Podcasts about global brands

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Discover how Anam Khalid, co-founder and COO of Squatwolf, went from a small-town girl in Pakistan to building a global fitness brand from Dubai. In this inspiring conversation, Anam reveals the sacrifices, challenges, and truths of entrepreneurship, breaking gender barriers, and building a business with her husband. If you dream of creating your own success story, this episode will light the fire. 

What does it take to build a brand that resonates across cultures… not just across markets?   In this special dual-guest episode, Lacey Peace sits down with Nataly Kelly, Chief Marketing Officer at Zappi, and Katherine Melchior Ray, UC Berkeley lecturer and former executive at brands like Nike, Hyatt, and Louis Vuitton. Together, they co-authored the new book Brand Global, Adapt Local: How to Build Brand Value Across Cultures and they're here to share the lessons learned from decades of global brand-building. Nataly and Katherine dive deep into why cultural intelligence is the most under-leveraged skill in modern CX, why brands that ignore cultural context are building in globalization debt, and how something as simple as a melon can repair — or ruin — customer trust. They explain the importance of shared values, the risks of applying the same CX metrics globally (spoiler: NPS doesn't mean the same thing in every country), and how AI is both accelerating and complicating cross-cultural brand connection. From real stories about Kit Kat's flavor strategy in Japan to awkward CX blunders in global grocery stores, this episode is packed with tangible takeaways and perspective shifts for any business looking to scale with humanity and intention. Get your copy of Brand Global, Adapt Local: How to Build Brand Value Across Cultures now!   https://www.amazon.com/Brand-Global-Adapt-Local-Cultures/dp/139861971X Key Moments:   00:00 Do Customer Service Expectations Differ Across Cultures?06:03 Why Cultural Intelligence Is Crucial for Global Business07:04 Co-Authors' Nataly Kelly & Katherine Melchior Ray's Meet cute  15:18 Real-Life Cultural Missteps and Surprising Service Norms24:13 Can AI Replace Cultural Insight? Why Human Context Still Matters34:38 What's at Stake When You Ignore Cultural Differences38:23 Globalization Strategy: Why Flexibility Beats Uniformity39:09 How Cultural Agility Builds Better Customer Experiences40:34 Style Switching & Cultural Intelligence in Leadership42:18 Kit Kat's Local Flavors & HubSpot's Global CX51:01 How Tech Adoption Varies by Country (And Why It Matters)55:12 Daily Habits That Boost Strategic Thinking & Creativity01:00:24 How AI Is Changing Global Marketing and Customer Experience01:15:46 Final Leadership Lessons on Trust, Culture & Global Growth –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

✨  Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily's MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advocacy and self-confidenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Jo: Uniting people.Childhood cravings often fade with time, but for Jo Weinand, they became a lifelong mission. Growing up addicted to chocolate milk, Jo eventually realized that her favorite treat wasn't as healthy as she'd imagined. “It was a sad day when I started to read labels and realized, oof, I just cannot be drinking this anymore,” she shared in today's episode.As Jo searched for a healthier alternative, she found herself frustrated by disappointing options. Either the products didn't taste good, or they were full of fillers and oils. When the pandemic hit and life slowed down, Jo seized the opportunity to experiment. Using her Vitamix and pantry staples like cashews, cocoa powder, and agave syrup, she crafted a homemade chocolate milk that surprised her with its deliciousness. “I hit blend, poured it in a cup, tried it and was like, wait, what? This is actually really good,” Jo said.That spark of inspiration soon became Nutcase, a company producing healthier chocolate milk with cashews as the creamy, nutrient-rich base. But Jo wasn't content with just making something for herself or her local community. “I'm a big dreamer,” she said. “As soon as I realized there was a product here, I started thinking about how to scale it globally.”Jo tested the waters by bottling her creation and selling it in her restaurant, where it quickly flew off the shelves. That validation pushed her to solve the next challenge: extending the product's shelf life for large-scale distribution. Through persistence and a network of connections, Jo found experts who helped her refine the formulation and production process.Now, Nutcase is on the verge of becoming a global brand, and Jo is inviting others to join her journey. With a regulated crowdfunding campaign currently open, anyone can invest in Nutcase and own a piece of the company. “Having everyday people, super fans, and supporters have skin in the game was a no-brainer for me,” Jo said.Her passion for creating a healthier, better-tasting chocolate milk is undeniable, but her vision for building an inclusive, community-backed brand is just as inspiring. Don't miss your chance to be part of this delicious revolution.tl;dr:Jo Weinand founded Nutcase to create healthier, cashew-based chocolate milk that tastes amazing.A pandemic experiment with cashews, cocoa, and agave led to a surprisingly successful formula.Jo scaled Nutcase from a local product to a global brand with strategic networking and persistence.Celebrities and influencers, including Steve Aoki and Ninja, joined Nutcase as partners and advocates.Through equity crowdfunding, Jo invites supporters to invest in Nutcase and join the mission.How to Develop Uniting People As a SuperpowerJo's ability to unite people around a common mission is her defining strength. She explained, “As a founder, the best thing ever is building a team...of big celebrities and influencers, but also giving opportunities to people who are such hard workers and hustlers.” Jo's talent for inspiring enthusiasm and aligning others with her vision has been instrumental in turning Nutcase into more than just a business—it's a movement.When Jo launched Nutcase's strawberry flavor, she saw an opportunity to approach Steve Aoki, who initially wasn't a fan of chocolate milk. Upon trying the strawberry variety, he became so excited about the product and its brain-health benefits, he not only joined as a partner but also introduced Nutcase to his foundation to support brain health initiatives. Jo's ability to bring people together with shared values has helped Nutcase grow in unexpected, meaningful ways.Tips for Developing the Superpower:Share your passion authentically to inspire others.Don't be afraid to ask for help or make connections.Build a team with people who are aligned with your mission.Lean into your uniqueness—be bold and embrace being different.Final Paragraph:By following Jo's example and advice, you can make uniting people a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJo Weinand (she/her):Founder, Nutcase MilkAbout Nutcase Milk: Nutcase combines the nostalgic appeal of Nesquik with a premium, better-for-you nut milk, in sleek adult packaging. Made with cashews and naturally sweetened with dates & agave - it has no refined sugar, no artificial s**t, no oils… no bs! Backed by gaming superstar Ninja & DJ rockstar Steve Aoki, Nutcase bring back your favorite childhood drink, grown-up & guilt-free.Website: drinknutcase.comX/Twitter Handle: @nutcasemilkOther URL: issuanceexpress.com/nutcase-regcf/#email-formBiographical Information: Jo Weinand is the embodiment of the Nutcase brand and a perfect example of what you can accomplish when you are a total nutcase and won't let anything stop you. A serial entrepreneur, she has a keen eye for spotting an opportunity and creating a product that sets itself apart from the competition, with a brand that stands out on the shelf. She continues to prove her unique ability to inspire big names to fall in love with her product and join her mission.X/Twitter Handle: @joelleparenteauLinkedin: linkedin.com/in/joelledInstagram Handle: @drinknutcaseSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Dopple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear |  Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you'll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don't miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Apply for the Live Pitch here. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consumers and your organisation… we're talking about creating a culture of creative excellence – what it is and how to get started.  Abby's guest expert is Rich Atkinson-Toal, VP of Global Brand and Marketing at Amex Global Business Travel. His marketing and communication leadership experience extends across B2C and B2B brands including Barclays and Barclaycard. Over the last 18 years, Rich has worked across all marketing and management disciplines, including media, creative, marketing, technology, production, communications, planning and activation. He is also deputy chair and non-executive director of the Data and Marketing Association and as a growth orientated, passionate and ambitious leader he believes culture and purpose are key components of brand and business success.  In this episode, Rich shares his definition of creative excellence, the process he puts in place as a leader to make time and space for creativity, reviewing and aligning creativity, starting your creative excellence culture and how to engage your team.  Plus his highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction Creative Excellence  00:04:15 Defining Creative Excellence   00:07:04 Clarity and Alignment in Creativity   00:08:06 Creativity as a Mindset Across the Organisation   00:10:01 Practical Steps to Shift Creative Culture   00:14:53 Creative Reviews and Consistency   00:19:13 Measuring External Creative Excellence   00:25:10 Skills and Behaviours for Creative Teams   00:30:35 Protecting the Creative Team Environment   00:34:12 Lessons Learned in Creative Transformation   00:38:08 Career Highs and Lows   00:42:27 Advice for Marketers of Tomorrow     Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Rich Atkinson-Toal | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

