Podcasts about brand value

In the "Product & Packaging Powerhouse" Megan Young Gamble interviews powerhouse guest Cynthia Johnson, Founder and CEO of Cindy J Cosmetic Labs, LLC, who breaks down the power and importance of owning your own cosmetic formulation, both for legacy and legal reasons. Cynthia shares her journey into cosmetic science, the benefits of custom formulations over private labels, and why indie beauty brands should invest in testing, consumer evaluation, and compliance from day one. She introduces her “Cosmetic Concept” planner to help brands map out their product launch journey and discusses her lab's new small-batch manufacturing option to help brands test the market without massive inventory. The conversation also touches on sustainability in formulations, how tariffs impact raw material sourcing, and why beauty entrepreneurs should take ownership seriously if they want long-term growth and credibility in the industry.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Cynthia's LINKS]LinkedIn: https://www.linkedin.com/in/cynthiajohnson0512/Email Address: cjohnson@cindyjlabs.comCompany Website: https://cindyjlabs.com/Cosmetic concept planner : https://thecosmeticconceptllc.com/products/the-planner-for-product-developmentThe Cindy J Expo : https://cindyjlabs.com/cindy-j-expo/Black Women in Cosmetic Chemistry NGO : https://www.bwiccinc.org/Additional Links -Listen to the podcast on “the Power of Brand Value & Resilience in Procurement” - Rachel Hassall, VP of Procurement @ Harvest Hill Beverage. Listen hereCosmetic software recommended by Cynthia : IthosQuotes: If you don't own the formula, you don't own the brand.Please, please, please do package compatibility. It's imperative.Consumer evaluation is not optional, it's essential.Custom formulation without ownership is like renting your own vision.Your team comes before your accomplishments.Be okay with starting small. You don't need 1,000 units to make an impact.

In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on brand transformation, particularly at Pearl Vision. Doug shares insights on the importance of understanding customer experience, the brand value equation, and the cultural permission needed for innovation. The conversation also touches on the dynamics of brand love and the role of AI in marketing strategies.

Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what's changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.Learn:Why BOGO x3 worked when nothing else didHow Neven ships worldwide with no VC moneyThe backend tech powering their crazy offerWhat most brands get wrong about Meta adsSponsored by:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Neven Eyewear → neveneyewear.comSight for Sound → neveneyewear.com/pages/sight-for-soundJudge.me Reviews → apps.shopify.com/judgemeGlasson 360 Viewer → apps.shopify.com/glassonShopify → shopify.com

In this conversation, John Harcar and Michael R. Hunter delve into the significance of branding in entrepreneurship, particularly in the real estate sector. Michael shares his journey from skepticism about branding to recognizing its crucial role in business success. He emphasizes the distinction between branding and brand, explaining how effective branding can influence perceptions and drive sales. The discussion covers common pitfalls in branding, the importance of establishing a personal brand, and the tangible benefits of a strong brand presence. Michael also highlights the need for businesses to adapt their branding strategies to their unique strengths and market conditions, ultimately framing branding as a strategic multiplier for business growth. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis begin with a news segment covering recent market developments, notably the "tariff turmoil" between the US and China. They discuss how the US has partially de-escalated its stance, with tariffs dropping from a proposed 145% to 30%, creating a 90-day window for retailers to import products. However, they emphasize that smaller retailers remain disproportionately affected due to limited resources compared to giants like Home Depot.The hosts also cover recent retail earnings reports, including Walmart's strong comp store sales growth despite withdrawing Q2 guidance, and their strategic pricing approach to tariff impacts. Other earnings news included On Running's impressive 40% sales growth, while American Eagle, JC Penney, and Burberry reported significant losses. Additional news touched on refinancing challenges at Kohl's, potential bankruptcy concerns at Saks, and Dick's Sporting Goods' surprising acquisition of Foot Locker.The featured interview with Stephen Yalof, CEO and President of Tanger, explores his extensive career spanning retail real estate, including roles at New Plan Realty Trust, Gap, Ralph Lauren, and Simon before joining Tanger in 2020 – humorously noting he arrived when "every one of their 3,000 stores was closed" due to COVID.Yalof provides a fascinating historical perspective on outlet centers, explaining how they evolved from manufacturers' sales of returned items and factory seconds to a strategic retail channel. He details how the Tanger family themselves were shirt manufacturers who realized they were "selling more stuff out the back door than out the front door" before creating the first outlet center in Burlington, North Carolina.The conversation explores how vertical retailers like Gap transformed the model, creating consolidation stores for excess inventory before establishing dedicated outlet locations. This evolution progressed from pure excess inventory management to serving aspirational customers who understand brands but can't afford full price – what Yalof describes as bringing customers "into your ecosystem."In response to competition from online and fast-fashion retailers, Yalof explains Tanger's strategy shift from purely "power shopping" to full-service experiences with improved food, entertainment, and amenities. He compares this to how stadiums have evolved despite at-home viewing advances, stating, "We're the general merchandise managers of our shopping centers... it's about picking the right uses, right experiences, the right amenities."The interview concludes with insights into Tanger's digital engagement strategies, including how they leverage customer data to create targeted marketing campaigns and provide stackable discounts through retailer partnerships, guided by their vision of "using customer insight to inform the future of shopping." Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre out of Letterkenny in Co. Donegal, Ireland, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. TCS now ranks #45 globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, Head of Kantar BrandZ, said, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." TCS' rise in brand value is rooted in its long-term commitment to humanizing technology through experiences that inspire, innovations that transform, and relationships that go the distance. At the centre of this momentum is TCS' sponsorship of 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also demonstrated a 30-point uplift in brand familiarity and 40-point uplift in brand consideration, the highest improvement amongst all the key sponsors of the sport. Abhinav Kumar, Chief Marketing Officer, TCS, said, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. The company's partnership with Jaguar through the Jaguar TCS Racing Team that competes in the ABB FIA Formula E World Championship positions TCS at the intersection of intelligent engineering and sustainable innovation, highlighting the brand's commitment to next-generation experiences that resonate with communities. TCS also continues to be recognized for its strong client partnerships and employer brand. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top...

