Podcasts about paid search

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this episode, Optidge Paid Media Specialist Sara Reinhold walks through how we revived paid media for FamilyTreeDna by stripping back to intent, stabilizing with a feed-only Performance Max strategy, and expanding product availability to give the algorithm room to win. We chat about how we made adjustments along the way, setting a realistic ROAS floor, pausing underperforming channels, and rebuilding search around present-day demand rather than yesterday's assumptions.The result? By choosing time over speed and prioritizing reliable conversion signals, the Optidge team was able to validate their structure and prove the value of their advice, ultimately extending the partnership and increasing loyalty. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This case study example illustrated how just because something worked in the past doesn't mean it works now, as market conditions, platform algorithms, and auction dynamics shift constantly.Patience in scaling compounds trust. By choosing six months over three, Optidge rebuilt reliable conversion signals and created the foundation for a 5.7x budget increase.Budget pacing is as important as budget size. Aggressive spending without a validated structure wastes money; sustainable scaling with clear milestones delivers results.Full-funnel thinking measures the whole system, not just the middle click. Upper-funnel awareness (YouTube, Demand Gen) feeds lower-funnel conversion (search). This case proves that long-term partnerships outperform short-term wins. The 2.59 ROAS and 100% client satisfaction came from working through highs and lows together, not from a single tactic or campaign. Episode Links:Episode 084: From NICU Nurse to PPC Pro: A Career Pivot Story with Sara Strickland (Office Hours)Sara Reinhold on LinkedInThe Digital Marketing MentorThe DM Mentor on InstagramOptidge Paid Media Services Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

#899 Want to build a thriving Google Ads agency with real results? In this episode, host Brien Gearin sits down with Shri Kanase, founder of Yoru Marketing and YouTube educator, to unpack how he built a 7-figure agency rooted in real e-commerce experience. Shri shares his journey from dropshipping in high school to scaling high-ROAS Google and Bing ad campaigns for brands doing $50K+/mo. He breaks down how to find your niche, attract clients organically, price for profitability, hire global talent, and adapt to AI's evolving role in paid search. Whether you're starting an agency or scaling one, this episode is a masterclass in strategic, data-driven growth! (Original Air Date - 9/8/25) What we discuss with Shri: + Shri's start in e-commerce as a teen + Transition from brand owner to agency founder + Importance of niche-specific agency focus + How he got his first client from YouTube + Offering Bing Ads as a strategic differentiator + Pricing models: retainer + ad spend percentage + Hiring and managing a lean global team + Why he avoids working with unproven startups + Adapting to AI in Google Ads and search + High-ROAS opportunities with Bing for certain niches Thank you, Shri! Check out Yoru Marketing at ⁠YoruMarketing.com⁠. Follow Shri on ⁠Instagram⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Rueckert was a ski resort marketing director who got curious about a simple question: when someone asks an AI where to ski, does Snow Basin show up? That curiosity led him down a rabbit hole that eventually became Centium AI, a platform now working with over 170 outdoor brands to help them understand and improve their visibility across every major AI model. In this conversation, Michael and Aaron dig into how ChatGPT, Gemini, Claude, and Perplexity each "think" differently about outdoor brands, why landing a GearLab ranking may now be worth more than any paid search campaign, and what it means for marketing when AI starts making purchasing decisions on behalf of humans. They also go deep on the practical side — how to set up Claude projects as a creative co-pilot, why taste is still the irreducible human advantage in an AI world, and why the outdoor industry is actually better positioned than most for what's coming. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Michael Rueckert: https://www.linkedin.com/in/michael-rueckert/ Centium AI: https://www.centium.ai/ Christian Rawles on SN: https://youtu.be/EVPKsO0O8us GearLab: https://www.outdoorgearlab.com/ OpenClaw: https://openclaw.ai/ Rick Rubin on "Taste": https://www.instagram.com/reel/DNyma-0WMZL/ Claude: https://www.claude.ai BPC - Brand, Product, Content Scott Sports: https://www.scott-sports.com/ Gnarly Nutrition: https://gognarly.com/ DBo's Gnarly Video: https://www.youtube.com/watch?v=qPtESorSIso Go-Giver (Book): https://amzn.to/4mzP632 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete?Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior.For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page.To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete?Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior.For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page.To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Stefanie Beach is an award-winning digital marketing executive and the Founder and CEO of The Marketeer Group (formerly SMB Media Consulting). A veteran of the ad tech world with over 15 years of experience, she is widely recognized for her leadership in programmatic strategy and her advocacy for flexible, expert-led talent models.Under Beach's leadership, the firm rebranded from SMB Media Consulting to The Marketeer Group to reflect its expansion into a full-funnel marketing partner.Model: The agency is built on a "flexible talent" framework, providing brands and publishers with high-level media expertise (all staff are Director-level or above) without the overhead of a traditional large agency.Specialization: Beach oversees a team that specializes in Paid Search, Social, Programmatic, and Retail Media Networks (RMNs). In 2026, she has focused the firm on the transition from "GenAI hype" to "Agentic AI," prioritizing AI tools that drive measurable business outcomes.Growth: The firm's rapid trajectory earned it a spot on the Inc. 5000 list of fastest-growing private companies in America.Beach is the host of the industry-leading podcast The Digital Marketeer. On the show, she interviews top CMOs and founders about the evolving landscape of performance media, data privacy, and the "Movable Middles" growth framework. Recent episodes have focused heavily on navigating the fragmentation of retail media and improving the post-purchase consumer experience.Corporate Roots: Before founding her own company, Beach held senior roles at major ad tech and media firms, including PubMatic, MediaMath, Conversant, and Initiative (IPG).Work-Life Balance: A vocal proponent of "Human-First" leadership, she founded her agency specifically to challenge the rigid structures of the 9-to-5 world. She frequently speaks on her decision to refuse venture funding in favor of independence and her commitment to being a present parent while scaling a multi-million dollar business.Awards: She has been honored as a Stevie Award winner for Female Executive of the Year and received the Enterprising Women of the Year award for her contributions to the marketing community.The Marketeer Group & Professional LeadershipThe Digital Marketeer PodcastBackground & Advocacy

