Podcasts about Customer retention

Show Highlights: Root + Beta's niche marketing for John Deere dealer groups and scope of services. [03:35] Emerging trend of cross-border M&As in ag equipment. [07:38] Potential risks to customer retention during M&A branding. [15:43] Why failure to engage staff in the M&A process is a critical PR misstep. [19:57] How to plan and execute external and internal M&A communications. [23:39] Storytelling to create concurrent legacy and prospective customer buy-in. [27:32] Importance of employee training to navigate a reprioritized customer base. [31:02] The power of authenticity and highlighting differentiators—not overselling—in post-deal branding. [37:25] Learn more about Root + Beta at https://rootandbeta.com. To connect with Andrew Levenson on LinkedIn, visit https://www.linkedin.com/in/andrew-levenson/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.  

In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of building genuine human relationships with customers. She discusses the challenges faced by Customer Success Managers in managing multiple accounts and the need to shift from transactional interactions to strategic partnerships. Anika outlines common mistakes CSMs make, such as only reaching out when they need something and failing to personalize communication. She introduces principles for building strong relationships, including being relevant, consistent, and human. The episode concludes with actionable challenges for listeners to enhance their customer relationships.Get your FREE QBR Revenue Guide: https://thecustomersuccesspro.com/resourcesGet on the VIP Waitlist for RevUP Academy: https://www.thecustomersuccesspro.com/revupChapters:00:00 Building Lasting Customer Relationships02:15 Customer Management in CS05:34 Myths in Customer Success10:10 Principles of Strategic Relationships15:44 Consistency Over Intensity19:34 The Human Element in Customer Success22:18 Actionable TakeawaysConnect with Anika Zubair: Website: https://thecustomersuccesspro.com/LinkedIn:  https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupSend Anika a text :) Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Podcast Editor: https://podcastmagician.com/

Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what's changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.Learn:Why BOGO x3 worked when nothing else didHow Neven ships worldwide with no VC moneyThe backend tech powering their crazy offerWhat most brands get wrong about Meta adsSponsored by:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Neven Eyewear → neveneyewear.comSight for Sound → neveneyewear.com/pages/sight-for-soundJudge.me Reviews → apps.shopify.com/judgemeGlasson 360 Viewer → apps.shopify.com/glassonShopify → shopify.com

Send us a textSummaryThis episode kicks off a compelling three-part series featuring John Huber, founder of Customer Success Architects, who brings two decades of experience building CS functions across five different SaaS companies. The conversation centers on the fundamental question every growing business faces: how do you launch a customer success function that actually drives results? John shares his battle-tested approach, emphasizing the critical importance of aligning CS initiatives with company-wide strategic objectives rather than jumping straight into tactical execution. Through a fascinating case study involving a massive platform transformation for enterprise pharmaceutical and high-tech manufacturing clients, he demonstrates how proper alignment enabled a successful four-and-a-half-year migration from on-premise to cloud infrastructure without losing a single customer. This customer success playbook episode provides essential groundwork for any organization looking to build or rebuild their CS foundation.Detailed AnalysisThe discussion reveals several strategic insights that challenge conventional CS wisdom. Rather than immediately focusing on hiring CSMs or implementing technology platforms, John advocates for a "strategy-first" approach that ensures every CS initiative ladders up to broader business objectives. This methodology becomes particularly powerful when managing complex transformational projects, as evidenced by his experience migrating enterprise clients from legacy on-premise systems to modern cloud platforms.The episode highlights three critical success factors for new CS functions: strategic alignment with three-year company vision, cross-functional collaboration (especially with legal and finance teams), and allowing significantly more time than initially estimated for complex transitions. John's approach to contractual restructuring during platform migrations offers valuable lessons for companies navigating similar transformations, particularly the importance of providing financial incentives and flexible contract structures during transition periods.The conversation also underscores how customer success professionals must evolve beyond traditional support roles to become strategic business partners. John's team successfully positioned platform limitations as innovation opportunities, demonstrating the communication skills necessary to maintain customer relationships during potentially disruptive changes.For CS leaders and executives, this episode provides a practical framework for launching CS initiatives that deliver measurable business impact while maintaining strong customer relationships throughout complex organizational changes.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups   From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads.   If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong.   Get in the room now: BoardRoom Elite

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Balancing AI and Humanity in CX with Frederic Durand, CEO of Diabolocom In today's episode, we're thrilled to welcome Frederic Durand, Founder and CEO of Diabolocom, a global leader in customer experience solutions powered by proprietary AI. With over two decades of experience transforming customer service for brands like Mitsubishi Electric, Nikon, and Brinks, Frederic brings a practical, global perspective to the evolving world of CX. What we cover in this episode: Why great customer experiences are effortless by design How AI can automate repetitive tasks, freeing your team for high-value conversations The critical need to balance AI automation with authentic human connection Why AI integration leads to more WOW moments and stronger customer loyalty How Ignoring AI today is like ignoring computers in the 1980s How AI enables 24/7 service without burnout Why solving problems quickly and easily is the foundation of trust and advocacy Subscribe, review, and share this episode to help more leaders bring passion and purpose to their organizations.   Links & Resources:

Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Guest: Dr. Tony Vercillo   Guest Bio: ​Dr. Tony Vercillo is a 30-year veteran in the Product Marketing and Distribution industry. He has a Doctorate in Marketing Management, with special emphasis on Global Marketing Strategies (Summa Cum Laude). He also received his MBA in Leadership and Human Behavior. He is a highly sought-after public speaker known for his “infectious enthusiasm.”   Dr. Vercillo has been an Author for more than 30 years in the non-fiction arena. He always dreamt of dabbling in the fiction world, and this work is his first foray into the exciting world of novels.   Dr. Vercillo has served as a Senior-Level Manager and Vice President for PepsiCo and a third-party supply-chain firm. He is currently the CEO of a major kosher food service company in New Jersey. He also recently retired from teaching Global Marketing Strategy and Supply Chain Theory at California State University. His passion in life is teaching and coaching, and he has spent the last 20 years fulfilling that dream.   Key Points: Sales Strategy: · Cross-Training: Salespeople are trained across all segments (e.g., healthcare, schools, caterers) to improve adaptability and pricing knowledge. · Hunter-Farmer Hybrid: All reps are expected to both acquire new clients and manage existing relationships.   Change Management: · Data-Driven Approach: Used financials, industry benchmarks, and logic to explain changes. · Persistence: Faced resistance but stood firm while showing empathy. · Ongoing Communication: Holds regular sales meetings (e.g., upcoming board meeting) to address concerns.   Operational Improvements: · Customer Visit Push: Implemented Salesforce (embedded in new ERP) and assigned a champion to ensure usage. · ERP Integration: New system launching May 1 improves visibility and report generation. · Coaching Culture: Monthly check-ins, product-level reviews, and data-backed feedback by the sales VP.   Onboarding & Training: · Hands-On Process: All new hires must work in order entry, warehouse, and ride with drivers. · Holistic Understanding: Training ensures reps grasp the entire business, not just selling.   Financial Results: · Sustained Growth: Double-digit revenue growth and increasing profitability every year since he joined. · Cash Flow Focus: Reduced cash gap from 70+ days to ~37 days through disciplined collections and vendor management. · Customer Retention: 99% retention rate, even with stricter payment terms.   Guest Links: Connect on LinkedIn https://www.youtube.com/@s.bertram https://doclifelessons.com/episodes       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Send us a textIn this episode, Anika Zubair discusses the vital collaboration between customer success and marketing with guest Ashna Patel. They explore how aligning these two functions can drive growth, retention, and upsells. Ashna shares her journey from customer success to marketing, emphasizing the importance of messaging and cross-functional teamwork in enhancing the customer experience. The conversation highlights the need for customer success professionals to leverage marketing resources and insights to better serve their customers and achieve organizational goals. In this conversation, the speakers discuss the critical alignment between marketing and customer success teams, emphasizing the importance of collaboration to enhance customer retention and product adoption. They explore how effective messaging and nurturing relationships can drive growth, and the role of AI in shaping the future of customer success. The discussion highlights practical strategies for cross-functional collaboration and the need for open communication to ensure that both teams work towards common goals.Signup to the VIP Waitlist for RevUP Academy: https://thecustomersuccesspro.com/revupTimestamps:00:00 Introduction 02:52 Ashna Patel's Transition from Customer Success to Marketing06:06 Understanding the Bow Tie Model in Customer Journey09:10 The Role of Marketing in Customer Success11:53 The Importance of Messaging in Customer Engagement15:02 Aligning Marketing and Customer Success Teams17:54 Leveraging Marketing for Customer Retention and Growth20:54 Building Cross-Functional Relationships for Success32:39 Team Alignment for Customer Success35:05 Marketing's Role in Customer Retention39:55 Nurturing Customer Relationships42:04 Effective Messaging Strategies48:15 Cross-Functional Collaboration for Success55:30 Conclusion and Key TakeawaysConnect with Anika:LinkedInYouTubeTikTokInstagramWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyConnect with Ashna Patel:https://www.linkedin.com/in/ashnapatel92/Ashna Patel is a former award-winning Customer Success leader turned Marketer, bringing over a decade of experience in customer engagement, retention, and growth. After years of driving customer success strategies, she transitioned into marketing to bridge the gap between pre- and post-sales, leveraging her deep understanding of customer needs to fuel demand generation and customer marketing. Apart from this, Ashna is also passionate about helping professionals build personalized systems to prevent burnout, enhance productivity, and achieve sustainable success (personally and professionally).  Podcast Editor: https://podcastmagician.com/

In this conversation, Mike Barnhart, COO and CFO of Eco Plumbers, discusses the essential role of hope in leadership, financial growth strategies, and the importance of curiosity in business. The discussion also covers customer retention through membership models, the importance of incentive plans, and effective budgeting practices. Additionally, Tommy and Mike delve into team development, the use of technology for efficiency, and managing expenses for profitability. The conversation also highlights the role of technology in improving sales processes and the necessity of effective recruitment and training to build a strong workforce.    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Role of Hope in Leadership 01:43 Introduction to Mike Barnhart and Eco Plumbers 02:11 Financial Growth and Strategic Planning 03:00 Greenfield vs. M&A Strategies 06:55 The Importance of Curiosity in Business 08:41 Leveraging AI for Financial Insights 10:54 Rebranding and Expanding Services 12:20 Marketing Strategies and Storytelling 15:13 Navigating Economic Challenges 16:40 Membership Models and Customer Retention 19:51 Incentive Plans and Employee Engagement 20:57 Key Performance Indicators in Business 23:06 Budgeting and Financial Planning 26:10 Top Grading and Team Development 28:55 Utilizing Technology for Efficiency 30:43 Revenue per Employee and Operational Efficiency 32:42 Managing Expenses and Profitability 36:13 Navigating Pricing Strategies for Profitability 39:20 The Importance of Reviews and Conversion Rates 41:20 Sales Techniques and Customer Engagement 46:09 Leveraging Technology for Improved Sales 51:05 Recruitment and Training for Success 55:07 Building Relationships and Networking 01:00:59 Work-Life Balance and Purpose in Business  

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue.In this engaging episode, we sit down with George Kapernaros, a retention marketing guru from Yocto, who brings a wealth of experience in helping brands enhance their customer retention strategies. The discussion kicks off with a critical examination of why understanding customer needs is the cornerstone of effective retention marketing. George emphasizes that the best insights do not come from generic research or competitor analysis but rather from directly engaging with customers to understand their experiences.He also shares statistics that highlight the importance of timely and relevant communication with customers. George advocates for a shift away from treating retention marketing as a series of one-off campaigns. Instead, he promotes the idea of creating comprehensive, empathetic, and multi-faceted customer journeys. By doing so, brands can not only improve retention rates but also enhance customer satisfaction and lifetime value.The conversation also touches on practical tools and methodologies that marketers can use to elevate their retention efforts. George introduces innovative technologies that facilitate interactive customer engagement, making it easier for brands to connect with their audiences meaningfully. He encourages marketers to tap into their internal knowledge and leverage customer feedback as a continuous source of insight. This episode serves as a powerful reminder of the evolving landscape of retention marketing and the importance of empathy, data-driven strategies, and customer engagement in fostering sustained business success.Takeaways: Your best ideas for retention marketing will come from understanding your customers, not from templates or competitor research. To impact customer retention, focus on creating empathetic messages that align with the customer journey rather than following a company calendar. Retention marketing should prioritize long-term customer understanding over short-term campaigns; it's essential to stay relevant after the sale. A successful retention strategy relies on collecting customer data to tailor messaging that resonates with their unique journeys and needs.Episode sponsored by Yocto. Book a call with George at keepopt.com/yoctoFind the notes here: https://keepopt.com/254Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Send us a textTransformative Leadership Insights: Lessons from Starbucks and Chili's CEOsIn this episode, hosts Jen and Todd kick off their discussion with engaging opening takes on the importance of self-care and effective leadership qualities.Jen discusses her career in the hair industry and the crucial role of self-care in achieving longevity in the profession. Todd shares a surprising statistic about American-made clothing and suggests that great leaders inspire those around them. The hosts delve into lessons from the CEOs of Starbucks and Chili's, highlighting how these leaders successfully pivot their companies by streamlining operations and focusing on fundamentals. Starbucks CEO Brian Niccol emphasizes creating a consistent customer experience, while Chili's CEO Kevin Hochman showcases innovative changes in kitchen operations that have massively increased efficiency and sales. They encourage listeners to look beyond their industry for inspiration and always be open to reevaluating and upgrading their business practices.00:00 Introduction and Greetings01:09 Opening Takes: Self-Care and Career Longevity03:09 Opening Takes: Made in America and Leadership06:14 Starbucks: Learning from a Giant07:44 Starbucks: Addressing Challenges and Innovations11:07 Starbucks: Focusing on Customer Experience17:37 Chili's: Streamlining for Success18:24 Chili's Kitchen Overhaul: Streamlining for Success19:47 French Fry Fix: Simplifying for Speed21:26 Team Insights: Listening to Your Staff23:24 Menu Slim Down: Less is More25:10 Marketing Moves: Competing with Fast Food26:51 Consistency is Key: Delivering What You Promise32:09 Fundamentals First: Mastering the Basics33:30 Final Thoughts: Continuous ImprovementLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Send us a textReady to rethink your approach to customer success without draining your budget? In this episode of the Customer Success Playbook, hosts Roman Trebon and Kevin Metzger sit down with Joe Di Grande, founder of Joe DE's Tech Touch, to demystify tech touch strategies. Joe shares practical methods for building a tech touch framework even when your data is scattered and your budget is tight. You'll discover how understanding your goals, auditing your current data, and leveraging freemium tools can set the foundation for scalable and impactful customer success initiatives.Detailed Analysis: Joe Di Grande dives into the evolution of "tech touch" — from a basic method of handling long-tail customer segments to a full-fledged strategic pillar within modern customer success playbooks. He emphasizes that success doesn't start with the fanciest tools but with a clear understanding of your goals and the data you already have. Joe cleverly outlines how even spreadsheet-based strategies can kick off a winning initiative if you keep your eyes on key lifecycle markers like contract dates.Resourcefulness takes center stage as Joe highlights a roster of budget-friendly tools — including Zapier, Apollo.io, and Tango.io — that can empower even the scrappiest startups to automate engagement and education touchpoints. By focusing first on aligning data and customer lifecycle stages, organizations can set up low-cost experiments that yield big insights and pave the way for future investment in tech success platforms.Whether you're a startup looking to stretch every dollar or an enterprise recalibrating your customer success operations, this conversation offers a refreshing, grounded take on scaling smartly. Joe's energy and real-world examples make this a can't-miss episode for anyone seeking to modernize their customer success playbook with tech touch strategies.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you're toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!   In this episode, we cover:

Like the show? Show your support by using our sponsors. Promotive can help you find your dream job, or help you hire. Touch HERE for more. Need to update your shop systems and software? Try Tekmetric HEREIn this episode, Jeff Compton is joined by Brett T. Fadley to discuss the upcoming TOOLS training event in Lancaster, Pennsylvania. Brett shares how TOOLS got started and how far it's come, but then gets into the challenges the auto repair industry has today. To get where the industry needs to be, events like TOOLS are critical. Sign up for TOOLS here!00:00 Understanding Financial Struggles of Shop Owners05:46 In-Person Networking's Hidden Value12:37 Business Challenges and Implementing Processes19:56 Improving Shop Efficiency Discussions23:38 Rust Advisory for Ontario Car Sales29:48 Mechanics' Career Transition Paths34:50 Car Repair Recommendations Debate39:44 Changing Industry Perceptions Needed47:55 Exit Scheduling Success in Auto Services51:37 "Networking: Reducing the 'Suck' Factor"54:46 Grateful for Career Purpose59:28 Engine Installation Decisions in Shops01:08:17 Limited Podcast Space Allocation01:12:26 Summer Event Invitation Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Mariah discusses with Andy Seeley, CEO of Ashworth Strategy, the importance of a seamless post-purchase experience, noting that 84% of shoppers won't return after a bad shipping experience. Andy emphasizes the significance of product quality, community engagement, and ease of use in customer retention. He highlights the need for personalized communication and smooth processes to build brand loyalty. Andy also stresses the importance of continuous improvement and understanding customer needs to drive long-term success.Episode Timestamps:Andy Seeley's Background and Career Journey 2:41Mariah introduces Andy Seeley, CEO of Ashworth Strategy and Creatively Disruptive, and asks him to share his background.Andy shares his journey from New Zealand to the United States, initially working in sports and sports science before transitioning to television and publishing.He discusses his experience as a sales director for a TV station and his ownership of a publishing company, Getaway Reno Tahoe.Andy explains how he and his business partner started Creatively Disruptive to help small businesses leverage digital marketing.Formation of Ashworth Strategy and Creatively Disruptive 5:20Andy elaborates on the formation of Ashworth Strategy and Creatively Disruptive, emphasizing their mission to support small business owners.He differentiates between the two brands, explaining that Ashworth Strategy focuses on larger businesses, while Creatively Disruptive helps small businesses.Andy highlights the importance of understanding the client's ultimate goals and not just focusing on increasing clicks or sales.He shares an example of how they help clients set realistic financial goals and align their marketing strategies accordingly.Customer Retention and Profitability 11:41Mariah asks Andy about the importance of customer retention and how to measure profitability in retention strategies.Andy explains that customer retention depends on the product and the quality of the product, using the example of expensive drones.He emphasizes the role of content development, community engagement, and smooth user experience in building brand loyalty.Andy discusses the importance of making it easy for customers to do business with the brand and the role of technology in enhancing the customer experience.Building a Strong Brand and Community 25:24Andy shares insights on how to build a strong brand and community, emphasizing the importance of delivering on promises.He discusses the role of content development, user-generated content (UGC), and community interaction in engaging customers.Andy highlights the importance of making the customer experience smooth and comfortable, reducing friction in the purchasing process.He shares examples of successful brands that have built strong communities through content and community engagement.The Role of Technology in Customer Retention 25:51Mariah and Andy discuss the role of technology in enhancing customer retention, including the use of SMS and email marketing.Andy emphasizes the importance of engaging and fun communication with customers, rather than just offering discounts.He shares examples of how brands like Cameo use creative and engaging communication to retain customers.Andy highlights the importance of capturing customer data and using it creatively to engage and retain customers.

Send us a textIn this midweek edition of the Customer Success Playbook, Cairo Marsh returns to the mic to explore the layered world of empathetic marketing across cultures. From the Bronx to Tokyo, Cairo's lived experience adds a global lens to his practical insights on designing connection-first marketing strategies. He unpacks how empathy drives retention, not just acquisition, and reveals a three-tiered framework for building brand relationships based on product, brand identity, and social capital.Detailed Analysis: Cairo Marsh is back for part two, and the conversation dives even deeper. What begins as a lighthearted exchange about food adventures in Tokyo quickly transforms into a tactical discussion on what it means to build marketing strategies that resonate across diverse cultural contexts.The heart of this episode lies in Cairo's model of connection:Functional (product value)Emotional (brand resonance)Social (status or identity alignment)By structuring messaging and experiences around these layers, brands can meet customers where they are—geographically and emotionally. Cairo shares how this model works globally, with examples from his own bi-continental agency experience.But Cairo doesn't stop at strategy. He addresses the million-dollar question: how do you measure the impact of empathy? His answer is both practical and powerful: combine transactional data with perceptual insights to understand not just what customers do, but why they do it. That "why," he argues, is the leading indicator of business success.Crucially, the episode draws a bridge between marketing and customer success. Cairo emphasizes that empathy shouldn't end at conversion. It's the glue that holds the entire post-sale journey together—retention, loyalty, and advocacy all benefit when brands treat customers like humans, not just metrics.This conversation is a masterclass in global customer connection and a blueprint for embedding empathy across every phase of the customer journey. It's also a prelude to the next episode, where Cairo returns to unpack how AI fits into the empathy equation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Send us a textIn this episode, we dive into how economic downturns impact the pool service industry and what you can do to stay profitable. From smart pricing strategies to cost-cutting without compromising quality, we cover the best ways to retain customers, streamline operations, and keep your business thriving—even when times get tough. Whether you're a seasoned pro or just starting out, these tips will help you recession-proof your pool service.Support the Pool Guy Podcast Show Sponsors! HASA delivers clean, healthy water solutions. https://bit.ly/HASAhttps://www.orendatech.com/The Bottom Feeder Professional Battery Powered Vacuum System. Save $100 with discount Code: DVB100https://bit.ly/THEBOTTOMFEEDERAnd Skimmer, America's #1 pool service software! Try Skimmer FREE for 30 days at:https://getskimmer.com/poolguy Thanks for listening and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/

Let's be honest—most businesses are obsessed with chasing new leads. But here's the truth: the real growth? It lives in your existing client base. In today's episode, we're unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.We're breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we've worked with who turned things around. If you're ready to stop the leaky bucket and start building a loyal customer community, this episode is your blueprint.Check out the full blog post: https://elevatedmarketing.solutions/customer-retention-and-brand-loyalty-tactics-for-keeping-the-clients-you-have

Like the show? Show your support by using our sponsors.Promotive can help you find your dream job, or help you hire. Touch HERE for more.Need to update your shop systems and software? Try Tekmetric HEREIn this episode, Jeff is joined by Joshua Taylor. Joshua says accountability is important for both technicians and management to have a successful business. He and Jeff also discuss the disconnect between pay and job satisfaction, uncovering that care, empathy, and validation are often more significant than financial compensation. They also uncover the alarming mental health statistics within the automotive industry.00:00 NADA Conference Insights07:50 "Lack of Technician-Focused Tech Solutions"12:24 "Technician Shortage and Dealership Challenges"20:48 Comeback Strategy in Auto Shops23:14 Work Order Communication Challenges27:16 Raising Accountability Standards36:13 Unicorn Productivity: Unrealistic Shop Standards38:21 "Maximizing Team Potential Gradually"44:31 "Ownership in Decision-Making"52:49 Technicians' Pay Vs. Job Satisfaction54:52 Parts Counter Frustration01:01:30 Persistent Communication on Equipment Damage01:06:39 High Demand for Skilled Workers01:11:17 Seeking Validation: A Men's Issue01:20:41 "Beyond Pay: Valuing Technicians" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Description:Parker Olson started PodPitch - an AI-powered tool that simplifies outreach for podcast bookings - with no coding experience. Within a year, that company generates 6-figures in monthly reoccurring revenue. And the best part? Parker believes that you can do the same, as long as you can recognize this one thing  . . .In this episode, Parker shares the strategy that he used to identify a niche market, the sales questions he asked during his product launch, and the importance of learning from your failures as an entrepreneur.He also breaks down why bootstrapping gave him more control than traditional business funding, how to get customer retention, and the importance of tracking key metrics in your business. For all aspiring entrepreneurs out there, Parker's insight will change your perspective on sales and product development.Takeaways:- Parker invested his life savings to learn about making money online.- His Twitter account grew to 750,000 followers through strategic content and retweets.- Living in a tent for two years taught him perseverance and focus.- The Forage experience highlighted the importance of a viable business model.- Pod Pitch was born from the need for efficient podcast guest outreach.- Sales techniques are crucial for understanding customer needs.- Asking customers to pay on the spot reveals true interest.- Building a business requires both grit and a sound financial model.- Networking and outreach are key to finding new customers.- Learning from failures is essential for future success. Asking the right questions can shift business direction.- Bootstrapping can lead to more control and quicker decisions.- Understanding your funding approach is crucial for success.- Profitability can take time, even for high-revenue businesses.- Entrepreneurship requires a realistic understanding of challenges.- Effective customer acquisition is key to growth.- Identifying pain points is essential for product-market fit.- Metrics guide informed decision-making in business.- Experimentation is vital in discovering effective marketing channels.- Founders should leverage social media for genuine connections.Tags: Podcasting, Niche Markets, Product Launch, Customer Retention, Business funding, Product DevelopmentResources:- Start Your Business Today:  ⁠https://links.upflip.com/44g3N3T- Connect with Parker: https://www.instagram.com/parkerolson_/?hl=en

Mark Stern journey is a blend of national brand marketing experience and out-of-the-box innovation. After a bold corporate exit into entrepreneurship, Mark Stern is the founder of the Custom Box Agency, an experience design agency that specializes in optimizing the customer journey and enhancing customer experience through direct mail. Mark's website: https://customboxagency.com/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg248/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

In this episode, I team up with Brad to discuss the latest in the towing industry, sharing personal updates and the impact of recent weather events on our operations. We explore effective marketing strategies, highlighting the importance of targeted advertising and the need to address rising operational costs through rate adjustments. We share insights on competition and insurance challenges, emphasizing the necessity for operators to stay informed about regulatory issues. I wrap up with a light personal note and invite listener feedback, promoting safety and professionalism in the towing community.   Chapters 0:24  Introduction to Tow Business Podcast 1:37  Weekend Weather and Baseball 2:08  Storms and Tornado Alley 5:30  Aggressive Sales Tactics 8:45  Marketing Insights 10:07  Increasing Rates Discussion 15:04  Online Advertising Strategies 16:41  The Importance of Customer Retention 20:42  Training for Towing Companies 37:24  New Truck Purchase Decisions 43:07  Summit and Florida Show Plans 54:29  Addressing Increased Expenses 59:34  Buc-ee's Experience and Commentary 1:01:23  Conclusion and Call to Action

Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming.Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations03:28 Understanding Q5 and Its Impact on Gaming12:38 Navigating App Store Reliance and Customer Ownership21:46 Stalled Growth in the Gaming Market31:24 Customer Retention as a Business Strategy37:44 Embracing Change and Innovation40:55 The Shift to Hybrid Casual Gaming55:15 The Role of AI in Gaming01:09:02 Future Skills in a Changing Landscape

Send us a textThis week on The Digital Restaurant, Carl is joined by Yaro Tsyhanenko, founder of PickPad, to break down the headlines shaping restaurants and tech:⏱️ Timestamps 00:00 – Intro: Meet guest host Yaro, CEO of PickPad 01:00 – Why did Yum Brands partner with Nvidia? 05:37 – What does Qu's State of Digital 2025 Report reveal? 13:06 – Why did Starbucks acquire Empower Delivery? 18:47 – Are loyalty programs evolving or stuck in the past? 26:02 – Could Bolt disrupt Uber and DoorDash in North America? 30:00 – What is PickPad, and how is it improving restaurant pickup?

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

This week on The Lazy CEO, we're joined by hospitality powerhouse Ibby Moubadder to answer a burning Help My Small Business question—how can a growing business streamline its booking system and engage prospective customers?We take a deep dive into Sophie's Slime Factory, a business expanding fast and looking for ways to refine its processes. Ibby shares expert insights on optimising bookings, using data to boost customer retention, and keeping customers coming back.We'd love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to hello@thelazyceo.com.Loving these episodes? Let us know by leaving a comment or review!Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoStay updated with Ibby: @ibby.moubadderFollow The ESCA Group: @itsescagroup Hosted on Acast. See acast.com/privacy for more information.

Jim Edwards discusses customer retention programs / marketing with Mailbox Power marketing director Turner Leslie.  Do you need to keep members paying membership fees? Check out these clever programs to help you do that!  Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week.Join the Sales Copy and Content Marketing Hacks Facebook Group at   / copywritingandcontenthacks  . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We'll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.Tacklebox (new free 2-week trial)Byldd - $10k one month MVP00:27 Anxious People04:17 Email Opportunity08:20 Extreme Quality10:00 Byldd - a development agency we trust11:10 The Quality Misunderstanding12:20 The Quality Equation14:43 Example: The Car Guy19:09 The Six Components of a Moment23:33 A Clarification, and The End 

Send us a textWork smarter, not harder! Discover how to streamline your pool service business, increase efficiency, and boost profits while cutting down on unnecessary tasks. We'll dive into strategies for optimizing your service routes, automating tasks, and focusing on high-value services that bring in more revenue with less effort. Learn how to set up a system that minimizes wasted time and maximizes customer satisfaction—so you can grow your business without burning yourself out. If you're a pool service pro looking to improve operations, this episode is for you!Support the Pool Guy Podcast Show Sponsors! HASA delivers clean, healthy water solutions. https://bit.ly/HASAhttps://www.orendatech.com/The Bottom Feeder Professional Battery Powered Vacuum System. Save $100 with discount Code: DVB100https://bit.ly/THEBOTTOMFEEDERAnd Skimmer, America's #1 pool service software! Try Skimmer FREE for 30 days at:https://getskimmer.com/poolguy Thanks for listening and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she's been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool

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Justin Neal, a digital customer success expert with a long pedigree in operations, joins the show to break down the fundamentals of digital CS, the power of operational alignment, and how teams can drive impact with limited resources. He and Alex discuss starting small with automation, the key to a successful first 30 days in CS, and standout examples of digital excellence in action.Chapters:00:00 - Intro03:11 - From sales to digital CS mastery  05:00 - Startup vs. enterprise: learning the ropes  06:13 - Consulting, Broadcom, and new ventures  08:08 - Digital CS explained in simple terms  10:30 - Ops and digital: a powerful partnership  14:43 - Doing more with less in CS  19:39 - Start small: digital CS doesn't need perfection  21:05 - Nailing the first 30 days of CS  23:52 - Seeing digital excellence in the wild  Enjoy! I know I sure did…Justin's Linkedin: https://www.linkedin.com/in/justintneal/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Discover effective customer retention strategies in this episode of The 7 Minute Leadership Podcast. Learn how to create lasting loyalty, engage customers, and build a business people love. Listen now!Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resourceswww.paulfalavolito.comExclusive 7 Minute Leadership Merchlinktr.ee/paulfalavolitoBookstore:Get your copy on Amazon: https://bit.ly/48J8zFGGet your copy at Book Baby: https://bit.ly/3P8iFsUFor the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAVhttps://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiwSubscribe and listen to all of my podcast shows:The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation PodcastThe DailyPfav

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker. In this episode, we discuss:

Are you making one of these Shopify mistakes? If so, you're losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You'll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making them workThe overlooked product page changes that increase add-to-cart ratesWhy your main menu is confusing customers (and how to fix it)How to stop relying on paid ads and build a business that lastsLinks & Resources:Bold Commerce – Shopify apps for subscriptions, upsells, and moreSubscription Death Curve – Jay Myers' SubSummit KeynoteShopify Markets – Sell globally from a single storeShopify Checkout Customization – How to brand your checkoutKlaviyo – Email & SMS marketing for e-commerceMaster & Dynamic – Premium headphones with long-form product pagesTimbuk2 – Example of great product pages for bagsTactical Baby Gear – Niche brand with strong storytellingClubhouse – Audio platform that rose to pandemic fame“Jobs to Be Done” (JTBD) – Product innovation concept by Clayton ChristensenSeth Godin's Blog – Marketing insights from Seth GodinConnect with Kurt:

Mariah Parsons hosts Taylor Hall, the Marketing Manager at Bagphic, a company specializing in pre-loved authentic designer handbags. Taylor discusses her background in B2B marketing and her role at Bagphic, which involves bridging the gap between Japan and the US. She highlights the meticulous process of authenticating luxury items, emphasizing the importance of customer experience and loyalty. Taylor explains their marketing strategy, focusing on lifestyle and live selling, particularly on platforms like Whatnot and Poshmark. She also touches on the importance of customer retention through personalized service and maintaining a seamless shopping experience.Episode Timestamps:5:01 Taylor's Journey to BagphicTaylor explains how she found the job at Bagphic, highlighting her background in B2B marketing and her dual heritage.She describes the company's structure, noting that it is a brand of a much larger company based in Japan.Taylor shares her excitement about transitioning into a role that leverages her cultural and global perspective.She discusses the intimidating nature of joining a large company and her initial fears about working with luxury handbags.6:40 Bagphic's Product Offerings and SourcingTaylor elaborates on the unique nature of luxury handbags from brands like Dior, Fendi, Chanel, and Hermes.She explains the meticulous process involved in creating these items and the importance of authenticity in sourcing.Taylor describes the rigorous inspection process for authenticating pre-loved items and the expertise required to identify genuine materials.She highlights the sustainability aspect of selling pre-loved luxury items and the rarity of finding certain pieces.18:35 Marketing Strategy for BagphicMariah and Taylor discuss the nuances of marketing luxury handbags, focusing on the lifestyle and experience rather than specific products.Taylor explains how Bagphic leverages the notoriety of luxury brands and emphasizes the unique selection and customer experience.They talk about the importance of inventory management and the challenges of maintaining up-to-date stock information.Taylor emphasizes the role of social media and live selling in keeping customers informed and engaged.19:50 Customer Acquisition and Social MediaTaylor shares insights on how Bagphic uses social media to promote a lifestyle and build customer confidence.She discusses the effectiveness of live selling in providing a more authentic shopping experience, especially for luxury items.Taylor explains the different platforms Bagphic uses for live selling, including Whatnot and Poshmark, and the benefits of each.They talk about the importance of community building and the role of software like OBS for multicasting live sessions.37:14 Customer Retention and ExperienceTaylor outlines the key factors for customer retention at Bagphic, focusing on experience, impression, and relationship.She emphasizes the importance of providing a seamless experience and building trust with customers.Taylor shares her belief in mutual support and loyalty, both from the brand's perspective and from customers.They discuss the emotional connection between brands and customers and how it contributes to loyalty.45:01 Solving Problems and Future PlansTaylor talks about her approach to solving new problems, emphasizing the importance of understanding the customer's perspective.She mentions the value of research, feedback, and leveraging her network to find solutions.Taylor hints at some exciting collaborations and events in the future, including a Whatnot seller event.Mariah expresses excitement for the upcoming developments and thanks Taylor for sharing her insights.

Mastering Email and SMS for Business Growth and Customer Retention Jason Donapel Jasondonapel.com Theemailexperience.com About the Guest(s): Jason Donapel is a multifaceted entrepreneur, digital marketing expert, and founder of XD Agency. With a robust background in business growth, customer retention, and innovative online marketing strategies, Jason has generated over $110 million in revenue for e-commerce and digital businesses. He specializes in email and SMS personalization, focusing on building audiences and optimizing customer journeys to increase engagement and conversion rates. With experience transitioning from a corporate environment to successful entrepreneurship, Jason provides valuable insights into personal growth and the ever-evolving digital landscape. Episode Summary: In this episode of "The Chris Voss Show," host Chris Voss talks with Jason Donapel, an expert in digital marketing and audience retention. The conversation delves into the importance of email and SMS marketing as more stable alternatives to traditional media buying, which can be vulnerable to algorithm changes and platform policies. Jason shares his journey from a warehouse job to co-founding a successful marketing agency, illustrating how strategic audience growth and customer retention can drive massive revenue gains. Exploring the changing landscape of digital marketing, this episode is a valuable resource for any business owner looking to optimize their customer engagement strategies. Jason and Chris discuss the nuances of list building, emphasizing the intrinsic value of owning your customer data as opposed to relying heavily on social media platforms. By focusing on email and SMS marketing, businesses can maintain a direct line of communication with their audience, safeguarding against the constant algorithm shifts that affect other marketing channels. Jason highlights innovative approaches to segmenting audiences based on their interactions and preferences, ensuring tailored and impactful communications. With detailed case studies and practical advice, this episode offers actionable insights on enhancing your digital marketing efforts for sustained growth. Key Takeaways: Channel Diversification: Embracing email and SMS marketing provides a more stable and direct line to customers compared to traditional media buying on platforms like Facebook and Google. Audience Segmentation: Personalizing messaging by understanding audience preferences and behaviors leads to higher engagement and conversion rates. Entrepreneurial Journey: Jason's story from a warehouse worker to a digital marketing expert illustrates the potential for significant career growth through entrepreneurship. Effective Retention Strategies: Building customer loyalty through personalized and consistent communication is essential for maximizing lifetime value and revenue. Marketing Resilience: Owning your lists and data prepares businesses for the inevitable changes in platform algorithms and market shifts. Notable Quotes: "Email felt fine to me. It felt like you told me you wanted to hear from me, and now I'm able to get in touch with you." "What you're seeing is that all you have is marketers forgetting that you have to serve the user that's in front of you first." "As a marketer myself, I just abandoned carts on purpose because I just want to see if you've got a discount waiting for me." "You should get pissed off when you get shitty messages sent to your phone… it's insulting." "More messages from your brand mean increased scope of influence; we have to get your voice out there."

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for keeping subscribers longer The crucial 14-day window that makes or breaks customer retention How to turn your best customers into super fans who buy more and refer others! Dive in: [05:12] Subscription isn't just retention. [08:35] Subscription strategy debate. [09:29] Boosting subscription conversions strategies. [15:26] Enhancing subscription offers effectively. [18:12] Discount strategy beyond price cuts. [20:38] Effective email engagement strategies. [24:48] Maximize value from super customers. [27:51] Insider Tips from Matthew! Find the notes here: https://keepopt.com/246 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

The podcast discusses how tech-enabled services companies can secure premium offers during mergers and acquisitions. Key insights include: Valuation Factors:Deals are typically valued at 6-11x trailing 12-month EBITDAGrowth rates of 15-25% are crucialEBITDA margins above 15% are idealRecurring revenue above 60-70% is attractive to buyers Critical Elements for Premium Offers:1. Organic GrowthConsistent year-over-year growthDemonstrated sales and marketing capabilitiesStrong leadership team2. ProfitabilityHigh EBITDA marginsEfficient operational processesRule of 45 (growth % + profit % ≈ 45)3. Market PositioningVerticalized focusBroad geographic reachSpecialized service offerings4. Customer RelationshipsMulti-year contractsLow customer churnRepeat businessStrong customer retention metrics5. Deal StructureFlexibility in owner transitionBalanced risk allocationPotential for earn-outs or seller notesThe podcast emphasizes working with M&A advisors like Revenue Rocket to optimize these factors and prepare a company for a premium acquisition offer. RELATED EPISODES:Episode 166: Understanding Revenue Models and How They Impact Valuations. Listen now >>Episode 145: Why Sellers with Vertical Market Approaches Earn Premium Valuations. Listen now >>Recurring RevenueEpisode 19: The Rule of 45. Listen now >>Check out our podcast playlist on Organic Growth Strategy >>  Listen to Shoot the Moon on Apple Podcasts or Spotify.Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool Why peer-to-peer resale beats traditional loyalty programs Easy ways to launch a resale marketplace (without the headache!) Dive in: [05:28] Empowering brands in resale market. [07:54] Boost brand loyalty with resell rewards. [10:23] Secondhand marketplace boosts brand loyalty. [15:36} Easy ecommerce launches, complex branding. [17:34] Fashion resale market growth analysis. [22:03] Peer-to-peer enhances brand experience. [24:54] Explore pre-loved market opportunities. [26:23] Insider Tips from Lydia! Find the notes here: https://keepopt.com/245Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Building a customer base is key to long-term success, and 3 of our best marketers are going to spill the secrets to making that happen! This episode is packed with strategies to keep them coming back for more, and when you master these techniques, you'll be amazed at how your business can soar with increased sales and a loyal following that can't get enough of what you offer! "The moment you make someone feel like they're the only person in the world, they'll be yours forever." More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download  

How to Increase Your Revenue Without Finding New Customers Welcome to Grow My Business, the podcast for women in small business who are ready to ditch the hustle and grow with real sales and strategy. Today, we're celebrating episode 60—thank you for being part of this journey! In This Episode: