This Is How We Do It

Jeffrey and I sat down this week to share a behind-the-scenes look of our expansion into clothing: Steph's background with clothing, the process leading up to launch, and our vision for our clothing. We wrap up with our lightning round and discuss a few of our favorite things lately.

Jeffrey and I sat down this week to share a little more about our rebrand: why we did it, how we picked our name (and a few other names we considered!), and some honest reflections on 2021. We're so excited to share our plans with you for Steph & Co. in the coming weeks!

Dreaming + casting visions is one of our favorite things to do for our business, our family, and ourselves. In this episode, Jeffrey shares some of the tools we use to dream for our business like Traction (1:05) and E-Myth's Primary Aim and Strategic Objective (5:45). Steph opens up about how we go away quarterly to check-in on our family's goals (9:45). Steph + Jeffrey discuss a few personal tools they use to keep them focused on their goals including elaborating more on the Full Focus Planner (15:32) and giving each other the gift of time (20:59). We wrap everything up with our last lightning round (22:11) of the season! Please take one minute to answer this short survey! Show Notes/Resources: Traction: Get a Grip on Your Business by Gino Wickman Vision Traction Organizer (VTO) The E-Myth Revisited E-Myth's Primary Aim E-Myth's Strategic Objective SMARTER Goals Full Focus Planner by Michael Hyatt The Next Right Thing by Emily P Freeman Rule of Life Workbook from Practicing the Way by John Mark Comer Atomic Habits by James Clear Essentialism: The Disciplined Pursuit of Less by Greg McKeown Getting Things Done: The Art of Stress-Free Productivity by David Allen

Yes, you can run a business while prioritizing being a parent! In this episode, Jeff shares about how we've learned to be flexible (2:33) and pulls back the curtain on a day in our life (4:19). Steph opens up about mom guilt (14:54) and the realities that come from being a mom + entrepreneur. We wrap up with a lightning round (21:45) + a few parenting fails. Show Notes/Resources: Traction: Get a Grip on Your Business by Gino Wickman

"How do you run a business with your spouse?!" We get this question ALL the time, and we're here to break that myth. Steph starts by sharing how it's important to recognize strengths + weaknesses (1:03) in your relationship and to learn to stack your strengths (3:41). Jeffrey describes the importance of clearly defining roles (6:38), and how a card game has made delegation easier (9:55). Steph opens up about understanding personality dynamics (12:46), setting boundaries (15:28), celebrating well (16:54), and seeing work as a ministry (19:04). We wrap up with a lightning round (21:24) and remembering that your mission in life should be greater than your marriage! Show Notes/Resources: The Fair Play Deck: Prioritize What's Important

Looking to grow a business? In this episode, we discuss how to get your business off the ground starting with knowing who you are (1:40) and tracking your growth (7:10). Steph shares about how to manage growing pains and dives further into our improvement spreadsheet (10:45). Jeff discusses whether to diversify your market, expanding your market, or saturate a market (15:01) and how to prioritize your time (20:15). We finish the episode with our lightning round (23:22), and we're officially taking suggestions for a new office playlist. Show Notes/Resources: Visual for Diversification of Markets, Expansion of Markets, and Saturation of Markets Zero to One by Peter Thiel How I Built This by Guy Raz

In this episode, Steph + Jeff dive in to how to start a business. We begin by discussing the initial idea + inspiration stage (2:48). Then, Steph opens up about her experiences with imposter syndrome (11:48), burn out (16:46), and competition (19:48) followed by answering the question we receive the most, "How do you grow organically?" (25:37). We wrap up with our lightning round (29:20) featuring Ice Cream by Jeff and "The Dip" aka "When was the last time you wanted to quit!?"

Our heart behind this first podcast is to share a part of our story. What it looks like to be married, to raise a bunch of little kids, and also run a business together. We share how we do all those things, not perfectly but with a heart to serve well + to always keep growing. Our hope + prayer is that this conversation will serve as an encouragement to you. And also give you a small glimpse behind the curtain at Clay by Steph.