In this episode of Future Fuzz, Harry Duran sits down with Bianca Bruno, Associate VP of Paid Search at Good Apple, to unpack what marketing leadership actually looks like in the age of AI, automation, and rapidly evolving search behavior. Bianca explains why AI isn't replacing marketers—but instead pushing them to become more analytical, strategic, and business-minded.The conversation dives into how modern search teams are shifting away from manual optimization toward deeper data analysis, how agencies should think about AI as a co-pilot rather than a replacement, and why fundamentals like keyword strategy, audience targeting, and business context still matter more than ever.Bianca also shares how she maintains a remarkable 97% team retention rate by prioritizing mental health, communication, and real human connection in a hybrid work environment. From AI-driven media planning tools to the rise of Answer Engine Optimization (AEO) and changing consumer search behavior, this episode explores how agencies can adapt while staying grounded in the fundamentals that actually drive results.Guest BioBianca Bruno is the Associate Vice President of Paid Search at Good Apple, an independent media agency known for its data-driven marketing strategies. With over a decade of experience in paid search and performance marketing, Bianca leads teams responsible for optimizing complex campaigns across industries including retail and pharmaceutical.At Good Apple, Bianca focuses on combining human expertise with AI-powered tools to improve campaign performance, streamline media planning, and uncover new audience insights. She is particularly passionate about building strong teams, maintaining a people-first leadership approach, and helping marketers adapt to the rapidly evolving landscape of search, automation, and AI-driven marketing.TakeawaysAI is changing how marketers work—but not replacing them. Search marketers are shifting from manual optimization to analytical strategy and business thinking. The fundamentals of paid search—keywords, audience targeting, and campaign structure—still matter. AI works best as a co-pilot that enhances human expertise rather than replacing it. Answer Engine Optimization (AEO) is growing but brands shouldn't chase every AI query. Successful teams balance automation with human oversight and data validation. Retention and team health improve when leaders prioritize communication and mental wellness. Marketing innovation often comes from solving real workflow problems before they become major issues. Influencer marketing is evolving into a more structured ecosystem with specialized negotiation roles. Future marketing success will depend on adapting to changing consumer search behaviors and privacy expectations.Chapters00:00 Welcome and Introduction to Bianca Bruno 00:25 The Bears Win and Chicago Sports Energy 02:02 What Leading Paid Search Looks Like in the AI Era 03:46 How AI Is Changing the Daily Work of Search Marketers 06:12 Why Marketers Need to Think More Like CEOs 07:24 Building a Team That Thrives in a Rapidly Changing Industry 09:27 How Bianca Maintains a 97% Team Retention Rate 11:18 Preventing Burnout in High-Pressure Marketing Roles 12:42 Innovation as Solving Problems Before They Exist 14:05 How Teams Are Actually Using AI Tools Today 16:30 Is Google Search Really Losing Relevance? 20:17 Why Marketing Fundamentals Still Matter in the Age of Automation 21:33 Helping Clients Focus on the Right AEO Metrics 24:03 What Brands Get Wrong About AI Search Visibility 29:31 Why Modern Media Planners Must Become More Analytical 32:19 The Rise of Influencer Negotiation as a Marketing Discipline 35:05 How Consumer Search Behavior May Change Next 36:03 Career Advice for Marketers Entering the AI Era 39:20 Why Analog Experiences Are Making a Comeback 42:23 Closing Thoughts: Work Well With People FirstLinkedIn⁠⁠⁠⁠⁠⁠Follow Bianca on LinkedIn Follow Harry on LinkedIn

