Podcasts about paid search

Send us a textIn this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns.She discusses the transferable skills from nursing—like pattern recognition and empathy—that have made her a natural in PPC. Along the way, she's found guidance from mentors (including her sister) and now mentors others through team training and client relationships.This conversation is packed with advice for anyone considering a leap into digital marketing from a non-traditional background.An Optidge “Office Hours” EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Sara shares her inspiring journey from NICU nursing to digital marketing and the transferable skills that helped her thrive.She emphasizes the importance of mentorship in building confidence, particularly learning from her sister and colleagues.Sara explains how teaching others has helped solidify her own PPC knowledge and build client trust.Her advice to others considering a career pivot: test the waters, find a supportive environment, and always ask questions.Listeners gain a unique perspective on how empathy and structure from healthcare can enhance marketing strategy.Episode Links:

In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today's AI-driven strategies. We dive into what's working now, what's not, and how brands can thrive in a world where attention is currency. Whether you're a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

Doubt that your social media ads are driving patient bookings? Here's how to find out. Our hosts, Cardinal's CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.' We'll break down how we test, analyze, strategize, and forecast to maximize impact.  RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google's motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google's revenue engine.(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.(16:01) High ad strength isn't a reliable indicator of campaign effectiveness; focus on message clarity and fit.(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.(26:51) Proving value means aligning with client goals and telling the full story behind paid media's impact.Resources Mentioned:Amy Hebdonhttps://www.linkedin.com/in/amyhebdon/Paid Search Magichttps://www.linkedin.com/company/paid-search-magic/Spectrehttps://spectre.uk.com/Google Ads / Adwordshttps://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAEInsightful Links:https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-contenthttps://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/https://www.sortlist.com/blog/search-engine-advertising/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Send us a textIn this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan's journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.Episode Highlights: Susan shares her journey from struggling with traditional schooling to discovering her passion for marketing, detailing pivotal moments that led her to specialize in PPC.She highlights the importance of mentorship, crediting Navah Hopkins and Mark Irvine for encouraging her to speak at conferences and step out of her comfort zone.Susan discusses the common challenges local businesses face with PPC, stressing the importance of investing in digital marketing and understanding its potential for business growth.With a focus on diversity, Susan explains how companies can genuinely support diverse voices, going beyond tokenism to create meaningful change.As AI evolves in PPC, Susan emphasizes the need to balance technological tools with human creativity to maintain authenticity in marketing.Episode Links: 

Q1 How has your journey in the industry been?Q2 What are your biggest frustrations with the industry right now?Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?Q4 What are your thoughts on PMax?Exit velocity:What's one thing you want to leave people withBest advice have you've been givenImposter Syndrome moment

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn't you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxExit questions:What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientBest advice you have been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Heather Comiskey: LinkedIn Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AIQ1. Does Account Structure Even Matter Anymore?Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?Q4. What are your biggest frustrations with account and/or campaign structures right now?Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?Q6. Best campaign type for EcoQ7. Best campaign type for LeadGenWhat's one thing you want to leave people with?Advice to freelancers wanting to pitch - what is important to you as a client?What is your favourite agency story to tell?What's the best advice have you been given?Share your imposter syndrome moment

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How did you get into client-side  AI - How is AI part of your daily work process Q4 What frustrates you most about all the new updates Q5 How is your PPC workload as a client-side professional Q6 What's one thing you want to leave people with Q7 Advice to freelancers wanting to pitch Q8 What is your favourite agency story to tell Q9 What best advice have you been given? Q10 Do you suffer from Imposter Syndrome and how do you deal with it

