Catalyst, the Podcast on Experiential Marketing

Conversations are replacing presentations at events. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: Panel 2.0 If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 19.

It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to eliminate tech altogether. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: tech-less events. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 18.

Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that bring their bold-pursuits to ballrooms and boardrooms by way of adventure-simulations and workshops. In this interview, we learn about the concept of adventure-based immersive learning and the power of emotionally charged choose-your-own-adventure decision-making inside of skill development experiences. For more on this topic and the full episode transcript, visit: https://cramer.com/adventure-based-immersive-learning

When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: coffee. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 17.

New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguard and streamline events and the attendee experience. How? Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: blockchaining. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 16.

[Rebroadcast] Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events — play in a digital marketing approach. Join Brent and host Lindsay Tjepkema as they discuss why experiential marketing matters. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 15.

VR “venues” are expected to transform the group VR experience by allowing users to interact with each other within a virtual setting. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: virtual venues. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 14.

Event marketers are casting their ideal crowd to form lines outside their events and simulate word-of-mouth buzz. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: crowdcasting. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 13.​

Marketers are cherry-picking event attendees through an application process. It's all about getting the "right" people to your event. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: applying to attend events. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 12.​

Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style, bold signage, a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from the criteria. In some cases, following no criteria at all. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: the anti-booth. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 11.​