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from listeners around the world who have questions about Google Ads search campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

The Future of Paid Search: What's Changing in 2026 and How to Stay AheadJoin us for a 30-minute masterclass where we'll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies.This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importance of first-party data, and share how to adapt to stay ahead in a rapidly evolving marketplace.What You'll Learn & Why It Matters:Embrace the transition from traditional keywords to intent, context, and search themes in your paid search strategy.Understand the growing role of AI as the backbone of paid search, powering smarter, more efficient campaigns and enhanced user experiences.Capture demand rather than just driving discovery – learn how to refine your approach to meet consumers where they are in their journey.Integrate ads seamlessly into AI-driven and conversational search experiences to better align with evolving consumer behaviours.Leverage first-party data and brand strength to gain a performance advantage in an increasingly competitive paid search landscape.All attendees can request a FREE Paid Search Consultation to uncover opportunities for optimisation, creative innovation, and growth in 2026.

This week on The Home Builder Digital Marketing Podcast, April Griffith of GriffithX joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith

The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either.Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale.Rebecca Pilkington, our Head of Paid Media, reveals the award-winning strategies that took Aged Care Bathrooms to a £2.4 million run rate in nine months and generated 11,000 leads for DSLD Mortgage in year one — campaigns that earned Exposure Ninja three Global Search Awards in 2025.In this episode, you'll discover:Why first-party data is now your most valuable assetWhen AI features work brilliantly (and when they tank campaigns)How to test AI without destroying core performanceWhy over-segmentation is killing your reachThe multi-channel approach that actually drives results in 2026If you're planning your paid search strategy for 2026, this episode provides your complete roadmap backed by real campaign data.Get the show notes:https://exposureninja.com/podcast/paid-search-strategy-2026/

Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth. What you'll learn about in this episode: 1. Paid Search in 2025  - How Google's LSA credit policy and PPC changes affect case volume  - Why exact-match targeting outperforms broad match in competitive markets   2. AI's Impact on Visibility  - How Google's AI Overviews and ChatGPT are influencing search and lead flow  - What content structure helps firms appear in AI-generated answers 3. Attribution & Brand Building  - Why tracking conversions is harder than ever in a multi-touch journey  - The power of video and social content for building brand familiarity 4. Q4 Action Checklist  - Auditing channels, cutting non-producers, and doubling down on top performers  - Expanding review collection across Google, Facebook, and legal directories   5. Budgets, CAC, and ROI Targets  - Understanding today's cost per case  - Setting sustainable ROI goals Resources:  Website: consultwebs.com/ LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs Twitter: twitter.com/Consultwebs Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

We're excited to officially launch Paid Search Ads—built specifically for the green industry. In this episode, Adam breaks down what paid search is, why it matters, and how it helps lawn care and landscaping businesses show up at the top of Google when customers are ready to buy. If you want more clicks, calls, and booked jobs—this one's for you. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50 a day (or even less). She's been in the trenches on both the agency and in-house side, managing everything from local clinics to Fortune 100 companies, so she knows what actually works—and what's just burning money. If you've been frustrated by rising costs, spread-thin budgets, or campaigns that seem to eat cash without delivering results, this conversation will change how you think about paid search. No fluff, no impossible tactics—just practical strategies you can use today. https://www.theagentsofchange.com/605 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization through micro-segmentation and predictive modeling that segments audiences beyond traditional demographics. The discussion covers three strategic frameworks: leveraging search intent data to guide email content creation, using email insights to amplify SEO-optimized content through internal linking strategies, and implementing dynamic content that adapts based on customer behavior changes over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

By David Farmer, Founder & CEO of inticeAfter my last video, I got a comment that made me realize something: even though we've been talking about our success with Honda for a while now, there's still a misconception out there that intice360° is just for Honda dealers.Let me be crystal clear—we're not. Not even close.Yes, Brandon Honda in Tampa was our very first intice360° website customer, and yes, we've expanded across a ton of Honda and Acura stores. We're part of the Honda and Acura digital dealer programs. But our footprint is expanding—and fast—across multiple OEMs.And that's what today's blog is about: showing exactly how flexible, powerful, and tailored our intice360° website solution really is across different brands.Our Website Platform Is Built DifferentWhen I say we offer a full website solution, I mean it. Most website providers give you a CMS—a bare shell—and then leave it up to you to stack a bunch of overpriced, disconnected widgets on top of it.With intice360°, there are no add-ons. Everything is included. It's one platform. One provider. One seamless experience.Our MAKER Suite includes:LeadMaker® – our $25 Test Drive scheduling techTradeMaker® – full trade-in experience with KBB integration or real-time Express Cash OffersDealMaker® – full digital retailing from first click to final pencilLoanMaker® – pre-approval and credit tools, soft pulls includedCredit Score Express® – customers get their score without a hard hitEntice Chat – our fully integrated, live chat solutionIt's all built in. Not bolted on.Kia, Acura, CDJR: See How intice360° FlexesLet's break it down by brand, so you can see how we're adapting our tech and design to deliver the best possible experience—and stay OEM-compliant.Kia – Herson's Kia, Rockville MDWe're not in the official Kia program, but we are 100% compliant. Herson's brought us on after years of working together on their Honda store. What we've built for Kia is visually striking and strategically tuned.Generative AI hero sliders tailored to Kia brandingFactory fonts and full compliance reviews before go-liveCTA stack engineered for lead capture: schedule test drive, get trade offer, get pre-qualifiedSpecials pages with embedded video offers, dynamic CTAs, and “send to mobile” lead captureIt looks tier-one. It performs tier-three.Acura – Jim Hudson AcuraThis store helped get us into the Acura Digital Dealer Program, and they're absolutely crushing it.Certified, approved designs and offer formatsCustom video content using Acura assets and drone footage of the storeClean UX with smart white space and high-impact calloutsFully integrated Maker Suite inside every VDP and SRPFuse videos—new format, professionally produced, 100% compliantEverything feels native to the brand, but distinctly intice360° under the hood.CDJR – Scott Robinson Chrysler Dodge Jeep RamOur newest launch, and it's a killer execution.Deep use of generative imagery, brand-themed design, and Jeep color palettesDynamic inventory filtering by brand (Chrysler, Dodge, Jeep, Ram)Videos produced in-house for every special—website, social, and display readyAll lead gen tech embedded with no third-party vendors neededLocal SEO pages for each surrounding market with custom content and AI-optimized copyAgain—we're not in the program (yet), but the work speaks for itself.Unified Tech, Tailored ExperienceEvery dealership gets a fully branded, OEM-specific experience powered by the same enterprise-level back-end. That means:Custom illustration styles based on brand (Jeep gets Jeeps, Kia gets Kias)Video ads with factory-correct visuals and messagingDynamic offer banners that match your inventory and update dailyFully VIN-decoded digital retailing tools built right into the page—not launched in a separate windowThis isn't plug-and-play. It's precision-built.More Than WebsitesYes, we build websites—but that's just one piece.With intice360°, you also get a full digital advertising platform:Paid Search (with no markup)Paid Social (also no markup)Video Pre-Roll, YouTube, CTV, Conquest Email, and moreReal-time video offer production, synced to your specialsSEO and local content strategy custom-built for each storeAnd you get one bill. One team. One solution.Dealers Deserve MoreWe built intice360° because dealers were tired of Frankenstein websites and overpriced widget stacks. They wanted:Websites that convertAds that performTech that worksSupport that gives a damnSo we gave it to them.If you're tired of chasing down six different vendors to manage your website, chat, trade tool, digital retailing, and ads—we should talk.We're already delivering this for dealers across Honda, Acura, Kia, CDJR, and more.You can get the best-in-class solution right now.

