Podcasts about global brands

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Best podcasts about global brands

Latest podcast episodes about global brands

Kiss My Aesthetic Podcast
232. Securing Corporate Clients with Anniedi Essien

Kiss My Aesthetic Podcast

Play Episode Listen Later Sep 16, 2025 46:28


Is playing by someone else's rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you're tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contracts, crush imposter syndrome, and bring your whole personality to the table. This one is a pep talk for everyone who's ever wanted to land dream clients, set their own rules, and finally get paid what they're worth.   Anniedi Essien is a Chief Swagger Officer, Business Growth Strategist and Keynote Speaker who loves empowering busy professionals to lead more healthy, wealthy and fulfilling lives. She went from burnt out as a top corporate healthcare executive to fired up as an entrepreneur by taking charge of her own health, regaining the sparkle in her eyes, and launching her dream biz at Idem Spark. Anniedi created Swagger School® to advise C-Suite executives, entrepreneurs and women in leadership on how to elevate their impact, influence and income—without sacrificing wellness—so they can build multiple streams of wealth and joy by growing with more corporate clients. As a former corporate buyer, she is passionate about equipping independent consultants with the tools they need to capture a bigger piece of the revenue pie globally by elevating their positioning and playing more boldly in the B2B space with swagger. Anniedi has a BA in biomedical ethics from Brown University and an MBA in strategy from NYU Stern School of Business. ------------------------ In today's episode, we cover the following: Visionary branding and entrepreneurship insights Lead generation vs. demand generation Strategic partnering for limitless impact Overcoming imposter syndrome with authenticity What swagger is and finding your competitive advantage Redefining professionalism Staying aligned with yourself through design thinking The role of AI and your creative advantage Marketing to corporate buyers and scale up Networking and the value of community Hitting your revenue with only a handful of clients Advice for entrepreneurs in September ---------------------- RESOURCES: Access Anniedi's FREE Ultimate Guide to Sealing More Corporate Deals to slay sales with corporate clients Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority Episode 201: Building a Global Brand with Shay Bacani Episode 200: Our Teams' 2025 Bingoals Revealed Episode 176: Client Case Study: Piano C Property Management ----------------------- Guest info: To learn more about Anniedi and her consulting, follow her on Instagram @AnniediEssien and Facebook @Anniedi.Essien and visit her website, IdemSparkLife.com ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

The Deal Closers Podcast
Building a $40M Global Brand as a Digital Nomad, with Dan Demsky

The Deal Closers Podcast

Play Episode Listen Later Sep 9, 2025 46:02


What does it look like to build a seven-figure business by accident and then use those lessons to build a $40 million company on purpose?Meet Dan Demsky, CEO of Unbound Merino.After building a successful service agency that left him feeling like a prisoner, Dan started over with a new vision - to create a profitable, scalable business that truly supported his freedom and lifestyle.In this episode, you'll hear how he used a smart crowdfunding strategy, obsessed over product quality, and built a successful company with his best friends - all while working from wherever he wanted.In this episode:The key differences between a "service-based" and a "product-based" business modelHow to use a crowdfunding campaign to validate an idea, raise capital, and find your first 2,000 customersThe "manufactured momentum" strategy that helped Unbound Merino exceed its funding goal by over 1,000%Why working with your best friends can be the best business decision you'll ever makeHow to build a profitable, multimillion-dollar brand without high overhead, a massive team, or an officeWhy obsessive product quality is the ultimate marketing strategy for a direct-to-consumer brandTimestamps 00:01:42 – From a childhood snow-shoveling hustle to a seven-figure agency 00:06:05 – The shift from a service business to a product-based brand 00:08:15 – The "Aha!" moment that led to Unbound Merino 00:14:40 – A breakdown of the wildly successful crowdfunding strategy 00:21:00 – The biggest challenges and lessons from early fulfillment 00:24:20 – Why Dan believes working with your best friends is an amazing way to live 00:34:50 – The surprising strategy behind building a lean, efficient company 00:38:00 – The philosophy of a "lifestyle business" and its benefits 00:43:00 – Why obsessing over product quality is the best marketingThis episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Walk West. Hosted on Acast. See acast.com/privacy for more information.

Cristiano Ronaldo Audio Biography
Ronaldo's Enduring Legacy: Record-Breaking Goals, Global Brand Power, and World Cup Dreams at 40

Cristiano Ronaldo Audio Biography

Play Episode Listen Later Sep 7, 2025 3:20 Transcription Available


Cristiano Ronaldo BioSnap a weekly updated Biography.Cristiano Ronaldo has launched into September 2025 making headlines yet again both on and off the pitch. At forty years old, Ronaldo's quest for an unprecedented sixth World Cup appearance couldn't have started better—he scored twice in Portugal's resounding five-nil away victory over Armenia in their first 2026 FIFA World Cup qualifier. With those two goals, he extended his world record as the top men's international scorer to 140, and one of them—a thunderbolt from nearly 25 yards—sent social media buzzing with highlights and praise. The Associated Press and ESPN both note that his enduring motivation and drive is setting benchmarks rarely matched in the sport, with football commentators emphasizing the significance of this campaign likely being Ronaldo's last shot at the one major trophy that still eludes him, as Lionel Messi famously lifted the World Cup in 2022.His performance in Armenia received the usual avalanche of online support. Ronaldo shared jubilant photos and a three-word victorious message on Instagram and X, triggering global fan reactions and a notable comment from former Brazilian midfielder Jose Neto, who declared Ronaldo the greatest of all time. Portuguese manager Roberto Martinez heaped praise for Ronaldo's leadership and the team's “exemplary attitude,” hailing the start as nearly perfect. Behind the scenes, Ronaldo also paid a subtle tribute to his late friend Diogo Jota following one of his goals, a gesture that resonated widely with fans online.Away from football, Ronaldo continues to expand his business and media profile. Earlier in the week, he starred in a high-profile tourism campaign for “Saudi, Welcome to Arabia,” featured front and center in a sweeping film designed to highlight Saudi Arabia's expanding global ambitions. The campaign launched across Asia and Europe, with Ronaldo taking viewers through a montage of high-stakes sports and cultural scenes in the kingdom. This multimedia rollout underscores both his brand power and ongoing integration into Saudi sporting and lifestyle ventures.Not all the attention was strictly positive. A viral moment surfaced when Ronaldo appeared to shove a fan who got too close in Yerevan, caught on phone cameras and widely circulated, sparking debate online but quickly overshadowed by his record-breaking performance. Adding to the intrigue, Ronaldo dropped a cryptic social post about his future, fueling speculation but offering no confirmed news regarding any major change in plans—just typical Ronaldo mystique.As the world watches his every move, the major sports outlets agree: Cristiano's relentless pursuit of records at 40 keeps him at the heart of global football conversation, while his business and brand ventures just keep growing. Next up is Portugal's crucial qualifier against Hungary, where the story continues—could another record await?Get the best deals https://amzn.to/3ODvOta

Anxious Filmmaker with Chris Brodhead
#163 From Family Startup to Global Brand: The Harney & Sons Story with Mike Harney

Anxious Filmmaker with Chris Brodhead

Play Episode Listen Later Sep 2, 2025 20:43


What does it take to turn a family tea startup into a global brand, beloved by customers worldwide? Mike Harney, Vice President and Master Tea Buyer of Harney & Sons, joins me to share the extraordinary journey of growing one of the world's most respected tea companies — without ever taking outside investment.From tasting trips in Kenya and Mozambique to supplying major retailers like Barnes & Noble, Amazon, and Target, Mike reveals how passion, persistence, and quality turned Harney & Sons into a household name. Along the way, he shares the challenges of navigating tariffs, the art of tea tasting, and why staying family-owned has been central to their success.

