Podcasts about outdoor advertising

Most billboards – but not all – have lights to make their ads legible at night. In this Billboard Mastery podcast we're going to review all the lessons we've learned about lighting billboards and how to make the best decision on what type of lights to use – or if you need to use any lights at all.

There are two basic construction methods on any billboard: 1) wood or 2) steel. But which is correct? In this Billboard Mastery podcast we're going to review the methodology to determine which type of material to use and what the benefits and disadvantages are.

A recession is defined as “two consecutive quarters of negative GDP”. With Q1 of this year at a negative 0.3%, all it will take is a Q2 negative number to trigger a recession. While many fear this outcome, I have found recessions to be great opportunities to expand your business. In this Billboard Mastery podcast we're going to review the benefits derived from an economy in transition.

The U.S. economy seems to be slowing down, and even if it does not hit the "recession" threshold it's important to understand what to do if it does. There is a strategy to renting billboards in tough times that revolves around certain advertisers and methods. In this Billboard Mastery podcast we're going to explore successful "recession-resistant" marketers and how to attract them.

The difference between big companies and small players is that one never sees the opportunity and the other takes advantage of every opening. Yet sometimes the small player can start to act like a big company and completely ruin their advantage. In this Billboard Mastery podcast we're going to review how never to have a “big company” attitude.

Sometimes – even at the last minute – a bank can suddenly change its mind and retract their offer to make a loan. What do you do then? In this Self-Storage University podcast we're going to explore why this occurs and what the correct steps are to mitigate this potential event.

This month, JCDecaux reported strong fiscal year 2024 earnings: the global business saw 9.7% organic growth, while JCDecaux grew 18.4% in the UK — a growth figure more typically associated with tech giants.Meanwhile, the broader OOH industry is in rude health, with total ad revenue hitting record highs (£1.4bn) in 2024.JCDecaux UK co-CEOs Chris Collins and Dallas Wiles joined host Jack Benjamin to discuss what is driving such strong growth in OOH investment and why JCDecaux is making 2025 its largest-ever year for screen deployment across the UK.The pair also talked about making OOH "as simple as possible" for advertisers to buy, innovations in measurement efforts and whether the retail media opportunity for OOH is overhyped.Highlights:5:06: Collins and Wiles' co-leadership strategy and changes at JCDecaux before, during and after the pandemic13:00: Reflecting on JCDecaux's strong UK growth and its year of investment18:59: How can OOH grow its share of the adspend pie?29:07: Why measurement is the "backbone" of JCDecaux's commercial strategy35:47: Are brands making the most of digital OOH with their creative?41:47: The opportunity for OOH in retail mediaRelated articles:JCDecaux to double London digital roadside footprintOOH hits record year in revenueWhy not advertise in a real town square?---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

One of the most interesting types of billboard structures is the “wallscape” – in which the billboard is affixed to a masonry wall or similar fixture. By using the wall to hold the sign up, you save an enormous amount of money over a monopole, I-beam or wooden structure. In this Billboard Mastery podcast we're going to explore how to successfully put together a wallscape deal.

Life is made up of colors and there's a science to their selection when it comes to billboard designs. How colors interact with the human mind has been a big part of the research of the billboard industry as well as many other applications. In this Billboard Mastery podcast we're going to explore the science of color to help create more effective billboards.

Billboards are massive and immovable. As a result, once they're built, they're built. Since the cost to move a billboard – even an inch – is thousands of dollars at best, it's important to understand some simple tricks to make sure you're not making a mistake in sign placement and construction. And that's what we're gong to explore in this Billboard Mastery podcast.

America is always expanding, and with that growth comes new opportunities to build billboards. In this Billboard Mastery podcast we're going to explore the fast-expanding markets known as “exurban” and “supercommuter” and how to spot these hot advertising markets in advance.

Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why the sudden shift has occurred and if it's a fad or a permanent change.

Send us a textIn episode 243 of Beyond The Story, Sebastian Rusk interviews Jonathon WolfeBarron, the CEO at Rolling Adz LLC, as he discusses the types of brands that benefit from this innovative advertising method, the importance of maintaining an omnichannel presence, and the exciting growth trajectory his company is experiencing in 2025.Tune in to hear more about Jonathon's inspiring story and the creative strategies behind his successful business model.TIMESTAMPS[00:01:38] Vehicle advertising and technology.[00:04:51] Real-world advertising effectiveness.[00:08:04] Oregon's diverse climate advantages.[00:11:32] Mentorship and personal growth.[00:14:46] Bucky's gas station experience.[00:17:36] Digital advertising on vehicles.[00:19:58] Podcast subscription and reviews.QUOTES“I've done every type of campaign you probably think of, but we have our core values. We're like, if it's going to endanger one of my drivers, we're not going to do it.” - Jonathon WolfeBarron“Advertising is fun. It's a fun display.” - Jonathon WolfeBarron==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabJonathon WolfeBarronFacebook: https://www.facebook.com/Jonny.WolfeBarron/LinkedIn: https://www.linkedin.com/in/jonathonwolfebarron/WEBSITERolling Adz LLC: https://rollingadz.com/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

So the property owner wants too much ground rent. What should you do? How about just telling them the truth? In this Billboard Mastery podcast we're going to explore one of the most powerful negotiating tools you have at your disposal: telling the truth in the strongest possible fashion.

The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we're going to explore some techniques that help steer you towards a land rent that is fair for both parties.

The majority of billboards in the U.S. are located on leased land. But a tiny fraction are cases where the sign owner also controls the land underneath, which gives them unique stability. In this Billboard Mastery podcast we're going to explore the strategies used to own the land as well as the sign.

Thoughts On "Founder Mode" Elon Musk is known to go into a period of intensity when he starts a business called "founder mode". It's all about time management and focus. In this Billboard Mastery podcast we're going to review what “founder mode” is and you how can adopt its attributes to further your billboard business.

After you've gone to all the trouble of getting your billboard ground lease signed up, you want to take all the steps possible to protect your creation, right? In this Billboard Mastery podcast we're going to explore two different ways to better safeguard your ground lease and how to get those accomplished.

If you have a vacant billboard then your number one goal is to find an advertiser and fast. In this Billboard Mastery podcast we're going to explore two “built-in” lists of advertisers that have perhaps your best odds of success.

Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to companies that had run out of steam. In this Billboard Mastery podcast we're going to review how “Chainsaw Al's” philosophy can be utilized by every billboard owner to increase profits. 

Let's discuss Advertising Awareness and how aware the general public is about who is selling to them, how they are doing it, and the impact it has on all of us. A survey conducted by OAAA-Harris Poll in 2021 revealed a resurgence of mobility, with 83% of respondents noting their awareness of billboards during highway travel and 82% during local driving within the town. An overwhelming 83% of consumers expressed their attentiveness to Out-of-Home (OOH) advertising while driving, underscoring its effectiveness in reaching a wide audience.   Charlie Riley is the first Head of Marketing at OneScreen, a measurable outdoor advertising platform. He has been the first marketing hire at 6 organizations, leading marketing and sales at seed stage startups up to $200 million organizations. A father of 3 and former CMO, this Top 50 B2B Marketing Influencer to Follow by TopRank Marketing is able to discuss how mastering internal marketing is almost as important as external communication while helping Go-To-Market teams better understand how to use outdoor marketing executions like billboards and conference branding to deliver revenue growth. He says, "Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think. OOH campaigns can deliver results marketers need to share with the C-suite, just like digital campaigns. Outdoor advertising can be used for ABM campaigns, using a targeted account list to strategically plan locations that the target buyers will drive to work or where they spend time. Exposure through billboards, wrapped cars, and more draw targeted eyeballs from top prospects. Seeing companies use outdoor ads for customer recognition campaigns, brand awareness at major tradeshows, and more, outdoor advertising can be a brand play as part of the overall marketing mix that has been proven to drive better results. What's old is new again with billboards and more, and it's all measurable. For more information: https://www.onescreen.ai/ LinkedIn: @CharlieRiley

To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we're going to explore the next steps when a property shoots your presentation down.

A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley.  Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility.Ever thought OOH advertising was too pricey or impossible to measure? Think again.  Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary.Check out Charlie's company Onecreen.AISend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Dimitri Georgeades, CoCT Environmental & Heritage Manager explains the City of Cape Town's Council approval of the new Outdoor Advertising By-law that regulates outdoor advertising and signage in December 2023.See omnystudio.com/listener for privacy information.

In this episode, Reb Risty holds an enlightening conversation with Jamar Williams, the Founder and CEO of Promo Drone. Jamar shares fascinating insights into the dynamic display messaging world of Promo Drone. Key takeaways: ✅ Marketing opportunities through the use of drones in public spaces. ✅ How adaptive messaging can enhance public safety efforts. ✅ The journey from a service-based model to becoming a product supplier and OEM. Jamar delves into his entrepreneurial journey, discussing the challenges and opportunities in this groundbreaking field. He also highlights how drones are becoming indispensable in both the commercial and public sectors, offering fresh perspectives on their future applications. Stay tuned to discover how Jamar and his team are pioneering new ways to communicate and engage communities and get inspired by his valuable advice for fellow entrepreneurs. Don't miss out on this captivating episode. Tune in now and expand your horizons with the future of drone technology!  Learn more about Promo Drone here: https://promo-drone.co

One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we're going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.

Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we're going to discuss how to construct leases that never end. 

Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we're going to review additional concepts to apply the billboard concept for continuous cash flow. 

Billboards are all about being read. And the typestyle you chose for the advertisement can have a huge impact on how effective the sign will be. In this Billboard Mastery podcast we're going to explore he world of typestyles and review what science tells us about what the correct lettering should look like.

With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we're going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.

When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we're going to explore what “inclusive” negotiating is all about and why it is probably your best shot at getting great deals done.

Blockage can kill a billboard's value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we're going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.

While you want the advertisement to be dominant, you don't want the billboard structure to be seen at all. In this Billboard Mastery podcast we're going to explore the different methods to make the billboard structure virtually disappear with the goal of convincing the property owner that the sign will not interfere with the appearance of their land and buildings.

There are many spots you can place a billboard on – including walls, benches, and telephone poles – but there' one place that most cities in the U.S. have outlawed: building roofs. What used to be one of the mainstays of billboard placement has been blocked from new construction for decades. In this Billboard Mastery podcast we're going to explore what happened to roof mounts and why it's unlikely to ever change.

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we're going to explore how to apply science to the issue of smaller signs.

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that's particularly true in the billboard industry. In this Billboard Mastery podcast we're going to review the importance of the optics of numbers and how to get what you want by manipulating them.

Gas is expensive and there's no reason to waste it. And time is even more valuable. In this Billboard Mastery Podcast we're going to review some methods to cover territory more efficiently and more respectful of your time and money.

One month is too short and a century is too long. So what is the correct lease length for your advertiser? In this Billboard Mastery podcast we're going to review how the length of lease can vary with the type of advertiser and what is required to make the sale.

Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it's time to think outside the mobile. As CEO of COMMB, she's on a mission to transform outdated billboards into targeted, trackable ads.On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z's back to traditional outlets they actually trust.You'll also hear Amanda's pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you're a startup or enterprise, it's time to give outdoor advertising another look. Amanda proves mass visibility doesn't have to mean mass waste.Learn New Ways to Improve the World of Work with the People and Performance PodcastWe provide insights into the skills needed to increase employee performance.The UnNoticed Entrepreneur podcast - Real world marketing strategies from entrepreneurs.Buyers Into Loyal Fans With Incentives Give away free marketing incentives including free hotel nights. Loom: Loom on. Meetings off. Record quick videos to update your team and cut down meetings by 29%.Viddyoze: Create client-grabbing videos Client-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique products Create custom products with your own design!Turn your content into shareable videos Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Some signs have lights and some signs don't. But a non-lighted sign should not necessarily spell doom for getting it rented to a good-quality advertiser. In this Billboard Mastery podcast we're going to drill down on the topic of non-lighted billboards and offer some productive tips to help you get them rented faster and for more money.

Jenny Mu takes GabelliTV inside exciting opportunities in the Outdoor Advertising Industry. To learn more about Gabelli Funds' disciplined, research driven approach to investing, visit https://m.gabelli.com/gtv_cu or email invest@gabelli.com. Connect with Gabelli Funds: • Twitter - https://twitter.com/InvestGabelli • Instagram - https://www.instagram.com/investgabelli/ • Facebook - https://www.facebook.com/InvestGabelli • LinkedIn - https://www.linkedin.com/company/inve... http://www.Gabelli.com Invest with Us 1-800-GABELLI (800-422-3554)

Warren Buffett has long discussed “cigar butt” investing and how it contrasts with his favorite: “value investing”. However, there is much to like about “cigar butt” investing. In this Billboard Mastery podcast we're going to review Buffett's concept and why billboards offer a great entry into that type of high return/low cost investing.

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Wooden billboards have been around for over a hundred years, but finding someone to build these time-proven signs grows more difficult every year. In this Billboard Mastery podcast we're going to review the different places to find contractors who can build wooden signs including tips on building them properly.

The fundamental law of economics is “supply vs. demand” and that same formula holds true for every aspect of the billboard industry. So how can you apply this metric to every single part of the billboard business to determine what's of value and what's not? That's our topic for this Billboard Mastery Podcast discussion.

Every billboard has a natural advertiser if you can just help them find the sign. In this Billboard Mastery podcast we're going to show you the five easy steps to finding the right advertiser for your billboard as well as explain why they're so effective.

When you're trying to lease ground space to build a billboard you occasionally run into the property owner that declares that “money means nothing to them”. How do you counter this argument? In this Billboard Mastery podcast we'll review some strategies to get these type of personalities to move forward and sign the lease agreement.

Elvis is not someone that you typically consider as a source of wisdom, as his life was kind of screwed up and he died at the age of 42. However, Elvis did have some winning quotes and one in particular serves as a reminder to think outside the box. In this Billboard Mastery podcast we're going to summon our inner Elvis and review one of his best quotes and how it relates to billboards.

I received a call recently concerning an offer that was made to buy a billboard with the seller asking me “should I sell”? In this Billboard Mastery podcast we're going to review the methodology to deciding whether to sell or not. Sometimes knowing when to sell is as important as when to buy, and we're going to unlock the correct way to do it.