On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.Key Takeaways:00:00 Introduction.05:02 PPC Live UK evolves from a side hustle into a main business.09:21 AI still struggles to replicate empathy and tone of voice.13:04 Digital advertising is expensive and not accessible for all.17:34 Small businesses lack data, so manual approaches remain critical.21:32 Marketers must show up at the right time without repetition.25:16 Frequency capping is essential for sustainable PPC campaigns.29:29 Average order value matters more than conversion count alone.33:00 What gets celebrated gets repeated in marketing and leadership.37:33 PPC hits diminishing returns if spend is not redirected.Resources Mentioned:Anu Adegbolahttps://www.linkedin.com/in/themarketinganu/PPC Live UK | LinkeInhttps://www.linkedin.com/company/ppcliveuk/PPC Live UK | Websitehttps://www.ppc.liveInsightful Links:https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75dhttps://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategyhttps://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

#577 Want to build a thriving Google Ads agency with real results? In this episode, host Brien Gearin sits down with Shri Kanase, founder of Yoru Marketing and YouTube educator, to unpack how he built a 7-figure agency rooted in real e-commerce experience. Shri shares his journey from dropshipping in high school to scaling high-ROAS Google and Bing ad campaigns for brands doing $50K+/mo. He breaks down how to find your niche, attract clients organically, price for profitability, hire global talent, and adapt to AI's evolving role in paid search. Whether you're starting an agency or scaling one, this episode is a masterclass in strategic, data-driven growth! What we discuss with Shri: + Shri's start in e-commerce as a teen + Transition from brand owner to agency founder + Importance of niche-specific agency focus + How he got his first client from YouTube + Offering Bing Ads as a strategic differentiator + Pricing models: retainer + ad spend percentage + Hiring and managing a lean global team + Why he avoids working with unproven startups + Adapting to AI in Google Ads and search + High-ROAS opportunities with Bing for certain niches Thank you, Shri! Check out Yoru Marketing at YoruMarketing.com. Follow Shri on Instagram. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWhat started as a frustrated student's question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you're hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.Episode Highlights: Through candid conversations with PPC experts, Navah Hopkins and Sarah Stemen, this episode exposes the major flaws that exist in the marketing job market - from unrealistic expectations to compensation disparities. Navah believes overloaded job descriptions are fueled by a lack of understanding from employers on time requirements, as well as AI tools that can pad the posting with unrealistic responsibilities.  Navah encourages job seekers to promote all avenues of experience, offers interview tips, and gives a few red flags to look out for during the process. Through discussion of the complexity of PPC, Sarah details the many strategic skills required that may be overlooked or misunderstood by employers.m Due to the capacity required for effective marketing efforts, Sarah suggests that businesses should consult with an agency the help set goals and define their needs. Episode Links: Navah Hopkins on LinkedInSarah Stemen on LinkedInEpisode 041: English, Ethics, Education, and Encouragement in Paid Search with Navah HopkinsEpisode 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah StemenFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Brendon, Nihal and Peyton sit down with Kevin McClary, who you might have caught on last week's IMC: Live – and some previous episodes of this very podcast. He's bringing us some more insights on AI, paid search, ads inside of LLMs and a whole lot more. Let's dig in. LINKS Learn more about Industrial Marketing Summit at https://industrialmarketingsummit.com Learn more about Gorilla 76 at https://gorilla76.com

Search engines aren't the only place people are querying anymore. With the rise of AI tools like Gemini and ChatGPT, how can we expect the world of paid search to change? We've brought performance marketers Kevin McClary and Brandan Davis on the show to discuss.

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Today, join Josh and Garrett as they discuss what Paid Search Advertising is and when it's relevant to financial coaches! 3 (+2!) key takeaways: The benefit of paid search is that IF (big if) you do it right, it gets you in front of people who are actively looking for a solution to a problem that you solve through your coaching. Paid search gives you keyword targeting abilities AND audience targeting capabilities. Three things that impact where your ad is placed: price (how much are you paying), competition (how many others and how much are they paying), “quality score” (does this ad actually answer the person's question that they were searching for? Is there value on the page? How trustworthy is the website?) Use key phrases, NOT key words. The fewer people who see your ad, the better, because that means you've targeted it exactly to those people who are actually potential prospects, not those who will never be prospects. Resources mentioned in this episode: What is a Marketing Funnel and How Do I Create One? FCN's Grow service should be live by the end of the year! Sign up for the interest list here. What is Marketing vs. Advertising vs. Sales? Want help building or growing a successful financial coaching business? Find resources below based on where you're at in your journey: - Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity - Already decided you're going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series - Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch - Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel. Tsai argues that all marketing channels deserve equal partnership as they each represent different parts of the user funnel. He explains that paid search often receives preferential treatment simply because it delivers faster results, while SEO's value manifests more gradually but with similar impact. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Marketing O'Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google's dominance, calling for a breakup of its empire.Visit us at - https://marketingoclock.com/

Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads.The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy that leans more towards capturing high-intent demand rather than spreading thin over broad, low-intent keyword terms. Megan warns against overspending on Google Search and stresses the significance of efficiently using search budgets as part of a diversified channel strategy.Sharing slides from the Vault playbook, Ciara and Dale dig into strategies to maximize the effectiveness of Google Ads while minimizing waste. The discussion delves into the importance of structuring ad groups by themes for efficient insights and underscores the necessity of reassessing keywords to eliminate unproductive spending. Also highlighting emerging trends, this conversation provides tactical advice on leveraging conversion tracking, optimizing bidding methods, and refining ad copy to align with user intent and improve ROI. The experts also tackle nuanced topics such as the impact of competitor bidding and the evolving SERP landscape due to AI.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ciara HopkinsDale HarperConnect with the hosts:Evan HughesMegan Bowen

Send us a textIn this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns.She discusses the transferable skills from nursing—like pattern recognition and empathy—that have made her a natural in PPC. Along the way, she's found guidance from mentors (including her sister) and now mentors others through team training and client relationships.This conversation is packed with advice for anyone considering a leap into digital marketing from a non-traditional background.An Optidge “Office Hours” EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Sara shares her inspiring journey from NICU nursing to digital marketing and the transferable skills that helped her thrive.She emphasizes the importance of mentorship in building confidence, particularly learning from her sister and colleagues.Sara explains how teaching others has helped solidify her own PPC knowledge and build client trust.Her advice to others considering a career pivot: test the waters, find a supportive environment, and always ask questions.Listeners gain a unique perspective on how empathy and structure from healthcare can enhance marketing strategy.Episode Links:

In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today's AI-driven strategies. We dive into what's working now, what's not, and how brands can thrive in a world where attention is currency. Whether you're a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

Doubt that your social media ads are driving patient bookings? Here's how to find out. Our hosts, Cardinal's CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.' We'll break down how we test, analyze, strategize, and forecast to maximize impact.  RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google's motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google's revenue engine.(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.(16:01) High ad strength isn't a reliable indicator of campaign effectiveness; focus on message clarity and fit.(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.(26:51) Proving value means aligning with client goals and telling the full story behind paid media's impact.Resources Mentioned:Amy Hebdonhttps://www.linkedin.com/in/amyhebdon/Paid Search Magichttps://www.linkedin.com/company/paid-search-magic/Spectrehttps://spectre.uk.com/Google Ads / Adwordshttps://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAEInsightful Links:https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-contenthttps://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/https://www.sortlist.com/blog/search-engine-advertising/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Send us a textIn this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan's journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.Episode Highlights: Susan shares her journey from struggling with traditional schooling to discovering her passion for marketing, detailing pivotal moments that led her to specialize in PPC.She highlights the importance of mentorship, crediting Navah Hopkins and Mark Irvine for encouraging her to speak at conferences and step out of her comfort zone.Susan discusses the common challenges local businesses face with PPC, stressing the importance of investing in digital marketing and understanding its potential for business growth.With a focus on diversity, Susan explains how companies can genuinely support diverse voices, going beyond tokenism to create meaningful change.As AI evolves in PPC, Susan emphasizes the need to balance technological tools with human creativity to maintain authenticity in marketing.Episode Links: 

Q1 How has your journey in the industry been?Q2 What are your biggest frustrations with the industry right now?Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?Q4 What are your thoughts on PMax?Exit velocity:What's one thing you want to leave people withBest advice have you've been givenImposter Syndrome moment

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?What is a horror story regarding a platform (performance, support, etc.) that you have experienced?What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientWhat advice have you been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn't you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxExit questions:What's one thing you want to leave people withAdvice to freelancers wanting to pitch - what is important to you as a clientBest advice you have been givenImposter Syndrome momentThank you for listening!Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠

Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Heather Comiskey: LinkedIn Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AIQ1. Does Account Structure Even Matter Anymore?Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?Q4. What are your biggest frustrations with account and/or campaign structures right now?Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?Q6. Best campaign type for EcoQ7. Best campaign type for LeadGenWhat's one thing you want to leave people with?Advice to freelancers wanting to pitch - what is important to you as a client?What is your favourite agency story to tell?What's the best advice have you been given?Share your imposter syndrome moment

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How did you get into client-side  AI - How is AI part of your daily work process Q4 What frustrates you most about all the new updates Q5 How is your PPC workload as a client-side professional Q6 What's one thing you want to leave people with Q7 Advice to freelancers wanting to pitch Q8 What is your favourite agency story to tell Q9 What best advice have you been given? Q10 Do you suffer from Imposter Syndrome and how do you deal with it

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/

Send us a textIn this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge's Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls.  Whether you're a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns. Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: When it comes to Google Ads campaign setup, a few best practices include limiting ad groups to 3-7 keywords, avoiding overuse of broad match keywords, and setting location settings to “presence only.” Once your campaigns are ready to go live, Brianna recommends beginning with manual bidding and regular monitoring of conversion tracking to ensure accuracy and alignment before transitioning to automated tracking tactics. Brianna suggests incorporating negative keywords to reduce wasted ad spend and reviewing search terms frequently to refine keyword lists, assign accurate values to conversions, and enhance targeting. It's good practice to utilize tools like Clickcease, Google Tag Manager and GA4 in paid search to block spam traffic, streamline conversion tracking, and ensure alignment with campaign goals. Episode Links: Brianna's Linkedin Brianna's previous The Digital Marketing Mentor podcast episodeFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore a large-scale eBay experiment that challenges common assumptions about paid search advertising effectiveness. They discover that brand-keyword ads often reach customers who would have found the site anyway, and even non-branded keywords generate negative ROI.Topics covered:[01:00] "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"[02:35] Why marketers avoid clicking paid search ads[03:45] eBay's massive experiment design[06:00] The surprising impact on frequent buyers[07:10] Shocking ROI results[08:30] What this means for established brands  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Blake, T., Nosko, C., & Tadelis, S. (2014). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This episode features an interview with Lyndsey Rojas, CMO at IFS Ultimo, a SaaS enterprise asset management solution, focused on maintenance & safety and well known for a rapid deployment, ease of use and an unparalleled time to value. In this episode, Lyndsey dives into leveraging partner marketing to move from a regional to a global player and making sure communication is transparent to maintain 98 percent customer retention. Key Takeaways:Investing in your team, particularly with all the rapid changes in tech and AI, is uncuttable. It's essential to equip your team to use new technologies and to be strong storytellers.Transparency through the full buyer's journey helps reduce friction in the customer experience by setting accurate expectations, ultimately resulting in high customer retention.Partnerships are especially valuable during times of budget constraints because it allows you to do more with less and helps companies move from regional players to global brands.Quote: Search, paid search and social, they keep changing the game on us. The algorithm changes, cookie lists, all these things keep changing. It keeps us on our toes, and it is like a game you play. You know, you think, oh, I'll pull this lever, and maybe the cost-per-click will go down. And,  it's not something that you can figure out one time and be okay with it.  But, for us, like most B2B tech companies I think, it is the number one traffic generator for our website. It is the top two lead generator for us. So, it is something that we absolutely have to stay on topEpisode Timestamps: *(02:35) The Trust Tree: Authentic communications and creating efficiency for customers *(12:55) The Playbook: Doing more with less through partnerships *(32:40) The Dust  Up: Setting objectives with sales *(33:45) Quick Hits: Lyndsey's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Lyndsey on LinkedInLearn more about IFS Ultimo Learn more about Caspian Studios

This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit. Key Takeaways:Despite the “paid search is dying” narrative, paid search remains a high ROI channel. Continue leveraging search but prepare for shifts by building a presence in other forums like Reddit and focusing on authentic community building.Campaigns focused on switching customers over from competitors can be part of a strategy to gain market share. Categorizing potential customers into "easy switchers," "difficult switchers," and "non-switchers” can help target campaigns.Auvik saw success with their rapid response campaigns, partially because they so specifically catered the reward to their target customer, which attracted qualified prospects and encouraged meaningful product engagement.Quote: “  I mentioned Reddit as part of a, one of our three paid channels that are uncuttable, but we also have a really large effort to build awareness and conversation and community in Reddit more organically. And that's just because, as we talk about the future of search and search disappearing, if we think about where Google could potentially drive people, it's to these forums like Reddit. And so we're working hard to build our presence there organically, too. Reddit's tricky, though. You have to be authentic on Reddit in a way that you don't have to be on any other platform. They will call you up.”Episode Timestamps: *(02:26) The Trust Tree: Getting customers to switch from competitors *(10:14) The Playbook: Paid search and authentic forums *(27:34) The Dust Up: Get aligned and come armed with data *(29:38) Quick Hits: Susanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Susanne on LinkedInLearn more about AuvikLearn more about Caspian Studios

Building a successful tech-driven business is no small feat, but Sam Ingrassia has made it his specialty. As the CEO of BudgetSimple, Sam helps financial professionals, advisors, and brands grow their impact while generating recurring income. With more than 15 years of experience in engineering, marketing, and finance, Sam has built and scaled multiple web-based businesses, blending innovation with practicality.  In this episode, Sam shares his journey into web-based entrepreneurship, offering a behind-the-scenes look at what it takes to succeed in today's competitive, tech-driven world. We talk about the qualities entrepreneurs need to thrive, whether coding skills are still essential, and how to stand out using smart digital marketing strategies. Sam also dives into the importance of a strong online presence, including websites and SEO, and provides advice for anyone looking to enter the fintech or SaaS industries.  Episode Time Stamps 00:55 Meet Sam Ingrassia: CEO of BudgetSimple 01:21 Sam's Journey into Web-Based Entrepreneurship 01:39 Qualities for Success in Tech-Driven World 03:10 Sam's Early Career and First Projects 05:09 Insights on Marketing and Data Utilization 07:06 SEO, Paid Search, and Email Marketing 11:30 Building a Tech Business: Challenges and Strategies 15:00 Importance of Websites and SEO for Businesses 17:18 Effective Content Strategies for Small Businesses 23:00 Advice for Aspiring Tech Entrepreneurs 27:45 Financial Professionals: Needs and Solutions 31:17 Random Quick Questions and Game Time 37:12 Wrapup https://milmo.co/podcast/fintech-and-saas-world

Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect).For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law.From Broadcast TV and Paid Search to Streaming, Website Management, and everything in between, they have the tools to reach prospective clients at every stage of their decision-making journey.Connect with Kyle on LinkedIn: https://www.linkedin.com/in/hhebenstreit/Visit PMP (PracticeMadePerfect): https://www.pmpmg.com/ Trial Lawyers Summit: https://ntlsummit.com/On This Episode, We Discuss…Importance of Multi-platform MarketingCustom Marketing Strategies The Importance of Setting Clear Expectations with ClientsEmbracing New AI Tools While Maintaining a Human Touch

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas. Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/ From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business. Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing. Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times. Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes. Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com