Rory O'Neill, Chief Marketing Officer, Checkout.comPayments move money; high-performance payments make money. Conversely, failed payments don't just lose money for merchants, they damage trust in the brand and directly undermine brand value. Trust and confidence are fragile things – needed in online commerce but easily undermined if the payment experience is problematic. Robin Amlôt of IBS Intelligence speaks to Rory O'Neill, Chief Marketing Officer of Checkout.com about ensuring payments work as they should.

The Springbok jersey will have a new look as FNB and Pick n Pay were recently announced as Tier One sponsors, taking over from MTN after the telecommunications giant’s eight-year sponsorship deal concluded. To get a sense of how companies determine the value of a sponsorship, Lester Kiewit Kiewit speaks to Nqobile Ndlovu, sports business researcher at Cash N Sport.See omnystudio.com/listener for privacy information.

Megan Brantley highlights Likefolio's web data behind Lululemon (LULU), which shows a shaky picture heading into its earnings. She talks about what's causing the "consumer psyche" to shift behind the company. Despite the pullback, Megan believes Lululemon has room to run through priority changes in its brand.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Danielle Paige is the Chief Marketing and Growth Officer at Nixon Peabody LLP, an American Lawyer top-100 law firm with 16 offices worldwide. Danielle leads the firm's brand strategy, utilizing marketing automation and data-driven insights to enhance client engagement and drive growth. With over 20 years of executive experience in marketing, she has held leadership roles at major communication agencies, like MSLGroup and FleishmanHillard. An award-winning marketing executive, Danielle is a former member of Fast Company Executive Board and an OnCon Icon Awards 2024 Top 10 Marketer. In this episode… Marketing in the legal industry often carries a reputation for being rigid and uninspiring, leaving many marketers questioning how to create meaningful impact in such a highly regulated field. How can marketing leaders in professional services break free from traditional constraints and position their firms for strategic growth while keeping client trust at the forefront? Seasoned marketing executive Danielle Paige maintains that legal marketing is more dynamic than ever. She emphasizes the importance of aligning marketing efforts with a firm's strategic goals, treating marketing as an investment rather than an expense. She highlights actionable strategies, such as leveraging AI to enhance client engagement, building brand value through thought leadership, and creating tailored client experiences to strengthen relationships — all while maintaining agility and fresh perspectives year-over-year. By breaking industry norms, you can drive growth and innovation in your organization.  In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals. Tune in to learn how legal marketing can drive measurable success and build lasting client relationships.

Buffett and Munger Unscripted: A Conversation with Alex Morris  Alex Morris, friend of the show (and IRL), author of TSOH Investment Research stops by to discuss his new book "Buffett and Munger Unscripted." The book offers three decades of insights from Berkshire Hathaway shareholder meetings, grouped by topic area to provide a coherent understanding of Warren Buffett and Charlie Munger's investment wisdom. Alex shares his experience writing the book, including the extensive work involved and his communication with Berkshire. They also discuss various investment philosophies, the importance of transparency in investment research, and the challenges faced by consumer brands in today's market. Further, they reflect on the impact and potential risks of long-term investments in businesses like Dollar Tree and the complexities of analyzing brands like Jack Daniels.    00:00 Welcome to the Business Brew  00:06 Introducing Alex Morris and His New Book  02:02 Personal Anecdotes and Family Stories  05:15 The Journey of Writing the Book  12:23 Insights on Buffett and Munger's Investment Strategies  28:53 Discussion on Dollar Stores and Retail Landscape  34:19 Analyzing Dollar Tree's Market Position  36:06 The Value Proposition of Dollar Stores  38:08 Comparing Retail Strategies  39:23 Brand Value and Pricing Power  41:14 Consumer Brands and Retail Dynamics  44:27 Investment Strategies and Portfolio Management  49:11 The Philosophy of Investing  55:01 The Business of Writing and Publishing  01:00:44 Reflections and Future Plans 

- Trump Tariffs and EV Policy Could Damage U.S. Auto Industry - $50 Billion To Move Auto Production to U.S. - EU OEMs Paying Chinese For ZEV Credits - Will VW Hit Its Cost Cutting Goals? - Tesla Brand Value Shrinks By $15 Billion - Mercedes E-Class Safest Car Tested by Euro NCAP - Volvo EX90 Priced At $80,000 - Polsestar 7 Will Be Made in EU - Ford Reimburses Dealers for L3 Chargers - Brembo and Michelin Cut Braking Distances

- Trump Tariffs and EV Policy Could Damage U.S. Auto Industry - $50 Billion To Move Auto Production to U.S. - EU OEMs Paying Chinese For ZEV Credits - Will VW Hit Its Cost Cutting Goals? - Tesla Brand Value Shrinks By $15 Billion - Mercedes E-Class Safest Car Tested by Euro NCAP - Volvo EX90 Priced At $80,000 - Polsestar 7 Will Be Made in EU - Ford Reimburses Dealers for L3 Chargers - Brembo and Michelin Cut Braking Distances

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has achieved a significant milestone, becoming the second global IT services brand to ever cross the landmark $20Bn mark, with a brand valuation of $21.3 billion. With a remarkable 826% growth in brand value over the last 15 years from $2.3 billion in 2010, TCS has cemented its position as a leader in the IT services industry. This achievement is underpinned by sustained investments in innovation, customer satisfaction, and strategic marketing initiatives. David Haigh, Chairman and CEO of Brand Finance, said, "At Brand Finance, we have been tracking TCS for about two decades, and I am continually impressed by how the company keeps innovating its business and projecting its brand on the global stage. Their consistent efforts have led them to a milestone year where they've become the second company in the industry to ever cross the landmark 20 billion mark in brand value. Congratulations to all the 600K TCSers who proudly carry their brand forward." TCS has consistently proven itself as a trusted partner for global corporations, delivering advanced technology solutions that address complex challenges. TCS' commitment to innovation is strengthened by its leadership in artificial intelligence (AI). TCS ensures its AI-driven solutions not only optimise operations and enhance customer experiences but also prioritise ethical and long-term impact. Alongside innovation, customer satisfaction remains a cornerstone of TCS' success. In 2024, TCS was ranked the #1 IT service provider for customer satisfaction in Europe by Whitelane Research, a recognition for its customer centricity and execution excellence. TCS' commitment to its clients is equally matched by its dedication to sustainability. From utilising digital twin technology to lower the carbon emissions of factories and commercial locations to collaborating with Rolls Royce to develop the world's first hydrogen-powered aircraft engine, TCS is driving innovation in the sustainability space. Abhinav Kumar, Chief Marketing Officer, Tata Consultancy Services, said, "As we kick off a new year in 2025 with the World Economic Forum at Davos, we are delighted to see our brand cross this major landmark and cement its position in the top tier of our industry. We have been a strategic partner to WEF for 15 years, and in this period, our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients. My thanks to the hundreds of thousands of TCSers who proudly build and live this great brand every second. We are all in it for the long run." TCS' focus on marketing excellence has enhanced brand visibility and global reach. TCS sponsors 14 major endurance running races worldwide, including five of the prestigious Abbott World Marathon Majors: New York, London, Boston, Chicago, and now Sydney, engaging over 600,000 runners annually. Through initiatives like the Future Athlete Project, TCS leverages advanced digital twin technology to monitor heart function and enhance athlete performance, reinforcing its commitment to health, wellness, and community development. TCS also partners with Jaguar TCS Racing, which competes in the world's first all-electric racing series, the ABB FIA Formula E World Championship. This collaboration underscores TCS' dedication to driving innovation in sustainable technologies and the advancement of electric mobility. Over the past years, through flagship customer Summits, industry trade shows and technology alliances, TCS has been engaging with thousands of customers globally to help businesses better adapt to today's dynamic environment. TCS further distinguishes itself through thought leadership, undertaking in-depth research and producing studies in areas like artificial intelligence (AI) and elect...

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has achieved a significant milestone, becoming the second global IT services brand to ever cross the landmark $20Bn mark, with a brand valuation of $21.3 billion. With a remarkable 826% growth in brand value over the last 15 years from $2.3 billion in 2010, TCS has cemented its position as a leader in the IT services industry. This achievement is underpinned by sustained investments in innovation, customer satisfaction, and strategic marketing initiatives. David Haigh, Chairman and CEO, Brand Finance, said, "At Brand Finance, we have been tracking TCS for about two decades and I am continually impressed by how the company keeps innovating its business and projecting its brand on the global stage. Their consistent efforts have led them to a milestone year where they've become the second company in the industry to ever cross the landmark 20 billion mark in brand value. Congratulations to all the 600K TCSers who proudly carry their brand forward." TCS has consistently proven itself as a trusted partner for global corporations, delivering advanced technology solutions that address complex challenges. TCS' commitment to innovation is strengthened by its leadership in artificial intelligence (AI). TCS ensures its AI-driven solutions not only optimise operations and enhance customer experiences but also prioritise ethical and long-term impact. Alongside innovation, customer satisfaction remains a cornerstone of TCS' success. In 2024, TCS was ranked the #1 IT service provider for customer satisfaction in Europe by Whitelane Research, a recognition for its customer centricity and execution excellence. TCS' commitment to its clients is equally matched by its dedication to sustainability. From utilising digital twin technology to lower the carbon emissions of factories and commercial locations, to collaborating with Rolls Royce to develop the world's first hydrogen-powered aircraft engine, TCS is driving innovation in the sustainability space. Abhinav Kumar, Chief Marketing Officer, Tata Consultancy Services, said, "As we kick off a new year in 2025 with the World Economic Forum at Davos, we are delighted to see our brand cross this major landmark and cement its position in the top tier of our industry. We have been a strategic partner to WEF for 15 years and in this period our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients. "My thanks to the hundreds of thousands of TCSers who proudly build and live this great brand every second. We are all in it for the long run." TCS' focus on marketing excellence has enhanced brand visibility and global reach. TCS sponsors 14 major endurance running races worldwide, including five of the prestigious Abbott World Marathon Majors: New York, London, Boston, Chicago, and now Sydney, engaging over 600,000 runners annually. Through initiatives like the Future Athlete Project, TCS leverages advanced digital twin technology to monitor heart function and enhance athlete performance, reinforcing its commitment to health, wellness, and community development. TCS also partners with Jaguar TCS Racing, which competes in the world's first all-electric racing series, the ABB FIA Formula E World Championship. This collaboration underscores TCS' dedication to driving innovation in sustainable technologies and the advancement of electric mobility. Over the past years, through flagship customer Summits, industry trade shows and technology alliances, TCS has been engaging with thousands of customers globally to help businesses better adapt to today's dynamic environment. TCS further distinguishes itself through thought leadership, undertaking in-depth research and producing studies in areas like artificial intelligence (AI) and electric ...

MotorTrend's Ed Loh & Jonny Lieberman sit down with President & CEO of Mercedes-Benz North America, Dimitris Psillakis! Dimitris discusses the E-Class winning MotorTrend's 2025 Car of the Year, the Introduction of the Electric G-Class, current hurdles for EV adoption, Level 3 Autonomous Driving with Mercedes-Benz Drive Pilot, Formula 1, innovations in AI, and how to balance the transition to the Software Defined Vehicle era!0:41 - About our guest, Dimitris Psillakis.5:09 - Celebrating the E-Class: MotorTrend's 2025 Car of the Year!7:26 - The Electric G-Class: A New Era of Off-Roading.16:42 - Narrative Change in EV adoption.19:46 - Changing Customer Mindsets: From Range Anxiety to Charge Anxiety.25:31 - Balancing the Transition to Software Defined Vehicles.35:32 - Level 3 Autonomous Driving with Mercedes-Benz's Drive Pilot.40:08 - Performance and Electrification in AMG.46:54 - The Impact of Formula 1 on Sales.52:40 - Transitioning from Lewis Hamilton to New Drivers.55:20 - Challenges of the Mercedes-AMG ONE.58:07 - AI Innovations.01:03:00 - Brand Value in Global Markets.01:04:20 - Personal Insights and Future Directions.

Send us a textWhat if the secret to elevating your brand lies within the lens of a camera? Join us as Tim Edmond from 79 Photography unravels the transformative power of photography in branding, sharing his journey from a passionate hobbyist to a sought-after professional. Tim opens up about the unique ability of personalized, localized imagery to capture the true essence of a brand, setting it apart from the generic allure of stock photos. Together, we explore the crucial difference between branding and commercial photography, with Tim offering insights into how authentic visuals can humanize your brand and attract your target market.Consistency is key in the world of branding, and we underscore its importance with Tim's expert guidance. Visual elements like color schemes and props aren't just supplementary; they're essential in creating a cohesive brand identity that resonates with your audience. We also highlight the pitfalls of inconsistency and outdated imagery, which can confuse customers and tarnish brand perception. This episode is a roadmap to ensuring your business is visually aligned with its core values, setting the stage for premium pricing and long-term success.Balancing authenticity with aspiration is an art, and Tim shares strategies that cater to high-end clients while remaining true to your brand's core. With a 60-40 blend of real and aspirational content, Tim illustrates how brands can effectively engage their audience, especially on social media platforms. Drawing from real-life collaborations with companies across various industries, we reveal how understanding a client's vision can lead to content that stands out in a crowded market. And as a final touch, we discuss the power of clear calls to action in your visual content, ensuring your brand message not only reaches, but also converts your target audience.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Black Book rolled out its newest solution for automotive clients to gain information and insight, introducing the Black Book Brand Value Index (BVI). Black Book BVI measures various aspects of a brand, including brand equity, market position and perception. Black Book's Eric Lyman appeared on this special sponsored episode of the Auto Remarketing Podcast to explain how this solution can help automakers and portfolio risk managers.

Can you develop an “Excel Love Language?” Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, says it's an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. By crafting a homemade Excel Love Language, marketers can meld soft metrics, such as brand awareness and brand recall, with hard metrics demanded by the company's CFO like lead-gen revenue and new acquisitions.Gross joins host Matthew Schwartz to discuss how marketers speak the “Excel Love Language” and provide some strategic thinking for how marketers change the conversation about branding.

In this episode of "Product & Packaging Powerhouse," host Megan Young Gamble celebrates International Project Management Day by highlighting the crucial work that project managers bring to various industries, particularly in packaging and beauty. She takes listeners through her day-to-day experiences, managing everything from packaging testing to artwork coordination and stakeholder communication. She emphasizes the importance of adaptability, strategic communication, and data-driven decision-making as keys to success in project management. Megan encourages everyone to celebrate both big and small achievements, reminding her audience that we all engage in project management daily and that project managers deserve recognition for their dedication and impact.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie”  [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List  [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call  https://calendly.com/getlevelconsulting/15-minute-insight-sessionRelevant Podcast links: Detour to Destination-A personal journey from Pharmacy to Car Rental to Packaging- Megan Young Gamble , CEO @GLCTransition into Beauty Project Management: Insight on Salary and Skillset- Megan Young Gamble , CEO @GLCThe Power of Brand Value & Resilience in Procurement - Rachel Hassall, VP of Procurement @ Harvest Hill BeverageLife of Packaging Artwork Manager - Christina Troutman, Senior Project Manager @ Veritiv CorporationQuotes:The biggest thing I've learned is being okay with the evolution and understanding that adaptability is key.Communication isn't just about updates – it's about ensuring every stakeholder truly understands and aligns with the project's vision.Saying 'no' when necessary helps set realistic expectations and maintains the project's integrity.Data-driven decision-making enables us to assess timelines, allocate resources, and anticipate risks accurately.Equipping your toolkit with various project management methodologies allows for flexibility in tackling diverse challenges.Project management is like an Olympic sport – it requires strategy, stamina, and the ability to adapt quickly.At the end of the day, make sure that you are still being solution orientedAt the end of the day, you must celebrate your wins.

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value. Sharing a passion for elevating marketing and helping develop world class marketers this episode covers the transformative value of brand and the important role of brand management. This isn't about soft fluffy brand stuff that gives marketing a bad name and allows some commentators spout misinformation about the death of brand. No this is about understanding the true meaning of brand and brand value. The episode explores the importance of cross-functional alignment within organisations for effective brand management.The discussion takes a deeper dive into the relevance of branding beyond just marketing, targeting not only marketers but also CEOs and CFOs. We challenge common misconceptions about branding, emphasising its vital role in building a company's reputation and aligning all departments to work towards a unified brand promise. The episode is rich with anecdotes and practical insights, such as the critical distinction between brand image and brand identity, and how strategic brand management can be a significant driver of commercial success.This episode is a must-listen for anyone looking to understand the intricacies of effective marketing and strategic brand management. It offers valuable perspectives on how education, continuous learning, and a structured approach to branding can equip marketers to drive significant growth and performance. Whether you are a CEO, CMO, or an aspiring marketer, this episode provides actionable insights to enhance your strategic capabilities and contribute to your organization's success.00:00 What do these guests know about Total Brand Value?20:23 The Growth Potential of Small Brands21:34 The Importance of Brand Management22:06 Leveraging Small Budgets Effectively22:53 Integrating Marketing Across the Organization23:26 Tools for Brand Positioning and Growth25:51 The Role of Training in Marketing Success27:25 Case Studies: Real-World Marketing Plans33:04 The Commercial Mindset in Marketing37:33 Effective Growth Strategies40:25 MII Course InformationConnect with host Conor Byrne on LinkedIn https://www.linkedin.com/in/conorbyrne/Thanks to today's show sponsor CPL Marketing RecruitmentGet in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

Democrats overwhelmingly supported business engagement in social and political matters, while Republicans still supported some causes.

Elad Gil is a serial entrepreneur, executive, and one of the greatest tech investors of all time, with early stakes in something like 40 billion-plus dollar companies: AirBnB, Anduril, Coinbase, Figma, Flexport, Instacart, Notion, OpenDoor, Pinterest, Square, Stripe… I could really go on. He's now managing a new billion dollar venture fund, for which he's the sole investor. Elad is also the co-founder of 2 companies: Color Genomics, a company providing genetic testing, software and clinical services for large-scale health programs – and before that, Mixer Labs, a company building location infrastructure for mobile devices that was acquired by Twitter. He worked as a VP at Twitter and also started the mobile team at Google. 0:00 - Intro 6:11 - Blank Slates and Decaying Institutions 8:16 - Western Pessimism and Agendas of Abundance vs Scarcity 12:30 - The Long Boom: Is Innovation Speeding Up? 16:26 - Are Startups Founder Limited or Market Limited? 19:26 - EIR Syndrome and Choosing the Right Market 21:41 - What Makes for a Good Investor, Operator and Entrepreneur? 24:05 - Positives and Negatives of Investing and Operating 26:17 - The Brand Value of Individuals vs Institutions 28:05 - Competing with Massive Firms 30:33 - Market-Driven Investing 33:23 - Starting Companies as Surfing Waves 36:09 - Age of Accomplishment and The Deferral of Adulthood 42:15 - What to Say Yes To 44:21 - Defense Tech and Complacency 49:25 - Private Markets and The Future of Venture 52:11 - Discontinuities in AI 53:49 - On Google 55:16 - LLM Oligopoly and Long-Term Scenarios for AI 1:00:41 - AGI and Sleeping 3 Hours a Night 1:03:19 - AI Doomerism 1:06:05 - The Deterioration of Speed 1:09:27 - Bureaucracy and the State of Nuclear 1:12:52 - Generosity and the Culture of Silicon Valley 1:15:19 - What Should More People Be Thinking About?

In this week's episode, I had an insightful conversation with Ruth Rennie about the growing importance of sustainability in business and how companies can leverage data to drive meaningful change. We explore the various factors pushing organizations to prioritize sustainability, the challenges they face in measuring and acting on sustainability data, and the crucial role of innovation in developing sustainable solutions. Ruth shares her expertise on how companies can effectively integrate sustainability into their operations and supply chains, ultimately creating value for their brand and the planet.Ruth Rennie is a seasoned expert in sustainability and social impact, currently serving as the Director of Standards and Impacts at Fairtrade International. With a robust background in social research and international development, Ruth has dedicated her career to advancing fair trade practices and improving the livelihoods of producers worldwide. Her extensive experience includes leading complex projects and developing rigorous standards that ensure ethical and sustainable supply chains. Ruth's passion for social justice and her strategic vision make her a pivotal figure in promoting equitable trade and fostering positive global change."Sustainability and innovation are both necessary for each other, leading to a fundamental rethinking of current business models and ways of working to incorporate sustainability." ~Ruth RennieToday on Innovation Talks:·     Millennials and consumers are increasingly pressuring companies to demonstrate sustainability efforts.·     Companies face legal action over misleading sustainability claims, forcing greater transparency and accountability.·     Specific and granular data is needed to understand and address sustainability challenges within supply chains.·     Companies are focusing on ensuring sustainable processes within their supply chain and developing new sustainable products and services.·     Sustainability and innovation are interconnected and need to be measured, monitored, and integrated into business processes.·     Companies need to associate value with sustainability across the organization, not just for marketing purposes.·     Aligning incentives and bringing together various skill sets can help support sustainability initiatives.·     Collecting the right and accurate data, rather than just gathering a large amount of data, is crucial for making informed decisions and driving innovation. Contact Ruth Rennie:LinkedIn Ready to Transform Your Innovation Strategy? If you're a product manager or innovator looking to streamline your processes and turn chaos into control, you won't want to miss this opportunity.Dive into our exclusive, free eBook on Innovation Ops strategies designed just for you.Learn the secrets to revolutionizing your approach and achieving success with clarity and precision.Download your copy today.Start your journey to becoming an innovation powerhouse now! This Podcast is brought to you by SopheonThanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you. For additional information about new product development or corporate innovation, sign up for Sopheon's monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com and click here.

Connor dives more into the conference realignment stock. Is Oklahoma's start in the SEC comparable to Nebraska's start in the Big Ten?

Mitch Sherman of The Athletic joins the show for his usual Tuesday chat to discuss an array of topics including Nebraska's upcoming open practice in August, the ongoing recruitment of David Sanders Jr., and Nebraska's brand value in the Kansas City metro. A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In der reaktiven und schnelllebigen Sphäre des Digitalen bildet die Steuerung der eigenen Reputation eine der anspruchsvollsten Aufgaben für das Marketing von Unternehmen. Prof. Dr. Arne Westermann und Jörg Forthmann skizzieren vor diesem Hintergrund, wie ein zukunftsfähiges Reputationsmanagement gestaltet sein muss, welches auch die Potentiale der künstlichen Intelligenz integriert. Außerdem geht es in unserem Gespräch um die Relevanz von Reputationsrankings, den Zusammenhang von Reputation und Brand Value sowie um Möglichkeiten eines KI-gestützten Krisenmonitorings. All diese Themen sind auch Gegenstand ihres Zertifikatskurses im Rahmen der ISM Academy, der im August am ISM-Campus in Dortmund startet.

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).Watch this episode: youtube.com/emilybinderNetflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.Topics:(0:15) "America's Sweethearts" Netflix (0:37) NFL Pay Disparity(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay(2:56) Actually masculine?(5:22) Rigorous DCC life - jump splits, lack of sleep(6:36) Brand is like a cake(7:26) "Honorary position"(7:51) Reputation-enhancing work, career advice(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment(11:26) "Virtue" of selflessness(15:26) My story(16:46) OnlyFans millionaires(17:26) Book a 5-Star Show Checklist call: emilybinder.com/callRelated videos:60% of women don't. How to NegotiateTop Money Saving Reason to Have an LLCMy tools:Record + edit: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:emilybinder.com/speakingemilybinder.com/callVideos - ThinkersOne: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Stocks mentioned in this Episode: $DEO, $GTY, $NKE. You are listening to the value investing principles of D'ron Forbes, owner of Division One Finance. The Equity Channel provides the highest quality stock market analysis to individual investors. This is where value investors come to stay up to date with what's going on in the stock market and the economy. This is where beginner investors and traders come to learn about how to maximize their returns. Follow @D1Finance on Twitter and Instagram for more frequent stock research and analysis. Mentioned of Warren Buffett and Berkshire are only due to the current connection to the stock. In no way shape or form are we connected to Buffett or his business.

Mikey Richardson is Co-founder of Jacknife, a Toronto-based creative powerhouse focused on helping organizations build value through brand and design. He is a seasoned entrepreneur with an educational background in art and a passion for creativity and graphic design. Mikey's entrepreneurial journey began by co-founding a company in 1996 that eventually merged to form Jacknife. Under his leadership, the agency has worked with notable clients like Nike and has undertaken various projects from branding to workspace design. In this episode… In the competitive world of branding and design, finding your niche and standing out can seem daunting. But what if the secret to success is found not in what you present outwardly, but in the roots and core of your brand? Could an honest reflection on your company's identity yield the transformation you've been seeking? Certified graphic designer Mikey Richardson talks about harnessing the true potential of brands through creative design. He shares the intriguing journey from starting a company fresh from art school to merging his passions into the renowned agency, Jacknife. Mikey delves into the pivotal moments that define Jacknife, including crucial client acquisitions and critical business decisions while maintaining a creative spirit at its core. His approach to branding is not about flashy presentations, but grounded in genuinely understanding and representing a brand's story and values. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mikey Richardson, Co-founder of Jacknife, about the transformative power of brand creativity. Mikey talks about his transition from an art school graduate to a brand agency owner, the evolution of services offered by Jacknife, and insights into the thinking behind Jacknife's strategic, design, and content creation process.

In this episode of the Inner Edison Podcast, host Ed Parcaut welcomes trademark expert Andrei Mincov to discuss the intricacies of trademark registration and the importance of protecting your brand. From navigating the challenges of trademark registration in China to the value of trademarks in building a lasting brand, this episode covers it all. Join the conversation as they delve into the world of trademarks, brand longevity, and the significance of owning your brand. Don't miss out on valuable insights and tips on how to protect your brand in today's competitive market. Tune in now and learn from the experts! Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #TrademarkInsights #BrandProtection #EntrepreneurshipJourney #BusinessOwnership #TrademarkSuccess #BrandValue #LegalProtection #TrademarkTips

È dagli anni '90 in Italia, e da metà anni '80 negli Stati Uniti, che si è capito che i brand sono un asset in grado di guidare le performance delle imprese nel corso del tempo. Si è dapprima definita la Brand Equity, che rappresenta il valore del brand agli occhi dei clienti e richiede un'analisi dettagliata delle percezioni dei consumatori. Il Brand Value, invece, riflette il valore finanziario del brand sul mercato e comporta valutazioni contabili e finanziarie. Quella che emerge con più prepotenza negli ultimi anni è, però, la Brand Relevance, ossia la capacità del brand di differenziarsi e di rimanere rilevante nel tempo attraverso innovazioni continue. Questo concetto è cruciale in un contesto in cui le aziende devono costantemente adattarsi e innovare per restare competitive. In definitiva, Brand Equity e Brand Value sono le basi su cui si costruisce la Brand Relevance, essenziale per il successo a lungo termine delle aziende. Partendo da un'infografica dinamica su LinkedIn che mostra l'evoluzione dei primi 10 brand al mondo tra il 2000 e il 2022, in questo podcast Maria Carmela Ostillio, Associate Professor of Practice di Marketing and Sales presso SDA Bocconi, ci fa riflettere sui diversi aspetti del concetto di “brand.”See omnystudio.com/listener for privacy information.

Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

***New Video Alert! So, is a 100-year-old company with a well-known brand worth more? What about if there are over 1000 names on the past client list? Does a special trade secret make a business worth more? Today, we uncover value drivers that many sellers love to tell you about… Watch this week's video here: https://youtu.be/0CcQV2yiycI Cheers See you over on YouTube David C Barnett

In this episode of Product and Packaging Powerhouse, Megan Young Gamble interviews Rachel Hassall, VP of Procurement at Harvest Hill Beverage Company. Rachel emphasizes the importance of sustainability, regulations, and resilience in procurement. She shares her career journey and insights on building relationships with vendors, aligning sustainability goals, and prioritizing needs in negotiations. Megan Young Gamble highlights the significance of value and partnerships with vendors and suppliers. Rachel encourages saying yes to new opportunities and staying open and emphasizes clear communication of sustainability initiatives to consumers.[Host Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan Read our Blogs HERE  [ link]  https://www.glcblog.site/ Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube Join our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Rachel Hassall Links] LinkedIn: https://www.linkedin.com/in/rachel-hassall/Email: rachel.m.hassall86@gmail.comEpisode Quotes:Be descriptive instead of prescriptive.Building Resilience in Procurement: Resiliency for sure in procurement is the number one thing that people don't value enough or aren't very good at associating dollar values with, because you always, when you're, it all comes back to those dollar signs. So you need to be able to quantify what that resilience can supply you and there's really good ways to do that.Packaging and Value: It's really about what is going to drive value for your business and your consumers.Sustainability in Business: The number one thing in order for your business to succeed and then for your vendors to succeed is to actually know what you want.Ruthless Prioritization in Product Launches: If everything is important, nothing's important, right? And I'm a ruthless Prioritize or like kind of it in life in general, but, if everything is important with your product that you're trying to produce, actually nothing nothing is important and you're gonna find lots of gaps along the way.

I asked what type of company Kavita Sahai would pay the most money for. We delve into what makes a business attractive to potential buyers. I had the privilege of interviewing Kavita Sahai, a seasoned business buyer, to uncover the crucial factors that influence the buying decision. Kavita's extensive experience in investment banking, private equity, and as a business operator offers a unique perspective on evaluating a business's worth. This episode covers six essential areas that you, as a business owner, need to focus on to enhance your business's appeal to buyers. From understanding the importance of cash flow and asset value to the significance of management structure and brand value, these insights are invaluable for anyone looking to sell their business. Whether you're considering selling your business now or in the future, this episode provides essential knowledge from a buyer's perspective. Understanding these aspects can significantly impact the success of your business sale. For more resources, to book a consultation with me, or to reach out for personalized advice, book a call here: https://www.scaleforsale.com/book45-3483 Connect with me on Instagram at https://www.instagram.com/brodyvinson.io/ Subscribe for more episodes on business acquisitions, selling strategies, and deep dives into the world of business. Stay tuned for more insightful content and as always, happy value building!

Meet Leslie D. Tucker in this empowering episode!  A micro-influencer who turned less than 2,000 followers into a full-time income. Her story is a testament to investing in knowledge and the future. Borrow her confidence, embrace vibrant energy, and let her art inspire your social media journey!    

Many real estate agents who are frustrated with their business amid a stalled housing market may be thinking it's time for a change. They might be tempted to seek greener pastures at another brokerage where they think their growth will be better supported. Recorded at NAR NXT, The REALTOR® Experience, in Anaheim, Calif., host Marki Lemons Ryhal invites three brokers onstage in front of a live audience to discuss what they're doing to strengthen agent retention and keep talent from giving up in difficult moments and walking out the door. Their strategies include making sales meetings a can't-miss event, boosting education and training programs and underscoring a close-knit company culture.

Jesse gives credit to someone he doesn't really like; whether he believes what he says or not, he's saying the things that need to be said and is useful for it. Voters must start taking personal accountability for what the communist has wrought. Former street communist Jamaal Bowman's slap on the wrist. Foreign policy fear-mongering. Neo-con Nikki Haley. Your central beliefs are your bedrock when you're to be tested by the System. See omnystudio.com/listener for privacy information.

Jesse gives credit to someone he doesn't really like; whether he believes what he says or not, he's saying the things that need to be said and is useful for it. Voters must start taking personal accountability for what the communist has wrought. Former street communist Jamaal Bowman's slap on the wrist. Foreign policy fear-mongering. Neo-con Nikki Haley. Your central beliefs are your bedrock when you're to be tested by the System. See omnystudio.com/listener for privacy information.

Guest: Jean-Manuel Izaret, AuthorOn Linkedin | https://www.linkedin.com/in/izaret/On Twitter | https://twitter.com/izaret____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsBlackCloak

On today's episode of the podcast I talk about the importance of having a brand from the start as well as trademarks and copyrights. When you have a business, you need to think about the value of your brand and then help that drive your business decisions. To learn more about the technical aspects of this, I write about it in my book, Unf*ck Your Biz (unfuckyourbizbook.com). Don't have the book? I'm giving away a free chapter to go with today's episode at notavglaw.com/chapter13 This topic has been top of mind since I helped a few clients over the past several months with both buying and selling businesses. What gets people interested in buying a business is essentially the brand, maybe the systems too, but most of the time what I find is that people have their own systems. Most of the time it's the brand value of the business that they're interested in. When we think about the business, we often think of ourselves and our own thoughts and ideas but it's really our brand awareness for others, and it can be hard to pull ourselves out of that if we are the face of the business. Having a strong brand is a shortcut to word-of-mouth marketing. This is the short-cut folks get when they buy a business, the brand is already in place if people already know what you do and it's even better when we have ownership over that. Branding stays top of mind for me because I'm always thinking how do I uniquely position myself in the market because I'm going to want to protect that down the road. You might not be coming to it from that same lens, but you should start to to help determine how you position yourself and what makes you stand out in the market. For example, I've been talking about changing my Instagram handle from @bradenadamdrake to @notavglaw because while I love having a personal brand and having people recognize me, growing my business and growing my team means I can't do it all on my own and we offer a large suite of services in the business. This also means we'll be better served in the long run being known as a law firm rather than just myself which is why we've been making this subtle pivot. As I'm shifting this branding message about what makes us not average, I've changed the name of our Instagram to @notavglaw to reflect the business name. In talking with a friend about this, they said they always think of me as Unf*ck Your Biz which at first made me think that maybe I was choosing the wrong name because I already have brand awareness but then I thought it's not a problem, it's actually really powerful that when someone thinks of the term Unf*ck Your Biz they think of me and I think it's cool that I own the trademark (and hopefully I'll soon own more of the trademarks I've applied for). I'm assembling these pieces to create a larger brand with a lot of smaller assets with these other trademarks. Even if you aren't thinking about a potential business sale right now, you need to consider how you can position your business to stand out and create a brand presence. It's valuable. You want to be different, you want to be known for something. This will help you come up with better program names if you're in the program space, maybe you're going to chance your business name if you haven't come up with one yet and once you have better names, better frameworks, better things you want to own, you're going to want to prevent others from using them. That's where trademarks come in. Intellectual property also helps us protect the names we have grown from having other people use them to have a solid foundation on which to grow our businesses. To learn more about trademarks, copyrights and protecting your assets, grab the free chapter at notavglaw.com/chapter13 Get on the waitlist for our Trademark Quickie Searches at notavglaw.com/tmquickie

Wine is a tough category with crazy competition, and differentiation is a struggle because there are similar grapes and winemakers and similar tastes. Yet some wine brands are more valuable than others. Why is brand value crucial to the wine industry? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why brand value is the wine industry's juicy topic. Show NotesConnect With: Alex Chrisman: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Nanxi Liu is the co-CEO of Blaze.tech, one of the fastest growing platforms to build software tools without writing code. The mission is to enable more people to create technical tools and make building technology more accessible. She previously founded and served as CEO of one of the largest global digital signage software companies, Enplug, which was acquired by Spectrio in 2021. Enplug was consistently named as one of the Top 10 leaders in the digital signage industry alongside Cisco Systems, Samsung and LG by independent research companies. (LA Times)Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk's decision to rebrand Twitter [02:00] - This will be the biggest redirect project in SEO [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand? [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary Links Mentioned in Today's Episode:Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future. TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk's decision to rebrand Twitter [02:00] - This will be the biggest redirect project in SEO [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand? [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this update with Sam Prentice from The Capitalism Fund, we hear how the brand investments have been going and what kind of entrepreneurs Ryan is investing in.   There have already been some amazing results, but to hit the goal of creating $100M in value the fund will have to keep investing in brand builders who have potential to scale.   It's been 3 years since the fund was created and there have been many lessons learned about what is working and what went wrong with the brands that haven't worked out. In this podcast you'll learn the strategies that make eCommerce companies 10x, the pitfalls you can avoid, and how to gear your brand to attract potential investors.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million   Timestamps: (0:00) - Intro - The next few years may be tough   (1:35) - How Rob Dyrdek Builds His Wealth Investing In Brands   (6:20) - The 3 Things Sam & Ryan Look For Before Investing   (11:30) - The Brand Exciting Ryan The Most Right Now   (19:45) - How Brand "Roll Ups" Work   (29:45) - How The Fund Found Its Investing Thesis   (38:30) - Why Brands Have Modest Growth But Don't 4X or 10X   (43:00) - How The eCommerce Space Is Changing

Megyn Kelly is joined by Charlie Kirk, founder of Turning Point USA and host of The Charlie Kirk Show, to talk about Al Sharpton's divisive racial rhetoric at Jordan Neely's funeral, AOC taking selfies there, how Tucker Carlson helped stop the bleeding after the 2020 election, Fox News learning the true brand value of Tucker Carlson and what they don't understood about its audience, new reporting about gender ideology policy and "preferred pronouns" at Fox News, why Harry and Meghan are mascots for a woke movement, how they're trying to deconstruct the Royal institution but reap its benefits, their paparazzi hoax, Sen. Tim Scott announcing a presidential run in the GOP primary and his inspiring message, the growing GOP field, whether Gov. Ron DeSantis has a shot against Trump, the NAACP's "travel advisory" telling people not to visit Florida over DeSantis, why RNC Chairwoman Ronna McDaniel is a "loser" who needs to go, the DNC's more advanced infrastructure and lack of grassroots efforts by the RNC to use tactics like "ballot chasing," a new high school trans athlete taking the spot of a biological girl, the uniting force of anti-woke, getting his start at just 18-years-old, fighting back on college campuses, bringing young people optimism over pessimism, the work ethic he grew up with, and more.Kirk's show: https://podcasts.apple.com/us/podcast/the-charlie-kirk-show/id1460600818Follow The Megyn Kelly Show on all social platforms: YouTube: https://www.youtube.com/MegynKellyTwitter: http://Twitter.com/MegynKellyShowInstagram: http://Instagram.com/MegynKellyShowFacebook: http://Facebook.com/MegynKellyShow Find out more information at: https://www.devilmaycaremedia.com/megynkellyshow