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    Introvert Biz Growth Podcast
    The Importance of Community in Marketing

    Introvert Biz Growth Podcast

    Play Episode Listen Later May 19, 2023 57:35


    Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community builder, the struggles of building a community, and the potential synergy between AI and human communities. They also discuss effective strategies for attracting new members, common mistakes made by community builders and how AI fits into the picture of community. As entrepreneurs, understanding the essence of community building and the benefits it offers can help us create meaningful connections and grow our businesses sustainably. He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers University. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Customized for every audience, Mark's inspiring and memorable programs specialize in marketing and strategies for digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of 10 path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark and I discuss: Why community is more important now then ever before The difference between a community and an audience The role of the ego for community builders The struggles of building a community AI and human communities: can they work together? And much more [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a. [00:01:15] Sustainable way we share with transparency and vulnerability, what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. [00:01:37] My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big. Idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. [00:01:58] If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:30] Hello friends. Welcome back. We arrived once again at the seventh P of the Humane Marketing Mandala. Today's conversation fits under the P of. Partnership. If you are a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, you probably don't know what I'm talking about, but you can download your one page marketing plan that comes with [00:03:00] the seven Ps of Humane marketing@humane.marketing slash one page. [00:03:06] The number one and the word page, and this truly is a completely different version of the seven Ps of marketing that starts with yourself. It comes with seven email prompts to really help you reflect on these different Ps. And so, like I said, today's. Conversation fits under the seventh p the P of partnership, and clearly that's a new P that I added. [00:03:32] It didn't exist in the original sixties version of the seven Ps of marketing. In today's episode, I'm joined by my colleague and fellow marketer, mark Schaffer. Mark is a returning guest as I've spoken to him twice before, since we're fellow introverts. And so he came once to speak on my. Previous podcasts, the one, two podcasts before. [00:03:58] So not the [00:04:00] gentle marketing podcasts, but the one before that, and where I was mainly talking to introverts. I'll dig out the episode. Link so you can go listen to that. So mark spoke to me about being an introvert in business and marketing, and then I had him come back also to talk about his book Marketing Rebellion which actually came out just before. [00:04:22] Weeks before marketing like we're human, which was then called the Gentle Marketing Revolution. So clearly we're kindred spirits, not just personality wise, but also otherwise how we think. Again, we didn't talk about this, but he came out with Marketing Rebellion and for me it was marketing Revolution. [00:04:45] So I'll tell you a bit more about Mark in just a moment, but. Since today's topic is all about community, I want to take a moment to tell you about our community, the Humane Marketing Circle, and what we've been up to in the last [00:05:00] few weeks and months. So the Humane Marketing Circle is a growing community for quietly rebellious entrepreneurs. [00:05:08] Here's the theme again, with the rebellion or the revolution. So we're a community for quietly rebellious entrepreneurs who are ready for something different, something fresh and new, a new way of marketing, and a new way of business building, and also a new way of being in community. We now have. Four monthly gatherings, two meetups in which we discuss marketing, one 90 minute business or marketing related workshop with an expert or someone from the community. [00:05:40] So I always try to find experts within the community because we're all experts. And then every now and then if I don't find someone in the community, I'll go and look outside. We're also starting this month with an. Extra call we, that we call net weaving, so it's not networking, but [00:06:00] net weaving which we focus on, in which we focus on forming friendships between members that then lead to new business op. [00:06:08] Opportunities, collaborations, referrals, et cetera. But the main focus is to be human in these net weaving calls. Really just let go of the mask and show up as humans in our comfy clothes and on our couches and sofas, and just build friendships that then eventually lead to new business opportunities. [00:06:31] Here's how our community meetups work. So those are the two regular monthly meetings that we have. One of them I lead and one of them is led by one of our three community ambassadors. In the first half of the call, members bring their questions and we have a conversation about what. It works for us in marketing. [00:06:54] For example, one of the last calls we talked about AI and we share [00:07:00] tools and discussed benefits, dangers, overall ethical questions. We also, just on the last call, we talked about the gentle sales path and what members are doing in terms of bringing new people into their gentle sales paths. And so we take turns, we raise our hands and take turns and everybody. [00:07:19] Is really a leader in the, in their chair, and they get to learn from others and also share. And in the second half of the call, we go into breakout rooms and we have a more intimate conversation with other heart-centered entrepreneurs, which is super valuable because we don't often get this, you know, brainstorming and kind of feedback from other entrepreneurs. [00:07:46] And for example, this month our topic is the P of people. So I always bring a question for the breakout rooms and We discussed, for example a limiting belief that holds our people back. So [00:08:00] what's a limiting belief that holds our clients back? And then we took turns in sharing that in the small breakout room. [00:08:07] So that's the format. Of our meetups. Then we've also successfully transitioned to our new community platform on Kajabi, and I have to say I'm super pleased with it. It's such a lot of fun. We had our first live call directly. In our live room, in the community, so not on Zoom but directly within the Cajabi community, which makes it really safe and it feels like you're really unique to us. [00:08:37] So rather than being on Zoom, which we kind of all use, but it, it has become this tool where. We somehow we show up in our business mindset where if we're all of a sudden in our own platform and we have a call, and it just really felt like, oh, this is, this is our [00:09:00] home. We're hanging out in our home. [00:09:01] And that's what members also mentioned. There's still a few bugs that were working out, but All in all, we love this new community platform on Kajabi, and we're just truly embracing it. And then, as I said, Eddie, our community facilitator will lead his first NetWeaving call really a, a fun call to foster friendships between members that then lead to business opportunities. [00:09:27] I'm super excited to have him on board. It's interesting because Mark, you'll hear him say in. In our podcast episode, you'll hear him say that it's good to hire the youngest member you can find, or the, the youngest person you can find. And so that's exactly what I did with Eddie. He's a millennial probably even. [00:09:48] Younger than millennial. Millennials are now kind of like, oh, they're, you know, they aged as well. So he's, he's 27 and he just brings such a new perspective, such a [00:10:00] different way of being in community, which yeah, which we all love. So it's been great. So I created a, a special may coupon code for you if you'd like to join us now and save 15% on your monthly membership rate for as long as you stay. [00:10:16] So if you feel like now's the time, you can use the coupon code may gift. So, m. A Y G I F T on the checkout page by going to humane.marketing/circle. And this code is valid until May 31st, 2023. So with that, let's go back to our conversation with Mark. About communities. But first, let me tell you a bit about Mark. [00:10:46] So Mark Schaefer is a globally recognized keynote speaker, futurist, business consultant, and author. His clients range from successful startups to global brands such as Adidas, Johnson and Johnson, [00:11:00] Dell, Pfizer, the US Air Force, and the UK government. Mark is the bestselling author of 10 pathfinding books, including the first book ever written on influence marketing. [00:11:11] Mark's books are used as textbooks at more than 50 universities have been translated into 15 languages and can be found in more than 250 libraries worldwide. In today's episode we talked about why community is more important now than ever before. The difference between a community and an audience. [00:11:34] The role of the ego for community builders, the struggles of building a community, how hard it is really to get people together and host the space. And finally we also talk about AI and the role of AI in human communities and how they can work together, cuz that's actually the third part of Mark's new book, belonging to the Brand.[00:12:00] [00:12:00] Let's dive in with Mark. [00:12:34] Court. Good to see you, mark. I, I just said, let's just hit record because we're already sharing all, all this, this good stuff. So we are, we are excited to have you back on the show here. Really looking forward to talking to you about community. Your latest book has a lot of bookmarks already. [00:12:57] Definitely excited. Belonging to the [00:13:00] brand by community is the last great marketing strategy. So let's dive right into it. Most people on, on my show already know who you are. So I'm not gonna go into tell me who Mark Schaffer is and all of that stuff. Why is community so essential and why now? [00:13:18] Mark: I think that's, that's the question is, is, is why now? [00:13:22] Because community has, has always been essential. There's a great quote in the book. From a, there's a great marketer. He was with Coca-Cola, he was with Airbnb, Jonathan Milton Hall, and Jonathan said, look, when our ancestors were gathering around the fire, it, it wa it, it was to create this sense of belonging. [00:13:44] We've always longed to belong a lot of the social structures in our world today. You know, have, have just collapsed, especially here in America. A lot of the ways we used to gather and, and find that community are gone. A lot of that [00:14:00] was made a lot worse during the pandemic. Now I wanna go back a step and assure people this isn't like a touchy-feely, fluffy book about, you know, You know why we should all be in a community. [00:14:14] This is a business book with, I think, a very strong business case of why businesses should view community as part of their marketing strategy. Community isn't new from the first days of the internet. Businesses tried to create communities. Most of them failed because they were set out to like sell more stuff. [00:14:39] People don't really want to gather to buy more stuff, so they didn't really work. Most of the communities today, about 70% of the communities that actually work today for businesses are focused on transactions, customer self-service, which is fine, but the point of my book is that. [00:15:00] The, the purpose of branding is to create this emotional connection with our customers. [00:15:05] A feeling, a meaning that keeps them connected to us. And there's no more powerful way to do that than community. And I show a lot of data. I have a lot of case studies in the book that kind of prove this while we're focused on. You know, customer self-service, which is what most communities look at, look at today. [00:15:28] We're missing bigger opportunities like collaborate, collaboration, co-creation, customer advocacy, sharing information quickly. These are all massive benefits that are going away in other marketing channels. So number one. This is a business book about marketing that works. But I also point out this is marketing that heals, which is a unique aspect of this idea. [00:15:57] Mm-hmm. Because as we talked about, we've got [00:16:00] this mental health crisis going. Everywhere in the world. I don't know what it's like for you in Switzerland, but here it's in the news every day, especially with our young people today. And so we're longing to belong. We need to belong. And if businesses would look at really effective communities from the brand marketing lens, it not only works, but it can actually have a very positive impact on our customers and even the world. [00:16:31] Yeah. [00:16:32] Sarah: And it's so interesting because in our pre-recording talk, we, we discussed, You know, I, I mentioned that I was gonna actually go all in and create a live event, and, and I mentioned that I have a place in Sicily, and you were like, oh, I like Sicily. And it reminded me of one of the stories in your book, and I think it's in the beginning of the book, where you talk about this store, this shop that I think it was actually led by a Sicilian, or [00:17:00] originally Sicilians, right? [00:17:02] Yeah. Mm-hmm. That, and they still have this. Shop. Yeah. So tell us the story about, because it it, and I tell you what I told my husband and, and really that's still the feeling that we get in Sicily. Like it really is still like that. Yeah. So tell us that story. Well, we don't [00:17:19] Mark: have that. It's, we don't have that feeling in a, in America or most places, so, yeah. [00:17:23] So. You know, when when I was a little boy, it was always a special occasion when my grandfather brought something back from, he, he would call it the Italian store. And so I, I got to go back. This store has still been there since 1903. Three brothers. Came to Pittsburgh, Pennsylvania, and they started making pasta, handmade pasta, and now they, it's still in the same family. [00:17:53] Mm-hmm. And the family members make a point to be there in the store, you know, interacting with [00:18:00] customers. Mm-hmm. If you, if there's any, they, they also do like a lot of Shipping and stuff of their specialty products. And if there's ever a problem, I mean, one of, one of those family members is paying attention to it. [00:18:12] You know themselves, well, I, I, I was away from this store for like 40 years, came back, visited Pittsburgh and I, I went to this, this area. Which used to be like a, a, just like a warehouse area, you know, really kind of busy and, you know, dirty Now it's a, it's a big tourist area. Mm-hmm. And the store is still there. [00:18:34] Same old wooden floors. This, all the signs are handwritten all over the stores and, And you know, I walk in and they've got this huge class case with 400 different kinds of cheese, just magnificent and smoked sausages and all these things that they're bringing in from Italy and, and you know, most, mostly Italy, but some other parts of the world. [00:18:58] And I go there and [00:19:00] the people at the counter. Know the customers and they're asking about their, their family and their husbands. And, and one lady was there and her husband had had a health problem and the lady said, well, we just got his favorite kind of cheese. Let me wrap that up. Take it home to him, you know, that maybe this will make him feel better. [00:19:20] And then the lady looked over to the corner and there's some, some of her friends sitting there, she went over to talk to them. And I just felt so sad. Because I've never experienced this. Hmm. And I'm just one generational away, right from this is how all business was done. And I just longed to, to, to walk in a place where people would know me and connect with me and to me. [00:19:49] Shopping is just anxiety. I, I, I don't even, I don't want to go anyplace. Right. You know, it's just a process for me of being overwhelmed and disappointed. So I'm, you know, that's [00:19:59] Sarah: [00:20:00] the introvert in us, right? We're [00:20:01] Mark: like, no, thanks. Yeah. You and I, you and I had a special show on that a few years ago. Yeah. Right. [00:20:06] Yeah. Yeah. After I shop, I just wanna go home and crawl under a blanket. Oh yeah. So so, so it, it's this idea of. We've always had this inside of us. This it's, it's in our D n A, it's this tribal sort of thing is on a deep psychological and sociological level. We have got to belong. And Sarah, this was one of the elements in my life that. [00:20:35] Provoked me that drove me to write this book. A few years ago, there was a headline in the New York Times that said The Loneliest Generation. Mm-hmm. And was referring to Gen Z. And it just, it just broke my heart how our children and these teenagers, they're just suffering. Suffering. They're so isolated and lonely and depressed. [00:20:59] And[00:21:00] as I said, look You know, this is a business book, but it's also a way I think we can at least. Be aware of these issues in our world and think about how this can have a positive impact on, on, you know, everybody today, not just young people. Young people. They're finding their own communities. I talk about this at the end of the book. [00:21:22] You know, they're, they're, they're moving into their own communities and to the extent that. Companies, and not just companies. Why I say companies. It could be a nonprofit, it could be a university, you know, it could be, you know, whatever. A, a un an insurance company, a symphony, whatever, a nonprofit the, I think the com, the, the organizations that are the most human, which I know is something close to your heart. [00:21:48] The companies and the organizations that are the most belonging. How, how would it look like in your. Company in your culture, in your marketing, if you thought we're gonna be [00:22:00] the most belonging company, it, it, it, it sort of, you know, presents an interesting idea of how you might approach marketing in a, in a different way. [00:22:11] Yeah, [00:22:11] Sarah: absolutely. So, and, and that story about this Italian shab, it's not just a beautiful story, but it's a, an excellent business case. Yeah. Cause. You know, how hard is it for a small shop like that to survive and them still existing after 40 years? Well, It has to have to do [00:22:30] Mark: something. Community. It's, it's been well, they've been there since 1903. [00:22:36] Oh, yeah. Yeah. Not just, I was Generat four. Yeah. It had been 40 years since I had been there. Right. Yeah. But it's it's the same store. Yeah. They, they, yeah. It's, it's bigger now, but yeah. It's the same, it's the same store. [00:22:50] Sarah: Yeah. No, absolutely. I, I have a feeling like reading the book and I so resonate with this. [00:22:58] Because just like [00:23:00] anything in marketing marketer, marketers have a tendency to grab the latest Conta concept. So let's just say, okay, mark Schaffer, yay. He writes about communities, right? Yeah. And six months later, that's the latest marketing thing, right? It's like, just like we did with authenticity, just like we did with vulnerability, marketers are really good at jumping on these words and then abusing the crap out of them. [00:23:30] Yeah. And so what I really liked about your book, and you mentioned it several times, is this concept of letting go of control that. You cannot control a community growth. You cannot Yeah. You know, somehow market or Yeah. Kind of manipulate a community. Yeah. Yeah. So, yeah, talk to us about that. [00:23:56] Mark: Well, that's probably something you've learned [00:24:00] firsthand in your community, but, you know, give you a story that so when I started my community, I have a community On Discord, which I didn't really wanna be on Discord, but my community said, we wanna be on Discord. [00:24:12] So I'm giving up control. So here we are in Discord, thought, well, this is a community. This is a community that, you know, I kind of brought these people together and they're interested in the future of marketing. So they're probably interested in things I'm talking about, like personal branding and being a professional speaker and writing books. [00:24:34] So I created. My own little chat rooms thinking, oh, this is where we're gonna have interesting dialogue about these subjects. Now those rooms are the emptiest rooms on the whole site because they, they didn't wanna go there. They took it in completely different direction. They said, look, we wanna talk about the metaverse, we wanna talk about web three. [00:24:58] We wanna talk about chat, [00:25:00] G P T and artificial intelligence, and. They were right. We need to be talking about those things, right? They've taken me a whole new direction. It's, but that community has become my university. I'm learning from them. Almost every blog, post, podcast or speech I give the, a lot of the information and stories are coming out of that community, right? [00:25:24] So they're keeping me relevant because they're spread out all over the world. You know, teaching me what they're seeing is, is, is going on out there. [00:25:33] Sarah: Yeah. Yeah. So, so that, that letting go of the control and, and almost like letting the community taking over that is Yeah. That is so big and it's, it's so, I think against what a lot of us business owners or marketers have learned where we, and I, and I also. [00:25:54] Remember you or mentioning that a community is definitely not an audience, [00:26:00] right? That distinction is so essential and yet, We see probably 90% of the people using the words interchangeably. They call a community, they, they say they have a community where they actually just have a free Facebook group where they sell their [00:26:16] Mark: programs. [00:26:17] Yeah. And I think the distinction is important because that's where the real power is. Right? You know, when people have an audience, And they say, this is my community. I say, well, the do do the people in the AU in your audience, do they know each other? Do they connect to each other? And the answer is no, cuz they're an audience. [00:26:37] Now I'm not. I mean, an audience is really important. I mean, I have an audience, right? And those are the people who buy things from me. So, I mean, audience is great, but. When people know each other and they build relationships, connections, and they collaborate and they do things together in new ways, that goodwill and [00:27:00] that emotion transfers to the brand. [00:27:04] This is one of the profound lessons I think in the book. I mean, I did a deep dig, deep dive on a lot of the psychology of community, the sociology of community, and almost suggests that, and this is hence at your point, that leadership in a community is like upside down compared to traditional marketing. [00:27:27] Yeah. You know leadership. And so instead of building the connection between the brand, And our audience. It's about building the connection between the audience members to create this community, because if you do that, it creates this layer of emotional switching costs. Mm-hmm. Like, these are my friends, this is my community. [00:27:49] I can never leave this brand cuz I never wanna leave this community. Right. So it, it, it, there's a lot of. Non-intuitive things about [00:28:00] community success That, that I'm, I'm learning firsthand. Yeah. [00:28:03] Sarah: And, and that's where I think you brought in the live event. And that's when I'm like, I. I'm a hundred percent convinced because I've been, you know, I had my community probably two, three years now, and I, what I've been learning is that there's a lot of unlearning first of all for the leader of the community, but then also for members of the community because I feel like as marketers we have kind of brainwashed. [00:28:34] Clients and customers into these membership site type things where people just come to consume content rather than to actually show up and Yeah. You know, express themselves and say, this is what works for me, what works for you, and collaborating, and so I've been kind of like, Yeah. Empower, giving power back to the people and saying, no, I [00:29:00] want you to show [00:29:01] Mark: up. [00:29:01] Yeah, that's a, that's, that's a really, really good point. You know, I, I had this conversation with a friend of mine last week. He has, has a community, but it's really an audience. Because it's, it's the, you know, he's, he's like creating content and it's premium content that you only get if you're in this community. [00:29:24] Right. And it, it, there's not really a lot of focus. I mean, that's a [00:29:28] Sarah: membership site. Yeah, it is. I think that type, yeah, that those three words, they're kind of like Yeah. Creating, yeah. [00:29:35] Mark: It's a membership site. Mm-hmm. You know, in my community. It is, it's free, it's open it, you know, it's, it's, it's like, you know, everybody is welcome to, to come in and give it a try. [00:29:47] You know, I, I do have like a, like a v i p section where it's like a small amount of money every year. And then, you know, we get, we have meetings with like legendary, legendary marketing people [00:30:00] and And that's a lot of fun. But I mean, at least 90% of the community is just there. It's free and we're just helping each other and it's very generous and very kind. [00:30:10] And you know, I made so many new friends and no many new connections. And of course, as I said, it's just become my number one place to, to learn about what's, what's new. I mean, I was really early. In the in the AI generated content around art, like mid journey and I mean, it was like people in my community said, have you seen this? [00:30:35] Get a membership, try this thing. And it was just like, oh my gosh. I mean this, like my, my jaw just dropped on the table. It was so unbelievable. And that, you know, I was early on chat G p t again because my community's like pulling me into these things, right? And, and, and I think that's a big part of being relevant today, not necessarily being an expert. [00:30:58] In everything, [00:31:00] but knowing enough to at least ask the right questions about everything. Just, you know, dabbling in the metaverse and web three and all these new things, and that the community's helping me remain relevant. What, what a gift is that? Now think about what that means to a big brand. Yeah. Is, is, is, you know Sarah, I saw this amazing quote. [00:31:21] Oh, I, I, I got hung on this. It was probably four years ago now. There's a quote by the C m O of Pepsi and he said the days of the big brand are over the big brand campaign. Campfires. Bonfires are over. And today it's about. Being relevant in cultural moments. And I thought that is fascinating, but what does that really mean? [00:31:54] How does that show up? And if you watch what some of these brands are doing now, they like, if there's like a [00:32:00] big award show like the Grammys or the Emmys or the Oscars and or, or there's like big festivals. One of the things Pepsi did for example, was there was some big like cultural festival. In, in New York and they created a soft drink, especially for this festival. [00:32:22] It tasted like zindel or something, right? I mean, I can't imagine how bizarre that would be, but it was a in a pink can. But you know, if, if you play this out, how can you be? What would be the platform to be relevant in these cultural moments? What would be more powerful than a community that's taking you into these moments? [00:32:45] Mm-hmm. Exposing you to these moments. Yeah. And, and I, I, so I think big company, small company solopreneur it, it, it, it's something that must be considered really for any kind of business right now. [00:33:00] Yeah, [00:33:00] Sarah: I absolutely agree. And, and, and I think one y you did say, okay, this is a business book, but business is so human today to come back to my favorite topic and, and yeah. [00:33:12] And so those are those humanizing moments, right? It's like, we're not, and that's why the. Let me build a community so that I can sell more stuff. Doesn't work, because that's not why humans gather. They don't, right. They don't come into a community to buy more. And so I think brands need to be super careful with that, you know, thing they, they can go completely wrong if they start selling into the community. [00:33:41] Mark: Yeah. That, that's the number one. Right. Reason why communities. Fail Yeah. Is because they say, okay, well, we'll start a community, but you know, this is gonna help us meet our, our quarterly sales numbers. And, you know, a company has to do that. I've, I've been in that world for a long time, but that's, that's gonna [00:34:00] drive your community away. [00:34:01] And it, you know, I, I think one of the gifts of this book, I hope people see this as a gift, is in chapter 10, I look at measurement. In an entirely new way. I mean, community and measurement. This has been just a, a thorn in the side of communities forever and. I give a case study in the book about these big sports drink brands, Gatorade versus Powerade, and I show the power of brand marketing where you sponsor events and you're, you know, you get connected to cultural moments and you know, maybe you sponsor the World Cup. [00:34:44] Well, okay, so if you sponsor the World Cup and your brand is everywhere. Does that sell more products? Yes. Can we measure that? No, [00:35:00] probably not. So I make this distinction between brand marketing and direct marketing. And what I'm showing is that almost every community is trying to manage it and measure it like direct marketing. [00:35:16] But if you do that, you, you miss the whole thing about trust. And loyalty and emotion and love and co-creation, collaboration and advocacy, you're missing the main event. Mm-hmm. And so you, if, if, if the community reports to the marketing department, which understands what brand marketing is, we kind of take that pressure off and, and we look at other measures. [00:35:43] That may not necessarily be directly tied to the bottom line, but we know it's a leading indicator of, of the bottom line. One of the biggest communities in the whole world is Sephora. Now Sephora is a cosmetics company. Do you have [00:36:00] Sephora over there? And We do. Yeah. They're, they're, they're based in Europe, I think. [00:36:03] Yeah. And they're French, right? I think maybe French. Yeah. They've got brick and mortar stores. In, in many, many countries, every major city in America has just a forest store, but 80% of their sales come from their online community. And their number one measure in their community is engagement because they see engagement as the leading indicator to to sales. [00:36:34] Mm-hmm. So it's, again, this goes back to what we were talking about earlier. It's like, This turns the traditional marketing mindset kind of upside down. But this, I think this is where the world needs to go. I think 20 years from now, maybe 30 years from now, we're, we're gonna, the, the young people leading businesses today are already moving this direction. [00:36:59] They're [00:37:00] already moving to community. 85% of startups today are leading with community as they're. Main marketing idea. 30 years from now, the world's gonna look back at the period we're in now. And we're gonna say, remember those days we used to spam people. We used to interrupt people, intercept people. We used to bother them. [00:37:22] We used to fill their mailboxes with all this direct mail that wasn't even relevant to them anymore. What were we thinking? Okay. I'm so happy we read Mark's book 30 years ago. [00:37:36] Sarah: No, I, I have to say, like, I, I really feel like you pivoted or you kind of. Created this new path with Marketing Rebellion already. [00:37:46] Yes, exactly. Right. And now this is like, you know, for whoever is ready for the next. Paradigm, basically. I'm, I'm glad you picked up. I'm so glad to have you kind of, you know, forged this [00:38:00] path for people like myself, because that is the, I wanna cry, like, this is the biggest pushback I always got is like, you can't measure it. [00:38:08] You can't measure humane marketing. Yeah. And I felt like saying, so what? You know? Yeah. Right. This is the only way we gotta go. Yeah. And, and so now to say, well then if you don't listen to me, listen to Mark [00:38:21] Mark: Schaffer. Right? Yeah. I mean, it is, it is. And look, I'm like, I'm a measurement junkie. You know, I've, a lot of people don't know this about me, but I actually have the, the equivalent of a master's degree in statistics. [00:38:33] So, I mean, I'm all about the numbers. But you know, there was a very powerful quote from Marketing Rebellion that I actually repeated in, in the new book, and it's this idea. That you can either keep, keep pace with the, with the pulse of our culture, or you can measure, you probably can't do both. I mean, I, I, I, I think Sarah, there, there's [00:39:00] no business leader. [00:39:01] Anywhere right now that can't be feeling a little overwhelmed by the by the amount and velocity of change. Mm-hmm. And so, you know, you, you've got to, to, you've gotta make that leap at some point to say, We've gotta go to market a different way. We can't keep holding. It's, it's a sickness. It literally is a sickness that we're holding on to this scaffolding of the old ways, you know, our, our relationships with ad agencies and producing, you know, glamorous television commercials. [00:39:35] Cause you know, cuz we can win an award for this and, and, and, and it, it's hard. To change our, our, our, the culture of our company to start embracing these new things. I think every company today should be taking at least 10% of their marketing budget and experimenting maybe on things you can't measure. [00:39:58] You have no, have no hope of [00:40:00] measuring to move more toward this human-centered. View of, of marketing. Because just because you can't measure it doesn't mean you shouldn't do it. I mean, there's a lot of things we can't measure. We can't measure, you know, wind, we can't, me, well, we can measure, we can't measure love, right? [00:40:19] We can't measure love. We can't measure. How good we feel on a, on a sunny day. But that doesn't mean we shouldn't go to the beach, doesn't mean we shouldn't fall in love. We need to take advantage of those things. And there are many things in marketing today, you know, we are in the early days, in the early stages, and especially young people today have entirely different expectations and of, of what they want from businesses and what they want from marketing. [00:40:47] And we've gotta start moving that way now. Gen Z. They're not babies. We just had the first member of Gen Z become elected to the United States Congress. Mm-hmm. [00:41:00] They're consumers, right? In the next five years, they're gonna be our leaders, right? And our procurement managers. So, and, and, you know, great entrepreneurs. [00:41:10] So, I mean, we need, we need to wake up. We really do. Yeah. We need to get rid of this, these sick, these sick, antiquated practices and, and wake up to, to, to deliver. You know, we're gonna stop doing things that people hate. Just stop it and then double down. How do you feel? [00:41:29] Sarah: Yeah. How, how do you feel about, so these, you know, the marketers that are out there now in, in, let's say in bigger companies, but even entrepreneurs, like, besides you, you reading your book, how are they, how are we gonna get them up to speed with these skills? [00:41:48] Because unfortunately, Unless they have the luck to have you at their, at a lecture in their university, they're still being taught marketing from the sixties. Yeah. [00:42:00] It's, it's such a big mismatch. And, and I see that in, in the online marketing sphere as well. We're still being marketed to like 20 years ago with all the shaming and manipulating and [00:42:12] Mark: on the lot. [00:42:13] Yeah. Well, you know, it's interesting, Sarah, that a lot of the problem right now is actually even in the universities. I mean, the universities many universities are so far behind. Mm-hmm. You know, it, it, I, I think I. The slowest moving. Most bureaucratic organizations I've ever worked with are, are universities and these are the institutions sad that we're, that we're counting on to, to keep our, our students relevant. [00:42:42] And there's many young people coming outta universities that are, you know, connecting to me saying, I'm totally unprepared for the world. All this stuff I learned, nobody's even doing this stuff anymore. Yeah, so there's a lot of problems. There's a lot of issues. But here's the thing that gives me a lot of hope. [00:42:59] I. [00:43:00] First of all, there is change happening. Absolutely. Sarah. There have been people that have taken my Marketing rebellion book and said, this is the new framework. This is the way we're gonna go forward, not just small companies. There's a Fortune 100 company that, that contacted me and said, this is the way we need to go forward. [00:43:20] You know, how can you help us do this? So that's number one. Number two. I think the best leaders today, they wanna stay relevant. You know, to, if you are managing a brand, here is your mission. A brand is a never ending journey of relentless. Relevance, relevance, relevance, relevance, relevance to now, to this moment, to this year, to this culture. [00:43:49] That's it. That's your job. Yeah. And, and to be relevant, you, you, you, you, you've gotta move away from some of these things that people just see are [00:44:00] not relevant anymore. They don't even work anymore, right? So we've got to start reaching out. We've got to start experimenting. And I think what gives me hope is that, look, any, any. [00:44:12] Great professional today. They know this. They wanna be relevant, they wanna be relevant in their careers, they want their companies to be relevant and, and so I think my message is, is is gonna connect because it has to connect. [00:44:26] Sarah: Hmm. Yeah. I do feel also always come back to Covid, but I do feel like it has helped with human evolution and of consciousness and people like, you know, never. [00:44:41] Like before they, they're like, we're done with this spammy marketing stuff. Like the, the kind of, I call it the bullshit The word is escaping me, but, but like the trigger, you know, is likes meter. We know, we can tell that this is all fakes and that that's so, [00:45:00] so I do feel, yeah, there's this gap between consciousness that has risen and some of the, the marketing stuff that is just so outdated. [00:45:09] But yeah, like you, I totally believe in humanity and, and I be believe that people. Feel it, like you could just feel it that there's this craving for, for belonging and, and so [00:45:21] Mark: I'm just Yeah. Oh, that, I mean, you talk about measurement that is documented. I mean, it, it, it's, it's just coming at us in every, every day, in every way. [00:45:32] It's, it's all over the news here in America. And I mean, just like two weeks ago I saw this statistic that was just incredible that. Of the young people aged 18 to 24, 50 1% of them had sought medical treatment for a mental health issue. Hmm. The average for every other generation, including, you know, my generation is 24%. [00:45:59] [00:46:00] Wow. Yeah. For young people today, it's 51% and the average for every other generation is 24%. There's something really wrong here going on. Mm-hmm. And you know, look, my book is not Pollyannish saying, Hey, start a community and change the world. I'm saying, look, There's a, there's a real marketing urgency to consider new ideas like this. [00:46:26] And oh, by the way, it's, it's gonna do some, it's gonna do some good for the people in your community. [00:46:33] Sarah: Yeah. I, I really feel this more so than in other, in, in the other books that, that you come from this place of. Let go of the ego and tap into the love. That's there's some warmth, you know, even though it's a business book, I feel like there's some warmth reading this. [00:46:51] And then, yeah. And that's also the, the thing that we need. Now it's like, you know, how can you have a community that is Cold and [00:47:00] based on Eagle. Well that's not gonna work. So there definitely has to be yeah, the warmths as well. I wanna tap into also kind of the bridging it to the technology piece to, to wrap up, because it could almost be like a paradox, you know, it's like, wait, wait a minute, okay. [00:47:18] We have this problem with technology, young people, too much technology, and yet, You are talking about technology and AI and in web three in the last part of the book, so draws this picture, how do they fit together? [00:47:35] Mark: Well, first of all, thank you for reading all the way to the end of the book. [00:47:40] Sarah: That was a test, you [00:47:42] Mark: know? [00:47:42] And you know, I'll tell you some of the, some of the most interesting. Things I have in the book are at the end and, and I thought, gosh, maybe I should put this up more towards the beginning so people can make sure I make sure they see that well. So there are [00:48:00] two big issues I, I talk about at the end of the book, technological changes and sociological changes. [00:48:06] They kind of go together that. Are suggesting there are gonna be very new kinds of communities in the future, and businesses need to be waking up. Whether you have a community or you just want to tap into a community, a certain demographic of consumers, you've gotta be aware of what's going on. Number one, on the technology side. [00:48:31] We hear these mysterious words like Web three and NFTs and Metaverse, and the irony is there isn't really a good definition for any of those things. Maybe NFTs come, come closest, but you know, people have really wild, wide, varying ideas of what the Metaverse is gonna be or what Web three is going to be. [00:48:52] But when you cut through all the jargon, What you really end up with is new ways for [00:49:00] people to belong and especially young people today, are just surging into these areas. So we've gotta be aware of what's happening, what's going on there, how these communities are being created, and consider if that's one of the ways we need to be relevant. [00:49:18] On the sociological side, young people today, they want to be. Invisible. They don't wanna be found, they don't wanna be discovered. They don't wanna be criticized and bullied and and marketed to. So today, much of our marketing is dependent on social listening platforms that tap into Twitter and LinkedIn and Facebook. [00:49:45] Well, guess what? Young people today, they're not there. Mm-hmm. They're not there at all. It's amazing to me. Sometimes I do guest lectures at, you know, universities. Even like people in graduate school today, they're not [00:50:00] on LinkedIn. You know, it's, it's, it's crazy. So where are they? They're on Discord, they're on maybe they're on TikTok. [00:50:10] They're on you know, communities in the Metaverse, they're on Fortnite, they're on Twitch. Guess what? Social listening platforms aren't there. The, you know, millions and millions of people are having brand conversations in places we can't see, right? So, Just like you mentioned, marketing Rebellion was a bit of a wake up call. [00:50:34] I think this book, you know, part of it is a solution and part of it is a. You know, knock on the head as well to say the world is changing in rapid and unexpected ways, and we don't have all the answers right now, but be aware of what is going on. And, and like I said, gen Z, they're not babies. They're consumers, right? [00:50:56] With growing, growing, you know, [00:51:00] economic power. So this, this is not something to put off and we really need to think about this now. Yeah. [00:51:07] Sarah: Yeah. And, and, and I do also see this theme of letting go of control, right? The, the Gen Z doesn't want control, and so they want this connections of trust with the, with the not Bitcoin. [00:51:21] The other one. The, the NFTs blockchain. Yeah, the blockchain, you know, kind of like, okay, I can trust this connection because it's decentralized and, and so all of these topics that for us right now, I. They've most markers I would assume kind of sounds like Chinese. And so they have to, really, what you're saying is basically almost, you have to have one person per department stay on top of the new stuff, right? [00:51:51] It's like, yeah, yeah. [00:51:52] Mark: Go. Yeah. I, I, I, I think, you know, if you've got that kind of luxury, I mean, Sarah Wilson is someone I feature in my book. [00:52:00] She is former Facebook, former Instagram writes for Harvard Business Review, sort of looking at Gen Z culture and Zen Gen Z marketing strategies and, and she says rather boldly in the book, she said, I think it's time I. [00:52:16] Just to find the youngest person in your marketing department and say, pay attention to this because I don't understand it. [00:52:23] Sarah: Yeah. I saw that quote and I was like, lucky me. I have two sons, 16 and 19. They tell [00:52:29] Mark: me all the insights. Well, yeah. I, I, I, I mentor my, my kids are grown, but I mentor young kids. Yeah. [00:52:36] And I mean, I'm always asking them, what are you doing? What are you seeing? Exactly. Let me, Let me watch you play Roblox. Why did you do that? Yeah. Yeah. Why did you buy that? [00:52:47] Sarah: Yeah. And all the ad blockers, just like you said, right? It's like everywhere. Yeah. [00:52:51] Mark: I wanna, I, I gotta watch my, my kids I mentor play Fortnite cuz I die every time I can't. [00:52:57] It's like, what's the use? I die [00:53:00] immediately, which makes them laugh, but, you know, so I've gotta watch them. I gotta watch them do it. Yeah. [00:53:06] Sarah: Yeah. Wonderful. Well, I really appreciated this time with you, mark. I, I'm totally with you. Community is, is the way to go and I think we have a lot to learn from the communities, especially the marketers who think, you know, you just throw up a website and a pay button and then there you go. [00:53:26] You have your community. I think it's time to step back and come. Yeah. Step back from the ego and come with this humble learner approach to say, okay, what can I learn from this community? Yeah. That's the way I look at it. And it sounds like you do too. [00:53:42] Mark: Absolutely. Yeah. Well, thank you so much, Sarah. It's always delight. [00:53:46] Yeah, likewise talking to you. It's nice to find such a, I, I think we're of one mind and one heart when it comes to marketing, so it's for sure good to find. It's good to find an ally out there. [00:53:58] Sarah: Thank you. Thank you. Do you [00:54:00] mention the names of your books again and your website so people can [00:54:03] Mark: find Yeah. [00:54:03] The books we talked about today are marketing Rebellion. We didn't mention known, but you know, we, the book on personal branding I think is extremely relevant today. I think personal branding, when you get down to it can be. It's, it's everything in, in many ways when it comes to our careers and marketing. [00:54:23] And then my new book is called Belonging to the Brand. My Community is the Last Great Marketing Strategy and you can find my blog, my podcast, my books on my social media connections@businessesgrow.com. [00:54:39] Sarah: Wonderful. I always have one last question. Mark, what are you grateful for today or [00:54:43] Mark: this week? Right now. [00:54:46] Well, I'm grateful for so much. I'm grateful for, for my, for my health right now. I've, I've gone through a, a, a week of of of illness here and I'm I'm grateful for we talked a lot about community, but I'm also really grateful [00:55:00] for the, your audience, my audience, the out there that, that supports me in so many ways. [00:55:05] That's, that's just incredibly humbling just to be interested in my work and support my work. So I'm grateful for, for you and your listeners today. Thank you, [00:55:15] Sarah: mark. Always a pleasure to hang out. [00:55:18] Mark: Yeah. Thank you, Sarah. [00:55:27] Sarah: Whether you are a community member or are thinking about creating your own community, I hope you found this episode with Mark. Really, really helpful. I know I did find out more about Mark and his work@businessesgrow.com and check out my two favorite books from him, marketing Rebellion. And belonging to the brand. [00:55:49] You can find them on his website or directly at Amazon. And if you're looking for a community of like-minded humane marketers, then why not join us in the Humane Marketing Circle? [00:56:00] You can find out more at Humane. Dot Marketing slash circle. You find the show notes of this episode@humane.marketing slash H 1 64, and on this beautiful page, you'll also find a series of free offers, such as my Saturday newsletter, the Humane Business. [00:56:19] Manifesto and the free, gentle confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers, so go be the change you want to see in the world. [00:56:43] Speak soon.[00:57:00]

    Stop Wearing My Clothes
    Episode 66 | Vanderpump Rules Recap | Tayshia Adams Ring Shopping | Khloe Kardashian Claps Back

    Stop Wearing My Clothes

    Play Episode Listen Later May 19, 2023 76:47


    One Podcast. Two Sisters. Kayla & Amy catch you up reality tv headlines and recap the newest Vanderpump Rules episode. We are joined by Sam aka mentallgrowing247 from the I Hate the Internet podcast to discuss all things Vanderpump Rules. Reacting to the reports that Tom Sandoval and Raquel Leviss have broken up, and our hot takes on the Vanderpump Rules finale and why Ariana Madix is MOTHER. We also dish on on a Love is Blind married couple FINALLY moving in together, sightings of Tayshia Adams and Luke Gulbranson ring shopping and Clayton Echard breaking the internet again with one of his ex's. Follow our special guest: https://www.instagram.com/mentallygrowing247/ Leave a voice message to possibly be featured on the podcast! We want to hear from YOU! Just click on the link: https://www.speakpipe.com/msg/s/30658... #vanderpumprules #thebachelor #tomschwartz #tomsandoval #chrishellestause #tayshiaadams #pumprules #realitytv #loveisblind #bravotv #bachelornation #realitytvnews #stopwearingmyclothespod Email us at stopwearingmyclothespodcast@gmail.com or leave us a voice message to tell us your reality TV hot takes! Follow us on social for EXTRA content: YouTube Instagram TikTok Twitter

    Lessons in Life & Love with Coach Riana Milne
    119. Love Secrets for Singles; Lessons in Life & Love Podcast w/Coach Riana Milne

    Lessons in Life & Love with Coach Riana Milne

    Play Episode Listen Later May 19, 2023 21:51


    Show 119. AUDIO. Love Secrets for Singles; Lessons in Life & Love Video Podcast w/Coach Riana Milne; a rebroadcast from "The Secrets of Love Summit" with Host Natalia Murura. Be sure to get these tips for Dating Success! Tips on the Emotionally Healthy Relationship and how to Attract a Great Partner! VIDEO Interview: https://youtu.be/LQ7OtqdJwH0 Learn more about the "Success in Dating" Course by getting our FREE eBook: https://bit.ly/EbookonLove Now that I'm a Host & Special Featured Guest on Singles Trips & Cruises; and a Fla. Licensed Travel Agent with my company; Romance International Travel; my Coaching goes on the road Part-time! TRIP ONE is READY for Sophisticated Singles & Cool Couples! Some Highlights Below - CANCUN CELEBRATION: Celebrate my Birthday & Cancun Independence Day for 5 DAYS, at the ADULTS ONLY, ALL-Inclusive (Meals and Alcohol) at the Gorgeous Ocean and Beachfront Luxury Hotel - RIU Palace Americanas. SEPT 14-19/2023. Party during the day at the 3 pools and on the beach, kayaking, volleyball, pool bar and activities, 7 gourmet restaurants, daily Resort shows, many buffets, and beautiful Solo or Double Jr. suites.  Get the Night Club Golden Pass to enjoy 5 Sizzlin Clubs and Dancing - including at the BEST Night Clubs in the world; Coco Bongo and Mandala Beach Club! Day Adventures offered are - 2 miles of Exciting Zip Lining & a Ceynote Swim, Individual Motorboats and Snorkeling Adventure, White Night and waterfront Dining and Fire Show at Cafe Rosa Negro, Shopping in the Mercado & Designer Mall, and much more! I will offer EVERY Guest FREE 1-on-1 Life Coaching for 30 minutes (a $500 value) on the topic of their Choice: *Dating Advice *Relationship Breakthroughs *Personal Growth *Overcoming Childhood or Love Trauma *Toxic Relationship Exits Plus TWO Coaching lectures Included- 1) 10 Tips for a Terrific Singles Vacation (Opening Thurs Cocktail Party & Lecture) 2) How to Attract Emotionally Healthy Love & Avoid Toxic Love (Lecture & Lunch) Check out the FULL details of our Upcoming Trips and Cruises for Sophisticated, Sexy Singles and Romantic, Fun Couples - featuring FUN & Romance at Reasonable Rates at https://RomanceInternationalTravel.com! Hurry SPECIAL PRICING for a LIMITED TIME! Contact me with your questions on the website form ***MUST book with TravelFun.Biz and RIT.com to be part of the group – If book direct with Riu a $500 per person buy-in is applied to join the group. Join my RIT - FB Page here To Sign Up for CANCUN CELEBRATION and for all upcoming trips for Sophisticated Singles & Cool Couples. Please LIKE my FB page to get all the announcements! https://www.facebook.com/RomanceInternationalTravel.com I'm now an Affiliate with Shelby & Joel Frenette and their company; https://TravelFun.biz. Check out their website for the FULL list of travel excursions! Tell them Riana sent you to get a special gift on your trip! __________________________________________________________________________________ FREE Resources to Help You To Create the Life You Desire & to Have the Love You Deserve! 1) Coaching website: https://RianaMilne.com FREE Love Tests, Book Chapter downloads & other resources 2) FREE Two eBooks on What is Emotionally Healthy Love & Toxic Relationship Warning Signs: https://dating.rianamilne.com/free-life-love-reports 3) Success in Dating - Free eBook to Have the Love You Deserve! https://bit.ly/EbookonLove 4) Podcast: https://LessonsinLifeandLove.com See over 350 videos and audios on my YouTube Channel; SUBSCRIBE to get ALL New Releases YouTube: https://www.youtube.com/c/RianaMilne/videos Riana's Books: 1) LIVE Beyond Your Dreams - from Fear & Doubt to Personal Power, Purpose & Success; http://bit.ly/LIVEbook 2) LOVE Beyond Your Dreams - Break Free of Toxic Relationships to Have the Love You Deserve; http://bit.ly/RianasLOVEbook Publication Features: 1) Wealth Insider Magazine: https://bit.ly/WealthInsiderMagTop10Coaches 2) Influencer Daily Magazine: Mar 2023; https://influencerdaily.com/riana-milne-guide-by-respected-influencer/ 3) Business Spotlight Magazine: Jan 2023: https://rianamilne.com/wp-content/uploads/2023/01/JANUARY-2023-SPOTLIGHT-MAGAZINE-Riana

    Conscious Chatter with Kestrel Jenkins
    Rayouf Alhumedhi, creator of the hijab emoji, on examining Gen Z's shopping behavior & highlighting why product designers should rethink existing product before designing new

    Conscious Chatter with Kestrel Jenkins

    Play Episode Listen Later May 16, 2023 42:29


    In episode 295, Kestrel welcomes Rayouf Alhumedhi, the creator of the hijab emoji, to the show. Deeply passionate about bridging the creative space and tech, Rayouf founded the hijab emoji project to push for digital representation for Muslim women around the world. She was named one of Time's Most Influential Teens and Forbes 30 under 30; currently, Rayouf is a senior at Stanford majoring in Product Design. “I think there needs to be more thoughtful exploration of when is it good to make new product and when is it even better to rethink existing product? Like I mentioned in my table furniture building project, I noticed my team and I were getting excited about —what if we do this and we do that and we do that. But at the end of the day, all of that requires extra junk in the world. And yes, it's an enhancement and yes, it's an add-on, but it's not necessary at all. So, I wish more design students or more product design students had that framework instilled in their minds as an educational toolkit.” -Rayouf One point that comes up often in the sustainability and fashion dialogue is the way that our intentions are not aligning with our actions. There's this sort of dissonance between what we say vs what we do. As a report by Zalando from 2021 showed, we often say we believe in shopping more mindfully, but often don't actually follow through when it comes to acting upon those ideas. For example –  While 60% of survey respondents said transparency is important to them, only 20% actively seek out information as part of the purchasing process. Or while 60% of consumers say repair, second-hand and sustainable disposal are important to them, but only 23% repair their clothes and 25% regularly buy second-hand. While data can be skewed or interpreted in one way or another, the important sentiment that I take from this sort of information is that changing behavior is CHALLENGING, and it doesn't happen with the flick of a switch.  This is something that this week's guest and I riff on throughout this episode – questioning the reasons why, trying to understand what's leading to this disconnect, specifically analyzing how Gen Z fits into these behaviors, and ideating on what could potentially help propel more positive behavioral change moving forward.  But again – it's not all on the individual. It's also about corporations and regulation and DESIGN – something that this week's guest is very passionate about. As she says, it's important to design for the extremes, to ensure products are created with more accessibility and equity from the get-go.  Sidebar – this week's guest is pretty legendary – she's also the creator of the hijab emoji – which she developed 6 or so years ago, at the age of 16.  Quotes & links from the conversation: Oddli, brand Rayouf mentions  “If being a part of your sustainable company or your sustainability vision is already an added value, buying something feels less of a burden. And if I know my friend is also buying it, naturally, I'm going to be pulled to it.” (21:46) -Rayouf “Teen behind new hijab emoji: ‘I just wanted an emoji of me'”, article in CNN about Rayouf's work on hijab emoji Panel Discussion With Computer History Museum featuring Rayouf  Dr. Marten's Zine that Rayouf contributed to  Rayouf's Website > Follow Rayouf on Instagram >

    Rise Through Style
    How to ensure your Sucess

    Rise Through Style

    Play Episode Listen Later May 16, 2023 34:26


    Have you ever felt like business and creating success for yourself was hard? Maybe you feel like you a trudging uphill or that nothing seems to be working, and you are frustrated.   I totally get it. I've been there. But there is one thing that will ensure your long-term success and deal with those moments that feel more challenging in your personal styling business. It's what I'm breaking down in today's episode. If you're ready for massive growth and know you are meant for more, join the Expansion Mastermind. This is an intimate container for personal stylists or image consultants who are ready to step into a new level of income and success in their business: https://www.fashiontranslated.com/expansion  - spots are limited.   Come hang with Christie on Instagram here. Want more style and personal development? Join her Rise Through Style community. 

    Brant & Sherri Oddcast
    1781 BrantMO

    Brant & Sherri Oddcast

    Play Episode Listen Later May 16, 2023 16:59


    God Showing Up, Shopping, Russell Crowe, Decision Fatigue, Shock Jock, No Fear/AI, Zoom Meeting, Seek His face, Work Interruptions, BONUS CONTENT: Performance Worship; Quotes: “Sometimes we worry about things that never happen.” “I am of the latter ilk.” “You're telling the audience what their line is?” “I think you should trust God.”

    Verve- The Style Podcast
    Ep. 104: Anna Grace in Paris...and Aix en Provence! Total shopping and French trend recap, plus Martha Stewart in Sports Illustrated and the Victoria's Secret fashion show returns!

    Verve- The Style Podcast

    Play Episode Listen Later May 16, 2023 77:49


    Oh lala! Anna Grace took a fabulous trip to France, and we have the total recap. From digging through vintage markets, browsing department stores, and running the streets, Anna Grace gives us the complete run down of trends, purchases, and more. And of course reviewed her fabulous outfits. That takes up most of our episode this week, but we did carve out some time to talk about some fun modeling news that's been hitting the headlines lately. British Vogue took to their glossy pages and featured models with disabilities for their most recent issue. We chit chat all about how important it is to showcase diversity in fashion, and hear from our very own first hand perspective

    Shorts with Tara and Jill
    Shopping for Your Body Type

    Shorts with Tara and Jill

    Play Episode Listen Later May 16, 2023 17:16


    In this episode, Tara and Jill discuss shopping for your body type. Please send us questions we can answer for you on the podcast!! Tara: @tarawestfashion, tarawestfashion.com Jill: @jrkadvisors, jrkadvisors.com

    Financial Grownup with Bobbi Rebell
    Healthy shopping habits for financial grownups with Meghan Dwyer

    Financial Grownup with Bobbi Rebell

    Play Episode Listen Later May 16, 2023 20:01


    Certified Financial Planner Meghan Dwyer, who hosts the Money Isn't Scary Podcast shares her strategies to manage the urge to splurge while still getting what you need. For more information, visit the show notes at https://www.bobbirebell.com/podcast/meghan-dwyer

    Be Our Guest WDW Podcast
    From Australia to Walt Disney World & Disneyland - Boardwalk, Bay Lake Tower, Solo Fun, Shopping, Dining, More - BOGP 2286

    Be Our Guest WDW Podcast

    Play Episode Listen Later May 15, 2023 58:19


    Today, we head to the other side of the planet to speak with Listener Sandra from Australia about her trip to Walt Disney World (and Disneyland) last summer!  We talk about how she grew up a Disney fan "down under" and some of the logistics of traveling to Walt Disney World from such a distance!  We also hear about her purchase of DVC, 10+ night stay at Walt Disney World, staying at the Boardwalk & Bay Lake Tower, attending Mickey's Not So Scary Halloween Party, spending a day at Typhoon Lagoon, and doing some major shopping!  Also, she hit Disneyland on the way home with a night at Disney's Grand Californian Hotel too!  We hope you enjoy today's podcast!  Please visit our website at www.beourguestpodcast.com.  Thank you so much for your support of our podcast! Become a Patron of the show at www.Patreon.com/BeOurGuestPodcast.  Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast.   Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!

    Life Kit: All Guides
    Make your thrift shopping trips a success

    Life Kit: All Guides

    Play Episode Listen Later May 15, 2023 22:28


    Shopping secondhand is a good way to be more sustainable, explore your personal style, or score a deal. But sifting through a seemingly endless supply of clothes can be intimidating. We have tips from some diehard thrifters that will help make thrifting more fun and successful so you find those hidden gems.

    success shopping trips thrift shopping
    Lessons in Life & Love with Coach Riana Milne
    118. Five Sexy Men from The Ship Tell All! Show 3/3

    Lessons in Life & Love with Coach Riana Milne

    Play Episode Listen Later May 12, 2023 54:38


    Show 118. Sexy Men from the Ship Tell All! Podcast - PART 3 of 3 - The Men are back! Join James, Sherman, Frank Z, Warren, and Frankie - LIVE who are here to share their thoughts on Dating & Relationships. Super Advice for MEN and WOMEN in this tape. Women, Wonder what Men think and make them want to be Exclusive? Wonder no More! These 5 Fiesty Men Tell All! Men - Want to Know HOW to Meet the Woman of Your Dreams? GREAT Advice from the Men and Me, with Answers to these Questions: What is Chemistry and Why is it so Important for a Man? Is it as important for a Woman?  What EXACT qualities do you look for in a woman? Men, How do you meet a woman who you're really attracted to? Did you Fall in Love on the Ship & come back to pursue Someone Special? What would make you want to become Exclusive and Committed? How do you feel about Hook-ups? Is it for you? Would you do SIngles Trips & Cruises again, and why? What Gift does one of our men have for his Special Lady? Miss Show 1 & 2? See BOTH Extremely Funny & Insightful Videos at the Links below and the podcasts at https://LessonsinLifeandLove.com Show 1 Video: https://youtu.be/QHX5AH3YkGE Show 2 Video: https://youtu.be/t1ejp_DHO1M Now that I'm a Host & Special Featured Guest on Singles Trips & Cruises; and a Fla. Licensed Travel Agent with my company; Romance International Travel; a Travel Blog of 16 years; my Coaching goes on the road Part-time - YAY! TRIP ONE is READY for Sophisticated Singles & Cool Couples!  Here are Some Highlights Below - CANCUN CELEBRATION: Celebrate my Birthday & Cancun Independence Day for 5 DAYS, at the ADULTS ONLY, ALL-Inclusive (Meals and Alcohol) at the Gorgeous Ocean and Beachfront Luxury Hotel - RIU Palace Americanas.  SEPT 14-19/2023. Party during the day at the 3 pools and on the beach, kayaking, volleyball, pool bar and activities, 7 gourmet restaurants, daily Resort shows, many buffets, and beautiful Jr. suites.  Get the Night Club Golden Pass to enjoy 5 Sizzlin Night Clubs and Dancing - including at the BEST Night Clubs in the world - including Coco Bongo and Mandala Beach Club! Thrilling Day Adventures Offered! (not for the faint of heart!) - 2 miles of Exciting Zip Lining & a Ceynote Swim, Motorboats for Two & Snorkeling Adventure, White Night and waterfront Dining and Fire Show at Cafe Rosa Negro, Shopping in the Mercado & Designer Mall, and much more! (Other Excursions can be booked).  I will offer EVERY Guest FREE 1-on-1 Life Coaching for 30 minutes (a $500 value) on the topic of their Choice: Dating Advice Relationship Breakthroughs Personal Growth Overcoming Childhood or Love Trauma *Toxic Relationship Exits Weight Loss and Health Plus TWO Coaching lectures Included-  1) 10 Tips for a Terrific Singles Vacation (Opening Thurs Cocktail Party & Lecture) 2) How to Attract Emotionally Healthy Love & Avoid Toxic Love (Lecture & Lunch) All this is priced from ONLY $184 pp./night FOR a LIMITED TIME - based on double occupancy. Solo & jacuzzi rooms are available for an upgrade. The Group Fun Fee is Only $279 pp. total.* Hurry, This Trip is sure to SELL OUT at this Incredible Rate! I promised to deliver "Romance at Reasonable Rates!" so here you go! Will YOU Be the Next one to Experience LOVE on a Singles Trip with our Group?! Come Party with us in Cancun and see what happens!  Check out the FULL details of our Upcoming Trips and Cruises for Sophisticated, Sexy Singles and Romantic, Fun Couples - featuring FUN & Romance at Reasonable Rates at https://RomanceInternationalTravel.com!  Join my RIT - FB Page here To Sign Up for CANCUN CELEBRATION and for all upcoming trips for Sophisticated Singles & Cool Couples. Please LIKE my FB page to get all the announcements! https://www.facebook.com/RomanceInternationalTravel.com I'm now an Affiliate with Shelby & Joel Frenette and their company; https://TravelFun.biz. Check out their website for the FULL list of travel excursions! Tell them Riana sent you to get a special gift on your trip! * (Night Club Pass and Day Adventures are priced separately, see RIT website or FB Page for details). ______________________________________________________________ Get FREE Resources to Help You To Create the Life You Desire & to Have the Love You Deserve! 1) Coaching website: https://RianaMilne.com FREE Love Tests, Book Chapter downloads & other resources 2) FREE Two eBooks on What is Emotionally Healthy Love & Toxic Relationship Warning Signs: https://dating.rianamilne.com/free-life-love-reports 3) Want Success in Dating? Free eBook - How to Have the Love You Deserve! https://bit.ly/EbookonLove 4) Podcast: https://LessonsinLifeandLove.com and on all Podcast channels; or see over 350 videos and audios on my YouTube Channel; SUBSCRIBE to get ALL New Releases YouTube: https://www.youtube.com/c/RianaMilne/videos Riana's Books: 1) LIVE Beyond Your Dreams - from Fear & Doubt to Personal Power, Purpose & Success; http://bit.ly/LIVEbook 2) LOVE Beyond Your Dreams - Break Free of Toxic Relationships to Have the Love You Deserve; http://bit.ly/RianasLOVEbook  Publications & Articles/Features: 1) Wealth Insider Magazine: https://bit.ly/WealthInsiderMagTop10Coaches 2) Influencer Daily Magazine: Mar 2023; https://influencerdaily.com/riana-milne-guide-by-respected-influencer/ 3) Business Spotlight Magazine: Jan 2023: https://rianamilne.com/wp-content/uploads/2023/01/JANUARY-2023-SPOTLIGHT-MAGAZINE-Riana-Milne.pdf 4) 100 Most Successful Women Around the World Book https://bit.ly/100SuccessfulWomenBook

    WSJ Tech News Briefing
    Social-Media Shopping Scams Target Young People

    WSJ Tech News Briefing

    Play Episode Listen Later May 12, 2023 12:51


    A growing number of young people are being hit by online shopping scams that originated on social media. WSJ family and tech columnist Julie Jargon joins host Zoe Thomas to explain what victims have gone through and how to protect yourself. Plus, WSJ gaming reporter Sarah Needleman explains why designing for avatars may be the next style trend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Locked On Nets - Daily Podcast On The Brooklyn Nets
    The Nets are quietly shopping Ben Simmons. Is there actually a trade market?

    Locked On Nets - Daily Podcast On The Brooklyn Nets

    Play Episode Listen Later May 12, 2023 36:20


    Following an appearance by Howard Beck on Thursday in which he let on that the Brooklyn Nets are starting to make inquiries about Ben Simmons' trade value, the Locked on Nets guys had to jump to talk about what this means. Could there actually be a trade market for Simmons and his current contract? What would the Nets have to attach in order to get off the money over the next couple of years. It's an interesting discussion and has the guys diving into some other rough contracts around the league, ones that other teams might want to get off with huge money going out well into the future. Support Us By Supporting Our Sponsors! eBay Motors For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply. Gametime Download the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Last minute tickets. Lowest Price. Guaranteed. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. PrizePicks First time users can receive a 100% instant deposit match up to $100 with promo code LOCKEDON. That's PrizePicks.com – promo code; LOCKEDON FanDuel Make Every Moment More. Don't miss the chance to get your No Sweat First Bet up to ONE THOUSAND DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDON. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Coco Caliente
    EP183: Catching up-PART 2!

    Coco Caliente

    Play Episode Listen Later May 11, 2023 53:04


    We are in Florida as you listen to this sweating our butts off because it's May. There's a couple more things we want to tell you before we start on other topics, such as an exciting opportunity with Nicole's boutique this summer, our new golf cart, as well as a few Arrow updates, and so much more! Hope you love it! Coco Caliente IG: https://www.instagram.com/cococalientepodcast Control Body Odor ANYWHERE with @lumedeodorant and get $5 off off your Starter Pack (that's over 40% off) with promo code: COCO at https://lumedeodorant.com/a/coco! #lumepod More podcasts at WAVE: https://podcasts.apple.com/us/artist/wave-podcast-network/1437831426

    The BLT
    At Your Big Age?

    The BLT

    Play Episode Listen Later May 11, 2023 61:08


    At the table this week, the fellas discussed: (7:18) “Dating is like Shopping” (10:28) What would it take you to leave a date early? (26:50) Are you a homebody or Social Butterfly? (36:07) What would your storyline be in an HS teen drama? (47:24) If you have romantic feelings for a friend, should you date them or save the friendship? Thanks for the love and support! --- Send in a voice message: https://podcasters.spotify.com/pod/show/theblt/message Support this podcast: https://podcasters.spotify.com/pod/show/theblt/support

    Five Songs Or Less
    Danny and Cody Go Record Shopping Vol. 3 (Record Store Day Edition)

    Five Songs Or Less

    Play Episode Listen Later May 10, 2023 72:55


    Danny and Cody discuss the things they bought on Record Store Day 2023.  Apple Music playlist: https://music.apple.com/us/playlist/danny-cody-go-record-shopping-vol-3/pl.u-DDxBtZq08j   YouTube playlist: https://youtube.com/playlist?list=PLokn-agIY3tP4d1q74gztKYo7jWzdUmQF

    My Amazon Guy
    How's your Amazon listing going?

    My Amazon Guy

    Play Episode Listen Later May 10, 2023 6:42


    Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results!

    Voices in Japan
    Traveling in Kyushu and Working as a Male Host

    Voices in Japan

    Play Episode Listen Later May 10, 2023 44:06


    This episode provides an extensive look at Burke's recent family trip to Fukuoka (a large metropolitan city in Kyushu) and Beppu (a top hot spring destination in Japan), and Ben explains details about working at a male host club (bars and nightclubs that provide male companionship and entertainment to women in exchange for money.)Sponsors:Bearfoot BarLocated in downtown Sapporo, walking distance from the subway station. There are  variety of Japanese made craft bottled beers. A wide range of regular and unique spirits and basic cocktails also available. Burgers and pub style snacks. With friendly English and Japanese speaking staff.  https://www.facebook.com/bearfootbarThe Red House Located in the heart of Rusutsu Ski Resort, just cross the main road and it's behind the Seicomart Convenience store. The restaurant features a mix of Japanese, Asian fusion, and western Style dishes, including shabu-shabu with wagyu beef and Hokkaido wagyu beef steak. Open winter and summer, 12-3pm for lunch, 5-9pm for dinner, with prices ranging from under Yen 1000 to about Yen 5000. https://theredhouse.jp/ Rusutsu LodgesOpen all year round. Located 5 minutes walk to the main Rusutsu Ski Resort Gondola. There are Japanese, Western, and apartment style rooms with breakfast packages available. There's a Japanese sento (public bath), two convenience stores less than a minute walk, ski room and tune up tables, plenty of free parking space, and summer BBQ packages available. Check out the website for more information and availability. http://rusutsulodges.com Hokkaido GuideEstablished over 10 years ago, written by locals for locals and international tourists. The guide contains information on all types of businesses and locations around Hokkaido. There's information regarding all things Hokkaido such as sightseeing, nightlife, events, services, food and restaurants, entertainment, outdoor activities, and more. Currently offered in English and Thai, advertising space available. Check out website for everything you need to know about this beautiful prefecture. https://hokkaidoguide.comUse our Buzzsprout affiliate link to start your podcast today!Website:https://www.voicesinjapan.com/Follow us and check out our other content:https://youtube.com/@voicesinjapanpodcasthttps://twitter.com/voicesinjapanhttps://www.facebook.com/voicesinjapan/https://www.instagram.com/voicesinjapan/Get in touch:voicesinjapan@gmail.comHelp support us at:https://www.patreon.com/voicesinjapanhttps://www.buymeacoffee.com/voicesinjapanSupport the show

    Tim Conway Jr. on Demand
    Hour 2 | Hot Dog Drama @ConwayShow

    Tim Conway Jr. on Demand

    Play Episode Listen Later May 10, 2023 29:41


    Steve Gregory- Immigrants // Tipping in 2023 // COSTCO Hot dog drama //Costco drama con't

    Perfectly You Podcast
    144. Hurry up & wait!

    Perfectly You Podcast

    Play Episode Listen Later May 9, 2023 19:33


    Shopping lines. Red lights. The site to load while it's giving you the circle of death...⭕️. Ranking up. Waiting on him to propose. If I have to wait any longer, I'm just gonna die... Soooooo dramatic, right? Except we're all a bit this way, aren't we?  Let's talk about this together, shall we?   

    The Clever Girls Know Podcast
    285: Welcome To Shopping Ban Island!

    The Clever Girls Know Podcast

    Play Episode Listen Later May 9, 2023 12:42


    Perhaps you've found yourself in a period of overshopping - We've all been there, right? Those extra purchases snuck up on you and now It's time to visit “shopping ban island!” Well, a stay on shopping ban island can reset your spending habits and put you on the right track to reach your financial goals. Have you noticed a surge in your spending and are ready to reset your spending habits to reach your goals? Tune in! ❤ Get the best-selling Clever Girl Finance Books: https://clevergirlfinance.com/books ❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: https://clevergirlfinance.com/course-packages/ ❤ Read the Clever Girl Finance Blog: https://clevergirlfinance.com/blog ❤ Follow us on Instagram: http://instagram.com/clevergirlfinance

    The Break Room
    It's Probably A Fake

    The Break Room

    Play Episode Listen Later May 9, 2023 12:08


    If the price seems WAY too good to be true, you're probably getting scammed. 

    Get Offset
    Emily Lets the AI Take the Wheel

    Get Offset

    Play Episode Listen Later May 9, 2023 47:13


    This week, Emily tells Joan about a new AI for YouTubers tool and the kinda-helpful-kinda-weird-mostly-not-helpful topic suggestions it spits out. Joan talks about finding a fuzz she actually likes. Emily had a gig. This episode is brought to you by  @MoogMusicInc . Moog Music's latest venture is a reimagining of some of its most influential analog instruments of the past for today's audio production workflow. The Moogerfooger Effects Plug-ins are Compatible with all major DAWs across Windows and macOS. Making the Moog sound now more accessible than ever. Get the plugins for yourself: Directly from Moog From Sweetwater (affiliate link) Watch Emily's #MoogerFooger plugin demo. Check out Nisebelle on YouTube. Like the podcast? Support us on Patreon for some sweet perks! We have merch, including additions to our For Fuzz Sake lineup! Get some, get SOME. Support Get Offset by... Subscribing on Patreon: https://www.patreon.com/getoffset Shopping on Sweetwater: https://imp.i114863.net/GetOffset Shopping at Perfect Circuit: https://link.perfectcircuit.com/t/v1/8-12626-262719-9759 Shopping on Reverb.com: https://reverb.grsm.io/getoffset7407 Shopping our Merch: https://getoffsetpodcast.com/shop/ Saving 7% on Your DistroKid Account for the First Year: http://distrokid.com/vip/getoffset --- Send in a voice message: https://podcasters.spotify.com/pod/show/getoffset/message Support this podcast: https://podcasters.spotify.com/pod/show/getoffset/support

    The Rush Limbaugh Show
    The Tudor Dixon Podcast: America's New Marketplace with Michael Seifert & Omeek Malik

    The Rush Limbaugh Show

    Play Episode Listen Later May 8, 2023 31:45


    With more than 450,000 active members and more than 40,000 businesses on its platform, PublicSq. has already become the largest marketplace of pro-America businesses and consumers.  The founders of PublicSq. Michael Seifert & Omeek Malik join Tudor to talk about where Americans should be spending their money in a tricky terrain of big businesses who are catering to the Anti-American rhetoric. PublicSq. could be your one stop shop and the guys tell you why. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, Friday. For more information visit TudorDixonPodcast.com Follow Clay & Buck on YouTube: https://www.youtube.com/c/clayandbuckSee omnystudio.com/listener for privacy information.

    The KFC Big Show
    Podcast Outro May 8th 2023 - Dilly Shopping

    The KFC Big Show

    Play Episode Listen Later May 8, 2023 13:18


    They're back for 2023! The Hauraki Big Show with Jase, Mike and Keyzie answering your questions, reading your jokes and solving your problems on the Big Show Podcast Outro! Need some advice of your own, or have any jokes? Get in touch with us on the Big Show Instagram @haurakibigshowSee omnystudio.com/listener for privacy information.

    Clotheshorse
    COMMUNITY FAVORITES: Episode 131, Broken Glass, Dirty Underwear, and An Inexplicable Amount of Dildos (Working In A Thrift Store) with Dylan + Ryan

    Clotheshorse

    Play Episode Listen Later May 7, 2023 92:16


    While Amanda takes a few weeks off to go to Japan, do a bunch of research and reading, work on outreach for future guests, and just generally get inspired and rested, let's revisit some of the favorite episodes of the Clotheshorse community.The thrift industry has a major impact on the humans working within it.  Wages are low, expectations are high, and there is little room for advancement.  Also: it's gross and frequently dangerous.  In 2021, Dylan and Ryan worked for one of the largest thrift store chains in the United States. They share their experiences making sense of the unwanted stuff of strangers.   This episode was released in June 2022, and it ties in SO WELL to the recent ethics of secondhand resale series.If you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it's a typed out message or an audio recording:  amanda@clotheshorse.worldCheck out Amanda's other podcast, The Department.Find the transcript at clotheshorsepodcast.comWant to support Amanda's work on Clotheshorse? Learn more at patreon.com/clotheshorsepodcastClotheshorse is brought to you with support from the following sustainable small businesses:Cute Little Ruin is an online shop dedicated to providing quality vintage and secondhand clothing, vinyl, and home items in a wide range of styles and price points.  If it's ethical and legal, we try to find a new home for it!  Vintage style with progressive values.  Find us on Instagram at @CuteLittleRuin.Thumbprint is Detroit's only fair trade marketplace, located in the historic Eastern Market.  Our small business specializes in products handmade by empowered women in South Africa making a living wage creating things they love like hand painted candles and ceramics! We also carry a curated assortment of  sustainable/natural locally made goods. Thumbprint is a great gift destination for both the special people in your life and for yourself! Browse our online store at thumbprintdetroit.com and find us on instagram @thumbprintdetroit.Gentle Vibes:  We are purveyors of polyester and psychedelic relics! We encourage experimentation and play not only in your wardrobe, but in your home, too. We have thousands of killer vintage pieces ready for their next adventure! Picnicwear:  a slow fashion brand, ethically made by hand from vintage and deadstock materials - most notably, vintage towels! Founder, Dani, has worked in the industry as a fashion designer for over 10 years, but started Picnicwear in response to her dissatisfaction with the industry's shortcomings. Picnicwear recently moved to rural North Carolina where all their clothing and accessories are now designed and cut, but the majority of their sewing is done by skilled garment workers in NYC. Their customers take comfort in knowing that all their sewists are paid well above NYC minimum wage. Picnicwear offers minimal waste and maximum authenticity: Future Vintage over future garbage.Shift Clothing, out of beautiful Astoria, Oregon, with a focus on natural fibers, simple hardworking designs, and putting fat people first.  Discover more at shiftwheeler.com​High Energy Vintage is a fun and funky vintage shop located in Somerville, MA, just a few minutes away from downtown Boston. They offer a highly curated selection of bright and colorful clothing and accessories from the 1940s-1990s for people of all genders. Husband-and-wife duo Wiley & Jessamy handpick each piece for quality and style, with a focus on pieces that transcend trends and will find a home in your closet for many years to come! In addition to clothing, the shop also features a large selection of vintage vinyl and old school video games. Find them on instagram @ highenergyvintage, online at highenergyvintage.com, and at markets in and around Boston.St. Evens is an NYC-based vintage shop that is dedicated to bringing you those special pieces you'll reach for again and again. More than just a store, St. Evens is dedicated to sharing the stories and history behind the garments. 10% of all sales are donated to a different charitable organization each month.  New vintage is released every Thursday at wearStEvens.com, with previews of new pieces and more brought to you on Instagram at @wear_st.evens.The Pewter Thimble Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble (@thepewterthimble). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.comBlank Cass, or Blanket Coats by Cass, is focused on restoring, renewing, and reviving the history held within vintage and heirloom textiles. By embodying and transferring the love, craft, and energy that is original to each vintage textile into a new garment, I hope we can reteach ourselves to care for and mend what we have and make it last. Blank Cass lives on Instagram @blank_cass and a website will be launched soon at blankcass.com.Gabriela Antonas is a visual artist, an upcycler, and a fashion designer, but Gabriela Antonas is also a feminist micro business with radical ideals. She's the one woman band, trying to help you understand, why slow fashion is what the earth needs. If you find your self in New Orleans, LA, you may buy her ready-to-wear upcycled garments in person at the store “Slow Down” (2855 Magazine St). Slow Down Nola only sells vintage and slow fashion from local designers. Gabriela's garments are guaranteed to be in stock in person, but they also have a website so you may support this women owned and run business from wherever you are! If you are interested in Gabriela making a one of a kind garment for you DM her on Instagram at @slowfashiongabriela to book a consultation.Vagabond Vintage DTLV is a vintage clothing, accessories & decor reselling business based in Downtown Las Vegas. Not only do we sell in Las Vegas, but we are also located throughout resale markets in San Francisco as well as at a curated boutique called Lux and Ivy located in Indianapolis, Indiana. Jessica, the founder & owner of Vagabond Vintage DTLV, recently opened the first IRL location located in the Arts District of Downtown Las Vegas on August 5th. The shop has a strong emphasis on 60s & 70s garments, single stitch tee shirts & dreamy loungewear. Follow them on instagram, @vagabondvintage.dtlv and keep an eye out for their website coming fall of 2022.Country Feedback is a mom & pop record shop in Tarboro, North Carolina. They specialize in used rock, country, and soul and offer affordable vintage clothing and housewares. Do you have used records you want to sell? Country Feedback wants to buy them! Find us on Instagram @countryfeedbackvintageandvinyl or head downeast and visit our brick and mortar. All are welcome at this inclusive and family-friendly record shop in the country!Located in Whistler, Canada, Velvet Underground is a "velvet jungle" full of vintage and second-hand clothes, plants, a vegan cafe and lots of rad products from other small sustainable businesses. Our mission is to create a brand and community dedicated to promoting self-expression, as well as educating and inspiring a more sustainable and conscious lifestyle both for the people and the planet.Find us on Instagram @shop_velvetunderground or online at www.shopvelvetunderground.comSelina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts.  Sustainably crafted in Los Angeles, each piece is designed to last in one's closet for generations to come.  Maximum Style; Minimal Carbon Footprint.Salt Hats:  purveyors of truly sustainable hats. Hand blocked, sewn and embellished in Detroit, Michigan.Republica Unicornia Yarns: Hand-Dyed Yarn and notions for the color-obsessed. Made with love and some swearing in fabulous Atlanta, Georgia by Head Yarn Wench Kathleen. Get ready for rainbows with a side of Giving A Damn! Republica Unicornia is all about making your own magic using small-batch, responsibly sourced, hand-dyed yarns and thoughtfully made notions. Slow fashion all the way down and discover the joy of creating your very own beautiful hand knit, crocheted, or woven pieces. Find us on Instagram @republica_unicornia_yarns and at www.republicaunicornia.com.

    Debt Free in 30
    453 – Should Shopping Be a Game? Risks of Apps Like Temu

    Debt Free in 30

    Play Episode Listen Later May 6, 2023 32:33


    Online shopping isn't new. Apps are not new. But is shopping supposed to be a game? That's the angle a new shopping app called Temu appears to have taken. Since its launch in September 2022, the app has millions of monthly users, offers very deep discounts, and has strong incentives to keep users coming back. On today's podcast, Doug Hoyes takes a closer look at how Temu works and interviews users from very different age groups for comparison. He also discusses whether we should be concerned about shopping gamification in general, how data is potentially treated on Temu, and whether cheaper is always better. Tune in for a unique show! Links: CNN Article: ‘One of China's most popular apps has the ability to spy on its users' https://www.cnn.com/2023/04/02/tech/china-pinduoduo-malware-cybersecurity-analysis-intl-hnk/index.html How Temu topped by U.S. app charts by turning shopping into a game: https://restofworld.org/2023/temu-mobile-gaming/   Time Stamps: 00:32 What is Temu? 1:20 An 87-year-old's perspective of Temu 14:33 An 18-year-old's perspective of Temu 21:37 What are the risks to Temu & making informed decisions about spending

    Behind the Numbers: eMarketer Podcast
    The Weekly Listen: Generative AI's Biggest Impact, Lululemon Looks to Sell Mirror, and What Makes Shopping Convenient? | May 5, 2023

    Behind the Numbers: eMarketer Podcast

    Play Episode Listen Later May 5, 2023 41:36


    On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://content-na1.emarketer.com/podcast-weekly-listen-generative-ais-biggest-impact-lululemon-looks-sell-mirror?_gl=1*1p7bwj5*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4MDYuMC4wLjA.&_ga=2.211571350.247174622.1683644746-175926949.1671072240   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

    Gavin Dawson
    Shopping for future Cowboys

    Gavin Dawson

    Play Episode Listen Later May 5, 2023 14:33


    Players still available that could help the team

    Locked On Jets - Daily Podcast On The Winnipeg Jets
    Can The Winnipeg Jets Remain Competitive While Bargain-Bin Shopping In Free Agency?

    Locked On Jets - Daily Podcast On The Winnipeg Jets

    Play Episode Listen Later May 5, 2023 24:11


    On tonight's episode, we dive into the wonderful world of cheaper free agent signings. Can Winnipeg bring in solid middle-6 talent that won't break the bank? What sort of price ranges can the Jets realistically afford? Is the team really doing that badly financially? What types of players will be available for Winnipeg to consider? Would one of Ethan Bear or Troy Stecher help the Jets find a new home for Neal Pionk? How much will Evan Rodrigues and Andreas Athanasiou be asking for on their next deals? Could their skilled finishing be the antidote to Winnipeg's bottom-6 scoring woes? Would free agent signings block too many spots for internal promotions? Support Us By Supporting Our Sponsors! Gametime Download the Gametime app, create an account, and use code LOCKEDONNHL for $20 off your first purchase. ebay Motors For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. Athletic Greens To make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/NHLNETWORK FanDuel Make Every Moment More. Don't miss the chance to get your No Sweat First Bet up to ONE THOUSAND DOLLARS in Bonus Bets when you go FanDuel.com/LOCKEDON. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Murphy, Sam & Jodi
    The Weekend Replay PODCAST: Tuxedo shopping / Red Lobster collector's cup / Strep test trick

    Murphy, Sam & Jodi

    Play Episode Listen Later May 5, 2023 30:38


    Tuxedo shopping. Red Lobster collector's cup. Strep test trick.

    Locked On Texas Tech
    Texas Tech shopping for size & zero hour is approaching

    Locked On Texas Tech

    Play Episode Listen Later May 5, 2023 37:34


    Today from Lubbock, TX, on Locked On Texas Tech: - Sizable visits for Grant McCasland - Big 12 goes raw & unfiltered - Utah... as if - Debbie McGuire: hero All coming up on Locked On Texas Tech -- the best daily podcast made for Red Raiders, by Red Raiders! Part of the Locked On Podcast Network Follow & Subscribe on all Podcast platforms…