Podcasts about digital strategies

Midland grit, tech leadership, and a dash of fun: How did Dusti Wofford become Global Head of Digital Strategy and Technology at CBRE? Trace her path from a strict upbringing to mastering a fast-paced, tech-driven world. Gain sharp insights on building resilient teams, leading with empathy and high expectations, and navigating generational shifts. Learn the power of mentorship, community, and balancing work identity with personal life. Essential listening for leaders cultivating growth, collaboration, and a champion's spirit.

For decades, hydraulic fracturing—or fracking—has relied heavily on water and sand to crack underground rock and release oil and gas. Fracking is safe, proven, and reliable, and in collaboration with horizontal drilling, has resulted in the huge growth in hydro carbon production in the US and Canada.    But fresh water is a scarce resource particularly in arid settings, and in many places under stress because of climate change. Disposal of used water is a technical challenge and costly. The sand resource, or proppant, is both costly to mine and heavy to ship. The mechanical process of forcing water and sand under pressure down the wells and into the rock generates a substantial carbon footprint.    Enter RocketFrac, a Calgary-based innovator using solid rocket fuel to crack the status quo.   Unlike conventional fracking, RocketFrac's technology eliminates the need for water and sand, which dramatically lowers carbon emissions and site disturbance. This self-propping, solid-fuel-based technique also opens up economically stranded assets, including abandoned or underperforming wells, with potential applications in water-stressed regions like California and the Middle East. It's an innovation that could redefine the economics and environmental impact of oil extraction.   In this episode I speak with Pavan Elapavuluri, Chief Technology Officer at RocketFrac, to hear firsthand about the origin of RocketFrac's solution, the physics behind the technology, its regulatory journey, and the digital tools they're using to model outcomes and rank well candidates. From carbon offsets to offshore potential, this episode is an explosive look at what could be the next big leap in oilfield operations.   And yes, those puns are all intended!    ⸻  

Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to recognize and combat burnout: - Identifying early warning signs in your routine and habits - The importance of intentional consumption – both nutritional and digital - Creating a support system through the “team triangle” concept - Balancing challenge and recovery in your work Supporting Your Team and Organization Discover how leaders can foster a culture that prevents burnout: - The critical role of open communication and psychological safety - Implementing seasons of intensity and recovery in your organizational calendar - Leading by example in prioritizing well-being Personal Strategies for Thriving Rob offers actionable advice for individuals: - Introducing small, manageable challenges to reignite motivation - Leveraging your personal values and strengths to guide decision-making - Building a network of mentors, peers, and cheerleaders for support Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work. Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life. Want to skip ahead? Here are key takeaways: 04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits. 14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability. 22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go. 28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success. Rob Tracz Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being. With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life. Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most. Learn more at RobTracz.com & SurvivingtheSideHustle.com http://instagram.com/robtracz Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Everyone loves a good tech strategy session—but how do we make sure those plans don't just sit on a shelf? We're diving into the realities of making strategy happen. Join us for the second installment of Tech Strategy in Action, a series where we dive into exactly that.   Today we will be discussing how CLIA has implemented their newly imagined website based on an enormous amount of user research, led by our guest Jill Straniero, SVP of Digital Solutions and Managing Director of Global Technology. We will discuss how deep user interviews and audience analysis revealed the need to shift from a department-focused approach to an audience-focused digital strategy. The findings helped streamline twelve websites into two distinct ones. The conversation highlights how user research is not just for usability—it's a strategic tool for long-term organizational alignment and smarter tech investments  Hosted by Norma Castrejon, Vice President, Information Technology at the American Osteopathic Association and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners.  Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/ 

In an era where healthcare-focused AI startups abound, the most meaningful innovations may not emerge from Silicon Valley's startup culture—but from inside the health systems themselves. That's the premise behind the Health AI Championship, a novel competition led by Lee Schwamm, MD, SVP/Chief Digital Health Officer + Associate Dean, Digital Strategy and Transformation, Yale New […] Source: Yale New Haven's AI Competition Offers Model for Sourcing Solutions that Solve Real Problems on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.TakeawaysBuilding a sustainable revenue model is crucial.Testing a model in the background can reduce risks.A dual approach allows for gradual transition.Proving the model's effectiveness is essential before commitment.Maintaining existing revenue streams during transition is important.Flexibility in approach can lead to better outcomes.Understanding the project funding dynamics is key.A well-structured plan can enhance project success.Gradual implementation can lead to more confidence in the model.Collaboration can strengthen the revenue generation process.Chapters00:00Introduction to Katrina Friel and Her Business20:39Katrina's Journey into Coaching and Business Development25:42Navigating Economic Challenges as an Entrepreneur28:42The Importance of Personal Branding31:12Target Audience and Technology Savviness32:28Sales Strategies and Platforms for Success35:58Closing Thoughts and Free Discovery Session

