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Welcome back to Small Business School! In this episode, I get real about one of the biggest traps service-based business owners fall into: competing on price and service. It might work when you're just starting out, but it becomes a fast track to burnout, razor-thin margins, and a business that can't scale. I walk through why this model stops working, what really happens behind the scenes, and how to shift into pricing and delivery that actually support long-term growth.Key topics covered:Why “more for less” works in startup mode but becomes dangerous during scale-upHow underpricing slowly erodes your margins, your team capacity, and your quality of serviceWhat happens when your clients expect more while you're earning lessThe four things to compete on instead of price: clarity, results, experience, and integrityReal world examples—from accounting to daycares—of how pricing models impact sustainabilityHow tech and systems can support a “more for less” feel without sacrificing marginAt the end of the day, sustainable business isn't about being the cheapest—it's about being the clearest, the most consistent, and the most confident in the value you bring.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of the Business Builder Series, Staci gets real about what it looks like to lead well when you're stuck in the “messy middle” of business, beyond the fun startup phase but not yet in a smooth, scalable rhythm. She shares how leadership in chaos doesn't require perfect systems or a cleared calendar… just intention, clarity, and small but powerful shifts in how you show up every day.Key topics covered:Why waiting “until things calm down” keeps you stuck in chaosThe power of micro-moments in leadership (and why meetings aren't always the answer)Building CEO time into your schedule—even if it starts with just 30 minutesClear communication vs. constant availability (and why the latter leads to burnout)Delegating the how while owning the why so your team can act without youEven in the weeds, you can lead with intention and plant the roots that will support your next level of growth.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
This week on Inspire + Move, I'm sitting down with Alexandra ‘Ally' Mamalider, the second-generation founder and president of Organic Traditions. From growing up surrounded by superfoods before it was trendy, to completely reimagining the family business into a bold, modern wellness brand, Ally shares the incredible story of building something with legacy and vision. We get into what it's really like to take the reins, transform a company from the inside out, and still prioritize purpose and wellbeing in the process. Whether you're leading a team, scaling a brand or simply trying to show up fully in your own season, I know you'll snag some rich takeaways, and stay tuned for part 2!Tune in to hear more about: • The inspiring evolution of Organic Traditions and it's 4,000+ store distribution. • What it means to be a second-generation founder and building a new path with intention • Launching a rebrand, a leadership team and growing through vision-led strategy • The power of simplifying your product, message and mission to scale with clarity • Navigating imposter syndrome, and embracing the “sprint seasons” in businessLet this be a powerful reminder that growth takes courage, vision, and a lot of deep listening, especially to yourself. Can't wait to hear what lands most with you from this one! Message me on IG @AlliArruda to share your thoughts or your own growth story!Ally's Links@organictraditions@allyzeifmanhttps://organictraditions.comAlly recommends starting with the Macha Latte or Mind FuelLet's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok
Welcome back to Small Business School! Let's talk about something that confuses almost every entrepreneur at some point — tax installments. In this episode, I'm breaking down what they are, when you owe them, and how to handle them without stress or surprise bills from the CRA. If you've ever wondered why you're being asked to pay tax before year-end, or what happens if you skip an installment, this episode is for you.Key topics covered:What tax installments actually are (and why they're not “extra” tax)When CRA requires you to start paying installments — and how to find your specific deadlinesWhat happens if you skip or delay a paymentWhen it might make sense to use your line of credit to pay installmentsHow to plan ahead so taxes stop feeling like a surpriseAt the end of the day, it's not about fear — it's about being informed so you can make empowered decisions with your money.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of the Business Builder Series, I'm diving into one of the biggest growth milestones for any small business owner — making your first or next leadership hire. If you've been wearing all the hats (COO, CMO, CFO…and maybe even floor sweeper), this episode is for you. I'll walk you through how to recognize it's time to expand your leadership team, what roles make the biggest impact, and how to set those hires up for success, even if you're starting small.Key topics covered:How to know when you're ready for a leadership hire, and the signs it's time to step back from the “doing”Why fractional roles (like fractional CFOs or CMOs) are a game-changer for small business ownersThe difference between a team member and a true leader, and how that impacts your energy and focusWhy you should be cautious about hiring a Director of Operations too soonMy top 5 tips for successful leadership hires, from hiring for how they think to giving them space to truly leadWhen you hire leadership, you stop being the whole engine and start being the driver, and that's when your business really starts to move forward.Challenge:Audit your leadership gap. Ask yourself:What am I holding on to that someone else could lead?What role would let me step into my CEO-level work?What would “done really well” look like for this person?Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! In today's episode, Staci sits down with Shae Invidiata, a passionate advocate for women's financial sovereignty and holistic wealth. Together, they dive into how women can break free from shame around money, embrace confidence in financial conversations, and build legacies that last generations. Shae shares how money isn't just about numbers, it's about energy, self-worth, and the freedom to design your life with intention. This conversation will leave you inspired to take up space at the financial table and start seeing wealth as a tool for impact.Key topics covered:Why women often feel shame or discomfort talking about money — and how to shift that narrativeThe importance of learning the language of money to create true financial freedomHow to build your own “locker room talk” spaces where women can discuss investing, tax strategy, and wealth openlyShae's real-life journey from real estate to financial empowerment — and the lessons learned along the wayA modern perspective on investments, including why she's rethinking traditional education funds in favor of long-term legacy planningRemember, building wealth isn't about having it all figured out, it's about taking one empowered step at a time toward the life you want.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Shae:Instagram: @ShaeInvidiataStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Imagine waking up to new orders before you've even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That's exactly what happens when your emails do the work while you sleep.In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.You'll learn:
In this episode of the Business Builder Series, I'm diving into what it actually means to have a financially healthy year-end — not just filing taxes and hoping for the best. I share how to go beyond the “pray there's no big tax bill” mindset and use your numbers as a leadership tool. This one's part mindset, part strategy, and 100% about setting yourself up for confidence instead of chaos when year-end hits.Key topics covered:The difference between a compliant year-end and a healthy oneFive key signs your business is financially healthyHow to avoid the year-end panic spiralWhy year-end should be a checkpoint, not a punishmentHow to use your numbers strategically to shape next year's goalsChallenge:Book a 90-minute CEO meeting with yourself. Review your financials using the five key signs from this episode. Write down what's working, what needs to change, and any questions to ask your accountant before filing. This is your chance to go into year-end confident, clear, and in control.A clean, clear year-end doesn't just reduce stress — it builds your confidence as a CEO. The numbers don't have to be scary; they're your most powerful guide for growth.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John Ferguson, founder of Hobart Gutter Guard Co., shares his journey from working in community services to building a $500K lifestyle business. Starting as a side hustle in 2018, he grew the company through smart systems, clear SOPs, and delegation. By hiring a virtual assistant and automating operations, John reduced his workload to just two hours a week. After selling half the business, he now focuses on expanding the model across Australia. His story is a powerful example of how vision, structure, and marketing mastery can turn a small local business into a scalable success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John Ferguson, the hardest thing in growing a small business is the isolation and loneliness that come with being a solopreneur. He explained that working alone – especially on tasks like marketing, sales copy, and SEO—can feel isolating because there's no one to share wins or frustrations with. That lack of daily collaboration makes it challenging to stay motivated and balanced while managing all aspects of the business. What's your favorite business book that has helped you the most? John Ferguson mentioned that his favorite business book that helped him the most is "Sell Like Crazy" by Sabri Suby. He said it's the best sales book he's ever read, providing powerful insights into marketing, sales psychology, and conversion strategies. The book helped him sharpen his approach to attracting and converting customers, which played a key role in growing Hobart Gutter Guard Co. into a highly profitable business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Ferguson recommends listening to SEO and Google Ads podcasts to stay sharp on digital marketing, as these have been key in his business growth. He also listens to the Grow a Small Business Podcast and other interview-style shows to learn from real entrepreneurs' journeys. For learning, he prefers YouTube tutorials and audiobooks over formal courses, as they allow him to study while working or driving. Ferguson believes that consistent self-learning through podcasts and online resources is essential for any small business owner wanting to improve marketing, systems, and overall growth. What tool or resource would you recommend to grow a small business? John Ferguson recommends using a CRM and pipeline management tool as the most powerful resource for growing a small business. He believes having an all-in-one platform that combines lead tracking, automation, and communication can completely transform operations. Instead of juggling multiple apps, a single integrated system helps manage customers, streamline workflows, and improve response times, especially for service-based businesses. Ferguson credits this approach for saving him hours of manual work each week and making his business more efficient, scalable, and profitable. What advice would you give yourself on day one of starting out in business? John Ferguson's advice to his day-one self would be to keep everything simple — from the business model and offer to the systems and operations. He believes simplicity creates clarity, reduces stress, and makes scaling easier. Ferguson explained that many entrepreneurs overcomplicate their processes with unnecessary tools and jargon, which slows growth. His biggest lesson is that a simple, repeatable system and a clear vision are far more powerful than a complex setup, and that focusing on doing the basics exceptionally well is the real key to long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Keep your business simple, repeatable, and clear to create real growth — John Ferguson Freedom in business comes from systems, not endless hours of work — John Ferguson Success isn't about doing everything yourself, it's about building a process that runs without you — John Ferguson
Welcome back to Small Business School! In this powerful and heart-centered conversation, I'm joined by the incredible Anna Lozano — entrepreneur, mentor, and host of The Prosperity Playground podcast. Anna shares her inspiring journey of creating, growing, and selling her first company (Love Powered Co.) and how she's now redefining success through alignment, intuition, and energetics. We talk about what it really looks like to build a business that feels as good as it performs — one that supports your energy, lifestyle, and purpose instead of draining it. Key topics covered:Anna's entrepreneurial evolution, from corporate life to network marketing to building and selling Love Powered Co.What it truly means to build a business that matches your energy, values, and season of lifeWhat happens when you've “made it,” but you're still figuring out who you are nextWhy stillness and space are secret weapons for creativity and clarityHow to move from force and burnout to ease and alignmentCreating a new definition of success, one that's deeply personal, intentional, and sustainableAnna's story is an inspiring reminder that success isn't about how hard you grind — it's about how deeply you align. When you stop trying to keep up with everyone else's version of success and start tuning into your own rhythm, everything changes. You'll not only build a business that thrives but a life that feels truly joyful, free, and abundant.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Anna:Instagram: @_annalozanoWebsite: annalozano.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! Ever wondered if EI maternity leave is worth it as an entrepreneur? In this episode, I'm diving deep into what EI looks like for self-employed business owners; when it makes sense, when it doesn't, and how to make the best decision for your unique business and lifestyle.Key topics covered:The difference between traditional EI and the special benefits program for self-employed individualsWhy you need to opt in at least 12 months before taking leave, and why timing is everythingHow much you actually pay in versus what you might get back (with real examples!)The pros and cons: including when EI makes financial sense and when to skip itSmart alternatives to EI like building your own maternity fund, paying dividends, or private insurance optionsAt the end of the day, it's not just about if you can get EI, it's about whether EI truly fits the business and life you're building. Take the time to run the numbers and trust yourself to choose what works best for you.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! Stepping away from your business for maternity leave isn't something that just happens, it has to be built with intention. In this episode, I'm sharing exactly how I'd plan for maternity leave as a business owner. From the financial foundation to the emotional reality, so you can take time off feeling prepared, confident, and supported.Key topics covered:How to plan your pay while you're off, from saving ahead to building a business that pays you even when you're not in it.Deciding if your business can run without you or if you'll need to save for your time away.Why SOPs, team training, and test runs are key to stress-free leave.How to start letting go of control, plan your check-ins, and set expectations for your return.Building for maternity leave can also help you scale and create freedom in your business long after baby arrives.Taking maternity leave as a business owner is absolutely possible, it just takes intention and preparation. Even if you're not there yet, starting now can set you up for the kind of freedom and flexibility every business owner deserves.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! In this episode, I dive into a question I get all the time: “How do small businesses survive against Amazon?” Spoiler alert — some don't, but many thrive. And the difference? It's not what you think. I'm breaking down the truth about competing in a world where giants exist, and why your mindset and innovation matter more than your price tag.Key topics covered:Why Amazon isn't the “small business killer” people think it isHow shaming customers for shopping on Amazon actually pushes them awayWhat thriving small businesses do differently (hint: they innovate!)How to create a competition-free zone where your uniqueness winsTwo smart paths forward: play a whole different game — or use Amazon as a toolYour biggest threat isn't Amazon — it's the version of you that's afraid to stand out. Compete by being human, build connection, and remember: no one can do you better than you.
In this episode of the Business Builder Series, I'm diving into one of the most important — and often overlooked — parts of entrepreneurship: planning for the true cost of growth. It's so easy to get caught up in the excitement of scaling that we forget growth always costs money, time, and energy before it pays off. I'm sharing practical, grounded advice for planning your growth intentionally so it strengthens your business instead of stretching it too thin.Key topics covered:Why every stage of growth eats up cash — and how to prepare for itUnderstanding true growth costs: team, tools, time, and implementationHow to plan ahead so you can fund your growth without creating chaosBuilding financial buffers and cash flow forecasts to support expansionThe difference between growing out of clarity versus growing out of FOMOHow intentional, well-funded growth builds a stronger, more sustainable businessChallenge:Write down your top one to two growth goals for the next quarter. Then ask yourself — what will this really cost in time, tools, and team? Add a buffer, and decide how you'll make it possible.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Is your website ready for the next era of Google? Search is evolving, and the new Google Web Guide—powered by Gemini AI—is rewriting the rules for getting found online. In this episode, the Marketing Guides for Small Business Podcast panelists explain what Google Web Guide is, why Google is taking a more semantic, concept-driven approach, and what it means for your SEO strategy. You'll learn why connections, topical authority, and AI-friendly content clusters now matter as much as keywords and links. Tune in for: A plain-English breakdown of how Google Web Guide and Gemini AI reorganize the search experience to prioritize meaning and relevancePractical examples of how content will be grouped, ranked, and presented—from comprehensive guides to real world business casesCritical SEO shifts—what's changing, what stays the same, and how to optimize your content for both people and AIA deep dive into Answer Engine Optimization (AEO) vs. Generative Engine Optimization (GEO)—and how both will shape your strategyExpert insights on whether this is a threat or opportunity for small businesses, and what you must do now to get ahead Resource Mentioned: Search Engine Journal – Google Web Guide: Reshaping the SERP and What It Means for Your SEO Strategy Don't get left behind. Join our guides and start building SEO that works for tomorrow's search, not just today's!
Hi friend, welcome back to Small Business School! This week, Staci gets real about why women—especially mothers—often face more challenges finding financial success in business. From societal expectations to mindset blocks, she unpacks the deep-rooted beliefs that hold women back from prioritizing profit and challenges us to reframe how we think about money, success, and impact.Key topics covered:Why “help at home” and access to funding aren't the only factors in women's business successThe hidden shame around women saying they want to make moneyThe mindset shift from running a “passion project” to building a profitable businessHow women can balance being heart-led and money-focusedWhy normalizing conversations about money between women is key to lasting changeTake a few minutes to reflect on your own beliefs about money. Ask yourself: Do I truly believe it's okay to want to make money in my business?Then, start a conversation with another woman entrepreneur—normalize talking about profit, growth, and financial goals.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of the Business Builder Series, I'm breaking down how to forecast your revenue — intentionally and confidently — instead of reacting to whatever comes your way. Forecasting doesn't have to feel stressful or uncertain. When you approach it as a tool to create your future (not predict it), you give yourself clarity, direction, and control in your business.Key topics covered:The difference between a target and a forecast (and why you need both)How to use your past and current data to build realistic revenue projectionsUnderstanding seasonal trends and how they impact your businessConnecting your forecast to your capacity and marketing effortsWhy a good forecast gives you control, not pressureA forecast isn't about being right — it's about being ready. The more clarity you build, the less anxiety you'll feel about what's coming next.Challenge:Open up your revenue from the last 12 months and chart out your actuals by month.Then, forecast the next three months by labeling each one with:What's booked or guaranteedWhat's expectedAnd your stretch goal (the fun, visionary number!)Next month, review how close you came — and update the forecast again. Keep it rolling and start building that muscle of confident, intentional forecasting.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
This week's 5-Day CEO Plan is about building from honest capacity, not wishful thinking. I pulled Temperance, Ace of Cups, Knight of Wands, and Queen of Swords - and the message is clear: you don't need MORE. You need what you already have to work TOGETHER. In this episode, I'm breaking down: Why integration beats addition every time How to build systems that work WITH your actual capacity (not the capacity you wish you had) The difference between momentum and burnout Why boundaries are the real scale strategy Plus, your Monday-Friday action plan - five simple daily moves (total time: ~55 minutes for the week) to stop being the glue in your own business. This isn't about doing more. It's about getting what you have to actually work in harmony. Hosted by Holly Bray, Astro-Systems Strategist and founder of The Organised CEO. I bring psychology, nervous system work, and astrology into business strategy for founders with complex lives. New plans every Monday. Save the carousel on Instagram @hollybrayceo and come back to it all week: https://www.instagram.com/p/DPv03dEDCZb/?img_index=1 Book your free 10-Hour Recovery Roadmap: https://docs.google.com/document/d/1YsOE-H1gnkSnDvDTbpUmXLpixgLwDrGq17E2PFTsT6U/edit?usp=sharing
Welcome back to Small Business School! This week, I'm diving into a hot take — your relationship with the CRA might actually say a lot about your relationship with money. Yep, I said it! After chatting with a client in the wealth management world, I realized how deeply our money mindset is tied to how we feel about Canada Revenue Agency. So, let's unpack that and shift the narrative from fear to empowerment when it comes to taxes and audits.Key topics covered:Why your reaction to a CRA letter might reveal your deeper money mindsetHow most CRA letters are computer-generated (not personal attacks!)The truth about CRA audits — and why they're not always a bad thingHow professionals can help you prepare and respond calmlyBuilding financial confidence so those brown envelopes don't send you into panic modeImagine what it would feel like to open a CRA letter without your heart racing — just peace and confidence. That's the energy we're working toward.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to another episode of the Business Builders series. This week, I'm diving into one of the most common questions I get asked — how much should I be paying myself? Whether you're just starting out or years into business, figuring out your own pay can feel confusing and even emotional. In this episode, we break it down step-by-step so you can understand your true value, create a sustainable pay structure, and start treating yourself like the CEO you already are.Key topics covered:Why your business should exist to serve your life — not starve itThe two ways you get paid as an owner: for your role and as a shareholderHow to figure out what it would cost to replace you in your businessThe risks of both underpaying and overpaying yourselfHow to build your salary into your financial model and start reverse-engineering profitChallenge:Get clear on your numbers!Decide what enough looks like for you — what income do you personally need to feel secure?Calculate what your business should be paying to replace you for the roles you fill.Once you know these two numbers, you'll have the clarity to start building your pay plan like a true CEO.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this heartfelt episode, I chat with Rebecca, founder of The Detour Co, a natural skincare brand rooted in mindfulness, intentional living, and self-connection. What started as a side project in her kitchen has grown into a brand that's not just about beautiful skin — it's about helping women slow down, reconnect, and nurture themselves through simple daily rituals.Key topics covered:How Rebecca went from yoga and meditation teacher to skincare founder — and why her brand is so much more than just products.The philosophy behind “from the land, not the lab,” and how nature inspires everything she creates.Staying grounded while growing a business and raising kids (and how meditation keeps her centered).The importance of community and why finding “your people” changes everything in entrepreneurship.How brand clarity and messaging often come from conversations, connection, and simply showing up.At the end of the day, building a business that feels good matters just as much as building one that looks good — because when you're aligned and connected to your purpose, everything else flows naturally.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Rebecca:Instagram: thedetourco.muskokaWebsite: https://thedetourco.com/pages/facial (use code ACADEMY for free shipping on any order. Expires 12/31/2025)Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In part 2 of my conversation with the incredible Victoria Marshman, co-founder of Mave and Chez, we dive deeper into her journey of building a luxury slipper brand, the lessons learned from her time on Dragon's Den, and marketing the business in various ways. Entrepreneurs, take notes! Check out part 1 here if you missed it! Tune in to hear more on: • The impact of Dragon's Den and how it propelled Victoria and Dani's brand to new heights. • Navigating the challenging yet rewarding journey of scaling a business. • Lessons from managing stress, seeking mentorship, and building a strong community. • The power of staying resilient through hard times, embracing growth, and celebrating small wins. • Victoria's thoughts on the power of in-person events, networking, and building authentic connections with your audience.Let us know your thoughts and tag us both on Instagram, we would love to hear from you! Also of you enjoyed this episode, don't forget to leave me a review or 5-star rating on your favourite platform! Victoria's Links:http://instagram.com/maveandchez/https://maveandchez.com/ Upcoming Events: GIRLFRIENDS WALKS are back!Next Walk:• Oakville, Monday October 6th!It's more than a walk—it's an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities. Check www.inspireandmove.ca/store to get tickets & join me for the next one! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
In this week's episode of Business Builders, we're diving into one of the hardest questions every entrepreneur faces — when to let go of an offer that's no longer serving you. Just because something's profitable doesn't mean it's right for your business.Together, we'll look at how to assess your products or services through a lens of energy, alignment, and long-term sustainability. It's time to create more space for what truly lights you up.Key topics covered:Why profitability isn't the only kind of return on investment that matters.How to recognize when an offer is draining your energy (even if it's making money).Understanding the “fear of letting go” and how the sunk cost fallacy keeps us stuck.The five-point system to audit your offers and spot what's out of alignment.How to gracefully phase out or reshape an offer that no longer fits your vision.Challenge:Audit your current offers using Staci's 5-point system — profitability, energy, scalability, client results, and alignment. Then, circle one offer that might need to be retired or reshaped and reflect on what changing it could make possible for your business.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Episode 369: Outsourcing, Overwhelm & Finding Freedom with Natasha Collins Are you drowning in admin and stuck doing the tasks you don't love? In this episode of the Small Business Made Simple Podcast, I chat with Natasha Collins from Amity Resources about how outsourcing can free up your time, reduce overwhelm, and help you get back to doing what lights you up in business. Natasha shares her own story of building businesses from the ground up—including how Amity Resources was born—and why outsourcing isn't just about saving time, it's about creating more joy and freedom in your business (and life). If you've ever thought, “It's just easier if I do it myself,” or found yourself working 70+ hours a week, this conversation is for you. From practical tips on what to outsource first, to tackling the mental blocks around delegating, Natasha brings so much wisdom and encouragement for small business owners.
In today's episode of Small Business School, I sit down with Dmytro, founder of Sing Smart, an international online vocal coaching company. His story of resilience—from pursuing music in Ukraine, navigating the pandemic, and moving to Canada—highlights the power of using your voice not only to sing but to truly express yourself. Dmytro reminds us that our voice is more than technique; it's a reflection of our soul.Key topics covered:Dmytro's journey from musician to global vocal coach, and how adversity shaped his business.Why most people don't want to be superstars—they want confidence in using their voice every day.How creating a safe, supportive environment helps people explore and embrace their voice.The balance between encouragement and honest feedback in building growth and resilience.Practical ways to prepare for speaking or performing, like practicing different “characters” to expand your vocal expression.Why enjoying the process—and treating it as a journey—is the key to building confidence and authenticity.One powerful takeaway: your voice is the reflection of your soul, and the more you practice using it, the more confident and comfortable you'll become.Get 50% off your first lesson with SingSmart using code SBSP50.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Connect with Dmytro:Instagram: @singsmart.caStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this Business Builders workshop, I'm digging into one of the biggest struggles small business owners face: the constant ups and downs of the feast or famine cycle. If you've ever had a month full of sales and then felt crickets the next, you're not alone. In this episode, I walk through why this cycle happens, the stress it creates, and how you can finally step out of it by building more predictability into your business.Key topics covered:Why the feast or famine cycle shows up (and why it keeps us stuck in stress mode).The difference between reactive and proactive business building.How to plan revenue ahead instead of scrambling month-to-month.Three proven paths to create stability: recurring/retainer offers, rebooking systems, and consistent lead generation.Why predictable revenue doesn't mean boring—it actually creates more freedom and intentional growth.ChallengePick one of the three paths to predictable revenue:Create a recurring/retainer offerBuild a rebooking or renewal systemPlan a consistent lead generation habitChoose the one that will have the biggest impact for you this quarter and commit to taking one action step this week to move it forward.Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Today's episode is a little different than our usual conversations on Small Business School—but it's one I think every business owner needs to hear. I'm joined by Debbie Stanley, a seasoned expert in estate administration and the founder of ETP Canada. We dive into a topic that so many people avoid: what happens when we don't plan ahead for life's inevitable events. Whether it's navigating the role of executor, understanding probate, or thinking about the future of your business, this conversation is full of insights that will help you feel more prepared and confident.Key topics covered:The role of an executor and why it can be so overwhelming without guidanceThe truth about probate, what it actually means, and why it takes so longSpecial challenges small business owners face if they pass away without a planHow a tech audit and succession planning can protect your business long-termSimple, practical first steps to start preparing without feeling overwhelmedThis episode is your reminder that planning ahead isn't about fear—it's about giving yourself, your family, and your business peace of mind for the future.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Debbie:Instagram: @deb_stanleyWebsite: executorready.ca (visit for vip-club discount code for our course Executor Ready)Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this week's Business Builders episode, I'm diving into a topic that so many entrepreneurs shy away from—budgets. But here's the truth: a strategic budget isn't about restriction, it's about freedom. When you align your spending with your vision, you give yourself the clarity and structure to actually grow the business (and life!) you want. I'll walk you through how to shift from “last year's numbers” thinking into creating a budget that supports the future you're building.Key topics covered:Why most budgets fail—and how to create one rooted in your vision, not last year's revenueThe key categories every business owner should consider when mapping costs to growthHow to set realistic revenue targets that align with your expenses and goalsThe importance of revisiting and adjusting your budget regularly (it's not a one-time exercise!)Your simple homework: define three goals for your business this year, and map out the resources needed to make them possibleChallengeWrite down three goals you want your business to support this year—both personally and professionally.Then, map out the resources or expenses that would help you reach those goals.Don't worry about the revenue yet—just focus on identifying what it would take to run the business well and support those goals.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! It's just you and me today! I'm unpacking the mindset shifts and practical tactics I shared during a recent Coach's Corner —aka the exact money guidance I'd give if we only had a few minutes together. We'll talk about expanding what you believe is possible, measuring what actually matters, and making grounded decisions that move your business forward (without the all-or-nothing gambles).Key topics covered:Money is a mindset: expand your belief by getting in rooms with people a few steps (then a few more) ahead; invest sustainably, not from desperation.Coaching with discernment: tools and mentors can be powerful—just avoid high-ticket “last dollar” decisions; grow through steady rewiring, not quick fixes.Measure before you judge: keep bookkeeping current, set deadlines for reports, and use the data (not your gut) to spot leaks and wins.Adopt a growth lens: add “yet” to your self-talk (“I'm not good at this… yet”) and remember—finance is the part of business you can't ignore.Core money mechanics: know your burn rate/runway/breakeven, manage the three profit pillars (revenue, cost of sales, overhead), protect cash, and demand ROI from every spend.Tune in and give yourself the gift of clarity—one grounded decision at a time.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Ever find yourself doomscrolling through Instagram wondering why that handmade shop has more sales, more followers, or just seems further ahead?In this episode, we're flipping the comparison trap on its head.You'll learn how to:Spot the “highlight reel” trap before it derails your momentumTurn jealousy into a learning tool (without copying a single thing!)Set healthy boundaries around competitor stalking
In this episode of Business Builders, I'm making the case that numbers are power—not pressure. I share how finally looking at my metrics didn't turn me into “cold corporate”… it freed me to cut what didn't matter, pay my team better, and serve more generously. If you've been avoiding your P&L or marketing stats, this is your gentle nudge to step in as the visionary CEO your business needs.Key topics covered:The mindset shift: numbers are a tool, not a grade—use them to guide, not shame.The five basics to track monthly: revenue, profit, owner's pay, cash/runway, and margin vs. expenses.Simple starting points (even if you're messy): download statements, categorize, sort—then review trends.Who does what: bookkeeper (data), accountant/CFO (interpretation & advice)—and how to get plain-English summaries.Setting targets you can actually hit: plug leaks, choose focus products/vendors, and run a monthly CEO Money Meeting.ChallengeChoose a recurring date each month (like the second or third Tuesday) and block off 30 minutes for a CEO Money Meeting.During that time, start small by tracking just three numbers:RevenueProfitOwner's payEven if your records feel messy, the goal is simply to get started. Tracking monthly will get easier over time, and it builds the confidence you need to make smarter decisions.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of Small Business School, I sit down with Jenn Rowles—known by her clients as the Chaos Destroyer. Jenn helps busy entrepreneurs and women create structure, reduce overwhelm, and find calm in the middle of their packed lives. We talk about why chaos feels like the “norm” these days, how it impacts both family and business, and what you can do to take back control of your time and energy.Key topics covered:Why chaos has become the default way of living—and how entrepreneurs often feel it even more.The importance of intentional connection time with kids (and how a few minutes can save hours later).How physical clutter and “drop zones” fuel mental burnout.The power of simple 30-second habits to reduce overwhelm and build calm.When to outsource tasks vs. when to build better systems at home and work.How planning and reducing decision fatigue can completely change how your week feels.Jenn's mission is simple but powerful: to make calm the new normal. Mention ‘Small Business School Podcast' and receive $50 off the six week transformation.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Jenn:Instagram: @mypersonalconcierge_Website: www.mypersonalconciergeyeg.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of Business Builders, we're tackling one of the scariest (but most necessary) moves you'll make as a business owner: raising your prices. If you've been holding onto the same rates for too long because you're afraid of client pushback, this conversation is for you. Raising your prices isn't about being greedy—it's about protecting your business, honouring your growth, and creating space for sustainability.Key topics covered:Signs you've outgrown your current prices (hint: resentment and discounting are big red flags).Why raising your prices is a strategic business decision, not an emotional one.How to anchor into the data—profit margins, costs, and market research—so your pricing reflects real value.Three practical ways to raise your rates without losing integrity (and with a lot less fear).The emotional side of pricing shifts and why the right clients will respect and support your growth.Raising your prices isn't risky—it's a recalibration of how far you've come.ChallengePick one offer, service, or client group where your pricing needs to increase. Audit what it costs you to deliver, draft your updated rate, and either apply it to your next new client or prepare a clear notice for existing clients.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference
In this episode of Small Business School, I sit down with Laurie Hawkins to talk about how we can navigate chaos—both in business and life—without losing ourselves in the process. We dive into nervous system health, simple practices that shift everything, and the power of community when things feel heavy. Laurie brings so much wisdom (and encouragement!) about finding calm in the middle of it all.Key topics covered:Why your nervous system is your most important business partnerHow stress, fear, and “fight or flight” responses show up in our leadershipSimple, everyday practices to stay grounded (yes, even dancing or screaming counts!)Why community is truly medicine, and how to give and receive supportThe reminder that you were born worthy and whole—and how investing in yourself ripples into everything around youTune in and remind yourself that even in the middle of chaos, you have the power to pause, choose differently, and create a ripple of calm and possibility in your life and business.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Laurie:Instagram: @hawkinspiredWebsite: www.hawkinspired.com/readyformoreStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Having tough conversations is part of leadership — but that doesn't mean it comes naturally. In this episode of Small Business School's Business Builders Series, I'm breaking down how to handle those sticky situations with clarity and kindness, so you can lead with confidence instead of avoidance. You'll learn how to stop spiraling, avoid resentment, and actually strengthen relationships through honesty and respect.Key topics covered:Why hard conversations are a leadership skill (not a personality trait)The three key questions to ask yourself before you speakHow to check your tone and timing so you don't react from emotionA simple 3-step framework for navigating tough conversationsCommon pitfalls like over-coaching or over-owning — and how to avoid themChallengePick one hard conversation you've been avoiding.Ask yourself:What outcome do I actually want?What emotion am I feeling, and how do I want to show up instead?Is this about them, the situation, or me needing to lead more clearly?Write out the 3-part structure:What have you noticed?How does it affect the business or person?What do you want to ask or suggest next? Then book the time and actually have the conversation this week.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.
Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!
In this episode of Small Business School, I sit down with Kirsten Schmidtke — a sales and success coach who blends grit, heart, and unstoppable energy. From crushing tech sales targets to coaching high-achieving entrepreneurs, Kirsten's approach to sales is anything but pushy. She's here to show you that selling isn't about pressure — it's about service, relationships, and creating impact.Key topics covered:How Kirsten's tech background shaped her “fail fast” mindset and data-driven approach to business.Why sales should be seen as service — and how to reframe any “ick” you feel about selling.The 3 pillars of authentic sales: service, making it about them, and leading with a clear process.Why disqualifying prospects quickly can actually open the door to your ideal clients.Simple daily actions to make sales a consistent (and enjoyable) part of your business.If you've ever felt uncomfortable about selling or wondered how to do it in a way that's true to you, this conversation will shift your perspective — and your results.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Kirsten:Instagram: @kirstenschmidtkeStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to another episode of Business Builders. In this episode we're diving into one of the most important — and often most overlooked — parts of being a CEO: boundaries. Whether it's with clients, your team, or even yourself, clear boundaries aren't cold… they're kind. They protect your time, energy, and focus so you can lead with clarity, not resentment.Key topics covered:Why most entrepreneurs wait until they're burnt out to set boundaries (and how to change that).The 3 key types of boundaries every leader needs: time, access, and emotional.Practical scripts for saying “no” without guilt — while still being supportive.How to coach your team to think independently instead of relying on you 24/7.Simple “homework” to help you set one new boundary this week and stick to it.Clear boundaries don't make you selfish — they make you strategic. Tune in to learn how to create a business that works for you, not against you.ChallengeChoose one boundary to set this week — pick a specific spot where your time, energy, or access is being drained. Start small and stick with it — don't try to overhaul everything at once. Communicate it — tell a friend, colleague, or Staci (via DM) about the boundary so they can help you stay accountable. Revisit regularly — check in on that boundary and adjust if it's slipping.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Welcome back to Small Business School! In this heart-filled and thought-provoking conversation, I chat with the amazing Jenna Goodhand—coach, speaker, and the woman behind Cafèzia, a wellness-based coffee brand with a mission to slow down hustle culture. We chat about the journey from service-based business to product-based business, what it's really like to buy a business, and how personal growth and entrepreneurship are more connected than you think.Key topics covered:How Jenna unexpectedly became a coffee business owner during the pandemicHer advice for anyone thinking about buying a business (don't change everything right away!)The power of neuro-linguistic programming (NLP) and why it matters for business ownersNavigating identity, connection, and the real meaning of rest as a neurodivergent entrepreneurThe deep emotional impact small businesses can have on communities—and why that mattersYou'll walk away from this one feeling inspired, seen, and maybe even craving a coffee break with more intention (and less caffeine jitters).Use code SBS at checkout to receive 30% your first order!Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with JennaInstagram: @cafeziacoffeeStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Episode 360: Crafting the Perfect Elevator Pitch for Your Business You're at a conference. Someone turns to you and asks, “So, what do you do?” Do you have a killer answer ready? In this episode of the Small Business Made Simple Podcast, I'm diving into how to craft a powerful elevator pitch that's memorable, impactful and makes your dream client say, “Tell me more!” Whether you're heading to a networking event, meeting a new collaborator, or (hint hint) coming along to the 2025 Social Media and Marketing Conference on 29th August, having a pitch that rolls off your tongue with confidence is a must. We'll cover: What makes a pitch persuasive (without sounding salesy) The secret sauce to being memorable and clear Why your elevator pitch isn't “one and done” And a few fun examples, including my own! Plus, I'm throwing you a challenge—create your own pitch and tag me on social. I'll reshare my favourites!
Welcome back to another episode of Business Builders. If you're the one holding up progress in your business because everything runs through you—this episode is for you. We're diving into why leadership isn't just a CEO thing (surprise: it's a team sport!) and how to build leadership at every level of your business—without needing fancy titles or expensive hires.Key topics covered:Why true freedom in business starts when your team starts leading tooThe difference between assigning tasks vs. owning outcomesHow to encourage problem-solving by answering questions with questionsThe mindset shift from “helper” to “owner of the role” (without needing them to be an entrepreneur)What might be holding you back from letting go—and how to move through itChallengePick one team member and give them an outcome, not a task. Let them lead the process—and coach them along the way.Because leadership is contagious—and it starts with you.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I'm joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade's built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she's sharing how you can do it too. Whether you're a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade's also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you're on the fence about coming, this might just be the push you need to grab that ticket.
Hi friend, welcome back to Small Business School! This week, we're getting real about relationships and how they shape your success in business. Today, I'm joined by relationship and behavioral science expert Katarina Polonska, and together we are going to explore why your most personal dynamics—romantic or business—impact everything from how you lead to how you grow.Key topics covered:What “secure attachment” really means and why it's foundational to your business and personal growthHow your childhood wiring affects who you attract and how you operate in relationships (yep—even your business ones)Why romantic triggers are often the gateway to true self-discoveryHow to navigate growing at different speeds than your partner—and what to do if they're not “doing the work”Tips for couples who are in business together (and why the usual boundaries advice might not work for you)Plus, Katarina redefines feminine energy in a way that finally makes sense—hint: it's all about joy, not stereotypes.Join Katarina for a FREE 20 minute Masterclass https://programs.katarinapolonska.com/silreplayoMentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Katarina:Instagram: @katarinapolonskaTikTok: @katarina.polonskaLinkedIn: https://www.linkedin.com/in/katarina-polonsky/ Website: www.katarinapolonska.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In the kickoff to Season 2 of The United States of Small Business Podcast, now reimagined as Stories Worth Hearing, host John Quick sits down with one of the most electrifying mentalists in the world—Oz Pearlman. From melting minds on America's Got Talent to making Joe Rogan visibly uncomfortable by guessing his ATM PIN on-air, Oz has captivated audiences across the globe. But behind the viral moments is a devoted family man and a genuinely kind human being.In this episode, John explores Oz's decades-long grind, the magic behind the mentalism, and how his skills are more than just entertainment—they're tools anyone can use in everyday life. Whether you're a skeptic or a believer, this is one story you'll be glad you heard. Look for his book here: https://amzn.to/4miT6U6 Be on the lookout for my Newsmax Column.
In this episode of Business Builders, we're taking the fear out of forecasting. If you've ever thought, “I'm not good at math, I can't do this”—this one's for you. Staci breaks down how to create a realistic three-month revenue forecast using what you already know about your business, without spreadsheets that make your head spin.Key topics covered:Why forecasting isn't about being perfect—it's about getting closer to realityWhat data to use (past trends, capacity, seasonality, and known changes)The 4-step method to create a simple, confident three-month forecastHow to use your forecast to plan marketing, hiring, and avoid revenue dipsA tip that most business owners miss: factoring in discounts and actual sales pricesChallengeMap out a 3-month forecast using your current offers. Multiply realistic sales volume by price (adjusted for discounts if needed), and ask: Does this get me to my goal? If not—what actions do you need to take?Forecasting isn't about controlling—it's about leading your business with confidence. You've got this!Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
From Purpose to Product Empire: How Jacqueline Snyder Built a Multi-Million Dollar Brand & Mentored 80,000 EntrepreneursJacqueline Snyder didn't just build a business—she built a movement. As the founder of The Product Boss, she's helped thousands of creators turn their ideas into booming businesses and built an education empire that's earned over $10 million in course sales. In this inspiring and strategic conversation, Jacqueline joins host Allison Walsh to talk about:Her journey from fashion design to 8-figure entrepreneurshipThe moment she knew she was meant to create something biggerWhy physical products create deeper brand loyalty than swag ever couldHow to test product ideas without breaking the bankThe shift toward human-centered business in the age of AIWhy building a brand with heart and purpose is the true path to long-term success Whether you're launching your first product or scaling your second (or fifth), this episode is a must-listen. Jacqueline's wisdom is empowering, actionable, and guaranteed to spark your next big idea. ✨ MEMORABLE MOMENTS & QUOTES1.“Some of the richest self-made women in the world are product people.”Jacqueline highlights why selling physical products is one of the fastest paths to wealth and impact.2.“Don't build swag—build connection.”On why your clients don't want another branded mug, and what they really want from your brand.3.“I will die if you put a cap on me.”Jacqueline shares a powerful moment with her husband, highlighting the importance of limitless thinking and owning your ambition.4.“I think we're building ourselves back in right now—not out.”A timely reflection on how leaders must stay visible and connected in the age of AI.5.“You don't need a Shark Tank idea—you need a solution to a problem.”An empowering reminder that solving everyday problems can build million-dollar businesses. Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comBuild Your Brand On DemandDownload The Be Unforgettable Playbook