Social Media Blues

Authenticity marketing is a must nowadays for most businesses promoting themselves on social media. However, in the wake of scandals surrounding famous influencers and social media gurus, is it still possible to trust individuals whose ultimate goal is to make a profit? Have authenticity and vulnerability been deployed as marketing tools too much, to the point that they are no longer effective? In this episode, I talk about authenticity marketing, what it is, how it has been used and how we, as conscientious small business owners and artists can approach this matter differently. Join me for an in-depth discussion about values, marketing and branding, and hop on the social media struggle bus.

The recent protests in the Black Lives Matter movement have led many people to start talking about racial inequality for the first time on social media and other public forums. It seems the conversation has never been quite as open as now. While this is an incredibly positive shift, it is also important to question whether Facebook and other social media platforms are the absolute best forum to hold nuanced conversations between allies and black communities. In this episode, I talk about my struggles with holding vulnerable conversations around inclusivity and racial justice on a very public platform like Facebook, with its problematic algorithm and values.

Being part of the paid membership site gave me perspective and clarity on what I needed to make the social media content creation process more manageable for me and more effective for my business.

What is the compounded effect of constantly generating social media content for the creative mind? In this week's episode, I explore the insidiousness of social media mindset and how it affects the creative process.

The pandemic is forcing us to rethink our relationship with money, work and industry. What happens when so many are out of work and without spending ability in only a few weeks? How do we redefine society —and the way we relate to work— after this pandemic?

The quarantine and self-isolation measures imposed to curb the spread of the novel coronavirus have shocked the entire world and disrupted our way of doing things and experiencing reality. This week, I explore my journey through the first month of quarantine and what I have learned so far.

When you are out there trying to achieve, it is important to understand that breaks are absolutely essential. We live in a culture that prizes productivity and time-management, but these conversations need to be accompanied by the other side of the coin: how to incorporate mental breaks into your routine so that you don’t burn out after a while.

Part of the process of being a social media marketer is to develop a more positive relationship with social media. If it’s hard for you —because you’re an introvert, because you’re a private person, or for any other reason— these tips and reframed can help you men your relationship with social so you can do what works best for your business.

When I was younger, I used to be an avid reader. As my “someday” reading list grows longer, I wonder how much technology is to blame for my much reduced reading speed. What are the advantages of reading books nowadays and how to make time and space for it in our crazy lives?

Getting it done requires good planning. Blocking time slots can be a great way to maintain focus and avoid distract.

One of the most insidious problems with social media is that good old Fear of Missing Out. How do we handle it, manage it, approach it and address it as we try to promote our business on social media?

Using the Holidays to completely unplug from social media can be restful and help ground you for the New Year. Here’s how I went about mine and what I felt like.

We all have our particular history with technology. Depending on when and where we grew up, our upbringing and education, even our chosen career, we may have an easier or harder time adopting new technologies. In this episode, I talk about what motivated me to create this podcast and how I got here.

The technological advances of the past 20 years have made it possible for us to stay connected, consume and create content like never before. But what effects has this possibility had on our relationship with ourselves and the way we manage our private and public personas? In this episode, I explore the blurring of the … Continue reading Episode 30 – Public-Private: How Much Do We Share? →

I grew up under the false dichotomy of being an artist versus… anything else. We have operated under the myth that we have to choose between a beloved art form and paying rent. But there are many ways in which you can support yourself as an artist, up to and including having a day job, … Continue reading Episode 29: Artist or Entrepreneur: Why not BOTH??????? →

Sometimes you’ve got all the things you need in order to complete that project, and yet… you don’t. This week, I talk about what might be causing that internal resistance and how to combat it. I also talk about my evolving social media marketing process and how I’m using what I’ve learned so far to … Continue reading Episode 28: Overcoming Resistance →

Our attention has become a valuable resource. Back in the day, advertising could be segregated to time spent watching TV, at the movie theater, reading the news or walking or driving around. Now it’s in our bedrooms, our office space, and follows us everywhere we happen to be consuming images on our phones. As social … Continue reading Episode 27: Do I Have Your Attention →

It’s tough to do it all. How do you manage building up your business or side business while keeping your regular day job and preventing your house from falling apart? This week, I dive into ideas for how to manage your time in a way that help you work towards your goals without losing your … Continue reading Episode 26: How to Be Your Own Assistant →

This week, I talk about how I’ve been slowly trying to define my brand and my messaging. But before I ask myself what am I selling, I find it a lot more helpful to ask: what do I want to be selling? And before that: what do I actually feel like doing or talking about … Continue reading Episode: What Am I Even Trying to Sell? →

Social media is the perfect place to go if you want to compare yourself to others. But sometimes it’s not as easy as saying “don’t compare yourself to anyone else”. Sometimes you need to delve deeper into the reasons why you’re doing so and have an understanding of where your thoughts tend to lead you … Continue reading Episode 24: Other People’s Success →

Some thoughts on what time feels like when you slow down and get away and ideas about how to find space to “stop” time and re-connect with yourself every once in a while, even when it seems like you can’t.

Sometimes success is complicated. When you’re used to the struggle, it can be hard letting go of that to embrace success. Because we all have ideas about what success looks like, and when we hold on to those ideas, it can get difficult to notice that things are starting to line up. In this episode, … Continue reading Episode 22: How I Resist Success →

You live, you learn. You crash, you burn, you get up, you do it all over again. This week, I talk about my recent struggles to conserve energy and how getting sick provides me with an opportunity to work on my self-compassion.