In dieser Episode spricht Boris mit Jan Philipp Hartmann - genannt JP - dem Direktor der Anuga, der größten Food- und Beverage-Messe der Welt, die alle zwei Jahre in Köln stattfindet. Gemeinsam werfen sie einen exklusiven Blick hinter die Kulissen dieses Mega-Events, das vom 4. - 8. Oktober wieder über 8.000 Aussteller und bis zu 150.000 Fachbesucher:innen aus aller Welt anziehen wird. JP gibt spannende Einblicke in die Anuga-Welt: Wie funktioniert die Logistik hinter einer Messe mit 18 Hallen und über 300.000 Quadratmetern Fläche? Wie strukturiert man eine Veranstaltung, die sich in zehn Fachmessen gliedert – von Getränken über Feinkost bis zu pflanzenbasierten Alternativen? Welche Rolle spielen Formate wie die Anuga Horizon Stage, der Boulevard of Innovation oder das Segment Anuga Alternatives? Im Fokus steht auch, was Besucher:innen erleben können: internationale Produktvielfalt, echte Geschmackserlebnisse, inspirierende Gespräche und zukunftsweisende Impulse. Ob beim Live-Cooking im Partnerland-Pavillon Korea, beim Erkunden der neuesten Innovationen auf der Taste Innovation Show oder im Austausch mit Start-ups und Global Brands – die Anuga bietet weit mehr als reine Produktpräsentation. Natürlich geht es auch um den Menschen JP Hartmann: wie er sich auf dieses Mammutprojekt vorbereitet, was ihn antreibt, wie er mit seinem Team arbeitet – und warum Kochen für ihn ein meditativer Ausgleich ist. Und ja, auch Gummibärchen und Käsebrötchen spielen eine kleine Rolle. Diese Folge ist mehr als ein Messegespräch – sie zeigt, wie eine Messe zur Plattform für globale Ernährungsthemen wird. Ein inspirierender Blick in die kulinarische Welt von morgen. Reinhören lohnt sich! Und ein Besuch der Anuga mit Sicherheit auch. Links zur Episode: Anuga-Messe: https://www.anuga.de/ Anuga-Tickets: https://tickets.anuga.de/ Anuga bei Instagram: https://www.instagram.com/anugacologne/ Foodtalker Webseite: https://www.foodtalker.de/ Foodtalker bei Instagram: https://www.instagram.com/foodtalker_podcast/ Werbung - Diese Episode wird unterstützt und präsentiert von: CUCINARIA - der Küchentempel: Das Fachgeschäft für Küche, Kochen und Kaffeekultur in Hamburg-Eppendorf: https://www.cucinaria.de Der Große Restaurant & Hotel Guide: Ein Guide für Gäste - Inspirationen für Menschen mit Stil und Geschmack: https://www.der-grosse-guide.de

Khulan Davaadorj turned her battle with eczema into Mongolia's first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What's next for one of Lloyd's largest syndicates as it sets its sights beyond London?Chaucer is a long-established force in the London market, with its flagship Syndicate 1084 underwriting more than $2bn in business—making it one of the largest at Lloyd's. Now under the leadership of CEO Richard Milner, who took the helm last year, the China Re-owned group is shaping a bold new five-year strategy. With two-thirds of Chaucer's business already written outside London, Milner reveals that further international growth is firmly on the agenda—whether through opening new offices or pursuing M&A opportunities.Plus, Insurance Insider's Adam McNestrie breaks down how Gallagher's rapid rise is shaking up the dominance of the Big Three brokers.

In this episode of the Sneaker History Podcast, Mike Guillory speaks with John Trottier, aka Johnnys Kicks, a prominent sneaker designer and customizer. They discuss Johnny's journey from a sneaker enthusiast to a successful designer, the impact of 3D printing on the sneaker industry, and the importance of community in fostering creativity. Johnny shares insights on the customization process, the challenges of balancing design and business, and his aspirations to help other creators in the sneaker space. The conversation highlights the evolving landscape of sneaker design and the potential for innovation in the industry.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction to Johnny Kicks03:01 The Journey of a Sneaker Designer06:06 The Customization Process and Collaborations08:59 The Rise of Johnny Kicks and Fundraising Success12:00 Balancing Customization and Original Design15:01 Innovations in 3D Printing and Brand Collaborations18:29 The Journey of a Creative Director22:36 Balancing Creativity and Business24:37 Comfort and Functionality in Footwear26:49 Material Choices and Environmental Impact28:47 The Evolution of 3D Printing in Footwear30:11 Empowering Creators in the Sneaker Industry34:49 Reviving Excitement in the Sneaker Industry35:52 Empowering Creators Through Collaboration37:44 The Evolution of Sneaker Technology39:45 The Future of Retail in Sneaker Culture41:11 Building a Global Brand and Community43:01 The Journey of a Designer46:34 Seizing Opportunities and Creating Impact49:15 Giving Back to the CommunityCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Founder Stavros Kois shares how he grew a small optical shop in Syros into a globally recognised brand offering distinctive eyewear and silk scarves inspired by the style and story of the Greek island.See omnystudio.com/listener for privacy information.

Retail is a brutal industry where even the massive companies, that seem impossible to topple, can crumble. Crate and Barrel has long been a household name in American retail, which shaped how generations of consumers furnish their homes. What started as a small Chicago storefront in the 1960s has grown into a $2B global brand with over 100 locations, a powerful online presence, and sister brands like CB2 and Crate & Kids that continue to redefine the home shopping experience.In this episode of The Reboot Chronicles, we sit down with Gordon Segal, the co-founder of Crate and Barrel. As the Chairman and CEO, Gordon grew Crate & Barrel into a global home furnishings powerhouse, pioneering the accessible modern design movement that rebooted American retail through experiential store layouts, minimalist merchandising, and international sourcing. A pioneer in retail, Gordon helped create an accessible, design-forward brand long before “lifestyle retail” became a thing. Follow along as Gordon reflects on Crate and Barrel's humble beginnings, keys to scaling a values-driven business, tough leadership transitions and reboots, and how staying true to culture remains a competitive advantage—even in an era of Amazon and Wayfair.

✨  Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion  ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey  ☁️ Career moves that helped her go from sales associate to global retail director  ☁️ Advice for breaking into fashion retail without following a traditional path  ☁️ The leadership traits that set you up for long-term success in retail and beyondJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

What does it take to turn one handbag into a worldwide fashion brand? In this episode of Handbag Designer 101, Emily Blumenthal sits down with the iconic Rebecca Minkoff to unpack the journey from her first design to building an empire that changed the handbag industry forever.It all started with the Morning After Bag—a now-legendary design born from a chance encounter with actress Jenna Elfman and fueled by early internet buzz. From there, Rebecca's brand exploded, capturing the spirit of modern femininity and defining what it meant to build fashion with both form and function.

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily. More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.In this podcast, I reveal:• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clientsI'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.As I explain in the podcast:"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.Get the show notes:https://exposureninja.com/podcast/360/Listen to these episodes next:How To Rank in Google's AI Modehttps://exposureninja.com/podcast/357/58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

Brian Smith is the Founder of UGG, the globally recognized sheepskin boots brand. Originally from Australia, he transitioned from a career in accounting to entrepreneurship after studying at the UCLA School of Management. Brian launched UGG Imports in 1978 with minimal capital and a bold vision to introduce sheepskin boots to the American market. Over the course of two decades, he built the brand into a cultural icon renowned for its comfort and quality — before eventually selling it to Deckers Outdoor Corporation. In this episode… Every entrepreneur dreams of turning their idea into a household name, but few consider the financial hurdles and missteps that can threaten even the most promising ventures. What do you do when your product starts to gain traction, but the business is financially drowning? Brian Smith, the founder of a now-iconic footwear brand, shared hard-won lessons on breaking into a resistant market. Drawing from his experience as a surfer and former accountant, Brian explained how deeply understanding your target audience and reflecting on their aspirations can transform marketing outcomes. His breakthrough came when he stopped using professional models and instead featured young surfers in authentic settings. He also cautioned against the dangers of “profitless prosperity,” where rapid sales growth outpaces financial planning, and stressed the importance of sound financial literacy and timing when scaling a product-based business. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Smith, Founder of UGG, to discuss how he created an iconic footwear brand. Brian reveals how surf culture shaped UGG's early marketing, why selling a fast-growing business was necessary, and how he's mentoring modern entrepreneurs today. Listeners will learn about Brian's innovative marketing strategies and the critical role of resilience in business success.

She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

In this Season 10 finale of The Remarkable Retail Podcast, Steve interviews Vuori CEO & Founder Joe Kudla live on-stage during the closing keynote of the CommerceNext Growth Show in New York. Steve and Michael also are on-stage for a session gleaning the top retail trends of the year so far and set the stage for what's most important to focus on the balance of the year.Instead of covering the week's headlines, Michael and Steve zoom out to examine the trends that have defined the year thus far. Tariff turbulence remains the dominant storyline, with the July 9th extension deadline looming and limited trade progress made—raising uncertainty about supply chains, pricing, and margins. Retailers are already grappling with rising costs and making difficult decisions about whether to absorb the impact through vendor, consumer, or margin adjustments.They spotlight a troubling acceleration in store closures, forecasting 2025 as a record year for retail contraction, particularly in drugstore and department store categories. Meanwhile, growth continues to concentrate, with Amazon, Walmart, and Costco accounting for over half of all incremental retail gains. Smaller out-performers, such as Vuori and Abercrombie, stand out, but the middle is collapsing through a combination of unremarkable business designs and lackluster execution.The hosts also analyze the contrasting fortunes of Walmart's soaring apparel success versus Target's continued slump and reflect on emerging disruption from agentic AI—potentially reshaping how consumers search, shop, and connect with brands. With luxury contraction predicted for the first time in 15 years and labor dynamics in flux, retailers face a complex and volatile landscape.Then, it's over to an on-stage interview with Vuori CEO & Founder Joe Kudla, who joins Steve live for the closing keynote at the CommerceNext Growth Show in New York City for a candid and inspirational conversation about scaling a lifestyle brand with purpose. Joe shares how Vuori—rooted in the beachside town of Encinitas, California—pivoted from a near-collapse to a $5.5 billion valuation last year, thanks to an obsessive focus on product quality, fabric innovation, and deep community connection.Kudla walks listeners through Vuori's growth strategy: starting with DTC success, expanding to wholesale, and now operating over 80 physical stores—each serving as a local brand hub. He discusses how in-person retail drives stronger omni-channel customers and why authenticity in influencer partnerships is more important than ever in a crowded media landscape.As Vuori expands globally with new stores in London, Shanghai, and Seoul, Joe remains grounded in his role as the brand's chief product evangelist and men's fit model. His leadership lesson? Stay vulnerable, stay curious, and always lead with great products. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM's most awarded communications agencies. They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region. Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America's influencer marketing scene is bigger than anyone expects.

This week is America's 249th birthday and there are few things more quintessentially American than football. So we have a special treat for you, a conversation with Marissa Solis. She is the steward of the NFL brand and serves as SVP of Global Brand and Consumer Marketing. The National Football League is by far the most valuable sports league in the world. She has been instrumental in widening the aperture and appeal of the game and the enterprise. Demographics made this an imperative, technology made it possible, and with them business of sports - which is as much about playing games as it is about media and entertainment. Exhibit One (of many): the most recent NLF draft in Green Bay, Wisconsin.  Marissa has had a remarkable career managing global brands at companies like Procter & Gamble and PepsiCo and holds degrees from The University of Texas at Austin and Georgetown University.  

In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods

Welcome to a new episode of The Profitable Table podcast! We're very excited to feature Barry Richards, Global President of First, a premier global brand experience agency. Barry's diverse career journey has taken him across the globe, shaping his unique perspective on business. Join us as we delve into his experiences in hospitality, events, and leadership, and uncover valuable insights for aspiring entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don't always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I'd do differently next time. If you're building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China's massive 618 shopping festival.Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what's different about this year's 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.If you're a global brand navigating China's trade and consumer landscape, this is one episode you don't want to miss.Discussion Points:The latest updates from Jacob on the ground ahead of 618Key findings from WPIC's June 2025 strategic tariff reportWhat the US-China “London Deal” means for cross-border businessWhy 618 remains a crucial growth moment for international brandsHow platform integrations (e.g., the Red Cat Plan) are changing the gameGrowth sectors to watch: beauty, wellness, fashion, and baby careJacob's top 3 tips for brands to win during 618

Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.  Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.  She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn't just get done, but gets done right. Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way. Tune-in to hear about:  - AI: Your Superpower for Higher Goals  - Indeed: Your Career Companion  - AI: Synthetic Audience Testing  - Embracing AI for Human Connection  - AI: Enhance Don't Replace - AI in Marketing: 75% of Skills Can be Automated  - And more!  LEADERSHIP IS A SPORT & IT'S GAMETIME

In this episode of The Kula Ring, Olivier Bousette, Head of Marketing at Rittal Canada, shares his perspective on how B2B manufacturers can use automation to scale their marketing efforts, especially when working with small teams or serving global markets. Olivier explores how automation tools like AI-generated social media posts and chatbots can free up time for higher-value marketing work while helping maintain brand consistency across regions. He also addresses the challenges of adapting HQ-created content to local markets, navigating team churn, and aligning regional and global marketing priorities. This episode offers valuable insights for marketers managing complex product messaging across distributed teams and geographies.

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear:

Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this conversation, Danny Clayton shares how her passion for surfing and desire to connect women in the water led her to create Salt Gypsy. What began with a blog and a pair of surf leggings evolved into a surfwear and surfboard brand centered on empowering female surfers. Danny discusses the challenges of building a business in a male-dominated industry and the importance of community in shaping her journey. She reflects on how Salt Gypsy became a platform for representation, style, and surf culture for women. The episode also touches on balancing entrepreneurship with family life and the future of the brand.Use SWA Code SURFWITHAMIGAS10 for your 10% off your next order with Salt Gypsy!Connect with us at https://surfwithamigas.com/ or @surfwithamigas.Episodes produced and edited by Emma Roggenkamp.

In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui's work with global brands, including Spotify and Bumble, and what it really takes to launch successfully in new markets.Chui Chui unpacks how Spotify adapted its product strategy for dozens of international markets using deep local insight, and how Bumble rethought its approach to dating culture when expanding into APAC. She also shares practical advice on timing, market selection, and the right metrics for measuring success in global rollout.For brand owners, operators, and marketers looking to understand what separates global hits from cultural flops, this episode is packed with wisdom and real-world experience.Discussion Points (Part 2):How Chui Chui worked with Spotify to understand local behavior in 45+ countriesCultural and strategic lessons from Bumble's international expansionFrameworks for deciding when and where to grow globallyCommon mistakes companies make when entering new marketsMetrics and qualitative signals that show cultural adaptation is workingChui Chui's final advice for companies aiming to expand internationally with care and insight

Importance of Brand Purpose Today: Companies leading with purpose win and are preforming better today.

Ready to go global but not sure how to get there?In this episode of The Business Ownership Podcast I interviewed Dr. Brigitte Bojkowszky. Dr. Brigitte Bojkowszky, founder of BridgetBrands, is a seasoned company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide, coupled with a rich background in the corporate realm.With a passion for brand excellence, Brigitte empowers corporations and entrepreneurs to craft distinctive brand identities, cultivate cultures rooted in shared values, and deliver exceptional client experiences, guiding them toward their brand's radiant future, and attracting the recognition and clientele they truly deserve. Brigitte also specializes in bolstering the executive presence of executives and managers, ensuring their impact is felt with crystal clarity and unwavering confidence, navigating the complexities of the modern business landscape with ease and grace.Is your brand ready to break out beyond borders? Check this out!Show Links: BridgetBrands Website: https://bridgetbrands.com/Brigitte Bojkowszky on LinkedIn: https://www.linkedin.com/in/bojkowszkyb/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/ 

In this episode, I chat with Keisha Pinto, CEO and Lead Planner of Keisha Pinto Events Inc., as she celebrates 10 years in business. Keisha shares how her passion for event planning began, the role her faith and community played in her journey and how being Jamaican influences her work.We talk about her collaboration with the Jamaica International Beauty Expo, her heart for mentorship and the importance of creating space for other Black professionals in the events industry. Keisha also shares insights on success, resilience, and giving back through her Kidsmas Giftback initiative.

