Podcasts about small business podcast

In this episode of Small Business School, I chat with the hilarious and insightful Jill Pavlov — a comedian, copywriter, and queen of clear, connection-driven messaging. Jill shares how her background in theater and radio led her to the world of copywriting, and how she now helps brands use their words to truly resonate with their audience. From storytelling that sticks to copy strategies that convert (without the ick), Jill breaks it all down in the most relatable, entertaining way. Key topics covered:Jill's journey from theater and radio to comedy and copywriting (yes, it all connects!)The psychology behind persuasive copy—and why human connection is the secret sauceWhy you shouldn't write like you're selling to yourself (unless you're your ideal client!)Tips for finding and understanding your audience—plus why social media isn't where you should be sellingThe power of improv for business confidence, communication, and showing up boldlyWhy urgency and other marketing tactics don't have to feel grossHow conversations (not just content) are your best content strategyWhether you're writing your own content or working with a pro, this episode is a must-listen for anyone wanting to build real relationships through their brand.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Jill:Website: https://copy-pop.com/Instagram: @comedyjillStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

Welcome back to Inspire + Move and part two of my conversation with Hailey Brown! (Listen to part 1 here!) In this episode we dive deeper into what it really looks like to rebuild from the inside out. After years as an NCAA athlete and the launch of her business, Sleek by Hailey, Hailey entered a new chapter centered on self-awareness, intentional living, and redefining success on her own terms. From assembling a wellness team to embracing spiritual practices, Hailey shares how she's navigating this season with clarity, courage, and a commitment to personal growth.Tune in to hear more about:• How shifting from athlete to entrepreneur created a powerful identity reframe• What building a “wellness team” looks like and why every founder needs one• Why energy healing and spiritual practices are now part of Hailey's toolkit• The mindset shift from pushing through to giving yourself grace• Embracing peace, joy, and purpose as guiding forces in both life and businessI would love to know you're biggest takeaway from this episode! Leave a review with your thought or let me know on Instagram @AlliArruda! Hailey's Links:@haileyyy.brown@sleekbyhaileyhttps://www.sleekbyhailey.com Upcoming Events: • GIRLFRIENDS WALKS are back!Join us: June 25 GIRLFRIENDS WALK! • SWEAT SOCIAL in the Vineyard on June 14th! Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

This week on Inspire + Move,  I'm joined by the incredibly driven and inspiring Hailey Brown! Hailey is athlete, entrepreneur, and founder of Sleek by Hailey. From competing on the world stage with Team Canada and playing D1 basketball at the University of Michigan, to launching a mission-driven business rooted in diversity and representation, Hailey's journey is a masterclass in resilience, vision, and purpose. We unpack the powerful intersection of athletic discipline and entrepreneurship, and Hailey shares what it really takes to stay committed to your vision, even when the path forward isn't easy or clear. Her reflections on self-belief, authenticity, and building a brand from scratch will resonate with anyone navigating their own purpose-driven journey.Tune in to hear more about:• What it takes to go from national athlete to entrepreneur, and how Hailey trusted her gut over the safe path.• How Sleek by Hailey was born from lived experience and the desire to see more diversity in the hair industry.• The mindset shift from athlete to business owner and why grace, patience, and authenticity are huge qualities to learn.• What it really looks like to build something from scratch in a space that's often glamorized but rarely shown in full.• Why community, confidence, and connection are at the heart of Hailey's story and success.This episode is full of insights and honest reflections on showing up for yourself, standing tall in your vision, and creating from a place of purpose. I would love it if you could share it with a friend or post a screenshot of the episode & tag us on Instagram @alliarruda and @haileyyy.brown, and let us know what resonated with you most. We love hearing your takeaways and supporting your journey!Hailey's Links:@haileyyy.brown@sleekbyhaileyhttps://www.sleekbyhailey.com/ Upcoming Events: • GIRLFRIENDS WALKS are back!Join us: June 25 GIRLFRIENDS WALK! • SWEAT SOCIAL in the Vineyard on June 14th! Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable PR – it's the free marketing strategy that small business owners often overlook… but not today! In this week's episode of the Small Business Made Simple Podcast, I'm joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we're diving into the world of getting your business into the media for FREE. We chat all things public relations (spoiler: it doesn't stand for press release!), how to find media angles in your business, how AI can actually help if writing's not your thing, and why pitching your story doesn't need to be scary – just smart. Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you've ever thought, “PR isn't for me,” this episode might just change your mind (and your visibility).

In this week's episode of Small Business School, we're switching gears and leaning into the mindset and spiritual side of entrepreneurship. I'm joined by the beautiful soul Renee Walker, founder of Renee Walker Wellness and host of the Spiritually Wired podcast. Together, we chat about the inner work that truly supports business growth—from mindset blocks to money beliefs and how reconnecting to ourselves (and something greater) creates real, lasting fulfillment.Key topics covered:Why mindset and self-connection are the missing ingredients for so many entrepreneursHow your relationship with money impacts your ability to receive successThe physical signs your body gives you when you're blocking abundanceWhat “upper limits” are and how they might be quietly sabotaging your growthHow to bring more intention, awareness, and joy into your business journeyRenee's beautiful Spiritually Wired community and how to try it free for 30 daysThis is your permission slip to slow down, breathe deeply, and remember—you're allowed to build a business with ease, not just hustle.Use code ELEVATE for 30 days free in her membership.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Renee:Instagram: @reneewalkerwellnessWebsite: www.reneewalkerwellness.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to Small Business School! In this week's episode of the Business Builder series, we're tackling something most entrepreneurs know they should be doing… but often avoid: building systems and procedures in your business (aka SOPs). But don't worry—this isn't about creating a stuffy, never-used operations manual. I'm walking you through how to build simple, repeatable systems that actually help you grow, without making it your full-time job. If you've ever said, “I know I need systems, but who has time?”—this one's for you.Key topics covered:What SOPs really are—and what they aren'tHow to create effective systems in just 3 minutes using the tools you already haveWhy messy, imperfect SOPs are better than perfect ones that never get usedTips for building a culture where your team creates and owns the systems tooWhether you're onboarding clients, posting content, or running payroll—this episode gives you a clear roadmap to make systems your secret weapon (without the overwhelm). Let's get your time back and start building a business that runs without you in the weeds.ChallengeA simple action step: pick one task you do regularly that you're ready to delegate. Record yourself doing it—using Loom, a voice note, or a Zoom video—and save it in an SOP folder.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Today I'm chatting with the incredible Jana Boyko, co-creator of The Bedside Business Plan—a guided journal that's helped over 10,000 entrepreneurs rethink how they approach starting and growing a business. We talk about the power of combining strategy with mindfulness, how entrepreneurship is as much a personal growth journey as a professional one, and why you should always begin your business journey by checking in with you. This one's part inspiration, part practical roadmap, and all heart.Whether you're just thinking about launching or you've been in business for years, Jana's approach will have you rethinking how to build something that feels as good as it performs.Key topics covered:The story behind The Bedside Business Plan and why Jana turned her coaching questions into a tangible journalWhy most business plans don't work—and how guided prompts help you ask (and answer) the right questionsHow your mindset, fears, and identity shifts affect your business more than any tactical checklist ever willWhy seasoned entrepreneurs are returning to basics with this journal (and what that says about what we miss early on)Jana's behind-the-scenes process—from duct-taped prototypes to getting stocked at Indigo!A sneak peek at her next journal, Employee to Entrepreneur, and how it supports a sustainable and empowered transition out of 9–5 lifeGet The Bedside Business Plan → Available on Amazon + Indigo and Employee to Entrepreneur → https://www.bedsidebusinessplan.com/employee-to-entrepreneur Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Jana:Instagram: @bedsidebusinessplanWebsite: https://www.bedsidebusinessplan.com/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Ever feel like your business would fall apart if you stepped away for even a day? Whether you dream of selling your business someday or just want the freedom to take a real vacation, this episode is for you. I'm diving into the mindset shifts and practical systems that will help you build a business that doesn't rely solely on you to keep it afloat. This concept was a total game changer for me—and I think it will be for you too.Let's talk about how to stop being the bottleneck and start building a self-sustaining business you can actually enjoy.Key topics covered:Why your business might actually be a job in disguise if it can't function without youThe “genius with a thousand helpers” trap and how to escape it3 critical mindset and role shifts every business owner needs to makePractical steps to start documenting, delegating, and empowering your teamA weekly challenge to offload one task and create breathing room in your bizChallengeIdentify one area of your business where your involvement is no longer necessary (or shouldn't be)—then choose one task or decision to delegate or document and take the first step toward offloading it.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

This week on The Small Business Podcast for Small Businesses, Farley explores the crucial question every entrepreneur faces: Do you really need a website, or is an online presence enough? She breaks down the different approaches, from DIY builds with hosting and domains to website templates and builders, or hiring a developer for advanced features like booking systems or e-commerce.Not sure where to start? Farley shares expert insights on how to determine the best digital strategy for your business needs. Plus, if you have questions or need guidance, visit the website and submit your queries for personalised support.Let me know if you'd like any refinements! This episode will be a game-changer for small businesses navigating their online space.Want to know more, visit: breakoutservices.co.uk/website-design-hosting-and-supportSupport the show

Welcome back to Small Business School! This episode is packed with wisdom, warmth, and real talk. I sat down with Marissa Teeter—executive coach, wealth advisor, podcaster, and community champion—to explore what it really means to lead yourself, your business, and your team in today's uncertain world. From money mindset to walk-and-talk leadership to the magic of giving back, Marissa brings insight and authenticity to every part of this conversation. You're going to walk away feeling more grounded, inspired, and ready to take action in your own life and business.Key topics covered:Marissa's journey from scrappy student entrepreneur to corporate exec to bold business owner (and podcast host!)How understanding your relationship with money can change your life—and your businessWhat great leaders do differently when it comes to mindset, money, and navigating uncertaintyThe ripple effect of giving back and why community involvement is one of the best brand builders there isA powerful reminder that your business should fuel your life—not consume itHit play on this one if you need a boost of encouragement, clarity around your finances, or a nudge to get involved in your community (even in small ways). Marissa's story will meet you right where you are.Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Marissa:Instagram: @marissa.m.teeter + @teetertalksWebsite: www.marissateeter.comStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Hiring can feel like a total minefield, right? In this episode of the Business Builder series, I'm diving into one of the biggest decisions a small business owner can make: who to hire next and how to make sure it's a smart move—not just an emotional one. If you're feeling stretched too thin, overwhelmed, or unsure how to grow your team, I've got you. I'll walk you through how to decide if it's time to hire, how to choose the right role, and how to avoid the most common hiring pitfalls. You don't need a massive team to get big results—just the right help at the right time.Key topics covered:How to know when it's time to hire (spoiler: burnout isn't a strategy)The three-part filter for deciding who to hire nextWhy “boxes before people” is your new hiring mantraCommon hiring mistakes that slow growth instead of fueling itHow to define success for your new hire and onboard them wellYou've got this! Hiring is a leadership skill, not just a to-do—and you're well on your way to mastering it. Let's grow smart. ChallengeMake a “Not Me” list—identify the top 3 tasks someone else could do better—and sketch out what success in that role would look like.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Ever wonder what it really takes to build a successful product-based business? In today's episode, I'm chatting with Christine Manning—Consumer Packaged Goods (CPG) founder, consultant, and mindset coach—who built a thriving food brand from scratch, scaled it into major retailers, and eventually sold the business. She shares the messy middle, mindset shifts, and what most makers get wrong when growing a product-based brand. This one is full of golden takeaways!Key topics covered:Christine's accidental start in entrepreneurship and how preserves turned into a full-blown CPG businessThe reality of low margins and why scaling is not optional in food-based businessesWhat most entrepreneurs get wrong about branding—and how to actually stand out on the shelfThe mental shifts and mindset work Christine did to prepare for a business exitHow burnout shaped her decision-making and why slowing down created more clarityTips on building a sellable business (even if you're not ready to sell yet)Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Christine:Instagram: @the.christinemanningStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

This week on The Small Business Podcast for Small Businesses, Nisha takes over and delivers a game-changing episode for entrepreneurs looking to up their social media game. She shares her personal experiences as a social media manager, unveils five essential tips for growing your business online, and offers insights that can help you stand out in a crowded digital landscape.If you're ready to boost engagement, reach more customers, and make social media work for your business, this is the episode you need to hear first.Support the show

Hey friends, welcome back to another episode of the Business Builder series on Small Business School! This week, I'm talking all about what happens when your business starts growing fast—and things start feeling a little... stretched. If you've ever worried about how to keep up with client demand without letting quality slip, this episode is for you. Whether you're selling products or services, I'm breaking down how to scale delivery in a way that still feels solid, thoughtful, and true to what makes your business great in the first place.Key topics covered:What usually breaks first when a business scales too fast—and how to fix it before it becomes a bigger issueWhy systemizing your delivery process is essential (and how to know when it's time)Easy steps to standardize your workflows using checklists, SOPs, and tools you probably already haveThe magic of client communication touchpoints—and how they build trust and reduce back-and-forthHow to delegate with ownership, not just tasks, and why that makes all the difference as you growLet's grow without the chaos. You've got this!ChallengeChoose one repeatable part of your delivery process, document it step-by-step, and find one way to simplify or improve it—whether that's automation, delegation, or clearer communication.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

#74: Most business success doesn't come from one big move—it comes from doing the right things over and over, on purpose. In this episode, we're breaking down the real power of repetition in business: why it works, how it builds momentum, and how those daily reps are the bridge from being good... to becoming world-class.I'll share personal stories from my background in athletics, explain the systems I've built to keep my business engine running, and unpack why early results might seem slow, but behind the scenes, they're compounding fast. Whether you're creating content, making sales calls, underwriting deals, or building client relationships, repetition isn't boring, it's your most underrated competitive advantage.If you're aiming to be the best at what you do, this episode is the reminder (and push) to keep showing up and putting in the reps.If you are interested in making an additional $100k this year in private lending-then. you need to register for our National Private Lending Conference, Sept. 3-4 in Las Vegas! Check it out! https://www.americanlendingconference.com/

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

If Instagram has you overwhelmed, exhausted, or wondering why your content isn't converting, this episode is your breath of fresh air. I'm joined by Nadalie Bardo, aka Your Pin Coach, who's here to show us why Pinterest is the most overlooked but high-potential platform for small business owners. We talk organic growth, content strategy, what works (and what to avoid), and how Pinterest can finally feel like a platform that works with you instead of against you. And no, you don't need to learn trending dances to make it work. Key topics covered:How Pinterest stacks up against platforms like Instagram, TikTok, and GoogleWho should be using Pinterest (and how to know if your business is a good fit)The types of content that perform best—hint: it's easier than you thinkKeyword strategies, pin templates, and how to actually be foundCommon mistakes to avoid so you don't end up in Pinterest jailWhy it's okay to walk away from platforms that don't make you feel good—and what to do insteadDon't forget to grab Nadalie's FREE Pinterest Best Practices Cheat Sheet at https://yourpincoach.com/smallbusinesspodcastMentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Nadalie:Website: https://yourpincoach.comInstagram: @nadaliebardoStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Hey friend, welcome back to Business Builders! If talking about pricing gives you that “ugh, not again” feeling—this one's for you. In today's episode, I'm tackling the tricky topic of pricing, why so many of us avoid it, and how to finally do something about it. I'm not here to tell you to raise your rates just for the sake of it—but I am here to help you check in with yourself and your business and ask, “Is my pricing aligned with the value I'm delivering today?” You might be surprised by what you discover when you stop avoiding and start adjusting. Let's dive in together (CEO hats on).Key topics covered:Why pricing makes so many of us uncomfortable—and how to reframe itThe real reasons you may need to raise your rates (hint: it's not just about profit)How low pricing can attract the wrong clients and block your growthWhat to evaluate when reviewing your offers and valueSimple mindset and math tricks to feel good about changing your pricesChallengeRevisit your pricing with fresh eyes and reprice just one offer—internally or publicly. Set a timeline. Build your confidence. You've got this.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

We made it to 300 episodes! In this milestone solo episode, I'm reflecting on the unexpected journey of starting a podcast (shoutout to Kristina Bartold from The Social Snippet!), and all the little lessons that have shaped me along the way. From CEO mindset shifts to the value of real human connection, I'm sharing a mash-up of the thoughts I've been posting on social lately—because the response to those has been incredible. Whether you're a parent juggling it all, a business owner trying to stay present, or someone just needing a pep talk—you'll feel seen in this one.Key topics covered:Why podcasting isn't just about downloads—it's about building relationships and finding your voiceThe importance of stepping out of your physical space to get a 50,000-foot view of your businessTraveling for business as a parent—why it's never a perfect balance, and that's okayHow real community (like High Vibe Women) fuels you in business and lifeThe power of tiny moments of connection—with your clients, your team, your familyWhy you should smile at strangers, trust your gut more than tactics, and just keep goingThanks for being here for 300 episodes. I'm so grateful.

If you've ever dreamed of luxury vacations without the luxury price tag, this episode is for you. I sat down with travel points expert Megan Lanford—founder of Points Too Paradise—who once struggled to afford one trip a year and now saves over $20K annually while traveling often and in style. She breaks down exactly how families and business owners can start using travel points to unlock amazing experiences—without complicated spreadsheets or overspending.Key topics covered:How Megan turned her personal points hobby into a business (and now travels 6+ times a year)The simple mindset shift: ditching debit cards to maximize everyday spending with the right credit cardsHow to start earning serious points with welcome bonuses—without overthinking itWhy flexible points (like Amex or Chase) give you more bang for your buckTips for staying organized and deciding which cards to keep, cancel, or apply for nextHow to use points for everything—flights, hotels, cruises, Disney, Airbnbs, and even pretzels on Main StreetMentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Megan:Website: Download Megan's free Travel Points 101 guide https://pointstooparadise.kit.com/b04dc62874 Instagram: @pointstooparadiseStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you've got. You'll learn why old-school Facebook and Google Ads just aren't cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one's practical, insightful, and peppered with Michael's signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.  

Welcome back to Small Business School! In this episode of business builders, I'm diving into something that every business owner needs to check in on from time to time—whether your current clients still align with the business you're trying to build. It's normal for your vision, capacity, and values to evolve as your business grows. So let's talk about how to make sure your messaging, offers, and boundaries are working for you—and not attracting clients that drain your energy. It's time to reconnect with the people you actually love serving.Key topics covered:How to know when your current clients or customers are no longer the right fitWhy evolving as a business means your ideal client might change tooA four-step process to realign your business with the clients you want to serveHow to update your messaging and offers without pushing the wrong people away harshlyChallengeList your top 3 favorite clients or customers.Write down what they have in common—what made working with them enjoyable, energizing, or aligned?Audit your current marketing. Look at your website, social media, or email copy and ask: ➤ Is it speaking directly to the type of client you want more of? ➤ Are you unintentionally attracting the wrong people?Make one change this week.Choose one small but intentional change in your messaging or offer that better aligns with your ideal client going forward.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

We're through over 200 episodes of the Community Podcast! That's something to celebrate!Over the last 200+ episodes, and 2+ years of podcasting, Kristina has been through the high and the lows and she has learned how to stay motivated and podcast with purpose. If you have a podcast or are considering starting one you don't want to miss this.Kristina is sharing all the tips she's picked up to keep the joy in podcasting and the burnout at bay so you can have fun and show up consistently!10 Tips To Avoid Podcaster BurnoutMentioned In Episode: Try GutPersonal! Take the quiz, and use code KRISTINA10 for 10% off your first order. Your gut (and future self) will thank you! Send me a text!For Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this episode of Small Business School, I'm welcoming back my friend and messaging expert, Helen Thacker! We're chatting all about what's really been happening behind the scenes in both of our businesses over the past two years — and digging deep into why messaging is way more than just finding the "perfect words." Helen shares how powerful it can be when you stop chasing trends and numbers online, and start showing up with audacious authenticity. Key topics covered:Why fear of “being too much” is keeping you from truly connecting in your messagingHow to simplify your messaging by focusing on connection, certainty, and authorityWhy messaging isn't just about you — it's the bridge between you and the people you serveThe power of refining your messaging as you grow (and why it's a skill you'll keep building)What's on the other side of finally showing up confidently as yourself in your businessIf you've ever felt stuck trying to “say the right thing,” this one's for you.Helen invites you to check out the exclusive Messaging Vault where you'll learn exactly what to say to magnetise premium clients and convert them faster, all happening weekly inside a private Telegram channel - and it's completely FREE!https://www.helenthacker.com/the-messaging-vaultMentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Helen:Website: https://www.helenthackercoaching.com/Instagram: @helenthacker Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to Small Business School! In this episode of Business Builders, we're diving into a super important (and often overlooked) part of your business: the client journey. Whether you're booking dream clients or still figuring out how to turn one-time buyers into loyal fans, this conversation is here to help. I walk you through how to audit the full client experience—from first click to final goodbye—and find the gaps that might be costing you repeat business, referrals, and growth.It's not about doing more, it's about doing what matters—and doing it better.Key topics covered:Why your client journey matters more than ever in 2025 (Hint: it's not just about retention—it's your brand, your growth, your legacy.)The 5 key stages of the client journey Awareness → Sales Process → Onboarding → Delivery → OffboardingHow to look at your business with fresh eyesWhat happens when promises don't match deliverySimple steps to start auditing and improving right now ChallengePick one stage of the client journey this week, walk through it like a customer, and note anything that feels clunky, unclear, or inconsistent. Then—take one action to fix it. That's how we grow, friend—step by step.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this heart-filled, hotel-room-recorded episode, I sit down in person with Virginia from Acre75 Gathered—a subscription box packed with goods from Canadian small towns. What started on a 75-acre family farm has grown into a nationwide movement supporting artisans and makers in towns with fewer than 30,000 people. We talk about community, entrepreneurship, boundaries, mindset blocks, and why your story matters more than you think. If you've ever wanted to build a purpose-driven business or just needed a reminder that you're not alone in the chaos of entrepreneurship—this one's for you.Key topics covered:How Virginia turned a farm-grown idea into a national Canadian subscription box businessThe powerful ripple effect of supporting small-town makers (and the stories behind them)Mindset work, therapy, and learning to become the voice of your own brandFrom burnout to boundaries: why Virginia pivoted to a subscription model for stabilityReal talk about human connection in business—from emails to actual phone callsDon't miss Virginia's biggest lesson from being featured on CTV News, why comparison is the thief of joy and progress, and a sneak peek at the upcoming “S'mores and Sunshine” box!Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with Virginia:Website: https://acre75.ca/Instagram & Threads: @acre75.caStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Hey Small Business School listeners! If you've ever thought, “Why is this product-based business so dang hard?” — this one's for you. I've been getting messages asking if I have advice for makers, resellers, and product-based entrepreneurs, and the answer is yes, absolutely. In this solo episode, I'm sharing what I've learned from running both service and product-based businesses — including where people get tripped up and how to build a business that's actually sustainable (and profitable!).Key topics covered:The three big levers in every business: overhead, cost of sales, and revenue — and how to manage them wiselyWhy cash flow is tricky in product-based businesses (and how it differs from service-based models)The power of visibility — and how marketing really is the name of the gameHow to think about inventory and pricing if you're a maker vs. a resellerThe long game of getting your investment back — and why presales and small-batch testing are your best friendsRunning a product-based business isn't for the faint of heart, but with the right strategy and clarity around your value, you can find your lane. Let's get into it. Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we're diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one's clicking your links. If you're pouring time into content and wondering why people aren't “taking action,” it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it's changing the way we create, connect, and convert. In this value-packed chat, you'll learn: ✅ What zero-click content is (and why it's not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they're not clicking doesn't mean they're not converting.

Hey friend, welcome back to Business Builders! This episode hits close to home for me — because I'm living it right alongside you. We're diving into a topic every business owner wrestles with: time management. Not the boring, corporate kind — the real, messy, "why am I so busy but nothing's moving forward?" kind. I'm sharing what I've learned (and am still learning) while scaling two businesses, including the real cost of staying in task-mode instead of CEO-mode.Key topics covered:Why being busy doesn't always mean being productive (been there!)The five key categories your time falls into — and which ones are slowing you downHow to audit your time (without dreading it) and use it to make better decisionsGuardrails that protect your time — from office hours to team decision-makingThe power of elimination, automation, and delegation to reclaim your calendarIf you've ever ended your day wondering what you even got done — this episode's for you. Let's get you back into the driver's seat of your business.

This special episode of Small Business School was recorded live at the High Vibe Women event—and let me tell you, the energy in the room was electric! I had the absolute joy of sitting down with Julie Cole, co-founder of Mabel's Labels, mom of six, bestselling author, and all-around force. She shared how a product idea born out of her own family chaos turned into a beloved brand known across North America. We dove into her story, her mindset, and the lessons she's learned about building a business with heart (and humour).Key topics covered:How Mabel's Labels went from a basement startup to a multimillion-dollar brandWhat it really looks like to grow a business while raising six kids (and why Julie gave up mom guilt 5 kids ago!)Visibility, community, and building a brand people connect with—especially in today's noisy worldThe importance of delegating, hiring help, and knowing when to get out of your own wayProductivity hacks, mindset shifts, and prepping for an exit—even if you're not there yetJulie's real-talk and unapologetic approach will leave you inspired and ready to take your next step—whatever that looks like for you. Whether you're just starting or scaling, this one's full of gold.Connect with Julie:Website: https://mabelslabels.ca/Instagram: @juliecoleincHigh Vibe Women: Empowering Events for High Vibe Female Entrepreneurs Website: https://www.highvibewomen.ca/Instagram: @highvibe.womenStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode of Business Builders, I'm sharing a little pep talk I honestly needed for myself too. If you're feeling overwhelmed, stuck in the weeds, or like your team can't move without you — this one's for you. We're talking about the shift from being the do-it-all operator to becoming the strategic CEO your business actually needs. I'll walk you through what it means to delegate with confidence, build trust in your systems, and finally stop being the glue that's holding everything together (in the not-so-good way).Key topics covered:How to know if you might be the bottleneck in your businessSimple mindset shifts to move from operator to true visionary leaderTips for delegating with trust (not guilt!) and empowering your teamCreating repeatable systems that let you scale without cloning yourselfThe “Not Me List” homework that'll free up your time — starting this weekIf you've ever felt like you're the only one who can do things "right" — this episode will lovingly challenge that belief. Let's grow through it together.

Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I'm diving into the 2025 trend that's turning traditional search strategies on their head—being discovered without being looked for. If you've been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We'll unpack: ✅ What “searchless marketing” means and why it's growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one's for you.

In this episode of Small Business School, I sit down with Puja Malhotra, brand strategist and founder of ROOP Creative Agency. We get real about what it actually means to show up authentically online, why branding is more than just visuals, and how you can build a business that aligns with your life—not just your to-do list. This convo is a must-listen if you've ever felt pressure to be louder, do more, or market to everyone. Puja brings the calm, thoughtful vibes and major wisdom on how to stand out by being exactly who you are.Key topics covered:Why branding is really a self-discovery journey (and why it's okay to feel a little lost at times)How introverts can show up online in a way that feels right—without faking itWhy personal and cultural identity play a big role in how you build a brandThe power of getting clear on your “why” before diving into a full brand strategyHow branding isn't about constant rebranding, but building a solid foundation you can expand fromMentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=Connect with PujaWebsite: ROOP Creative AgencyInstagram & Threads: @roopcreativeagencyStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode of Small Business School, I'm joined by the brilliant Quinn Tempest—business and brand strategist, founder of Create Your Purpose, and all-around champion for purpose-led entrepreneurship. We dive deep into burnout, business evolution, and what it really means to grow a sustainable business that doesn't drain the life out of you. If you've ever hit a wall in your business and thought, “What now?”—this conversation is for you.Key topics covered:Why burnout isn't always a red flag—sometimes, it's a signal that you're ready to evolveThe real difference between hustle that helps vs. hustle that hurtsMoving from “doing it all” to stepping into your role as the leader of your businessHow to refine your vision, reset your purpose, and reclaim your energyWhy nuance in business advice matters more than ever (spoiler: it's not one-size-fits-all)Plus, Quinn shares a free tool to help you set purposeful priorities and make decisions with clarity (check it out at quinntempest.com/priority)Connect with QuinnWebsite: https://quinntempest.com/Instagram: @quinn.tempestStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to Small Business School! In this episode of Business Builders, we're diving into a topic that's going to hit home for a lot of entrepreneurs: creating predictable revenue. If you've ever felt like your income is a rollercoaster—big sales one month, crickets the next—you're not alone. I've been there too. We're diving into the importance of predictable revenue, the three best ways to create consistent income, and how to stabilize your cash flow for long-term growth.Key topics covered:The truth about unpredictable revenue and why it holds your business backThe power of predictable income and how it improves decision-making and reduces stress3 main types of predictable revenue streams: subscriptions/retainers, evergreen offers, and repeat client relationshipsReal-world examples of how ANY business—product or service-based—can create stable incomeActionable steps to analyze your income and start building a revenue strategy that smooths out the highs and lowsChallenge:Analyze your past 12 months of revenue and identify one way to make it more predictable—whether through a subscription model, an evergreen offer, or better client retention.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In today's episode, I'm joined by Emily Van Straten, host of Your Gen Z Coworker and founder of Think HR. We dig into the generational shift happening in the workforce and how small business owners can better understand, support, and retain Gen Z team members. From honest conversations to evolving leadership styles, Emily brings a fresh perspective that'll leave you rethinking how you hire and lead.Key topics covered:Emily's “career bachelorette” journey and how trying 14 jobs led her to launch her HR consulting biz.What Gen Z is really looking for in a job—and why it's not just about perks or pay.How “stay interviews” (not just exit interviews!) can massively improve retention.Why business owners should stop expecting employees to care as much as they do—and what to do instead.Practical tips for interviewing, onboarding, and creating impact—even if a team member only sticks around for a year or two.If you've ever scratched your head wondering how to keep younger employees engaged, this one's for you. Let's stop making it “us vs. them” and start building better workplaces—together.Connect with Emily:Website: www.thinkhr.caInstagram: @em.thinkhrBig Talk About Small BusinessEmpowering entrepreneurs with the insights to succeed in their ventures. Listen on: Apple Podcasts SpotifyStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it's still not converting into leads or sales, this episode is for you. Together, we'll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What's keeping your customer up at 3 a.m. (hint: it's not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.

Welcome back to Small Business School, Are you actively collecting feedback from your clients and team—or are you just guessing what needs improvement?  I get it — hearing constructive criticism can be tough, but when you learn to ask the right questions and embrace what you hear, incredible growth follows. Tune in to discover practical tips on how to gather, analyze, and apply feedback in a way that drives your business forward.Key topics covered:Asking the Right Questions: Focus on open-ended, strategic questions that reveal insights without giving away control of your business direction.Making Feedback Easy: Skip lengthy surveys — instead, ask simple, casual questions in conversations or emails.Spotting Patterns: Don't stress over one-off complaints; pay attention to consistent feedback trends that signal real issues.Turning Feedback into Action: Sort insights into quick fixes, process improvements, and strategic shifts — then follow through with visible changes.Challenge:Ask one open-ended question to either your team or clients about how your business could improve. Write down their responses and identify one small change you can implement right away.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode of Small Business School, I sit down with Kelly Lorenzen, CEO of KLM Consulting. With over 22 years of business ownership experience, Kelly shares her insights on scaling a small business by focusing on what you love and outsourcing the rest. From building the right team to embracing technology, Kelly's advice is packed with actionable steps for busy entrepreneurs.Key topics covered:Outsource Smartly: Identify tasks that are repetitive and low-expertise. Document these processes through video tutorials to make delegating easier.Focus on Your Zone of Genius: Do what you love most in your business and hire experts for bookkeeping, marketing, and administrative work.Embrace Being the Face of Your Business: While you can outsource many marketing tasks, showing up personally on video, social media, and podcasts is key to building trust.Build a Team the Right Way: Start by creating a detailed task list, separate what requires your expertise, and delegate the rest. Hire intentionally and train effectively with SOPs.Embrace Technology: Don't fear software. Implementing the right CRM and automated systems can drastically reduce manual work and improve efficiency.Tune in for practical tips that will help you scale your business faster — and with less stress!Connect with Kelly:Website: https://duplicatemyselfklm.com/Instagram: @dupplicatemyselfklmStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode, we dive into the powerful impact of creating your own CEO mission statement — a guiding tool that keeps you focused, intentional, and confident in your leadership role. Whether you're feeling overwhelmed or stuck in the day-to-day, this episode will help you step back, refocus, and lead with purpose.Key topics covered:Why You Need a CEO Mission Statement: Discover how defining your personal leadership mission can improve decision-making, delegation, and overall business growth.Questions to Ask Yourself: Uncover the three key questions that will help you shape your CEO mission statement.Examples of Strong CEO Mission Statements: Get inspired with sample statements tailored for service-based businesses, product-based businesses, and those prioritizing work-life balance.Using Your Mission Statement Daily: Learn how to use your mission statement as a powerful decision-making tool, a guide for delegation, and a way to avoid burnout.Your Homework: Draft your one-sentence CEO mission statement and place it somewhere visible to remind yourself of your leadership focus every day.Tune in now and start leading your business with clarity and confidence!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode, I chat with recruitment expert Meghan Houle about what it takes to hire top talent for your small business. Meghan shares her insights from years of working with luxury brands and offers practical tips for finding and retaining the right people. Whether you're scaling your team or making your first hire, this episode is packed with advice to set you up for success.Key topics covered:Hire Before You Need To: Avoid last-minute, rushed hiring decisions by building a pipeline of potential candidates early.Be Strategic in Hiring: Avoid “band-aid” hires by mapping out the roles you need to fill and being intentional about the skills and culture fit required.Onboarding Matters: Don't just throw new hires into the deep end. Plan their first 30 days to ensure they're set up for success.Invest in Key Roles: Positions like Executive Assistants should be treated with the same level of care as high-level hires — they can make or break your efficiency.2025 Hiring Trends: Expect longer hiring processes, a rise in project-based roles, and increased demand for clear hiring strategies.If you're ready to hire A-players and build a stronger team, this episode is a must-listen!Connect with Meghan:Website: https://www.meghanhoule.com/Instagram: @allthingsmeghouleStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode of Small Business School, we dive into the important topic of recognizing industry trends and staying relevant in a constantly shifting market. I share my own struggles with this process and offer practical advice on how to spot meaningful changes without feeling overwhelmed. Key topics covered:Understand Consumer Behavior: Stay aware of changing buying patterns — what customers wanted last year may not be what they want now.Embrace Technology & Automation: Don't let fear stop you from using tools that improve efficiency — smart tech adoption can give you a competitive edge.Watch for Market Shifts: Keep an eye on competitors and industry disruptors that could signal major changes ahead.Use Data, Not Hype: Focus on proven trends rather than chasing every shiny object.Test Before Going All In: Try small experiments or gather customer feedback before committing to big changes.Challenge:Schedule one hour this week to research trends in your industry, connect with your customers, and identify one insight that could impact your business. Staying informed keeps you in control — so don't wait until you're forced to react.Tune in to learn how to be proactive and make informed decisions that keep your business moving forward.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You'll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

In this episode, I sit down with Laura Sinclair, a strategic business mentor and founder of This Mother Means Business. We dive into the real, unfiltered challenges of running a business while being a mom—not the "pink and fluffy" version, but the truth about boundaries, burnout, and the power of community. If you've ever felt like you're juggling too much and no one is talking about it, this conversation is for you.Key topics covered:Why the conversation around motherhood and entrepreneurship often feels “fluffy” and what's missingHow boundaries (not just business strategies) can be the key to having more time and less overwhelmThe difference between being a nice person and a good person in businessWhy social media isn't the only way to grow your business and where to focus your energy insteadHow This Mother Means Business is creating a much-needed space for entrepreneurial moms to connect and growConnect with Laura:Follow Laura on Instagram: @itslaurasinclairLearn more about This Mother Means Business: thismothermeansbusiness.comJoin the free Community Connection Call every other Tuesday at 10 AM ETStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back to our Business Builders series in Small Business School! If your business feels more complicated than it should be, you're not alone. Many entrepreneurs think growth means adding more—more offers, more processes, more tools—but in reality, the businesses that scale the fastest are the ones that simplify. In this episode, we're diving into how you can streamline your operations, reduce overwhelm, and grow with ease.Key topics covered:Why complexity slows you down and makes scaling harderThe importance of simplifying your offers so you can become known for somethingHow to streamline your systems and tools to remove inefficienciesThe impact of unnecessary tasks and how to cut them for goodA simple action step to start simplifying your business todayChallenge:Pick one area of your business to simplify—whether it's your sales process, an internal system, or a recurring task. Small changes lead to big momentum!Tune in, take action, and let's build a business that works for you.Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome back Small Business Builders! Today, I sat down with Sarah Lambert, a mom of two turned entrepreneur who's built a seven-figure business helping women make a massive impact while transforming their confidence and freedom. Together we dive into the surprising power of slowing down, breaking free from autopilot, and challenging the hustle mindset to create space for more joy, fulfillment, and success in life and business. Key topics covered:Sarah's inspiring entrepreneurial evolution, rooted in solving her clients' next problem.How connecting with emotions, identity, and aspirations creates lasting transformation in business.Why identifying and addressing root cause blocks is key to client success.The surprising fear of success and how to overcome it using mindset and nervous system tools.How our nervous systems set thresholds for joy, love, and success and how to expand them to avoid self-sabotage.Recognizing patterns like autopilot and self-sabotage as the first step toward change.Why reflecting, resting, and embracing discomfort can lead to deeper fulfillment and sustainable success.Reframing rest as a foundation for doing your best work.Connect with Sarah:InstagramWebsiteStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this installment of Business Builders, we are diving deep into a crucial mindset shift every scaling business owner needs, focusing on profit over revenue. It's easy to get caught up chasing more sales, but what really matters is how much you're actually keeping in the business. Let's put our CEO hats on and get real about profitability!Key topics covered:Revenue vs. Profit: Why growing revenue isn't always the win it seems if profit margins remain razor-thin.Understanding the Three Pillars of Profit: overhead, cost of sales, and revenue.How to adjust pricing and streamline operations for better margins.Why keeping existing customers is more profitable than constantly chasing new ones.It's not about how much you make, but how much you keep of what you make! Challenge:  Do a profit vs revenue check from last month, include everything, including your salary/what you paid yourself!Then, figure out what adjustments you need to make for next month to your three profit pillars. Keep doing this every month until you start to see the shifts you need!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Ever wondered what it's like to go from solo entrepreneurship to a thriving business partnership? In this episode, I sit down with Dana Clark, founder of Cool to Connect, and Portia Chambers, founder of The We Experience. These two incredible women built their own businesses and later joined forces to create We Connect. From complete strangers to business partners and best friends, they share how prioritizing relationship-building set the foundation for their success.Together we dive into their entrepreneurial journeys, navigating boundaries, and why being bold in networking can be a game-changer!Key topics: How Dana and Portia started their businesses and what inspired them to take the leap into entrepreneurship.The mindset behind taking risks, overcoming failures, and staying persistent in business.Why following passion is key and how Portia learned to let go of things that no longer serve her.How Dana and Portia's collaboration started and why their complementary strengths make their partnership so powerful.The importance of intentionality in networking and collaboration.Tips on fostering authentic connections online and offline.Learning to embrace rejection and use "no" as a tool for growth.Connect with Portia and Dana and look out on their socials for upcoming WE Connect events!Portia's Links:InstagramThe We ExperienceThe We Experience InstagramTHIS IS WE PodcastDana's Links:InstagramCool To ConnectCool To Connect InstagramStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Mastering Google Business Profile (GBP) Setup for Local Visibility In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results. What You'll Learn How to set up and verify your Google Business Profile to appear on Google. Learn key optimizations like choosing categories, adding service areas, and business details. Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates. Ready to take your local SEO to the next level? Start by optimizing your Google Business Profile today! Need expert help? Contact Intrycks for professional GBP setup and optimization.    https://www.localseotactics.com/getting-started-with-small-business-seo-part-2-227/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/