Podcasts about brand storytelling

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWin $100k from Artlist here:https://artlist.io/lp/100kfund/?utm_source=al_social&utm_medium=ugc&utm_term=100K&utm_content=100K&utm_campaign=100KWhat's up, Rock Nation! Today we sit down with Oren John, the internet's creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.Check out Oren here here:https://www.instagram.com/orenmeetsworld/https://www.youtube.com/ ⁨@orenmeetsworld⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:10 - Brand Storytelling in 20252:31 - TV series content4:01 - Creative vs Content Quality5:39 - brands crushing in 20257:08 - World Building11:17 - Tarte Cosmetic brand trips12:54 - $100k Artlist Giveaway13:46 - Value vs Entertainment creators16:17 - Embracing the flop17:53 - Formats that win on social19:25 - Do carousels still work?21:01 - Why video wins23:15 - Merging value and entertainment24:07 - How to go from value to entertainment content25:18 - Building in public26:37 - What brands miss the mark on28:11 - Cannes Festival29:13 - LinkedIn30:29 - Creating content while working a 9-532:03 - Oren's first brand deal32:48 - You just gotta be hotter34:04 - Fitness talk35:36 - Dialing in positioning39:45 - How to crush facebook ads41:17 - Creative Volume42:34 - The photoshoot playbook45:34 - The Laker's content playbook46:59 - Why Oren uses Notion48:46 - Don't copy the biggest brands if you want to win50:02 - How to build real community51:50 - How to crush live events52:55 - Your environment matters56:21 - Cost to content57:29 - Hiring58:43 - Oren's YouTube strategy1:02:36 - People still underestimate the creator economy1:05:01 - The TikTok Shop playbook1:05:42 - A.I. ads1:07:50 - Cultivating an audience that wants to buy1:10:35 - Breaking down the 505 brand1:20:10 - A.I. software that Oren uses1:21:49 - Quality vs. Quantity1:22:30 - How Luxury brands can win on social1:23:22 - Oren's clothing brand1:26:31 - What Oren's learned from making his own products1:29:28 - How men vs. women shop1:31:36 - Men's bags1:34:12 - The next 6-12 months1:35:06 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

In this insightful episode of the Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero's journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you're in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation.

Welcome back to The Pomp and Unpopular Podcast, where we flip the script on conventional wisdoms (today, the topic is MARKETING). In this episode, host Talia—author, artist, and business & relationship consultant—dives deep into the often-overlooked power of humanity in digital marketing. In a world where AI reigns and data is king, we've become obsessed with metrics, analytics, and optimization. But what happens when we lose sight of what really connects us—human emotion, authentic stories, and real relationships? Join us as we challenge ineffective marketing paradigms and explore: Join us as we challenge ineffective marketing paradigms and explore: ✅ Why data tells you what is happening, not why ✅ How formulaic, robotic marketing kills emotional resonance ✅ The parallel between transactional marketing and surface-level relationships ✅ How to craft brand narratives that spark connection and community ✅ The secret to long-lasting customer loyalty in 2025 and beyond Whether you're a seasoned marketer, entrepreneur, or creative, this episode is a wake-up call to stop chasing perfection and start telling stories that matter.

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just help brands say the right things—they help them mean it. If you're wondering how to bring more purpose and humanity into your day-to-day business practices, this episode is for you.

