Podcasts about ipg mediabrands

What is the practical case for combining CMPs and DSAR automation under a single technical solution or software provider? What do DPOs and CPOs struggle the most with when implementing effective privacy programs? Which Privacy Tech features are overvalued or undervalued? Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space. Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, he ran data privacy and consumer identity products at Salesforce, including the rollout of their industry-leading GDPR solution set. Prior to Krux, Max was a Product Manager at IPG Mediabrands, where he was responsible for multiple successful advertising measurement products. Max holds a BS in Chinese Literature from the University of Colorado. References: Maxwell Anderson on LinkedIn Max Anderson, The liability in your privacy program: incomplete opt-out compliance (Ketch) GPC: Global Privacy Control Max Anderson, Dirty Data, Broken AI—The hidden threat derailing your competitive edge (Ketch) Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration's impact on the regulatory landscape (Masters of Privacy) Monica Meiterman-Rodriguez: automation, data minimization and comparative law in DSRs (Masters of Privacy) Sergio Maldonado, Some takeaways from PEPR'24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)  

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban's second extension (yes, it has been extended yet again), tariff's trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts retail media spend negotiations, otherwise known as joint business planning (JBP), as well as what's to blame for retail media's executive dysfunction.

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio 35 de ReloAd, conversé con Juan José Cañón, Gaming Lead para la Región Andina en IPG Mediabrands. Hablamos sobre cómo formatos como la Kings League están transformando la relación entre los deportes, las plataformas digitales y las marcas. Exploramos también un novedoso concepto que seguro dará de qué hablar: el sportainment. Radio PRODU se encuentra en RadioPRODU.com

With the Super Bowl once again showcasing the power of premium ad inventory, sports advertising is evolving rapidly. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how technology is reshaping monetisation strategies with industry experts Scott Young (Co-Founder, Transmit) and Jamie Dorfman (SVP Media Innovation, MediaHub). Transmit's recent report with MAGNA as part of IPG Mediabrands provides game changing data on the significance of in-game advertising as sports transitions to more digital streaming. Read the report here. Key Points:- How the traditional ad model is changing in the streaming era- Why the data says fans are more receptive to in-game advertising - How ads can be disruptive in a beneficial way - Why European markets need to adopt in-game advertising amidst stagnating media rights values- How technology is enabling dynamic ad insertions for brands into the most impactful momentsTransmit is a market leading technology platform that maximises the revenue of the world's most valuable streamed content. Their software allows streaming platforms and broadcasters to optimise monetisation by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. You can meet them at SportsPro New York on March 20-21 or learn more at https://transmit.live/

Welcome to an audio-led edition of Unmade. Today's episode of the Unmade podcast features the fourth stop on our Compass tour, when we visited Perth. Plus, further down, bad news on the economy tanks the Unmade Index.You should be at next year's Compass. If you've been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Taxing the platforms, shaking Perth out of creative complacency, and the ‘b******t' about what it really takesThe fourth stop on Unmade's end of year Compass tour took the team to Perth, for an entertaining panel featuring five veterans of the WA media and marketing scene.Clive Bingwa became MD of Nine Perth six years ago after a media agency career including 303 and IPG Mediabrands. Steve Harris is CEO of Perth's biggest agency, The Brand Agency, as well as being a board director of the Chamber of Commerce & Industry of WA and of Fremantle Football Club. Taryn Hare is Executive Manager, Brand and Customer Strategy at Bankwest and was previously at 303, and part of the Brand Agency team that launched Bunnings Warehouse into the UK. Meg Coffey is the Founder of State of Social and managing director of digital marketing agency Coffey & Tea. And Amber Martin is the cofounder of the Hypnosis creative agency after stints at Wieden + Kennedy in London, and Host in Singapore.The conversation ranged from the lessons to be learned from the elites sidelining Donald Trump to what it really takes to succeed in the industry, and the barriers that creates for mothers.The lessons of the US electionOn Trump, Harris - who traveled to the US to watch the election unfold - argued that the media failed to capture some of the nuance. “Trump is grossly misrepresented by the Australian media. I think it's a sport to show the 10-second sound bite where he said something and not show the 30 seconds or the 60 seconds around that. And so I think everyone missed it.”Hare observed: “The fact that someone with that history is leading the free world is because Harris and her team potentially underestimated the needs of common people and campaigned on things that weren't that relevant Listening and truly understanding customers and what they need is the real lesson here.”Coffey argued that poor media literacy contributed to the result. She said: “I think media literacy has never been more important, and I think that we've lost track of that.”Whi is Google getting a free pass?The debate moved to the topic of Australia's relationship with social media. Harris pointed out that the negative impacts of social media only moved up the news agenda once Meta had decided to stop paying publishers.He said: “If you look at the big media war on social media, particularly the big major media companies, it wasn't really an issue until Facebook stopped paying under the Media Bargaining Code. When they were taking several hundred million dollars from Facebook, then it was okay. Well, it wasn't okay, but it wasn't an issue.”Harris suggested that Google is getting preferential treatment in news coverage of the social damage it contributes to because it still gives money to publishers. He said: “I'm not a big fan of Facebook for a range of reasons, but I just think it's worth noting everything you read is about Facebook. Google's getting a free reign because Google maybe still pays the money towards the media bargaining code.”He added: “Why don't these companies pay their fair share of tax? We wouldn't need a media bargaining code if they paid proper tax and they were structured correctly.”Raising the bar on creativityThe dual themes of the economic slowdown and the level of advertising creativity in the Perth market came together after Hare nominated raising the bar as a key topic that needs to be discussed. She said: “The issue that I talk about a lot is how we raise the creative quality in a market like Perth, where there are so many forces working against us.“It's very small. There are lots of businesses here that are the sole business in their vertical. They don't have to try as hard.”Harris agreed: “I think Perth is very comfortable. It's been easy to make money. It doesn't matter if you're selling coffee, selling cars, building homes, selling real estate, whatever you do in Perth in the last 15 years, it's an easy, easy economy.“And we've become a bit lazy.”The painful truth about finding career successMeanwhile Harris nominated his own unspoken conversation: “I don't think honest conversations are had about what it takes to be really, really successful. Everyone sits around and talks about your doona day, your mental health day, your right to disconnect.“And it's all b******t. If you want to be really, really successful, you don't see any Olympic gold medal winner saying, ‘I didn't train because I wanted a doona day'.“If you want to be really, really successful, you're going to have to make sacrifices, you're going to have to work harder than other people, it's going to hurt, it's going to be painful. There are things that aren't going to be nice but you'll get to be really, really successful. And I just don't think those conversations are had in any sense because they're just politically incorrect and everyone shies away from them.”Bingwa, agreed, saying” It's a tough industry, it's very competitive and there are no short cuts.”Amber Martin took a different tack, arguing that the industry loses women who become mothers. She said: “An important conversation that we need to have is around how hard this industry can be though when you're a woman and you have a baby and you try and come back into this industry, which does expect you to work really, really hard to reap the rewards.”She went on: “In our industry we're not seeing very many women at the top despite them making up the bulk of this industry that we work in, and I wonder if that's because we have this culture of ‘you have to work really hard to reap the rewards' which I agree with, but what does that look like? Is that about presenteeism, is that about being in the office all the time? What can we do to make that an easier transition for women once they've had children?“It's just too hard to have work-life balance and come back and work in a job like this. “I get a lot of satisfaction out of my baby, but I get a hell of a lot of satisfaction out of working in advertising as well. I don't want to give it up, but gosh, it's hard.”Slowing economy drags on Unmade IndexThe Unmade Index sank by nearly a full percentage point yesterday as the market digested implications of new numbers indicating slumping gross domestic product growth.Advertising spend is disproportionately affected by economic performance, and the Unmade Index fell more badly than the wider ASX All Ordinaries which lost 0.3%Nine fell back below a $2bn market capitalisation after losing 0.8%. Southern Cross Austereo had the worst day on the index, losing 3.7%.ARN Media moved in the other direction, improving by 3.6%Time to leave you to your Thursday.Today's podcast was edited by Abe's Audio. (Special thanks to Team Abe's for cleaning up what was poor audio recorded at the venue.)We'll be back with more tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio led edition of Unmade. Today, we talk to the newly arrived regional CEO of media mix modelling firm Mutinex, Mat Baxter, along with one of its cofounders, Henry Innis.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade's six-state Compass event in November;* Weekly member-only content;* Access to our paywalled archives - everything gets locked down after two months;* Your own copy of Media Unmade‘I wouldn't call it ego; I'd call it highly opinionated': Mutinex founder Henry Innis on working with Mat Baxter In the nearly two decades I've been covering the Australian media and marketing beat, perhaps the biggest trouble magnet has been Mat Baxter. For a journalist writing about an industry where people complain that executives lack the personality and substance they used to, trouble magnet is a positive, by the way.Baxter was one of a trio who irritated the establishment by blowing up the orthodoxy around media planning with the creation of Naked Communications.He then raced up within the big agency world as chief strategy officer at Mediacom. It was a time when the agency won lots of business as Baxter worked alongside the giant collared (and giant egoed) Toby Jenner, who these days is global CEO of Wavemaker.The pairing of the two big personalities only lasted 18 months before Baxter moved over to UM where he repeated the trick of turning the agency into a business-winning machine, working for IPG Mediabrands boss Henry Tajer.When Tajer was promoted to global boss, Baxter joined the entourage. He moved to a global role in New York, and when Tajer's time running IPG quickly blew up, Baxter moved upwards, as global CEO of Initiative.He then went on to take charge of IPG's agency Huge, where his efforts to reengineer it became one of the foci of Michael farmer's book Madison Avenue makeover.Since Baxter announced his return to Australia, the industry has been keen to know what he would do next, with the possibility of him joining Mutinex in the frame for many weeks before it became official.Unmade first featured Mutinex in an episode of The Unmakers two years ago. At that point cofounders Henry Innis and Matt Farrugia had not long evolved to talking about themselves as a software-as-a-service platform, rather than a consultancy or agency. And they were still called Mutiny before a name change forced by a collision of global ambitions and trademark considerations.Since then, the company has grown to a six figure valuation, and you wouldn't bet against it becoming a billion dollar unicorn if it stays on track. They are mostly describing themselves as Mutinex Growth OS, as they position themselves as the operating system, or dashboard, of media mix modelling.Notably in today's podcast conversation, featuring Baxter and Innis, Baxter uses the Growth OS brand far more than he does the name Mutinex. (Another rebrand in prospect?)After this month's announcement of Baxter as CEO for APAC, the single question that came up most in industry gossip was whether there is room for the egos of Baxter and Innis in the same organisation. They tackled that question during the podcast conversation.Innis argues that in a high growth organisation, it's possible to channel that dynamic outwards. Baxter says his role is to act as a “whisperer” to Innis and Farrugia.Since Baxter's appointment, the duo have been accused of hubris. In an interview with Media Week, Innis declared “There will be no other tech company shipping product as quickly as us within six months,” adding: “Good luck to anybody else.”In their B&T chat Innis compared his relationship with Baxter to that of Facebook founder Mark Zuckerberg with the executive who commercialised the platform, Sheryl Sandberg.For those covering the industry, the unfiltered, opinionated nature of Innis and Baxter's personalities is no bad thing - not least when the digital supply chain is so murky. Asked whether Baxter is ready to be a cop on the beat, the first part of his answer: “Of course.”Take a listen.When Unmade first talked to Mutinex:Index drops further below 500Having dropped below 500 points for the first time on Tuesday - meaning a halving of the value of Australia's media and marketing businesses over the last two-and-a-bit years - the Unmade Index lost some more ground yesterday, dropping another 0.65% to 495.1 points.Southern Cross Austereo had the worst of it, losing nearly 5% as the market contemplates a slow radio advertising market, the flatering ARN Media takeover bid and an alternative propsal from Australian Community Media looking to bring it into the local newspaper market. The only stock to rise yesterday was Domain, up 1.4% Today's podcast was edited by the excellent people at Abe's Audio.Time to leave you to your Thursday. We'll be back with more tomorrow. With Nine's CEO on the precipice, News Corp restructuring and ACM proprietor Antony Catalano in the hunt for Southern Cross Austereo, there's a lot happening in media this week.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade. Today we've an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives; * Your own copy of Media UnmadeBen Gunn and Nathan Powell on Fabulate's five year push into the technology of influencer marketingA noticeable trend in adland is that nobody is making it big by starting another media company or advertising agency.However, those working inside the legacy players have been perfectly placed to understand the problems of brands and publishers, and work out how to solve them. The technology based solutions have the ability to scale globally in a way that media offerings and agencies do not.Recent examples include media mix modelling platform Mutinex, started by WPP staffers Henry Innis and Matt Farrugia; micro influencer platform Tribe started by then 2Day FM presenter Jules Lund, and retail media platform Zitcha, which span out of media agency Hatched.A further example which deserves a higher profile is Fabulate, whose founders include former Nine staffers Ben Gunn and Nathan Powell, along with Toby Kennett. Today's podcast focuses on the Fabulate story.Five years on, Fabulate barely counts as a start up any more. It employs more than 50 staff and manages campaigns to the value of millions of dollars. In the conversation, chief revenue officer Gunn and content and strategy boss Powell are cagier about revealing the platform's own direct revenue, but they drop some hints.In March, Fabulate was named best influencer marketing technology service by AiMCO (the Australian Influencer Marketing Council).With its roots in text-based branded content, Fabulate is now deeply in the short form video influencer space, including TikTok, Instagram Reels and YouTube. The platform connects influencers to brands and manages workflow for marketing campaigns. It is also planning to gear up around LinkedIn influencers.Along with being integrated into IPG Mediabrands's Kinesso social offering, Fabulate is working with almost all Australia's influencer agencies, as well as major PR agencies including Edelman.The wide ranging conversation - which is part of Unmade's ongoing The Unmakers series - covers Fabulate's first five years, an overview of the fast changing influencer sector, and insights into where the company goes next.Previous episodes of The Unmakers:Unmade Index flat as TV networks look upThe Unmade Index battled itself into equilibrium on Wednesday, with broad falls across most of the list counterbalanced by improvements from Nine and Seven West Media.With the index moving up by just 0.2 points to 546.1, Nine did much of the heavy lifting, rising by 1.3%, while Seven was up 2.5%.Meanwhile Ooh Media, IVE Group, ARN Media and Southern Cross Austereo all slumped.Today's podcast was edited by Abe's Audio, the people to talk to about voiceovers, editing and production.Time to leave you to your Thursday.We'll be taking a one-day publishing break tomorrow.I'm in Sydney today at the Australian Associational of National Advertisers Reset conference (one question I'm considering: is the “growth” theme of the event in keeping with the mood music around sustainability? Your thoughts please.)And tomorrow afternoon I'm jumping on QF1 to London for Advertising Week Europe. It looks as though the upgrade gods have not smiled upon me. Saturday's Best of the Week will be brought to you from deep in the bowels of the cheap seats.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Agencias de medios: Retos y oportunidades con IPG MediaBrands Entrevistado: Carlos Rojas, CEO de de IPGMediaBrands En este capítulo de Oye.Cracks nos sumergiremos en el mundo de las agencias de medios con un experto en este tema Carlos Rojas, CEO de IPG MediaBrands. ¡Descubre los retos que enfrentan en la era digital y las oportunidades innovadoras que están aprovechando para transformar la industria! #Publicidad #MarketingDigital #Innovación #IPGMediabrands #AgenciasDeMedios --- Send in a voice message: https://podcasters.spotify.com/pod/show/el-economista/message

