Podcasts about marketing matters

Rich Harshaw, from Level 10 Contractor, talks with Chris Hermes from USA Showers about Discipline. Get your $95 ticket for FAST Remodeler Live '25, when you click here!

Send us a textWhy Brand Marketing Isn't Dead (And Might Just Be Making a Comeback)You know that feeling when you know you're onto something, but the whole industry seems to be sprinting in the opposite direction? That's been me with brand marketing lately. I've been shouting into the LinkedIn void about how we've lost touch with the art (and power) of building a brand.So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she knows the ins and outs of what's actually going on inside marketing teams right now. Spoiler: if you're feeling disillusioned by the performance-first, always-track-everything world of modern marketing... you're not alone.In this episode, we dive deep into where brand marketing went, why performance took over, and why the pendulum is finally swinging back.Here's what we covered:The rise (and fall?) of performance marketing: Why marketing became all about numbers—and the downside of only chasing short-term ROI.Brand roles are disappearing—and that's a problem: Steph shares insights from inside the industry about how many traditional marketing roles have vanished... and what that means for the next generation of marketers.Why great brand marketers are more needed (and rare) than ever: If you've been trained in brand strategy, storytelling, and human connection—you might just be in high demand again.“Brand marketing is an art form—and the world's just starting to remember that.”Let's keep the convo goingIf you loved this episode, I'd really appreciate a rating or review. It helps me know what's landing and keeps the good stuff coming your way.Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.Connect with Stephanie:LinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Rich talks with 'the Michaelangelo of Contracting' - Paul Burleson, from the Marketing Matters podcast from Qualified Remodeler

Rich talks with Eric Peschke from Zintex Remodeling on this rebroadcast of the Marketing Matters Podcast from Qualified Remodeler. You can watch this episode on Youtube here

New patients are essential to not only the growth of a practice but also to the maintenance of a practice. Because it is impossible to keep every single patient in the practice forever, new patients become critical to maintaining (or growing) the size of the patient base as well as the productivity of the practice. In this episode, Dr. Kuba and Bethany discuss the various types of marketing and the importance of having a well-rounded marketing plan. Bethany warns listeners not to put all of their marketing dollars into one basket. A diverse and strategic plan is key! Previous Episodes Worth Revisiting:  Low Cost Marketing Strategies Branding in Dentistry – What it Takes to Stand Out March Content expires this week! Don't miss out on it! Subscribers get access to “Part Two” of last week's episode “A Team Revolts,” so subscribe today! April bonus content is packed with great marketing ideas, so don't wait! Managing Dental Drama SubscriptionMissed the previous subscription months? Don't fret! Go to our subscription page and you can purchase the things you missed! Stay tuned for more helpful documents in the near future! 

Rich talks with Jeff Gear from TSR Concrete coatings on this rebroadcast of the Marketing Matters Podcast from Qualified Remodeler.

Today, we're talking about email marketing and why it's so important to you as a solopreneur or small business owner. You're spending time learning how to generate traffic thanks to SEO (search engine optimization), and now we want to capture that traffic and build an email list. This is one more step of your online business sales funnel. Listen in and then be sure to request your copy of the Beginner's Guide to Email List Building at EtchedMarketing.com/freebies My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Rich talks with Michael Hoy and Ed Weinfurtner from Great Day Home Improvements. Watch this episode on YouTube Here!

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White emphasizes that loan officers' success is determined more by their marketing efforts than by fluctuating mortgage rates, which can often be unpredictable. He shares the inspiring story of Scott, a loan officer who turned his business around by taking proactive steps, including reaching out to past clients and leveraging social media. As a result, Scott was able to close an additional four loans per month, translating to a significant income boost.  If you're feeling stuck in your business, this episode is for you! Don't let market fluctuations dictate your success. Visit mmademo.com to see how we can help you grow your business! Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today's fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity and gratitude are key to personal and professional success. From brand safety to the pitfalls of inauthentic marketing, we explore how to navigate challenges while staying true to your values. Whether you're building a brand, leading a team, or simply looking for inspiration, this episode is packed with practical insights and stories to spark new ideas. Let's dive in!

