Podcasts about brand storytelling

What if everything you know about “value-driven copy” is wrong?In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn't need a sales funnel—it needs a promise, proof, and process.

Highlights from this week's conversation include:Introduction of Panelists (2:15)Understanding Product Development (4:42)Three Stages of Product Development (7:53)Collaboration Across Teams (11:20)Understanding Customer Pain Points (12:31)Designers, Explainers, and Sustainers Framework (15:17)AI in Product Development (18:09)Using AI Responsibly (22:53)AI in Sustaining Product Development (24:57)Brand Storytelling with AI (27:40)Tooling and AI Implementation (29:29)Pressure for AI Integration (34:05)The Importance of AI in Product Development (38:28)Contextual Advantage of AI (42:52)Evolution of Prototyping (46:11)The Balance of Speed and Critical Thinking (48:16)Understanding AI in Product Development (51:08)Navigating the Messy Process of Product Development (53:14)Final thoughts and Advice (56:32)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Does showing up online sometimes feel scary, or even fake? In this episode, I'm joined by storytelling expert and speaker Shannon Jenkins to dive deep into building your authentic personal brand, even when fear of visibility, criticism, or failure is holding you back.We talk about:How to communicate your mission and vision as a leaderThe difference between fear of failure and fear of successThe real reason your content isn't resonating onlineShannon's CART framework for storytelling that sells (without sounding sleazy)And how to start showing up even when you feel unreadyShannon also shares her 3-part video course that helps you craft powerful presentations and pitches using authentic storytelling.

Tamara Thompson is a visionary in video marketing, master storyteller, and the dynamic force behind Broadcast Your Authority. With a background in impactful documentary filmmaking and a passion for connecting people, Tamara has built a powerhouse platform that empowers entrepreneurs, CEOs, and business owners to amplify their message and authority through data-driven storytelling and podcasting. Her own journey—from overcoming personal obstacles to thriving as an entrepreneur—fuels her mission to support others in sharing authentic stories that drive connection and growth. As the host of the Broadcast Your Authority podcast and founder of the eponymous agency, Tamara’s work has transformed countless leaders into recognized industry voices. Key Takeaways: Authentic connections and consistent relationship-building are at the heart of Tamara’s entrepreneurial journey—her commitment to genuine outreach has opened doors and fueled both personal and business growth. Storytelling is foundational for building a resonant brand. Tamara underscores the power of crafting and sharing both overarching narratives and incremental stories that align with a company’s mission, driving deeper audience engagement. Data-driven content creation sets apart today's top business leaders—Broadcast Your Authority helps clients leverage analytics to refine messaging, expand reach, and deliver content that truly resonates with what audiences are searching for. Sound Bites: "It may sound a little cliche, but when I decided I could actually help more people and showed results for more people, then the doors also started opening in my space as well." "If your audience has already spoken about your content, your episodes—do more of what they love and pay attention to that data." "A lot of people don’t believe they have a strong enough story, but having an expert to help pull it out can be transformational." Quote by Mick: "So if you're listening, if you're watching, do me a favor, do Tamara a favor. Right now, there's somebody that's on your heart, that's on your mind, and we all have it, right? But right now, there's really somebody that's like, you know, you should reach out, or your heart's telling you to reach out. Do that as soon as you listen to this episode." Connect & Discover Tamara: LinkedIn: https://www.linkedin.com/newsletters/broadcast-your-authority-6878804699525500928/ Instagram: https://www.instagram.com/broadcastyourauthority/reels/ Instagram: https://www.instagram.com/tamarathompsonofficial/ Facebook: https://www.facebook.com/groups/broadcastyourauthority/ Website: https://broadcastyourauthority.com/ Podcast: https://www.youtube.com/@broadcastyourauthority FOLLOW MICK ON:Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/@mickunplugged LinkedIn: https://www.linkedin.com/in/mickhunt/Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/See omnystudio.com/listener for privacy information.

In Season 5, Episode 33 of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver a dynamic episode split between urgent food policy news and an in-depth interview with Jake Karls, Co-Founder and Chief Rainmaker of the powerhouse better-for-you brand Mid-Day Squares.Kicking off with the news segment, Sylvain and Michael break down Canada's approaching election and the glaring lack of meaningful agricultural policy across party platforms. While the NDP pushes for price freezes and a windfall tax on grocers, the Liberals and Conservatives offer little in the way of innovation or supply chain resilience. The hosts also tackle the impact of Ottawa's retaliatory tariffs, which drive food inflation and force Canadian grocers to de-Americanize sourcing. This effort comes with significant costs to consumers. They also discuss the potential discontinuation of the glyphosate-based herbicide Roundup and the increasing scrutiny of petroleum-based food dyes like Red #40, calling science and public perception into question.The second half features an electrifying interview with Jake Karls, who updates listeners on Mid-Day Squares' journey since his last appearance. From humble condo kitchens beginning to producing over 130,000 chocolate bars daily, Jake shares how building an in-house manufacturing facility—rather than relying on co-packers—enabled product consistency, brand authenticity, and rapid scaling. He dives into the challenges of being a media-first company, the evolution of its storytelling strategy, and its pivot into new product categories beyond chocolate.Jake opens up about battling cocoa price surges, securing supply chains, and staying BRC-certified. He also previews Mid-Day Squares' upcoming expansion to triple output capacity, pushing the brand toward $225 million in potential revenue. The conversation closes on a powerful note about the importance of storytelling in entrepreneurship and building brand trust at scale.Whether you're a CPG entrepreneur, policy wonk, or retail trend-watcher, this episode offers an unfiltered look at macro-level food system dynamics and the bold entrepreneurial journey reshaping the snack aisle across North America. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

What if your biggest failures were actually the keys to your success? In today's episode, Chris sits down with Brittany Bennett, the founder of Bennett PR—a powerhouse in the health, fitness, and wellness communications space. Brittany's path is anything but linear: from an early career in the fashion capitals of Europe to making her mark in Australia's PR industry, she shares how setbacks, tough work environments, and even toxic workplaces shaped her approach to business and leadership.We dig into her lessons learned—how adversity built resilience, why boundaries matter, and how letting go of negative influences led to growth both personally and professionally. Brittany also opens up about navigating business pivots and the biggest mistakes she sees brands make in PR. Whether you're navigating entrepreneurship or simply seeking motivation to turn obstacles into opportunities, this episode offers invaluable wisdom that'll resonate long after it ends. For more info on Brittanny and her services at Bennett PR, check out:https://bennettpr.com.au/

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Monique Rodriguez's journey is one of resilience, purpose, and bold reinvention. She dedicated nearly a decade to healthcare as a registered nurse, but the loss of her son in 2013 shifted everything. In the wake of that tragedy, Monique found clarity—and the courage to follow a lifelong passion for beauty. With no formal business background, she launched Mielle Organics from her kitchen and built it into one of the fastest-growing textured haircare brands in the country.Now, Mielle Organics is not only a staple in major retailers like Target, Walmart, and CVS, but also a study in authentic brand-building. Her approach is rooted in community, education, and transparency. As the CEO, she's built trust by simply being herself—from going live every day during the pandemic to letting customers weigh in on packaging decisions. She's also navigated the complex world of retail expansion by knowing when to say no and when to scale up.In 2021, Mielle took on private equity for the first time. Just 18 months later, she and her COO, who happens to be her husband, Melvon, sold the company to P&G — but not before making sure the deal would preserve the integrity of the brand. Monique still runs the company today, and she's focused on building a legacy, not just a business. Monique recently added “author” to her list of titles with a book that helps people find purpose in their own stories. She lives in Chicago with her family, where she balances leading a global brand with slow mornings, warm lemon water, and staying grounded in faith.Timestamps:[00:00] Introduction [07:52] Starting a business without experience or connections[08:34] Learning the business side and asking for help[09:20] The challenge of raising capital as a Black female founder[10:10] Bootstrapping Mielle before taking on funding[10:59] Why Monique turned down Walmart the first time[12:30] Building long-term sustainability, not short-term hype[13:00] How Mielle went viral with rosemary mint oil[13:44] Creating viral moments through authenticity[14:22] Building trust through storytelling and transparency[15:05] Turning customers into community[15:42] How Monique stayed present online without burning out[16:19] The power of community to support during backlash[18:52] The emotional link between beauty and customer loyalty[19:30] Building real connections at trade shows[20:02] Standing out in a crowded beauty industry[20:50] How community building helped attract investors[21:32] Education as a brand differentiator[22:10] Creating emotional experiences around products[23:02] Going big at trade shows to make a lasting impression[23:55] Using experience to fuel word-of-mouth marketing[25:10] Sharing behind-the-scenes with her community[27:20] Handling criticism and negativity online[28:13] Protecting mental health while being a public founder[31:12] The reality of criticism for successful female founders[31:58] Taking on private equity from Berkshire Partners[32:44] Why Monique wanted to maintain majority ownership[33:40] Finding the right kind of investor partnership[34:21] What to look for in a private equity deal[35:04] Planning for an eventual acquisition[35:40] How fast the P&G acquisition came together[37:06] Choosing the right partner over the highest bidder[39:30] Benefits of selling to a strategic like P&G[40:18] Brand globalization and new opportunities[40:50] Access to better ingredients and scientific resources[43:48] Balancing business and marriage[46:00] Monique's slow morning routine[49:18] Key lessons around mindset, faith, and perseveranceResources Mentioned:The Glory in Your Story by Monique Rodriguez | Book or AudiobookMielle Organics | WebsiteP&G | WebsiteBerkshire Partners | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

