Podcasts about search ads

What could an OpenAI social network look like, ChatGPT 4.1 launched, iPadOS 19 is supposedly going to be more Mac-like (is that even a good thing?), Apple Ads are getting wild, and Mark Zuckerberg defends Meta against the FTC.Bonus Episode: Aliens and Newspapers. Listen here!Membership Benefits PollSponsored by: 1Password1Password Extended Access Management is the first security solution that brings all those unmanaged devices, apps, and identities under your control. Learn more at: 1password.com/primarytechShow Notes via EmailSign up to get exactly one email per week from the Primary Tech guys with the full episode show notes for your perusal. Click here to subscribe.Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: youtube.com/@primarytechshowJoin the CommunityDiscuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fmSupport the showGet ad-free versions of the show plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here if you want chapters: primarytech.memberful.com/joinReach out:Stephen's YouTube Channel@stephenrobles on ThreadsStephen on BlueskyStephen on Mastodon@stephenrobles on XJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on BlueskyJason on MastodonWe would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fmLinks from the showOpenAI is building a social network | The VergeOpenAI debuts its GPT-4.1 flagship AI model | The VergeChatGPT can now remember and reference all your previous chats - Ars TechnicaAnthropic is reportedly launching a voice AI you can speak to | The VergeGoogle rolls out its AI video generator to Gemini Advanced subscribers | The VergeI Tested AirPods Max Lossless Audio Blindfolded - Is it Actually Better? - YouTubeLow Glare | Mac does that | Apple - YouTubeApple rebrands Search Ads business as 'Apple Ads' - 9to5MacExtended Access Management – Product | 1PasswordReport: iPadOS 19 to be 'more like macOS' in major overhaul - 9to5MacReport Reveals Internal Chaos Behind Apple's Siri Failure - MacRumorsSmartphones and computers are now exempt from Trump's latest tariffs | CNN BusinessMeta's Antitrust Trial Begins as FTC Argues Company Built Social Media Monopoly - The New York TimesFTC presses Zuckerberg to admit he wanted to "neutralize" Instagram app - The Washington PostMeta's antitrust trial slide redactions aren't actually hiding anything | The VergeMark Zuckerberg tells court that Meta made WhatsApp, Instagram better | The VergeZoom's Response to Its Major Outage Is the 1 Thing No Company Should Ever DoNotion Mail (00:00) - Intro (03:55) - Current Phone Case (06:41) - OpenAI Social Network (15:55) - ChatGPT 4.1 Launch (18:06) - Claude Voice AI (19:00) - Gemini Video Generator (20:45) - AirPods Max Lossless (23:07) - Apple Ads Getting Weird (33:19) - Sponsor: 1Password (35:10) - iPadOS 19 Like Mac? (47:39) - Apple Intelligence + Siri Fiasco (57:32) - Tariffs, Blackout, Giant Squid (01:01:10) - Meta vs FTC (01:09:23) - Notion Mail (01:12:02) - ChatGPT IRL (01:15:45) - Find My Undefeated ★ Support this podcast ★

In this episode, we're talking about how Apple Maps is changing—paid search ads could be coming to maps soon! This means businesses may soon be able to pay to appear at the top of Apple Maps searches. With so many iPhone users relying on Apple Maps, this could be a big opportunity for local businesses to get found. Listen and find out more at DelosInc.com/episode387.  

El número de pasajerosprocedentes de aeropuertos internacionales hacia España ascendió a un total de 6,4 millones en enero, lo que supone un 7,4% más que un año antes, manteniendo la buena tendencia de 2024, según datos publicados por Turespaña. El 63% de los turistas españolesevita deliberadamente destinos que perciben como masificados, lo que representa "una amenaza real" para la demanda del sector, según datos del estudio 'Travel Trends' de la consultora Simon-Kucher. ITA Airways e Iryohan alcanzado un acuerdo para ofrecer viajes integrados de avión y tren, permitiendo a los pasajeros acceder a más destinos en España desde los aeropuertos de Madrid y Barcelona sin costes adicionales de traslado. Esta alianza representa un avance en la intermodalidad y la conectividad del transporte. La firma de viajes corporativos VB Groupfacturó 141 millones de euros en 2024, un 30% más que el año anterior, en un ejercicio que se ha cerrado con lo que la propia compañía cataloga como "cifras históricas". Para el presente año, la compañía prevé alcanzar los 200 millones de euros en ventas apoyándose en su expansión internacional. El Ayuntamiento de Madrid ha regularizado hasta 251 viviendas de uso turístico (VUT) irregulares en la capital durante 2024, según el balance de gestión de la Agencia de Actividades del pasado ejercicio. Esto supone un incremento muy importante respecto a 2023, cuando esta cifra fue de sólo 138. Invescoha declarado una participación del 1,31% en HBX Group tras su debut en Bolsa el pasado 13 de febrero, mediante la adquisición de 3,25 millones de acciones valoradas en alrededor de 36,8 millones de euros a precios de mercado, según consta en los registros de la Comisión Nacional del Mercado de Valores.

ABOUT ANURAG AGARWALAnurag Agarwal leads the Google Workspace engineering organization, overseeing products such as Gmail, Calendar, Chat, Drive, Docs, Sheets, Slides, and Meet that help billions of users and customers across the world to connect, create, and build together.With over 18 years of experience at Google, Anurag's expertise spans a wide range of consumer and enterprise products and technologies. His career began in the Display Ads team, where he played a pivotal role in developing publisher ad-serving products from the ground up. He then worked on the Search Ads team driving a number of large-scale infrastructure improvements and leading initiatives such as online-to-offline measurement and monetization of surfaces like Maps and Discover. Prior to his role in Workspace, he spearheaded some early-stage incubation projects at Google like Google Health's CareStudio project aimed to help clinicians get a comprehensive view of patient's health information.Anurag spent his childhood in Delhi, India and now resides in the Bay Area with his family.SHOW NOTES:A current update on Google Workspace (2:46)Strategies for getting teams to faster iteration & execution (4:41)Prioritizing the right problems & how to set a unified vision to work toward (7:11)Questions to ask to help rationalize during prioritization conversations (10:48)Components of streamlining the decision-making process (13:33)Anurag's recommendations for facilitating decision-making conversations (15:00)How to encourage your team to ask the right questions & push back (16:55)Frameworks for identifying areas of inefficiency / friction (20:17)Steps for increasing confidence on the front end for an AI product experience (23:38)Filtering insights for faster iteration on AI product concepts (25:59)Measure user impact & make adjustments quickly based on that feedback (27:38)Reducing barriers to feature discovery (29:33)Enabling discovery & engagement of new product experiences (32:05)The role of pilots when testing different product experience changes (35:17)The future product launches Anurag is most excited (39:10)Rapid fire questions (40:36)LINKS AND RESOURCESGoogle AI is now included, with no add-ons required or usage limits, in Workspace Business and Enterprise plans. Find out more: https://goo.gle/3PsIwf1How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen - Driven by his trademark sense of curiosity and his determination to grow as a person, David Brooks draws from the fields of psychology and neuroscience and from the worlds of theater, philosophy, history, and education to present a welcoming, hopeful, integrated approach to helping readers become more understanding and considerate toward others, and to find the joy that comes from being seen. Along the way it offers a possible remedy for a society that is riven by fragmentation, hostility, and misperception.This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

In this episode of the Buying Online Businesses podcast, Jaryd Krause chats with Ben Dankiw about two exciting topics: the changing world of SEO with generative AI and what it’s like to sell a business and figure out what’s next. Ben is a PPC expert and even a mathematician, with over 12 years of experience helping big brands like Porsche and Canadian Tire succeed online. He shares his story of selling a big part of his agency, what that process was like, and how he’s planning his next steps. Jaryd also gives Ben tips on how to take time to relax, reset, and choose the right business model that fits his goals and lifestyle. They also dive into the future of SEO and ads. With Google no longer dominating search, platforms like Bing, Reddit, and others are changing the game. Ben and Jaryd talk about how businesses can keep their websites visible and what’s next for PPC ads, including trends for platforms like Meta in the coming years. If you own a website, are thinking about buying one, or just want to stay ahead in online business, this episode is packed with simple, practical advice to help you grow and succeed. Don’t miss it! Episode Highlights 04:30 Ben’s entrepreneurial journey 10:00 Do business that you love and support your lifestyle! 20:00 How to work on CRO? 28:20 How ChatGPT evolves? 36:10 Where to find Ben? Key Takeaways ➥ Selling a business or a majority stake can provide freedom, but it’s important to take time to reflect and realign before starting something new. A clear vision for the future is essential. Use periods of transition to rediscover what excites and motivates you. ➥ Founders often struggle with self-worth and identity post-exit due to emotional attachment to their businesses. Recognizing and leveraging the broad range of transferable skills acquired during entrepreneurship is vital. ➥ Automation is reshaping paid search with tools like PMAX and Advantage+, emphasizing the need for strategic, full-funnel approaches. Generative AI is likely to redefine search queries, blending detailed prompts with AI-driven answers. About The Guest Ban Dankiw is a trained PPC specialist and mathematician (yes, really) with 12+ years of experience. Ben has been hyper-focused on the industry changes in both SEO and Search Ads over the past 5 years and understands the value that in-depth data analysis brings to search advertising. Blending together the right mix of business acumen, digital strategy, and execution precision allows Ben to deliver for his clients and brands. Connect with Ban Dankiw ➥ https://www.linkedin.com/in/brdankiw/ ➥Agency: https://nav43.com/ ➥Free Growth Plan: https://nav43.com/growth-plan/ Resource Links ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen: (00:00) Intro (04:43) Ströer will Kerngeschäft abstoßen (11:14) TikTok Bann Update (37:46) Temu plant Search Ads und App Store (43:32) Google launcht Gemini als vollintegriertes Feature von Workspaces (46:30) US-Börsenaufsicht verklagt Elon Musk wegen Twitter-Übernahme (48:52) Zalando Zahlen - vorläufiges Ergebnis (50:58) Dirk Nowitzki wird NBA Kommentator auf Prime Quellen Ströer will Kerngeschäft abstoßen https://retail-news.de/stroeer-verkauf-kerngeschaeft-investoren/ TikTok Bann - Update axios.com/2025/01/07/tiktok-lemon8-ban-sponsored-posts  https://www.wsj.com/tech/china-officials-internally-discuss-option-of-tiktok-sale-to-musk-bac0a224  bloomberg.com/news/articles/2025-01-14/china-discusses-sale-of-tiktok-us-to-musk-as-one-possible-option  https://www.sueddeutsche.de/wirtschaft/tiktok-usa-trump-li.3185940  https://www.welt.de/wirtschaft/article255172120/TikTok-in-den-USA-wieder-online-Trump-will-Bytedance-mit-einem-Erlass-Aufschub-gewaehren.html  Temu plant Search Ads und App Store https://www.theinformation.com/articles/temu-pilots-amazon-like-search-ad-business-plans-app-store  Google launcht Gemini als vollintegriertes Feature von Workspaces https://workspace.google.com/blog/product-announcements/empowering-businesses-with-ai  US-Börsenaufsicht verklagt Elon Musk wegen Twitter-Übernahme https://www.zeit.de/wirtschaft/unternehmen/2025-01/boersenaufsicht-twitter-elon-musk-kauf-usa-klage  Zalando Zahlen 2024 - vorläufige Ergebnisse https://www.manager-magazin.de/unternehmen/handel/zalando-aktie-des-online-modehaendlers-hebt-nach-starken-geschaeftszahlen-ab-a-d3d5f002-7990-4358-9b52-b2f91958ec47  Dirk Nowitzki NBA Comeback x Amazon Prime https://www.faz.net/aktuell/sport/mehr-sport/bei-amazon-prime-dirk-nowitzki-wird-tv-experte-in-der-nba-110217400.html  Max & Kristina auf LinkedIn >⁠⁠ ⁠Max Rottenaicher⁠⁠⁠ >⁠⁠ ⁠Kristina Mertens⁠⁠⁠ Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

It's an omni-channel world and we're just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we're getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on the transformative power of technology and AI, Google's big bets for 2025, why we should all be keeping our eye on driving incremental ROAS (Return on Ad Spend) and the significance of Search Ads 360 in the retail media landscape. The conversation further shines a light on the shift towards managed and self-service solutions in retail media networks, the real ways in which consumers today shop, how flexible buying options can change the game and the potential for YouTube to be a shopping destination, with Shawn sharing impressive stats about product reviews and unboxing videos; specifically, how they can drive consumer engagement and loyalty.This episode of The Garage traces the changing nature of consumer behavior and how retail media networks can play a pivotal role in driving and redefining buying trends in the coming years, as well as how Google plans to enhance its offerings to better support brands and retailers in their marketing efforts.The future of advertising and retail marketing has never been more exciting! So, tune into this insight-packed year-end special and head into 2025 with all the know-how you need to stay ahead of the curve. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms. Tune in to learn how to set up search ads campaigns to get valuable results early

On today's podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:      © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

In today's digital world, a strong online presence is essential for any business—especially for funeral homes, where families often search for services during critical times. In the most recent Direct Cremation Podcast episode, Tyler Yamasaki, CEO of Parting Pro, discussed Google's Local Service Ads with co-founder Albert Chang. They explain how Local Service Ads can help funeral homes capture leads and reach local families more effectively. This episode offers valuable insights for anyone managing a funeral home, cremation website, or cemetery.Get your own step-by-step guide to set up Local Service Ads yourself here:https://learn.partingpro.com/google-local-ads-for-funeral-homeTimestamps(00:00) Intro(00:44) Welcome to Direct Cremation Podcast(01:32) What Albert Will Share with Us Today(02:44) Explanation of Local Service Ads(03:49) Benefits of Local Service Ads(04:53) Comparison between Local Service Ads and Search Ads(05:35) Advantages of Local Service Ads(06:05) Costing of Local Service Ads(08:28) Disputing Phone Calls(09:34) Importance of Local Search Ads(10:38) Reasons to run Search Ads(12:21) Process of Getting Screened for Local Search Ads(15:30) Running Full Service Ads(16:05) Importance of Business Page Information(16:38) Understanding and Managing Local Service AdsFor Innovative Funeral Directors Blazing a Trail.A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.Click here to subscribe: https://bit.ly/3PxOqMOFind us at https://directcremation.comSpotify: http://bit.ly/3yDEwj7Apple Podcasts: http://bit.ly/3lj2soTWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

V októbri sme si prešli skutočne mnoho zaujímavých tém, ktoré vedia priniesť iný pohľad aj na vaše podnikanie. Rozoberali sme novinky v TikToku, kde je možné inzerovať aj vo vyhľadávaní, Baby Boomers ako príležitosť pre online nakupovanie, ale aj novinky v Google shoppingu, či PayPal Ads. Taktiež sme sa pozreli aj na možnosti blokovania nevhodného obsahu na YouTube či Facebooku, AI generovaných influencerov a dáta zo slovenského e-commerce za Q3 2024. To všetko a ešte omnoho viac v našej Mudrovačke! https://www.ecommercebridge.sk/mudrovacka-10-2024 00:00 Úvod 01:55 TikTok predstavuje Search Ads Campaign 04:56 Baby Boomers ako nevyužitá príležitosť pre e-commerce 08.06 Videá si získali pozornosť zákazníkov. Ako to využiť v Reels Ads? 10:33 Google Shopping sa výrazne zmení 14:02 Čo prinášajú nové funkcie YouTube pre tvorcov? 17:31 Kontrola reklám na platformách Meta 20:10 AI formuje tvorbu obsahu. Čo na to influenceri? 24:34 PayPal spúšťa PayPal Ads 27:37 Digitálne médiá v kamenných obchodoch majú zmysel 32:08 Slovenský e-commerce v Q3: Slabé leto zachránil september 35:37 Záver Ecommerce Bridge SK: https://www.ecommercebridge.sk/ Ecommerce Bridge CZ: https://www.ecommercebridge.cz/ Sledujte nás na sociálnych sieťach ⬇️ LinkedIn: SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/ CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/ Facebook: SK https://www.facebook.com/ecommercebridgeslovensko CZ https://www.facebook.com/EcommerceBridgeCesko Twitter: SK https://twitter.com/ecommbridgesk CZ https://twitter.com/ecommbridgecz

