Heads In Beds Show

We explore the basics of paid search: terms, budgets, tracking and results from running ads.  Guide to vacation rental paid search ads BuildUp Bookings View this in video format

In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website. Full video with slides - YouTube  BuildUp Bookings Vacation Rental SEO Guide

There's a single metric: branded search volume, that shows the strength of your micro-brand in the vacation rental world.Resources BuildUp Bookings Google Trends 

In this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.Tools: Google Search Console Google Analytics Optmyzr Ahrefs Semrush Copy.ai Clearscope Basecamp  Buzzstream 

In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads. Resources on BuildUp Bookings: PPC ads guide Facebook ads guide 

See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings. Resources BuildUp Bookings Generating content ideas Ahrefs Content Explorer 

Drive more bookings to your properties last-minute with these marketing tactics! Leverage rate, email, social, and ads to drive demand. Articles & links https://rentalsunited.com/blog/last-minute-booking-channels/ https://seetransparent.com/blog/2021/02/08/the-future-of-travel-2021-reports-hometogo/ https://www.buildupbookings.com/

In this episode, you will learn what valuable things you can implement right now that will benefit your vacation rental marketing forever. Using email marketing to build a solid database of potential and returning guests. 

In this episode, I will discuss how to find high-value direct booking sources. By implementing certain tools and tactics on your website and within your marketing strategy, you will be able to attract high-value bookings from multiple channels. 

Introducing the Heads In Beds Show, actionable vacation rental marketing advice. Sharing the best tips and strategies on how to grow your direct bookings.