The Beauty Entrepreneur's Business Coach
From Stylist to Global Brand: Reinvention, Marketing & Multiple Revenue Streams with Stephen Marinaro (TheSalonGuy)

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Sep 2, 2025 12:21


In this episode of The Maria Fontana Show, I sit down with Stephen Marinaro—better known as TheSalonGuy—a true pioneer in the hair and beauty industry who has built one of the most recognizable brands from the ground up.Stephen shares his journey from working behind the chair to creating a powerhouse brand that includes a viral YouTube channel, a best-selling hair product line, a creative agency, and innovative digital platforms like the HairAdvisor app.We dive into:✨ How to reinvent yourself and scale beyond “just doing hair.”✨ The secrets to building a memorable personal brand that stands out.✨ Creating multiple revenue streams through products, courses, memberships, and digital content.✨ Why consistency, authenticity, and faith are the foundation of long-term success.✨ What salon owners and beauty pros must do NOW to thrive in a changing industry.Whether you're a salon owner, independent stylist, or creative entrepreneur, this conversation will inspire you to think bigger, take bold steps, and start building not just income—but legacy wealth. 

Sports Pundit Explains...
Emily Heath [ARCHIVE]: Leveraging a Global Brand to Get Girls Moving

Sports Pundit Explains...

Play Episode Listen Later Aug 28, 2025 46:04


Today, we revisit a conversation with Em Heath, Global Brand Director at Rexona, a key player globally in Unilever's personal care brand portfolio.Formerly a sponsor of Williams F1, the brand has taken a serious liking to women's football - partnering with Man City and Chelsea, doing deals with players like Lauren James and Lucy Bronze, as well as playing a key role in activating around marquee properties like the Women's World Cup and Women's Euros, as part of Unilever's broader partnerships with FIFA and UEFA.We explore this interest in women's football and the nuances of activating across almost every area of the women's game, the role that brands can play within women's sport, and the intricacies of managing a global brand.Timestamps2:00 - Em's Journey4.30: - How Rexona Fits within Unilever Personal Care Portfolio8:00 - Activating Partnerships with UEFA and FIFA15:00 - Balancing Sports Partnerships with Other Areas of Marketing18:00 - Leveraging Ambassadors at Club Partners - like Lucy Bronze and Lauren James20:30 - What Attracted Rexona to Partner with Chelsea and Man City26:00 - Chicken and Egg Problem Surrounding Women's Sport29:00 - What is Rexona's Breaking Limits Program?34:00 - Meeting KPIs and Measuring ROI 40:00 - Evaluating New Partners - and why Rexona Stopped Sponsoring in Formula 145:00 - Looking Forward Additional Links⁠Rexona Partners with England Football Star Lucy Bronze to Inspire Girls to Move More⁠⁠ICC and Unilever announce groundbreaking partnership on International Women's Day to strengthen the future of women's cricket⁠Connect with Emily on LinkedIn - ⁠Here⁠Connect with Andy on LinkedIn - ⁠Here

Music Business Insider Podcast
How Does Primary Wave Turn Music Legends Into Global Brands? Larry Mestel CEO Primary Wave

Music Business Insider Podcast

Play Episode Listen Later Aug 26, 2025 43:40 Transcription Available


How Does Primary Wave Turn Music Legends Into Global Brands? Explore how Larry Mestel, CEO & Founder of Primary Wave, is transforming music publishing, legacy artist branding, and catalog acquisition in this MUBUTV Music Business Insider Podcast episode. Learn about the "secret sauce" behind revitalizing icons like Whitney Houston, Prince, and Bob Marley, and why infrastructure, brand deals, and partnership—not just acquisition—are redefining music rights today. If you're passionate about music branding, catalog value, and artist legacy, this is an essential watch!

Die besten wikifolio-Trader im Börsenradio Interview
"Miss es oder vergiss es." wiki-Trader David Bienbeck über Top Global Brands wie Prosus, Haier, Uber und Campari

Die besten wikifolio-Trader im Börsenradio Interview

Play Episode Listen Later Aug 26, 2025 15:45


"Keine One-Hit-Wonder, sondern Langspielplatten." wiki-Trader David Bienbeck (Tradername: AlbrechCieAG) interessiert sich vornehmlich für Werte mit Strahlkraft, darunter Top Global Brands ( https://www.wikifolio.com/de/de/w/wftopbrand ) und übliche Verdächtige wie Meta, Alphabet, Netflix oder Google. Die Performance seit 2014 spiegelt das wider: + 263,5 %, das sind im Durchschnitt pro Jahr + 12,0 %. Eine "gute Marktdurchdringung" hat auch der Fahrdienstleister Uber Technologies: "Miss es oder vergiss es. Und bei Uber ist der Erfolg messbar." Auch bei Campari ist das Glas deutlich gefüllter als nur halbvoll: "Es gibt Wachstumspotenzial" - besonders in den USA. Ein "Quasimonopol" hat Scout24: "Der Markt wird bald wieder mehr Rückenwind bekommen. Die Indexzugehörigkeit ist kein Investmentkalkül." Ein "sehr umtriebiger" Weltmarktführer ist Haier Smart Home.

Spikes Excitement Talks
Spikes Excitement Talk #94 with Rachel Exton

Spikes Excitement Talks

Play Episode Listen Later Aug 26, 2025 28:46


In this episode, Sandra Peat sits down with Rachel Exton, VP of Global Brand at Pearson, to explore a career that spans everything from high-end beauty and disinfectant to cutting-edge education and AI.Rachel shares her remarkable journey through brands like Unilever, John Frieda and Dyson and how each role taught her something new about people, purpose and pivoting. She opens up about navigating career challenges, including returning from maternity leave and re-entering the workplace on her own terms.Together, Sandra and Rachel unpack why every product — even bricks and disinfectant can be emotionally meaningful, the importance of purpose in today's marketing landscape, how brand marketing can drive transformation in education and what excites Rachel most about AI and the future of lifelong learningTune in and get inspired to follow curiosity and go back for what you really want.

The Root of All Success with The Real Jason Duncan
319: From Bankruptcy at 21 to Building Global Brands

The Root of All Success with The Real Jason Duncan

Play Episode Listen Later Aug 25, 2025 41:05


Imagine going bankrupt at 21 with over a quarter-million dollars in debt—only to rebuild and create brands that now reach millions worldwide. That's exactly what today's guest, Nick Edmundson, did. Nick is the Founder & CEO of Wandering Weddings, the global hub for adventurous couples who want rule-free, epic celebrations. From washing cars for $6.50 an hour to running multiple successful brands—including a die-cast racing venture called Tiny Track Cars—Nick's story is one of persistence, creativity, and never letting other people's limits define his own. In this episode, we dive into: The $250,000 car business disaster that forced him into bankruptcy at 21 How he turned photography into a thriving business and simplified success with his wife Building Wandering Weddings into a worldwide platform Balancing business with family life while protecting his time Why persistence—not intelligence—is the ultimate success key Nick also shares how joining the Exiter Club mastermind shifted his mindset, taught him the power of delegation, and helped him move from being the brand to running the brand.

Line of Sight Podcast
Building a Global Brand Rooted in Filipino Heritage with Nathalie Llorente-Lim

Line of Sight Podcast

Play Episode Listen Later Aug 22, 2025 47:39


In this episode, we sit down with Nathalie to explore her journey as a social entrepreneur blending culture, community, and commerce. Nathalie shares how LIKHA began, the lessons she's learned leading a mission-driven business, and the power of storytelling and craftsmanship in driving impact. From the early challenges to building a global brand rooted in Filipino heritage, this conversation offers an honest, inspiring look at what it means to build with purpose.

Knowledge@Wharton
Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

Knowledge@Wharton

Play Episode Listen Later Aug 21, 2025 26:42


Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson's partnership with the NBA, relationships with players, the brand's ambassadorship with Caitlin Clark, and the role of technology in product innovation. Hosted on Acast. See acast.com/privacy for more information.

Wharton Marketing Matters
Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

Wharton Marketing Matters

Play Episode Listen Later Aug 21, 2025 26:42


Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson's partnership with the NBA, relationships with players, the brand's ambassadorship with Caitlin Clark, and the role of technology in product innovation. Hosted on Acast. See acast.com/privacy for more information.

The Story of a Brand
Slowtide - How Surf and Art Sparked a Global Brand

The Story of a Brand

Play Episode Listen Later Aug 20, 2025 60:13


I had such a great time talking with Dario Phillips, Co-founder of Slowtide. What started as a simple idea—a better beach towel—has grown into a lifestyle brand that's as much about art and culture as it is about function.  Dario shared how Slowtide turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today's consumer. What really stood out to me was the way Dario approaches brand building. Slowtide isn't just about selling towels; it's about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary. Here are a few key moments from the episode: * How a love for surf, art, and culture inspired the very first product idea.   * The journey from a side hustle to a full-fledged brand stocked in major retailers.   * Why artist and brand collaborations have become such a powerful part of their identity.   * The challenges of scaling while staying true to their creative roots and sustainable values.   * Insights into how Slowtide turned a utilitarian product into a lifestyle statement. Join me, Ramon Vela, as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community. For more on Slowtide, visit: https://slowtide.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

The Business of Dance
81 - Dan Galpern & Mike Minery: Dance One: From Stage to Strategy: The Leaders Transforming Dance with 21 Global Brands

The Business of Dance

Play Episode Listen Later Aug 17, 2025 55:12


Interview date: May 19, 2025Episode Summary:Dan Galpern, CEO of Dance One, and Mike Minery, VP of Dance One. They discuss the creation and growth of Dance One, a leading organization in the dance industry that produces over 500 events annually through 21 brands. Dan shares how his background as a dance dad led him to invest in the dance industry, culminating in the formation of Dance One, which combines competition events, conventions, and educational opportunities for dancers. Mike, with his extensive experience as a tap dancer and choreographer, talks about his transition into an executive role and his work to bridge the artistic and business sides of the dance world. The episode highlights Dance One's mission to elevate the dance community through world-class events, global expansion, and creating opportunities for dancers to develop both their skills and careers.Show Notes:(00:00) Introduction to today's guests: Dan Galpern and Mike Minery from Dance One (05:00) Dan's journey into the dance industry and the creation of Dance One (10:30) The merging of 21 dance brands to form Dance One and its impact on the industry (15:00) Mike Minery's background as a tap dancer and his transition into an executive role(20:00) The vision behind Dance One's global expansion and investment in dancer education (25:30) How Dance One is enhancing its conventions with technology and innovative experiences (30:00) The importance of combining artistic and business knowledge in building a successful dance career (35:00) Dan and Mike's insights on the future of ballroom dance with the launch of Ovation (40:00) Creating opportunities for dancers in various industries beyond performance (45:00) Advice for young dancers on building a sustainable career in dance (50:00) The power of community and collaboration in the dance industry (55:00) Closing thoughts from Dan and Mike on their roles in shaping the future of dance (55:12) Conclusion of the episode and Menina's closing remarksBiography:Mike Minery is a Vice President at DanceOne and Executive Director of DanceOne's Break The Floor Tours. A New Jersey native, he has established himself as one of the finest tap dancers and choreographers working today. Most recently, Mike has been a top faculty member on JUMP for more than 20 years, including six as tour director. Additionally, he was named the 1997 World Tap Champion and was a recipient of a Princess Grace Dance Fellowship Award. He toured the world as a soloist with the internationally acclaimed Manhattan Tap company and has been featured at The Supper Club on Broadway, in the '40s revue This Joint is Jumping. He has also created his own tap company, "Tapaholics", which debuted at the famed Duke Theatre in New York City and has performed in countless theatres and on television as a feature guest on The Tony Danza Show.Dan Galpern is the CEO of DanceOne, the premier producer of more than 500 yearly elite educational and competitive dance events and largest family of dance brands in the world. Before joining DanceOne, Dan was a senior partner at TZP Group, where he helped lead the initial strategic investments that created DanceOne in 2023. His extensive background includes his role as the Chief Operating Officer and Head of Strategy at CurtCo Media Labs, LLC, a holding company for the Robb Report Family of media brands, which Dan helped to expand from just two magazines to an international integrated media platform with fifteen media brands, producing over 60 live events annually, as well as his ongoing commitment to child welfare through his service as Chairman of the Board of Children's Rights, Inc.Connect on Social Media with Dance One:https://www.instagram.com/danceonehttps://www.facebook.com/profile.phpWebsite:http://dance.one/

Conversations from the Diaspora with Love
From Diaspora Kitchen to Global Brand: Preserving Culture Through Flavor (w/ Dammi Sherri)

Conversations from the Diaspora with Love

Play Episode Listen Later Aug 16, 2025 70:38


In this episode of Conversations from the Diaspora, I'm joined by Dammi Sherri, a Nigerian-Irish entrepreneur and the founder of Sísè Foods—a brand on a mission to make African home cooking simple, flavorful, and accessible for modern living.Dammi shares her journey from working in financial services to creating a food brand that started as a personal fix in her own kitchen. We talk about:The immigrant experience in Ireland and how it shaped her perspectiveWhy preserving culture through food is so importantThe realities of starting small, bootstrapping, and growing intentionallyWhat it means to balance purpose, business, and personal life as a founderThis is more than a food story—it's about identity, heritage, and building something that keeps culture alive in everyday kitchens.

Move The Ball™
Will Buxton: Shaping the Soundtrack of Modern Motorsport

Move The Ball™

Play Episode Listen Later Aug 14, 2025 49:10


From the Formula 1 paddock to the heart of IndyCar, Will Buxton has become one of the most recognizable and respected voices in racing. In this episode, Will joins Jen Garrett for a candid, high-energy conversation about his bold career shift from F1 to IndyCar, his role behind the mic as a commentator for Fox Sports’ IndyCar coverage, and what it was like to experience the magic of the Indy 500 from the booth. Will shares his authentic perspective on the evolution of motorsport storytelling, the behind-the-scenes experience of filming the new F1 movie, and how he’s built a career that blends insight, passion, and unforgettable storytelling. Known for shaping the soundtrack of modern motorsport, Will opens up about what it takes to truly connect with fans and keep the energy high in one of the fastest, most competitive sports in the world. If you love racing, storytelling, and insider perspectives from the people who bring the sport to life, this is an episode you won’t want to miss. IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Michigan's Big Show
* Katie Johnson, VP and Global Brand Leader with Hyatt

Michigan's Big Show

Play Episode Listen Later Aug 13, 2025 7:31 Transcription Available


FidelityConnects
Global brands and consumer spending patterns: Aneta Wynimko

FidelityConnects

Play Episode Listen Later Aug 13, 2025 35:45


Tariffs, or no tariffs, from an investment point of view, the consumer wanting to spend - and due to some de-regulation - being able to spend, might present a coiled-spring opportunity. Less onerous bank regulations and mortgage burdens could also free up spending ability. After the twin hits of Liberation Day fears, and the over-hang of COVID price hikes, consumer brands have had to adjust. To do this they are diving into the world of A.I. efficiencies. Though A.I. may not yet be deployed across vast businesses, today's guest says A.I. inside the brands is clearly around the corner. Today, Fidelity Portfolio Manager Aneta Wynimko helps us understand what the consumer is spending on - across all ages and budgets, and more on the Fidelity Global Consumer Brands Fund. Recorded on August 8, 2025. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information. For a fourth year in a row, FidelityConnects by Fidelity Investments Canada was ranked #1 podcast by Canadian financial advisors in the 2024 Environics' Advisor Digital Experience Study.

Heja Framtiden
598. Gina Dirawi: How to build a global brand from scratch (IN ENGLISH)

Heja Framtiden

Play Episode Listen Later Aug 12, 2025 39:04


What are some of the most important lessons if you want to build a successful global brand from scratch? Swedish TV host, comedian, singer and writer Gina Dirawi decided to embark on an entirely new adventure when she started building her brand ZËIYT, developing olive oil products for skin and hair care. To boost the journey while gathering valuable insights, she simultaneously launched the podcast and video series Gina Mot Miljarden, interviewing the best entrepreneurs and investors she could think of.In this episode of Heja Framtiden, Gina Dirawi joined Christian von Essen in front of a live audience at Norrsken House in Stockholm, for a conversation about entrepreneurship, empathy, passion − and the grit it takes to challenge an unsustainable industry with higher demands. The event was held in conjunction with the festival Rosendal Garden Party in June 2025.Podcast host: Christian von Essen // Learn more at hejaframtiden.se // Check out the newsletter on Substack (in Swedish).

Empowering Her with Melody Pourmoradi
Ep. 285 - Rebecca Minkoff on the Passion, Vision, and Fierce Drive Behind Her Global Brand

Empowering Her with Melody Pourmoradi

Play Episode Listen Later Aug 11, 2025 36:45


What shifts when you stop waiting for permission—and choose yourself instead?In this episode of the Empowering Her Podcast, I sit down with fashion icon and global brand founder Rebecca Minkoff to talk about the power of believing in your vision and doing whatever it takes to bring it to life. We go deep into the creative mindset that helped her stand out, the early days of getting her products into the right hands, and the unwavering commitment it takes to build something that lasts.Whether you're an aspiring entrepreneur, creative visionary, or someone standing on the edge of your next big chapter—this conversation is your permission slip to go all in.IN THIS EPISODE:0:00 Intro1:10 Rebecca's path from idea to global brand4:22 Choosing yourself and trusting your voice9:50 How she got her designs noticed in a crowded industry14:45 Staying rooted in your mission18:30 Advice for women ready to make a bold move22:40 Where to connect with Rebecca✨ Follow Rebecca Minkoff:Instagram (Brand): https://instagram.com/rebeccaminkoffInstagram (Personal): https://instagram.com/beckyminkoffHer book is called Fearless and is available on Amazon, Audible, Kindle, and Barnes & NobleBe sure to share this podcast and tag both Rebecca + myself and we will be sure to repost! Thanks for your listenership!Let's Stay Connected!As an empowerment coach, author, twin girl mom, and the creator of the GiRLiFE Academy, my mission is to help every woman and girl discover her voice and live a life that lights her up from the inside out.I'd love to connect with you and continue this beautiful journey together!

Move The Ball™
The Entrepreneur's Edge Part 2: From Ideas to Income – Monetization and Scaling with Precision

Move The Ball™

Play Episode Listen Later Aug 11, 2025 17:55


In this episode of Move the Ball, Jen Garrett dives into the second part of her special series, "The Entrepreneur's Edge: Position, Monetize, Scale." Jen shares her global business experiences and breaks down how to turn expertise into scalable income, build a strategic monetization stack, and implement systems for sustainable growth. She emphasizes the importance of refining before scaling, protecting your energy, and aligning your offers for maximum impact. Jen also references previous series and resources for further learning. Time Stamps & Highlights: 2:44 — Series overview: Part 2 focus on monetization and scaling 5:53 — Building a strategic monetization stack (low, mid, high-ticket offers) 9:39 — The importance of consistency, routines, and energy management 10:47 — Scale vs. refine: knowing which move to make 12:01 — Refinement as a path to elite performance IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1395: Zappi: How Multinational Companies Adapt and Succeed with Global Brand Strategist Nataly Kelly

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Aug 7, 2025 28:23


Growing a brand across borders sounds exciting until you realize how easy it is to get it wrong. What clicks with one audience might feel tone-deaf or confusing somewhere else, and it's not just about language—it's about values, habits, even colors and timing. Big names like Nike and Starbucks didn't just push the same message everywhere—they listened, adapted, and blended in without losing who they are. When companies miss that step, even the best ideas can flop, not because they weren't good, but because they didn't fit. https://www.youtube.com/watch?v=sn9bYLjZUGc Nataly Kelly is the CMO at Zappi and a global brand strategist with deep roots in tech and cross-cultural marketing. Today, she breaks down how top brands like Nike and Kit Kat tailor their messaging worldwide without losing their identity. She emphasizes the need for clear goals, personal branding, and adapting to an AI-driven market. Nataly also shares tips on navigating big career shifts with purpose and resilience. Her message: success comes from blending global vision with local insight. Stay tuned! Quotes: “Building global teams is a big part of building a global brand. So hiring—and everything around hiring great people and building a team—is really the secret to success in any business, especially global business.” “Whenever things get tough, whether it's a people problem or a budget problem, it always helps to zoom out and ask, ‘Okay, where are we headed, and what's the most important thing we need to do?'” “It's okay to set the bar a little lower, as long as the focus is on progress.” Resources: Born to Be Global | Nataly Kelly Create winning products with connected insights | Zappi Follow Nataly Kelly on Facebook Connect with Nataly Kelly on LinkedIn

Screw it, Just Do it
How Julian Hearn Took Huel from Idea to Global Brand

Screw it, Just Do it

Play Episode Listen Later Aug 7, 2025 11:53


In this bite-sized episode of Screw It Just DO It, I sit down with Julian Hearn, founder of Huel, to unpack the early days of building one of the UK's fastest-growing food brands. How to systemise and scale from a solo startupWhy obsessing over process is the key to future growthBuilding a culture-first team and hiring for values over skillsStepping away as CEO to let others leadWhy location and work environment can be a competitive advantageJulian didn't just start Huel, he did everything himself. Branding, packaging, fulfilment, customer service, marketing. It was a one-man operation that exploded into a £40 million business in just four years.We dive into:Julian's story proves that you don't need a complicated business plan or a full founding team to get started. You need focus, fast feedback loops, and the grit to keep going when the work is heavy and unrewarded.If you're a founder stuck between startup chaos and scale-up complexity, this one's for you.

Move The Ball™
The Entrepreneur's Edge Part 1: Brand Before Business – Positioning to Attract Opportunity

Move The Ball™

Play Episode Listen Later Aug 7, 2025 14:46


In this episode of the Move The Ball podcast, host Jen Garrett kicks off a new two-part solo series, "The Entrepreneur's Edge: Position, Monetize, Scale." Jen shares actionable strategies for entrepreneurs and high-performance professionals to build a brand that attracts opportunities and turns them into scalable income and impact. She emphasizes the importance of brand positioning, clarity, and credibility, drawing on her global experiences and lessons from elite athletes and executives. Episode Highlights:[2:57] Introduction to the new series: "The Entrepreneur's Edge" [3:55] The importance of brand positioning before business growth [6:11] Building a global brand and the power of positioning [7:12] What a brand truly is (beyond logos and taglines) [8:04] The "brand triangle": niche, audience, and signature edge [10:18] Differentiation and being referable [11:22] Visibility vs. credibility in the digital world [12:08] Auditing your online presence and using AI for a brand audit [12:59] Lessons from pro athletes and executives on positioning IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
Miranda Kerr on KORA Organics, Wellness, and Building a Global Brand That Lasts

Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

Play Episode Listen Later Aug 4, 2025 62:33


When Miranda Kerr was just 16, her mother's cancer diagnosis became a turning point prompting her to look closely at what she was putting in and on her body. That moment sparked a lifelong passion for holistic health and organic living, ultimately becoming the seed for KORA Organics. As a supermodel, Miranda spent years in the makeup chair—constantly exposed to products that prioritized quick results over clean ingredients. Frustrated by the lack of skincare that was both certified organic and truly effective, she decided to create her own. After three years of collaboration with leading chemists in the natural space, KORA launched in 2009 with a bold mission: to deliver high-performance skincare powered by uncompromised ingredients and grounded in wellness. Every formula meets the strictest global standards and is supercharged with antioxidants—thanks to sustainable harvesting methods that are kinder to your skin and the planet. Today, KORA is available in over 40 countries and remains rooted in Miranda's original vision: skincare that supports your glow, inside and out.In this episode, Miranda also discusses:Inspired by noni fruit & her grandma's natural remediesInfusing products with rose quartz for energy & intentionBeing fully certified organic, not just “clean” Uses plant-based retinol alternatives like bakuchiol & acaiSelf-funding the brand and being deeply involved in every productThe importance of consistency in your routineHaving the brand stand alone without her attachmentFun fact, Miranda writes her own copy!We hope you enjoy this episode and gain valuable insights into Miranda's journey and the growth of www.us.koraorganics.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Kora Organics at www.us.koraorganics.com and on Instagram at @koraorganicsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

The Brave Table with Dr. Neeta Bhushan
351: From Side Hustle to Global Brand: How Sheen Gurrib Built Her Empire

The Brave Table with Dr. Neeta Bhushan

Play Episode Listen Later Aug 4, 2025 57:40


In this powerful episode of The Brave Table, I sit down with the incredible Sheen Gurrib—an Oxford and Cambridge graduate, creator of the viral “Dream, Girl” podcast, co-founder of the Professionelle Network, and entrepreneur using storytelling to shift narratives for women everywhere. From tracing her roots from Mauritius to going viral with her Michelle Obama clip to building a professional empire in Dubai, Sheen shares her journey of reinvention, community-building, and breaking down barriers.We explore what it means to show up authentically as a woman leader, the tension between heart and strategy, and how content creation is evolving in the age of AI. You'll walk away with deep reflections and practical wisdom to build your personal brand, create impact, and stop letting fear hold you back.What you'll get out of this episode… How to stop doubting your vision and start building what mattersA refreshing look at being single in your 30s, 40s, or 50sBehind the scenes of how Sheen's content went viral and why it workedLessons from building a 20,000+ strong women's network in DubaiTips for creators: monetizing content and staying consistent across platformsHow to lead with empathy without sacrificing standards or clarityA new lens on feminine leadership and what it takes to thrive in a male-dominated worldThis Episode is Powered by Health NagMeet your new daily glow-up: Health Nag's Bioactive Collagen Jelly—the world's first collagen with Types I, II, III & IV for full-body support (skin, gut, joints & more).Tastes amazing. Absorbs fast. One spoon a day = science-backed resilience from the inside out.

Remarkable Marketing
Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod

Remarkable Marketing

Play Episode Listen Later Jul 31, 2025 45:07


When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Conversations with Loulou
E97: This Dubai Expat Risked Everything—Then Raised $30M to Build a Global Brand

Conversations with Loulou

Play Episode Listen Later Jul 30, 2025 62:21


Discover how Anam Khalid, co-founder and COO of Squatwolf, went from a small-town girl in Pakistan to building a global fitness brand from Dubai. In this inspiring conversation, Anam reveals the sacrifices, challenges, and truths of entrepreneurship, breaking gender barriers, and building a business with her husband. If you dream of creating your own success story, this episode will light the fire. 

Experts of Experience
How to Lead Brands That Translate Globally

Experts of Experience

Play Episode Listen Later Jul 30, 2025 79:46


What does it take to build a brand that resonates across cultures… not just across markets?   In this special dual-guest episode, Lacey Peace sits down with Nataly Kelly, Chief Marketing Officer at Zappi, and Katherine Melchior Ray, UC Berkeley lecturer and former executive at brands like Nike, Hyatt, and Louis Vuitton. Together, they co-authored the new book Brand Global, Adapt Local: How to Build Brand Value Across Cultures and they're here to share the lessons learned from decades of global brand-building. Nataly and Katherine dive deep into why cultural intelligence is the most under-leveraged skill in modern CX, why brands that ignore cultural context are building in globalization debt, and how something as simple as a melon can repair — or ruin — customer trust. They explain the importance of shared values, the risks of applying the same CX metrics globally (spoiler: NPS doesn't mean the same thing in every country), and how AI is both accelerating and complicating cross-cultural brand connection. From real stories about Kit Kat's flavor strategy in Japan to awkward CX blunders in global grocery stores, this episode is packed with tangible takeaways and perspective shifts for any business looking to scale with humanity and intention. Get your copy of Brand Global, Adapt Local: How to Build Brand Value Across Cultures now!   https://www.amazon.com/Brand-Global-Adapt-Local-Cultures/dp/139861971X Key Moments:   00:00 Do Customer Service Expectations Differ Across Cultures?06:03 Why Cultural Intelligence Is Crucial for Global Business07:04 Co-Authors' Nataly Kelly & Katherine Melchior Ray's Meet cute  15:18 Real-Life Cultural Missteps and Surprising Service Norms24:13 Can AI Replace Cultural Insight? Why Human Context Still Matters34:38 What's at Stake When You Ignore Cultural Differences38:23 Globalization Strategy: Why Flexibility Beats Uniformity39:09 How Cultural Agility Builds Better Customer Experiences40:34 Style Switching & Cultural Intelligence in Leadership42:18 Kit Kat's Local Flavors & HubSpot's Global CX51:01 How Tech Adoption Varies by Country (And Why It Matters)55:12 Daily Habits That Boost Strategic Thinking & Creativity01:00:24 How AI Is Changing Global Marketing and Customer Experience01:15:46 Final Leadership Lessons on Trust, Culture & Global Growth –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

The Sky Society Podcast | Marketing Career
#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido

The Sky Society Podcast | Marketing Career

Play Episode Listen Later Jul 29, 2025 45:47


✨  Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily's MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advocacy and self-confidenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#plugintodevin - Your Mark on the World with Devin Thorpe
Turning a Childhood Craving into a Global Brand with Healthier Chocolate Milk

#plugintodevin - Your Mark on the World with Devin Thorpe

Play Episode Listen Later Jul 29, 2025 25:17


Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Jo: Uniting people.Childhood cravings often fade with time, but for Jo Weinand, they became a lifelong mission. Growing up addicted to chocolate milk, Jo eventually realized that her favorite treat wasn't as healthy as she'd imagined. “It was a sad day when I started to read labels and realized, oof, I just cannot be drinking this anymore,” she shared in today's episode.As Jo searched for a healthier alternative, she found herself frustrated by disappointing options. Either the products didn't taste good, or they were full of fillers and oils. When the pandemic hit and life slowed down, Jo seized the opportunity to experiment. Using her Vitamix and pantry staples like cashews, cocoa powder, and agave syrup, she crafted a homemade chocolate milk that surprised her with its deliciousness. “I hit blend, poured it in a cup, tried it and was like, wait, what? This is actually really good,” Jo said.That spark of inspiration soon became Nutcase, a company producing healthier chocolate milk with cashews as the creamy, nutrient-rich base. But Jo wasn't content with just making something for herself or her local community. “I'm a big dreamer,” she said. “As soon as I realized there was a product here, I started thinking about how to scale it globally.”Jo tested the waters by bottling her creation and selling it in her restaurant, where it quickly flew off the shelves. That validation pushed her to solve the next challenge: extending the product's shelf life for large-scale distribution. Through persistence and a network of connections, Jo found experts who helped her refine the formulation and production process.Now, Nutcase is on the verge of becoming a global brand, and Jo is inviting others to join her journey. With a regulated crowdfunding campaign currently open, anyone can invest in Nutcase and own a piece of the company. “Having everyday people, super fans, and supporters have skin in the game was a no-brainer for me,” Jo said.Her passion for creating a healthier, better-tasting chocolate milk is undeniable, but her vision for building an inclusive, community-backed brand is just as inspiring. Don't miss your chance to be part of this delicious revolution.tl;dr:Jo Weinand founded Nutcase to create healthier, cashew-based chocolate milk that tastes amazing.A pandemic experiment with cashews, cocoa, and agave led to a surprisingly successful formula.Jo scaled Nutcase from a local product to a global brand with strategic networking and persistence.Celebrities and influencers, including Steve Aoki and Ninja, joined Nutcase as partners and advocates.Through equity crowdfunding, Jo invites supporters to invest in Nutcase and join the mission.How to Develop Uniting People As a SuperpowerJo's ability to unite people around a common mission is her defining strength. She explained, “As a founder, the best thing ever is building a team...of big celebrities and influencers, but also giving opportunities to people who are such hard workers and hustlers.” Jo's talent for inspiring enthusiasm and aligning others with her vision has been instrumental in turning Nutcase into more than just a business—it's a movement.When Jo launched Nutcase's strawberry flavor, she saw an opportunity to approach Steve Aoki, who initially wasn't a fan of chocolate milk. Upon trying the strawberry variety, he became so excited about the product and its brain-health benefits, he not only joined as a partner but also introduced Nutcase to his foundation to support brain health initiatives. Jo's ability to bring people together with shared values has helped Nutcase grow in unexpected, meaningful ways.Tips for Developing the Superpower:Share your passion authentically to inspire others.Don't be afraid to ask for help or make connections.Build a team with people who are aligned with your mission.Lean into your uniqueness—be bold and embrace being different.Final Paragraph:By following Jo's example and advice, you can make uniting people a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJo Weinand (she/her):Founder, Nutcase MilkAbout Nutcase Milk: Nutcase combines the nostalgic appeal of Nesquik with a premium, better-for-you nut milk, in sleek adult packaging. Made with cashews and naturally sweetened with dates & agave - it has no refined sugar, no artificial s**t, no oils… no bs! Backed by gaming superstar Ninja & DJ rockstar Steve Aoki, Nutcase bring back your favorite childhood drink, grown-up & guilt-free.Website: drinknutcase.comX/Twitter Handle: @nutcasemilkOther URL: issuanceexpress.com/nutcase-regcf/#email-formBiographical Information: Jo Weinand is the embodiment of the Nutcase brand and a perfect example of what you can accomplish when you are a total nutcase and won't let anything stop you. A serial entrepreneur, she has a keen eye for spotting an opportunity and creating a product that sets itself apart from the competition, with a brand that stands out on the shelf. She continues to prove her unique ability to inspire big names to fall in love with her product and join her mission.X/Twitter Handle: @joelleparenteauLinkedin: linkedin.com/in/joelledInstagram Handle: @drinknutcaseSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Dopple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear |  Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you'll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don't miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Apply for the Live Pitch here. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia Forever

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Jul 24, 2025 36:44


Khulan Davaadorj turned her battle with eczema into Mongolia's first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
From Customization to 3D Printing: The JohnnysKicks Journey

Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

Play Episode Listen Later Jul 21, 2025 53:46


In this episode of the Sneaker History Podcast, Mike Guillory speaks with John Trottier, aka Johnnys Kicks, a prominent sneaker designer and customizer. They discuss Johnny's journey from a sneaker enthusiast to a successful designer, the impact of 3D printing on the sneaker industry, and the importance of community in fostering creativity. Johnny shares insights on the customization process, the challenges of balancing design and business, and his aspirations to help other creators in the sneaker space. The conversation highlights the evolving landscape of sneaker design and the potential for innovation in the industry.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction to Johnny Kicks03:01 The Journey of a Sneaker Designer06:06 The Customization Process and Collaborations08:59 The Rise of Johnny Kicks and Fundraising Success12:00 Balancing Customization and Original Design15:01 Innovations in 3D Printing and Brand Collaborations18:29 The Journey of a Creative Director22:36 Balancing Creativity and Business24:37 Comfort and Functionality in Footwear26:49 Material Choices and Environmental Impact28:47 The Evolution of 3D Printing in Footwear30:11 Empowering Creators in the Sneaker Industry34:49 Reviving Excitement in the Sneaker Industry35:52 Empowering Creators Through Collaboration37:44 The Evolution of Sneaker Technology39:45 The Future of Retail in Sneaker Culture41:11 Building a Global Brand and Community43:01 The Journey of a Designer46:34 Seizing Opportunities and Creating Impact49:15 Giving Back to the CommunityCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Monocle 24: The Entrepreneurs
Eureka: how to grow a global brand from a remote Greek island

Monocle 24: The Entrepreneurs

Play Episode Listen Later Jul 18, 2025 4:53


Founder Stavros Kois shares how he grew a small optical shop in Syros into a globally recognised brand offering distinctive eyewear and silk scarves inspired by the style and story of the Greek island.See omnystudio.com/listener for privacy information.

The Reboot Chronicles with Dean DeBiase
Building A Global Brand From Crates And Barrels, Gordon Segal - Founder Crate & Barrel

The Reboot Chronicles with Dean DeBiase

Play Episode Listen Later Jul 16, 2025 32:29


Retail is a brutal industry where even the massive companies, that seem impossible to topple, can crumble. Crate and Barrel has long been a household name in American retail, which shaped how generations of consumers furnish their homes. What started as a small Chicago storefront in the 1960s has grown into a $2B global brand with over 100 locations, a powerful online presence, and sister brands like CB2 and Crate & Kids that continue to redefine the home shopping experience.In this episode of The Reboot Chronicles, we sit down with Gordon Segal, the co-founder of Crate and Barrel. As the Chairman and CEO, Gordon grew Crate & Barrel into a global home furnishings powerhouse, pioneering the accessible modern design movement that rebooted American retail through experiential store layouts, minimalist merchandising, and international sourcing. A pioneer in retail, Gordon helped create an accessible, design-forward brand long before “lifestyle retail” became a thing. Follow along as Gordon reflects on Crate and Barrel's humble beginnings, keys to scaling a values-driven business, tough leadership transitions and reboots, and how staying true to culture remains a competitive advantage—even in an era of Amazon and Wayfair.

The Sky Society Podcast | Marketing Career
#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga

The Sky Society Podcast | Marketing Career

Play Episode Listen Later Jul 8, 2025 45:02


✨  Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion  ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey  ☁️ Career moves that helped her go from sales associate to global retail director  ☁️ Advice for breaking into fashion retail without following a traditional path  ☁️ The leadership traits that set you up for long-term success in retail and beyondJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Handbag Designer 101
From One Bag to a Global Brand: Rebecca Minkoff on Building Fashion That Lasts

Handbag Designer 101

Play Episode Listen Later Jul 8, 2025 39:16 Transcription Available


What does it take to turn one handbag into a worldwide fashion brand? In this episode of Handbag Designer 101, Emily Blumenthal sits down with the iconic Rebecca Minkoff to unpack the journey from her first design to building an empire that changed the handbag industry forever.It all started with the Morning After Bag—a now-legendary design born from a chance encounter with actress Jenna Elfman and fueled by early internet buzz. From there, Rebecca's brand exploded, capturing the spirit of modern femininity and defining what it meant to build fashion with both form and function.

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily. More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.In this podcast, I reveal:• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clientsI'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.As I explain in the podcast:"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.Get the show notes:https://exposureninja.com/podcast/360/Listen to these episodes next:How To Rank in Google's AI Modehttps://exposureninja.com/podcast/357/58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

Smart Business Revolution
Profitless Prosperity to Global Brand With Brian Smith

Smart Business Revolution

Play Episode Listen Later Jul 4, 2025 35:50


Brian Smith is the Founder of UGG, the globally recognized sheepskin boots brand. Originally from Australia, he transitioned from a career in accounting to entrepreneurship after studying at the UCLA School of Management. Brian launched UGG Imports in 1978 with minimal capital and a bold vision to introduce sheepskin boots to the American market. Over the course of two decades, he built the brand into a cultural icon renowned for its comfort and quality — before eventually selling it to Deckers Outdoor Corporation. In this episode… Every entrepreneur dreams of turning their idea into a household name, but few consider the financial hurdles and missteps that can threaten even the most promising ventures. What do you do when your product starts to gain traction, but the business is financially drowning? Brian Smith, the founder of a now-iconic footwear brand, shared hard-won lessons on breaking into a resistant market. Drawing from his experience as a surfer and former accountant, Brian explained how deeply understanding your target audience and reflecting on their aspirations can transform marketing outcomes. His breakthrough came when he stopped using professional models and instead featured young surfers in authentic settings. He also cautioned against the dangers of “profitless prosperity,” where rapid sales growth outpaces financial planning, and stressed the importance of sound financial literacy and timing when scaling a product-based business. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Smith, Founder of UGG, to discuss how he created an iconic footwear brand. Brian reveals how surf culture shaped UGG's early marketing, why selling a fast-growing business was necessary, and how he's mentoring modern entrepreneurs today. Listeners will learn about Brian's innovative marketing strategies and the critical role of resilience in business success.

The Zest
WUSF's Lisa Peakes on Her Love of Radio, Fitness & Why She's Kept a Food Diary for 20 Years

The Zest

Play Episode Listen Later Jul 3, 2025 26:37


She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

The Zest
WUSF's Lisa Peakes on Her Love of Radio, Fitness & Why She's Kept a Food Diary for 20 Years

The Zest

Play Episode Listen Later Jul 3, 2025 26:37


She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

Remarkable Retail
Vuori CEO & Founder Joe Kudla Live on Stage: Scaling a Global Brand with Product, Purpose & Community

Remarkable Retail

Play Episode Listen Later Jul 1, 2025 40:31


In this Season 10 finale of The Remarkable Retail Podcast, Steve interviews Vuori CEO & Founder Joe Kudla live on-stage during the closing keynote of the CommerceNext Growth Show in New York. Steve and Michael also are on-stage for a session gleaning the top retail trends of the year so far and set the stage for what's most important to focus on the balance of the year.Instead of covering the week's headlines, Michael and Steve zoom out to examine the trends that have defined the year thus far. Tariff turbulence remains the dominant storyline, with the July 9th extension deadline looming and limited trade progress made—raising uncertainty about supply chains, pricing, and margins. Retailers are already grappling with rising costs and making difficult decisions about whether to absorb the impact through vendor, consumer, or margin adjustments.They spotlight a troubling acceleration in store closures, forecasting 2025 as a record year for retail contraction, particularly in drugstore and department store categories. Meanwhile, growth continues to concentrate, with Amazon, Walmart, and Costco accounting for over half of all incremental retail gains. Smaller out-performers, such as Vuori and Abercrombie, stand out, but the middle is collapsing through a combination of unremarkable business designs and lackluster execution.The hosts also analyze the contrasting fortunes of Walmart's soaring apparel success versus Target's continued slump and reflect on emerging disruption from agentic AI—potentially reshaping how consumers search, shop, and connect with brands. With luxury contraction predicted for the first time in 15 years and labor dynamics in flux, retailers face a complex and volatile landscape.Then, it's over to an on-stage interview with Vuori CEO & Founder Joe Kudla, who joins Steve live for the closing keynote at the CommerceNext Growth Show in New York City for a candid and inspirational conversation about scaling a lifestyle brand with purpose. Joe shares how Vuori—rooted in the beachside town of Encinitas, California—pivoted from a near-collapse to a $5.5 billion valuation last year, thanks to an obsessive focus on product quality, fabric innovation, and deep community connection.Kudla walks listeners through Vuori's growth strategy: starting with DTC success, expanding to wholesale, and now operating over 80 physical stores—each serving as a local brand hub. He discusses how in-person retail drives stronger omni-channel customers and why authenticity in influencer partnerships is more important than ever in a crowded media landscape.As Vuori expands globally with new stores in London, Shanghai, and Seoul, Joe remains grounded in his role as the brand's chief product evangelist and men's fit model. His leadership lesson? Stay vulnerable, stay curious, and always lead with great products. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

IMpulse - The Influencer Marketing Podcast
How Sherlock Scaled Global Brands in LATAM (Without Losing Control)

IMpulse - The Influencer Marketing Podcast

Play Episode Listen Later Jul 1, 2025 28:36


In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM's most awarded communications agencies. They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region. Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America's influencer marketing scene is bigger than anyone expects.

Top Of The Game
081 Marissa Solis| own the game

Top Of The Game

Play Episode Listen Later Jul 1, 2025 19:41


This week is America's 249th birthday and there are few things more quintessentially American than football. So we have a special treat for you, a conversation with Marissa Solis. She is the steward of the NFL brand and serves as SVP of Global Brand and Consumer Marketing. The National Football League is by far the most valuable sports league in the world. She has been instrumental in widening the aperture and appeal of the game and the enterprise. Demographics made this an imperative, technology made it possible, and with them business of sports - which is as much about playing games as it is about media and entertainment. Exhibit One (of many): the most recent NLF draft in Green Bay, Wisconsin.  Marissa has had a remarkable career managing global brands at companies like Procter & Gamble and PepsiCo and holds degrees from The University of Texas at Austin and Georgetown University.  

The Profitable Table Fed by Woolco Foods
Interview with Barry Richards, Global President at First, a Global Brand Experience Agency

The Profitable Table Fed by Woolco Foods

Play Episode Listen Later Jun 24, 2025 42:31


Welcome to a new episode of The Profitable Table podcast! We're very excited to feature Barry Richards, Global President of First, a premier global brand experience agency. Barry's diverse career journey has taken him across the globe, shaping his unique perspective on business. Join us as we delve into his experiences in hospitality, events, and leadership, and uncover valuable insights for aspiring entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

The Marketing Architects
Marketing's Dangerous Defaults with Matt Maynard

The Marketing Architects

Play Episode Listen Later Jun 10, 2025 48:00


Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

eCommerce MasterPlan
From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

eCommerce MasterPlan

Play Episode Listen Later Jun 2, 2025 31:30


Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear:

Honest eCommerce
332 | Turning a Tree-Planting Mission Into a Global Brand | with Derrick Emsley

Honest eCommerce

Play Episode Listen Later Jun 2, 2025 30:35


Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The $100 MBA Show
MBA2625 How to Launch a Product with Just a Landing Page and a Camera

The $100 MBA Show

Play Episode Listen Later May 16, 2025 8:29


Ever wondered if you really need a fancy website, polished product, or a big team to kickstart your idea? Are you stuck holding off your launch, waiting for perfection, only to find yourself without a single customer? You're not alone, and this lesson might be just what you need to simplify the process.In today's episode, Omar is sharing exactly how you can launch your next product using just two simple tools: a landing page and a camera. He walks you through his proven method for validating your idea, building an excited email list, and even securing payment before your product is fully created. Omar pulls from his own playbook—the one he used to launch his software company—and offers practical advice, a ready-to-use video script, and real-world examples to show how a touch of boldness can turn early interest into a thriving business.Ready to take the plunge without overthinking it? Hit play at the top of the page and learn how to launch smarter, not harder, in this dynamic lesson!MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can TooWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed