Podcasts about ipg mediabrands

Send us a textIn Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.Podcast Breakdown00:00–05:51 Introduction, Personal Insights & Role of Family05:52–11:00 Career Journey & Passion for Healthcare11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands19:00–23:24 Adapting to Change & Building Trust23:25–29:06 Simplifying Healthcare Communication & Innovation29:07–32:08 Embracing Change in Media & Health Tech32:09–End The Future of Health Tech & Empowering Teams

At the heart of every media plan is the need to understand what a consumer wants; wants from your brand, your product, how they want to be spoken to and through what touchpoints.Michael Brown is the UK and EMEA head of research and insight, and a senior managing partner, at IPG Mediabrands.He joined host Jack Benjamin to discuss how his craft of both qualitative and quantitive consumer research is adapting to meet changing needs of CMOs, and how he is integrating AI into his work practice.Brown believes wholeheartedly that the human element is at the core of consumer insights, and he explains why it's important for media companies and brands to continue taking that into account.As part of the conversation, the pair also spoke about key insights trends, including the seeping of politics into social listening online, and what it means for brands who have demonstrated care (or lack thereof) to diversity, equity and inclusion efforts.In addition, Brown addressed how he and his team are handling any uncertainty over Omnicom's forthcoming acquisition of IPG.Highlights:3:14: How demand for research and consumer insight is changing, and the crisis of "information overload" in the age of AI.11:34: Why true insight and storytelling require a "human premium".16:41: How do CMOs take on research?20:44: What's trending right now? Social listening, Reddit, and political controversy.28:24: Are brands shying away from responsible media investment and diversity, equity and inclusion?33:52: Reactions to Omnicom's acquisition of IPG.37:47: Is the social culture of adland changing?Related articles:The ad gap: Why marketers are falling behind consumers, and how to catch up Consumers seeking comfort online more likely to view advertising positivelyUS FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints'---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Welcome to an audio-led update from Unmade. Today we hear a fly-on-the-wall interview with marketing strategist Mat Baxter in which he unloads on premium brands seeking cheap media, and lays out the marketing strategy for his new luxury tattoo skincare brand.It's your last chance to sign up for a paid membership of Unmade and lock in all of the current benefits. Next month, we're going to stop accepting new paying members of Unmade. Instead we'll be offering membership of an expanded Mumbrella Pro as we bring the two brands closer together.All Unmade membership perks will be carried across, including complimentary tickets to REmade, Unlock, and Compass for our annual paying members. These won't be available to anyone else as part of the new Mumbrella Pro membership.Your paid membership also includes exclusive analysis and access to our content archive which goes behind the paywall six weeks after publication.Upgrade now or miss out.Baxter the iconoclastHal Crawford writes:Mat Baxter has launched a luxury tattoo skincare brand. After spending a career in agencies persuading others to do things, the brakes are off and “it's time to put up or shut up.”“We are going to be the client that I always wanted. I wanted a client that didn't want to go to pitch … I wanted a client who cut us in on the success we contributed to without caps or exception … and I wanted a client who, when I was in a meeting and gave a recommendation, they actually took that recommendation.”Baxter says that the Skingraphica brand he is launching (on October 1) is a new category. I spoke with him — for the news story I wrote in Mumbrella — right after his morning gym workout, and he was pumped. The words and numbers flow: tattoos globally are a $6 billion industry, a billion people around the world and one in four Australians sport a tattoo. Baxter discovered there are no scientifically formulated high-end products aimed at the market while he was preparing to receive his first tattoo in the Sydney studio of Swedish maestro Mikael Rämgård. The interesting thing about the venture is Baxter's marketing strategy: 100% out-of-home in terms of brand spend, with a healthy whack of influencer in the form of the world's top tattoo artists. “We recognize we have to engage with the best artists in the world … [of the world's top 10 artists] we're working directly with two of them, and we know the balance.”“There will be no performance marketing … no low-end buys at all. Build a great brand, have great products. Customers will come and find you and buy you. We're not interested in cheap. We want quality.“Above the line, we're going a 100 percent out-of-home. Out-of-home is the last superpower brand channel, in my view, outside of digital.”Baxter, who led strategy for IPG Mediabrands in New York before becoming CEO of Initiative and then Huge, is caustic about the influence of finance on marketing.“ I purposely kept the company private because in my experience, bankers f**k brands. I'm not prepared at this point trying — as a frustrated marketer for years, not being client side, being agency side — I'm not prepared to make brand compromises because of money at this stage.“I want the brand to be looked after and executed and launched in the most pure and uncompromised form possible.”More from Mumbrella…* Clemenger BBDO wins MFA Grand Prix for Samsung campaign* Medibank appoints new chief marketing officer* IAB Australia unites the MMM world for how-to guide* Mumbrella Publish adds Nine's Tory Maguire to lineup* Channel Seven sanctioned for on-air domestic violence jokes* Opinion: Bigger doesn't mean better: How moving to a contractor-led model boosted my bottom lineToday's podcast was edited by Abe's Audio. Tim will be back with Best of the Week iun the morning.Have a great dayHal CrawfordEditorial Director, Mumbrellahcrawford@mumbrella.com.au This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amy's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

What is the practical case for combining CMPs and DSAR automation under a single technical solution or software provider? What do DPOs and CPOs struggle the most with when implementing effective privacy programs? Which Privacy Tech features are overvalued or undervalued? Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space. Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, he ran data privacy and consumer identity products at Salesforce, including the rollout of their industry-leading GDPR solution set. Prior to Krux, Max was a Product Manager at IPG Mediabrands, where he was responsible for multiple successful advertising measurement products. Max holds a BS in Chinese Literature from the University of Colorado. References: Maxwell Anderson on LinkedIn Max Anderson, The liability in your privacy program: incomplete opt-out compliance (Ketch) GPC: Global Privacy Control Max Anderson, Dirty Data, Broken AI—The hidden threat derailing your competitive edge (Ketch) Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration's impact on the regulatory landscape (Masters of Privacy) Monica Meiterman-Rodriguez: automation, data minimization and comparative law in DSRs (Masters of Privacy) Sergio Maldonado, Some takeaways from PEPR'24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)  

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban's second extension (yes, it has been extended yet again), tariff's trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts retail media spend negotiations, otherwise known as joint business planning (JBP), as well as what's to blame for retail media's executive dysfunction.

PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio 35 de ReloAd, conversé con Juan José Cañón, Gaming Lead para la Región Andina en IPG Mediabrands. Hablamos sobre cómo formatos como la Kings League están transformando la relación entre los deportes, las plataformas digitales y las marcas. Exploramos también un novedoso concepto que seguro dará de qué hablar: el sportainment. Radio PRODU se encuentra en RadioPRODU.com

With the Super Bowl once again showcasing the power of premium ad inventory, sports advertising is evolving rapidly. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how technology is reshaping monetisation strategies with industry experts Scott Young (Co-Founder, Transmit) and Jamie Dorfman (SVP Media Innovation, MediaHub). Transmit's recent report with MAGNA as part of IPG Mediabrands provides game changing data on the significance of in-game advertising as sports transitions to more digital streaming. Read the report here. Key Points:- How the traditional ad model is changing in the streaming era- Why the data says fans are more receptive to in-game advertising - How ads can be disruptive in a beneficial way - Why European markets need to adopt in-game advertising amidst stagnating media rights values- How technology is enabling dynamic ad insertions for brands into the most impactful momentsTransmit is a market leading technology platform that maximises the revenue of the world's most valuable streamed content. Their software allows streaming platforms and broadcasters to optimise monetisation by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. You can meet them at SportsPro New York on March 20-21 or learn more at https://transmit.live/

