Successfully transforming customer experience requires a focus on the human element - customers and those delivering the service. We delve into the transformation experiences of Australia's top business leaders and explore the essential ingredients they rely on to fuel customer-led growth.
Chief Executive Officer and Managing Director of Virgin Australia Group, Paul Scurrah talks strategic leadership and the role it plays in achieving the right balance between customers, employees and investors.
Chris Bennetts - Executive Director of Digital Products at Transport for New South Wales – discusses the value of connecting with the entire organisation to deliver a truly customer-centric transformation.
Natalie Peters – former Executive, Ways of Working at Telstra and now Human Resources Director at Sky – explores how a well-articulated customer mission can bring together teams to deliver successful transformations.
PwC's Customer-led growth Leader Adam Lai explains how organisations need to bring together new capabilities across strategy, experience, operations and platforms to deliver customer-led growth.
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