What makes a good impression? Can the right packaging—a perfectly folded, beautifully designed box—turn a simple donut into something special? Can the feel of a burger wrapper, or the weight of a coffee cup in your hand, shape not just the way we experience food, but the way we remember it?It turns out, the answer is yes.In this episode of Voices of Leadership, I sit down with Jennifer Appleby Vines, CEO of Georgette Packaging, to explore the fascinating intersection of branding, design, and human connection. Jennifer didn't set out to run a packaging company, but leadership isn't always a straight path. Jennifer started in the hospitality industry and built a successful career with the Charcoal group. She then co-founded Crumby Cookie Dough, a business that launched just as the world shut down in 2020. At the same time, she was working part-time at Georgette Packaging, a role that, at first, was just another piece of the puzzle. Until it wasn't.When the opportunity arose to buy the company as an employee, Jennifer took the leap. She navigated the unique transition from team member to CEO, and today, she continues to grow Georgette, helping businesses wrap their products and their stories in packaging that matters. As Jennifer has learned, great branding isn't just about a logo or a box it's about connection, trust, and the emotional impact of a well-crafted experience.We also talk about turning 50. It's not just another birthday. It's a threshold. A shift. A moment when you start to see the world, and yourself, a little differently.For Jennifer, it came with a revelation: what other people think really doesn't matter. And this milestone wasn't about age, it was about freedom.And what is she doing with this newfound freedom?Well, for starters…she's dancing.Links and ResourcesGeorgette Packaging WebsiteGeorgette InstagramJennifer's InstagramLinkedInAmplify Your Voice 2025 Ticket LinkConnect With UsVoices of Leadership PodcastInstagramLinkedInBespoke Productions WebsiteBespoke Productions Instagram

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. Join us as we explore the power of story and research in creating connections with your ideal clients. I hope you love this episode!Aleyx Ward is a Brand Storyteller and Founder of Core Story. She's worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She's a big believer in the power of story for both businesses and individuals.Connect with Aleyx on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing CoDustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world's most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man,  and now leading marketing at Firestone Walker Brewing Co., he's navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped his approach to marketing and brand building.Dustin discusses: Dustin's journey from musician to marketer.Evolution of content creation transforming marketing strategies.Building a lifestyle brand requires connecting to your target audience. Sponsorships focus on long-term partnerships rather than one-off deals.Effective storytelling is crucial for creating memorable brand experiences.Internal teams play a vital role in maintaining brand integrity and vision.Beer industry presents unique challenges compared to the music industry.Investing in brand legacy is essential for long-term success.Authenticity in marketing fosters stronger consumer connections.You can follow what Dustin Hinz is up to on LinkedIn.Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

TakeawaysUnified commerce enhances the customer shopping experience.Brand storytelling is essential for consumer loyalty.Generative AI transforms search capabilities in retail.Retail media is a growing revenue stream for retailers.AI helps in demand forecasting and inventory management.Seamless consumer journeys are crucial for modern retail.Authenticity in branding is expected by today's consumers.Retail technology is evolving rapidly with new innovations.Shoptalk Spring will showcase leading-edge retail trends.Chapters00:00 This Week in Research: New Reports and Data02:25 Coresight Research's Role and Responsibilities03:54 Key Themes of Shoptalk Spring04:52 Unified Commerce: The Future of Retail07:06 Brand Storytelling and Consumer Engagement08:12 Generative AI and the Evolution of Search10:02 Leveraging New Technologies in Retail12:30 The Rise of Retail Media13:49 Keynote Highlights and Conference Insights Related research:Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommerceCatch up on insights from previous Shoptalk events and look out for our daily coverage of Shoptalk Spring 2025 here.Meet the Coresight Research team at Shoptalk Spring 2025.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