Welcome to an audio-led edition of Unmade. Today's episode of the Unmade podcast features the fourth stop on our Compass tour, when we visited Perth. Plus, further down, bad news on the economy tanks the Unmade Index.You should be at next year's Compass. If you've been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Taxing the platforms, shaking Perth out of creative complacency, and the ‘b******t' about what it really takesThe fourth stop on Unmade's end of year Compass tour took the team to Perth, for an entertaining panel featuring five veterans of the WA media and marketing scene.Clive Bingwa became MD of Nine Perth six years ago after a media agency career including 303 and IPG Mediabrands. Steve Harris is CEO of Perth's biggest agency, The Brand Agency, as well as being a board director of the Chamber of Commerce & Industry of WA and of Fremantle Football Club. Taryn Hare is Executive Manager, Brand and Customer Strategy at Bankwest and was previously at 303, and part of the Brand Agency team that launched Bunnings Warehouse into the UK. Meg Coffey is the Founder of State of Social and managing director of digital marketing agency Coffey & Tea. And Amber Martin is the cofounder of the Hypnosis creative agency after stints at Wieden + Kennedy in London, and Host in Singapore.The conversation ranged from the lessons to be learned from the elites sidelining Donald Trump to what it really takes to succeed in the industry, and the barriers that creates for mothers.The lessons of the US electionOn Trump, Harris - who traveled to the US to watch the election unfold - argued that the media failed to capture some of the nuance. “Trump is grossly misrepresented by the Australian media. I think it's a sport to show the 10-second sound bite where he said something and not show the 30 seconds or the 60 seconds around that. And so I think everyone missed it.”Hare observed: “The fact that someone with that history is leading the free world is because Harris and her team potentially underestimated the needs of common people and campaigned on things that weren't that relevant Listening and truly understanding customers and what they need is the real lesson here.”Coffey argued that poor media literacy contributed to the result. She said: “I think media literacy has never been more important, and I think that we've lost track of that.”Whi is Google getting a free pass?The debate moved to the topic of Australia's relationship with social media. Harris pointed out that the negative impacts of social media only moved up the news agenda once Meta had decided to stop paying publishers.He said: “If you look at the big media war on social media, particularly the big major media companies, it wasn't really an issue until Facebook stopped paying under the Media Bargaining Code. When they were taking several hundred million dollars from Facebook, then it was okay. Well, it wasn't okay, but it wasn't an issue.”Harris suggested that Google is getting preferential treatment in news coverage of the social damage it contributes to because it still gives money to publishers. He said: “I'm not a big fan of Facebook for a range of reasons, but I just think it's worth noting everything you read is about Facebook. Google's getting a free reign because Google maybe still pays the money towards the media bargaining code.”He added: “Why don't these companies pay their fair share of tax? We wouldn't need a media bargaining code if they paid proper tax and they were structured correctly.”Raising the bar on creativityThe dual themes of the economic slowdown and the level of advertising creativity in the Perth market came together after Hare nominated raising the bar as a key topic that needs to be discussed. She said: “The issue that I talk about a lot is how we raise the creative quality in a market like Perth, where there are so many forces working against us.“It's very small. There are lots of businesses here that are the sole business in their vertical. They don't have to try as hard.”Harris agreed: “I think Perth is very comfortable. It's been easy to make money. It doesn't matter if you're selling coffee, selling cars, building homes, selling real estate, whatever you do in Perth in the last 15 years, it's an easy, easy economy.“And we've become a bit lazy.”The painful truth about finding career successMeanwhile Harris nominated his own unspoken conversation: “I don't think honest conversations are had about what it takes to be really, really successful. Everyone sits around and talks about your doona day, your mental health day, your right to disconnect.“And it's all b******t. If you want to be really, really successful, you don't see any Olympic gold medal winner saying, ‘I didn't train because I wanted a doona day'.“If you want to be really, really successful, you're going to have to make sacrifices, you're going to have to work harder than other people, it's going to hurt, it's going to be painful. There are things that aren't going to be nice but you'll get to be really, really successful. And I just don't think those conversations are had in any sense because they're just politically incorrect and everyone shies away from them.”Bingwa, agreed, saying” It's a tough industry, it's very competitive and there are no short cuts.”Amber Martin took a different tack, arguing that the industry loses women who become mothers. She said: “An important conversation that we need to have is around how hard this industry can be though when you're a woman and you have a baby and you try and come back into this industry, which does expect you to work really, really hard to reap the rewards.”She went on: “In our industry we're not seeing very many women at the top despite them making up the bulk of this industry that we work in, and I wonder if that's because we have this culture of ‘you have to work really hard to reap the rewards' which I agree with, but what does that look like? Is that about presenteeism, is that about being in the office all the time? What can we do to make that an easier transition for women once they've had children?“It's just too hard to have work-life balance and come back and work in a job like this. “I get a lot of satisfaction out of my baby, but I get a hell of a lot of satisfaction out of working in advertising as well. I don't want to give it up, but gosh, it's hard.”Slowing economy drags on Unmade IndexThe Unmade Index sank by nearly a full percentage point yesterday as the market digested implications of new numbers indicating slumping gross domestic product growth.Advertising spend is disproportionately affected by economic performance, and the Unmade Index fell more badly than the wider ASX All Ordinaries which lost 0.3%Nine fell back below a $2bn market capitalisation after losing 0.8%. Southern Cross Austereo had the worst day on the index, losing 3.7%.ARN Media moved in the other direction, improving by 3.6%Time to leave you to your Thursday.Today's podcast was edited by Abe's Audio. (Special thanks to Team Abe's for cleaning up what was poor audio recorded at the venue.)We'll be back with more tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio led edition of Unmade. Today, we talk to the newly arrived regional CEO of media mix modelling firm Mutinex, Mat Baxter, along with one of its cofounders, Henry Innis.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade's six-state Compass event in November;* Weekly member-only content;* Access to our paywalled archives - everything gets locked down after two months;* Your own copy of Media Unmade‘I wouldn't call it ego; I'd call it highly opinionated': Mutinex founder Henry Innis on working with Mat Baxter In the nearly two decades I've been covering the Australian media and marketing beat, perhaps the biggest trouble magnet has been Mat Baxter. For a journalist writing about an industry where people complain that executives lack the personality and substance they used to, trouble magnet is a positive, by the way.Baxter was one of a trio who irritated the establishment by blowing up the orthodoxy around media planning with the creation of Naked Communications.He then raced up within the big agency world as chief strategy officer at Mediacom. It was a time when the agency won lots of business as Baxter worked alongside the giant collared (and giant egoed) Toby Jenner, who these days is global CEO of Wavemaker.The pairing of the two big personalities only lasted 18 months before Baxter moved over to UM where he repeated the trick of turning the agency into a business-winning machine, working for IPG Mediabrands boss Henry Tajer.When Tajer was promoted to global boss, Baxter joined the entourage. He moved to a global role in New York, and when Tajer's time running IPG quickly blew up, Baxter moved upwards, as global CEO of Initiative.He then went on to take charge of IPG's agency Huge, where his efforts to reengineer it became one of the foci of Michael farmer's book Madison Avenue makeover.Since Baxter announced his return to Australia, the industry has been keen to know what he would do next, with the possibility of him joining Mutinex in the frame for many weeks before it became official.Unmade first featured Mutinex in an episode of The Unmakers two years ago. At that point cofounders Henry Innis and Matt Farrugia had not long evolved to talking about themselves as a software-as-a-service platform, rather than a consultancy or agency. And they were still called Mutiny before a name change forced by a collision of global ambitions and trademark considerations.Since then, the company has grown to a six figure valuation, and you wouldn't bet against it becoming a billion dollar unicorn if it stays on track. They are mostly describing themselves as Mutinex Growth OS, as they position themselves as the operating system, or dashboard, of media mix modelling.Notably in today's podcast conversation, featuring Baxter and Innis, Baxter uses the Growth OS brand far more than he does the name Mutinex. (Another rebrand in prospect?)After this month's announcement of Baxter as CEO for APAC, the single question that came up most in industry gossip was whether there is room for the egos of Baxter and Innis in the same organisation. They tackled that question during the podcast conversation.Innis argues that in a high growth organisation, it's possible to channel that dynamic outwards. Baxter says his role is to act as a “whisperer” to Innis and Farrugia.Since Baxter's appointment, the duo have been accused of hubris. In an interview with Media Week, Innis declared “There will be no other tech company shipping product as quickly as us within six months,” adding: “Good luck to anybody else.”In their B&T chat Innis compared his relationship with Baxter to that of Facebook founder Mark Zuckerberg with the executive who commercialised the platform, Sheryl Sandberg.For those covering the industry, the unfiltered, opinionated nature of Innis and Baxter's personalities is no bad thing - not least when the digital supply chain is so murky. Asked whether Baxter is ready to be a cop on the beat, the first part of his answer: “Of course.”Take a listen.When Unmade first talked to Mutinex:Index drops further below 500Having dropped below 500 points for the first time on Tuesday - meaning a halving of the value of Australia's media and marketing businesses over the last two-and-a-bit years - the Unmade Index lost some more ground yesterday, dropping another 0.65% to 495.1 points.Southern Cross Austereo had the worst of it, losing nearly 5% as the market contemplates a slow radio advertising market, the flatering ARN Media takeover bid and an alternative propsal from Australian Community Media looking to bring it into the local newspaper market. The only stock to rise yesterday was Domain, up 1.4% Today's podcast was edited by the excellent people at Abe's Audio.Time to leave you to your Thursday. We'll be back with more tomorrow. With Nine's CEO on the precipice, News Corp restructuring and ACM proprietor Antony Catalano in the hunt for Southern Cross Austereo, there's a lot happening in media this week.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade. Today we've an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives; * Your own copy of Media UnmadeBen Gunn and Nathan Powell on Fabulate's five year push into the technology of influencer marketingA noticeable trend in adland is that nobody is making it big by starting another media company or advertising agency.However, those working inside the legacy players have been perfectly placed to understand the problems of brands and publishers, and work out how to solve them. The technology based solutions have the ability to scale globally in a way that media offerings and agencies do not.Recent examples include media mix modelling platform Mutinex, started by WPP staffers Henry Innis and Matt Farrugia; micro influencer platform Tribe started by then 2Day FM presenter Jules Lund, and retail media platform Zitcha, which span out of media agency Hatched.A further example which deserves a higher profile is Fabulate, whose founders include former Nine staffers Ben Gunn and Nathan Powell, along with Toby Kennett. Today's podcast focuses on the Fabulate story.Five years on, Fabulate barely counts as a start up any more. It employs more than 50 staff and manages campaigns to the value of millions of dollars. In the conversation, chief revenue officer Gunn and content and strategy boss Powell are cagier about revealing the platform's own direct revenue, but they drop some hints.In March, Fabulate was named best influencer marketing technology service by AiMCO (the Australian Influencer Marketing Council).With its roots in text-based branded content, Fabulate is now deeply in the short form video influencer space, including TikTok, Instagram Reels and YouTube. The platform connects influencers to brands and manages workflow for marketing campaigns. It is also planning to gear up around LinkedIn influencers.Along with being integrated into IPG Mediabrands's Kinesso social offering, Fabulate is working with almost all Australia's influencer agencies, as well as major PR agencies including Edelman.The wide ranging conversation - which is part of Unmade's ongoing The Unmakers series - covers Fabulate's first five years, an overview of the fast changing influencer sector, and insights into where the company goes next.Previous episodes of The Unmakers:Unmade Index flat as TV networks look upThe Unmade Index battled itself into equilibrium on Wednesday, with broad falls across most of the list counterbalanced by improvements from Nine and Seven West Media.With the index moving up by just 0.2 points to 546.1, Nine did much of the heavy lifting, rising by 1.3%, while Seven was up 2.5%.Meanwhile Ooh Media, IVE Group, ARN Media and Southern Cross Austereo all slumped.Today's podcast was edited by Abe's Audio, the people to talk to about voiceovers, editing and production.Time to leave you to your Thursday.We'll be taking a one-day publishing break tomorrow.I'm in Sydney today at the Australian Associational of National Advertisers Reset conference (one question I'm considering: is the “growth” theme of the event in keeping with the mood music around sustainability? Your thoughts please.)And tomorrow afternoon I'm jumping on QF1 to London for Advertising Week Europe. It looks as though the upgrade gods have not smiled upon me. Saturday's Best of the Week will be brought to you from deep in the bowels of the cheap seats.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Agencias de medios: Retos y oportunidades con IPG MediaBrands Entrevistado: Carlos Rojas, CEO de de IPGMediaBrands En este capítulo de Oye.Cracks nos sumergiremos en el mundo de las agencias de medios con un experto en este tema Carlos Rojas, CEO de IPG MediaBrands. ¡Descubre los retos que enfrentan en la era digital y las oportunidades innovadoras que están aprovechando para transformar la industria! #Publicidad #MarketingDigital #Innovación #IPGMediabrands #AgenciasDeMedios --- Send in a voice message: https://podcasters.spotify.com/pod/show/el-economista/message

IPG Media Brands ha sido reconocida como una de las mejores empresas para trabajar en el país, ocupando el puesto número 11 en el ranking Great Place To Work®. En el segmento de El Gran Musical conversamos con Juan José García, Gerente General de la compañía.

 The AirAsia Media Playbook: Integrating Travel Experiences About The Guest: Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads). Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and Wavemaker before AirAsia. Timestamps: 00:00 - 03:40 Cold Opening, Sponsor Message, Guest Intro 03:41 - 05:51 The Evolution of Marketing: A Marketer's Journey from Traditional to Digital 05.52 - 07:32 Shifting Skills for Modern Marketers: From Fragmented to Integrated Experts 07:33 - 09:52 A Two-Pronged Approach to Strategic Planning and Inventory Monetization 09:53 - 11:20 First-Party Data Monetization: Leveraging Brand Ecosystems for Partnerships 11:21 - 14:25 Redefining the Travel Experience: Building an Immersive End-to-End Ecosystem 14:26 - 18:34 The Insourcing Trend: Why Brands Are Bringing Marketing In-House 18:35 - 25:54 Redefining Agency Value: From Execution to Consultative Problem-Solving 25:55 - 30:47 AirAsia Move: Redefining Travel as a Seamless End-to-End Experience 30:48 - 36:45 Redefining Travel Marketing: Working with Endemic and Non-Endemic Brands 36:46 - 40:30 First-Party Data and Ad Tech: Building Seamless Customer Experiences 40:31 - 41:51 Marketing Campaigns that Inspired Mahek 41:52 - 43:00 Why Mahek Admires Amazon's Business Model 43:01 - 44.53 Marketers who Inspired Mahek 44.54 - 47:26 Mahek Shah's Book Recommendations 47:27 - 50:36 Dynamic Digital Out-of-Home: AirAsia's Campaign to sell 7 Million Tickets 50:38 - 53:30 Advice to a Marketing Student at University Key takeaways from this conversation Marketing has evolved significantly, shifting from traditional offline methods to a digital landscape that's constantly changing. Modern marketers need to be multifaceted, integrating data, digital, and technology skills to deliver cohesive customer experiences. Brands are insourcing marketing tasks like media buying and content creation for faster turnaround times, better brand custodianship, and cost savings. Agencies must redefine their value proposition, moving from execution to strategic consultative partnerships that solve business problems. AirAsia's "Super App" vision is to provide a seamless end-to-end travel experience, from booking flights and hotels to local transportation. The Super App ecosystem allows AirAsia to monetize its assets through retail media and partnerships with endemic (travel-related) and non-endemic brands. First-party data and ad tech solutions enable AirAsia to target audiences on and off its platforms for better conversions. Integrating multiple technology platforms is the future of media, enabling seamless customer experiences across channels. Mahek admires Amazon for its progressive business model and aspires to build a similar media ecosystem. Philip Kotler's work and cultural literature have influenced Mahek's marketing approach. A recent 7 million seat sale campaign leveraged programmatic digital out-of-home advertising for dynamic, real-time targeting. Mahek advises aspiring marketers to understand data, derive actionable insights, and focus on connecting with consumers. Campaigns like Coca-Cola's "Share a Coke" and Dove's diversity campaign have inspired Mahek. A professor who taught her the strategic role of media in marketing has been a significant influence. Addressing business problems, understanding consumer insights, and delivering integrated experiences are key for modern marketers. Watch the full episode on YouTube For Show Notes, visit https://contraminds.com Connect with Mahek: https://www.linkedin.com/in/maheks/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.---Listen to our Identity Architects' Soundtrack PlaylistMore information on InfoSumInfoSum Case Studies---Subscribe to our newsletterFollow us on LinkedInFollow us on Twitter

On this episode of the one-on-one series, host Neil Griffiths is joined by the CEO of IPG Mediabrands, Mark Coad.

PRODU Mercadeo presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el episodio número 12 conversamos con Diego Schreiber, director regional de eCommerce & eRetail Media en Kinesso, la agencia de performance y tecnología de IPG Mediabrands. Abordamos temas como los desafíos del comercio electrónico en la región, el potencial de retail media, la evolución creativa en el mundo digital y comparamos lo que hoy sucede con lo que hasta hace pocos años era considerado producto de la imaginación. Radio PRODU se encuentra en RadioPRODU.com

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce. Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.

TikTok es un universo de posibilidades, bienvenido al tercer episodio de Videocast, el podcast en video de TikTok for Business. Descubre cómo crear la campaña perfecta, aprovechando tendencias y programas que te convierten en un experto en TikTok. Maca conversa con Sunshine Castilleja, Head of Agencies en TikTok México, y Carlos Rojas, CEO de IPG Mediabrands en México. Juntos, exploran estrategias para destacar en las tendencias y herramientas que potenciarán tus campañas.

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world. Today we have a packed episode with news from the healthcare industry. Let's dive in.Integra is set to acquire J&J's Acclarent for $275 million, making them a market leader in ENT procedures. Illumina is divesting its acquisition, Grail, following orders from regulators. Zimvie has received clearance for its spinal fixation system through a collaboration with Brainlab. Crispr Therapeutics and Vertex Pharmaceuticals have developed a sickle cell disease therapy using Crispr technology. Heart device makers are investing in left atrial appendage closure as a potential $6 billion market by 2030. Activist investor Engaged Capital has taken a stake in Nevro.Pfizer is planning to deepen its cost cuts after sales forecasts missed expectations. Vertex Pharmaceuticals is building a case for a non-opioid pain drug. Doctors at the ASH meeting have praised new sickle cell gene therapies. Biotech mergers and acquisitions are picking back up, with Astrazeneca's acquisition of Icosavax being the first large buyout of a vaccine developer since GSK's purchase of Affinivax. Tome Biosciences has debuted with $213 million in funding.Centene attempted to ease concerns about the potential overhaul of the ACA. KKR is reportedly in talks to buy a stake in Cotiviti. Google has revealed new generative AI models for healthcare called MedLM. Cerner is expected to be a growth story for Oracle after this fiscal year. There have been reports of hackers having access to patient information in a cyberattack on a New York hospital.Pfizer's stock price dropped after providing its full-year 2024 guidance. Johnson & Johnson and Genmab released data from a phase III study of their darzalex faspro-based quadruplet therapy. The FDA has created the Genetic Metabolic Diseases Advisory Committee. Biopharma companies are shifting their advertising budgets away from Xplus. South Africa is moving towards greater local biopharmaceutical production.AstraZeneca is set to acquire vaccine maker Icosavax. The FTC has led Sanofi to terminate a drug research deal with Maze Therapeutics. Editas presented its gene therapy for sickle cell disease at the ASH23 conference. Tome Biosciences has debuted with $213 million in funding. Bristol Myers Squibb has paid SystImmune $800 million in a deal involving ADCs. AbbVie's Humira leads ICER's list of "unsupported" price hikes. Pfizer presented new data at the ASH conference.Bristol Myers Squibb has acquired the rights to develop SystImmune's bi-specific ADC. Pfizer's acquisition of Seagen has cleared regulatory hurdles. Sanofi has dropped its acquisition of Maze Therapeutics' Pompe disease drug. AstraZeneca has entered the RSV vaccine market with its purchase of Icosavax. Sino Biological has developed three HEK293 expression-based platforms.The Daily Dive newsletter from Marketing Dive highlights several key stories. Oscar Mayer and Mint Mobile are teaming up for a national campaign called "A Side of Bacon." Frito-Lay is reaffirming its commitment to diverse creators with a new campaign called "My Joy." IPG Mediabrands has struck a deal with Amazon for ad-supported streaming. The newsletter also includes an opinion piece on retail media networks and an upcoming virtual event on generative AI in marketing.The pharmaceutical industry is preparing for upcoming changes and challenges. The cost of medicine is expected to be a major debate point in the 2024 presidential election. Bristol Myers Squibb's Chief Commercial Officer discusses the industry's shifting approach. The article includes sponsored content from AstraZeneca, highlighting their expansion in blood cancer care. The text concludes with links to other resources and press releases.And that's all for today's episode. Stay tuned for more important news from the Pharma and Biotech world. Goodbye!

It's been a year and a half since Dimitri Maex joined IPG Mediabrands' Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people's radar. He's now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he's watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA's initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.Related articles:Omnicom Media Group names Dan Clays EMEA chief executive OMG UK appoints Laura Fenton chief executive The upward talent drain: pressure on juniors as ‘gurus' departCEO James Shoreland departs IPG Mediabrands' Initiative Clare Chapman set to rejoin EssencMediacomX Hosted on Acast. See acast.com/privacy for more information.