Ready to stop hiding behind your bench and start building a personal brand that drives sales? In this transformative episode, Tracy sits down with Taylor Smith, founder of The Power Table and self-proclaimed "pivot queen," to uncover why personal branding isn't just nice-to-have; it's essential for standing out in today's saturated market.Taylor shares her journey from college professor to multi-six-figure entrepreneur across physical products, digital courses, and coaching, revealing how embracing her pivot story became her greatest business asset. If you've ever felt like your varied experience makes you "flaky" or wondered how to separate yourself from your business, this episode will completely shift your perspective.Discover the five personal branding secrets that help creative entrepreneurs attract their ideal customers, build authentic connections, and increase profitability—all while staying true to who you are.In this episode, you'll learn:[8:00] Why hiding behind your products is hurting your sales[14:30] The identity crisis keeping creatives from building personal brands[21:30] How seeking validation from strangers led to business burnout[25:20] The five personal branding secrets that drive sales[30:00] Why enthusiasm is your secret weapon for standing out[35:00] How to use social proof beyond testimonialsHere are the resources mentioned in the show:Follow @taylorsmithonline on InstagramStand Out and Sell Summit, July 23-25Join Desire AI in the BetaAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major brands, including Nike, Apple, Google, and Sephora. Dani also serves as an agency leadership consultant, helping creative agencies navigate growth, sales, and operations.  In this episode… Many brands struggle to create content that truly connects, let alone converts. In a fragmented digital landscape dominated by short-term thinking and data overload, creative work is often diluted, reactive, and forgettable. How can marketers craft branded content that captures attention, earns trust, and builds a lasting community? Emmy Award-winning executive producer Dani Dufresne urges brands to stop chasing trends and start building deeper relationships through clear, bold, and emotionally resonant storytelling. Integrating media strategy earlier in the process and investing in long-term thinking can dramatically improve creative outcomes. Dani emphasizes thoughtful execution, creative bravery, and audience empathy as the keys to developing a sustainable, long-term creative strategy.  In this week's episode of the Up Arrow Podcast, William Harris chats with Dani Dufresne, Founder and Executive Producer of The Auxiliary Co, about how to produce branded content that converts. Dani shares how misaligned incentives break creative, why building slow beats burning fast, and what brands can learn from influencers and legacy agencies.

In this episode of Hospitality Hangout, we're tossing dough and dropping knowledge with Pam Brock-Nedwetzky, Director of Marketing at the legendary Grimaldi's Pizzeria. Discover how Pam keeps this iconic brand at the forefront of the food industry by leveraging hospitality strategies and understanding emerging hospitality trends. She shares insider tips on successful marketing techniques within the hospitality sector, along with a few funny stories from behind the scenes that illustrate the unique challenges and excitement of the business. This entertaining conversation is a must-listen for anyone interested in hospitality investments or those who simply adore pizza and want to know more. Presented by Dinova, where corporate dining meets delicious decision-making. This episode has ROI and LOLs. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he's making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie. Then, he dives into the core topic: #1 - Characters with a Point of View Guy explains how memorable B2B ads feature characters who stand for something - with a strong belief, purpose, or perspective that drives the story. Whether they're representing the old way or the new way, their convictions fuel engagement. #2 - One Message Forget packing in 42 “key” messages. The best ads have a single, clear takeaway - one idea, powerfully expressed. Guy uses the Palms Casino's “From Dust to Gold” campaign as a brilliant example of sticking to a singular message. #3 - Conflict Compelling stories need friction. Conflict - whether it's character versus character, versus nature, or even an outdated system - gives the audience a reason to keep watching. Without conflict, you're basically selling paper towels, and nobody cares.

Matt Wolfe discusses how the StoryBrand framework transforms both marketing and workplace culture by positioning businesses as guides rather than heroes in their customers' stories. This approach creates shared identity and purpose among teams while improving external messaging, leading to better alignment between departments and stronger organizational culture overall. TAKEAWAYS StoryBrand positions businesses as guides helping customer heroes solve problems, not as heroes themselves. Shared brand stories create internal alignment and unified team identity beyond just marketing benefits. Implementation requires team conversations, consistent application across touchpoints, and regular reinforcement. A QUICK GLIMPSE INTO OUR PODCAST

Forget everything you think you know about social media growth. The real secret isn't about algorithms or posting schedules - it's about mastering the art of storytelling. In today's episode, we dive deep into why stories are the ultimate growth hack and how you can use them to build a massive, engaged following.Ready to 10x Your TikTok Growth?If you loved these storytelling strategies, you need to check out my exclusive TikTok Growth Templates! I've created plug-and-play templates that combine powerful storytelling with viral TikTok formats. These are the exact templates my clients use to gain thousands of followers every month.https://keenyakelly.thrivecart.com/tiktokgrowthguide/If you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony's Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

We explore why personal branding is becoming more important than a company logo, and how Jill's “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you've ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill's advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:

Your brand doesn't need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory.They unpack what's really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.In This Episode, We Cover:✅ Why AI content can't replace human storytelling✅ The rise of FaceTime-style content and how it's outperforming flashy videos✅ Why you shouldn't “fight the platform” when scaling content✅ How to build brand resonance by understanding your actual buyer✅ The value of running multiple creative angles—not just one big idea✅ How data and narrative work together to scale brand reach✅ Axel's journey from Cuba to directing content for millions of viewersChapters:[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?[00:06:00] Are We Entering the Era of Deepfake Conversations?[00:08:23] Can AI Be Useful Without Losing the Human Touch?[00:15:18] Building a Narrative That Resonates With Your Real Customer[00:18:00] The Secret to Better Product Research (Hint: Facebook's Listening)[00:22:00] Why Data Should Inform Your Creativity[00:25:11] The Intersection of Filmmaking and Business Growth  

Jenna Capozzi is a veteran creative producer and award-winning marketing strategist with over 30 years of experience scaling brands and building loyal audiences through compelling content and strategic positioning. As the founder of Capozzi Productions, Jenna spent over a decade producing high-performing brand films and content for major companies like Target, BMW, and Samsung—earning multiple Addy and Telly Awards along the way. Her company became the go-to partner for mid-sized brands in the $5M–$20M range—organizations that couldn't afford bloated agency retainers but needed results. Today, Jenna is known not just for creative execution, but for her strategic insight. As a brand strategist, she helps companies define the mission, vision, and core values that drive real growth.   Now the founder of ELEV8PWR, Jenna leads a business education platform and community that mentors entrepreneurs in developing standout offers, scalable brands, and powerful content strategies. Her clients credit her with helping them unlock clarity, confidence, and cash flow through brand alignment and marketing that actually works.If you're looking to scale with precision, cut through the noise, and lead your category—Jenna Capozzi brings the creative horsepower and strategic vision to get you there.   CONNECT WITH Jenna Capozzi Facebook: https://www.facebook.com/jennacapozzirutgersson Instagram: https://www.instagram.com/jennacapozzi_elev8 Website: https://www.jennacapozzi.com/ Courses: https://www.jennacapozzi.com/courses     JOIN THE FIGHT AGAINST FOOD INSECURITY   Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger!    Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,000 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community.   Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty.   SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers.   CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/leadtogreatness/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/    

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

History Versus Heritage: Demystifying Brand Storytelling by The History Factory Podcast

What topic would you like us to cover next?Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She's worked across both large corporations and SMEs in a range of sectors, and always brings a sharp, strategic edge to everything she does. Rachel Massey joins the podcast to share candid stories about marketing mishaps, including a spelling error on an exhibition stand that went unnoticed for three days and a creative brand strategy that was too ahead of its time.Starting as a salesperson before transitioning to marketing without a marketing degreeThe current state of B2B marketing is becoming bland due to AI overuse and the need for creativity to stand out.Using white papers that offer genuine expertise and deep knowledge to establish authorityBalancing traditional corporate approaches with more authentic, personal brand storytelling The challenge of selling creative ideas to conservative B2B leadershipIf you want to connect with Rachel, you can find her on LinkedIn or visit huthwaiteinternational.com. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

In this first episode of Recalibrate Me's new era, we share why we decided to change the direction and branding of the podcast. Taurin and Rachel — partners in both business and life — open up about teaming up on this journey, building Recalibrate Media, and what inspired this fresh start.We talk about our hopes for Recalibrate Me, how it connects to our mission, and why authentic storytelling matters now more than ever.Plus, we dive into social media, branding, and what it really means to go beyond marketing to build something real and lasting.

Have you ever wondered what goes into a full rebrand and whether it's really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel's rebranding journey, including why we did it, how much we spent, and what I wish I'd known before diving in. If you've been considering a brand refresh or are just curious about the ROI of design and messaging work, this one's for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we've seen in terms of impact and engagement. Whether you're team “never touch the logo” or all in on the power of brand, you'll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Send us a textIn this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:Why Storytelling is a Marketing SuperpowerBalancing Vulnerability and CredibilityFinding Stories in the EverydayTurning Life Into Email ContentKey Takeaways for MarketersStorytelling is both a practice and a mindset—start noticing, not just narratingPersonal connection beats polished perfection when it comes to contentSharing your point of view and experience builds the know, like, and trust factor faster than any trendWhether you're a reluctant sharer or a natural open book, Renee's practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.Connect with Renee Frojo:  WEBSITE: https://www.reneelynnfrojo.com/INSTAGRAM - https://www.instagram.com/reneelynnfrojo/LINKEDIN -  https://www.linkedin.com/in/renee-lynn-frojo/X -  https://x.com/frojofeedAre you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield.    Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken needs.  Jeff Greenfield is the Co-Founder of Provalytics, a cutting-edge analytics platform that transforms how companies measure marketing effectiveness. With decades of experience decoding complex marketing data, Jeff has advised some of the world's largest brands on optimizing their advertising strategies. Tune in as Justine and Jeff expound on marketing analytics, revealing how businesses can leverage historical mathematical techniques, harness the power of digital platforms, and make data-driven decisions that dramatically boost profitability—all while telling a compelling brand story that resonates emotionally with their target audience. Meet Jeff: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff's journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.   Website LinkedIn Instagram Facebook YouTube Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 02:29 Marketing: From Traditional to Digital 07:37 Why Old-School Marketing Techniques Still Work 10:25 Ancient Math Powering Modern AI 14:40  Building Brand Awareness with Limited Budgets 22:58 Navigating Social Media Platforms 26:53  Turning Data into Millions   29:14 Beyond Clicks: Rethinking Marketing Metrics

What happens when you blend entrepreneurship, storytelling, and a deep sense of community? This week's guest has built a space and a movement that's changing how we work, connect, and innovate. Hosts Robin and Al sit down with Qasim Virjee, a serial entrepreneur, storyteller, and founder of StartWell, a Toronto-based innovation campus redefining how we work, connect, and create.From his early days in Kenya to his multi-faceted career in media, music, and tech, Qasim shares a deeply personal and thought-provoking journey. He opens up about the evolution of StartWell, how the pandemic became a surprising catalyst for reinvention, and why community is at the heart of entrepreneurship. If you're passionate about the future of work, education reform, or simply want to hear from someone who's building more than just a business, this conversation is for you.Key takeaways:✨ Work, Reimagined – StartWell blends co-working, media, and events to foster innovation and human connection.✨ Rooted in Resilience – Qasim's journey from Kenya to Canada highlights adaptability, creativity, and entrepreneurial spirit.✨ Education Needs a Shift – Canada's school system must evolve to nurture entrepreneurial thinking and innovation.✨ Community is the Brand – Storytelling and connection aren't just marketing—they're how trust and impact are built.Brought to you by Aria Benefits and Life & Legacy Advisory Group

TakeawaysAI is becoming a significant focus for global retailers.The relationship between consumers and brands is evolving.Livestreaming is more about discovery in the West.Storytelling remains a crucial aspect of brand marketing.Everything can be a selling opportunity in retail.Monetizing consumer attention is a growing trend.The consumer journey is changing with technology.Understanding consumer behavior is essential for success.The right product at the right time is key to retail success.Collaboration among brands is becoming more common. Chapters00:00 Introduction to NRF APAC 202501:56 The Role of AI in Retail06:04 Evolving Consumer Transactions12:04 Creative Marketing Strategies15:24 Future of Retail and Consumer Engagement Don't miss Weinswig ⁠speaking at the event! Join us to delve into the transformative impact of social commerce and artificial intelligence (AI) on the retail industry.

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a call to disrupt before you're disrupted. Key Segments: [00:04:12] Marc Schaefer: Marketing Visionary [00:07:55] Shift to Private Online Spaces [00:12:45] EDGE of the Web Title Sponsor: Site Strategics [00:15:35] Innovative Tech Saves Podcast Episode [00:17:28] AI Mimicking Voices of Deceased Relatives [00:21:49] Brand Marketing's Emotional Impact [00:23:25] Everyday Awe and Collective Effervescence [00:29:41] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:21] "Audacious" Book Concept Exploration Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/ 

