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ELECTRIC PEOPLE PODCAST
Ep 116: Sandy Anuras | Sunrun CTO | Innovate & Simplify

ELECTRIC PEOPLE PODCAST

Play Episode Listen Later Jan 20, 2023 86:32


Sandy is currently the Chief Technology Officer, and has over 20 years of experience in innovative tech. She is an expert at taking new ideas and turning them into streamlined solutions, including helping companies like Expedia, Blockable, and Stash Hotel Rewards create dynamic tools for consumers. In this episode she talks about the complexity of the solar industry, and how she plans to help simplify and automate the process for customers. She is extremely passionate and excited about solar energy and the future of Sunrun. Tune in to hear about the future of the business!

VO BOSS Podcast
Live Callbacks

VO BOSS Podcast

Play Episode Listen Later Jan 17, 2023 31:57


Bosses, it's callback time! After a set of fiercely talented auditions last week, Anne & Lau narrowed it down to the 5 talents they felt had something special. Manny, Aria, Josh, Nicole, and Kelly are back and ready to read. After being thrown custom directions from your hosts, these voice actors rose to the occasion, making the final decision a difficult one. Although there can only be one winner, every experience in front of an agent, producer, and casting director is valuable. You never know what kind of impression you'll leave on them, so give it your all. The final decision came down to matching Anne & Lau's preferences with the client's needs, but you'll have to tune in to find out who that is… Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Welcome everyone to the VO BOSS podcast and the Business Superpower series. I'm your host, Anne Ganguzza, and today I'm excited to bring my special guest co-host Lau Lapides to the program. Hey Lau. Lau: Hey Anne. Glad to be here. Anne: Lau, we had an amazing live audition podcast. I am so excited for how that turned out. Lau: Oh my gosh, I can't wait to see it. And oh, what a, what a great time that was. Yeah, great group. Anne: And, and our appreciation, you guys, BOSSes out there, if you've not heard it, go, make sure that you check it out. It was our first ever live audition podcast where we had, uh, gosh, 12 people live auditioning for, uh, a particular for Expedia and, uh, with feedback and everything. And today, this episode is all about the live audition callback. So we had five people calling back, and we are going to have them come back for another round of reads, and Lau and I will pick the winner. So get ready, BOSSes. And so without further ado, hopefully people are there in the audience, uh, in the chat. Um, we have the roster, which will be Nicole Fikes, Aria Lapides, Manny Cabo, Josh Wells, uh, and Kelly White. Okay. So if you guys are ready, the first one up to audition for us again is Nicole. And Nicole, we are asking you to do the same script, which is the script for Expedia, starting with, uh, our colors. And, uh, we would like you to give us your unique second take. Lau, any particular hints, casting directions, specs? Lau: Uh, I would love to see the most coziest warmest, most relaxed read you can do, Nicole. Nicole: Coziest. Warmest, most relaxed. Okay. All right. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places knowing we got a great deal. Expedia, made to travel. Anne: Thank you. Very nice. Lau: All right. Nicole: Thank you. Anne: Yeah. I'm gonna offer one little bit of redirection. Um, can I hear the end? Um, give me a little more, I, I'm gonna say a little more punch on in even more places, in more places. Um, and, and I really wanna hear finding the colors, come, bring that home to me. Um, a little bit of a, of a smile. More of a smile at the end, 'cause you got a great deal. Nicole: Yeah. Okay. And so still warm and fuzzy but just kind of a little bit more emphasis on the colors and even more places kind of line? Anne: Yeah. And you can just pick it up at so we can go find our colors. So you don't need to do the whole thing. Yeah. Nicole: Okay. So we can go find our colors in even more places knowing we got a great deal. Expedia, made to travel. Anne: Thank you. All right. Lau: Super nice. Nicely done. Thank you, Nicole. Nicole: Thanks. Lau: Love it. Anne: Now, in a real audition, Lau, how -- now in terms of if people are late or they're not connecting or, you know, there's -- I'm sure there's a grace period, I mean, everybody's human. So if there are tech issues or if somebody didn't hear that they're being called back at the precise time, how much time typically would you say casting directors will wait? Lau: Um, you know, I don't know. It's not like -- I don't think it's a hard and fast rule. I think it depends on the relationship they have with whoever's sending them in, whoever's submitting them, and if they know the talent themselves. The rule of thumb, generally speaking, is like, the less they know you and then, and the less rapport they have, the less they're gonna have patience for you and the less they're gonna wait. But here's the interesting thing, and I, I wanna share this with the folks in the background, 'cause again, they're not seeing any of the tech stuff that's going on. I just received a text right now from Aria who said, hey, could you please give me a second? I need to reset it and reboot. I would say in general, people don't like waiting, so they'll skip to the next person. And you know, as a courtesy, they will come back to you most of the time because they wanna find a good person. They don't wanna -- Anne: And that's, and that's fine. And I will look, I'll make the call here if Manny is available. Uh, you know, if Aria can't get back, Okay. Um, we can certainly take Manny and wait, you know, for later to, to get Aria on, which is fine with me. Lau: That's how, that's how it would be because if we were in a paid studio space by the hour. Anne: Yeah, exactly. Lau: We don't wait, wait for anyone. We just go on to the next person. Anne: Right. Uh, because yeah, this studio's expensive, darn it. . Lau: And you know, as, as we're, as we're saying this, the talent is emailing me because I have a direct rapport with the talent and she's saying, could you please have someone else go while I'm doing the tech setup? Anne: There you go. Lau: So I don't hold you up? See, that's exactly pro stuff. Anne: Perfect. All right, Manny, welcome back. So we're looking for your unique second read. Manny: My unique second read. Anne: You were super warm the first time. Manny: Okay. Anne: So let's, uh, let's hear something different. Manny: Okay. Let's do something fun. Anne: Okay. Manny: here we go. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Thank you. Lau, any redirection there? Lau: I have a quick redirect just because I, I'm getting to know Manny and loving your sound. Now I would love to hear you deliver this as a standup comedian. . Manny: Standup comedian. All right, that sounds good. That's fun. Here we go. Our colors have a way of finding us wherever we are. And with an Expedia membership, you could save up to 30% when adding a hotel to a flight. So we go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. . Anne: Nicely done. Lau: So good. Anne: Yeah, Lau: So good. Anne: Nicely done for, for doing that without a real joke in the script. So that was good. You channeled. And what I liked about that is that you channeled, uh, the comedic into the read even though there was nothing comedic necessarily in the script. So yeah, nicely done. Thank you. Manny: Mom, I'm an artist. I'm doing artist stuff, Mom, come on. . Anne: See? There you go. Manny: Killing me. Thanks, ladies. Anne: Thank you, Manny. Anne: And, and even that little like, improv bit at the end there, nicely done. Lau: So good, so good. Anne: That's a way to leave a nice, uh, remembrance, you know, in my brain. So love that. Lau: Anne, could I make a quick point that I meant to say before, but I didn't say before? Um, I wanted to make the point to everyone who's coming in, but also anyone who's listening in that even though this is a mock audition under educational umbrella, you are actually auditioning every single time you're in front of an agent, a producer, casting, or even coaches. And it's because we're all so connected to work all the time. So case in point, I'm already thinking of work for Manny right now. I'm already thinking of potential representation for him right now because it doesn't matter that it's a, a podcast or a class or a course or a coaching. What matters is we're actually having the real connection and the real stuff. So never like mark through like a dancer might mark -- do it full out 'cause whoever you're with, may be the next person to help you work. Anne: You've planted the seed, right? Lau: Yes. Yeah. Anne: You've planted the seed, so, excellent. Yes. Aria, so wonderful to have you here. We are ready for you. Now we, so I know last time we had thrown that wrench in the, in the loop there for you. Aria: Hey, that's okay. Anne: A completely new script. Aria: Yeah. I enjoy that. Anne: And so and so now because you, you know, were really a cold read there -- Aria: Yeah. Anne: Let's give us the most to spec read, warm, non-announcery, not deliver -- uh, you know, nothing, nothing performy, and tell us that story. Lau, any additional direction? Lau: Um, yes. I would like you to do two things at once. I'd like you to care immensely about what you're talking about. And I also want you to not give a shit about it at all. . There you go. Aria: . Oh, you sort of a birch tree. Anne: That's exactly what I was looking for too, Lau, perfect. Aria: I love that. I love that. That's like my whole thing, right? I care so deeply, but I also don't care at all. Okay. Our colors. See, they have a way of finding us wherever they are. And with an Expedia membership, you can save up to 30% adding a hotel or flight, so we can find our colors in even more places knowing we got a great deal. Expedia, made to travel. Anne: Bravo. Nicely done. Uh, way to take direction. I heard both care and not care in there at the same time. Aria: I'm good at that. Anne: Really nicely done now. Aria: Thank you. Anne: . That was the, Okay, so now that you can care and not care, uh, let's just give us uh, something completely different. A wild take from you. One more. Yeah, I got you. A wild take from you. Aria: Okay. Lau: I loved it. And also one more thing, be very careful of, I know you're not in a soundproof space right now. Be very careful of excess noise 'cause you actually clapped at the end. You did something to make noise. So just be careful of, you know, hitting something or any excess noise. Aria: Be careful of using your body, hitting something, excess noise. Got you. Echo. Our colors. They have a way of finding us wherever we are. And with the Expedia membership, you can save up to 30% adding a hotel and a flight, and even more places, you know, knowing you got a great deal. Expedia, ah, made to travel. Anne: Perfect. Let's hear that again. You missed a line. Aria: Yeah. Okay. Okay. So let's hear that again. Aria: Our colors, they have a way of finding us wherever they are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places knowing that we have a great deal. Expedia, made to travel. Anne: Thank you. Lau? Lau: Yeah. I wanna make a comment about this. And again, it's like that oxymoron kind of thing. On one hand I love that choice and I loved how you, how quickly you did it. You didn't care. You just, you just, it was that improv in you. You just did it. You went 100% and I loved that. And actually you had a sort of European amorphous kind of non-real, real thing going on, which I like. Aria: Yeah. Lau: But just from an educational perspective for everyone, you wouldn't be able to do it for the most part, right? Because we are so much about particular appropriation that that authentic sound would be from somewhere and we would have to do the casting. Aria: And that's so funny that you say that 'cause I was actually originally gonna do like a Valley girl. 'Cause I was like, I feel like that would be a little bit more appropriate, at least for my age group than. Lau: No, but I think your choice was really right on in terms of the actor spirit. Anne: I think so too, in terms of making it more international. Lau: It was cool. Anne: And especially for the subject, but you're absolutely right, Lau. That's one thing that I was going to say, that maybe, you know unless you knew specifically that there was something in the specs that they were looking, and that it wasn't critical that it was, you know, from a, you know, a native speaker. Um, but I like the actor party knew that that gave that the shot for sure. Aria: Yeah. 'Cause you guys are so right, like, especially these days, like they want the authentic thing. Like I've -- even in acting, they're like, if you aren't this specific thing, I'm sorry, you can't play the role. And I'm like, it's okay, it's okay. Anne: Yeah. Yeah. Lau: So that, so I loved it, but I wouldn't be able to cast it. Right. Just like, you know. Aria: I just got that noted. Yeah. I appreciate it. All right. Awesome, guys, thank you. Lau: Thank you. Anne: Thank you. All right. That was fun. Yeah, absolutely. Um, Josh. Hi Josh. Josh: Hi. How's it going? Anne: Fantastic. Thank you. Josh: Cool. Anne: Um, Lau, any, uh, direction that you wanna give before he reads? Lau: Yeah, sure. Sure. Josh, I love what you're doing. Just give me a little bit more professor that is mixed with surfboard. So let's say he's like a, a UC, you know, LA professor that goes surfing during his lunch break. Josh: Sure. Dig it. Okay. Cool. All right. Uh, Josh Wells. Lau: I think you're a little low too. Is that me? Josh: Am I little low? Lau: I feel like your volume -- Josh: Well, I'm, I'm away from the mic, but how about here? Is this better? Lau: That's better. Josh: Okay, cool. Cool. All right. Excellent. Uh, Josh Wells, non-union. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Lau: So I, I I mean, I felt like you're moving there, you're not there yet. You're sort of holding on. There's a held feeling to it. Like, I would want you to let it go. Let it go. Let it move forward. Ride the wave. Ride the wave. And be careful of the pausing too much. It has an unnatural feel to it. Josh: Dig it. Lau: So, you know what I'm saying? Anne: Yeah. I was gonna say, I, I missed the surfer, kind of channeling of the surfer. I wanted to, I felt like I needed a little more, more relaxed. Um, and then also I, I, I just, I have a personal issue with the word a because in a conversation it's usually you're adding a hotel and not A hotel. But that's, you know, that's just my ears here. Josh: Um, I've got the note before, I'll -- Anne: Yeah. So yeah, if you can give me a little more of the relaxed, you know, kind of like mm, you know, the half smile. Um, I'd like to hear that again. Josh: Okay. You got it. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Thank you. I liked your ending. I like the different end on the tag there. Josh: Thank you. I appreciate it. Lau: Thanks Josh. You have a great cat that ate the canary sound. You had that really sort of wise cracking wise guy sound, which I really like a lot. I'd wanna play with that even more. Anne: Yeah. Lau: Yeah. Anne: And I would say, I would say for the, I still, you know, I'm in California, so it's the surfer, you know, I guess it's that me, I felt like you were almost leaning towards a little more like, uh, you know, Midwest sort of, Sam Elliott kind of relaxed. So work on the surfer. I think you've got it in you, for sure. Josh: Okay. Thank you. Appreciate that note. Anne: Yeah. Nice. I, I really like your tone. Thank you. Josh: Awesome. Thank you so much. Appreciate it. Anne: Okay. Kelly White. Kelly: Hello, hello. Anne: Hi, Kelly. Lau: Hey Kelly. Kelly: Hey, how are you? Anne: Nice to see you back. Kelly: Thank you. Thank you for the opportunity. Appreciate it. Anne: Awesome. So, uh, Lau, do you have any, any specific direction you'd like? Lau: Yeah, so Kelly, keep in mind that we're going for a slightly younger demographic. So as we love the richness and texture and heaviness of your sound, we really feel like you might be able to go in that direction of the 30s to even early 40s sound of like something that is the fast moving person, multitasking person, young, professional person raising young children. I know you know nothing about that. I'm joking 'cause I know Kelly well. Kelly has small, young children, so target that on a busy day. Kelly: Okay. Anne: But remember that your colors, I, I wanna feel the, I wanna feel the colors, uh, being, bringing you home. Kelly: Okay. Our colors, they have a way of binding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places knowing we got a great deal. Expedia, made to travel. Lau: Can I ask a question? If this is a busy mom, a young busy mom, what does colors mean to you? To her? What does that actually mean literally? Kelly: Um, just different aspects of probably her life. Just different things that she's doing, different things she has going on. Lau: Yeah. And the idea that she also wants to escape from it. Kelly: Gotcha. Anne: And find. Lau: And the colors of the ocean. The colors of the mountains, the greenery, the islands, the -- Anne: And find herself in more places than just her home. Kelly: Got it. That's right. Lau: Explore her, her inner world. Right? Her fantasy. Welcome to Fantasy Is -- give me more Fantasy Island, I think. Kelly: Got it. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places knowing we got a great deal. Expedia, made to travel. Anne: Nice. I'd like to have -- I really like the way you slowed that down and, and emphasize the colors and you brought that home. Um, and I think knowing we've got a great -- knowing we got a great deal. I'd like to hear just that last part again so we can go find our colors in even more places knowing we got a great deal. That's like your, that's like your mom, like that's your mom's secret. Like you just got a deal, you just had a coupon, and you know what, you're excited about it. And so you're sharing that with us. Okay? And, uh, let's just, just hear that one more, one more time please. Kelly: Okay. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Nice. Can I ask for one more? Can I ask for an alternate on just, just the, so we can find our colors in even more places knowing we got a great deal -- can I get an ABC read of that? That would be three different ways. Kelly: Okay. So we can go find our colors in even more places knowing we got a great deal. So we can go find our colors in even more places knowing we got a great deal. So we can go find our colors in even more places, knowing we got a great deal. Anne: Thank you, Kelly. Kelly: You're welcome. Thank you so much. Anne: Nicely done. Kelly: Thank you. Lau: Thank you hun. Appreciate it. Kelly: All right. Lau: All right. That's everyone. Yeah? Anne: That is everyone. Wow. You guys all did an amazing job. This is gonna be tough. Lau: Actually, I think it's gonna be easier than we think only because we kind of get and know what that client wants. And that's gonna help us deduce down who we need to be picking along who we want to be picking. So what, what, what are your top thoughts on top, top people? Who are your top, top two? Anne: Uh, my top people I am going to say, uh, is going to be Manny, Aria and Kelly . Lau: Okay. And my top people are Manny and Nicole. Okay. So we've got Manny in common there, which is a strong choice. And, and what's even stronger about Manny is, and it's genderless. Like they don't care what gender, that's fine. But they want diversity talent. And Manny is, I believe, correct me if I'm wrong, Manny, I believe Latina and is bilingual and so can offer a Spanish read of this. So there's a, there's a super compelling reason why he may book this. Anne: And, and, and let's also talk about, you know, as we, as we mentioned before with our feedback, the fact that he was able to, uh, you know, take good direction, that's so, so very important, right, change up his read, which he did, uh, when asked. Also when leaving, when we asked him for the comedic read and I said, nice job, even though there's no comedic in there, he was actually able to leave us without sounding like too, like, you know, trying too desperate or trying to impress us. He did a line that was comedic that impressed me. And so I really liked the nuance of that and for me, that stood out and made him very memorable. Lau: Yeah. I mean, when he did that last mom thing, and I was like, wow, this guy is like really ready. He is ready Freddy. He is, There's no fooling around with Manny. Like, he's a super pro. And again, I'm saying this like, I don't know Manny at all. He was referred over to me last night for, uh, a VO Spanish audition that we got in from Miami. Unfortunately, he did not make that call because it was a time sensitive. So I said, and this happens all the time, I said, hey, I would love for you to come on our podcast. We're doing mock auditions today. He came on today in good spirit that he missed the actual audition, but not, not any fault of his. He just didn't, you know, he came in late and then came in today, and now I'm thinking, how can I work with Manny? Anne: Sure, sure. Absolutely. Lau: See, that's the way life is. So, Okay. So he's my top choice then. Anne: Yeah. He's my top choice too. And, and I'm gonna say, you know, my other picks, you know, again, I had for demographic, uh, you know, Aria, I love the voice, I love the demographic. I think that she's, she's, uh, great with that. She did give a complete different read um, you know, on either one. I liked her acting instincts there. Um, and so again, that sometimes, guys, it, it, it can turn out to be like just these tiny little things that can separate, you know, who we decide and not. And Kelly I liked because we asked her to do a lot there at the end too, and she came through with her three different reads, which I liked, uh, a whole lot. Uh, in terms of demographic too, I thought that she was appropriate. Um, I wanted, I wanted a little younger sound though that. Lau: I did too. Wonderful. I felt -- that felt just a little square, a little boxy for me. Like I, it had, again, she's got a good corporate feel. She's got a good businessy feel. Um, I wanted a-- I wanted more, it was a very staccato type of reads. I wanted more flowy-ness to it. I wanted more, more hangout energy. And also Aria was terrific, no question. I felt she's got age and room to grow. I thought she was a little too young for this one somehow. Anne: Okay. No, I would totally agree with you on that. Lau: But again, we're splitting hairs, you know? We're like going, okay, we're looking at union and non-union status, we're looking at diversity, we're looking at age, we're looking at all these different factors that separate people when really all of these people could be booked on this. Anne: Yeah. And just, you know, other words, you know, like for Nicole, Nicole really has that warm read down. I'll tell you. She really does. You know, I don't wanna leave this without feedback for all of, all of you. Um, because Nicole, you have that, that warm read. And that's something I think when you've got it, you know, go for it. When there are auditions that call for that warmth, go for them, because that seems to be a signature style for you. And then I'll, I'll say a little bit about let's see, who else was it that -- Josh. Right? Lau: And can I just say about Nicole before you leave that? See, okay. Again, listeners, you don't know what's in our head and how it's shifting so fast. Nicole was actually my first pick for this. But the, but the age, the diversity, diversity factor came in and this factor and that. See, and it shifted the game. It has nothing to do with, can Nicole do this job? Is she great and right for it? Of course she is. But there were other factors. Anne: I think everyone, every one of you could have done this job, No question. Um, and now we just talk about different factors in terms of demographic. So keep that in mind, guys, when you, when you let things get you down and you think that, oh, they didn't pick me, um, it has a lot to do with things other than just your voice or your performance. And also it could be like, well, I've worked with, uh, you know, I've worked with Manny before, and I just know he's gonna come through and give us whatever we want. Or, you know, I've worked with Nicole before, and you know, or my cousin knows Nicole and, and, and really recommends her or whatever it is, guys, don't let the fact that you don't get the gig, you know, you know, gets you down because there's so many things, so many, many factors here. Um, and like I say, all five of you I think could have done this job well. And what has shifted us, I think, is again, going back to what the, what the client wants, what we think is best for the brand. And always guys, I think if you can, can look up the brand. At this point, you've had some time with the script. Um, if you don't know the brand, go look at the brand. Look them up, Google's your friend, uh, find out who they're, who are they marketing to, What does their brand look like on the web? And try to really learn as much as you can about that brand because you're speaking on behalf of the brand. Not only are you telling the story of the script, but you're also speaking on behalf of the brand. So knowing -- the more you know, right, the more you know, uh, I think the more educated you are, the better, the better you're going to be. And sometimes, you know, it just, it comes down to, you know, splitting hairs like Lau said before. Lau: Yeah. And if you, even if you go, like, I just used this example the other day. Even if you go into like an Apple store and you're looking for a new Mac, and you go on the Mac, and you sort of test it out, you're going, okay, what's the capability of all this, all these programs? What is the this, what is the that? What does it look like? Is it easy to use? Do I like this pro -- da da da? What am I willing to pay for it? It's not that the Mac itself is not something that you could buy and love and enjoy and could work well. It's just the difference between this $1000 Mac and this $2,000 Mac, and what are the differences? So don't discount yourself or devalue yourself like, they don't like me, I'm not good enough. Whatever. No, you just may not have a quality or a program, if you will, that someone else has that we need for the job. Anne: And, and as we mentioned before, you know, there's a lot of, you know, can you sound younger? Right? That kind of thing. Like people, there's no way it, you know -- I may have a younger sounding voice given my age, but there's no way I'm going to sound millennial. Um, you know what I mean? And so like sometimes it's beyond your control also. Um, if they're looking for a gravitas, if they're looking for a texture and you don't -- I have a very clear voice. Right? If they want something that has more texture in it or rasp in it, that wouldn't be me. Um, but just knowing that can help you to just continue, I think always maintaining -- you know, be the best actor you can be because the things that you can control sometimes, like your voice, like the tone and the texture, and you know, there's lots of things you can do with vocal placement, with characters, but when it comes to this type of a read, where we're looking for authenticity, you know, it's, it's, we don't need you to go into character mode necessarily. Um, but we need authenticity. And that, that is, I think the, the, the thing that you can really concentrate on and practice and get better at as an actor. I think that's so important. Lau: And know knowing that, that self knowing of, of who you are and your brand, what your best qualities are, what your niche is, what is your niche market -- that honesty, that truthfulness will only set you free over time because it will free up a lot of your time so that you're not focusing on jobs that you're simply not gonna get because they can get the authentic read when that, you may not fall into that category. Just focus in those areas that are really your strong suits. Anne: Absolutely. Well then I think we've declared our winner, Lau. Lau: Woo. Anne: So congratulations to Manny. Lau: Yay, Manny. Anne: Um, you are our, you are our voice for Expedia. So congratulations, and thanks to all of you that came in and auditioned in our first podcast. Thanks to you guys who came back for the callbacks. I hope that you've gotten some value out of these, uh, two podcasts, and, uh, we hope to keep them coming your way. I think this could wrap up our episode. Lau: I love it. I mean, I love it. I mean, look at this, in less -- in just about two hours, little over two hours, we went through all the tech glitches, all the directions, all the preliminaries of auditions, the breakdown into the short list, then all the way up to the person who's gonna book the role. Anne: And you heard our brains, you heard us thinking and speaking out loud and casting. And so hopefully you all have a better understanding of what it takes to get cast and what's behind the casting, the casting glass. And, uh, yeah, you guys were all amazing. I really, really appreciate it. So with that being said, guys, I'm gonna give a big shout-out to our sponsor, ipDTL. You too can connect and network like BOSSes. Find out more at ipDTL.com. Lau, you're amazing. BOSSes out there, you're amazing. Thank you so much. Have a -- an amazing week and we'll see you next week. Lau: Kudos to everyone. Thanks so much. Have a great weekend. Bye. Anne: Bye. Congrats. >> Join us next week for another edition of VO BOSS with your host Anne Ganguzza. And take your business to the next level. Sign up for our mailing list at voBOSS.com and receive exclusive content, industry revolutionizing tips and strategies, and new ways to rock your business like a BOSS. Redistribution with permission. Coast to coast connectivity via ipDTL.

Go To Market Grit
Founder and co-CEO Brex, Henrique Dubugras: Pivot or Else

Go To Market Grit

Play Episode Listen Later Jan 16, 2023 55:12


The best advice Brex founder and co-CEO Henrique Dubugras ever received came from Snap CEO Evan Spiegel: The best CEOs, Spiegel told him, are “extremely authentic to themselves ... If you try to emulate being Elon Musk and you're not like that, you're just gonna fail.” This wisdom has empowered Dubugras and his co-founder, Pedro Franceschi, to focus on the places where they can be most effective at Brex, and to be more authentic with their coworkers. In this episode, Henrique and Joubin discuss coaches vs. therapy, mutual crushes, “hacker famous,” big egos, why missions are overrated, dropping out of college, CEO's identities, the “Silicon Valley mold,” trojan-horsing Max Levchin, pivoting after two years, going to the ground, compensation and hiring myths, core customers, fixing expense report policies, and joining the Expedia board.In this episode, we cover: Growing up in Brazil and Henrique's relationship with his mom (01:07) The first company he sold, Pagar.me, and his co-founder Pedro Franceschi (07:11) Becoming “successful” and why it's fine to have a “f**ked up motivation” (10:35) ADHD, dueling superpowers, and focusing on the right things (15:56) Being an authentic CEO and not reading books (19:51) The radical changes Brex has experienced in the past three years (24:40) Brex's new spend management product and landing initial customers (30:30) The messages sent by how Brex structures its employee compensation (34:07) How Henrique and Pedro recruited top talent when they were just getting started (38:57) Pivoting a $12 billion company: “We can't do all these things” (43:33) The challenges of becoming more of an enterprise company than a Fintech one (50:34) Links: Connect with Henrique Twitter LinkedIn Connect with Joubin Twitter LinkedIn Email: grit@kleinerperkins.com  Learn more about Kleiner Perkins