In this episode of The Shades of Entrepreneurship, Gabriel sits down with Kris Jones, author of From Click to Clients, to explore the transformative power of storytelling in marketing. Kris shares how a compelling brand story can help businesses connect with their audience and convert visitors into loyal clients, even in challenging economic times.Support the showSubscribe at theshadesofe.com

This week on Revenue Rehab, host Brandi Starr is joined by the innovative Mona Bavar, founder of Blu Apples.AI and DLISH.. Mona is a trailblazer in the intersection of technology, creativity, and human connection, leveraging her expertise to help entrepreneurs integrate AI to amplify creativity and streamline operations. She is known for her work with archetypes, guiding individuals and businesses to align strategies with purpose-driven narratives.  Join Brandi and Mona as they delve into the transformative power of understanding personal and brand archetypes, and how this introspection can drive meaningful revenue growth. Discover how embracing your unique vision and infusing innovation can make a brand stand out authentically in today's competitive market. This episode promises to inspire leaders and marketers to embrace empathy, vulnerability, and creativity to lead effectively and tell compelling brand stories.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 Understanding Archetypes in Leadership [04:54] Mona Bavar discusses the significance of archetypes in leadership, referencing Carl Jung's work to explain how they help leaders understand themselves better: “As you grow, you go into these other archetypes… and as you go through life, you have these different archetypes that are—you're exposed to, and they become a part of your identity.” She emphasizes this self-awareness as crucial for effective leadership and connecting with your team.  Topic #2 Personal and Brand Storytelling [29:48] Bavar highlights the importance of personal storytelling in brand development, sharing her own experiences: “I put together these gift boxes with food and design… there's a story now, and these gift boxes tell that story every time.” She connects authentic storytelling to creating an emotional connection with the audience, which is key to standing out and fostering brand loyalty.  Topic #3 Integrating AI with Human Touch [32:22] Mona explains the role of AI in business with a focus on maintaining a human element: “Our agency is AI with a human touch. And the importance of it is… if you don't know your why, if you don't know why you are starting a business and why you want to create the content… you need someone as a soundboard.” This integration ensures authentic brand presentation and helps businesses leverage AI without losing their unique voice.  What's One Thing You Can Do Today  Mona's ‘One Thing' is to begin a journey of self-exploration with AI. She suggests not only reaching out to her agency, BlueApples.AI, for a discovery call but also encourages utilizing AI tools individually. “There are guides you can purchase or just go sit down in front of your LLM, whether it's chat, GPT, Claude, Gemini, whatever, and start to play with it, having fun. And my intention was to have fun. And that's how I approach AI. Have fun with it.” Mona emphasizes exploring the archetypes and understanding what resonates with you as the first step in cultivating a deeper self-awareness and applying it effectively in both personal and professional realms.  Buzzword Banishment  Mona's Buzzword to Banish is ‘passion'. Mona wants to banish this word because, she explains, "I think it's misused most of the time and overused a lot of the time.”  Links:  LinkedIn: https://www.linkedin.com/in/bavar/  Instagram: https://www.instagram.com/blueapples.ai/?hl=en  Facebook: https://www.facebook.com/dlishus.it/  YouTube: https://www.youtube.com/channel/UCGiUrUGqlyY4rM2wMj28RpQ  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Ever feel like your business is in need of a little spark?In today's episode, Fiona Killackey dives into a topic that's been on her mind lately. It's easy to get stuck in the daily grind and forget why you started in the first place. But what if you could reignite that passion and appreciation for your business? That's exactly what's happening in this episode.Fiona shares something that truly inspired her recently—a book called The Flamingo Estate. It's a coffee table book, but it's way more than just a pretty piece to decorate your space. It's packed with stories and insights that have made Fiona look at her own business in a whole new light.Here's what Fiona will explore today:The importance of loving your business—and how to get back to that spark, especially on tough days.The story behind The Flamingo Estate book and why it's not just about the aesthetics (though, trust me, it's gorgeous).How nature, community, and real human stories are at the heart of any successful business—and how you can bring these elements into your own brand.Fiona's personal reflections on the book's lessons, and how they've made her rethink her approach to storytelling in her own business.Why telling your story in a genuine, real way is one of the best things you can do for your business.If you're feeling like your business has lost a little of that magic, or if you need a fresh perspective, this episode is for you. WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

On this episode of the Customers First Podcast, I discuss the transformative power of customer experience and brand storytelling with Timothy Kalinowski, president of Lore. A master storyteller and brand strategist, Tim empowers brands to connect meaningfully with their audiences.  Tim shares his journey from marketing enthusiast to leading branding figure, recounting his motivation to establish Lore a decade ago. Frustrated with traditional agency inefficiencies, he aimed to create a firm that prioritized effectiveness and client satisfaction.  We delve into the principles of brand storytelling, emphasizing the importance of making customers the heroes of their narratives. Tim highlights that understanding the customer journey is crucial for transforming marketing tactics into meaningful experiences that inspire action. He introduces his "secret sauce" for effective communication: delivering value quickly, making content digestible, and spurring curiosity. We also discuss the delicate balance between being a story's hero and mentor, using relatable examples, like marketing manufacturing products, to showcase how emotional resonance can drive customer engagement. Tim emphasizes that focusing on customer emotions—rather than just product features—can significantly influence purchasing decisions.  This episode offers practical insights and inspiration for cultivating customer-centric cultures that foster exceptional experiences. I encourage you to apply Tim's wisdom to enhance your brand's relationship with its audience.   Tim's Contact Information: Website: loretold.com LinkedIn: @timothykalinowski   Tacey's Contact Information:  Website: www.taceyatkinson.com   All Social Media: @taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go, Create the Magic!

Chapters00:00 Introduction and Sponsorships01:51 Navigating Natural Disasters and Personal Experiences04:06 Transitioning to the Cannabis Industry09:50 Challenges in the Cannabis Business14:04 The Shift to Short Form Content Creation20:08 The Rise of Short Form Video26:06 Building a Community Through Content29:59 The Value of Authentic Content Creation36:45 Balancing Depth and Breadth in Content Creation43:10 The Nuances of Selling Information and Courses51:20 The Importance of Data in Business Operations01:00:13 Creating Team-Focused Learning Experiences01:08:56 Short Form Content: The Future of Brand StorytellingOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast. About Derek K. Hubbard Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline's story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek's expertise spans media, storytelling, and brand strategy. He's been recognized as a PR News 30 and Under Rising PR Star and has contributed to outlets like The New York Times, The Washington Post, and The Today Show. An avid communicator and entertainment enthusiast, he's even made an appearance on Carpool Karaoke! From the Show Want more on that Herb Kelleher Malice in Dallas arm-wrestling match? Check out the full story on the Southwest website! What brand has made Derek smile recently? “During my time at (Sundance's) Brand Storytelling (Festival), I had the pleasure of watching and and an episode of a series called Celebrity Substitute, which I believe is streaming on YouTube. What was really cool about about this series is that they went into classrooms and highlighted education, highlighted teachers and the incredible work that they are doing within our classrooms.” Connect with Derek on LinkedIn and check out Southwest's social channels and their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support____________________________________________In this episode, we dive into the transformative power of AI in brand storytelling. With AI-driven tools, businesses can create compelling narratives, personalize content at scale, and enhance audience engagement like never before. We'll explore how AI streamlines content creation, optimizes SEO, generates visuals, and even powers chatbots for real-time brand interactions. Plus, we'll discuss the future of AI in storytelling, from interactive experiences to emotionally intelligent content. If you're looking to elevate your brand storytelling with AI, this episode is a must-listen!___________________________________________Create Your Own Brand Storytelling Chatbot. Click The Link Below:https://beta.pickaxeproject.com/?utm_campaign=AFFILIATE_5PFW1LW____________________________________________Read the full article by going to the website:www.GoodMorningGwinnett.com

In this episode, I sit down with Lindsay Tjepkema, a three-time founder and career marketer who now runs Human Brands Win, a company dedicated to helping businesses grow through brand storytelling and authentic communication. Lindsay shares her journey from Indianapolis to Boston, her insights on why brand authenticity is non-negotiable, and the lessons she's learned from building companies. We discuss the evolution of marketing, the struggles of entrepreneurship, and how brands can genuinely connect with their audiences in a noisy digital world. If you've ever wondered how to make your brand more human (and why that matters), this episode is for you.

Subscribe to DTC Newsletter - https://dtcnews.link/signup AI is changing the way brands approach creative marketing. In this episode, Braydon from Pilothouse dives into how AI tools—especially custom GPTs—are transforming landing pages, ad creative, and brand storytelling. Key Takeaways: AI-Driven CRO: How custom GPTs optimize landing pages section by section for higher conversion rates. AI for Subscription Growth: Why AI-powered page redesigns can dramatically improve MRR. Automating Ad Mashups: Using AI to remix top-performing ads for faster creative iteration. Voice AI in Ads: How 11 Labs speeds up ad production with high-quality voiceovers. Strategic AI Thinking: How AI can assist with brand-level strategy and audience segmentation. If you're looking for real-world AI applications in DTC marketing, this episode is packed with actionable insights. Timestamps: 00:00 - AI tools are evolving fast 02:05 - How ChatGPT enhances ad creative 04:30 - Optimizing landing pages with AI 07:15 - Using AI for voiceovers and trailers 10:45 - The power of humor in ads 14:00 - AI-generated mashups for top-performing ads 17:20 - AI for brand-level strategy and deep analysis 20:40 - AI agents and the future of automation Hashtags: #AIforMarketing #ChatGPT #DTCMarketing #AdCreative #EcommerceGrowth #AIcopywriting #PerformanceMarketing #CreativeStrategy #DigitalMarketing #Automation #MarketingTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

On this episode of On Brand, Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more. About Jennifer van Dijk Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA. From the Show What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.” Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Can your brand story make a lasting impact? In this episode, Timothy Kalinowski, Chief Creative Officer and branding expert, shares his insights from over 25 years of shaping narratives for global brands like General Electric and Miller Coors. Learn how authenticity, customer-centric storytelling, and consistent messaging are vital for building brand loyalty. Explore the transformative role of social media and AI in marketing, and uncover the secrets to staying agile in a rapidly evolving consumer landscape. Whether you're a business owner or marketing professional, this conversation is packed with actionable advice to elevate your brand. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCC We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2025

In this soul-inspiring conversation, Kara interviews Deevo, a brand storyteller and personal brand strategist, who shares his journey of discovering his purpose, the power of creativity, and how we can all connect more authentically in business and life. They explore the importance of personal branding, embracing your unique gifts, and creating meaningful connections.Episode Topics:- Personal brand development- Entrepreneurial journey and mindset- Creativity as a muscle- Spiritual and energetic connectivity- Building intentional business communities- Navigating career transitionsInsights:- Not everyone is meant to be an entrepreneur, and that's okay- Creativity requires consistent practice and nurturing- Personal branding is about audience perception, not just visual aesthetics- We are energetically connected beings with the potential to manifest our ideas- Surrounding yourself with like-minded, growth-oriented people amplifies your impactEpisode Highlights:00:00 Welcome and Intro00:51 Introduction to Branding and Storytelling03:22 Authenticity in Personal Branding04:27 Photography and Storytelling06:48 Branding Strategy Development09:14 Brand Alignment and Strategy Development11:58 Understanding Personal Branding13:21 Becoming the Brand15:25 Quality of American Produce15:56 Branding and Business Identity17:46 Brand Development and Audience Engagement19:49 Branding Strategy for Real Estate Agency20:36 Clarification of Personal Branding21:32 Business Strategy and Communication22:10 Building a Community and Ecosystem24:42 The Power of Community and Connection26:22 Transitioning from Unfulfilling Work29:03 Pursuing Personal Interests and Career Transition31:03 Career Transition and Entrepreneurship32:40 Managing Stress and Creativity34:48 Exploring Personal Passions and Growth37:14 Embracing Intuition and Creativity39:27 Impact of Technology on Engagement39:57 Nurturing Creativity42:08 Embracing Curiosity and Risk-Taking44:05 Creating Space for Creativity45:43 Energy and Connectivity47:42 Creative Manifestation and Experience Recreation50:10 Miracles and Opportunities50:41 Interconnectedness of Nature52:34 Communication and Connection in Nature and Humanity55:32 Human Connection and Societal Structure57:46 Shifting Consciousness and Energy01:00:23 Audience Growth and Impact01:01:26 Branding vs. Marketing

Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast. About Joe Wright Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe's work brings the audience on a journey of striking imagery and authentic storytelling. He's collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York. From the Show What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally. Connect with Joe on LinkedIn and the Sibling Rivalry website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Transparency and authenticity are the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand.” -Jake Karls   Transparency and authenticity are the new currency in today's business landscape. Consumers crave genuine connections with the brands they support, valuing honesty and vulnerability over polished perfection. In a world saturated with noise, the brands that dare to be unapologetically themselves will rise above the rest. Jake Karls is the co-founder of Mid-Day Squares, a modern-day chocolate company redefining the way we indulge. As a passionate advocate for transparency and innovation, Jake has built a brand that prioritizes both functional nutrition and emotional connection. Revisit this insightful conversation as Jake shares Midday Squares' journey of growth, legal challenges, and the power of staying true to your values in a rapidly evolving industry.     Connect with Jake:  Jake Karls is an actuary turned modern-day Willy Wonka. He co-founded Mid-Day Squares in 2018 along with his sister and brother-in-law. They manufacture the world's first Functional Chocolate Bars: “Everything a chocolate bar isn't, everything a protein bar wishes it was.” The social skills he acquired from running run a clothing brand (Chase & Hunter) became a strength for Mid-Day Squares, his role being the Chief Rover Officer and Resident Social-Personality. He makes a noise, builds relationships, and spreads love.    Website Podcast Facebook  X Instagram LinkedIn   Connect with NextGen Purpose: Website Facebook Instagram  X LinkedIn YouTube Episode Highlights: 01:26 What's New with Jake?  04:50 Giving the Ownership to the Consumers 08:17 Transparency is the New Currency 10:50 Trust is the Key  

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang.  We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions: What's been the most impactful change/development in our industry from this year and why? What's something in our industry that excites you the most for next year? Over a dozen industry experts shared their insights, highlighting the trends, challenges, and opportunities shaping the landscape. To break it all down, we've invited two sharp minds to join the discussion: Russ Dieringer from Stratably and our very own Ross Walker. Together, we'll dive into the themes that emerged from these conversations and explore what they mean for the future. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Russ, and Ross discuss: AI & Personalization: Over 60% of past guests identified AI as a top trend. AI is enabling personalization at scale with negligible costs. Ross Walker observes more personalized ads, suggesting deep-level data scraping. Russ Dieringer predicts higher e-commerce conversion rates by 2025 due to personalization. AI's Impact on Retail: Amazon and Walmart are moving towards personalized sites and deals. AI-generated personalized product titles and shopper journeys are evolving. Big brands may face challenges with extensive approval processes, benefiting smaller, agile brands. Retail Media & Ad Spending: Amazon continues to dominate in retail media and gross merchandise value. Discussions on shifting ad budgets, with brands preferring Amazon's scale. Mention of cross-channel media measurement and incrementality. Market Dynamics: Walmart's strengthening position in grocery, competing with Amazon. TikTok's transformation into a commerce platform. Retailers like Home Depot (home goods) and Chewy (pet supplies) find niche success. AI & Product Visibility: High-quality content on product pages influences AI-driven search results. Tools like Rufus can summarize reviews but pose visibility control challenges. Adoption of Omnichannel Strategies: Integration of online and in-store experiences, with Walmart leading. Amazon's gradual integration of data pipelines with Whole Foods. Future Trends: Emerging AI tools to enhance product detail page (PDP) measurement. Potential transformation of retail strategies by AI by 2025. Excitement for further discussions on retail media and marketplace trends in 2025.  

Send us a textHow Behind-the-Scenes Content Builds Trust and Attracts Dream Clients!In this episode, Jen Vazquez chats with branding expert Quianna Marie about the power of behind-the-scenes content. Learn how documenting your journey can create trust, build FOMO, and elevate your business. From B-roll strategies to safety tips, Quianna shares practical advice to help you connect with your audience authentically.The Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts Spotify

Have you heard of "brand storytelling"? Let's discuss how it can help you get better at promoting your creative business online through powerful storytelling techniques! Welcome back to another episode of The Success Palette! I'm your host, Soda, and today, we have the incredible Jonathan Howard joining us. Jonathan is an Instagram Reels coach and the owner of Success on Social. In this episode, we'll dive deep into the art of promoting your work by sharing your unique story, whether it's through visual arts, music, writing, or podcasting. Jonathan opens up about his journey, including a life-altering event that led him to discover the power of storytelling. He shares invaluable tips on developing a signature style for your social media presence, crafting compelling short-form videos, and making your audience feel included. We also have a special guest, Paula from Talk Shit with P, who joins the conversation and brings her own brand of insightful and entertaining questions. Whether you're an artist, content creator, or entrepreneur, this episode is packed with practical advice and inspiration to help you stand out and connect with your audience. Tune in and discover how to make your story matter! Brand Storytelling Timestamps:  00:00 Grab attention quickly, deliver story, call-to-action. 03:58 Sharing your story can change the world. 06:50 Your story impacts and inspires others. Share. 10:11 Embrace and repeat your unique personal traits. 15:45 Share emotional experiences; engage through storytelling. 19:24 Edit rambles for concise, engaging storytelling. 21:57 Use cliffhangers and series numbering for engagement. 24:50 Explore unique storytelling with Success Palette podcast.   Connect With Us! Instagram:  Jonathan - https://www.instagram.com/jonathanrhoward The Success Palette - https://www.instagram.com/thesuccesspalette Soda (Host) - https://www.instagram.com/sodakhanart    

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences. You'll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.Resources & LinksIf you are on the leading edge of using storytelling for changemaking, I would love to invite you to take the pledge with us.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Up your fundraising game by tuning in to The Nonprofit Podcast, hosted by DonorBox Education & Community Engagement Manager Jena Lynch and Fundraising Strategist Britt Stockert (I was also a recent guest!)Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today we explore creating compelling brand stories with  the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men's iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.Check out Tim's web site.Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Have an amazing service or product, but people don't seem to appreciate its value?Find yourself dreading social media, feeling invisible and #lostinthecrowd?Listen now to this interview with Monica Vallero,  #BusinessCoach & #Hypnotherapist, to learn how you can use the power of personal #storytelling in business to craft connections that position you as a #trustedleader in your field, help you #IncreaseSales, and attract more opportunities with fun and ease! Note: In an era of AI and pre-packaged content, #AuthenticStorytelling has never been more important. Learn more and connect with Monica now at:www.monicavallero.comhttps://www.instagram.com/monicavallero/ PLUS: A fabulous #FreeGiftSpecial!!!Listen all the way to the end of this episode to learn how you can be 1 of 10 lucky listeners for whom Monica will perform a free, NO-STINGS-ATTACHED, #businessaudit / #MarketingAudit! #CoachingTips #BusinessStrategy #MindsetAndGrowth #InnerWork #craftingconnections #AuthenticBranding #AuthenticConnections #BrandStorytelling #personalstorytelling #StorytellingInBusiness #StorytellingInMarketing #StorytellingInSales #HighTicketSales #MindsetMatters #HeartCenteredBusiness #AIandBusiness #MarketingTips #BrandVoice #EmbraceChange _____________________________________ABOUT SAMIA:Samia Bano is the #HappinessExpert, author, speaker, podcaster & coach for coaches and healers. Samia is most known for her book, 'Make Change Fun and Easy' and her #podcast of the same name. With the help of her signature Follow Your Heart Process™, a unique combination of #PositivePsychology and the #spiritual wisdom of our most effective #ChangeMakers, Samia helps you overcome #LimitingBeliefs, your chains of fear, to develop a #PositiveMindset and create the impact and income you desire with fun and ease…Samia's advanced signature programs include the Happiness 101 Class and the Transformative Action Training.Samia is also a Certified #ReikiHealer and Crisis Counselor working to promote #MentalHealthAwareness.  Samia models #HeartCenteredLeadership and business that is both #SociallyResponsible and #EnvironmentallyFriendly.Samia is a practicing #Muslim with an inter-spiritual approach. As someone who has a love and appreciation for diversity, she is a #BridgeBuilder between people of different faiths and cultures. Although Samia currently lives in California, USA, she has lived in 3 other countries and speaks Hindi, Urdu, and English fluently.  Want to learn even more about Samia? Visit www.academyofthriving.com :)To Book your Free HAPPINESS 101 EXPLORATION CALL with Samia, click: https://my.timetrade.com/book/JX9XJ

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

SUMMARYIn this lively podcast episode, Ryan Alford joins co-hosts Chris Hansen and Brianna Hall to dive into a wide array of engaging topics. They kick off with personal holiday stories, reminiscing about Christmas traditions, festive decor, and memorable moments. Shifting gears, the trio explores innovative marketing strategies, analyzing Mountain Dew's recent rebranding and Goldfish crackers' creative limited-edition releases. The conversation then tackles the evolving landscape of college sports, highlighting the financial possibilities now available to athletes under the new NIL regulations. They also discuss political betting on the Robinhood app, diving into recent controversies around financial platforms and offering listeners valuable insights on trends shaping business, sports, and marketing today.TAKEAWAYSDiscussion on the upcoming election and its implications.Holiday preparations and traditions, including Christmas decorations.Marketing strategies and rebranding efforts of companies like Mountain Dew and Goldfish.The impact of Name, Image, Likeness (NIL) regulations on college athletes and sports marketing.The commercialization of college sports and its effects on education.The emergence of betting on political outcomes, particularly through platforms like Robinhood.Analysis of current betting odds for political candidates and their potential influences.The role of media appearances in shaping public opinion during elections.The complexities of modern banking and technology, highlighted by JPMorgan Chase's recent lawsuit.The importance of critical evaluation of information from media outlets in today's society. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.