Watch out documentary on the Future of the CMO from this link

Great leadership doesn't come with a playbook. Instead, there are people like today's guest who have lived, learned and made it their mission to help others keep the line moving. His name is Chris Gargano, an award-winning pro sports content veteran who spent more than 20 years connecting with fans from coast-to-coast. Now, he's a podcast host and founder of the Gargano Leadership Group, where teams and business influencers alike learn to navigate the complexities of taking action…and secure an advantage that is bigger than themselves.Website: https://www.garganoleadership.com/ Instagram: https://www.instagram.com/garganoleadershipgroup/ Twitter: https://x.com/cgarganoCheck out Chris on YouTube: https://youtu.be/PGeKsib_WcU

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren't your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide. Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI's speed and efficiency without losing the cultural nuance and human touch that make brand stories magical. Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola's ‘The Holiday Magic is Coming', they dive into the risks and opportunities for brands navigating this new era. How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand's stories resonate in a world where creativity and technology go hand in hand.

Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O'Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me to share how they built this bold, modern agency on this week's On Brand podcast. Anson Sowby is the CEO and co-founder of Battery, a global creative company who developed a unique working model that's part Hollywood storytelling mixed with classic brand principles done the Silicon Valley way. The company has been celebrated as a three-time Ad Age Agency of the Year with offices in Los Angeles, Chicago, Toronto and Shanghai, and works with forward-thinking clients like the Anaheim Ducks, Land O'Lakes, Royal Bank of Canada, and Warner Bros Games. What brand has made Anson smile recently? Anson shared a fun smile from the brand Trust & Will, which is in the business of ... well, exactly what you'd think! Listen to learn where Anson's unexpected smile came from. Connect with Anson on LinkedIn and learn more on the Battery website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What if everything you know about “value-driven copy” is wrong?In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn't need a sales funnel—it needs a promise, proof, and process.

Highlights from this week's conversation include:Introduction of Panelists (2:15)Understanding Product Development (4:42)Three Stages of Product Development (7:53)Collaboration Across Teams (11:20)Understanding Customer Pain Points (12:31)Designers, Explainers, and Sustainers Framework (15:17)AI in Product Development (18:09)Using AI Responsibly (22:53)AI in Sustaining Product Development (24:57)Brand Storytelling with AI (27:40)Tooling and AI Implementation (29:29)Pressure for AI Integration (34:05)The Importance of AI in Product Development (38:28)Contextual Advantage of AI (42:52)Evolution of Prototyping (46:11)The Balance of Speed and Critical Thinking (48:16)Understanding AI in Product Development (51:08)Navigating the Messy Process of Product Development (53:14)Final thoughts and Advice (56:32)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Does showing up online sometimes feel scary, or even fake? In this episode, I'm joined by storytelling expert and speaker Shannon Jenkins to dive deep into building your authentic personal brand, even when fear of visibility, criticism, or failure is holding you back.We talk about:How to communicate your mission and vision as a leaderThe difference between fear of failure and fear of successThe real reason your content isn't resonating onlineShannon's CART framework for storytelling that sells (without sounding sleazy)And how to start showing up even when you feel unreadyShannon also shares her 3-part video course that helps you craft powerful presentations and pitches using authentic storytelling.

Tamara Thompson is a visionary in video marketing, master storyteller, and the dynamic force behind Broadcast Your Authority. With a background in impactful documentary filmmaking and a passion for connecting people, Tamara has built a powerhouse platform that empowers entrepreneurs, CEOs, and business owners to amplify their message and authority through data-driven storytelling and podcasting. Her own journey—from overcoming personal obstacles to thriving as an entrepreneur—fuels her mission to support others in sharing authentic stories that drive connection and growth. As the host of the Broadcast Your Authority podcast and founder of the eponymous agency, Tamara’s work has transformed countless leaders into recognized industry voices. Key Takeaways: Authentic connections and consistent relationship-building are at the heart of Tamara’s entrepreneurial journey—her commitment to genuine outreach has opened doors and fueled both personal and business growth. Storytelling is foundational for building a resonant brand. Tamara underscores the power of crafting and sharing both overarching narratives and incremental stories that align with a company’s mission, driving deeper audience engagement. Data-driven content creation sets apart today's top business leaders—Broadcast Your Authority helps clients leverage analytics to refine messaging, expand reach, and deliver content that truly resonates with what audiences are searching for. Sound Bites: "It may sound a little cliche, but when I decided I could actually help more people and showed results for more people, then the doors also started opening in my space as well." "If your audience has already spoken about your content, your episodes—do more of what they love and pay attention to that data." "A lot of people don’t believe they have a strong enough story, but having an expert to help pull it out can be transformational." Quote by Mick: "So if you're listening, if you're watching, do me a favor, do Tamara a favor. Right now, there's somebody that's on your heart, that's on your mind, and we all have it, right? But right now, there's really somebody that's like, you know, you should reach out, or your heart's telling you to reach out. Do that as soon as you listen to this episode." Connect & Discover Tamara: LinkedIn: https://www.linkedin.com/newsletters/broadcast-your-authority-6878804699525500928/ Instagram: https://www.instagram.com/broadcastyourauthority/reels/ Instagram: https://www.instagram.com/tamarathompsonofficial/ Facebook: https://www.facebook.com/groups/broadcastyourauthority/ Website: https://broadcastyourauthority.com/ Podcast: https://www.youtube.com/@broadcastyourauthority FOLLOW MICK ON:Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/@mickunplugged LinkedIn: https://www.linkedin.com/in/mickhunt/Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/See omnystudio.com/listener for privacy information.

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Monique Rodriguez's journey is one of resilience, purpose, and bold reinvention. She dedicated nearly a decade to healthcare as a registered nurse, but the loss of her son in 2013 shifted everything. In the wake of that tragedy, Monique found clarity—and the courage to follow a lifelong passion for beauty. With no formal business background, she launched Mielle Organics from her kitchen and built it into one of the fastest-growing textured haircare brands in the country.Now, Mielle Organics is not only a staple in major retailers like Target, Walmart, and CVS, but also a study in authentic brand-building. Her approach is rooted in community, education, and transparency. As the CEO, she's built trust by simply being herself—from going live every day during the pandemic to letting customers weigh in on packaging decisions. She's also navigated the complex world of retail expansion by knowing when to say no and when to scale up.In 2021, Mielle took on private equity for the first time. Just 18 months later, she and her COO, who happens to be her husband, Melvon, sold the company to P&G — but not before making sure the deal would preserve the integrity of the brand. Monique still runs the company today, and she's focused on building a legacy, not just a business. Monique recently added “author” to her list of titles with a book that helps people find purpose in their own stories. She lives in Chicago with her family, where she balances leading a global brand with slow mornings, warm lemon water, and staying grounded in faith.Timestamps:[00:00] Introduction [07:52] Starting a business without experience or connections[08:34] Learning the business side and asking for help[09:20] The challenge of raising capital as a Black female founder[10:10] Bootstrapping Mielle before taking on funding[10:59] Why Monique turned down Walmart the first time[12:30] Building long-term sustainability, not short-term hype[13:00] How Mielle went viral with rosemary mint oil[13:44] Creating viral moments through authenticity[14:22] Building trust through storytelling and transparency[15:05] Turning customers into community[15:42] How Monique stayed present online without burning out[16:19] The power of community to support during backlash[18:52] The emotional link between beauty and customer loyalty[19:30] Building real connections at trade shows[20:02] Standing out in a crowded beauty industry[20:50] How community building helped attract investors[21:32] Education as a brand differentiator[22:10] Creating emotional experiences around products[23:02] Going big at trade shows to make a lasting impression[23:55] Using experience to fuel word-of-mouth marketing[25:10] Sharing behind-the-scenes with her community[27:20] Handling criticism and negativity online[28:13] Protecting mental health while being a public founder[31:12] The reality of criticism for successful female founders[31:58] Taking on private equity from Berkshire Partners[32:44] Why Monique wanted to maintain majority ownership[33:40] Finding the right kind of investor partnership[34:21] What to look for in a private equity deal[35:04] Planning for an eventual acquisition[35:40] How fast the P&G acquisition came together[37:06] Choosing the right partner over the highest bidder[39:30] Benefits of selling to a strategic like P&G[40:18] Brand globalization and new opportunities[40:50] Access to better ingredients and scientific resources[43:48] Balancing business and marriage[46:00] Monique's slow morning routine[49:18] Key lessons around mindset, faith, and perseveranceResources Mentioned:The Glory in Your Story by Monique Rodriguez | Book or AudiobookMielle Organics | WebsiteP&G | WebsiteBerkshire Partners | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier