Campaign Middle East - Podcasts

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap's learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and about how a Virtual Mall worked and when we will see similar experiences returned.

Campaign's editor Austyn Allison is joined by Snap's senior director of global creative strategy Jeff Miller and French visual artist Cyril Lancelin to talk about Cyril's partnership with Snap to create an interactive installation called Connections at Expo2020, which has an augmented reality element, and find out how AR can boost art and business alike.

Campaign's editor Austyn Allison is joined by best-selling author Malcolm Gladwell giving his views on staying creative through the years, new trends in media, technology, multiculturalism and the importance of personality in historical events.

Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign's editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.

In this episode, Campaign's editor Austyn Allison is joined by MBC Media Solutions' head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people's consumption habits and what the future holds for broadcasters and brands.

In this episode, Campaign's editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.

In this episode, Campaign's editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

In this episode, Campaign's editor Austyn Allison is joined by Facebook MENA's head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.

In this episode, Campaign's editor Austyn Allison is joined by Snapchat's Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

In this episode, Campaign's editor Austyn Allison is joined by Facebook's Liliane Assaf, Product Marketing Manager MENA and Mansour Salameh, Retail & e-comm Industry Partner MENA, to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA region.