Podcasts about copywriting tips

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing  How simple "monthly marketing moments" can consistently grow your email list without complex funnels  Practical ways to build trust during today's "trust recession" through genuine connection  Kim's 5-step process to unearth and leverage your authentic brand voice  Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)  How creating a brand voice guide can save you countless hours and help delegate content creationIf you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series: kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style  Verbatim Voice Tool for copy analysis  Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email  What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails  Connect with Kim: Instagram: @kimkiel LinkedIn: Kim Kiel

About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them. Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today's episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you're writing an about page. So, if you want to make sure you're nailing all the key elements of these pages (and what you NEED to consider any time you're writing an about page), then listen now so you're prepared to knock your next about page out of the park. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting ProjectWebsites Copywriters Need to BookmarkHow to Win Trust to Get Copywriting Clients Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages4 Steps to Write a Wildly Effective About Us PageWhy Landing Pages Are the Perfect First Copywriting ProjectsHow to Write a Sales Page That'll Make Your Client Ecstatic --------------- Get Free Copywriting Training here

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living first, working second. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If you're in the marketing space or you're a business owner looking to take your email campaigns to the next level, this exclusive newsletter is a huge opportunity! Find out more at: https://businessstartupsupport.com/moonshot-premium-newsletter/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from constant daily posting, endless content batches, and the hustle and bustle of the online world. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ 1:1 VIP Day Pass: Dm "I want to book a 1:1 day pass!" on Instagram ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Done-For-You Emails Monthly Retainer: Apply to My Client List ------------ Done-For-You Sales Funnel (Sales Page + Emails): Apply to My Client List ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That's the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The secret difference isn't the thing you give away...It's what happens next. In this episode of Sell Like A Copywriter, learn if you have a freebie or a welcome sequence and how to start signing clients from it. ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for connecting deeper with your community so they can see themselves working with you, pass the vibe check, and click pay! ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alternatives (that could lead to MORE success). And if ads ARE your thing, listen to this to learn how to make your ads work BETTER as well as other ways to skyrocket your income. In this episode of Sell Like A Copywriter, get multiple ways to sell and scale your offers without ads so you can have less overhead with more results. ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for your business - but you also need to keep creating just for YOU. In this episode of Sell Like A Copywriter, learn why it's so important to create for yourself without an agenda or sales plan and how to take quick action to create more this week (and inevitably lead to better business and more success). ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Selling more doesn't mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes effortless. Your audience gets it immediately. They feel seen, they feel excited, and they're ready to say yes without you having to hustle harder or do more. In this episode of Sell Like A Copywriter, learn how to sell more by saying less. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

You're sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?"  It's not you. It's the messaging myths you've been believing. These sneaky little lies are keeping you spinning your wheels, making selling feel way harder than it needs to be. In this episode of Sell Like A Copywriter, let's trash these myths so you can finally start selling with Hot Girl Sales Energy. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

You're trying to hustle your way into sales instead of fixing your messaging to sell easier. We're not doing that anymore. That's not Hot Girl Energy. It's Burnout Energy, and we're leaving it in the past (where it belongs). Hot Girl Sales Energy is selling with ease, confidence, and clarity without overworking your brain or second-guessing every single word. In this episode of Sell Like A Copywriter, learn how to get Hot Girl Sales Energy so you can sell simpler with your full chest. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Let me guess—you've got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), you're sitting there like: “What do I even say?” You're not alone. Christina, Reya, and Laura were right there, too. In this episode of Sell Like A Copywriter, learn how Christina, Reya, and Laura each went from "Idk what to say" to Cha-ching! New payment received! ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ Mentioned Episodes: 122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Messaging Magic   124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business with Messaging Magic ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Have you ever been disappointed by the promise of a magical “fill-in-the-blank” template…Only to find that it sounded cringy af and left you more confused than before? Or overwhelmed by another copywriting tip that makes no sense for your offer? Or a pitch that feels super grimy but everyone says you need it??? Yeah, you and my clients. In this episode of Sell Like A Copywriter, learn why I created Messaging Magic for online business owners so you can confidently get inside knowing this is your next step. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impact without ‘more reps'. In this episode of Sell Like A Copywriter, learn how you can stop doing the absolute most when launching, selling, and marketing your offers so you can make more money and land more clients without burning out. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this episode of Sell Like A Copywriter, learn three powerful words you can add to every line of your talking point to make your messaging magnetic and start selling more. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scale your offers without socials? In this episode of Sell Like A Copywriter, hear three examples of how you can use your sales page alone to double your results with and without social media and email marketing. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this episode of Sell Like A Copywriter, learn how to turn your sales page into endless social sales content that converts silent scrollers into active buyers. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------   ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If your sales page need an overhaul but you're not quite sure where to start…well, you're welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it's like to write your sales page inside Messaging Magic! In this episode of Sell Like A Copywriter, get an exclusive behind the scenes look as I take my Messaging Magic sales page from “ok, cool offer” to “wait I actually NEED to be inside right now!!!!” ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Today we're answering a much-asked question from Serina Bird: how do you overcome procrastination? Kate Toon discussed strategies to overcome procrastination, emphasizing the importance of setting clear goals, breaking tasks into manageable steps, and creating a realistic schedule. She also highlighted the need to eliminate distractions, work at optimal times, and practice self-compassion. Kate concluded by encouraging listeners to focus on experiences rather than relentless productivity, suggesting that procrastination can serve as a teacher. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storytelling. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need to go on a sales page diet to write your sales page and increase conversions. In this episode of Sell Like A Copywriter, learn what a sales page diet is, when to implement a sales page diet, and how to effectively go on a sales page diet to write your sales page with confident from the start. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, save your spot, or join the waitlist. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like YOU are ready for it to convert. In this episode of Sell Like A Copywriter, learn why your email list isn't converting (no matter the size) and what to do to fix it. ------------ Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try to fill in feels...cringe af? Yeah, you and all my other clients, babe. In this episode of Sell Like A Copywriter, you are going to FORGET the freakingggggg framework and use these tips instead! By the end of this episode, you'll be rocking and rolling with aligned sales page plans, ready to write a sales page that actually passes the vibe check AND sells! Get ready, let's go! ------------- Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no control. In this episode of Sell Like A Copywriter, I'm chatting with Jen Manly (140,000 Tiktok followers, 140,000 IG followers, and 16,000 email subscribers) about all things TikTok. You'll leave this episode prepared to pivot with EASE so you can own your online presence and make money even when social media switches up without warning. ------------- Messaging Magic: The Group Program for online business owners opens for enrollment very soon! Click here to learn more, join the waitlist, and get exclusive pricing. :) ------------- More About Jen Manly: Instagram: @jenmanlycreates Program: Own Your Online Presence ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564

As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I'd never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------------- Ready to have your sales funnel written and ready to perform?  Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

In this episode, I sit down with Christa Nichols, a copywriting expert who has mastered the art of storytelling and marketing strategy. Christa's journey from losing her primary income source to building a $1.5 million business is both inspiring and packed with actionable insights. Here's what we cover:How Christa pivoted her career after losing 80% of her income overnight.The mindset shift that helped her identify and hone her true passion: copywriting.Why focusing on fewer services can help you become a top-tier expert in your field.Key copywriting tips that have contributed to million-dollar launches.Leveraging social media to attract clients and build a thriving community from scratch.Plus, Christa shares her advice for balancing work and life while running a successful business in rural America. Whether you're a business owner or a budding copywriter, this episode is a masterclass in resilience and marketing.Connect with Christa NicholsWebsite: https://wordymama.comInstagram: @ChristaNicholsFacebook: WordyMama Community Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register NowThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now______________________For social Media: LinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have your sales funnel written and ready to perform?  Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- Adjacent Instagram Post: Click Here ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Send us a textIn this conversation, Dr. Margo and Juliet discuss the essential elements of effective website copywriting for therapists. They explore common mistakes therapists make when creating their websites, emphasizing the importance of understanding copywriting principles and focusing on the client's needs rather than the therapist's credentials. Juliet outlines her process for writing website copy, including the importance of specificity and emotional connection in the text. They also delve into marketing strategies for therapists, highlighting the significance of having a marketing plan and utilizing blogging and online content to attract clients. The conversation concludes with practical tips for improving website copy and marketing efforts.Key TakeawaysUnderstanding copywriting principles is crucial for effective websites.Focus on the client's needs, not just your credentials.Create an emotional connection through engaging copy.A clear call to action is essential for client engagement.Blogging can significantly enhance online visibility.Track marketing results to assess effectiveness.Specificity in writing resonates more with potential clients.Use compelling headlines to capture attention.Short paragraphs improve readability and engagement.Consistency in marketing efforts is key to success.Juliet's fascination with how the human mind works, combined with her desire to help people, led her to pursue a career in mental health. She completed a Master's degree in Counseling Psychology and went on to work as a therapist, educator, and researcher/writer, with a strong focus on family violence.It wasn't always easy balancing these three roles, but Juliet enjoyed the variety in her work and how each role complemented the others. She loved her career; however, after 20 years in the mental health field, she was ready for a change.In 1999, Juliet studied business coaching through several institutions. She also explored online marketing and copywriting, eventually hiring her own marketing coach. Within a few years, she transitioned into a role as a marketing coach and copywriter for therapists and natural health businesses.Juliet seamlessly wove her skills from her therapy career into her new business: transferring her people skills as a therapist into marketing coaching and consulting, her research skills into becoming an avid student of marketing, her writing skills into website copywriting, and her teaching abilities into developing and delivering workshops, online webinars, and courses. As they say, the rest is history.Connect with Juliet:https://julietaustin.com/https://mindbodytraininginstitute.com/

Copy That Captivates: Engaging Your Audience in the Interior Design WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Masha Koyen, a seasoned copywriter and messaging strategist, and the founder of Content Vertical. This episode is a treasure trove of insights for business owners, particularly those in the interior design industry, looking to refine their marketing strategies and enhance their messaging to attract ideal clients. Let's dive into the key takeaways and actionable advice shared by Masha Koyen.Masha Koyen specializes in helping interior designers connect with their ideal clients through tailored messaging strategies and impactful website copy. Her approach is deeply rooted in understanding the emotional and psychological needs of the target audience. She introduces her signature framework, "Reveal," which involves in-depth research and client interviews to uncover pain points, desires, and motivations. This foundational work enables Masha to create copy that not only informs but also emotionally engages potential clients.Masha acknowledges the growing presence of AI tools in the copywriting industry. While AI can streamline certain tasks, she emphasizes that it cannot replace the essential human element of emotional connection. Understanding an audience's needs and motivations requires a level of empathy and insight that AI cannot replicate. Masha highlights the importance of strategic marketing and resonant messaging, advising business owners to shift the focus from "we" to "you" in their messaging and to leverage storytelling to build trust and rapport. By implementing Masha's insights and practical tips, business owners can enhance their marketing efforts, attract their ideal clients, and ultimately achieve greater success in their ventures.About Masha Koyen:Masha Koyen is a copywriter, creative storyteller, published author, and the host of the Marketing for Designers Podcast.With nearly two decades of marketing experience at prestigious organizations like KPMG, Deloitte, Pearson, and OpenText, Masha has developed a deep expertise in the industry. After working with global and national brands, Masha chose to specialize in a field that truly sparks passion — copywriting for interior designers.Everyone has a zone of genius, and for Masha's clients, it's their design expertise. For Masha, it's the ability to uncover and articulate what others may not yet see in themselves, finding the perfect words to express it.Driven by a love of research and creative storytelling, Masha uses a signature REVEAL framework to identify the key differentiators that will emotionally resonate with clients' ideal audiences.About Content Vertical:Content Vertical helps startups and established businesses market themselves effectively. Based in Toronto, Content Vertical serves clients worldwide but has a special focus on supporting business owners within the local Toronto area and surrounding regions.Specializing in content creation, Content Vertical develops and publishes a range of materials, from beautifully written websites and engaging blogs to captivating social media posts and attention-grabbing emails. The goal is clear: to help businesses attract new leads, nurture existing ones, and foster growth. Content Vertical positions itself as an on-demand marketer, copywriter, and brand ambassador, delivering tailored solutions that resonate with each client's audience.In today's fast-evolving business landscape, many business owners feel overwhelmed by the constant buzz around terms like SEO, content marketing, and copywriting. Not everyone is a marketer, and that's okay. What business owners do need is an industry insider who can demystify these concepts and craft compelling,...

You shouldn't outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offers so outsourcing is a level-up choice, not a selling necessity you depend on. ------------- Ready to have your sales funnel written and ready to perform?  Click here to get DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. And I fear you mayyyyy be making them, too. In this episode of Sell Like A Copywriter, I'm sharing the top 3 worst copywriting mistakes I made, the lesson learned takeaway you can implement now, and how to apply this to your holiday launch(es). ------------- Ready to have your sales funnel written and ready to perform?  Click here to join DIY Copywriting and learn how to write your sales page, sales emails, and social sales content so you can finally feel confident selling your offers. ------------- Are you an online course creator, coach, or service provider ready for 1:1 support in solidifying your messaging so you can launch new offers overnight, sell more on evergreen, and take much-needed breaks from socials without losing income? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- Mentioned Instagram Post: Click Here ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

  You're spending hours writing one email because you're inducing all the info instead of staying specific and pushing your sales page. Instead of going in on a blank page to write emails, use my Easy Email Framework to get email ideas from your brain to page without word vomiting everything you know about your offer. In this episode of Sell Like A Copywriter, learn my easy email copywriting framework so you can write a quick email and sell your offer today. ------------- Are you an online course creator, coach, or service provider ready to solidify your messaging to sell more? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for writing your sales page (especially when you haaaaaate writing): The Sales Page Skeleton. In this episode of Sell Like A Copywriter, learn my #1 sales page copywriting framework, how to write your sales page skeleton, and what to include so you can sell with it. ------------- Are you an online course creator, coach, or service provider ready to solidify your messaging to sell more? Click here to join (or learn more about) The Sell Like A Copywriter 1:1 Messaging Intensive: The Anti-Template Formula for Writing Cashflow Copy That Converts Browsers into Buyers, Fills Your Programs, and Frees Up More Time for Real Life. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If you've been putting off writing emails or updating your sales page because you feel like you're not a “good writer,” you're not alone. In this episode of Sell Like A Copywriter, we'll break down why you feel stuck with copywriting, the importance of not over-explaining so writing is easy, how to (quickly) write your copy with confidence and clarity using three simple strategies, what to do if you feel like you've tried so many copywriting techniques and still hate writing, and next steps for YOU – if you're ready to simplify your writing process so you can write quicker and sell more without hating it every step of the way. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Let's answer some frequently asked questions about Sales Page Audits:

Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

I know the whole “sales page audit” thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn't your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll talk about why your offer is NOT the reason you don't have more clients, how to fix your sales page for better results, and your next steps as a business owner. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

If you're feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It's time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active sales page, and you want quick, specific, and actionable tips to enhance your sales page to double your results in less than an hour. ------------- Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this episode, we explore ...why there's so much wimpy copy out there ...parallels between writing wimpy copy and getting stronger by working out ...why stories solve the biggest problem of writing wimpy copy: saying good things about yourself ...two micro-tips to make stories come alive ...why you need to get into your audience's mind to write strong copy ...examples of strong copy with stories RESOURCES: FREE: 7 Copywriting Tips to Jumpstart your Sales. Click here to learn more. Course on writing copy by telling stories - Click here to learn more. Course on getting into your prospect's mind - Click here to learn more. Story consultation: your 2-week sprint to transform your marketing, beginning with a 90-minute consultation. Click here.  

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.Connect with Allyson here:Website: https://allysonletteri.com/ LinkedIn: https://www.linkedin.com/in/allysonletteri/ "Standout Startup" https://amzn.to/3XwDW4d*****Follow Linda on all her socials: www.linktr.ee/lindameloneGet exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ *****Time stamps:Customer Journey in Marketing (00:06:37)The Three P's of Messaging (00:06:50)Challenges in Messaging (00:09:20)Importance of Differentiation (00:10:13)Understanding Customer Needs (00:12:08)Addressing Uncertainty in Startups (00:13:41)Competitive Messaging (00:15:22)Overcoming Resistance to Change (00:16:50)Messaging vs. Copywriting (00:17:18)Importance of Defining 'Big Idea' in Copywriting (00:19:21)Understanding Product Promise (00:19:51)Adapting to Market Changes (00:22:06)Brand Personality and Humor (00:25:25)Using Archetypes in Branding (00:26:25)Visual Brand Identity (00:29:01)Copywriting Tips for Founders (00:30:08)

In today's episode where we're diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We'll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I'll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you're writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. *****This podcast is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.” But the shimmering peace is shattered by a few words overlayed on the picture: “I'm Will. I write words that make your clients say, ‘Shut up and take my money!'” It's a quiet confidence you just don't see that often in copywriters. Will has had his own marketing and copywriting business since 2003. He knows how to get big results, too. He helped a commercial cleaning go from $1 million a year in revenue to $5 million by using a simple direct mail strategy aimed at their best client type. Online, he recently helped a building design client reduce their cost per conversion from $1,168.58 to $132.72 and, he says, we're just getting started. I met Will on LinkedIn, and a few weeks ago he shared a two page document with me that he's spent years putting together. It's not a sales letter. It's a cheat sheet of what he calls “the greatest copywriting wisdom” he's come across in 30 years. And he's boiled it down to the nub. I asked Will to come on Copywriters Podcast to talk about it, and he agreed. Because he's in Australia and Nathan and I are in the US, we are recording this much later in the day than our usual time. That's why there's a screen behind me to block out the late afternoon San Francisco blazing sunlight, if you're watching this on youtube and you wondered, what's that screen doing up there? Will's website https://www.cashcopy.com.au/ Download.