Podcasts about senior account executive

How to Achieve Outsized Outcomes with a Small B2B Marketing Team With the rapid advancement of AI, machine learning, shifting market dynamics, and more competition entering the ecosystem all the time, B2B marketers are confronted with more challenges than ever before. Teams are constantly facing the challenges of tightened budgets and even tighter deadlines. With this in mind, how can small B2B marketing teams achieve more with less and still deliver exceptional outcomes? That's why we're talking to Jordan Buning (Principal and Senior Account Executive, ddm marketing + communications), who shares insights and practical strategies on how to achieve outsized outcomes with a small B2B marketing team. During our conversation, Jordan discussed how teams can navigate market uncertainty and how AI has impacted efficiency. He emphasized the importance of revenue and pipeline metrics to demonstrate the financial contribution that marketing makes to the bottom line. Jordan also stressed the need for small B2B marketing teams to optimize campaigns, avoiding pitfalls like chasing immediate results at the expense of long-term success, and maintain continuous alignment with sales. He advocated for a platform approach over fragmented campaigns, regular metrics evaluation, and a focus on precision over volume. https://youtu.be/31Qts7vadLI Topics discussed in episode: [03:15] Why leadership often views marketing as an expendable variable rather than a core driver of the bottom line. [14:36] Jordan explains how to avoid “strategy whiplash” and over-reliance on performance tactics. [21:20] Discover why right-place, right-time messaging is non-negotiable, especially when it comes to appealing to the buying committee. [28:08] Instead of quarterly campaigns, build a core messaging “soundboard” that provides consistency and longevity. [33:36] Jordan walks through a 3-phase (90-day roadmap) approach consisting of diagnosing, activating, and doubling down to show ROI within one business quarter. [37:14] Why you must lead with pipeline contribution and opportunity creation rate when presenting to the board. [41:32] Why marketing belongs in every part of the organization, from customer experience and billing to employee engagement, not just lead generation. Companies and links mentioned: Jordan Buning on LinkedIn  ddm marketing + communications  Transcript Christian Klepp, Jordan Buning Jordan Buning  00:00 I think you know, the things that probably made this conversation happen in the first place are probably the first metrics you got to have. So it’s probably has something to do with revenue, and probably secondly, has to do with how quality they think the pipeline is filled with opportunities. Your initial metrics that would say this is working or not working. Really have to start there. And it may be two or three steps removed from some of the, you know, inside marketing measurements that that might be there, but at the end of the day, that’s what will kind of matter to them. And so what is, you know, the pipeline contribution looking like? What kind of opportunity creation rate is happening, revenue influence, those, those kinds of things, I think are components that that matter when we talk about revenue and pipeline is, are we actually contributing to the financial success of the organization. Christian Klepp  00:57 With the rapid advancement of AI (Artificial Intelligence) machine learning, changing market dynamics, market uncertainty and more competition entering the ecosystem all the time. B2B Marketers are confronted with more challenges than ever before. Another one of those challenges includes tightened budgets and even tighter deadlines. With this in mind, how can B2B Marketing teams achieve more with less and still deliver exceptional outcomes. Welcome to this episode of the B2B Marketers on the mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Jordan Buning, who will be answering this question. He’s the principal and Senior Account Executive at DDM Marketing and Communications who’s committed to doing great things with incredible people inside and outside the company. Tune in to find out more about what this B2B Marketers Mission is. Okay? Mr. Jordan Buning, welcome to the show, sir. Jordan Buning  01:48 Thank you. Appreciate you having me. Christian Klepp  01:50 Really looking for this conversation, Jordan. Not like man, I should have recorded the last couple of conversations that we had that, in itself, should have been the episode already, right? But I’m, I’m really looking forward to this conversation. You know, I had a great chat with your colleague, Joanne. And you know, we’re going to talk about a topic today that you and I both know it. It keeps coming up, and you ask 50 people out there, and they’ll give you 50 different answers to this question, right? So let’s, let’s just dive right in. I’m going to say you’re on a mission to help B2B companies deliver high impact marketing campaigns that drive measurable results. But I’d like to focus on this following topic for today’s conversation, and we’ve got plenty to unpack from this one, how small marketing teams can optimize campaigns to reduce waste and achieve outsized outcomes, probably I should highlight bold italic, underline that outsized outcomes, because that one’s going to be the interesting one. Let’s kick off the conversation with the following question, so I’m happy to repeat so why do you think many B2B organizations are spending less on their marketing efforts and shortening the timelines in which teams need to deliver results? And based on those constraints in your experience, where have you seen many marketing teams struggle? Jordan Buning  03:15 But you’re right. There’s a there’s a lot there, and trying to consolidate all of my thoughts down is a unique challenge. But, you know, I think part of it is not that marketing is losing importance sometimes in various circumstances, be it budgetary otherwise, but it’s more about the pressure of reshaping how it gets evaluated. There is a lag, I think in terms of how a lot of individuals perceive the importance in the in the contribution that marketing makes to the organization’s goals and ultimately to its bottom line. So if it’s disconnected, it becomes a variable, and a variable that, while maybe nobody is really wishing for, it sometimes becomes minimized or expendable, and therefore it’s really kind of a big push. And there’s certainly a variety of things that may be driving that. It could be their own, economic uncertainties, their market has changed. Therefore they’re making their adjustments. They’re managing risk. When they’re doing some of those kinds of things they may not necessarily see again that relationship between what they’re attributing to the bottom line. They may have measurements that are not aligned to show performance and not that it isn’t but they don’t have the data that’s that’s doing that and or they may even have a lag. They may have a lot of information, but it’s historical data, and present realities may be slightly different, and they don’t really have a way to connect to it. And then you’ve got a lot of other circumstances, like shift towards more immediate revenue. They may be saying, well, let’s just push out, let’s, let’s push more on. The sales side of this. Let’s work with partners, and let’s have them facilitate the process, and we’re going to get out of the sales and marketing role. Maybe what they say is, we’re going to park acquisition and we’re going to really go after account expansion. So those, those are all things that could be driving all of this. Then you throw in things like AI, where they might say, you know, it looks like there’s a lot of great tools out there. Why don’t we use more of those? Let’s use that to fill the gap where we maybe don’t have the resources that we once had. So those all become drivers in the whole situation. And somewhere in between is reality. One other thing, maybe, you know, a lot of organizations, depending on where they are, probably got where they were without maybe marketing being one of the primary drivers. Maybe they had a great engineering solution. They’re a great production organization, and maybe even a great selling organization. But marketing hasn’t been something that has necessarily been invested in as great they got there in their minds through other things. And so there’s suddenly a shift in terms of how to reconcile the value that marketing is contributing to the whole thing. And so it’s both an opportunity and a challenge. Obviously, in the moment, it’s it’s difficult and it’s painful. But those are, those are some of the circumstances that are kind of going on then based on constraints, where do we think marketing teams struggle? I had to remind myself of the question, so I wrote it down. If I were to zoom zoom out, I think the core struggle is, is somewhat capability and capacity. But it’s really kind of more the issue of time horizon that they might be running into, depending on what the issues are that are getting brought up. There could be a bit of a strategy whiplash where, you know, they had a plan, and the best laid plan has gone to waste, and there’s suddenly kind of a push towards a very different effort. And so the investment now is getting either tabled or stalled and and suddenly they’re they’re wanting to switch horses and go to a different direction. And obviously, from a marketing standpoint, that fear is great. We’ve got lots of activity. We’re doing a bunch of other things. We feel good about that. The other side of it is there’s a cost to losing that momentum of where you were going before. And how do you how do you kind of reconcile that? And then, how do you avoid continuing to have strategy change after strategy change along the way? Those are the things that really could create constraints out of very small marketing teams, maybe a team of one, maybe an outsourced resource, those things all get really kind of challenging, over reliance on performance, metrics and tactics. So you know, specifically, getting into things that seem to have the most immediate ROI, let’s just go after the search campaign conversions. Let’s go after some other things that are low funnel without maybe reconciling the understanding that you’re you’re doing that sometimes at the expense of the things that that that initiate things into the funnel as well, and so, you know, maybe creating a bit of a short term bump, but at the expense of long term success as well. So that’s a challenge. Confusion with sales, sales and marketing forever being sometimes perceived as opposing parties. So you know, again, I think this, this idea of we just need better leads, we just need more quality, whatever, faster kind of a thing, as opposed to, let’s, let’s be very team minded and intentional in terms of working together. Measurement paralysis, that’s a that’s another one that can happen where everybody’s got data, and you’re overwhelmed with that data, and you get so focused looking into rear view mirror, you’re losing track of the direction you’re supposed to be going all along. And then you get into some things like short term wins versus long term growth, and a very inconsistent narrative in terms of what you’re trying to talk about. And so, you know, I think those are, those are all kind of contributing factors that some organizations really have to wrestle with is it’s great to be responsive and reactive to real circumstances, and everybody knows how to hold a plan loosely. But what are the trade offs in being able to shift from having a strategy and then and then suddenly realizing there needs to be an adjustment. They get very eager and excited about creating a lot of energy. That energy is great, but that energy may not be harnessed in such a way that it’s actually going anywhere. So you’re feeling good about the activity and the responsiveness, but you might be trading one problem. Problem for another if you don’t have that clarity together as a team. And so I think it’s this, this thing that often we all talk about of like, go slow to go fast, is really an opportunity that that is presenting itself in a situation like that, like, before we move off of the solve this problem in a particular way, let’s pause and make sure we all know what we’re trying to do here and being able to accomplish that. Christian Klepp  10:25 Absolutely, absolutely. Thanks for sharing all of that that was a lot like within the past couple of minutes. I wanted to go back to something like you touched on it a little bit in the beginning, but it’s certainly been my experience, and I’m curious to see how it’s been over on your end. Do you think that a lot of these constraints, I mean, certainly a lot of it has to do with market dynamics, and, as you said, like the introduction of AI and machine learning? But do you also feel, I mean, we’re talking about B2B here, right? And a lot of these big companies, whether it’s in health care or manufacturing or chemicals or whatever. When you have a meeting, you know, you have these this meeting with senior management or the board of directors, marketing is not always the first thing that comes to mind. And I say that with a heavy heart being a marketer, but you know, you got to face the music, right? That’s the reality of it. Do you feel that a lot of times, especially with small marketing teams, the reason why they’re they’re having to navigate these challenges is because people within the organization, A don’t quite understand what marketing is, and B, they don’t quite understand why they should care. Jordan Buning  11:41 Yes, I definitely would agree with you. And I think it’s, it’s sometimes an educational problem, and sometimes it’s a self imposed problem, right, you know? And I think, I think on the to your point, it can be perceived as it looks easy, or, you know, it’s easy to get educated or feel knowledgeable about it’s, it’s viewed, sometimes more, as a an art form and very subjective, as opposed to a science and driven based on actual performance activities and and good strategy. And then, I think the marketers ourselves, sometimes unintentionally, have done that to ourselves. We’ve we’ve gotten very excited about a lot of things, maybe trends that are happening. Maybe we are just tied to the thrill of a great creative hook or message or whatever, and we miss the connectivity to the business itself. And you know, with that in mind, you just become an outer ring in some of the core things that the organization is doing and and, you know, the other part of it is sometimes your role could get perceived just as as responsible for help getting leads, as opposed to, hey, marketing’s responsibility is to be a part of probably a lot of the ecosystem. Not only do we help acquire, we help keep. We help create an experience. We help create an experience for our employees and so on and so forth. So, you know, I think, I think there’s, there’s shared responsibility, sometimes, certainly, a world that’s evolving. I think it’s getting better. I think, I think marketing has developed a more present seat in the C suite and leadership conversations, which is, which is positive, plenty of runway to go yet. But then there’s, there’s marketing themselves making sure that, hey, these things that we do, are they aligned and connected to all of the things that are happening that the organization cares about, are their goals, our goals, as opposed to, hey, we’ll just increase