Ben Smith is the co-founder of HipLok. Ben joins Olly & Davi in studio for a deep-dive into his journey from working at Troy Lee Designs in California to launching one of the most innovative bike security brands in the world. During the episode Ben opens up about how the idea for HipLok was born, the early struggles of building a brand from scratch, the reality of product development and manufacturing, and how global trade issues like tariffs and certification standards are affecting the industry. Ben also shares what it was like designing gear during the golden era of MTB at TLD, why bike theft is on the rise, and how HipLok's anti-angle grinder tech is pushing the boundaries of what's possible and much more... Use code THERIDECOMPANION20 at hiplok.com/the-ride-companion for 20% off! BIG thanks to this episode's sponsors: - Get 30 days of free cover on us when you sign-up to Laka with code RIDECOMPANION30 at https://my.laka.co/the-ride-companion. T&Cs Apply.  - Melon's Kingpin, Alleycat and Alleycat S riding glasses are now available with Vantage photochromic lenses. Use code THERIDECOMPANION at melonoptics.com to get a FREE lens cleaning kit + a low light lens with your order! (trail enhancing tints) - Health is wealth folks so why not get optimised, cover your nutritional bases and probably ride better with AG1. Get a FREE 1-year supply of Vitamin D + 5 FREE travel packs at https://drinkag1.com/RIDECOMPANION Support our long term partners: - Marin Bikes: marinbikes.com/gb - Focus Bikes: focus-bikes.com - HUEL: Get 15% OFF with code 'RIDE' at huel.com/ - Hiplok: https://hiplok.com/the-ride-companion  - Nissan Vans: nissan.co.uk/vehicles/new-vehicles/primastar.html - Play Fantasy Downhill at The Race Companion: theracecompanion.com instagram.com/theracecompanion - Get 10% off Troy Lee Designs with code 'theridecompanion' at saddleback.avln.me/c/OzduCWvjtcOr - Athletic Greens: Get a FREE 1-year supply of Vitamin D AND 5 FREE travel packs at athleticgreens.com/RIDECOMPANION - Compex: Get 20% off with code ‘THERIDECOMPANION' at compex.com/uk/ - Worx: Get 15% off with code ‘THERIDECOMPANION' at worx.com - LAKA: Get 30 days of FREE insurance with code ‘RIDECOMPANION30' at laka.co - HKT Products: Use code ‘PODCAST' for 10% off the entire site. Follow Olly Wilkins Instagram @odub_23 YouTube @owilkins23 The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk

Ever wondered if you really need a fancy website, polished product, or a big team to kickstart your idea? Are you stuck holding off your launch, waiting for perfection, only to find yourself without a single customer? You're not alone, and this lesson might be just what you need to simplify the process.In today's episode, Omar is sharing exactly how you can launch your next product using just two simple tools: a landing page and a camera. He walks you through his proven method for validating your idea, building an excited email list, and even securing payment before your product is fully created. Omar pulls from his own playbook—the one he used to launch his software company—and offers practical advice, a ready-to-use video script, and real-world examples to show how a touch of boldness can turn early interest into a thriving business.Ready to take the plunge without overthinking it? Hit play at the top of the page and learn how to launch smarter, not harder, in this dynamic lesson!MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can TooWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/callaIn this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer's insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.00:00 Introduction and Host Welcome00:20 Meet Jennifer Bailey: Founder of Calla Shoes02:12 The Birth of Calla Shoes05:46 Overcoming Challenges and Building a Business06:57 Product Development and Community Building08:58 Navigating Production and Scaling Up18:31 Marketing Strategies and Customer Engagement35:59 Hiring and Outsourcing for Growth39:59 Building a Global Footwear Brand40:20 Direct to Consumer vs. Wholesale41:31 Challenges of Footwear Returns43:19 Perfecting the Fit44:30 Customer Service Excellence50:37 Marketing Strategies and PR Success01:05:10 Advice for Aspiring Entrepreneurs01:12:53 Future Plans for Calla Hosted on Acast. See acast.com/privacy for more information.

Lou is the kind of leader who collaborates from the very start. He's a “yes and” creative—always open to building ideas together. While Lou and I have only been working together for the past year, our creative dynamic feels like that of long-time colleagues. We often hold walk-and-talk or drive-and-talk ideation sessions, tackling our clients' brand challenges before the brief even lands.What sets Lou apart is his genuine curiosity about the PEOPLE he works with, the WORK itself, and the leaders he serves. He's deeply interested in their visions for themselves, their brands, and the companies they steward. Lou takes kernels of insight from strategists (lucky me!), past experiences, architecture, and countless other sources, weaving them into creative solutions that evoke emotion while solving real business problems.Lou is a creative train conductor—everyone's invited aboard! He knows when the train is leaving, where it's headed, and the best seat for the most scenic view. More than that, he rolls up his sleeves to lay the tracks ahead, ensuring a smooth and inspiring journey.” Global brand strategist" Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland's most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all. She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen. Show Notes: In this episode, we cover:

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

In today's 40 Minute Mentor episode, we're joined by Vivien Wong, Co-Founder of Little Moons, the popular mochi ice cream brand.  Vivien started her career in banking before spotting an opportunity in 2010 to bring mochi ice cream to Europe with her brother Howard.  Fast-forward to today: Little Moons is a viral brand which launched in big retail brands in the UK and internationally, and has a team of over 200.  Tune into this episode to learn about Vivien's journey from the early days of building Little Moons at the family kitchen table to the global brand it has become today. 

✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it's really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to stand out and stay confident during career transitions Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Mike "C-Roc" sits down with the unstoppable Lara Schmoisman—an award-winning marketing strategist, podcast host, and founder of The Darl, a boutique marketing agency. Lara opens up about her extraordinary journey from Buenos Aires to Los Angeles, where she arrived speaking no English and juggling nine jobs just to make ends meet. With raw honesty, she shares how she taught herself the language, stepped outside the comfort of her community, and overcame societal judgment—especially around her appearance. Lara reveals the emotional and physical challenges of living with PCOS, how she ultimately lost 160 pounds, and what it truly means to take back your power. From starting her podcast against all odds to building a top 100-ranked show on Apple Podcasts, Lara's story is a bold testament to grit, reinvention, and refusing to let anyone else write your story. Tune in for a heartfelt and inspiring conversation about self-worth, identity, and becoming exactly who you were meant to be—on your terms.Website-https://thedarl.com/Instagram-https://www.instagram.com/laraschmoisman/

In this episode, Mark Ledlow and Chuck Andrews discuss various topics including the economic growth in Texas, cultural differences across states, and the significance of diversifying business portfolios. The conversation touches on Chuck's experiences in law enforcement and the security industry, the evolving work ethic in younger generations, and the importance of mental toughness. They also discuss the challenges of organizing large events like Texas Night during hurricane season, the increase in school shootings versus domestic terrorism, and strategies for staying informed and proactive in an ever-changing business landscape. Tune in to gain insights from industry leaders and to understand what it takes to remain fearless amid adversity.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSEconomic Growth in Texas: Discussion on the migration of financial and tech companies to Texas, contributing to its growing economy.Cultural Differences: Exploration of cultural contrasts between Texas and other states like California and New York.Relocating and Adapting: Emphasis on the importance of embracing new cultures and adapting to different environmentsWork Ethic: Reflection on the changing work ethic among younger generations compared to older ones.Diverse Experiences: Value of having diverse experiences, from law enforcement to business, in shaping a well-rounded career.School Safety and Behavior: Importance of focusing on the behavioral aspects of students to prevent school shootings, rather than just increasing security hardware.AI and Information Verification: Necessity of verifying sources in the age of AI to avoid being misled.QUOTES"Texas does remain the friendliest state in the United States.""Business is simple. Humans are simple. You just gotta take your time getting to know people.""Focus on the kids in terms of that. Invest in counseling and literally having the kids involve themselves.""With AI, you're gonna be fooled in a very big way. Big decisions are gonna be made and you'll have no idea what's going on.""Treat life in a more meaningful way; build trust and all that good stuff comes. Just gotta be patient. Play the long game."Get to know more about Charles "CHUCK" Andrews through the link below. https://www.linkedin.com/in/charlesandrewscpp/To hear more episodes of The Fearless Mindset podcast, you can go to  https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In This Episode, We Cover:Why mindset matters more than tactics when scaling a business How Athin pivoted from corporate to entrepreneurship and the lessons that nearly cost him everything His 9 Keys to Business Growth Mastery The most underrated skill that multiplies sales: authentic speaking What happens when you burn the wrong bridge and how to protect your relationships moving forward Why fear of rejection is silently killing your sales and how to overcome it How to create recurring revenue that brings real freedom The power of emotional intelligence and imperfect action in growth   

In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto    

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO. Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively. Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Menta,of the You Don't Know Peanuts podcast and Senior VP of Global Brand and Communications for Peanuts Worldwide, joins us to talk about what's happening with Charlie Brown, Snoopy and the gang. This year is the 75th anniversary of the Peanuts strip, and they aren't slowing down. 

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We're excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they've collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor's degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company