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they're supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People. Tim is a seasoned global CEO, a builder of multiple international agency groups, he's built an agency to more than 3,000 staff with 68 offices around the globe, run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands' digital global agency network. Tim has been a speaker at over 250 industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities. In this inspirational conversation, Ian and Tim chat about his rock star marketing career, starting with a fascination with code, growing and selling agencies, and a nomination for the Rockstar CMO Swimming Pool that we can all feel right now. We then wind down the week in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory, shares a cocktail and his 3 i's for understanding your content audience; Inspiration, Implication and Initiation. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Tim Ringel on LinkedIn and bio on the Meet The People website Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Meet The People The Rockstar CMO Swimming Pool Robert's website, that he said he's ashamed of, take a look

In this episode, we talk to Aisha Suleiman, an award-winning diversity and inclusion leader, entrepreneur, and keynote speaker. Her company, The Inclusive Culture, helps organizations thrive by building a sense of community through empowering their employee resource groups and encouraging allyship in the workplace. Recognized as an EMpower 100 Ethnic Minority Future Leader (2020), Aisha has worked with renowned global brands like Amazon and IPG Mediabrands. Aisha is also a member of the Rugby Football League's Inclusion Board. She uses her expertise to support the delivery of its Inclusion, Equality, and Anti-Discrimination plan. In 2022, Aisha launched True White Allies – a ground-breaking film project that shares the stories of historical White anti-racists from as early as the 1700s to inspire increased allyship and action." In this episode, we discuss: Trying it all to find your career focus and how not knowing can set you up for success Advice for immigrants early in their career Getting ahead in your career by looking at things “differently” The benefits of having an entrepreneurial mindset Knowing who you are while still growing in a corporate environment Seeking help with your career growth starts by “making it easy for people to help you” The benefits of having mentors with different backgrounds or industries Connect with Aisha: LinkedIn: https://www.linkedin.com/in/aishasuleiman/ Instagram: https://www.instagram.com/theinclusiveculture/ The Inclusive Culture Website: https://www.theinclusiveculture.com/aishasuleiman Aisha's free guide on how to start ERGs: https://www.theinclusiveculture.com/community Connect with Lola: Facebook Group: https://www.facebook.com/groups/428192995622965 LinkedIn: https://www.linkedin.com/in/lolaaadeyemopm/ Instagram: https://www.instagram.com/immigrantsincorporate/ Apply to be on the podcast: shorturl.at/dnyEO More about Thriving in Intersectionality Podcast: Welcome to the “Thriving in Intersectionality” podcast. A podcast created to help you learn from professionals in the workplace who have multiple intersectional identities; from ethnic minorities, veterans transitioning into the workforce, individuals with disabilities, parents, and so many more. Hosted by Lola Adeyemo, who is the CEO of EQI Mindset and the founder of the nonprofit Immigrants in Corporate Inc, her mission is to work with organizations to build more inclusive workplaces. This podcast was built to amplify the voices of leaders and immigrants in the corporate workplace and to give insights and guidance so people can move past their “barriers” and advance in their professional careers. Through interviews and solo episodes, Lola will examine this global world of work. We hope that you can learn a thing or two from our guests, who have a range of experiences and stories to share. Join Lola as we meet new people who are successfully navigating the corporate space. For more information and additional resources, please visit www.immigrantsincorporate.org and www.eqimindset.com

Sam Olmsted moved to New Orleans to pursue a degree in Management, with concentrations in Entrepreneurship and Finance from Tulane University. He has worked in numerous marketing agencies, including IPG Mediabrands and Momentum Worldwide, creating campaigns for Fortune 500 companies and some of the biggest brands in the world. From there, Sam performed digital marketing for a software startup that sold a no-code application development platform.   Sam is the New Orleans Managing Director at Online Optimism, a nationwide digital marketing agency, where he manages multiple team directors and assists with over 1.5 million in ad spending a year. Sam has been nationally recognized for his leadership, winning Silver in the American Business Awards for excellent management, while also being active on the Board of the American Marketing Association. Under Sam's leadership, Online Optimism won Louisiana Economic Development's Spotlight Louisiana Award for the economic contribution the company provides to the state. Leduc Entertainment is a video production company with offices in New Orleans, Atlanta, and Los Angeles. We help business owners and creatives scale their businesses through video marketing. Using YouTube, Facebook, Instagram, TikTok, LinkedIn, and Twitter, we are able to communicate your message, brand, and product in an engaging way. Your business deserves great videos!

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

On this episode of This Is Woman's Work we're going to talk about how to be an ally. And since about 90% of our listeners are women, I'm talking mostly about WOMEN being allies women. More specifically, how we can be allies to Black women. Because, in my opinion, there isn't a group of women who have the right to demand it more. And I'm so tired of constantly letting them down. I've asked Aisha Suleiman to join me for this necessary conversation, as she's an award-winning diversity and inclusion leader, entrepreneur, and keynote speaker. Her company, The Inclusive Culture, helps organizations build a sense of community by empowering their employee resource groups and encouraging allyship in the workplace. Recognized as an EMpower 100 Ethnic Minority Future Leaders (2020), Aisha has worked with renowned global brands like Amazon and IPG Mediabrands. In 2022, Aisha launched True White Allies – a ground-breaking film project that shares the stories of historical White anti-racists from as early as the 1700s to inspire increased allyship and action. I have a strong belief that we can't make any real, lasting progress as women, if ALL women aren't considered, included, and advocated for. Let's be in action, big and small, public and private, proactively and reactively… in action, together. Being an ally… now THAT is woman's work. To learn more about Aisha and her work go to https://www.theinclusiveculture.com or follow her on IG @IAmAishaSuleiman or on Youtube at https://www.youtube.com/@aishasuleiman Sign up for True White Allies Community: https://truewhiteallies.com/community To learn more about what we are up to outside of this podcast, visit us at NicoleKalil.com. Email

Sinal digital, webrádios, podcast, streaming ... A internet mudou a forma de produzir e consumir áudio. E essa “radiomorfose” continua. Por isso, o último episódio desta série fala sobre as tendências da mídia radiofônica. DESCRIÇÃO - Plataforma de áudios da Igreja Adventista: 7cast.com - “Igreja Adventista lança plataforma de podcasts” (Portal Adventista): link.cpb.com.br/5708df - “Consumo de rádio on-line no Brasil cresce 186% em 2021” (Meio & Mensagem): link.cpb.com.br/914b02 - “Consumo de rádio aumenta com canais diversificados” (Meio & Mensagem): link.cpb.com.br/fa686b - Série especial da Agência Brasil sobre os cem anos do rádio no país: link.cpb.com.br/9636ea - “80% da população ainda ouve rádio, diz pesquisa” (Agência Brasil): link.cpb.com.br/38ceff - “A expansão do áudio digital” (pesquisa do Spotify e da IPG Mediabrands): link.cpb.com.br/737824 - “TV digital deve chegar a 1,6 mil cidades até o fim de 2023” (TV Brasil): link.cpb.com.br/9a16a8 Trilhas utilizadas (YouTube Audio Library) - “Bellissimo” – Doug Maxwell - “Papov” – Yung Logos - “Cover Charge” – TrackTribe - “Sun Machine One” – Loopop - “Roll” – Rick Steel - “Icelandic Arpeggios” - DivKid