IPG Media Brands ha sido reconocida como una de las mejores empresas para trabajar en el país, ocupando el puesto número 11 en el ranking Great Place To Work®. En el segmento de El Gran Musical conversamos con Juan José García, Gerente General de la compañía.

 The AirAsia Media Playbook: Integrating Travel Experiences About The Guest: Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads). Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and Wavemaker before AirAsia. Timestamps: 00:00 - 03:40 Cold Opening, Sponsor Message, Guest Intro 03:41 - 05:51 The Evolution of Marketing: A Marketer's Journey from Traditional to Digital 05.52 - 07:32 Shifting Skills for Modern Marketers: From Fragmented to Integrated Experts 07:33 - 09:52 A Two-Pronged Approach to Strategic Planning and Inventory Monetization 09:53 - 11:20 First-Party Data Monetization: Leveraging Brand Ecosystems for Partnerships 11:21 - 14:25 Redefining the Travel Experience: Building an Immersive End-to-End Ecosystem 14:26 - 18:34 The Insourcing Trend: Why Brands Are Bringing Marketing In-House 18:35 - 25:54 Redefining Agency Value: From Execution to Consultative Problem-Solving 25:55 - 30:47 AirAsia Move: Redefining Travel as a Seamless End-to-End Experience 30:48 - 36:45 Redefining Travel Marketing: Working with Endemic and Non-Endemic Brands 36:46 - 40:30 First-Party Data and Ad Tech: Building Seamless Customer Experiences 40:31 - 41:51 Marketing Campaigns that Inspired Mahek 41:52 - 43:00 Why Mahek Admires Amazon's Business Model 43:01 - 44.53 Marketers who Inspired Mahek 44.54 - 47:26 Mahek Shah's Book Recommendations 47:27 - 50:36 Dynamic Digital Out-of-Home: AirAsia's Campaign to sell 7 Million Tickets 50:38 - 53:30 Advice to a Marketing Student at University Key takeaways from this conversation Marketing has evolved significantly, shifting from traditional offline methods to a digital landscape that's constantly changing. Modern marketers need to be multifaceted, integrating data, digital, and technology skills to deliver cohesive customer experiences. Brands are insourcing marketing tasks like media buying and content creation for faster turnaround times, better brand custodianship, and cost savings. Agencies must redefine their value proposition, moving from execution to strategic consultative partnerships that solve business problems. AirAsia's "Super App" vision is to provide a seamless end-to-end travel experience, from booking flights and hotels to local transportation. The Super App ecosystem allows AirAsia to monetize its assets through retail media and partnerships with endemic (travel-related) and non-endemic brands. First-party data and ad tech solutions enable AirAsia to target audiences on and off its platforms for better conversions. Integrating multiple technology platforms is the future of media, enabling seamless customer experiences across channels. Mahek admires Amazon for its progressive business model and aspires to build a similar media ecosystem. Philip Kotler's work and cultural literature have influenced Mahek's marketing approach. A recent 7 million seat sale campaign leveraged programmatic digital out-of-home advertising for dynamic, real-time targeting. Mahek advises aspiring marketers to understand data, derive actionable insights, and focus on connecting with consumers. Campaigns like Coca-Cola's "Share a Coke" and Dove's diversity campaign have inspired Mahek. A professor who taught her the strategic role of media in marketing has been a significant influence. Addressing business problems, understanding consumer insights, and delivering integrated experiences are key for modern marketers. Watch the full episode on YouTube For Show Notes, visit https://contraminds.com Connect with Mahek: https://www.linkedin.com/in/maheks/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.---Listen to our Identity Architects' Soundtrack PlaylistMore information on InfoSumInfoSum Case Studies---Subscribe to our newsletterFollow us on LinkedInFollow us on Twitter

On this episode of the one-on-one series, host Neil Griffiths is joined by the CEO of IPG Mediabrands, Mark Coad.

PRODU Mercadeo presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio número 12 conversamos con Diego Schreiber, director regional de eCommerce & eRetail Media en Kinesso, la agencia de performance y tecnología de IPG Mediabrands. Abordamos temas como los desafíos del comercio electrónico en la región, el potencial de retail media, la evolución creativa en el mundo digital y comparamos lo que hoy sucede con lo que hasta hace pocos años era considerado producto de la imaginación. Radio PRODU se encuentra en RadioPRODU.com

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce. Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.

TikTok es un universo de posibilidades, bienvenido al tercer episodio de Videocast, el podcast en video de TikTok for Business. Descubre cómo crear la campaña perfecta, aprovechando tendencias y programas que te convierten en un experto en TikTok. Maca conversa con Sunshine Castilleja, Head of Agencies en TikTok México, y Carlos Rojas, CEO de IPG Mediabrands en México. Juntos, exploran estrategias para destacar en las tendencias y herramientas que potenciarán tus campañas.

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world. Today we have a packed episode with news from the healthcare industry. Let's dive in.Integra is set to acquire J&J's Acclarent for $275 million, making them a market leader in ENT procedures. Illumina is divesting its acquisition, Grail, following orders from regulators. Zimvie has received clearance for its spinal fixation system through a collaboration with Brainlab. Crispr Therapeutics and Vertex Pharmaceuticals have developed a sickle cell disease therapy using Crispr technology. Heart device makers are investing in left atrial appendage closure as a potential $6 billion market by 2030. Activist investor Engaged Capital has taken a stake in Nevro.Pfizer is planning to deepen its cost cuts after sales forecasts missed expectations. Vertex Pharmaceuticals is building a case for a non-opioid pain drug. Doctors at the ASH meeting have praised new sickle cell gene therapies. Biotech mergers and acquisitions are picking back up, with Astrazeneca's acquisition of Icosavax being the first large buyout of a vaccine developer since GSK's purchase of Affinivax. Tome Biosciences has debuted with $213 million in funding.Centene attempted to ease concerns about the potential overhaul of the ACA. KKR is reportedly in talks to buy a stake in Cotiviti. Google has revealed new generative AI models for healthcare called MedLM. Cerner is expected to be a growth story for Oracle after this fiscal year. There have been reports of hackers having access to patient information in a cyberattack on a New York hospital.Pfizer's stock price dropped after providing its full-year 2024 guidance. Johnson & Johnson and Genmab released data from a phase III study of their darzalex faspro-based quadruplet therapy. The FDA has created the Genetic Metabolic Diseases Advisory Committee. Biopharma companies are shifting their advertising budgets away from Xplus. South Africa is moving towards greater local biopharmaceutical production.AstraZeneca is set to acquire vaccine maker Icosavax. The FTC has led Sanofi to terminate a drug research deal with Maze Therapeutics. Editas presented its gene therapy for sickle cell disease at the ASH23 conference. Tome Biosciences has debuted with $213 million in funding. Bristol Myers Squibb has paid SystImmune $800 million in a deal involving ADCs. AbbVie's Humira leads ICER's list of "unsupported" price hikes. Pfizer presented new data at the ASH conference.Bristol Myers Squibb has acquired the rights to develop SystImmune's bi-specific ADC. Pfizer's acquisition of Seagen has cleared regulatory hurdles. Sanofi has dropped its acquisition of Maze Therapeutics' Pompe disease drug. AstraZeneca has entered the RSV vaccine market with its purchase of Icosavax. Sino Biological has developed three HEK293 expression-based platforms.The Daily Dive newsletter from Marketing Dive highlights several key stories. Oscar Mayer and Mint Mobile are teaming up for a national campaign called "A Side of Bacon." Frito-Lay is reaffirming its commitment to diverse creators with a new campaign called "My Joy." IPG Mediabrands has struck a deal with Amazon for ad-supported streaming. The newsletter also includes an opinion piece on retail media networks and an upcoming virtual event on generative AI in marketing.The pharmaceutical industry is preparing for upcoming changes and challenges. The cost of medicine is expected to be a major debate point in the 2024 presidential election. Bristol Myers Squibb's Chief Commercial Officer discusses the industry's shifting approach. The article includes sponsored content from AstraZeneca, highlighting their expansion in blood cancer care. The text concludes with links to other resources and press releases.And that's all for today's episode. Stay tuned for more important news from the Pharma and Biotech world. Goodbye!

It's been a year and a half since Dimitri Maex joined IPG Mediabrands' Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people's radar. He's now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he's watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA's initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.Related articles:Omnicom Media Group names Dan Clays EMEA chief executive OMG UK appoints Laura Fenton chief executive The upward talent drain: pressure on juniors as ‘gurus' departCEO James Shoreland departs IPG Mediabrands' Initiative Clare Chapman set to rejoin EssencMediacomX Hosted on Acast. See acast.com/privacy for more information.

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they're supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People. Tim is a seasoned global CEO, a builder of multiple international agency groups, he's built an agency to more than 3,000 staff with 68 offices around the globe, run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands' digital global agency network. Tim has been a speaker at over 250 industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities. In this inspirational conversation, Ian and Tim chat about his rock star marketing career, starting with a fascination with code, growing and selling agencies, and a nomination for the Rockstar CMO Swimming Pool that we can all feel right now. We then wind down the week in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory, shares a cocktail and his 3 i's for understanding your content audience; Inspiration, Implication and Initiation. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Tim Ringel on LinkedIn and bio on the Meet The People website Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Meet The People The Rockstar CMO Swimming Pool Robert's website, that he said he's ashamed of, take a look

In this episode, we talk to Aisha Suleiman, an award-winning diversity and inclusion leader, entrepreneur, and keynote speaker. Her company, The Inclusive Culture, helps organizations thrive by building a sense of community through empowering their employee resource groups and encouraging allyship in the workplace. Recognized as an EMpower 100 Ethnic Minority Future Leader (2020), Aisha has worked with renowned global brands like Amazon and IPG Mediabrands. Aisha is also a member of the Rugby Football League's Inclusion Board. She uses her expertise to support the delivery of its Inclusion, Equality, and Anti-Discrimination plan. In 2022, Aisha launched True White Allies – a ground-breaking film project that shares the stories of historical White anti-racists from as early as the 1700s to inspire increased allyship and action." In this episode, we discuss: Trying it all to find your career focus and how not knowing can set you up for success Advice for immigrants early in their career Getting ahead in your career by looking at things “differently” The benefits of having an entrepreneurial mindset Knowing who you are while still growing in a corporate environment Seeking help with your career growth starts by “making it easy for people to help you” The benefits of having mentors with different backgrounds or industries Connect with Aisha: LinkedIn: https://www.linkedin.com/in/aishasuleiman/ Instagram: https://www.instagram.com/theinclusiveculture/ The Inclusive Culture Website: https://www.theinclusiveculture.com/aishasuleiman Aisha's free guide on how to start ERGs: https://www.theinclusiveculture.com/community Connect with Lola: Facebook Group: https://www.facebook.com/groups/428192995622965 LinkedIn: https://www.linkedin.com/in/lolaaadeyemopm/ Instagram: https://www.instagram.com/immigrantsincorporate/ Apply to be on the podcast: shorturl.at/dnyEO More about Thriving in Intersectionality Podcast: Welcome to the “Thriving in Intersectionality” podcast. A podcast created to help you learn from professionals in the workplace who have multiple intersectional identities; from ethnic minorities, veterans transitioning into the workforce, individuals with disabilities, parents, and so many more. Hosted by Lola Adeyemo, who is the CEO of EQI Mindset and the founder of the nonprofit Immigrants in Corporate Inc, her mission is to work with organizations to build more inclusive workplaces. This podcast was built to amplify the voices of leaders and immigrants in the corporate workplace and to give insights and guidance so people can move past their “barriers” and advance in their professional careers. Through interviews and solo episodes, Lola will examine this global world of work. We hope that you can learn a thing or two from our guests, who have a range of experiences and stories to share. Join Lola as we meet new people who are successfully navigating the corporate space. For more information and additional resources, please visit www.immigrantsincorporate.org and www.eqimindset.com

Sam Olmsted moved to New Orleans to pursue a degree in Management, with concentrations in Entrepreneurship and Finance from Tulane University. He has worked in numerous marketing agencies, including IPG Mediabrands and Momentum Worldwide, creating campaigns for Fortune 500 companies and some of the biggest brands in the world. From there, Sam performed digital marketing for a software startup that sold a no-code application development platform.   Sam is the New Orleans Managing Director at Online Optimism, a nationwide digital marketing agency, where he manages multiple team directors and assists with over 1.5 million in ad spending a year. Sam has been nationally recognized for his leadership, winning Silver in the American Business Awards for excellent management, while also being active on the Board of the American Marketing Association. Under Sam's leadership, Online Optimism won Louisiana Economic Development's Spotlight Louisiana Award for the economic contribution the company provides to the state. Leduc Entertainment is a video production company with offices in New Orleans, Atlanta, and Los Angeles. We help business owners and creatives scale their businesses through video marketing. Using YouTube, Facebook, Instagram, TikTok, LinkedIn, and Twitter, we are able to communicate your message, brand, and product in an engaging way. Your business deserves great videos!

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

On this episode of This Is Woman's Work we're going to talk about how to be an ally. And since about 90% of our listeners are women, I'm talking mostly about WOMEN being allies women. More specifically, how we can be allies to Black women. Because, in my opinion, there isn't a group of women who have the right to demand it more. And I'm so tired of constantly letting them down. I've asked Aisha Suleiman to join me for this necessary conversation, as she's an award-winning diversity and inclusion leader, entrepreneur, and keynote speaker. Her company, The Inclusive Culture, helps organizations build a sense of community by empowering their employee resource groups and encouraging allyship in the workplace. Recognized as an EMpower 100 Ethnic Minority Future Leaders (2020), Aisha has worked with renowned global brands like Amazon and IPG Mediabrands. In 2022, Aisha launched True White Allies – a ground-breaking film project that shares the stories of historical White anti-racists from as early as the 1700s to inspire increased allyship and action. I have a strong belief that we can't make any real, lasting progress as women, if ALL women aren't considered, included, and advocated for. Let's be in action, big and small, public and private, proactively and reactively… in action, together. Being an ally… now THAT is woman's work. To learn more about Aisha and her work go to https://www.theinclusiveculture.com or follow her on IG @IAmAishaSuleiman or on Youtube at https://www.youtube.com/@aishasuleiman Sign up for True White Allies Community: https://truewhiteallies.com/community To learn more about what we are up to outside of this podcast, visit us at NicoleKalil.com. Email

Sinal digital, webrádios, podcast, streaming ... A internet mudou a forma de produzir e consumir áudio. E essa “radiomorfose” continua. Por isso, o último episódio desta série fala sobre as tendências da mídia radiofônica. DESCRIÇÃO - Plataforma de áudios da Igreja Adventista: 7cast.com - “Igreja Adventista lança plataforma de podcasts” (Portal Adventista): link.cpb.com.br/5708df - “Consumo de rádio on-line no Brasil cresce 186% em 2021” (Meio & Mensagem): link.cpb.com.br/914b02 - “Consumo de rádio aumenta com canais diversificados” (Meio & Mensagem): link.cpb.com.br/fa686b - Série especial da Agência Brasil sobre os cem anos do rádio no país: link.cpb.com.br/9636ea - “80% da população ainda ouve rádio, diz pesquisa” (Agência Brasil): link.cpb.com.br/38ceff - “A expansão do áudio digital” (pesquisa do Spotify e da IPG Mediabrands): link.cpb.com.br/737824 - “TV digital deve chegar a 1,6 mil cidades até o fim de 2023” (TV Brasil): link.cpb.com.br/9a16a8 Trilhas utilizadas (YouTube Audio Library) - “Bellissimo” – Doug Maxwell - “Papov” – Yung Logos - “Cover Charge” – TrackTribe - “Sun Machine One” – Loopop - “Roll” – Rick Steel - “Icelandic Arpeggios” - DivKid

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads are on the rise. This Wednesday MarketingBrew's Alyssa Meyers published an article giving an overview of how different publishers and networks are handling the sensitive issue. “Political advertisers, including candidates and advocacy groups, have expressed interest in podcasts, according to several network execs, but not all networks want to play ball. And because the FCC doesn't regulate political ads in podcasting, the rules are left entirely up to platforms and networks.” iHeart, Wondery, and Vox declined to comment on Meyer's story, but those that did gave a wide variety of responses and opinions. Cadence13 has always been open to political ads, for instance. That said, the decision on whether or not to run any particular cause or campaign is left to the individual hosts of Cadence13 original podcasts. Spotify has flipped the switch to allow political ads again, having banned them after accusations of spreading disinformation during the 2020 presidential election. Curiously, both Apple Podcasts and Google Podcasts do not directly mention political advertising in their ad policies.  Due to government regulations, NPR cannot run political ads on terrestrial radio. CEO Gina Garrubbo told MarketingBrew NPR chooses not to run political ads on other platforms. Meyers continues: “Execs from other podcast networks told us they're starting to see increasing interest from political candidates and issue-based organizations, and though they're open to these opportunities, some don't have formal policies in place yet.” Shira Atkins, co-founder and CRO of Wonder Media Network, has taken the approach of allowing political ads but only as part of sponsored content or via baked-in host-read. She says the network has gotten pitches from PACs and candidates, but some have blanched at the idea of handing over creative control to a host instead of running an ad produced by the campaign.  “While political ad dollars aren't flooding the podcast space the way they are CTV, as the industry continues to grow, its political ad policies will likely continue to evolve and solidify, even if they differ across networks.”  If there's one clear consensus in the world of political advertising on podcasts, it's that there currently is no consensus.  Spotify Shares Slip 10% After CEO Says Price Hikes Coming Next Year  Shreya: On Wednesday Denny Jacob, writing for The Wall Street Journal and reposted to MarketWatch, published coverage of the Spotify's Tuesday earnings call. The results were a mixed bag for Spotify. “For its third quarter, Spotify reported 456 million monthly active users, up 20% from a year earlier and above the company's guidance. Paying subscribers, Spotify's most lucrative type of customer, climbed 13% to 195 million, also exceeding the company's expectations, thanks to promotions and household plans.” That said, Spotify also posted a Q3 loss of 195 million dollars. Spotify Premium has cost $9.99 since the service launched in 2011, but CEO Daniel Ek says that'll change some time next year. Spotify shares fell 10% after the announcement.  Podcast companies want to increase diverse content—but say they need better ad budgets to do so Manuela: Time for another article from MarketingBrew's Alyssa Meyers, this one published on Monday. In it, she covers conversations about the podcasting industry stemming from Advertising Week New York and the IAB Podcast Upfront last week.  “Part of the push for more diversity in podcasting is about getting creators from different backgrounds behind the mic in the first place. Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said that podcasting, like other mediums, has a problem with representation, but that there are efforts underway to “course-correct.” Meyers cites the Edison Research's 2022 Infinite Dial to demonstrate that the average makeup of the regular US podcast listeners - 53% men and 59% white, has declined in recent years. She also notes the diverse makeup of podcast hosts is outpacing wider US population statistics, using statistics from The Creators, a study published by Edison Research and Sounds Profitable on June 28th.  Conversations about diversification also raise questions about brand safety.  “During Acast's panel, global head of ad innovation Elli Dimitroulakos said that brand-safety tech can be imperfect as well, because it “has been built by people with preconceived notions or biases.”  Dimitrioulakos provides the example of a retailer avoiding any instance of the word ‘bomb' in an attempt to distance themselves from any content to do with war, but in the process unrelated content like discussions of bomber jackets are caught in the crossfire.  “Or “if I say ‘a bomb lipstick,' I'm not talking about a weapon,” added Brooke DeVard Ozaydinli, host of the Naked Beauty podcast.” Tenderfoot TV co-founder and president Donald Albright says advertisers should be prepared to invest in the industry and support the diversity they want to see in the industry. “Black content is what creates the culture, all culture, so invest in that,” he said. “Put the money in it, and also pay a premium on it. Don't just pay the normal rate, pay extra, because you're reaching a very targeted market that's going to set the trends. That should be more valuable.” New massive Nielsen study finds podcast ads universally boost brand metrics, long ads work. Shreya: On Wednesday Gillian Follett, writing for AdAge, covered a new Nielsen study purported to be the ‘largest ever' study of podcast ads.  “The study, titled “Podcast Ad Effectiveness: Best Practices for Key Industries,” consolidates the findings of 610 separate studies conducted by Nielsen to measure how ads inserted into podcast episodes affected several performance metrics, including brand familiarity, brand affinity and brand awareness. It also measured consumers' intent to search for more information about the brand; purchase something from the brand; or recommend the brand to others.”  The individual studies cover a period of four years and involved over 147,000 respondents, leading to the claim this is the largest ever study of podcasting advertising effectiveness. This claim was made by study commissioner Magna, an investment and intelligence unit of IPG Mediabrands. One notable bit of data is the finding that ads longer than 35 seconds drive better results than shorter creatives. Magna executive VP and managing director of audience intelligence and strategy Brian Hughes suggests this is due in part to the tendency for longer creatives to be tailor-made for podcasting. Shorter ads have a higher likelihood of being repurposed from another medium - such as radio - while longer ads likely have been built with podcasting in mind.  “Additionally, podcast ads largely had the same impact whether they were read by the podcast host or they came from the brand. In fact, custom ads—which typically involve the host sharing their personal experience with the brand, according to Hughes—were generally less effective than those that didn't feature the podcast host. The report points out that “custom content may not be worth the price of creation given it lags in performance.”” It's also worth noting with both the results we've covered and the rest in the article that Nielsen's methodology actually suppresses positive results, in a way. Respondents aren't actually listeners of the podcasts they're being tested with. It then stands to reason that if a result comes back positive in this study, the results are likely even better with an individual podcast's actual audience.  Quick Hits Manuela: Finally, it's time for our semi-regular roundup of articles we've named Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Pocket Casts Mobile Apps Are Now Open Source by Yael Rubinstein for Pocket Casts. This one does what it says on the tin: podcast listening service Pocket Casts announces their decision to make both the iOS and Android versions of their mobile apps open source. SoundExchange wins $9.7 million judgment from Slacker/LiveOne for unpaid music royalties by Kurt Hanson for RainNews. A brief rundown of the background behind the case and its outcome.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads are on the rise. This Wednesday MarketingBrew's Alyssa Meyers published an article giving an overview of how different publishers and networks are handling the sensitive issue. “Political advertisers, including candidates and advocacy groups, have expressed interest in podcasts, according to several network execs, but not all networks want to play ball. And because the FCC doesn't regulate political ads in podcasting, the rules are left entirely up to platforms and networks.” iHeart, Wondery, and Vox declined to comment on Meyer's story, but those that did gave a wide variety of responses and opinions. Cadence13 has always been open to political ads, for instance. That said, the decision on whether or not to run any particular cause or campaign is left to the individual hosts of Cadence13 original podcasts. Spotify has flipped the switch to allow political ads again, having banned them after accusations of spreading disinformation during the 2020 presidential election. Curiously, both Apple Podcasts and Google Podcasts do not directly mention political advertising in their ad policies.  Due to government regulations, NPR cannot run political ads on terrestrial radio. CEO Gina Garrubbo told MarketingBrew NPR chooses not to run political ads on other platforms. Meyers continues: “Execs from other podcast networks told us they're starting to see increasing interest from political candidates and issue-based organizations, and though they're open to these opportunities, some don't have formal policies in place yet.” Shira Atkins, co-founder and CRO of Wonder Media Network, has taken the approach of allowing political ads but only as part of sponsored content or via baked-in host-read. She says the network has gotten pitches from PACs and candidates, but some have blanched at the idea of handing over creative control to a host instead of running an ad produced by the campaign.  “While political ad dollars aren't flooding the podcast space the way they are CTV, as the industry continues to grow, its political ad policies will likely continue to evolve and solidify, even if they differ across networks.”  If there's one clear consensus in the world of political advertising on podcasts, it's that there currently is no consensus.  Spotify Shares Slip 10% After CEO Says Price Hikes Coming Next Year  Shreya: On Wednesday Denny Jacob, writing for The Wall Street Journal and reposted to MarketWatch, published coverage of the Spotify's Tuesday earnings call. The results were a mixed bag for Spotify. “For its third quarter, Spotify reported 456 million monthly active users, up 20% from a year earlier and above the company's guidance. Paying subscribers, Spotify's most lucrative type of customer, climbed 13% to 195 million, also exceeding the company's expectations, thanks to promotions and household plans.” That said, Spotify also posted a Q3 loss of 195 million dollars. Spotify Premium has cost $9.99 since the service launched in 2011, but CEO Daniel Ek says that'll change some time next year. Spotify shares fell 10% after the announcement.  Podcast companies want to increase diverse content—but say they need better ad budgets to do so Manuela: Time for another article from MarketingBrew's Alyssa Meyers, this one published on Monday. In it, she covers conversations about the podcasting industry stemming from Advertising Week New York and the IAB Podcast Upfront last week.  “Part of the push for more diversity in podcasting is about getting creators from different backgrounds behind the mic in the first place. Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said that podcasting, like other mediums, has a problem with representation, but that there are efforts underway to “course-correct.” Meyers cites the Edison Research's 2022 Infinite Dial to demonstrate that the average makeup of the regular US podcast listeners - 53% men and 59% white, has declined in recent years. She also notes the diverse makeup of podcast hosts is outpacing wider US population statistics, using statistics from The Creators, a study published by Edison Research and Sounds Profitable on June 28th.  Conversations about diversification also raise questions about brand safety.  “During Acast's panel, global head of ad innovation Elli Dimitroulakos said that brand-safety tech can be imperfect as well, because it “has been built by people with preconceived notions or biases.”  Dimitrioulakos provides the example of a retailer avoiding any instance of the word ‘bomb' in an attempt to distance themselves from any content to do with war, but in the process unrelated content like discussions of bomber jackets are caught in the crossfire.  “Or “if I say ‘a bomb lipstick,' I'm not talking about a weapon,” added Brooke DeVard Ozaydinli, host of the Naked Beauty podcast.” Tenderfoot TV co-founder and president Donald Albright says advertisers should be prepared to invest in the industry and support the diversity they want to see in the industry. “Black content is what creates the culture, all culture, so invest in that,” he said. “Put the money in it, and also pay a premium on it. Don't just pay the normal rate, pay extra, because you're reaching a very targeted market that's going to set the trends. That should be more valuable.” New massive Nielsen study finds podcast ads universally boost brand metrics, long ads work. Shreya: On Wednesday Gillian Follett, writing for AdAge, covered a new Nielsen study purported to be the ‘largest ever' study of podcast ads.  “The study, titled “Podcast Ad Effectiveness: Best Practices for Key Industries,” consolidates the findings of 610 separate studies conducted by Nielsen to measure how ads inserted into podcast episodes affected several performance metrics, including brand familiarity, brand affinity and brand awareness. It also measured consumers' intent to search for more information about the brand; purchase something from the brand; or recommend the brand to others.”  The individual studies cover a period of four years and involved over 147,000 respondents, leading to the claim this is the largest ever study of podcasting advertising effectiveness. This claim was made by study commissioner Magna, an investment and intelligence unit of IPG Mediabrands. One notable bit of data is the finding that ads longer than 35 seconds drive better results than shorter creatives. Magna executive VP and managing director of audience intelligence and strategy Brian Hughes suggests this is due in part to the tendency for longer creatives to be tailor-made for podcasting. Shorter ads have a higher likelihood of being repurposed from another medium - such as radio - while longer ads likely have been built with podcasting in mind.  “Additionally, podcast ads largely had the same impact whether they were read by the podcast host or they came from the brand. In fact, custom ads—which typically involve the host sharing their personal experience with the brand, according to Hughes—were generally less effective than those that didn't feature the podcast host. The report points out that “custom content may not be worth the price of creation given it lags in performance.”” It's also worth noting with both the results we've covered and the rest in the article that Nielsen's methodology actually suppresses positive results, in a way. Respondents aren't actually listeners of the podcasts they're being tested with. It then stands to reason that if a result comes back positive in this study, the results are likely even better with an individual podcast's actual audience.  Quick Hits Manuela: Finally, it's time for our semi-regular roundup of articles we've named Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Pocket Casts Mobile Apps Are Now Open Source by Yael Rubinstein for Pocket Casts. This one does what it says on the tin: podcast listening service Pocket Casts announces their decision to make both the iOS and Android versions of their mobile apps open source. SoundExchange wins $9.7 million judgment from Slacker/LiveOne for unpaid music royalties by Kurt Hanson for RainNews. A brief rundown of the background behind the case and its outcome.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This episode is sponsored by Magic Mind, the world's first productivity drink. Use code REGARDLESS20 to get 40% off your first subscription or 20% off your first one time purchase. My 40% off code only lasts 10 days, so hurry up. :) We sit down with the EVP and CMO of iHeart Media, Gayle Troberman! Gayle is THE definition of a marketing innovator and visionary. Prior to iHeartMedia and IPG Mediabrands; Gayle was the one of the first female leaders and Chief Creative Officer at Microsoft, where she helped launch the Internet's first startups.REGARDLESS of being a woman AND gay, Gayle shares how she was able to build her network and climb her own ladder in order to get to where she is today. You'll leave this episode understanding the power of climbing your own ladder in the working world, owning your mistakes, and how to "get it right" rather than “to be right."IS THIS EPS FOR ME? This is for you if you're feeling overwhelmed by the corporate world / current job, unsure on how to expand your network, or want to know how to ‘climb your own ladder.'Syllabus Steps: Book: "Good to Great: Why Some Companies Make the Leap... And Other's Don't"Applicable to individual success. Great resource to understand your strengths and areas of weakness. Also, you'll learn who is good for you to team up with (career-wise and personal relationships).BeenThereDoneThat: harnessing the world's best thinkers to solve the world's toughest problems.Interesting resource for leaders, innovators, and thought-provokers.Math & Magic: Stories from the Frontiers of Marketing by Bob PittmanA great career-focused and industry specific podcastSuperhuman: Gayle TrobermanWebsite | LinkedIn + For more information about Regardless, please head to @regardlessthepod and @skylasorkin! Please leave a review, like, and or subscribe! 

Eind 2014 had Coca-Cola de Europese primeur met de eerste programmatic campagne in DOOH. Hierbij waren destijds vier partijen betrokken MyAdbooker en CSDM (SSP en media), Platform161 (DSP) en Cadreon (onderdeel van IPG Mediabrands). De campagne bleef terecht niet onopgemerkt; de pers sprong er bovenop en in 2015 werd de campagne in de categorie ‘Beste Media-innovatie' bekroond met een Amma-award. Nu een kleine acht jaar later, in de tweede aflevering van de podcastserie over 10 jaar MyAdbooker blikken Sebastian Op het Veld (MyAdbooker), Leon Roosendaal (sales) en Léon Liest (toen Cadreon/IPG, nu managing director Matterkind/IPG) onder leiding van Radjen van Wilsem (CEO CSDM) terug op de kerstcampagne van de frisdrankfabrikant. Gesprek over o.a. het enthousiasme bij Coca-Cola, het RTB-protocol, de currency en spendniveaus, de shift van vlaktarief naar CPM en multiplier-evangelisme. Léon Liest: ‘In het voortraject voelde ik me een ontdekkingsreiziger in de digitale wereld. En toen het eenmaal gebeurde… de metro komt aanrijden en de campagne flitst aan. Dat was echt een jongensdroom. Het bewees ook het fysieke, het tastbare, het flexibele, het zichtbare in publieke ruimten van DOOH: nog steeds de absolute USP.'

