Podcasts about Traction

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Best podcasts about Traction

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Latest podcast episodes about Traction

Thrivetime Show | Business School without the BS
Business Coach | How to Gain MASSIVE PREDICTABLE TRACTION + Why Your Environment, Routine & Systems Always Win In the End + Celebrating the 12X Growth of Long-Time Clay Clark Client, ConcreteBlockSupply.com

Thrivetime Show | Business School without the BS

Play Episode Listen Later Jul 28, 2025 42:31


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1382: EOS Worldwide: The Proven System for Aligning Your Team and Achieving Growth with EOS Implementer Will Watrous

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jul 25, 2025 27:08


Running a business can start out exciting, but it doesn't take long before the pressure creeps in. Suddenly, you're juggling way too much—managing people, solving problems nonstop, and questioning if all this effort is even getting you anywhere. The worst part is when the harder you work, the more stuck you feel, like you're just spinning your wheels. It's not about laziness or lack of drive; it's just that chaos slowly becomes the norm, and breaking out of it feels impossible. https://www.youtube.com/watch?v=kBuJSJPZKcw Will Watrous is an entrepreneur turned EOS implementer after burning out from rapid business growth. He now guides leaders in creating focus and alignment within their teams. Today, he talks about EOS—how it helps businesses streamline operations and improve team health. He mentions books like Traction and Work the System as helpful resources. Stay tuned! Resources: Run Your Business on EOS! Connect with Will Watrous on LinkedIn

Defining Hospitality Podcast
The Art of Feeling Known - Bruno Viterbo - Defining Hospitality - Episode #209

Defining Hospitality Podcast

Play Episode Listen Later Jul 23, 2025 73:30


Ever wondered how a space can make you feel genuinely cared for? Bruno Viterbo, Vice President of Design at Irvine Company, shares his profound insights into 'the sense of being known' and how it transforms hospitality design at every scale. Bruno shares his extensive experience in the design and real estate industries, including insights from his previous roles at Champalimaud Design and Las Vegas Sands Corp. He reflects on the unique lessons learned from industry legends and how these insights have shaped his approach to creating extraordinary spaces. The episode highlights the significance of partnerships, the role of conviction in leadership, and the challenges and creativity involved in working within regulatory constraints.Takeaways: Taking a moment to genuinely connect with people around you can provide opportunities for deeper understanding and relationships. Make an effort to be attentive and engaged in your interactions.Maintaining a sense of curiosity about other cultures, experiences, and professions can greatly enhance your perspective and creativity. Don't hesitate to dig deeper and ask questions about the hows and whys of different practices.Cultivating long-term relationships with colleagues, clients, vendors, and mentors can significantly enhance your professional journey. Trust and mutual respect are foundational to successful collaborations.Embrace challenges and view constraints as opportunities to innovate. Regulatory and environmental constraints can inspire new levels of creativity and problem-solving.Always consider the end-user's experience first. This mindset can guide decisions in design, customer service, and overall environment creation, ensuring a more meaningful impact.During economic downturns or challenging times, focus on maintaining quality, supporting your team, and staying optimistic. Resilience and adaptability can help navigate and thrive in difficult periods.Learning from experienced professionals can significantly shape your career. Be open to listening and absorbing lessons from mentors and industry veterans.Quote of the Show:“I started by thinking that we needed to do a lot, and over time I realized I just need to listen a lot more. Then the doing sort of comes with it.” - Bruno ViterboLinks:LinkedIn: https://www.linkedin.com/in/bruno-viterbo/ Instagram: https://www.instagram.com/viterbobruno/ Website: https://www.irvinecompany.com/ Shout Outs:0:41 - Champalimaud Design https://www.champalimaud.design/ 0:42 - Las Vegas Sands Corp https://www.sands.com/ 0:56 - Gold Key Awards https://goldkeyawards.com/ 1:47 - HD Expo https://hdexpo.hospitalitydesign.com/ 9:05 - Alexandra Champalimaud https://www.linkedin.com/in/alexandra-champalimaud-1741b91b/ 9:10 - Sheldon Adelson https://en.wikipedia.org/wiki/Sheldon_Adelson 9:12 - Wing Chao https://en.wikipedia.org/wiki/Wing_T._Chao 12:13 - Disney https://www.disney.com/ 21:56 - NeoCon https://neocon.com/ 24:20 - Donald Bren https://www.donaldbren.com/ 28:12 - Napoleon https://en.wikipedia.org/wiki/Napoleon 28:14 - Julius Caesar https://en.wikipedia.org/wiki/Julius_Caesar 35:35 - Traction https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 41:55 - Bear Stearns https://www.bearstearnscompanies.com/ 47:29 - The Venetian https://www.venetianlasvegas.com/ 47:34 - CES https://www.ces.tech/ 

UBC News World
How To Fix Neck Pain Fast: This Cervical Traction Device Does It In 10 Mins

UBC News World

Play Episode Listen Later Jul 22, 2025 2:33


Neck pain is NOT supposed to be part of college or school life, yet two-thirds of students say they're suffering. The Neck Cloud offers fast, at-home relief in just 10 minutes a day. Simple, effective, and built for daily routines. Check it out: https://neck-cloud.com/products/neck-cloud The Neck Cloud City: Sheridan Address: 30 North Gould Street Website: https://neck-cloud.com

Cincinnati Edition
Could Elon Musk create a third political party that gains traction?

Cincinnati Edition

Play Episode Listen Later Jul 17, 2025 25:46


We talk about the history of third parties in the U.S., their track records and what we can learn from Cincinnati's Charter Committee.

Ink and Impact - Write a Book that Makes a Difference
Your Author Journey - Actions that Lead to Traction (Ep.126)

Ink and Impact - Write a Book that Makes a Difference

Play Episode Listen Later Jul 17, 2025 7:20


Whether you're in the writing, publishing, or marketing phase of your book, the success of your author journey relies on the actions that you take.If you feel as though you've tried everything and still aren't getting anywhere, this episode is for you.Listen in to discover the actions that actually lead to traction.Ready to develop a tailored action plan that you can implement immediately? Book a coaching call!Want to learn more about my done-for-you ghostwriting and publishing packages instead? Book a discovery call.What additional topics would you like to learn about?Ready to become a better, more confident writer and make a kingdom impact? Join the FREE Christian Authors in Action Facebook group!

Anthony Hines's Job Search And Career Help Now Podcasts
How To Make Your Job Search Start To Move Forward When You Are Getting No Traction.

Anthony Hines's Job Search And Career Help Now Podcasts

Play Episode Listen Later Jul 17, 2025 66:27


Below is my complete list of job search items. I hope that they help you attain your goals. 1. If you are a jobseeker or if you are not, please pass on this information to someone who is looking as all who are unemployed absolutely should subscribe to my 100% TOTALLY FREE YouTube jobsearch page by clicking this link. Just go to " https://www.youtube.com/@JobSearchHelpRightNow " & watch my videos & shorts which are constantly updated based on market conditions and new information. Listen to my listed audio podcasts on that page as well. Please set your notifications so that you will be alerted when I post new episodes. All of my items are now organized into playlists that allow you to easily access my video or audio episodes based on your needs and media preference. Check it all out today and get your jobsearch moving quickly. Then I ask that you please spread the word to anyone who could use this information so that I can help as many people as possible. There are many people out there that are hurting terribly and I want to help as many as I can with my tips and tools, so please spread the word. 2. Join my FREE LinkedIn Jobsearch Group here. https://www.linkedin.com/groups/6691390 3. Jobseekers, get jobs emailed to you. Join this newsletter by emailing ChrisGrasso@gmail.com. 4. Check out all my free and patron level podcasts here. https://patron.podbean.com/Ahines1 5. Get you job search flying. Jamie Edwards is a voice & advocate for jobseekers who offers USA an Canada job searching advice & paid, hands on 1-on-1 coaching. He offers many job search services at very cheap prices. Sign up for a FREE 15-minute discovery call go to https://lnkd.in/eftnjMPa and get your FREE discussion scheduled. Please tell him that I sent you. 6. You can also purchase my ebook on Amazon. Check it out and learn how to TAKE CHARGE of your job search by going to https://lnkd.in/e85PzKq 7. Newly revised list of top job boards could be the key to unlocking your next career move. Here's what makes this list stand out: 102 curated job board Organized by industry. Optimized for maximum impact. Want to supercharge your job search? Check out this post here: https://lnkd.in/g-gavJts. Remember, Over the last 14 years, I have done everything I can to help as many #jobseekers as possible via Power Point presentations, documents , speaking engagements and now LinkedIn presentations that LinkedIn promotes for me. I also, whenever possible, scroll down my feed and every time I see a person that is #opentowork, I drop an invite to my next #LinkedInLive event or if I am not having one my #YouTube page that has hundreds of videos and audio events. I know that I have helped thousands of people in some way to get out of the canyon called #Unemployment and back into the job world. I could've charged a lot of money to a lot of people over the years because my stuff works and it works fast if you are someone that goes and attacks challenges. I don't charge people a lot of money because they need their money to eat and pay their rent and provide for their family when they are unemployed because they don't know when that nightmare will end. That is why I don't make it a giant moneymaking endeavor. I do this from the heart because I never forget how bad it felt to be unemployed and how awful every day was until I knew what my next job was. That said, I cannot believe when someone is offered free help from someone who has been doing it for as long as I have that they would ignore my invite and not come to the event. All I will say is here is an invite to my next event and if you are a #jobseeker you should come because something I say will help you to get in next great opportunity. It's different for every person, but something will resonate. With all of the people being mistreated and ghosted and punched in the face on this platform by people who have no interest in helping, I offer all I can give you to help you get back on your feet. Anthony Hines http://www.linkedin.com/in/anthonyhines  

The Healthy Commute
Foam Rolling vs. Spinal Traction: What's Better?

