PreEmptive E-commerce Podcast

In this episode, we discussed the process of consumer decision making & fatigue. Then we review the different steps we all take while making a decision.  We also discuss how the burden has increased  on consumers to make the correct buying decisions due to the rise of online shopping. We conclude with a discussion on […] The post Decision Making and Fatigue : PreEmptive Episode #11 appeared first on Emptive.

In this episode, we discuss how Augmented Reality isn't Virtual Reality. We explain how augmented reality is shaking up industries. We take a hard look at Augmented reality and how it's very different from Virtual Reality, despite often being lumped together. While they share some similarities, we discuss why augmented reality is going to revolutionize […] The post Augmented Reality isn't Virtual Reality: How augmented reality is shaking up industries: PreEmptive Episode #10 appeared first on Emptive.

In this episode , we talk about Information Overload and the Online Shopper. Everyday we are all bombarded with information. We all experience it, and with each year it piles on and it only seems to get worse. In this podcast we discuss information overload and how it impacts our lives.  First we spend a little […] The post Information Overload and the Online Shopper: PreEmptive Episode #9 appeared first on Emptive.

In this episode, we talk about Deepfake vs Deepdouble: The Future of Sales & E-commerce. We discuss deepfakes and what the future might look like as technology continues to evolve and improve. To start we explain some of the terminology used to make DeepFakes. We talk about the history of where the name ‘deepfake' came […] The post Deepfake vs Deepdouble: The Future of Sales & E-commerce : PreEmptive Episode #8 appeared first on Emptive.

In this episode, we talk about Conversational Surveys and Transformation of E-commerce Sales. Let's face it, surveys are everywhere these days. There are the official ones used for market research. Then there are simple ones that ask about your recent shopping experience or how well a particular customer support call went. Many of these questions […] The post Surveys and Transformation of E-commerce Sales : PreEmptive Episode #7 appeared first on Emptive.

In this episode, we discuss the creepy truth about dynamic content and the shopping experience. We define what it is and we provide some examples. We discussed how:  Dynamic content has gotten a bad rap thanks to some companies .They use creepy ways to track and monitor visitors in order to provide them with dynamic […] The post The Creepy Truth about Dynamic Content and the Shopping Experience : PreEmptive Episode #6 appeared first on Emptive.

In this episode we dive into “ recommendations & the power of suggestion ” as it pertains to e-commerce and we focus on a few specific Recommendation engines as examples.  To start we discuss the many different types of tools used in e-commerce that recommend things to the viewer, such as: Reviews  Frequently Bought Together  […] The post Recommendations & the Power of Suggestion with Ecommerce : PreEmptive Episode #5 appeared first on Emptive.

In this episode we'll discuss different kinds of digital commerce used by retailers. We'll review five different forms of online commerce and how they work: Social Commerce Virtual Reality (VR) Commerce Augmented Reality (AR) Commerce Artificial Intelligence (AI) Conversational Commerce Live Streaming   With each e-commerce type we'll cover what technology is being used, examples […] The post Different kinds of Digital Commerce: From Live Selling to Augmented Reality Shopping : PreEmptive Episode #4 appeared first on Emptive.

Purchasing Barriers for Customers In this episode we discuss online purchasing barriers and how they prevent customers from adding products to their carts. We'll also cover ways to overcome these pitfalls and help customers make informed buying decisions. Dave starts the conversation talking about the objections in every sales process. They can be found in […] The post Removing Customer Purchasing Barriers : PreEmptive Episode #3 appeared first on Emptive.

In this episode Jon and Dave discuss communication fatigue and how it impacts e-commerce. They discuss how we all experience it with the influx of messages from all different types of mediums. They talk about communication networks, and what makes a communication network work, what happens when the become saturated? The post Consumer Communication Fatigue- Is Direct Mail the New Vinyl Record? : PreEmptive Episode #2 appeared first on Emptive.