As part of our My Media Life series, media consultant Arif Durrani interviews Daryl Lee, Global CEO of IPG Mediabrands and President of this year's Cannes Media Lions. As many in the industry prepare to head off to Cannes for the first time in three years, Daryl chats about how creativity is now everybody's business and why you should never lunch alone.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Smithsonian, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate member: Moat.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the HR Leaders podcast, I'm joined by my guest, Jeff Belanger, Global Chief Human Resources Officer at Entera.He has a long history of success in designing and implementing holistic people strategies that supported business priorities at fast-growing organizations. Belanger started his career as a strategy consultant at PwC focused on learning and development and organizational effectiveness, then transitioned in-house to lead the building of HR infrastructures that helped accelerate companies including Pandora Media, IPG/Mediabrands and most recently Semrush and Buildium.We discussed:This episode of the HR Leaders Podcast is brought to you by AceUpAceUp is the premier provider of enterprise-wide and scalable leadership development to create the human-centered, purpose-driven leaders needed to thrive in the new world of work.They work with inspiring companies like LVMH, Ginkgo Bioworks, and Teradyne to build alignment on purpose, drive growth, navigate continuous change, and elevate leadership performance at every level of the organization.Register for AceUp's 2022 Summit today! Use code ACEUP22 for your complimentary registration : https://bit.ly/3lIuGGoHead over to our website to access the resources mentioned in this episode: www.hrleaders.co/podcastEpisode highlights00.00 - Jeff's background and why he views this role as the third attempt at a career07:44 - His transition to HR and his experience in change management09:54 - Think of HR as a department with the most reach and influence to drive success10:58 - How he's benefitted from seeing both sides of the HR stick13:10 - "If people don't see themselves in your organisation, they're not going to join"16:02 - How to retain talent during hyper growth19:49 - The three pillars for thriving during times of hyper-growth22:43 - Why Jeff see's himself as a builder rather than an optimiser27:47 - The biggest people challenges to consider when scaling to IPO30:15 - How instilling a growth mindset in your people can help them overcome change34:39 - Why Jeff thinks it's important to gather perspectives from outside of HR36:56 - What makes Jeff's friends and family think he's a hitmanSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world. In this episode, co-hosts Bryce Hoffman and Marcus Dimbleby are joined by Christian Johansen, CEO of IPG Mediabrands EMEA. Christian is a communications professional with over twenty years of global leadership experience. Together, they discuss organizational transformation, decision making and the importance of listening to diverse voices in the workspace. Other topics include: Diversity without inclusion is delusion Disruptive decision making Creating a Red Team Culture Learn more about IPG Mediabrands EMEA: https://emea.ipgmediabrands.com Connect with Christian: https://www.linkedin.com/in/christiantjohansen/ Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ Want to find out if you're a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment Watch this episode on YouTube: https://www.youtube.com/channel/UCTp4MUtn0b0A763iQn-JayQ Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

Een rasechte contentmaker. Zo kan Robert Doggers wel genoemd worden. Hij bouwde zijn bedrijf Yune in veertien jaar tijd uit tot succesvol video- en contentmarketing bureau en wilde het even helemaal anders gaan doen na de overname door IPG Mediabrands. Hij kwam toch bij zijn vertrouwde metier uit: verhalen vertellen. Met zijn nieuwe onderneming Next Episode zet hij zijn eerste stappen in de wereld van podcasts en het enthousiasme is aanstekelijk. "Ik maak wat ik leuk vind. Het mag groot worden, maar ook klein blijven." Mark en Joris willen er alles over weten. Luister mee, en je krijgt er gratis goede content tips bij!

Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign's editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM's Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still relevant for brands and marketers going into 2022. Listen now to hear their picks!In addition, this episode also marks the last episode of Scott Elchison's marvelous tenure as a host of Floor 9. Please join us in bidding Scott a warm farewell and good wishes! As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including:Infinite Objects is creating a way for NBA Top Shot collectors to display a “video print” of their NFTs [AgAge]AMC, Sony offering NFTs to people who purchase advance Spider-Man tickets [CNBC]Adidas has joined the Bored Ape Yacht Club with its own NFTs [Engadget]Nike teams up with Roblox to create a virtual world called Nikeland [CNBC]Fortnite's new ‘Party Worlds' put the focus firmly on socializing [The Verge]Barbados to become the first sovereign nation with an embassy in the metaverse [CoinDesk]As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook's splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we'd be working and socializing in the metaverse.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what's the best strategy for brands to engage with TikTok's vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions. As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple's announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple's approach towards the fitness markets differs from the likes of Peloton. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week's Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Richard Morris is the CEO of IPG Mediabrands, a global media company founded in 2007, which has over 13,000 employees in over 130 countries. In this podcast, Richard shares the financial and reputational benefits achieved by embedding sustainable practices into a business. He talks about the success he has achieved in IPG Mediabrands by implementing sustainable practices into his operations. Richard also discusses the exciting changes that are underway within the marketing sector, particularly with regards to honest communications and product claims.  

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok's extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe's new Payment Links product, and more.Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi.Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and what conclusions can we draw from this and other agency sell-offs by IPG both in Australia and across the Asia Pacific region?Google and Facebook have each unveiled new initiatives to support Australian news journalism. Google will team up with News Corp to create the Digital News Academy, which they say will provide digital skills training and new opportunities for young journalists. Meanwhile, Facebook launched its $15 million news fund and the expansion of its Facebook News product to Australia. The team wonders whether Google and Facebook are really the savours of news journalism, amid smaller publishers still struggling to strike deals under the News Media and Digital Platforms Mandatory Bargaining Code.Plus, Nine Radio managing director Tom Malone joins Zanda Wilson to reflect back on 18 months or so since Nine took over control of Macquarie Media. Malone speaks about recent radio ratings and why Ben Fordham's commercial appeal is more important than his ratings.

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR's main use cases in marketing today, how marketers can decide if AR is a good fit for their brands, and what marketers can do now to utilize AR experiences to reach consumers, especially those who're on 5G networks. In addition, they also discussed the long-term prospects of AR in marketing as well as answering some questions from the audience. If you're interested in learning more about how to leverage AR to reach the mobile audience of today and tomorrow, this episode is a must-listen!As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglaxb. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

For this week's episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions. An innovator who saw the transformation of the media business to programmatic, Matt has taught and inspired many of us in the industry. Now Matt is guiding individual careers as a head-hunter with the global executive recruiting firm Raines International. In our chat, he talks about the value of human capital in the advertising industry and the challenges that remain in hiring and recruiting talent. He also addresses the challenges of a post Covid workplace and his suggestions on what companies need to do to retain and nurture staff.  

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard's article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok's new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR's expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and what brands can do today to prepare for that future, especially with Snap's AR products. You can watch the Snap Partner Summit keynote here: https://snappartnersummit.com, and learn more about Snap's ad products here: https://forbusiness.snapchat.com. You can find Carolina on Twitter @cvarguelles. After the chat with Carolina, you'll hear this week's MAGNA Minute, where Luke Stillman shares MAGNA's latest forecast on global ad spending. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple's Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new features mean to brands.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features, new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: Tesla removes Bitcoin payment option over energy use concerns [Electrek] TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg]TikTok launching jobs service for Gen Z [Axios] Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators [TechCrunch]MAGNA Minute on the continued growth of podcastingTake part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: Twitter buying Scroll to boost its subscription services [The Verge]YouTube rolling out new feature to make its connected TV ads more shoppable [TechCrunch]Facebook launching its Nextdoor clone [TechCrunch]Boost Mobile’s Unlimited Plus plan now includes free access to K Health’s telemedicine service [The Verge]The value of Dogecoin continues its unbelievable surge [NYT]Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how blockchain is enabling a new paradigm for digital media.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Clubhouse allowing people to tip creators, and Epic’s further integration of Fortnite and Houseparty. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. And here is the Vietnamnese hit meme song that Alan mentioned. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curiosity, for sure, has exploded. We were a test partner, I would say, in 2020, and 2021 is the year that we want to be trusted,” said TikTok’s head of global agency & accounts Khartoon Weiss in the latest episode of the Digiday Podcast. The latest sign of that trust is a three-year deal that TikTok has signed with IPG Mediabrands. The deal marks the second arrangement that the ByteDance-owned company has struck with a major agency holding company this year, following a deal with WPP announced in February. The agency holding company deals signal that TikTok has reached a new crest in its relationships with advertisers and agencies — two groups that may still be figuring out how to use the platform — but are invested in that education. Through IPG Mediabrands’ deal with TikTok, the agency group and platform will hold quarter-long “creator camps” for popular TikTok users to provide feedback on brands’ TikTok strategies and campaigns as a part of a broader program called “creator collective.” “It’s a new initiative that connects brands with forward-thinking and diverse creators who will advise on strategies and best practices, which is what we honestly get asked about most,” Weiss said.

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the acquisition of Locker Room, as well as the new Godzilla vs. Kong NFTs.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting to accept bitcoin as payment, and whether it is a mainstream moment for bitcoin as an alternative currency, or just a marketing stunt for Tesla. Listen now to hear our thoughts!Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

El branded content cada vez está ganando más relevancia dentro del sector. Bien desarrollada, una estrategia de branded content puede dar muchas alegrías a una marca. Por eso, en este capítulo de Advertising Trends by Adevinta hablamos con Alfonso García-Valenzuela, Chief Innovation Officer en IPG MediaBrands, sobre todo lo que debe tener una acción de contenido de marca para triunfar.Si quieres descubrir todos los secretos del éxito del branded content… ¡ponte cómodo y dale al play!

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes HBO Max’s upcoming ad-supported tier and Clubhouse’s new accelerator program.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries should operate, and prognosticate how it will evolve beyond these two vectors over the next few years. As always, we cap it off with some actionable brand takeaways.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes Roblox’s robust IPO, Disney putting NHL games on ESPN+, and Netflix’s new short-form video feed. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to local publishers and regulators in Australia, and how the fallout of this battle will shape the development of the splinternet.Before the main conversation, Adam and Scott talked about the top news of the week, which include Google’s decision to stop using third-party cookies, Twitter Spaces arriving on Android, Instagram’s new Live Room feature, and Square launching its own B2B bank services. If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

A powerful conversation between Kahilla council member, Harriette Cole, and inimitable leader, author, and singer Carla Harris on Carla's inspirational career history and insights into the lessons she's learned personally and professionally over time. Carla Harris is a Vice Chairman, Managing Director, and Senior Client Advisor at Morgan Stanley. She is responsible for increasing client connectivity and penetration to enhance revenue generation across the firm. She formerly headed the Emerging Manager Platform, the equity capital markets effort for the consumer and retail industries, and was responsible for Equity Private Placements. In her 30 year career, Ms. Harris has had extensive industry experiences in the technology, media, retail, telecommunications, transportation, industrial, and healthcare sectors. In August 2013, Carla Harris was appointed by President Barack Obama to chair the National Women's Business Council. For more than a decade, Ms. Harris was a senior member of the equity syndicate desk and executed such transactions as initial public offerings for UPS, Martha Stewart Living Omnimedia, Ariba, Redback, the General Motors sub-IPO of Delphi Automotive, and the $3.2 billion common stock transaction for Immunex Corporation, one of the largest biotechnology common stock transactions in U.S. history. Ms. Harris was named to Fortune Magazine's list of “The 50 Most Powerful Black Executives in Corporate America”, Fortune's Most Influential List, U. S. Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011), Black Enterprise's Top 75 Most Powerful Women in Business (2017), and “Top 75 African Americans on Wall Street”, and to Essence Magazine's list of “The 50 Women Who are Shaping the World”, Ebony's list of the Power 100 and “15 Corporate Women at the Top” and was named “Woman of the Year 2004” by the Harvard Black Men's Forum and in 2011 by the Yale Black Men's Forum. Lifestylist and branding coach Harriette Cole has devoted her career to supporting people as they build their dreams. For 20 years she has coached entertainers, entrepreneurs and business professionals to present their brands effectively, including entertainers Mary J. Blige, Alicia Keys, Erykah Badu, Carl Thomas, JoJo, Neon Hitch, Nico & Vinz and Andra Day; as well as corporate and not-for-profit professionals such as ZenithOptimedia, MoxieInteractive, Digitas, IPG Mediabrands, BET Networks, the National Urban League, Bank of America and Lockheed Martin. For 15 years Cole has written the nationally syndicated advice column, Sense & Sensitivity. She has penned 7 books, including the bestselling Jumping the Broom: The African American Wedding Planner, How to Be, Choosing Truth, and 108 stitches: words we live by. Cole executive produces and hosts a weekly video series, The Root Live: Bring it to the Table, presented by Prudential. Harriette has been a contributor to the Today Show for more than a decade. In 2016 Cole launched an inspirational and educational initiative, DREAMLEAPERS, which is a multi-pronged engagement designed to help people access and activate their dreams. Cole co-executive produced a television special about Prince that was nominated for an NAACP Award. Cole started her career at ESSENCE magazine where she served as Contemporary Living Editor and Fashion Director. She was founding Editorial Director of UPTOWN magazine, editor of American Legacy Woman, and creative director and Editor-in-Chief of EBONY. This podcast was previously recorded in January 2020 for our live community. If you would like to attend live recordings, please reach out to info@kahilla.com

This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as well as clips from our virtual CES show floor tour where we discuss the key trends in digital health, smart home, next-gen mobility, and the tech startup space.If you wish to hear our CES content sessions in full, they are now ready for on-demand replay on this page. (Please note that this page is protected by password. If you work at IPG Mediabrands or work for one of our clients, please reach out to ben@ipglab.com with a request for the password.)You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read our recap of the key trends we saw at this CES. See acast.com/privacy for privacy and opt-out information.

Los primeros estadios vacíos que veíamos parecían sacados de una película de ficción pero, como siempre, la tecnología y la creatividad luchan por intentar devolver ese ambiente tan especial que se respiraba en los estadios de fútbol a esta nueva normalidad. Reflexionamos sobre este deporte en un nuevo Episodio junto a Miguel Ángel Fernández, Director de Marketing de LG; Alfonso (Poncho) García Valenzuela, Chief Innovation Officer en IPG Mediabrands, y Pablo Salinas, Director Creativo en El Ruso de Rocky que interviene por teléfono. Puedes escuchar el Podcast completo en reasonwhy.es/8020

This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss everything from potential monetization paths for social platforms to why clients are quick to embrace them.As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Apple’s new Mac announcements, VF buying street fashion brand Supreme, and Spotify buying podcast ad tech company Megaphone. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporate social responsibility – and says it’s gaining traction “faster than even I imagined”. Now regulators need to quickly deal with data monopolies without getting distracted by sideshows. If they don't, Lowcock fears we may all soon be working for the tech platforms - because nobody else can compete. See omnystudio.com/listener for privacy information.

Andrew Cotter might have had one of the most successful Lockdowns of all time, using his award winning commentary skills to entertain the internet with the help of his Labrador's Mabel and Olive. At 47 he'd had itchy feet, lockdown forced his creative comedic brain into overdrive and a new venture was born. Jim Hytner Global COO of IPG Mediabrands joins in to discuss how to get your ‘lockdown' business idea off the ground. 

Suscríbete a la 💌 NEWSLETTER SEMANAL 💌 en http://filispin.es Para recibir un resumen semanal de las noticias más importantes del sector del marketing, la comunicación y la publicidad. 🛍 Tendencias del e-commmerce según Semrush El análisis reveló que las búsquedas mensuales de "comprar online" se han doblado desde el primer mes de la pandemia, las búsquedas de comida a domicilio se han disparado hasta aumentar un 180% o que el crecimiento interanual medio del tráfico de los sitios de comercio electrónico en la primera mitad de 2020 fue de alrededor del 30%. Muchísimos datos más en el estudio. 👿 TikTok registró identificadores de Android durante 15 meses La aplicación de TikTok aprovechó un fallo de seguridad en móviles Android para recopilar durante 15 meses, hasta noviembre de 2019, datos personales de sus usuarios entre los que se encuentra la dirección MAC. 🆓 Una compañía tuvo expuestos los datos de 235 millones de usuarios de TikTok, Instagram y Youtube Según ha informado en un comunicado la empresa de ciberseguridad Comparitech, Social Data, una compañía que proporciona servicios de web scraping para empresas en redes sociales, ha expuesto en Internet una base de datos con información sobre los perfiles de cerca de 235 millones de usuarios. 🏆 YouTube ha sido nombrada como la plataforma de RRSS más responsable Ha sido después de una auditoría realizada por IPG Mediabrands. Se trata de una Auditoría de Responsabilidad de Medios trimestral que colocó a YouTube en primer lugar, como resultado de cómo respondió a las preocupaciones de seguridad de la marca hace tres años, cuando algunos anunciantes retiraron sus campañas después de descubrir que sus anuncios se publicaban junto con contenido extremista.Twitter quedó en segundo puesta y Linkedin, en tercer lugar. ⛈ Facebook se suma a las críticas por la comisión de la AppStore Facebook se ha unido a Spotify, Match(Tinder) y Epic Games que han criticado a Apple por su política de cobrar una comisión de hasta el 30% de las ventas que se realizan a través de su tienda virtual App Store. La firma de la manzana mantiene el cobro en una iniciativa de Facebook para ayudar a los pequeños negocios. Google sí que aceptó eximir del pago de este porcentaje a esta iniciativa. 🌪 Google se suma a Apple y elimina Fornite de sus tiendas Epic Games acusa a Apple y Google de llevar a cabo prácticas monopolísticas en sus tiendas y contrarias a la competencia en entornos como Android e IOS. La compañía creadora de Fornite actualizó su aplicación para dispositivos Android, añadiendo este mismo método de pago con el que se salta el margen de la tienda de Google. Motivo por el cual la el gigante americano también ha decidido quitar Fortnite de su tienda de aplicaciones, y bajo la misma premisa que Apple. Si una persona te dice que pareces un camello, ignórala. Si te lo dicen dos, empieza a mirarte la espalda en un espejo. 🙃 Blackberry prepara su regreso para el 2021 Volverán en 2021 y aseguran que mantendrán el teclado físico, siendo fiel a ese diseño tan característico e inconfundible. Se sabe que BlackBerry no fabricará por sí misma el nuevo teléfono. sino que será la startup OnwardMobility con FIH Mobile, subsidiaria de Foxconn. El tercer intento para relanzar la marca Blackberry tras los fallidos de 2016 y 2017. ¿Irá la vencida? ⛱ Concienciar sobre el uso de las mascarillas, objetivo de esta campaña gráfica A nosotros nos puede parecer normal, sin embargo, ellos han lanzado esta campaña en Florida donde, a pesar de una elevada incidencia del virus, las autoridades han expresado públicamente que el uso de mascarillas es inútil. Para complementar la campaña de exterior, la marca ha encargado a artistas de arena locales que creen esculturas de arena gigantes con mascarillas en las playas de Lago Mar Beach, St. Petersburg Beach y en Neptune Beach. 😴 La delgada línea entre la genialidad y el error de Ikea La marca sueca ha dado mucho que hablar en Bahréin a raíz de un supuesto error. Mientras en el anuncio en cuestión se podía leer en inglés «Create your perfect night’s sleep» («Crea tu sueño nocturno perfecto»), en árabe este texto estaba traducido como «Lo mismo que está escrito, pero en árabe». Esto provocó que el cartel se hiciera viral y que los medios del país lo sacaran prácticamente en todos los espacios. Ikea solucionó su «despiste» tachando la mala traducción y añadiendo el texto «Esto es lo que sucede cuando uno no duerme lo suficiente. Disfruta de tu sueño perfecto». El debate está servido, ¿error real o genialidad del departamento de marketing de El Corte Inglés? 🍗 KFC Francia reta a encontrar dos trozos de pollo iguales Suena muy raro viniendo de una gran cadena, pero lo cierto es que resaltar el valor artesanal y natural de su producto, la marca ha lanzado una campaña gráfica en la que reta al ojo del espectador a encontrar dos piezas de pollo iguales. Lanzado junto a la agencia Sid Lee, Unalike (Diferente), una campaña de Exterior y Digital en la que cada visual es diferente a los demás. Para la campaña se han creado más de 100 gráficas diferentes en las que retan a los que la vean a encontrar dos trozos de pollo que sean iguales. 😷 Burger King imprime tu pedido en la mascarilla para facilitar la comunicación En Burger King Bélgica se preguntaron: ¿Y si las mascarillas hablaran por ti? Y así es como surge esta divertida acción publicitaria con la que la compañía de comida rápida ha lanzado una colección de mascarillas que incluyen el pedido impreso en la parte frontal. Así, el cajero tendrá la información que necesita para servir la comida sin necesidad de que el cliente diga ni una sola palabra, minimizando el contacto y posibles contagios. 🎥 Cabreiroá se viste de cine La marca gallega de agua mineral va a cambiar las imágenes de sus botellas por carteles de películas emblemáticas de Hollywood en las etiquetas de su formato pet de 50 cl. con tapón sport. 🥴 ¿Cómo sería la vida real si fuera como nuestra conexión a internet? El proveedor de banda ancha en Nueva Zelanda, Chorus, ha llevado a la vida real los clásicos problemas que sufrimos cuando estamos conectados a internet. En la pieza, un personaje llamado Carl experimenta un día con «problemas de red» que le llevan a vivir diferentes situaciones un tanto frustrantes. 💔 Programa dedicado a Ken Robinson Descanse en Paz, genio. Esto es todo por esta semana. Recuerden que en nuestra newsletter tienen los enlaces para poder leer y ampliar todas estas noticias. Pueden suscribirse a través de la web filispin.es y escuchar los podcast desde iVoox o Spotify. Besos, abrazos y gratitudes.

IPG Mediabrands Nederland is de mediaholding van de bureaus UM, Initiative, Reprise, bGenius en Yune, daarbij ondersteunt door inkoopbureau MAGNA en Marketing Sciences. Samenwerken intern, maar ook met klanten is een key component voor het succes van IPG Mediabrands. Nathalie Gumbs, Group Operations Director, vertelt over de cruciale rol die Microsoft Teams speelt in deze samenwerking tussen de verschillende agencies en haar klanten.

Join us for a very special conversation between Nook council member, Harriette Cole, and the inimitable leader, author, and singer Carla Harris that covers Carla's inspirational career history and offers insights into the lessons she's learned personally and professionally over time. Carla Harris is a Vice Chairman, Managing Director, and Senior Client Advisor at Morgan Stanley. She is responsible for increasing client connectivity and penetration to enhance revenue generation across the firm. She formerly headed the Emerging Manager Platform, the equity capital markets effort for the consumer and retail industries, and was responsible for Equity Private Placements. In her 30 year career, Ms. Harris has had extensive industry experiences in the technology, media, retail, telecommunications, transportation, industrial, and healthcare sectors. In August 2013, Carla Harris was appointed by President Barack Obama to chair the National Women's Business Council. For more than a decade, Ms. Harris was a senior member of the equity syndicate desk and executed such transactions as initial public offerings for UPS, Martha Stewart Living Omnimedia, Ariba, Redback, the General Motors sub-IPO of Delphi Automotive, and the $3.2 billion common stock transaction for Immunex Corporation, one of the largest biotechnology common stock transactions in U.S. history. Ms. Harris was named to Fortune Magazine's list of “The 50 Most Powerful Black Executives in Corporate America”, Fortune's Most Influential List, U. S. Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011), Black Enterprise's Top 75 Most Powerful Women in Business (2017), and “Top 75 African Americans on Wall Street”, and to Essence Magazine's list of “The 50 Women Who are Shaping the World”, Ebony's list of the Power 100 and “15 Corporate Women at the Top” and was named “Woman of the Year 2004” by the Harvard Black Men's Forum and in 2011 by the Yale Black Men's Forum. Lifestylist and branding coach Harriette Cole has devoted her career to supporting people as they build their dreams. For 20 years she has coached entertainers, entrepreneurs and business professionals to present their brands effectively, including entertainers Mary J. Blige, Alicia Keys, Erykah Badu, Carl Thomas, JoJo, Neon Hitch, Nico & Vinz and Andra Day; as well as corporate and not-for-profit professionals such as ZenithOptimedia, MoxieInteractive, Digitas, IPG Mediabrands, BET Networks, the National Urban League, Bank of America and Lockheed Martin. For 15 years Cole has written the nationally syndicated advice column, Sense & Sensitivity. She has penned 7 books, including the bestselling Jumping the Broom: The African American Wedding Planner, How to Be, Choosing Truth, and 108 stitches: words we live by. Cole executive produces and hosts a weekly video series, The Root Live: Bring it to the Table, presented by Prudential. Harriette has been a contributor to the Today Show for more than a decade. In 2016 Cole launched an inspirational and educational initiative, DREAMLEAPERS, which is a multi-pronged engagement designed to help people access and activate their dreams. Cole co-executive produced a television special about Prince that was nominated for an NAACP Award. Cole started her career at ESSENCE magazine where she served as Contemporary Living Editor and Fashion Director. She was founding Editorial Director of UPTOWN magazine, editor of American Legacy Woman, and creative director and Editor-in-Chief of EBONY. This podcast was previously recorded in January 2020 and feels as relevant today as it did then.

It won’t be music to some ears but Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks and he’s convinced those that can get their people back in the office, or at least physically interacting as groups beyond Zoom, will have “first mover advantage”. It’s about the industry’s culture breeding creativity, ideas and magic.  See omnystudio.com/policies/listener for privacy information.

How does a company like IPG Mediabrands Malaysia adapt in just 24 hours to the immediate requirements of a lockdown, whilst still enhancing team and client working- and all with kindness, empathy and compassion. IPG Mediabrands Malaysia CEO Bala Pomaleh shares a few insights and reflections from the past few weeks with our Inspire Group Asia CEO James McCulloch Feedback: Any feedback or ideas on how we can make this podcast better please let us know by emailing: info@inspiregroup.co.nz Connect to us online everywhere: Visit our website: https://www.inspiregroup.co.nz/ Facebook page: https://www.facebook.com/inspiregroupnz/ Linkedin page: https://www.linkedin.com/company/inspire-group Instagram page: https://www.instagram.com/inspire_group/   Connect with Bala Pomaleh https://www.linkedin.com/in/bala-pomaleh/

Straight off the back of revealing the acquisition of Red Engine SCC, entrepreneur and creative chairman of McCann Worldgroup Australia, Ben Lilley, joined the Mumbrellacast to discuss his industry homecoming. Lilley discusses his return to McCann as its owner, his long-term acquisition strategy, and whether a creative classic, like 'Dumb Ways To Die', will emerge in the near future.Across the industry, we've seen the loss of the Logies, further job cuts and salary sacrifices at Bauer Media, Southern Cross Austereo, Domain and IPG Mediabrands, and Princess Cruises named the most trusted cruise brand. It's hard to go a week without mentioning the impacts COVID-19 has had, although some organisations (here's looking at you, NRL) are insisting on forging ahead in 2020.The week in ads saw humans hypnotised to believe they are tigers. The team debates the merits of hypnotism and using people in the campaign instead of real tigers - Netflix's Tiger King may have come into play. Plus, is a rugby tackle on the street an act of violence? Industry watchdog Ad Standards has an answer.

Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.For the first interview of the episode, Eileen Kiernan, Global CEO of UM Worldwide, chatted with Norman de Greve, CMO of CVS Health, about how CVS is responding to the global health crisis in the eye of the storm. Together they talked about accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, and everything CVS is doing to protect its employees and customers. Also, whether CVS will have more TP rolls!Later in the episode, Casey Hurbis, CMO of Quicken Loans, was interviewed by Scott Russell, U.S. COO of IPG Mediabrands, on how the financial service company is confidently handling the disruption in sports events and media, dealing with the COVID-19 inquiries, and giving back to the city of Detroit.As usual, we wrap up the episode with some hot takes on the top news stories from this week from co-hosts Adam and Scott. You can find them on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback.Covered News: Google and Apple partner on building COVID-19 Contact-Tracing into Android & iOS [9to5Google]Sling TV ‘Happy Hour’ offers free primetime viewing of 50-plus live channels [Variety]Postmates now delivers essentials from Walgreens, Duane Reade and 7-Eleven [Engadget]YouTube launches a free, DIY tool for businesses in need of short video ads [TechCrunch]Quotes:“Our hope is that the actions that we take today create meaningful, long-lasting relationships with the customers we help.” — Norman de Greve, CMO of CVS Health“Media mix modeling right now is probably the most important thing that we could be looking at” — Casey Hurbis, CMO of Quicken Loans See acast.com/privacy for privacy and opt-out information.

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship. 

Michelle Aragon is the Senior Vice President of Business Solutions at MAGNA Global, the centralized strategic investment and media intelligence unit of IPG Mediabrands. MAGNA Global works closely with agency teams and clients to develop intelligence, investment, and innovation strategies to create a competitive advantage in the market. Throughout her career, she has held managerial and executive roles at companies like MRM/McCann, Factory 360, Constellation Brands, and Poke New York. Michelle earned her Bachelor's degree in Communications, Advertising, and Marketing at the University of Idaho and is an active member of the board for the John A. Reisenbach Foundation.   Michelle joins me today to discuss the unwritten rules of overcoming impostor syndrome and building relationships that she's learned throughout her career. She shares how giving into her limiting beliefs early in her career has impacted her ability to authentically embrace herself and what she had to offer. She shares how she overcame the feelings of impostor syndrome and discusses the importance of focusing on areas you need to grow. We discuss the importance of identifying your personal mission in your life and your career. She also explains why it's critical to be intentional when building relationships and the difference between connecting with people and true stakeholder management.       “Once you're clear on what your mission is, then nothing else matters because that's what you're working toward.” - Michelle Aragon       This week on The Unwritten Rules Podcast:   Michelle's career journey and how her tenacity, resiliency, and focus on building relationships led to her success What the ‘lie of not enough' is and why women leaders need to be mindful of it How her limiting beliefs impacted her ability to authentically embrace who she was, what she had to offer, and her self-value The importance of focusing on the skills you need to grow instead of your deficits The value of identifying your personal mission The difference between connecting with people, building relationships and stakeholder management Why it's critical to be intentional, thoughtful and authentic when building relationships The challenges that many young, professional women face throughout their careers Being a mentor and role model while continuing your journey as a leader     Our Favorite Quotes:   “There's a difference between connecting with people, creating relationships, and actual stakeholder management.” - Michelle Aragon “It's not who you know. It's what those people know about you.” - Michelle Aragon     Connect with Michelle Aragon:   MAGNA Global Michelle Aragon on LinkedIn Michelle Aragon on Twitter Michelle Aragon on Instagram         Writing the Rules of Women Leadership   Thanks for tuning into today's episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don't forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women's leadership, visit our website.   While you're there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No' - a free chapter of my latest book, The Unwritten Rules of Women's Leadership.

This week, radio company Southern Cross Austereo was forced into mass redundancies, with around 90 roles cut from across the business. It has been a tough end to the year for SCA, after posting a warning to its shareholders on the ASX in October noting weak media and advertising markets, but the Mumbrellacast team doesn't [...] The post Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year appeared first on Mumbrella.

หากใครคิดว่าสื่อ Out of Home กำลังเริ่มตาย...ต้องบอกเลยว่าคุณกำลังคิดผิด! เพราะวันนี้ IPG Mediabrands มีเดียเอเจนซีเจ้าดังได้สร้างสรรค์แคมเปญโดยการเลือกใช้สื่อ Serie Pole เพื่อสร้างความเชื่อมั่นและสื่อสารไปยังลูกค้า ด้วยความน่าสนใจเหล่านี้ วันนี้เราจึงได้ไปพูดคุยกับ ดร.ธราภุช จารุวัฒนะ Group CEO ของ IPG Mediabrands Thailand เพื่อเจาะลึกเบื้องลึกเบื้องหลังกลยุทธ์ครั้งนี้ พร้อมอัปเดตสถานการณ์วงการมีเดียเอเจนซีกัน Podcast โดย เพิท พงษ์ปิติ ผาสุขยืด ผู้จัดทำ Ad Addict แขกรับเชิญ: ดร.ธราภุช จารุวัฒนะ Group CEO ของ IPG Mediabrands Thailand

Voor de tweede miniserie van Afrit10 gaan we in gesprek met een aantal Leading Ladies binnen de mediawereld. Sylvie Irzi, COO bij IPG Mediabrands, neemt het woord in deze eerste aflevering. “What you see is what you get” is haar lijfspreuk. Sylvie vertelt ons onder andere meer over de evolutie van programmatic buying, het HR-beleid bij IPG Mediabrands, voice als nieuw medium en de komst van Amazon. Pour la deuxième mini-série d’Afrit10, nous lions conversation avec de grandes dames du monde média. Soit les Leading Ladies dans le secteur. Dans ce premier épisode, Sylvie Irzi, COO chez IPG Mediabrands, prend la parole. Sa devise est ‘What you see is what you get’ et il nous est en effet impossible de dire le contraire. Dans cet épisode, Sylvie nous entretient entre autres sur l’évolution de l’achat programmatique, la gestion RH chez IPG Mediabrands et la venue d’Amazon.

Today we have lifestylist and branding coach, Harriette Cole! For 20 years she has coached entertainers, entrepreneurs and business professionals to present their brands effectively, including entertainers Mary J. Blige, Alicia Keys, Erykah Badu, Carl Thomas, JoJo, Neon Hitch, Nico & Vinz and Andra Day; as well as corporate and not-for-profit professionals such as ZenithOptimedia, MoxieInteractive, Digitas, IPG Mediabrands, BET Networks, the National Urban League, Bank of America and Lockheed Martin

This week we have an invigorating chat with the incredible Heather Einhorn, I was connected to Heather through her spouse and business partner Adam Staffaroni, who you might remember back from EP 46. Heather is a real life female superhero! Among many other achievements (see below), Heather is the co-creator of the wildly popular Lethal Lit podcast. In this episode, we chatted about overcoming the challenges of working in a male-dominated industry, and how the entrepreneurial spirit can be so energizing. About Heather Einhorn: Heather Einhorn Is The Co-founder & CEO of Einhorn's Epic Productions. She is a co-creator and Executive Producer Of Lethal Lit: A Tig Torres Mystery and The Curie Society. Before starting Einhorn’s Epic Productions, Heather was The Director Of Business Strategy at IPG Mediabrands where she managed Strategic Development for The Media Lab. Heather joined Mediabrands From Legendary Pictures where she oversaw branding, publishing, and experiential marketing initiatives - including work with Frank Miller and Guillermo del Toro. Prior to Legendary, Heather was at DC Entertainment where she represented internationally recognized consumer brands including: Batman, Superman, Wonder Woman, and The Justice League. While at DC, Heather managed all marketing activations including San Diego Comic-con and New York Comic Con. Connect with Heather: LethalLitPodcast.com EinhornsEpicProductions.com Socials: @Eintropolis Here’s to Getting Unstuck, Cynthia This week our show is sponsored by Frame it Easy. I found Frame It Easy last year when I was searching for custom framing that was simple and affordable. I had literally searched the “usual suspects” but still felt like I wasn’t finding what I needed and wanted for the right price. Everything was so expensive! As I was searching, I found Frame It Easy, where you can upload your own photo, digital print, or piece of digital art that they then frame for you as well. You can also design your own custom frame for a piece of art already in your home, which is what I have done - TWICE! The support staff was super responsive when I had questions. In fact, I received a call and exchanged emails with them when I had concerns and questions, and was so impressed with how quickly and kindly they resolved my issues - without hassle! Frame It Easy is the best - I now have all these gift ideas and projects that I want to tackle because I found quality, affordable framing that can make them happen. We want you to try Frame It Easy and see how awesome they are for yourselves. So, for our listeners only, you can now try Frame It Easy and receive 10% off your order with the code “GOALMAGIC.” Just go to frameiteasy.com and start your next project! GOAL MAGIC Music Credits

Emily Miethner is a powerhouse. As as the Founder and CEO of FindSpark and MCG Social, an adjunct professor, and an award-winning speaker, FindSpark has produced 250+ career, diversity, and recruitment programs for top employers like NBCUniversal, Yelp, L'Oreal, Grey, Bustle, and IPG Mediabrands and their 30,000+ members. MCG Social, FindSpark's sister agency, provides social media, community, and experiential marketing expertise with a focus on Gen Z and Millennials. 

Welcome back to Floor 9! Once again, the Lab team is starting the new year strong to bring you our insider take on the 2019 CES. As the biggest consumer tech convention on earth, CES showcases the latest trends in innovation and sets the tone for the rest of the year. The Lab team (Scott, Angel, Adam, and Christina) recap what we saw from the show floor and summarize the trends, which includes:5G and 8K are “getting ahead of ourselves”Smart home turns into a full-on platform warA recap on Eureka Park, the section showcasing international startupsEmerging corporate innovation models at this CESApple’s looming non-presence at CESWe laugh about Scott’s delayed realization of Apple’s wordplay on its billboardIn the second half of the episode, we are joined by our brilliant team of LatAm Lab Ambassadors to talk about CES trends through the lens of the LatAm markets. Together, Florencia Crosta (Regional Director of Investments, Intelligence and Innovation for Latinoamerica), Felipe Kopaitic (Regional Digital Director for UL at IPG Mediabrands), and Santiago Garcés (Regional Account Director at IPG Mediabrands) shared their thoughts on attending CES for the first time, contextualizing 5G and voice assistants for the LatAm region, the democratization of healthcare, and how Google may have a strong advantage in the region compared to Apple and Amazon. See acast.com/privacy for privacy and opt-out information.

Het strand van Knokke-Heist bewees deze zomer de perfecte setting te zijn voor een ontspannend gesprek tussen Stéphanie Radochitzki, Digital & Performance Strategy Director bij IPG Mediabrands en Charlotte Van Coevorden, Digital Strategy Manager bij Mediahuis. Met een glas in de hand hadden ze het over het veranderende medialandschap in de complexe digitale wereld van vandaag. Cet été, la plage de Knokke-Heist a fourni le décor parfait pour un tête-à-tête en toute décontraction entre Stéphanie Radochitzki, Digital & Performance Strategy Director chez IPG Mediabrands, et Charlotte Van Coevorden, Digital Strategy Manager chez Mediahuis. Tout en sirotant un verre, elles se sont entretenues au sujet du paysage média changeant dans le monde digital complexe que nous connaissons aujourd’hui.  

About our Guest:   Chad Bennett Chad Bennett is an HR veteran, who previously worked at staffing agency Creative Circle and has worked in-house Human resource for Verizon corporate. He now currently works at IPG Mediabrands on the ad agency side. As a self-described creative when he’s not killing the HR game, Chad loves to create content and has turned his passion into the Abstract Square Podcast, a podcast focusing on different perspectives to which his audience members relate.   Episode Summary The current corporate environment necessitates being ahead of the game, even after you land a job. Sharing tips he has obtained from personal experience and from discussions with HR representatives, Kevin gives listeners ten tips for making sure that you are constantly taking steps to move forward in your career. Chad Bennett (Human resource professional), answers a myriad of questions from our audience, covering topics from salary negotiations to neutral non-job specific skills. If you’ve ever wondered about the hiring process, this episode will ensure you are well-prepared for your next interview.   Insight from this episode: Strategies for amping up your confidence before walking into an interview. Secrets to a company’s behind-the-scenes salary negotiation process. How to utilize altruism to advance in the workplace. Strategies for obtaining recognition from the high-level leaders at your company. How to employ the use of situational questions to master an interview. How to make your resume stand out from the pile.   Quotes from the show: “You do not want to be limited by your current title. Dream bigger.” - Kevin Y. Brown, Episode 130 “What is the difference between a mentor and a sponsor? In short,  mentors advise; sponsors act.” - attributed to Sylvia Ann Hewlett, quoted by Kevin Y Brown, Episode 130 “You want to be present for the higher level conversations that are taking place, because this is what’s going to set you apart and make your life different from most other people.” - Kevin Y. Brown, Episode 130 “I think that it’s important to be the person who seeks alternative ways of thinking, doing, and being to breakthrough current standards in your field.”  - Kevin Y. Brown, Episode 130 “The first thing that everyone needs to do before they walk into that interview is get their confidence level to the highest possible.” - Chad Bennett, Episode 130 “You want to make sure that your resume is able to tell a story when you’re not in the room.” - Chad Bennett, Episode 130 “You have to be able to show that you’re capable of doing whatever it is in this job. And the only way you’re able to do that is by representing your transferable skills.” - Chad Bennett, Episode 130   Resources Mentioned: Phone   Favorite Book:   The Autobiography of Malcolm X: As Told to Alex Haley by Malcolm X, Alex Haley, and Attallah Shabazz     Favorite Quote: “Do you, be you.”   3 keys to Create Your Best Life: Surround yourself with people who have positive energy. Establish a relationship with God, whoever your God is. Be happy. Find happiness.   Stay Connected:   Create Your Life Series:   https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/   Kevin: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001   Chad Bennett: www.linkedin.com/in/bennettchad twitter.com/chadbennett_?lang=en   Abstract Square Podcast: soundcloud.com/abstractsquare itunes.apple.com/us/podcast/abstract-square-podcast/ player.fm/series/2150346 Subscribe to our podcast + download each episode on  itunes, google play, stitcher and www.createyourlifeseries.com/podcast

To Liz Ross, the president and chief executive officer of Periscope, it is vitally important to be able to learn, unlearn and relearn. Those qualities, she says, can lead to success. And Ross has had plenty of success. In her 20 years of experience, she has held leadership positions at IPG Mediabrands, Digitas, Tribal DDB, and roles in business development at Modem Media and J. Walter Thompson, along with working with top brands and even being inducted into the American Advertising Federation Hall of Achievement. In her position she sees technology changing how people view love and how they love – think dating apps – but our humanity keeps our relationships from veering too much into tech, thankfully. Still, she sees opportunity with tech, even if keeping up with the pace of change can seem daunting. “We have to embrace it and understand that change is the constant, not the enemy,” she says, adding that common sense is a powerful tool when navigating change. What drives the staunchly Minnesotan Ross is feeling like she’s doing something that's important, whether it's raising her kids or building an agency or doing work for clients. As a Minnesotan, she also has praise for local company Target, which gives back to the communities it is in. She states that because she wants to make sure that our behaviors as consumers and people mirrors our own values. A “must do” is spending time “outside of your own echo chamber,” meaning that we need to listen and interact outside of our own comfort zones with people that may think differently than we do, which can broaden our understanding and lead to greater empathy. Additionally, and importantly, Ross believes that “you cannot make a mistake” and that it will all lead to living without fear.

Tami Zhu is the general manager of Kika Tech’s U.S. headquarters based in San Jose, CA. A well-regarded media and business executive, Tami has an outstanding global track record across Asia, Europe, and the United States. Before joining Kika, Tami was the GM of an AI and robotics startup in San Francisco, where under her leadership, the company raised over $150M in VC funding, won multiple CES Innovation Awards for two consecutive years and became recognized as a dominant AI player in China. Prior to that, Tami was vice president, and one of the few Asian executives at IPG Mediabrands. At IPG Mediabrands she led the innovations of digital media with the focus in social media advertising. She also led repositioning of the company’s digital media business in China, achieving 90 percent year-over-year growth. Prior to Mediabrands, Tami held various executive positions including vice president at IAC/InterActiveCorp and head of AOL Ventures, where she was ranked the top female Asian executive in the company. Before that, she launched Excite@Home’s international joint ventures in the Netherlands, Australia, and Japan. Tami holds an MBA from MIT Sloan, which eventually propelled her into the entrepreneurial world. Prior to MIT, she was a C++ software engineer on the Borland C++ compiler team upon earning her master’s in computer science from University of California, San Diego. In addition to her advanced degrees, Tamiholds a bachelor of science in information sciences from Beijing University with an emphasis in computational linguistics and Chinese natural language processing. Tami’s worldly experience has influenced her love of language, especially Japanese and Spanish, while also helping her to deeply appreciate the technical nature of computing languages. Tami has been profiled in Travel Channel China, TechCrunch and Forbes. Ms. Zhu has also spoken at the Lawrence Berkeley National Laboratory’s LabTech 2016 Conference, RoboBusiness PitchFire 2016, Stanford University, TiE Conference, 2016, Santa Clara and the SVC Angel Annual Technology Summit 2016, Silicon Valley. http://www.kikatech.com https://twitter.com/KikaKeyboard https://play.google.com/store/apps/details?id=com.qisiemoji.inputmethod&referrer=5 https://itunes.apple.com/us/app/kika-keyboard-emoji-keyboard/id1035199024?mt=8

Te gast deze week is Nathalie Peters, Head of Digital Transformations bij IPG Mediabrands en voorzitter bij IAB Nederland. Het thema: creativiteit in combinatie met technologie. In het gesprek deelt ze haar visie op nieuwe creativiteit, vertelt ze over de digitale transformatie bij IPG en legt ze uit wat IAB Nederland voor de branche betekent. Shownotes te vinden op: podcast.wayneparkerkent.com/nathalie Bij Wayne Parker Kent zijn we op zoek naar nieuw talent! Bekijk de vacatures op: wayneparkerkent.com/jobs/

This is a lecture by Chris Baldwin of Traffic4u and IPG Mediabrands to students of the MARUG at the University of Groningen on April 3, 2017. The topic of the lecture was on the future connected customer. The lecture was about the future of digital and how to build a sustainable digital ecosystem. What will this mean for the future connected customer? And what should businesses, marketers and advertisers be aware of in order to thrive in such a world?

UM Australia has 90 employees and is one of Australia’s five largest media companies. With annual billings in excess of $800m, they produce consistently excellent work for companies including Coca-Cola, McDonald’s, Sony, and Lego. They were recently recognised by BRW as the best place to work in Australia. They’ve also been named Media Agency of the Year and Global Media Agency of the Year for three years running by B&T and Mumbrella. They have a people-centric approach to business, which is evident in one of their slogans: “Agencies don’t win pitches, people do.” Mat Baxter is a highly accomplished CEO in the media industry who is an expert in developing leadership capability and organisational culture that achieves amazing business results. Along with the above awards, Mat has also been awarded the Agency Head of the Year by Campaign magazine. After nearly five years as CEO of UM Australia, Mat has recently moved to New York to take up his promotion as the Global Chief Strategy and Creative Officer of parent company IPG Mediabrands, which is a member of The Interpublic Group of Companies that is listed on the New York Stock Exchange.

UM Australia has 90 employees and is one of Australia’s five largest media companies. With annual billings in excess of $800m, they produce consistently excellent work for companies including Coca-Cola, McDonald’s, Sony, and Lego. They were recently recognised by BRW as the best place to work in Australia. They’ve also been named Media Agency of the Year and Global Media Agency of the Year for three years running by B&T and Mumbrella. They have a people-centric approach to business, which is evident in one of their slogans: “Agencies don’t win pitches, people do.” Mat Baxter is a highly accomplished CEO in the media industry who is an expert in developing leadership capability and organisational culture that achieves amazing business results. Along with the above awards, Mat has also been awarded the Agency Head of the Year by Campaign magazine. After nearly five years as CEO of UM Australia, Mat has recently moved to New York to take up his promotion as the Global Chief Strategy and Creative Officer of parent company IPG Mediabrands, which is a member of The Interpublic Group of Companies that is listed on the New York Stock Exchange.

Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with new business along with the increasing role of data in influencing media decisions and the how media agencies and creative agencies are coming back together with media leading the process and why. https://www.trinityp3.com/2016/09/expanding-role-media-agency-marketing/