What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients? In this episode of Sequence Over Strategy, Michelle Warner reveals why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up. She explains how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. Warner urges entrepreneurs to embrace this change and realign their strategies to meet consumer expectations in this new era of marketing.Check out the full episode at TheMichelleWarner.comSign up for Relationship Funnel Bootcamp

Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters™ Retreat for female entrepreneurs with Ashley. If you're wondering if it's beneficial for influencers to run ads, if you're wondering if it's worth it to get in the room with other women growing their businesses just as you are, or if you're wondering how to get started with your own influencer career, this is the podcast for you. You'll learn about the surprising things Lauren has learned since she began diving into paid advertising and investing in herself and her business. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE Connect with Lauren on Instagram HERE

“When should I start marketing my book?” This is a question I get asked all the time! Along with other similar questions like, “Do I need to build an email list?” And “What are some effective ways to market my book?”My guest, Lacy Lieffers of Black Fox Marketing, is here to answer all of these questions (and more) in this podcast episode! Tune into this episode to hear us talk about why marketing matters from day one, how to think about book marketing throughout the entire writing, editing, and publishing process, and so much more.We'll also cover things like:[04:59] Why it's important to start your book marketing efforts early—and how integrating marketing into your writing process from day one can set you up for long-term success[05:33] What to do if you feel overwhelmed by book marketing (and how to avoid spinning your wheels, wasting a bunch of time and money)[10:28] Lacy shares her thoughts on the age-old debate of growing your social media versus growing your email list and tells you exactly where to spend your time and energy to make the most impact[11:08] How to flip the script on what it means to work with book influencers (spoiler alert: stop making everything all about you!)[25:22] How to build your author brand in a way that resonates with readers and sets you (and your books) apart in a crowded market[33:52] A few of Lacy's favorite tactics for creating buzz around your book (and later, driving sales during your book launch)I LOVED this conversation with Lacy because she's so knowledgeable and passionate about book marketing—and no wonder, with over 16 years of experience helping authors build their personal brands and market their books! If you've ever felt overwhelmed or uncertain about book marketing, you're going to love this episode!⭐ Rate + Review + Follow on Apple Podcasts"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know your favorite episodes, too! Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!

In episode #43 of the Marketing Matters™ podcast, we talk about “earning your badge of honor” in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you'll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

In episode #42 of the Marketing Matters™ podcast, you're getting the behind-the-scenes look at what Ashley learned inside the $150k VIP coaching day she had with her coaches. You'll learn the three biggest things she took away from the day, so that you can implement these strategies into your business ASAP. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE  

Rich talks about generating Organic Leads through SEO - and challenges you to up your game!

In episode #41 of the Marketing Matters™ podcast, you get to meet Jamie Reyes. Jamie is a mom and expert virtual interior designer. She transforms spaces so that you your happiness, productivity, and peacefulness in your home transforms, too. She attended the Marketing Matters™ Summit, then enrolled in the Marketing Matters™ Program, then upgraded to the VIP experience in the Marketing Matters™ Mastermind.. And now… she's getting greater than a 5:1 return on her advertising dollars!  I hope her story inspires and encourages you, because you can do this, too.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Jamie  Instagram: @jamiereyesdesign Website: https://www.jamiereyesdesign.com

In episode #39 of the Marketing Matters™ podcast, you'll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable business—the kind that impacts both themselves and their audience. Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more. She's the founder of “Unleashing Your Inner CEO” Conference for Women to Learn how to Make, Manage, and Multiply their Money. In this episode, you'll meet Sherri who was very frustrated with using paid ads for her business. Now, she's built her Marketing Machine™, she's findable, and got a very special award from the Mayor….  Listen to the full story because it's one you won't want to miss. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Connect with Sherri: Instagram: @itssherrisomers Website: ItsSherri

In episode #38 of the Marketing Matters™ podcast, you'll learn what website is best to use if you're a local business owner, have a brick and mortar OR if you're building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH!  All your website questions will be answered → from “Why do you need a website?” to “What website platform is best for my business?” It's all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marketing Machine™.   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Save Your Spot at the Marketing Matters™ Summit HERE Resources mentioned: FREE TRIAL of Kajabi HERE

In episode #37 of the Marketing Matters™ podcast, you'll hear from Ashley's client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine™ so that she could become FINDABLE™ and increase her sales!   Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Connect with Lexi: Website Instagram: @lexiraephotography

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In episode #36 of the Marketing Matters™ podcast, you'll walk away with 10+ things you absolutely must consider before you record another video, ESPECIALLY if that video will be used as an ad. Consider this your video ad checklist for small business owners!   Connect with Ashley Brock: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Save Your Spot at the Marketing Matters™ Summit HERE   Also mentioned in the episode: Rode Podcast Mic Clients: Cassie, Jamie, Julia

In episode #35 of the Marketing Matters™ podcast, you'll hear the story of Christina Noon, a Speech Language Pathologist based in Buffalo, New York and how she went from having a $0 marketing budget to getting multiple clients and having a greater than 11:1 return on her paid ads… generating over $11,000 for her first launch of a brand-new-offer with her business, Happy Talk Song and Sign.   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters™ Summit Waitlist HERE   Connect with Christina Noon Instagram: @happytalk.song.and.sign Website: Happy Talk Song & Sign

In episode #34 of the Marketing Matters™ podcast, you'll hear the story behind how Ashley's business has grossed greater than $1,000,000 in revenue in 2024 as of July. You'll hear about the mindset, challenges, strategies, and experiences that led her to this result… and ultimately how YOU can implement similar mindsets and strategies so that you can become findable, and hit your goals with marketing, too.   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters™ Summit Waitlist HERE

In episode #33 of the Marketing Matters(™) podcast, you'll learn strategies to implement into your day as a business owner to increase your productivity and fulfillment. We'll talk about what goes into an ideal daily routine for a business owner, how to have a productive day as a business owner, and what you should prioritize every day as an entrepreneur.   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE   Resource mentioned: Daily Routine Guide

In episode #32 of the Marketing Matters(™) podcast, you'll learn exactly what you need to know to avoid getting your ad account and Facebook profile hacked… which would prevent you from being able to run ads for a while. Hackers are going to hack… and they're getting better at it. You absolutely must listen to this episode if you plan to run ads on Meta (Facebook and Instagram) for your small business. Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE   Hacker resource articles mentioned in the video: How to confirm legit emails from Instagram How to avoid Scams (META) How to check if the email is from Facebook  

In episode #31 of the Marketing Matters(™) podcast, you'll learn about the three strategies you can implement to instantly increase the profitability of your ads and entire Marketing Machine(™).   Connect with Ashley Brock Instagram: @the.ashley.brock YouTube: @digitalmarketingmatters Join the 2025 Marketing Matters Summit Waitlist HERE

Why email marketing should still be part of your marketing mix?Become a supporter of this podcast: https://www.spreaker.com/podcast/the-steve-mills-results-podcast--2685113/support.

Yunu's co-founder and CEO, Jeff Sorenson, recognizes the pivotal role marketing plays in the life sciences sector, spanning brand communication and customer awareness. By prioritizing investments in streamlined user experience (UX), data-informed sales strategies, and cohesive messaging, the significance of marketing can reach new heights—and your company can reach a global audience. Hear more of Jeff's insights in conversation with Colin Miller in this SNiP, a special segment of Fractals: Life Science Conversations, streaming now.Listen to Fractals: Life Science Conversations via your preferred podcast service, and contact us today to learn more.

How many marketing channels do you use in your business? Print? Digital? Community-based?   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US. With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry.     ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!      Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: LOMA Email Alex: alex@lomaplatform.com Have a story to tell? Signup here: www.serialentrepreneurshow.com

On today's episode hear from Carmen Reed- Gilkison as she shares her expertise in how to speak to your ideal client so that they actually "hear" you!  Carmen is the Co-Founder of Encore Empire and reveals some of her most sought after strategies when it comes to marketing.  Be sure to connect with Carmen on LinkedIn and also via her free Marketing Methodology Workshop  And if you are looking for more stories & resources about and for Fierce Female Leaders, along with how to join a Women Leaders Association Chapter near you, be sure to check out www.womensleaderspodcast.com The Women Leaders Association has chapters in: Akron OH, Albany NY, Albuquerque NM, Atlanta GA, Austin TX, Baltimore MD, Baton Rouge LA, Birmingham AL, Boise IA, Boston MA, Buffalo NY, Charleston SC, Charlotte NY, Chattanooga TN, Chicago IL, Cincinnati OH, Cleveland OH, Columbus OH, Dallas TX, Denver CO, Des Moines IA, Detroit MI, El Paso TX, Grand Rapids MI, Greensboro NC, Greenville SC, Hartford CT, Honolulu HI, Houston TX, Indianapolis IN, Jackson MS, Jacksonville FL, Kansas City MO, Knoxville TN, Las Vegas NV, Little Rock AR, Los Angeles CA, Louisville KY, Madison WI, Memphis TN, Miami FL, Milwaukee WI, Minneapolis MN, Nashville TN, New Orleans LA, New York NY, Norfolk VA, Oklahoma City OK, Omaha NE, Orange County CA, Orlando FL, Philadelphia PA, Phoenix AZ, Pittsburgh PA, Portland OR, Richmond VA, Rochester NY, Sacramento CA, Salt Lake City UT, San Antonio TX, San Diego CA, San Francisco CA, San Juan PR, Seattle CA, Silicon Valley CA, Spokane WA, St Louis MO, Syracuse NY, Tampa FL, Tucson AZ, Tulsa OK, Washington DC, and Wichita KS. We also have very active state-level chapters such as California, Texas, Florida, Pennsylvania, Ohio, Georgia, North Carolina, Michigan, New Jersey, Virginia, Arizona, Massachusetts, Tennessee, Indiana, Maryland, Missouri, Wisconsin, Colorado, Minnesota, South Carolina, Alabama, Louisiana, Kentucky, Oregon, Connecticut, Puerto Rico, Utah, Iowa, Nevada, Arkansas, Mississippi, Kansas, New Mexico, Nebraska, Idaho, West Virginia, Hawaii, New Hampshire, Maine, Rhode Island, Montana, Delaware, South Dakota, North Dakota, Alaska, Vermont and Wyoming.  

Janice Porter is an expert in relationship marketing. Today, Janice and I are chatting about the importance of personal relationship building in our businesses. I think, in this age where there's so much social media availability, we tend to forget that people really want that personal touch and that interaction with us. Janice's work helps us connect with our customers in a very unique way. Get Your Copy of My Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Toolkit - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with Janice:Website: https://sendoutcards.com/janiceporter More About the Episode Sponsor: Make them Chat (https://makethemchat.com) - Our expertise lies in creating visually appealing Shopify storefronts that are optimized for conversions. Say goodbye to DIY websites and invest in a winning online presence that truly reflects your goals.

Janice Porter is an expert in relationship marketing. Today, Janice and I are chatting about the importance of personal relationship building in our businesses. I think, in this age where there's so much social media availability, we tend to forget that people really want that personal touch and that interaction with us. Janice's work helps us connect with our customers in a very unique way. Get Your Copy of My Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Toolkit - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with Janice:Website: https://sendoutcards.com/janiceporter More About the Episode Sponsor: Make them Chat (https://makethemchat.com) - Our expertise lies in creating visually appealing Shopify storefronts that are optimized for conversions. Say goodbye to DIY websites and invest in a winning online presence that truly reflects your goals.

Scale your business with the power of marketing and mindset! Master Making Money with your Marketing is all about supporting you and your business with marketing more consistently and having a strategy that will make you more MONEY with your marketing. ⁠⁠⁠⁠Join⁠⁠⁠⁠ the Ads Accelerator Academy NOW for $77/M (before we reach 100 members and the price rises to $97/M) Join me as we explore the world of marketing and its role in business growth. We'll discuss everything from the significance of effective marketing to scaling your venture, drawing upon my experiences, insights, and practical tips. Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and Youtube @diedrichmarketingstrategies and join my FREE Facebook group, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Master Making Money with your Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Are you looking for Digital Marketing Support? Head to my website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠diedrichmarketingstartegies.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  --- Support this podcast: https://podcasters.spotify.com/pod/show/nicole-diedrich/support

Designs are more than subjective interpretations of what looks good and what doesn't. There are many different principles that contribute to making a design truly good. On today's episode of Marketing Matters, Morgan and Sarah will be discussing design principles. We'll focus on the Gestalt principles and how you can incorporate them to improve designs, without formal design training, and questions to ask yourself to gain the best feedback. Tune in to learn how to make sure your designs are communicating their purpose to the right people. Highlights: What are Gestalt principles? What is proximity, closure, similarity, continuity, organization, and symmetry? What questions do you need to answer before making a successful design? What are general design best practices? What are some questions you can ask yourself when reviewing designs? Follow us! Instagram – https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook – https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think. On today's episode of Marketing Matters, Morgan and Sarah will be discussing influencer marketing. We'll focus on what makes influencer marketing so effective, as well as tips on how to get started. Tune in to learn how to leverage influencers to boost all the stages of your marketing funnel. Highlights: What is influencer marketing? How does B2B influencer marketing differ from your typical B2C influencer marketing? Why are influencers effective in the B2B market space? How do you get started in influencer marketing? How do you pick an influencer for your brand? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

 Learn the 5 principles of marketing magic straight from an expert investor with over 4,500 units and $440 million in real estate assets.  Find out why marketing is not an expense - it's an investment that pays dividends when done right.

Most public schools don't have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers.Marketing is not just selling services - that's sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools.Strong storytelling is a requirement if you want to connect with your audience. You'll discover how to look at your communication efforts to see if you are storytelling or simply sharing testimonials or facts.Do you have leaders who want to turn comments off on social media? Listen in as Miranda and Andrea share their perspective and advice for schools!SPECIAL GUESTMiranda GreenwoldChief Growth Officer for Marketing Matters by Miranda and University Lecturer in MarketingMarketing Matters by MirandaEmail: miranda.greenwold@gmail.com LinkedIn: https://www.linkedin.com/in/miranda-greenwold/ USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today's episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at EnerACT Energy Services, to discuss podcasting and how to navigate the twists and turns of creating a podcast. We'll focus on all of the different aspects that go into creating an effective podcast and finish with some budget-friendly tips on podcast creation. Tune in to learn about the various aspects of podcasting and what makes them effective so your podcast doesn't fall on deaf ears. Highlights: What makes a podcast effective? How to select the proper content for your podcasts? How to streamline the podcasting process? What is the importance of flexibility in filming podcasts? How to podcast on a budget? Follow Greg on LinkedIn - https://www.linkedin.com/in/gtdunn/ EnerACT Energy Services - https://www.linkedin.com/company/eneract-energy-services-inc/ Pipeline Podcast Network - https://www.linkedin.com/company/pipeline-podcast-network/ Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

In episode #14 of the #MarketingMatters podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to increase their leads, you get to meet Claire Thom, a mom and photographer from Houston, Texas who was able to use Google to become more findable online. Connect with Ashley Brock Instagram: @the.ashley.brock Join the Challenge: Find Your Leads Challenge  Enroll in the Marketing Matters 8 Week Program: Digital Marketing Academy YouTube: @digitalmarketingmatters Connect with Claire Thom Website: Claire Thom Photography

In episode #13 of the #MarketingMatters podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to increase their leads, you get access to an exclusive replay from the LIVE 2024 Marketing Matters Summit. Ashley Brock presents the eight mistakes you're making in your small business when it comes to marketing. Macy McNeely, CEO of Guide Culture, talks about the core belief that's holding you back form achieving everything you know you're capable of. Connect with Ashley Brock Instagram: @the.ashley.brock Marketing Matters 8 Week Program for Small Business Owners: Digital Marketing Academy YouTube: @digitalmarketingmatters Connect with Macy McNeely Instagram: @thesalesgirlsofficial Book: Persuade For Good How to Contact: Join their Sell Your Offer Challenge

Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific outcomes. On today's episode of Marketing Matters, Morgan and Sarah discuss videography for marketing. We'll focus on all the different types of videos within B2B marketing along with their strengths and weaknesses. We will end with some budget-friendly tips for incorporating videos into your content strategy. Highlights: What are the different types of videography in B2B marketing? When should you use each type of video? Where should you implement these different forms of videos? What are the pros and cons of the different types of videography? How can you be budget-friendly when implementing videos into your content strategy? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Rich talks about frequency and consistency in your marketing - with one of his favorite stories about Wall Drug in the Badlands of South Dakota

Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On today's episode of Marketing Matters, Morgan, and Sarah are discussing the marketing funnel and how the B2B funnel may look different from your typical B2C funnel. We'll focus on the different aspects of each funnel, as well as how to implement the funnel for a truly effective marketing strategy. Tune in to learn which strategy would work best for you and your business. Highlights: What is the typical consumer journey/funnel? What is the account-based or inbound marketing funnel? What are some of the strengths and weaknesses of each funnel? How will content differ when you're in different stages of the funnel? How does re-engagement/re-entering the funnel affect how you treat the consumer? Resources: Inbound Marketing vs. Traditional Marketing: A Comprehensive Comparison for B2B Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Today Rich shares about the most important number in your marketing (*this episode originally ran on the Qualified Remodeler Marketing Matters Podcast! Want more of Rich? Go check it out too!)

Rich talks about Clemens Home Solutions - and the changes they are making to generate more leads in their business

Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found. In this episode we learn: - narrow your position to target your ideal client - use bottom of the funnel key words to attract your ideal client - assess the traffic, once you add the key words - refine your marketing until you are getting the leads you want - have a clear call to action - pay attention to Google's algorithm: technical, content, back links, local, and user experience Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

Rich talks with Brad Yoho from Dave Yoho Associates about DISC profiling. Brad discusses with Rich some of the major misconceptions people have about the DISC assessment, and shows you a path to optimizing it.

In a world where digital marketing is constantly evolving, how do you stay ahead of the curve and attract tech-savvy homeowners? Join Joe and Dave as they chat with Patty Arellano Tolotta, Lennox's VP of Marketing and Digital. She'll share her personal marketing journey, discuss the importance of branding, digital marketing and how Lennox's full suite of services help dealers thrive in today's market.On Air is a Lennox Learning Solutions Production.

Rich and Briana Hetherington, from Altruisitc Advisors, talk about the 10 tech solutions you need in your sales and marketing systems right now.