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads are on the rise. This Wednesday MarketingBrew's Alyssa Meyers published an article giving an overview of how different publishers and networks are handling the sensitive issue. “Political advertisers, including candidates and advocacy groups, have expressed interest in podcasts, according to several network execs, but not all networks want to play ball. And because the FCC doesn't regulate political ads in podcasting, the rules are left entirely up to platforms and networks.” iHeart, Wondery, and Vox declined to comment on Meyer's story, but those that did gave a wide variety of responses and opinions. Cadence13 has always been open to political ads, for instance. That said, the decision on whether or not to run any particular cause or campaign is left to the individual hosts of Cadence13 original podcasts. Spotify has flipped the switch to allow political ads again, having banned them after accusations of spreading disinformation during the 2020 presidential election. Curiously, both Apple Podcasts and Google Podcasts do not directly mention political advertising in their ad policies.  Due to government regulations, NPR cannot run political ads on terrestrial radio. CEO Gina Garrubbo told MarketingBrew NPR chooses not to run political ads on other platforms. Meyers continues: “Execs from other podcast networks told us they're starting to see increasing interest from political candidates and issue-based organizations, and though they're open to these opportunities, some don't have formal policies in place yet.” Shira Atkins, co-founder and CRO of Wonder Media Network, has taken the approach of allowing political ads but only as part of sponsored content or via baked-in host-read. She says the network has gotten pitches from PACs and candidates, but some have blanched at the idea of handing over creative control to a host instead of running an ad produced by the campaign.  “While political ad dollars aren't flooding the podcast space the way they are CTV, as the industry continues to grow, its political ad policies will likely continue to evolve and solidify, even if they differ across networks.”  If there's one clear consensus in the world of political advertising on podcasts, it's that there currently is no consensus.  Spotify Shares Slip 10% After CEO Says Price Hikes Coming Next Year  Shreya: On Wednesday Denny Jacob, writing for The Wall Street Journal and reposted to MarketWatch, published coverage of the Spotify's Tuesday earnings call. The results were a mixed bag for Spotify. “For its third quarter, Spotify reported 456 million monthly active users, up 20% from a year earlier and above the company's guidance. Paying subscribers, Spotify's most lucrative type of customer, climbed 13% to 195 million, also exceeding the company's expectations, thanks to promotions and household plans.” That said, Spotify also posted a Q3 loss of 195 million dollars. Spotify Premium has cost $9.99 since the service launched in 2011, but CEO Daniel Ek says that'll change some time next year. Spotify shares fell 10% after the announcement.  Podcast companies want to increase diverse content—but say they need better ad budgets to do so Manuela: Time for another article from MarketingBrew's Alyssa Meyers, this one published on Monday. In it, she covers conversations about the podcasting industry stemming from Advertising Week New York and the IAB Podcast Upfront last week.  “Part of the push for more diversity in podcasting is about getting creators from different backgrounds behind the mic in the first place. Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said that podcasting, like other mediums, has a problem with representation, but that there are efforts underway to “course-correct.” Meyers cites the Edison Research's 2022 Infinite Dial to demonstrate that the average makeup of the regular US podcast listeners - 53% men and 59% white, has declined in recent years. She also notes the diverse makeup of podcast hosts is outpacing wider US population statistics, using statistics from The Creators, a study published by Edison Research and Sounds Profitable on June 28th.  Conversations about diversification also raise questions about brand safety.  “During Acast's panel, global head of ad innovation Elli Dimitroulakos said that brand-safety tech can be imperfect as well, because it “has been built by people with preconceived notions or biases.”  Dimitrioulakos provides the example of a retailer avoiding any instance of the word ‘bomb' in an attempt to distance themselves from any content to do with war, but in the process unrelated content like discussions of bomber jackets are caught in the crossfire.  “Or “if I say ‘a bomb lipstick,' I'm not talking about a weapon,” added Brooke DeVard Ozaydinli, host of the Naked Beauty podcast.” Tenderfoot TV co-founder and president Donald Albright says advertisers should be prepared to invest in the industry and support the diversity they want to see in the industry. “Black content is what creates the culture, all culture, so invest in that,” he said. “Put the money in it, and also pay a premium on it. Don't just pay the normal rate, pay extra, because you're reaching a very targeted market that's going to set the trends. That should be more valuable.” New massive Nielsen study finds podcast ads universally boost brand metrics, long ads work. Shreya: On Wednesday Gillian Follett, writing for AdAge, covered a new Nielsen study purported to be the ‘largest ever' study of podcast ads.  “The study, titled “Podcast Ad Effectiveness: Best Practices for Key Industries,” consolidates the findings of 610 separate studies conducted by Nielsen to measure how ads inserted into podcast episodes affected several performance metrics, including brand familiarity, brand affinity and brand awareness. It also measured consumers' intent to search for more information about the brand; purchase something from the brand; or recommend the brand to others.”  The individual studies cover a period of four years and involved over 147,000 respondents, leading to the claim this is the largest ever study of podcasting advertising effectiveness. This claim was made by study commissioner Magna, an investment and intelligence unit of IPG Mediabrands. One notable bit of data is the finding that ads longer than 35 seconds drive better results than shorter creatives. Magna executive VP and managing director of audience intelligence and strategy Brian Hughes suggests this is due in part to the tendency for longer creatives to be tailor-made for podcasting. Shorter ads have a higher likelihood of being repurposed from another medium - such as radio - while longer ads likely have been built with podcasting in mind.  “Additionally, podcast ads largely had the same impact whether they were read by the podcast host or they came from the brand. In fact, custom ads—which typically involve the host sharing their personal experience with the brand, according to Hughes—were generally less effective than those that didn't feature the podcast host. The report points out that “custom content may not be worth the price of creation given it lags in performance.”” It's also worth noting with both the results we've covered and the rest in the article that Nielsen's methodology actually suppresses positive results, in a way. Respondents aren't actually listeners of the podcasts they're being tested with. It then stands to reason that if a result comes back positive in this study, the results are likely even better with an individual podcast's actual audience.  Quick Hits Manuela: Finally, it's time for our semi-regular roundup of articles we've named Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Pocket Casts Mobile Apps Are Now Open Source by Yael Rubinstein for Pocket Casts. This one does what it says on the tin: podcast listening service Pocket Casts announces their decision to make both the iOS and Android versions of their mobile apps open source. SoundExchange wins $9.7 million judgment from Slacker/LiveOne for unpaid music royalties by Kurt Hanson for RainNews. A brief rundown of the background behind the case and its outcome.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads are on the rise. This Wednesday MarketingBrew's Alyssa Meyers published an article giving an overview of how different publishers and networks are handling the sensitive issue. “Political advertisers, including candidates and advocacy groups, have expressed interest in podcasts, according to several network execs, but not all networks want to play ball. And because the FCC doesn't regulate political ads in podcasting, the rules are left entirely up to platforms and networks.” iHeart, Wondery, and Vox declined to comment on Meyer's story, but those that did gave a wide variety of responses and opinions. Cadence13 has always been open to political ads, for instance. That said, the decision on whether or not to run any particular cause or campaign is left to the individual hosts of Cadence13 original podcasts. Spotify has flipped the switch to allow political ads again, having banned them after accusations of spreading disinformation during the 2020 presidential election. Curiously, both Apple Podcasts and Google Podcasts do not directly mention political advertising in their ad policies.  Due to government regulations, NPR cannot run political ads on terrestrial radio. CEO Gina Garrubbo told MarketingBrew NPR chooses not to run political ads on other platforms. Meyers continues: “Execs from other podcast networks told us they're starting to see increasing interest from political candidates and issue-based organizations, and though they're open to these opportunities, some don't have formal policies in place yet.” Shira Atkins, co-founder and CRO of Wonder Media Network, has taken the approach of allowing political ads but only as part of sponsored content or via baked-in host-read. She says the network has gotten pitches from PACs and candidates, but some have blanched at the idea of handing over creative control to a host instead of running an ad produced by the campaign.  “While political ad dollars aren't flooding the podcast space the way they are CTV, as the industry continues to grow, its political ad policies will likely continue to evolve and solidify, even if they differ across networks.”  If there's one clear consensus in the world of political advertising on podcasts, it's that there currently is no consensus.  Spotify Shares Slip 10% After CEO Says Price Hikes Coming Next Year  Shreya: On Wednesday Denny Jacob, writing for The Wall Street Journal and reposted to MarketWatch, published coverage of the Spotify's Tuesday earnings call. The results were a mixed bag for Spotify. “For its third quarter, Spotify reported 456 million monthly active users, up 20% from a year earlier and above the company's guidance. Paying subscribers, Spotify's most lucrative type of customer, climbed 13% to 195 million, also exceeding the company's expectations, thanks to promotions and household plans.” That said, Spotify also posted a Q3 loss of 195 million dollars. Spotify Premium has cost $9.99 since the service launched in 2011, but CEO Daniel Ek says that'll change some time next year. Spotify shares fell 10% after the announcement.  Podcast companies want to increase diverse content—but say they need better ad budgets to do so Manuela: Time for another article from MarketingBrew's Alyssa Meyers, this one published on Monday. In it, she covers conversations about the podcasting industry stemming from Advertising Week New York and the IAB Podcast Upfront last week.  “Part of the push for more diversity in podcasting is about getting creators from different backgrounds behind the mic in the first place. Conal Byrne, CEO of the iHeartMedia Digital Audio Group, said that podcasting, like other mediums, has a problem with representation, but that there are efforts underway to “course-correct.” Meyers cites the Edison Research's 2022 Infinite Dial to demonstrate that the average makeup of the regular US podcast listeners - 53% men and 59% white, has declined in recent years. She also notes the diverse makeup of podcast hosts is outpacing wider US population statistics, using statistics from The Creators, a study published by Edison Research and Sounds Profitable on June 28th.  Conversations about diversification also raise questions about brand safety.  “During Acast's panel, global head of ad innovation Elli Dimitroulakos said that brand-safety tech can be imperfect as well, because it “has been built by people with preconceived notions or biases.”  Dimitrioulakos provides the example of a retailer avoiding any instance of the word ‘bomb' in an attempt to distance themselves from any content to do with war, but in the process unrelated content like discussions of bomber jackets are caught in the crossfire.  “Or “if I say ‘a bomb lipstick,' I'm not talking about a weapon,” added Brooke DeVard Ozaydinli, host of the Naked Beauty podcast.” Tenderfoot TV co-founder and president Donald Albright says advertisers should be prepared to invest in the industry and support the diversity they want to see in the industry. “Black content is what creates the culture, all culture, so invest in that,” he said. “Put the money in it, and also pay a premium on it. Don't just pay the normal rate, pay extra, because you're reaching a very targeted market that's going to set the trends. That should be more valuable.” New massive Nielsen study finds podcast ads universally boost brand metrics, long ads work. Shreya: On Wednesday Gillian Follett, writing for AdAge, covered a new Nielsen study purported to be the ‘largest ever' study of podcast ads.  “The study, titled “Podcast Ad Effectiveness: Best Practices for Key Industries,” consolidates the findings of 610 separate studies conducted by Nielsen to measure how ads inserted into podcast episodes affected several performance metrics, including brand familiarity, brand affinity and brand awareness. It also measured consumers' intent to search for more information about the brand; purchase something from the brand; or recommend the brand to others.”  The individual studies cover a period of four years and involved over 147,000 respondents, leading to the claim this is the largest ever study of podcasting advertising effectiveness. This claim was made by study commissioner Magna, an investment and intelligence unit of IPG Mediabrands. One notable bit of data is the finding that ads longer than 35 seconds drive better results than shorter creatives. Magna executive VP and managing director of audience intelligence and strategy Brian Hughes suggests this is due in part to the tendency for longer creatives to be tailor-made for podcasting. Shorter ads have a higher likelihood of being repurposed from another medium - such as radio - while longer ads likely have been built with podcasting in mind.  “Additionally, podcast ads largely had the same impact whether they were read by the podcast host or they came from the brand. In fact, custom ads—which typically involve the host sharing their personal experience with the brand, according to Hughes—were generally less effective than those that didn't feature the podcast host. The report points out that “custom content may not be worth the price of creation given it lags in performance.”” It's also worth noting with both the results we've covered and the rest in the article that Nielsen's methodology actually suppresses positive results, in a way. Respondents aren't actually listeners of the podcasts they're being tested with. It then stands to reason that if a result comes back positive in this study, the results are likely even better with an individual podcast's actual audience.  Quick Hits Manuela: Finally, it's time for our semi-regular roundup of articles we've named Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  Pocket Casts Mobile Apps Are Now Open Source by Yael Rubinstein for Pocket Casts. This one does what it says on the tin: podcast listening service Pocket Casts announces their decision to make both the iOS and Android versions of their mobile apps open source. SoundExchange wins $9.7 million judgment from Slacker/LiveOne for unpaid music royalties by Kurt Hanson for RainNews. A brief rundown of the background behind the case and its outcome.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This episode is sponsored by Magic Mind, the world's first productivity drink. Use code REGARDLESS20 to get 40% off your first subscription or 20% off your first one time purchase. My 40% off code only lasts 10 days, so hurry up. :) We sit down with the EVP and CMO of iHeart Media, Gayle Troberman! Gayle is THE definition of a marketing innovator and visionary. Prior to iHeartMedia and IPG Mediabrands; Gayle was the one of the first female leaders and Chief Creative Officer at Microsoft, where she helped launch the Internet's first startups.REGARDLESS of being a woman AND gay, Gayle shares how she was able to build her network and climb her own ladder in order to get to where she is today. You'll leave this episode understanding the power of climbing your own ladder in the working world, owning your mistakes, and how to "get it right" rather than “to be right."IS THIS EPS FOR ME? This is for you if you're feeling overwhelmed by the corporate world / current job, unsure on how to expand your network, or want to know how to ‘climb your own ladder.'Syllabus Steps: Book: "Good to Great: Why Some Companies Make the Leap... And Other's Don't"Applicable to individual success. Great resource to understand your strengths and areas of weakness. Also, you'll learn who is good for you to team up with (career-wise and personal relationships).BeenThereDoneThat: harnessing the world's best thinkers to solve the world's toughest problems.Interesting resource for leaders, innovators, and thought-provokers.Math & Magic: Stories from the Frontiers of Marketing by Bob PittmanA great career-focused and industry specific podcastSuperhuman: Gayle TrobermanWebsite | LinkedIn + For more information about Regardless, please head to @regardlessthepod and @skylasorkin! Please leave a review, like, and or subscribe! 