The Healthy Commute

Play Episode Listen Later Jul 17, 2025 7:16


Foam rolling is everywhere, but how does it compare to targeted spinal traction when it comes to posture, mobility, and lasting change? In this episode, we dive into the differences, benefits, and best use cases for each. Spoiler: it's not either/or—it's about choosing the right tool for the right goal.

The Passive Income Attorney Podcast
TME 05 | Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless

The Passive Income Attorney Podcast

Play Episode Listen Later Jul 16, 2025 31:54


Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

XYPN Radio
Ep #409: From Zero to Traction: Launching a Lean, Fast-Moving Firm

XYPN Radio

Play Episode Listen Later Jul 16, 2025 36:10


Ryan Johnson launched Hundred Financial Planning with no clients, limited experience, and a tough regulatory environment. In this episode, he shares how XYPN's Sapphire model helped him move fast, stay lean, and build a firm that truly fits his life and his clients'.

Level Up Claims
Building a Legacy: Succession Secrets with Dominic Rubino - Episode 135

Level Up Claims

Play Episode Listen Later Jul 16, 2025 29:14


Ready to ensure your business thrives beyond your tenure? Tune in to hear Dominic Rubino, a top business coach, on the Level Up Claims Podcast. Learn how to create a sustainable succession plan and understand the importance of gaining external experience for the next generation. Don't miss this chance to future-proof your legacy!   Highlights Effective succession planning and starting outside the company. Why do many contracting businesses fail in succession? Dominic Rubino's journey into business coaching. From business coach to building and selling multimillion-dollar businesses. Addiction to buying, growing, and selling companies. Challenges with family business succession planning. Importance of documenting business knowledge. Learning from outside the family business. Sending the next generation away for business experience. Recommended readings: Traction and Scaling Up. sing dashboards and SOPs for business control. Preparing the public and customers for leadership transition. Assessing whether successors have the capacity to lead. Importance of choice in succession planning. Importance of strategic planning for family benefit.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com  https://levelupclaim.com/ Connect with Dominic Rubino https://www.linkedin.com/in/dominicrubino/?originalSubdomain=ca   

The Passive Income Attorney Podcast
TME 05 | Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless

The Passive Income Attorney Podcast

Play Episode Listen Later Jul 16, 2025 31:54


Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Grow A Small Business Podcast
From $0 to $2M: Nelly Gal on Scaling Live Vibrant Wellness & Esthetics, Supporting 12 Families in Cuba, Working 3 Days a Week, Overcoming Burnout & Inspiring Women to Build Wealth Without Sacrificing Life. (Episode 696 - Nelly Gal)

Grow A Small Business Podcast

Play Episode Listen Later Jul 15, 2025 52:58


In this episode of Grow a Small Business, host Troy Trewin interviews Nelly Gal, founder of Live Vibrant Wellness & Esthetics, who shares her incredible story of going from $0 to building a $2M+ med spa business in just four years. Nelly opens up about supporting 12 family members back in Cuba, working only three days a week, and how she overcame burnout while scaling her clinic. She dives into the mindset shifts that helped her grow, the power of trusting her team, and why true success means having wealth without sacrificing joy or health. It's a must-listen for entrepreneurs, especially women, seeking inspiration to build a thriving business and life on their own terms. Other Resources: When should a growing small business have a Board of Directors or Advisors?en should a growing small business have a Board of Directors or Advisors? Get a return from an effective Chairperson of a Board Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nelly Gal, the hardest part is changing your own mindset and truly believing in yourself. She says overcoming self-doubt and imposter syndrome is tougher than any operational or financial challenge. What's your favorite business book that has helped you the most? Nelly Gal shares that Traction by Gino Wickman has been one of the most impactful books for her business journey, along with favorites like Atomic Habits and The 4-Hour Workweek. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nelly Gal reveals that her biggest resource lately is actually ChatGPT and exploring AI tools. She's also invested in learning platforms like the app Cursive to deepen her knowledge of AI and tech for business. What tool or resource would you recommend to grow a small business? Nelly Gal strongly recommends having a solid CRM like Go High Level, using QuickBooks for finances (handled by her accountant), and above all — mastering AI tools like ChatGPT to save time and unlock new strategies. What advice would you give yourself on day one of starting out in business? Nelly Gal would tell her younger self: keep going, it gets better. Believe in yourself, stay patient, and know that you're far more capable than you think — your hard work will create something that feeds people, brings joy, and changes lives. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't a number in your bank account — it's working three days a week, caring for your family, and living without burnout — Nelly Gal Trust your gut when hiring; the wrong person in the wrong seat will cost you more than you can imagine — Nelly Gal Invest in ads, invest in your team, and most importantly, invest in yourself — because your growth is the foundation of your business — Nelly Gal

Real Estate Espresso
Entrepreneurship with Cheri Kuhn

Real Estate Espresso

Play Episode Listen Later Jul 12, 2025 10:37


Cheri Kuhn is an implementor with EOS Worldwide and is based in Seattle Washington. EOS is the Entrepreneurial Operating System that is currently used by thousands of small businesses across North America. It's based on the work of Gino Wickman who wrote "Traction" and "Rocket Fuel" and numerous other books on how to run a business successfully. On today's show we are talking about a few insights from working together. To connect with Cheri, visit https://www.eosworldwide.com/cheri-kuhnor email her directly at cheri.kuhn@eosworldwide.com--------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
464: Turning Analyst Relations into Market Traction

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jul 11, 2025 51:11


You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category.   To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who've built analyst trust from scratch, played the long game, and seen the ripple effects hit pipeline, brand, and board-level confidence. They've turned AR into an amplifier, and they're here to show you how to do the same.   In this episode:  Dan on building analyst trust without budget through clear positioning and repeat engagement  Lorie on prepping spokespeople and leading briefings with relevance over polish  Lynn on aligning teams and delivering consistent, high-value analyst touchpoints  Plus:  What analysts want from a briefing  Why your first 20 minutes set the tone  The biggest mistake CMOs still make in prep  How to turn analyst feedback into team clarity  Tune in to learn how consistent, credible AR earns analyst trust and long-term traction in the market.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Coffee w/#The Freight Coach
1238. #TFCP - Insurance or Insolvency? The High Stakes of Freight Claims!

Coffee w/#The Freight Coach

Play Episode Listen Later Jul 11, 2025 33:52 Transcription Available


We're back for the last episode of this week with our returning guest, Cameron Pechia of Valley Trucking Insurance! Cam shares his insights on the current market downturn, the rising business failures leading to significant client losses, his recommended insurance coverage for freight brokers, legal challenges for brokers, Valley's educational content expansion, the importance of standard operating procedures, and key red flags in selecting carriers!   About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his “WHY” and what makes him get up in the morning and try to win each and every day.  At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.   Connect with Cameron Website: https://www.valleytruckinginsurance.com/  LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/  Email: Cameron@alllinesinsure.com  

TD Ameritrade Network
SPX Goes "Sideways," "Underappreciated" RUT Gains Traction

TD Ameritrade Network

Play Episode Listen Later Jul 11, 2025 4:07


"Underappreciated parts of the rally" are now getting traction, says Alex Coffey, pointing out small caps and the RUT muscling strength. He talks about other indices by looking into a "sideways" SPX and the possibility of an intraday recovery on today's session to all-time highs.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-...Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-...Watch on Sling - https://watch.sling.com/1/asset/19192...Watch on Vizio - https://www.vizio.com/en/watchfreeplu...Watch on DistroTV - https://www.distro.tv/live/schwab-net...Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Content Is Profit
5 Ways to Get More Traction With Your Content and Build Trust Online Guaranteed

Content Is Profit

Play Episode Listen Later Jul 10, 2025 23:38


Join us on July 10th and build a High Ticket Offer with us: https://atomicoffersparty.com/luis Now, on to the episode :) Are you struggling to get your content seen, build authority, or monetize effectively? Today we break down 5 unconventional ways to finally gain traction with your content—straight from behind the scenes in the Business Creator Club! (Haven't joined yet? → https://businesscreator.club/) These insights are designed to boost your relevance, sharpen your authority, and maximize your consistency—adding up to lasting results for your brand! Here's a taste of what you'll discover: Ever wondered what a content safety net is and why you MUST have one? Need a creative hack to stay ultra-consistent (even when you “don't have time”)? Why is it actually good if your early content feels rough around the edges? The fastest way to avoid interview meltdowns (even if you totally blank out) And… how to free yourself from the parts of content you HATE doing (so you don't burn out) Plus: Get a sneak peek at the amazing $100k high-ticket offer workshop happening LIVE! (https://atomicoffersparty.com/luis) Curious? Trust us, you'll walk away with at least ONE game-changing content idea from this episode. Enjoy! Timestamped Overview: 00:00 Boosting Authority with Consistent Content 04:57 "Building Trust Through Consistent Social Presence" 07:45 "Creation Anchors for Daily Creativity" 10:08 "Professional Podcasting Essentials" 14:10 Epiphany Bridge: Interview Strategy 18:25 Optimize Content Distribution Strategy 19:39 Outsource for Efficiency and Consistency Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Jake and Gino Multifamily Investing Entrepreneurs
How To Scale a Multifamily Business | How To with Gino Barbaro