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn't deliver immediate value, you'll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natural gas producers have long struggled to differentiate their product in a market that treats gas as a commodity. When it comes to carbon intensity (CI), the industry is reliant on emission factors and self-reported data, and lacks a credible, data-driven approach to proving their gas carries a lower CI.  With new regulations like the Inflation Reduction Act's Waste Emission Charge and Europe's carbon border tax, the opportunity to produce verifiable low-emission gas has grown dramatically. Enter “empirical gas”—natural gas measured in real time with actual data instead of estimates. In this episode, I catch up with my buddy Mark Smith, CEO of Clean Connect, about how his company integrates AI, camera-based monitoring, and process simulation software to create real-time, third-party verifiable emissions data. This transformation not only reduces tax burdens but unlocks access to premium markets willing to pay for low-carbon gas. The implications are massive for producers, traders, and tech firms alike.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Host Sophie Gould speaks with Diana Caplinska, Fractional CMO at FameOverflow; Jonas Strandell, Chief Marketing Officer at Besedo; and Dmitriy Yasinskiy, Product Marketing Manager at CtrlPrint. This expert panel dives into the evolving landscape of SEO and digital strategy, focusing on how artificial intelligence is reshaping marketing workflows and decision-making. Tune in to gain practical insights on adapting to AI tools, navigating algorithm shifts, and future-proofing your digital presence with data-driven marketing leadership.

Welcome to a new episode of Supply Chain Pioneers! Join us as we dive deep into the world of supply chain analytics with Sunder Balakrishnan, Director of Supply Chain Analytics at LatentView. Sunder shares his journey from his roots in Mumbai, his experience across various industry verticals, and his passion for data-driven process improvements. Learn how Sunder navigated his career through roles at Infosys and PWC, his insights on the adoption of AI in supply chain management, and the exciting potential of agentic AI and digital twins. Additionally, Sunder discusses how human-centric decision-making augments AI solutions, making supply chains more resilient and efficient. Whether you're an industry expert or just curious about AI in supply chain, this episode is packed with valuable insights and practical advice. 00:00 Introduction and Guest Welcome 00:37 Sundar's Background and Passion for Supply Chain 01:43 Early Career and Transition to Supply Chain Consulting 04:03 Process Engineering and Infosys Experience 08:08 Digital Strategy at PWC 15:12 AI and Machine Learning in Supply Chain 20:43 Current Role at LatentView 27:04 Future of AI in Supply Chain 33:40 Personal Interests and Conclusion

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.• Marketing fundamentals remain critical as the foundation for all digital strategies• Companies must optimize for multiple platforms, including Bing, social media, and Reddit• Visibility in large language models (LLMs)is  becoming an essential ranking factor• Review generation is crucial for building trust and shortening sales cycles• AI transitioning from content creation to having agency and decision-making ability• Early adoption of new technologies provides substantial competitive advantages• Businesses face a "Netflix or Blockbuster" moment in their marketing evolution• Customer acquisition costs are rising while competition intensifies across channels• Marketing packages that provide foundational elements help businesses scale faster• Mastermind programs and fractional CMO services bridge expertise gaps—----------------Matt's Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/—-----------------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Welcome to Episode 44 of the Freedom Factory! In this action-packed episode, Brandon Cunningham brings you an insightful exploration into the future of network marketing. With recent shifts in the industry and the rapid evolution of digital business models, Brandon dives into how the landscape is changing—and what it means for leaders and aspiring entrepreneurs.In today's episode, Brandon reflects on both past lessons and emerging trends that are redefining how we build networks, manage teams, and create lasting income streams. He highlights the following key points:Anticipating Change: Discover why the industry's evolution isn't a sign of weakness but a necessary cleansing that paves the way for growth. Learn how changes—from shifts in compensation plans to new digital tools—can be harnessed to build stronger, more resilient organizations.Future-Proofing Your Business: Gain practical strategies for adapting your leadership style and operational methods to stay ahead in a competitive market. Brandon explains how to focus on core principles while embracing fresh innovations that improve communication, streamline operations, and boost leverage income.Digital Transformation in Network Marketing: Understand how technology and social media are reshaping the way we connect with customers and recruit new business partners. Brandon shows you how to integrate modern digital strategies without compromising the time-tested fundamentals of relationship building.Building a Personal Brand: Learn why your personal brand is your most valuable asset in an era of rapid change. Brandon shares actionable tips on cultivating a distinct identity that stays with you—regardless of company changes or market disruptions.Creating Lasting Leverage: Most importantly, Brandon reiterates that network marketing isn't about chasing a one-time dollar; it's about building legacy and residual income. With an emphasis on daily discipline and long-term vision, he challenges you to double down on your commitment to your business while staying agile in the face of industry turbulence.Whether you're an established leader or just getting started, this episode will equip you with the mindset and strategies you need to thrive in the new era of network marketing. Embrace the future, reinforce your fundamentals, and build a business that stands the test of time with confidence and innovation.Ready to transform your mindset and achieve your goals? Subscribe now to "Freedom Factory" podcast and never miss an episode!#NetworkMarketing #FutureTrends #DigitalStrategies #EntrepreneurialSuccess #PersonalBranding #ResidualIncome #TeamBuilding #Leadership #MLMInnovation #FreedomFactory

Chappell Ellison on balancing professionalism whilst staying true to yourself This week we're sharing one of our most recent favorites from the archives, a conversation with Launch's Director of Digital Strategy, Chappell Ellison. In this episode Tammy and Chappell dive into what it means to bring your authentic self to work and how authenticity can both improve employee happiness and drive customer engagement. They also share their thoughts on the impact AI could have on the future of work- and where it should be best utilized. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Chappell EllisonLearn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠Music: Rolf Ruiz

Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006.  In this episode… Recently, eCommerce teams have faced intense pressure from all sides, including organizational flattening, budget cuts, and mandatory AI integrations. Many leaders find themselves stuck in reactive mode, unable to assess strategy, structure, or performance. How can brands stay agile and make informed decisions without getting overwhelmed? Brands face three common barriers: misaligned go-to-market strategies, outdated marketing tactics, and fragmented organizational design. To regain control and drive profitable growth, seasoned eCommerce strategist Danny Silverman recommends beginning with candid, cross-level interviews to identify hidden challenges before conducting deep data analyses to reveal underlying trends. For mid-sized brands especially, he stresses the importance of empowering decision-makers with budget control and executive sponsorships while leveraging AI tools for content creation and operational efficiency. In this week's episode of The Digital Deep Dive, Aaron Conant chats with Danny Silverman, Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting, about adapting organizational structures to an evolving digital landscape. Danny explains how Chief AI Officers are gaining traction amid AI integrations, how Amazon sellers can maintain profitability in a volatile economy, and how he diagnoses structural issues in an organization.

From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce.Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optimize everything from product listings to demand forecasting.Plus, we dive into the future of AI in e-commerce, the challenges of scaling data-driven decisions, and why pickleball is taking over America (seriously, try finding an empty court). If you're into sports, e-commerce, or just love a great business strategy story, this one's for you!Tune in for insights on: - Breaking into the sports & e-commerce industry - The explosion of pickleball and Franklin Sports' growth strategy - AI's impact on e-commerce analytics, content, and forecasting - How to make data approachable for non-technical teams - The future of AI adoption in large organizationsConnect with Scott: https://www.linkedin.com/in/scott-kennedy-ecommerce-analyticsFollow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcastGet the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Det kan være fristende at forkaste idéen om kunstig intelligens på arbejdspladsen som et udtryk for ungdommelig dovenskab. Men der er ingen vej uden om. Hvis du ikke vil hægtes af det buldrende arbejdsmarkedtog, bliver du nødt til at bruge AI – hver eneste dag. Det er budskabet i denne Talent 100-særudgave af Pilestræde, hvor tre funklende erhvervstalenter fortæller, hvordan du skal gøre. Og hvad du for enhver pris skal undgå. Gæster: Valdemar Osted, Head of Tech hos Common Consultancy, Trine Pilgaard Jørgensen, Head of Digital Strategy and AI hos Lead Agency og Mathias Engel, Data Manager hos Netcompany Vært: Magnus KraftSee omnystudio.com/listener for privacy information.

On this episode of The Drive with Paul Swann, Paul is joined by Rodney Kasey, Associate Athletic Director for Digital Strategy and Brand Management at Marshall University.  Thanks for tuning in to The Drive with Paul Swann! If you enjoy the show, be sure to subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. Want more sports updates? Connect with Paul on social media via Linktree: linktr.ee/PaulSwann.

SummaryIn this episode of the GZ Chop Shop, hosts Daniel and Greg dive deep into the world of Nintendo, focusing on the upcoming Switch 2. They discuss the console's specs, pricing controversies, and the impact of scalpers on the gaming market. The conversation also touches on the graphics debate, the role of the PC community, and the challenges faced by GameStop in the evolving gaming landscape. The hosts engage with listeners, encouraging them to share their thoughts on Nintendo's strategies and the future of gaming.Chapters00:00 Introduction and Host Dynamics01:47 Nintendo Switch: A Decade of Dominance03:59 Switch 2 Specs and Graphics Expectations07:18 Pricing Controversies: Games and Upgrades13:45 Market Positioning: Nintendo vs. Competitors16:34 Scalpers and Pre-order Challenges19:32 Emulation and Digital Strategy24:21 The Future of Game Distribution30:34 Closing Thoughts and Audience EngagementJoin Our GZ Press Play NewsletterSupport this show http://supporter.acast.com/gzchopshop. Support us by becoming a GZ Chop Shop member at https://plus.acast.com/s/gzchopshop. Hosted on Acast. See acast.com/privacy for more information.

Step inside the world of supply chain innovation with Patricia Harris, CMO of Blue Yonder, as she sits down with host Deepak Sharma. Discover how Patricia is bringing AI to life in the supply chain, transforming theory into real-world impact. Learn how autonomous supply chains, agentic AI, and the SADA (See, Analyze, Decide, Act) loop are helping businesses stay agile amidst constant disruptions.Patricia shares how AI is not just accelerating decisions but also unlocking human value and enhancing collaboration across people, machines, and systems. Gain insights from her journey and practical strategies for building resilient, AI-powered supply chains. A must-listen for leaders shaping the future of logistics and digital transformation.

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

We all love to talk strategy - especially tech strategy! But what happens when it's time to move from planning to execution within our associations? Join us for Tech Strategy in Action, a three-part series where we dive into exactly that.  In Part 1, we'll explore how RAPS developed and implemented an outstanding data strategy, led by our guest Wendy Sahli, Director of Technology at RAPS. After a quick discussion on the fundamentals of data strategy and its role in a strong technology ecosystem, we'll take a deep dive into RAPS journey – from where they started when Wendy joined, how their data strategy evolved, where they are today, and what exciting things are on the horizon. Wendy holds a masterclass in developing a data strategy and executing it to propel technology forward! Hosted by Norma Castrejon, Strategic Consultant at DelCor Technology Solutions and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners.  Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/ 

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

Inthis episode of UNSCRIPTED, host Sarah Nicastro welcomes Amer Iqbal, a sought-afterspeaker who has spent the last 20 years leading innovation at some of theworld's top companies including as the Head of Digital Transformation, APAC atMeta and Director of Digital Strategy & Innovation at Deloitte Digital.Amer joins Sarah to discuss some of the themes from his upcoming book, The 5Ways to Innovate.

In this episode hosts Steve Carran and David Millili sit down with Charlie Osmond, the passionate and pioneering co-founder of Triptease. From leading a regiment in the British Army to founding multiple companies straight out of Oxford, Charlie's journey is anything but ordinary.We dive into:Charlie's early days in the British Army and Oxford Yacht Club

Macon Phillips joins The Great Battlefield podcast to talk about his career in politics, being an early employee at Blue State Digital, Director of Digital Strategy at The White House and founding his firm Starling Strategy.

Legacy systems are dragging businesses down — but Generative AI offers a way forward. In this episode, we explore how AI accelerates modernisation, cuts costs, and drives innovation. Learn how leading organisations are using AI to reduce operational expenses, speed up product launches, and future-proof their systems. Discover practical strategies for aligning technology, talent, and processes to stay ahead in a rapidly evolving market. Tune in and start leading your organisation's transformation journey today.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Kari's Top 5 CliftonStrengths are:  Woo, Activator, Communication, Connectedness & Developer  In 1998, at her first Cru Winter Conference, Kari stood to her feet as Bill Bright laid out a challenge inviting students to fully surrender their lives to Christ. Though she had no idea what that meant at the time, it launched her toward a life of connecting others to Jesus. Kari spent 15 years with Cru's campus ministry, leading teams in Texas and Oklahoma, but it was her time in Ethiopia that shaped her heart for the world. Gripped by a desire to reach the unreached, she spent five years as a Global Missions Director before joining Jesus Film Project in 2017. (total yrs on staff 24) Kari's love for connecting the body of Christ to kingdom resources along with her experience serving in Global Partnerships, Global Expansion, and Digital Strategies naturally led to her current role as Director of Global Expansion. She brings two decades of experience to her role and a passion for seeing the Great Commission fulfilled. When she isn't on a plane, she enjoys hosting others in her Atlanta home. You might stop by for a bowl of jambalaya but you'll stay for a life-giving dose of southern hospitality. Learn About The Jesus Film Follow Kari on Instagram Follow Kari on Facebook Find out your strengths by taking the CliftonStrengths Top 5 Assessment   Workshops and Coaching with Barbara Culwell Subscribe & Leave a Review on Embrace Your Strengths      

7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world's biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen's explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growing without losing who you are.Key takeaways

AP correspondent Marcela Sanchez reports how Democratic lawmakers are using digital spaces to try and attract more voters.

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Have you ever wondered what it takes to scale a brand to over $2 billion in revenue? In this episode of The Digital Revolution Podcast, Eli is joined by Lyndi Smith, a seasoned marketer and the founder of Seeds of Time, about her journey in scaling the global brand Young Living Essential Oils to over $2 billion in revenue. The conversation delves into the importance of understanding customers, the significance of digital strategies, and insights from both her Young Living experience and her new venture, Seeds of Time.00:00 Intro00:43 Meet the Expert03:11 Early Career and Transition to Marketing10:07 Importance of Understanding the Customer13:46 The Shift to Digital Marketing15:41 Understanding the Competition16:29 Exciting New Ventures: Seeds of Time17:13 Challenges and Strategies for Startups18:03 The Importance of Content and Templates24:27 Effective Email Marketing27:30 Tools and Platforms for Business Growth31:48 Lessons from Young Living's Growth36:50 Going Global: Challenges and Strategies41:03 The Future of Digital Marketing44:37 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Welcome to the 200th episode of Entrepreneur Conundrum!Today, Virginia Purnell dives into the four key digital marketing strategies that can help business owners save time and money while growing their online presence. If you've ever felt overwhelmed by marketing, this episode is for you!

It's Women's History Month 2025, and we're kicking off the month with a brand new episode of The Marketing Rapport featuring Dea Lawrence, Chief Operating and Marketing Officer at Variety. Dea joins Tim Finnigan to discuss Variety's evolution in the digital age. Dea shares her unique career path, transitioning from acting to sales and eventually leading Variety's marketing strategy. She highlights the importance of understanding your product and aligning sales and marketing efforts. Dea explains how Variety, a 120-year-old brand, stays relevant by embracing digital platforms, engaging fan communities, and creating video content like the Emmy-winning "Actors on Actors." She emphasizes the need to balance data analysis with intuition when making strategic decisions. Dea also discusses Variety's successful expansion into music and plans to explore the gaming and sports industries. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Leveraging Digital Strategies for Major Gift CultivationHow do you make a major donor feel truly connected... without ever meeting face-to-face?

Super excited to have the opportunity to speak with Rob today. Rob is the Founder of Spoken Life Media, LLC, Host of “Podcast Tips with Rob Greenlee” LIVE streamed every Thursday, 7 pm EST on Rob Greenlee Channels, and Host of Spoken Life Show and Co-Founder/Adviser, PodcastEZ.comWelcome to the Unmiss Podcast, your ultimate guide to…

Join our host, Deepak Sharma, for a thought-provoking conversation with Guy Nirpaz, Founder and CEO of Perspective AI. Explore Guy's insights on AI's role in customer relationships, balancing efficiency with human connection, and the concept of customer clarity in a digital-first world. Learn how AI can help businesses scale engagement, enhance trust, and drive value, rather than simply automate interactions.Discover actionable strategies for customer success at scale, leveraging AI to bridge gaps, break silos, and optimize relationships. Gain inspiration from Guy's journey in customer success and his vision for AI-driven transformation in business. An essential listen for digital leaders and innovators looking to shape the future of AI-driven trust and customer relationships.

With a career spanning decades and work with brands like AT&T and Disney, Angelo shares his insights on how businesses can maximize their marketing efforts without committing to a full-time executive.We dive deep into the role of a fractional CMO, the common mistakes businesses make in marketing, and how to effectively position and scale brands. Angelo also shares his signature "APPLES" framework for strategic marketing and gives invaluable advice for entrepreneurs, business owners, and consultants looking to refine their marketing approach.If you've ever wondered whether your company really needs a full-time CMO, or how to get the most out of a fractional marketing leader, this episode is for you!Timestamps & Key Topics[00:00:00] Introduction to Angelo Ponzi & the role of a fractional CMO[00:02:00] Why Angelo didn't change his surname despite the association with Ponzi schemes[00:05:00] What drives Angelo? The excitement of working across different industries[00:07:00] The racehorse vs. mule analogy: Why fractional CMOs are high-intensity strategic players[00:09:00] What types of companies benefit most from hiring a fractional CMO[00:12:00] Do businesses really know their marketing problems? Why external assessments are key[00:14:00] How Angelo helps companies align their leadership teams and uncover market opportunities[00:17:00] The biggest marketing mistakes businesses make & how to avoid them[00:20:00] Learning from bad experiences: Why failure can be your biggest teacher[00:23:00] The APPLES Framework: Angelo's step-by-step approach to marketing strategy[00:28:00] Finding the right clients as a consultant: Not all business is good business[00:30:00] Where to find Angelo and how to connect for fractional CMO servicesCall to Action

For decades, Pack-Smart has been at the forefront of packaging automation, seamlessly integrating robotics and software to deliver turnkey solutions. Yet, despite its technological leadership, the company relied almost exclusively on YouTube for lead generation—until now. In this episode of The Kula Ring, we explore how Pack-Smart is embracing digital marketing for the first time. With new strategies in SEO, CRM integration, and thought leadership content, the company is expanding its brand presence and driving data-driven decision-making across the organization. We dive into the challenges of shifting from product-focused messaging to industry leadership and how Pack-Smart is positioning itself as a go-to resource for emerging trends and regulatory changes. Tune in to hear how a company that has innovated in manufacturing for years is now innovating in marketing—creating a stronger, more connected approach to customer engagement.

Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they've scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth.

Today on the Clean Power Hour, host Tim Montague engages in a conversation with Mitch Ratcliffe, Director of Digital Strategy and Innovation at Intentional Futures and host of the Earth 911 podcast. Together, they explore the complex intersection of artificial intelligence, sustainability, and society's future.Ratcliffe brings his extensive experience in technology and sustainability to discuss how AI can be leveraged to address critical environmental challenges while acknowledging its potential risks. The conversation delves into the role of community-scale microgrids in revolutionizing our energy infrastructure, the pressing need for sustainable resource management, and the challenges of balancing technological advancement with environmental stewardship.We also delved into several thought-provoking books, starting with "Superintelligence" (by Nick Bostrom) and "Life 3.0" (by Max Tegmark), which both explore the potential risks and implications of artificial general intelligence (AGI). We also mentioned "Taking Back Control" by Wolfgang Streeck, a German political economist who argues that the anti-globalization movement is a response to the loss of democratic control over economies and suggests that relocalizing can help better control resource usage and provide improved economic opportunities. "Overshoot: The Ecological Basis of Revolutionary Change" by William Catton was recommended as an analysis of humanity's current trajectory of consuming more resources than the Earth can sustain. Finally, we talked about "Multi-solving" by Elizabeth Sawin, which advocates for a systems-thinking approach to problem-solving, encouraging people to understand how changes in one part of a system affect other parts, rather than focusing on isolated solutions.Don't miss this essential conversation that bridges technology, sustainability, and social responsibility, offering both warning and hope for our collective future.Social Media HandlesMitch RatcliffeEarth 911Intentional Futures Support the showConnect with Tim Clean Power Hour Clean Power Hour on YouTubeTim on TwitterTim on LinkedIn Email tim@cleanpowerhour.com Review Clean Power Hour on Apple PodcastsThe Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: CleanPowerHour@gmail.com Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/The Clean Power Hour is brought to you by CPS America, maker of North America's number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com

This episode features an interview with John O'Melia, Chief Customer Officer at Contentsquare, where his team works to ensure all customers harness the full power of Contentsquare's technology and drive significant business value. Previously, he was the CEO of Seal Software (acquired by Docusign in 2020) and held leadership roles in Customer Success and Sales at Dell EMC.In this episode, Kailey and John discuss the challenges of balancing business decisions with customer-centric values, evolving customer expectations, and the importance of real-time data in enhancing digital customer experiences.-------------------Key Takeaways:By using advanced data capture and analysis tools, businesses can identify and respond to issues promptly, optimizing digital interactions and ensuring customer satisfaction.Businesses need technology guardrails in place to ensure that personalization efforts do not cross into territory that customers might find invasive or uncomfortable.Companies must continuously innovate and refine their digital strategies to meet and exceed customer expectations.-------------------“ If you get enticed to go to an application to go buy this thing and you're going to get a 30% discount code, if that code doesn't work, you're not necessarily going to spend the next five minutes trying to figure out how to make it work. You have a one-shot deal on many of these situations. Your ability to spot that you've got a problem with that code or that checkout page and be able to deal with it is the difference between having a great Black Friday or having a so-so Black Friday.” – John O'Melia-------------------Episode Timestamps:‍*(02:27) - John's career journey*(06:45) - Trends impacting customer experience‍*(12:37) - How Contentsquare is using AI to improve experiences‍*(24:39) - How John defines ‘good data'‍*(27:13) - Real-time monitoring use cases‍*(33:08) - John's recommendations for upleveling digital strategies-------------------Links:Connect with John on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

This week Ari sits down with Luis Navarro and Joel Niño Jr. of the duo Twin Tribes. This dark wave band out of Brownsville, TX has been gaining impressive momentum on the gothic scene—and they're doing it entirely DIY. Twin Tribes releases their music through DistroKid and has over 30 million streams with nearly a million monthly listeners on Spotify alone. They have toured the world and managed their growing success completely independently.In this episode, Twin Tribes tells Ari all about how they've built their DIY operation from the ground up. They share about how they've partnered with record labels to utilize their physical product offerings (CDs, cassette tapes, vinyls, etc) while still maintaining full independence as artists. Luis and Joel also break down the potent visuals behind the Twin Tribes brand and how they developed their aesthetic. This conversation is an inspiring example of how finding your niche and building a DIY community can help catapult your career. https://www.instagram.com/twin_tribes/Chapters00:00 The Genesis of Twin Tribes02:53 Building a DIY Community06:03 The Role of Aesthetics in Music08:51 Discovering the Gothic Scene12:13 The Cassette Era and Initial Releases15:10 Growing Through Live Performances17:58 Transitioning to Full-Time Musicians20:51 Strategic Partnerships and Touring24:04 The Evolution of Their Sound and Success28:21 Navigating DIY Music Partnerships30:42 Building a Digital Strategy for Streaming Success36:24 Creating Ambitious Music Videos44:23 Crafting a Cohesive Aesthetic and Vision50:36 Engaging with Fans and Community53:04 Looking Ahead: Future Plans for Twin TribesEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

What's up, it's Brad Lea back with another episode of Dropping Bombs! In this episode, I sat down with Luke Van Der Veer, the master of local lead generation and SEO who's showing people how to escape the 9-to-5 grind and gain financial freedom. Luke breaks down how he built a seven-figure income by leveraging simple websites and turning them into cash machines through a recurring revenue model. Whether you're a business owner looking for leads or someone trying to break free from the rat race, this episode has something for you. Don't miss out! What You'll Learn: How to create a recurring revenue stream by leveraging SEO and website rentals to dominate niche markets and achieve financial freedom.   Highlights: Escape the Rat Race Simple SEO Strategy Recurring Revenue Model Digital Real Estate Business Owners Beware Proven Success Resources Mentioned:  https://www.youtube.com/watch?v=UNFmx-P6Aa4    https://websiterentalcoaching.com/  You can follow today's guest at: https://www.instagram.com/lukevanderveer/?hl=en      Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv