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How is Tiktok rewiring your brain? Social psychologist Jonathan Haidt and Harvard physician Dr Aditi Nerurkar reveal how tech addiction and short-form video are ROTTING your brain, and why AI chatbots could cause the next global addiction CRISIS! Jonathan Haidt is a social psychologist at NYU Stern and the author of the #1 New York Times bestseller The Anxious Generation. Dr. Aditi Nerurkar is a world-renowned expert in stress, burnout, and mental health, and best-selling author of ‘The 5 Resets'. They explain: ◼️The "brain hacking" secrets tech companies use to hook you ◼️Why short-form video is shattering the global attention span ◼️The link between phone-based childhoods and the teen mental health crisis ◼️How TikTok causes a 40% drop in memory accuracy ◼️Why you must delete addictive slot-machine apps to reclaim your focus Enjoyed the episode? Share this link and earn points for every referral - redeem them for exclusive prizes: https://doac-perks.com 00:00 Intro 02:26 The Largest Threat To Humanity Right Now—And Why No One Wants To Admit It 06:31 How Short-Form Videos Are Rewiring Your Brain For The Worse 09:26 What Your Phone Is Doing To Your Sleep, Heart, And Stress Levels 16:15 Why Short-Form Content Is Quietly Killing Deep Thinking 19:07 What's Really Happening In Your Brain When You Scroll 26:24 What Happens When You Quit Social Media—And Take Back Control 30:00 The Real Danger Behind Meta, Snapchat, And TikTok 36:05 The Dark Side Of Snapchat: Cyberbullying And Predators Exposed 41:23 Oxytocin, AI Chatbots, And What This Means For Your Brain 55:20 What If Your Business Depends On Social Media—Is There Another Way? 01:00:28 Why So Many People Feel Lost—And How Tech Plays A Role 01:06:16 Ads 01:07:17 The Simple Test To Know If You're Addicted To Your Phone 01:26:08 What Is “Popcorn Brain”—And Do You Have It? 01:28:04 Brain Rot: Why Adults Can Recover—But Teens Might Not 01:31:45 Why Australia Banned Social Media For Under-16s—And What Happens Next 01:43:16 Ads 01:45:33 Why Parents Can't Sue Social Media Companies—And What This Law Protects 02:04:29 How Technology Is Eroding Our Sense Of Meaning 02:08:39 How To Reclaim Meaning And Joy In A Hyper-Digital World 02:14:14 The 3-Second Brain Reset That Breaks The Scroll Cycle Follow Dr Aditi: Instagram - https://linkly.link/2aYTX Website - https://linkly.link/2aYTZ You can purchase Aditi's book, ‘The 5 Resets', here: https://linkly.link/2aYTd Follow Jonathan: X - https://linkly.link/2aYTq Website - https://linkly.link/2aYTs You can purchase Jonathan's book, ‘The Amazing Generation', here: https://linkly.link/2aYU7 Independent research: https://stevenbartlett.com/wp-content/uploads/2026/02/DOAC-Attention-Discussion-Independent-Research-further-reading.pdf The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Wispr - Get 14 days of Wispr Flow for free at https://wisprflow.ai/DOAC Function Health - https://Functionhealth.com/DOAC to sign up for $365 a year. One dollar a day for your health Pipedrive - https://pipedrive.com/CEO
This talk was given by Gil Fronsdal on 2026.02.15 at the Insight Meditation Center in Redwood City, CA. ******* A machine generated transcript of this talk is available. It has not been edited by a human, so errors will exist. Download Transcript: https://www.audiodharma.org/transcripts/24444/download ******* For more talks like this, visit AudioDharma.org ******* If you have enjoyed this talk, please consider supporting AudioDharma with a donation at https://www.audiodharma.org/donate/. ******* This talk is licensed by a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This talk was given by Gil Fronsdal on 2026.02.15 at the Insight Meditation Center in Redwood City, CA. ******* Video of this talk is available at: https://www.youtube.com/watch?v=tDsIViFcnwc&list=PLq_lRuaNj50NREvwhxP_ppJC6642BkUyz. ******* A machine generated transcript of this talk is available. It has not been edited by a human, so errors will exist. Download Transcript: https://www.audiodharma.org/transcripts/24444/download ******* For more talks like this, visit AudioDharma.org ******* If you have enjoyed this talk, please consider supporting AudioDharma with a donation at https://www.audiodharma.org/donate/. ******* This talk is licensed by a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
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It's a return to normalcy on Remap Radio, as we finally wave goodbye to 2025. Join Janet, Rob, Patrick, Chia, and Danika as they sort through reactionary “protect the children” changes coming to Discord, prompting a wide ranging discussion about the state of the modern internet. We also worry about the future of Remedy, talk through the final games on Danika's game of the year list, and have plenty of (new!) games to talk about, including Cairn, Reanimal, and more! Micropose Links:https://store.steampowered.com/app/1347560/Let_Bions_Be_Bygones/https://store.steampowered.com/app/2393730/Legendary_Pilots/https://store.steampowered.com/app/1428520/Mech_Engineer/Discussed: 1:09 - Discord announces new ID verification29:46 Remedy has a new CEO54:46 - Danika's Top 3 Games of 2025 55:37 - Danika's 31:10:59 - Danika's 2 1:26:04 - Danika's 11:31:09 - YAPYAP1:37:40 - Cairn1:51:17 - Strategos 2:04:08 - Reanimal2:15:11 - Outro and AnnouncementsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Internal family systems Founder Richard Schwartz does an IFS therapy session with Emma McAdam, we work with her inner critic and Self in IFS Learn the skills to Regulate your Emotions, join the membership: https://courses.therapyinanutshell.com/membership In this conversation, Emma McAdam interviews Dick Schwartz, the creator of Internal Family Systems (IFS), a therapeutic approach that emphasizes understanding the mind as composed of multiple parts. Schwartz explains how these parts can be influenced by trauma and how IFS helps individuals connect with their true Self to facilitate healing. The discussion covers the roles of different parts, the impact of trauma, and practical applications of IFS in daily life. Schwartz also shares insights on how individuals can access their Self without a therapist and the importance of addressing legacy burdens that may affect one's mental health. The conversation concludes with a focus on the goals of IFS therapy and the transformative potential of this approach. Looking for affordable online counseling? My sponsor, BetterHelp, connects you to a licensed professional from the comfort of your own home. Try it now for 10% off your first month: https://betterhelp.com/therapyinanutshell FREE Mental Health Resources: https://courses.therapyinanutshell.com/free-resources Therapy in a Nutshell and the information provided by Emma McAdam are solely intended for informational and entertainment purposes and are not a substitute for advice, diagnosis, or treatment regarding medical or mental health conditions. Although Emma McAdam is a licensed marriage and family therapist, the views expressed on this site or any related content should not be taken for medical or psychiatric advice. Always consult your physician before making any decisions related to your physical or mental health. In therapy I use a combination of Acceptance and Commitment Therapy, Systems Theory, positive psychology, and a bio-psycho-social approach to treating mental illness and other challenges we all face in life. The ideas from my videos are frequently adapted from multiple sources. Many of them come from Acceptance and Commitment Therapy, especially the work of Steven Hayes, Jason Luoma, and Russ Harris. The sections on stress and the mind-body connection derive from the work of Stephen Porges (the Polyvagal theory), Peter Levine (Somatic Experiencing) Francine Shapiro (EMDR), and Bessel Van Der Kolk. I also rely heavily on the work of the Arbinger Institute for my overall understanding of our ability to choose our life's direction. And deeper than all of that, the Gospel of Jesus Christ orients my personal worldview and sense of security, peace, hope, and love https://www.churchofjesuschrist.org/comeuntochrist/believe If you are in crisis, please contact the National Suicide Prevention Hotline at https://suicidepreventionlifeline.org or 1-800-273-TALK (8255) or your local emergency services. Copyright Therapy in a Nutshell, LLC
Instagram chief Adam Mosseri takes the stand in LA as plaintiffs argue the platform fueled depression and body dysmorphia in kids as young as nine. Internal emails reveal Instagram's own teams warned against lifting a plastic surgery filter ban, only to be overruled. Zuckerberg is expected to testify next. Then, Iran is texting protesters "your presence has been noted" and using facial recognition to hunt them down months later. NewsNation's Senior National Security Contributor, Lt. General Richard Newton joins with the details. KFI's Michael Monks stops by to break down California's push for $16B+ in new taxes and fees, hidden hotel charges, and the $300K-a-year LA County supervisors who voted to raise your sales tax. Plus, copper thefts are leaving streets dark and LA's fix is going to cost you.See omnystudio.com/listener for privacy information.
In this episode of the Crypto Rundown, Brendan and Tevo discuss the current state of the crypto market, focusing on the fear and greed index, technical indicators, and the implications of major partnerships in the industry. They analyze the recent surge of Uniswap following its collaboration with BlackRock, the rise of Hyperliquid, and critique Coinbase's Super Bowl ad. The conversation emphasizes the importance of understanding market sentiment and historical context while navigating the volatile crypto landscape.Check out Webroot: https://webroot.com/CRYPTO101Check out Gemini Exchange: https://gemini.comCheck out Quince: https://quince.com/CRYPTO101Check out Mars Men: https://mengotomars.comBrendan 6 Week Technical Analysis Trading Course https://www.cryptorevolution.com/brendans-mbr-program?utm_source=Internal&utm_medium=YouTube&utm_content=Rundown&utm_term=20260212Get my #1 altcoin pick for this month.Get immediate access to my entire crypto portfolio for just $1.00 today! Get your FREE copy of "Crypto Revolution" and start making big profits from buying, selling,Get immediate access to my entire crypto portfolio.. just $1.00 today! Go here to get access: https://www.crypto101insider.com/cryptnation-directm6pypcy1?utm_source=Internal&utm_medium=YouTube&utm_content=Podcast&utm_term=20250916Get your FREE copy of "Crypto Revolution: Your Guide To The Future of Money". In this book, I reveal how to make (and keep) a fortune during this crypto bull run! http://www.cryptorevolution.com/free?utm_source=Internal&utm_medium=YouTube&utm_content=Podcast&utm_term=20250916Chapters00:00 Introduction to the Crypto Rundown01:07 Market Sentiment: Fear and Greed Index Analysis09:49 Historical Context: Comparing Past Crashes20:08 Investment Strategies: Buying in a Bear Market30:07 Technical Analysis: Charting Bitcoin's Future31:38 Bitcoin's Technical Indicators and Market Sentiment36:15 Uniswap's Surge and BlackRock Partnership41:07 Hyperliquid's Rise and Market Competition46:38 Coinbase's Super Bowl Ad: A Missed Opportunity?54:13 Solana's Growing Institutional Interest and Future ProspectsMERCH STOREhttps://cryptorevolutionmerch.com/Subscribe to YouTube for Exclusive Content:https://www.youtube.com/@crypto101podcast?sub_confirmation=1Follow us on social media for leading-edge crypto updates and trade alerts:https://twitter.com/Crypto101Podhttps://instagram.com/crypto_101*This is NOT financial, tax, or legal advice*Boardwalk Flock LLC. All Rights Reserved ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Fog by DIZARO https://soundcloud.com/dizarofrCreative Commons — Attribution-NoDerivs 3.0 Unported — CC BY-ND 3.0 Free Download / Stream: http://bit.ly/Fog-DIZAROMusic promoted by Audio Library https://youtu.be/lAfbjt_rmE8▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Our Sponsors:* Check out Gemini Exchange: https://gemini.com* Check out Mars Men: https://mengotomars.com* Check out Quince: https://quince.com/CRYPTO101* Check out Quince: https://quince.com/CRYPTO101* Check out Webroot: https://www.webroot.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
A catch up on the latest political news and a conversation about the horrific events in Tumbler Ridge 00:00 - Episode introduction and recap of recent convention experiences01:08 - Conservative convention insights and leader support trends04:36 - Electoral participation and convention demographics07:33 - MPs rejecting pay increases and examples of public service09:21 - Internal party conflicts and upcoming by-elections12:53 - Parliamentary cooperation, government stability, and potential elections15:08 - Recent changes and debates around Canada's electric vehicle policies19:26 - The tragic shooting in Tumbler Ridge and national response32:31 - Presidential reactions, media conduct, and community mourning37:35 - The importance of mental health awareness and ongoing discussions38:15 - Closing remarks and call to reflection on recent eventsFollow us on Instagram! https://www.instagram.com/beyondaballot/ Thank you to our Title Sponsor, DoorDash!