Jake and Gino Multifamily Investing Entrepreneurs

Play Episode Listen Later Jul 9, 2025 19:17


In this episode of the Jake & Gino How-To series, Gino Barbaro dives deep into the critical difference between growth and scaling—and why understanding this difference can make or break your multifamily investing journey.Discover:How "Profit Per Unit" (PPU) became a more valuable KPI than total doors Why revenue is vanity, profit margin is sanity, and cash is king What tools and systems (like EOS and Scaling Up) helped streamline operations The cadence of accountability: daily huddles, weekly L10s, quarterly priorities Why understanding your values is essential to scaling with purpose Whether you're managing 10 units or aiming for 1,000+, this episode delivers tangible strategies, inspiring stories, and actionable advice to grow smarter — not just bigger.Want to learn more about implementing these systems? Visit https://www.wheelbarrowprofits.com or email Gino directly at gino@jakeandgino.com for a FREE copy of their book or the Cadence of Accountability Doc. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

ReImagining Ambition: Career advice that reflects your new relationship with work and career
Episode 54: How to Use Your Resume in 2025: Getting Traction By Applying Cold Online

ReImagining Ambition: Career advice that reflects your new relationship with work and career

Play Episode Listen Later Jul 8, 2025 26:24


Episode 54: How to Use Your Resume in 2025: Getting Traction By Applying Cold OnlineIn this episode of 'Careers at the End of the World', Jenn Walker Wall, founder of Work Wonders Careers, discusses strategies for making resumes work effectively in 2025. She emphasizes the importance of having a strategic, tailored resume, despite the challenges presented by a tight and competitive job market. Jenn offers tips on how to leverage your resume to stand out as a strong candidate, addresses common misconceptions about resumes and qualifications, and encourages proactive networking. Episodes and Resources Mentioned:Resonate: our resume writing servicesJob Search Community: now enrolling!Episode 26: Are You Qualified for That JobEpisode 27: Throughlines, Hinges, and SpongesEpisode 28: "Do I need multiple versions of my resume?"00:45 The Importance of a Strategic Resume04:38 "Manipulating" Your Resume for Success10:50 Tailoring Your Resume to Job Postings22:01 Networking and Visibility in Job Search

Bisimoto Tech2sDay
Traction control on ICE and EVs

Bisimoto Tech2sDay

Play Episode Listen Later Jul 8, 2025 38:53


Greetings! This #DontJudgeMe #Bisimoto #Tech2sDay show, we talked about the @semashow projects we have planned, @link_ecu choice, breaking axles and solutions from @driveshaftshop, traction control protocols for ICE and EVs, getting along in our car scene, and more. Enjoy!

TD Ameritrade Network
Valuations Behind NFLX Downgrade, Earnings Traction Key for Momentum

TD Ameritrade Network

Play Episode Listen Later Jul 7, 2025 8:53


Seaport Research moved to the sidelines on Netflix (NFLX) after downgrading the stock to neutral from buy. It doesn't see shares gaining much traction as valuations swell. George Tsilis explains the "cautious" outlook from the analyst ahead of earnings next week. Prosper Trading Academy's Charles Moon also takes caution through his example options trade for Netflix. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

GROW by Design
Episode 197: From Throwing Mud at the Wall to Strategic Growth Planning

GROW by Design

Play Episode Listen Later Jul 2, 2025 22:23


Today I go over our first Level 10 meeting and why I waited way too long to implement this game-changing system in my business. If you're a business owner struggling with direction, wanting things perfect before taking action, or questioning your leadership strength, this episode is exactly what you need to hear.I'm sharing the real story of how we hit $5 million in sales by throwing mud at the wall, then got completely stuck because nobody knew what was actually important anymore. Everyone felt like everything was a priority, and honestly, that was my fault as the owner. I was the answer person for everything, which felt good for my ego but was killing our growth.This whole Level 10 meeting concept comes from Gino Wickman's book Traction, and man, I wish I'd done this sooner. I literally dragged my feet on this for way too long. We were supposed to start this process at the beginning of 2024, I had everything set up, then I had my accident and we just never got back to it.But today we finally pulled the trigger, and I'm walking you through our entire quarterly planning session - the good, the messy, and why it gave me the biggest sigh of relief I've had in months. I break down the exact agenda we used, how we got everyone to brainstorm their own goals instead of me just spouting off ideas, and why this is the plateau breaker your business needs.Look, you can probably wing it up to a million in revenue, maybe even up to 3-5 million by throwing mud at the wall like we did. But if you want to get to 10, 20, 50 million and beyond, you need this kind of structure. You need decentralized command where your team can make decisions without running to you for every single answer.I'm keeping it real about my mistakes so you don't have to make them too. Let's grow these businesses the right way.

TD Ameritrade Network
Will META's Big Investment in A.I. Payoff as "Superintelligence" Gains Traction?

TD Ameritrade Network

Play Episode Listen Later Jul 2, 2025 6:49


How much money is too much money for Meta Platforms (META) to spend on A.I.? Andy Swan with LikeFolio tackles that question by looking at the company's extensive history with acquisitions, including Meta's $1 billion purchase of Instagram in 2012. Andy offers his thesis on why investors can "buy dips until further notice."======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Decades Distilled // A History of Whisky
Scotch's Struggles and Successes // As Lighter Spirits Gained Traction in the 1970's

Decades Distilled // A History of Whisky

Play Episode Listen Later Jul 2, 2025 13:01


Send us a textThe 1970s were a decade of high highs and sobering lows for Scotch whisky. In this episode Kurt and Sarah unpack the boom of scotch in Italy, specifically the rise of Glen Grant thanks to the importer Armando Giovinetti. They also return to the story of DCL, Distillers Company Limited, as they begin to lose their large footprint across Europe.

PARTNERNOMICS Podcast
The PARTNERNOMICS Show - Adam Kaplan: Episode 50, Certified EOS® Implementer

PARTNERNOMICS Podcast

Play Episode Listen Later Jul 2, 2025 28:57


Today, our guest on The PARTNERNOMICS® Show is Adam Kaplan, Certified EOS Implementer at EOS Worldwide.   Adam Kaplan is a Certified EOS Implementer with EOS Worldwide, helping entrepreneurs get more of what they want from their businesses. Adam has seen the highs and lows of entrepreneurship. The low - 2001. The economy turns, and the fast-growing company he's working for closes virtually overnight. The high - 2011. Adam helped run and sell a fast-growing dental services business to a Private Equity firm for a great price. Next, Adam started his own recruiting company and was struggling to gain Traction in it - until a client introduced him to EOS. Adam doubled business in three years under EOS. He then brought EOS into another company, which doubled its customers in one year. After seeing the power of EOS, a complete and proven system, with simple and practical tools, Adam decided to become an EOS implementer to share that system with other entrepreneurs.   Key Insights: Power of Coaching at Every Level Understanding and Aligning with Your 'Why' Breaking Through Growth Ceilings Innovation as Organizational Energy Delegate, Elevate, Automate, or Eliminate Navigating Change and Conflict Unique Dynamics in Family-Owned Businesses Exit Planning and Business Continuity Personal Development as a Competitive Edge   Reach out to Adam Kaplan: adam.kaplan@eosworldwide.com https://www.linkedin.com/in/adamkaplan1/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)!

VC10X - Venture Capital Podcast
Founder10x - Sell Before You Build - Dominique Levin, 2X CEO & Investor with over $1B in exits

VC10X - Venture Capital Podcast

Play Episode Listen Later Jul 1, 2025 50:20


Dominique Levin is a 2x CEO, a go-to-market architect, and a wildly successful investor with over a billion dollars in exits. She's seen it all, and she has a playbook for a lot of challenges founders face while building their companies.⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.comLinks-Dominique Levin on LinkedIn - https://www.linkedin.com/in/dominiquelevinBook that Dominique Levin:1. Survival to Thrival: She mentioned this is a two-book series written by Bob Tinker and Tae Hea Nahm. * Book 1: Survival to Thrival: Building the Enterprise Startup (The Company Journey) * Book 2: Survival to Thrival: Change or Be Changed (The People Journey)2. The Machine That Changed the World: The Story of Lean Production by James P. Womack, Daniel T. Jones, and Daniel Roos.

Founder's Journal
The secret business weapon

Founder's Journal

Play Episode Listen Later Jun 30, 2025 27:53


Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you'll understand how EOS works, have tools to apply it to your business, and understand if it's a framework you want to understand more deeply. Links: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 EOS Tools: https://www.eosworldwide.com/eos-tools — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Red Eye Radio
06-30-25 Part One - The Big Bill Gains Traction

Red Eye Radio

Play Episode Listen Later Jun 30, 2025 187:07


In part one of Red Eye Radio with Gary McNamara and Eric Harley, the guys are on vacation this week and Marconi award winner Dan Mandis fills in. We begin with the horrific ordeal from Idaho where a man started a fire and the opened fire on the responding firefighters, killing two Firefighters and wounding 11 others including a firefighter who is clinging to life. Also President Trump's "Big Beautiful Bill" passed the first stage of approval as Republican senators voted 51-49 to now send the bill back to the House for final approval before landing on the President's desk by a July 4th deadline. After passage Chuck Shumer demanded the entire 960 page bill be read aloud on the Senate floor taking hours overnight and well into the day Sunday. Caller Chris challenges Dan on the reading of the bill and other issues democrats would oppose about the bill, Medicaid cuts seem to be the key issue that most people are concerned about. Also discussion about the two key democrats that voted against the bill.. Tom Thune and Rand Paul, things may be getting ugly again in Iran as satellite photos reveal ongoing activity around the bomb sites, the great week of progress that President Trump has enjoyed especially the Supreme Court victories on Friday, a polling of your favorite person in the Trump administration (besides the President) and Zohran Mamdani and his city owned grocery stores and how his mayoral candidacy serves as a threat to the non-muslim community. Also Mandami's rap video, the migrant truck drivers that are causing deadly accidents and much more. For more talk on the issues that matter to you, listen on radio stations across America Monday-Friday 12am-5am CT (1am-6am ET and 10pm-3am PT), download the RED EYE RADIO SHOW app, asking your smart speaker, or listening at RedEyeRadioShow.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Uncomplicated Marketing
#59 - The Startup Blueprint: Tech, Traction & Truths About Capital

Uncomplicated Marketing

Play Episode Listen Later Jun 25, 2025 57:04


Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About TechWhat does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this episode, I sit down with Chris Davis, a seasoned startup operator, strategist, and former CEO of multiple venture-backed companies, to talk through the gritty, unglamorous parts of launching a tech business that actually works.From his early years navigating sports tech and recruiting startups to his current role at Intucia Labs, Chris has helped dozens of founders move from vision to viable product — without wasting months (or millions) trying to reinvent what already exists.Chris shares:His journey from football captain at Duke to CEO and product strategistWhy most startup founders fail at product design (and how to fix it)How to think about “second launches” when your MVP wasn't built right the first timeThe rinse-and-repeat tech systems that cut costs and increase speed to marketWhat great founders do differently (spoiler: it starts with writing things down)We also get into the real conversations founders need to have with investors, why many MVPs are built backwards, and how to avoid becoming the startup that hemorrhages cash because the backend is a mess.

Money On My Mind
Ep 65: Building Budgetdog

Money On My Mind

Play Episode Listen Later Jun 24, 2025 60:13


In this special episode, I'm sharing a powerful conversation I had as a guest on the Two Comma Club podcast with Jonathan Marsh. We got real about what it means to break free from the traditional 9-to-5, the mindset shifts that changed my financial future, and how I turned my personal finance struggles into a mission-driven business helping thousands of others.   You'll hear my full journey—from crushing $300K of debt to building Budgetdog Academy into a thriving brand. We also dive into the practical tools that helped me, the challenges I faced leaving corporate life, and the strategies I use today to build a business with real impact. Whether you're an aspiring entrepreneur or just ready to take control of your finances, this episode is packed with stories, lessons, and insights to fuel your path forward.   Timeline Summary [0:00] - Introduction [0:43] - Kicking things off with a guest spot on the Two Comma Club podcast [2:19] - Why I believe financial education should be simple and how we built Budgetdog [4:20] - Growing up financially uneducated and learning through self-education [8:08] - The pivotal role environment played in shaping my money mindset [13:04] - The leap of faith: how I left Deloitte after being forced to choose [21:20] - Why resilience and handling resistance is the true key to success [26:17] - Behind the scenes: how we use content, email, and paid ads to grow [30:04] - Game-changing business book: why Traction is a must-read [36:12] - The importance of being real and not selling a fake lifestyle [40:02] - Financial rules of thumb, automation, and building your financial moat [46:22] - How our book, challenge, and academy help people change their lives   3 Key Takeaways   Self-education is a superpower. You don't need a formal background to master your money—you need curiosity, discipline, and the right resources. Automation is freedom. When your finances run on autopilot, you remove emotion and inconsistency—creating space for real growth. Resistance builds strength. Success isn't about avoiding hardship—it's about enduring and overcoming it with intention.   Quoteables   “The person who keeps the bar on their chest the longest builds the biggest chest.” “If someone knows, likes, and trusts you—and you solve their problem—they'll work with you.” “You don't have to be the most talented. You just have to outlast.” “Lock the system, and go live your life.”     Links & Resources   Budgetdog Academy The Roadmap to Financial Freedom by Brendan Traction by Gino Wickman – Business systemization resource Brendan's 3-Day Financial Challenge (more at Budgetdog.com)   If you enjoyed this episode, make sure to follow, rate, and review Money on My Mind. Share it with someone who's ready to build wealth and live with purpose!

Think Like an Integrator
Think Like an Integrator… Summer Edition ☀️

Think Like an Integrator

Play Episode Listen Later Jun 24, 2025 11:14


We made it, Visionary!! It's the final episode of Season 2… and I couldn't be more grateful you've been on this ride with me!! From digital products to visibility, evergreen systems to launch strategies, we've covered SO MUCH this season. In today's episode, I'm closing things out with some heartfelt reflections and 3 practical things you can do this summer to keep momentum going in your biz… without burning out! I'm also spilling a few details about what's coming in Season 3 (hint: she's getting a glow up

Creatitive Sports Marketing Radio | Where Business is our Sport
How to Build a Studio Culture That Boosts Retention & Loyalty

Creatitive Sports Marketing Radio | Where Business is our Sport

Play Episode Listen Later Jun 24, 2025 47:52 Transcription Available


Send us a textWhat happens when a successful gym reaches a breaking point? In this revealing conversation, former CrossFit gym owner Tyler Sullivan shares his 13-year entrepreneurial journey from startup struggles through exponential growth to a successful business exit.Tyler takes us back to 2013 when his Milwaukee-based gym was thriving financially but operationally overwhelming. Facing burnout and considering closure, he instead made a pivotal decision to hire his first employee—someone who could handle everything he didn't want to do but needed to be done. This single choice transformed his business and personal life, creating space for strategic thinking and family time.The conversation explores how systematizing a fitness business creates freedom rather than constraint. With his brother's help, Tyler implemented principles from the book "Traction," developing operational structures that allowed the gym to scale. We hear candidly about the marketing challenges faced by most studio owners, with Tyler revealing how establishing solid sales processes before scaling advertising prevented wasted spending and staff frustration.Most powerfully, Tyler discusses his decision to sell the business in 2023. After rebuilding post-pandemic, he confronted the reality that his passion had diminished: "I started to not like things more than I liked things, and it's not fair to the customer or employees to continue if I'm not going to enjoy it." His successful exit to his head coach demonstrates how building strong systems creates both business value and personal freedom.Are you trapped in the daily operations of your studio? Or considering whether to expand or exit? Tyler's journey offers invaluable insights for fitness entrepreneurs at every stage. Connect with him on Instagram @BCF_Tyler or email tyler@badgercrossfit.com for more wisdom from someone who's navigated the full entrepreneurial cycle.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Las Vegas Raiders Insider: A Raiders podcast network
Ridin' w/ Hondo the Carpenters, an FFSN Audio Exclusive: Noise Doesn't Always Equal Traction

Las Vegas Raiders Insider: A Raiders podcast network

Play Episode Listen Later Jun 23, 2025 15:35


An exclusive listener asks about all the noise surrounding Jalen Ramsey to Vegas deal, but noise doesn't always mean much at all. Join #LasVegasRaiders Beat Writer @HondoCarpenter along with Shannon and Dexter for Monday's Ridin' w/the Carpenters on the @FansFirstSN. #Raiders #RaidersNation #NFL Learn more about your ad choices. Visit megaphone.fm/adchoices

The Intentional Agribusiness Leader Podcast
Mark Waschek: From Tension to Traction

The Intentional Agribusiness Leader Podcast

Play Episode Listen Later Jun 23, 2025 34:02


In this powerful episode, Mark Jewell is joined by Mark Waschek, President of Integra Partners, for a rich dialogue on what it truly means to lead with purpose. They reflect on years of shared leadership lessons, the evolution of personal identity, and the responsibility of building something that lasts beyond the leader. This is a raw, honest conversation about alignment, stewardship, and owning the call on your life—even when it gets uncomfortable.Key Takeaways:Bold Ownership is RequiredTrue leadership requires taking full responsibility for the assignment God has placed on your life—even when it's inconvenient, misunderstood, or requires letting go of comfort.Steward What You've Been GivenThe call to leadership is a call to stewardship. The impact of your influence is directly tied to how well you steward the people, resources, and opportunities entrusted to you.Your Identity Is Not What You DoMark and Mark discuss how to detach from performance-based identities and root leadership in a secure identity that's not shaken by wins or losses.Multiplication Over AdditionThe highest calling of a leader isn't just success—it's multiplication. Building systems, people, and structures that thrive without you is the ultimate test of lasting leadership.Notable Quotes:“When you hand it over to God, you're no longer striving to prove. You're showing up to serve.” – Mark Jewell“It's not about you being the guy. It's about you helping others grow and expand so the thing doesn't die with you.” – Mark Waschek“If we're not careful, leadership becomes a place to validate our identity instead of serving from it.” – Mark JewellAction Steps:Reflect on where you're leading from performance vs. identityWrite down what you're stewarding today—and ask, are you doing it faithfully?Ask God, “What do you want to build through me that outlasts me?”Listen If You Are:A business or ministry leader in transitionStruggling with letting go or passing the batonSeeking to lead from identity, not insecurityBuilding a legacy that multiplies beyond your direct effortsIf this episode resonated with you, join us at the next Thriving Leader Event — where intentional leadership goes from theory to practice. Connect with like-minded leaders and build the clarity, confidence, and capacity you need to grow your people and business.

The AC Method
#111 How to Build a Real Leadership Team (Not Just Middle Managers)

The AC Method

Play Episode Listen Later Jun 19, 2025 14:51


 In this episode, Aaron breaks down what it actually means to build a real leadership team — not just taskmasters or title-holders. Inspired by the book Traction, he shares the importance of vision, buy-in, and defining core values that truly guide hiring, culture, and execution. From calling out weak leadership habits to sharing the questions that align your team for the long haul, this episode is a must-listen for any business owner trying to scale without losing direction. Topics Covered: What a real leadership team looks like (and what it's not) The danger of leading without clear vision How to define core values that actually matter Why you need buy-in—not obedience—from your team How core values can simplify hiring, firing, and culture The AC Method is hosted by Aaron Clippinger and sponsored by SquareCoil.Learn more at https://www.squarecoil.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling DevTools
Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn

Scaling DevTools

Play Episode Listen Later Jun 19, 2025 57:21 Transcription Available


Tony Holdstock-Brown is the CEO and founder of Inngest, a tool to run AI and backend workflows at scale.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:- Inngest - Tony's (inactive) LinkedIn - Traction book Note: the studio lost video footage about 20 minutes in. Sorry about that. Audio is fine though. 

The Game Changing Attorney Podcast with Michael Mogill
372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana

The Game Changing Attorney Podcast with Michael Mogill

Play Episode Listen Later Jun 17, 2025 29:41


Building a values-driven law firm isn't just the right thing to do — it's also a winning strategy. In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry. Here's what you'll learn: Why doing the right thing, even when it's hard, delivers the greatest long-term ROI How to build a values-driven culture that attracts the right people and clients What it takes to stay resilient when the stakes are high and the outcomes are uncertain Don't miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most. ---- Show Notes: 00:00 – Introduction: How Eric and Roopal built Chaffin Luhana 01:40 – Defining “doing good by doing right” and what it looks like in action 05:00 – Why authenticity is rare — and essential — in legal marketing 06:15 – The most important KPI: Client gratitude 08:15 – How values shape hiring, culture, and internal growth 12:15 – Implementing structure: Traction, processes, and leadership clarity 15:00 – Lessons from loss: Staying true to your principles when it's hard 18:20 – Navigating emotional investment and long litigation cycles 21:30 – Driving systemic change through impact litigation 25:45 – Final thoughts: Being a game changer through innovation and heart ---- Links & Resources: Chaffin Luhana LLP Six Sigma Incorporating Traction  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 355. How Two Lawyers Took on Legal Giants and Won with Spetsas Buist 361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson 357. The Strategy That Skyrocketed Her Law Firm's Growth with Sofia K. Miguel

TheTop.VC
(YC S24) How Offstream Got Into YC With Screenshots, a Deck, and Low Traction — Varsha's Blueprint for Founders

TheTop.VC

Play Episode Listen Later Jun 17, 2025 6:54


What if you could get into Y Combinator without a full product? In this episode, Varsha Ramesh Walsh, Founder of Offstream (useoffstream.com), shares exactly how she did just that — with a little traction, screenshots, and relentless customer focus. She breaks down the precise steps she took to validate her idea, iterate fast, and win early customers, even before building a functional platform. Whether you're applying to YC or searching for product-market fit, this conversation is packed with tactical advice — from how to pitch without a product to embedding customer feedback into your culture. Perfect for early-stage founders navigating the messy zero-to-one phase.

Think Like an Integrator
How to Run Paid Ads That Actually Support Your Launch | Guest: KSA Ads Director, Rebecca Rice

Think Like an Integrator

Play Episode Listen Later Jun 17, 2025 28:47


Running paid ads during a live launch can feel like lighting money on fire…unless you know what you're doing! In this episode, I sit down with our KSA Ads Director, Rebecca Rice, to break down exactly how to approach ads with intention during a launch season. We're talking about timelines, budgets, warm audiences, and what NOT to do when your cart opens. If you've ever asked yourself, “Should I be running ads for this?” this episode will give you the smart strategy (and peace of mind) you've been missing!

Profit + Prosper
183: The Real Risk of Doing It All Yourself (And The 10/80/10 Rule That Fixes It)

Profit + Prosper

Play Episode Listen Later Jun 12, 2025 13:30


As the CEO of your business, you can wear all of the hats - but that doesn't mean you should. If you're the one holding everything together, you're also the one holding things back. The truth is, bottlenecks are keeping you from scaling your business, whether that bottleneck is you or someone on your team. In this episode, I'm breaking down the 10/80/10 Rule and how to use it to delegate effectively, foster a collaborative team environment, and create a business that doesn't fall apart when you take a step back. Tune in to learn how to delegate smarter and scale sustainably. 

Build a Vibrant Culture Podcast
Cultivating Culture, Coaching, and A+ Players with Bryon Beilman

Build a Vibrant Culture Podcast

Play Episode Listen Later Jun 11, 2025 36:13


In this episode of the Build a Vibrant Culture Podcast, Nicole Greer sits down with Bryon Beilman, CEO of iuvo Technologies and author of Leadership at the Edge. Bryon introduces his innovative "Hyperloop Mindset"—a high-speed, low-friction approach to culture and leadership that propels business forward. Together, they unpack how to hire A+ players, empower leaders at every level, and embed change into your weekly rhythms.Bryon shares how his award-winning IT consulting firm builds culture intentionally, supports employee growth, and maintains excellence through transparency, feedback, and strategic delegation. Whether you're scaling a business or coaching emerging leaders, this episode is packed with practical tools for leading from the edge.Highlights from this episode:[00:04:43] – What is the Hyperloop Mindset? A metaphor for building a business that moves at high speed with low friction—emphasizing simplicity, speed, and continuous improvement.[00:06:29] – Hire the Best People (Don't Settle). Great hiring isn't about filling seats—it's about aligning with values, culture, and long-term fit.[00:09:08] – Culture-Driven Interviewing. Final interview includes a passion presentation to assess cultural fit and authenticity—any employee can veto a candidate.[00:13:36] – Eagles Know Eagles. Why employee referrals and constant recruiting are cornerstones of hiring success.[00:17:25] – Let Go to Scale. Managers must transition to coaches, letting go of control and empowering others to think, act, and own results.[00:21:54] – Make Time for Change. Change shouldn't be reactive. It must be scheduled and embedded into the rhythm of the business.[00:24:29] – Entrepreneurial Energy Lives in Everyone. Leaders must cultivate this spark and build cultures where innovation and ownership thrive.Get Bryon's book, Leadership At The Edge: https://a.co/d/91fLxn2Also mentioned in this episode:Traction by Gino Wickman https://a.co/d/bcpV5fLGood to Great by Jim Collins https://a.co/d/apHCLtEConnect with Bryon:Website: https://beilman.com//LinkedIn: https://www.linkedin.com/in/bbeilman/X: https://x.com/bbeilmanListen today at www.vibrantculture.com/podcast or your favorite podcast platform!Learn more about Nicole Greer, the Vibrant Coach: https://www.vibrantculture.com/

TD Ameritrade Network
Trade War Volatility Fades: Market Rebound Gains Traction

TD Ameritrade Network

Play Episode Listen Later Jun 10, 2025 4:59


Trade tensions may be here to stay, but that doesn't mean the market volatility will stick around. Ahmed Riesgo believes the recent market rebound is genuine, driven by a shift in policy from both the U.S. and China. With interest rates stabilizing and equities recovering, Riesgo thinks the worst of the trade war-induced sell-off is behind us. As investors look beyond the noise, he sees a U.S. economy that will likely slow down, but avoid a recession.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Jake and Gino Multifamily Investing Entrepreneurs
Revenue is Vanity, Process is Sanity: Mike Paton's EOS Blueprint | Jake & Gino Poadcast

Jake and Gino Multifamily Investing Entrepreneurs

Play Episode Listen Later Jun 9, 2025 44:04


In this powerhouse episode of the Jake and Gino Podcast, we're joined by Mike Paton, professional EOS implementer and author of Process, to break down the real systems that help entrepreneurs grow businesses without losing their minds—or their margins.From the early struggles of Jake and Gino's real estate journey to implementing EOS and watching their business thrive, this conversation is packed with actionable insights for business owners stuck at a growth ceiling. Mike shares how to avoid burnout, implement core processes effectively, and build companies that are healthy from the inside out.Whether you're a solo operator managing 50 units or a syndicator eyeing a 9-figure portfolio, this episode will help you align your business DNA with the structure and vision needed to grow smarter—not just bigger.In this episode, you'll learn:What EOS really is—and why it's not just for broken businesses How the book Process was born from entrepreneurial pain Why “vision shared by all” beats “buy-in” every time The 20/80 rule for creating business systems that scale Why chasing revenue without structure leads to burnout How process brings freedom and enables true leadership Connect with Mike Paton:Learn more: https://www.eosworldwide.com  Chapters:00:00 - Introduction  00:02:14 - Childhood Magic, Fire Juggling & Unemployability  00:06:00 - Mentorship and Learning to Juggle Fire  00:10:23 - From Magic to Mind Reading to Business Consulting  00:16:36 - Turning a Crowd into Qualified Leads  00:18:43 - Applied Psychology, Trust, and Audience Manipulation  00:28:02 - Tactical Tips for Everyday Negotiation  00:32:48 - Enterprise Sales and Anticipating Veto Players  00:43:16 - Why Surprise Kills Deals (Unless You're on Stage)  00:59:19 - Marketing Tip: Repel the Wrong Customers  01:00:57 - Gino Wraps it Up  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

The First Light
Scaling Smarter: Systems, Niches, and the Future of Digital Marketing with Jay Berkowitz

The First Light

Play Episode Listen Later Jun 6, 2025 39:39


In this compelling episode, marketing trailblazer Jay Berkowitz takes us on a journey from his early days working for household names like Coca-Cola and McDonald's in Canada to becoming a digital marketing pioneer in the U.S. Jay shares how he helped grow a dot-com startup into a $60 million company at the dawn of the internet advertising era—before Google was even out of beta. Through a mix of firsthand stories, evolving marketing philosophies, and game-changing innovations, Jay outlines how he transitioned from consultant to full-scale digital agency founder, and how his strategic approach to sales and public speaking helped him build long-lasting success. Jay delves into the transformative impact of artificial intelligence on search marketing, the importance of leading industry trends, and his team's commitment to innovation through the "Rule of Three" and quarterly product launches. He highlights key lessons from books like The E-Myth and Traction, and explains how implementing structured systems like EOS helped him scale his agency while empowering his team. Listeners will gain deep insight into how niching down, adapting quickly to technology shifts, and building a leadership-driven culture can unlock sustainable business growth—especially in competitive sectors like legal marketing. Takeaways: Success in digital marketing and business often begins with identifying a real, unmet need—whether it's helping companies get online, educating audiences on emerging tools like Google, or modernizing direct response strategies. Solving meaningful problems builds trust and creates organic demand.Before scaling a business, it's vital to understand how to sell your services. Speaking engagements, clear value propositions, and a strong understanding of the client's pain points help establish authority and drive growth—often more effectively than traditional sales pitches.Applying systems like the EOS (Entrepreneurial Operating System) or the E-Myth framework enables businesses to scale sustainably. Implementing SOPs, structured leadership roles, and regular strategy sessions creates stability and fosters long-term growth.Leveraging emerging technologies like AI and tools such as ChatGPT or automated intake systems can offer a major competitive advantage. A proactive mindset toward testing and integrating new tools is essential to stay relevant in a rapidly evolving digital landscape.Focusing on a specific vertical—like personal injury law or franchise marketing—enables deeper expertise, easier prospecting, and better client results. Niching down streamlines operations and opens the door for scalable, repeatable strategies that outperform generalized approaches.Successful marketing today is built on data. Understanding a business's digital footprint—from Google Maps rankings to PPC performance—can uncover opportunities that significantly impact client outcomes. Tools and reporting are no longer optional—they're foundational. High-performing teams are built on trust, shared leadership, and mutual accountability. Clients who approach marketing as a partnership, trust expert advice, and operate with structured business practices consistently achieve better results and long-term growth.

