Informed Emotion Marketing Podcast

This week we have the chance to sit down once again with Kaitie Burger, the Director of Destination Strategy at Madden Media. We dive into her action-packed blog piece, Five Ways to Use Social Media to Kick-Start Your Rebound From COVID-19!

In this episode, we chat with Greg Star, Founding Partner at Carvertise. We talk about how a fantasy league loser went viral, entry level job interviews and the delicate balance between analytics and creative

Evan Friedkin joins this week's episode to talk about how important it is to not let your ego get the best of you in sales and he discusses his thoughts on the differences between sales and marketing.

This week Eric Vardon joins us to talk tech and what it is like to get back to your roots. Learning on the fly is a must in this industry and Eric shares his experiences with how important that really is!AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth.

This week Mike Wells from IOP Publishing joins the show as we dive into how to listen to your data. Mike is an experienced content and social marketer and this episode is packed full of great insights from an industry veteran!

In this episode Megan shares her thoughts on how to stand out from all the noise that consumers are bombarded with. She is currently the Sales & Marketing Manager at Lehigh-Northampton Airport Authority after her career took flight at the Sands Hotel and Casino.

This week we chat with industrial marketing veteran, Chris Sieto. He talks about a variety of ways that Elementis is continuing to innovate and how he and the rest of the marketing group manage to stay deeply ingrained in customer feedback.

Joining the podcast this week is Hannah Medvic, the marketing team lead at Bender Inc.. She shares some great insights into managing with flexibility and how to be the boss you wish you had!

On this episode, K-N's own Rick Flores joins the Informed Emotion Marketing Podcast. Rick serves as the Business Intelligence & Analytics Manager at the agency and spearheads the data and reporting work we do. With experience in corporate, freelancing and non-profit work, Rick brings a wealth of knowledge to this episode where we discuss how to build your reporting and analytics strategy.

In this episode Joe Woyciechowski joins the show to share his thoughts on A/B testing and how marketing leaders need to be okay with failing but making sure that when you fail, you fail fast. Joe is currently the Director of Demand Generation for Frontline Education and shares some great tips on how to nurture marketing teams into a culture of testing everything.

The fun and profound, Heather Kuhns joins the Informed Emotion Marketing Podcast this week! She is an Assistant Professor of Business at DeSales University, the Chief Inspiration Officer at Zenspire Communications and author of the book Superhero Mom Powers Activate. We talk about the power of storytelling and how to start building your own personal brand!

This week Joe Brown of Cumulus Media shares his thoughts on how marketing in the Lehigh Valley has changed and how critically important it is to build trust with your clients. Currently serving as Cumulus Media Allentown's Digital Sales Manager, Joe lives and breathes in a world where client trust can make or break a relationship.

Margaret McConnell from The Butz Family of Companies shares her thoughts this week on the Informed Emotion Marketing Podcast! She talks about how important it is to celebrate what you've achieved and how crucial it is to stay rooted in your mission.

Pat Lincoln is the General Manager of Seven Mountains Media. In this episode he talks about how important it is to play well with others and how great ideas are still currency in advertising!

Ryan Hogan currently is the Electrical Distribution Channel Marketing & Operations Manager at Lutron Electronics. In this episode he talks about staying agile amidst chaos and the value of never burning bridges!

Jim Macdonald currently is the Marketing Director of PBS 39 after starting his career at Mack trucks and a having a successful run in the agency world. In this episode he shares his thoughts on technology's place in marketing and what it's like to rebrand a legacy product!

MaryAnn Federico is a Senior Account Executive with ViaMedia. She comes onto the podcast and shares some great insights that come from both the client and sales side! We talk about establishing relationships, the value of partnerships and a whole lot more.

Kaitie Burger is the Content and Communications Manager at Discover Lehigh Valley. A Muhlenberg College graduate, she has been with Discover Lehigh Valley for the past 7 years and has some great insights to share! We talk about influencer marketing, the ever-changing digital landscape and a whole lot more.

Jim Nicnick is the Web Director here at Keenan-Nagle Advertising. He is a multi-award winning web designer with over 13 years of experience building websites for a variety of clients. Jim talks about making it yours and not being afraid to stand out, both in branding and the overall communication strategy.

Lindsey Knupp is the Director of Sales and Marketing for the Lehigh Valley Zoo. She comes to the zoo with over 15 years of experience in sales and marketing in both sports and entertainment brands. Lindsey talks about leading by example to get the job done and how important it is to build relationships. Be sure to check out all the exciting things happening at the Lehigh Valley Zoo here! https://www.lvzoo.org/visit/events-attractions/

Tim Laubach is an Account Executive for Adams Outdoor, an outdoor and location-based advertising firm. He has over 25 years of experience holding various positions throughout the media landscape. Tim talks about how important it is to love what you do and how crucial it is to put yourself in the customer's shoes.

Paul Leese is the Executive Vice-President for Keenan-Nagle Advertising, the oldest advertising agency in the Lehigh Valley. He has over 20 years experience holding marketing positions at both DeSales University, and Elsevier. Paul talks about accountability, setting proper expectations and how to begin building a marketing strategy.

John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley and beyond to talk about the creativity and science that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and people behind these brands.