We're back with another session from ELC Annual 2024! This episode features an engaging session on collaboration & innovation in the time of AI with Anurag Agarwal, VPE, Google Workspace @ Google, and Lizzie Matusov, Co-Founder & CEO @ Quotient! In this conversation, they dissect how AI is transforming not only the products engineering teams are building but also how teams work together internally. They cover how Google / Google Workplace specifically use AI both internally & externally, strategies for creating & maintaining alignment across a large org, how Anurag addressed challenges during this transitional period, and more.ABOUT ANURAG AGARWALAnurag Agarwal leads the Google Workspace engineering organization, overseeing products such as Gmail, Calendar, Chat, Drive, Docs, Sheets, Slides and Meet that help billions of users and customers across the world to connect, create and build together.With over 18 years of experience at Google, Anurag's expertise spans a wide range of consumer and enterprise products and technologies. His career began in the Display Ads team, where he played a pivotal role in developing publisher ad-serving products from the ground up. He then worked on the Search Ads team driving a number of large-scale infrastructure improvements and leading initiatives such as online-to-offline measurement and monetization of surfaces like Maps and Discover. Prior to his role in Workspace, he spearheaded some early stage incubation projects at Google like Google Health's CareStudio project aimed to help clinicians get a comprehensive view of patient's health information.Anurag spent his childhood in Delhi, India and now resides in the Bay Area with his family." One of the things we sort of tried to do from very early on is to make sure teams see their success in terms of overall workspace success, in terms of more users actually being able to accomplish their work more effectively using all of Workspace's tools, right? It's not about the individual tools, it's really about the whole together.”- Anurag Agarwal   ABOUT LIZZIE MATUSOVLizzie Matusov is the co-founder and CEO of Quotient, a developer tool that surfaces the friction slowing down engineering teams and resolves it directly. Her team also co-authors Research Driven Engineering Leadership, a newsletter that uses research to answer interesting questions on engineering leadership and strategy. She previously worked in various engineering roles at Red Hat and Invitae, and has an MS in Engineering Sciences and MBA from Harvard.SHOW NOTES:Anurag's career at Google & what he's currently working on (2:38)The evolution of Google Workspace & incorporating GenAI (4:31)Diving into internal AI use within Google / across teams (6:37)Challenges faced while creating alignment (9:47)Frameworks for setting goals & aligning KPIs more effectively (11:57)How Google ensures its team feel safe to fail & allow autonomy (14:03)Strategies for maintaining alignment across a large org (16:09)How Anurag's leadership has evolved through technology transformations (18:07)Strategies for helping teams accomplish tasks & be continuously learning (20:33)Anurag's favorite rituals / changes from this transition (24:09)Audience Q&A: What has been your biggest challenge shipping AI? (25:26)Defining Workspace's corpus for the individual vs. the enterprise (27:29)How do you ensure content moderation when using AI features? (28:13)Build guardrails for LLMs depending on the context (29:18)How the center of excellence team distributed its knowledge across various orgs (30:48)Strategies for drawing a line where Gemini responds & ensuring determinism in the response (32:15)Quotient's processes for QA & automation (34:02)Understanding the ethics / responsibilities behind AI usage (35:11)The evolution of developmental practices with deterministic code vs. apps written with AI (36:43)Anurag & Lizzie's key takeaways (38:28)This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, sprechen unter anderem über: (00:00) Intro (03:10) Knuspr schließt Retail Media Partnerschaft mit Criteo (06:34) Flink bekommt erneut $150 Mio.  (10:28) SellerX Auktion geplatzt (14:05) Otto verliert tausende Händler (18:27) Amazon Accelerate 2024 - Neuerungen: Buy with Prime, KI Tools, neue Fulfillment Services (28:38) Puma erwägt aufgrund unauthorisierter Listungen rechtliche Schritte gegen SHEIN (34:33) TikTok launcht Search Ads Campaigns (43:33) Perplexity soll ins Search Ads einsteigen (45:35) Zalando launcht Zalando Partner (46:38) MyTheresa Earnings (48:20) TikTok launcht neue Abo-Modelle (49:50) TikTok stampft TikTok Music ein (50:29) TikTok & Meta entfernen Russia Today & Sputnik von ihren Plattformen (52:00) YouTube geht Partnerschaft mit Shopee ein (53:05) Axel Springer wird aufgespaltet (55:14) Twitch widersetzt sich Amazon's Büroregeln (56:46) Kalifornien verabschiedet Social Media Kinderschutzgesetz (57:22) Instagram führt spezielle Teenager-Konten ein (59:37) YouTube Launch neue KI- und weitere Features (1:00:53) DHL hebt Peak-Preise an (1:01:17) Tödliche Schießerei vor dem HQ des russischen Amazons “Wildberries” Quellen Knuspr x Criteo https://retail-news.de/knuspr-rohlik-criteo-offsite-retail-media/  Flink bekommt $150 Mio. https://excitingcommerce.de/2024/09/17/flink-holt-150-mio-bei-erwarteten-umsaetzen-von-600-mio-20/  SellerX Auktion geplatzt https://de.finance.yahoo.com/nachrichten/sellerx-auktion-kurzfristig-abgesagt-gr%C3%BCnde-104238853.html  Otto verliert Händler https://ecommercenews.eu/ottos-marketplace-is-losing-sellers-and-is-in-crisis/  Amazon Accelerate https://www.linkedin.com/pulse/amazon-accelerate-2024-recap-jeffrey-cohen-pgkpc/  Puma gegen SHEIN https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html  TikTok Search Ads Campaigns https://www.tiktok.com/business/en-US/blog/introducing-search-ads-campaign?ab_version=experiment_1  https://www.tiktok.com/business/en/blog/introducing-tiktok-search-ads-toggle?ab_version=experiment_1  https://www.searchenginejournal.com/tiktok-enters-search-ads-market-in-united-states/528143/  Perplexity Search Ads Leak adweek.com/programmatic/inside-the-deck-perplexity-is-using-to-pitch-advertisers  ft.com/content/ecf299f4-e0a9-468b-af06-8a94e5f0b1f4  Zalando Partner https://corporate.zalando.com/de/marken-handelspartner/zalando-stellt-zalando-partner-vor  MyTheresa Earnings https://s26.q4cdn.com/566705420/files/doc_financials/2024/q3/MYTE-3Q24-Earnings-Press-Release.pdf  TikTok's neue Abo-Modelle https://newsroom.tiktok.com/en-us/empowering-creators-and-fostering-communities-with-the-expanded-subscription-feature TikTok Music eingestampft https://www.bloomberg.com/news/articles/2024-09-24/tiktok-to-shut-down-its-music-streaming-business-in-november  TikTok & Meta bannen RT & Sputnik https://www.spiegel.de/netzwelt/netzpolitik/us-wahl-2024-tiktok-loescht-konten-von-russischen-propagandamedien-a-a767eb7b-a4af-4248-9443-fdf619f4c94c  https://www.tiktok.com/transparency/en-us/us-election-hub  https://www.nbcnews.com/news/us-news/tiktok-removes-rt-sputnik-covert-operations-rcna172358  YouTube x Shopee https://de.investing.com/news/stock-market-news/youtube-und-shopee-starten-ecommercedienst-in-indonesien-93CH-2708594  Axel Springer wird aufgespalten https://www.tagesschau.de/wirtschaft/unternehmen/axel-springer-aufspaltung-100.html  Twitch gegen Amazon's Büroregeln https://www.businessinsider.com/twitch-not-following-amazon-rto-policy-2024-9  Kalifornien Kinderschutzgesetz https://shorturl.at/77ZU4 Instagram Teenager-Konten https://shorturl.at/6SoE2 YouTube's neue KI- und weitere Features https://shorturl.at/0oYOt DHL Peak-Preise https://shorturl.at/wH5jp Schießerei vor Wildberries HQ https://shorturl.at/EjXrL Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50  - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyone remembers if you've been watching I actually mentioned that Amazon is launching a direct-to-consumer program for Chinese sellers to sell directly to consumers in the US through the Amazon platform, and I mentioned this might make some US sellers a bit upset, you know, because a lot of the small parcels they're not taxed the same, you don't have to deal with the same logistics charges and things like that. So you know this basically gives Chinese sellers a much higher margins because of the lack of tariffs. You know, no warehouse and distribution costs associated with the traditional kind of container imports. There's a lot of other things that kind of go in with these small parcels. I know, for example, me as a consumer, I did order something on TikTok that I thought was gonna be great quality and it was actual garbage. It actually was shipped directly from China through customs. So really kind of is an interesting you know thing that we should really be considering for consumer protection as well as well. As you know, for US sellers, when you're providing quality, then it's going to help boost you a little bit more because it's going to kind of close off this way of kind of things that are come low quality coming into the US without having to even pay those taxes or being searched. Carrie Miller: So in this article, if I scroll down here, it says the White House this month said it would soon tighten eligibility and increase information requirements for low value imports that qualify for duty free status in an effort to prevent businesses from evading duty payments. It goes on to say a little bit further down it says the proposal is expected to result in higher consumer prices for small shipments. So that actually could be a better thing for US sellers who are offering the quality. But then if we go down further, this is really where it gets interesting for the consumer. Let's scroll all the way down. It says. Over the last 10 years the number of shipments entering the US claiming the de minimis exemption has exploded from about 140 million to more than 1 billion a year, according to the CBP figures, and the US is on track to import nearly 1.5 billion parcels in the current fiscal year, 4 million per day, and that is actually going to end on September 30th. Carrie Miller: The overwhelming volume of parcel shipments has made it difficult for us customs and other agencies to enforce trade laws, health and safety requirements, intellectual property rights, consumer protection rules and to block illicit synthetic drugs such as fentanyl and clothing made from forced labor from entering into the country illegally. That's kind of an interesting thing to to take a look at, especially as a consumer. You know, like I said, I actually it was like a hair oil that I ordered from TikTok and the quality was just garbage and it smelled funky. So you know, this is a consumer protection issue. You think should you know that shouldn't be coming into the US, are coming into the US because there's just an overwhelming amount. So this is definitely something that you know hopefully will happen and you, you know we can continue as our. You know, other sellers who are providing quality products can kind of beat out these sellers that are not doing the high quality products. Carrie Miller: Okay, the next article that we have here is about Google. Google is doing search tests in the shopping e-commerce card. So if we take a look at this article, you can actually see a little bit of what they're kind of testing. So the article is really stating that you can actually see a little bit of what they're kind of testing. So the article is really stating that you know Google's testing. It's using its top card format for shopping and ecommerce related queries and information and this shows product results with pricing on the left, with popular stores on the right and then some review content in the form of content and videos on the right side. So they're kind of moving maybe towards more video content and I'll scroll down a little bit more in this article because this is what it usually looks like, and you can probably Google this right now and still see this. But we've got, you know, the actual, the product with a picture and the price, as well as the reviews, whereas I think they're kind of moving more towards the kind of video reviews, since a lot of people are into seeing that kind of stuff on social media, so they might be kind of testing this out to see how they can compete with social media, and I think that's a really smart move on the part of, you know, Google's, you know, just for Google, just because they are competing with these other social media platforms that are becoming more like search engines. Carrie Miller: All right, let's go into the next article, and that is basically, if you missed out, on Amazon Accelerate. I know a lot of people had FOMO because they didn't make it to Amazon Accelerate. You can actually experience it on demand. They are actually making all of the different sessions and everything that was recorded is available for on demand and it's for free. So you can just register, you can just download, you can just download all that stuff and kind of watch it as you're doing other things and, you know, just to kind of keep yourself up to date on the latest and greatest announcements from Amazon. So go ahead and register for that if you wanted to see some of those sessions and take advantage of that great content. Carrie Miller: And then next is another interesting thing and that is that Target is just launched their circle week Target Circle Week and it's going to be for seven days in October, from October 6. Okay, so it's starting October 6. And this is basically, you know, a seasonal seven day sales event that is going to feature holiday essentials, seasonal favorites, all this, that kind of stuff. What's really interesting is that you know, because of the dates, you know, this is going to be competing with Amazon, which is the eighth and the ninth, and then also Walmart that is going to be starting up that that week as well. So it's going to be interesting because Walmart starting up a little bit after Amazon. But if you're selling on target could be kind of interesting Because you might not get the buy box if you are selling at a discounted rate on target the few days before the big Prime Day event happens. Carrie Miller: So that's kind of an interesting thing to consider how you're going to be balancing out the pricing. And then there's also Walmart, because everyone wants to make sure that we have, you know, price parity along, you know, on all of the platforms, and that could cause you to lose the buy box. So could maybe be something to consider if you want to tighten up your strategy with any discounts or make sure you have the same exact discount across the board, kind of even before the Prime Day deal event starts. That could be a strategy. So I'm curious to know if anyone knows a strategy to deal with this and what you maybe did last year. If you want to put that in the comments below, I would love to hear your thoughts on that, because I think that's going to be kind of a big issue, especially as more sellers are in on Target, on Walmart, on Amazon, on TikTok, on all the different platforms. So really need to strategize when it comes to these big deal days. Carrie Miller: Okay, and the next thing, I actually don't have an article to share, but Walmart actually has announced that they have some cash advances with discounted fees going into Q4. I think mostly to help prepare for the holiday rush and to help with working capital. Especially, you know, cash flow is kind of a really challenging thing for sellers. So Walmart is going to be making some capital available through Capital by Paraffin and Payoneer and so, if you're eligible, you can actually go into Seller Center and you can, you know, figure out how to kind of get access to that funding. I think it will actually kind of pop up in there if you are eligible for it, but if not, you can also message seller support and see if you're eligible for some of their funding. And then they also have a pricing insights dashboard and I think that this is going to be very helpful going into the holidays. It's basically going to help you regularly monitor your pricing throughout the holidays and that is, you know, just to make sure that you stay competitive, and it's going to help kind of give you an insight on the pricing insights dashboard. That gives you, you know, pricing metrics, metrics at the SKU level, to help you make good decisions If you need to kind of discount your products further or, you know, if you're in, you know, in good competition with other sellers. Um, the dashboard is actually going to be refreshed regularly so that you can act quickly to update an item pricing, either individually or in bulk, and the dashboard also gives you flexibility to add items to the repricer or make price updates in the dashboard without having to submit spec files. So they're making it easy and fast for you to kind of see what you need to do in terms of pricing and then make those changes as quickly as possible. So that's kind of the latest and greatest updated news for Walmart. Okay, so we have a new Helium 10 update, which is very exciting. Carrie Miller: If you are in France, Germany, Spain, Italy or the UK markets, we are releasing keyword sales data in Cerebro, magnet, listing Builder, listing Analyzer, keyword Tracker, insights Dashboard and Product Launchpad for all of those countries. So again, those European countries are France, Germany, Spain, Italy and the UK. So I'm going to show you what that actually looks like. So here is a picture of. This is actually the US market, but this is what it'll look like in any of those markets that I just mentioned. You're gonna be able to see the keyword sales in the dashboard. So in your insights dashboard, right when you log in, you'll also be able to see them in Cerebro. So this keyword sales data for, again, all those other markets in Europe the France, Germany, Spain, Italy, in the UK, you'll also be able to see it in Magnet, as you can see here. So we've got magnet right here. You can see the keyword sales right here and then listing. So this is listing analyzer and at the very bottom, where you see the keywords, you can now see the keyword sales there as well. At listing builder, now when you go to open competitor comparison, when you actually look at this, you can see the keyword sales here. So that's really helpful for you to kind of like basically decide which are the most important keywords based on the keyword sales when you do that little competitor listing comparison there. And then you can also see it in product launchpad. So when you have your product launchpad open, you can actually see the keyword sales for all those different keywords that you added into your product launchpad idea. There's definitely a lot of really good stuff in there If you are in those markets. Those are. Those are huge updates for us to give you that data, especially because it's going to help you to kind of make sure you're targeting the most important keywords that have, you know, the higher keyword sales, maybe lower search volumes. So definitely take a look at that if you're in those markets. Really, really helpful information. Carrie Miller: Next, I'm going to be showing you portals in Helium 10, I'm going to show you how you can take an FNSKU and create a custom barcode label to give to your factory in China or other you know countries, and I'm going to walk you through the flow and show you how to do this. So the first thing you want to do is you want to log into Helium 10. And then you're going to go to this tools button at the very top and then we're going to go down and we're going to click on portals and then, once you're in portals, you're going to be able to see a bunch of different things, but what we're going to show you today is this barcode labels, and this is going to be how we're going to be able to create these labels for our factories. So click on new barcode and what you want to have in here is you want to have either an FN SKU, an ASIN or UPC code. I have a FNSKU here. Carrie Miller: I'm just going to paste in there, and then the next thing you want to do is you can put the product URL if you already have it launched, or you can create a custom product URL so you can put the product name, you can upload an image, you can say the condition, you can put the ASIN and the SKU in. But I'm just going to go and take our URL from Amazon here and I'm just going to go ahead and do it that way because it makes it a lot faster and then it's going to pull up all the information here so you can see it has the picture of the actual product it has, and then you can fill in the SKU. If it doesn't show up with the SKU, you can fill in your SKU there. But I'm just going to go ahead and hit save and continue and then we're going to look at the size. So you can actually choose the size, how you want to show it. You want to show it in inches, centimeters, millimeters. You can choose the different sizes here, and then you can do either portrait or landscape, and then hit save and continue and then you're going to choose the template. So I'm just going to choose this generic black one and since I already have I actually, in portals, have uploaded my logo here. Carrie Miller: You can see that we have all that information in here already and you can actually provide more information right here if you wanted to. Whatever it is that you want to type in there, if you need to, and then what you can do is hit save and finish, and then, if you want to download this, you can just hit the download button and then they we always recommend that you, you know, test these out before you send them. So make sure you test it out with a smartphone or you know any apps that you can scan any of these just to make sure that it's it works properly. And double, you know, always test before your mass produce, and then you can just download it and you'll see that as you download it here and there, it is right there. So that is basically super easy. How you can just create those little barcode labels. We made it super easy for you to do so go ahead and check that out If you haven't ever done that before. It makes it super fast and easy. Carrie Miller: Thank you all for joining me this week on the Weekly Buzz for all the latest and greatest news stories, as well as the Helium 10 updates and the training. We look forward to seeing you again next week. I do believe Bradley will be back next week for the Weekly Buzz, so we'll see you next week to see what's buzzing. Bye, everyone.

On today's MadTech Daily: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC 

Diese Woche gibt es einen Deep Dive zum Thema Amazon DSP. Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth sprechen über die Vorteile und Use Cases von DSP. Für wen ist Amazon DSP? Warum ist DSP so wichtig für einen optimalen Marketing-Mix? Welche Zielszenarien gibt es und warum kann DSP ein Problemlöser im Marketing-Mix sein? Florian und Ole sprechen über das Zusammenspiel von Markenbekanntheit und Saisonalität. Welche Herausforderung stellt die Saisonalität von Produkten für Search Ads dar? Wie schaffen Marken es, sich schon vor Saisonstart als Top Wahl in den Köpfen der Kunden zu verankern? Ein weiteres Problem: Die Performance von Search Ads und Keyword-Targeting werden limitiert durch das produktspezifische Suchvolumen. Wie können Marken mit DSP über den begrenzten Search Traffic hinaus passende Zielgruppen erreichen und Neukunden gewinnen? Außerdem sprechen Florian und Ole über die Herausforderungen, die die Konkurrenz mit günstigen Asia-Brands auf Marktplätzen mit sich bringt. Wie können Marken sich mit Hilfe von Amazon DSP von der Konkurrenz differenzieren? Wie lässt sich mit DSP Brand Trust aufbauen und die eigenen Produktqualität transportieren? Besonders spannend: Ole teilt seine Einschätzung zu DSP Bewegtbild Formaten und beschreibt Vorteile gegenüber TV-Werbung und Social Media Ads auf TikTok und YouTube. Warum ist genau jetzt der richtige Zeitpunkt, um den eigenen Marketing-Mix neu zu überdenken und die Chancen und Möglichkeiten von Amazon Advertising nochmal neu zu bewerten?

A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn't going to like it. Meta changes its mind on a big policy — and you aren't going to like it. And hope you've got backups for those backups — what's behind the mass failing of thousands of hard drives.Links to today's stories

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn't be the only thing you optimize for.Key Takeaways:

This Day in Legal History: The Allies Declare War on GermanyOn September 3, 1939, the world witnessed a pivotal moment in legal and military history as the United Kingdom, France, New Zealand, and Australia officially declared war on Germany, marking the beginning of World War II for the Allies. This decisive action was a direct response to Germany's invasion of Poland just two days earlier, on September 1. The declarations were rooted in a series of mutual defense agreements and the moral imperative to counteract Nazi aggression, which threatened the stability of Europe and global peace.The legal frameworks for these declarations were based on international treaties and commitments, most notably the Treaty of Versailles and the League of Nations Covenant, both of which sought to prevent such unilateral aggression. The declarations marked the start of a global conflict that would reshape international law, particularly in the areas of war crimes, human rights, and the rules of war.As the conflict expanded, it underscored the limitations of interwar diplomacy and collective security measures, leading to significant legal and institutional changes after the war, including the establishment of the United Nations and the Geneva Conventions. September 3, 1939, thus stands as a day when legal commitments transformed into military action, shaping the course of the 20th century.After the Justice Department's recent antitrust victory against Google, the tech giant is facing increased legal challenges, with Yelp filing a lawsuit alleging Google's monopoly power in the local search advertising market. Yelp's complaint, filed in the U.S. District Court for the Northern District of California, follows a ruling by Judge Amit P. Mehta that confirmed Google's monopoly in general search services and search ads.This ruling is likely to encourage more private antitrust lawsuits from competitors and consumers, potentially leading to a wave of litigation against Google. While some companies may wait for the appeals process to conclude, others, like Yelp, are acting now, hoping to capitalize on Mehta's findings.Yelp's suit focuses on Google's alleged "self-preferencing" in local search results, claiming that Google's practices harm competitors by directing users to its own products and away from sites like Yelp. However, legal experts note that Yelp will need to prove that consumers were harmed by these practices, which could be challenging.The DOJ case centered on general search markets, while Yelp's claims are specific to local search advertising—a different market that might require different legal arguments. Despite these differences, the ruling against Google in the DOJ case could provide some advantage to future plaintiffs, though each case will need to address its unique circumstances.Google in Tech Rivals' Sights for Suits After DOJ Antitrust WinA recent court ruling against Shaquille O'Neal highlights the increasing legal risks for celebrities who promote cryptocurrency and digital assets. The case involves O'Neal's promotion of Astrals and Galaxy NFTs, which have been classified as securities by the U.S. District Court for the Southern District of Florida. The court found that O'Neal, by soliciting purchases of these tokens, could be considered a "seller" under securities law, making him liable for the tokens' loss in value following the collapse of the crypto platform FTX.This ruling underscores the broader legal challenges facing other celebrities, such as Tom Brady and Gisele Bundchen, who have endorsed similar projects. The decision is significant as it expands the definition of solicitation to include public communications via social media and online platforms, not just traditional advertising.With the law around digital assets still developing, this case serves as a cautionary tale for celebrities. Legal experts suggest that celebrities should seek legal advice before promoting such assets, as they could face significant liability under securities law. The case also sheds light on the ongoing uncertainty in how courts will treat digital assets and their promoters, potentially leading to more civil litigation in the future.Shaq's NFT Case Expands Legal Perils for Celebrity PromotersTensions between Elon Musk's companies and Brazil have escalated as the country's telecom regulator, Anatel, threatened to sanction Musk's satellite broadband company, Starlink. This comes after Brazil's Supreme Court upheld a decision to ban the social network X (formerly Twitter) for failing to comply with local regulations, including naming a legal representative. President Luiz Inacio Lula da Silva supported the court's action, criticizing Musk's influence. Judge Alexandre de Moraes, who led the suspension of X, also ordered the freezing of Starlink's accounts, suspecting them of being used to pay fines owed by X.In response, Musk hinted at retaliating by seizing Brazilian assets but did not specify how. Starlink, defying Moraes' order, refused to block access to X in Brazil, prompting Anatel to consider revoking its operating license. The conflict highlights a broader feud between Musk and Moraes over compliance with Brazilian laws, with critics accusing the judge of overreach and supporters praising his defense of democracy. The suspension of X, which remains inaccessible to most Brazilians, has sparked debates over freedom of expression and the role of tech companies in upholding legal obligations.Starlink emerges as fresh battleground between Musk, Brazil | ReutersGoogle has struck a deal to avoid a proposed "link tax" in California by agreeing to fund local journalism and an AI initiative, totaling nearly $250 million over five years. This includes $55 million from Google for a "News Transformation Fund," to be administered by UC Berkeley, and $62.5 million for a "National AI Innovation Accelerator." In my column for Bloomberg this week, I critique the agreement between Google and California, where Google has committed over $172.5 million to support journalism and AI initiatives. While this might seem like a win for journalism, I see it as a temporary fix that sidesteps more substantial regulatory measures, such as a proposed "link tax" or a broader data tax. In my view, these ad-hoc arrangements fall short of providing the long-term support that journalism truly needs.I believe a more effective solution would be to implement a comprehensive data tax on companies like Google, targeting the revenue they generate from user data used in advertising and the data they ingest for training AI models. This would ensure ongoing funding for journalism and better reflect the enormous influence these tech giants have in our digital economy.The deal struck between Google and California may offer some short-term benefits, but I'm concerned that it might ultimately lean too heavily on taxpayer subsidies, given that much of Google's contribution could be tax-deductible. In my opinion, a data tax would be a more equitable and sustainable approach, ensuring that tech companies contribute fairly to public goods like journalism.I see the proposed data tax as a critical step toward creating a more balanced relationship between states and large tech companies, providing a more permanent solution that better supports journalism and other digital platforms.Google–California Deal Falls Short Where a Data Tax Would SucceedGoogle avoids “link tax” bill with deal to fund California journalism and AI | Ars Technica This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Kindred Motes, Founder and Managing Partner at KM Strategies Group (KMSG), shares his advocacy work  to counter the online reach of Project 2025. Working with the  Global Project Against Hate and Extremism, KMSG launched a paid campaign on Google Search before Project 2025 became mainstream. Kindred shares how TikTok played a role in catalyzing Project 2025 as a political issue, as well as some of the challenges that nonprofits face in running digital ad campaigns. We also discuss the benefits and trade-offs of social media for advocacy work, and end with some practical tips for how nonprofits can effectively communicate in today's fragmented media landscape. 

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/viaUh_DGRxkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (06:51) - Getting Started Publishing on LinkedIn (10:14) - - Niching Down on LinkedIn to Grow Faster (12:00) - - Getting Laid Off and Going All In On Consulting (15:32) - - The Power of Networking Calls (18:15) - - Attracting More Targeted Clients by Niching Down (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (28:56) - - Optimizing Landing Pages and Creative for Search Ads (30:04) - - Utilizing Paid Traffic for B2B (34:53) - - Measuring Success Beyond Just Conversions (38:12) - - Making Landing Pages Customer Centric (40:00) - - Why Founders Need to Be On Social Media (42:31) - - Navigating Long Sales Cycles and Marketing Impact (46:51) - - Attribution Should Align With How Buyers Buy (48:59) - - Digital Ads and Landing Page Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.  Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking. Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it's not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation. Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends. Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services. But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right. So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google's extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who've seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax. Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don't miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now! Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Matz Lukmani: Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com. Topics In This Episode:   Advantages of Google Performance Max Client success stories Technical advancements Measurement and upgrades Digital transformation Value-based bidding Campaign optimization Quality control and security

adMarketplace specializes in search marketing, focusing on integrating with various platforms like browsers, shopping apps, and social content to enhance consumer search experiences. The company works with major browsers like Firefox and Opera, and shopping apps like Klarna, offering targeted advertising based on consumer search behavior. Their technology allows for real-time decision-making about what's relevant to the consumer, adjusting ad relevance as users type in their search queries. This approach aims to meet consumers where they are searching, outside of traditional search engines, and provides a privacy-oriented advertising solution through API-based integrations. This model enables adMarketplace to offer customizable and flexible advertising solutions, catering to the specific needs of their publishing partners and advertisers while prioritizing user privacy and relevant ad selection.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2024 Marketecture Media, Inc.

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity.Join Jason for a journey into the heart of Google Ads' responsive search ads, where he'll explore the delicate dance between advertiser controlled headline and description placement versus the unpinned machine-tailored configurations (aka responsiveness). We'll cover the one time where it can make sense to  use pinning and why most of the time it's so critical to let go, allowing machine learning to conjure up the most compelling ad combinations for the search user. This deep dive isn't just about pinning—it's about understanding how to maximize the powerful tools at your disposal in Google Ads for the most effective ad performance. Stay tuned, and by the end of this episode, you'll understand how a PPC expert makes informed decisions about pinning and you'll be that much closer to wielding the full potential of responsive search ads to captivate and convert your audience.To Pin, Or Not To Pin? - https://rothmanppc.substack.com/p/to-pin-or-not-to-pinFollow Jason - https://twitter.com/rothmanppcContact Jason - https://rothmanppc.com/contact/

Generative AI is reshaping just about every industry out there, and it's been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI's power by releasing new features in Google Search and Ads.  In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers. To learn about the changes coming to Google and more, check out our SuperSummit sessions.  Learning points from the episode include: 00:00 – 02:48 An overview of Google's AI tools 02:48 – 05:28 How Google is improving Google Maps and Search 05:28 – 06:48 How marketers can increase performance 06:48 – 07:37 Why users and AI create a flywheel 07:37 – 08:32 An introduction to Performance Max 08:32 – 09:50 Why creative output is still critical for ROI 09:50 – 12:03 Google's upcoming AI features for businesses  12:03 – 13:12 How Versace is using Performance Max 13:12 – 14:45 Why first-party data is crucial for your campaigns 14:45 – 15:25 How AI can help to extrapolate data 15:25 – 16:30 How to drive actions with data 16:30 – 18:10 Why the next step is to scale  18:10 – 19:13 A summary of Google's changes  19:13 – 19:52 Why marketers don't have to compete with AI Important links and mentions:Matz Lukmani / Google

This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences.  Here's what happened this week in digital marketing.

In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results.   Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work. KEY TAKEAWAYS Businesses that are not using Google Ads are leaving money on the table. Google search ads are becoming increasingly critical, especially for small businesses. Competition for ads on platforms like TikTok and Meta is very high, less so on Google. When people are ready to buy, they search on Google. So, when they click an ad, they are more likely to convert into a sale. The actual return on ad spend can be high, but only if you are laser-targeted. It is vital that you analyse conversions properly. Some conversions have a higher value than others. Use clear calls to action that are visible on every scroll. Your copy needs to be relevant. Very specific searches tend to be cheaper and easier to compete for. Research is essential for Google Search Ad results. BEST MOMENTS ‘Search ads are different, they are intent-led. ´ ‘You might find that you need to bid on your own name.' ‘You´ve got to think about how people are behaving.' VALUABLE RESOURCES Stay Hungry Podcast Series Stay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel Stone Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak Website - fixmymarketing.co.uk

Yet another thing Microsoft was early to, and still somehow missed the boat. Plus, building a PC is rare; it's a solved problem. If AI tools excel as expected, will coding face a similar fate?

MLOps podcast #186 with Mike Del Balso, CEO & Co-founder of Tecton and Josh Wills, Angel Investor, The Future of Feature Stores and Platforms. // Abstract Mike and Josh discuss creating templates and working at a detailed level, exploring Tecton's potential for sharing fraud and third-party features. They focus on technical aspects like data handling and optimizing models, emphasizing the significance of quality data for AI systems and the necessity for cohesive feature infrastructure in reaching production stages. // Bio Mike Del Balso Mike is the co-founder of Tecton, where he is focused on building next-generation data infrastructure for Operational ML. Before Tecton, Mike was the PM lead for the Uber Michelangelo ML platform. He was also a product manager at Google where he managed the core ML systems that power Google's Search Ads business. Josh Wills Josh Wills is an angel investor specializing in data and machine learning infrastructure. He was formerly the head of data engineering at Slack, the director of data science at Cloudera, and a software engineer at Google. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links ⁠ --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaeldelbalso/Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-wills-13882b/

Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.Guest: Brooke Osmundson | Show Notes: socialmediaexaminer.com/585Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We explore the latest TikTok updates with Jerry Potter featuring Keenya Kelly on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you maximize one of the top 3 user acquisition platforms on the planet? Imagine boosting your conversion rate by 100%. Or cutting CPI by 50%. All while massively boosting how many people see your ads ... essentially for free. In this Growth Masterminds, host John Koetsier chats with ASO expert Emre Bilgic from Mobileaction about cutting-edge App Store optimization plus paid marketing tips on Apple Search Ads, a must for any serious user acquisition pros on iOS. We also talk about: - Hidden secrets on ASA - Common mistakes on ASA? - Metrics that matter most on ASA - Recommended budgets and drip campaigns - The correlation between good ASO and paid UA on ASA - Media mix modeling and ASA … what's interesting here - and much more! As always get all the details on Singular's blog when we post: https://www.singular.net/blog/

Upcoming Google Anit-trust case unlikely to change much of anything: Google's antitrust case is starting next week. Google filed for a summary judgment and some of the issues were decided in their favor. Only two remain; The payment to Apple as the default iPhone search engine and whether Google uses Search Ads 360 to thwart competitors. Even if the case is decided against Google, it is unlikely to change much in the world of search. GBP support finally introduces a form to dedupe listings in Google Maps:  One of the long standing issues in managing large multi-location businesses in Google is the frequent occurrence of duplicate listings and historically, no easy way to get them merged. Now, likely in response to increased European regulations, Google has introduced a simple form to report and hopefully nuke listing duplicates. When combined with a product like Whitespark GPB duplicate notifications there is a real chance that  large multi-location businesses, particularly hospitals and clinics, can actually get their duplicates under control.When searching, consumers consider many results:  It has long been thought that the click through curve on the front page of Google was very, very steep with users primarily clicking the #1 result, fewer clicking on 2 and 3 with virtually none going  beyond that. Our behavior research suggests that user behavior is much more complicated than that and that they will often examine 3, 4 or even 10 results if the local decision is important enough. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 127Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In E36, Mike Boland and Charles Laughlin banter about two issues that were on their collective minds over the past week. First, Mike talks about a potential new threat to Google's search advertising dominance. And that is TikTok's moves into search marketing via its new and oddly named Search Ads Toggle. Then Charlie raised an unrelated topic. Are down rounds becoming normal? And are they a harbinger of the end of the VC winter? This thread was promoted by the fintech Ramp raising an impressive $300 million, but at a significantly reduced valuation.  This Week in Local is brought to you by Localogy. To learn more, please visit Localogy.com.

Responsive search ads are the future of paid media. But they'll only work correctly if you're loading in the right offer, messaging, and creative assets for your dynamic search ads. Invest in a few great photo and video shoots, and have a clear outline on your copy and offer. Modify your dynamic search ads weekly and make big edits and modifications at least once a quarter to continue optimizing and to beat out your competition.

Click here to try Databox free, or learn more.Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you'll get a good ROI? And what are the factors that make them successful or unsuccessful? Links View the benchmark data Follow Silvio

Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Is Google's recent dynamic search campaign what you need? TeachTraffic's Ilana Wechsler shares what it is and how to use it to your advantage.

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads This week on Marketing O'Clock, the search (ad) isn't over! Rumor has it that TikTok is getting search ads. Plus, we're not sure if we “like” Google's latest SERP test and we're super BuMMed after an announcement from Microsoft Advertising. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:05 Take of the Week - 14:25 ICYMI - 17:06 Lightning Round Paid - 17:58 Lightning Round Organic - 24:32 Lightning Round Social - 34:42 Working Hard or Hardly Working - 43:43 Cool Tool - 45:35 Must Read Marketing Article of the Week - 46:35 Shootin the Heck - 49:34

This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a second secret to responsive search ads.Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 --Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Coping with Silicon Valley Bank's collapse. BatLoader's abusing Google Search Ads. More on Emotet's re-emergence. Reflections on Medusa rising. An international law enforcement action against NetWire. Rob Shapland from Falanx Cyber on ethical hacking and red teaming. Bryan Ware from LookingGlass looks at exploited vulnerabilities in the US financial sector. And in Ukraine, it's more-or-less quiet on the cyber front (but in Estonia and Georgia, not so much). For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/12/48 Selected reading. One of Silicon Valley's top banks fails; assets are seized (AP NEWS) US, UK try to stem fallout from Silicon Valley Bank collapse (AP NEWS) In abrupt reversal, regulators to cover Silicon Valley Bank, Signature uninsured deposits (American Banker) Silicon Valley Bank collapse will not trigger new financial crisis, insists Sunak (The Telegraph) ‘Banking system is safe': Joe Biden reassures markets in address on Silicon Valley Bank collapse – live updates (the Guardian)  BatLoader Continues to Abuse Google Search Ads to Deliver Vidar Stealer and Ursnif (eSentire)  BATLOADER Malware Uses Google Ads to Deliver Vidar Stealer and Ursnif Payloads (The Hacker News)  Emotet Again! The First Malspam Wave of 2023 (Deep Instinct)  Emotet attempts to sell access after infiltrating high-value networks (SC Media)  Medusa ransomware gang picks up steam as it targets companies worldwide (BleepingComputer) Alleged seller of NetWire RAT arrested in Croatia (Help Net Security) FBI and international cops catch a NetWire RAT (Register) How the FBI proved a remote admin tool was actually malware (TechCrunch) Estonia's Election Was More Than Just a Win for Kallas (World Politics Review)  Estonian official says parliamentary elections were targeted by cyberattacks (Record)

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843Show Notes:Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.(3:14) What is a responsive search ad?(7:11) The power of one great responsive search ad(9:38) The mystery of responsive search ads(13:13) How we create responsive ad headlines(24:29) How we create responsive ad descriptions(26:57) The downside of pinning responsive search ads(32:45) Do you focus on ad strength when creating responsive search ads?(36:36) The secret to responsive search ads(40:54) The second secret to responsive search adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Apple is actually going to start its own ads platform, and they are going to start showing ads to Apple product users. So Apple obviously has become a huge powerhouse when it comes to gaining the attention of people. Now, the thing is that last year, Apple made a change in their policy they stopped sharing detailed information about consumers, with companies like Facebook and Snapchat, and other social media platforms. So what that did was it sort of limited the ability of these social media platforms to show contextual ads to the consumer. But now it is becoming clear why Apple did that because they actually wanted to cut off that data stream to the partners like Facebook and others as I mentioned, but on the flip side, they wanted to use that to their own advantage.Now, it remains to be seen how the industry is going to react to this.Support the show

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. (6:51) Your three targeting options(16:38) “Landing pages from your standard ad groups"(18:35) Blocking(23:40) The dynamic search terms report  (27:00) Results(29:26) Lessons learnedWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

Technology no one wants: palm scanners, the Metaverse, NFTs & crypto; buying real art; Apple's return to work, hiring freeze, Maps & looking into tripling it's ad revenue; Neumann's back, again; fighting for your right to party at an Airbnb; the Sandman, Better Call Saul nail it; Westworld... WTF; the Most Hated Man on the Internet; She-Hulk; Light & Magic; the Slits; VPNs, AirTags, Simplisafe & fitness apps; Jason Bumbles with a bot; Signal third-party breach; Google shutters IoT Core; getting jiggler with it; Apple 0-days updates; Galaga; it's like camping, but involuntary!Sponsors:Kolide - Kolide can help you nail third-party audits and internal compliance goals with endpoint security for your entire fleet. Learn more here.Hover - Go to Hover now and grab your very own domain or a few of them at hover.com/gog and get 10% off your first purchase.Show notes at https://gog.show/566/FOLLOW UPShannon StameyWinamp's revival includes platforms for musicians and fansIN THE NEWSApple employees will need to work from its offices three times a week starting in SeptemberApple reportedly lays off recruiters amid hiring slowdownReport: Apple wants to triple its revenue from ads business, likely expanding Search Ads to Maps appAdam Neumann's New Company Gets a Big Check From Andreessen HorowitzAdam Neumann, Vibes LandlordAirbnb starts testing anti-party tech in the US and CanadaMark Zuckerberg's new Metaverse selfie is so bad people can't believe it's realMEDIA CANDYThe SandmanEndless: A Sandman PodcastBetter Call SaulWestworldThe Most Hated Man on the InternetShe-Hulk: Attorney at LawLight & MagicHere to Be Heard: The Story of the SlitsAPPS & DOODADSStealth Tubeless Tag HolderNinja Mount Launches a Range of Apple Airtag MountsStealth Tag®- A hidden AirTag mountain bike holder to track and protect your bikeSimpliSafeSurvey: Nearly half of Android users consider switching to iPhone over security and privacy concernsFitness BlenderPeloton may open its workout content to competing bikes and treadmillsSECURITY HAH!The CyberWireDave BittnerHacking HumansCaveatControl LoopSignal says third-party data breach exposed 1,900 phone numbersGoogle Cloud will shutter its IoT Core service next year‘My manager caught me': Remote worker says they got reprimanded for using ‘mouse jiggler' app, sparking debateWhat you'll need to survive the California wildfires this summeriOS Privacy: Announcing InAppBrowser.com - see what JavaScript commands get injected through an in-app browserApple security updates fix 2 zero-days used to hack iPhones, MacsBetter Call Saul prop auctionTips for GalagaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.