Dental A Team w/ Kiera Dent and Dr. Mark Costes
#1,000: We've Spent 1,000 Episodes Together.

Dental A Team w/ Kiera Dent and Dr. Mark Costes

Play Episode Listen Later May 29, 2025 30:03


Kiera reflects on some of her most memorable episodes and experiences across 1,000 episodes (!!!) of the Dental A-Team podcast! Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today feels like a ridiculously special, amazing, incredible day. We are at 1,000 Dental A Team podcasts. Like, can you honestly believe this? I can't believe it. I can't believe that we have hit record on this podcast a thousand times. And honestly, I wanna say thank you to you as listeners, to all of you who have made this podcast a reality. If you're new to the show, welcome. I'm Kiera Dent. I love dentistry. I love making people happy. I love.   truly enjoying life. And this podcast came to me while Jason, my husband and I were hiking Yosemite. And I said, Hey, I've noticed that there's this area where they're unserved, where doctors and teams are not communicating on the same way. And like, there's really got to be a better way to help practices scale, to grow, to evolve. And being a team member myself and a business owner, I thought let's combine both of those perspectives. So truly it's an honor. ⁓   I honestly cannot believe that we are here. So if you've been here since episode one, please send me an email. Hello@TheDentalATeam.com. I will send you a personalized thank you to you. I am just so honored. If you've been here for at least like 900 of them, let me know. But truly it's such an honor to be able to have this podcast where we're able to give back, to serve, to share, to laugh, to grow. This podcast has been such a healing space for me. And so today I thought it'd be really fun.   for us to actually go through some of our most powerful success networks that's helped hundreds of doctors. It helps you. And I've called it the yes model. ⁓ that's focusing, wow, that's focusing in on you being able to say you, earnings and systems and team development. So focusing on you as a person, helping make sure that you're profitable as a practice, and then having systems and team development in place ⁓ to make sure that you can really, truly say yes to everything in life that you want. Because I truly, truly, truly believe.   that running a practice, having a successful team, having a team of people that are accountable does not have to be hard. And so really that's been the whole purpose of this is to make it tactical, practical. And I thought like, Hey, this is going to be something really fun. We're actually going to pull from our framework. But what I'm going to do is I'm actually going to pull from past episodes, some of our hottest episodes, some of those fun episodes to kind of help you see how we can focus on you as a person, how we can focus on your earnings and profitability of the practice and helping with your systems and team development.   Now, something that is fun is that there actually were several episodes that were our top downloaded episodes over the years. And so this is just something fun if you enjoyed it, amazing, but truly we looked back and these ones stood out. And so our episodes were episode 469, 10 Practices in 2 Years with Lewis Chen. So such a fun one to inspire, to ignite, to help all of us like really just get, I remember that practice and I was like, my gosh, I thought I like.   rampaged up and in like two years we had three, but to do 10 practices in two years. Our other top downloaded episode is episode 501, What Office Managers Need to Know and really helping those office managers highlight, elevate. Being an office manager in dentistry, I feel is such a tricky zone because there's really no rule book for it. And that's what we tried to create at Dental A Team is what is an office manager supposed to do and giving support to office managers and doctors so you can truly have these incredible leaders in your practice.   And then our next most downloaded episode was episode 607, A Day to Remember. And that was actually released on Thanksgiving. So shout out to you guys for having these as the most popular downloaded episodes. But like I said, I want to give you guys that framework for being able to say yes to everything with some podcast tools. Don't worry. You want to go back and listen to them if you don't want to. But trying to chunk that so you can really look at your life and your practice.   Kiera Dent (03:41) So breaking into the you section, this is about you as a person. This is about you being that visionary, that owner, that fulfilled human, because honestly, if you're not fulfilled and you're not happy with what you're doing, honestly, your practice can't be there. And when we build the yes model, we purposely put it in a specific order of you first, and we focus on you as a person. Then we focus on earnings and profitability. And then we focus on systems and team, because what I found is if we put them in this order,   You as a person first, kind like take the oxygen mask off of you, put it on you. Like you've to take care of yourself first before you can help other people. If we put that oxygen mask on yourself, then what we do from there is we can give and serve to other people. Then we focus on profit. Cause honestly, so much of stress comes from cashflow. Like honestly, the bulk of offices who sign up with us and not all, but a lot of them are struggling with cashflow. They're struggling with profitability. They're struggling to learn to read their numbers. And then we do systems and team development.   And a lot of times we think like, let's put the systems in place, cause that's gonna fix everything else. But what that does is it doesn't make sure that you are fulfilled and we know where you're headed as a person. So focusing on you as a doctor, scaling honestly starts with you, but that doesn't mean we're doing more. It means that you are the leader that your practice needs. You know where you're headed. You know what the direction of the practice is. And that's where this can all come together. So some of the episodes that we pulled out for you guys from all these thousands of episodes, like literally we have a thousand. ⁓   would be number 17. Like let's go way back in the archives. If you have not gone, you guys can always head on over to TheDentalATeam.com, click on podcasts. You can search any topic and you can go find all thousand episodes. But going back clear to episode 17, I love this one, is Goals are lost without Accountability. So when we're having those, like if you don't have accountability in your practice, if you don't have things to help keep your team accountable,   Honestly, doctors, you can have all the goals that you want, but you've got to have the accountability with it. And so I really love to help doctors and teams come together within Dental A Team and our consulting ⁓ to make sure that your goals are hit because we have accountability and that means your personal goals. So where you want to be and your professional goals. And we have a client that really like was struggling with some of their goals, but they knew where they wanted to go. They wanted to get a beach house. They wanted to be able to take care of their children in college.   ⁓ And what was really lovely about that is because we knew where they were going to go, we were able to help hold them accountable to it. And then we were able to the E portion that we'll get to, we were able to help create the profitability within the practice using production and metrics to be able to help them get there. But really looking at goals are lost if you don't have accountability. Like truly, if no one's holding people accountable, you doctor have to do it all. But even a lot of times things just get lost. And so making sure   that we really are working through these different pieces to make sure that your goals are not just a wish and a hope, but they're actually being measured and we're tracking them. We're making sure you're living the dream life that you want to be living. that would be an episode. Another episode in here would be 551 Leaders, You Need to Decide and helping you as a leader know that your team can't read your mind. You've got to make decisions. More is lost through indecision than a wrong decision. I have a quote over here by Theodore Roosevelt that   any moment of decision, the best thing you can do is the right thing. The next best thing is the wrong thing. And the worst thing you can do is nothing. And so making sure that on there, you guys are making a decision. Doctors like you have to decide. You have to be clear. You have to know where you're going. And I think deciding the life you want to live. ⁓ I have a quote that we say often, your practice should serve you, not you serving your practice.   making sure it's really giving you that dream life. Otherwise, go be an associate, like honestly, but there shouldn't be the stress and the heartache. And I know that there's stress with running a business. That's not something that we can ever take away, but really making sure we're fulfilling your bucket, your cup, making sure you're taken care of is a big portion. ⁓ Episode 940 was another popular one, What Leaders Should Not Do.   I thought this is a really good one to help doctors like realizing your role has to change. You have to become this incredible person. We have to know where you're going. We have to know this vision. But honestly, like leaders, you should not be doing everything. You should not be fixing everything. Otherwise you're enabling. And I remember another great ⁓ thought is when we empower our teams without accountability, we actually create ⁓ entitlement. And so what are we doing and are we fixing everything and helping?   Like we think we're helping, but we're not actually having our team rise to the table. so really looking at like, these are the things not to do. These are things that won't help you become the leader and the person that your practice needs and really relies on you to be. So another great episode of what things should you not be doing. think that that sometimes helps again, because as the visionary, as the leader of the practice, as you, as a person, ⁓ making sure that you're not running yourself ragged, trying to make everybody else and pleasing everybody else. But that way you're truly working as a team.   You need to show up as a CEO. You need to show up as the dentist. But you also need to have good working hours and good life ⁓ balance and life happiness and making sure that you're fulfilled and that your cup is being full. Otherwise, you're going to burn out and really making sure we take care of you as a person. Last episode to highlight in the you section is 948, The CEO Visionary and The OM Implementer and pulling from EOS and traction where   We literally have like CEOs, you're the visionary and how to have your office manager really be a yin to your yang to help support, to help make the visions come to life, to help bring all these pieces to the table ⁓ really, really truly can help. How do these two roles operate and who should be doing what and getting and gaining that clarity because again, when we focus on you and we know where you want to go and we know the pieces.   Then you're able to settle into your role as CEO of the practice too. And you're able to settle into all these different pieces, but really looking at you as a person, like not doing more, you as a leader, you as the CEO, you as a spouse or a partner or a parent or a sibling or a child, whatever it is, but you showing up as the best version of you. so yes, these are.   four episodes a lot on leadership for you. But really in that section within the Yes Model, I want you to really look at your life and I want you to see, are you truly living your best life? Are you truly fulfilled? Are you delegating to your team? Are you leading your team? Are you ⁓ working hard? ⁓ Or are you doing things smarter and actually working?   happier and more enjoyable. When I ask you about your personal relationships and I ask you about your personal life, do you have an identity outside of work or is it just work? ⁓ Do you find joy in the little things or have you lost that joy and sparkle because you're so consumed with the business? Those would be some things and if we're not taking care of you, it might be time to give a little TLC. I remember there was a great ⁓ podcast guest.   And he said a comment, he said, we should take care of our billion dollar asset, AKA our body. And I've thought about that a lot of do we take care of us, our body, our mind, our psyche, our happiness, to make sure that we can show up as those leaders that our practice and our patients and our community needs. ⁓ And so this section, I really hope that you highlight, yes, being that leader who needs to evolve and rise, ⁓ but really making sure that you're the human that you wanna be.   we've got the North Star dotting to where you ultimately want to go and really just spending and highlighting that. Okay, so the question to that is what do you need to stop doing in your life right now? Practice or professional or personal or both. So that way your team can start owning more and also so you can start having more fun in life. What do you need to stop doing? Like literally I'm sitting there with you pretend I got my pen and paper and you're like, okay, Kiera.   This is what I need to do to feel more fulfilled, more happy, more like me. What do you need to stop doing? Notice I didn't say start because you want to go like, no, I need to start journaling. No, what do you need to stop? Cause I'm trying to help you see that a lot of times less is more and you actually can create more by doing less. All right, next up is earnings. Making sure that you have profit with purpose. Collections don't equal profits. And so...   What I've noticed is like in larger practices, oftentimes they do protect their margins and they measure what matters. And so really making sure that when we're looking at the numbers, so we're looking at our earnings, this is moving into the second portion of the yes model. ⁓ Are you paying attention? Are you using your numbers to guide every single decision in your practice? And what I've seen is when practices come to us in chaos and move into clarity and more into control and more into ease, they know their numbers forward and backward.   Like they truly know, they use their numbers to make decisions on who to hire. They know their top line numbers. And what I love about this, like with our clients, we work hard on getting them an overhead scorecard. ⁓ So they know what their overhead is. We look at their monthly costs slash their BAM, their bare ACE minimum. We're looking at projections in the practice of what do we need? How do we hire? We're looking at other pieces for that I really just love are looking at their overhead as well to make sure. we've got our overhead, we've got our monthly costs.   We've got our profit margins to make sure we're looking at debt services to make sure that with the debt services, we're still profitable and we have cashflow in the practice and that these practices are thriving. And then we use KPI scorecards to make sure that the metrics within the practice are leading to the profit for a profitable business to make sure that doctors have a cashflow. And also in there, we include to pay doctors, like doctors you've got to be paid, otherwise it's really hard. And so again, just because we're producing, producing and collecting drive me wild.   I don't care what you're producing on a gross level, I care what you're producing on a net level that we can actually collect. Gross is gonna feed the ego, net's gonna feed the family. So make sure we have those numbers dialed in. So when we're looking at this, I want you to make sure that what I'm producing is actually collectible and also that we're producing enough and collecting, but that we also have our expenses in line. So we try within our clients to have them at a 50 % overhead, 30 % doctor pay, 20 % profit.   