VO BOSS Podcast
Live Auditions

VO BOSS Podcast

Play Episode Listen Later Jan 10, 2023 48:08


Get in the hot seat! Anne & Lau put on their casting director hats as they host live auditions with members of the BOSS community. There is something magical about a live audition…especially when the casting directors switch up the script at the last minute. These auditionees were on their toes, reading cold & nailing it. Anne & Lau share their favorite tips for before the audition & reflect on all that went right (and wrong). Stay tuned to hear who got a callback + will be featured in next week's episode. Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Woohoo!. Hey everyone. Welcome to the Vo BOSS podcast and the Business Superpower series. I'm your host, Anne Ganguzza, along with my very special guest co-host Lau Lapides. Woohoo. Lau: Hey everyone. Anne: Hey Lau. Lau: Happy Saturday. Anne: Lau, we have a extra special podcast edition today. We are doing live auditions for the very first time, and I am so excited. Lau: I love it. I love it. It's my specialty. I can't wait, Anne, can't wait. Anne: And we are going to be having people come on doing live auditions as well as people in the audience and will be joining us later on for a Q and A. So I am so very excited. Now, live auditions. Remember back when before the pandemic, when we would go into studios and audition for direct -- casting directors? Ugh. Lau: And that required us to actually see other human beings and talk to them and maybe even shake their hand? Anne: I know. And you know what? And you know what? One of the most important things about that is, is that we would not see the script until we walked into that studio. And there was always the possibility when we actually got into the room, they would change the script on us. Lau: Yes. Anne: So guess what, Lau? Lau: What, Anne? Anne: The client has changed the script. Lau: Ooh. Anne: So for our auditioners out there, and everybody in the audience, I'm sorry, but we had to throw the wrench into the, the loop of things. And we now have a different script that we will be sending to you to live audition with. So I know that Carol is out there waiting to send that new script out with new specs, and we will continue on with the auditions. And I have to say, I just love, I love the Internet and I love technology because it allows us to really do something really cool like this. Lau: Yeah. It's totally amazing. Completely amazing. And you know, just a moment on that real cold impromptu, last minute script, because I know so many voice actors are like, what do you mean? What do you mean? What do you mean? Meanwhile, you have to calm down and take a breath because so many of us are either on a pay-to-play site, or we're on hold with our agent, or we're working with casting on a project, and it's happening fast. It's coming and going really fast, and you guys are really getting used to turning things around fast. So the idea of a cold script should not put you out at all. It should be kind of like a fun challenge for you and really in your wheelhouse as a pro VO of something that really you need to be able to do. Anne: Yeah. And I can't tell you the countless number of times I've been on a live session where, you know, in the moment they're changing the script. And so you really have to be able to have those muscles to be able to quickly adapt and give the client what they're looking for. So I will say that this was a, a kind of a, a completely different script , but you know, remember we are here for educational purposes, and we hope all of you are going to really enjoy and reap the benefits of this exercise that we're going to be doing. I will go through the specs. Because this is for educational purposes, the specs for this script, uh, are open to all genders and ethnicities. And I will read the specs out loud here. Our FVO is a great actor, there we go, who can effortlessly imbue meaning and nuance into the story. They have lived a rich full life, having seen the world with all its wonders and is able to speak about their experiences with confidence and authority while their delivery has a poetic cadence . And by the way, you guys are all getting this. Um, this is done subtly and with a light touch. They never come across as dramatic, performative or as if they are laying on the gravitas. They are natural and have an air of lightness to the read that balances out their connection to the emotion perfectly. And as always, nothing smooth, nothing polished or announcery at all. . So we've got, that's a big paragraph of specs, Lau. What do you, what's your thought about specifications and when talent, you know, read the specs? Are they, you know, are they trying to match those specs exactly? Or what's important, uh, when it comes time to actually doing this audition? Lau: Great question. And I'll tell you, there's a lot of theories and philosophies about your descriptions, your breakdowns, and how to handle them. One of my favorites as a coach that I use all the time is to ask the talent to not read the specs up front. Now, this -- I'm not talking about today, because today's session is a live session, and so time is of the essence. But if you were at home and you had a day or two days to turn around an audition, it's a really interesting and telling exercise to not read the specs at all and give your takes and give a whole bunch of takes. And then go back and read the specs and see what did I bring from my point of view, from my interpretation and what kind of matches what the vision of the producer is? Am I in that realm? Am I not in that realm? Anne: Excellent points. Yeah. Let's have Michelle come on in. Hey, Michelle. Lau: Hey Michelle. Michelle: Hi. Can you guys hear me okay? Anne: We can, we can. Thank you for being the first one. I'm excited. Michelle: Oh my goodness. Okay. I just I'm excited to be here as well. Anne: Okay. So would you like a second, because you just got it? I mean, Lau and I can just discuss one other thing quickly about once you're in front of the mic and you're doing a live cold read, Lau, what is your best advice? Oh, for talent? Lau: Oh, wow. That's, that's a great question. First of all, have fun. Enjoy it. You're gonna get very few of those, right, Michelle? I mean, it's just like an exciting, energized, kind of dopamine experience. And for those of us who live on high octane junkies, we love that stuff. It's real time interaction, which I love. And so I would say make sure you're breathing. Make sure you're nice and warmed up, and you take breaks when you need to take breaks. Well, you'd be given a break after you read -- and make specific clear, active acting choices, Michelle, like, don't, don't, uh, generalize it. Don't just fly through it for the sake of time. Really make specific choices that you can change. And you should always have a good two to three really unique interpretations that you could do if they said, yeah, that's good, but can you change it out? You can change it out. Michelle: Got it. Thank you. Lau: Awesome. Anne: So when you're ready, feel free to slate and audition please. Michelle: Michelle Dillard. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Thank you very much. Michelle: Thank you. Anne: Okay. Onto our next auditioner. Uh, on my list. I have Ryan, I hope it's Geiser. Lau: Hello. Anne: Hello, Ryan. Ryan: Oh, cool. I'm in. Lau: Hey Ryan. Ryan: Hi. Lau: Welcome. Ryan: Thank you. Uh, so I'm Ryan Geiser, non-union, MCVO. Um, our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Thank you. I was, uh, taking notes, just so you know that if I'm not responding right away, I'm taking notes. So thank you very much. Our next contestant , our next auditioner, I have, uh, Rosie, uh, Roberson? Lau: Yes. Anne: All right. Rosie. Rosie: Hello, everyone. Anne: Hello, Rosie. Nice to see you. Rosie: Well, I'm glad I got in . It's a little tricky there. Just let me know when to start. Anne: Okay. Well, we're ready. Rosie: Our colors, they have a way of finding us wherever we are. And with Expedia membership, you, you can save up at 30% when adding a hotel to a flight. So we can go find our colors and even more places knowing we got a great deal. Expedia, made to travel. Anne: Awesome. Thank you very much. Okay. Our next, I have Manny Cabo. Manny: Hey ladies, how are you? Anne: Welcome. Manny: Welcome. Anne: Thanks for, thanks for joining us. Manny: Oh, thanks for having me. This was a last minute thing. I was, I just got off Covid for like two weeks, so believe me, this is a breath of fresh air. Anne: Oh, lovely. Well, I'm glad you're feeling better. Manny: Yeah, me too. Anne: All right, well, we are ready when you are. Manny: All right, let's do this. Here we go. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors and even more places knowing we got a great deal. Expedia, made to travel. Anne: Thank you so much, Manny. Awesome. Next on my list, I have, uh, Josh Wells. Josh. Josh: Hi. How's it going, Anne? Nice to meet you. Hi Lau. Anne: Hi. Nice to meet you too. Welcome. Thanks for joining us. Josh: Yeah. Super excited. Anne: We are ready when -- we are ready when you are. Josh: Heck yeah. Cool. All right. Josh Wells, non-union, Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Thank you. Thank you very much. All right. Um, up next, we should have Kelly White. Kelly White. You are next for the live auditions on VO BOSS. Kelly: Hello. Anne: Hi, Kelly. Kelly: Hi there. Nice to meet you Anne. Hi, Lau. Anne: Yes. Wonderful to see you. Kelly: Thank you. Anne: All right, well, we are ready when you are. Kelly: Okay. Kelly White. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Fantastic. All right. Who do I have next? I have Alicia Hiller. Alicia: Hello. . Anne: Hello. Welcome. Alicia: Good -- good to meet you. Hi, Lau. Anne: Yes. Thanks for joining us today. All right, we're ready when you are. Alicia: Alicia Hiller. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. Anne: Fantastic. Thank you so much. Ah, Aria. Fantastic. Real cold read. All right. So we are ready when you are. Aria: Okay. Our colors, they have a way of finding us wherever they are. And with a new Expedia membership, you can save up to 30% when adding a new hotel to a flight. So we can go find our colors in even more places when we know a great deal. Expedia, made to travel. All right, cool. Thank you, guys.wor Anne: Thank you. All right. Um, and now Carole. Carole, we're ready when you are. Carole: All righty. Thank you. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors and even more places knowing we got great deal -- knowing we got a great deal. Expedia, made to travel. Anne: Thank you. Carol. Just remember a lot of times we have auditions with instructions, right? It's important to just go through those instructions too. And I know like you know, there's a lot of people who like, you know, and the forms we'll talk about, well, you know, should I get SourceConnect and then, you know, or should I wait until I get my first client? And this would be one of the reasons why , why you wanna make sure you test out all those tech things first. I am proud to be able to to give you this technical -- these technical issues to help you to learn because you know, it's all our mission, right, Lau -- our mission is to educate. Lau: Absolutely. Absolutely. And I'm like, you know, I'm not a negative Nelly at all. But I'm very much a realist and I say to folks, even if you've used your program, even if you've used your booth a million times, get in there early. Because anything that can go wrong probably will. And you wanna be able to have time to troubleshoot that and not miss out. So it is a good lesson. It is. Anne: Nicole. Nicole: Hi. Anne: Hi. Welcome. Nicole: Thank you. Thank you for having me. I'm excited. Anne: Yes, absolutely. Well, we are ready when you are. Nicole: Okay. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors in even more places, knowing we got a great deal. Expedia, made to travel. There you go. Anne: Thank you so much. Nicole: Thank you. Anne: I remember being in the LA area, and of course, Lau, I mean, maybe if you ever had to run into the city to do a live audition, right, traffic, traffic. And so when the audition time was slotted right, you would I -- you would pray that there was no traffic jam that would be holding you up. And if you did hit a traffic jam and you got there late, sometimes you missed the audition. Sometimes you got there way early and that therefore you had the script. So I kind of like how we're really mimicking this. You would, you know, you'd be able to practice with the script a little bit longer if they had a, if you had a line in front of you. So, you know, I feel that there's all these -- this tech issues are kind of mimicking the traffic that we would hit when we would be, you know, in the car on the way to the studio. And thankfully now, we can, you know? Lau: The, the one, the one element of this that I think is really different and unique to the circumstance, that is sometimes we can't help tech glitches when they happen, and sometimes we can. And so just kind of knowing the difference. Like I'll give you an example. For instance, if someone knows that they have to be on a laptop and have to go through Chrome in order to do the audition, it's really on that person to go on a laptop and go through Chrome. That's something that could be avoided, but all of a sudden my transmission is bad because the hurricane, all of a sudden, you know, my lights go out. You know, that's something I can't help. So I think being able to determine what I sort of have control over and I sort of don't have control over -- and then the other thing too, and this is just me, you and I are exactly alike in this way, Anne, I will leave four hours early to get to an appointment, knowing that if I'm three hours early, I can do my work, I can have coffee, I can shop, I can do whatever. I don't wanna do the last minute thing ever. Like that really stresses me out. And so just for everyone coming in, like leave yourself plenty of time. Anne: Oh, fantastic. Stephanie. Stephanie: Hi. Anne: Welcome. Stephanie: Thank you. Shall I? Anne: Thanks for being here. Yes, we are ready when you are. Stephanie: Okay. Our colors, they have a way of finding us wherever we are. And with an Expedia membership, you can save up to 30% when adding a hotel to a flight. So we can go find our colors even in more places, knowing we got a deal. Expedia, made to travel. Anne: Thank you so much. So Lau, I have my notes ready and you have your notes ready. Let's talk. Lau: I do. And I am wondering whether it's now or maybe later, if we could also go over some of our top kind of rules of the road in this kind of an audition. We talked a little bit about it throughout, but like, what are our top, you know, 5, 6, 7, 8 things that we wanna see people be prepared to do or not do that happened today? Like, because here's the thing, from the talent's point of view, they see nothing. Like they know nothing and see nothing. You, I ,and Sean we're doing this whole massive thing -- and Carol -- this whole massive thing to make this session run. Anne: Right, behind the scenes. Lau: I would love to share a little bit of that so that again, we can go back to what is in my power to change and control and prepare for and what is really not. Anne: Fantastic. Lau: Are you okay with that? If we like just throw a few rules of the road in? Anne: Yeah, absolutely. So let's go ahead and start, Lau. Lau: Okay. I'm gonna start. So one of the things that is -- and again, I'm sharing this educationally, I don't want anyone to feel like we're chiding you or, or, or, you know, cussing you out or anything. It's not about that. This is about education. So that when you're on the real deal in the real scene, a lot of this will sort of dissipate, and you'll be able to work streamlined like a pro. So this entire time, and you'll see my head was down a lot when you see the video of this -- why? Not because I was falling asleep, because I was constantly texting, constantly emailing and helping people troubleshoot all along the way. Now I'm not the tech person to help you troubleshoot. I was expediting those emails and texts over to Anne, over to Sean, over to Carol where they needed to go. In the real world, you won't be able to do that. This is not the real world. This is our educational fun forum. But in the real world, there will be no one to text, no one to email, and no one to help you tech troubleshoot. So, simple things to avoid, I really want y'all to avoid is knowing the device you have to be on, knowing the, uh, uh, application or the program you need to be on, testing it through, preferably the day before rather than the day of. And also being in a solid space where you've got some audio integrity. You're not in the middle of a huge room or in a car or in a big living room to get the best quality that you can get. So those are all, in my mind, things you can somewhat control so that you can get to the next step, which is your talent, your work, your audition. Many of you couldn't get to it fully, 'cause I know most of you. You just couldn't get to it fully because you were so concerned about the tech, about all the tech stuff that was going on. Anne: And, and also, I do wanna say that those instructions were sent out a couple of days in advance, even though our, we changed the script on you. The instructions were sent out. And, and look, most people, if it's going to be a technical, you know, if it's going to be something technical like this where you're joining, uh, remotely via, you know, SourceConnect, ipDTL or some other form like Riverside, it is definitely advantageous to, uh, to test that technology out. You know, it's always wonderful to have a group of, you know, of, of colleagues that you can work with at any given time and say, hey, look, can you help me test? I mean, there's a lot of you know, forums and groups out there that say, hey, I need to do a SourceConnect test right now. Can you help me somebody test with me? So make sure that if this is something that you need to, to do, to do it in advance. And especially if, you know, a lot of times we're asked to record as well, and this could just be something maybe we're recording in, you know, through, uh, SourceConnect Now, or we're recording locally or whatever it is, Make sure that you hit that button and test it in advance. And so not having the technology throw your performance, which I'm sure it probably did for some of us a little bit, and I feel like, I feel like I might have heard that in some of your reads. Um, and as well as, you know, everything that you can possibly do to make that session go smooth. And also, you know, trying not to let that show when you get in the room to actually do the audition. Right? It's in and out and no excess. Nothing necessarily in terms of like, not too much small chat because -- Lau: Anne, you took it outta my head. You took it right outta my mouth. That was my next point, was like, there used to be an ad campaign many years ago for a deodorant, never let 'em see you sweat. That's where like, we're an actor. We're an actor, we're an actor. And what do actors do? They have to act. And that doesn't mean in the role all the time, that means as a business person, like you have to make your client feel like everything's okay. Anne: Oh yeah, absolutely. Lau: Don't worry about it. The sky isn't falling, even though it may not be okay. And you may not be able to audition and they may be disappointed. Don't let them feel like you are disappointed, you're upset, you're worried, you're scared, because that, that mirrors onto them. And then that, that becomes a, like a, you know, a, a slippery slope as they say. Anne: Yeah, absolutely. Lau: You know? Anne: Absolutely. Lau: But then being said, Anne, I do wanna congratulate everyone for the ones that -- actually most people were able to get in and show up and do -- almost all. And I just wanna give you a huge round of applause in kudos for doing that, despite your issues and your tech glitches and your confusion and your craziness. Look, you did it. You showed up. You went through it. That's the pro that we wanna build onto. Anne: Yeah. And I, and I wanna say thank you, really. I mean, this is, this was the first time that we've done this. And I think that it's, I like to believe that it's educationally valuable to, you know, the community. And I thank you for being a part of that, uh, from the bottom of my heart, really. Um, I'm really proud of all of you. Number one, it's a Saturday. So thank you for coming out and doing that and then dealing with tech frustrations. And so let's talk a little bit, Lau, about selections. Do you, do you -- Lau: Let's. Do you want to create our shortlists? Anne: I think we should create our shortlists. So first of all, I'm gonna say uh, you know, for, for a lot of the people, I feel that because it was a cold read, there were a lot of reads that sounded a little bit cold read. Um. And so if you had time, right, if you were not the first person, literally, or even if you were the first person, like the, I think my suggestion would be out of the mouth immediately once you get that script. Um, you know what I mean? Get that, get those words out of your mouth because that becomes muscle memory. That's gonna help you make it not sound like a cold read. It's gonna help you get the context of the script quickly. And remember, we are storytellers. We need to tell the story. Even though this was a short script, there was a definite story there. And I needed to feel, above the words coming out correctly, I needed to feel the warmth, the emotion, the point of view. Lau: Mm. I love all that. And as an actor, I mean, I think, you know, we have to choose very specific, very quick actor choices. We don't know if they're gonna work. We don't know how they're gonna land, but we have to be connected to something that's real. We have to know who am I speaking to and what am I connecting to. I like to use props. I mean, I'm a big prop -- like even if I'm, you know, if I'm doing a, a makeup ad, I might have my lipstick ready to go. You may never see it, right, 'cause