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/

Marketer Dave Stevens speaks to CEO of GOA Marketing Dan Chorlton

Send us a textIn this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge's Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls.  Whether you're a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns. Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: When it comes to Google Ads campaign setup, a few best practices include limiting ad groups to 3-7 keywords, avoiding overuse of broad match keywords, and setting location settings to “presence only.” Once your campaigns are ready to go live, Brianna recommends beginning with manual bidding and regular monitoring of conversion tracking to ensure accuracy and alignment before transitioning to automated tracking tactics. Brianna suggests incorporating negative keywords to reduce wasted ad spend and reviewing search terms frequently to refine keyword lists, assign accurate values to conversions, and enhance targeting. It's good practice to utilize tools like Clickcease, Google Tag Manager and GA4 in paid search to block spam traffic, streamline conversion tracking, and ensure alignment with campaign goals. Episode Links: Brianna's Linkedin Brianna's previous The Digital Marketing Mentor podcast episodeFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore a large-scale eBay experiment that challenges common assumptions about paid search advertising effectiveness. They discover that brand-keyword ads often reach customers who would have found the site anyway, and even non-branded keywords generate negative ROI.Topics covered:[01:00] "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"[02:35] Why marketers avoid clicking paid search ads[03:45] eBay's massive experiment design[06:00] The surprising impact on frequent buyers[07:10] Shocking ROI results[08:30] What this means for established brands  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Blake, T., Nosko, C., & Tadelis, S. (2014). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This episode features an interview with Lyndsey Rojas, CMO at IFS Ultimo, a SaaS enterprise asset management solution, focused on maintenance & safety and well known for a rapid deployment, ease of use and an unparalleled time to value. In this episode, Lyndsey dives into leveraging partner marketing to move from a regional to a global player and making sure communication is transparent to maintain 98 percent customer retention. Key Takeaways:Investing in your team, particularly with all the rapid changes in tech and AI, is uncuttable. It's essential to equip your team to use new technologies and to be strong storytellers.Transparency through the full buyer's journey helps reduce friction in the customer experience by setting accurate expectations, ultimately resulting in high customer retention.Partnerships are especially valuable during times of budget constraints because it allows you to do more with less and helps companies move from regional players to global brands.Quote: Search, paid search and social, they keep changing the game on us. The algorithm changes, cookie lists, all these things keep changing. It keeps us on our toes, and it is like a game you play. You know, you think, oh, I'll pull this lever, and maybe the cost-per-click will go down. And,  it's not something that you can figure out one time and be okay with it.  But, for us, like most B2B tech companies I think, it is the number one traffic generator for our website. It is the top two lead generator for us. So, it is something that we absolutely have to stay on topEpisode Timestamps: *(02:35) The Trust Tree: Authentic communications and creating efficiency for customers *(12:55) The Playbook: Doing more with less through partnerships *(32:40) The Dust  Up: Setting objectives with sales *(33:45) Quick Hits: Lyndsey's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Lyndsey on LinkedInLearn more about IFS Ultimo Learn more about Caspian Studios

Christian Steiger hat die Buchhaltungs-Software lexoffice innerhalb des Unternehmens lexware aufgebaut, nächstes Jahr will er 100 Mio. ARR knacken. Das Spannende? Er setzt 100 % auf Marketing. Neben SaaS-typischen Kanälen wie Paid Search und Paid Social investiert lexoffice hohe Summen in wertvolle Touchpoints mit ihrer Zielgruppe, deutschen Kleinunternehmern. Dieser Ansatz zeigt, wie wichtig Markenaufbau und Kundenbeziehungen sind, um als Software-Anbieter im Markt herauszustechen. Jetzt anhören!

This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit. Key Takeaways:Despite the “paid search is dying” narrative, paid search remains a high ROI channel. Continue leveraging search but prepare for shifts by building a presence in other forums like Reddit and focusing on authentic community building.Campaigns focused on switching customers over from competitors can be part of a strategy to gain market share. Categorizing potential customers into "easy switchers," "difficult switchers," and "non-switchers” can help target campaigns.Auvik saw success with their rapid response campaigns, partially because they so specifically catered the reward to their target customer, which attracted qualified prospects and encouraged meaningful product engagement.Quote: “  I mentioned Reddit as part of a, one of our three paid channels that are uncuttable, but we also have a really large effort to build awareness and conversation and community in Reddit more organically. And that's just because, as we talk about the future of search and search disappearing, if we think about where Google could potentially drive people, it's to these forums like Reddit. And so we're working hard to build our presence there organically, too. Reddit's tricky, though. You have to be authentic on Reddit in a way that you don't have to be on any other platform. They will call you up.”Episode Timestamps: *(02:26) The Trust Tree: Getting customers to switch from competitors *(10:14) The Playbook: Paid search and authentic forums *(27:34) The Dust Up: Get aligned and come armed with data *(29:38) Quick Hits: Susanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Susanne on LinkedInLearn more about AuvikLearn more about Caspian Studios

In this episode, ⁠Krish Palaniappan ⁠interviews ⁠Chris Williams⁠, CMO at ⁠Arima⁠, discussing the evolution of marketing strategies, particularly focusing on marketing mix models and their application in both B2B and B2C contexts. Chris shares insights on how startups can effectively market their products, identify key stakeholders, and leverage content creation and community engagement to build their brand. The conversation also touches on the role of a CMO in a startup environment and the challenges faced in prospecting and utilizing paid search effectively. Krish and Chris discuss the multifaceted roles of founders in startups, particularly in marketing and sales. They explore the importance of understanding customer problems, effective budgeting strategies, and the dynamics of sales and marketing. The conversation also delves into the challenges of educating customers about solutions, handling rejections in sales, and crafting effective elevator pitches. Chris emphasizes the need for a balance between product development and marketing efforts, highlighting that both art and science play a role in successful marketing strategies. Takeaways • Marketing mix models have evolved significantly over the years. • Understanding your target market is crucial for effective marketing. • Building relationships is key to acquiring initial customers. • Identifying influencers within organizations can drive product adoption. • Content creation is essential for engaging potential customers. • Paid search remains a valuable tool despite changing landscapes. • Startups often require a different approach to marketing than established companies. • Networking at events can expand your reach significantly. • Utilizing LinkedIn effectively can help identify prospects. • The role of a CMO in a startup is multifaceted and dynamic. The founder often serves as the best CMO in a startup. • Understanding customer pain points is crucial for effective marketing. • Budgeting in startups should be flexible and responsive to traction. • Sales and marketing should begin as soon as the entrepreneurial journey starts. • Prospecting is a key component of the sales process. • Handling rejection is part of the sales journey and should not be taken personally. • An elevator pitch should be tailored to the audience when possible. • Marketing is essential to keep the product development on track. • Sales strategies should include relationship building and networking. • Both quantitative and qualitative measures are important in marketing. Chapters 00:00 Introduction to Synthetic Data and Marketing Mix Models 02:52 Understanding Marketing Mix Models 05:56 Marketing Strategies for Startups 08:55 Identifying Stakeholders and Influencers 12:02 Prospecting and Finding Influencers 14:47 Content Creation and Community Engagement 18:11 Paid Search and Its Evolving Landscape 21:00 The Role of a CMO in Startups 37:18 The Role of Founders in Startups 40:35 Budgeting Strategies for Startups 42:14 Understanding Customer Problems 45:06 Educating Customers on Solutions 49:44 Sales and Marketing Dynamics 52:50 Sales Strategies and Techniques 56:21 Handling Rejections in Sales 01:01:26 Crafting the Perfect Elevator Pitch 01:04:10 Balancing Development and Marketing 01:06:53 Final Thoughts and Comfort Food

Building a successful tech-driven business is no small feat, but Sam Ingrassia has made it his specialty. As the CEO of BudgetSimple, Sam helps financial professionals, advisors, and brands grow their impact while generating recurring income. With more than 15 years of experience in engineering, marketing, and finance, Sam has built and scaled multiple web-based businesses, blending innovation with practicality.  In this episode, Sam shares his journey into web-based entrepreneurship, offering a behind-the-scenes look at what it takes to succeed in today's competitive, tech-driven world. We talk about the qualities entrepreneurs need to thrive, whether coding skills are still essential, and how to stand out using smart digital marketing strategies. Sam also dives into the importance of a strong online presence, including websites and SEO, and provides advice for anyone looking to enter the fintech or SaaS industries.  Episode Time Stamps 00:55 Meet Sam Ingrassia: CEO of BudgetSimple 01:21 Sam's Journey into Web-Based Entrepreneurship 01:39 Qualities for Success in Tech-Driven World 03:10 Sam's Early Career and First Projects 05:09 Insights on Marketing and Data Utilization 07:06 SEO, Paid Search, and Email Marketing 11:30 Building a Tech Business: Challenges and Strategies 15:00 Importance of Websites and SEO for Businesses 17:18 Effective Content Strategies for Small Businesses 23:00 Advice for Aspiring Tech Entrepreneurs 27:45 Financial Professionals: Needs and Solutions 31:17 Random Quick Questions and Game Time 37:12 Wrapup https://milmo.co/podcast/fintech-and-saas-world

CEO Megan Bowen and VP of Marketing Evan Hughes hosted Demand Generation Manager Ryan Olestro and Senior Performance Marketing Manager Malin Wijenayake to discuss paid search efficiency and how to stop overspending.  They dive into key tactics for improving paid advertising strategies, focusing on recognizing budget inefficiencies and balancing spending between Google Ads and Paid Social. They cover setting up effective conversion tracking, differentiating between competitor and branded campaigns, and adjusting to changing search dynamics. The discussion provides practical strategies to boost ROI and adapt marketing efforts to changing digital landscapes. The panelists share insights on experimental approaches to Google Ads, such as optimizing for conversion value, using dynamic search ads, and writing effective ad copy. They stress the importance of evolving ad strategies in response to AI technologies and highlight the need for ongoing testing and adaptation to remain competitive in digital marketing.  Key Takeaways: Implement effective conversion tracking by integrating UTMs into your CRM system to accurately assess keyword and campaign performance. Balance your budget between demand capture and demand creation strategies to avoid overspending on Google Ads and invest in medium to long-term brand building. Structure non-branded campaigns by separating high-intent keywords from low-intent keywords to ensure efficient budget utilization and targeting. Experiment with dynamic search ads and competitor campaigns to glean insights into consumer behavior and identify new keyword opportunities. Continuously refine ad copy and remain flexible with Google's evolving algorithms and SERP formats to maintain a competitive edge in a changing digital environment. See full videos and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter.

Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect).For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law.From Broadcast TV and Paid Search to Streaming, Website Management, and everything in between, they have the tools to reach prospective clients at every stage of their decision-making journey.Connect with Kyle on LinkedIn: https://www.linkedin.com/in/hhebenstreit/Visit PMP (PracticeMadePerfect): https://www.pmpmg.com/ Trial Lawyers Summit: https://ntlsummit.com/On This Episode, We Discuss…Importance of Multi-platform MarketingCustom Marketing Strategies The Importance of Setting Clear Expectations with ClientsEmbracing New AI Tools While Maintaining a Human Touch

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you're keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC's, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative? Q5 What would you say to paid search advertisers who feel that Ai may take their jobs? Q6 How do you keep yourself interested in the new Ai updates happening? Q7 Has your workload changed and who are the people you need to push back on? Q8 How important is it to actually know the business goals? Q9 What advice have you been given that was not for you? Q10 How do you deal with imposter syndrome? Q11 What are the important things you want to hear when an agency is pitching to win business? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by three industry experts to discuss the evolving landscape of SEO, paid search, and content marketing. Brian Gerstner, Brandon Tancott, and Stephen Fahlsing share their insights on the synergies between paid and organic search, the impact of AI on content creation, and strategies for creating authentic, valuable content in an increasingly noisy digital world.

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Rohit Ajmani (CEO of Idea Clan) discuss: - Rohit's journey from Engineering student to full-time Entrepreneur - Leadership & Growth (200+ Employees & 3,000+ Clients) - Rohit's Ringba GOAT Award - Asking for Help and Compensating for Time - Marketing Automation using Technology - AI Based Creatives and Creative Analysis - LeadGen & Pay Per Call Scaling with Virality - Paid Social, Native Advertising, Paid Search & Display Official Sponsor: PIN-UP Partners - (https://t.me/limitlessEight_bot) Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Rohit Ajmani: IDEA CLAN: https://ideaclan.com/ FACEBOOK: https://www.facebook.com/ideaclanrohit INSTAGRAM: https://www.instagram.com/rohit_ajmani/ TWITTER: https://x.com/rohitajmani LINKEDIN: https://www.linkedin.com/in/rohit-ajmani-a2298863/

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

It's about the majority, not the minority. -- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com :)

Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry. Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns. Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses. Additional Resources: Chad on LinkedIn Connect with Logan Bergevin on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn 

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.In this episode:05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Welcome to the "Unapologetic Marketers" podcast! In this episode, hosts DevFrank and Carlos dive into the three top ways to boost your visibility on Google. We cover essential strategies for SEO, Local SEO, and Paid Search, providing you with actionable insights to drive more traffic to your site. Plus, don't miss our mini news section where we discuss the latest trends in digital marketing: The growing maturity of TikTok users, with an increase in users aged 30 and over. The rise of Reddit posts in Google rankings, with Reddit seeing a 39% increase in traffic from Google. The release of Meta AI, utilizing real-time results from Bing Search Engine. Tune in for an informative and engaging episode that's packed with the raw, unfiltered truth about digital marketing. Whether you're new to the field or a seasoned marketer, you'll find valuable tips and updates to stay ahead in the digital world.

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas. Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/ From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business. Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing. Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times. Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes. Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the foundations of a paid search audit, the steps of the process, and who should be involved. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠.

Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it's better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month. Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Ready to level up your summer wellness game? Ever wondered how to stay stylish and safe under the sun without compromising comfort? This episode is packed with all the essentials you need, from Clear Stem's innovative Sunny Sidekick powdered SPF 30 to Supergoop's SPF-infused lip products. Plus, discover Ponyflo's revolutionary hats designed with ponytail holes, making them your perfect sunny day companion. Tune in to hear our top picks that will keep you protected and fabulous all season long.But we don't stop there; achieving personal goals is just as crucial as staying sun-safe. Whether you're focused on financial management, job hunting, or overall wellness, we've got strategies and tools to keep you motivated and on track. Learn about the power of goal-setting journals, get inspired by the Mel Robbins podcast, and dive into "Good Energy" by Dr. Casey Means for transformative health tips through mindful lifestyle changes. Join us for a dose of motivation and actionable advice to make meaningful progress in every aspect of your life.Products mentioned in this episode:Powder SunscreenClearstem powder SPF 30https://clearstem.com/products/sunnysidekickUse code "hotmessmomhealth" for 15% off Supergoop lip balms, lip color and lip glosshttps://supergoop.com/collections/balm?utm_source=GOOGLE&utm_medium=Paid-Search&utm_campaign=20934885276&utm_content=160617889385&utm_term=lip%20balm%20spf&gad_source=1&gclid=Cj0KCQjwsPCyBhD4ARIsAPaaRf1qxjRYwm-Jdk4ImRcbyi3o5lxAq249605YR_r6OGlsgjVy_Sm-usYaApAtEALw_wcB&gclsrc=aw.dsSun hats with pony tail holes!https://www.ponyflohats.com/collections/sun-hatFace maskhttps://clearstem.com/products/pregameUse code "hotmessmomhealth" for 15% off Vegetable chopper 13 in 1!https://a.co/d/0WyiaPmA good summer dresshttps://www.loft.com/https://factory.jcrew.com/Finish journalhttps://jonacuff.com/journal/A good podcasthttps://www.melrobbins.com/podcastA good bookGood Energy by Casey MeansThe surprising connection between metabolism and limitless healthhttps://a.co/d/2P0kYAv

In this week's episode, Jenny chats with Hedy & Hopp's own Director of Activation, Lindsey Brown to talk about rural marketing. They discuss the unique challenges and opportunities that working with regional hospital systems or payors in rural communities present:Challenge 1: ChannelLindsey states that access to channels may differ from marketing in urban areas. Rural areas may have more limited or no access to things like fiber internet, cable TV, and even billboards and signage. However, that doesn't mean rural areas are disconnected, the opportunities to connect are just through different channels: Traditional channels are critical, but don't forget streaming services, video platforms like YouTube, and social media. Beyond digital, in rural areas, you'll find that partnerships with local entities like high schools and local businesses play a powerful role in building reputation for your brand. Social Media – in rural areas social can drive higher conversion rates as people tend to be more connected on social media than urban areas Programmatic – in rural areas, a tight, conversion-focused message may go further than general brand awareness for programmatic Key Events – partnerships with companies, events, and even signage can all be great opportunities to build brand awareness and reputation Paid Search – don't underestimate the power of conversion-focused, bottom of funnel paid search tactics Challenge 2: ContentThe second challenge Lindsey brings up is that the framing of content looks a little bit different in rural areas. Rather than focusing on messaging like “24/7” or “Get Seen Today,” which may not be feasible in rural areas, rural audiences may respond better to practical messaging that promotes convenience, scheduling ahead, or social determinant of health topics like transportation or cost.Finally, Jenny and Lindsey offer a few areas to research if you are marketing in a rural community:Connect with Jenny:https://www.linkedin.com/in/jennybristow/

Today, we're talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.

