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2 episodes with giant hairball
2 episodes with giant hairball
2 episodes with giant hairball
Creativity isn't reserved for the select few—it's in all of us. This episode explores the science behind innovation with experts Matt Arnold and Adam Hansen, uncovering why we doubt our creative abilities and how to overcome the cognitive barriers that stifle new ideas. From breaking free of negativity bias to embedding innovation into workplace culture, this conversation is packed with insights to help you unlock your full creative potential. ©2025 Behavioral Grooves Topics [0:00] Introduction - Are We Natural Innovators? [6:57] What Blocks Innovations [12:28] The Power of Brain Breaks [19:34] Leadership and Fostering Innovation [29:44] The Interaction of Behavioral Science and Innovation [40:20] Practical Tips to Foster Creativity [49:10] How Organizations Can Utilize Innovation [58:15] How to Overcome Negativity and Bias in Brainstorming [1:08:09] Innovation Challenges at Big Companines [1:17:00] Psychological Safety in Innovation [1:34:45] Why Businesses Struggle with Long-Term Innovation [1:42:15] Practical Steps for Bringing Innovation to Work [1:47:30] Grooving Session: Innovation, Science, and How to Manage ©2025 Behavioral Grooves Links Contact Matt Arnold Contact Adam Hansen How to Write One Song by Jeff Tweedy Orbiting the Giant Hairball by Gordon Mackenzie Predictably Irrational by Dan Ariely Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Music Links Billie Holiday - Blue Moon Woody Guthrie - Tear the Fascist Down
In this episode, Dr. Jay sits down with Dr. Jordan Grumet (Doc G) to explore his shift from full-time medicine to part-time hospice care—and the profound lessons he's learned about life's purpose along the way. Drawing from his upcoming book The Purpose Code (releasing January 7, 2025), Doc G breaks down the difference between “big P” purpose—goal-driven and ambitious—and “little P” purpose, which is about enjoying life's journey.Discover practical strategies to uncover your own purpose, from revisiting childhood joys to conducting life reviews. We also challenge the idea of financial independence as the ultimate life goal and explore why human connection is key to true happiness. Tune in for thought-provoking insights and actionable takeaways to guide you toward a more fulfilling life.Schedule your Childfree Wealth Checkup here: https://childfreewealth.com/schedule-meetingMentioned in this episode:-Purpose Code Book: https://jordangrumet.com/books/ -Orbiting the Giant Hairball: https://www.amazon.com/Orbiting-Giant-Hairball--Corporate-Surviving/dp/0670879835 -Essential Retirement Planning for Solo Agers: https://sarazeffgeber.com/books/ About our Guest: Jordan Grumet, born in Evanston, Illinois in 1973, found the spark to become a doctor after a deeply personal event reshaped his life's trajectory. The unexpected loss of his father, an oncologist, ignited a passion within him to practice medicine and instilled a unique vantage point that later melded seamlessly with his financial expertise. This convergence of roles has spurred him to explore profound notions like wealth, abundance, and financial independence with a thoughtful and critical lens. Completing his studies at the University of Michigan, Jordan earned his medical degree from Northwestern University before embarking on a journey in Internal Medicine in Northbrook, Illinois. Presently, he serves as an associate medical director at Unity Hospice.With expertise in medicine and finance, Jordan launched the Earn & Invest podcast in 2018, earning a Plutus Award in 2019 and nominations in 2020 and 2021. He is the author of Taking Stock (2022) and The Purpose Code (2025), offering insights on financial independence, wealth, and purposeful living. Jordan's journey intertwines medical insight and financial wisdom, resonating deeply with those seeking a balanced, meaningful life.Connect with Doc G on Instagram: @earnaninvest or Facebook: @docgreen .#LifePurpose #FindYourPurpose #HumanConnection #MeaningfulLiving #PurposeOverMoney #Childfr The Childfree Wealth Podcast, hosted by Bri Conn and Dr. Jay Zigmont, CFP®, is a financial and lifestyle podcast that explores the unique perspectives and concerns of childfree individuals and couples. Like the show? Leave us a rating & review! If you want to join the conversation, email us at media@childfreewealth.com, follow Childfree Wealth® on social media, or visit our website www.childfreewealth.com! Join our newsletter HERE. Schedule a meeting with a Childfree Wealth Specialist® HERE. Instagram: @childfreewealth Facebook: @childfreewealth LinkedIn: @childfree-wealth YouTube: @ChildfreeWealthPodcast Disclaimer: This podcast is for educational & entertainment purposes. Please consult your advisor before implementing any ideas heard on this podcast.
Carmen Medina defies simple description. She spent more than 30 years at the CIA, rising to the leadership team of the Directorate of Intelligence, despite her iconoclasticism and vociferous evangelism of new technologies. Since retiring more than a decade ago, she has co-written a book about rebelling within bureaucracy--and advocated the exploration of precognition for intelligence purposes.She joined David Priess for a wide and deep conversation about her analytic and managerial career, the process and pitfalls of analytic coordination, cooperation between US and UK intelligence, the CIA's incorporation of publish-when-ready technology in the late 1990s, the downside of extensive editorial review of analytic products, the importance of including more intuition in intelligence analysis, why precognition should be taken seriously, and more.Works mentioned in this episode:The book Rebels At Work by Lois Kelly and Carmen MedinaThe book Thinking, Fast and Slow by Daniel KahnemanThe article by Carmen Medina, "The Potential of Integrating Intelligence and Intuition," Cipher Brief, June 10, 2022.The book American Cosmic by D. W. PasulkaThe book Orbiting the Giant Hairball by Gordon MacKenzieThe book How To Be a Renaissance Woman by Jill BurkeThe book 1177 B.C.: The Year Civilization Collapsed by Eric ClineThe book The Infidel and the Professor by Dennis RasmussenThe book The Ministry of Time by Kaliane BradleyThe book The Chronoliths by Robert Charles WilsonChatter is a production of Lawfare and Goat Rodeo. This episode was produced and edited by Cara Shillenn of Goat Rodeo. Podcast theme by David Priess, featuring music created using Groovepad.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.
Carmen Medina defies simple description. She spent more than 30 years at the CIA, rising to the leadership team of the Directorate of Intelligence, despite her iconoclasticism and vociferous evangelism of new technologies. Since retiring more than a decade ago, she has co-written a book about rebelling within bureaucracy--and advocated the exploration of precognition for intelligence purposes.She joined David Priess for a wide and deep conversation about her analytic and managerial career, the process and pitfalls of analytic coordination, cooperation between US and UK intelligence, the CIA's incorporation of publish-when-ready technology in the late 1990s, the downside of extensive editorial review of analytic products, the importance of including more intuition in intelligence analysis, why precognition should be taken seriously, and more.Works mentioned in this episode:The book Rebels At Work by Lois Kelly and Carmen MedinaThe book Thinking, Fast and Slow by Daniel KahnemanThe article by Carmen Medina, "The Potential of Integrating Intelligence and Intuition," Cipher Brief, June 10, 2022.The book American Cosmic by D. W. PasulkaThe book Orbiting the Giant Hairball by Gordon MacKenzieThe book How To Be a Renaissance Woman by Jill BurkeThe book 1177 B.C.: The Year Civilization Collapsed by Eric ClineThe book The Infidel and the Professor by Dennis RasmussenThe book The Ministry of Time by Kaliane BradleyThe book The Chronoliths by Robert Charles WilsonChatter is a production of Lawfare and Goat Rodeo. This episode was produced and edited by Cara Shillenn of Goat Rodeo. Podcast theme by David Priess, featuring music created using Groovepad. Hosted on Acast. See acast.com/privacy for more information.
In episode 29 of ‘The Word is Leadership,' we tackle the word mercury. Inspired by Gordon Mackenzie's delightful book ‘Orbiting the Giant Hairball' I look at what it takes to navigate the complexities of organizations without getting stuck in them, along with the importance of maintaining the right distance to make an impact. I propose three key steps for anyone aspiring to leadership, or wanting to affect change: being good at their role, gaining perspective to avoid fixedness, and cultivating gravitas to engage senior leaders effectively. As usual, I conclude with a question to encourage listeners to reflect on whether they possess the expertise, perspective, and gravitas necessary for success in their orbit.
Dr. V. Chunoo (he/his) is an Assistant Professor of Organizational and Community Leadership at University of Illinois, Urbana-Champaign. His research focuses on the cultural aspects of teaching and learning in leadership as well as the social justice outcomes of leadership development programs. V has co-edited Changing the Narrative: Socially Just Leadership Education and Shifting the Mindset: Socially Just Leadership Education. In addition, he is the Associate Editor of New Directions for Student Leadership, the Senior Research Fellow for LeaderShape, Inc., and the host of the NASPA SLPKC Podcast.Dr. Tony Middlebrooks explores the intersection of leadership, innovation, creativity, and design. He is Clinical Full Professor of Leadership at the Warrington College of Business at Florida. He has taught aspiring leaders from youth through executives, creating a wide range of courses and programs. Dr. Middlebrooks is the lead author of the textbook Discovering Leadership: Designing Your Success, now in its second edition.A Quote From This Episode"My hope is that, when we stand at the top of these ladders, it doesn't look like two separate ladders, it's one staircase. We have always been connected."Resources/Authors Mentioned in This EpisodeVideo Game: The Last of UsBook: Creative Acts for Curious People by GreenbergBook: Orbiting the Giant Hairball by MacKenzieBook: Leaving the Ghostlight Burning by LivesayBook: Ideaflow by Utley & KlebahnAbout The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in the study, practice, and teaching of leadership. Plan for ILA's 25th Global Conference in Vancouver, British Columbia, October 12-15, 2023.About The Boler College of Business at John Carroll UniversityBoler offers four MBA programs – 1 Year Flexible, Hybrid, Online, and Professional. Each MBA track offers flexible timelines and various class structure options (online, in-person, hybrid, asynchronous). Boler's tech core and international study tour opportunities set these MBA programs apart. Rankings highlighted in the intro are taken from CEO Magazine.The International Studying Leadership ConferenceISLC at Copenhagen Business School from December 10-12, 2023About Scott J. AllenWebsiteMy Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are views to consider, and I hope they help you clarify your perspective. Nothing can replace your reflection, research, and exploration of the topic.
Matthew Holloway is an accomplished design leader with a career spanning 25 years; Matthew has co-founded six start-ups after holding leadership and executive roles at Apple, WebMD, Shutterfly, and SAP, where he shifted their strategic direction with his team's innovations, delivering increased customer value and market share. Collaborating across organizations, Matthew helps executive teams fully engage design as a critical differentiator for their businesses while assisting design leaders in making the shift from creative thinkers to business executives. Many designers he has managed and mentored have moved on to executive roles at companies such as SAP, GE, Oracle, Google, Meta, Amazon, Apple, JPMorgan Chase, Nike, etc. Matthew also advises early-stage start-ups on effectively balancing their technology, design, and marketing investments to maximize their roadmap's impact. In this episode, Matthew shared great insights on Designing at scale and helped us understand the term scale in terms of the product and the organization itself; we discussed some of the biggest challenges faced when designing at scale. How to overcome them and speak on balancing creativity and innovation with the need to scale quickly when designing for a large organization, and how to approach user research and testing when designing at scale? What role does collaboration play in creating at scale? How do you encourage cross-functional collaboration and ensure everyone is aligned on the design vision? We then concluded the show with Mathews's tips on measuring the success of a large-scale design project and what metrics to use. Book Recommendation by Matthew Holloway Dawn of Everything, by David Graeber and David Wengrow Crucial Conversations, by Grenny, Patterson, and McMillan, Five Dysfunctions of a Team, by Patrick Lencioni Stolen Focus, by Johann Hari Design for the Real World, by Victor Papanek Orbiting the Giant Hairball, by Gordon McKenzie Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.
Si nous adoptons une vision simpliste du marché du travail, nous dirions qu'il y a deux possibilités en terme de carrière. Nous pouvons être un salarié qui obéit à des ordres ou un entrepreneur complètement laissé à lui-nous. Beaucoup de clients en orientation se sentent coincés, car ils considèrent qu'aucun de ses deux modèles de carrière leur conviennent. Ils souhaitent disposer d'une grande marge de manoeuvre et exprimer leur créativité, mais tout en étant à l'intérieur d'un cadre. L'intrapreneurship propose alors une troisième option soit d'avoir la mentalité d'un entrepreneur, mais au sein même d'une organisation. Pour aborder ce thème, j'ai choisi un ouvrage qui déroge des conventions. Le thème de l'intrapreneurship n'est pas abordé directement, mais il illustre très bien l'état d'esprit. Orbiting the Giant Hairball a été conçu par Gordon MacKenzie, un artiste qui a travaillé durant une trentaine d'années chez Hallmark, une entreprise américaine qui conçoit des cartes de voeux et d'articles de fête. En soi, le livre est une oeuvre d'art par la multitude de dessins. Le texte est un témoignage très personnel du vécu de l'auteur avec une pointe de poésie. Gordon est un excellent exemple de comment inventer son emploi dans son emploi. Comme invité, je reçois France Pomerleau Vice-Présidente du capital humain chez Congebec. C'est elle qui m'a fait découvert le livre. France est un bon exemple d'intrapreneur et comment elle encourage chez les autres autour d'elle à pousser ce type d'initiatives. Ordre du jour 0m23: Introduction 11m32: Présentation du livre 16m36: Le génie créatif en nous 24m21: La planète corporative 35m07: Inventer ton travail 50m52: France Pomerleau nous donne des pistes 1h02m00: Réflexion personnelle Pour encore plus de détails, consulte la page web de l'épisode
This episode of The Innovator's Mindset Podcast originated from an email and turned into a full episode! George Couros welcomes Brad Lands to this episode and the two talk about learning and the process of writing a book. Lands is actually looking forward to writing a new book! If you are looking to write a book or if you are looking for author tips, this episode is for you! This energetic conversation with Brad Lands shares some great ideas and lays out the process of learning! Links: Bradley Lands Twitter - https://twitter.com/MrLands Bradley Lands Website - https://www.bradleylands.com/ Demetri Martin Success Image - https://www.businessinsider.com/what-success-looks-like-2012-4 The Feedback of Failure (Blog Post) - https://georgecouros.ca/blog/archives/9305 John Medina Brain Rules - https://brainrules.net/ The Connection Between Consumption and Creation (Blog Post) - https://georgecouros.ca/blog/archives/8833#:~:text=Paraphrasing%20this%20analogy%20before%20from,how%20to%20play%20the%20instrument.%E2%80%9D John Medina Interview - https://bobmorris.biz/john-medina-an-interview-by-bob-morris Orbing the Giant Hairball (on Amazon) - https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835 The Landscape of Learning (Bradley Lands' Blog) - https://www.thelandscapeoflearning.com/ Three Ways Blogging Has Helped Me as a Learner (Blog Post) - https://georgecouros.ca/blog/archives/8520 Arguing to Find the Middle (Blog Post) - https://georgecouros.ca/blog/archives/8353 Quotes: "How can we become better teachers by learning about the learning process?" -Brad Lands "...the landscape of learning...what does that landscape look like for you on your learning journey?" -Brad Lands Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/
Friday
In this week's show, Justin, Shawn, and Andy talk about the guy setting a World Record with a Giant Hairball, perfect for the discussion as Justin's Cat adds to the show Creating a Hairball on the Living Room Carpet. Shawn and Andy both recommend Resident Alien on Syfy to Justin who hasn't check the show out yet. Justin birthday has come, and he got himself a fun tech gift, a stand from Vevor for his Thrustmaster Steering Wheel and Pedal. Justin talks about how he set this up and how it makes it more fun. Justin talks about some of the Auto Racing games that work great with the Force Feedback system. Justin talks about some of the other mounting stands are on the market. Shawn talks about Racing Games in Virtual Reality and how that experience worked for him. Justin shares with is the Kickstarter for a Monitor he got into in 2019 for a Monitor developed and created by gamers for gamers. Since the Pandemic he has finally been notified the Monitor is available, coming soon for him will be the Spectrum Monitor with a whole bunch of great features. Andy talks about the Monitor Stands from Vivo which offer up some great options to hook up more screens. Microsoft purchases Activision Blizzard and the crew talks about the impact on Gaming. Shawn talks about Microsoft on how they have a history of valuing its game designers and gamers. With the recent rumblings at Activision Blizzard this could fare well for the gaming franchises already under the company. Andy finally finishes his New Build utilizing an Intel i7 11700 with Asus Z590P in a Corsair 220T. While most case designs look great, gone in many is the space to add Internal Blu-ray or DVD Burners. The guys talk about the amount of time needed for planning wiring of these systems. One of the big items on the web this past week has been Wordle! The guys talk about the fun behind it. No Download, No Cost, and everybody is playing the same word. https://www.powerlanguage.co.uk/wordle Shawn shares the latest in the James Webb Telescope Mission and where it is at and how far it is at. Facebook @techtalkers Twitter @TechtalkRadio Instagram techtalkradio Web: TechtalkRadio.Com Subscribe and Like on Spreaker!
The Amphibious Combat Vehicle (ACV) is the Corps' next-generation vehicle designed to move Marines from ship to shore. It is currently replacing the Assault Amphibious Vehicle, which has served the Corps for more than 40 years. The ACV will be the primary means of tactical mobility and lethality for the Marine Battalion Landing Team embarked aboard a Marine Expeditionary Unit at sea and ashore. The ACV has the capability to provide organic, direct fire support to dismounted infantry in the attack, and has a sustained ground mobility similar to the M1A1 tank. The ACV wil support expeditionary mobility capability and capacity with balanced levels of performance, protection and payload. Manny talks to the Marine currently leading the fielding and development effort across all ACV mission role variants for the Marine Corps, Col. Tim Hough. Question, comment or idea? Leave us a voice message: https://anchor.fm/equipping-the-corps/message The views expressed in this podcast reflect those of the speakers and do not necessarily reflect the views, policies or positions of the United States Marine Corps or Department of Defense. Show Notes: Book recommendations - Meditations by Marcus Aurelius Endurance by Ernest Shakleton Orbiting the Giant Hairball by Gordon MacKenzie --- Send in a voice message: https://anchor.fm/equipping-the-corps/message
This week's conversation starts with Matt's check-in question of, “What brought you joy this week?” (Are you using check-in questions with your students? We'd love to hear from you about this. You can always contact us at hallwayconvospod@gmail.com) The main discussion this week stems from a quote Dave brought from the book Orbiting the Giant Hairball by Gordon MacKenzie: “Orville Wright did not have a pilot's license.” We think through the conditions teachers need to feel empowered to take risks, and how collaboration is a key aspect of thriving together–not getting tangled up in the “giant hairball” of an organization, while also not flying off on our own, but rather finding a way to settle into an orbit of innovation and creativity. Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace, by Gordon Mackenzie - Amazon link
When's the last time you were really bored? If you're like me, it's probably the last time you were in the shower. That seems to be the only time when I'm not trying to maximize productivity by multi-tasking or listening to an audiobook or podcast. Most of us have packed our lives so full of activities that we don't have a lot of room left for the quiet, often necessary groundswell of creativity. Creativity needs boredom, but there's a way to be strategic about it. Listen to the episode for four ways you can refill your creative tank by tapping into the power of strategic boredom. In this episode:Book Jon to speak at your next event!Orbiting the Giant Hairball by Gordon MacKenzieSign up for Jon's 5 Ideas to Shout About NewsletterCatch Jon's interview with Greg Sankey, Commissioner of the SECFollow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!
For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
✨ “Brands are imagery and culture and behavior and promises”
Each ecosystem is unique. How we stimulate local entrepreneurship in each community, and activate innovation with local businesses, is more like an art rather than a straightforward manuscript. COVID-19 will no doubt accelerate changes in our ecosystem and challenge incumbents and startups alike in each geographical region. And now is the time to leverage our creative geniuses to let go of our biases and fly to new heights on untested wings. Join us for a new episode of One Vision, as Theo and Bradley chat with Manoj Govindan on venture building, innovation, and anti-fragility. See acast.com/privacy for privacy and opt-out information.
Each ecosystem is unique. How we stimulate local entrepreneurship in each community, and activate innovation with local businesses, is more like an art rather than a straightforward manuscript. COVID-19 will no doubt accelerate changes in our ecosystem and challenge incumbents and startups alike in each geographical region. And now is the time to leverage our creative geniuses to let go of our biases and fly to new heights on untested wings. Join us for a new episode of One Vision, as Theo and Bradley chat with Manoj Govindan on venture building, innovation, and anti-fragility. See acast.com/privacy for privacy and opt-out information.
What is the normal people think they want to get back to after the COVID-19 pandemic is "over"? Join me as I explore some ideas from A Course in Miracles and Orbiting the Giant Hairball. This episode was recorded on April 13, 2020, the Monday before Easter. Ever notice the parallels between the Easter story and mindset?
This episode shares more juice from Gordon MacKenzie’s book, “Orbiting the Giant Hairball.” If you want to cultivate creative genius at your company, you may want to consider orbiting! If your workplace is devoid of flavor and you want to foster a zestful environment with free-flowing ideas, Brand Orbit may be just the motivation you need to move away from a mindset that is completely tethered to corporate bureaucracy, and then you can unleash people to orbit, to a place where they can be authentic and are encouraged to dream. Orbiting is a place where people are connected to the mission and vision of the organization, and allowed to tap into the vast brilliance of the universe!
010: Overcoming 3 Barriers to Nonprofit Leadership Success (Karen Mitchell)SUMMARYDr. Karen Mitchell has seen too many talented professionals who, despite great potential, do not achieve the kind of leadership success they deserve. What are the barriers that prevent this ultimate success? That is exactly what Karen and I discuss on this episode, particularly the three skills in particular that if mastered, can help accelerate leadership opportunities. The first thing we discuss is the ability to project executive presence. What is it, and how can you get better? We then discus the ability to deliver presentations that inspire, which is certainly a skill that benefits anyone trying to better articulate the mission of their nonprofit. Finally, we talk about the nuances of managing a team, whether that be one that is small or large, or comprised of volunteers or paid staff. Karen also shares some great resources and will add some good books to your library as well.ABOUT KARENKaren’s coaching and consulting practice, Cottage Insights, creates opportunities for personal and professional development and growth. Early in her career, she was in the nonprofit world, working at Conservation International in Washington, D.C., and then in Kansas City, she worked for Union Station Kansas City, a nonprofit housed in a historic train station with museums and traveling exhibits. She’s also spent the last 14 years on the faculty at Elizabethtown College, a non-profit institution in central Pennsylvania, and is currently teaching in their graduate program on Strategic Leadership. Previously at the college, she worked with their Social Enterprise Institute and helped several social enterprises develop programs. Karen holds a B.A. in English and Economics from the University of Mary Washington, an M.S. in Integrated Marketing Communications from the University of Kansas, and her Doctorate in Education at the University of Southern California. Learn more about Karen here, and check out her website to learn more about her coaching and consulting. EPISODE TOPICS & RESOURCESKaren’s productivity: daily/weekly lists, notebooks, and even a binderAmy Jen Su & Muriel Wilkins’ book Own the RoomNancy Duarte’s TED Talk on The Secret Structure of Great TalksMaking a PechaKucha presentationMelinda Gates’ book The Moment of LiftAdam Grant’s book Give and TakeGordon MacKenzie’s book Orbiting the Giant Hairball
“Orbiting is following your bliss. Your uniqueness in all of its potency equals magic. But, if you are hypnotized by an organization’s culture, you become separated from your personal magic and cannot tap it to help achieve the goals of the organization.” This is a quote from Gordon MacKenzie’s book, Orbiting the Giant Hairball. This two part series, Brand Orbit, will give more sips of the juice from this book and explore ways to rise above administrative systems and bureaucracy to a place of dreaming, daring and soaring, a place where creative genius awakens!
Today on the Not Real Art Podcast we are joined by a true Renaissance man! Painter, actor, writer, husband, father and a whole lot more, none other than Michael Ornstein! Michael has managed to build an amazing creative life and career through his natural passion and curiosity for expression. He tells us about how he tries to keep himself out of his painting, the lessons he learned in his first acting classes and the big role his parents had on his ideas around art and creativity. We also discuss moving around the country, raising a family and why he prefers to visit LA for work and focus on one thing at a time. For Michael, his array of talents and interests means that there is a rotating quality to where he puts his energy at any given time. Sometimes his painting is leading him, other times he is giving acting most of his energy and he would not have it any other way. For a great chat with a truly inspiring person in command of a bunch of different crafts, tune in today! Key Points From This Episode: Moving around and getting down to some good work out of the big cities. Appreciating road trips and some of the beautiful highways around the country. The art scene in Cleveland and its connection to other surrounding areas. Dangers around the intelligentsia telling young artists what they should be doing. Michael's early experiences of open studio art in New York City. A little bit about Michael's parents and his family history. Starting acting class and getting out on stage at 12 years old. Why Michael considers himself a painter before all else. The central role of movement in performance and acting roles. Serious schools and building from the basics and foundational skills. Simplicity, tools, artistic freedom and why Michael is so prolific! The human element, history and representing real life and emotion through art. Michael's hopes for teaching and educating in the future! Combatting the problems we face with creativity and inventiveness. The array of jobs that any artist needs to have in order to survive. The meaningful work and experience that Michael is having on the set of Mayans M.C. Allowing the different mediums of expression to lead at the appropriate times. Links Mentioned in Today’s Episode: Michael Ornstein — https://www.imdb.com/name/nm0650355/ Monkey Language — https://monkeylanguage.com/ Michael Ornstein on Twitter — https://twitter.com/swimdeep Michael Ornstein on Instagram — https://www.instagram.com/asknopermission/ Dave Chappelle — https://www.imdb.com/name/nm0152638/ Ella Fitzgerald — https://www.biography.com/musician/ella-fitzgerald Steppenwolf — https://www.steppenwolf.org Rob Zombie — https://robzombie.com/ Patti Smith — http://www.pattismith.net Jospeh Campbell — https://www.jcf.org/about-joseph-campbell/ Jack Kerouac — https://www.britannica.com/biography/Jack-Kerouac Rhinoceros — https://www.theguardian.com/stage/theatreblog/2007/oct/03/ionescosrhinocerosisasrele Matt Dillon — https://www.imdb.com/name/nm0000369/ Sons of Anarchy — https://www.imdb.com/title/tt1124373/ Stagger Lee — https://www.youtube.com/watch?v=FCPutYaGFlE Orbiting the Giant Hairball — https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835 Mayans M.C. — https://www.rottentomatoes.com/tv/mayans_m_c_ Man One — http://www.manone.com/ Man One on Twitter — https://twitter.com/ManOneArt Scott “Sourdough” Power — https://www.instagram.com/sourdoughpower/ Not Real Art Conference — https://www.notrealartconference.com/ Not Real Art on Instagram — https://www.instagram.com/notrealartofficial/
Welcome to another episode of Not Real Art! Joining us today is conceptual artist and fellow podcaster Katherine Cooksey, aka Miss Art World. With a new show coming out in a few days, she is excited to share a bit about what the audience can expect from the show, what performance art entails, her approach to each performance and why it is the purest of all art forms. For show notes and any links to Miss Art World's work, visit: https://notrealart.com/miss-art-world From an early age, Katherine was drawn to all things feminine and got into the world of pageants, and together with her miming training, discovered the possibilities of artistic expression using her own body. But Katherine is also a feminist who communicates strong pro-feminist messages through her work, and her Miss Art World brand is the coming together of her love of art, girly things and carrying out the message of female empowerment. We talk about the important role of art education, the responsibility that teachers have in molding and encouraging kids in their artistic endeavors and why it is a problem that many artists lack basic business skills. Katherine is a phenomenal woman and a role model to aspiring artists — another brilliant episode not to be missed! Key Points From This Episode: Katherine’s experience of podcasting and switching from painting to performance art. How miming and pageants at a young age prepared her for using her body in creating art. The definition of performance art and why, for her, it is the purest form of art. What the audience can expect from her upcoming show Sentenced to Death. How she got into the world of pageants and being both feminine and a feminist. Being diagnosed with an eye disease at age eleven and dealing with her own limitations. Learning that adults can be wrong, and the responsibility involved in teaching art. The lacking funding for art programs in schools and the organizations fighting for the cause. Misconceptions around pursuing art as a career and how kids are discouraged. The need for art programs to include teaching basic business principles. The importance for artists to believe in and be able to talk about their work. Areas that she would like to work on in her own performances. Why she challenges herself to consistently show up as Miss Art World at events. And much more! Links Mentioned in Today’s Episode: Miss Art World — https://www.missartworld.com/ Miss Art World on Twitter — https://twitter.com/MissArtWorld Miss Art World on Instagram — https://www.instagram.com/missartworld/ Miss Art World on YouTube — https://www.youtube.com/channel/UCLXKv0NTWqoKYqkA24R6wyw?view_as=subscriber Stuck in Traffic podcast — https://www.stuckintrafficpodcast.com/ Art World Podcast — https://www.missartworld.com/art-world-podcast Pratt Institute — https://www.pratt.edu/ Americans for the Arts — https://www.americansforthearts.org/ Orbiting the Giant Hairball — https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835 Kate Durbin — https://www.katedurbin.la/about Man One — http://www.manone.com/ Man One on Twitter — https://twitter.com/ManOneArt Scott “Sourdough” Power — https://www.instagram.com/sourdoughpower/ Not Real Art Conference — https://www.notrealartconference.com/ Not Real Art on Instagram — https://www.instagram.com/notrealartofficial/
Passion Behind The Arts is back again with another insightful interview. Rob McClurkan is a husband, father, graphic designer, illustrator and co-creator of the creative networking group, Small Town Creatives. This interview will give hope to other creatives who struggle to find their place in the world. On working a traditional job, McClurkan discusses how he, “Didn’t fit the culture of the company very well.” He, however, is able to find his niche and continues to evolve due in part to his proclaimed motto to “Stay curious.” Listen to find out how he found the courage to move forward, and why Syntek is the item he can’t live without. Rob McClurkan Book Suggestions: Sleepy the Goodnight Buddy by Drew Daywait, Illustrated by Scott Campbell Unicorn Thinks He’s Pretty Great by Bob Shea The Watermelon Seed by Greg Pizzoli Hug Machine by Scott Campbell Orbiting the Giant Hairball by Gordon MacKenzie Get to know Rob McClurkan: http://www.seerobdraw.com/ Instagram: @rmcclurkan SUPPORT THE SHOW! Stop by our Patreon page: https://www.patreon.com/pbtashow THIS WEEK'S EPISODE IS BROUGHT TO YOU BY YELLOW IMAGES: Exclusive Mockups for Branding and Packaging Design: ► http://bit.ly/YellowImages JOIN THE COMMUNITY: http://passionbehindtheart.com/ Host Instagram: https://www.instagram.com/dpcreates Podcast Instagram: https://www.instagram.com/pbtapodcast Podcast Twitter: https://twitter.com/PbtaPodcast Podcast Facebook Group: https://www.facebook.com/groups/pbtapodcast I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @pbtapodcast, @dpcreates, #pbtashow or #pbtapodcast. Leave an iTunes Rating and Review: http://bit.ly/pbtaiTunes
Neuroscience experts, practitioners, research and methods for making brain-friendly organizations and healthy individuals. Subscribe to Mind Your Noodles! This is the third episode of the Mind Your Noodles podcast. In this episode our guest Storyteller, Park Howell. Tripp: He discusses the massive disruption in advertising/marketing that got him into storytelling. How stories have been coached out of us and how to craft a great story. Show Notes [00:00:06] Mind Your Noodles Podcast [00:00:53] Par Howell: Storytelling [00:03:00] A Student of Storytelling [00:03:50] Advertising and Branding as Disrupted [00:05:16] What Does Hollywood Know that Park Didn't [00:05:55] Hero's Journey and How It Plays [00:07:17] Park Helps Reveal Our Story [00:08:19] Education Has Beaten the Creativity and Storytelling Out of Us [00:08:57] The Gordon MacKenzie Story [00:09:26] Orbiting the Giant Hairball [00:14:37] How to Build Story - Applied Science and Bewitchery of Story [00:15:39] How Not to Be an MBA Zombie [00:16:24] The Story/Narrative Structure [00:18:54] Dr. Randy Olson and South Park [00:20:33] ABT - And But and Therefore Structure [00:22:22] Example of ABT in Action [00:24:47] Gettysburg Address is ABT [00:26:47] Modern ABT Orator is Donald Trump [00:27:41] Dr. Olson Saw Trump's Message and Knew He would Win [00:28:42] Dr. Randy Olson Podcast the Day After 2016 Presidential Election [00:32:45] Jonathon Haidt - Stories for Good or Evil [00:37:39] 5 Things Affect People at Work Mentally [00:40:15] Breaking Down Fairness [00:42:18] Belonging and Relatedness [00:45:12] Freedom.Autoonomy [00:47:18] My Deming Takeaways [00:50:59] The 5 Skills that Storytelling Helps Improve [00:57:04] What Park is Reading Today Transcript Tripp: [00:00:06] Take care of the brains that take care of you. with the Mind Your Noodles podcast will keep you up to date on the latest neuroscience research and practices to keep your brain healthy. And strategies to help your organization be brain friendly. In the third episode of Mind Your Noodles Park Howell. a story teller is our guest. He discusses the massive disruption in advertising/marketing that got him into storytelling. How stories have been coached out of us and how to craft a great story. Tripp: [00:00:53] Hi I'm Tripp Babbitt and our guest today is Park Howell of Park and company who has a business in storytelling but more importantly has a podcast on storytelling and I found his podcast really captivating because he's so interested and so dedicated to storytelling. He's had many people on that have basically shined a light on how to do storytelling and I just thought well here's a guy with a vast amount of knowledge just not only from interviewing people but but being a practitioner of storytelling that I had to have him on. Tripp: [00:01:34] It just made sense and from a neuroscience standpoint other people that I've talked to or in class who read a book called pitch anything talks about the narrative versus the analytical if you're pitching somebody if somebody is in the analytical state that they're only using two regions of their brain and if they're in a narrative state that that they're using seven regions so there's many neuroscience things. Tripp: [00:02:00] Normally I do more of an introduction Park but since storytelling is your thing I thought maybe we'd start with you telling your story about how you got into storytelling your background of Tripp. Park: [00:02:14] Thank you so much for having me here. I'd always love to talk about storytelling because I am so curious about it myself and every time I'm on one of these programs I learn something new. I was just training the last two days in New Orleans I'm back here in rainy Phoenix Believe it or not and I was working with the supply association out there and 60 of their member companies and I went took them through a day and a half masterclass on how to use storytelling to engage and motivate their people as well as to sell in a very very commoditized left brain business of industrial supply and I pulled three or four nuggets away from them on how their minds work around story and not the neuroscience of it but their actual experience doing it. Park: [00:03:00] So now I'm just I'm just I'm a student of storytelling as much as anybody. And then I like to share what I find when I find that it works really really well. My back story starts with you introduce me as part how will the founder president of parking company and you're right about that that was my ad agency that I started in nineteen ninety five and I ran for 20 years and I still have a parking company as my overall corporation but what I am really doing now is I pivoted away from that traditional slash digital ad agency world and now I can consult teach coach and speak on the power of story to help leaders of purpose driven brands clarify their stories to amplify their impact and simplify their life. Park: [00:03:50] So that's my brochure headline what really happened. Tripp is advertising and branding as I knew it as I experienced and as I practiced it stopped working in 2006. It just wasn't nearly as effective as it had been when all we had to worry about was doing advertising and branding on radio TV billboards print your newspaper public relations events direct mail and we didn't have to deal with Yelp what happened of course is the inter webs were really starting to blossom about this time everybody was getting a Web site some of them working someone not so much in social media was starting to come around and we had experienced and saw this paradigm shift happening where brands used to own the influence of mass media those mass media vehicles I just mentioned and now it was all changing technology was changing it to where the masses the people had become the media and even more so now than ever. You know 13 years later they own the brand story they own your brand story and it has impacted how we communicate internally externally and everything about our world. Well when that happened and I didn't realize what was going on at the time I just knew we weren't as effective as we had used. Park: [00:05:16] Had been before I started studying storytelling primarily you know precisely Hollywood storytelling. What did screenwriters in Hollywood and Hollywood executives know about knitting together a narrative in very high stakes world of Hollywood where they're spending tens and sometimes hundreds of millions of dollars on a story. So you're thinking that total commerce play here. What did they know that I could learn from so that I could help our brands and our customers and clients be more persuasive using. These same types of tools. Park: [00:05:55] And that's really when I started studying story screenwriting and saw the pattern the universal pattern of the hero's journey and how it played out throughout our lives throughout pop culture throughout politics throughout religion and realize that this framework to story was embedded in our psyche and we didn't even realize it. And that's when I just tapped into it and thought well what if we could be intentional about it. And I could teach business leaders and owners how to use this proven framework that's been around since literally the beginning of time that is embedded like software in the hardware or the webware if you will of our brain to help people do a better job of connecting and moving people to action. And that's how it all began. You know the rest of it is kind of history and it's completely changed the arc in the narrative and the story of my life now that I literally could still teach coach and speak on the power story around the world. I'm leaving on Sunday for New Zealand to work with a bunch of social media gurus down there and some companies and then up to Melbourne and back to Phoenix in two and a half weeks and I got to tell you I am just having a blast because I see how powerful this is and how people can really connect with it and use it in that. Park: [00:07:17] It's not something that I invented. It's something that lies dormant or latent in all of us. And my job purely is to reveal it to people and give them the frameworks that they can become intentional storytellers to as I say somewhat theoretical theatrically or theoretically to help them nudge the world in any direction they choose. Tripp: [00:07:43] Fascinating. I mean when I when I listen to you talk and even some of the interviews that you've done obviously reinforce this type of thinking that everybody has a story within them to share and tell kind of the world if you will about what they're about their purpose you know why they're here. How do people then draw on that. What are they missing. Maybe it would be a good place to start. Why. Why isn't everybody just doing this. I mean it sounds simple enough. I mean it's you know it's just stories. You know what you get. Park: [00:08:19] It's coached out of us. It's coached out of us at a very young age. Think about a Tripp we were all at the tops of our storytelling games in kindergarten and we lived them. We made them up and then we got to the first grade and then the second grade and we get educated and most of us grew up in the old industrial complex of education be quiet sit in your chair draw between the lines and I can't even tell you how many times I was told Park stop telling stories when I was growing up. Park: [00:08:57] There's a fascinating guy by the name of Gordon McKenzie and he was an illustrator creative for Hallmark cards back in the day when it was just that really family feel good. Hallmark Cards organization. He was brilliant always pushing the envelope and they were afraid and he was afraid that they were kind of holding him back and they didn't want to lose him and his team around him. So they allowed him to begin Shoe Box greetings. Park: [00:09:26] You know that little bit more irreverent sub brand of Hallmark cards because they knew what a brilliant mind this guy had. Well he did something that he talks about in his book called circling the giant hairball which is a fabulous read about for lunch today. It's about how corporations suck you know the creative daylights out of us if you let them. Well what he does or did is he would go back into grammar schools and try to encourage these kids to hold on to their artistic abilities no matter what they were taught. And he tells the story of going into the first grade walking into the better the classroom looking around and seeing all this wonderful artwork on the wall and he would ask the class who is the artist that did all of this beautiful artwork. And every kid that room's hand would shoot up every single kid he said then he could walk two doors down on the same floor in the same school and walk into the second grade classroom look up see all the artwork on the wall and he would ask the same question who's the artist here. They did all this beautiful artwork and only half the hands of the room would go up by the third grade a third of them would go up you would see where this is going Oh yeah I got to the fifth and sixth grade he was lucky to get one two or three hands to raise to say yeah I'm an artist and here's my expression of what I do. Well I believe the exact same thing has happened to us with our storyteller. Park: [00:10:52] We are homo sapiens. Stories are unique to us. No other organism as we know it. Tell stories in the way that we can create these fictional imagined realities to get people to live into them. But in school all the way through college heaven forbid MBA world and PHD world our education systems and then our subsequent organizations do not recognize the storyteller in us. They do not teach us how to use those storytelling tools that are innate in our bodies and they don't encourage us to do so. But I'm saying that that is starting to change and more and more organizations are realizing you know we got to bring more creativity and persuasive abilities out of people and these core elements are all based in storytelling so I can tell you from a guy that got two degrees I got a bachelors in music composition and theory where you are actually looking at the storytelling parameters of creating a piece of music. I didn't realize that at the time when I got that degree. But in hindsight I see what that's all about. It's essentially the applied science of music creation and then I also got a degree in journalism and public relations and I can tell you that the closest I got to anybody teaching me about storytelling was in the journalism side was learning the inverted pyramid which is a way to tell a story in a very structured newspaper way but not really how people sit across from each other and share anecdotes and oral stories that connect their two worlds and bring people together to move them for a more powerful future. Tripp: [00:12:39] You know it's interesting I see a lot of parallels. I do another podcasts I do it's called Driving Eureka! and it's with a gentleman named Doug Hall and now he doesn't focus necessarily on the narrative. He he he. It's very because of my background might my listeners know that I do the Deming Institute podcasts and I'm in to the work of W. Edwards Deming that you have to have an aim you have to have a purpose associated with your business and then Doug brought in kind of the narrative that you have to have this compelling narrative in order to have innovation for people to kind of get excited about participating you know because making more money for shareholders and or for the executives doesn't or isn't always a compelling story for people to to buy into. So He came along first one that I ran into started talking about narrative and and being able to come up with a story but that's not his focus per say uses more the focus on the narrative his is more on coming up with big ideas for innovation. The parallel there is this this creativeness that seems to be how he talks about in essence the same things that it's all been beaten out of us over a period of time because of the schools that we went to and and just the way that business and education are structured in such a way that it doesn't allow for us to be very creative. So in getting to the a better narrative a better way of going about and building a narrative. What are the elements of things that need to be contained within it as you found from your interviews and and your consulting work. Park: [00:14:37] Yeah great question. You know I call it at the business of story the applied science and bewitchery of story because you have to have both. You have to understand the magic at the applied science to cast the spell to actually be effective at it. Park: [00:14:54] Now coming through the school and the higher level degrees we get in the bigger organizations we go into and the more we climb that chain what are we taught. We're taught to look smart sound smart lead with logic make rational arguments about changes and things you want to have to do. And yet that flies in the face of everything that we know about humanity that we are not rational creatures. Park: [00:15:21] We are first and foremost irrational emotional creatures and I'd say if you don't even need brain science and neuroscience to look at this just ask yourself when was the last time you were bored into buying anything. Tripp: [00:15:36] Never. Park: [00:15:39] So I didn't need a test tube for that just test your experiences. So we are taught though from again this industrial complex approach to education is to be cogs in the industrial wheel. Wherever they plug us in I've got a program called How Not to become an MBA zombie where they can turn that data and their logical left brain that they've been working so hard with into right brain emotion because we all buy with our hearts and we justify that purchases with those purchases with our heads with the logic but where we make the mistake in business as we always lead with logic when we should lead with emotion and back up the context of that with logic and here's how you do it. Park: [00:16:24] Here's how you hook the primal brain of any and every homo sapiens and that is think in narrative structure narrative intuition of setup problem resolution. Park: [00:16:38] Now we're already taught this as MBA is stand up comics call about setup complication punch line Hegel the famously famous theorist said in every argument the dialectic is based on thesis someone states a claim makes a thesis the debater has antithesis. They they state the exact opposite of that. And then you have synthesis through the arguments through the debate. You come to a common ground somehow somewhere. Park: [00:17:08] Where does this stand from you outcomes. Aristotle talked about every story has to have a beginning a middle and an end. I mentioned earlier my background in music composition and theory. I was told when I was studying this in the early 80s that Mozart's a lot of sonnet Sonata Allegro form is totally based on three act story structure of exposition development and resolution setup problem resolution. It didn't mean anything to me at the time but when I started studying story that all came back in my mind and so you even look at the power of thirds and photography our brain for whatever reason is set up in these thirds give me a setup to something then make it a complication to intrigue me and to give me a problem that I have to solve or a conflict I have to overcome and then show me what the resolution is and what we've learned by looking at anthropology and looking at some of this brain science that you talked about and believe me I'm no neuroscientist but I know enough that I read and I can kind of connect the dots in some of the stuff just totally makes sense to me is that we use this setup problem resolution mode as simply problem solving monkeys because that's what we are is problem solving monkeys. I want to know what you're going through Tripp and what hole you tripped into. Pardon my pun and how you got out of it simply so that I can live vicariously through you to learn what I would do in case it ever happens to me and I get to do it from the safety of my recliner if I'm reading your story or watching you on TV or the safety of Skype if you're sharing that with me. Park: [00:18:54] So the basic function I want your listeners to think about the applied science to begin with the literal DNA of story is setup problem resolution and a Dr. Randy Olson Harvard trained evolutionary biologist is the one that introduced this to me. this idea of and but and therefore. And he got it from the most surprising place especially from a Harvard trained evolutionary biologist. Randy also went on to become a filmmaker. Graduating from USC film school in his mid to late thirties he produced three documentaries on climate change global warming but more importantly he wrote three books to teach scientists how to do a better job of using narrative and story to communicate their big thinking ideas to get more money in their grant proposals. And it just makes sense to the rest of us. And he's the one that taught me the end but therefore and he got it. But the most surprising place of all for this guy and it was from Southpark the TV show. The animated TV series and there's a video online on YouTube called Six Days to Air where Trey Parker and Matt Stone talk about what they do when they produce each show within six days starting with concepts and scripting and they say they do this thing called Rule replacement. They take out ads in the script and replace them with butts in their fours to keep the momentum to keep the story going forward. Park: [00:20:33] Well when Dr. Olsen saw this he realized this whole constructive set of problem resolution has been called lots of different things but it was really plainly laid out to him when he watched this particular video. And now I teach it everywhere. It's the first step to understanding how to start. Using the structure of narrative in everything you do and the greatest place to use it is in your emails. And it's this make a statement of agreement then use an "and" to increase its importance. Then throw in a "but" to introduce conflict or contradiction that flies in the face of what you said or is out to thwart its progress and then "therefore" to resolve the situation. And you can use this in anything it is it gets you singularly focused on the theme of your narrative and the theme of your story that you can then expand on. So it's clarifying your own story. It amplifies the impact with your audiences because you're not making them work for this theme. They see it front and center and they thank you for that. And then it totally simplifies your life because it makes your communication easier. You move people faster and it like it is like the single most powerful tool in my complete story business of story tool box that I have found that anybody can apply because it's basically how our brains are wired to make sense out of the madness of being human beings. Tripp: [00:22:01] Well let me ask you this. I mean and it seems simple. I mean we as you as you articulate it. I in my brain it's saying okay. I could do that could get. Can you give me a just a real simple example of how that plays out other than maybe watching South Park. That's you ask. Park: [00:22:22] Sure. All right. I used it on you at the beginning of the show when you asked me about my backstory. So let me unpack it for you and how I use it. So you had asked me what is your backstory. I can tell you I've been the advertising marketing branding world for 35 years and I've helped a lot of purpose driven brands grow through the power of mass media. But in 2006 we saw a paradigm shift as a tech now technology completely leveled the playing field and now the masses are the media and they own your story. Therefore we have to communicate completely differently than we were taught. And now I consult teach coach and speak on the power of stories to help people clarify their stories amplify their impact and simplify their life. There is my total narrative moving forward caught in an and but and therefore and it can be told in a one floor elevator pitch. I don't need to go any further than the second floor to be able to explain that and everybody in the room knows exactly what I'm talking about. I have at least set the context. So again what you want to do is a statement of agreement. You don't want to come off as the experts on my case. Park: [00:23:38] I just said I've been around for thirty five years nobody can argue with that. It's just what it is. And you want to raise the stakes to that and it helped a lot. I've been successful at it. I've helped a lot of businesses achieve using the influence of mass media so that's act 1. I don't got to tell anything anymore but in business what we then do is typically is and and and and and are our people to death. And that's when they just get this guy out of here is a bore. So you do a rule of replacement take out your next stand and get to your problem that you're solving for. But technology has changed how we communicate and therefore I teach the primal power of story to help you rise above the cacophony of communication that we all compete in today so you can see how that and but and therefore it gets you thinking in a very focused way. For example when I first saw it and I've been accused as Randy has that it's reductive and insulting it can't possibly be that easy but I can tell you it is the most powerful form and it's not easy it's something that you have to practice. Park: [00:24:47] When I first heard about it I did some research and I I looked at the Gettysburg Address the Gettysburg Address is a perfect and but therefore "ABT" as we call it. Three I struck it absolutely is when you look at it. You know fourscore and seven years ago which is another way of saying you know once upon a time because President Lincoln was such a fantastic narrator or orator storyteller and he you know he says this this great continent this great country was formed and then he moves into the next part of however which is another way of saying but here we gather on this great battlefield with all this mass destruction that is tearing this country apart. Therefore we can't consecrate this ground we know because we ourselves have not died here. But we need to pull together as a as a country to make sure that we keep all of our rights and the Constitution together. Now I'm totally paraphrasing here but look at the. And button therefore the Gettysburg Address and you'll see that it is perfect and button therefore perfect three act structure. Now here's the question. Tripp. Who spoke before Lincoln at the Gettysburg Address. Because Lincoln believed that. Tripp: [00:25:58] He was the second speaker Yeah. And he spoke I all I remember as he spoke for like two hours or something hours. Yeah I don't know who it was. Park: [00:26:07] The President wasn't even the keynote. It was Edward Everett. He was the former secretary of state self-proclaimed order. He spoke for two hours and yet nobody knows who that is. Lincoln spoke for just two minutes. Two hundred and seventy words is all he. All he needed to use and think about it is probably one of the most if not the most iconic speech ever given by a leader or a president for that matter. And there is great perfect story structure and he didn't know about the ABT because he didn't watch South Park back then. But he was a natural storyteller. Park: [00:26:47] Now who else among us of our presidents use the ABT unwittingly but had tremendous narrative intuition to get elected to the highest post in the free world. Tripp: [00:27:02] 0h I would guess Reagan. Park: [00:27:04] Reagan was pretty good at it but someone even more unsuspecting. And yet when you think about it very obvious is Donald Trump. OK. Well what was Donald Trump's narrative platform. Tripp: [00:27:18] I mean immigration. Yeah. None of his support. I wonder why when one day he talked about for a long time was a I remember even being on Oprah was about trade. Was it was it was a very bad thing. Yeah. Those are two that stick out in my mind. Anyway. Park: [00:27:37] I'm going to build a wall in Mexico. Tripp: [00:27:40] OK yeah. Park: [00:27:41] No that's that's all we're going to give a big tax cut to the rich. We're gonna have Reagan trickle down theory and all that but those are just support points. What he got elected on the ABT. He got elected on you go back to all of his speeches was America was once a great and mighty nation. But America is no longer great. Therefore I'm going to make America great again setup problem resolution he hammered it home over and over and over again and I can tell you I had Dr. Randy Olson on my podcast The day after the election and the reason being is he had worked with the Democrats and the Hillary group and he had worked along with you know James Carville and he told them he said You guys are going to lose to Trump if you don't get a more refined defined and compelling narrative and tried to teach them this ABT and they sort of pooh poohed him and sort of laughed him out of the room. Park: [00:28:42] So when I called him up the day after the election we were both rather stunned. He was actually down I believe he was at NASA working with some of their scientists down there through the ABT and I said Randy I got to put you on my podcast and he said I'm just good god damn upset I am too mad to be on your show I said exactly. That's why I need to have you on air. I want that emotion to come through. Park: [00:29:02] So I had him on the show that afternoon and we talked about it and you can sell your listeners I don't have the show number in front of me. They can go and look back the day after the allows put it in. I put on my shirt. And he talked about Trump's narrative intuition of where you know where he gets this and of course his reality TV show he's a brander that doesn't look good for the rest of us brands. He's a bit of a charlatan a bit of a P.T. Barnum but he has tremendous narrative intuition of knowing how to do a setup then you're putting the dagger into the problem and always placing himself as the resolution the narcissist he is. Here's here's why this works. But there is a great example of how narrative works on the population even though he didn't win the popular vote. He won a lot of Americans over and still has them today because of that. Now we did that show and I can tell you of all the shows I've done almost four years worth of them now. That is the only show that I got hate mail on. Oh I got hate mail from friends. They were calling me out saying why are you glorifying this guy. I'm not all Dr. Olsen I did. We're just want to reveal what's going on. And the thought to me at that time and one of my answers to them was you have to understand the magic if you're going to combat the spell. You gotta know what he's doing to you and how he does it through the stories he tells you. If you're going to combat it over you can have arguments again it gets it. Park: [00:30:33] And now I've turned that to a more positive outlook. And I say folks if you're a leader of a purpose driven brand you have to understand the magic to cast the spell in the first place. And that's what I find. That's why I call it the applied science knowing these frameworks and The Bewitchery of story because you can literally hook the subconscious the limbic system of your audiences get them to lean into you to tell them more share an anecdote. And I can give you the next framework that I use in sharing an anecdote and then asking them to do something having a call to action or if you've hooked them so much at that point their hearts are totally into it their emotions totally into it and then finally they go whoa whoa wait a minute this just sounds too good to be true. Proof it out for me. Then you roll out your stats and your facts and your numbers and to demonstrate that now you can actually measure this stuff it works. And that's why I have found and moved away purely from being a branding guy and helping people in all walks of life how to do a better job of understanding narrative in their lives building them because my whole goal now is to bring this completely divided world that we all live in together to try to bring it together through the understanding and the empathy of being really good and just reigniting that one true superpower that we all have in our minds and our brains and our bodies. And that's the power of storytelling. Tripp: [00:31:58] Well that's you know it's interesting that you use the analogy I usually try to stay out of the politics of things but. It's such a fascinating thing that you're talking about here because a lot of people will say that Obama was the great orator or Reagan was the great orator know know much. Tripp: [00:32:17] But what you're saying is the messaging and the storytelling format in essence that that Trump used was more effective than than what the other two or. Or do they use the same format. In other words did Reagan and Obama use the same format but they didn't run against each other obviously. But but you know it's used in a different way. How would you assess that. Park: [00:32:45] Yeah that is a great question. And the person the brilliant mind I would point you to to this who I just literally had on my show two weeks ago I was so honored to have him was Jonathan Haidt OK. He's one of America's foremost moral psychologists. He's written three terrific books. The Happiness Hypothesis where they looked at the ancient wisdom of everything from Buddhism to stoicism and they all related into what we know about the brain in this day and age and so this kind of intersection of today's science over what did the ancients know about this and how it comes together so that an interesting person for you if you haven't had him on the show or followed to look into. That's a great first book but a book that I'm referring to now that came out a few years ago is called that he wrote The Righteous Mind Why Good People Are Divided by Politics and Religion and in it he talks about these six moral foundations like safety care sanctity loyalty that we all as human beings tend to lean towards to make sense out of being human and not running around killing each other. Park: [00:33:57] But in the book he talks about how we approach these same morals from completely different perspectives where the far right will approach say for instance what's the term I'm thinking oh I don't have them right in front of me equality they will approach equality from a completely different standpoint than the left liberal leaning will approach Equality Now the left will say look at we're all human beings and we're all equal so we should all have an equal stab at everything but the right mind says there are equalities based around proportionality. It's gosh is that equality. I'm not sure I've got that exactly right. Jonathan will kill me for it but it will trigger this is it going to. Tripp: [00:34:47] Be good reason for people listen to that podcast episode and again I put that in the show notes it's about put it link to it. Park: [00:34:52] Proportionality you know where they look at I've done my fair share fairness that's what it's not equality it's fairness My my apologies fairness the left comes from an equality standpoint look at we're all equal to be fair everybody should have a free shot at everything no matter what the Republicans the far right come at it as fairness as proportionality you earn what you work for. So to be fair why should I give someone a handout when this other person is working their tail off so you can see the tax cut for the upper income earners doesn't fit doesn't sit well on the left because they're like look at everybody should have that tax cut on the far right they're like why should you you know penalize these people just simply because they worked hard and got ahead so they're both coming at fairness for their own reasons they're just coming at them from a completely different polar opposite way it's the stories they tell themselves the stories they grown up in nurtured in a little bit of nature is involved in this but the true expert on this is Jonathan Haidt and I have learned so much. His most recent book he came out with last. Last year I think that last spring is called the Coddling of the American Mind - Why Good ideas and bad intent or bad ideas and good intentions are setting up a generation for failure. And again it comes back to this concept of what we know about the brain and how we tell ourselves stories and in some cases we're telling ourselves the wrong stories and we're setting up people for some really potentially poor outcomes. Tripp: [00:36:27] You know this is an issue and actually it's actually a good segue here and kind of into my next conversation conversations can be a little more forward looking but as I've studied some of the neuroscience stuff that's out there and we look at organizations and you brought up fairness and that's what kind of triggered in my head. This might be a good time to enter it in. There are five things that if you're an employee of a company that really affect kind of your mental state if you will. And this is one of the things that. I'm trying to get out in this kind of building. How do I build up brain friendly organization. But the five things are basically good faith or fairness as you would say a sense of belonging. You know you have your best friends at work that you work with on a daily basis. Those things get threatened. Layoffs have a tendency to that you have freedom the autonomy associated with the work that you do do it. Do I have a say or is everything kind of dictated to me on a daily basis here. Tripp: [00:37:39] Here. Here's your process. Just follow the process and then if you get out of order we got a manager is going to come beat you over the head. The other is predictability. You know that there's a certain certainty about what's going on in other words no layoffs are coming. You know don't hide it. You know we're we're in a financial dire straits here associated with it. And actually that kind of feeds back into the fear fairness component because leaders these days don't do well I should. In the US especially where in Japan. If they were gonna have to take cut the first things you cut would be executive salaries you know manager salaries and then they would go to the dividend and then they would go to the employee. We don't quite follow that that that prescription. And then the fifth thing beyond the predictability is is the standing within the organization if you're standing gets compromised in an organization these are all things that can affect your daily output. And so when I'm the question I'm going to ask you Park is how can we utilize you know communication obviously is a big issue with an organization. And I see the storytelling as you know potential fix or certainly part of a fix associated with trying take to keep people and a brain friendly type of an environment. Tripp: [00:39:12] How might we be able to communicate to employees using storytelling to keep that kind of brain friendly atmosphere with some of the things not only that I just told you which probably are going to be new to you. I expect a you know a detailed answer but but associate with the things that you've learned so far from your interviews and your own consulting work and and so forth. How might we utilize storytelling to help you know in that environment. Park: [00:39:43] Sure. Great great question. Just think of me right now as that war torn veteran. Just come back from the front of corporate America of teaching and battling and trying to get everybody on the same page moving forward through the use of story. And I'll just share with you what I've experienced so let's just take a quickly in order. What was your very first one belonging. Tripp: [00:40:10] Well I think though the first when we I started kind of at the bottom of my list doesn't really matter the orders. Park: [00:40:15] OK. Tripp: [00:40:15] Is not significant but you mentioned fairness as as part of our conversation. And so fairness is certainly one of them or good faith. Park: [00:40:24] OK. Tripp: [00:40:24] And that gets compromised and that's that's you know people they think that they're being underpaid or that you did something unfair to them within an organization. Boom you know that's not that's got to come back. Park: [00:40:36] Yeah well let's start right there with fairness. OK all right. So what do stories ultimately deliver well told truthful stories deliver trust they've got to be truthful they have been well told. So even if it's bad news if you are hiding behind a fictitious story because you don't want to share the bad news your audience your employees your customers know it. They just sense it innately. So the thing that worked with a story a story delivers the trust truth that creates the trust. So all fairness is going to come out of trusting you and whether it's a positive story or a negative story as long as it's a truthful story. You've got to lead with that. So what do a lot of managers you know hide behind as my good friend Kathy Clossguess says jargon monoxide. They will come in and they'll try to buy a funeral row you know dodging questions and not answering and throwing out numbers and trying to confuse the mind versus sitting down and saying honestly folks this is what's happening. Here's the setup here's where we were. But then this does happen. Therefore we now have to have to do this. And the outcome looks like this and here's how you can be a part of that. So it goes back to basic basic narrative structure and the function of a story a story. Delivers the truth that creates the trust you are not going to develop trust any other way than to develop as a leader using your narrative instincts. All right. The one thing that I've seen out there. Tripp: [00:42:16] Okay. Park: [00:42:17] So what's a what was another one. Tripp: [00:42:18] I'll give you the other ones and you just pick even don't go through it all of them. But OK you bet. There's a there's related ness or belonging within the organization. There is freedom you know autonomy associated with making your own decisions about your work. Predictability about knowing kind of what's up and coming and then they're standing your social standing associated with it. Park: [00:42:41] Let's just take belonging for a second OK an organization and I hear this a lot from companies that I work with that are mid-market companies that have grown. They've got a terrific business model but they don't have their business or brand story pulled together. One of the angst I get from them is like geez Park we are growing so fast we're adding five or 10 or 15 new people do bodies every month and we don't have a consistent story for them to buy into to align with and to pull in all the same direction. So if a company is missing that narrative and that narrative is basically based off of their origin story why did we start this in the first place. Here's what we make. But more importantly here's what we make happen in the people and the communities we serve. If they don't have that narrative in place how is an employee going to attach their own personal story and their own narrative to the brand's narrative to create that belonging. So what happens quite often is when companies do this and they get their narrative straight and say this is truly and honestly what we're all about and we now evolve from a origin story into a quest journey story here's where we're moving into the future. Park: [00:43:58] And here's how you can help. Sometimes they get their own employees to vote themselves off the island because they go Wow I guess I guess I'd never thought of it that way. You know what. I'm not really sure I'm the right person to be here. Nor does it really serve my narrative. I think I'm gonna go and do something else which is totally fine because you're doing them and yourself a favor. But more often not you know what happens and not are the people that go Oh my God. This is why I came here in the first place I intuitively knew this was the right place. Now you showed it to me and my own personal story my own personal narrative does meld and weave into the narrative of the greater organization and therefore I feel like I belong stories create that belonging but without a story you just have people out kind of like you know sailing in the night not in a cloudy night at that. Not really sure where they're going they know they're heading in some direction but they have not a clear picture as to where they're going. That's not the case. Tripp: [00:44:59] That's that was such a fantastic response. Now I'm going to make you go through the other three. Park: [00:45:04] Alright. Tripp: [00:45:05] I'm going to put the pressure on you. Park: [00:45:06] I don't know if you think least least relates to story. Tripp: [00:45:12] Least that relates the story is I would say probably freedom the personal autonomy associated with your work. I mean nobody really cares about that right. Park: [00:45:26] Right. OK. And so why. Let's look at that why don't people really care bosses really care about personal autonomy generally because they're operating from fear fear that they've got to make the numbers fear that they don't look like their leader if you're not kowtowing to them fear that they're inept if they don't have a system that you are playing in and they can absolutely measure. So that fear is is simply a story they're telling themselves. Park: [00:45:54] Autonomy then comes from having a crystal clear vision of what the overall again the brand narrative is is where this organization is going and creating that shared imagined reality. Literally a fiction that you can get your people to buy into through the stories you tell them. But then as the leader having the courage to allow your people to be on that journey on their terms and not your terms and what has been proven out more and more is when you give them that autonomy and then you reward them for their successes through not necessarily even money recognition. It's basically a way of justifying who they are. The journey that they're on and the contribution that their journey and their story is making to the greater whole and being the social animals we are as these storytelling monkeys there is nothing more powerful than commanding and recognizing somebody who's living into their true story but that takes tremendous courage from a leadership standpoint. And that's the kind of thinking that they just simply aren't trained to do. There's been no MBA program that teaches them how to do this. Even a lot of the leadership training is all based on numbers facts stats charts and graphs. When reality more of it should be based on emotion and how do you get people emotionally connected to your story. Tripp: [00:47:18] That's that's that's interesting. I mean there's there's so much of a parallel I know we we exchange a few e-mails before we got on for this this particular call and this episode and I told you about you know I probably ask you about Deming but there's there's so many things that you have said today and and you admittedly said you know you know you know the name Deming and but not deeply and you know involved in what his philosophy is. But the more I read about neuroscience the more even in psychology and more than even I. You've you've taught me today about storytelling feeds back into this philosophy associated a lot of things you said were very Deming you know as associated with how rewards are looked at even performance appraisals. That was one of the things that Deming railed against was because if it gets rid of the sense of fairness everybody already has a pretty high opinion of themselves and the performance appraisal appraisals have a tendency to lower their opinion and the and the associated neuroscience with that. I think a lot of the neuroscience that are trying to practice with in business are missing the point they're all trying to improve the performance appraisal as opposed to get rid of it. Tripp: [00:48:41] And I think that that's that's associated too. I find it very fascinating. It's really a deep thinker like yourself has kind of shown me a new light associated with not only Dr. Deming work but your own you know associated with it and I you know I always like to think that things are moving towards some some truths you know that there are certain things that that certainly organizations are not doing that they should be doing and psychology said it to storytelling and emotion has said it. Tripp: [00:49:16] The neuroscience is now saying it and they still don't do it. And you know it's fascinating to me especially when you're brought up as we were talking about you know the freedom and autonomy that went when a thing obviously Dr. Deming railed against to was was the was the fixture on the dividend you know the quarterly dividend and achieving that target and you know and then everybody has their own targets and it's all about hitting that target and nobody asks about you know how do we get it done and you know it's not about method and Deming was more about you know by what method or you can accomplish that goal but you go out there goal without a method as a wish. Tripp: [00:49:56] So so it is all associated with this and somehow all of this fits together and getting now bigger stronger pieces especially with the story telling component which I find completely fascinating. Shines a light on how we might be able to get organizations to move where we have people that want to come to work every day you know and enjoy it. And we've all seen the Gallup polls and things about you know people are checked out you know and working within organizations because we're not tapping into them. And I certainly see storytelling as a way of doing that. Well one final question for you Park and I always ask this question Is there anything that you've talked about that maybe you want to give a clarification of. Or is there anything I didn't ask that you wish I would have. Park: [00:50:46] Oh gosh it's such it's such a big expansive topic and I want to thank you for saying I'm a deep thinker because nobody ever has really suggested that of me I'm a I'm a dot connector to a lot of reading and stuff. Park: [00:50:59] The one other thing I would look at. Have you or your audiences think about this just as it was a poll that came out that linked Dan promoted about three weeks ago something like that the top five soft skills companies need most in 2019 and this was from a worldwide survey they did. I was really amazed at this was done based on research from LinkedIn learning it said here are the top five things are looking for usually it was the hard skills the engineering skills and the very measurable hard skills but surprisingly enough that's changed to the quote unquote soft skills of creativity persuasion collaboration adaptability and time management. Park: [00:51:43] And the reason why that is is with A.I. and algorithms and big data and that sort of thing is the hard skills of pulling that together they got like a lot of those folks already. But what they're finding now is this disconnect with connecting with people and getting people back in on this human approach to running businesses. So if you just break down these five very quickly creativity how many times do executives and maybe your listeners are saying well I'm not a very creative person and I would never bring creativity to the office because it's not really wanted there. I'm not a good designer or whatever. Well storytelling is the greatest creativity hack because everybody's a storyteller. You can learn to become a compelling storyteller in your own way. You might not win a moth contest but you could own a room doing it by getting people to lean in. And when you tell a well told truthful story people will automatically see you as being creative. So number one number two persuasion there is no more persuasive tool in the power of a story. Again when was the last time you were bored into buying anything. As Jonathan Haidt said our brain is a story process. It's a story processor not a logic processor. So regardless you will not find any interpersonal skill more powerful at persuasion than being able to tell a story that connects two worlds together. Park: [00:53:14] Collaboration All stories start with empathy. You first have to have understanding and empathy for your audience that you are trying to connect with. Why are you trying to connect with you want to collaborate with them to do something better something big or metaphorically you bring your two worlds together to make a greater third world well story is the only thing that does that. Understanding and thinking and narrative and story and bringing two stories together for a stronger more powerful third narrative is what storytelling is all about adaptability. From that same understanding and empathy of knowing and appreciating your audience even if they are diametrically opposed to your position creates a more adaptable mind a more nuanced mind. Park: [00:54:02] I say data proffers knowledge but stories convey wisdom and that's what you're looking for an adaptability knowledge just helps you kind of understand the context but it's wisdom that you can use and exercise that creates that demonstrates your adaptability makes you more adaptable and you only get wisdom through those stories you've experienced and the journeys you're on. Park: [00:54:26] Finally time management starting with the end button therefore start using this applied science of the And But and Therefore in your emails you cut your email writing by two thirds you will have readers that will actually hug you in the hallway saying thanks. I actually understand what you're talking about now and it took me one fourth of the time to get there and everybody's happy. That's just one little example of how you become better with time management by becoming a better storytelling Teller and using these frameworks. That's why I say with the business of story I'm all about helping you clarify your stories to amplify your impact and ultimately simplify your life. Tripp: [00:55:08] Very good. And I will put a link in the show notes to. Your Web site and some of the things that that you offer through not only workshops that you do speaking so that's great. What I really. Park: [00:55:23] So much for having me man I'm glad you reached out this has been a really really fascinating conversation. Tripp: [00:55:29] Yeah I know. And you know one other thing I have to say is I do the first. Excuse me podcaster that I've interviewed before everybody else has written a book or done something like that and I actually found it a little bit easier to talk to you one I think you're empathetic to doing the podcast since you have to do it on your own. But the second thing I found very useful as as you mentioned things I'm able to then linked back to your podcast to be able to say here listen to this episode and you can tell you'll get more you know volume and I'm all about you know making a bigger pie as opposed to fighting over the one that exists. Park: [00:56:11] So I appreciate that you know Tripp from doing your own shows that are our shows are really self-indulgent because we get to talk to such amazing people like yourself like the Jonathan Haidt of the world the Dr. Randy Olsen's or the absolute. I have learned so much in the process that now that's all I do is try to share what I've learned and what I've seen work in action in the real world now. Tripp: [00:56:37] But I bet you're right. I mean and I think that we have a similar personality or whatever. As far as being dot connectors I mean because I read a lot too. I like to to kind of put things together. But it's this person saying how did they get there what's the research on it. You know those types of things that build it so that. Well one last question. I know I said that my last question but what do you what are you reading right now. Park: [00:57:04] I am literally reading a book my son our son sent me called, The Algorithms to Live By the computer science of human decisions by Brian Christian and Tom Griffiths. Now our son Parker is in Hollywood. He's graduated from Chapman University. A lot of the study that I did at my own story work when I said I went to Hollywood yes he was at it. Chapman from 2006 graduated in 2010 and has been in Hollywood ever since as a motion designer and doing a lot more directing now in the virtual reality world. So I asked him I said when you're done with your textbooks at Chapman send them to me since I'm paying for them because I'd like to learn what are they teaching you to be a competitive storyteller and all that can you know the most competitive storytelling land in the world and being L.A. so that's where I started learning this well. He also has this mathematical mind always has been very very good at numbers and algorithms and so he sent me this book for my birthday said here Dad read this book I'm reading it then we can compare notes. So I have had to slowly read through it. But it's really fascinating and I find it's another interesting look at how our mind really represents or reflective of a computer apparatus or maybe I should just flip that the computer apparatuses that we have developed are simply a reflection of the mind that we have been blessed with. And this is a book that explores how those two worlds work very similarly. Tripp: [00:58:33] Funny thing I read it over Christmas. Park: [00:58:36] Oh you did. Tripp: [00:58:37] Yeah I know. I was if my wife got it out of the blue and I thought it was you know it was fascinate but you will get a lot out of it. It is it is a slow read especially as you get into some of the later chapters know how far you're into it but there's a lot to digest there. Park: [00:58:55] The Copernican Principle just coming up on the OK so that makes me very good. Tripp: [00:59:01] All right well we thank you for being part of the mind your noodles podcast. Park: [00:59:08] Well thanks for having me Tripp. The one last thing I leave with all of you to remember is that the most important story you will ever tell is the story you tell yourself so make it a great one. And thanks for having me. Tripp: [00:59:23] Thank you for being a listener of the mine your noodles podcast. If you'd like to learn more or sign up for our newsletter or upcoming podcasts go to. MindYournoodles.com.
Does RESPECT exist in today’s marking and advertising world? Listen as world-leading branding expert and author, Bruce Turkel, discusses with host Mike Domitrz how respect plays a role in the media and advertising world today. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com** SCROLL DOWN TO READ THE TRANSCRIPTION BIO: Bruce Turkel. Useful, Valuable, Enjoyable. Whether creating brands, books, or explaining brand strategy on national TV, Bruce’s energetic creativity makes brands more valuable. He’s created campaigns for AMEX, Miami, Discovery, Hasbro, Bacardi, and more. Simply put, Bruce is a brand builder, keynote speaker, TV personality, and author. Bruce appears regularly on MSNBC, CNN, and CCTV. He’s been inFast Company, The New York Times,andForbesand has authored five books on branding and creativity. Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a keynote speaker, author, musician, artist, and runner who tours extensively. Perhaps you’ve seen Bruce on TV.He is a frequent guest expert on the national news and appears regularly on FOX Business, CNN, CBS, MSNBC, CCTV (Chinese Television) and NPR. Perhaps you’ve read about Bruce.He has been featured inThe New York Times, Fast Company, Communication Arts, AdWeek, andSpeakermagazines. Perhaps you’ve heard Bruce speak.He has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences around the world. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame. Perhaps you’ve read one of Bruce’s five books.His most recent book,All About Themwas chosen as one ofForbes Magazine’sbest business books of 2016. Perhaps you’ve heard Bruce playing his harmonica.Bruce fronts the popular Miami R&B band Blackstar. Perhaps you’ve seen Bruce’s artwork.Bruce is an incessant doodler and is famous for his caricatures of the local and national business leaders he’s worked with. Perhaps you passed Bruce in your last marathon.He is a dedicated — but slow — runner. Meet Bruce Turkel.He is about to share some of his simple yet proven powerful brand building techniques with you. LINK: http://www.BruceTurkel.com Books: All About Them, Bruce Turkel Orbiting The Giant Hairball, Gordon MacKenzie Designing Your Life, Burnett & Evans READ THE FULL TRANSCRIPTION of the EPISODE HERE (or download the pdf): **IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages: Mike: Welcome to the Respect podcast. I'm your host, Mike Domitrz from MikeSpeaks.com, where we help organizations of all sizes, educational institutions, and the US military create a culture of respect. And respect is exactly what we discuss on this show, so let's get started. Mike: This week. We've got a very special guest also a friend of mine's, I love having friends on the show. That is Bruce Turkel. He's a brand builder, keynote speaker, TV commentator and author. If you watch any business news on cable, you've probably seen him, whether it was MSNBC, or CNNI, or Fox News in the past, you've seen this guy. I've gotten to know him and I realized he sees things others of us just don't see, and that's one of the cool things about getting to talk with Bruce. So Bruce, thank you for joining us. Bruce: Thanks for inviting me, Mike. You're right. It's fun to do this with friends. Mike: Absolutely. And you and I are going to get into a decision you've made recently and publicly, via blog. It's really powerful. Before we get into that, I want to talk about how you view respect in its role in advertising and marketing. For everybody watching and/or listening. Bruce is a guru in the marketing branding world. That's what he's known for. He's worked with some of the largest brands in the world. How do you feel that respect plays a role? Bruce: You know, there's two ways to look at marketing, branding. I think there's two ways to look at a lot of things. There's the positive way and there's the negative way. And you hear people talk about the negative way that advertisers and marketers try to convince people to buy things they don't want, don't need, and can't afford. And that's certainly the negative way of doing it. Or you can say the positive way, which is that advertising, marketing. Branding is the engine of the economy. It's what keeps people interested. It's what keeps people involved. It's what keeps people engaged. Bruce: If you're running a business, it's what allows you to actually provide the products and services that you provide, because people are interested in them. If in fact, you are consumer, it allows you to find out what's out there, what's available. It also subsidizes a lot of media that we take advantage of, whether it's radio or television, or online, or any of the things that we don't pay for. Bruce: Part of the reason we don't pay for that content is because of advertising and marketing/ So I, of course, prefer to look at the positive side of. That being said, then respect becomes very important, because if you're going to do this from a positive point of view, then in fact you have to be careful not to be selling people things they don't want, don't need, and can't afford. But instead, to be demonstrating to people why your client's products and services, or why your products and services actually will make your customer's life better. Bruce: That's what the respect is about. Now, you're providing something of value. I tell people that when I speak, when I write, when I commentate on television or when I create marketing campaigns, I want the stuff I do to be useful. I want it to be valuable. And I want it to be enjoyable. Mike: What- Bruce: In order to accomplish those things. It has to be respectful as well. Mike: What percentage of advertisers that you see out there, companies selling, do you feel fall into that negative stereotype that brand has such harmful viewpoint of advertising marketing that people get. You know, the old stereotype which could be unfair, that used car salesman stereotype. How many people do you feel that are out there? What percentage that is manipulative? That it's not based on respect, that it's based on emotional and psychological manipulation, just to sell? Bruce: Well, as soon as you use the word percentage, then you're asking for metrics that I don't actually have. I don't know what percentage. I do know that often the pieces we remember, the pieces that put a bad taste in our mouth tend to be those. I mean you used as an example, the used car salesman. Now you're thinking of the sleazy guy, the polyester jacket, the sleeves rolled up. And the guy who's just trying to get you into a car and get your money. But again, think about the other side, you have to get your kids to school. You've got to get to work. You want something safe. He wants them to reliable. A used car salesman who knows what they're doing, and is intent on providing service is not like that at all, but what do we remember? Bruce: We remember the negative stereotype. And there's plenty of it. Believe me, I am not making excuses for the industry or for the negative practitioners. I'm simply saying that what a lot of us do in my opinion, actually makes the world a better place. Mike: Oh, I agree. And that's why I said that whether it be an unfair reputation of that used car salesman, because we buy used. So I'm not somebody that runs from a used car salesman at all. If you find the right person, they're wonderful and they do take care of you very quickly. But it is, you're right, it's that negative impression people have about- Bruce: That's right. Mike: ... marketing. Because the media environment is so confrontational right now. Do you think that respect is passe? Bruce: Passe? No, not at all. I think respect is less and less prevalent. I think what's happened is there's an old political saying, "There's no margin in the middle." And I think what you find is a lot of the practitioners will avoid names for the sake of whoever's listening and might have an opinion different than mine. But a lot of the practitioners are using the bassist most, brutal forms of communication because they're always easier, cheaper to use, and they always hit hard. I mean, getting hit with a bat is a pretty low level communication received, right? If I want to convince you of something, I could try to convince you. I can quote the masters, I can give you good information. I can hit you with a bat and say, if you don't believe me, I'm going to hit you again. Bruce: It works. It just doesn't work well and it's a brutal backward facing way of getting your point across. And I think that's what we're seeing now. We're seeing that so many of these backward thinking strategies are working that people are utilizing them. So no, I don't think respect is passe at all. I think that respect right now is taking a backseat in many instances to things that maybe work a little quicker and a little stronger but don't ultimately work better. Mike: So there's a documentary out now, at the time we're recording this on Mr. Rogers, called "Won't You Be My Neighbor?" And this discussion is actually prevalent to that, because he talks about when TV came forward and really hit its mainstream, how it was the lowest forms of comedy the TV was turning to. The pie in the face, the violence, the cheap violence. And he was so offended that why would such a wonderful tool, why would be a wonderful medium be used at the lowest common denominator spread these messages? Mike: And that sort of what you're saying right now is that there's so much of that lowest level being used, that it's overwhelming. So the question became in the documentary is, can there be a place? How do you get back to that place where respect can be at the forefront where you can think at a higher intellectual level in the advertising? What do you think it would take for market advertising to have that paradigm shift, to go to a place that's really built on respect, dignity for the consumer, for people watching? Bruce: I think what happens is over time, technologies and use of new technologies adapt and they adapt progressively and get better and better. So when movie cameras were first created, the silent movies, all they did was record plays because plays. Because plays where the way, theater was the way you presented a story. And it never dawned on anybody that you could do something different. So what do they do? They set up the camera, they set up the tripod, and they filmed the play. Then someone said, wait a second, we don't have to keep this camera in one position. We can actually take it outdoors. Bruce: We don't have to make believe we're on a wagon going into the wild west, we can actually go out and film it and they went out and changed the way they did that. When television took over from movies, took over from radio rather, what did they do? They took the same radio characters, the Amos, and Andy's, and the Lucy Balls, and all of those who were on radio and they simply put them on television, because it never dawned on anybody that you could create a new paradigm, a new visual language with this new technology that you had. Bruce: And what we're seeing now because of where the Internet has gone, is that people are saying, "Okay, I have this new technology. I can go on a Facebook. I can go on a Linkedin and I can change people's opinions, and I ... " Same thing that marketing and advertising has always tried to do. And what did they do? They use the old tools and techniques. But over time, what happens is those things fall by the wayside as people start to see different ways of utilizing the tools. Bruce: Now remember, there's an old saying in marketing, "Does marketing take its cues from popular culture, or does popular culture take its cues from marketing?" Meaning, if you see somebody wearing an outfit on television that you like, do you go out and buy it? You took your cue from popular culture or are the people who were putting out popular culture walking on the streets and saying, "Oh, I like what that guy's got on, and then moving it into popular culture." Bruce: And my answer is, it doesn't really matter. As I see it, it's a back and forth. It's a constant give and take. So if what's going on in popular culture is of a lesser respectful nature, less of a regard for people's individual rights, people's individual space, however you choose to define it. Then you're going to see that reflected in popular culture and then of course the popular culture. And, I'm sorry, the actual culture builds on popular culture and vice versa. As you see respect returning to the mainstream, you will also see it happen more and more in marketing materials. It's a constantly moving, constantly self-perpetuating, self-feeding process. Mike: And what do you think it's going to take for respect to come to the forefront in either one, so that that cycle you mentioned, you know, if it comes to the forefront in society, then marketing will follow? Or if marketing leads, what do you think it's going to take for that to happen? Bruce: Leadership. People standing up and saying, this is the way things go. I mean, if you think about respect, if you think about respectful behavior throughout history, you can find certain benchmarks in history based on people, based on leadership. And whether its religious leadership, or political leadership, or business leadership, or technology leadership, or medical leadership, irrelevant. You can find that different fence posts, signposts rather, where respect, concern for the other became the way you get things done. Bruce: Conversely, you can also find times in history where the opposite was true and you can see where those trains were driven to completely mixed my metaphors. And if you think about the statues in a park, you never see a statue with a group of people pointing in a direction. In fact, the only statue I can think of with a group of people, is the flag raising in Iwo Jima where all the GIs, the marines rather, are putting the flag up. Bruce: Every other statute is one person, tends to be male, but that's because of the way history was written. Right? But one person on a horse with the sword pointing, because it's these leaders that show us the right way. PART 1 OF 3 ENDS [00:11:04] Bruce: It's these leaders that show us the right way to proceed, the right way to move forward, and the right way to behave. Unfortunately, it's also leaders who drag us backwards and show us that the other works as well. Mike: Yeah, my wife was driving by a billboard this weekend and stopped and took a picture because the billboard, and I'm paraphrasing, was a simple statement, but powerful. Something along the lines of, who I love should not be able to get me fired. That was the whole billboard, and you thought, "Wow, that's an important discussion," and obviously, in the line of work I do, we believe strongly in that, respect and dignity for all, but you don't see a lot of billboards like that, and if you do, it tends to be, as far as from a moral or civil comment, it tends to be of a religious organization. Bruce: Well remember that for a billboard to be there, someone had to pay for it. Mike: Right. Bruce: In order for it to be paid for, it has to be an institutional viewpoint. You're not going to pay for it. A billboard costs between 3, 10, 20, $30,000.00 a month. You have those good feelings, that who you love should not get you fired, but are you willing to reach into your bank account and buy that sign? You're probably not, so most opinions that you see in popular marketing tend to be institutional, businesses, governments, associations, religious institutions and so on and so forth, because they're able to put their money where their mouth is. They're able to go out to their constituents and say, "We're going to promote this viewpoint." Bruce: What's changed in today's society is social media. Social media has completely democratized communication, and completely democratized information, and completely democratized the individual's ability to go out and make a message, so one person can go out and say something on social media, that we never could do before. This broadcast that you and I are doing is a perfect example. Neither one of us is investing the kind of money that billboards would cost to get our opinions out there, and so what you are going to see is more and more popular speech become more and more widely disseminated. Of course when that happens, you're talking about non-sophisticated marketers, who don't understand how to use marketing tools yet, and they're out there screaming into the chasm, and hoping they hear something back, other than their echo, and what gets somebody to scream back the quickest? Being provocative, saying something that will clearly upset somebody else, that's how you get the back and forth, if you don't know how to utilize creativity, if you don't know how to utilize psychological tools and techniques to get people to pay attention. As this social media gets us more and more democratized, what you're going to see is more and more low level marketing until the populace learns how to use the tools. Mike: How do you, or who do you feel is a good example of somebody that is leading from a moral conviction and getting messaging out there? I can think of one. For the past decade it was the Dove campaign, and the Dove campaign had the women in underwear, and saying all shapes and sizes, that everybody is of value, that we should be able to love your body. Actually I know, Stacey, one of the original women in that campaign, is a friend, a fellow speaker, an NSA member. They were leading the way at that time. Who do you see leading the way right now? Who are some top brands that you've seen? Saying, "Hey Mike, they're taking on social issues," and in doing so maybe taking risk, but it's in alignment with what they believe institutionally. Bruce: Well, it's not only through marketing. It's also through corporate behavior, so for example we saw what happened when Starbucks had that issue, I believe it was in Philadelphia, where two African American patrons were waiting for a friend, didn't purchase anything. The manager called the cops, and that became a big issue, and we find that offensive on a very basic level, which is that didn't happen to the White patrons, it happened to the Black patrons, therefore we're all offended. It was offensive on even a greater level to Starbucks' authentic truth, which is they provide what they call the third space, the place you and I can go and have a meeting, and use a bathroom, and have a cup of coffee and chat, and air-conditioning and lights, the Wifi and all of that. Bruce: In response, Starbucks could have very easily said, Howard Schultz could have said, "It's one store. It happened once. It was in Philadelphia. We have," I don't know how many stores they have, "We have 28,000 stores around the world, come on, give us a break," but he didn't do that. Instead, what he said was, "This is unacceptable." He didn't blame the manager. He said, "We have not done our jobs making sure that everybody in our universe understands the way we treat our patrons, and therefore we are going to commit ourselves to providing a respectful environment." They closed all their stores for half a day. They did training to all of their employees. They are committed to continuing training. They've already hired 10,000 veterans. They're committed to hiring another 10,000. They're committed to hiring another 10,000 inner-city, Black, Hispanic, and other minority workers. They are committing to keeping their bathrooms open for people who don't have access to bathrooms. They are doing it on every level. It's not simply, "Look at our advertising," although the advertising reflects exactly what they're talking about, and they're not making jokes about Black coffee, you know, which they could, right, because that's the quick way to get that message out. Bruce: Instead, they're saying, "This is who we are. This is what matters to us, and this is what we're going to do about it." Why? One guy, it was Howard Schultz, who came back from being, he had moved from CEO to Founder, to Chairman of the Board, to whatever, but he came back and said, "No, no, no. It's not going to work this way. Here's how we're going to do it." One guy on a horse with a sword. Mike: Your book's all about this. Your latest book title is, All About Them, which is what we're talking about right now. They made it about their alignment of their customer, and their client, and their demographic, not about just getting out there and defending themselves, that would be all about me, right? That's not even who I am, that's one fluke like you're describing. Mike: When we talk about All About Them, why do you think we fall into the trap of whether you're a speaker, an expert, a big, large institution, organization of making it about ourselves, right? Look at me, look at my product. Why do we fall into that, and how can we be more aware and present to making it about them? What are steps that we can take to make sure we're making it about them every day? Bruce: Well there's three reasons why we do it. The first one is just personal insecurity. "Look at me. Look what I've done, because I need to build myself up. I need to feel good about myself." That's for a different show, and people with different expertise, but the other two reasons that we do it, reason number one is because in the old days, pre Internet, if you didn't blow your own horn, if you didn't tell people who you were and what you did, who was going to tell them? There was no way for anyone to find out about you. Bruce: If I was interested in having Mike Domitrz to come and speak at my event, how could I find out about you, other than calling you and saying, "Hey Mike, would you send me a video tape? Would you send me a brochure?" You needed to go, "Look at me. Look at me. Look at me," but today, before I call you on the phone, I know everything I want to know about you. The key is that I want to know because some people go to your website, go to YouTube, look things up. Go to Google, what we call the belt and suspender people, right, they wear both because they want every detail. Other people don't care that much. They don't bother, but you being out there yelling, "Look at me. Look at me. Look at me. Look at me," is a fool's errand because that information is available. We used to say, "Imagine if we each had a magical device that knew everything." Siri, Cortana, Google, Alexa, Echo know everything, so being out there and yelling, "Look at me," there really is no benefit to it. That's reason number two. Bruce: Reason number three should be the simplest one of all, no one taught you this. Nobody said, "When you're marketing, when you're branding, when you're building your business, stop talking about yourself." You know about it when you go on a date. You could be that guy on the date who says, "Yeah, I did this, then I did this, then I did this, then I did this," but you understand that if you do that, the conversation's not going to go very far, but when we talk about our businesses, nobody said to us, "Look, here's the way you do it." Bruce: Look at the best advertisers. Look at how they promote themselves. What you will see is, they never talk about themselves. Apple does not tell you why their computers are better. They don't talk to you about speeds and seeds. They don't talk to you about technological advances. What are they saying right now? Behind the Mac, and they show a picture of a person with a laptop. Oh, I don't want to print this so I'll open it, and they show the person behind the computer. On the billboard I saw yesterday, they guy's like this. Now you don't know what he's looking at. You don't know what this means. It could mean, "Oh my God, I just declared bankruptcy." It could be, "Oh my God, look at my new granddaughter." You have no idea, but you have been in that position before, and so they're not talking about their equipment. They're talking about you and I. They're talking about the experience of being behind the Mac. Bruce: When they had their campaign thing different, they didn't say, "Think different because we have an M17 megahertz processor." They talked about the people who have thought different in history. Joan of Arc, Leonardo Di Vinci, Thomas Edison, Albert Einstein, and so on and so forth, Mahatma Gandhi, Martin Luther King, and why you can be like them. Why Apple empowers you to do this. We see these messages all around us. We see the best companies, the best marketers, do it. We just have never been told, "That's how you do it." Now you've been told. Mike: Right. Bruce: That's why I wrote the book, by the way. Mike: Well I love that, and so pick up the book and we can all learn that. That becomes really important to talk about. How does someone help people find, like you said, you can do anything to find anything you want about people, so are you referring to the fact that you need to be serving up content, you need to be serving up valuable information? If you're going to put yourself out there, put it out there in a way that you're serving, that you're providing helpful information so that when they are searching, and they run into you, they see somebody who aligns with what they're looking for, is that what you're referencing there, versus look at me? Bruce: Of course. Mike: No, no, let me just ... Hey I've got some info., helpful information here. Bruce: That's right and information is only one way to look at it. It can also be entertainment. It can also be explanation. It can also be editing. I mean, for example, some of the most popular sites on the net are travel sites because when I travel somewhere, I don't know where to go, so I look for people I trust. The reason I think that Anthony Bourdain was so successful was we could relate to him. We felt his pain. We felt his normal-ness. He was one of us. [inaudible 00:21:41] what we should do. He became our editors. We went to Paris, or we went to Peking, we could see what did Anthony Bourdain suggest we do, so editing is a great thing you can provide for people. "Hey, here's what I know a lot about. Let me help you have a better experience." Travel, food, music, electronics ... PART 2 OF 3 ENDS [00:22:04] Mike: Food, music, electronics, software. Whatever it is you know about, providing that level of, let me help you. I use an algorithm in the book, CC 2 CC. The first CC stands for company centric, the number two stands for to, and the second CC stands for consumer centric. How do you take what you know, company centric, and how do you transfer it to your consumer? And more importantly to your potential consumer. And that's what we're talking about. Put the content out there, that there's things I want to read, because either I'm interested in the information or I find it amusing. Or I find it thought provoking, or I find it provocative. Or I find it helpful. Again, I don't know what your interests are, and you don't know what my interests are. Mike: But if your an expert in something, you know what it is you can provide. And you have to demonstrate to people that by interacting with you, with your materials, their lives will be better. Bruce: And so, is the mistake that some people are making today, in thinking when they put out an video, or they put an article, they put something out in the world, is they're thinking, what do I need to say to get attention? Versus, what is the best way I can entertain, serve those who would enjoy this the most. Bruce: Right instead of just saying, look at me, versus how can I be of service or of entertainment? Is that what you're referring to there? That idea that, "Hey, I'm going to do this video, because then I'll be the one everyone's talking about". Versus, "I'm going to do this video because nobody's saying this right now, and we need to have this conversation". Mike: So I love the word serve. Because if you say serve, that includes inform, entertain, excite, edit, whatever because it all fits under the umbrella. Yeah, you don't want to be the little kid at the pool, on the diving board going, "Look at me, look at me, look at me, look at me, look at me". And at that point there's only two things he could do to make it worth my while. He could either do a perfectly executed double back flip. Or he can jump up in the air, and belly flop and make me laugh. There's nothing else that kid's going to do that's going to make up for him interrupting me. Mike: Think about old school marketing, the look at me, as the foot that someone sticks out in the isle of the airplane or the movies that you trip over. It interrupts your day to day. It makes you pay attention, but it's not necessarily a good thing. And the provocative statements tend to do that. Whereas the person who says, "Oh, you're going to Des Moines, well let me tell you some great places to eat". I've never been to Des Moines before, I'm interested, I want to hear that. That will make my life better. "And when you go to this restaurant, you know what, the maître d's name is Christina, tell her I sent you and she'll take really good care of you". Wow, now I get to travel like a local, that's awesome. Very different than the person tripping you and saying, "Hey here's some coupons, when you go there you can save money on stuff". Bruce: Yeah. Mike: One's respecting your time. One's respecting your intelligence. And today's show's obviously all of our shows are all about respect. For you Bruce, who instilled respect in you the most? Through your growing up? Through your development? Through the business years? Bruce: There were I think probably three or four people who did it. The first two were my parents. My parents were real sticklers for this. My dad's belief was, you do the right thing, because it's the right thing to do. I remember when my friend Alan got $5 for a B and $10 for an A. And I came home, and said, "Hey, Alan just got" ... Alan wasn't that smart I don't think he got that much money, but. "Alan just got 25 bucks for his report card Dad, and looking at you owe me 70 bucks". My father looked at me like I had three heads, and he said, "What are you talking about?"I said, "You know, Alan gets $5 for a B and $10 for an A". And he said, "You're supposed to get A's, that's your job, my job is to clothe you, feed you, house you, teach you about the world. Your job is to be the best you can be. Now I'm not saying that you might not get a D occasionally, or a C and that's so terrible, but your job is to do well". There was no reason why. There was no explanation right. It was the right thing to do. And I saw my dad do that in business. And I saw my dad do that in all his social activism. Bruce: My parents did the first anti-segregation sit in's in the South in Miami in 1959. My parents did amazing things. My mother was just as upright, but also added an intellectual component. Where she wouldn't just say it's the right thing to do. She would give me five books that I had to go read. That explained throughout history, why these things mattered. Bruce: And then, when I was in the orchestra. My orchestra leader, and crazy enough, my band leader, because I was a musician in school. Both of the two of them, really instilled this idea, that music is this ideal that you strive for. And the reason you strive for it is because you have to respect everyone who's come before. The composers, the musicians, the audiences. And if you get up, and you don't do a good job, you're not only disrespecting yourself. But you're disrespecting this entire tradition of music. And you're disrespecting the people who are listening to you. They didn't say you had to be perfect. Hey we were Junior High School musicians, we weren't that good. But the point was, you're doing the best you can do, because you respect yourself. And you respect the people that you are producing this music for. And you respect everyone who's come before you and who's laid the path. So we stand on the shoulders of giants. And that's how we become giants ourselves. And I think that is a clear indication or why respect matters. Mike: I love that. And you spoke of your mom giving you books to read. And I know you're a big reader, obviously your book is one that we'll have a link to for everybody, All About Them. You also told me about two other books that you're a big fan of. And that is, Orbiting the Giant, I believe it is Hairball by Gordon Mackenzie. Bruce: Orbiting the Giant Hairball, yup. Mike: Yep. And Designing Your Life by Burnett and Evans. Can you explain what about these two books you love? Bruce: Well let me, you brought up three points. So first of all, my mother and books. I had brunch with my mother yesterday, I left with two books. I need to read The Undoing Project and The Sense of an Ending, so my mother still does that to this day. Mike: That's awesome. Bruce: Designing Your Life is sitting right on my desk. It's not because I thought you [inaudible 00:28:10]. I have notes on every single page. Designing Your Life is a great book. It simply talks about, what is it you want out of life? It was a class at Stanford that has no become the most popular class at the university. And every student is required to take it. And they make you do something that I thought was fascinating. They make you write just a 30 minute, one pager, it's easy to do. A business plan. Here's where I think my business is going. Here's what I think I want to accomplish, on and on and on. A couple of pages later, they ask you to write a life plan. Here's what I want to accomplish in my life. Here's who I want to be. And then they say, okay now put the two of them together. And you find a sense of congruity between the two. Does the business plan help you achieve what you want to do in life? Does the life plan help you decide what you want to do in business. Amazingly enough, I have never thought of that before. And my guess is, the people listening are going, "I never thought of that either". So that's why I like that book. Bruce: Orbiting the Giant Hairball, which is back there on my bookshelf, is a book written by the guy who was the creative director for Hallmark Cards. And he's the one who took Hallmark Cards from just having the plain, sappy greeting cards, to all those little wacky cards. And cards that talk to different groups, and different people and different interested. And the entire book is about moving forward towards being the ultimate manifestation of who you are. And why you matter. While bureaucracy, entropy, all the other forces try to drag you back. Accept even though those are big words, by the title of the book, Orbiting the Giant Hairball, you can tell that he doesn't take it seriously. And so he's talking all the time about Why you matter. Why Earth matters. Why music matters. Why you need to express who you are. And it's just really an inspirational and a wonderful, wonderful book. Mike: I love it. Thank you so much for sharing your brilliance with us, Bruce. I know you and I just recently got to spend a little time together. And being around you, your energy, your spirit, your brilliance is always awesome. So thank you. Bruce: Wow. Thank you. Mike: Absolutely. And for everyone listening, remember you can join us on Facebook at our discussion group. So it's The Respect Podcast Discussion Group and really dive into your favorite parts that were shared today by Bruce. Insights maybe to check those books out. But let us know what you loved. That's on the Facebook discussion group for The Respect Podcast. Mike: Thank you for joining us for this episode of The Respect Podcast. Which was sponsored by The Date Safe Project at datesafeproject.org. And remember you can always find me at mikespeaks.com. PART 3 OF 3 ENDS [00:30:55]
Derwyn has an extensive background in software development and was co-founder of Jama Software. Currently he manages product strategy, development and market position to help Talkoot grow and share their numerous strengths as a product. He tells us how he got into product strategy, his experience as events manager at Outside magazine and his thoughts on how branding might evolve in the next few years. Facebook Twitter Instagram The Outdoor Biz Podcast Support the show Please give us a rating and review HERE Show Notes First Exposure to the Outdoors I feel very connected to the outdoors. I grew up in Santa Fe New Mexico. My dad was a huge advocate for backpacking and we went backpacking all the time. I mean we had a VW Bus and we rode out into the wilds of Santa Fe or up into Colorado. Then I was on the search and rescue team when I was in college going to St. John's College. I have skied my entire life hitchhiking up every single weekend to go skiing. Things we talked about Outside Magazine Mtn Hardwear Butron Doc Martens adidas Advice, tips What I'm seeing is that the outdoor industry or brands and retailers are looking to technology in order to stay current and move faster. And there's not only an understanding of technology that you can bring to the table but there's practices and workflows that software has figured out. I'm a big proponent of the Agile software development methodology that that exists. I did this in my talk a little bit, I talked about how those concepts can really be applied to organizations dealing you know brand and or retail. And I would say anyone looking to get into the outdoor industry, if someone is passionate about the outdoors now is a great time. If you're in the technology sector working on some you know, some software company that sells to other you know server brands, now is a great time because your expertise in the technology world is really needed greatly in the outdoor industry as well. So I think it's a great opportunity for people to move around. Other Outdoor Activities Surfing Sailing Swimming Cyclocross Mtn Biking Favorite Books Orbiting the Giant Hairball by Gordon McKenzie Creativity Inc. by Ed Catmull Hitchhiker's Guide to the galaxy by Douglas Adams Best Gear Purchase under $100 Beanies Connect with Derwyn LinkedIn Website Instagram Twitter
Derwyn has an extensive background in software development and was co-founder of Jama Software. Currently he manages product strategy, development and market position to help Talkoot grow and share their numerous strengths as a product. Derwyn tells us how he got into product strategy, his experience as events manger at Outside magazine and his thoughts on how branding might evolve in the next few years. Facebook Twitter Instagram The Outdoor Biz Podcast Support the show Please give us a rating and review HERE Show Notes Derwyn has an extensive background in software development and was co-founder of Jama Software. Currently he manages product strategy, development and market position to help Talkoot grow and share their numerous strengths as a product. He tells us how he got into product strategy, his experience as events manager at Outside magazine and his thoughts on how branding might evolve in the next few years. First Exposure to the Outdoors I feel very connected to the outdoors. I grew up in Santa Fe New Mexico. My dad was a huge advocate for backpacking and we went backpacking all the time. I mean we had a VW Bus and we rode out into the wilds of Santa Fe or up into Colorado. Then I was on the search and rescue team when I was in college going to St. John's College. I have skied my entire life hitchhiking up every single weekend to go skiing. Things we talked about Outside Magazine Mtn Hardwear Butron Doc Martens adidas Advice, tips What I'm seeing is that the outdoor industry or brands and retailers are looking to technology in order to stay current and move faster. And there's not only an understanding of technology that you can bring to the table but there's practices and workflows that software has figured out. I'm a big proponent of the Agile software development methodology that that exists. I did this in my talk a little bit, I talked about how those concepts can really be applied to organizations dealing you know brand and or retail. And I would say anyone looking to get into the outdoor industry, if someone is passionate about the outdoors now is a great time. If you're in the technology sector working on some you know, some software company that sells to other you know server brands, now is a great time because your expertise in the technology world is really needed greatly in the outdoor industry as well. So I think it's a great opportunity for people to move around. Other Outdoor Activities Surfing Sailing Swimming Cyclocross Mtn Biking Favorite Books Orbiting the Giant Hairball by Gordon McKenzie Creativity Inc. by Ed Catmull Hitchhiker's Guide to the galaxy by Douglas Adams Best Gear Purchase under $100 Beanies Connect with Derwyn LinkedIn Blog Instagram Twitter
How do we build and nurture a relationship with a Person we can’t see, touch, hear, smell, or taste? We’re told the goal of the Christian life is a close relationship with Jesus, but how do we do that without the benefit of our senses? In this fifth podcast in our month-long series focusing on the supernatural, we explore the mechanics of our relationship with Jesus—how we can lean into every day, natural, and normal ways of growing a mutual and deepening friendship with him. We do this by exploring seven foundational behaviors that artists must learn to grow their creativity—understanding how Jesus modeled these behaviors, with a pioneering ministry leader from the U.K., our friend Jonny Baker. Have you joined the Pigs? We're a group of friends ready to go all in with Jesus--to live a life that's “free indeed” because we’re wholly dependent on him. Join us for exclusive behind-the-scenes insights, opportunities to make your voice matter, prayer support, and connections to other Pigs inside our private Facebook group. Join Here- https://www.mylifetree.com/pratj-member-sign-up/ Related Articles and Resources: Bonus: Interview with a pastor about what the Bible has to do with community- https://soundcloud.com/paying-ridiculous-attention-to-jesus/what-the-bible-has-to-do-with-community Jesus-Centered Planner 2018- https://www.mylifetree.com/2018-jesus-centered-planner/ The Jesus Centered Life, by Rick Lawrence- https://www.mylifetree.com/shop/the-jesus-centered-life/ The Jesus-Centered Bible- https://www.mylifetree.com/jesus-centered-bible-shop-page/ (Article) How I learned to hear Jesus' voice- https://www.mylifetree.com/how-i-learned-to-hear-jesus/ The Creative Stance, by Various Authors- https://www.amazon.com/Creative-Stance-Bob-Roberta-Smith/dp/0993156312/ref=sr_1_1?ie=UTF8&qid=1509123036&sr=8-1&keywords=The+Creative+Stance Orbiting the Giant Hairball, by Gordon MacKenzie- https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835/ref=sr_1_1?ie=UTF8&qid=1509123321&sr=8-1&keywords=orbiting+the+giant+hairball Teach Yourself to Think, by Edward DeBono- https://www.amazon.com/Teach-Yourself-Think-EDWARD-BONO/dp/0241257506/ref=sr_1_fkmr0_4?ie=UTF8&qid=1509123495&sr=8-4-fkmr0&keywords=How+to+Teach+People+to+Think+Edward+DeBono
Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Crafting stories with clear intent How to help people buy into your stories Actively producing stories and getting them into your workflow Authentic storytelling How to generate and share authentic stories, and how to scale and measure their success Story shopping: identifying stories in real time Resources Christoph's blog, Authenticstorytelling.net Christoph on Twitter, @CTrappe “Get Real: Telling Authentic Stories for Long-term Success,” by Christoph Trappe "The trouble with Dr. Google," featured on KevinMD.com “Orbiting the Giant Hairball,” by Gordon MacKenzie "The Hero's Journey," by Joseph Campbell Simon Sinek “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Join the Blue Clique as we discuss The Spiritual Symbolism in the movie, 'Lucy' as well as a discussion on the whimsical and inspirational book, "Orbiting the Giant Hairball. We will explore how creative types can escape the gravitational pull of the Status quo, and hold on to your creative essence. How can you prevent creating your own hairballs as you embark on your own business.
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