Podcasts about digital commerce

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Best podcasts about digital commerce

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Latest podcast episodes about digital commerce

Always Off Brand
LIVE from DSS "TikTok Is Where Brands Can Shine!" with Malvika Jaggi

Always Off Brand

Play Episode Listen Later Jun 10, 2026 38:40


One of the greatest parts of going to events and recording is the people you meet. Scotty O sits down with Malkiva Jaggi, Vice President of Partnership and Platforms for One Tree Brands. You will learn so much about the inside story of how brands can be successful on TikTok. One Tree will take care of managed services and fulfillment. They are true brand advocates and are doing amazing things for brands!  The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST: Malvika Jaggi  LinkedIn: https://www.linkedin.com/in/malvikajaggi/ Website: https://onetreebrands.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Omni Talk
Footlongs, Fresh Produce & A Side Of Legislation | Fast Five

Omni Talk

Play Episode Listen Later Jun 10, 2026 67:55


In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso, and Veloq, Chris Walton and special guest Chap Achen, Senior Director, Analyst for Digital Commerce and Supply Chain at Gartner, discussed: • Walmart partnering with Subway to deliver made-to-order restaurant meals alongside groceries and household essentials through its Express Delivery service, and why Chris sees it as another example of Walmart executing a cohesive long-term growth strategy built around convenience, loyalty, and retail media expansion: https://www.wsj.com/business/retail/now-you-can-get-a-subway-sandwich-with-your-walmart-delivery-5a003b24 • Amazon expanding Fresh Same-Day Delivery in London, allowing customers to add groceries to the same basket as millions of other products, and whether this signals the future of grocery retail as Amazon continues playing the long game in global commerce: https://www.aboutamazon.com/news/retail/amazon-grocery-same-day-delivery-uk • New York passing legislation aimed at limiting so-called surveillance pricing, and whether regulating AI-driven personalized pricing strikes the right balance between consumer protection and innovation: https://chainstoreage.com/news-briefs/2026-06-05?article=new-york-legislators-pass-bill-curb-personalized-pricing • Amazon rolling out new AI-powered visual search capabilities, including real-time image generation, curated style collages, and visual suggestions, and whether these tools could strengthen Amazon's position as the product search super app: https://chainstoreage.com/news-briefs/2026-06-03?article=amazon-expands-visual-search-capabilities-shopping-app • A startup called The Mall launching an invite-only shopping app designed to aggregate products from more than 10,000 brands into one personalized feed, and whether it represents the future of discovery or another well-intentioned idea destined to be overtaken by larger platforms: https://techcrunch.com/2026/06/01/a-new-app-the-mall-is-building-a-universal-feed-for-online-shopping/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202026-06-04%20Retail%20Dive:%20Tech%20%5Bissue:85662%5D&utm_term=Retail%20Dive:%20Tech And Duvo CEO Tomáš Čupr also stopped by for 5 Insightful Minutes to discuss why retailers need to stop waiting for perfect data, focus on solving their messiest problems first, and rethink how they approach AI implementation across their organizations. There's all that, plus Barcelona architecture, Vienna bucket lists, Vikings quarterback predictions, European retail favorites, Fashionology Summit takeaways, and why Gen Z may be more comfortable shopping through image-first and intent-driven experiences than retailers realize. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ P.P.S. Also be sure to check out our podcast rankings on Feedspot: https://podcasts.feedspot.com/retail_podcasts/ Music by hooksounds.com

Mexico Business Now
'The Cloud: The Foundation of Mexico's Digital Commerce Future' by Walter Campos, General Manager Latam, Yuno

Mexico Business Now

Play Episode Listen Later Jun 10, 2026 6:05


The following article of the Tech industry is: 'The Cloud: The Foundation of Mexico's Digital Commerce Future' by Walter Campos, General Manager Latam, Yuno. 

Always Off Brand
LIVE from DSS " Lost Art of Generating Demand!" with Gregor Murray

Always Off Brand

Play Episode Listen Later Jun 9, 2026 43:58


What a pleasure to learn from one of the best in our industry! Gregor Murray joined Scotty O at the Salsify Digital Shelf Summit in Atlanta in May. What an eye opening conversation from the Chief "So What" Officer for Digital Commerce Global! We talked through his presentation at DSS and of the BENCHMARK system that they have created and how the big US companies are doing? The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   GUEST: Gregor Murray  LinkedIn: https://www.linkedin.com/in/gregormurray/ Website: https://www.dcg.ai/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Better Advertising with BetterAMS
Future Beauty Brands Went From Declining to Double Digits

Better Advertising with BetterAMS

Play Episode Listen Later Jun 9, 2026 30:26


In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today's beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Dave and Dharm DeMystify
EP 159: Demystifying Trust, AI Agents, and the Future of Digital Commerce with G2A

Dave and Dharm DeMystify

Play Episode Listen Later Jun 9, 2026 26:44


In this week's episode, Dave is joined by Bartosz Skwarczek, Founder and Chairman of G2A, for a fascinating conversation about trust, artificial intelligence, and how digital marketplaces are preparing for the next era of online commerce. Bartosz shares the story behind G2A's growth from a small gaming business in Poland to one of the world's largest digital entertainment marketplaces, serving more than 35 million users across 180 countries. What began as a traditional online store evolved into a global marketplace, creating an ecosystem where buyers and sellers can connect at scale while maintaining security and trust. A key theme throughout the episode is the changing nature of trust in the age of AI. Historically, trust in e-commerce centred on the relationship between buyers, sellers, and marketplaces. However, as AI agents become increasingly capable of making decisions on behalf of users, businesses are now facing a new challenge: how do consumers learn to trust autonomous systems? The discussion explores research conducted by G2A and Juniper Research, which found that around 30% of consumers would already be willing to allow an AI agent to complete an entire purchasing journey on their behalf, including selecting products and making payments. While adoption is still in its early stages, the findings suggest that consumer attitudes towards AI are evolving rapidly. Another important theme is the rise of agentic commerce. As AI agents become more sophisticated, future transactions may increasingly take place between autonomous systems acting on behalf of both buyers and sellers. This creates new challenges around governance, accountability, and verification, raising important questions about how trust can be established in an AI-driven marketplace. The conversation also highlights G2A's long-standing investment in artificial intelligence. Long before the recent AI boom, the company was using machine learning to power anti-fraud systems and improve security. Today, AI supports a wide range of functions across the organisation, from fraud prevention and operational efficiency to customer experience and decision-making. Fraud prevention is another major focus of the discussion. As AI tools become more accessible, both businesses and bad actors are becoming more sophisticated. Bartosz explains how G2A combines seller verification, payment security, real-time anomaly detection, and continuous data analysis to create a secure environment while maintaining a seamless customer experience. Finally, the conversation turns to the future of AI adoption. Rather than viewing AI as simply another productivity tool, Bartosz argues that organisations must embed it into their culture, processes, and ways of working. As AI agents become increasingly capable, the companies that succeed will be those that can balance innovation with trust, transparency, and security. For anyone interested in artificial intelligence, digital commerce, fintech, and the future of trust online, this episode offers valuable insights into how marketplaces are adapting to a world where humans and AI increasingly work side by side.

Always Off Brand
"6th Annual AMAZON Prime Day Prep!"

Always Off Brand

Play Episode Listen Later Jun 4, 2026 50:47


Summer, Hayley and Scotty O have been Amazon experts for decades. All 3 hosts have been working with brands since the first ever Amazon Prime Day in 2015. Join the experts for the biggest keys to selling on Amazon or to Amazon for Amazon Prime Day June 23-26. Big time Juicy Nuggets from these experienced pros no matter where you are in the Amazon journey, this is a time honored tradition on AOB! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

English language Visionary Marketing Podcasts
Agentic E-Commerce, Could AI Become the Shopfront

English language Visionary Marketing Podcasts

Play Episode Listen Later Jun 4, 2026 38:24


Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner’s perspective to this emerging model: measured, practical, and refreshingly free of the hype that surrounds most conversations on the topic. Agentic E-Commerce: Could AI Become the Shopfront? Imagine an agentic e-commerce world where e-commerce happens on smartphone screens and robots deliver your purchases. We might be on the brink of this future. This image was created using Midjourney. Commerce as conversation: the oldest model in the book Before there were shops, there was conversation. For thousands of years, trade was oral. A buyer expressed a need, a seller responded with what they had, and the two parties negotiated until a deal was struck. The self-service retail store, born roughly a century ago, was a radical departure from this model. It replaced dialogue with browsing. It handed the customer a trolley and pointed them at the shelves. E-commerce then took that self-service model and, as Ben Hamilton puts it, “multiplied it by about 100,000.” The online shopper today faces a near-infinite array of products across dozens of marketplaces, with no guide, no-one to talk to, and no memory of what they looked at three tabs ago. It is efficient in theory. In practice, it is exhausting. Back to future? The agentic model, Hamilton argues, represents something of a return to origins. Instead of browsing, the consumer talks. An agent listens, asks questions, proposes options, and eventually surfaces an answer to a need that the buyer may not even have been able to articulate clearly at the outset. “back to the future,” Hamilton explains, “that’s what I’m getting at. The agentic model takes us back to something closer to how human beings have traded over thousands of years compared to the last ten, twenty or even a hundred.” My own experience bears this out. I recently found a diagnostician for a property I am selling. As a matter of fact, I didn’t find them through a Google search, but through a conversation with an LLM. I clicked through two or three irrelevant links before landing on exactly the right provider. I then completed the transaction on their website. The research was agentic; the checkout was not. That distinction, as it happens, sits at the heart of what Hamilton believes will define the next phase of e-commerce. Ben Hamilton on agentic e-commerce: “I can totally imagine a portion of that market occurring directly on an LLM”. Agentic E-commerce: Where checkout will and won’t happen One of the more grounded contributions Hamilton makes to this debate is his refusal to conflate two distinct phenomena: AI influence over purchasing decisions, and AI completing the transaction itself. Much of the media discourse collapses the two. Hamilton does not. “I don’t think we’re heading to a world where 20, 50 or 80% of online transactions happen on an LLM,” he says. “I would draw the distinction between where the checkout occurs and how much an agent is involved in the buying process.” For the foreseeable future, he believes, most consumers will continue to research via LLMs and transact on familiar websites and marketplaces. The inertia in human purchasing behaviour is simply too great for the checkout itself to migrate rapidly to a chat interface. This view is supported by the data available. According to research by commercetools, 73% of consumers already use AI somewhere in their shopping journey. Yet only 36% are open to AI agents making purchases on their behalf. In the US, the figure for autonomous AI purchasing drops to 14%. The gap between AI as advisor and AI as buyer is vast, and it will narrow slowly. The risks associated with agentic e-commerce are high The risks of handing uncapped authority to an AI agent are no longer hypothetical. In late May 2026, an AI consultant reported to Axios that one of their enterprise clients had accidentally accumulated a $500 million bill on Anthropic’s Claude in a single month, simply by giving employees unrestricted access to the platform with no usage controls in place. Agentic workflows, which loop through tasks repeatedly, consume tokens at a rate orders of magnitude higher than a standard chat query. The bill was not the result of malicious use or a system failure. It was the predictable outcome of deploying autonomous agents without guardrails. The case is far from isolated: Uber reportedly exhausted its entire 2026 AI budget by April, with per-engineer costs running between $500 and $2,000 monthly. “You’ve got to be bold to give them no upper limit on transactions,” Hamilton observed, and the arithmetic proved him right. [Editor's note: I misquoted a similar anecdote about the Davos Summit during the interview. I'd heard or read this story in traditional media but couldn't verify it with facts. I suspect it might have been fabricated. I replaced it with the above, duly sourced information.] The check out must remain on the merchant’s platform OpenAI itself learned this lesson when it launched Instant Checkout in September 2025, which allowed purchases to complete directly inside ChatGPT. By March 2026, the feature had been shut down. Brands rejected the model, citing the loss of traffic, customer data, and loyalty flows. Shopify’s own position makes the point clearly. At the Morgan Stanley Technology, Media and Telecom Conference in March 2026, Finkelstein noted that barely a dozen Shopify merchants were live on agentic commerce at the time. On the Q1 2026 earnings call, he was unambiguous: “LLMs do not bypass Shopify’s checkout.” The checkout, the payment flow, and the post-purchase relationship remain squarely on the merchant’s platform. A natural segmentation Hamilton sees a natural segmentation emerging by category. Low-value, frequently purchased household items lend themselves to fully autonomous agentic purchasing. “I can totally imagine a portion of that market occurring direct on an LLM,” he says. “Hey, I’ve run out of toothpaste, can you order me some?” High-involvement purchases, and anything with significant financial or emotional stakes, will retain human control over the final step for a long time yet. The death of keyword search, greatly exaggerated The brands Hamilton speaks with regularly are, understandably, worried. Most have spent the past two decades learning the rules of a game built around keyword search and performance marketing. That game has not ended, but the goalposts have shifted, and nobody is quite sure where they have moved to. Brands are understandably worried. Most have spent the past two decades learning the rules of a game built around keyword search and performance marketing and the goalposts have shifted, and nobody is quite sure where they have moved to. Gabriel Magalhães didn’t even need this to miss in the 2026 UEFA Cup Final penalty shootout. This image was tweaked with ChatGPT. The scale of the agentic e-commerce shift Key figures: the scale of the shift AI-driven sessions still represent below 0.2% of total e-commerce traffic, though they are the fastest-growing channel (Digital Commerce 360, 2025) GenAI referrals to US retail sites grew 693% year-on-year during the 2025 holiday season (Adobe Analytics) Gartner forecast that traditional search engine volume would drop 25% by 2026 as AI chatbots captured search share (Gartner, 2024) By early 2026, ChatGPT reached approximately 17% of global search queries against Google’s 78% Over 60% of Google searches now end without a click, across multiple industry studies Retailers with AI agent integration grew 32% faster during Cyber Week 2025 than those without (Salesforce) Hamilton’s view on the fate of keyword search is careful rather than apocalyptic. Google will not lose its advertising revenues overnight. But the direction of travel is clear. Search queries will progressively migrate towards conversational interfaces, for the simple reason that we rarely know precisely what we want when we start looking. “We don’t necessarily know what we want 90% of the time,” he observes. “It takes a bit of a conversation to elicit exactly what we’re looking for.” Keyword search was always a crude proxy for intent. LLMs are, at least in principle, better placed to decode it. Agentic e-commerce by the numbers Agentic e-commerce by the numbers. Infographic made with Gemini The question for brands is what to do about this. Hamilton’s prescription is structural rather than cosmetic. Brands need to become machine-readable, which means structured data connected to the right protocols, not just well-written product descriptions. Three open standards now define how AI agents interact with merchants: MCP (Model Context Protocol, originally developed by Anthropic and donated to the Linux Foundation in December 2025), ACP (OpenAI and Stripe, September 2025), and UCP (Google and Shopify, announced at NRF in January 2026). Shopify activated a default MCP endpoint for all its stores in Summer 2025. These are not optional extras. They are the new plumbing. MCP, ACP or UCP and the agentic acronym soup I raised with Hamilton the practical reality for most merchants, who have no idea what MCP, ACP, or UCP even stand for. His response was reassuring on one level, and sobering on another. Platforms like BASE are absorbing this complexity on behalf of their clients. A small or mid-sized retailer does not need to recruit data scientists or build protocol integrations in-house. They can, if they choose; the new generation of coding tools makes that more feasible than ever. But they can equally rely on an operational platform that handles those connections for them. The sobering part comes when Hamilton acknowledges a concern he is genuinely uncertain about. Even if the protocols function perfectly, will LLMs be able to surface smaller independent brands alongside the big players with their vast content libraries and tens of thousands of referring domains? Research from Airops suggests that brands are 6.5 times more likely to be cited in AI answers through third-party sources than through their own domains. According to SE Ranking’s analysis of 129,000 domains, sites with more than 32,000 referring domains are 3.5 times more likely to be cited by ChatGPT than lower-authority counterparts. Scale, in other words, confers an advantage in AI visibility just as it did in paid search. The field may level in some ways; in others, it may simply tilt differently. Operational excellence as the new marketing in this agentic e-commerce world What AI agents actually evaluate Unlike Google’s search algorithm, which can be influenced by ad spend, AI agents query real-time signals: live stock levels, shipping terms, return policies, and customer review aggregates. Structured data across these dimensions is now considered standard for AI visibility by the major platforms. Retailers with AI agent integration achieved roughly 7x better sales growth during Cyber Week 2025 than those without (Salesforce). Perhaps Hamilton’s most interesting claim, and the one most counterintuitive to marketers, is that operational excellence is becoming a direct marketing lever. An AI agent evaluating a recommendation does not care how much a brand has spent on Amazon retail media. It will scrape ten thousand reviews in half a second and draw its own conclusions about delivery reliability, return handling, and product quality. No media budget can substitute for that data trail. “I think we’re heading to a world where operational excellence will count for more in the decision process,” Hamilton says, “and will be less easily brushed behind the curtains with a bit of ad spend.” This is, in theory, good news for consumers and for competent smaller operators who have always delivered well but lacked the budget to outrank wealthier rivals in paid search. Whether it will materialise in practice depends on whether LLMs can actually surface those operators when large brands flood the information environment with well-structured, high-quality content. BASE France sits at exactly this intersection. The platform manages what it describes as the “spinal column” of an e-commerce operation: product catalogue management, order handling, marketplace feeds, stock synchronisation, and shipping. These are also, precisely, the data layers that AI agents query in real time when assembling recommendations. BASE connects to more than 1,700 integrations globally and serves some 30,000 merchants across more than 180 countries. In France, launched in early 2026 and operating from Bordeaux, the platform already counts 150 clients including Kiabi, Back Market, and Spartoo, with connections to around 250 marketplaces and partners. The platform’s value proposition in an agentic world, as Hamilton frames it, is straightforward: merchants who want to be visible to AI agents need to expose the right data through the right protocols. BASE does that for them, whether or not a checkout ever happens inside an LLM. The forecasts, the hype, and the rising tide McKinsey estimates that agentic commerce could redirect between three and five trillion dollars in global retail spend by 2030, with up to one trillion of that in the US alone. Bain puts the US figure at 300 to 500 billion dollars, representing 15% to 25% of total US e-commerce sales. These numbers attract attention and, inevitably, scepticism. Hamilton’s response is precise. He notes that global retail in 2030 will likely be somewhere around 50 trillion dollars. On that basis, the McKinsey and Bain figures imply that agentic commerce will account for somewhere between one and ten percent of total retail within four years. That is plausible, he suggests, if the definition of “agentic” is broad enough to include any transaction where an AI agent played a role somewhere in the funnel, from discovery to decision, not just cases where the checkout itself occurred on an LLM. Physical retail is not exempt either: a consumer standing in a supermarket aisle, consulting Gemini on their phone about which of two products is better, is already part of this story. The honest summary is that we are watching a slow revolution rather than a tidal wave. “Maybe a year or two ago, some people made it sound imminent,” Hamilton reflects. “When it comes to retail, there’s still quite a lot of human behaviour inertia in the system. Things aren’t going to change drastically in the next twelve or twenty-four months. But over ten or fifteen years, it’s pretty difficult to imagine consumer behaviour and the retail experience looking anything like what it looks like today.” Three priorities For merchants wondering what to do right now, Hamilton’s three priorities are: become machine-readable through structured data and protocol connections, maintain high-quality content that reflects genuine expertise, and resist the temptation to flood the market with AI-generated copy. On that last point, he is candid. “Humans are starting to get pretty good at telling what is AI-generated and what isn’t. When you read things now, you almost have a sixth sense for ‘I think a machine wrote that.'” Good news, as I told him, for those of us who write for a living. Three things merchants should do to score high in agentic e-commerce according to BASE.com’s Ben Hamilton. Infographic made with Gemini and Adobe Photoshop The winners: a scenario Hamilton wants to believe I asked Hamilton, as a final question, who he thought would win in this new landscape. Big retailers with scale advantages? Platform giants? Or the long tail of independent merchants who have always competed on product and service rather than budget? His answer was honest about the limits of his own conviction. He described the scenario he wants rather than the one he necessarily expects. In that scenario, agentic commerce levels the playing field by reducing the influence of performance marketing budgets and increasing the weight of genuine operational quality. “I like to believe that those who have superior products and superior service will get more and more traffic,” he said. Whether the reality will be so equitable depends on whether AI recommendation systems can overcome their own structural biases towards scale and data volume. I was reminded, hearing this, of an IBM advertisement from the 1990s that showed an Italian woman selling her homemade spaghetti sauce to the world via the internet. The vision was real. The timeline was not. It took twenty years for that kind of global reach to become genuinely accessible to small producers. The analogy is imperfect but instructive. Agentic commerce will likely democratise access to markets over time. That time will be measured in years, not months. Ben Hamilton and Base.com Ben Hamilton is CEO of BASE France, the French arm of Base.com, a Polish-born e-commerce SaaS scale-up founded in 2006. With nearly two decades of expertise and a presence in more than 20 countries, Base serves approximately 30,000 merchants worldwide and generated €50 million in revenue in 2024. BASE France was officially launched in early 2026, operating from Bordeaux with a team of 20. The platform covers order management, stock synchronisation, shipping, marketplace feeds, and AI-ready product enrichment. Ben Hamilton is a regular speaker on the strategic implications of AI for e-commerce visibility and discovery. The post Agentic E-Commerce, Could AI Become the Shopfront appeared first on Marketing and Innovation.

The FMCG Guys
326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging

The FMCG Guys

Play Episode Listen Later Jun 3, 2026 50:02


Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG. Tune in to hear about: Why after a career in Sales and General Management, he decided to move into eCommerce The transition from eCommerce to a more holistic and impactful "Digital Commerce" How the funnel has collapsed, silos have come down and eCom Leadership needs to think of the company as a whole The merge between Consumers and Shoppers Retail Media and the next steps to become a top pillar of the Media Mix NPD and Consumer Adoption in an increasingly Digitally-Driven world More about Shoptalk Europe Homepage: https://europe.shoptalk.com/home Agenda: https://europe.shoptalk.com/agendas/2026-agenda Speakers: https://europe.shoptalk.com/speaker-list Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

The Voice of Retail
Retail's AI Reckoning: Jackie Swanson, Managing Partner at Gartner Consulting on Winning the Agentic Future

The Voice of Retail

Play Episode Listen Later May 29, 2026 28:46


On this episode of The Voice of Retail, host Michael LeBlanc welcomes Jackie Swanson, Managing Partner at Gartner Consulting, for a wide-ranging and highly practical conversation about artificial intelligence, agentic commerce, and the rapidly changing future of retail. Swanson brings Gartner's global perspective to one of the most urgent strategic issues facing retailers today: how AI is fundamentally reshaping customer discovery, commerce channels, operating models, and competitive advantage. Drawing on Gartner's extensive AI research and consulting work with retailers and consumer brands in Canada and around the world, she explains why generative AI represents a structural shift unlike previous technology waves such as cloud computing or mobile commerce. At the centre of the discussion is the rise of “agentic commerce” — a world where AI agents like ChatGPT, Claude, and future large language model interfaces increasingly sit between retailers and consumers. Instead of browsing websites or apps, customers are beginning to shop conversationally through AI interfaces that recommend, filter, compare, and eventually complete purchases on their behalf. Swanson explains why this represents an entirely new commerce channel and why retailers must rethink their strategies before they lose control of customer discovery and loyalty. Michael and Jackie explore the major implications for SEO, branding, merchandising, customer relationships, and organizational design as AI-driven commerce accelerates. Swanson introduces the emerging concept of “AEO” — AI Engine Optimization — and discusses how retailers must rethink product data, customer signals, and digital infrastructure to ensure their brands surface inside AI-driven shopping experiences. The conversation also tackles one of the industry's biggest strategic questions: who inside a retail organization should own AI? Swanson argues that an AI strategy cannot be confined solely to IT or digital teams. Instead, it must become a CEO-level, cross-functional transformation involving merchandising, marketing, loyalty, operations, and technology leadership. Swanson outlines three critical priorities retailers must address over the next 12 to 18 months: establishing strong AI governance and ethical frameworks, cleaning and restructuring enterprise data for AI readiness, and creating clear organizational ownership for AI strategy and execution. The episode closes with a fascinating discussion about which retail categories may benefit most from AI-driven commerce, why smaller challenger brands could gain unexpected advantages, and why retailers that adopt a “wait and see” approach risk falling dangerously behind. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Always Off Brand
LIVE from DSS - "Winning Protein on Amazon!" with Julie Spear, Adam Janecka, Matt

Always Off Brand

Play Episode Listen Later May 28, 2026 47:19


Another all star group sits down with Scotty O at the Salsify Digital Shelf Summit in Atlanta. Julie Spear and Matt Rosenfeld with Acadia are joined by Adam Janecka Director of Ecommerce for Trilliant Food and Nutrition. We talk about retail media, PDP and much more on how Nurri and other brands have seen powerful growth in a very competitive category. The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Julie Spear   LinkedIn: https://www.linkedin.com/in/julie-spear-a90b948/ Acadia - https://acadia.io/   Guest: Matt Rosenfeld  LinkedIn: https://www.linkedin.com/in/matt-rosenfeld-b3ab56123/ Acadia - https://acadia.io/   Guest: Adam Janecka  LinkedIn: https://www.linkedin.com/in/adam-janecka-7065401/?skipRedirect=true QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Portfolio Checklist
Durvul a verseny: tarolnak a lengyel, román, cseh webshopok Magyarországon

Portfolio Checklist

Play Episode Listen Later May 27, 2026 29:49


Mozgalmasan alakul az év a magyar online kereskedelemben: miközben óriási erővel nyomulnak nálunk a lengyel, román és cseh webshopok, az OTP Csoport kedden hivatalosan bejelentette, hogy leáll a három éve indított fizz.hu. Kérdés, ha egy ilyen háttérrel és komoly marketinggel megerősített online piactér sem tud tartósan megkapaszkodni, akkor kinek lehet esélye új belépőként? Közben napokon belül jön az EU-s, 3 eurós vám is a Temu- és AliExpress-rendelések után — vajon ez mennyire rendezi át az erőviszonyokat? Adásunk első felében ezekről beszélgettünk Madar Norberttel, a PwC Magyarország Digital Commerce üzletágának vezetőjével.

A folytatásban Beke Károlyt, a Portfolio makrogazdasági elemzőjét kérdeztük az alapkamatról, amit az MNB változatlanul 6,25%-on tartott kedden, de kiderült az is, hogy már a kamatvágáson is elgondolkodtak a Monetáris Tanács tagjai. Ráadásul Varga Mihály jegybankelnök még a héten találkozik Magyar Péter miniszterelnökkel - kérdés, miről fognak pontosan egyeztetni. Főbb részek: Intro – (00:00) Merre tart a magyar online kiskereskedelem? – (02:15) Az alapkamatról döntött a Monetáris Tanács – (19:29) Kép forrása: Getty ImagesSee omnystudio.com/listener for privacy information.

Unpacking the Digital Shelf
Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games

Unpacking the Digital Shelf

Play Episode Listen Later May 25, 2026 39:40


By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn't mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today's opportunities, and preparing for tomorrow's. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.

Always Off Brand
"How AI is changing enterprise orgs the right way!" with Lisa Copland

Always Off Brand

Play Episode Listen Later May 21, 2026 57:07


Today's guest is one of the smartest minds around organizational AI, automation and where we will see the biggest impacts at many of the largest companies in the world. Lisa Copland has spent years understanding technology, work flows, process and how to utilize innovation to make the people work smarter and produce better outcomes. Summer Jubelier and Scotty O learn a ton and some new words. Lisa brings the game to the program and once again it is a great episode!   The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Lisa Copland  LinkedIn:https://www.linkedin.com/in/lisamcopland/ RapidCanvas AI: https://www.rapidcanvas.ai/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The FMCG Guys
324. Patricia Amaro, Global Digital Commerce Sr Director, eB2B at Mars: Responsible AI, Building Trust, iInovation vs. Governance, AI Risks and Guardrails, Data Privacy, Regulation

The FMCG Guys

Play Episode Listen Later May 20, 2026 46:47


Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while building the right guardrails for the future. How AI can help companies accelerate innovation, efficiency, and growth Why Responsible AI is about enabling innovation — not slowing it down Practical ways companies can create guardrails while still moving fast The importance of AI literacy, training, and responsible adoption across teams How businesses can balance data privacy, governance, and experimentation Why the future belongs to companies that combine bold innovation with long-term trust Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Always Off Brand
LIVE from DSS - Kiri Master, Scot Wingo, Chris Perry & Danny Silverman!

Always Off Brand

Play Episode Listen Later May 19, 2026 57:54


If you are in the retail/ecommerce/amazon/retail media space, then this episode is an all star cast. Live from Atlanta and the Digital Shelf Summit we present the biggest names in the industry with no script, no agenda, just sitting around a table chopping it up on many different topics. Agentic shopping, retail media spend and measurement, amazon and all marketplaces. LLM's and much more with some of the brightest in the industry. In a rare moment, getting these LinkedIn thought leaders at one place and just turning on the microphones is just short of impossible! But we did it.  The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Kiri Masters  LinkedIn:https://www.linkedin.com/in/kiri-masters/   Guest: Scot Wingo  LinkedIn: https://www.linkedin.com/in/thescotwingo/   Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/   Guest: Danny Silverman  LinkedIn: https://www.linkedin.com/in/danieljsilverman/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
LIVE from DSS - How Amazon Agencies First Got Bought! With Eric Heller

Always Off Brand

Play Episode Listen Later May 15, 2026 27:41


Scotty O finally gets to sit down with his old friend and mentor Eric Heller. Back in the day, Eric created one of the first Amazon only agencies in the country, maybe the world? Marketplace Ignition was the blueprint on how to build an Amazon only agency and get it sold. Well, WPP purchased Eric's firm and it started a whole new opportunity for everyone doing Amazon work, including Scotty O. He had The Cairn Co as the Amazon division of the rep group Frontier Group. Once he met Eric, things were changing and we talk about how it all came to be! The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Eric Heller  LinkedIn:https://www.linkedin.com/in/ericheller/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
EMERGENCY POD - Bye Bye Rufas! With Danny Silverman

Always Off Brand

Play Episode Listen Later May 13, 2026 15:16


Huge news out today as Amazon says goodbye to Rufas and welcome back to taking over the world.. Alexa! Immediately reached out to Danny Silverman to jump on and discuss from his Uber heading to the airport in NY. Quick immediate reaction as we predicted this on our Bingo Card prediction show in Feb!  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Danny Silverman  LinkedIn: https://www.linkedin.com/in/danieljsilverman/ Website: https://www.marketperformancegroup.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
LIVE from DSS - "LLM's have Peaked!" with Oskar Kaszubski & Chris Perry

Always Off Brand

Play Episode Listen Later May 12, 2026 40:52


Scotty O is live in Atlanta at the DSS 2026 conference by Salsify. We love recording at conferences and events! We get some incredible conversations that are 100% organic and hand crafted! This starts it off with the amazing dynamic duo of FirstMovr Oskar Kaszbuski and Chris Perry! Oskar gave us some serious knowledge on where AI is in ecommerce! Chris, as always, comes with so many teachable moments on how AI and the people behind brands are adapting.   Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Oskar Kaszubski LinkedIn: https://www.linkedin.com/in/oskarkaszubski/ Website: https://firstmovr.com/   Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/ Website: https://firstmovr.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"One to One Consumer True Confessions On Your Brand!" with Malinda Sanna

Always Off Brand

Play Episode Listen Later May 7, 2026 63:22


So many brands and services are trying to figure out what their consumers like, don't want and everything else, but the days of old fashion focus groups in a blank room are over! Malinda Sanna has been a better way to get what consumers really think for years with her own software and platform, LookLook.app! It is beyond genius and has worked for many of the biggest brands in the luxury space in too many categories to count. The big difference is her platform talks to consumers one to one and gets much more honest feedback that can produce real change for brands. It is truly the "Virtual Confessional" as her newsletter is titled. Scotty O, Summer and Hayley had a blast learning about how it works and how it has helped drive sales, build companies and get to know a true trailblazer in consumer marketing!  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Malinda Sanna  LinkedIn: https://www.linkedin.com/in/ceolooklook/ LookLook: https://looklook.app/ Substack: https://substack.com/@malindasanna Virtual Confession Newsletter: https://newsletters.looklook.app/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The Irish Tech News Podcast
Whose Agent Is It? The Merchant Side of Agentic Commerce with Marc Massar

The Irish Tech News Podcast

Play Episode Listen Later May 7, 2026 52:17


When AI agents start buying and selling on our behalf, who do they really represent? In this new episode of One Vision Podcast, Theodora Lau sits down with Marc Massar — payments veteran and founder of Aura Labs — to unpack the merchant side of agentic commerce that most of the industry is overlooking. They dig into why today's agentic protocols are still walled gardens, what happens when transaction context disappears but liability doesn't, why dynamic pricing gets dangerous at machine speed, and what merchants need to do now before they get trapped in someone else's ecosystem. Marc draws on past lessons to make the case that market design — not smarter agents — is what will determine whether agentic commerce works for everyone or just the platforms that control it.00:00 Welcome and Guest Intro03:03 Protocols and Walled Gardens10:25 Who Does the Agent Serve14:20 Post Purchase Identity and Disputes22:54 Merchant Playbook for Agentic Search32:41 Consent and Payments Friction35:25 Dynamic Pricing Meets Agents39:06 Market Design and Controls44:48 Seller Data Playbook51:35 Closing 

Rhetoriq
Whose Agent Is It? The Merchant Side of Agentic Commerce with Marc Massar

Rhetoriq

Play Episode Listen Later May 5, 2026 52:17


When AI agents start buying and selling on our behalf, who do they really represent? In this new episode of One Vision Podcast, Theodora Lau sits down with Marc Massar — payments veteran and founder of Aura Labs — to unpack the merchant side of agentic commerce that most of the industry is overlooking. They dig into why today's agentic protocols are still walled gardens, what happens when transaction context disappears but liability doesn't, why dynamic pricing gets dangerous at machine speed, and what merchants need to do now before they get trapped in someone else's ecosystem. Marc draws on past lessons to make the case that market design — not smarter agents — is what will determine whether agentic commerce works for everyone or just the platforms that control it.00:00 Welcome and Guest Intro03:03 Protocols and Walled Gardens10:25 Who Does the Agent Serve14:20 Post Purchase Identity and Disputes22:54 Merchant Playbook for Agentic Search32:41 Consent and Payments Friction35:25 Dynamic Pricing Meets Agents39:06 Market Design and Controls44:48 Seller Data Playbook51:35 Closing

Retail Gets Real
414. Building the future of digital commerce at Lowe's

Retail Gets Real

Play Episode Listen Later May 5, 2026 29:16


Digital transformation in retail is no longer optional, and few leaders have had a front-row seat to its evolution quite like Joseph Cano, senior vice president of digital commerce at Lowe's. With technology evolving daily and customer expectations rising just as fast, success comes down to one thing — staying relentlessly focused on the customer. That mindset has shaped every step of Cano's career, with each experience reinforcing the same lesson: When the customer is at the center, navigating new business models and constant disruption becomes easier.(00:00:00) From retail stores to digital leadership(00:07:19) Launching Lowe's Marketplace at speed(00:10:13) How AI is reshaping the customer experience(00:16:00) A leadership style built on trust and transparency(00:18:59) Inside the culture driving Lowe's forward(00:21:25) Staying ahead in a constantly evolving retail landscape(00:23:51) A 10-year prediction for the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Lowe's Mylo AI Shopping Assistant• Lowe's Marketplace• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 413: Leading Carhartt through growth, culture and change• 395: Adapting to the rise of AI shoppers

Always Off Brand
"Amazon Q1 2026 Earnings Scotty O Style!"

Always Off Brand

Play Episode Listen Later May 1, 2026 43:42


  Well it is that time once again. Scotty O makes his unique spin on Amazon's Q1 Earnings call for 2026. Going over Andy Jassy's comments and always has some fun with the analyst questions.  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Simmer Down on Agentic Commerce!" Feat: Unpacking The Digital Shelf

Always Off Brand

Play Episode Listen Later Apr 30, 2026 34:34


The great folks, Peter Crosby and Lauren Livak Gilbert have been producing a standard podcast in our industry, "Unpacking The Digital Shelf" for many years. A few weeks ago, they had one of the best research firms in our space. Stratably CEO/Founder Russ Dieringer went on to bring some levity to the Agentic Shopping hype cycle based on his research and reporting of many of the largest CPG and consumer brands in the US. I had to highlight this great episode and conversation as we are not even close to Agentic Shopping being a huge mover. Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Russ Dieringer  LinkedIn: https://www.linkedin.com/in/russdieringer/ Stratably: https://stratably.com/   Unpacking the Digital Shelf: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522   Host: Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/   Host: Peter Crosby LinkedIn: https://www.linkedin.com/in/peterjcrosby/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"THE CHRIS PERRY SHOW!"

Always Off Brand

Play Episode Listen Later Apr 16, 2026 64:17


If you have not heard of Chris Perry from FirstMovr, then you are about to get a huge treat. Not only is he an industry leading voice with years of CPG ecommerce experience, he happens to be a musical talent! For a while, he has been creating these amazing parodies for ecommerce. There is no AI used in his songs, it is all his incredible voice. He writes, produces and does all his own video editing except for the animated ones. He only posts them on LinkedIn and that is the only place to hear and watch them, until now. In this special episode, we feature 6 of the 12 greatest hits from Chris Perry. We talk through what went into them, why the song he chose and what big ecommerce topic what the theme! So happy to put this together! If you listen to the lyrics you will learn something! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/ FirstMovr: https://firstmovr.com/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"I have 41 AGENTS working for me right now!" with Alane Boyd

Always Off Brand

Play Episode Listen Later Apr 9, 2026 56:30


So what does using AI in your business actually look like? How does it work and what is with all these agents? So excited to have the co-founder and CEO of Biggest Goal Alane Boyd on the show! Alane talked us through what is really happening and why AI is making you faster, better and giving people time back off work! Summer Jubelirer and Scott Ohsman learn a ton about the technical side of automating processes for agencies, B2B businesses and anyone who wants to improve operations. We have a new game, "Ecommerce Trivia" and much more! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Alane Boyde   LinkedIn: https://www.linkedin.com/in/alaneboyd/ Podcast, https://podcasts.apple.com/us/podcast/automate-your-agency/id1750100040 YouTube: https://www.youtube.com/@BiggestGoalAI Alane Boyd Website: https://www.alaneboyd.com/ Biggest Goal Website: https://www.biggestgoal.ai/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
SCOTTY O RANT - Amazon 3.5% Fuel Charge!!!!

Always Off Brand

Play Episode Listen Later Apr 7, 2026 11:18


  Well, Scot Wingo asked for a RANT, so here it is. Scotty O goes off on the recent 3.5% fuel surcharge to Amazon sellers on their fulfilment costs. Driving Scotty O crazy is the constant little charges and never ending margin creep from Amazon! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Behind the Numbers: eMarketer Podcast
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Apr 7, 2026 32:28


On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER's Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-advertisers-actually-need-commerce-media-measurement-behind-numbers-special-edition © 2026 EMARKETER

The Digiday Podcast
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

The Digiday Podcast

Play Episode Listen Later Apr 7, 2026 35:16


Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

Always Off Brand
"A Former Major Retail CEO Cuts Through the PR BS!" with Eoin Comerford

Always Off Brand

Play Episode Listen Later Apr 2, 2026 58:40


What if we had a former CEO who can now speak freely about what is really happening in retail without any filters? Well, we are so fired up to have Eoin Comerford join the show. He is the former CEO for years at Moosejaw, a regional outdoor specialty retailer that was bought by Walmart, then Dicks Sporting Goods. Eoin is the host of Outdoor Unfiltered and the founder of Outsize Consulting. He breaks down the volatility to REI's business over the last few years and how Outdoor retail and ecommerce has evolved. We did talk through the evolution of trade shows in both the outdoor/running and other industries. So smart and Hayley and Scott learned a ton about business, retail and what brands need to do in this current landscape.  Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Eoin Comerford   LinkedIn:https://www.linkedin.com/in/eoincomerford/ Podcast, Outdoor Unfiltered - https://podcasts.apple.com/es/podcast/outdoor-unfiltered/id1880194533?l=en-GB Outsized Consulting: https://www.outsizeconsulting.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Ecommerce Decisions With an E.D.G.E!" with Sara Rosoff

Always Off Brand

Play Episode Listen Later Mar 26, 2026 43:30


With incredible experience leading large teams at Barnes and Noble, Spanx and many other incredible retailers and brands, Sara Rosoff has some simple principals she is not teaching leaders to make better decisions. A lifelong merchant, she shares with Summer Jubelirer and Scott Ohsman how to approach moving forward on big initiatives for large organizations. So fun to meet Sara and learn a ton on how to create the plan and make it happen! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Sara Rosoff  LinkedIn: https://www.linkedin.com/in/sarabismanrosoff/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The CMO Podcast
Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO

The CMO Podcast

Play Episode Listen Later Mar 24, 2026 57:41


More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S.Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell's, General Mills, and The Hershey Company.Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn't bragging, but necessary.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Always Off Brand
"Live from eTail" - "Pillows, Plush Toppers, Live Comfortably!" with Kelly O'Donovan

Always Off Brand

Play Episode Listen Later Mar 19, 2026 28:56


Live Comfortably has built an incredible business with their own brands, licensed brands, but they know bed accessories and help us all sleep better! Kelly O'Donovan, Director of Ecommerce joins Lauren Livak Gilbert and Scotty O to talk how to navigate multiple sales channels, their own brands and how ecommerce fits in the fold. Sure, we talked about fitted sheets, pillow cases and how to attract the perfect sleep connoisseurs. We end the conversation with the Magic 8 Ball game! Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Kelly O'Donovan LinkedIn: https://www.linkedin.com/in/kelly-odonovan/ https://www.livecomfortably.com/ Guest: Lauren Livak Gilbert  LinkedIn:https://www.linkedin.com/in/laurenlivak/ Lauren's Podcast - Unpacking the Digital Shelf: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522   eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The Negotiation
Colin Jeavons on How AI and Creators Are Redefining Digital Commerce

The Negotiation

Play Episode Listen Later Mar 19, 2026 53:00


In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce.Colin is a veteran of the digital space with over 25 years of experience, from the early days of commercial search in the late 1990s to today's AI-powered shopping revolution. Under his leadership, Nomix Group has driven over $2.5 billion in verified product sales and built an ecosystem spanning five specialized divisions—Shopnomix, Appnomix, Fanomix, Pronomix, and Creatornomix—each tackling different aspects of how consumers discover, evaluate, and buy products online.Colin recently made waves by predicting that AI will drive a 30 percent surge in digital commerce spending across Western markets by 2027—a bold forecast reflecting fundamental shifts in consumer behavior. This conversation explores what's driving that transformation, how AI answer engines and agentic shopping are changing the game, and what Western brands should learn from China's leadership in social commerce, live-streaming, and creator-led shopping on platforms like Douyin, Xiaohongshu, and Taobao Live.From the "post-advertising" era to the rise of creator economies, Colin offers a comprehensive view of where digital commerce is headed and how brands can prepare for a future where content, community, and AI converge to create "Commerce, Everywhere."Discussion Points·      Colin's background in digital commerce from the 1990s to today's AI revolution·      What Nomix Group is and how its five divisions work together·      The "post-advertising" phase of digital commerce and what's driving it·      Colin's prediction: AI will drive 30% growth in digital shopping by 2027·      What AI-powered commerce actually looks like—answer engines, agentic shopping, conversational AI·      The explosion of creator-driven commerce and influencer marketing·      Lessons Western brands should learn from China's social commerce playbook (Douyin, Xiaohongshu, Taobao Live)·      Building "agentic marketplaces" where AI connects content directly to commerce·      The infrastructure behind "Commerce, Everywhere."·      How performance marketing is evolving in an AI-first, creator-driven world·      Democratizing AI commerce tools for small businesses and ensuring fair creator economics·      What's next for Nomix Group and digital commerce·      Key advice for brands preparing for the AI commerce shift

Beyond The Shelf
BTS Live from the WBR Commerce Media Brand Summit: Michele McNamara (Newell Brands)

Beyond The Shelf

Play Episode Listen Later Mar 18, 2026 8:52


This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation at Newell Brands, about how brands are thinking about measurement, incrementality, and mobile-first shopper behavior.They also discuss Newell's work with It'sRapid on mobile hero imagery, and how optimizing for mobile discoverability is helping drive stronger performance with retail partners, by making products easier to find and more relevant in the moment.Connect with Michele on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Always Off Brand
"Live from eTail" - "Authenticity Marketing From Kate Farms with Catherine Hayden

Always Off Brand

Play Episode Listen Later Mar 17, 2026 35:08


So much of marketing is a "hook" headline or some shock and awe video on your scroll. However, how do you find true authentic and real life health solutions with your product, then check out the story of KATE FARMS. We are so excited to have Catherine Hayden the Chief Marketing Officer of the brand, who happens to be a registered dietician join the show. So fun being live at eTail, people pop by and sit down. So on this episode, we get a Bonus that my great eTail co-host Lauren Livak Gilbert now has a BFF and helped out with this great conversation. KATE FARMS made bold distribution decisions and are making people healthier one fan at a time!   Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Catherine Hayden  LinkedIn: https://www.linkedin.com/in/catherine-hayden-28233816/ Extuitive - https://extuitive.com/   Guest: Brent Peterson  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ KATE FARMS: https://www.katefarms.com/   Guest: Lauren Livak Gilbert  LinkedIn:https://www.linkedin.com/in/laurenlivak/ Lauren's Podcast - Unpacking the Digital Shelf: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522   eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" - AI Can Predict What AD Will Work Best! With Pavan Pant

Always Off Brand

Play Episode Listen Later Mar 12, 2026 29:33


  What if you could predict which Meta Ad was going to work best and maybe even more important, which one is going to bomb! Well, that is what Pavan Pant with Extuitive is doing for brands and retailers. With an incredible behavioral database mixed with incredible AI powered tech, they are making brands and retailers money. Huge treat, Brent Peterson with Talk Commerce and Issac Morey from Content Cucumber join the show.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Pavan Pant  LinkedIn: https://www.linkedin.com/in/pavan-pant-92939a1/ Extuitive - https://extuitive.com/   Guest: Brent Peterson  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Podcast: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Guest: Isaac Morey  LinkedIn: https://www.linkedin.com/in/isaac-morey/ Content Cucumber- https://contentcucumber.com/    eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" - Tech CEO to Teach Us How To Burn Stress! With Abi Harmon

Always Off Brand

Play Episode Listen Later Mar 11, 2026 36:37


As the industry moves at break neck speeds, one former tech executive is now teaching leaders and teams how to manage the stress, the pressure and find the calm. Abi Harmon founded the House of Harmon and is traveling the world to help tech leaders to find joy, balance and inner calm! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Abi Harmon  LinkedIn: https://www.linkedin.com/in/abi-harmon/ House of Harmon: https://www.househarmon.com/   Guest: Lauren Livak Gilbert  LinkedIn: https://www.linkedin.com/in/laurenlivak/ Podcast: https://www.digitalshelfinstitute.org/ecommerce-podcast/   eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" Generational Different AI Adoptions! With Sarah Levinger (Feat Lauren Livak Gilbert & Phillip Jackson)

Always Off Brand

Play Episode Listen Later Mar 10, 2026 42:11


An amazing episode with some of the greatest minds in retail and ecommerce! Sarah Levinger sits down with Scotty O and Lauren Livak Gilbert to talk through the consumer behavior of AI, creativity and how marketers have to adapt. BONUS - the legendary Phillip Jackson pops by and weighs in on all things! It is a serious power meeting and we dive into how generational behaviors will play into every aspect of how AI will impact business, life and marketers! One of the most star studded live shows in our 6yrs! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Sarah Levinger  LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Tether Insights -  https://tetherinsights.io/   Guest: Lauren Livak Gilbert  LinkedIn: https://www.linkedin.com/in/laurenlivak/ Podcast: https://www.digitalshelfinstitute.org/ecommerce-podcast/   Guest: Phillip Jackson  LinkedIn: https://www.linkedin.com/in/philwinkle/ Future Commerce: https://www.futurecommerce.com/ eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" Retail Rewired with Chris Parsons

Always Off Brand

Play Episode Listen Later Mar 5, 2026 27:46


Scotty O gets a chance to sit down with Chris Parsons about eTail and his new book, "Retail Rewired". Talk about how retailers and brand have to look at their internal organizational structures and strategies to adapt to today's consumer. We talk all things Canada and how Amazon has evolved as well. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Chris Parsons  LinkedIn: https://www.linkedin.com/in/chrisaparsons/ Buy Retail Rewired here:  https://tinyurl.com/3rcbuzth eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" The Story of PB5star - New Court Shoes! - Angela Caltagirone Marisa Farnsworth

Always Off Brand

Play Episode Listen Later Mar 3, 2026 24:35


Another great story of starting a shoe brand in a very tough category and having great success. PB5star is a pickleball shoe, court shoe and now taking the court inspired to the casual and lifestyle footwear market. Only 2 years in, Angela and Marisa have all the experience and the pro tips on how they have done so well so fast! No shortcuts, just a great plan and execution.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Angela Caltagirone LinkedIn: https://www.linkedin.com/in/angela-caltagirone/ Website: https://www.pb5star.com/   Guest: Marisa Farnsworth LinkedIn: https://www.linkedin.com/in/marisa-farnsworth-a450135/ Website: https://www.pb5star.com/ eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Live from eTail" Women in Retail Leadership! FEAT: Lockie Andrews, Avani Oswal Lauren Livak Gilbert

Always Off Brand

Play Episode Listen Later Feb 27, 2026 37:16


Starting our eTail series of live recordings.. Organized by the amazing Ash McMullen, who got stuck at home because of the big east coast blizzard and couldn't make it. For the second eTail conference we have these brilliant women who are leading the industry and making a difference on AI, on Retail, on Ecommerce and much much more. Lockie Andrews, Avani Oswal and Lauren Livak Gilbert talk through major shifts, predictions, women in our industry and where they are overall among all etailers at the show.   Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Lockie   LinkedIn: https://www.linkedin.com/in/lockieandrews/   Guest: Avani Oswal  LinkedIn: https://www.linkedin.com/in/avanioswal/   Guest: Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/   eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Retail Media Simplified from the Middle!" with Tom Limongello

Always Off Brand

Play Episode Listen Later Feb 19, 2026 59:33


Such a cool guest today from The Middlemen Podcast, Tom Limongello joins the show! It's just Scotty O and Hayley Brucker and the News, but they have a great conversation with Tom on all things Retail Media. The biggest retailers in the country and how they are being aggressive on ads, how AI plays into it. Where Amazon sits on all of this and much more. We play, "What's That Keyword?" game and a great news segment that Tom stuck around for.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Tom Limongello  LinkedIn: https://www.linkedin.com/in/tomlimongello/ Podcast: https://www.nextipedia.com/middlemen-episodes QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Future of Ecommerce Is DOME!" with Billy Newell & John Casey

Always Off Brand

Play Episode Listen Later Feb 12, 2026 51:49


You do not want to miss out on DOME! It will change how we shop, how we sell and it is not a matter of if it is just when! CEO of Sparxworks Billy Newell and long time ecommerce Advisor to Sparxworks John Casey join the show to explain why DOME is a no brainer for brands and retailers. It basically makes your site into an LLM/Answer Engine. This new startup is going to catch fire and Summer, Hayley and Scotty had a great time learning more! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: William Newell  LinkedIn: https://www.linkedin.com/in/williamnewell/ Website: https://sparxworks.com/   Guest: John Casey  LinkedIn: https://www.linkedin.com/in/jocasey/ Website: https://sparxworks.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"Amazon 2025 Q4 Earnings!" Scotty O Style

Always Off Brand

Play Episode Listen Later Feb 9, 2026 52:24


  Well, it is one of our most popular episodes. Scotty O takes on the Q4 Amazon earnings report and chimes in to Amazon CEO Andy Jassy and CFO Brian Olsavsky. We try to be fun, serious and give you an entertaining and informative breakdown. Scotty O has been in retail 30yrs and has worked with over 200 brands selling on Amazon for the last 20yrs.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Unpacking the Digital Shelf
New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

Unpacking the Digital Shelf

Play Episode Listen Later Feb 9, 2026 55:37


Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business. The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 different brands to understand how they are bridging the gap between these functions. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak.

Always Off Brand
"Sunshine, Warmth and eTail!" with Lena Moriarty

Always Off Brand

Play Episode Listen Later Feb 5, 2026 51:46


We love having the smart, funny and incredible Head of Marketing for eTail back on the show, Lena Moriarty! Summer and Scott had so much fun going through the big Palm Springs show coming soon February 23-26! We walk through some of the big name brands and people who are going to be there along with the amazing content and good vibes of the show! Some exciting new things are happening this show! Hear about them all and how Always Off Brand is going to share the stage along with Scotty O. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/ eTail Palm Springs - https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"How Do You Survive the AI Job Cuts!" with Chris Perry

Always Off Brand

Play Episode Listen Later Jan 29, 2026 66:45


We welcome back the fun, talented and wicked smart Chris Perry, Co-Founder and Chief Learning Officer at Firstmovr. We talk about how people at brands, agencies and anyone in our industry can lean in, be pro-active and use AI to make you better at your job. Sure, Chris does the best parity songs in our industry and we feature his latest masterpiece "My PDP" which is epic. We play the "What's That Keyword Game?" and give you a great NEWS segment. Hayley Brucker, Summer Jubeliere and Scott Ohsman have a great time! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/ Firstmovr Website: https://firstmovr.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
"How To Make Money & Do Good For the World!" with Seungah Jeong & John Salzinger

Always Off Brand

Play Episode Listen Later Jan 22, 2026 57:58


Scott was fortunate to work with Seungah and John years ago when they launched an incredible solar powered inflatable light into the outdoor industry. After building that brand and holding multiple patents between them, they are launching a new lighting company, Haven Lanterns. We talk through all the lessons learned, the incredible work in energy poverty that have done in the past and how they are making a bigger impact with Haven Lanterns. Just an incredible story of how it is possible to make money, build a brand and still do great things for the universe! Hayley Brucker and Scott Ohsman get to hear how they make it all happen. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Seungah Jeong LinkedIn: https://www.linkedin.com/in/seungahjeong/ Haven Lantern Website: https://www.havenlantern.com/   Guest: John Salzinger LinkedIn: https://www.linkedin.com/in/johnsalzinger/ Haven Lantern Website: https://www.havenlantern.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.