likes and shares and so on. Those are all good numbers for marketing. Maybe they don’t equate to the business, and therefore we sometimes shut ourselves outside of that conversation, as opposed to, you know, maybe how they perceive us. Christian Klepp  14:08 Absolutely, absolutely. I had another Golden Apple for you, but I’m gonna, like, save that one for later on in the conversation, moving on to the next question, just based on everything that you’ve said, and, you know, we are talking about how smaller teams can optimize campaigns, what are some of these key pitfalls you would say they need to avoid and to keep it constructive, we also need to talk about what they should be doing instead. Jordan Buning  14:36 You know, one of the things as I thought about that question was, really, you know, we often look at as a capacity. Are we just running a few people ragged? And there could be some truth to that. But I think the greater risk would be just, are we going about it in all the wrong ways? Right? There is a sense of urgency. We go running out of the room. We want to help. So, but by by nature of our activity and or the group’s conversation that we’re having, we actually could unintentionally just be creating an added level of chaos to the chaos that’s there. And so some of those pitfalls could be chasing immediate pipeline and ignoring the long term gain, and so you know, it’s it’s a both end strategy that we’re trying to educate on and maintain is, hey, how do we make sure we answer the bell on some of the more immediate issues that are going on, but that we also don’t do it at the expense of the long term importance and success of this organization as well. Another one is constant strategic repositioning, if what we do is go after some of the more immediate things, and that could be looking like a sale or a sale price, or something else that’s commodifies the product and service that they offer, that might get them a bump in the moment, but is that the identity that the organization and its products really want to be known for, and so it it may do damage to its long term narrative, depending on how some of the messaging comes out at that time as well. I think there’s a risk of over complicating what you’re trying to do. And I think that’s something that’s stuck in my mind. I’m, I’m probably, by nature, an over simplifier, or a simplifier, I should say. And I think there’s a, there’s a risk of of throwing a lot of things on the menu, looking at them as, like, 1000 bets. And you know, at least one of these bets is going to turn into something so, you know, it’s it feels like good activity. People feel good that there’s a response that’s happening. But it may be such a scatter, and it may so minimize the level of effort on a variety of different things, you know that it just minimizes the challenge that’s going on. And I think indirectly, in doing that, you also may broaden the gap and divide between yourself and marketing and some of the other groups, including sales. So hey, we’re going to go do this thing, and we feel really good about it. Maybe it even does the thing that we think it should do. But at the end of the day, it doesn’t really satiate some of the other drivers and motivators that they have. And so suddenly you’ve really got this, this growing divide, as opposed to a closing divide in terms of what’s going on. And so, you know, I think those all become kind of risks in this whole thing. And then, you know, maybe, maybe the last thing being taking risks on things you haven’t done before. So suddenly it’s, well, let’s, let’s try this technology solution. Let’s, let’s, let AI do a thing for us, or whatever. And when it’s most critical, you’re moving away from the things that you can believe in and trust the most, and you’re throwing a few Hail Mary sound down the field, it could be a risk that is of too great for the organization, as opposed to, hey, what are some fundamental things that we can really hone in on? What is maybe more how we narrow our efforts into much more focused activities and energies, and what are our best executions. So, you know, I think, I think with the best of intentions, and I’m sure I’m as guilty as anybody at times in my past of, let’s create a lot of activity potentially. You know, that’s the pressure you’re feeling. The real answer may be, how do we stop enough to create clarity? Really reset our pathway to what we need to accomplish, and then what’s the most, smartest and most effective way to get there? Christian Klepp  18:48 Absolutely, absolutely. I almost feel like sometimes us, marketers were guilty of like, okay, let’s just, let’s just try everything, or, or, some teams, and, you know, I’ve certainly worked with some of them in the past, they get pressure, and especially in B2B, they get pressure from higher ups saying, Well, you know, I saw something on Sunday, you know, like there was this video. So why don’t we do a why don’t we do a video, right? Why don’t we, why don’t we get on tiktok? And I had a briefing, and I shall not disclose the name of the client, but I we had a briefing many years ago where a client said, um, we want you to create a viral video for us, and to which I said, like, with all due respect that you don’t get to decice that.. Jordan Buning  19:34 Yeah, let’s, let’s make magic, right? Christian Klepp  19:36 Let’s make magic. And I can say, I can say, with confidence, we, walked away from that and said, you know, we can’t help you. We walked away from that. And, you know, unscathed. Jordan Buning  19:47 It’s the hardest thing to do sometimes, right? But it is wise at times to recognize that. Christian Klepp  19:53 Well and I’m sure you’ll agree, you’ll agree with me when I say this. I mean, like, you know, we’ve, we’ve been in this business for a bit, but. Um, it’s sometimes necessary to tell the client that, okay, you’re, you’re asking us to do something for you, and I’m gonna, like, disagree with what you’re asking us to do, because we believe, to our core that that’s not in your best interest, right? And it’s and it’s and it’s difficult to have that conversation. I’m sure you’ve had many of them, right? Jordan Buning  20:24 Sure, but you’re, but you’re right. It’s, you know, you’re paying for our candor, yeah. And I think you know, the risk would be, you know, arrogance. But I think for the most part, I think with with the relationship that you’re trying to build and forecasting that at times, that that can be a healthy thing too, and even if it’s a little challenging or impassioned, hopefully there’s a there’s a point where you can reconcile some of those things. But I agree with you, there’s there’s a time and a place. Christian Klepp  20:54 There’s a time and a place. Absolutely, this next question is going to sound a little bit like table stakes to you, but man, I have worked with a lot of teams where that wasn’t very clear. The importance of having a deep understanding of who your target groups are, and I’m gonna say plural, because it’s never, it’s never just one group and B2B, and an understanding of their of their buyer’s journey. All right, talk to us about that. Jordan Buning  21:20 Yeah, I think, I think there’s a variety of things that really popped up as I thought about that particular category and there to your point, it’s a complex group. And yet, I think this is also really a time where precision is important, when you start looking at urgent shifts and that kind of a thing. And so not to eliminate groups, necessarily, but hey, if we need to prioritize, how do we, how do we prioritize some of these things along the way? And one of the other things that was tied to this as well as I think sometimes when the client feels a sense of urgency, there can be pressure on the time it takes to to be clear about some of these things. And one of the things is challenged us to do is, hey, we’re not going to skip that step, but maybe we can come up with, uh, you know, not a strategy that takes weeks and months, but maybe we just need to develop a sprint session together, and that’s really forced us to be a little more streamlined ourselves. Don’t skip the step, but let’s make sure we have a smart way of creating some clarity around those things. And so that’s a little bit of a learning curve that we’ve we’ve worked our way through is, hey, sometimes you get, you know, the strategy is the project, and a lot of times the strategy is necessary component to get to the goals and the outcomes that they have. And so one of the things that I first jotted down was this idea of precision beats volume. And so it’s this, Hey, how do we create clarity in terms of where’s our best best focus, best energy? How do we target where the real pain is to get the best value? How do we prioritize high propensity accounts and opportunities and those kinds of things along the way. So that was kind of step one. Let’s make sure we’ve got some clear clarity around the focus of that. And then don’t confuse the buying committee as well. To your point, it’s like you could have leadership C suite. You’re going to have probably a finance person involved. You might have procurement. You might have the end user. Those are all very different drivers and motives in that whole thing. And so I think making sure we have clear lanes on some of that, so we don’t muddy this into such a chaotic thing, we forget that they have to want this product along the way. So I think there’s, there’s importance to that. And again, a lot of times that comes back to that early stage of a sprint. How do you then align messaging to decision stages? You know, I think we all wrestle with this, this whole thing. They’re gonna love it as soon as they hear it. Christian Klepp  23:58 Oh yeah, Jordan Buning  23:59 Right away. And, you know, I think, I think that’s important. Back to your, your buyer’s journey conversation again, to kind of say, hey, how do we, how do we move through a series of stages of experience, where first they they become aware of it, then they learn to engage with it and be well informed about what it can do. See reinforcement, see the data that supports it, and those things happen in timely phases. And so this right place, right time, right message component is critical to a lot of the sequencing that happens. And you know, we’re all guilty of periodically thinking this will be a one call, close type of interaction, when, in reality, the decision making is probably going the other direction over time. They’re risk averse. They’re not going to make wild decisions. They’re probably going to have multiple players of approval. They’re going to have other players in consideration often. In as well. And that’s just a reality that I think the world has to be more and more prepared for as we lose expertise and knowledge, as people retire and those kinds of things, people are going to go to the internet and these other places to begin the research process all over again. And so it will, it will take a very different approach to being able to do that. And then a few other things that I noted is, you know, again, just continuing to to build that sales and marketing alignment. What are the who is that primary audience? Does everybody agree? Do we all see the journey the same? Are we? Are we hitting that prospect with the right things at the right time, and then how do we make sure that we’re continuing to protect long term equity, and what we’re trying to do as well? So, you know, it’s it’ll continue to stay fairly important, and so even as the process may becomes faster in some of these situations, because the circumstances demand it. Skipping the steps is probably the way to get off off track. And so really kind of helping everybody stay focused, stay purposeful, be clear on the targets are still things that I think are Immutables in making changes. Christian Klepp  26:17 Yeah, absolutely, you know, and I have this conversation with marketers a lot like, I always highly encourage them, like, you know, have you sat have you sat in on sales calls back in the day, when I was starting out, I had to go out into the field with the sales people, right as an observer, so I’m just like the fly on the wall there, right, but listening to the way that they would present the company’s products and solutions to the prospect, how they would handle the objections and the concerns and whatnot of the of the of said prospect, and if there was an issue there. Okay, so how can we, how can we address that? Because it’s not always necessarily the salesperson’s fault, per se, right? And it’s, it’s that whole concept of, like, the way that we’re going to make this work is if we do it together, right? And having that good relationship, or having that close relationship with the sales people, I think, is a vital component of that, right? Because otherwise, like, like you said, it’s going to be, it’s going to be like, everything is in silos, and marketing is gonna, like, develop all these, these messages in isolation, and it’s not gonna work. Jordan Buning  27:26 Doesn’t say anything, you know, or whatever they might observe about the materials. But you’re right. I think if it’s more of a partnership and mutual education of the other I think there’s, there’s a lot more potential for for exponential outcomes as opposed to siloed solutions? Christian Klepp  27:43 Yep, absolutely. All right, I’m going to ask you two sets of questions here, and there’s plenty to unpack, so just take a deep breath, right? Because, um, this next question is about how small teams can leverage constraints to drive that clarity, that alignment and focused execution. So what are the steps that they need to take? What are some of those critical components that they need to throw into the mix? Jordan Buning  28:08 A few things that we’ve already talked about, but I think are worth repeating. You know, as far as key steps for small groups, I think ruthlessly defining who I think it can become much easier to start focusing on yourselves. And, you know, navel gazing, if you will. And so I think continuing to really think about, who is that ideal client? What do they need? What’s the problem we’re solving is really important. And that’s really the second one of clarify the core problem. You know, what urgent, high values thing are we really focused on, especially if the pressure is on right now, right who is it? What’s the context? How do we, how do we make sure that we’re really focused on them in terms of what we do, and then, what are the most important priorities that surround that? And again, I think really just making sure we narrow in, we don’t, we don’t dilute but, but we do focus. And so I think there is going to be even a necessary conversation that might say, hey, you know, we, we have an opportunity of, you know, this broad audience group, but who is our best and strongest environment, what are the best efforts that we can put forward towards helping them and supporting them? Then I said, Build one narrative platform. Not many campaigns. I think we’ve come out of a world at times where, hey, we do quarterly campaigns or whatever kind of a thing. And so, you know, we look, use it, use it like Kleenex, and kind of move to another one and another one. And I think in the era that we’re in, because of the diversity of tools, and therefore the types of interactions that people have, building more of a platform of, Hey, what is. This offering that we have, how does it align to the individual? What are the core individual messages that we have? It still gives you a lot of latitude for mixing some of those pillars and those messages together. I quite often will illustrate to clients that as we’re developing positioning and different pillars. I almost look at it like a soundboard in a recording studio where, hey, you’ve got all these knobs and buttons to push, and depending on the application and the moment of interaction and those kinds of things, we can turn up and turn down those core components and create a lot of different attributes and experiences around that whole thing, but there’s still the same core things. And so if anybody feels like, you know, as we narrow a little bit, that it’s going to get boring, I think it’s actually just the opposite. It creates a much richer experience, but it’s all much more coordinated as well. So I think that’s, I think that’s very much an opportunity, is make sure there’s a there’s a platform approach creates a lot more consistency, a lot more longevity, and therefore a lot more opportunity to stick over time with the audience that you’re trying to reach. And then, I think you know metrics, as we, as we continue to talk about metrics, make sure that we have a shared way to evaluate what we’re doing, and is it, is it working? And there’s, there’s a lot of different metrics that can go into that. And then I think it’s, you know, keep, keep the cycle tight. Once things are are in the marketplace, how do we continue to be able to circle back with regularity to say, What? What is this getting us? Is this doing the thing? And is it? Is it a thing we can reinvest in, or it is an adjustment that we can work our way through, but continuing to be able to do that in as close to real time as you can, so that that you’re working together, you know, you’d hate to kind of disappear for 90 days, show back up and then say, hey, look, it didn’t work, or vice versa. And I think it just allows, again, a much more team minded approach to being able to do this, or at least being able to share status and that kind of a thing, depending on what’s going on. Yeah. Christian Klepp  32:15 Yeah, absolutely. I mean, you know, especially as marketers, you never want to give people the impression that you’re that you’re running an art studio here, you know, you lock yourself up there for two weeks, and then I’m, you know, I’m working on my masterpiece. It’s not quite done yet, right? Yeah, it’s, it really needs, does need to be a two way street. Because, you know, you can attest to this. And I’ve, you know, I’ve gone through plenty of campaigns as well, where it almost becomes this, this weekly check in, sometimes, depending on the client, right? Sometimes it’s bi weekly, right? But okay, so this is how it’s going. This is, this is the progress so far. This is where we’re seeing some obstacles, and this is how we’re planning to address those, right? So, so it’s continuously evolving. It’s, it’s, I think you brought it up earlier. It’s an ecosystem. Yeah, yeah. Very much, very much. I agree, yeah. All right, so here comes the question of the hour. So with the reality of tight budgets and even tighter deadlines, marketing teams need to be more resourceful and agile. So this is one of those like, what would you do situations, right? So, Jordan, if you had a smaller marketing team and the senior management only gave you 90 days to deliver results, what would you do? So talk us through the process and what approach you would use, what initiatives you’d implement? Jordan Buning  33:37 Well, somewhat similar to our own process, we have something we call the DDM way, and in the first phase of that starts with listening and understanding. And so I had written down a phase for this that would be diagnose and focus in a situation like this. Again, I think this goes slow to go fast, mindset where you can kind of identify the best path, analyze the pipeline and have those conversations and get aligned with sales. I think those are the core components that have to be there. Or I think you’re going to continue to be battling the execution side of things down the road. And so I think phase one is very foundational, of really diagnose focus. Phase two, I said, activate, you know, your focus revenue engine. So precision, precision over scale, I think, is really the thing that you’ve heard me say a number of times is, you know, who are we targeting? Is it almost account based, focused or something similar? You know, what strengthen our conversion assets? We’ve been talking a little bit about that in terms of, what are those best tools? Are they case studies? Are they white papers? Are they various other sheets that need to get created, then building that platform, you know, and again, it may get executed as a campaign still, but you know, your platform has has more of a longer life. To it, and then optimize the channels that you’re using and really making sure you’re doing all the right things that are there. And then, I think, once you’ve got it in the market, the last phase of this whole thing is double down and then optimize or amplify at that point. So we’re big believers in terms of setting up some some things that you can see regular metrics and performance on. And then we usually will talk with our clients as well about, hey, what are the things we need to talk about if we’re going to make a change? And what are the things you should be expecting us just to go ahead and make adjustments on the fly that are supportive. And usually, if there are shifts in terms of approach or message or something we need to talk if it’s hey, let’s, let’s move our mixture of maybe a media placement or something like that within the budget we already have. Those are things they might expect us to go after and really make sure, you know, we’re keeping this thing optimized. And sometimes I respectfully describe our resources on the on the media side, is it’s almost like day traders. The tools are there. We should be paying attention on a regular basis, looking at performance and then optimizing for them, when and where we can along the way. And that’s the beauty of some of the digital tools that are out there. There’s, there’s always risks in over adjusting or or over manipulating, but I think there’s very much an opportunity for us to stay very up on on how everything is performing. Christian Klepp  36:31 Fantastic, fantastic. So, all right, so we’ve got we’ve got the clarity, we’ve got the alignment, we’ve got the understanding of the target audience, and there and the buyer’s journey. And now you’ve laid out your plan for the 90 days, and now the board is going to say, well, you know, that’s all well and good, Jordan, but we need to see the ROI, right? What are we? What are we spending money on here? And I’m sure you’ve had that conversation before, because I’ve certainly have. And then what? So what I’m getting at here is like, what kind of metrics should these marketing teams be paying attention to to prove that whatever it is they’re implementing is working? Jordan Buning  37:14 Yeah, I think you know, the things that probably made this conversation happen in the first place are probably the first metrics you got to have. So it’s probably has something to do with revenue, and probably secondly, has to do with how quality they think the pipeline is filled with opportunities. And so I think you know, your initial metrics that would say this is working or not working, really have to start there. And and it may be two or three steps removed from some of the, you know, inside marketing measurements that that might be there, but at the end of the day, that’s what will kind of matter to them. And so what is, you know, the pipeline contribution looking like? What kind of opportunity creation rate is happening, revenue, influence, those, those kinds of things, I think are components that that matter when we talk about revenue and pipeline is, are we actually contributing to the financial success of the organization? Then you can start dropping down and get closer and closer into some of your more specialty focused areas and that kind of a thing. I think then you get into stage, convergence leads to opportunities. Opportunities to proposals. Proposals closed one. I think, you know, those, those are very traditional funnels, and those are great, great things to have. I think those, those ladder up to some of the other things that we previously talked about, sales cycle length, maybe another one, win rates. Those are all really great things between sales and marketing to be able to say these things are starting to actually work. And then you get into things like efficiency rates and those kinds of things. Now you’re getting into probably platform specific performances, cost per opportunities, cost per clicks, cost, you know, so on and so forth. You’re probably getting into more marketing specific measurements. You could get all the way over to the brand side and start talking about, you know, messaging and market signals that you’re creating as well. Those are probably inside in your world. And there may be some ahas that you can really push, push back up to say, hey, giving you some forecasting here. Here’s what’s happening. People are starting to respond in this way to these particular messages. This is something that should be on our watch list, because it could be an opportunity. It could be a threat, you know, and a way it goes there as well. So it’s, it’s, it’s important to probably keep those things connected. But I think we have a tendency, and I know it’s we’ve been as guilty as anybody somewhere in our past, where you start from the bottom and you work your way up, and so you dazzle them with SEO (Search Engine Optimization) information and search statistics and social media information, and you have some. Be probably drumming their fingers across the table, kind of going, we’re bleeding money, or whatever the story could be, this isn’t meeting the conversation that we need to have. And so I think we need to start and meet them, and then be able to work our way down. And I think then, then the marketing connectivity, also, one of the things you and I talked about at the beginning will start to come back to them like, Oh, these guys understand what we’re motivated to do, and they’re now starting to contribute to the solutions that we’re trying to accomplish here. We’re on to something now. We’re a team. We’re not We’re not adversaries, trying to trying to find out who’s responsible for success or lack of so. Christian Klepp  40:42 Absolutely, absolutely, and yeah, like you said, it boils down to, like, revenue and pipeline contribution, right? Like, yeah, everything else after that is probably secondary. Jordan Buning  40:56 Well and again, we love to kind of show people some really neat things, but it’s, it’s kind of like, you know, if you just told me about barometric pressure, as opposed to, is it going to be stormy or is it going to be sunny today? It’s like, you know, you you need something that you can do something with, and I think you have to look at that leadership group with that in mind from a marketing standpoint. Christian Klepp  41:18 So that’s it. Okay, here comes the soapbox question. So a status quo in your area of expertise that you passionately disagree with, and why? Jordan Buning  41:32 Yeah, there’s, there was a couple different thoughts that were coming through my mind. And I think you know this idea that marketing exists just to, just to facilitate leads for a couple of different reasons. I think, I think it’s a means to an end that I think is, is a little limiting. It confuses the activity with the impact a little bit more. I think, you know, that’s that’s an element of something that, again, I’ll use the magic word of ecosystem. It’s a contributing ingredient, as opposed to something that’s done in isolation. And so, you know, certainly kind of wrestle with that a little bit more. I think the more we talk about it just being a responsibility to generate leads, the more we don’t leave room for the things that we know are critical ingredients, like brand you know, like the experience of working with the organization and or using the product. Those kinds of things could could really derail if all we have is all we want to do is acquire. That’s your only job. And you know, I think there’s a lot of organizations that are starting to realize we do a lot of work in healthcare. So that’s an example close to my mind where, you know, you can do a lot of work acquiring, but if we don’t do a great job of great giving them a great experience, even down to billing, especially in healthcare world, there, there is, there is, just, as you know, greater likelihood we’re going to need twice as many leads and opportunities if we keep losing them on the back end. And so I think marketing plays a more and more significant role in a number of fronts in terms of creating those experiences so that the not just the buyer’s journey, but the customer experience are accounted for in those things. And so it’s, I think it’s, it’s a it’s a good thing. We need to be responsible for that role. Certainly, if we don’t grow, there’s, there’s consequences. So we want to contribute to generating leads and generating new business. But I think it we need to be, hey, is marketing accounted for in a lot of the different components of of our organization? I think that’s a that’s a much more holistic mindset that organizations are doing more and more, you know, to their credit, yeah. So certainly don’t need to pick on them or anything like that. I think, I think the world is evolving just as much as the marketing discipline itself is absolutely, Christian Klepp  44:03 I mean, it’s, it’s very multifaceted, right? Like in, in every, in every aspect, right? So it’s, it’s, it’s, yeah, perhaps a certain part of it is lead jump, but there’s so much more than that. Jordan Buning  44:16 Yeah, I agree. There’s so many things, definitely you could, could label in there. But I think that’s, that’s probably the one is, is to be a more active participant in in everything the organization is doing is should be expected as much as they should be included. Christian Klepp  44:34 Absolutely, absolutely, and also just to build on what you build on what you said, especially ever since I started out my career in marketing, it’s to get people, and this is part of the reason why I started the show. It’s to get people to understand people in a non marketing role, to understand that marketing does have a strategic role, right? And just because perhaps they don’t understand. And that right now, that doesn’t mean it should be ignored. Jordan Buning  45:04 Totally agree. Christian Klepp  45:07 Jordan, this has been a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Please, quick introduction to yourself and how folks out there can get in touch with you. Jordan Buning  45:16 Sure. I’m Jordan Buning from DDM Marketing and Communications. Officially, I’m considered the visionary of the organization, if you know EOS, but also involved very heavily on sales and strategy with a lot of our clients. You can reach DDM at teamddm.com or my email address is jordanb@teamddm.com. Christian Klepp  45:39 Fantastic, fantastic. And we’ll be sure to drop all that information in the show notes when the episode comes up. Sounds great once again. Jordan, thanks so much for your time. Take care, stay safe and talk to you soon. Jordan Buning  45:54 Thank you. Appreciate it. Christian Klepp  45:54 All right. Thanks. Bye for now.

Data is only useful if you know what to do with it. In this episode, we talk with Andrew Langlois, Data Strategist for DeKalb CUSD 428, and Susie Manikas, Senior Account Executive for SchoolData.net, about how one Illinois district is turning raw data into real decisions. Seven months into their implementation, Andrew shares what's changed — and what other superintendents should know before they start.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In today's high stakes mortgage and finance landscape, we explore how professionals can adopt the right technology without sacrificing relationships or adding unnecessary complexity. Our guest is Maryah Diulia, Senior Account Executive at Lendesk. A fintech specialist with a relationship driven approach, Maryah shares how brokers can simplify digital workflows, improve adoption, and scale sustainably in a regulated industry. Key Highlights Evaluating Fintech Wisely: How to assess tools based on real impact rather than hype or feature overload.   Adoption Over Features: Why most tech fails at implementation and how leadership drives usage.   Relationships in Regulated Markets: Keeping fintech buying human centered in a compliance heavy space.   Overcoming Tech Resistance: Building confidence with simple, supportive digital transitions.   Scaling Simply in 2026: How the right systems help brokers grow without adding operational strain. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Google: https://www.google.ca/ A1 Global College: https://a1globalcollege.ca/ ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

This special Christmas episode of The Executive Appeal with Alex Tremble features Alex in conversation with Herman Bulls, Vice Chairman, Americas at JLL and founder of the Public Institutions Division, alongside his sons, Herman E. Bulls Jr., Senior Account Executive, and Jonathan Bulls, Account Executive at Microsoft. In the spirit of the season, they share lessons on giving the gift of autonomy to your executive team and helping leaders act independently while staying aligned on strategic priorities.Senior executives often feel like they're the only ones making critical decisions, slowing execution, and creating unnecessary bottlenecks. In this festive edition, the Bulls discuss practical ways to encourage proactive leadership and faster execution, even during high-stakes projects and year-end pressures.Listeners will discover:- How to encourage your team to own problems without constant oversight- Strategies to reduce decision load on top executives- Ways to improve execution speed while keeping alignment- Tips for ending the year strong with more empowered leadersIf you're still the chief problem solver for your exec team or feel like everything rolls up to you, this episode is for you.Celebrate the season by learning how to create a proactive, high-ownership executive team and make your calendar lighter for the year ahead. Listen now and share with another senior leader!

