Retailing - MKTG 3350

This module describes how market segmentation works with a particular emphasis how an understanding of market segmentation provides the basis for marketing mix strategic planning.

In this module the dimensions of service quality are broken down into component parts and discussed at length with examples. Much of this discussion focuses on micro-level (store or branch manager level) concepts.

An introduction to Don Shemwell's Retailing course.

Macro-level (executive level) organizational issues related to service quality improvement are discussed. Students have a specific charge in their assignment for this module.

This module covers four ways in which services are different from goods. Students learn what the issues are, the strategic ramifications or business challenges associated with each and specific prescriptive solutions.

This module starts with a discussion of students’ dysfunction experiences from previous semesters. Current semester students write an assignment about their own experiences. Focus is on systemic failures rather than one off problems associated with a single person’s malfeasance.

A structural equation module illustrates the value concept to students. The module explains the key terms and then offers a detailed explanation of how business decisions affect consumer perceptions of value. Part 1 of 2.

A structural equation module illustrates the value concept to students. The module explains the key terms and then offers a detailed explanation of how business decisions affect consumer perceptions of value. Part 2 of 2.

This module uses the Disconfirmation of Expectations Theory as the basis for discussing customer satisfaction and the Customer Lifetime Value concept as the linchpin for a discussion of customer retention and recovery.

Becoming a manager is full of new challenges. For most students this will be the first time they have ownership of an entity's success or failure. The first new manager module discusses typical problems students will encounter when they get their first big chance to be in charge.

This module discusses how to interview people and the importance of hiring the right people for the job.

This module contains material about preventing employee theft.

This module contains material preventing shoplifting, refund and other scams by customers.

This module describes channels theory and practice with a heavy emphasis on using Transactions Cost Analysis to make outsource-versus-internalize decisions.

This module covers basic Hofstede cultural dimension differences as the basis for understanding how to manage people in a multicultural setting. A second component of the lecture is a discussion of the Eastern (Korean) method of retailing which currently dominates upper middle and high end retailing in China.