The same tax can actually have several different rates depending on the calculation method used. Knowing which rate you're dealing with is essential to making accurate comparisons between the income tax and the FAIRtax. Steve Hayes breaks it all down in this week's Chairman's Report.
Guest: Anatol Lieven. Lieven discusses the EU's identity crisis, internal disagreements regarding leadership, expansion challenges, and the rising influence of right-wing nationalist parties across the continent.
Today's guest is Zac Cupples, PT, DPT, OCS, CSCS, a physical therapist and strength coach known for bridging rehabilitation and performance. He's the founder of ZacCupples.com and is respected for translating complex concepts around respiration and movement mechanics into practical tools coaches and clinicians can immediately apply to improve efficiency, reduce pain, and enhance performance. The bridge between sports performance rehab is an important one. In the midst of movement mechanics that drive good rehab, and high intensity lifting, lies the knowledge that can help athletes make continual gains while staying robust and healthy for their sport. On today's show, Zac explores how an athlete's structure influences movement, strength training, and even injury risk. He shares his track background and how it shaped his coaching, then unpacks concepts like narrow vs. wide “ISA” builds, why some athletes struggle to feel their hamstrings in traditional lifts, and how tools like front loading, box squats, machines, and sprinting can solve it. He also digs into long-duration isometrics, mobility vs. flexibility, and finishes with a fun lightning round. Today's episode is brought to you by Hammer Strength. Use the code “justfly20” for 20% off any Lila Exogen wearable resistance training, including the popular Exogen Calf Sleeves. For this offer, head to Lilateam.com Use code “justfly10” for 10% off the Vert Trainer View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 1:23 – Early Athletic Experiences 5:36 – Muscle Activation Challenges 11:22 – Structural Constraints and Movement 25:17 – Rethinking Traditional Strength Training 29:17 – The Role of Machines in Training 36:54 – Weight Shifts and Mechanics 40:45 – Long Hold Activities in Rehab 53:21 – Internal vs. External Rotation 59:27 – Flexibility vs. Mobility 1:07:06 – Lightning Round Questions 1:14:04 – Future Plans and Coaching Focus Zac Cupples Quotes "You got to preserve moving fast because that's how you catch yourself from falling." "It assumes everyone has the same body but no two people are going to perform both of those movements the same way, and it's not going to load the same way." "I start the majority of people with a box squat, because the way I think about a hinge is it's different from a squat because the hips are going to be moving more along that horizontal path." "It's way more useful to think, am I moving up and down? Am I moving side to side? And then just pick exercises within what a person has available." "If someone can't produce certain rotations, and I know that you need those rotations to do this movement, you probably got to find something else to train that pattern within their constraints." "You just have to find the hinge variation that they can execute. And if they don't have much to do that, you have to create constraints." About Zac Cupples Zac Cupples, PT, DPT, OCS, CSCS is a physical therapist, strength coach, and educator specializing in human movement, respiration, and performance optimization. He is the founder of ZacCupples.com and has become widely known for translating complex biomechanical and neurophysiological concepts into practical strategies that clinicians and coaches can immediately apply. Zac earned his Doctorate in Physical Therapy from Marquette University and is board certified as an Orthopedic Clinical Specialist. He has completed extensive post-graduate education through the Postural Restoration Institute (PRI) and integrates principles of respiration, pelvic mechanics, thoracic positioning, and neuromuscular control into both rehabilitation and performance training. Through his online courses, seminars, and educational content, Zac has influenced thousands of clinicians and coaches worldwide. His work bridges the gap between rehab and high performance, helping athletes move more efficiently, reduce pain, and unlock higher levels of strength and speed through better positional awareness and strategic breathing. Zac currently treats clients and consults internationally, while continuing to produce educational resources aimed at elevating the standard of movement practice in both clinical and performance settings.
【聊了什么】 这期节目中，我们盘点了过去两周大大小小的美国政治新闻。明尼苏达移民执法危机迎来新进展，争议人物Bovino被撤职，Homan接管行动，但DHS内部的路线之争和拨款危机仍未平息；爱泼斯坦350万页文件解密持续发酵；特朗普因发布种族主义视频遭两党批评，支持率跌至新低。 与此同时，特朗普公开呼吁联邦接管地方选举，FBI在国家情报总监加巴德陪同下突袭富尔顿县选举中心；德州深红选区补选出现近30点的惊人翻转，中期选举信号初现；而华盛顿邮报裁员超300人、CEO被迫辞职，这家百年大报在贝索斯治下走向何方？ 本期节目录制于美国时间2026年2月7日晚间。 【支持我们】 如果喜欢这期节目并希望支持我们将节目继续做下去： 也欢迎加入我们的会员计划： https://theamericanroulette.com/paid-membership/ 会员可以收到每周2-5封newsletter，可以加入会员社群，参加会员活动，并享受更多福利。 合作投稿邮箱：american.roulette.pod@gmail.com 【时间轴】 01:53 明尼苏达移民执法危机后续：Bovino被撤职，Homan接管 04:05 DHS内部路线之争：ICE传统派 vs 边境巡逻队强硬派 08:46 政府内部泄露甩锅战和明州执法行动下一步走向 15:16 DHS拨款危机与政府部分关门 22:31 爱泼斯坦350万页文件解密 25:42 特朗普发布种族主义视频风波 30:25 特朗普呼吁联邦接管选举与FBI突袭富尔顿县 36:49 SAFE Act：共和党推动投票身份证明立法 42:36 美国去中心化选举制度 47:31 选区重划：加州、弗吉尼亚与各州最新动态 54:53 新泽西第11选区初选与AIPAC翻车 01:02:27 德州深红选区补选翻转 01:09:13 德州民主党参议院初选风波：Talarico的"mediocre black man"争议 01:17:02 TrumpRx卖药网站与特朗普的经济牌 01:22:00 持枪权争议 01:25:23 华盛顿邮报大裁员与CEO辞职 【我们是谁】 美轮美换是一档深入探讨当今美国政治的中文播客。 我们的主播和嘉宾： Talich：美国政治和文化历史爱好者 王浩岚：美国政治爱好者，岚目公众号主笔兼消息二道贩子 小华：媒体人 【 What We Talked About】 In this episode, we recap the big and small stories in American politics from the past two weeks. The Minnesota immigration enforcement crisis saw new developments as the controversial Bovino was removed and Homan took over operations, but internal power struggles within DHS and a looming funding crisis remain unresolved. The release of 3.5 million pages of Epstein files continues to generate shockwaves. Trump drew bipartisan criticism after posting a racist video, with his approval ratings hitting new lows. Meanwhile, Trump openly called for federal takeover of local elections, and the FBI raided the Fulton County election center with Director of National Intelligence Gabbard on site. A deep-red Texas state senate district saw a stunning nearly 30-point swing in a special election, offering early signals for the midterms. And the Washington Post laid off over 300 newsroom employees as its CEO was forced to resign — raising the question of what lies ahead for this storied institution under Bezos's ownership. This episode was recorded on the evening of February 7, 2026 (US time). 【Support Us】 If you like our show and want to support us, please consider the following: Join our membership program: https://theamericanroulette.com/paid-membership/ Support us on Patreon: www.patreon.com/americanroulette Business Inquiries and fan mail: american.roulette.pod@gmail.com 【Timeline】 01:53 Minnesota immigration enforcement update: Bovino removed, Homan takes over 04:05 Internal DHS power struggle: ICE old guard vs Border Patrol hardliners 08:46 Internal leaks, blame games, and what's next for Minnesota operations 15:16 DHS funding crisis and partial government shutdown 22:31 3.5 million pages of Epstein files declassified 25:42 Trump posts racist video, draws bipartisan backlash 30:25 Trump calls for federal takeover of elections; FBI raids Fulton County 36:49 SAFE Act: GOP pushes voter ID legislation 42:36 America's decentralized election system 47:31 Redistricting updates: California, Virginia, and beyond 54:53 New Jersey CD-11 primary and AIPAC's backfire 01:02:27 Stunning swing in deep-red Texas special election 01:09:13 Texas Democratic Senate primary: Talarico's "mediocre black man" controversy 01:17:02 TrumpRx website and Trump's economic play 01:22:00 Gun rights debate 01:25:23 Washington Post mass layoffs and CEO resignation 【Who We Are】 The American Roulette is a podcast dedicated to helping the Chinese-speaking community understand fast-changing U.S. politics. Our Hosts and Guests: Talich：Aficionado of American politics, culture, and history 王浩岚 (Haolan Wang): American political enthusiast, chief writer at Lán Mù WeChat Official Account, and peddler of information 小华 (Xiao Hua): Journalist, political observer
How to Scale Faster with B2B Brand Strategy Here's a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resurface, campaigns feel shallow and reactive, and when you ask people what your brand stands for, you get 50 different answers. This inconsistent approach creates friction and impedes scalable growth. So what can B2B marketers do when their tactical execution is outpacing their brand strategy, and how to do you realign for lasting impact? That's why we're talking to JoAnne Gritter (COO, ddm marketing + communications), who shares her expertise and actionable insights on how to scale faster with B2B brand strategy. During our conversation, JoAnne underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn't replace direct communication with customers and employees. JoAnne shared some common pitfalls such as messaging misalignment and inconsistent branding, which can lead to distrust and reduced credibility, She explained the importance of having a cohesive brand strategy that aligns values, messaging, and customer experiences across all company touchpoints through proactive brand management. https://youtu.be/_Alwkinhw-g Topics discussed in episode: [02:36] The “Soul vs. Body” framework: Why marketing is just the body in action, while brand strategy is the soul that provides direction and values. [06:51] Red flags that your marketing has outpaced your strategy: When content feels fragmented and sales teams are telling completely different stories. [08:52] Defining true brand strategy: Moving beyond logos and colors to include deep research, stakeholder analysis, and internal alignment. [14:41] The critical differences between a brand refresh (auditing existing assets), a complete revamp (starting from scratch), and branding during a merger. [24:10] Actionable steps you can take to realign your brand: – Audit your customer journey – Define messaging pillars – Ensure HR and onboarding match the brand promise [29:37] Why “data-only” marketing fails: The importance of human emotion and psychology that performance data often misses. Companies and links mentioned: JoAnne Gritter on LinkedIn ddm marketing + communications Transcript JoAnne Gritter, Christian Klepp JoAnne Gritter 00:00 AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. Christian Klepp 00:37 This is a common scenario for B2B Marketers. You launch campaigns, hit the deadlines and fill the pipeline. It all looks great on paper, but something is still off internal messaging discussions resurface. Campaigns feel shallow and reactive, and when you ask people what the brand stands for, you get 50 different answers. So what can B2B Marketers do when their marketing is outpacing their brand strategy? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to JoAnne Gritter, who will be answering this question. She’s a member of the leadership team at DDM Marketing Communications that provides integrated marketing solutions to drive business success. Tune in to find out more about what this B2B Marketers Mission is and here we go. JoAnne Gritter, welcome to the show. JoAnne Gritter 01:25 Hi Christian. Happy to be here. Christian Klepp 01:27 We you know, we had such a wonderful, like, pre-interview conversation. I almost feel like we’re neighbors or something, and something to that extent. But I’m, I’m really, like, happy to have you on the show, and I’m really looking forward to this conversation, because this topic is, I’m a little bit biased because I am in the branding space, so it’s a bit near and dear to my heart, but it’s also something that’s extremely important, because you’ll agree. I mean, you, I know you’ll agree because you wrote an article about it. JoAnne Gritter 01:54 Yeah Christian Klepp 01:55 It’s something that marketing teams tend to overlook. And good, goodness gracious me, I’m gonna, like, stop keeping people in suspense. We’ll just jump right in all right. JoAnne Gritter 02:04 Okay Christian Klepp 02:04 So JoAnne, you’re on a mission to provide integrated marketing solutions that drive B2B business success. So for this conversation, let’s focus on this topic, how brand strategy helps B2B organizations to realign for long term growth. So I’m going to kick off this conversation with the following question. In our previous conversation, our previous discussion, you talked about how marketing without a brand is a strategy without a soul. Could you please explain what you meant by that? JoAnne Gritter 02:36 So I just made the comparison kind of to the whole human, as in, like the brand is your soul, meaning like your values, what drives you, why you’re here, what differentiates you, what makes you different than the person standing next to you, whereas, like marketing is your body in action, or action in general, where you hopefully, if you if you’re a trustworthy person, what is, what are your values internally are matching your actions externally? And that is often where we see a divergent in companies, because they don’t think about those as like two sides of the same coin. It is really important that you make sure that you know the direction that you’re going as a company and what you stand for and who you’re there to support or serve, and what markets you’re there to do, and like your whole company, everybody that’s part of interfacing with customers understands that and is and is speaking the same language. Christian Klepp 03:37 Yeah, no, absolutely. And I suppose the the follow up question to that is like, where do you see a lot of, like, marketing teams go wrong. Because, like, you know, more often than not, a lot of teams are like, Okay, we’ve we’ve implemented the campaigns check. We’re generating results and driving pipeline or filling the pipeline, rather check. So where does it all go wrong? JoAnne Gritter 04:00 If you are not paying attention to your branding, you can have a lot of activity without a lot of traction. So or you can have a lot of different messages going out that seem not cohesive or fragmented. And so you can or more examples you can have, like your sales folks going out and telling different stories about about what your company stands for and what you do and how you’re different, that creates a lot of waste, because then you’re continuously trying to get more activity and more campaigns going more sales people out there, because you’re not getting the quality leads that you need, because nobody really knows what you stand for. Everybody says it a little bit differently, and that goes for customer service too. Branding. People think about branding as a marketing problem, or a marketing, you know, teams problem. But if, let’s say part of your brand is your brand identity or values is to put the customer. First, if you don’t really solidify that from your sales team and your customer support team, then there would be a mismatch there, right then you’re just putting out into the world that customers first, but that doesn’t match up with what the customer is experiencing. Christian Klepp 05:16 Yeah, there’s certainly some kind of misalignment there, and you touched on it, like, briefly. It’s interesting to me, like, even in my own experience, one of the telltale signs of that is when you ask people within the organization, well, what makes you different? And you get 50 different answers, and some of them are similar, and some of them are completely, like, different. And it’s like, okay, yep, okay, I see where this is going, or to your to your other point, when sales teams are having those discovery calls, and you listen back to some of those recordings, which I hope you marketing people out there are doing, and you listen to the way that the sales deal with objections, and maybe the procurement team or people like, you know, on the prospect side, they’re probably not phrasing it exactly the way I’m going to say it right now, but like, but they probably are asking something to the effect of, okay, what makes you different from vendor B, C and D, right? What is different about your solution? Like, why are you charging this guy? Why are your rates like, this high. JoAnne Gritter 05:16 Right. Absolutely. And if they have different answers, or if you go and you listen in on four different sales calls and they’re all a little bit different, then that tells you have a branding issue that people don’t fully understand your brand and how you’re different and who you support and serve. Christian Klepp 05:16 Yep, absolutely, absolutely. So you’ve touched on it a little bit, but like, tell us about some more of these. I’m going to call them red flags, right? That signal when marketing has outrun brand strategy. JoAnne Gritter 05:16 Sure, I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. If, like we mentioned, your sales team talks about your company completely differently, it’s okay that they put their own little spin on it, as long as you’re still hitting like the purpose of your company, why you’re here, how you serve whatever your target audience or audiences are what your values are. If that’s not coming through in in those different places, then you may have a brand issue, or your training issue, or your brand is not being carried out through the company. So when you have a solid brand, it should be, should be repeated in in like your onboarding process, in HR kind of things, in performance conversations, in obviously, your sales and marketing and your customer service, so that everybody is aligned to that brand, and so that there’s a common message, common theme, because repeatability is is super important. Consistency is super important in marketing. I’m sure a lot of people have heard that it takes multiple multi multiple times of hearing the same message for it to actually resonate, and if they’re hearing multiple different messages, it’s causes confusion and a lack of trust in whatever the company is offering. Christian Klepp 05:16 Yeah, that’s absolutely right. JoAnne, I’ve got a I just thought of another fall off question, and you’ll indulge me here. Um, you know it, I know it. But let’s, let’s clear the air here for a second. Because I’ve been hearing this like, and I’m sure you have as well, in the B2B world, it’s just been thrown around, like, very loosely. Let’s clear the air here. Like, what do you mean by brand strategy, because I’ve heard people, especially at senior level, say, like, Yeah, we don’t need branding. We’ve got a logo and we’ve got a website. We’re good, so maybe just clear the air on that one, please. JoAnne Gritter 05:16 Well, brand strategy is, let’s see, like, I think of strategy in like, four or three different tiers. Like, we have your business strategy, it’s how you win in the marketplace. Then you have your brand strategy, which is positions you in the market and in the minds of your consumers or your customers. And then your marketing strategy is how you take that and communicate it out and you deliver that message in multiple different channels. So if you have marketing running without, without laddering up to that business strategy and and brand strategy, then it’s just, it’s just running and putting stuff out there. So it’s just activity without, without purpose and strategy. So like a brand strategy is so much more than just a lot of people think about it as their logo, their identity suite, whatever, but there should be research that goes into it. They should be stakeholder analysis. They should talk to your customers and kind of understand what they value about about your company compared to another company. So then, using. Their language in some of your brand messaging is super helpful. So if you have like, customers that say, you know, like, I just love working with, you know, Company X, Y and Z, because the people are great. They’re super responsive. They they get me what I need, etc. Like, using some of that as part of your brand is going to be really important. So like, a strategy may may include, like, the focus, the brand, promise your your core values can be part of that. The naming can be part of that. Obviously, the the design part that a lot of folks actually think about and listen or think about and recall would be, like the visual identity that also needs to be consistent, from your logo to your fonts to your colors, and then like, multiple touch points on that, like, again, like repeating that consistency from like the stationary, the collateral, the assets, all that stuff, but then also making sure that the messaging and the voice carries throughout your company, past past your your marketing team, past your sales team. Christian Klepp 05:16 Yeah, that’s absolutely right. I mean, I like to tell people that all of these things that you mentioned, especially the visual aspect, the the sexy part of it, right, like the the visual identity, the logo, the web design and all that. It’s the end result. It’s one of the outcomes of right branding, right? JoAnne Gritter 05:16 That doesn’t come out of a vacuum, right? You don’t show a designer that’s like, I’m super excited about the color red, so we’re gonna do it’s what do our customers, current customers, feel about us, and what do we want our prospective customers to feel about us? And then there’s a lot of strategy behind that. Christian Klepp 05:16 That’s right, that’s right. I’m gonna move on to the topic of key pitfalls to avoid. So what are some of these key pitfalls that B2B Marketing Teams should avoid, and what should they do instead? JoAnne Gritter 05:16 So pitfalls that I see is companies teams that get really excited about certain trends. I’m just going to pick on Tiktok. There’s time and a place for Tiktok, but like, for B2B, they’re like, oh, man, everybody’s on Tiktok, or this latest, you know, social media platform, channel, we really got to get on there. It’s or we got to use AI in some specific way without, like, thinking about the strategy behind that and just like going forward, because you know that that’s the hottest trend right now. So always make sure it ladders up to where your customers are and what you want them to think about you. If you’re a B2B company, it’s likely that your customers are more on LinkedIn than they are on Tiktok. That’s just an example. I can’t say that across the board, but like picking picking things that are always centered on on your customer and your brand are super important. So that’s a pitfall, and then what to do about it? Also treating the brand as a one time exercise, like set it and forget it, kind of thing. A lot of people are just like, Okay, we did the brand. We got a great logo, we got stationery, we even got PowerPoints that are branded and then never think about it again, except for, like, just the, you know, the colors and the logo on all of your media assets, right? So, but the brand is so much more than that. The brand is so much about, like, how you want them to feel, what the differentiators are, what makes you different, what you deliver and like, how you talk about it, how you position yourself. So like, every bit, every asset that goes out the door, should be aligned to that there should be almost a hierarchy. Christian Klepp 05:16 Yeah, no, exactly, exactly. And I’m gonna throw another follow up question at you, only because I know you can handle you can handle it. You probably hear this a lot, and you hear this a lot, most likely also from marketing teams that perhaps don’t have as much experience in the branding space as you do, and they say things like, JoAnne, you know, we’re looking at our company, and we feel that, you know, the overall look and feel and the direction, it’s not really in line with what we aspire to be. So we’re looking for a revamp. And then, and then, as the conversation progresses, they say, Oh, actually, we want maybe, maybe just a refresh, right? And then you hear another prospect say, Well, you know, we just merged the two companies. So like, what do we do there? So maybe just, just to, again, clear the air, so people don’t throw around these terms so recklessly, what actually is the difference between a brand refresh, a brand revamp, and branding as a result of a merger, Speaker 1 06:02 like a brand like from scratch, is going to take a lot of different kind of research efforts than like a brand refresh. Like, if you’re doing a brand refresh, then you’re looking at assets that already exist, you know, and and you’re looking at reasons why they might change or are no longer working. So you’re doing more. Of an audit kind of thing, like, what’s different now than it was 20 years ago when we created this brand, and where are we going? Their new leadership? Are they focused on different parts of this like even even DDM, the marketing agency that I work with or that I work for. We, every once in a while, look at our brand, and not just the visuals, but like the things that make us unique. And we say, hey, those are still unique, but we’re talking about them slightly differently now. So we need to take a look at that and change the messaging a little bit. We’re heading in a slightly different direction lately with our creative so let’s, let’s make sure that we’re still in line, so that everything, everything matches. And if they see us on Instagram versus if they see us on LinkedIn or on our website, that it still looks like ABM, you know, and then a merger is slightly different, because you’re putting together two brands, and a lot of times they’re creating a new brand from that, or they might keep one of the brands and then just bring another like, you know, Company X is now a, you know, Company Y brand. And there might be, like a sub. There’s all kinds of different ways hierarchies of brands in that kind of scenario. But more recent one that we did, they created a new brand, which was a combination of the two names, and they completely they went through the whole exercise with the new leadership team. So it’s more similar to like starting from scratch, but also taking bits and pieces that they want to keep from both brands and what’s working. So you kind of look at what clients from both brands like about those brands, and make sure that you keep those and you preserve those, and make sure that it’s it’s heading in the direction that the company wants to go a lot of discovery and research and questions, Christian Klepp 06:16 Absolutely, absolutely. And I love that you keep bringing that up, though, because that is, again, one of these components that people tend to overlook, that this comes with a lot of research. It’s not, as you said, it’s not okay. Here’s the brief. Graphic designers or design team have at it. JoAnne Gritter 17:07 Right? Christian Klepp 17:07 Come up with something, something else, great, right? Yeah, my favorite briefs are always the ones that said we want something modern, clean, yet traditional and exciting. It’s like, JoAnne Gritter 17:17 Oh yes, creative. Make it creative, splashy mean to you? Christian Klepp 17:25 Yeah, yeah, open to interpretation, I suppose. Why do you believe that inconsistent messaging and internal misalignment cost organizations credibility and dollars? And you did touch on it earlier on the conversation. JoAnne Gritter 17:41 It’s a misalignment of what you say versus what you do. If you have on your website that you are there to serve X population and that you are like your mission and purpose in in this world is to support that population in in achieving whatever goal, whatever needs that that population needs, but then that customer or population that comes and interacts with your brand does not get that from the people or get that from their experience with your product. Then then that’s a misalignment, and that creates, you know, instant distrust, like you are not following through on, on what your brand promise was, or if you have multiple people saying they’re promising different things and they don’t get that, that’s a lack of trust. Christian Klepp 18:27 I’m kind of slightly grinning here, although I know that anyone who’s been in this situation probably will not see any humor in it, but like, I’m just thinking about anyone that’s experienced a flight delay, JoAnne Gritter 18:37 right, Christian Klepp 18:39 or been trapped at the airport, and whichever airline it is you’re flying with, and you have to deal with ground staff that are either unprofessional and rude or you just have zero transparency. And I’m sure, like, I’ve certainly gone through it like I’ve experienced a 10, 12 hour flight delay, right where I was at the airport until like, one or two in the morning, and then they finally come and say, well, the plane’s not coming. JoAnne Gritter 19:04 Yeah, that really rocks the brand reputation. I also see that in health care a lot, which, God bless everybody in health care, it’s hard, but like, if all those services are disjointed and the scheduling gives you a different feeling than the doctor gives and trying to do things online, it doesn’t match what your experience is in person. People don’t want to go to that provider anymore. You know, they’re like, this is confusing. I just want help. Just want to get what you’re promising. Christian Klepp 19:35 It’s a very for lack of a description of fragmented ecosystem. JoAnne Gritter 19:39 Yeah, absolutely. And that’s a bigger issue than we can solve here, but Christian Klepp 19:43 Yeah, no amount of branding is going to fix that. JoAnne Gritter 19:47 You got to follow through on it. Christian Klepp 19:49 That’s absolutely right. That’s absolutely right. Talk to us about how aligning, and you’ve touched on it briefly, how aligning soul and action will help to build. Trust, loyalty and resilience and please provide examples where relevant. JoAnne Gritter 20:04 Let me think of an example. We work with a very large medical device manufacturer, and we’ve worked with them for 15, probably close to 20 years now. And so 15 years ago, they were very product centric. They also grow by acquisition. So they have, like several different companies that came in under this master global brand. And even though they have the same logo, they still had their own kind of visual identity. They all talked about their stuff differently. And as a result of that, in those different teams, the customers were getting wildly different experiences from this company, even though they were all under the same master company. So they rebranded. We helped them rebrand seven years ago, maybe, and this is a global organization where they brought all their business units under the same brand. They have a very strict, robust brand now. And I’m not saying that everybody needs 100 page brand guidelines. They don’t, but, like they they went all in on branding, and they make all their new employees do their brand training. It’s worked in through their onboarding. It’s worked in through their like, performance conversations, and they have just really exploded and created this, this amazing reputation as a leader. Christian Klepp 21:25 I’m sorry you’re talking about, you’re talking about real branding, then JoAnne Gritter 21:27 Real branding. Yes, they are now a leader in their industry. I mean, they were big before, but they have just really exploded in the last seven years since rebranding, and it’s been really helpful for them, because now they still grow by acquisition, but they bring in a new company, and they know what the process is to get them on board, not just from a visual identity, like rebranding all the collateral, like the sales enablement and stuff like that, but bringing the internal teams up to speed about like, what what we stand for, what we hire, like, what kind of values we Look for, so that every customer gets the same experience Christian Klepp 22:04 from your experience. How did that exercise of helping them to re brand and take all of this because, you know, there’s that situation of taking all the business units and putting them under one roof, so to speak. How did that exercise help to improve them as an organization. JoAnne Gritter 22:22 It’s been a long time, like in multiple phases. So it improves their organization. It creates a lot of clarity for them. So they’re not like redoing each other’s work, and they’re not all creating the same or they’re they’re not all creating from scratch anymore. They have a they have a similar starting point on, like, the different messaging pillars that they need to hit, even for just their products, you know. So this goes into product messaging and product launch. So like, if they are medical device, they are they want to sell, you know, knee replacements or or stuff along those lines, they know that they need to hit on a couple core values, and they need to make sure that they are targeting the same audience, and that they need to make sure that they that what they’re saying out there aligns with the master brand. Of course, there’s they still need to do the differentiators on the product level, but they also have the full brand that that supports it. So it’s just a higher level like reputation. I like to, I like to compare like branding to your reputation. So that goes along with every product that they bring in. Christian Klepp 23:32 Yeah, no, absolutely, absolutely. Okay, we get to the part in the conversation. We’re talking about actionable tips. And you’ve, you’ve actually given us quite a bit already, but if we were to summarize it, okay, JoAnne, like, if there was somebody out if there was somebody out there that was listening to this conversation, and they were listening to what you were saying, and they were like, oh my goodness, this is exactly what we’re going through right now, right? I mean, besides contacting you, right, what are like three to five things that you would recommend they do right now to realign for long term growth using brand strategy, JoAnne Gritter 24:10 I would take a look at what brand strategy you already have, if you have one otherwise kind of creating at least the bones of that. Like, what are our values? What are we focused on? What is our purpose here and mission? And then, like, what are messaging pillars or groups that align with those values? And then once you have those making sure that you have a succinct narrative or story, or even, like an elevator pitch, that everybody is aligned on. Having that is kind of a simple, hopefully a simple thing for you to figure out and align on, and then auditing the customer journey for those promises and values. So like, if you have a customer journey, they’re going from, you know, awareness of you. Or a problem to consideration between you and your company, and, you know, multiple other companies, and then you’re they’re making a decision, then they’re purchasing, then they’re hopefully your customer experience, and your delivery teams are delivering on those promises, and then you’re creating loyalty. So that’s the customer journey. So of these phases are, they are the customers still experiencing the brand that you want them to experience. So that’s like a little audit that you can do. And then from there, also making sure that all of your content that’s out there, from your like your brochures, your website, your sales enablement kind of stuff, making sure that that’s still aligned to the brand and the message that that you want it to and then making sure that, of course, throughout the company, in your like, HR documentation, you’re, I’ve said onboarding a million times, but like, making sure that everybody that’s coming into your organization understands who you are and who you who you serve, and why? Christian Klepp 26:01 Absolutely, absolutely. And that’s a really good list. And I have to ask you this question, because you know, at the time of the recording, we’re at the end of 2025, and you did bring up AI, so I’m going to bring it up again. How, how has in your experience, from what you’re seeing out there, how has AI impacted brand strategy and all the work that comes along with that. JoAnne Gritter 26:24 Well, that’s a loaded question, right? So as far as brand strategy, I kind of see it. AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to, like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. So like, the the best resources from that research perspective are your customers, or your prospective customers and your sales team, if you can’t get to those customers, will often hear those like, you know, positive and negatives about your products and services. So getting to those and aligning on stakeholders, AI can be used as you know, you can use it to help think of ideas for like, let me think if you were thinking of like values, like core values, like in and messaging pillars, you can say, hey, you know, I really want it to be something along these lines. We’re circling around on like, exactly right the what the right way to phrase this is. And it can give you 50 different ideas, and you can cross out 45 of them and then land on like the top five that you communicate with your team. Don’t ever take it for rate for like per vatum, sorry, exactly as chat GPT gives you, Christian Klepp 27:55 at face value. JoAnne Gritter 27:57 Thank you. I see that that is a lot harder for early career individuals because they don’t have that discernment yet. So they, they will, they will use it as a crutch, and then, like, oftentimes not have that same kind of editing expertise to see what actually works and what doesn’t. So like pairing AI as a tool with with human intelligence and empathy, for sure, Christian Klepp 28:23 Absolutely, absolutely. I mean, at least in from my observation, and this is where I think AI really falls flat, especially when you’re coming up with the verbal expression component of brand strategy. AI doesn’t really have any soul or character, like everything, it turns out, is very, for lack of a better description, lifeless, so, and that’s where the human element, or to your point, the human intervention, can then come into play, because then you can inject that story, you can inject that human emotion, which also is a very crucial component in B2B, right? As much as people like to say, oh, B2B is all factual, right? And I would, I would disagree with that, JoAnne Gritter 29:06 yeah, it’s, it’s quality over quantity. Now, you know people, people can spot, can spot the AI generated content, and there can be a whole bunch of it, and that can help you in a variety of ways. But if it’s not actually, if it doesn’t sound human speaking or human human sounding, then, then people reject it and they don’t trust it as much. Christian Klepp 29:28 Okay, get up on your soapbox a status quo that you passionately disagree with, and why? JoAnne Gritter 29:37 I passionately disagree with data only marketing. So the big push for data driven marketing, I am, I am on board with that at face value, but it still doesn’t tell the whole story, because you can still look at data from, let’s say you did like a. Um, a focus group about about what customers want from a like a beverage or something. I’m thinking of Coca Cola, and they and they say that they they want it to be healthy. They want it to be low sugar. They want it to taste amazing. They want it to make them, you know, feel great, and stuff like that that does not you’re gonna try to create like this Frankenstein kind of soda instead, instead of recognizing that, like, there’s more psychology to this. Like a Coca Cola has, like, a whole traditional, like branding kind of way that, or traditional and emotional way that they make people feel, and that doesn’t show up in the data, necessarily. That doesn’t show up in the performance data. You know that that is a totally different kind of research too. Christian Klepp 30:51 Yeah, yeah, JoAnne Gritter 30:55 You know, that’s performance, marketing and branding. Christian Klepp 30:58 I totally agree. I totally agree that, as much as there is a big camp out there that says the future is data driven now when it comes to B2B Marketing, and I’m like, Yeah, JoAnne Gritter 31:11 humans are tricky. Christian Klepp 31:13 We’re not robots. Absolutely, absolutely, okay, here comes the bonus question. So Rumor has it that you like to draw. JoAnne Gritter 31:23 I do. Christian Klepp 31:24 Yes, and from one enthusiastic sketcher to another, I thought, I thought deep and hard about this question. Tell us about one of the most well exciting, yes, but more importantly, one of the most challenging works that you’ve created to date. So what was the theme and subject? What made it so challenging to draw, and what did you learn from that experience when you when you completed it? JoAnne Gritter 31:50 I really like to find, like, kind of micro moments I have. I have three children at home, and I like to take pictures, or, like, capture, like small moments of, like one of them snuggling the cat, or like holding hands or doing something unexpected. And in, like, not a macro view, but in a micro view of like, the different connections that people have. And then, usually, I’ll take a picture, and then I will sketch those out after they go to sleep and stuff like that. And that’s just kind of my own personal way to, I don’t know it’s it’s therapeutic. It’s a way to see, see the beauty in the world, you know, and to slow down in the moment. Christian Klepp 32:37 100%. I like to call it Balsam for the soul. JoAnne Gritter 32:40 Yeah, Christian Klepp 32:40 all right, I don’t know about you, but like, I like to sketch in the in this very room where we’re doing the recording, and I usually play classical music. So like, show pen, so something like, with with piano. Like, no opera, because that can get a bit too dramatic. JoAnne Gritter 32:59 I like classical too, when, when I’m focused at classical music, and I also like binaural beats, or it’s more like meditation kind of music. So kind of zone, zone into the moment, instead of all the crazy thoughts that go through your head and all the things you have to do. Christian Klepp 33:17 Very nice, very nice. One of the things I learned about drawing is pretty much like certain aspects of our professional work, you know, like marketing and branding. It starts with a line, and then you just keep adding the layers, right? And it’s almost the same like when you’re implementing a campaign, you know, some especially nowadays, right? You try to start small first, and do a lot of testing to see if it works. And you scale from there. And I like to, I like to think of drawings that way too. You start, you start not by adding the details. You start like, you know, with a lighter pencil. And there’s a certain, there’s a certain way of holding the pencil tool, right, so you have lesser control. And just, it’s just a bit free flowing. And for me personally, it took me a long time to start drawing like that, because I’m like, No, then I don’t have control of the process. But that’s kind of the point, right? Let go of the perfectionism, right? JoAnne Gritter 34:18 You outline it first, and then you start filling in. You know that the shadows and the light marks, and then you slowly bring in the detail. I mean, that you’re totally right, that that is like a marketing or branding strategy. You got to outline it first before you go fully in on any specific detail. Otherwise, you’re you may be way off target. Christian Klepp 34:38 That’s it. That’s it. I mean, JoAnne like I think we just found our next podcast interview topic. But thank you so much for coming on and for sharing your expertise and experience with the listeners. So please a quick introduction to yourself and how people out they can get in touch with you. JoAnne Gritter 34:57 JoAnne Gritter, I’m at DDM Marketing and Communications headquartered in Grand Rapids, Michigan, USA. And I am COO, Vice President of our company. You can get a hold of me at joanneg@teamddm.com or you can just check us out at Teamddm.com Christian Klepp 35:18 Fantastic, fantastic. And we will be sure to like drop all those links in the show notes. So once again, JoAnne, thanks so much for your time. Take care, stay safe and talk to you soon. JoAnne Gritter 35:27 Thanks, Christian. Bye. Christian Klepp 35:29 Bye, for now you.
On this episode of The Still Real to Us Show:-- Could Bron Breakker really miss WrestleMania 42? We break down the rumors, what it would mean for the card, and whether WWE would actually pivot this late in the game.-- Internal criticism surrounding Triple H potentially changing WrestleMania plans due to ticket advance numbers — does WWE have a ticket pricing problem, and is it finally catching up to them?-- Our full WrestleMania 42 card round-up! What's locked in, what's rumored, and what still needs to fall into place.-- Cody Rhodes vs. Jacob Fatu vs. Sami Zayn in an Elimination Chamber qualifying match — Who you got?! Plus, Randy Orton and Tiffany Stratton punch their tickets to the Chamber!-- Rhea Ripley and LA Knight officially qualify for the Elimination Chamber — are they the favorites, or are bigger twists coming?-- Is David Finlay WWE bound? We discuss the smoke, the speculation, and where he could realistically land.-- In AEW: Kyle Fletcher wins the TNT Championship — so why put the title on Ciampa in the first place? The Young Bucks become #1 contenders, Thekla captures gold, and AEW Grand Slam Australia is shaping up to be a massive event!
God wants us to authentically live out the faith that we claim to believe and have. Faith is a part of having a relationship with Jesus, but it is not all of it. Action is a part of having a relationship with Jesus, but it is not all of it. Internal change is part of having a relationship with Jesus, but it is not all of it. How do all of these things work together?We would love for you to join us in the Student Space at Eubank Baptist Church on Wednesday nights at 6:00 p.m.! We also stream our services on Facebook (Impact Student Ministries) & YouTube (Eubank Baptist Church) for those unable to join us in person!
Guest: Joseph Sternberg. Sternberg explains how the Peter Mandelson scandal is fueling internal Labor Party conflict, allowing the left wing to purge Blairites while Starmer remains in power.1870 BUCKINGHAM
In this episode, I'm joined by Mandy Mooney — author, corporate communicator, and performer — for a wide-ranging conversation about mentorship, career growth, and how to show up authentically in both work and life. We talk about her path from performing arts to corporate communications, and how those early experiences shaped the way she approaches relationships, leadership, and personal authenticity. That foundation carries through to her current role as VP of Internal Communications, where she focuses on building connections and fostering resilience across teams. We explore the three pillars of career success Mandy highlights in her book Corporating: Three Ways to Win at Work — relationships, reputation, and resilience — and how they guide her approach to scaling mentorship and helping others grow. Mandy shares practical strategies for balancing professional responsibilities with personal passions, and why embracing technology thoughtfully can enhance, not replace, human connection. The conversation also touches on parenting, building independence in children, and the lessons she's learned about optimism, preparation, and persistence — both in the workplace and at home. If you're interested in scaling mentorship, developing your career with intention, or navigating work with authenticity, this episode is for you. And if you want to hear more on these topics, catch Mandy speaking at Snafu Conference 2026 on March 5th. 00:00 Start 02:26 Teaching Self-Belief and Independence Robin notes Mandy has young kids and a diverse career (performing arts → VP of a name-brand company → writing books). Robin asks: "What are the skills that you want your children to develop, to stay resilient in the world and the world of work that they're gonna grow up in?" Emphasis on meta-skills. Mandy's response: Core skills She loves the question, didn't expect it, finds it a "thrilling ride." Observes Robin tends to "put things out there before they exist" (e.g., talking about having children before actually having them). Skill 1: Envisioning possibilities "Envision the end, believe that it will happen and it is much more likely to happen." Teaching children to see limitless possibilities if they believe in them. Skill 2: Independence Examples: brushing their own hair, putting on clothes, asking strangers questions. One daughter in Girl Scouts: learning sales skills by approaching strangers to sell cookies. Independence builds confidence and problem-solving abilities for small and big life challenges. Skill 3: Self-belief / Self-worth Tied to independence. Helps children navigate life and career successfully. Robin asks about teaching self-belief Context: Mandy's kids are 6 and 9 years old (two girls). Mandy's approach to teaching self-belief Combination of: Words Mandy uses when speaking to them. Words encouraged for the children to use about themselves. Example of shifting praise from appearance to effort/creativity: Instead of "You look so pretty today" → "Wow, I love the creativity that you put into your outfit." Reason: "The voice that I use, the words that I choose, they're gonna receive that and internalize it." Corrective, supportive language when children doubt themselves: Example: Child says, "I'm so stupid, I can't figure out this math problem." Mandy responds: "Oh wow. That's something that we can figure out together. And the good news is I know that you are so smart and that you can figure this out, so let's work together to figure it out." Asking reflective questions to understand their inner thoughts: Example: "What's it like to be you? What's it like to be inside your head?" Child's response: "Well, you worry a lot," which Mandy found telling and insightful. Emphasizes coming from a place of curiosity to check in on a child's self-worth and self-identity journey. 04:30 Professional Journey and Role of VP of Internal Comms Robin sets up the question about professional development Notes Mandy has mentored lots of people. Wants to understand: Mandy's role as VP of Internal Communications (what that means). How she supports others professionally. How her own professional growth has been supported. Context: Robin just finished a workshop for professionals on selling themselves, asking for promotions, and stepping forward in their careers. Emphasizes that she doesn't consider herself an expert but learns from conversations with experienced people like Mandy. Mandy explains her role and path Career path has been "a winding road." Did not study internal communications; discovered it later. Finds her job fun, though sometimes stressful: "I often think I might have the most fun job in the world. I mean, it, it can be stressful and it can't, you know, there are days where you wanna bang your head against the wall, but by and large, I love my job. It is so fun." Internal communications responsibility: Translate company strategy into something employees understand and are excited about. Example: Translate business plan for 2026 to 2,800 employees. Team's work includes: Internal emails. PowerPoints for global town halls. Speaking points for leaders. Infusing fun into company culture via intranet stories (culture, customers, innovation). Quick turnaround on timely stories (example: employee running seven marathons on seven continents; story created within 24 hours). Storytelling and theater skills are key: Coaching leaders for presentations: hand gestures, voice projection, camera presence. Mandy notes shared theater background with Robin: "You and I are both thespian, so we come from theater backgrounds." Robin summarizes role Sounds like a mix of HR and sales: supporting employee development while "selling" them on the company. Mandy elaborates on impact and mentorship Loves making a difference in employees' lives by giving information and support. Works closely with HR (Human Resources) to: Provide learning and development opportunities. Give feedback. Help managers improve. Wrote a book to guide navigating internal careers and relationships. Mentorship importance: Mentors help accelerate careers in any organization. Mandy's career journey Started studying apparel merchandising at Indiana University (with Kelley School of Business minor). Shifted from pre-med → theater → journalism → apparel merchandising. Took full advantage of career fairs and recruiter networking at Kelley School of Business. "The way that I've gotten jobs is not through applying online, it's through knowing somebody, through having a relationship." First role at Gap Inc.: rotational Retail Management Training Program (RMP). Some roles enjoyable, some less so; realized she loved the company even if some jobs weren't ideal. Mentor influence: Met Bobby Stillton, president of Gap Foundation, who inspired her with work empowering women and girls. Took a 15-minute conversation with Bobby and got an entry-level communications role. Career growth happened through mentorship, internal networking, and alignment with company she loved. Advice for her daughters (Robin's question) Flash-forward perspective: post-college or early career. How to start a career in corporate / large organizations: Increase "luck surface area" (exposure to opportunities). Network in a savvy way. Ask at the right times. Build influence to get ahead. Mentorship and internal relationships are key, not just applying for jobs online. 12:15 Career Advice and Building Relationships Initial advice: "Well first I would say always call your mom. Ask for advice. I'm right here, honey, anytime." Three keys to success: Relationships Expand your network. "You say yes to everything, especially early in your career." Examples: sit in on meetings, observe special projects, help behind the scenes. Benefits: Increases credibility. Shows people you can do anything. Reputation Build a reputation as confident, qualified, and capable. Online presence: Example: LinkedIn profile—professional, up-to-date, connected to network. Be a sponsor/advocate for your company (school, office, etc.). Monthly posts suggested: team photos, events, showing responsibility and trust. Offline reputation: Deliver results better than expected. "Deliver on the things that you said you were gonna do and do a better job than people expected of you." Resilience Not taught from books—learned through experience. Build resilience through preparation, not "fake it till you make it." Preparation includes: practicing presentations, thinking through narratives, blocking time before/after to collect thoughts and connect with people. "Preparation is my headline … that's part of what creates resilience." Mandy turns the question to Robin: "I wanna ask you too, I mean, Robin, you, you live and breathe this every day too. What do you think are the keys to success?" Robin agrees with preparation as key. Value of service work: Suggests working in service (food, hospitality) teaches humility. "I've never met somebody I think even ever in my life who is super entitled and profoundly ungrateful, who has worked a service job for any length of time." Robin's personal experience with service work: First business: selling pumpkins at Robin's Pumpkin Patch (age 5). Key formative experience: running Robin's Cafe (2016, opened with no restaurant experience, on three weeks' notice). Ran the cafe for 3 years, sold it on Craigslist. Served multiple stakeholders: nonprofit, staff (~15 employees), investors ($40,000 raised from family/friends). Trial by fire: unprepared first days—no full menu, no recipes, huge rush events. Concept of MI Plus: "Everything in its place" as preparation principle. Connecting service experience to corporate storytelling: Current business: Zandr Media (videos, corporate storytelling). Preparation is critical: Know who's where, what will be captured, and what the final asset looks like. Limited fixes in post-production, even with AI tools. Reinforces importance of preparation through repeated experience. Advice for future children / young people: Robin would encourage service jobs for kids for months or a year. Teaches: Sleep management, personal presentation, confidence, energy. "Deciding that I'm going to show up professionally … well … energetically." Emphasizes relentless optimism: positivity is a superpower. Experience shows contrast between being prepared and unprepared—learning from both is crucial. 16:36 The Importance of Service Jobs and Resilience Service jobs as formative experience: Worked as a waitress early in her career (teenager). Describes it as "the hardest job of my life". Challenges included: Remembering orders (memory). Constant multitasking. Dealing with different personalities and attitudes. Maintaining positivity and optimism through long shifts (e.g., nine-hour shifts). Fully agrees with Robin: service jobs teach humility and preparation. Optimism as a superpower: "I totally agree too that optimism is a superpower. I think optimism is my superpower." Writes about this concept in her book. Believes everyone has at least one superpower, and successful careers involve identifying and leaning into that superpower. Robin asks about the book Why did Mandy write the book? Inspiration behind the book? Also wants a deep dive into the writing process for her own interest. Mandy's inspiration and purpose of the book Title: "Corporating: Three Ways to Win At Work" Primary goal: Scale mentorship. Realized as she reached VP level, people wanted career advice. Increased visibility through: Position as VP. Connection with alma mater (Indiana University). Active presence on LinkedIn. Result: Many young professionals seeking mentorship. Challenge: Not sustainable to mentor individually. Solution: Writing a book allows her to scale mentorship without minimizing impact. Secondary goals / personal motivations: Acts as a form of "corporate therapy": Reflects on first 10 years of her career. Acknowledges both successes and stumbles. Helps process trials and tribulations. Provides perspective and gratitude for lessons learned. Fun aspect: as a writer, enjoyed formatting and condensing experiences into a digestible form for readers. Legacy and contribution: "I had something that I could contribute meaningfully to the world … as part of my own legacy … I do wanna leave this world feeling like I contributed something positive. So this is one of my marks." 21:37 Writing a Book and Creative Pursuits Robin asks Mandy about the writing process: "What's writing been like for you? Just the, the process of distilling your thinking into something permanent." Mandy: Writing process and finding the "25th hour" Loves writing: "I love writing, so the writing has been first and foremost fun." Where she wrote the book: Mostly from the passenger seat of her car. She's a working mom and didn't have traditional writing time. Advice from mentor Gary Magenta: "Mandy, you're gonna have to find the 25th hour." She found that "25th hour" in her car. Practical examples: During birthday party drop-offs: "Oh good. It's a drop off party. Bye. Bye, honey. See you in two hours. I'll be in the driveway. In my car. If you need anything, please don't need anything." Would write for 1.5–2 hours. During Girl Scouts, swim, any activity. On airplanes: Finished the book on an eight-hour flight back from Germany. It was her 40th birthday (June 28). "Okay, I did it." Realization moment: "You chip away at it enough that you realize, oh, I have a book." Robin: On parents and prioritization Parents told him: "When you have kids, you just find a way." Children create: Stricter prioritization. A necessary forcing function. Mandy's self-reflection: "I believe that I am an inherently lazy person, to be totally honest with you." But she's driven by deadlines and deliverables. Kids eliminate "lazy days": No more slow Saturdays watching Netflix. "They get up. You get up, you have to feed these people like there's a human relying on you." Motherhood forces motivation: "My inherent laziness has been completely wiped away the past nine years." Writing happened in small windows of time. Importance of creative outlet: Having something for yourself fuels the rest of life. Examples: writing, crocheting, quilting, music. Creativity energizes other areas of life. Robin mentions The 4-Hour Workweek by Tim Ferriss. Advice from that book: Have something outside your day job that fuels you. For Robin: Physical practice (gym, handstands, gymnastics, ballet, capoeira, surfing). It's a place to: Celebrate. Feel progress. Win, even if work is struggling. Example: If tickets aren't selling. If newsletter flops. If client relationships are hard. Physical training becomes the "anchor win." Mandy's writing took over two years. Why? She got distracted writing a musical version of the book. There is now: "Corporating: The Book" "Corporating: The Musical" Three songs produced online. Collaboration with composer Eric Chaney. Inspiration from book: Time, Talent, Energy (recommended by former boss Sarah Miran). Concept: we have limited time, talent, and energy. Advice: Follow your energy when possible. If you're flowing creatively, go with it (unless there's an urgent deadline). You'll produce better work. She believes: The book is better because she created the musical. Musical helps during speaking engagements. Sometimes she sings during talks. Why music? Attention spans are short. Not just Gen Z — everyone is distracted. Music keeps people engaged. "I'm not just gonna tell you about the three ways to win at work. I'm gonna sing it for you too." Robin on capturing attention If you can hold attention of: Five-year-olds. Thirteen-year-olds. You can hold anyone's attention. Shares story: In Alabama filming for Department of Education. Interviewed Alabama Teacher of the Year (Katie). She has taught for 20 years (kindergarten through older students). Observed: High enthusiasm. High energy. Willingness to be ridiculous to capture attention. Key insight: Engagement requires energy and presence. 28:37 The Power of Music in Capturing Attention Mandy's part of a group called Mic Drop Workshop. Led by Lindsay (last name unclear in transcript) and Jess Tro. They meet once a month. Each session focuses on improving a different performance skill. The session she describes focused on facial expressions. Exercise they did: Tell a story with monotone voice and no facial expressions. Tell the story "over the top clown like, go really big, something that feels so ridiculous." Tell it the way you normally would. Result: Her group had four people. "Every single one of us liked number two better than one or three." Why version two worked best: When people are emotive and expressive: It's more fun to watch. It's more entertaining. It's more engaging. Connection to kids and storytelling: Think of how you tell stories to five-year-olds: Whisper. Get loud. Get soft. Use dynamic shifts. The same applies on stage. Musical integration: Music is another tool for keeping attention. Helps maintain engagement in a distracted world. Robin: Hiring for energy and presence Talks about hiring his colleague Zach Fish. Technical producer for: Responsive Conference. Snafu Conference. Freelancer Robin works with often. Why Robin hires Zach: Yes, he's technically excellent. But more importantly: "He's a ball of positive energy and delight and super capable and confident, but also just pleasant to be with." Robin's hiring insight: If he has a choice, he chooses Zach. Why? "I feel better." Energy and presence influence hiring decisions. Zach's background: Teaches weekly acrobatics classes for kids in Berkeley. He's used to engaging audiences. That translates into professional presence. Robin: Energy is learnable When thinking about: Who to hire. Who to promote. Who to give opportunities to. Traits that matter: Enthusiasm. Positivity. Big energy. Being "over the top" when needed. Important insight: This isn't necessarily a God-given gift. It can be learned. Like music or performance. Like anything else. 31:00 The Importance of Positive Work Relationships Mandy reflects on: The tension between loud voices and quiet voices. "Oftentimes the person who is the loudest is the one who gets to talk the most, but the person who's the quietest is the one who maybe has the best ideas." Core question: How do you exist in a world where both of those things are true? Parenting lens: One daughter is quieter than the other. Important to: Encourage authenticity. Teach the skill of using your voice loudly when needed. It's not about changing personality. It's about equipping someone to advocate for themselves when necessary Book is targeted at: Students about to enter the corporate world. Early-career professionals. Intentional writing decision: Exactly 100 pages. Purpose: "To the point, practical advice." Holds attention. Digestible. Designed for distracted readers. Emotional honesty: Excited but nervous to reconnect with students. Acknowledges: The world has changed. It's been a while since she was in college. Advice she's trying to live: Know your audience Core principle: "Get to know your audience. Like really get in there and figure out who they are." Pre-book launch tour purpose: Visiting universities (including her alma mater). Observing students. Understanding: Their learning environment. Their day-to-day experiences. The world they're stepping into. Communication principle: Knowing your audience is essential in communications. Also essential in career-building. If you have a vision of where you want to go: "Try to find a way to get there before you're there." Tactics: Meet people in those roles. Shake their hands. Have coffee. Sit in those seats. Walk those halls. See how it feels. Idea: Test the future before committing to it. Reduce uncertainty through proximity. What if you don't have a vision? Robin pushes back thoughtfully: What about people who: Don't know what they want to do? Aren't sure about staying at a company? Aren't sure about career vs. business vs. stay-at-home parent? Acknowledges: There's abundance in the world. Attention is fragmented. Implied tension: How do you move forward without clarity? 35:13 Mentorship and Career Guidance How to help someone figure out what's next Start with questions, not answers A mentor's primary job: ask questions from a place of curiosity Especially when someone is struggling with what they want to do or their career direction Key questions: What brings you joy? What gives you energy? What's the dream? Imagine retirement — what does that look like? Example: A financial advisor made Mandy and her husband define retirement vision; then work backwards (condo in New Zealand, annual family vacations) Clarify what actually matters Distinguish life priorities: Security → corporate job; Teamwork → corporate environment; Variety and daily interaction → specific roles Mentoring becomes a checklist: Joy, strengths, lifestyle, financial expectations, work environment preferences Then make connections: Introduce them to people in relevant environments, encourage informational interviews You don't know what you don't know Trial and error is inevitable Build network intentionally: Shadow people, observe, talk to parents' friends, friends of friends Even experienced professionals have untapped opportunities Stay curious and do the legwork Mixing personal and professional identity Confidence to bring personal interests into corporate work comes from strategy plus luck Example: Prologis 2021, senior leaders joked about forming a band; Mandy spoke up, became lead singer CEO took interest after first performance, supported book launch She didn't always feel this way Early corporate years: Feel like a "corporate robot," worrying about jargon, meetings, email etiquette, blending in Book explores blending in while standing out Advice for bringing full self to work Don't hide it, but don't force it; weave into casual conversation Find advocates: Amazing bosses vs terrible ones, learn from both Mentorship shaped her framework: Relationships, reputation, and resilience Resilience and rejection Theater as rejection bootcamp: Auditions, constant rejection Foundations of resilience: Surround yourself with supportive people, develop intrinsic self-worth, know you are worthy Creating conditions for success Age 11 audition story: Last-minute opportunity, director asked her to sing, she sang and got the part Why it worked: Connections (aunt in play), parent support, director willing to take a chance, she showed up Resilience is not just toughing it out: Have support systems, build self-worth, seek opportunity, create favorable conditions, step forward when luck opens a door 44:18 Overcoming Rejection and Building Resilience First show experiences Robin's first stage production is uncertain; she had to think carefully At 17, walked into a gymnastics gym after being a cross country runner for ten years, burnt out from running Cold-called gyms from the Yellow Pages; most rejected her for adult classes, one offered adult classes twice a week That led to juggling, circus, fencing, capa, rock climbing — a "Cambrian explosion" of movement opportunities About a year and a half later, walked into a ballet studio in corduroy and a button-up, no ballet shoes; first ballet teacher was Eric Skinner at Reed College, surrounded by former professional ballerinas First internal college production was his first show; ten years later performed as an acrobat with the San Francisco Opera in 2013, six acrobats among 200 people on stage, four-hour shows with multiple costume changes and backflips Relationship to AI and the evolving world of work Mandy never asks her daughters "What do you want to be?" because jobs today may not exist in the future Focus on interests: plants, how things are built, areas of curiosity for future generations Coaching her team: Highly capable, competent, invested in tools and technology for digital signage, webinars, emails, data-driven insights, videos Approach AI with cautious optimism: Adopt early, embrace technology, use it to enhance work rather than replace it Example: Uses a bot for scheduling efficiency, brainstorming; enhances job performance by integrating AI from day one Advice: Approach AI with curiosity, not fear; embrace tools to be smarter and more efficient, stay ahead in careers 53:05 Where to Find Mandy Mandy will be speaking at Snafu Conference on March 5, discussing rejection and overcoming it. Author and speaking information: mandymooney.com LinkedIn: Mandy Mooney Music available under her real name, Mandy Mooney, on streaming platforms.
In this episode, Mike and Ryan walk through the core questions parents often ask about independence, responsibility, and executive functioning in kids with ADHD—using the framework developed in Mike's recent book and workbook.Rather than focusing on behavior management or short-term strategies, the conversation centers on how internal skills develop over time and how parents can support that development in realistic, age-appropriate ways.Find Mike @ www.grownowadhd.com & on IGFind Ryan @ www.adhddude.com & on Youtube{{chapters}}[00:00:00] Start[00:03:33] Executive Functioning Playbook Framework[00:07:00] Internal Skills Vs Behavior[00:12:55] Self-Awareness, Social Skills, Screens[00:16:57] Motivation, Burnout, Expectations[00:18:40] Mental Movies And Self-Evaluation
Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. Key Takeaways:- Mentorship and sponsorship are crucial for young professionals- AI is a tool, but critical thinking remains vital- ForceLabor.ai aims to combat modern slavery in supply chainsEpisode Timeline:0:00 Introduction to Kody 2:00 Kody's relationship with Fast Company4:30 What's happening at Exiger6:15 How Exiger is bringing transparency to the supply chain7:15 Exiger's mission9:15 Exiger's work on identifying slavery in the supply chain10:15 Supply chain challenges in the current political climate13:10 The power of clear communication in AEO15:30 Short vs. flowery texting18:55 Internal shifts in PR caused by AI20:00 Mentoring junior PR people in the AI era23:00 Why critical thinking is more crucial than ever25:45 Kody's thought leadership philosophyThis episode's guest:• Kody Gurfein on LinkedIn• Exiger on LinkedIn• ForcedLabor.AISubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Tammy Thomas, CPA/CFF, CGMA, is a co-author of the most recent FVS Eye on Fraud report, focused on the importance of internal controls preventing employee embezzlement. In this episode, Thomas breaks down how failures in segregation of duties allowed two major embezzlement schemes to persist for years. She explains how small control gaps and role consolidation can quietly erode an organization's defenses. Thomas also outlines how deadline pressure and resource constraints can unintentionally weaken internal control environments. Also, hear the previous Eye on Fraud podcast discussion, about the role of company culture, from July 2025. What you'll learn from this episode: A definition of internal controls and why they function best as a dynamic, ongoing process. How weak internal controls and poor segregation of duties can create openings for employee embezzlement. Why deadline pressure around the month‑end or year‑end close can weaken internal control effectiveness. Practical steps organizations can take to strengthen internal controls, improve oversight, and reduce fraud risk. Why Thomas said it was important to remember that "internal control is not a checklist."
*Content Warning: institutional betrayal, sexual violence, stalking, on-campus violence, intimate partner violence, gender-based violence, stalking, rape, and sexual assault.Free + Confidential Resources + Safety Tips: somethingwaswrong.com/resources Follow Dr. Kathryn Holland: Website: https://psychology.unl.edu/person/kathryn-holland/ Dr. Kathryn Holland on Google Scholars: https://scholar.google.com/citations?user=OgJhWwoAAAAJ&hl=en SWW Sticker Shop!: https://brokencyclemedia.com/sticker-shop SWW S25 Theme Song & Artwork: The S25 cover art is by the Amazing Sara Stewart instagram.com/okaynotgreat/ The S25 theme song is a cover of Glad Rag's U Think U from their album Wonder Under, performed by the incredible Abayomi instagram.com/Abayomithesinger. The S25 theme song cover was produced by Janice “JP” Pacheco instagram.com/jtooswavy/ at The Grill Studios in Emeryville, CA instagram.com/thegrillstudios/ Follow Something Was Wrong: Website: somethingwaswrong.com IG: instagram.com/somethingwaswrongpodcast TikTok: tiktok.com/@somethingwaswrongpodcast Follow Tiffany Reese: Website: tiffanyreese.me IG: instagram.com/lookieboo Resources: End Rape on Campus: https://endrapeoncampus.org/ It's On Us: https://itsonus.org/ Know Your IX: https://www.advocatesforyouth.org/campaigns/know-your-ix/ Sources: Dear Colleague Letter, May 26, 2011 (PDF), www.ed.gov/sites/ed/files/about/offices/list/ocr/letters/colleague-201105-ese.pdf “Welcome.” Sexual Assault and Sexual Health Lab | Nebraska, sashlab.unl.edu/ Holland, K. J., & Cortina, L. M. (2017). The evolving landscape of sexual harassment: Research, policy, and practice. American Psychologist, 72(7), 612–625. https://doi.org/10.1037/amp0000103 Holland, K. J., & Cortina, L. M. (2013). When sex-based harassment becomes sexual harassment: College students' experiences. Journal of Applied Psychology, 98(2), 313–328. https://doi.org/10.1037/a0032040 Holland, K. J., & Cortina, L. M. (2016). Sexual harassment: Undermining the well-being of working women. Journal of Social Issues, 72(4), 825–842. https://doi.org/10.1111/josi.12190 Holland, K. J., Rabelo, V. C., & Cortina, L. M. (2014). Sex-based harassment and discrimination: Evidence of psychological harm. Psychology of Women Quarterly, 38(3), 368–382. https://doi.org/10.1177/0361684314521575 Holland, K. J. (2019). Culture, power, and gender-based violence in institutions. In C. B. Travis & J. W. White (Eds.), APA Handbook of the Psychology of Women (Vol. 2, pp. 253–271). American Psychological Association. https://doi.org/10.1037/0000059-014
Presented by Happy Dad Hard Seltzer. Find Happy Dad near you http://happydad.com/find (21+ only). Video is available on http://youtube.com/fullsendpodcast/videos. Follow Nelk Boys on Instagram http://instagram.com/nelkboys. Part of the Shots Podcast Network (shots.com). You can listen to the audio version of this podcast on Spotify, Apple Podcasts & anywhere you listen to podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, I break down the moment where everything starts to change: when you stop seeing yourself the same and decide to become someone different. Your perspective on life only changes when your self-image changes. The moves you make, the standards you hold, and the discipline you live by all come from how you see yourself. When that internal switch flips, your actions follow naturally not forced, not hyped, but aligned. This episode is about vision, ownership, and making the decision to no longer live from an outdated version of yourself. Because the life you want doesn't come from wishing it comes from becoming.Buy my book Above the illusion. Above the Illusion: The blueprint for mental clarity, self-respect, and irreplaceable value" is a deep exploration into the hidden forces shaping our lives – the conditioning, beliefs, and stories we've unknowingly accepted as truth. This book exposes the psychological distractions that cloud our vision, keeping us blind, fearful, and stuck in cycles of limitation.Anthony Minaya challenges you to question the narratives that hold you back, illuminating the illusions that prevent you from seeing yourself clearly. From the self-imposed boundaries to the unconscious patterns dictating your choices, "Above the Illusion" guides you to break free from the mental fog and step into undeniable personal growth.This isn't just a book about change – it's about learning how to see. When you learn to recognize what is real and what is fabricated by fear and doubt, you gain the clarity, awareness, and self-respect necessary to reshape your life."Above the Illusion" will leave you more prepared, more conscious, and more powerful than ever before – ready to live with a sharpness that cuts through deception and a confidence rooted in truth.Buy now. https://a.co/d/8w516R7
Empowered Relationship Podcast: Your Relationship Resource And Guide
Are you constantly racing against the clock, feeling like life's demands are pulling you in every direction—and yet, your own needs, goals, and relationships are slipping through the cracks? Burnout, overwhelm, and the tricky balance of work, family, and personal fulfillment are challenges that leave many people wondering: Does time own me, or can I truly shape how I live within it? In this episode, the conversation delves deep into how our relationship with time can be transformed from a relentless source of stress into a foundation for personal wholeness and relational strength. You'll hear practical strategies for recognizing the real drivers behind burnout, prioritizing what lights you up, integrating wellness into busy schedules, and collaboratively setting goals within families or partnerships. Whether you're looking to manage your calendar more efficiently or searching for greater meaning and connection in your everyday moments, this episode offers insight, tools, and a paradigm shift to help you bend time to work for you—instead of against you. Michelle Niemeyer is a speaker, coach, and former attorney who teaches professionals how to bend time so they can stay sharp, productive, and profitable – without burning out. After finding her way to burnout and back in her own high-performing legal career, Michelle created The Art of Bending Time, a framework that helps people connect the dots across work, life, and purpose to magnetize success and reclaim their joy. She helps businesses retain top talent, boost development, and keep their people energized and engaged – all while making the magic Episode Highlights 05:53 Understanding and recognizing burnout. 09:43 Integrating wholeness over compartmentalization. 11:08 Discovering personal sparks and daily joys. 15:19 Prioritizing wellness for personal effectiveness. 18:17 Setting priorities and learning to delegate. 22:55 Eliminating time wasters: Internal and external distractions. 26:51 Applying SWORD analysis to family goals. 30:17 Aligning goals with genuine desire. 36:13 Shifting responsibilities according to strengths and passions. Your Check List of Actions to Take Identify Your Spirit Sparks: Take a few moments each day to notice and savor the small things that light you up, like a warm cup of coffee or a moment outdoors. Prioritize Quality Sleep: Make your bedroom a phone-free zone to reduce interruptions, improve rest, and start your day more refreshed. Hydrate and Eat Well: Focus on drinking enough water and eating a variety of whole, colorful foods to support your physical and mental health. Integrate Movement: Find simple ways to move your body regularly, whether it's a walk outside or standing to stretch throughout the day. Assess and Address Time Drains: Notice what tasks or habits waste your time (like procrastination or environmental distractions), and create systems or boundaries to minimize them. Practice Whole-Person Living: Show up authentically in all areas of your life, sharing aspects of yourself at work and at home to foster real connection. Clarify Priorities as a Family or Couple: Have honest conversations about what truly matters, so your time and energy align with your shared goals and values. Use the SWORD Analysis for Big Decisions: Evaluate Strengths, Weaknesses, Opportunities, Risks, and Desire before pursuing major goals together, ensuring everyone's buy-in and avoiding unnecessary drains. Mentioned Link for free community access to SWORD tool The Art of Bending Time (program link) 12 Relationship Principles to Strengthen Your Love (free guide) Connect with Michelle Niemeyer Website: michelleniemeyer.com Facebook: facebook.com/groups/theartofbendingtime LinkedIn: linkedin.com/in/michelle-melin-niemeyer
The Greenland Nothingburger, Regime Change in Iran Wouldn't be Quick or Easy, Epstein Was Mossad, Epstein in Ukraine, Ukraine's Internal and Military Collapse... Join the Regrettable Century Patreon
Indigenous health disparities did not happen by accident—and they cannot be understood without acknowledging history. Internal medicine–Pediatrics resident Brittany Begaye joins Lilly for a conversation about Indigenous health, identity, and returning home to practice medicine. They explore how colonization, displacement, and systemic neglect shaped the health gaps we see today, and how intergenerational trauma continues to live in the body and in health care systems. Through personal stories and shared reflections from their medical training, Lilly and Brittany highlight the power of community, cultural connection, and advocacy in building more equitable care.
In this episode, Jake and Dan turn the page of the 2025/2026 Los Angeles Chargers, and look ahead to the 2026 offseason, starting with internal free agency. Which free agents are most important to re-sign? Who are some surprise cut candidates? And who are some underrated signings that could lead to some surprising off-season activities? Tune in! Use promo code CHARGERSLAFB on Sleeper and get 100% match up to $100! https://Sleeper.com/promo/CHARGERSLAFB. Terms and conditions apply. #Sleeper Subscribe to Chargers Unleashed Podcast: https://youtube.com/c/chargersunleashedpodcast Twitter: https://twitter.com/LAC_Unleashed Facebook: https://www.facebook.com/ChargersUnleashed Patreon: https://www.patreon.com/chargersunleashed Chargers Unleashed Hosts: Jake Hefner (@JakeTHefner) and Dan Wolkenstein (@DanWSports) Blueprints Host: Jason Balliet (@Syntari13) Chargers Unleashed Podcast, and Blueprints, are weekly Chargers podcasts, part of the LAFB Network, covering all things Los Angeles Chargers. Chargers Unleashed and Blueprints provide listeners with unique and refreshing perspectives on the latest in Chargers news and storylines, along with special guest appearances, player interviews, off-season discussions for NFL Draft, Free Agency, training camps, and weekly updates surrounding Los Angeles Chargers for fans around the globe. Tune in for Chargers interviews, Chargers news, and more! Chargers players discussed include Justin aHerbert, Derwin James, Joey Bosa, Khalil Mack, Rashawn Slater, Josh Palmer, Asante Samuel Jr, Daiyan Henley, Quentin Johnston, Tuli Tuipulotu, and much more. We also discuss Chargers Head Coach Jim Harbaugh, OC Greg Roman, DC Jesse Minter and the rest of the Chargers coaching staff. The LA Chargers 2024 draft class: 1 OT Joe Alt 2 WR Ladd McConkey 3 LB Junior Colson 4 DL Justin Eboigbe 5 CB Tarheeb Still 5 CB Cam Hart 6 RB Kimani Vidal 7 WR Brenden Rice 7 WR Cornelius Johnson THANK YOU PARTNERS! This episode of Chargers Unleashed is brought to you by: *** This episode is brought to you by Mint Mobile: Go to our partner http://trymintmobile.com/chargersunleashed to get premium wireless for as low as $15 a month - Limited time offer. New activation and upfront payment for 3 mo. service required. Taxes & fees extra. Unlimited plans using more than 40GB/mo. will experience lower speeds with video streams at ~480p. Restrictions apply. ***Ombré*** Go to https://ombremen.com/ and use the code UNLEASHED for 20% off your first order. Men's personal care that is crafted for the modern man who prioritize quality, sustainability, and convenience. ***Head over to BetOnline.ag on your desktop or your mobile device to sign up today and receive your 50% Welcome Bonus on your first deposit! Just use our Promo Code: BLEAV to get started. ***RSSM Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
HEADLINE: Autism, PTSD, and Depression via Prediction. GUEST: Professor Andy Clark. SUMMARY: Clark interprets autism as sensory overweighting, views PTSD as reacting to unexpected negatives, and describes depression as disordered internal bodily predictions regarding energy budgeting. 1941
Go to www.LearningLeader.com This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader My guest: PJ Fleck is the head football coach at the University of Minnesota. Before that, he transformed Western Michigan from one win to 13 wins and a Cotton Bowl appearance. Before his coaching days, PJ was a stud receiver at Northern Illinois and was a guy I played against in college. Coach Fleck has built one of college football's most distinctive culture-driven programs. You'll hear why he maintains an 80-20 split favoring high school recruiting over the transfer portal, how he runs practice with a 32-second clock to make it harder than games, and why he sees himself as a cultural driver rather than a motivational coach. This is a conversation recorded with all of our coaches inside "The Arena." That is our mastermind group for coaches in all sports. And it did not disappoint. Notes: Stop recruiting, start selecting. PJ doesn't chase the highest-rated players... He looks for fit and alignment with his values. Ask yourself: Are you trying to convince people to join your team, or are you selecting people who already want what you're building? Efficiency beats duration. PJ runs 95-minute practices with a 32-second play clock, always moving, always intense. The principle: Make practice harder than the game. Where in your work are you confusing time spent with intensity and focus? Internal drive trumps external motivation. PJ calls his ideal players "Nektons," always attacking, never satisfied. He's looking for people who prove their worth to themselves, not to others. If you need constant external motivation, you're not ready for elite teams. A leader must teach and demand. A team member must prepare and perform. These aren't opposing forces—they're two sides of the same commitment to excellence. My junior year at Ohio University. I was the quarterback of the Ohio football team. We lost to No. 17 Northern Illinois 30-23 in overtime on a Saturday night. P.J. Fleck caught the game-tying 15-yard touchdown pass late in the fourth quarter. PJ finished with 14 catches for 235 yards and a touchdown. (I threw a 30-yard TD pass to Anthony Hackett to put us up a TD right before halftime). Let your team see you played. They do"Guess that Gopher" before team meetings, where players guess which coach's highlights they're watching. Give them a peek behind the curtain. It builds credibility and connection. PJ honors his mentor, Jim Tressel, by wearing a tie while coaching. Who are you honoring through your daily practices? Keep your door open. PJ has no secretary. Players can walk into his office at any moment. Create fluidity between you and your team. Transparency after tragedy is a choice. When PJ's son died from a heart condition, he had two options: never talk about it again, or let it shape him. He chose radical transparency, knowing it would get scrutinized. That's where "Row the Boat" comes from. A losing season reveals what you actually need. After going 1-11 at Western Michigan while also getting divorced, PJ says every coach should experience a losing season. It forces you to identify what you actually need versus what you don't need. Choose what scares you. When deciding on Minnesota, Heather asked him, "Does this scare you?" He said, "Hell yeah, it scares me." His response: "Well then, that's where we're going." Life versus living. Living is the salary and contract. Life is about moments and memory. If you can't stay in the moment and reflect on great moments or hard moments, life will be like mashed potatoes to you. Your expectations should match your resources. The gap between expectations and resources is called frustration. The bigger the gap, the more frustration from everyone around you. Maintain an 80/20 model if you can. 80% high school players, 20% transfer portal. PJ has one of the highest retention rates in the country because of selection and fit, not recruiting. "It's not about the money until it's about the money." The kids' PJ gets value for other things before the money talk. They enjoy the experience of being a college athlete. PJ leads with "I'm really difficult to play for." PJ's opening line to recruits. He asks for a lot. This makes people who are lazy, complacent, or fraudulent run like hell. "This is going to expose me." Start with good people, not good players. Out of 500 kids, who are the best 25 young men? PJ doesn't get five stars. He gets two and three stars who believe they can be five stars. A chip versus a crack on your shoulder. Once you do something the media says you couldn't do, they'll set a new bar. All PJ wants is kids who want to prove to themselves that they can do what people say they couldn't. You don't need PJ's personality. You need the internal drive to be the best version of yourself. That's what he's selecting for. "I'm not a motivational coach. I'm a cultural driver." PJ picks their "how." He picks their journey. If someone needs constant motivation, they're not ready. Peel back the Instagram filter. Everything you see on social media is filtered. You have to dig deeper with this generation to find out who they really are. Hire former players back. PJ's staff has more former players who played for him than ever before. They cut their teeth in the building. In this transactional era, former players help you stay transformational. The HYPRR System. This is PJ's hyperculture framework he created after going 1-11: H (How): The people. Nektons who always attack. How you do one thing is how you do everything. Consistency matters. Y (Yours): Your vision. It's YOUR life, not anyone else's vision. Players are the builders. Don't tell me you want an extravagant home and then hire bad builders. P (Process): The work. The who, what, when, where, and why. Anyone should be able to ask those questions at any point. R (Result): Focus on the HYP. It's not the officials' fault. It's not the other team's fault. R (Response): How will you respond to the result? Don't believe the hype. Everything about hype is before the result happens. Focus on How, Yours, and Process instead. Someone will take what you were taught was horrible and create a business model. PJ uses Uber and Airbnb as examples. We were taught "stranger danger" as kids. Now we get in cars with strangers while drunk and sleep in their homes. The right people plugged into crazy visions can change everything. Define success as peace of mind. That's how PJ's program defines success. Not wins and losses. Train body language. "Big chest" means standing up straight. Players are not allowed to put their hands on their knees or their heads. If you can't hold yourself up, trainers need to check on you. Teach response, not reaction. You can have emotions, but train to not be emotional. The real world wants to see you react. Train to respond properly in every situation. Your words have power. PJ's players know the definitions of 150 words that will help them for the rest of their lives. Give substance to the filters. That's your job as an educator. Cut all the fat off practice. PJ was from the era of 3.5-hour practices. He has ADD and needs to move. He got bored as a player, so he vowed to run practice differently. Run a 32-second play clock constantly. Every 32 seconds, you run a play. You are always under the two-minute warning in practice. This trains your team to operate under pressure. Never practice longer than 95 minutes. It's one thing to watch as a recruit. It's another to experience it as a player. Kids puke during dynamic warmup in the first week because it's that intense. Make practice harder than the game. The game will eventually slow down for your players if practice is legitimately harder. Nektons flow through water currents without being affected. Don't let circumstances dictate behavior. Train this mindset daily. The biggest jump in sports is from high school to college. 17-year-olds playing against 24-year-olds. It's not just talent. It's experience, development, strength, and confidence all at once. Never let any environment be too big for your coaches. Train your staff to be comfortable in all situations, not just your players. Always be learning outside your field. PJ attends leadership seminars with SEALs and Green Berets. At one dinner, a retired military officer who looked like Sean Connery scanned the room quietly, then said: "I'm taking in all the good in the room. I'm also coming up with a plan to kill every one of you, in case I need to." He never came back to the table because he got called to active duty and left for Afghanistan. Always be ready. That's what makes you special. Watch to learn. PJ watched "Landman" and took notes on how to run the next team meeting. His wife hates that he can never relax. Find teaching and education in everything you do. When you stop, you stop growing. Get better at celebrating. PJ has a great bourbon and champagne collection. He celebrates more than he ever has. Balance the intensity with moments of joy. Make transformational programs real. Gopher for Life program. Monthly educational courses. Monthly date nights where players bring their dates and learn dinner etiquette. Monthly racial education class. Weekly coach development on Thursdays, where coaches speak on any topic to advance their careers. Don't let important things stop when the news cycle moves on. COVID and racism got put in the same bracket. When COVID stopped, racism education stopped everywhere. Not at Minnesota. Keep going. Bring back the fun. After wins, players can't wait to pick the design for the next team shirt. PJ gives them five options, and they get into it. People are losing the fun connection that made elementary school great. A coach's job is to teach and demand. A player's job is to prepare and perform. If you're a coach, you better be teaching things: life, sport, relationships. Elite teams are led by players. Your job is to get as many elite people to the front of the bus as possible. More Learning #226 - Steve Wojciechowski: How to Win Every Day #281 - George Raveling: Wisdom from MLK Jr to Michael Jordan #637 - Tom Ryan: Chosen Suffering: Become Elite in Life & Leadership
A highly influential 2000 glyphosate safety study long cited by regulators worldwide was retracted after evidence showed it was ghostwritten by Monsanto scientists and misrepresented as independent research Internal company emails revealed Monsanto planned, wrote, and celebrated the paper as a strategic tool to defend Roundup and Roundup Ready crops during a crucial period of expiring patents Despite ghostwriting being exposed in a 2017 litigation, the study continued shaping research, regulation, and public perception for years, accumulating more than 1,300 citations before a long-delayed retraction The journal admitted the study relied on unpublished Monsanto data while ignoring existing toxicity research, showing how selective evidence can quietly shape policy for years The glyphosate case reflects widespread unethical research across health and medicine, showing why you need to question consensus, examine incentives, and protect your health rather than trust the system blindly
Leverage Your Incredible Factor Business Podcast with Darnyelle Jervey Harmon, MBA
“Money does not negotiate with identity. It simply reveals it.”— Dr. Darnyelle Jervey Harmon This episode is powered by The Ascension Archetype Quiz. If you are a 6- or 7-figure CEO who secretly feels like a stranger inside your own business, lean in. I get it. You did what you were supposed to do. You built the business. You hit the number. You stabilized the cash flow. And instead of relief, you feel more pressure, more responsibility, and a quiet sense that something still isn't quite right. You thought more money would mean more ease, but what you are feeling now is anything but. If you believed more money would finally make you feel settled, safe, or at peace and it didn't, this episode will confirm why that feeling is a big fat money myth. We're naming what happens when money removes the urgency of survival and exposes what strategy was never meant to fix. We're finally giving voice to the experience of having everything look right on the outside while inside you never fully exhale or feel at home in the life you built. And if looking into your money mirror is revealing a disconnect between your leadership identity and your ability to feel safe in your own body, get ready to get extremely honest about what your next level reveals and demands. Here's the truth: money was never designed to fix you. It was designed to magnify what already exists. It changes your environment, but it does not automatically change your identity, your sense of safety, or your internal agreements about worth, control, and responsibility. When those agreements haven't evolved, money becomes a mirror, not a solution. You'll walk with clarity, language, and relief. You'll finally understand why success didn't feel settling, why pressure didn't dissolve when stability arrived, and why strategy stopped working as the answer. This episode gives you a new way to relate to money, not as a measure of success, but as information about what your leadership is being invited to integrate next. Grab your Move to Millions Podcast Notebook, a pen and your favorite beverage and listen in to discover: ✔ How to understand why money amplifies internal patterns instead of resolving them ✔ How to stop trying to strategy your way out of an identity conversation ✔ How to recognize internal homelessness without making it mean something is wrong ✔And so much more This episode is a call to Legacy-Led CEOs who are brave enough to admit that more money didn't bring the joy or relief they were promised. It's for leaders who have outgrown the belief that gratitude should silence discomfort and who are ready to have an honest conversation about what success actually exposes once you reach higher income levels. This is your invitation to stop judging yourself for how success feels and start understanding what it's revealing. To pause the constant fixing, optimizing, and self-correcting long enough to hear what your internal world has been trying to tell you since the money arrived. Resources Mentioned: Take the Move to Millions Ascension Archetype Quiz Join the Waitlist for Sanctuary Apply for a Soul + Strategy Conversation Move to Millions: The Proven Framework To Become a Million Dollar CEO With Grace & Ease Instead of Hustle & Grind by Dr. Darnyelle Jervey Harmon – Get Your Copy Join the Move to Millions Facebook Group for ongoing support and community engagement – Join Now Move to Millions 90-Day Business Growth Planner – Get Your Planner Five Powerful Quotes from the Episode: “Money was never the reward. It has always been the magnifier.” “There is no socially acceptable language for saying I've succeeded and don't feel at home inside of it.” “You were taught how to pursue success, but never how to live inside of it.” “Internal homelessness isn't dissatisfaction. It's unintegrated success.” "Money may change the environment around you but it doesn't automatically change your internal state." Questions to Ask Yourself While Listening: What did I expect money to fix that it never actually could? Where do I still not feel settled inside the life I've built? How do I relate to safety, rest, and worth when urgency is removed? What patterns does money seem to magnify for me instead of soothing? How might my leadership need to evolve now that survival is no longer driving me? Want more of Darnyelle? Personal Brand Website: https://www.drdarnyelle.com Company Website: https://www.incredibleoneenterprises.com All Things Move to Millions Website: https://www.movetomillions.com Social Media Links: Instagram: http://www.instagram.com/darnyellejerveyharmon Facebook: http://www.facebook.com/darnyellejerveyharmon Twitter/X: https://www.x.com/darnyellejervey LinkedIn: http://www.linkedin.com/in/darnyellejerveyharmon Links Mentioned in the Episode: Movetomillions.com MovetoMillionsGroup.com Move to Millions Quiz Learn More About Sanctuary Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
In this episode, we are joined by CEO of EmpowerHER Life and Architect of the WOMENSHIP™ Movement Desi Allums to discuss why your current identity may not be equipped to carry the weight of your next-level vision. Desi shares her repeatable framework for identity reconstruction, helping you move beyond simple mindset resets to rebuild your emotional capacity and operational systems from the ground up.Tune in to learn:Why high-achieving women often feel stuck or exhausted when trying to lead a powerful future while functioning from an outdated version of themselves.The three critical identity layers—Internal, Functional, and Leadership—and how they impact your ability to scale without friction.How to reconstruct your internal standards and decision-making models so you can lead from a place of strength instead of survival.Practical steps for performing an Identity Audit to identify what is no longer yours to carry and who the version of you is that can lead where you are going.If you are ready to align who you are with where you are going, Desi provides the blueprint to update your internal operating system and sustain your authority.Free Gift: Authority Systems ChecklistThe Authority Systems Checklist is a high-impact, one-page guide outlining the 12 foundational systems every woman needs to operate, lead, and make decisions at her next level. This checklist helps women quickly identify the structural gaps limiting their authority so they can build a life and business that runs with clarity, stability, and strength.Desi's Giveaway Contribution: One-on-One Strategy SessionThe Authority Audit is a 30-minute one-on-one strategy session where Desi identifies the identity gaps, operational blind spots, and decision-making patterns that are limiting a woman's next level of authority. This is a focused, high-value diagnostic designed to give immediate clarity and direction—not surface-level motivation. Attendees walk away with precise, personalized guidance they can implement right away to elevate their leadership, voice, and impact.Connect with Desi: Website | Instagram---Enter the Book Launch Celebration Giveaway!
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