Podcasts about linkbuilding

Send us a textLinks still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite.We start by cleaning up the language of links: what “good, bad, and ugly” backlinks look like, why Penguin still shapes risk, and how AI-driven answers increase the value of being cited. From there, we get practical with linkable assets that compound: tools that solve real problems in seconds. You'll hear how a broadband postcode checker and a benchmarking speed test attracted highly relevant links, and how a People Also Ask crawler snowballed to thousands of citations without outreach. Each example shows why hard-to-replicate utility beats any anchor-text wishlist.We also lift the bonnet on private blog networks—how they're built, why they seem tempting, and the real cost when footprints surface. Then we pivot to creative, safe plays: become the awarding body in your niche with objective categories and shareable badges that merchants proudly link to. Add “engineering as marketing” to capture top-of-funnel interest: simple graders and diagnostics that align with your product, generate leads, and earn natural mentions. Finally, we share a practical promotion playbook—Twitter, LinkedIn, Reddit, conferences, and email—that seeds discovery without asking for links, kick-starting a flywheel where attention turns into citations and citations into rankings.If you want links you can sleep on, this is your roadmap: build something worth voting for, promote it where your audience hangs out, and let the compounding begin. Enjoyed this guide? Subscribe, leave a review, and share it with a mate who's still buying links.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Wer baut eigentlich eine Marke auf, wenn man mal das Hochglanzgehabe weglässt? Marco schaut auf die Menschen, die ein Unternehmen wirklich prägen. Ganz vorne die Gründer, die mit Überzeugung und echtem inneren Antrieb die Werte einer Firma nach außen tragen können. Wenn sie das nicht wollen oder können, springen oft Mitarbeiter ein, die den Purpose im Blut haben und ihn glaubwürdig transportieren. Dazu kommen Partner, die als verlängerte Stimme wirken, und Kunden, die durch ehrliche Bewertungen und Referenzen mehr Eindruck hinterlassen als jede Kampagne. Der rote Faden ist ein klarer Purpose, der Sicherheit und Orientierung bietet. Wer weiß, wofür er steht, muss nichts auswendig lernen, sondern spricht automatisch authentisch. Auch wenn das bedeutet, in schweren Phasen nicht immer den glänzenden Erfolgsfilm abzuspulen. Diese Ehrlichkeit kostet manchmal Mut, zahlt sich aber langfristig aus, weil Menschen eben Vertrauen kaufen und keine Fassade.

Send us a textWant links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses.We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From there we map a cleaner path for new sites stuck in the awareness gap. Ed shares how he launched a brand‑new domain and sparked momentum with low‑cost, high‑signal moves: consistent posting on Twitter and LinkedIn, value‑first replies on Reddit and Quora, direct outreach to peers without asking for links, and a modest BrightonSEO sponsorship that put an engaging tool into the hands of the right audience. The result was a flywheel where attention created links, links improved rankings, and rankings created more discovery.You'll hear how to pair long tail content with attention channels to get early wins, then convert that traffic into an email list that compounds every launch. We talk through lead magnets that actually earn signups, what to send to subscribers, and why “ask for feedback” beats “please link me.” Ed explains how reciprocity in communities builds site‑level authority, helping more pages get indexed and climb the SERPs. By the end you'll have a simple checklist: find your audience, show up consistently, ship something genuinely useful, announce it where it belongs, and repeat until the flywheel turns.If this helped you reframe link building, tap follow, share it with a friend who's launching a site, and leave a quick review. Want hands‑on help? Book a free, no‑obligation demo at keywordspeopleuse.com/demo and bring your SEO questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWant links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly.We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three reliable ego bait formats. First, interviews that spotlight a single expert with thoughtful questions, clean editing, and a transcript that boosts search visibility. Second, expert roundups that gather sharp, concise insights around one focused prompt, multiplying reach across contributors and their audiences. Third, awards designed with clear criteria and honest methodology so companies proudly display badges and link back to your announcement page.You'll hear practical workflows for each tactic, including how to choose guests and categories, how to write prompts that elicit substance not fluff, and how to package the final piece with visuals, pull-quotes, and copy-and-paste snippets. We also cover lighter plays like curated listicles and niche directories, where to set expectations on effort versus yield, and how to avoid common pitfalls such as overstuffed lists or vague award criteria that erode trust.The secret sauce is the follow-up. We walk through polite outreach that secures participation, and post-publication nudges that encourage sharing without strings attached. Make it easy with assets, keep it genuine, and track what formats lead to real links. If you're ready to move beyond cold emails and create content that people are proud to promote, this guide will sharpen your strategy and accelerate results.Enjoyed this conversation? Subscribe, leave a quick review, and share it with someone who's planning their next link-building campaign. Got questions or want personalised help? Book a free one-on-one demo at keywordspeopleuse.com/demo and let's level up your content.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textIf your backlink comes with a receipt, it's probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from PageRank to Penguin to today's AI-driven search where citations and trust decide who gets surfaced. Along the way, we show how to avoid risky shortcuts and build a durable system for attracting links that actually move rankings.We start by unpacking why Google treats paid links as manipulation and how that pollutes the link graph, making results worse for everyone. Then we pivot to what white-hat link building looks like in the real world: story-first digital PR, clear assets that deserve attention, and outreach that invites coverage without dictating anchor text or demanding a link. You'll hear how to vet agencies, why “we guarantee 500 links” is a red flag, and how to separate paying for expertise from paying for links. We also share a lightweight playbook you can run yourself: launch a useful tool or guide, craft a tight angle, take it to the right conversations, and let editors choose you.Expect practical guardrails you can use today: decouple fees from link counts, track outcomes beyond volume, and look for natural placements on relevant sites. We also talk about the compounding effect of genuine mentions and why that matters even more as ChatGPT, Gemini, Claude and Perplexity cite sources in their answers. When publications and niche experts link because your content helps their readers, you build authority that lasts through algorithm shifts and platform changes.Ready to trade risky purchases for resilient growth? Hit play, then subscribe, share this with a teammate who needs it, and leave a quick review to tell us what you'll try first.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWhat if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources.I walk through the core idea: build a free tool that solves a real problem right next to your product's value. From HubSpot's Website Grader to Ahrefs' free Backlink Checker, we break down why these tools spread so fast, how they capture qualified interest, and what makes them defensible. You'll learn the principles that matter most: tight product alignment, single-purpose scope, instant output, and honest value that earns shares without heavy gating. We also talk about how this approach fits top-of-funnel intent, attracting people who are problem-aware but not yet shopping, and why that early trust compounds into stronger SEO performance and brand recognition.Then we get practical. I outline how to choose the right idea, avoid feature bloat, and plan a small but focused launch to trigger the first wave of links and usage. We cover lightweight promotion on LinkedIn and Twitter, tapping your network for early feedback, and using supporting content to answer questions and strengthen search visibility. The point is simple: difficulty becomes your moat—if it's genuinely useful and hard to copy, it will keep earning attention over time.If you're ready to stand out from a sea of lookalike content, this is your playbook for building something people can't wait to share. Subscribe for more SEO strategies, share this with a teammate who's stuck on content ideas, and leave a quick review to tell me which tool you'll build next.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

In dieser Episode sprechen wir über eines der meistdiskutierten Themen auf dem SEO Day: Backlinks, Linkbuilding und die Rolle von Mentions im Zeitalter der KI-Suche. Zu Gast ist Julian Kirffel, Mitgründer von Linkbroker, der seit über zwölf Jahren im SEO unterwegs ist und täglich mit Linkbuilding-Strategien arbeitet. Gemeinsam tauchen wir tief ein in die Frage, wie sich Linkbuilding wandelt, welchen Einfluss KI-Suchsysteme wie ChatGPT & Co. haben – und warum Backlinks noch lange nicht tot sind.

Send us a textWant more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise.We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and Perplexity cite trusted sources. Then we compare two paths: paying to enter business awards versus designing your own programme. The first can help E‑E‑A‑T a bit, but links are often generic and pricey. The second lets you set clear categories, publish transparent criteria, and celebrate real winners in your vertical. Think “Best Value Broadband,” “Fastest Fibre,” or for ecommerce, “Best Electric Lawn Mower Under £200.” With a solid methodology and a public winners page, merchants proudly display badges, issue press releases, and link back to your site.We dig into the playbook: how to craft objective scoring, create a badge and media kit, write compelling winner blurbs, and build award pages that naturally attract links. We share examples from comparison sites that use awards to get merchant links that are topically spot‑on and hard to replicate. You'll hear practical tips for scaling from a lightweight launch to full ceremonies, and why physical trophies and livestream announcements dramatically increase participation and coverage. We also cover outreach, PR timing, and ethical guardrails so your awards remain credible and defensible.If you've ever considered spending five figures on link buying, you'll see how reallocating a slice of that budget to an awards programme can produce safer, stronger, and longer‑lasting results. By the end, you'll have a step‑by‑step path to design categories, ship badges, and turn recognition into backlinks, brand searches, and press mentions that compound year after year. Enjoy the episode, and if this helps you rethink your link strategy, subscribe, share with a friend, and leave a quick review to tell us what award you'd launch first.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textGuest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manual action that cited a guest article as the example, then map a clear path to promote your work without risking your domain.I walk through Google's stance on guest posts, why intent matters more than money changing hands, and how manual actions differ from algorithmic hits. You'll hear what a reviewer looks for, what the warning language means, and why followed links in arranged content are increasingly treated as manipulation. We also dig into the role of AI-driven answer engines, where citations and authority matter more than ever, and how to earn those mentions the right way.From there, we shift into solutions. Learn how to use nofollow and sponsored attributes, structure guest contributions for audience impact, and spark second-order coverage that generates truly editorial links. We contrast press release distribution—where editors decide what to include—with negotiated content that dictates anchor text and follow status. I share a promotion-first playbook: build linkable assets people love to cite, pitch stories with data and tools, and keep a written outreach policy that protects you as your profile grows.If you care about sustainable SEO, this is your roadmap to stay visible and stay safe. Subscribe for more practical, plain-English guidance on link building, digital PR, and earning trust online. If you learned something useful, share this episode with a friend and leave a quick review so others can find it.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Este episodio del podcast SEO para Google redefine el linkbuilding en la era de la inteligencia artificial: los enlaces siguen siendo señales de confianza y relevancia, pero ahora se evalúan con mayor contexto semántico y experiencia de lectura. No vale acumular enlaces automatizados: lo que cuenta es la calidad, la coherencia y el valor real para el usuario. Entre las ideas prácticas destacan las microcolaboraciones genuinas (entrevistas cruzadas, guías compartidas con extractos citables), la automatización de lo repetible para encontrar oportunidades y gestionar menciones, y la entrega de recursos concretos (datos, infografías, snippets embebibles) que faciliten la publicación. También se enfatiza diversificar anclas y cuidar el contexto, además de apostar por microinfluencers y creadores de nicho cuyo impacto se mide en acciones reales como clics y tiempo en página.Como muestra, se comparte el caso de una consultora local de reformas que dejó los enlaces grandes y apostó por contenido útil en su barrio: una guía práctica de ahorro energético, una infografía embebible y reseñas en asociaciones vecinales, acompañadas de campañas para actualizar enlaces rotos. En tres meses lograron diez enlaces de calidad, tráfico con intención de contratar y llamadas directas. Los aprendizajes clave son siete: buscar colaboraciones pequeñas pero útiles, automatizar lo repetible, ofrecer recursos fáciles de usar, priorizar enlaces que generen acción, reciclar contenidos en formatos citables y cuidar el contexto semántico. Si quieres empezar hoy, prepara una propuesta de valor para tres sitios relevantes y mide respuestas en una semana; y si te animas, te espera una ruta práctica para combinar linkbuilding tradicional con señales de comportamiento.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Send us a textWant links that don't vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creative stories and credible data that journalists choose to share.We start with why links still move the needle and how AI-driven results increasingly reward sources that get referenced across the web. From there we unpack what makes digital PR “white hat,” tracing the shift after Penguin from paid link schemes to story-led outreach. You'll hear a practical blueprint for campaigns: pick a simple, timely question, back it with trustworthy data, present a clear hook, and pitch concise angles to the right outlets. We also explain why unlinked mentions still matter for awareness and how to ask for attribution without burning relationships.To make it real, we break down proven ideas: a playful analysis estimating real-world salaries for iconic video game characters, and a data-led piece identifying the easiest and hardest UK driving test centres using official pass-rate data. These campaigns worked because they were easy to understand, rooted in credible sources, and adaptable to national, trade, and local press. You'll learn how to source public datasets, shape local angles, craft reporter-friendly emails, and build a lightweight newsroom page that encourages linking.If you're ready to replace link begging with newsworthy work, this guide gives you the steps, examples, and mindset to start fast and scale wisely. Subscribe for more SEO strategy, share this episode with a friend who needs better links, and leave a quick review to tell us which campaign idea you'll try first.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists.We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts, and how to let your quirks and passions make your marketing better, not harder.What you'll learn:Link building is all about relationships, not techy jargon.You don't need to change who you are to stand out online.Introverts can shine in marketing by creating structure, boundaries, and asking for help.Find it quickly:00:33 - Meet Maria-Katerina01:08 - Understanding Link Building and SEO03:53 - The Power of Authentic Branding07:24 - Building Connections Through Personal Touch10:47 - Overcoming Marketing Challenges19:15 - Humanizing Your Marketing Approach23:44 - Starting with Kindness and Incremental Steps24:09 - Asking for Help and Delegating Tasks25:35 - Overcoming Overwhelm with Social Media28:33 - Effective Link Building Strategies31:47 - Building Authentic Relationships for Backlinks33:44 - Local Link Building Tactics38:29 - Defining SuccessMentioned in this episode:Get Found on Google BundleThis episode is sponsored by the Get Found on Google Bundle: two live, step-by-step workshops designed for acupuncturists and wellness pros who want to show up higher in local searches and attract the right patients consistently. Join us on November 12 and 19th, plus snag the replays! Learn more >>Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Send us a textWant links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for years. From consumer broadband to B2B keyword research, we unpack why tools outperform blog posts when your goal is authority, rankings, and revenue.We start by reframing “content” as an action: a page that lets users calculate, compare, discover, or decide. Then we get practical with four examples. A broadband postcode checker personalises deals by location and wins links from community and consumer sites because it's useful and hard to replicate. A broadband speed test doubles as a data flywheel, benchmarking connections and generating insights journalists love to cite. Our People Also Ask crawler turns a tedious manual process into a 20‑second map of questions and clusters, which is why marketers keep sharing it across newsletters and Slack groups. Finally, we preview a SERP‑based keyword clustering tool that groups queries by real result overlap for sharper content strategy.We compare this build‑once, earn‑for‑years approach with outreach and link buying, highlighting cost, decay, and scalability. You'll hear how to scope a minimum viable tool, brief developers, and choose tech via trusted freelance marketplaces. We also share monetisation models that align with user success: affiliate integrations for consumer tools, display ads for broad utilities, and freemium upgrades for pro audiences. The throughline is simple: make something people can't quickly copy, help them achieve a valuable outcome, and the web will link to it.If this sparks an idea for your niche, hit play and sketch your MVP while you listen. Subscribe for more practical SEO strategies, share this with a friend who's tired of outreach, and leave a quick review to tell us which tool you want to build next.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textEver wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they're built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy.I share a straight-talking breakdown of link economics in 2025, including why links drive not just rankings but citations across AI search experiences. You'll hear the most common PBN footprints—off-topic content mixes, templated layouts, suspicious publishing cadence, and outbound link density—and get a practical process to vet any seller with a single test buy. If you're already entangled, we cover a triage plan: request removals, consolidate a precise disavow, refresh content to regain trust, and rebalance your efforts toward durable assets that earn mentions without violating guidelines.We also explore safer, compounding alternatives: data-led digital PR, niche expert features, resource page outreach, unlinked mention reclamation, and building tools or templates worth sharing. The goal is a credible link profile that stands up to updates and sets you up for long-term growth. If you care about resilience, reputation, and real authority, this guide will help you avoid fragile shortcuts and invest where it counts.If you find this useful, subscribe, share with a friend who's wrestling with link building, and leave a quick review—your support helps more marketers find the show.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Bienvenido al podcast SEO para Google. En 2025, las respuestas de IA citan cada vez más y las páginas con pruebas visibles ganan autoridad y clics. El juego del linkbuilding ya no es perseguir enlaces, sino crear piezas que otros quieran mencionar porque les ahorran tiempo y les dan datos útiles. Tres tipos de contenido funcionan especialmente: microestudios con datos claros, herramientas simples como calculadoras o checklists, y guías que empiezan con una respuesta directa y una frase citable que se sostiene con prueba visible. La clave es una fórmula simple: dato claro, herramienta útil y frase citable con respaldo a la vista, manteniendo coherencia entre la frase, la tabla y la presencia en todos los canales.Para empezar, transforma una duda frecuente en microestudio: tres frases de conclusión, una línea citable, una imagen del dato y, si puedes, una calculadora o plantilla mínima; crea una página ligera y enlaza a fuentes externas. Haz un outreach breve a newsletters y creadores del nicho con la frase citable, la imagen y el enlace. Un caso real ilustra el impacto: una marca de mochilas urbanas reunió datos de 40 clientes, publicó la página y consiguió menciones y tráfico sostenido. La clave es la coherencia y la visibilidad: que la frase citable aparezca en tu guía y haya una fuente externa que la respalde, con tu nombre o marca presente en todas partes. ¿Listo para probarlo hoy mismo y ver cómo el linkbuilding cambia cuando se comparten piezas útiles y verificables?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Send us a textWant search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks down backlinks into three buckets—good, bad, and ugly—and explains the risks behind each, from short‑term bumps to long, painful recoveries.We start with first principles: why links remain a core ranking signal and why AI assistants increasingly rely on citations to choose which sources to show. From there, we revisit the wild‑west years of easy link spam and the moment Penguin flipped the table, turning yesterday's playbook into a liability. No moralising here—just pragmatic risk management. If you're considering paid placements, niche edits, or PBNs, you'll hear the pattern risks that can flag manipulation: lumpy velocity, repeating footprints, irrelevant anchors and networks built on expired domains.Then we turn to the durable path. Ed outlines what makes a link “good” in practice—editorial, relevant, earned because the page genuinely helps someone else's audience—and how to create assets that attract those links without cold outreach. Think original data, simple tools, clear frameworks, and opinionated guides packaged for easy citation. You'll get a blueprint for seeding discovery through newsletters, communities, and journalists so that value finds the people who need it.If you want rankings that last, less time worrying about link spam updates, and a brand that others cite because it helps their readers, this conversation gives you the strategy and the mindset to get there. Enjoy the episode, then subscribe, share with a friend who obsesses over DR, and leave a quick review to help more people find the show.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

The evolution of search demands a tactical shift from generalized SEO to hyper-specific AI Optimization (AIO). We're moving beyond just keywords and focusing on the structured data AI models consume. Schema: The AI Translator: Your content is brilliant, but is it legible to an AI? Schema Markup is the language AI uses to understand context. Implementing structured data allows your information to appear in rich results, featured snippets, and—most importantly—in AI-generated answers.

In this episode of Marketing Mantra, I share my honest take on the growing chaos of acronyms around AI search. Every week there's a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don't make sense. They're shallow rebrands of SEO dressed up with new jargon.I break down where each of these acronyms came from, why they don't hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era.What You'll Learn in This Episode:The backstory of AEO, LLMO, AIO/GAIO, and SEvO — and why I think they're destined to fade.Why GEO stands apart as a clear, focused, and lasting framework.The pillars of GEO that I focus on in my own work:Citations and Mentions – how to get cited in generative answers.Schema and Entities – why structuring your content matters more than ever.Authority and Trust – building credibility with both people and AI engines.Prompt-Based Visibility – how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity.Why I believe GEO is the playbook marketers need to embrace right now.=-=-=-=Links and Resources

SEO Isn't Dead, It's Automated: How AI is Running White Hat Link Building for Law Firms with Carl Holden>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.   Today we discussed:   [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries   Rate, Review, & Follow   If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.   Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!  

Das Expertenformat rund um SEO In dieser neuen Ausgabe des SISTRIX SEO Talk treffen sich erneut führende Expert:innen aus der Welt der Suchmaschinenoptimierung, um gemeinsam die wichtigsten Entwicklungen der Branche zu beleuchten. Die Diskussion dreht sich um aktuelle Herausforderungen im SEO-Alltag, neue strategische Möglichkeiten sowie innovative Trends, die das Suchverhalten und die Sichtbarkeit in den organischen Suchergebnissen nachhaltig beeinflussen. Erwartet werden spannende Einblicke, fundiertes Fachwissen und konkrete Handlungsempfehlungen, die sowohl erfahrene Profis als auch SEO-Einsteiger:innen unmittelbar in der Praxis anwenden können. Ob es um technische Neuerungen, veränderte Nutzerintentionen oder neue Perspektiven im Content- und Linkbuilding geht – der Talk bietet Orientierung und Inspiration zugleich. Moderiert wird die Runde erneut von Mario Jung, der mit seiner langjährigen Erfahrung gezielt durch das Gespräch führt, Impulse setzt und den Austausch strukturiert. Ein besonderes Format-Highlight: Du kannst Dich aktiv einbringen! Während des Talks werden ausgewählte Fragen aus dem Publikum aufgegriffen und live im Kreis der Expert:innen beantwortet. So entsteht ein direkter Austausch, der die Themen noch praxisnäher und relevanter macht. Was Dich erwartet: Jede Folge des SISTRIX SEO Talk bietet Dir: - Hochkarätige Diskussionen zu aktuellen SEO-Themen - Praktische Insights und Best Practices direkt von den Top-Expert:innen - Neue Perspektiven und Strategien für Deinen SEO-Erfolg - Raum für Fragen und Interaktion (bei Live-Ausstrahlungen) Diese Expert:innen sind dabei In dieser Ausgabe des SISTRIX SEO Talk diskutieren: Markus Hövener (Head of SEO bei Bloofusion) – SEO-Stratege, Fachautor und Chefredakteur mit Fokus auf nachhaltige Suchmaschinenoptimierung im DACH-Raum. Johan von Hülsen (Geschäftsführer bei Wingmen Online Marketing) – erfahrener SEO-Consultant mit Fokus auf technische Suchmaschinenoptimierung. Vanessa Wurster (SEO-Managerin bei SEOCATION) – Top-Speakerin und Expertin für datengetriebene SEO-Strategien und nachhaltige Sichtbarkeitssteigerung. Johannes Beus (Gründer und Geschäftsführer von SISTRIX) – Marktführer für SEO-Tools im DACH-Raum.

Affiliate marketing has changed dramatically, and I've felt it firsthand. With content saturation, shrinking organic visibility on Google, and declining trust, the old playbook of publishing reviews and waiting for rankings no longer works.In this episode of Marketing Mantra, I share how I've adapted my approach to keep affiliate revenue steady in 2025.You'll learn:Why the old “publish a review and rank on Google” model no longer worksHow I build credibility with proof-driven reviews and real use casesWhy diversifying into video, email, and other channels is now essentialPractical examples of affiliate strategies that still work in 2025If you rely on affiliate marketing, this episode will give you a clear roadmap to stay profitable by focusing on proof, trust, and real value.=-=-=-=BONUS RESOURCES + FREE DOWNLOADSIf you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time.-=-=-=-=-Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time.You'll learn:How each platform works for PR & SEOThe pros and cons of HARO vs QwotedWhich one gets you better backlinks & higher domain authorityHow to pitch journalists so you actually get featuredThe secret to using BOTH platforms for maximum resultsIf you've ever wondered which PR tool is best for earning media coverage AND building SEO authority, this video has your answer. Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Send us a textEver wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology.Link building through "EgoBait" taps into a fundamental truth about human nature - we all pay attention when someone talks about us. In this episode, I break down how creating content specifically designed to showcase others can become your most powerful link building strategy. Rather than hoping random content attracts backlinks, EgoBait deliberately targets potential linkers by featuring them prominently.I walk you through the three most effective EgoBait formats: interviews with industry influencers, expert roundup posts that feature multiple voices, and creating awards that companies love to showcase. Each approach leverages the natural tendency of people and organizations to share positive recognition. You'll learn exactly how to execute these strategies, from approaching influencers for interviews to creating award programs that companies will proudly display on their websites.The beauty of EgoBait is its win-win nature. Your featured subjects get positive exposure and promotion, while you earn valuable backlinks that boost your SEO. But success hinges on two critical elements: genuinely valuable content that makes your subjects look good, and effective follow-up that encourages sharing without appearing transactional. Master these elements, and you'll transform your link building efforts from frustrating cold outreach to a natural extension of relationship building.Ready to try a link building approach that actually works? Listen now to discover how to create content that others naturally want to share, and watch your backlink profile grow without the usual struggle. Have you tried EgoBait strategies before? I'd love to hear your results!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textStruggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards program.Most website owners approach awards from the wrong angle - entering competitions in hopes of winning recognition and maybe scoring a backlink from the award organizer. But there's a far more powerful approach, as demonstrated by companies like uSwitch. By becoming an award-giver rather than an award-seeker, you can generate dozens of high-quality, relevant backlinks from the very companies and products you want to be associated with.The strategy works across virtually any industry or niche. E-commerce sites can create product category awards, service businesses can recognize excellence in their sector, and content sites can acknowledge top resources. When implemented properly, award recipients eagerly display your badges on their websites, issue press releases mentioning your recognition, and link back to your awards pages - all voluntarily and enthusiastically.The beauty of this approach lies in its alignment with Google's guidelines. Unlike buying links or engaging in manipulative practices, award programs generate natural, editorially-given backlinks while simultaneously establishing your site as an authority in your space. Whether you implement a simple digital badge system or go all-out with physical awards and ceremonies, this strategy delivers exceptional value compared to riskier link building tactics.Ready to transform your link building strategy? Listen now to discover how to implement an awards program that builds your authority and backlink profile simultaneously. Then subscribe and share this episode to help others discover that SEO truly is not that hard.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still generating millions in revenue for e-commerce brands.Key Topics & Lessons:The State of Search in 2025 - Why Google's 13.6 billion daily queries represent a 64% increase from 2024, how ChatGPT traffic grew 112% month-over-month (but still represents only 1-3% of total traffic), and why the "Google is dead" narrative is premature despite real AI disruptionThe 4-Bucket SEO Framework - Jeff's systematic approach covering Technical SEO (mostly handled by Shopify), Page Optimization (title tags, meta descriptions, headers), Content Strategy (200-300 words on category pages), and Link Building (the 0.3 correlation factor that still dominates rankings)What Really Moves the Needle - Data from 152 campaigns showing 20% growth at 3 months, 50% at 6 months, and 75% at 12 months, plus insights from Google's leaked ranking documents revealing click-through rate as a massive ranking factorThe Great Blog Apocalypse of 2023 - Why standalone content sites lost 90% of their traffic while e-commerce stores with blogs thrived, how Google's "helpful content" update rewarded real businesses over affiliate spam, and Jeff's theory about Google My Business as a ranking signalAI SEO Optimization Strategy - How to reverse-engineer ChatGPT sources to identify link targets, why product roundups have a 0.45 correlation with AI citations (higher than traditional backlinks), and the overlap between traditional SEO and AI optimizationThe Future of Automated SEO - Jeff's experiment building a fully autonomous AI agency with zero human account managers, AI tools that can screenshot pages and generate optimized title tags, and how Gemini 2.5 Pro is changing the automation game—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) The Relevance of SEO in the Age of AI(12:38) The 4 Components of SEO(16:19) What Is the Payoff for SEO?(20:22) Breaking Down Technical SEO(23:43) On-Page SEO and Meta Descriptions(25:58) Content Optimization Strategies(33:27) Link Building(38:30) AI and SEO: The Future of Search—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jeff's LinkedIn: https://www.linkedin.com/in/jeff-oxford180 Marketing: https://www.180marketing.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer,...

#483 What if your next income stream came from a quiet little corner of the internet — website hosting? In this episode, host Kirsten Tyrrel sits down with Link Moser, a 30-year veteran in the service-based business world, who built a recurring revenue machine by maintaining and hosting websites for hundreds of small businesses. Link shares how a $25/month upsell turned into a career, why he prefers acquisition over ads, and how “boring” services like hosting, domain management, and WordPress maintenance can be both profitable and sustainable. You'll hear how Link uses micro-acquisitions to scale, what to look for when buying a service-based business, and why staying in your zone of genius is the key to long-term success — especially in a fast-changing, AI-powered world. Whether you're looking for a new side hustle or dreaming of buying your first business, this episode is full of down-to-earth wisdom and actionable takeaways! What we discuss with Link: + Building websites since 1995 + Turning hosting into recurring revenue + Buying server space and reselling + Micro-acquisitions to scale fast + Pros and cons of owning hosting + Why service beats price competition + Adding value with maintenance plans + Buying vs. starting a business + Structuring earn-outs with minimal risk + AI's role in future service businesses Thank you, Link! Check out Link Moser at LinkMoser.com. Check out Windhill Design at Windhill.com. Follow Link on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Richard sits down with Nick Altimore, a seasoned link building strategist and Director at SirLinksalot, to explore one of the most underutilised yet powerful growth levers in eCommerce, link building. Together, they break down what actually works in today's SEO landscape, starting with foundational techniques like "pillow links" and moving into advanced tactics such as 301 redirects, digital PR and some unconventional strategies you probably haven't tried yet. Nick brings real-world case studies to the table, sharing hard-earned insights on how to scale link building efforts effectively. He offers candid advice on when to outsource, when to keep it in-house, and how to make that call based on your business stage and goals. They also dive into competitive link analysis, uncovering how to identify and bridge link gaps and how to stay one step ahead of ever-evolving search algorithms. Whether you're running a multi-million-pound e-commerce operation or just launching your first store, this conversation is packed with practical takeaways, expert-level guidance, and future-focused tips to help you boost authority, drive qualified traffic and climb the search rankings with confidence. Topics Covered  00:23 - eCommerce growth, link building insights 05:49 - Link building strategy for eCommerce 07:05 - Foundational link building essentials 11:07 - Longevity SEO strategies 14:18 - Domain flipping with expired sites 17:31 - Domain value in link building 22:03 - Honest business budgeting advice 25:29 - Steady revenue builds business success 27:20 - Expert link building for eCommerce 29:41 - Deep dive analysis in eCommerce 35:49 - Realistic SEO budget planning 36:40 Holistic approach to ranking success 39:52 - Exploring parasite SEO and trends 43:47 - Link building lessons from viral success 49:20 - Consistent content strategy key 51:44 - Reluctant approach to link disavows 53:34 - SEO's resilience and future outlook 57:38 - Book recommendation 

Send us a textIn the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Let's talk about a topic that doesn't get enough credit in the SEO and marketing world: building a successful agency by niching down and scaling smart—not wide. The truth? Generalist agencies often burn out trying to do too much for too many. But the agencies that win long term are the ones that go deep,…

Join Brian and Alexandr in this week's podcast as they explore the pros and cons of niche edits vs private blog networks, dive into user experience experiments, and share how using a disavow file helped recover a penalized iGaming site. Perfect for affiliates and casino SEO pros looking to stay ahead of Google updates!

Monday at iGaming Daily kicks off with an episode from today's host Ivana Flynn, who is joined by SEO veterans Héctor Izurrategui, Technical SEO Manager at Evoke, and John Wright, Co-Founder of StatsDrone, for an in-depth discussion on the evolving world of Google penalties and search engine optimisation strategies within the iGaming industry. The trio dives into firsthand experiences with both manual and algorithmic penalties, unpacking what these penalties mean, how they differ, and the nuanced signals that can lead to site demotions or deindexing. With Google's algorithm updates becoming increasingly complex, the conversation sheds light on how SEO professionals can stay ahead of the curve.Whether you're an affiliate marketer, operator, or digital strategist in the iGaming sector, this episode is a must-listen. Ivana, Hector, and John underscore the importance of continuous SEO education, proactive communication, and precise tracking to mitigate risks tied to ever-changing search engine rules. Learn how to future-proof your SEO efforts, recover from penalties, and adapt to Google's shifting expectations — all from experts who've been through the trenches.Host: Ivana FlynnGuests: John Wright & Héctor IzurrateguiProducer: Anaya McDonaldEditor: James RossiGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today's guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren't optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It's not just about visibility – it's about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn't feeding the model, you're invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Send us a textGreg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar. Yep, you heard that right. Pure white-hat, earned link building.This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game!WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

People say acquiring backlinks is bad. Thoughts?Topics covered: The 4 things you need to rank. The 4 ways to get backlinks and their ethics.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWelcome to Episode 65 of The Designer Within Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. She also covers the impacts of AI on SEO and provides insights on running effective ads. This episode is packed with actionable advice for designers looking to enhance their online presence and attract more clients through SEO.Here is a rundown of what you will learn in this action packed episode:Understanding and starting with SEOThe importance of blogging for SEOVisual aspects of website affecting SEOUsing Google My Business for SEOAds for SEO and business growthDiversifying geography and platforms for SEOTimeline:02:15 Upcoming Events and Social Media Engagement03:38 Introduction to Special Guest: Barb Davids05:04 Understanding SEO for Designers10:05 Blogging for SEO Success15:20 Optimizing Images and Google Business Profile20:15 Link Building and Diversifying SEO Strategies32:08 User-Friendly Website Management32:23 SEO Services for Clients33:22 The Role of Ads in SEO35:11 Effective Ad Strategies39:07 Common SEO Mistakes41:27 AI and the Future of SEO48:13 Optimizing Website Structure53:02 Expanding Geographic Reach56:37 Finding the Right Keywords59:22 Working with Barb for SEO SuccessBarb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience.  She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.Support the show

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.  Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.  We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics  [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

In this episode, we sit down with Stephen Willis to discuss how implementing the Entrepreneurial Operating System (EOS) transformed his business. Stephen shares how switching to EOS in 2017 became a pivotal moment, fueling growth and building a strong leadership team. We explore how EOS empowered mid-level managers and specialists to find their voice, resulting in remarkable success stories—from SEO specialists rising to Vice Presidents.Tune in to hear how EOS fosters leadership, encourages internal growth, and creates a culture where every voice matters.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-lawman-s-lounge--4267400/support.

Is your SEO strategy missing the mark? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Jeremy Ellens, founder of ReportCard.com, to uncover how link-building can revolutionize your rankings.Jeremy shares his expertise, including:The 80/20 rule to focus on high-impact SEO strategiesWhat bad backlinks are and how they can hurt your rankingsThe power of guest posts for quick and reliable resultsReal-world case studies that showcase $10M+ in client growthThis episode is packed with actionable advice if you want to improve your rankings and increase conversions.Connect with Jeremy Ellens:Website - https://reportcard.com/Linkedin - https://www.linkedin.com/in/jellens/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025 Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.The key points include:The shift from optimizing for individual keywords to creating content that comprehensively covers a topic and matches what competitors are discussing.The importance of conducting entity and competitor analysis to understand what content and topics need to be covered on a page.The diminishing role of traditional link building in favor of earning high-quality links through great content and relationships.Strategies for addressing new or emerging topics with limited prior search data, such as using AI assistants to generate content outlines.The risks of using expired domains or scraping content, and the value of protecting one's brand by blocking domain name variations.

Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the importance of building genuine local connections to enhance visibility and credibility online. By leveraging local partnerships and community engagement, businesses can significantly improve their search engine rankings. Today, Greg shares insights on how to identify and utilize local opportunities for link-building that can lead to lasting SEO success. Show NotesConnect With: Greg Gifford: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.