digital transformation at Gartner — lessons about human decision-making, the stories people tell themselves, and why the truth is never driven by facts alone. What you will learn in this episode: What the Arrow of Coherence is and how to apply it to unify your brand story across every department and channel. Why most organizations suffer from a synonymous mess of purpose, vision, mission, and strategy — and the single narrative move that untangles it. How show Bibles differ from brand guidelines and why that distinction determines whether your story survives scale. Why your CEO is your most underutilized brand storyteller. How to use AI as a collaborator without surrendering your story to it. The three practical steps you can take today to start building your own Arrow of Coherence. Gavin McMahon is the author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Learn more at storybusiness.com. Park Howell is founder of The Business of Story, creator of the Story Cycle System™, and author of Brand Bewitchery and The Narrative Gym. Full episode show notes, transcript, and resources at businessofstory.com.

WWE has built one of the most powerful entertainment brands in the world by turning characters, stories and live moments into lasting connections with generations of fans. Behind that success is a relentless focus on storytelling, audience experience and personalities who help bring the brand to life every week. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with WWE broadcaster Megan Morant to explore what brand builders can learn from a company that lives at the intersection of sports, entertainment and culture.Before joining WWE, Morant built her career across traditional sports, including roles with the Cape Cod Baseball League, the BIG EAST Conference and the New England Patriots. She shares how those experiences prepared her for the unique world of WWE, where broadcasters are surrounded by larger-than-life personalities and where an interview, entrance or unexpected moment can become another chapter in an ongoing story.The conversation goes behind the scenes of WWE to examine how the organization creates a loyal, multigenerational fan base, produces its live programming and continues evolving without losing the traditions and human stories that have made people watch for decades. Morant also discusses developing her own on-air identity while working within a brand where personality is central to the experience.That balance should sound familiar to anyone responsible for building a brand: stay recognizable without standing still. Give people something consistent to return to while finding new reasons for them to care. WWE has been doing both for generations. Morant also shares a deeply personal side of her story, including balancing her career and family with competitive distance running, qualifying for the 2028 U.S. Olympic Marathon Trials after donating a kidney. From building brands to building endurance, it's a conversation about the stories and personalities that give fans a reason to keep coming back for more. Have an idea for a guest? Reach out at brandslam@addventures.com.

From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals, motivations, approach and cognitive biases is the difference between noise and real behaviour change. Mindstate Group: https://mindstategroup.com Will on LinkedIn (case studies and ongoing thinking) Timestamps 00:00 – The number one marketing mistake 01:30 – Why traditional research fails 04:00 – The shift to non-conscious science at PepsiCo 07:00 – Have brains changed since COVID? 09:30 – Why small businesses need this more than big brands 13:00 – The SunChips story and narrative psychology 17:30 – People buy feelings, not products 19:30 – What's next: AI + mind states and the new book 22:00 – Personalisation fatigue and the transparency trap 25:00 – Fear marketing and why it backfires long-term 27:00 – Where to find Will Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, Ramona believed she had one major weakness. She was great at creating content that converted—but terrible at creating content that attracted new people. The classic advice never seemed to fit. Create broader content. Be more surface-level. Appeal to everyone. Feed the algorithm. The problem? It worked for other people—but it never worked for the way her brain works. In this episode, Ramona shares the realization that completely changed how she approaches marketing, launches and brand building. Instead of separating attraction content from conversion content, she explains why every piece of content can do both—when it's built around a cinematic storyline instead of isolated marketing tactics. If you've ever felt like traditional content advice makes you create content that doesn't feel like you, this episode will completely change the way you think about growing your audience. Inside this episode: - Why attraction content never worked for Ramona - The hidden problem with "wide-net" content - Why highly intelligent founders struggle with traditional content advice - The difference between feeding the algorithm and building a world - What Hollywood understands that the coaching industry doesn't - How storylines attract and convert at the same time - Why emotional memory beats surface-level visibility - The framework that helped generate a second million in just 14 months ---

Boston Duck Tours has built a brand that has become part of Boston's identity. For millions of visitors, it's their introduction to the city. For locals, it's part of the celebrations that define it. What began as a small local business grew into a city icon, forever tied to the championship parades that have defined Boston's sports over the last quarter century.On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Cindy Brown, CEO of Boston Duck Tours, to explore how one of New England's most recognizable brands became part of the fabric of the community.Cindy has been with Boston Duck Tours since its earliest days in 1994, helping grow the company from a small operation into a beloved Boston institution known by locals and tourists alike. What started as a unique way to see the city has become a rolling and floating symbol of Boston storytelling, civic pride and shared celebration.The conversation looks at how Boston Duck Tours built emotional connection, created a consistent experience through its ConDUCKtors and scaled without losing the personality that made people love the brand in the first place. Cindy also shares what happens behind the scenes when New England wins big and the Duck Boats become the center of the city's championship parade tradition. For the last quarter century, “Cue the Duck Boats” has become synonymous with Boston's championship moments. For marketers and brand leaders, this episode offers a look at how a local business becomes part of a city's culture. It explores experience design, community trust, operational readiness and storytelling. Most of all, it shows how lasting loyalty is earned by showing up, year after year, in the moments people remember.Have an idea for a guest? Reach out at brandslam@addventures.com.

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless campaign, Pranav traces the thread between ancient storytelling wisdom and modern brand architecture. This episode was made possible by Attentive. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people think great storytellers are born with natural talent. They're wrong. In this conversation, storytelling expert Philipp Humm explains why storytelling is actually a learnable skill—and why it may be the most valuable communication skill for entrepreneurs, leaders, investors, parents, and anyone who wants to influence others. You'll discover: ✔️ The 3 elements every unforgettable story needs ✔️ Why most public speaking advice actually makes you worse ✔️ How to become a confident speaker without memorizing speeches ✔️ The storytelling framework entrepreneurs should use to sell ideas naturally ✔️ Why emotion beats information every time ✔️ How impromptu speaking builds confidence faster than rehearsing scripts ✔️ The psychology behind stories that people remember for years ✔️ Why authenticity isn't about perfection—it's about connection Whether you're raising capital, leading a team, pitching clients, creating content, or simply trying to become a better communicator, these storytelling principles will transform how people listen to you. One of the biggest takeaways? People don't remember information. They remember stories. And the best part is—you don't need extraordinary life experiences to become a great storyteller. You simply need to learn how to tell everyday moments in a way that creates surprise, emotion, and vivid imagery. If you want to become a better speaker, leader, entrepreneur, salesperson, or content creator, this conversation is packed with practical techniques you can start using today. TIMESTAMPS 00:00 Intro 00:49 Meet Storytelling Expert Philipp Humm 01:50 Why Philipp Became a Storytelling Coach 03:38 The 3 Ingredients of Every Great Story 06:53 Jake Critiques His Own Story 07:38 The Biggest Storytelling Mistake People Make 09:44 Why TED Talks Often Feel Fake 11:37 The Surprising Power of Stories in Business 14:17 The Two Stories Every Entrepreneur Must Master 15:33 Gino's Origin Story (A Story Done Right) 18:18 How Long Should a Story Be? 21:14 Customer Stories vs. Boring Case Studies 23:24 Public Speaking Tips That Actually Work 25:20 Live Impromptu Speaking Challenge 30:13 Storytelling vs. Public Speaking 35:00 How to Make Stories More Memorable 37:30 The Confidence Exercise That Changed Everything 41:02 Why Memorizing Speeches Hurts You 42:20 How to Practice Speaking Every Day 44:00 Turn "How Are You?" Into a Great Story 45:20 The Fastest Way to Become a Better Speaker 47:07 Final Takeaways on Storytelling & Leadership 49:04 Outro

What makes a brand story powerful enough to move millions of people on the world's most complex issue? Not more data. Not louder messaging. Not a bigger ask. The answer, according to serial entrepreneur Ryan Kohn, is radical simplicity — and a single theme that makes your audience feel the truth of your idea before they ever think about it. Ryan Kohn is the founder of Point One, a global business initiative that asks companies to commit just 0.1% of their revenue to accelerate the clean energy transition. That is one dollar for every thousand in revenue. A rounding error for most businesses. But pooled together, it is enough to fully fund clean energy access for the entire world within 15 years. In this episode of the Business of Story, Park Howell sits down with Ryan to unpack how he turned one of the most fatigued conversations in modern business — climate change — into one of the most compelling brand stories in the world. And what every brand builder can steal from it. WHAT YOU WILL LEARN IN THIS EPISODE How to find the single brand theme that compresses your biggest idea into your most powerful message. Ryan and his team distilled an impossibly complex global challenge into four words — almost nothing changes everything — and built an entire movement around it. Why leading with your cause is killing your message. Ryan explains why Point One never leads with sustainability, climate, or clean energy — and why that counterintuitive decision is the reason the brand resonates where others have failed. How to meet your audience inside the cultural moments they already love. Point One builds brand awareness through sport, music, art, and film rather than issue-led campaigns, reducing friction and expanding reach without alienating anyone. Why simplicity is not a shortcut in brand storytelling — it is the destination. Ryan's rule is simple: if it is not simple, it does not land. This episode shows you exactly how to apply that principle to your own brand story. How a 0.1% corporate commitment could change everything. Park runs Point One through the StoryCycle Genie live on air, surfacing the brand's core positioning statement and unique value proposition — and revealing just how precisely Ryan's team has already nailed their story. ABOUT RYAN KOHN Ryan Kohn is the co-founder of PROPER Snacks, the UK's leading premium snack brand and one of the first B Corps in the sector. From a kitchen-table idea to a global company selling over eight million snacks a month, he scaled PROPER into a household name and led its 85-person team before exiting to private equity in 2021. Alongside building PROPER, Ryan launched ventures spanning carbon-neutral property development and the UK's largest student events business, earning recognition as EY Entrepreneur of the Year. Beyond business, Ryan has long championed impact initiatives — from co-founding campaigns alongside Riz Ahmed and HRH Prince William to serving as a board member of environmental charity Hubbub. He has co-authored a B Corp guide to achieving net zero, and has mentored the next generation of entrepreneurs through programmes including Virgin Start-Up and Tesco Back It. Most recently Ryan founded Point One, a global initiative making it radically easy for businesses to support the clean energy transition. Point One asks companies to contribute just 0.1% of their revenue into a shared fund that helps unlock and accelerate clean energy projects, particularly in developing markets. By pooling these small fractions across everyday economic activity, Point One aims to create a new funding engine for global cooling and help fully fund the clean energy transition within 15 years. WHY THIS EPISODE MATTERS FOR BRAND BUILDERS This is not an episode about climate change. It is an episode about what happens when a brand story is so clear, so simple, and so true that it makes even the hardest yes feel like the easiest decision your audience has ever made. Ryan Kohn just happens to prove that principle in the most difficult storytelling arena in modern business. If you have ever struggled to simplify a complex message, lost an audience to jargon, or wondered why your brand is not moving people the way you know it should — this conversation is for you. CONNECT WITH RYAN KOHN AND POINT ONE Website: pointone.world ABOUT THE BUSINESS OF STORY The Business of Story is the top-ranked podcast for brand storytelling strategy, hosted by Park Howell — founder of the Story Cycle System and one of the world's leading brand narrative strategists. Each week Park interviews the world's brightest brand builders, marketers, and communicators to reveal how purposeful storytelling drives growth, loyalty, and lasting impact. Subscribe, leave a review, and visit BusinessOfStory.com to access tools, training, and resources that will make you a more powerful brand storyteller.

AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than origin narrative, where to insert human creativity as discrete process gates rather than a single QA checkpoint, and how to structure through-line messaging across multiple buyer Personas in complex enterprise decision trees. Ebner also unpacks why trust—not sales-qualified leads—should anchor content measurement as recency-driven LLM experiences reward brands publishing against real-time audience relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach Dulla shares how a COVID side project became one of the leading drone content companies in commercial real estate. He breaks down why companies, universities, and sports teams are embracing drone tours, the power of storytelling through physical spaces, and the entrepreneurial journey of building a business in an entirely new category. Plus, hear the behind-the-scenes stories, lessons learned, and why great content starts with great people. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

Melanie Bender spent years building some of skin care's most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine what advertising actually does to people — second by second — with an 86% correlation to real-world sales. In this conversation, he makes the case that memory is the only metric that matters, explains why hyper-personalization is destroying culture, and breaks down exactly why Budweiser's most iconic Super Bowl ad failed at the brain level while Samsung's Wallhuggers became their most successful campaign ever. Pranav Yadav is a former Goldman Sachs trader turned neuroscientist, Forbes 30 Under 30, and Ad Age 40 Under 40. He created the Neuro Impact Factor — the brain-based metric that all Australian out-of-home media is now traded on.   Key takeaways • 90% of all memory is subconscious — brands have been measuring the wrong 10% • $750 billion in annual marketing spend is wasted because recall ≠ memory • The brain is a pattern-seeking storytelling device — personal relevance opens the door to memory • Hyper-personalization destroys the shared cultural memory that makes marketing work • The #1 rated Super Bowl ad (Budweiser Lost Puppy) placed the brand at the exact moment the brain stopped encoding memory • Samsung's Wallhuggers hid the brand for 45 seconds and became their most successful campaign   Follow Pranav on LinkedIn: linkedin.com/in/pranavyadavpy Learn more: neuro-insight.com   Chapters 0:00 Introduction 1:31 The Urdu Couplet That Opens the Conversation 2:28 Marketing Has Been Leaning on Pseudoscience for Decades 5:09 Why Memory Is the Only Metric That Matters 8:32 The Shirt Test: Recall vs Memory 12:23 How to Get Into the 90% — Story Is the Boat 15:17 What 5,000-Year-Old Vedic Rituals Teach About Memory 19:41 Alexander the Great vs the Naked Wise Man 24:28 MasterCard's Priceless: Finding the Core Truth 27:29 Why Brands Don't Do This (It's Hard) 32:23 Brain Mapping: How Neuro-Insight Actually Measures Memory 39:26 Brand Architecture: The Formula Every Brand Needs 43:48 Why Hyper-Personalization Will Destroy Society 50:54 Why 90% of Super Bowl Ads Fail at the Brain Level 54:17 Budweiser's Lost Puppy: The #1 Ad That Failed 58:04 Samsung Wallhuggers: Genius at the Memory Moment 1:00:25 Why LLMs Are Trained on the Shadow of Thinking 1:07:41 Vows, Not Values: How Neuro-Insight Stays Creative 1:15:51 The Neuro Impact Factor: Changing How Australia Trades Media 1:19:57 What Makes a Great Billboard 1:20:23 Where to Find Pranav   ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michael Mejer's definitive shift into cannabis PR was sparked by a moment of absolute clarity. He witnessed an elderly man, wracked by severe tremors, find instant relief through a cannabis tincture, a profound transformation that happened in seconds. That powerful experience became the catalyst for his entire career, prompting him to walk away from a traditional PR and book-publishing trajectory. Driven by a newfound obsession to understand the industry, Mejer plunged headfirst into the fast-paced landscape, navigating the chaotic energy of major conferences like MJBizCon. He invested countless hours networking and decoding the complex, unpredictable machinery of the cannabis trade from the ground up. Today, through Green Lane Communication, Michael specializes in earned media for cannabis brands, successfully placing clients in mainstream outlets like Forbes, High Times, and Rolling Stone. His approach goes beyond cannabis-specific media by positioning clients as expert voices on broader wellness and science topics. He co-hosts Tech Jam, an annual networking event with Sorting Robotics, bringing together innovative companies like Roll Pros and Emerald Intel. Tune in to discover Michael's practical advice on visual assets, thought leadership strategies, and why reverse-engineering your messaging around specific business goals matters more than chasing media appearances for their own sake. Chapters:02:55 - Witnessing Cannabis Help Someone with Tremors04:07 - From PR Professional to Cannabis Advocate 6:00 - Finding the Unique Angle in Brand Storytelling 8:33 - Earned Media vs Advertising: PR Explained 11:21 - Choosing Clients Who Align With Your Values 12:52 - Avoiding Crisis Management and Damage Control Work 13:50 - Building Genuine Relationships in Cannabis PR 16:07 - Being Organized and Responsive Matters Most18:42 - Four-Month PR Engagement and Coverage Strategy20:46 - Reverse Engineer PR Strategy to Business Goals 22:25 - Media Partnerships and Tight Deadline Collaboration 23:29 - How to Connect and Reach Out 24:09 - The Value of In-Person ConnectionWEBSITE: https://cannatechtoday.com/Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today.https://twitter.com/cannatechtodayhttps://www.facebook.com/CannaTechTodayhttps://www.instagram.com/cannatechtoday

Zach Blume is the co-founder and president of Portal A, an award-winning brand and original content company built for a social world.Portal A has been named Campaign's Brand Entertainment Agency of the Year, Digiday's Video Agency of the Year, the Streamy Awards Agency of the Year, and Cynopsis Digital Studio of the Year. The company's work has been viewed over 4 billion times online and received recognition by the One Show, the Clio Awards, Tribeca, Brand Storytelling at Sundance, the Webby Awards, the Shorty Awards, and many others.Portal A has been independent since its founding, and in 2019 took on a strategic investment from Wheelhouse, the next generation entertainment company founded by Brent Montgomery and partner Jimmy Kimmel.

Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy.  The author of "Brand Shift" says that the rise of short videos, personal brands, product-as-content and increased consumer expectations has changed the very nature of storytelling and made trust a premium in a world where information is murky. While our human obsession with storytelling over thousands of years is important in marketing, he argues it is the notion of trust and how a company positions itself as trusted differentiation that really matters.

In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing. Kristin shares practical insights on connecting with today's travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.

When Jing Gao launched Fly By Jing, she wasn''t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Brand equity shapes how customers perceive, trust, and stay loyal to a business over time. Here is how authentic storytelling helps build that equity more effectively than campaigns alone. To learn more, visit https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

A year after Veo 3 changed the video world, what's actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty phase is already over Why taste and storytelling matter more than ever The tools got better. The real question is: does anyone have something worth saying?

In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Kristian Dowling of Leica Watches to explore the fascinating connection between photography and watchmaking. Kristian shares how his background in photography and marketing, along with his work training Leica watch teams around the world, shaped his role at the brand. He also explains why authentic watch photography matters more than ever with today's collector landscape. From photographing watches in unpredictable trade show environments to building imagery that feels honest and realistic, the conversation dives deep into how visual storytelling shapes the way collectors experience watches long before they ever try one on.Ariel and Kristian also discuss what makes Leica Watches unique, including the philosophy behind the brand's camera inspired approach to watchmaking and the challenge of introducing a respected photography name into the highly competitive luxury watch space. Along the way, they explore the role of authenticity in marketing, how watch brands can create stronger long term relationships with collectors, and why the best watches should look just as compelling in real life as they do in photographs.Learn more about Leica Watches and stay updated with Kristian's work:- Instagram Accounts: - https://www.instagram.com/kristiandowling/ - https://www.instagram.com/leica_watch/ - Websites:- https://kristiandowling.com/ - https://leica-camera.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter/X - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

In this episode of Predictable B2B Growth, Javier breaks down Adidas' Backyard Legends World Cup campaign and explains why this 5-minute ad is a masterclass in storytelling, positioning, attention, and brand-building.The campaign features Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, David Beckham, Zinedine Zidane, and Alessandro Del Piero. But the reason it works is not because Adidas stacked the ad with celebrities.It works because Adidas built a legend.A rumor.An undefeated local crew.A guide.A challenger team.Nostalgia.Stakes.Cultural relevance.And a story people immediately want to repeat.Javier connects the Adidas campaign back to a bigger problem in B2B marketing: too many companies position themselves as the hero. They talk about their product, their website, their team, their features, and their company updates — while the customer gets pushed to the side.The best brands do the opposite.They make the customer the hero.They become the guide.They create stakes.They build belief.They tell a story the market wants to carry for them.In this episode, Javier covers:How Adidas used rumors and folklore to create instant attentionWhy Timothée Chalamet works as the guide, not the heroHow the local crew became more interesting than the global celebritiesWhy nostalgia only works when it serves the storyWhat B2B brands can learn from Adidas about positioning and narrativeWhy long-form content works when the story earns the audience's timeHow to make your product feel natural inside the customer's worldWhy the strongest brands create belief, not just awarenessIf you're a founder, marketer, revenue leader, or B2B executive trying to build a brand people remember, this episode is a reminder that great marketing still comes down to one thing:A great story, told well.Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.

The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth's Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them. You'll discover: • Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling • How being "nice" is destroying your culture — and why radical candor is the kinder choice • What Bryan learned building employer brands for Nike, Apple, and VF Corporation — and how those lessons apply to organizations of every size • How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences — achieving 12% conversion rates against a 3–5% industry standard • Why the StoryCycle Genie® assessment of HappyDance left Bryan saying the results were "spooky accurate" • How to pre-order Bryan's new book, Sell the Truth, at happydance.love/sell-the-truth Bryan Adams is the co-author of Give & Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views. Connect with Bryan: Website: happydance.love Book pre-order: happydance.love/sell-the-truth LinkedIn: linkedin.com/in/bryanadams Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic business storytelling.

Immersive experience designer and strategist Adipat Virdi joins host KJ to challenge the tech-first mindset that's dominated industries from entertainment to healthcare. Drawing on his work with Meta, the BBC, NASA, and Charlotte Tilbury, Adipat introduces his Empathy Engine Framework, a set of principles designed to close the gap between brands and audiences by putting human connection, meaning, and agency at the center of every experience. From redesigning how the BBC covered the Syrian refugee crisis to transforming how Nike sells sneakers, he makes a compelling case that without the "why," all the fancy technology is just expensive noise. Four Key Takeaways: [3:52] Technology is a veneer, not a foundation - Industries keep layering new tech onto old frameworks without asking why. As Adipat puts it: "Just because we can doesn't mean we should." Real innovation starts with understanding the human condition you're trying to shape or evolve. [8:50] The shift from buying to belonging - New generations don't want to be passive consumers. They want to be co-creators and collaborators. Brands that recognize this shift and build participatory experiences will win; those that don't will be ignored. [17:57]The Empathy Engine Framework in action - Adipat's framework rests on three core principles: audience protagonism (placing people inside the experience with moral complexity), ethical friction (making the story personally matter), and embodiment (creating choices that force meaningful self-reflection). Applied to a BBC project on Syrian refugees, the right thematic question drove a massive increase in engagement. [36:35] The Five Whys unlock the gold - Rooted in engineering but applicable everywhere, the Five Whys exercise gets to the root of any disconnect. Adipat's insight: it's not just the final answer that matters it’s "the discussion that comes out while they are realizing what the five why responses are, that's where the gold is." Quote of the Show (8:50):"It's now less about buying and more about belonging." — Adipat Virdi Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Adipat Virdi:LinkedIn: https://www.linkedin.com/in/adipatvirdiCompany Website: adipatvirdi.comBook Adipat: https://www.a-speakers.com/speakers/adipat-virdi How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruptionApple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

In this high-energy live episode of The Voice of Retail, Michael welcomes two dynamic voices shaping the future of retail and consumer brands: Jake Karls and Carl Boutet. Recorded live on location, this spontaneous conversation delivers powerful insights into what it takes to build a modern consumer brand in an increasingly crowded, algorithm-driven marketplace. Jake Karls shares the remarkable growth story behind Mid-Day Squares—from launching the company in Montreal with his sister and brother-in-law to building a vertically integrated manufacturing business producing more than 150,000 bars per day across North America. But this isn't just a product story. Jake explains how Mid-Day Squares intentionally built a media company mindset from day one, hiring content creators before traditional food scientists, documenting their journey, and turning storytelling into one of their most valuable growth engines. Listeners will hear how a major cocoa pricing crisis nearly disrupted the business—and how that challenge sparked one of their biggest innovations: their breakout “No Bread PB&J” product line. Jake reveals how combining product innovation with viral content, emotional storytelling, and fearless authenticity helped the brand secure retailer support and create consumer demand at scale. Carl Boutet brings his trademark strategic lens to the conversation, unpacking why brands must “take back agency” in an era increasingly dominated by AI-generated content and algorithmic sameness. Drawing from themes in his upcoming book, Carl argues that AI is quickly becoming table stakes—not differentiation—and that the brands that win will be those that create genuine emotional connection, distinctiveness, and memorability. The conversation also explores the evolving role of retail media, the power of founder-led storytelling, startup innovation in CPG, and why in a world of automation, human energy may be the ultimate competitive advantage. For retailers, brand builders, entrepreneurs, and marketers trying to understand what cuts through in today's attention economy, this episode delivers practical insights, inspiration, and plenty of laughs.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

⬥EPISODE NOTES⬥ Walk the floor at RSAC Conference 2026 and you will find boxing rings, petting zoos, agentic AI everywhere, and very few answers to the question that actually matters: why should anyone trust you with their security? Sean Martin and Marco Ciappelli have been watching this pattern for more than a decade -- and in this short On Location conversation, they turn the camera on themselves and on the problem they built Studio C60 to solve. The conversation starts with a pin. A small ITSPmagazine swag item from roughly ten years ago, sitting in Sean's hand at RSAC Conference. Marco traces the thread from there -- back to 2012, back to his first time on the conference floor, back to a joke he made that has never stopped being true: they are still selling the box. The packaging has changed -- servers became SaaS, disks became dashboards -- but the instinct to lead with the product rather than the outcome has not. Sean frames it cleanly: the messaging is the innovation. But the message only lands when it connects the technology to how teams actually use it, to what that enables the business to do, to why it matters beyond the booth. Marco extends it further: if you sound like everyone else, there is no music -- only noise. Every instrument is playing, but there is no song. That is the gap Studio C60 exists to close. Drawing on decades of combined experience in cybersecurity, go-to-market strategy, journalism, and brand storytelling, Sean and Marco offer clients something the expo floor rarely demonstrates: the ability to articulate not just what a product does, but what it means -- for the team, for the business, for the people it serves. The work ranges from a single consulting session to full campaign development and retainer partnerships. It starts with an honest assessment: who are you, who needs you, and what do you sound like right now? For startups especially, that starting point is where everything else begins. What the floor at RSAC Conference 2026 makes clear, year after year, is that attention is cheap and memory is rare. The brands that last are the ones that earn it -- not with a boxing ring, but with a story worth repeating. ⬥HOSTS⬥ Sean Martin, CISSP -- Co-Founder, ITSPmagazine & Studio C60 | Host, Redefining CyberSecurity Podcast & Music Evolves Podcast | https://www.seanmartin.com/ Marco Ciappelli -- Co-Founder, ITSPmagazine & Studio C60 | Host, An Analog Brain In A Digital Age Podcast | https://www.marcociappelli.com/ ⬥RESOURCES⬥ RSAC Conference 2026 -- Follow our coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Studio C60 | https://www.studioc60.com The Future of Cybersecurity Newsletter (Sean Martin) | https://www.linkedin.com/newsletters/7108625890296614912/ An Analog Brain In A Digital Age Newsletter (Marco Ciappelli) | https://www.linkedin.com/newsletters/7079849705156870144/ On Location | https://www.itspmagazine.com/on-location ⬥KEYWORDS⬥ sean martin, marco ciappelli, rsac conference 2026, rsac 2026, studio c60, itspmagazine, brand storytelling, cybersecurity marketing, go-to-market strategy, messaging and positioning, agentic ai, expo floor, brand differentiation, content production, cybersecurity branding, on location Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's episode of Win The Hour, Win The Day Podcast interviews, Melanie Whittaker.   Does your marketing feel forced or fake? In this episode, PR and marketing expert Melanie Whittaker shares why being yourself is the best way to stand out and build real trust with your audience.   In this powerful talk, you'll learn: -Why people trust businesses more when they see the real person behind them. -How telling simple stories from your life can make your marketing stronger. -Why using too much AI content can make your message sound like everyone else. -How to notice what your audience actually cares about and talk about that more. -Why networking and real conversations help your business grow faster than chasing social media trends.   Get ready for simple, honest insights that will help you show up with confidence and connect with the people who need your work most.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast   You can Melanie Whittaker at: Facebook: https://www.facebook.com/melanie.whittaker.315 LinkedIn: https://www.linkedin.com/in/melanie-whittaker-836457224/ Instagram: https://www.instagram.com/youareyourmarketing/ Threads: https://www.threads.com/@youareyourmarketing

Andy Hnilo's appearance on The Ash Said It Show was a masterclass in resilience and the power of uncompromising quality. Reflecting on the life-altering accident that crushed his jaw and scarred his face, Andy revealed that the non-negotiable backbone of his entire line is a mineral-rich blend of four specific clays, with Bentonite being the absolute "miracle" foundation. During his recovery, he turned his kitchen into a lab, discovering that these clays acted like a "magnetic meal" for the skin, pulling out impurities while infusing it with life-saving minerals. This discovery wasn't just a part of his healing; it became the proprietary core of his flagship Clay Mask, a formula he refused to dilute even when faced with the daunting reality of traditional retail margins. Andy shared that the hardest business decision he ever made was choosing to fund his own growth and keep ingredient concentrations at "artisan-grade" levels rather than taking the easier path of using fillers to please big-box distributors. By prioritizing product integrity over a quick profit, he ensured that every bottle of Alitura contains the same potency that healed his own skin on his journey back to the runway. For those feeling lost in the noise of the beauty industry, Andy advocated for a lifestyle that extends far beyond the bathroom mirror, focusing on three essential pillars that don't cost a dime. First, he emphasizes the power of direct sunlight, recommending 10 to 15 minutes of daily exposure to help the body convert cholesterol into vital hormones and naturally treat skin disorders. Second, he champions a "clean internal environment" by switching to an all-organic, whole-food diet, noting that thin-skinned fruits and factory-farmed meats often carry a toxic load that manifests as skin inflammation. Finally, he stresses the importance of eliminating environmental toxins by using a high-quality shower filter, protecting the skin from absorbing the chlorine and heavy metals found in tap water. As the industry leans into AI and high-tech personalization, Andy remains grounded in the belief that "Naturals" will always be the future because the human body is biologically designed to recognize and absorb ingredients from the earth. He views tech as a tool to help people find the right plants, but he maintains that the most sophisticated "technology" is the raw, nutrient-dense power of nature itself—a philosophy that keeps Alitura timeless in a rapidly evolving world. Web: https://alitura.com 20% Off Promo Code: ashsaidit20 — Ready to ignite the spark that levels up your entire life? Meet Ash Brown—the American powerhouse, motivational architect, and ultimate hype-woman dedicated to your personal and professional evolution. Ash is far more than a voice in the personal development space; she is a trusted ally who delivers a masterclass in real-talk wisdom and infectious energy. Whether you are navigating a crossroads or ready to scale your grandest ambitions, Ash fuels your journey with a high-octane blend of heart and hustle.

International Women's Month SeriesAdrienne Lahens is the Co-Founder and CEO of Infinite Studios, an AI-native studio transforming how brands produce content. She built and scaled TikTok's Creator Marketplace across 24+ markets, launched TikTok Symphony, and founded the Symphony Collective. Before that, she was COO of Influential, driving 10x growth before its acquisition by Publicis. She helped pioneer native advertising at BuzzFeed during its hypergrowth phase.Then she walked away from all of it to start her own company.In this conversation, Adrienne talks about why she made the leap. She had a beautiful role at an amazing company. Leaving felt like jumping out of a plane without a parachute. But she kept coming back to the same question: what's the bigger risk? Staying comfortable or getting to the end of her life wondering why she never tried?She shares the moment that shifted everything for her on stage. She used to get nervous before speaking. Then she realized the audience isn't thinking about her. They're thinking about what she can offer them. When she started approaching it as service instead of performance, the nerves went away.She tells a story from dinner the night before. A woman with an incredible resume—VP of marketing at major Fortune 500 brands—said she was looking for a senior director role because the market is tough. Adrienne stopped her. You're going for the CMO. You've done the work. If not you, then who?Her advice is simple: the moments you feel the absolute lowest are usually right before something amazing happens. Life tests you like that. Power through.Connect with Adrienne:LinkedIn: linkedin.com/in/adriennelahensTHE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

Your audience doesn't understand your message first—they feel it. In today's noisy world, tone is the hidden ingredient that makes your brand story resonate, build trust, and spark a real connection. On this episode of the Business of Story, Park Howell welcomes Charly Tate, founder and Chief Kindling Officer at Kindling Works and host of the Tater Thoughts podcast. With over a decade in communications, storytelling, and marketing—and a background in music—Charly helps founders and business owners find clarity in chaos and connection through intentional, heartfelt storytelling. Listen in to discover: Why tone is the first thing your audience notices—even before your message How to uncover and express your authentic brand voice The biggest mistakes brands make with tone—and how to fix them for lasting impact Charly shares her journey from rebuilding after real estate to launching her consultancy, the lessons she learned from Queen, and actionable steps you can take to audit your own brand's tone. Ready to move from background noise to a story your audience can't forget? Tune in now and start making your brand truly resonate. Learn more about Charly at kindlingworks.com.

In this episode, we sit down with Michael Fossano from Premier Communications Group and talk about what it really means to market in a technology driven world. We start with a fun look at Mike's life outside the office, including his passion for gardening and making homemade sauces and jams. From there, we shift into the history of Premier Communications Group, which was founded by his father in 1982 as a graphic design firm and has grown into a full service marketing communications agency. We reflect on the company's 44 year journey and how it has evolved to serve clients across industries including automotive, healthcare, insurance, real estate, and more. Working with a wide range of industries keeps the work fresh and forces us to stay curious. We acknowledge the rapid pace of change in marketing, from the early days of websites to the rise of social media, AI, and tools like ChatGPT. While technology plays a major role, it cannot replace genuine human connection. Strong client relationships, thoughtful listening, and tailored strategies remain at the core of effective marketing. We explore how different platforms serve different purposes. Some clients benefit from Facebook or Instagram, while others in B2B spaces may see stronger results on LinkedIn. We stress the importance of understanding where an audience actually spends time and building a tactical approach around that insight. A major theme of our conversation is storytelling. We talk about how uncovering a company's history, milestones, awards, and innovations can humanize a brand. Sharing those stories builds trust, credibility, and connection. In a world full of automation and algorithms, we remind ourselves that people want to be seen, heard, and valued. Personalized outreach and thoughtful communication stand out in ways that automated messages do not. We also touch on Premier's deep roots in Royal Oak and long standing involvement with the Chamber of Commerce. We close with a lighter conversation about Detroit sports and lifelong memories with Mike's late dad, built around baseball. Premiere Communications Group Website: https://premiercg.com/ Mike's Email: mfossano@premierecg.com Phone Number: 248-544-7383 Address: 612 East Fourth Street, Royal Oak. Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/Connect with our hosts:Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at SocialPacific 2025 in North Vancouver, Ben Wise and Darren Chiu, co-founders of Captivate, join guest host Rachel Thexton to explore the art and science of human behavior.Captivate translates academic psychology into practical tools for marketers, sales teams, and leaders, helping them communicate in ways that actually move people.They unpack why most marketing falls flat by being overly rational, how emotional decision-making really works, and why storytelling, including friction, consequences, and vulnerability, remains one of the most powerful tools in business. Because whether you're selling to consumers or corporations, you're always selling to a human.Produced by TAKT.

Marketing Strategy & Brand Storytelling from Outside the Wine Industry One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who've spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as the insights. Lane Soelberg was on the early digital frontier at Leo Burnett and has been building narratives ever since. His work has shown up on your TV, inbox, computer, and phone for brands like GM, Pillsbury, and the Olympics. Today, based in Southern California, he helps shape global storytelling and innovation at the XPRIZE Foundation. Louie Monoyudis built his career at the intersection of fashion, brand, and entrepreneurship, from Leo Burnett to Calvin Klein, Tommy Hilfiger, and John Varvatos. No doubt about it, if DTC handed out a Best Dressed award, Louie wins in a landslide. Today, through Groove Jet Luxury Travel, he applies that same eye for detail and design to crafting deeply personal, highly curated experiences around the world. He has plenty to say about wine and luxury positioning. Mike Siska comes out of the creative agency world, where he helped shape culturally resonant brands and was one of the creators behind the iconic “Mayhem Like Me” campaign. His work lives where strategy meets humanity, exploring how ideas spread, how attention is earned, and how stories shape the way people connect. Three conversations from outside the wine world, all circling the same reality. Wine does not compete with other wines. It competes with everything. If we want people to care, we have to tell better stories, tell them in better places, and pay much closer attention to who is actually listening. Grab a notebook. Open a bottle. Class is in session. [Ep 401]

Adam continues his conversation with Chris & Adam, digging into the heart of what makes a truly effective brand: human connection. Adam reflects on his college journey: from architecture to fine arts and how building a deep foundation in creative fundamentals gave him the tools to solve complex problems quickly and confidently. He talks about the importance of active listening, community engagement, and building real relationships: illustrated through powerful examples like a school literacy partnership that dramatically improved reading levels. He also breaks down the difference between marketing and creative, why both must collaborate, and how creatives can position themselves to have greater influence. He closes with practical advice for emerging professionals and the value of sharing your voice, even when it feels vulnerable. Connect with Adam: https://www.linkedin.com/in/adamswartout/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar! Test the strength of your brand story on the StoryCycle Genie® for FREE. Story on! ≈Park

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.Corey shares a behind-the-scenes look at one of Canada's most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he explains why putting the audience experience first, and the brand second, was key to its success.The conversation explores what experiential marketing really means today, why authentic human moments outperform polished ads, and how marketers of any size can create meaningful connections by deeply understanding their audience. Corey also reflects on the rise of creator-led marketing, real-time brand participation, and the importance of adaptability in an increasingly noisy content landscape.This episode was recorded live on-site at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, part of the SocialNext conference series, Canada's leading platform for marketing conferences, media, and community.

Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse. You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas. Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality. Listen now to discover: How to blend AI and empathy for better brand stories Why artful intelligence is your creative edge Actionable steps to inspire your team and audience For more insights and resources, visit businessofstory.com.

How Ouai became a $300M brand by turning customer comments into marketing gold.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Actively Black didn't start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click hereYou'll Learn:Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it's so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny's personal values fuel every decision—from pricing to hiringChapters:00:00 Introducing Lanny Smith, Founder of Actively Black01:02 How a Career Pivot Sparked a $2M Vision01:27 Building 10K Followers Before Launching a Product03:31 Why Purpose-Driven Branding Fueled $55K on Day One06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing10:30 How Actively Black Landed Partnerships with Marvel, Disney & More17:52 The Traits Behind Scaling to 8 Figures and Beyond18:48 What to Know Before Entering the $1.5T Apparel Market19:54 From “No” to $2M: How to Power Through Rejection21:43 Turning a Personal Setback Into Multi-Million Dollar Growth25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Greg is a global expert in brand storytelling. He's won international awards across advertising, film, and television. Helping start-ups to Fortune 500s, brands like Adobe, Capgemini, Google, Qantas, and Virgin use him when they want to tell a stronger story. He's literally written the book on brand storytelling - 'Creating a Blockbuster Brand' has just been released. Connect with Greg here:https://www.linkedin.com/in/greg-logan/narrativity.com Don't forget to download our FREE LinkedIn Post Templates for High Impact Posts here:https://www.thetimetogrow.com/ecsposttemplates