Now, obviously those things can be impacted by other things, rising costs, different pieces, but really a quick benchmark for you. And a couple different ⁓ awesome podcasts to kind of tie into this to just go back through the archives would be episode 618, How to Make Your Practice Profitable. So a lot of times we think it's production. We think that we've got to like produce more and create more, but really sometimes you don't have to produce. can't produce our problems. So looking at our P &L, looking at our costs, getting our whole team on board, having KPIs, having accountability within our team.   really can drive more profit. ⁓ I remember in Traction, was like at the very end, I'm probably gonna slaughter this section of the book, but I remember them saying that a lot of times the profit margins don't get bigger, the bigger your business goes. So like the problem, like your problems just get bigger with the more you produce. So an example, like they said, like a $1 million business with a profit margin oftentimes has the same profit margin as a $10 million business, but the headaches are more. Now, of course, ⁓   10 % profit margin on a $1 business compared to a 10 % profit margin on a $10 million business, there's obviously going to be more dollars. But it's the question of could I have more profit in a smaller practice? I don't know, that's questions for you to answer versus maybe always growing and chasing the next thing. So really looking to see how can we make it more profitable? How can we squeeze more juice out of it? And this is actually really fun because when we interview consultants to come into our company, we actually look to see can they find...   how to make a practice more profitable with a basic scenario. Because at the end of the day, if we can make you more profitable doctors and you can use your business more efficiently and with less stress and like better utilization of team members, you actually are way less stressed because you have cashflow and monies aren't as big of a deal. And what I found is the bulk of stress comes from cashflow issues. So really doing that, another great episode from this would be episode 871, Increase Profitability with Your AR.   So looking at cashflow leaks that kill growth. So AR is a huge zone and a lot of practices are like, we don't have any money. And I'm like, you have 160,000 sitting in AR, you've already done the work, we just need to collect the money. So making sure that we are actually helping you and your team get that money that should be paid to you. I had an office on a coaching call and they're like, well, Kara, our front office feels bad for calling patients to collect bills. And I was like, they feel bad.   No, they're doing these patients a service. Like we did a great job. Now these patients should be so happy to pay for us. And the reality is we should never be chasing money. We should just be collecting at a time of service. So really helping that profitability with AR because collections you can produce all day long, but if we're not collecting your profit margin is going to really, really struggle. So a lot of times it's not even a production issue. It's just a collection issue. That's a very simple system, which will come next in the S model. But when we see the numbers and we see where the leaks are,   then we know which systems we need to put into place. So this is how like you as a person know where you're going. Then we look at your profit, the numbers will tell us where we actually have true broken problems within our practice. And then we build the systems to fix those problems. And then it just chips up the line and you're able to say yes to more in your life. Another great episode was 884 Use Hygiene to Increase Profitability. So making sure that your hygiene department is about 20 to 35%.   Wow, excuse me, 25 to 30 % of your revenue ⁓ in your practice, depending upon what it is, that's usually for a GP practice. Hygiene's obviously, ⁓ in a pediatric practice, it will be different. Same thing within surgery practices and also some big GP practices that are doing a lot of surgery, hygiene might not be able to keep up with it. Or if I've got a doctor that's maybe slowing down, hygiene's actually out producing the doctor. Well, that's a concern that shows me that that doctor's not diagnosing and there's something going on.   But really utilizing your hygiene department, making sure our hygiene department's very thorough. This again, if it's not, and we don't have enough ⁓ perio within our practice, if our hygiene department's not ⁓ calibrated, we're not aligned, that then is a system that we'd wanna put into place to make sure we're able to help that. So really just another great episode. then 890 was, episode 890 was Hacks for Increasing Profitability. So ⁓ just some different pieces of like, what do we do? How can we increase that profitability?   certain things that we look for are one, like what are we producing and collecting? So let's look there first. Two, we wanna look at our BAM, our barriers, minimum and our costs and making sure that it's realistic for there. ⁓ And then also looking to see, could we renegotiate some of our pieces? Could we look at our lease? Could we look at our rent? Could we look at ⁓ our marketing spend? Could we look at our payroll? And again, I'm not here to cut team members. Don't worry team members.   I just want to make sure that each team member is being maximized and utilized based on the profitability because we know that most businesses should be able to run on a 30 % allocation to payroll. And so looking to see, we utilizing and maximizing our resources like we should? So really just looking for some of those hacks for profitability. But I love that so many people are obsessed with production and I'm obsessed with profit because profits, what's going to feed you profits, what's going to help you profit is going to be the piece.   that's going to actually make you thrive rather than just survive. Production, if we're not collecting and we're not profitable, it does not matter. And I go to a lot of business conferences and I love, they're like, yeah, my business did 10 million last year. My business is 100 million. And I'm always like, I don't care. What's your profit margin? And a lot of them come back. I remember there was this guy and we were chatting and he has a $30 million business and yet his profit margin was 5%. And he's like, Carrie, you're honestly probably taking home more than I am.   on a smaller business. And so again, I don't care about your production and top line number. It does play a role, but what I care more about is are you profitable and are you obsessed with being as profitable as possible? Are you reviewing your PNL every single quarter? Are you looking at small cashflow leaks? Are we making sure that we're collecting the money of what we produce? Are we making sure that our write-offs and our insurance is correct? Are we making sure our hygiene department is... ⁓   appropriate and are we using like KPIs to track this and to measure this to make sure that we're actually doing it. So that's kind of within the earning section for little highlighted episodes for you. And so then some thoughts to wrap that up would be if you're producing more but taking home less, what number are you not watching in your practice? So really look at that and see, gosh, like I'm producing this, but I'm not taking home as much. What number or numbers are you not watching that maybe you should start watching Food for Thought and   put it into play, you'll be much happier when you're profitable. And then last but not least, this is one that everybody obsessed with, systems. We want systems care. Please, please give me systems. I just want my practice to run on autopilot. And like the answer is like, yes, we should put systems in. And I think about like McDonald's and Chick-fil-A and they're able to give a very incredible experience with systems. And Walt Disney said like, he's able to create predictable magic with the systems behind the scenes. And so for you and your practice, how can you create predictable experiences?   predictable revenue, predictable production through the systems. So a couple of great episodes that we had with systems, systemization I think is like sexy and not sexy, like cool, that's great. But like really, if you focus on you first, then you focus on the numbers, you then know which systems to put into place. So you don't have to actually do all the systems. People are like, here, I just need a whole systems like repertoire. And I'm like, no, you don't. You need the systems that are actually gonna get you the results. I believe that we should focus on results, not on busy work.   So a couple episodes that kind of just highlight some systems for you are episode 381 Systemization: Where to Start? It's a really good episode for you of like how to like you don't just build 100 SOPs just like we were talking about. You literally start with the systems that are going to impact your revenue and profitability first. And those are the ones we're going to build right away. So a good one to help you prioritize that because a lot of times it can feel very daunting. Like I'm trying to eat an elephant. So where do I start? ⁓ Episode 872 Are Your Systems Outdated? And so with that one, just because it worked in the past,   You gotta also update the systems. Do we have a new software? Do we have a new process? A lot of times these systems get like written and we're so excited we made our ops manual, but they get put on a shelf and cool, we never even touched them again. So making sure that you keep your systems up to date, that they're current, that everybody's using them and if you actually are using them, they don't get outdated. So having a set cadence and process for that. Episode 881, Priority Scheduling: Ideal Week and Ideal Schedules   So figuring out like, does our ideal week look like? What are our ideal schedules look like? And so with that, we can figure out how to schedule and do block scheduling to actually build, like that's a great system to put into place to help us get our profitability, to help us get our production, to then help us get the life that we want. So do you see how like the yes model at like, we start at the top with you, go to earnings, go to systems, and then we work on systems to impact the profit and production to impact you and your life. So really I'm obsessed with block scheduling. I obsessed with?   I deal weeks, I'm obsessed with being a master of time rather than time mastering you and really helping offices realize what needs to happen and prioritize. think prioritization is a really tricky thing for a lot of people and having a consultant or an outside view help you out, I think is something really magical. And then last but not least, episode 959, Build a Practice That Can Run Without You. This is what people ask for all the time. And so I love on this. You'll never have true freedom.   if the business only runs when you're there. And so looking at that of, like I said, Disney, Walt's not there and it's still able to run. Chick-fil-A, I don't even know who the owner is, you guys know, but like it's able to run without the owner being there. And so the owner I feel creates the vision and the magic. That's like what your secret sauce is. But the systems are so people can run and operate without you there. And for office managers, same thing with you. I hate the like, if you got hit by a bus, I'm like, I don't ever want to be hit by a bus.   So instead I'm like, if you were at home with a broken leg and then had two office managers literally be out with broken legs. So, ⁓ but I think it's a great example. So watch out, don't break your legs. But I said, if you were out, could the practice run and could you know that the practice isn't running, AKA with your KPI scorecard and being able to look at your numbers, would you know what system needs to be implemented and if systems were being followed or not when you're at home? And so oftentimes that helps you figure out, again, we look at our numbers to see which systems do we need to put into place.   But then beyond that, we're also going to look and say, all right, so these are the numbers that are telling us we have a broken system. But then when you're not there, does the practice still run without you? And does it still operate? And if you were to come in as a fly on a wall on a vacation, so pretend you're out on vacation, I surely have done this to my team. I'm out on vacation. I pop in a day earlier than they think I'm supposed to be back. Is the practice running the way that it should? That's how you know you have great systems and great leadership.   I don't believe that just good systems will create a great practice. You also need great leadership to ensure that they're staying accountable, that they're following systems, but also making sure that less is more. ⁓ The KISS model, keep it simple, silly. I prefer silly over stupid. But really look to see where are maybe the systems that we need to do. And I love in Dental A Team, we do our 12 systems. And that's something I really love to just kind of give an outline of which ones per month.   would help out. So just a quick overview of Dental A Team's systems for success. We say that January is office management, mastery and leadership. And if you guys want to go back in the archives, Tip and I actually did like, I think it was from November through December a few years ago, we went through every single one of these systems. We broke it down. We gave tactical tips for you on those. So January is office management, mastery and leadership. February is doctor optimization, making sure we're utilizing and maximizing everything within the office. March is billing with ease.   April is five-star patient experience, May is smooth scaling scheduling, June is maximized case acceptance, July is dynamite dental assistance, August is elevated hygiene, September is competent marketing, October is complete operations manual, November is practice profitability, and December is A-Team hiring and onboarding. And so utilizing these systems for you to look to see, and again, there's, that's kind of like a category overview, but looking to see where maybe some systems broken within that category.   that ultimately could impact our profit and production that ultimately impact us as individuals. And doctors, I know I highlighted you a lot about you as a person, but also your team members as human beings too. How can we make it easier? How can we make it more fun? How can we make it to where we have more fun at work, more enjoyable rather than more stress? I think is something super, super important. And so when you look at this, I think to wrap up our system section, what systems or system category in your practice   still depends on you and is it keeping you stuck in your practice or preventing the growth? Are you the bottleneck in an area? And to maybe just ask yourself, what is that and what's holding me back? So really, truly just some fun, like, my gosh, you guys, after a thousand episodes, ⁓ I think I can confidently come on here and say that the formula for growth hasn't changed. I think we've gotten smarter. We figured out what's the priority. How do we prioritize it for you?   the $5 million practices, the $2 million, the $1 million, the 500,000, the startup practice, they say yes to leadership clarity, profit strategy, and systems that scale. So that's you, right? Leadership clarity, you as a person being happy, earnings, profit strategy, and as systems for success that scale. Now again, systems that scale, so you're able to grow and you have options. This is truly what I think is so valuable, and I thought.   on a thousandth episode, we've got to have something very powerful, very impactful, giving you just kind of a recap of all the time together. Talk about how magical it is to be able to be here together, to be able to share. And what I will say is, ⁓ I'm obsessed with helping offices be able to say yes to more of their life, to be able to say yes to more of what they want, and to be able to get back their time, their team, their life. And that's something that I'm just obsessed with. So if you're looking for help with that, if you...   I want more yes in your life and less stress and more happiness. Truly I do believe and I've seen it work with hundreds of offices and something just so powerful to be able to share, to give to you. And I just wanna say thank you. Thank you for making the Dental A Team podcast real. Thank you for being listeners. Thank you for sharing this podcast with so many of your friends. Thank you for commenting. Thank you for tagging us while you're driving to work. Thank you for being dedicated listeners. Thank you for being clients that work with us.   Thank you for truly wanting to change and impact the world of dentistry in the greatest way possible. It is truly an honor. I just feel so honored and I'm so freaking excited for the next thousand. So let's do it, let's rock. And at the end of the day, all of you, I want you truly remembering that dentistry is the greatest profession we could ever be a part of. I want you saying yes to more. If we can help you in any way, reach out Hello@TheDentalATeam.com. And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast.  

Joey Pinz Discipline Conversations
#627 Laura Patterson:

Joey Pinz Discipline Conversations

Play Episode Listen Later May 24, 2025 62:38 Transcription Available


The Drop
360 | New Balance Rebel v5, Summer GRIT, Tornado Alley, Basketball Shoes

The Drop

Play Episode Listen Later May 23, 2025 104:51


We know everyone was concerned, but yes, we did in fact live through the 2025 Baltimore Tornado (though sadly many of the trees in our favorite little park did not). In other news, Summer GRIT registration opens on Monday at 9 a.m. ET! You know the drill, so make sure you get in before it sells out. We also try and figure out how a brand new pair of Jordans are the same price as an entry level running shoe. Speaking of running shoes, we also go more in-depth on the New Balance FuelCell Rebel v5.Learn more and register for Summer GRIT: https://believeintherun.com/gritSUPPORT OUR SPONSORS! LMNTNEW FLAVOR ALERT! Squeeze the most out of summer with LMNT's new limited-time Lemonade Salt — salty, tart, and refreshing, it brings you the best of summer wherever you are. Get your free 8-count LMNT Sample Pack with any purchase: http://drinklmnt.com/thedropSWIFTWICKThe best running socks in the game, Swiftwick is made right here in the USA, which means no price increases on account of tariffs. We're always running in their socks and you should be too. The Drop listeners can get 15% off their first purchase with code BELIEVE15. Shop here: https://swiftwick.com/collections/believePILLAREnsuring NN Running athletes continue to take podiums and claim records, PILLAR Performance gets them to start lines in the best condition possible. Recovery is crucial to managing training loads, and adequately preparing for race day. This is why PILLAR's Triple Magnesium provides a high dosage of Magnesium Bisglycinate to boost the recovery score on your wearable. Enter code BITR on The Feed to receive 15% off your first order, and track the difference yourself: https://thefeed.com/products/pillar-performanceLAGOON PILLOWSWe use Lagoon to get our best sleep and you should too. Featuring super soft covers, Certi-Pur foam and customizable features, they'll help you find the best pillow for your sleeping style. Visit them at http://lagoonsleep.com/believe and use the discount code BELIEVE for 15% off your first order.INDEX00:00 INTRO00:48 - Summer GRIT and Upcoming Events12:20 - Public Etiquette18:43 - Brooklyn Half20:16 - Traction on the Adidas Pro Evo 225:31 - Running Shoe Talk34:18 - Toe Talk37:28 - Tornado in Baltimore44:54 - Country Music48:21 - Move Her Mind Event Series1:02:17 - Zyn City1:07:18 - More Running and Shoe Talk1:13:45 - New Balance Rebel V51:30:41 - Miscellaneous Nonsense