Are you unknowingly putting your business at risk by what you’re posting online? In this powerful and eye-opening episode, Sam sits down with compliance expert Jerilyn Taylor Passey from Momentum Factor to unpack the truth about compliant vs. non-compliant content—and why it matters now more than ever. Jerilyn breaks down the real dangers with specific examples —and explains how even “innocent” posts can trigger massive fines for both you and your company. Together, Sam and Jerilyn uncover the grey areas that confuse most distributors, share the biggest compliance mistakes happening on social media today, and reveal simple strategies to stay safe while still growing your business online. This episode is packed with practical examples, stories, and mindset shifts that will help you sell more without selling… and without fear. If you want to build a long-term, sustainable direct selling business, this is a must-listen. We’ll be talking about: ➡ [0:00] Introduction➡ [0:21] Meet Jerilyn Taylor Passey➡ [3:10] Why Compliance Feels “Uncool”—and Why It’s Critical➡ [7:18] What Compliance Actually Means for the Field➡ [10:28] Who’s Really Policing Your Posts?➡ [12:04] The Big Mistakes & New Grey Areas➡ [14:49] “But It’s True — Why Can’t I Say It?”➡ [16:00] The Risk to YOU as a Distributor➡ [17:24] When Companies Get Hit Hard➡ [19:15] How Leaders Should Handle a Repeat Offender➡ [23:06] Why Non-Compliant Posts “Work”… and Why That’s a Problem➡ [24:27] The Power of Positive Reinforcement➡ [26:11] Authenticity Outperforms Perfection➡ [28:34] Customer-Centric Selling: The Modern Shift➡ [32:00] The Truth About Before-and-Afters➡ [45:00] The Curiosity Method➡ [53:18] Why Social Selling Is Just Like a Dinner Party➡ [54:41] Corporate: How to Build a Culture of Compliance➡ [57:00] Field: A Tool Every Distributor Should Use➡ [1:01:00] The Bike Analogy➡ [1:02:10] Jerilyn’s Favourite Book➡ [1:04:17] Jerilyn’s Favourite Quote➡ [1:05:10] Jerilyn’s Favourite Superpower➡ [1:06:26] Jerilyn’s Advice to Her Past Self ➡ [1:07:00] Jerilyn asks what Sam is reading right now➡ [1:08:44] Final thoughts Resources Recommended Book: ➡ The 5 Second Rule by Mel Robbins - https://bit.ly/4ic8C3l ➡ The Game Of Life And How To Play It by Florence Scovel Shinn - https://bit.ly/4i8j2B5 Quotes: ➡ “Do what makes you smile.” About our guest: Jerilyn Taylor serves as a Senior Account Executive at Momentum Factor, where she is committed to fostering strong client relationships and driving business growth. With extensive experience in partnerships and business development, she brings a balance of professionalism, strategy, and passion to every engagement. A Texan at heart, she’s recently made Salt Lake City, Utah home, settling in with her husband and young daughter. Connect with Jerilyn Taylor Passey : ➡ Facebook: https://www.facebook.com/jerilyn.taylor.7 ➡ LinkedIn: https://www.linkedin.com/in/jerilyn-passey-56842079/ ➡Instagram: https://www.instagram.com/jerilynicole/ Connect with Momentum Factor ➡ LinkedIn: https://www.linkedin.com/company/momentum-factor/ ➡ Website: https://momofactor.com/ ➡ Facebook: https://www.facebook.com/MomentumFactor/ ➡Instagram: https://www.instagram.com/momofactor/ ➡ Youtube:https://www.youtube.com/channel/UCkJ4JoW_wnW_SMcNtWZ-Vbw Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

A mediados de 2025 Bigcommerce empezó a presentarse como #Commerce. Se trataba de la creación de una nueva marca paraguas como matriz, como grupo empresarial que integra a tres tecnologías, una de las cuales es #bigcommerce .En el programa de esta semana vamos a charlar con Gaby Herrera, Senior Account Executive para EMEA (Europa, Oriente Medio y África), antes de BigCommerce, ahora de Commerce. Conoceremos en detalle los otros dos proyectos dentro de Commerce: Makeswift y Feedonomics y, como spoiler, te dejo que siento que esta creación de ecosistema de soluciones para el comercio es una buena oportunidad tanto el grupo y como para BigCommerce como plataforma. Enlaces de interés:⭐ [Beloved sponsor] Bizum, pago sin fricciones:Web de Commerce: https://www.commerce.com/es-ES/

Brooklyn Lewandowski, Senior Account Executive with Reach by RentCafe Image: THE CANADIAN PRESS/Graham Hughes

Kevin covers the following stories: Haver Analytics estimated the Weekly Jobless Claims last week; the National Association of Home Builders/Wells Fargo Housing Market Index (HMI); Running Man star Glen Powell had an interesting monologue when he hosted Saturday Night Live this past Saturday; Kevin has the details, digs into the data, puts the information into historical perspective and offers his insights and opinions. Additionally, Phil Flynn, Senior Account Executive, The PRICE Futures Group joins Kevin to discuss energy and the economy.See omnystudio.com/listener for privacy information.

Kevin covers the following stories: Haver Analytics estimated the Weekly Jobless Claims last week; the National Association of Home Builders/Wells Fargo Housing Market Index (HMI); Running Man star Glen Powell had an interesting monologue when he hosted Saturday Night Live this past Saturday; Kevin has the details, digs into the data, puts the information into historical perspective and offers his insights and opinions. Additionally, Phil Flynn, Senior Account Executive, The PRICE Futures Group joins Kevin to discuss energy and the economy.

Kevin covers the following stories: Haver Analytics estimated the Weekly Jobless Claims last week; the National Association of Home Builders/Wells Fargo Housing Market Index (HMI); Running Man star Glen Powell had an interesting monologue when he hosted Saturday Night Live this past Saturday; Kevin has the details, digs into the data, puts the information into historical perspective and offers his insights and opinions. Additionally, Phil Flynn, Senior Account Executive, The PRICE Futures Group joins Kevin to discuss energy and the economy.

Kevin covers the following stories: Haver Analytics estimated the Weekly Jobless Claims last week; the National Association of Home Builders/Wells Fargo Housing Market Index (HMI); Running Man star Glen Powell had an interesting monologue when he hosted Saturday Night Live this past Saturday; Kevin has the details, digs into the data, puts the information into historical perspective and offers his insights and opinions. Additionally, Phil Flynn, Senior Account Executive, The PRICE Futures Group joins Kevin to discuss energy and the economy.See omnystudio.com/listener for privacy information.

914INC Magazine's Best of Business celebration unfolded on Thursday, September 11, at the Royal Regency Hotel in Yonkers, honoring the remarkable achievements of Westchester's thriving business community. The evening brought together local business leaders and professionals for a night of networking, recognition, and celebration, showcasing the region's top companies across a variety of B2B categories. Attendees had the opportunity to connect with peers, exchange ideas, and applaud the innovations and accomplishments shaping Westchester's economy. Adding a lively and informative element to the event, Westchester Talk Radio host Bob Marrone conducted interviews with key figures, including Amanda Solieri, Senior Account Executive at Buzz Creators, highlighting the talent and vision driving local business success.

In SSPI's Accelerate Change podcast series, sponsored by SES, we explore how creative collaboration is transforming the pace of innovation across the space and satellite industry. SES is championing a new era - one where partnerships, agile technologies, and bold ideas are breaking old cycles and building a more connected future. Through conversations with leaders in cloud, telecommunications, sustainability, and space infrastructure, we dive into the stories shaping the next frontier of global connectivity. In the second episode, we hear from three major players at Amazon Web Services: Shayn Hawthorne, General Manager of Space Services, Akanksha Alok, Solutions Architect - Artificial Intelligence and Machine Learning, and Jonathon Fraker, Senior Account Executive, USSF. Shayn Hawthorne has worked for over 30 years in the space field, first as an Active Duty and Reserve US Air Force astronautical engineer and space operations officer, building and launching research and development satellites for the Intelligence Community (IC) and conducting both space surveillance and counterspace operations. Shayn also served 20 years at the MITRE Corporation as Technical Director on IC sensors, Missile Defense Agency sensors and engagement systems, and Space Control Operations. Shayn then joined Amazon Web Services where he founded AWS Ground Station, Amazon's 1st space service, helped start AWS's Aerospace & Satellite Solutions Division, and developed on-orbit space edge runtimes. Shayn is now AWS's Principal Advisor for National Security sensors and satellites. In this role Shayn works with customers and builders across AWS to build new enterprises that utilize AWS services and features to disrupt how space operations are conducted. Akanksha Alok is an Artificial Intelligence and Machine Learning professional with a background in computer science from the University of Virginia and an MBA from Johns Hopkins. With over five years at Amazon Web Services, she has held impactful roles-first as a Data Scientist, where she built end-to-end machine learning pipelines, and currently as a Solutions Architect, helping organizations design and scale "intelligent" systems both on the ground and in space. Her expertise spans natural language processing, computer vision, and generative Al, with deep focus areas including agentic workflows, retrieval-augmented generation (RAG), context engineering, and large-scale model training and inference. Akanksha is passionate about translating cutting-edge research into practical solutions that drive real-world value. Jonathon Fraker is a Space Technology and National Security professional specializing in cloud-enabled space operations. At Amazon Web Services, he partners with the U.S. Space Force to implement mission-critical cloud solutions that enhance space operations capabilities. He has also developed new AWS space-edge services, delivering innovative solutions for both government and commercial missions. His expertise spans space mission management, ground systems architecture, and cloud technology integration for space and defense applications. During his tenure at Raytheon Technologies, he led FVEY space programs that pioneered cloud-based Mission Management systems. Jonathon focuses on advancing national space capabilities through commercial innovation, dedicating his career to empowering space and national security partners with transformative technologies.

Properties for Sale on the North Side?  We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ============= Kevin Cawley, aka Cost Seg Kev, is a Senior Account Executive at CSSI Services - a firm with over 55,000 cost segregation studies completed since 2003. Cost Seg Kev starts by reviewing the 101 on cost segregation and how it can be used to offset your tax liability. He dives into the benefits of real estate professional status and recent tax code changes by the presidential administration. He also touches on frequently asked questions on cost segregation studies and closes with how he built his business and reputation!  If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Kevin Cawley, CSSI Services Link: CSSI Cost Segregation Calculator Link: SUCI Ep 59 - Cost Seg Kev Link: James Mahon (CPA Referral) Link: At Your Command (Book Recommendation) Guest Questions 02:46 Housing Provider Tip - Go above and beyond to acknowledge tenants after management mistakes. 05:00 Intro to our guest, Cost Seg Kev! 05:43 The 101 on Cost Segregation. 11:37 The benefits of real estate professional status! 25:42 Recent changes to depreciation rules. 32:15 Technical side of cost segregation! 34:23 Cost Seg on smaller properties. 43:43 What is your competitive advantage? 44:42 One piece of advice for new investors. 46:00 What do you do for fun? 46:37 Good book, podcast, or self development activity that you would recommend?  47:52 Local Network Recommendation?  48:55 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2025.

This is Derek Miller, Speaking on Business. Syringa Networks continues to support businesses with their tech needs, offering services like managed IT, network connectivity, cloud solutions and cybersecurity, all while staying committed to keeping organizations secure and efficient as they grow. Senior Account Executive, Rene Reid, joins us with more. Rene Reid: At Syringa Networks, everything we do comes down to connecting people to what matters most. We're not just providing internet and transport services – we're empowering businesses, advocating for customers, and strengthening communities every single day. Founded in 2002 by 12 rural companies, Syringa was built to bring high-speed connectivity to Idaho and beyond. What began as simply connecting companies to the Internet has evolved. Today, we support your entire technology ecosystem — from connectivity and cybersecurity to customer experience and workplace efficiency, even driving revenue through AI-powered innovation and insight. As the leading Technology Services Broker, we put customer needs first, helping you find the right solution — not just any solution. We've reimagined how people connect to what matters most. Now, we're here to help you do the same — for your team, your customers, and your future success. Derek Miller: Syringa Networks is committed to providing Utah with great internet services and exceptional customer service. Visit their website at SyringaNetworks.net today to see what they can do for you and your business. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 7/3/25

This is Derek Miller, Speaking on Business. Syringa Networks continues to support businesses with their tech needs, offering services like managed IT, network connectivity, cloud solutions and cybersecurity, all while staying committed to keeping organizations secure and efficient as they grow. Senior Account Executive, Rene Reid, joins us with more. Rene Reid: At Syringa Networks, everything we do comes down to connecting people to what matters most. We're not just providing internet and transport services – we're empowering businesses, advocating for customers, and strengthening communities every single day. Founded in 2002 by 12 rural companies, Syringa was built to bring high-speed connectivity to Idaho and beyond. What began as simply connecting companies to the Internet has evolved. Today, we support your entire technology ecosystem — from connectivity and cybersecurity to customer experience and workplace efficiency, even driving revenue through AI-powered innovation and insight. As the leading Technology Services Broker, we put customer needs first, helping you find the right solution — not just any solution. We've reimagined how people connect to what matters most. Now, we're here to help you do the same — for your team, your customers, and your future success. Derek Miller: Syringa Networks is committed to providing Utah with great internet services and exceptional customer service. Visit their website at SyringaNetworks.net today to see what they can do for you and your business. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 7/2/25

Timestamps:2:49 - How Sherpany got acquired18:05 - Discounting vs additional free features23:20 - Should you hire salespeople or marketing people first?32:03 - Where to hire salespeople45:47 - The fixed/variable salary splitAbout Tobias Häckermann, Lars Mangelsdorf & Laurent Decrue:Tobias Häckermann is the co-founder and CEO of Sherpany, a provider of meeting management software for leadership meetings that was acquired by Datasite in 2024. He holds a Master of Laws from UZH.Lars Mangelsdorf is the co-founder and CCO at Yokoy, a spending management software company which enables companies to automate their expense and credit card processes using artificial intelligence. Yokoy was acquired by TravelPerk in 2025. Lars previously worked as Senior Account Executive at Beekeeper.⁠Laurent Decrue⁠ is the co-founder of the moving company ⁠MOVU⁠ and the software company ⁠Holycode⁠, and the former CEO at ⁠Bexio⁠. Currently he is active as CFO and co-CEO at Holycode. He holds an MBA from the University of Basel and previously worked at DeinDeal.During their chat with Silvan, Tobias, Lars and Laurent shared their insights on how to scale your sales team from founder-led scales to a fully operational sales army. When asked about KPIs to track early on, they stressed the importance of AE efficiency (2 AEs bringing in 90% of your revenue is bad) and also talked about sales cycles:  if your average deal size goes up by 200% but your sales cycle goes up by 400%, you're clearly doing something wrong.Laurent recalled a lesson he once learned from a fellow entrepreneur about how discounts, despite their attractively lower pricemark, ultimately signal that you're giving your customers the same product for less money, which insinuates that you were overcharging them before. Laurent's friend encouraged him to add additional free features for the same price, instead of lowering the price with discounts. Still on pricing, Lars shared that since some markets have a competitive price pressure, it may sometimes pay off to go into them with a lower pricing number and increase your price by 15% every year. It's easier to get people to pay more once you've already started to earn their trust. This will allow founders not only to branch out into different markets but also to ultimately increase their deal sizes.Another topic discussed during this episode was the old chicken and egg problem of whom to hire first: sales or marketing people? Here the guests held different opinions. Laurent said that because you need lead magnets first, you should hire marketing people before sales people. He added that your sales should go from founder-led, to hiring a couple of people to build a really great pipeline, to then hiring a larger number of salespeople. Lars, however, argued that doing sales first allows you to test whether there is a strong demand for your product in the market you're targeting, and whether your messaging is properly crafted. Finally, Tobias added that marketing is much less relevant for B2B businesses than it is for B2C, since you only need to reach a couple thousand people, as opposed to millions.When it comes to actually hiring salespeople, Tobias encouraged listeners to start hiring way earlier than necessary “in their head”, meaning that they should build relationships proactively (including with competitors) with the goal of later on acquiring great talent. This is especially important considering that the likelihood of making the wrong hires early on is very strong. He finished by sharing that founders should hire their sales team themselves, instead of outsourcing the job.The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠‍

Dans cet épisode du Panier en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Senior Account Executive chez Shopify, pour analyser la transformation de Odaje (anciennement Monsieur Moustache).Avec plus de 15 boutiques et une forte présence en ligne, la marque a fait le choix de Shopify Plus et Shopify POS pour fluidifier la gestion de ses stocks, synchroniser ses données clients et optimiser son expérience retail.

Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Senior Account Executive chez Shopify, pour explorer comment Weebot, spécialiste de la mobilité électrique, a optimisé son stock et son expérience client grâce à Shopify POS.Avec plusieurs points de vente et un fort volume de commandes en ligne, Weebot devait centraliser ses stocks et fluidifier ses opérations. Grâce à Shopify POS, la marque a su réduire de 50% le temps de passage en caisse, améliorer la satisfaction client et synchroniser ses ventes physiques et digitales.

Send us a textDenny is a trauma Survivor - physical abuse, Neglect, PTSD from Combat.Denny Giamazzo, a Worcester MA native, holds a bachelor's degree in Political Science from UMASS Dartmouth.  He Served for seven years in the U.S. Army as an Infantry Team Leader, including a combat deployment to Ghazni Province Afghanistan in 2010.Currently, Denny works as a Senior Account Executive in software sales, having built a career with major companies such as Oracle and Workday. He also hosts the podcast “Be The Standard” and is in the process of writing a book. Denny is also a Leadership subject matter expert and engagement speaker in The Forge, owned and operated by Nick Lavery. Driven by a passion for sharing his experiences, Denny aims to inspire others to unlock their full potential.Find The Suffering PodcastThe Suffering Podcast InstagramKevin Donaldson InstagramTom Flynn InstagramApple PodcastSpotifyYouTubeThe Suffering Podcast FamilySherri AllsupToyota of HackensackSupport the showThe Suffering Podcast Instagram Kevin Donaldson Instagram TikTok YouTube

Originally from Toronto, Canada, and now based in the United States, Zack studied marketing and broadcasting at Seneca College. Upon graduating, Zack turned his talents to becoming an on-air radio disc jockey, working across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his expertise on public relations, helping lead many Canadian and American high-profile PR campaigns. After making the move to Hollywood, Zack served for years as the Operations Manager and as a Senior Account Executive at Lexicon Public Relations, helping guide and advise many celebrities, musicians, athletes and companies to where they are now.With his years of media experience and his straight-to-the-point attitude, in 2014 Zack formed his own agency, ztpr, to bring his expertise to each client he works with, alongside with his diverse public relations team of hungry go-getters. Since the start, ztpr has changed lives, helped scaled multiple companies, given back to communities everywhere, and has been the go-to firm for clients seeking media exposure or help on every level.Beyond ztpr, Zack speaks at Colleges/Universities on the topics of public relations and marketing is also the author of two award-winning, best-selling books entitled, “CUT THE BULL$HIT”, and its follow-up "ENOUGH OF THE BULL$HIT", which are guides for people wanting to learn how to market their product or themselves out there in the world.https://ztpr.net/Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Sparrow: https://usesparrow.com/travis* Check out Trust & Will: https://trustandwill.com/TRAVISAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

+Mastering Sales Call Openers! Chris Bussing, an expert in tech sales, joins us to explore the art of starting sales calls effectively. Chris shares his wealth of experience from the tech industry, particularly in cloud services, highlighting the importance of finding an opener that aligns with your personality. From permission-based openers to problem-focused questions, we discuss how piquing a prospect's curiosity by addressing their potential challenges can lead to more successful conversations.  We also explore strategic account management and enterprise selling, emphasizing the power of focus and storytelling in building meaningful connections. The concept of the "proximal peer" is introduced, showing how aligning stories with a prospect's industry or role can create a sense of identification and trust. 

This is episode 733. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Josh Garrison, VP of Marketing at Apollo and the author of "Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more," and Samuel Elliott, Senior Account Executive. JOSH'S TIP:  "Go leave five comments on LinkedIn, and I want you to do it in a way where you're not selling anything. Give as much as you can in those five comments on five different posts and see what you get. Make that a habit. That's my number one thing, that even myself, we could all do better and the rewards are going to be there." SAMUEL'S TIP: "Go log into ChatGPT, Perplexity, or any of the AI applications. Before your next call with someone, ask it to summarize what that company does, who they serve, and what their specific role and title cares about. You'll be amazed at how much it can streamline your pre-call research and information and all of the possibilities beyond it."

In this episode of the Transform Sales Podcast: Sales Software Review Series, Dave Menjura, Marketplace Specialist at CloudTask, interviews Carissa McCollom, Senior Account Executive at Buddy Punch. Buddy Punch simplifies time tracking, scheduling, and payroll with features like GPS tracking, real-time reporting, and payroll integration, helping businesses achieve accurate workforce management efficiently. Try BuddyPunch Here: https://getcloudtask.com/buddypunch-869126 #TransformSales #salessoftware #cloudtask #BuddyPunch #B2B

Joe and Korey sit down with Steve Samuels, Senior Account Executive for SingleOps, to discuss how improved software can help your business run better. Steve and the guys discuss the need for thinking big picture and treating every client as your most important.   If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoveringforestrypodcast.com⁠. Be sure to follow us on all your favorite social media platforms! Twitter/X: @DisForestryPod Instagram: @discovering_forestry Facebook: Discovering Forestry YouTube: @discoveringforestry6905 LinkedIn: Discovering Forestry Podcast Music credit:⁠ Cool Tools Music Video - "Timber"⁠   ⁠Muzaproduction “Sport Rock Logo 1”⁠ Hosted by: Joe Aiken & Korey Lofy Produced by: Nico Manganiello Artwork by: Cara Markiewicz & Nico Manganiello

In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U's Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins. Key Highlights: Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches. Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations. Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches. Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes. Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling. Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Coming Soon: Don't miss our February advocacy series, where we'll share actionable tips for associations navigating advocacy under a new administration!

Dive into the wild world of CES 2024 with host Eric Chemi and his Bospar colleagues as they unpack the tech conference's most fascinating moments. From the AI explosion that dominated every booth to the surprising rise of content creators over traditional media, this episode offers an insider's view of the whole event. Prepare for next year's CES and discover how smaller companies can make a big splash and stand out in a crowded marketplace. Stay updated with this episode's guests & check out their behind-the-scenes CES content! Brent Shelton, VP of Media Relations Greg Allen, Account Supervisor Tsai-Ni Ku, Senior Account Executive

This week Justin talks with Pat Boland. Pat has worked in several different positions in sales and marketing, including as a Portfolio Analyst, Consultant, and Senior Account Executive. She's currently working as a writer and researcher. But aside from her career, she's also devoted a great deal of time to investigating one of the most intriguing mysteries of the 20th century, the true identity of the famous skyjacker known as D. B. Cooper, who quite literally disappeared into thin air with $200,000 in ransom money in November 1971. Today, Pat shares her research and findings on this infamous story and the potential connections to other people and topics discussed here on the podcast in the past.Connect with Pat:negotiablecurrency.comTwitter/X: @PatBoland2facebook.com/groups/328076965475576/Connect with Spycraft 101:Get Justin's latest book, Murder, Intrigue, and Conspiracy: Stories from the Cold War and Beyond, here.spycraft101.comIG: @spycraft101Shop: shop.spycraft101.comPatreon: Spycraft 101Find Justin's first book, Spyshots: Volume One, here.Check out Justin's second book, Covert Arms, here.Download the free eBook, The Clandestine Operative's Sidearm of Choice, here.Grayman Briefing ClassifiedUse code GBCSpycraft to save 20% on your subscription.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

E&I Host: Titus Martin, Executive Director, Supplier Diversity Guest: Molly O'Brien, Senior Sales Executive, Supplier.ioHow can technology unlock the full potential of supplier diversity programs? In this episode of Cooperatively Speaking, Titus Martin dives into this question with Molly O'Brien, Senior Account Executive at Supplier.io. Together, they explore how accurate data serves as the backbone of successful initiatives, empowering organizations to uncover diverse suppliers, monitor their impact, and craft reports that resonate with stakeholders. From leveraging innovative tools to practical tips for using diversity data in storytelling, this episode is packed with insights to drive meaningful change in higher education and beyond. Relevant Links:E&I's Supplier.io ContractSupplier.io WebsiteCooperatively Speaking is hosted by E&I Cooperative Services, the only member-owned, non-profit procurement cooperative exclusively focused on serving the needs of education. Visit our website at www.eandi.org/podcast.Contact UsHave questions, comments, or ideas for a future episode? We'd love to hear from you! Contact Cooperatively Speaking at podcast@eandi.org. This podcast is for informational purposes only. The views expressed in this podcast may not be those of the host(s) or E&I Cooperative Services.

Joe Kay opens up about his transformative journey from overcoming addiction and depression to becoming a passionate advocate for personal growth. From opening a restaurant at 23, to making a career shift into national security contracting, Joe shares how fitness, cold therapy, and a powerful daily routine helped him reclaim his life. Now a Senior Account Executive and dedicated to helping others through Ice & Iron and ACE, Joe's story is one of resilience, healing, and inspiring others—especially men—to find peace and purpose.

Wes Forester, PGA Director of Golf at Reynolds Lake Oconee joined Rob Thomas on the Club + Resort Talks podcast to discuss Richland—the seventh golf course at the Greensboro, Ga. property. The new 18-hole layout was created by acclaimed course architect Tom Fazio by combining nine holes from his existing National course with nine all-new holes. This gives Reynolds Lake Oconee two Fazio designs (Richland and The National) along with courses from Jack Nicklaus (Great Waters), Rees Jones (The Oconee), Jim Engh (Creek Club), and two by Bob Cupp (The Preserve and The Landing). The new Richland turns the Bluff nine from the original, Fazio-designed National—with some recent modifications—into holes 1 through 5 and 15 through 18. The new holes, 6 through 14, traverse the peninsula of Reynolds and tumbles down to the Richland side of Lake Oconee. The resulting layout provides plenty of challenge with fescue-lined fairways, numerous bunkers, and dramatic elevation changes. Among the changes to the nine Bluff holes were removing or repositioning bunkers, adding new ones, and combining smaller bunkers to create larger ones. Some greens have been reshaped and/or moved, often bringing the lake more into play. New fescue native areas and low-mow chipping areas were also added on some holes. The new nine utilizes significant elevation change to put an emphasis on club selection and angle of attack. Players will encounter doglegs, a deep valley and big ravine, plus sloping greens and strategically placed bunkering. They'll also have the chance to refresh themselves at a new halfway house – The Turn – between holes 9 and 10. The Turn is a mobile food truck that will serve burgers, sandwiches, wraps and a full array of beverages. Also on this podcast … In the world of golf clubs, resorts, and hospitality venues, delivering unforgettable player experiences is paramount, and effective team communication plays a central role in achieving this. Elle Ferebee, Senior Account Executive at Relay, highlights how the right communication tools not only streamline team interactions but also help transform member experiences into something truly memorable. The Glen Ridge (N.J.) Country Club's planned expansion includes constructing a children's pool and removing 56 trees, raising concerns among neighboring residents. The proposed pool placement—just 13 feet from the property line—requires a variance, as local law typically mandates a 100-foot setback. The Zoning Board of Adjustment was scheduled to review these variance requests Nov. 14. Findings have yet to be announced. One local resident expressed concerns about the impact of the expansion on noise levels in the area. Two years into a significant restoration effort, Asheville, N.C.'s historic Municipal Golf Course, known affectionately as “Muni,” is facing severe setbacks after Tropical Storm Helene. The city was close to completing multimillion-dollar improvements across the course's 18 holes, including upgrades to fairways, bunkers, cart paths, and greens, along with extensive stormwater system repairs. However, after Helene swept through on Sept. 27, the Swannanoa River, which runs beside the course, overflowed to more than 26 feet, submerging the surrounding areas. The resulting floodwaters inundated Muni's front nine holes, with water and debris gushing from drainage inlets, undermining the turf and reversing much of the recent improvement work.

“You have to stand out on Giving Tuesday!”  This dynamic conversation with Brian Kochheiser, Senior Account Executive at Bloomerang.com, dives into strategies that nonprofits can use to maximize their #GivingTuesday campaigns and drive year-end success. Whether it's crafting impactful, donor-specific messaging or segmenting outreach for targeted engagement, Brian walks us through techniques that resonate. He begins with the importance of starting early: “The communication for Giving Tuesday really needs to start two to three weeks prior to the day.”Brian also champions leveraging peer-to-peer fundraising, calling it an effective strategy to acquire new donors and energize existing supporters. “About 40% of Americans will give to a nonprofit because a family member or a friend asks them to,” he shares, which boosts the ripple effect of community-driven giving.Don't miss his call to action to thank donors promptly: “Block some time out to pick up the phone and thank those that supported you. That's going to go a long way.”This learning session is packed with actionable advice, from using data-driven insights to streamline donor communication to ensuring your donation process is frictionless. You'll transform your nonprofit's Giving Tuesday work into a launchpad for long-term donor engagement.#GivingTuesday #NonprofitFundraising #DonorEngagementFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Women in Chemical's interviews Ana Taborda, Senior Account Executive at Wego Chemical, for Woman of the Week 10/21/2024.

On today's podcast, hear from Erin Miller, Executive Director, Space ISAC, and Ernest Campos, Co-chair of the Space Innovations Test Bed (SITB) for Space ISAC and Senior Account Executive for Space Programs at AMERICAN SYSTEMS Corporation.  They will talk about the commercial industry facing an onslaught of cyber-attacks and other threats and ways that the Space ISAC is enabling a resource that can help.  Learn about examples of how you test vulnerabilities as they walk through specific scenarios.  Hear about the responsibilities of public disclosure and why it is important, especially with the rise of threats and sophisticated attacks.

Send us a textOver 400 brands trust My Amazon Guy with their Amazon growth, do  you ever wonder why? Check out the best moments of Shawn Henderson, Senior Account Executive at My Amazon Guy! From helping brands grow to sharing her journey with the team, Shawn has been a key player in making our agency thrive. Hear from Shawn herself as she talks about what makes My Amazon Guy special, the success stories, and why she loves being part of this incredible team.Watch now to see why Shawn is such an important part of our team!#MyAmazonGuyReview #StevenPopeMAGReview→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - My Amazon Guy's Commitment to Growth01:08 - Success Stories and Client Management01:59 - Sean Henderson's Journey with My Amazon Guy02:42 - AcknowledgmentsSupport the show

Send us a textWhy listen to our interview with Orianna Nunez:a seasoned Real Estate Investor with 9 years of experience in the industry. With a track record of selling over 10 million dollars in real estate, Orianna has achieved Top Producer Million Dollar Club Diamond Status from Orlando Regional REALTOR. Currently serving as a Senior Account Executive for Florida at PadSplit, the largest co-living marketplace created for the workforce, Orianna is passionate about educating investors on how to achieve passive income with high-yield returns while simultaneously providing a solution to the affordable housing crisis. and more see below

Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn't just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.But pulling off an event like this wasn't without its challenges. However, these challenges became opportunities for innovation and success.Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.Here's what you'll learn:✅How to align content and event strategy to minimize risks✅Actionable tips on how to directly link your events to measurable results✅Why peer-driven education is key to staying aheadAnd more!Don't miss out—your next big idea could be one insight away. Connect With ThemPablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Mollie Stahl: https://www.linkedin.com/in/molliestahl/   Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

In this episode, discover how the journey to digital is being enhanced and increasingly personalized with Gen AI. Join Keri Smith, Global Banking Data and AI Lead, and Brett Goode, Core Modernization and Senior Account Executive at Accenture, as they delve into the world of continuous innovation. From embracing human-centered design to democratizing Gen AI technology, tune in to uncover the transformative power and innovative benefits of Gen AI. Use the audio player on this page, or on one of the following podcast platforms to listen:

Tune into another amazing episode as Host Charbria Shine interviews Pamela Cordier, Senior Account Executive at at iHeartMedia in the Greater Chicago Area.

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode's guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Ready to start your short term rental investing journey? Book a FREE 1:1 strategy call with my team. https://calendly.com/martyna-boss-str/strltb?utm_source=youtube&utm_medium=podcast&utm_campaign=book%20a%20call In this episode of STR Like The Best, host Michael Chang interviews Zach Edelman, a Senior Account Executive at Easy Street Capital. Zach shares his expertise in STR lending, specifically on DSCR loans, which are ideal for short-term rental investors. He discusses the nuances of DSCR loans, their advantages over conventional loans, and his journey from underwriting to a front-facing sales role. This episode is essential for anyone interested in the financial aspects of short-term rental investments and looking to understand the intricacies of DSCR loans. 00:03 Introduction to Zach Edelman and Easy Street Capital 04:12 What are DSCR Loans? 06:06 DSCR Loans vs. Conventional Loans 07:50 Loan Pricing and Costs Explained 09:45 Current Market Rates and Trends 12:27 Zach's Professional Journey and Underwriting Experience 15:02 Underwriting and Loan Structuring 18:45 Key Advice for Borrowers 32:15 Market Insights: Hot and Cooling Markets 35:26 Loan-to-Value Ratios and Unlocking Equity Connect with Zach Edelman: Instagram: @ZachEdelmanESC Email: zach@easystreetcap.com

 In this episode of The Orange Chair Podcast, join Colleen Alber, Technology Evangelist at Hyland, and Zach Hance, Senior Account Executive at KeyMark, as they delve into all things OnBase. Discover the latest updates and how OnBase can empower you and your organization. This episode is part one of our three-part series that brings you exclusive insights from our premier event that navigates the future of automation for businesses!

In this episode of Rep Matters, Caroline Jones sits down with Courtney Bannon, the Senior Account Executive at Revivn. Courtney shares her unique journey from JP Morgan to becoming a key player at Revivn, a company specializing in IT recycling. She discusses her decision to leave the corporate world for a more dynamic and impactful role in a startup environment.Courtney talks about the challenges and rewards of working at Revivn, especially during the early days when the team was small and resources were limited. She highlights the importance of being adaptable and embracing ambiguity, which were crucial to her success. Courtney also delves into her experience with founder-led sales and how she navigated her way through a lack of traditional sales training.The conversation also touches on the impact of the COVID-19 pandemic on Revivn's operations and how the company adapted to meet the changing needs of its clients. Courtney's insights into professional development, networking, and in-person relationship-building offer valuable lessons for sales professionals at all stages of their careers.

If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Senior Account Executive of FreeUp, Brittany Brewer.Brittany Brewer plays a crucial role in enhancing business operations and efficiency at FreeUp. She has established herself as a leader in operational excellence, leading efforts to optimize business processes.In her role, Brittany focuses on the critical importance of operations management in maintaining smooth business functions. She offers insights into identifying and resolving process bottlenecks, employing strategies that aim for continual improvement rather than merely maintaining the status quo.Brittany shares the practical tools and techniques that have benefited FreeUp. The discussion covers various software and platforms that support project management, communication, and time tracking, emphasizing the importance of leveraging technology to remain competitive in today's dynamic business landscape.Key Points from the Episode:Operations management at FreeUpInsights from Josh Elledge and Brittany BrewerStrategies for effective operations managementEntrepreneurship and business growthTips for successful business operationsChallenges and solutions in managing operationsInnovations in business operationsThe role of operations in business successPractical advice for entrepreneurs and business ownersAbout Brittany BrewerBrittany Brewer is a distinguished professional in the freelancing industry. She currently excels as the Senior Account Executive at FreeUp. With over five years of experience, her career has traversed various roles within freelance coordination and client support. She specializes in developing long-lasting relationships and ensuring client success, which enhances their engagement with FreeUp's services.At FreeUp, a platform known for representing the top 1% of freelancers, Brittany plays a critical role. Her broad understanding of freelancing allows her to provide unmatched client service. She and her team are committed to offering 24-hour support, ensuring that clients can swiftly connect with the right freelancers for their projects, usually within a day. Her extensive experience and client-focused approach make her a key contributor to the company's success.About FreeUp:FreeUp Marketplace is an innovative platform that connects business owners with elite virtual assistants, freelancers, and agencies specializing in eCommerce, digital marketing, and web development. The marketplace rigorously vets thousands of weekly applicants through a detailed interview process, selecting only the top 1% to join their network. This ensures clients can access highly qualified professionals ready to tackle diverse business challenges.The platform offers a unique service model where clients can submit a request and be quickly matched with a freelancer who fits their specific needs, often within just a few hours. FreeUp supports a wide range of pricing, with rates varying from $5 to over $75 per hour, catering to different budget requirements. Additionally, FreeUp guarantees quality and reliability; if a freelancer cannot continue, the platform promises to find a suitable replacement and cover any related costs, thus protecting clients against turnover and ensuring a seamless service experience.Tweetable Moments:01:22 - "Our model is definitely to push quality over quantity."Links Mentioned in this Episode:Want to learn more? Check out FreeUp athttps://freeup.net/Check out FreeUp on

In this replay episode of Growing in the Green Industry, our guests Vanessa McQuade, Senior Account Executive and Owner and Rob Murray, CEO and Co-owner of Intrigue Media discuss the bigger picture with sales and marketing. They talk about digital marketing and making the communication shift from company centric, and solution oriented to customer centric, and program oriented with their content. They also talk about the steps to help contractors get past pushing marketing off year after year as well as how to get started with their marketing efforts with starting small and how not to overwhelm yourself.  This episode is hosted by Brett Lemcke of R.M. Landscape and Neal Glatt with GrowTheBench.

Alex Smith is a top Senior Account Executive at Docebo, the world's most powerful learning platform, built for the business of learning. Docebo helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth. Alex is also the host of the ‘Sell By Being Human' podcast, a show that helps listeners hone their human skills, understand subtle similarities between non-sales people and salespeople, and show how we all can learn from both groups the next time we need to create change and sell by being human.

It's YOUR time to #EdUp In this episode, recorded LIVE & in person from the InsightsEDU 2024 conference in Phoenix, AZ YOUR guest is Matthew Loonam, Senior Account Executive-Education Vertical, LinkedIn YOUR host is Dr. Joe Sallustio Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Join YOUR EdUp community at The EdUp Experience! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

On today's episode, Dr. Mark Costes delves into the world of outsourced healthcare services with guest Garrett Robins, Senior Account Executive at Strike Healthcare. Garrett shares his journey from mass communication studies to leading teams in digital marketing and customer satisfaction. The focus is on the transformative role of outsourcing in dental practices, particularly in the realms of call answering and marketing integration. This insightful discussion reveals how services like StrikeHealthcare can enhance patient interaction and streamline practice operations. For more on how outsourcing can revolutionize your practice, check out Nexa's offerings. EPISODE RESOURCES https://www.nexa.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast