Digital Strategies For Small Business Podcast: Internet Marketing Strategy | Small Business Marketing

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In today’s episode we share some significant content marketing facts for 2014 and beyond. Hope you enjoy the podcast. The post Content Marketing Facts for 2014 – Podcast Episode #8 appeared first on Roja Interactive.

Digital Strategies for Small Business Podcast Episode #7 Hey everybody, today’s subject is getting more traffic with Google+. First off, lets discuss why I am choosing google+. Did you know they now have over 1.1 BILLION users? This is not people telling each other what they had to eat or drink today… it is people sharing ideas, information and recommendations. The average G+ users spends almost 7 minutes a day… which isn’t a lot, but it is valuable when they are. Obviously google likes its own properties, so links are good and so is having your profile there. If you haven’t setup authorship yet… this is the first step. If you need help, just call or email me. How to do it: Setup your account – Here is my profile if you want to be in my circle. Find relevant communities (preferably larger groups) Create your content that you plan […] The post Getting More Traffic with Google+ – Podcast Episode #7 appeared first on Roja Interactive.

Digital Strategies for Small Business Podcast Episode #6 Hey everybody, A few important notes before we hit the podcast topic.  Jason and I are going to try our best to increase the amount of podcasts we put out, and speed up the lag time in between them. Currently, the plan is to do a “marketing” oriented thought for you to easily digest every couple of days.  Sometimes this will be daily, sometimes 1x per week… but the goal is to give you quick and valuable information that you can apply to your practice/business quickly and easily. If you don’t like the format, or have any other questions or concerns… please don’t hesitate to reach out to us or comment below. Today I wanted to share a story I found in many sites on the web, but here is one of the websites: Original Story Here It’s about how a doctor changed […] The post Using PR To Get More Calls, More Clients, More Profit – Podcast Episode #6 appeared first on Roja Interactive.

In our 5th episode of the Digital Strategies For Small Business Podcast, we discuss 7 productivity tips in 7 minutes, including a multitasking test that you are going to fail!! Today’s Subject is  7 Productivity Tips In 7 Minutes Tackle the hardest projects first each day. Focus 25% of your day on the most important tasks for the day This should never be more than 3 things Use a task planner to lay out your weekly and daily goals Create this every Friday so you come to work with a plan next week Edit this on a daily basis (instead of getting on Social Media) Make sure that you keep your priority goals on top each day Assume each task will take longer than it should.  It usually does and this allows time for the unexpected. Bunch up similar activities when possible Create Phone Jam times to handle all your calls […] The post 7 Productivity Tips Including Multitasking Test – Podcast Episode: #5 appeared first on Roja Interactive.

In our 4th episode of the Digital Strategies For Small Business Podcast, we discuss things you should do less of, in order to get more traffic in 2014.               Things To do Less of: Keywords o   No keyword stuffing into your titles. o   No more stuffing keywords into your meta data. o   No keyword focused pages to trick google o   No more keywords in your footer links or other site wide anchors. Link Building o   No more Spammy sites just for link building o   No more guest posting just for the sake of it Sites need to be quality Don’t use My blog guest o   No more public link exchanges o   Most directories are dead! o   Article submission sites are dead too o   Link wheels are getting caught… so be careful with these. o   Irrelevant links are bad o   So are site wide links o   […] The post Digital Strategies For Small Business Podcast: Episode #4 – Getting More Traffic With Less in 2014 appeared first on Roja Interactive.

In our 3rd episode of the Digital Strategies For Small Business Podcast, I interview John Scherer who is widely known for his infomercials with the Video Professor Series. Among other things, we discuss his newest projects, Products In The News and O2 Hurricane. John and I speak for under an hour about how he chose his niche, how he grew it to be a huge revenue producer, and how he effectively marketed his products. Towards the end, John has a special offer for our listeners. The post Digital Strategies For Small Business Podcast: Episode #3 – Interview With John Scherer appeared first on Roja Interactive.

Writing for the web requires a different approach when compared to writing for print. Here are some SEO copywriting tips to help you write better web copy that helps you rank better within the search engines. Web copy is short and directly to the point with fewer words. Ideas are expressed in shorter paragraphs and shorter sentences. The big difference is in the use of keywords which are typically used as a central theme in the body of the copy, in the page headline and in the use of hyperlinks. The idea is that targeted keyword phrases are mixed into the marketing text for search engines to notice important phrases. 1. Keywords The main keyword phrase should be used up at least 3 times. Once in the headline, once in the first paragraph and once in the anchor text that will be hyperlinked to another relevant page on your site. […] The post 12 SEO Copywriting Tips That Yield Immediate Results – Podcast #2 appeared first on Roja Interactive.

Hi all, In this episode, we discuss why PPC & Display are critical first steps to getting traffic to your small business website, why Facebook ads are the best mobile billboard you can buy with your marketing dollars, and why you need great customer service. Please let us know your feedback. Thanks Jason & Adam   You can subscribe to our podcast by using this link. The post Digital Strategies For Small Business Podcast: Episode #1 appeared first on Roja Interactive.