Podcasts about digital strategies

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Best podcasts about digital strategies

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Latest podcast episodes about digital strategies

Cloud Realities
RR017: Engineering the impossible with quantum computing, Jonathan Owens, GE Vernova

Cloud Realities

Play Episode Listen Later Jul 16, 2026 48:39


Quantum materials discovery shows how quantum computing can create real value in industry by working alongside AI, advanced computing, and experiments to better understand materials, improve decision-making, and accelerate innovation at scale, ultimately helping deliver practical, measurable progress for the energy transition.This week, Dave, Esmee, and Rob are joined by co-host and quantum expert Phalgun Lolur, together with Jonathan Owens, Senior Scientist in Computational Materials Physics at GE Vernova to explore how quantum computing could reshape materials discovery and why that matters for the future of energy.  TLDR00:00 – Introduction01:50 – Hang out: The wet-bulb thermometer03:20 – Dig in: Technology Convergence and the Link to Quantum11:30 – Conversation with Jonathan Owens44:26 – Exciting to see how the quantum landscape matures and the magic wand for magnetismGuestJonathan Owens: https://www.linkedin.com/in/jonathan-r-owens-phd/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/Co-host Phalgun Lolur:  https://www.linkedin.com/in/phalgun-lolur/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Cloud Realities
RRSP04 The state of Life Sciences, pt 4 - The future of health and better patient outcomes with Thorsten Rall, Capgemini

Cloud Realities

Play Episode Listen Later Jul 9, 2026 58:18


Life sciences are at a turning point, where scientific innovation, regulatory pressure, and patient expectations collide with unprecedented advances in data, AI, and digital platforms. IT is no longer a supporting function but a critical driver of how therapies are discovered, developed, scaled, and delivered safely and at speed.This week, Dave and Rob wrap up our State of Life Sciences mini-series with Thorsten Rall, Global Industry Lead for Life Sciences at Capgemini and together, they connect the dots across the series, exploring how AI, data and innovation are accelerating drug discovery, transforming med tech, modernising manufacturing and improving patient outcomes, all built on a strong digital foundation. TLDR00:27 – Introduction and conclusion of the Life Sciences mini-series 02:16 – Key insights and lessons from the previous episodes on the Life Sciences landscape 21:18 – Building resilient, efficient and future-ready operations 34:35 – Creating integrated, patient-centric healthcare experiences 43:15 – Why the Digital Core is the foundation for transformation and innovation 53:21 – Final reflections: the future of Life Sciences and the key takeaways 54:53 – Weekend BBQs, Thorsten's daughter's theatre performance, and the role of R&D HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/with co-host Thorsten Rall: https://www.linkedin.com/in/thorsten-alexander-rall-b232185/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

I’m An Artist, Not A Salesman Podcast
How Jermaine Hall Built BET's Digital Strategy and Why Great Leaders Start as Great Teammates

I’m An Artist, Not A Salesman Podcast

Play Episode Listen Later Jul 7, 2026 125:13


In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with media executive, content strategist, and entrepreneur Jermaine Hall for a conversation about building brands, leading creative teams, and finding success without losing sight of what matters most. From his work at BET and Vibe Magazine to launching Level Man, Jermaine shares the lessons he learned while helping legacy media companies adapt to a rapidly changing digital world and why great leadership always starts with understanding people.The conversation opens with an honest look at preparation, creativity, and the hidden work behind great storytelling. Luis and Jermaine discuss why the best interviews, introductions, and content often look effortless even though they're built on hours of research, editing, and refinement. They compare notes on crafting memorable experiences for audiences and explain why respect for someone's time should always be at the center of every creative project.Jermaine also breaks down his philosophy on leadership. Rather than chasing titles, he explains why spending years as one of the "cogs in the machine" gave him the knowledge to eventually become the person creating the vision. Learning every layer of a business—from content creation to operations, budgeting, hiring, and team management—gave him the confidence to build organizations that can grow long after one person's ideas are introduced.One of the most fascinating parts of the discussion explores Jermaine's work helping reshape BET's digital strategy. He shares how his team developed original programming built around creators, nostalgia, and audience connection long before those approaches became common across digital media. The conversation offers a behind-the-scenes look at developing original intellectual property, identifying trends before they explode, and finding the right people to execute an idea once the strategy is in place.Their shared love of film, music, and storytelling naturally leads into an extended conversation about directors like Martin Scorsese and Steven Spielberg, performances from Leonardo DiCaprio, and the role nostalgia plays in keeping great art alive across generations. They talk about why some movies continue to resonate decades later, what separates timeless storytelling from passing trends, and how younger generations are rediscovering physical media, movie theaters, CDs, and shared experiences.The episode also explores more personal territory as Jermaine reflects on launching Level Man, a platform created to provide meaningful conversations centered around Black men, identity, culture, business, and personal growth. He discusses the challenges of building mission-driven media while navigating changing business climates and explains why creating spaces for honest conversations still matters.Throughout the episode, you'll hear practical advice for artists, entrepreneurs, marketers, and anyone trying to build a meaningful career in today's digital world.Some of the topics covered include:Building brands that connect with people instead of chasing trends.Leadership, team building, and learning every level of a business.The evolution of digital media, journalism, and content strategy.Why storytelling remains one of the most valuable business skills.Networking in a world dominated by social media and personal branding.Lessons from BET, Vibe Magazine, and Level Man.Creativity, nostalgia, film, music, and the lasting power of great art.If you enjoyed this episode of I'm an Artist, Not a Salesman, be sure to subscribe wherever you listen to podcasts so you never miss a new conversation. Share this episode with another creative, entrepreneur, or business owner who could benefit from Jermaine's perspective, and leave a rating or review to help more listeners discover the show.

ART of Feminine NEGOTIATION
318: Negotiation Isn't The Ask, It's The Experience

ART of Feminine NEGOTIATION

Play Episode Listen Later Jul 6, 2026 37:53


What if the key to successful negotiation isn't asking for more—but creating an experience people want to be part of? Discover why the most successful negotiations aren't just about making the right ask—they're about creating the right experience.    In this episode of The Art of Feminine Negotiation, Cindy Watson sits down with marketing and digital strategy expert Shamir Duverseau to explore "Negotiation Isn't The Ask, It's The Experience." Drawing on more than 15 years of leadership in marketing, product management, user experience, digital strategy, and his role as Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division, Shamir shares how understanding human behavior, trust, and customer experience can transform the way we negotiate. Whether you're leading a team, growing a business, or building stronger relationships, this conversation will help you create negotiation experiences that inspire lasting influence and better outcomes.    In this episode, you will discover:   How do we define negotiation? And what point does the so-called negotiation actually begins? What does clarity actually mean in a negotiation context? How to make someone safe in a conversation? What we can negotiate more effectively without that constant friction or emotional depletion? How can you renegotiate how you show up and get this clarity? What would be the starting zone for you? What is one negotiation that people need to start having with themselves? And many more!   Learn more about Shamir: Website: https://smartpandalabs.com/ LinkedIn: https://www.linkedin.com/in/shamirduverseau/ LinkedIn: https://www.linkedin.com/company/smart-panda-labs/ Facebook: https://www.facebook.com/smartpandalabs   If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.artofFeminineNegotiation.com if that sounds interesting to you.   Get Cindy's book here: Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook: https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter):  https://twitter.com/womenonpurpose1 YouTube: https://www.youtube.com/@hersuasion Email: cindy@womenonpurpose.ca  

Danny In The Valley
BONUS: The hidden technology behind Wimbledon

Danny In The Valley

Play Episode Listen Later Jul 4, 2026 13:14


This episode of The Times Tech Podcast is in paid partnership with IBM.Wimbledon may be one of the most familiar events in British sport, but behind the tennis is a vast technology operation – from live match data and digital storytelling to AI tools designed to help fans follow the Championships in real time.Katie Prescott is joined by Kameryn Stanhouse, Vice President of Sports and Entertainment Partnerships at IBM, and Chris Clements, Senior Manager of Digital Strategy and Products at the All England Club, to discuss how technology is changing the Wimbledon experience, both on the grounds and for fans around the world.Image: Getty Hosted on Acast. See acast.com/privacy for more information.

Cloud Realities
RRSP03 The state of Life Sciences, pt 3 - Reimagining MedTech, where devices meet digital platforms with Predrag Angelovski, Healthcare Informatics at Philips

Cloud Realities

Play Episode Listen Later Jul 2, 2026 53:39


Life sciences are at a critical inflection point, where scientific innovation, regulatory demands, and patient expectations converge with advances in data and artificial intelligence, positioning IT as a central driver of faster and more effective drug discovery and clinical development.This week, Dave and Rob continue with part 3 off the Life Sciences mini-series with Predrag Angelovski, VP, CTO at Healthcare Informatics at Philips to exploring how MedTech products are more and more becoming connected platforms, combining hardware, software and services.TLDR00:21 – Introduction with co-host Thorsten Rall01:00 – Hang out: Esmee joins and Rob is lost at a train station03:00 – Dig in: Life Sciences mini-series, Part 304:57 – Conversation with Predrag Angelovski50:56 – Travelling to Europe, agents vs. agentic, and the age of intelligence GuestPredrag Angelovski: https://www.linkedin.com/in/predrag-angelovski/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Association Tech Insider
S3E8: An Award-Winning Approach to Elevating Authority & Awareness Through Data-Driven Digital Strategy

Association Tech Insider

Play Episode Listen Later Jul 2, 2026 18:49


In 2025, the American Forest & Paper Association (AF&PA) won an ASAE Gold Circle Award for its search-first digital strategy, developed to increase visibility and improve perceptions of the U.S. paper industry. In this episode of Association Tech Insider, ASAE Communications Council member Bridget Folliard Terrones sits down with Stacie Manger, AF&PA's Director, Digital and UX Strategy, to discuss how she and her colleagues executed a groundbreaking search-driven content strategy for AF&PA's blog, transforming it into a leading digital resource. Manger explains how digital touchpoints now shape advocacy and why that drove AF&PA to focus on being findable to advance key priorities, strengthen the online narrative, and simplify complex policy issues.

Molecule to Market: Inside the outsourcing space
From Big Pharma to Biotech CEO

Molecule to Market: Inside the outsourcing space

Play Episode Listen Later Jun 26, 2026 53:46


In this episode of Molecule to Market, you'll go inside the outsourcing space of the global drug development sector with Rachel Sha, CEO at Terrestrial Bio.   Your host, Raman Sehgal, discusses the pharmaceutical and biotechnology ecosystem with Rachel, covering: Navigating the Genzyme Sanofi acquisition and building a leadership career on the other side of the transaction Being in the right place at the right time to pursue entrepreneurship, and the steep learning curve of stepping into a biotech CEO role The decision to adopt a dual strategy, partnering with biopharma on a platform technology while also advancing internal programs Leading a $50M Series C raise in a challenging funding environment and evolving the company's identity The real world trade offs between building manufacturing capabilities in house versus outsourcing to CDMOs Rachel Sha is the CEO at Terrestrial, a company focused on transforming the delivery of next generation therapies with its microarray skin patch that provides a patient friendly experience that is injection free and without the hassle of cold chain.  Prior to Terrestrial, she was an Operating Partner at Engine Ventures, a venture fund spun-out of MIT that invests in Tough Tech companies primarily in the Boston area.  She advised companies and worked with the investment team in exploring investment themes, opportunities, and programming.  Before her time in venture, she spent seventeen years at Genzyme and Sanofi where she held leadership positions in business development, strategy, and commercial.  Her last role at the firm was the Global Vice President of Digital Strategy, Partnering and Governance at Sanofi where she led global strategy, business development, and governance of digital programs to transform Sanofi and healthcare.   She has long been a supporter of developing women entrepreneurs and has supported organizations like Mass Next Gen and Springboard Enterprises.  She was recognized by the Boston Business Journal in the 2025 class of Women Who Lead in Life Sciences.  Rachel holds a BS from Massachusetts Institute of Technology in Chemistry and an MBA from Harvard Business School.   Please note: Vaxess Technologies is now Terrestrial (Terrestrial Bio, Inc.). This change reflects a brand evolution and is not part of a merger or acquisition. There has been no change in control or operations. All contracts, relationships and business activities continue uninterrupted under our new name.   Molecule to Market is also sponsored by Bora Pharmaceuticals, and supported by Lead Candidate. Please subscribe, tell your industry colleagues and join us in celebrating and promoting the value and importance of the global life science outsourcing space. We'd also appreciate a positive rating!

Cloud Realities
RR016 The new resilience imperative for CxOs with Benjamin Trump, SRA & Cedrick Moriggi, co-found the CCRO network under the UNDRR

Cloud Realities

Play Episode Listen Later Jun 25, 2026 54:05


Resilience is the recognition that in today's highly interconnected and unpredictable world, disruption cannot always be anticipated or prevented and therefore requires a shift from traditional risk avoidance toward designing systems that can absorb shocks, adapt in real time, and recover quickly, ultimately emerging stronger and turning uncertainty into a source of advantage.This week, Dave, Esmee, and Rob are joined by Benjamin Trump, President Society for Risk Analysis and Cedrick Moriggi, Chief Resilience Officer and co-found the CCRO network under the United Nations Office for Disaster Risk Reduction, to explore what resilience means in a world shaped by systemic risk, fragile supply chains, climate shocks, cyber threats and human decision-making. TLDR00:30 – Introduction01:29 – Hang out: Heatwave weather and the perfect pub temperature03:18 – Dig in: What is resilience, and how do you deal with it?10:35 – Conversation with Benjamin Trump and Cedrick Moriggi48:32 – Ben is a writer and Cedrick teaches children GuestBenjamin Trump: https://www.linkedin.com/in/benjamin-trump-ba062523/Cedrick Moriggi: https://www.linkedin.com/in/cedrickmoriggi/HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Transformation Ground Control
What Real OCM Actually Looks Like, Change Management Isn't Fluffy, The Backfill Problem

Transformation Ground Control

Play Episode Listen Later Jun 24, 2026 118:37


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Real OCM Actually Looks Like Change Management Isn't Fluffy (Afra Corona, Organizational Change Management Consultant at Third Stage Consulting) The Backfill Problem   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Nareit's REIT Report Podcast
Lamar Advertising CFO on Digital Strategy, Local Market Strength, OOH Opportunity

Nareit's REIT Report Podcast

Play Episode Listen Later Jun 18, 2026 12:47


Jay Johnson, CFO and treasurer at Lamar Advertising Company (Nasdaq: LAMR), joined the REIT Report podcast to discuss the state of out-of-home (OOH) advertising, where Lamar sees new growth potential, the importance of serving local as well as national clients, the growing share of digital advertising, the enduring appeal of traditional billboard formats, and more. Founded in 1902, Lamar has been publicly traded for nearly 30 years and transitioned to a REIT 12 years ago. The company's longevity is rooted in the ability to remain relevant to clients as the business has evolved from traditional billboards to digital and programmatic advertising, Johnson noted.Johnson described OOH advertising today as well positioned, with national advertising improving and new categories like pharmaceuticals opening meaningful opportunities. “It's a great time to be in out-of-home,” he said, noting that even a small share of pharma ad spending could be significant for Lamar. Chapters: 00:00 Digital vs Static Reality00:28 Welcome to The REIT Report00:56 Lamar Longevity and Evolution02:18 Out of Home Market Tailwinds03:06 New Verticals Pharma and AI04:33 Footprint and Economic Signals05:30 Digital Conversion Strategy07:11 Local Sales Engine08:16 Top Local Advertiser Verticals09:12 SEC Reporting Debate10:17 Three Competitive Pillars12:26 Scale Performance and Wrap Up

Cloud Realities
RRSP02 The state of Life Sciences, pt 2 - How AI relates to human life and longevity with Dr. Alex Zhavoronkov Insilico Medicine

Cloud Realities

Play Episode Listen Later Jun 18, 2026 47:14


Life sciences are at a critical inflection point, where scientific innovation, regulatory demands, and patient expectations converge with advances in data and artificial intelligence, positioning IT as a central driver of faster and more effective drug discovery and clinical development.This week, Dave and Rob continue with part 2 off the Life Sciences mini-series with Dr. Alex Zhavoronkov founder and CEO of Insilico Medicine to exploring how drug discovery and clinical development can become faster and more effective, and the role of AI in that process.  TLDR00:40 – Introduction01:00 – Hang out: Kill Bill Vol. 1 & 2 03:07 – Dig in: Life Sciences mini-series, Part 2 06:43 – Conversation with Dr Alex Zhavoronkov 42:12 – The future of AI in drug discovery and a new paradigm for pharma GuestDr. Alex Zhavoronkov: https://www.linkedin.com/in/zhavoronkov/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Transformation Ground Control
ERP Status Reporting, Best Interview Moments, Follow the Money: Why ERP Projects Fail

Transformation Ground Control

Play Episode Listen Later Jun 17, 2026 181:40


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   ERP Status Reporting Best Interview Moments (Kristin Valentyn, Karm Saliba, Greg Benton, Jeff Winter, & More) Follow the Money: Why ERP Projects Fail   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Talk Paper Scissors
“Copy, Podcast joy”: NASA's Artemis II Digital Strategy with Thalia Patrinos

Talk Paper Scissors

Play Episode Listen Later Jun 16, 2026 44:18


Send us Fan MailToday's conversation is out of this world with Thalia Patrinos who works at NASA Headquarters in Washington, DC. She is the Artemis Digital Lead within the Office of Communications. She leads and strategizes all digital communications about NASA's Artemis missions to and around the Moon, including social media, video, audio, web presence, and digital engagements.In this conversation, you'll hear Thalia talk about the years of work that goes into digital strategy for communicating a mission around the moon, balancing planning and flexibility to capture spontaneous moments of moon joy. She talks about the spreadsheets—the spreadsheets!—including how she uses technology to help with creative strategy. You'll hear the ways that NASA prioritizes publishing factual information above all else, and get a better sense of who is behind the content and how these teams work together. Thalia takes us into her thinking when addressing multiple audiences across multiple platforms when the whole world is watching and what success looks like for a project of this magnitude. Finally, Thalia lets us in on her career backstory including how she ended up at NASA and the funny and relatable story about her first job interview.This episode was recorded as part of a guest lecture series in DG 8111 Digital Publishing in Spring 2026 at The Creative School at Toronto Metropolitan University.“Copy, Podcast joy.” Let's Connect on the web or via Instagram. :)

Together Digital Power Lounge
The Art of Acceptance

Together Digital Power Lounge

Play Episode Listen Later Jun 15, 2026 49:00 Transcription Available


What happens when a digital strategist stops fighting reality and starts leading from it.There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make.If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true.Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople.Key TakeawaysAcceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other.Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call.Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it.AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it.The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room.Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot."Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer."Timestamps00:00 Welcome to the Power Lounge.01:51 Twenty years of entrepreneurship. What keeps Mary going.04:26 Why Mary kept going back to school, MIT, Simmons, Madrid.07:37 Being the only American in the room. What that taught her.09:41 Customer experience and employee experience are the same problem.13:10 How to know if your company actually has a digital experience.16:33 AI and digital strategy. Tool or replacement.21:00 What gets in the way of leaders communicating their vision clearly.26:54 What a broken internal experience is costing your organization right now.31:08 The Art of Acceptance. What it means as a leadership practice.40:04 What Mary looks for before any strategy or deliverable.41:19 One shift for every woman in the audience.42:37 Power Round. Rapid fire with Mary Brodie.Connect with Mary BrodieEmail: mfbrodie@gearmark.comLinkedIn: linkedin.com/in/marybrodieWebsite: gearmark.comSupport the show

Your Path to Nonprofit Leadership
372: The Culture Work No One Warns You About in a Nonprofit Merger (Marcia Beckner)

Your Path to Nonprofit Leadership

Play Episode Listen Later Jun 11, 2026 37:44


Episode 372: The Culture Work No One Warns You About in a Nonprofit Merger (Marcia Beckner)Episode SummaryToo many nonprofit leaders treat a merger as a last resort, proof that something failed, when it can be the boldest strategic move they make. In this episode, Marcia Beckner, Founder and CEO of Culture CARES® Global, reframes merger as a path to greater impact, drawing on her own experience founding MyLifeLine Cancer Foundation and merging it into the Cancer Support Community. She covers how to know when a merger is right, why ego is so often the real obstacle, and why culture, not finances or strategy, is where mergers quietly succeed or fail. Marcia shares her CARES® framework (Commitment, Appreciation, Respect, Engagement, Safety) as both a diagnostic and a roadmap for integrating two teams into one healthy, psychologically safe organization. Listeners will walk away seeing partnership not as surrender, but as a way to better fulfill their mission alongside others.About MarciaMarcia Beckner is the Founder and CEO of Culture CARES® Global, where she coaches nonprofit CEOs and executive directors to build healthy, inclusive workplaces and reduce sector burnout. She is the architect of the Culture CARES® Framework, a proven process for measuring and co-creating organizational culture. In 2007 she founded MyLifeLine Cancer Foundation, a digital community born from her own stage 3 ovarian cancer diagnosis in her twenties, which she led for nearly a decade before merging it into the global Cancer Support Community in 2018, where she went on to serve as VP of Digital Strategy and Chief Culture Officer. She holds a degree in Organizational Psychology, is a certified Dream Manager® and Talent Insights Analyst, and is the author of You Are Meant for Great Things. Based in Denver with her husband and four nearly-launched kids, she's an avid reader and traveler.ResourcesMarcia Beckner on LinkedIn: linkedin.com/in/marciabecknerCulture CARES® Global: CultureCares.comThe Culture CARES® Framework & Assessment: a culture diagnostic and roadmap built on five pillars (Commitment, Appreciation, Respect, Engagement, Safety), with psychological safety as the foundationDISC + Driving Forces (Talent Insights): assessments Marcia uses to surface leadership styles and inner motivators in team-buildingBook: You Are Meant for Great Things by Marcia (Donziger) Beckner, her memoir of turning setbacks into stepping stones (culturecares.com/book)Book: The Nonprofit Mergers Workbook by David La Piana, a step-by-step guide through the merger process

Cloud Realities
RR015 Innovation isn't a funding problem with Andre Loeskrug Petri, JEDI part 2

Cloud Realities

Play Episode Listen Later Jun 11, 2026 66:38


Innovation isn't about funding, it's about how organisations are built and led. Progress comes from cutting bureaucracy, empowering mission-led teams, and asking the right questions to unlock bold breakthroughs. This week, Dave, Esmee and Rob are joined again by André Loesekrug-Pietri, Chair and Scientific Director of the Joint European Disruptive Initiative (JEDI, Europe's ARPA) to explore how Europe can turn moonshot ambitions into reality by building the right people, culture and operating models for future-shaping organisations. TLDR00:41 – Introduction01:14 – Hang out: Esmee returns and the missing API has been found!05:14 – Dig in: Staying in step with global innovation12:57 – Conversation with André Loesekrug-Pietri1:02:26 – Roland Garros tennis, and unlocking creative energy GuestAndre Loeskrug-Petri: https://www.linkedin.com/in/andrepietri/X: @eurojediwww.jedi.foundation HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Transformation Ground Control
When Output Becomes Unlimited, Judgment Becomes Priceless, What Machines Can't Replace, You're Not the Hero — You're the Guide

Transformation Ground Control

Play Episode Listen Later Jun 10, 2026 104:00


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   When Output Becomes Unlimited, Judgment Becomes Priceless What Machines Can't Replace (Jim Koetting) You're Not the Hero — You're the Guide We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Lead(er) Generation on Tenlo Radio
EP172: Scaling Digital Solutions With Consistent, Repeatable Results

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Jun 9, 2026 33:51


Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the testing phase. Drawing on his experience leading digital strategy and transformation programs for global brands, Kenneth shares the common mistakes organizations make when measuring pilot success, why repeatability matters more than one-time wins and how businesses can build the capabilities needed to scale digital and AI initiatives across teams, markets and functions. The conversation also explores the role of leadership in successful transformation. Kenneth explains why empathy, curiosity, trust and a willingness to challenge assumptions are essential for leaders navigating rapid technological change.  Whether you're launching a new digital platform, testing an AI-powered solution or leading enterprise transformation, this episode offers practical insights for turning experimentation into sustainable growth. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Kenneth Phua: Kenneth Phua is a global digital transformation, ecommerce, and AI leader with more than 15 years of experience helping organizations turn digital investments into measurable business growth. Most recently, he served as Global Head of Digital Strategy & Innovation at The Coca-Cola Company, where he led enterprise-scale transformation initiatives across 115 markets and delivered approximately USD $900 million in system value. His work has spanned digital strategy, ecommerce, consumer platforms, first-party data, AI and operating model design. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Online For Authors Podcast
Beyond the Book: The Digital Strategy Every Author Needs to Survive with Shane Vigeant

Online For Authors Podcast

Play Episode Listen Later Jun 6, 2026 24:42


My guest today on the Online for Authors podcast is Shane Vigeant who will be chatting about marketing with AI in mind. Shane is a digital marketer based in Boise, Idaho, where he helps nonfiction authors build platforms that grow their books and businesses. He's built over 500 websites, managed six figures in ad spend, and focused on making marketing simple so people can actually reach the right audience.   Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1   You can follow Author Shane Vigeant who will be chatting about AI Marketing Website: https://booklaunchers.com/ LinkedIn: @shane-vigeant   Teri M Brown, Author and Podcast Host: https://www.terimbrown.com FB: @TeriMBrownAuthor IG: @terimbrown_author X: @terimbrown1   Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors   #shanevigeant #booklaunchers #aimarketing #terimbrownauthor #authorpodcast #onlineforauthors #characterdriven #researchjunkie #awardwinningauthor #podcasthost #podcast #readerpodcast #bookpodcast #writerpodcast #author #books #goodreads #bookclub #fiction #writer #bookreview *As an Amazon Associate I earn from qualifying purchases.

Cloud Realities
RRSP01 The state of Life Sciences, pt 1 - The world, challenges and future of Life Sciences with Thorsten Rall, Capgemini

Cloud Realities

Play Episode Listen Later Jun 4, 2026 52:24


Realities Remixed, formerly known as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech.Life sciences are at a turning point, where scientific innovation, regulatory pressure, and patient expectations collide with unprecedented advances in data, AI, and digital platforms. IT is no longer a supporting function but a critical driver of how therapies are discovered, developed, scaled, and delivered safely and at speed.This week, Dave and Rob kick off the Life Sciences mini‑series with Thorsten Rall, Global Industry Lead for Life Sciences at Capgemini, to exploring the current state of the sector, the key themes shaping the episodes ahead, and what it takes to drive better patient outcomes. TLDR00:30 – Introduction to Life Sciences and co‑host Thorsten Rall04:37 – Hang‑out: Navigating Waterloo Station07:50 – Deep dive with Thorsten Rall into the Life Sciences landscape28:03 - What are the main challenges in the sector and main themes45:31 – BBQ season is starting HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/with co-host Thorsten Rall: https://www.linkedin.com/in/thorsten-alexander-rall-b232185/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Transformation Ground Control
Organizations Will Struggle To Keep Up, SAP Sapphire Conference Takeaways, What SAP & Epicor Revealed

Transformation Ground Control

Play Episode Listen Later Jun 3, 2026 141:50


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Organizations Will Struggle To Keep Up SAP Sapphire Conference Takeaways (Scott Hays (VP, Product Marketing – Support) & Krista Glantschnig (Product Marketing Director) from Rimini Street) What SAP & Epicor Revealed We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Cloud Realities
RR014 The world is on fast-forward but leadership isn't with Dex Hunter-Torricke, The Center for Tomorrow

Cloud Realities

Play Episode Listen Later May 28, 2026 53:32


Realities Remixed, formerly known as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech.Today's most pressing challenges arise from the collision of rapid technological change with deepening economic inequality, weakening democratic systems, geopolitical instability and accelerating climate pressure, leaving world leaders wrestling with how to govern and solve these deeply interconnected crises.This week, Dave, Esmee and Rob are joined by Dex Hunter-Torricke, Founder & President The Center for Tomorrow to explore how tech can solve world macro issues. TLDR00:33 – Introduction00:40 – Hang out: The Boys on Amazon Prime final episode (spoilers) 06:02 – Dig in: How to solve world macro issues? 07:45 – Conversation with Dex Hunter-Torricke 44:52 – Writing a book and meeting world leaders GuestDex Hunter-Torricke: https://www.linkedin.com/in/dextb/https://www.centerfortomorrow.com/ HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Transformation Ground Control
What Is Invoice Lifecycle Management?, Maximizing ROI & Minimizing Risk, Your Biggest Fraud Risk Is Right After Go-Live

Transformation Ground Control

Play Episode Listen Later May 27, 2026 119:14


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Is Invoice Lifecycle Management? Maximizing ROI & Minimizing Risk (Jason Kurtz, CEO of Basware) Your Biggest Fraud Risk Is Right After Go-Live   We also cover a number of other relevant topics related to digital and business transformation throughout the show.   Learn more about Basware here: https://hubs.ly/Q04g-2pz0  

Bulletproof Hustle with Darnell Brown
#110. Energy-Smart Marketing: Digital Strategies That Preserve Your Creative Flow

Bulletproof Hustle with Darnell Brown

Play Episode Listen Later May 26, 2026 22:11


Marketing your creative business should not cost you the very creative energy you're trying to sell to those who need what you offer.In this episode, we dig into energy-smart marketing: a more sustainable way to show up, stay visible, and connect with the right people without being "always on" across every platform. Because constant content creation, context-switching, and platform pressure do not automatically create growth. Sometimes, they just create burnout with a posting schedule.You'll learn how to identify which marketing activities energize you, which ones drain you, and how to design a system that protects your flow instead of interrupting it.Your energy is not an unlimited resource. Market like your creativity matters, because it does.Want to go deeper on this topic?Join us in ⁠Forge⁠, which empowers creative entrepreneurs like you to take action on their wildest ideas by cross-pollinating as coequal experts in our spicy ecosystem community.

The Great Battlefield
Integrating Digital Strategy with Tech and Data with Craig Dorfman of Mandate Media

The Great Battlefield

Play Episode Listen Later May 25, 2026 54:03


Craig Dorfman joins The Great Battlefield podcast to talk about his career as a teacher before getting into politics with Mandate Media and eventually purchasing the firm with a coworker. Mandate Media is a political consultancy for Democrats that specializes in digital strategy and email fundraising.

Cloud Realities
RR013 Starting your own AI company with Gijs van de Nieuwegiessen and Tijn van Daelen, One Horizon AI

Cloud Realities

Play Episode Listen Later May 21, 2026 65:56


Starting an AI company is all about spotting a real problem and using AI to solve it in a smarter, faster way than what's out there today. It's less about having the perfect idea and more about starting focused, learning fast, and building something people actually want.This week, Dave, Esmee, and Rob are joined by Gijs van de Nieuwegiessen and Tijn van Daelen, founders of One Horizon AI, to explore what it really takes to start and build an AI‑native company TLDR00:32 – Introduction00:55 – Hang out: Why Dutch names can be a real tongue-twister02:00 – Dig in: Exploring how an AI-native culture fits with human-to-human interaction13:35 – Deep dive with Gijs van de Nieuwegiessen and Tijn van Daelen1:01:54 – Following AI: Bloopers, reflections, and field hockey with the kids GuestGijs van de Nieuwegiessen: https://www.linkedin.com/in/nieuwegiessen/Tijn van Daelen: https://www.linkedin.com/in/tijn-van-daelen-495986131/Open source repo: https://github.com/onehorizonai/ink HostsDave Chapman:  https://www.linkedin.com/in/chapmandr/Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ ProductionMarcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman:  https://www.linkedin.com/in/chapmandr/ SoundBen Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

SharkPreneur
Episode 1286: Why the Post-Click Experience Drives Conversions with Shamir Duverseau

SharkPreneur

Play Episode Listen Later May 20, 2026 13:46


What if the reason your marketing isn't working has nothing to do with your ads? In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance. Key Takeaways:→ Most marketing budgets are spent before the click.→ Trust must be established immediately after the click. → Relevance is the first requirement for engagement. → Enterprise marketing challenges are often people problems. → Managing stakeholders is as important as managing strategy. Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. Connect With Shamir:Website: https://smartpandalabs.com/Facebook: https://www.facebook.com/smartpandalabsLinkedIn: https://www.linkedin.com/company/smart-panda-labs/YouTube: https://www.youtube.com/@smartpandalabs7668

Nonprofit Nation with Julia Campbell
How to Be Strategic in the Age of Digital & AI with Brad Caldana

Nonprofit Nation with Julia Campbell

Play Episode Listen Later May 20, 2026 34:50


Nonprofits are producing more digital content than ever - emails, social posts, website updates, advocacy campaigns -yet many practitioners still feel like their work doesn't add up to a cohesive strategy.In this episode, I speak with digital strategist Brad Caldana about how nonprofit organizations can move from executing scattered digital tactics to leading with a clear strategic plan.Brad shares insights from more than two decades of work at the intersection of technology, organizing, and social impact, including his role as Digital Training Director for the Obama 2012 Presidential Campaign. We explore how nonprofits can build digital strategies that align goals, audiences, infrastructure, and budget -especially as AI accelerates the pace of digital work.The conversation also explores practical ways nonprofits can integrate AI thoughtfully, avoid common pitfalls, and develop digital strategies that truly support their mission.

Transformation Ground Control
What Is Technical Debt?, Navigating ERP Cloud Migration, Cloud Doesn't Mean You're Less Locked In

Transformation Ground Control

Play Episode Listen Later May 20, 2026 101:55


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   What Is Technical Debt? Navigating ERP Cloud Migration (Brad Feakes, President of Estes Group) Cloud Doesn't Mean You're Less Locked In   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Visionary Life
407 How Adam Morka Grew Trail Hub 170% Year-Over-Year Event Marketing, Digital Strategy & Brand Building in the Outdoor Recreation Industry

Visionary Life

Play Episode Listen Later May 18, 2026 39:04


Quick SummaryAdam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand.In This EpisodeHow Adam's background as a professional mountain bike racer and Olympic-athlete coach shaped his entrepreneurial mindsetThe morning routines and calendar blocking habits that keep Adam performing at a high level — even on two hours of sleepWhy content marketing and digital visibility are non-negotiable for any business or professional in 2026The step-by-step marketing strategy behind Trail Hub's triple-digit year-over-year growthWhy event marketing is one of the best ROI-generating strategies available (with a real-world case study from supplement brand BPN)The operational growing pains that come when marketing works too wellAdam's one-word marketing bet for the next 12 months: brand elevationKey TakeawaysSchedule everything that matters. Adam's morning workout, family time, and personal development are all on his calendar — not left to chance. If it's not scheduled, it's not a priority.Marketing results lag behind effort. Trail Hub didn't see significant impact from their revamped digital marketing until 6–12 months after launch. Set realistic expectations and stay consistent.Event marketing pulls double duty. Well-executed events can run at break even or a profit AND generate content and brand awareness that keeps paying off long after the event.More impressions, fewer conversions. Most businesses convert only 2–2.5% of website traffic. Trail Hub hit 10% — but it required 375,000 annual website visits to get there. Volume of impressions matters.Elevate your brand deliberately. Consumers in 2026 are investing in brands they share values with. Get clear on who you are as a brand and constantly raise the bar — your marketing spend becomes more efficient and your customer quality improves.Memorable Quotes"If everything matters, nothing does. If everything is a priority, then nothing is a priority. — Adam Morka (referencing Alex Hormozi)""The standards you hold your organization to are essentially the business you create — the same way the standards you hold yourself to create the life you live. — Adam Morka""Event marketing truly is one of the best marketing spends a business owner can make. If you do it properly, you can run the event at break even or a profit — and you're also getting the content and awareness out of the event itself. — Adam Morka"Resources MentionedLinkedIn: Adam MorkaInstagram: @adammorkaTrail Hub: trailhub.caKelsey's Instagram: @KelseyReidlKelsey's Website: KelseyReidl.comHubSpot — CRM and email marketing platform used at Trail HubBloom — paid media marketing agency (Toronto & Montreal)BPN — supplement company; referenced as an event marketing case studyThe Four Burner Theory — framework for life prioritizationAlex Hormozi — entrepreneur and author; quote referencedAbout the GuestAdam Morka is the driving force behind Trail Hub's explosive growth, bringing over a decade of experience spanning professional mountain bike racing, Olympic-level athlete coaching, and tech company scaling. He joined the family business in May 2023 and has since grown revenue by triple digits year-over-year through a relentless focus on digital marketing and brand building.

Becker’s Healthcare Podcast
From Digital Sprawl to Digital Strategy: How Health System Leaders Are Regaining Control of the Digital Ecosystem

Becker’s Healthcare Podcast

Play Episode Listen Later May 13, 2026 12:14


This episode recorded live at the Becker's 16th Annual Meeting features Dr. Ricky Choi, Strategic Medical Advisor at Xealth, Head of Digital Health at Samsung Electronics, and Associate Professor at Stanford University School of Medicine, who explores how health systems can move beyond fragmented digital tools to a more integrated, patient-centered strategy. He discusses the role of AI, home-based care, and data orchestration in improving workflows, reducing complexity, and turning insights into action.This episode is sponsored by Xealth.

Transformation Ground Control
Customizing Means Failing, The Future of Industrial Operations, Your Data Belongs to Your Vendor

Transformation Ground Control

Play Episode Listen Later May 13, 2026 111:33


The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   Customizing Means Failing The Future of Industrial Operations (Craig Scott, Founder & CEO of Fuuz) Your Data Belongs to Your Vendor   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

Wine Talks with Paul Kalemkiarian
Growing Wine Brands: Digital Strategies and Innovation with Molly Bossardt

Wine Talks with Paul Kalemkiarian

Play Episode Listen Later Apr 28, 2026 54:22


I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt.  I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen.   Molly Bassard proves that you don't have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries remain rooted in old soil, even as marketing spins ever faster into the future. By tuning in, you'll quickly learn how Molly peeled back the layers of an industry famous for its dusty traditions and discovered a staggering lack of digital innovation, especially among smaller and mid-sized wineries. She exposes why so many vintners are hesitant—even averse—to marketing, and why most farmers don't realize that great wine is only half the job. Molly demystifies what a modern marketing strategy really looks like, from omnipresent email campaigns to the power of influencers, and explains why hiring "my niece who's good at Instagram" isn't enough. You'll get a candid lens into the digital uphill climbs wineries face, why foot traffic still matters in a world obsessed with e-commerce, and how to nurture a genuine community rather than chase short-term trends. Molly also uncorks the realities and limitations of AI in creativity-driven industries, dashing the fantasy that robots can replace passionate marketers. Perhaps most intriguingly, you'll discover what true innovation means when it comes to wine—hint: it has less to do with trendy packaging, and more to do with reimagining sustainability, experience, and storytelling. By episode's end, you'll know why good marketing can't be handed off to just any agency, and you'll see how the future of wine lies not in resisting change, but in embracing creative risk. Expect to come away with an insider's map to the new digital terroir, one meaningful strategy at a time.