Join Susan Wenograd as she shares her journey in digital marketing, blending creativity with practicality. Explore mentorship insights and the evolving landscape of Google Ads and new strategies to optimize in a post-cookie world! Episode Highlights Susan Wenograd, characterized by her unique blend of practicality and creativity, recounts her transformative journey from initially considering film studies to ultimately carving out a successful career in the realm of digital marketing. Through her experiences, she embodies the ethos of adaptability and perseverance, demonstrating how embracing both sides of her personality has been instrumental in navigating the complexities of the industry.Susan has seen a profound impact from mentors like Mike King and Jeremy Bloom, whose guidance transcends conventional boundaries, offering Susan holistic insights that extend far beyond their apparent roles. Their mentorship serves as a testament to the power of genuine connections and the invaluable lessons that emerge from meaningful relationships within one's professional journey.Susan dives into the deep, ever-evolving world of Google Ads. She provides valuable insights into strategic shifts in bidding tactics, optimizations, and the differences in strategies over the past decade (and more). She offers a glimpse into her entrepreneurial venture with Can'tdles, a candle-making business that beautifully intertwines her creative flair with astute business acumen. Through her multifaceted experiences, Susan offers a compelling narrative that underscores the importance of adaptability, mentorship, and embracing one's unique blend of skills and passions in navigating the complexities of the modern business world.Episode LinksSusanWenograd.com Susan's LinkedInTwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products and seek guidance.09:54 Comparing paid social and search platforms – Bing vs Google12:34 Why it's important to optimise your landing page and/or website11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – ClickfunnelsMike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME's. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying. Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

https://youtu.be/gWs5QIzEMtYOur host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share's omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form videos, and influencer marketing. He talks about the balance between customer acquisition and retention and the challenges in the current customer acquisition landscape. Additionally, he discusses the impact of a cookie-less world on paid media and the importance of analyzing channel performance and ROI.In this conversation, Jonathon discusses various aspects of marketing, analytics, and e-commerce and emphasizes the importance of paid search KPI's and the different metrics he focuses on at different stages of the marketing funnel. Jonathon also shares how he has been surprised by the results of his email marketing strategy and the importance of customer focus. He discusses the use of analytics platforms and the need to trust the data while also being aware of potential biases. Jonathon highlights the role of AI in SEO and content generation, as well as the challenges of multi-channel marketing and attribution. He also touches on the impact of AI on traditional media and shares his passion for e-commerce and his involvement in cat rescue.Chapters:00:00 Introduction and Background03:10 E-commerce Experience and Analytics05:02 Overview of Equipment Share06:22 E-commerce Platform Launch07:01 Omni-channel Strategy09:03 Purchasing Behavior and High Ticket Volumes10:38 Supply Chain and Inventory Management12:23 Content Creation and Value-Added Services14:09 Organic Marketing and Short-Form Videos16:02 Target Persona and Customer Acquisition17:30 Challenges in Customer Acquisition19:01 Paid Media in a Cookie-less World20:29 Analyzing Channel Performance and ROI21:23 Paid Search and Funnel Metrics22:07 Surprising Results and Customer Focus23:13 Providing Value and Personalization24:13 Analytics Platforms and Trusting Data24:46 The Importance of Analytics and Equalizing Data25:05 Being Reactive and Adapting to Changes26:02 Marketing Characteristics for Different Company Stages27:08 Focus on Growth and Retention28:06 AI in Marketing and SEO29:34 Multi-Channel Marketing and Marketplaces30:19 The Complexity of Analytics and Omnichannel Behavior35:49 Attribution Models and Analyzing Data38:07 Traditional Media and CTV Advertising39:45 Final Thoughts and Advice42:05 Fun Fact and Personal InterestsJonathon's LinkedIn profile: https://www.linkedin.com/in/jonathonblevins/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

We're stoked to have Brian Pappas joining us in our Tulsa studio this week!Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he's rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won't want to miss!Brian's a pro's pro when it comes to paid search, and we're super thankful he swung by the agency to hang out with us. Can't wait for you all to see (and hear!) him in action.– Brenda, Brandon, Brian, Claudia, Roop & Sam

Chris was joined by Sam Kuehnle of Loxo to talk about optimizing digital marketing strategies, with a specific focus on Google Ads in the B2B space. The dialogue delves into the common pitfalls many B2B companies face, such as overspending on paid search and the lack of granular ROI assessment for their digital ad investments. Chris and Sam dive deep into the value evaluation of Google search as a marketing channel for B2B companies. As they dissect the efficiency of paid search strategies, they offer practical advice on how businesses can reassess their ad spends in light of increasing costs and diminishing returns. The episode provides a meticulous breakdown of analyzing and reallocating budgets for maximum ROI—ensuring each marketing dollar is invested where it counts. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

If you've ever found yourself staring at stagnating metrics or struggling to revive the pulse of your PPC efforts, you're in the right place. Andrew Percey of Prometheus PPC is here to unravel expert strategies, actionable insights, and success stories that will help you transform your flatlining paid search campaign into a thriving powerhouse. https://www.theagentsofchange.com/516

Brenton Thomas's extensive experience in digital marketing.Insights on starting and growing Twibi, his digital marketing agency.The evolution of SEO and social media strategies in modern marketing.Challenges faced and overcome in the digital marketing space.Tips for startups and established businesses to enhance their online presence.Brenton's journey from corporate roles to entrepreneurship.The impact of digital marketing on business growth and brand development.Insights into Brenton's educational background and how it shaped his career.Advice for aspiring digital marketers and entrepreneurs.Discussion on future trends in digital marketing.Connect with Brenton Thomas:Website: Twibi AgencyEmail: bthomas@twibiagency.comTwitter: Brenton ThomasFacebook: Brenton ThomasInstagram: Brenton ThomasLinkedIn: Brenton ThomasBook a Free Consultation: Schedule HereListen to this episode to uncover the secrets of digital marketing success and learn how you can leverage these strategies to elevate your business or brand. Don't forget to subscribe to RISE Urban Nation for more insightful conversations with industry leaders!

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations.  He starts by discussing the lack of data and tracking in companies that spend millions of dollars on Google paid search ads. He emphasizes the importance of having a system in place to measure the ROI of every investment in the channel. Chris highlights the need for marketers to go beyond basic metrics like conversions and clicks and focus on tracking pipeline creation and revenue generation. He also points out common mistakes, such as not using persistent UTMs, and emphasizes the importance of doing the fundamentals well before investing in advanced analytics tools. Chris concludes by discussing the ratio of investment in headcount and its correlation with ROI. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Discover the significance of career optimization in fostering talent retention and organizational success. In this thought-provoking episode, we delve deep into the multifaceted advantages of prioritizing career optimization as a strategic approach to talent management. Today's guest is Owen Loft, Co-Founder & CEO at Socium Media. Inc Magazine ranked his company #643 on the 2023 Inc 5000 list. Socium Media is an NYC-based, direct response digital marketing agency specializing in Paid Search, Paid Social, Performance Creative, and SEO. In this episode, Owen offers valuable insights on how organizations can create an environment that nurtures career optimization, empowering employees to grow and thrive within the company. Tune in to explore real-world examples and practical strategies that illuminate the role of career optimization in enhancing employee satisfaction, boosting productivity, and fostering a culture of continuous learning and development. Uncover the key principles and best practices that underpin effective career optimization strategies, and gain valuable insights into how organizations can leverage this approach to attract top talent, drive employee engagement, and foster long-term success. Don't miss this enlightening discussion that unveils the transformative power of career optimization in shaping a vibrant and resilient workforce, unlocking the full potential of employees for collective growth and prosperity.   Get the show notes for The Importance of Career Optimization for Talent Retention with Owen Loft at Socium Media Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #OwenLoft featuring your host @GeneHammett https://bit.ly/gttOwenLoft   #CareerOptimization #GeneHammettPodcast #GHepisode1041 #Inc5000 #digitalmarketingagency #PaidSearch #PaidSocial #PerformanceCreative #SEO     Give Growth Think Tank a review on iTunes!