I'm a voiceover. So you may never see it, but I feel it. I smell it. It's in my hand. There's something, you know, visceral about stuff that is real, that I can hold, I can use, I can feel. I like that. And engaging the body as well. So whether I'm sitting, I'm standing, whatever I'm doing is like, how does this translate within my body? Where's the energy coming from? You know, some of you came in with really warm, rich, textured sound, and that felt right to me. It felt like a way to go. It felt like a path. And as I watched you, I could sort of see where that vibration was coming from. I could sort of see where that was coming from today. So I think not disconnecting your head and your voice from the rest of your body and your spirit is super important. Anne: Now I'm also gonna point out that, you know, part of the specs and, and I think part of what I think innately most people are looking for in this style of, of script is something, you know, uh, not, uh, nothing smooth, polished, or announcery at all. Okay? So that's hard when you're doing a cold read. So the sooner I said, the sooner you can get that script outta your mouth -- and by the way, if you weren't one of the first few that came on board, you know, maybe that's something you were doing in the background right? Until we called you, because we definitely had enough time now through this whole process where people towards the end had a good, ample amount of time to kind of get a feel for that script, you know, and, and really, and do and, and just really feel the copy, understand the copy, know what story you're telling. Natural, and again, I'm looking at some of the specs that we were looking for, you know, natural, not performative, not laying on the gravitas, um, an air of lightness to the reed, which I liked. Um, there was some really nice light reads in there that I liked. Um, what else can I say about, you know -- and I think following the specs is one thing, but then adding something different, right? In addition to making it that non-announcery, telling the story, there, there, I think trying to incorporate something that's a little bit different, a little bit unique, uh, something that you think no other talent is going to give, right? That might surprise us. So I had a couple of, you know, as I was typing madly my notes, a couple of melodies that I heard in there that were really nice, There was like a, a, a lilt on one of the words or maybe a little point of view that was different than I was anticipating, which made me stand up and take notice. And guess what I did, Lau? I actually starred those, uh, those reads. And those are the people that I am, I have on my list to call back. So. Lau: They got Anne's gold star. That means something. Anne: They got my stars. Lau: That means something, right? I love that. That's great. I love that. Oh, there's a point I was just gonna make and I forgot what I was gonna say, but, but I'm hearing you on what you're saying, Anne, because I think that the, that that disappointment, if you will that word disappointment of, I'm ready, I'm prepared, I'm doing this -- wait a second, I'm not doing that. I'm doing something else. Whatever that is, that disappointment, that surprise, that let down that, that confusion, like, it's really important to feel that and be in that space. Certainly as casting as you are, as agent as I am, we're constantly dealing with that. Just when I think it's one thing and I know it, it turns into something else and I don't know it. And typically it's because of priority. So if someone switches a script or someone switches an audition, it's typically, typically because another audition came in that's much more time sensitive. So we have to, I might love say Manny or Kelly or Stephanie, but I also kind of love them for this new one that came in. So I want them to put that on hold just for a second and take this script and do it. So being able to improvise, impromptu, shift fast, interpret fast, I think is really important. Anne: Yeah. And, and before we actually I think reveal, because you and I, I mean, I have my list and you have your list, so we need to agree upon five people that we're gonna be calling back. Uh, I, I really just wanna say that, that it's something, that's something different, right? Uh, the more that you can practice reading your scripts, I mean, I can't say enough how, how important it is to just find different scripts, read, practice all the time, audition -- it, it just helps you to be stronger. And get feedback from, you know, from coaches and, and people that you trust that have been in the industry, that can really help you to, to, you know, uh, perform better and make those bold moves, and workout groups I think are so important. Um, like I have my VO Peeps group and every month, you know, we are working out, and, and, and I know that Lau, you have the same thing. Uh, those are so important to help you get that practice under your belt so that you can -- you need to experience all the different styles, all the different reads in order to make mistakes and grow from them. Lau: Absolutely. Anne: Think it's all about growth, all about growth as an actor. And, and if you're not doing something every day that is voiceover, that is, uh, you know, looking at different scripts, scenarios, practicing, working, uh, I, I think you're, you're missing the boat on growing as an actor. Lau: Right, right. And I think it's also the how we deal with stress. How do we balance, how do we manage time? How do we manage our crazy lives when this stuff comes in? Because you -- you know, I always say be careful what you wish for. You might get it . And when it comes in, it always comes in at the most in inopportune times. It always comes in at the time when you're the busiest, and you're working, and you have events, and you have kids. It always does 100% of the time. So you kind of always have to set your life up that I can go in the space, I can do this quickly, I can make it happen even though I've got a whole bunch of layers going on around me. They don't need to know about it. As we always say, uh, leave your trash at the door. You can come get it on your way out. Don't bring it into the studio. Um, and, and being able to really practice that, really practice that skill along with your actual delivery skill. 'Cause it's a whole other skill, that's an executive functioning skill. That's like, how do I manage 25 things at once and how do I make those 25 things all feel important and all feel like I'm not getting crazy? Like, that's, that's a functioning skill that we have to practice and we have to really work on every day along with the actual acting skills. Anne: Yeah. Right. Lau: That is, we work -- Anne: On, Oh, I'm sorry. I, I was just, I was thinking, I was thinking, uh, while you were talking. Now as we reveal -- Lau, I'm gonna have you read, you know, maybe a list or a couple of people that you, that you kind of have selected and we'll see if we agree. Lau: Yeah. Actually, can I ask you, Anne, just to crosscheck, how many out of our list do we have that actually auditioned? Or maybe I should say how many did not audition? 'Cause it seemed like most auditioned. Anne: Three, uh, three did not. Um. Lau: Okay, great. Yeah. So we had 12 -- Anne: Well, actually, actually two out of the list did not, and then you added, uh, Brit, so. Lau: Okay. So we actually had 12 or 13? Anne: Yep. We actually had 12. Lau: Fantastic turnout. Anne: Out of the original list we had 13. Yeah. Lau: Don't you think that's -- Anne: That's fantastic. Lau: That's a fantastic turnout because we always have, in any audition, a percentage of people who do not audition. There are no shows where they just don't audition for many reasons. So that's actually very high, that level of -- Anne: And they didn't even know their script. Well, they -- Lau: And they didn't know anything and they still showed up. Anne: Yeah. That's good. So. Lau: But see, I think that's a testament. I wanna, I wanna make mention, I think it's a testament to Anne, to myself, and to the nature of this whole group, this whole community of how much we trust each other, we care for each other. And you're just getting to know Anne, many of you, and, and she's part of our community now. And like, like-minded people hold each other up, motivate each other, inspire each other, and through the difficult moments, get each other through it. And that's exactly what happened today. Exactly. And so I just wanna call attention to that from a, a, a social and, and professional friend network, but also a community, sort of inspirational, motivational, holding each other through this. You guys did that, even though you may not have talked to each other. You may not have met with each other. You did that in the space, you did that in the online space. And that's -- Anne: And in the chat. Lau: -- so important to do. Absolutely. The chat. That was great. Okay. So how many, Anne, you think are we gonna shortlist here? Would you say six? Anne: I've, I've got five marked. Lau: Okay. Anne: I've got five marked. Lau: Okay. Anne: Um, so that I'd like to hear, and I, and I just wanna say one other word. Not only was it how I wanted to hear that script in terms of the specs, because consider I am the client or I'm, I'm with the client or I'm representing the client, how I wanted it to be that non-announcery warm feeling with all the, with all the feels, uh, in that description. It's also water. I feel like the voice also, if it hadthe sound that I was looking for. And so there are some that I feel out of the five, I feel some did one better than you know, the other. Um, but they all had something that made me put them on the short list. Lau: So, Okay. So, uh, uh, first of all, everyone had something that I could potentially work with. I would just wanna say that I'm not just saying that to butter people up. I'm saying everyone has a unique quality that I could really direct and work with, but based on what we were looking for and what our vision is, here's some of my top peeps. Okay? I'm just looking my list. Okay. So Manny is one of my tops. Okay? Anne: Agreed. Lau: And I have Kelly, who's one of my tops. Anne: Okay. Lau: And I have Nicole. Anne: Yes. Lau: And I have Aria, and I have, uh, Josh. I wasn't sure how many we're looking for. So -- Anne: Five. Lau: So that's, that's five. I have more. But we'll stop at that. We, we'll stop at that. Anne: Okay. So I have -- I agreed with you on Nicole, Manny, uh, Josh, and then I also had, uh, marked Alicia and uh, Carole. Lau: Good. Three outta five ain't bad. . Anne: Yeah. So, uh, we definitely have the three. Now let's just discuss. Let's just discuss because I think, uh, for me, Nicole had a nice hush that says some of the, the notes that I wrote about Nicole that I really liked. And, and Nicole was also second, so she didn't have a ton of time to prepare. Um, and she came through even with that. Now -- Lau: And you know what I loved about Nicole is when she delivers, there is something that is transfor -- transports me when she speaks that I'm in a different world. I'm in a different mode, I'm in a different world. There's something a little bit magical about her sound that I caught right away. And about her essence, because we were meeting her and seeing her on camera, there's very calm, sort of meditative, logical head on the ground feel to her. And I, that all kind of went together as this really lovely package of someone who I felt really safe with, I felt really good with. Anne: Awesome. Uh, uh, Manny, like from the first few words, I kind of had him marked already. He started off, he started off with a real warm, nice, friendly, uh, not announcery style. And that's what I really, you know, I immediately wrote, you know, stars there. Lau: Yeah, he's super pro. He has a pro sound. There is a polish there without sounding overly announcery. Um, there's a clarity there, and there's also this kind of like sexiness to it that I didn't expect, uh, because I wasn't looking for that. So there was this, uh, appeal to it that, that I really liked. It was almost essential appeal without asking for that, which I liked. Um. Anne: Uh, fantastic. Lau: And he seemed very sure of himself. 'Cause I had not met Manny at all. Anne: Very confident. Lau: He was brought over by a dear friend. And we literally met today when he came in, and I just, I just loved his presence. I just loved his confidence, and I just loved his kind of chill, laidback, but professional guy persona. He had a persona that was very strong that I heard his sound. Anne: Yeah, I agree. I completely agree. Um, Josh, now I have Josh. Um, there was a word of course I was typing so furiously that I couldn't type the word correctly, but he had a word in there that caught my attention, and it was the timbre and the lilt of the word. So as I was mentioning before, sometimes it's just something a little bit different that captures your attention. Um, and so that's one of the reasons why I marked him. Uh, and then, so there's where our three agree upon, and so now we just have to talk a little bit about our ex, our next two. Lau: And I wanted to make mention about Josh too Because Josh, and I don't know, I don't know if this is age related or, or what, but there's, he's right in the middle. There's an interesting gray zone that he's in between that cool -- Anne: Yes, I agree. Lau: -- surfer dude, laidback guy. And someone who's a little bit more professional and on it, someone who's a little bit more with it, the guy in the know. So he has that standup comedy, funny, fun appeal to him, but he has the serious enough that he can land it and have some ethos there. Anne: Agreed. Agreed. Lau: That's why I love Josh. Okay. Um, okay. The two outside of that, yours was Carol and Alicia. Anne: Carol and Alicia. Yes. Lau: You know, close second, this is what people spend fighting behind closed doors about for like hours or days is like you're kind of fighting over people who are all talented. Anne: And that's it. I think, you know, and, and here's the deal, here's where it comes in. So Lau and I are gonna discuss who those other two are gonna be. And, uh, this is probably what happens in most casting , right, offices or whoever's fighting you for the client. And we'll just go back and forth, uh, on the reasons why, you know, we either want this for the callback, right? And, and even what during the callback we'll be figuring out, well, you know, what is the reasoning for any one particular voice? And sometimes you just don't know what that is, and it's not always based on performance sometimes. Lau: No. It's just sometimes it's just like an instinct, a feeling, an impulse. And, and in my mind I'm thinking some of these people are like, oh, okay, so if this person can't do it, they're booked, or they get sick or whatever, then this person could easily go in. Totally. So it isn't the case where I really love this person and I really don't love this -- It's not always that case. Anne: Yeah. Yeah. Lau: There's a lot of like, gray zones of people that kind of fall in the same grouping, but that just don't make it to the booking, you know? Um, so Carol's voice is fantastic. I mean, it's very, to me, very corporate sounding. It has very businessy, corporatey, flight attendant-ish, finding the exit kind of sound. I like it. I love it. It's, I felt it was a little bit too objectified, a little bit too removed for the level of warmth that I was, was looking for this 'cause it is travel. When I think about travel now, and I think about number one, trying to reach the younger people, the younger generation, I think about a slightly, you know, not younger -- younger is a mythical word. It's just like a slightly more, more energized or more youthful kind of thing. Anne: Sure. I get that. I get that. Lau: And then also a, a, a little bit of like boxy or squareness in terms of it. Anne: But now when I, of course, Carole, as you said, more corporate and of course, you know, I'm very attuned to the corporate ear because I do a lot of that myself. Now, I'm also gonna say for Carole and thinking of travel, I was thinking, oh, she would make me feel comfortable on a plane, like if she were the flight attendant and so Expedia. So that was one of the reasons I thought it fit. But I'm going actually, and I'll cede you Aria because I love Aria. Lau: You'll raise me Aria. Anne: I'll raise you Aria because even though I didn't check her, I do love that voice. She's got that youthful, that youthful style if that's the market we're looking for. Um, she, you know, we did give her a different script immediately. Like she literally had no time to even voice it and have it come out of her mouth. So I have to take that with, you know, a little bit, uh, you know, a grain of salt because she really didn't even get it out of her mouth, except that was the first time. So for me, I had written that it was a little fast, but I understand why, because it was the first time coming out of her mouth. Now if I'm going on my gut and saying, you know, could you convince me, Aria, um, yeah, you could because of, because I like the timbre, the tone of her voice, the demographic is there for the script. And, uh, so yeah, that's my, that's my thoughts. Lau: And, and you know, I just wanna point out that, you know, if we don't forget about who are really, who's our target demographic for this, and is like both of these women could absolutely deliver this script. But when we get back to, you know, who the client really wants us to be looking at, it's really that, you know, 18 to 35 demographic. Because let's be honest, that's most of the people that are on like Travelocity, Kayak, Expedia, and going up-up-up -- not to say the 40 and up are not doing it, but for this particular one, one of the goals is to kind of find someone who has a bit more energized or youthful presence. Anne: All right. You've convinced me. Lau: So anyway, so that's one issue there too as well. Okay. Anne: Yep. You've convinced me. Lau: Okay, so Alicia kind of fits that. Anne: Okay. Lau: Alicia kind of fits that. Anne: Oh yes. Lau: Um, and I love her quality. She's got a rocky, dirty sort of like textured young sound. So I do like it. I, I felt like it was a little slow, like it wasn't as energized. Anne: Yes, I agree with you there. Um, and I wasn't, I wasn't thinking slow in terms of the read, but more contemplative and thoughtful. And she was another one who had a really nice different sound on the word -- she interpreted the word color toward the end of the script a little bit differently than most other people too, so we can find our colors. And I feel like that the, the operative word obviously in, in any story that we're telling, right, there's some operative words in there that really need to kind of hit the, the listener. Color is one of those words. And she really had a different, a slightly different pitch on the word color, which is why I I marked her. So. Lau: Right. Now, here's the thing that you and I both skipped over. And you guys listening in, this happens all the time. Um, you guys both, ironically we both skipped over the fact that the client does want diversity for these roles. And I don't know how I could skip that over, but I got excited with the switch out of script, but -- Anne: Well, we did change, we did change it for this purpose to all genders and ethnicities. But you're right. I mean, diversity is something that has to be a consideration and -- Lau: Right, authentically, right, diverse. So whereas like someone like Kelly, who I know very well and is a total pro, and can do this in her sleep fits that bill in so many ways and the voice is so layered and rich and textured -- Anne: Oh, I agree with that. Lau: -- and seasoned -- Anne: I agree with that. Lau: You know, it's, we're gonna have to go back and forth on, you know, the age thing and the youthful-ness thing because she's much more of a mature sound in my mind. Anne: My only, my only comments, I mean I did, I did like Kelly, I, my only comments was that she was a little too fast on the read I thought on that. And so, but you know what I'm -- Lau: But we can direct her. Anne: I could -- okay. Lau: Where she's directable. Anne: I feel that she -- all right then, then. Alright, so then I think we have our five then. Lau: And you know how I know she's directable, for those listening in? Because we know her personally. We have a relationship with her. Anne: Okay. Now -- Lau: Normally I couldn't say that if I don't know her. Anne: That's what I'm gonna say. So, and only, and only in this instant, right, if, if you know a casting director, here's an advantage, right? Um, if a casting director has heard you before or hired you before or has worked with you before, you know, it's, it behooves you to have, you know, a, a, an excellent relationship. Or when you work with them, make it as smooth as possible. Make it easy for the casting director. Make it easy for them to work with you, and they'll remember and have you coming back. So. Lau: And quite oftentimes, the casting, we see this all the time at the agency, we'll come back to the agents and go, love it. Great. Good. Need some retakes. It's too slow, I need it, da da da da. Right? And then we can go back to those people and we know that they can do it. They're capable of it. They're willing to. Anne: Yep. All right, So then we have our list, our callbacks. We're gonna call these five people back. Nicole Fikes, Aria Lapides, Manny Cabo, Josh Wells, and Kelly White. Congratulations. I would like to give a great big shout-out to our sponsor, ipDTL. You too can connect and network like BOSSes. Find out more at ipdtl.com. You guys were amazing. I can't wait for the next episode. Lau, love you. Thank you so much, guys, and we'll see you soon. Lau: Great job. Anne: Bye-bye. >> Join us next week for another edition of VO BOSS with your host Anne Ganguzza. And take your business to the next level. Sign up for our mailing list at voBOSS.com and receive exclusive content, industry revolutionizing tips and strategies, and new ways to rock your business like a BOSS. Redistribution with permission. Coast to coast connectivity via ipDTL.

Carl Gould Collective
Carl Gould Collective Tim Ash

Carl Gould Collective

Play Episode Listen Later Jan 4, 2023 36:14


Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.   For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.   He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in Russia, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.   LINKS Facebook - tim.ash1 LinkedIn - timash   Books: Landing Page Optimization (two editions have sold over 50,000 copies and been translated into six languages).  Unleashing The Primal Brain: Demystifying how we think and why we act. It has been hailed by reviewers as the definitive practical guide to understanding our behavior from the perspective of evolutionary psychology.

Manage 2 Win
#212 – Brendan Dell is The Man Behind The $1B Pitch

Manage 2 Win

Play Episode Listen Later Dec 28, 2022 23:07


Brendan Dell gets paid to position his clients to connect with top technology brands, including Expedia, ADP, HP, YC and 99 Start Ups portfolio companies.  Brandon's claim is to help people with their “$1B Pitch.” Brendan's course, $1B Pitch, examines the 8 elements of $1B pitches.  His podcast Billion Dollar Tech reaches founders, executives, VCs, and PE investors globally. In this podcast, Brendan provides high level insights into his work, and book, The 12 Immutable Laws of High-Impact Messaging.  Join this conversation if you'd like an introduction to Brendan's $1B Pitch. Spotify  Apple Podcast  Google Podcast  Manage2Win   ------- This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients. I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes. Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.  Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com.

Real Estate Espresso
Short Term Rental Bust

Real Estate Espresso

Play Episode Listen Later Dec 23, 2022 6:59


On today's show we are taking a deeper look at what is happening in the world of short term rentals. This industry has become so developed that there are specialists in virtually every aspect of short term rentals. There are products designed to automate so many aspects of owning and managing a short tern rental. There are tools to manage help you integrate the calendars and portals associated with multiple booking systems, whether it's AirBnB, VRBO, Booking.com, Home away or Expedia. These systems don't talk to each other. So if a client books your property using Expedia, then all the other platforms need to be aware of the change in availability. There are tools to do that. Many people whose homes were underwater in the wake of the GFC were based in Phoenix or Mesa or Scottsdale, There are currently over 7500 rental listings in Maricopa county. That's in addition to the 23,000 for sale listings. The sale listings represent 4.5 months of inventory and the average days on market was 56 days in November 2022. There are 27 municipalities in Maricopa county. Based on this simple but very crude analysis I can confidently say that there are many thousands upon thousands of empty homes available in the Phoenix area in the middle of January for short term rental. That's in addition to the 7500 rental listings and the 23,000 sale listings. Let me get this straight. This is the time of year when the snow birds leave the cold and go south to places like Phoenix and Vegas and Florida to spend the winter. This is supposed to be the peak season for that market. I've been saying for more than a year that I believe the short term rental market is getting overheated. As always, real estate is hyper local. What's true in Phoenix may not apply in Aspen or Raleigh North Carolina. Analysis of the short term rental market in the Phoenix area shows that 65% of listings had less than 90 days of occupancy throughout the year. I may not know the specifics of these properties. But I can tell you with confidence that occupancy of less than 25% is not going to be enough to provide positive cash flow. I don't care what you think the nightly rate is. Only 111% of properties had occupancy between 50% and 75%. Only 3% had occupancy above 75%. When I owned a portfolio of short term rentals on the edge of Banff National Park, our annual occupancy was near 80% throughout the pandemic. I always felt that 80% was a good number. But as I look at the statistics across multliple markets, I'm seeing that 80% was an outlier and definitely not the norm. For this reason, I'm expecting to see a surge of second homes on the market, and eventually a wave of defaults on these properties. Many of these properties were secured with loans at below 3%. If forced to renew those loans today, they would be above 7%. These rates will put downward pressure on prices for sale. --------------- Host: Victor Menasce email: podcast@victorjm.com

Backcountry Marketing
When to Build an Internal Production Studio

Backcountry Marketing

Play Episode Listen Later Dec 21, 2022 63:35


Liv Faris started her career in print journalism and then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal creative studio/agency. In this episode, Cole and Liv discuss when to bring your content production in-house, who and when to outsource your content, how to build a business case to create an internal studio, and much more. You can catch up with Liv on LinkedIn: https://www.linkedin.com/in/livfaris/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Travel Hero Podcast
Let's Talk: What travelers value most | James Marshall, Expedia & Sabine Bierlein, ITB Berlin

Travel Hero Podcast

Play Episode Listen Later Dec 20, 2022 19:44


In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia. The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler's side and the side of industry professionals. One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking online, industry professionals do not see it as that important. Discover what else Expedia revealed, how the requirements and requests have changed and hear the answer to a rather bold question at the end: "Do you book all your holidays on Expedia yourself?"

KindredCast: Insights From Dealmakers & Thought Leaders
Zillow Group CEO and Expedia Founder Rich Barton's Formula for Entrepreneurial Success

KindredCast: Insights From Dealmakers & Thought Leaders

Play Episode Listen Later Dec 19, 2022 46:35


Tune in for an insightful journey into the prime entrepreneurial mindset of Rich Barton, ZIllow Group CEO and Expedia Founder. In conversation with LionTree Managing Director Antal Runneboom, Rich discusses his path from conceptualizing and launching Expedia in 1994 while at Microsoft to the development and launch of the preeminent real estate site Zillow, where he serves as CEO - overseeing that company's enviable growth path. The discussion is full of pearls of wisdom for any aspiring business creator, as well as a strong dose of the practicality and transparency that has earmarked his success.Find and rate KindredCast on Apple Podcasts or wherever you listen. For more content, follow KindredCast on Twitter, Instagram and Facebook. You can hear our radio show on SiriusXM Business Radio, channel 132 and on United Airlines. And you can find all of Kindred Media's podcasts and subscribe to our daily newsletter, “Take a Break with Kindred Media,” here (https://kindredmedia.com).Please read before listening: http://www.liontree.com/podcast-notices.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Engage For Success - Employee Engagement
Radio Show #472: Leader LIFT: Transform Your Influence in Every Situation

Engage For Success - Employee Engagement

Play Episode Listen Later Dec 19, 2022 32:00


Special Guest: Richard Newman: CEO of Body Talk Richard is the Founder and CEO of Body Talk, global leaders in evidence-based communication training. Since 2000, Richard and his team have trained 100,000 people worldwide, with clients from 46 countries. In the new hybrid world, there are more ways to communicate than ever before, but finding true connection and engagement still eludes many of us. Without the ability to effectively engage an audience and inspire action, new ideas struggle to be implemented, adding frustration and failure to the workplace. Richard transforms that failure into success, helping one client gain over $1 Billion in new business and winning 100% of the pitches he coached them on by applying the breakthrough strategies he teaches. Over the next 21 years, Richard and his team developed a new, science-backed coaching method designed to create real and practical results. Richard's breakthrough research on communication has been  published in the Journal of Psychology. Richard's clients include CEOs,  Vice-Presidents and leadership teams across many industries, including Virgin, Expedia, NYU, Microsoft and 3M. Join us as we discuss the one secret that transforms your influence in every situation, so that you can inspire, motivate and lead people Listen Live (Archive Available) Host: Jo Moffatt

Five & Thrive
EP29 | Proline, Venture Debt, All-Star Finance Candidate, DebtBook, SoHookd, MessageGears

Five & Thrive

Play Episode Listen Later Dec 16, 2022 5:42


Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes.  My name is Jon Birdsong and I'm with Atlanta Ventures.  Product of the Week: This week's product of the week is called Proline a communication tool for contractors. This application does everything from sending sales follow ups, providing job updates, creating appointment reminders, to generating invoice nudges. AJ Briley and team have been in the space for over 2 years and evolved their product offerings to this must-have solution for any modern day contractor. There is no-credit card needed free trial then a monthly subscription charge afterwards. When looking at companies who have simple and quick ways to sign on to a free trial then convert those trials into paying customers, you know there is real demand in the market.  Question of the Week: This week's question of the week is around venture debt and how we view it at Atlanta Ventures. The macro economic environment has made this a bit more topical with interest rates increasing and burn multiples now having a larger magnifying glass on it than let's just say the last two years. The way we view venture debt is as a safety net and not part of the burn rate calculations. Focusing your burn rate around the number of months of cash on hand is the smart play and then viewing venture debt as a way to sleep better at night. Venture debt should be used only as a “break the glass in case of an emergency” scenario.    Get Them While You Can: Just this week I met with an all-star candidate in finance. This person has spent 7 years scaling a SaaS company and now the company is just too big. If you are listening to this podcast and looking for a Head of Finance or early stage CFO, email me today, jon dot birdsong at Atlanta Ventures as this person will be scooped up quickly.   Company Coming Up: This company coming up is already up and scaling so we may need a new title headline here but the company is out of Charlotte, NC and it's called DebtBook. They are in the accounting standards compliance space, and make debt and lease management easy. Over 1000 finance teams across the nation use DebtBook to manage debt and lease compliance and streamline reporting so the team is efficient and on the same page. Their customers range from municipalities to universities to non-profits which makes it a sticky solution in a large and wide market. Back in August they raised $7.5M led by Elephant Partners. Keep an eye for this company to be a major job provider and software stalwart in Charlotte.  Raise a Glass:  A few announcements on the fundraising side this past week. First, Jim Stallings of PS27 out of Jacksonville just led the $1.6M seed round of SoHookd which is one of the fastest-growing digital wellness marketplaces. Whether you're an individual consumer or an employer looking to amp up your wellness offerings, SoHookd, led by their CEO B.J. Wiley Williams is making it simple to add the right products to you or company's lifestyle right now. Congrats to Jim and the PS27 team for leading the round.  Another major announcement this week out of Atlanta comes from MessageGears. Talk about a company that has put their nose to the grindstone for years and built a complete and persistent product for a decade – I can remember 11 years ago when they were in the corner office of the ATDC, walking in and seeing the focus and dedication of the team. Well, this week they announced their raise of $62M led by Long Ridge Equity Partners which included participation from Atlanta Ventures as well. MessageGears led by Roger Barnette is used by customers including Expedia, OpenTable, T-Mobile and more to leverage zero- and first-party data to engage with their customers in highly personalized ways across email and SMS. What makes MessageGears unique is how they directly access their customers' data repositories versus relying on the cloud making it faster, more secure, and have greater flexibility. And when we start talking about companies that have direct access to company specific data and workflows, we know that leads to a very sticky product. Well done to Roger and team. We look forward to seeing what you do with that $62M!    Annnnd, that's 5 minutes. Thank you for listening to Five and Thrive. We provide 5 minutes of quality information, so you can thrive in the upcoming week. Please subscribe to the show and spread the good word!

The Patriot Angle
S3 | E367: Motel 6 of Hell: Sos's Experience

The Patriot Angle

Play Episode Listen Later Dec 13, 2022 24:02


Sos goes into great detail what truly turns into thee worst motel experience he has ever encountered. From Love stains on the beds, to hooker's in front the place to brushing his teeth at the Gas Station next door. This episode Sos said he finds it extremely odd that Expedia rates this motel 3 stars. Find out more on this hilarious, yet funny episode. Follow us and Subscribe to our podcast on many of our platforms: https://linktr.ee/savagedunfilteredpodcast Show Sponsored by Liverishi CBD Products www.LIVERISHI.com Use Promo Code: Savaged10 for our exclusive deals of 20% of your entire order --- Send in a voice message: https://anchor.fm/savagedunfiltered/message Support this podcast: https://anchor.fm/savagedunfiltered/support

The NTM Growth Marketing Podcast
The NTM Growth Marketing Podcast #24 "Surprising Ways to Keep Your Audience Engaged with Tom Richards"

The NTM Growth Marketing Podcast

Play Episode Listen Later Dec 12, 2022 41:59


The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"   "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards   Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU's Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom's career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service.    Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/  Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777

The School for Humanity
The NTM Growth Marketing Podcast #24 "Surprising Ways to Keep Your Audience Engaged with Tom Richards"

The School for Humanity

Play Episode Listen Later Dec 12, 2022 41:59


The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"   "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards   Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU's Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom's career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service.    Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/  Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777

The Oz Network - TV & Film Recaps
The Amazing Race Season 34, Episode 12 Recap - The Oz Network TV

The Oz Network - TV & Film Recaps

Play Episode Listen Later Dec 12, 2022 53:54


It's time for the final leg as we talk all about the new winners on this incredibly close leg. Kristan, Jarrod, and Rossi are here to complain about all the navigation errors that Emily and Molly made, appreciate Claire screaming throughout the entire episode, and how we're not planning on traveling to Nashville with our Expedia points. We also break down the final challenge and all its twists incorporated, wonder why the pit stop was indoors, and question why you would need to bring a guitar to a theme park. If you're eager to hear how the AI did in our pre-season predictions, then you'll want to download. ★ Support this podcast on Patreon ★

On the Corner of Main Street
Ep. 86 - Tim Poster, Vegas Biz Wiz

On the Corner of Main Street

Play Episode Listen Later Dec 12, 2022 74:01


Casinos, online gaming, and online travel reservations. Tim Poster has been successful in all three. He made his first fortune turning a Vegas-centric telephone hotel reservation service into a company that Expedia would buy. He bought the Golden Nugget, then sold it for a profit after only 18 months - becoming a reality TV star along the way. He tells all - in one of our most comprehensive episodes yet! Hosts: Jonathan Jossel, Lisa Melmed  

Beyond The Bump
BONUS EP - Triplets?! Just, how? - with Tori Sevier

Beyond The Bump

Play Episode Listen Later Dec 9, 2022 54:38


In our 161st BONUS episode of Beyond the Bump, we chat with Tori. Tori is not only a triplet mumma but she had a singleton first. She is an absolute powerhouse, and we all just want to know how? Just how?   Content warning! Tori does briefly speak about foetal reduction and what that is. If you find this might be triggering for you it might be best to skip this episode.   So you find out you're pregnant with TRIPLETS. What happened next? What is selective reduction? What's the difference between fraternal and identical multiples? Do triplets run in the family? Did you have morning sickness? How were you feeling with three babies in your tummy? Can you have a vaginal birth with triplets? What is preeclampsia? What were the main things the triplets were in the NICU for? How do you figure out who you're feeding at what time? And did you breastfeed or bottle feed? Was there anything you did/read about in preparation of having triplets? How are there enough hours in the day to pump, feed, and put them to sleep? How did your first born deal with the arrival of triplets? How many hours of sleep were you averaging per night, when you first came home from the hospital? Did you have to buy a new car to fit four capsules? Are there triplet prams? How was it starting back at work? And how did you get into the juggle of mumming and working? How does the care look? Does one nanny happily look after all three triplets? What are the most annoying things that people say to you out in public with triplets? If you have a loved one that's about to be a parent of multiples, what are things that can be really helpful to them? And SO MUCH MORE!!   Beyond the Bump is a podcast brought to you by Jayde Couldwell and Sophie Pearce! A podcast targeted at mums, just like you! A place to have real conversations with honest and authentic people.   Follow us on Instagram at @beyondthebump.podcast to stay up to date with behind the scenes and future episodes.    This episode of Beyond the Bump is brought to you by Cashrewards: What are you wanting this Christmas?  Other than a break?  Haha yeah something realistic thanks. Oh I don't know if it's realistic but just for Christmas shopping to stop trying to drain my bank accounts. Well it's not completely unrealistic.  What do you mean?  Well with Cashrewards you can get money back on Christmas presents!  Ah this is true! Yeah when you shop through the Cashrewards app or website with over 2,000 brands, you can score up to 30% cash back! There are brands like Myer, Expedia, Adore Beauty and Rebel and so much more!  It sounds too good to be true!  It does, but Cashrewards literally deposits money back into your Cashrewards account which you can then withdraw into your bank account or via PayPal.  That does make the thought of endless Christmas shopping seem a bit lighter!  Sophie: Yep join the already over 1.5 million members saying YAY to cashback by heading to cashrewards.com.au. Use BTB as your welcome bonus code and start shopping now!

The #REALTYHACK Podcast
Proptech Innovators - Staying Relevant for Real Estate Agents

The #REALTYHACK Podcast

Play Episode Listen Later Dec 7, 2022 34:22


Mitch Robinson has worked for some of the most brilliant CEOs at Proptech innovators companies and innovators and disrupters such as Expedia, Zillow, EXP, T360, and now Real Estate News. He's seen the journey of these companies. He breaks down how real estate agents can stay relevant in a changing technology atmosphere and what all of these visionary innovators had in common.

Daily Stock Picks
A look at $SPY and the overall market using SPDR Sectors - Market update 12-7-22

Daily Stock Picks

Play Episode Listen Later Dec 7, 2022 51:49


Get 25% off Trendspider here - use code DSP25 - please use this link as I do get a commission when you sign up, but it's the program I use my algorithm in and I'll give you access to the algorithm if you sign up through this link. Sign up for Webull and get free stocks like I did - WEBULL LINK Support the podcast - HERE Social Links and more - https://linktr.ee/dailystockpick START WITH $SPY $Gdxu triple levered gold etf $Crk - nat gas owned by Jerry jones and should be back to $20 $Coin for hung Nguyen from YouTube $Plug and $tsm for Daniel on Facebook I can't believe more people didn't love the human fund post Salesforce $CRM, Blackstone $BX, $SOFI, and Lucid $LCID all hit new 52 Week Lows today $sig on earnings went crazy For bill on Instagram Thanks for checking out the 2 stocks I mentioned , another one I bought was $LU @ 1.40 also $MU AT 56 witch is not doing well at the moment $Rmed for dylon on Facebook For Amit from Facebook - go over on YouTube My questions are following; 1. When you say fish hooks on macd line : I will really like to know if I am reading it like you do. 2. Gap up / gap down when you say that what that means or how to interpret that 3. Do you look at SMA cross and Macd along with RSI $MDB MongoDB up 20% AH following double earnings beat!

OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News
“Expedia wird Shopify für Reisen” - Tesla mit China-Problem & das Outdoor-Apple Yeti

OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News

Play Episode Listen Later Dec 6, 2022 10:05


Tesla verkauft mehr Autos als je zuvor und die Börse hasst es. flatexDEGIRO hat Probleme mit der BaFin und eine Gewinnwarnung. Und die VF Corporation hat sinkende Umsatzprognosen und Marken wie Vans, Supreme oder Timberland. Ein Handy für 1.000 Dollar zu verkaufen, ist gewagt. Eine Kühlbox für 1.000 Dollar zu verkaufen, ist noch gewagter. Deshalb ist Yeti (WKN: A2N7XR) das Apple der Outdoor-Welt. Expedia (WKN: A1JRLJ) ist entweder schlechter als Booking oder das Shopify der Reisewelt. Was auch immer am Ende rauskommt: Optisch günstig ist die Aktie schon jetzt. Diesen Podcast der Podstars GmbH (Noah Leidinger) vom 06.12.2022, 3:00 Uhr stellt Dir die Trade Republic Bank GmbH zur Verfügung. Die Trade Republic Bank GmbH wird von der Bundesanstalt für Finanzaufsicht beaufsichtigt.

Entrepreneur Stories 4⃣ Inspiration
248: The Secret to Fixing Businesses like Expedia, Rosetta Stone, & PetMeds | Matt Hulett (aka The Startup Whisperer)

Entrepreneur Stories 4⃣ Inspiration

Play Episode Listen Later Dec 5, 2022 82:59


Matt Hulett is the CEO and President of PetMeds. Matt is a seasoned technology executive leading world-class public and private companies and working closely with Boards and investors in organizations that include Rosetta Stone, RealNetworks, Expedia and many more. He has had multiple turnaround successes as a public company president as well as a private company CEO. He has a proven track record raising venture capital from blue chip firms (Sequoia Capital, Draper Fisher Jurvetson, Allen and Company, Intel Capital) with multiple liquidity events. Also, Matt is regularly featured in technology and business podcasts and media outlets, such as Recode, Forbes, Entrepreneur and others.   This Episode is Sponsored By: With Masterclass, you can learn from the world's best minds, anytime, anywhere, at your own pace. You can learn a science-based approach to the art of persuasion selling and motivating yourself from Daniel Pink, or improve your negotiation skills from Chris Voss, or you can learn how to be a disruptive entrepreneur from Richard Branson. With over 150 classes from a range of world class instructors, that thing you've always wanted to do is closer than you think. As a listener to this podcast, you can get 15% off in annual membership, go to: millionaire-interviews.com/masterclass If you have a brand that you've always dreamt of building, or business you want to take online, the first step is finding your domain name. Hover makes it super simple with clear and straightforward user experience, easy to use tools, and truly amazing support from friendly humans. Secure, simple, and reliable, Hover is a trusted and popular choice amongst millions of people launching any kind of brand or business. If you're ready to get your idea off the ground with the perfect domain name, head to: millionaire-interviews.com/hover to get 10% off your first Hover purchase. Great leaders don't do anything alone. Find the support you need to delegate those details with Belay. Belay has been helping business leaders with staffing solutions for over a decade. And you can find that out by checking out Episode 84 of our podcast where Austin interviewed the founder of Belay, Bryan Miles. Belay is offering an exclusive VIP offer to all of our podcast listeners, so just text STORY to 55123 to claim your VIP offer. Optimize workflow with NordPass Business, a platform where your company's digital wealth is managed. With the NordPass Business Password Manager, you will save time and energy allowing your team to focus on what matters most. NordPass eases the burden of access to business accounts, making it possible for your team to work across devices and apps uninterrupted. Log in to your account in seconds, securely share sensitive data with your colleagues, and make payments efficiently backed by the highest standard of cyber secure technology. You could see NordPass Business in action right now, with a 3 month free trial with our special URL: millionaire-interviews.com/nordpass and use code Millionaire at check out. Richard in Missouri listened to our first Patreon Group Call, which got him intrigued with some of our members. You can also be a part of our Group Call and One-on-One Calls by joining our Patreon community, just sign up at: millionaire-interviews.com/patreon   Want to Support the Show? Well we'd love for you to join our Patreon Group!  What's in it for you?  Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon.

ITSPmagazine | Technology. Cybersecurity. Society
A Conversation With Brendan Dell, Founder @ B2H | The Founder Pack Podcast With Brendon Rod

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Dec 2, 2022 51:41


Out Travel The System
Looking Ahead - Trends for Travel in 2023

Out Travel The System

Play Episode Listen Later Dec 2, 2022 39:01


Traveling to far destinations to explore new cultures has boomed with the rise of social media. Popular bucket list destinations like Morocco, Sri Lanka, and Vietnam have all become staple destinations - but where will the next go-to-destination be? In this episode, Nisreene unpacks the data on Expedia's 2023 Travel Trends Report with correspondent Christie Hudson. Listen in to take a closer look at upcoming travel trends and the next bucket-list destinations for 2023.

Nightmare Success In and Out
Nightmare Success In and Out with Guest Aaron Duncan

Nightmare Success In and Out

Play Episode Listen Later Dec 1, 2022 102:46


The crash of the 2008 real estate market went from bad to worse to prison for Aaron Duncan. Aaron grew up with a strong knit family. The oldest of 3 sons. He bolted out of high school to be make it big in business. He had impressive early successes. He first started his own travel company much like Expedia using his previous contacts working for TWA. He has a wickedly smart marketing mind that led him into creating his own real estate investment company, The Duncan Group. The real estate crash happened and Aaron went scrambling for solutions to get short term investors their money back. It didn't work and his in-house attorney turned him into the authorities. Aaron does an excellent job of walking us through his nightmare. His first day in a medium security prison will take your breath away. The worst possible way to to start prison. He took advantage of his library job and became an expert in criminal law. Aaron got out and hit the ground running. He now runs an international company Elevate Media. He represents athletes, CEO's, celebrities, and businesses with their crisis at hand. He is particularly helpful to the indicted/convicted individuals to help them through sentencing and tips for life in prison. Aaron has found a way to use his life experience to help others who have found themselves in the same position that he successfully survived.

Women of Web3 Podcast
NEAR Foundation CEO on blockchain's real life use cases

Women of Web3 Podcast

Play Episode Listen Later Dec 1, 2022 30:24


Marieke Flament is the CEO of NEAR Foundation, which launched NEAR protocol, a well known blockchain development platform. Marieke is French born, and after completing her degree in computer science she started her career in Shanghai in China at the luxury business LVMH, which owns Louis Vuitton and other brands. She's spent the last 16 years working across tech and crypto, including at Expedia's business Hotels.com, and more recently as CEO of Circle, the fintech company that founded USDC, the stablecoin that's pegged to the US dollar. We talk about languages, Web3's PR issues, and her passion for supporting women in the Web3 space. LINKS: Marieke Flament on Twitter: https://twitter.com/mariekeflament NEAR Foundation on Twitter: https://twitter.com/nearfoundation NEAR Foundation: https://near.foundation/ Follow Women of Web3 for the latest job posts, learning resources and events: https://twitter.com/womenofweb3co Women of Web3 website: www.womenofweb3.co JOBS IN WEB3: Get a role in web3 on the Women of Web3 jobs board, or apply to be in our Talent Collective: www.womenofweb3.co/jobs CREDITS: Host: Lauren Ingram Producer: Alex Lane

TD Ameritrade Network
Booking (BKNG) Outperforming Airbnb (ABNB) & Expedia (EXPE)

TD Ameritrade Network

Play Episode Listen Later Nov 29, 2022 5:19


How are consumers spending during the holiday travel season? "According to the earnings calls, the travel companies were expecting a robust holiday season. There are massive bookings in he re-opening, especially Europe, for Airbnb (ABNB) and Booking Holdings (BKNG). Booking Holdings (BKNG) is outperforming Expedia (EXPE) and Airbnb (ABNB)," says Jed Kelly.

The Skift Podcast
Expedia's CEO on the Great Opportunities in Travel

The Skift Podcast

Play Episode Listen Later Nov 29, 2022 30:12


A lot of ground was covered during Peter Kern's appearance at Skift Global Forum in New York City on September 21. The vice chairman and CEO of Expedia Group gave his take on technology, micro-services, mergers and acquisitions, and outlined why the online travel agencies still only control around 20 percent of a “multi-trillion dollar” travel market. "There's huge opportunity," Kern says. "You just have to innovate the products and innovate the business model over time." And of course he (delicately) responded to comments made earlier at the forum by Barry Diller, the chairman and senior executive of both Expedia Group and IAC, that working from home was “kind of stupid” and “a crock,”while in discussion with Skift founder and CEO Rafat Ali. Listen now for the full conversation of the “Democratizing the Travel Ecosystem” session. Read more about Expedia on Skift. Get weekly updates about online travel by subscribing to our online travel newsletter.

Speak Your Mind Unapologetically Podcast
How To Confidently Speak Up With Your Boss And Superiors (With Bhakti Sanap)

Speak Your Mind Unapologetically Podcast

Play Episode Listen Later Nov 19, 2022 42:08


How do you talk to your boss and other superiors about your boundaries, wanting a promotion or raise, disagreeing with a decision? And how can you do so with influence? In this episode Bhakti Sanap, Senior Director Engineering at Expedia, reveals her own stories that illustrate: ✔️ How to establish work boundaries with your boss so that you have work-life balance. ✔️ The secret to say no to boss on something that is your responsibility because of a personal matter. ✔️ The role of celebrating and showcasing your work to increase credibility and make it easier to speak up later. ✔️ How to disagree with and influence a superior's decision. ✔️ How to talk about a promotion and compensation with your manager. ✔️ 5 stress work reduction strategies.   Other Episodes You'll Like: Confidently Say No In A Respectful Way (In 7 Easy Steps): https://speakyourmindnow.libsyn.com/confidently-say-no-in-a-respectful-way-in-7-easy-steps How To Discover Your Values And Use Them To Set Boundaries At Work (With PhD Laura Eigel): https://speakyourmindnow.libsyn.com/how-to-discover-your-values-and-use-them-to-set-boundaries-at-work-with-phd-laura-eigel How To Disagree Respectfully Without Being Disagreeable: https://speakyourmindnow.libsyn.com/how-to-disagree-respectfully-without-being-disagreeable 4 Examples On How To Get The Promotion You Want: https://speakyourmindnow.libsyn.com/4-examples-on-how-to-get-the-promotion-you-want 13 Bad Reasons Why You Don't Ask For What You Want: https://speakyourmindnow.libsyn.com/13-bad-reasons-why-you-dont-ask-for-what-you-want Want Unfair Advantage? Show Up With Courage When Others Avoid Rejection: https://speakyourmindnow.libsyn.com/want-unfair-advantage-show-up-with-courage-when-others-avoid-rejection   Free Resources: Ask me your question for the next episode here: https://www.speakpipe.com/speakyourmindquestion Sign up for 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Free resources: https://assertiveway.com/free/ Assertiveness free training: https://assertiveway.aweb.page/getahead Assertive Communication Newsletter: https://assertiveway.com/newsletter   Talk or Workshop on Speaking Up With Assertive Communication Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/  Contact me info@assertiveway.com Or via Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2/   About Assertive Way: Website: https://assertiveway.com Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915

Strong for Performance
198: Redfin's Commitment to Creating a Coaching Culture

Strong for Performance

Play Episode Listen Later Nov 15, 2022 38:03


How do you help leaders take on the role of “coach” in addition to their other responsibilities? Arin Bryan is making that happen at Redfin with excellent results. You'll love her enthusiasm for what she's doing and the outstanding results they're experiencing!Arin is the Senior Director for Learning and Organizational Development with Redfin, and prior to that, she led Learning and Development teams in the travel tech industry for Expedia and Vrbo. With 12 years of experience leading learning and development teams, Arin is an industry expert in talent development. She is passionate about creating innovative learning and career experiences, cultivating learning cultures, and driving behavior and skill growth. She is a Certified Professional Coach specializing in career, executive, and life coaching.You'll discover: How Arin got “hooked” on coaching as a key skill for managersThe research and analysis she did to design the most effective training programsDifferent ways employees said they wanted “coaching” without using that wordWhy Arin—and Redfin's CEO, Glenn Kelman—says it all starts with loveHow effective coaching impacts attraction and retention of talentCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

Acquired LP Show
Netflix's Journey, Building TCV, and Investing Through Downturns (with TCV co-founder Jay Hoag)

Acquired LP Show

Play Episode Listen Later Nov 10, 2022 45:07


We had the rare opportunity to interview Jay Hoag, cofounder of the first tech crossover investing firm, TCV, at TCV's Engage Summit in Half Moon Bay earlier this fall. Jay and Rick Kimball started TCV back in 1995 and have been part of the private-to-public journeys of storied companies like Netflix (which Jay shares some great war stories about on this episode), Spotify, Zillow, Expedia, Facebook, Airbnb, Peloton and many others. Jay and TCV were kind enough to let us release the conversation as an Acquired LP episode, and we're excited to share it with all of you. We cover the firm's history, how companies should calibrate the magnitude of their future-looking product investments (a topic we didn't realize would end up being so timely) and perhaps most importantly, pivotal moments where now seemingly unstoppable companies almost died amidst big macroeconomic changes. We hope you enjoy! Links: The Acquired Merch Store The Acquired Slack ‍Sponsor: Thank you to the Solana Foundation for being our presenting sponsor for the LP Show this season. Solana is the world's most performant blockchain, the BEST place for developers to build Web3 applications, and of course very near & dear to the Acquired community's heart. You get in touch with them here (just tell them them at Ben and David sent you), and you can find and listen to Solana's own podcast here, hosted by the Acquired community's very own Austin Federa! Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Bloomberg Technology
Twitter's Content Moderation and Expedia's Earnings

Bloomberg Technology

Play Episode Listen Later Nov 4, 2022 41:17


 Bloomberg's Emily Chang breaks down the latest from the waves of ad pulls and employee firings at Twitter, and what the future of content moderation on the platform looks like. Plus, a look at Expedia's record revenue and what that says of the travel rebound.See omnystudio.com/listener for privacy information.

Squawk on the Street
October Jobs Report Reaction, Stocks With China Exposure Rally, and a Deluge of Earnings Winners and Losers. 11/4/22

Squawk on the Street

Play Episode Listen Later Nov 4, 2022 43:29


Carl Quintanilla, Jim Cramer and David Faber led off with market reaction to the big story of the morning: The economy added a better-than-expected 261,000 non-farm jobs in October, while the unemployment rate rose to 3.7%. Hear what Cramer said about the economy and the key to this market. Hopes that China will scale back its "Zero-COVID" policy have sparked a rally in stocks such as Nike, Caterpillar and Starbucks -- along with Chinese names including Alibaba. As for the earnings parade: Starbucks beats, Warner Bros. Discovery misses, Shares of DoorDash, Expedia and Block (formerly Square) up double-digits -- while Carvana, DraftKings and Twilio get crushed.

Worldwide Exchange
October Jobs Report, the Travel Industry, and Rising Restaurant Prices. 11/04/22

Worldwide Exchange

Play Episode Listen Later Nov 4, 2022 44:30


The October jobs report is out today, just two days after the Federal Reserve boosted interest rates by 75 basis points for the fourth time in a row. Wells Fargo's Sarah House explains what to expect. Plus, with earnings out from Expedia and Booking Holdings, what is the state of the travel industry? AB Bernstein's Richard Clarke weighs in. And, Starbucks topped estimates as consumers continue to pay higher prices. Bank of America's Sara Senatore gives the latest on the restaurant space.

The Hospitality Mentor
Cessie Cerrato - Founder of Cessie C. Communications

The Hospitality Mentor

Play Episode Listen Later Nov 1, 2022 61:38


In today's episode, Steve is joined by Cessie Cerrato, public relations and social media marketing expert. Prior to founding her own agency, Cessie C. Communications, Cessie led global PR, and social media influencer brand partnerships in her role as Vice President of Public Relations for Palace Resorts and Le Blanc Spa Resorts, a chain of ten luxury resorts in Mexico and Jamaica. During her career, she has delivered impressive public relations results for top brands including Visit Mexico, Visit Cancun, Aeromexico, Expedia, Avis Budget Group, the Israel Ministry of Tourism, Hotel Wales New York, ESPN Deportes and Bacardi. Since starting her own agency, Cessie C. Communications, she has drives results for clients in the lifestyle, beauty, travel, and hospitality sectors. Throughout this episode, Cessie shares her career journey in marketing and PR. She talks about her early jobs in hospitality, what it was like working PR for hotels in Miami, what gave her the courage to move to New York City, why relationship building is pivotal for growing your business, the impact social media has had on PR and marketing, and what it's been like since starting her own agency. RealTime Reservation Offer This episode is brought to you by our podcast partners at RealTime Reservation. Their inventory management system is best in class for hotels and resorts to manage their non-room inventory. The web-based application allows for creative upselling of overnight and daytime visitors with add-ons and pre-planned packages. Hotel guests and non-guests can reserve cabanas, pool chairs, activities, amenities, excursions, events, day passes, and much more. To learn more check them out here! TrayAway Offer Enhance your guest experience while ensuring beautiful hotel hallways are never cluttered with dirty room service trays. Use Promo Code TURK10 for a 10% discount on all TrayAway products and services Learn more about your ad choices. Visit megaphone.fm/adchoices

The Skift Podcast
Navigating Leadership, Community, and the Road Ahead With Waze CEO Nema Parikh

The Skift Podcast

Play Episode Listen Later Oct 30, 2022 27:33


Waze has 151 million monthly active users, and is more than an app to beat traffic jams, Waze CEO Neha Parikh told Skift senior research analyst Seth Borko, as they dissected the intersections between maps and community. “Why should anybody feel emotional about a navigation app? Yet people do, including me,” said Parikh. “It's not just a one-way app that uses technology. It is a two-way ecosystem where people actually contribute to help each other.” The duo also looked at future mobility possibilities, and how Waze can change the way cities move, while the CEO shared her own personal and professional journey from Expedia that led her to the driving seat of Waze. Watch videos and read more interviews from Skift Global Forum. Follow all Skift coverage of online travel and technology.

The Flipping 50 Show
Turn Midlife Stress into Strength | Victim to Victorious Author Interview

The Flipping 50 Show

Play Episode Listen Later Oct 28, 2022 39:01 Very Popular


Midlife stress is a killer for some of us. It may ebb and flow. It may settle in for a spell, but it's a part of life for all of us. How we handle it of course depends on: our awareness of the sources willingness to do something about the sources ability to create selfcare strategies to balance those sources that we wouldn't wish away or can't.  My guest today wants you to know you can turn midlife stress into strength and go from Victim to Victorious. In this interview episode I recruit my guest to support some challenges you too might have, drinking too much coffee or running when it's not helping your cause. Anyone know that wine is a habit that may be interrupting your sleep, weight goals, and energy but have a hard time giving it up? I asked about that.  If these don't quite resonate, don't go away, you'll find something in this episode no matter what it might be you want to change. The challenge we may not be able to solve for you is, knowing which habit may contribute to an undesirable outcome, paired with refusal to give it up when you find out. That's a tough one.  Ready to Say Bye Bye to Midlife Stress? Or at least calm her down? If you are ready to change, even if you're only thinking about it, this episode promises to help. Did you know, right now is a great time to change?  At the time of this release there are about 60 days remaining in this year. We all feel a sense of urgency when things are coming to a close. So this just might be what puts your wheels in motion.  My Guest:  Transformation Guide and Founder of New Life Directions, reinvents lives and creates Fresh Starts driven by a purposeful vision. As an international speaker and author of "the Fresh Start Promise" and" Victim to Victorious", Edwige Gilbert  turns stress into success by clearing unwanted habits and behaviors, creating self- confidence and exuberant enjoyment of life, or as she calls it in French, "Joie de Vivre" She has been featured on Lifetime TV (“The Balancing Act”) on national radio and in such magazines as New York Magazine, Personal Excellence, Woman's World, American Health, Allure, and Women's Fitness. Edwige holds certifications in Neuro-Linguistic Programming (N.L.P) Hypnotherapy, Substance abuse counseling, Behavior Change, Yoga and Qigong. Among her clients include: MTV, Citigroup, Morgan Stanley, the Corcoran Group, Expedia, Pritikin weight loss center, Unit 4, and the Alzheimer's Association.  Questions We answer in this episode:  How did you get here? Why this why or how did midlife stress come onto your radar?  Among your clients are Citibank, MTV and Expedia as well as Pritikin Weight Loss Center. Pritikin, I can easily relate to, how did you help companies like Citibank or MTV - without of course violating confidentiality?  Tell listeners a little about your books, which came first?  Given so many experts often had their own journey first, what prompted that?  Let's talk about clearing unwanted habits(we mentioned in your introduction)… because there are really two things there: first to identify the habits causing an unwanted outcome. It's easy to identify the undesirable outcome. It's harder to identify the habit, and even harder yet to break or replace it.  At what point in their journey do you begin working with someone?  How do your clients find you?  Let's take a fairly benign example, let's say we have a listener drinking coffee .. she absolutely wants to lose the weight, now what?  Say a listener knows she needs a change in her exercise routine because it's not working. Now what? I've got a woman listening who ... wants two very opposite things, (once she understands that wine is sugar, sugar causes blood sugar and insulin spikes and sets your body into fat storage mode). Where would you begin?  Connect with Edwige: https://allmylinks.com/edwige-gilbert Book available on Amazon "Victim to Victorious"

Legends of Retail
How to Unlock Your Company's Potential: Matt Hulett, CEO, PetMeds

Legends of Retail

Play Episode Listen Later Oct 25, 2022 66:20


Can a struggling company change its destiny? Can you reliably turn a company's fortunes around? If you're Matt Hulett, the answer to both of these questions is a resounding yes.Over his 30 years as an executive in the technology sector, Matt Hulett has become the go-to company fixer. From RealNetworks to Rosetta Stone to Expedia, he has steered start-ups and large companies into renewed areas for growth and driven more than $2 billion in value creation. He's in the midst of his latest venture as the CEO of PetMeds. In this conversation, Matt shares his operating framework for turning companies around and evaluating a company's likelihood of success — T3PM: trends, timing, track record, planning and momentum. Matt recently documented the T3PM framework in his book Unlock: 5 Questions to Unleash Your Company's Power. He relates each of these factors back to real-world examples from companies like Expedia, Rovio, Concur, and yes, even Convictional. He also shares how he's leveraging T3PM through his current turnaround at PetMeds, where he is CEO and President. No matter where you are in your career, you'll have something to learn from Matt. Episode Highlights 09:37 - How Matt built his triage mindset 13:58 - The T3PM framework 25:28 - The difference between TAM and SAM 32:53 - Finding the right timing with learned secrets 38:58 - How Matt earns trust from his teams 50:32 - Navigating PetMeds through the market downturn 55:54 - PetMeds' competitive edge in a crowded market About MattMatt Hulett is a seasoned technology executive with more than 30 years of experience building and leading world-class SaaS and consumer companies. Matt has led the growth of companies in the private and public sectors, including Rosetta Stone, RealNetworks, Expedia and many more. He has had multiple turnaround successes as a public company president as well as a private company CEO. Matt has a proven track record raising venture capital from blue chip firms (Sequoia Capital, Draper Fisher Jurvetson, Allen and Company, Intel Capital) with multiple liquidity events.Connect with Matt on Linkedin and TwitterCheck out Matt's book UnlockConnect with Chris on Linkedin and Twitter

עוד פודקאסט לסטארטאפים
שר הפנים של כל סטארטאפ: שיחה על תפקיד סמנכ"ל התפעול וחשיבותו בתחילת הדרך ובמהלך צמיחה - עם ורד רביב שורץ מ-גסטי

עוד פודקאסט לסטארטאפים

Play Episode Listen Later Oct 23, 2022 44:19


השבוע היה לי הכבוד לארח את ורד רביב-שוורץ, COO ונשיאת חברת Guesty (גסטי). פלטפורמת Guesty מאפשרת למנהלי נכסים לטווח קצר לרכז במקום אחד את כל הפעילות שקשורה לניהול ותפעול נכסים לאירוח, כולל שיווק באמצעות האתרים השונים כולל  Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia ,Agoda ועוד, הפעלת אתר, ניהול ערוצי תקשורת ומשימות תפעול ועוד. בנוסף, לגסטי זירת מסחר Marketplace ובה יותר מ-130 שותפים, אשר מעניקים שירותים משלימים כולל כלי תמחור דינאמיים, סליקת תשלומים, מוצרי בתים חכמים ועוד. גסטי הוקמה בתחילת 2013 על ידי האחים קובי ועמיעד סוטו ופועלת כיום בעשרות מדינות. מאז תחילת הקורונה גסטי כמעט הכפילה את גודלה ומעסיקה כיום 500 עובדים ב-13 משרדים גלובליים, בהם צוות הפיתוח הגדול ביותר בתעשייה. החברה נמצאת כעת בשלבי התרחבות וקליטת עובדים חדשים בישראל ובעולם בעקבות הזינוק בתיירות לאחר הקורונה, שמאיץ בבעלי הנכסים להצטרף לפלטפורמה של גסטי כדי להתמודד עם כמויות ההזמנות הגדולות תוך שמירה על איכות השירות והחוויה של לקוחותיהם. ורד רביב-שוורץ משמשת נשיאת גסטי ו-COO מאז יולי 2018. היא שימשה COO בחברת Fiverr במשך שש שנים, במהלכן צמחה החברה מ-40 עובדים ללמעלה מ-400 ולפני כן  VP of Global Operations בחברות  MediaMind ו- Kenshoo, סמנכ"לית ליגאל ב- Radware ועורכת דין במשרד עורכי הדין זליגמן. ורד מכהנת כחברת בורד בחברת אוטונומו הנסחרת בנאדסק, ובמספר advisory boards של חברות סטארטאפ אותן היא מלווה בשלבי ההתפתחות הראשונים, וכן בתוכניות מנטורינג ויזמות של נשים.   (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.

Mike's Real Estate Podcast for Agents
132 - Mitch Robinson - Aligning Your Messaging In Real Estate

Mike's Real Estate Podcast for Agents

Play Episode Listen Later Oct 14, 2022 55:29


Mitch Robinson is a longtime marketing leader known for his past work at companies including Expedia, Zillow and eXp Realty. He was recently promoted to president of Real Estate News which will launch soon. Intro music Hot Shot by Scott Holmes -http://freemusicarchive.org/music/Scott_Holmes/Inspiring__Upbeat_Music/Scott_Holmes_-_HotshotComments: http://freemusicarchive.org/ Outro music Focus by A A Aalto -http://freemusicarchive.org/music/A_A_Aalto/Connections/FocusComments: http://freemusicarchive.org/

Behind the Stays
Hot Takes on the Future of Travel and Hospitality with Nate Ritter, Co-Founder of Room Steals

Behind the Stays

Play Episode Listen Later Oct 11, 2022 65:06


Meet Nate Ritter — founder of Room Steals, a travel membership that provides customers with incredible deals on hotel rooms. Nate is a technology executive who has started, bought, and sold companies and who has also consulted for companies like Microsoft and Land Rover. Fun fact — Nate also popularized the use of the hashtag on Twitter…pretty cool, huh?  In this episode, we talk about: Where the idea for Room Steals came from and how it compares to Expedia and other OTAs How to build a productized experience for your STR collection Hot takes on the future of travel and hospitality  What it's like to live full time in an RV as a family of 5 Sign up for Room Steals Follow Nate on Twitter Get to Know More About Nate on His Website This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we're lucky — there are a lot of great options in the market, which can't be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here's why: 1. Guesty's Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty's automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing's brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here's the deal.  If you're a STR host without a PMS system or a host looking to explore a new one, I've got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it's the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee. 

Podcasting Smarter
How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio

Podcasting Smarter

Play Episode Listen Later Oct 11, 2022 51:26 Transcription Available


Want to know what goes into making a top branded podcast?  "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI" Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts. This is Chris' story... I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers. In this episode, you will learn the following: 1. What goes into making a top branded podcast, including market research, production and content strategy? 2. How can audio storytelling be used to build relationships and achieve marketing goals? 3. What are some examples of branded podcasts that have been particularly successful? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more. [00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it. [00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland". [00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling. [00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that. [00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry. [00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum. [00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success. [00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand. [00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product. [00:35:11] - In terms of companies seeing return on investment, they are seeing it.  [00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story.  [00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling. [00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him. [00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade.    Other episodes you'll enjoy: How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing  Content and Finding Your Audience  How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits Branded Audio: The Best Marketing Tool You're Probably Missing - LIVE REPLAY    Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Register for our free Podcasting Smarter, Corporate Podcasting Smarter and Storytelling Podcast Week live events To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com