Eind 2014 had Coca-Cola de Europese primeur met de eerste programmatic campagne in DOOH. Hierbij waren destijds vier partijen betrokken MyAdbooker en CSDM (SSP en media), Platform161 (DSP) en Cadreon (onderdeel van IPG Mediabrands). De campagne bleef terecht niet onopgemerkt; de pers sprong er bovenop en in 2015 werd de campagne in de categorie ‘Beste Media-innovatie' bekroond met een Amma-award. Nu een kleine acht jaar later, in de tweede aflevering van de podcastserie over 10 jaar MyAdbooker blikken Sebastian Op het Veld (MyAdbooker), Leon Roosendaal (sales) en Léon Liest (toen Cadreon/IPG, nu managing director Matterkind/IPG) onder leiding van Radjen van Wilsem (CEO CSDM) terug op de kerstcampagne van de frisdrankfabrikant. Gesprek over o.a. het enthousiasme bij Coca-Cola, het RTB-protocol, de currency en spendniveaus, de shift van vlaktarief naar CPM en multiplier-evangelisme. Léon Liest: ‘In het voortraject voelde ik me een ontdekkingsreiziger in de digitale wereld. En toen het eenmaal gebeurde… de metro komt aanrijden en de campagne flitst aan. Dat was echt een jongensdroom. Het bewees ook het fysieke, het tastbare, het flexibele, het zichtbare in publieke ruimten van DOOH: nog steeds de absolute USP.'

As part of our My Media Life series, media consultant Arif Durrani interviews Daryl Lee, Global CEO of IPG Mediabrands and President of this year's Cannes Media Lions. As many in the industry prepare to head off to Cannes for the first time in three years, Daryl chats about how creativity is now everybody's business and why you should never lunch alone.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Smithsonian, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate member: Moat.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the HR Leaders podcast, I'm joined by my guest, Jeff Belanger, Global Chief Human Resources Officer at Entera.He has a long history of success in designing and implementing holistic people strategies that supported business priorities at fast-growing organizations. Belanger started his career as a strategy consultant at PwC focused on learning and development and organizational effectiveness, then transitioned in-house to lead the building of HR infrastructures that helped accelerate companies including Pandora Media, IPG/Mediabrands and most recently Semrush and Buildium.We discussed:This episode of the HR Leaders Podcast is brought to you by AceUpAceUp is the premier provider of enterprise-wide and scalable leadership development to create the human-centered, purpose-driven leaders needed to thrive in the new world of work.They work with inspiring companies like LVMH, Ginkgo Bioworks, and Teradyne to build alignment on purpose, drive growth, navigate continuous change, and elevate leadership performance at every level of the organization.Register for AceUp's 2022 Summit today! Use code ACEUP22 for your complimentary registration : https://bit.ly/3lIuGGoHead over to our website to access the resources mentioned in this episode: www.hrleaders.co/podcastEpisode highlights00.00 - Jeff's background and why he views this role as the third attempt at a career07:44 - His transition to HR and his experience in change management09:54 - Think of HR as a department with the most reach and influence to drive success10:58 - How he's benefitted from seeing both sides of the HR stick13:10 - "If people don't see themselves in your organisation, they're not going to join"16:02 - How to retain talent during hyper growth19:49 - The three pillars for thriving during times of hyper-growth22:43 - Why Jeff see's himself as a builder rather than an optimiser27:47 - The biggest people challenges to consider when scaling to IPO30:15 - How instilling a growth mindset in your people can help them overcome change34:39 - Why Jeff thinks it's important to gather perspectives from outside of HR36:56 - What makes Jeff's friends and family think he's a hitmanSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Thinking Leader podcast, brought to you by Red Team Thinking. Bad leaders react, good leaders plan, and great leaders think. Each week, Bryce and Marcus bring you actionable ideas and insights that you can use to think more strategically and lead more effectively so that you can better navigate your complex world. In this episode, co-hosts Bryce Hoffman and Marcus Dimbleby are joined by Christian Johansen, CEO of IPG Mediabrands EMEA. Christian is a communications professional with over twenty years of global leadership experience. Together, they discuss organizational transformation, decision making and the importance of listening to diverse voices in the workspace. Other topics include: Diversity without inclusion is delusion Disruptive decision making Creating a Red Team Culture Learn more about IPG Mediabrands EMEA: https://emea.ipgmediabrands.com Connect with Christian: https://www.linkedin.com/in/christiantjohansen/ Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ Want to find out if you're a Red Team Thinker? Want to see if your organization has a Red Team Culture? Click here to take your free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment Watch this episode on YouTube: https://www.youtube.com/channel/UCTp4MUtn0b0A763iQn-JayQ Listen to previous episodes of The Thinking Leader podcast: https://redteamthinking.com/podcasts Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/

Een rasechte contentmaker. Zo kan Robert Doggers wel genoemd worden. Hij bouwde zijn bedrijf Yune in veertien jaar tijd uit tot succesvol video- en contentmarketing bureau en wilde het even helemaal anders gaan doen na de overname door IPG Mediabrands. Hij kwam toch bij zijn vertrouwde metier uit: verhalen vertellen. Met zijn nieuwe onderneming Next Episode zet hij zijn eerste stappen in de wereld van podcasts en het enthousiasme is aanstekelijk. "Ik maak wat ik leuk vind. Het mag groot worden, maar ook klein blijven." Mark en Joris willen er alles over weten. Luister mee, en je krijgt er gratis goede content tips bij!

Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign's editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM's Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still relevant for brands and marketers going into 2022. Listen now to hear their picks!In addition, this episode also marks the last episode of Scott Elchison's marvelous tenure as a host of Floor 9. Please join us in bidding Scott a warm farewell and good wishes! As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including:Infinite Objects is creating a way for NBA Top Shot collectors to display a “video print” of their NFTs [AgAge]AMC, Sony offering NFTs to people who purchase advance Spider-Man tickets [CNBC]Adidas has joined the Bored Ape Yacht Club with its own NFTs [Engadget]Nike teams up with Roblox to create a virtual world called Nikeland [CNBC]Fortnite's new ‘Party Worlds' put the focus firmly on socializing [The Verge]Barbados to become the first sovereign nation with an embassy in the metaverse [CoinDesk]As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook's splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we'd be working and socializing in the metaverse.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what's the best strategy for brands to engage with TikTok's vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions. As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple's announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple's approach towards the fitness markets differs from the likes of Peloton. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week's Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Richard Morris is the CEO of IPG Mediabrands, a global media company founded in 2007, which has over 13,000 employees in over 130 countries. In this podcast, Richard shares the financial and reputational benefits achieved by embedding sustainable practices into a business. He talks about the success he has achieved in IPG Mediabrands by implementing sustainable practices into his operations. Richard also discusses the exciting changes that are underway within the marketing sector, particularly with regards to honest communications and product claims.  

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok's extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe's new Payment Links product, and more.Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Andrew Cotter might have had one of the most successful Lockdowns of all time, using his award winning commentary skills to entertain the internet with the help of his Labrador's Mabel and Olive. At 47 he'd had itchy feet, lockdown forced his creative comedic brain into overdrive and a new venture was born. Jim Hytner Global COO of IPG Mediabrands joins in to discuss how to get your ‘lockdown' business idea off the ground. 

Michelle Aragon is the Senior Vice President of Business Solutions at MAGNA Global, the centralized strategic investment and media intelligence unit of IPG Mediabrands. MAGNA Global works closely with agency teams and clients to develop intelligence, investment, and innovation strategies to create a competitive advantage in the market. Throughout her career, she has held managerial and executive roles at companies like MRM/McCann, Factory 360, Constellation Brands, and Poke New York. Michelle earned her Bachelor's degree in Communications, Advertising, and Marketing at the University of Idaho and is an active member of the board for the John A. Reisenbach Foundation.   Michelle joins me today to discuss the unwritten rules of overcoming impostor syndrome and building relationships that she's learned throughout her career. She shares how giving into her limiting beliefs early in her career has impacted her ability to authentically embrace herself and what she had to offer. She shares how she overcame the feelings of impostor syndrome and discusses the importance of focusing on areas you need to grow. We discuss the importance of identifying your personal mission in your life and your career. She also explains why it's critical to be intentional when building relationships and the difference between connecting with people and true stakeholder management.       “Once you're clear on what your mission is, then nothing else matters because that's what you're working toward.” - Michelle Aragon       This week on The Unwritten Rules Podcast:   Michelle's career journey and how her tenacity, resiliency, and focus on building relationships led to her success What the ‘lie of not enough' is and why women leaders need to be mindful of it How her limiting beliefs impacted her ability to authentically embrace who she was, what she had to offer, and her self-value The importance of focusing on the skills you need to grow instead of your deficits The value of identifying your personal mission The difference between connecting with people, building relationships and stakeholder management Why it's critical to be intentional, thoughtful and authentic when building relationships The challenges that many young, professional women face throughout their careers Being a mentor and role model while continuing your journey as a leader     Our Favorite Quotes:   “There's a difference between connecting with people, creating relationships, and actual stakeholder management.” - Michelle Aragon “It's not who you know. It's what those people know about you.” - Michelle Aragon     Connect with Michelle Aragon:   MAGNA Global Michelle Aragon on LinkedIn Michelle Aragon on Twitter Michelle Aragon on Instagram         Writing the Rules of Women Leadership   Thanks for tuning into today's episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don't forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women's leadership, visit our website.   While you're there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No' - a free chapter of my latest book, The Unwritten Rules of Women's Leadership.