MarketSmarter

We're joined in this episode by Ndeye NGom, a data-driven organizational development, marketing specialist and staunch advocate for cultural competency. Ndeye has extensive career experience in a number of prominent organizations including the United Nations, the NY State Government and the NFL. She advocates for the implementation of effective diversity and inclusion plans, holding strong to the belief that educating and empowering businesses leads to equitable outcomes. Ndeye talks about a number of important topics, including how marketing and PR agencies can be better allies and advocates for the BIPOC community, the importance of having a transparent supply chain, the best books for businesses to read in order to better understand BLM, the significance of representation in marketing, PR and advertising campaigns, and why building a diverse brand culture is key to business success. If you want to learn what it takes for a brand to incorporate better representation both in internal practices and external efforts, tune in to this episode. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

In this episode, Darion Keahey. He's currently a project manager and has experience in content development, social media management, and marketing strategy. On the side, Darion is also building out a networking platform for entrepreneurs called The Digital Era. You'll hear Darion discuss the importance of having a project manager on your team, the skills needed to be a project manager, how collaborating with entrepreneurs across different industries can benefit your business, common struggles entrepreneurs face and more. If you want to understand more about the value that project management brings to your campaigns, or you're interested in learning about how to balance your day job with entrepreneurial efforts on the side, listen to this episode. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

In this episode, we're joined by Leah Sullivan, the co-founder of Peachy Keen Swim - a size-inclusive swimwear that celebrates body positivity and sustainable manufacturing practices. Leah, along with her co-founders Delaney and Summer, has managed to source investors and grow a loyal following of brand advocates all while still in college . When you listen to this episode, you'll hear Leah discuss how she and her co-founders realized that there was a gap in the swimwear market, the struggles of being taken seriously as a young female founder, Peachy Keen Swim's unique sizing chart, why the brand believes in championing social issues, how Peachy Keen Swim is using Youtube, and Leah's favorite customer feedback. If you're interested in learning about how socially conscious brands like Peachy Keen Swim are beginning to make an impact on the fashion industry, listen to this episode. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

In this episode, we're joined by Lauren Busener Brown, the founder of Good Form - a unique business consultancy that seeks to connect internal culture to the external brand. Lauren has fifteen years of experience working on executive teams. She is known for her unique ability to identify and articulate the heart of complex ideas and challenges in simple, relatable terms. You'll hear Lauren discuss the difference between coaches and consultants, common shortcomings in training and company culture, the surprising advantage that early-stage companies have over mature businesses, and three indicators that a company is positioned to grow. If you want insights into how exactly the internal structure of your company affects the external results of your business, this episode is for you. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

Nick McGraw- the founder and visionary behind McGrawesome Design, a branding and design agency - joins us on this episode of the MarketSmarter podcast. When you listen to this episode, you'll hear why your social media content should focus on value over aesthetics, how brands are disrupting saturated industries, Nick's relationship-driven approach to marketing his business, warning signs that a rebrand is needed, how Nick uses the Ivy Lee method to be more productive, what happens when brands fail to be authentic, how hiring a business coach can help with building out business processes, and why Nick is a staunch advocate of daily videos. If you're looking to understand how you can build an authentic brand and be better at communicating what makes your business unique, press play now. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

In this episode, we're talking to Sienna Leone - a former pageant queen turned Los Angeles entertainment host. Though she's a journalist by trade, Sienna has a breadth of experience in all things marketing related, from social media management to being an influencer herself. You'll learn content planning strategies in quarantine, how a brand can evolve with its audience, where the TikTok audience may go if the platform gets banned, how Sienna sources inspiration from various micro-influencers, and why micro-influencers may be the future of influencer marketing. If you want to learn why tracking your audience is important for your marketing strategy, or if you're interested in finding out why micro-influencers are gaining popularity with brands, make sure to listen to this episode. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

As we've all seen, things are shifting increasingly quickly to a digital world, and traditional retail brands that aren't embracing this change are getting left behind. Today we talk about this with Matthew Kan, the founder of Capture Marketing, a B2C digital marketing agency. In this episode, you'll learn the insights he brought working from L'Oreal to his own clients, what campaigns are best suited for influencers, whether brands should run paid campaigns, the value of having a social presence, the top 3 factors in brand positioning. If you're the owner of a retail brand or you're a marketer with B2C clients, this episode is for you. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

Our guest today, Natalia Betancourt aka @nattybeefit on Instagram, who discusses her unique niche within the fitness influencer space. In this episode, you'll hear how Natalia found her niche, the difference between community vs. followers, brand dos and don'ts for influencer outreach, how influencers can land their dream partnerships, her must-watch metric, and 2 fantastic photography hacks. This episode is for you if you're trying to grow your brand as an influencer, or if you're a business that's looking for ways to work with influencers. Learn more about how you can market smarter at https://www.marketluxe.co/welcome

We created this podcast to give you access to free, actionable insights in Marketing, Entrepreneurship, and Business Development. Take a deep-dive with industry experts on everything it takes to achieve business success and build a brand that stands out from the rest. We look forward to marketing smarter with you!