Essentials of Advertising & Marketing

Essentials of Advertising & Marketing

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Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

W.P. Carey School of Business Arizona State University


    • Jul 23, 2009 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1h 11m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Essentials of Advertising & Marketing

    Final Thoughts

    Play Episode Listen Later Jul 23, 2009 58:46


    final thoughts
    Take Action

    Play Episode Listen Later Jul 23, 2009 67:47


    take action
    Public Relations Problems

    Play Episode Listen Later Jul 23, 2009 74:16


    public relations
    Special Guest: Martin Murphey

    Play Episode Listen Later Jul 23, 2009 71:17


    murphey
    Bluring the Lines: Entertainment and Advertising

    Play Episode Listen Later Jul 23, 2009 67:52


    advertising lines
    Selling the Dream

    Play Episode Listen Later Jul 23, 2009 71:06


    selling
    Legal Issues in Advertising

    Play Episode Listen Later Jul 23, 2009 70:18


    advertising legal issues
    Unique Selling Propositions

    Play Episode Listen Later Jul 23, 2009 70:18


    selling unique propositions
    Emotions: The Rational and the Irrational

    Play Episode Listen Later Jul 23, 2009 71:08


    emotions irrational
    The Spokesperson

    Play Episode Listen Later Jul 23, 2009 74:49


    spokesperson
    Building Momentum

    Play Episode Listen Later Jul 23, 2009 66:46


    building momentum
    Truth in Advertising

    Play Episode Listen Later Jul 23, 2009 75:29


    truth in advertising
    Outdoor Advertising

    Play Episode Listen Later Jul 23, 2009 67:31


    outdoor advertising
    Special Guest: Loius

    Play Episode Listen Later Jul 23, 2009 74:00


    loius
    Creative Agencies

    Play Episode Listen Later Jul 23, 2009 73:13


    creative agencies
    Headline and Visual

    Play Episode Listen Later Jul 23, 2009 74:30


    visual headline
    Benefit Orientation

    Play Episode Listen Later Jul 23, 2009 72:51


    benefit orientation
    Combinations and Connections

    Play Episode Listen Later Jul 23, 2009 72:17


    connections combinations
    Special Guest: Ken Clemens on McDonalds Advertising

    Play Episode Listen Later Jul 23, 2009 75:06


    advertising mcdonalds clemens
    How We Want People to View Us

    Play Episode Listen Later Jul 23, 2009 74:52


    Analyzing Ads

    Play Episode Listen Later Jul 23, 2009 67:33


    analyzing
    Understanding Consumer Insight

    Play Episode Listen Later Jul 23, 2009 69:33


    consumer insights
    Advertising and Sports

    Play Episode Listen Later Jul 23, 2009 72:17


    advertising
    Creative Association

    Play Episode Listen Later Jul 23, 2009 75:03


    creative
    Review of Class Policies and the Value of the Customer

    Play Episode Listen Later Jul 23, 2009 71:55


    class policies
    Introduction to Essentials of Advertising & Marketing Communications

    Play Episode Listen Later Jul 23, 2009 72:00


    advertising essentials marketing communications

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