Podcast appearances and mentions of gino wickman

We have another Practice Growth Deep Dive for you! In this episode, Steve Jensen talks with Dr. Kartik Antani about the journey from dental school to ownership, what it takes to scale (and when it can be smarter to scale back), and how strong systems and mentorship drive both performance and well-being. Dr. Antani also shares how sleep dentistry and medical billing fit into a modern general practice, plus his vision for more connected, tech-enabled dental and medical care.Listen in to hear about:Building your support systemEarly-career advice: DSO vs private vs ownershipScaling practices: What people do not talk about enoughWhat actually drives practice performanceClinical focus in Dr. Antani's practiceSleep apnea workflow and medical billing…and so much more!Resources MentionedSleep Apnea Resources:Transform Dental Sleep by Jason Tierney: https://www.amazon.com/Transform-Dental-Sleep-Step-Step/dp/B0C524116R.AADSM: https://www.aadsm.org/Email Dr. Antani: kantani@gmail.comBusiness Books:Built to Sell by John Warrillow: https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQWThe Automatic Customer by John Warrillow: https://www.amazon.com/Automatic-Customer-Creating-Subscription-Business-ebook/dp/B00LFYXDNQThe Art of Selling Your Business by John Warrillow: https://www.amazon.com/Art-Selling-Your-Business-Strategies-ebook/dp/B08NTSFMJLSmall Giants by Bo Burlingham: https://www.amazon.com/Small-Giants-Companies-Instead-10th-Anniversary/dp/014310960XTraction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837The 10X Rule by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603See a demo of DI and get a $50 gift card: https://get.dentalintel.net/podcast.

A central discussion in the podcast focused on the applicability of the Entrepreneurial Operating System (EOS) for small Managed Service Providers (MSPs). Divergent perspectives were presented regarding whether the EOS framework is suitable for MSPs with very few staff. The conversation highlighted that while EOS provides accountability, transparency, and structured communication, some very small organizations (e.g., four employees or fewer) may find the framework's meeting cadence and process requirements disproportionate to their operational needs. It was noted that EOS promises value in promoting ownership and alignment but that this benefit is more likely realized when an organization reaches a scale where individual ad hoc communications become inefficient. Supporting these observations, it was emphasized that EOS, as detailed in resources such as Gino Wickman's book and related summaries, is designed with flexibility to span small, medium, and large teams. Examples were offered indicating that even companies with four employees have derived benefits through formalizing updates and consolidating communication, provided their baseline culture supports collective knowledge sharing. However, one position outlined that simply reading EOS materials may be sufficient for the smallest organizations to improve focus without fully implementing the structure, especially when daily meetings or formal processes are not otherwise necessary. The episode additionally examined risk management and operational best practices surrounding MSP business growth and eventual sale. The dialogue discouraged running a business constantly as if preparing for immediate sale, citing the need for risk-taking during growth phases. Factors such as maintaining diverse client portfolios, implementing clear master service agreements (MSAs), reducing owner dependency, and minimizing client concentration risk were underscored as practices that support both ongoing scalability and future valuation. A case was discussed in which valuation was negatively impacted by an overreliance on non-contracted, concentrated clients and a lack of W2 employees, illustrating the risk implications of operational decisions. For MSPs and IT service leaders, the discussion underscored the importance of regularly reviewing operational frameworks and business hygiene regardless of size. The tradeoffs between structure and agility require clear-eyed evaluation, particularly in managing risk, scaling sustainably, and ensuring future options for valuation or exit. While formal systems like EOS can strengthen accountability and communication, overengineering processes in very small teams may reduce efficiency. Careful attention to client diversification and contractual commitments is essential for risk reduction and maximizing enterprise value.   Title:    Is EOS good for a small MSP?What are we talking about today: MSP Question of the week: EOS framework in your business – is this good for MSPs? First introduced by Gino Wickman in his book Traction, the EOS framework focuses on aligning teams and driving execution  What the Heck is EOS? (shorter book)  AMYS NEW BOOK!!!   Top 20 questions - Should you run your business like you're going to sell it? Image of Amy's book  Amy's Book: https://amzn.to/4dSYOcR MSP struggle hiring good people – what do you do when you hire a mediocre employee?  Article reference: https://www.linkedin.com/posts/timothykoirtyohannsphr_their-new-hire-was-fired-after-28-days-share-7361376947848843264-5UwS/ What is your quote turnaround time? Tales from the Field: I was doing a valuation this week and shared the results with the owner --  Good revenue 1.5m, good NI 375K, GREAT MRR 75%, good location and team.   No contracts, no office, no employees only 1099, 1 client represents 50% of revenues, and owner wants full exit. Amy and James Events: SMB Online Conference- June 25th panel. Free registration for SMB Online Community members. Register at www.smbonlinecommunityconference.com Mastermind Event – July 30-31st, 2026 in Omaha, NE. Register at  https://kernanconsulting.com/mastermind-event/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Driven people are attached to a lot of things. Results. Validation. Other people. Possessions. Identity. And sometimes, the life they've so carefully built.In this episode of Shed & Shine, Rob and Gino get into what it actually means to detach, and why it doesn't mean checking out. You can be fully engaged, fully present, fully ambitious, and still not be white-knuckling every outcome. That's the distinction they're after.They also get into Discovery Number Two from Shine, how stillness sharpens your ability to notice, and why "notice "might just be the most useful word in this whole conversation. Timestamps00:00 Still Driven, But Less Attached02:25 Detaching From Extremes of Life06:21 Personal Journeys of Attachment10:51 Love, Fear, and Identity14:58 The Power of Noticing ABOUT THE 10 DISCIPLINES:The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://www.the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

Meghan Hickman has spent over three years as our EOS implementer at Poe Group Advisors, and this conversation is one we have been looking forward to sharing. Meghan works with entrepreneurial leadership teams to help them build structure, create accountability, and scale with intention. She has helped over 40 organizations do exactly that, including ours.The conversation covers:How a career in politics taught Meghan to recognize when your work is bringing out the worst in youWhy the "right person, right seat" framework gives leaders language for decisions they already sense but can't articulateHow the Accountability Chart reveals the structure a firm actually needs vs. the one it has outgrownWhy the Vision Traction Organizer works where traditional strategic plans fail, because it evolves every 90 daysHow to distinguish between head signals and heart signals when deciding whether to restructure or exitWhy the companies that scale fastest are the ones willing to run toward hard problems and simplify relentlesslyHow vulnerability-based trust separates teams that break through from teams that stay stuckTimestamps:00:36 - Meghan's background: from US Senate press secretary to entrepreneur 01:26 - How a copy of "Traction" in 2014 changed the direction of Meghan's career 01:52 - Growing an EOS company by 62% in five years and launching her own practice 03:12 - Starting in the least entrepreneurial environment possible: bureaucracy vs. the private sector 04:43 - The moment Meghan knew it was time to leave: the night Osama bin Laden was captured 06:09 - Sending out resumes at 1:00 in the morning and the one that changed everything 07:48 - Effective self vs. destructive self activity: the exercise that explained everything 09:28 - What working in the private sector revealed about her unique abilities 11:14 - Core value alignment: using values to attract the right people like a magnet 13:04 - Why the press secretary seat was the wrong one and what EOS language helped her understand 15:21 - Burnout vs. readiness to sell: how to tell the difference 17:04 - Head signals: the business is running you, things feel harder than they should 19:14 - The prescription for heart signals: a leap, whether that is a transition, a sale, or a new chapter 22:02 - Meghan's own red flags: road rage, everyone seems difficult, an unmade bed 25:37 - What the Accountability Chart actually does and why it matters past five or ten employees 28:08 - The value of an outside perspective: seeing the game when you cannot see it from the field 30:22 - The Vision Traction Organizer: a two-page strategic plan that actually gets used 33:17 - How your ideal clients evolve as your firm evolves, and why revisiting matters every 90 days 37:20 - Why firms that obsess over simplification and say no more than yes scale the fastest 40:05 - Meghan's memorable career story: getting her senator to the Today show in the nick of time 45:06 - There is no learning in the comfort zone, and no comfort in the learning zone 45:48 - Book recommendations: "Traction," The Five Minute Journal, and "The Gifts of Imperfection."

When's the last time you did something for you? Not your business, not your family, not your team. You.In this episode of Shed & Shine, Gino asks a simple question that's harder than it sounds: how close to being 100% yourself are you, really? Not the performing version. Not the version that's been shaped by fear and judgment and years of pretending. The actual you.What's one thing you can do this week, or at least this month, to move one step closer to fully being you? A profiling tool, a tough conversation, a journaling session, a book, therapy, asking the people closest to you what they actually see.You're probably a giver. This one's permission to be a little selfish. Timestamps00:00 What Have You Done For You?04:14 Layers of Self-Discovery06:15 Actionable Steps for Self-Discovery10:33 Be Selfish: Free Your True Self ABOUT THE 10 DISCIPLINES:The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://www.the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

Die meisten Unternehmer glauben, sie müssten zuerst ihre Vision klären, bevor sie irgendetwas anderes anpacken können. Drei Tage Offsite, schöne Flipcharts, Leitbild gerahmt an der Wand – und das Unternehmen läuft trotzdem nicht. Ich habe das selbst erlebt: Als Verwaltungsrat bin ich vor Jahren in einen mehrtägigen Strategieworkshop in den Bergen gefahren. SWOT-Analyse, Projekte definiert, voller Energie zurück – und drei Jahre später, beim nächsten Workshop, mussten wir feststellen: Wir hatten nichts umgesetzt. Diese Erfahrung hat mich geprägt. In dieser Folge erkläre ich dir, warum ich mit meinen Kunden immer mit der Umsetzung beginne, nicht mit der Vision. Gino Wickman bringt es auf den Punkt: „Vision ohne Traktion ist nur Halluzination." Du erfährst, welche vier Werkzeuge ich in jedem Mandat zuerst einführe – in dieser Reihenfolge: die Accountability Chart, mit der klar ist, wer wofür verantwortlich ist. Rocks oder OKRs als drei bis fünf Quartalsprioriaten. Die Sitzungsstruktur mit dem wöchentlichen Tactical Meeting – ein Format, das Resultate bringt statt Schuldige zu suchen. Und die Scorecard mit fünf bis fünfzehn Zahlen pro Woche, die dir den Puls deines Unternehmens zeigen. Du lernst, in welcher Reihenfolge diese Werkzeuge greifen, warum sie nach ein bis zwei Monaten ein Unternehmen stabilisieren – und wann die Visions-Arbeit dann wirklich Sinn ergibt. Wenn du das Gefühl hast, in deinem Unternehmen zu viele Bälle in der Luft zu halten, ist diese Folge dein Fahrplan. Zuerst Traktion. Dann Vision.

See what the team at The Successful Bookkeeper has on right now → Sammy Mattingly and Fred Ott are back for the finale of their two-part conversation with host Michael Palmer. Where Part 1 covered the leap into bookkeeping entrepreneurship, Part 2 gets into the gritty, practical work of making a young firm sustainable — documenting processes, surviving the first real growth wave, hiring employee number one, and deciding what kind of business they actually want to build. Chapters [00:00] Introduction and Episode Recap [01:18] What Makes This Partnership Work [04:30] Growth Wave Exposes System Gaps [07:00] Hiring the First Employee [09:00] Fixing Onboarding the Right Way [12:00] Joining Pure Bookkeeping and Freedom Gateway [15:30] Walls Hit and Lessons Learned [18:30] Long-Term Vision and the Journey [21:30] The 'How to Make a Few Thousand Dollars' Podcast The Partnership Advantage One of the quieter themes running through this episode is just how much the partnership itself has been a growth tool. Sammy puts it plainly: "Fred is the only one of my friends that I could do this with — and it's mostly down to that accountability piece and the amount of work that each of us is going to put into this." For bookkeepers considering a partner arrangement, this episode is a useful reality check on what makes it work — shared drive, mutual trust, and complementary skill sets — and what makes it hard. When Clients Arrive Faster Than Your Systems The real test of any process is live clients. Sammy and Fred thought their systems were solid after months of heavy networking. Then the referrals started rolling in, and the cracks showed fast. "We quickly realized our systems and our processes are not what we need to be able to support the growth that we have now and that we want in the future," Fred says. Their response was to pull back from networking temporarily, sit down together, and map out standard operating procedures from scratch — building workflows, identifying automation opportunities, and stress-testing everything against real client volume. Onboarding: Break It, Fix It, Repeat Onboarding was the first thing to crack under pressure. Rather than patching it on the fly, Sammy and Fred blocked a Saturday, mapped every pain point, and rebuilt it. When the next wave of clients came through a month later, the process was smooth — but it surfaced a new set of smaller issues. "There's always something rolling onto the pocket of like, okay, here's an issue with our process," Sammy says. "Now we need to set aside time to work together to map out how to fix that and how to implement it." That cycle of deliberate improvement is now a permanent feature of how they run the business. Pure Bookkeeping and the Freedom Gateway Sammy credits early podcast listening for pointing him toward Pure Bookkeeping, and describes the decision to join as straightforward once the need for a real system became obvious. What stood out most was the access to experienced guidance: "Having an hour with Lisa Campbell a week, someone who's done it, who's built a very successful firm — she was great in just helping us learn and develop and how to work on the business." They also appreciated that the system is customizable — their Pure and Pixie setup reflects their firm, not a template. Building Toward Something (Without Telling Everyone What It Is) When Michael asks about the long-term vision, neither Sammy nor Fred throws out a revenue number — and Michael approves. Fred frames it well: "Like we want to grow and do all these things, but ultimately the day-to-day — we want the day-to-day to be enjoyable. We like challenging ourselves, we're curious people, and we like learning." They're also currently working through Traction by Gino Wickman and have launched their own podcast, How to Make a Few Thousand Dollars, which earned an early shoutout from the entrepreneur who inspired the name. Links Mentioned Mattingly & Ott Financial Accounting How to Make a Few Thousand Dollars — Sammy and Fred's podcast (search on your podcast app) Pure Bookkeeping — the system referenced throughout the episode Traction by Gino Wickman — EOS framework book Sammy and Fred are currently implementing How to Make a Few Billion Dollars by Brad Jacobs — inspiration for their podcast name The Successful Bookkeeper Episode featuring Theresa Slack — referenced by Michael as a model partnership story About the Guests Fred Ott and Sammy Mattingly are co-founders of Mattingly & Ott Financial Accounting, LLC, a growing bookkeeping firm built on referral-driven networking, deliberate systems work, and a commitment to serving small business owners in their community. Friends since high school, they made the jump from W-2 employment to entrepreneurship together and are now navigating their first year of real scale — with their first employee, a growing client roster, and a podcast of their own. About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

Being the strong one feels like a gift. Until it doesn't.In this episode of Shed & Shine, Gino and Rob dig into something that shows up constantly in driven, high-performing people: the identity of the savior. The one who carries it all, fixes the problems, cuts the check, and ends the day feeling like they held the world together. It looks like strength. It can also be ego... and it burns you out.Gino gets honest about the decades spent being the hero for clients, friends, and family, and what it actually cost him. The shift wasn't about caring less. It was about realizing that solving someone's problem isn't the same as helping them. Sometimes it's the opposite.They also get into the fear that hides underneath all that strength, why driven people rarely notice their own fatigue until it's too late, and what it looks like to still be there for people without carrying what isn't yours to carry.You can be the strong one and have peace. That's the whole point. Timestamps00:00 When Strength Becomes a Liability02:29 From Savior to Listener06:35 Driven by Past Trauma?09:43 Stop Solving, Start Advising ABOUT THE 10 DISCIPLINES:The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://www.the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

In this week's Riff, Gino brings four short but powerful ideas that don't each fill a full episode on their own, but together, they pack a serious punch. The kind that makes you stop, think, and go “huh.”First up, the gratitude alarm. A simple daily practice that has quietly transformed the way Gino moves through his day. Then, a piece of relationship advice so stripped down and honest it might be the most useful two minutes you spend all week. Third, a tool for anyone feeling overwhelmed right now. And finally, the one that might sting a little... “It ain't them. It's you.”Four ideas. Four moments to pause. Four invitations to do the work and free your True Self. Timestamps00:00 The Gratitude Alarm04:39 Relationship Advice: Heal Yourself08:49 List Everything: Overcoming Overwhelm11:55 It Ain't Them, It's You ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Most businesses fail not from bad ideas, but poor execution. This book summary reveals the surprising system that transforms chaos into consistent growth.

Not all drive is created equal. And that distinction might be the most important thing a high performer ever figures out.In this episode of Shed & Shine, Rob and Gino dig into something that shows up constantly in driven people: the search for peace. Not the kind that comes from slowing down or checking out, but the kind that can actually coexist with ambition. The question they're chasing is simple. Where is your drive coming from?They also get into mini-breaks, finding your perfect speed, and the identity trap that catches a lot of hard workers off guard.You get to call it whatever you want. Zen, calm, clarity, peace. But you'll know it when you feel it. Timestamps00:00 Productive vs. Unproductive Drive04:36 Experiencing Inner Peace08:05 Stillness Practices & Perfect Speed10:35 Hard Work, Identity, and Sweet Spot ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

On this episode of Currently Reading, Kaytee and Meredith are discussing: Bookish Moments: both discuss plane reading and its advantages Current Reads: all the great, interesting, and/or terrible stuff we've been reading lately Deep Dive: book recs for each enneagram type Before We Go: our new segment featuring a bookish friend post and a sleeper hit brought by Meredith Show notes are time-stamped below for your convenience. Read the transcript of the episode (this link only works on the main site). . . .   1:31 - Bookish Moments of the Week 1:55 - The House of Earth and Blood by Sarah J. Maas 2:03 - @hollyslitmagic on Instagram 2:50 - Throne of Glass by Sarah J. Maas 8:08 - Current Reads 8:28 - The Midnight Show by Lee Kelly and Jennifer Thorne (Meredith) 10:10 - Diavola by Jennifer Thorne 10:28 - Sarah's Bookshelves Live 13:31 - Daisy Jones and the Six by Taylor Jenkins Reid 16:17 - Last Night at the Telegraph Club by Malinda Lo 18:23 - The Lion Women of Tehran by Marjan Kamali (Kaytee) 18:35 - The Stationary Shop by Marjan Kamali 23:09 - Radical Focus by Christina Wodke (Meredith) 24:45 - Traction by Gino Wickman  28:59 - Disney Adults by AJ Wolfe (Kaytee) 36:55 - When The Wolf Comes Home by Nat Cassidy (Meredith) 42:30 - Empire of Shadows by Jacquelyn Benson (Kaytee) 47:09 - Deep Dive: Books for Each Enneagram Type 47:15 - CR Season 3: Episode 37 49:20 - American Wife by Curtis Sittenfeld (9) 49:45 - Zorrie by Laird Hunt (9) 51:11 - Beartown by Fredrik Backman (9) 52:23 - Razorblade Tears by S.A. Cosby (8) 53:18 - Where the Crawdads Sing by Delia Owens (8) 54:22 - Where'd You Go, Bernadette? by Maria Semple (7) 55:44 - Tom Lake by Ann Patchett (7) 56:54 - We Were the Lucky Ones by Georgia Hunter (6) 57:04 - Sarah's Bookshelves Live 57:55 - The Southern Book Club's Guide to Slaying Vampires by Grady Hendrix (6) 59:33 - Station Eleven by Emily St John Mandel (5) 59:52 - The Remains of the Day by Kazuo Ishiguro (5) 1:00:54 - Shark Heart by Emily Habeck (4) 1:01:46 - Anne of Green Gables by LM Montgomery (4) 1:01:54 - The Midnight Library by Matt Haig (4) 1:02:51 - The Great Gatsby by F. Scott Fitzgerald (3) 1:03:01 - Olga Dies Dreaming by Xochitl Gonzalez (3) 1:03:49 - Erasure by Percival Everett (3) 1:05:14 - Eleanor Oliphant is Completely Fine by Gail Honeyman (2) 1:06:16 - The Four Winds by Kristen Hannah (2) 1:06:42 - A Gentleman in Moscow by Amor Towles (2) 1:08:30 - Prodigal Summer by Barbara Kingsolver (1) 1:10:06 - The Home-maker by Dorothy Canfield Fisher (1) 1:13:05 - Before We Go Kaytee highlights a bookish friend post Meredith brings a sleeper hit 1:14:25 - Wives Like Us by Plum Sykes   Support Us: Become a Bookish Friend | Grab Some Merch Shop Bookshop dot org | Shop Amazon Bookish Friends Receive: The Indie Press List with a curated list of five books hand sold by the indie of the month. May's IPL is brought to us from a new to us bookstore, Book & Books in Coral Gables, Florida Love and Chili Peppers with Kaytee and Rebekah - romance lovers get their due with this special episode focused entirely on the best selling genre fiction in the business All Things Murderful with Meredith and Elizabeth - special content for the scary-lovers, brought to you with the behind-the-scenes insights of an independent bookseller From the Editor's Desk with Kaytee and Bunmi Ishola - a quarterly peek behind the curtain at the publishing industry The Bookish Friends Facebook Group - where you can build community with bookish friends from around the globe as well as our hosts Connect With Us: The Show: Instagram | Website | Email | Threads | Substack | Youtube The Hosts and Regulars: Meredith | Kaytee | Mary | Roxanna Production and Editing: Megan Phouthavong Evans Affiliate Disclosure: All affiliate links go to Bookshop unless otherwise noted. Shopping here helps keep the lights on and benefits indie bookstores. Thanks for your support!

In this episode of ScaleUp Radio, Kevin Brent sits down with Jules Herd, founder of Five in a Boat, to unpack the real reasons scale-ups stall and what founders must do differently to grow sustainably. Jules shares hard-earned insights from working with Series A to C tech businesses, revealing why marketing often isn't the real problem and what actually needs fixing underneath.   Key Takeaway The one key thing: Growth stalls when founders try to scale without upgrading their thinking, their team, and their focus.   Standout Message "Marketing doesn't fail because marketing is broken. It fails because the business behind it isn't ready."   The Problem: Founder Mistakes That Stall Growth Many scale-ups hit a ceiling not because of market conditions, but because of internal decisions: Treating the business like a job Founder dependency limits scalability and prevents the business from operating independently. Lack of audience focus Trying to target everyone results in wasted time, budget, and diluted messaging. Promoting loyalty over capability Early team members are elevated beyond their skillset, creating gaps at senior level. Avoiding calculated risk Founders hesitate to invest in key roles or decisions, ignoring the bigger cost of inaction.   The Solution: What Founders Must Do Jules outlines practical steps to unlock growth: 1. Bring in Experience Secure mentors and non-execs Gain external perspective to challenge assumptions 2. Take Calculated Risks Assess upside vs downside properly Make informed decisions rather than avoiding them 3. Invest for Resilience Example: UK manufacturing shift to reduce supply chain risk Focus on long-term stability, not short-term savings 4. Build a Scalable Team Hire specialists (CFO, CMO, Ops leaders) Delegate effectively Balance scrappy startup mindset with professional expertise   The Pivot: Five in a Boat's 360° Model Jules explains how Five in a Boat evolved: Clients paused comms work due to deeper business issues The business pivoted to a 360° advisory model Built a flexible structure combining core team + specialists Positioned as a practical, accessible alternative to large consultancies What makes it different: Integrated approach across growth challenges Deep operator experience Radical honesty with clients   Passion Project: On the Edge Outside of her advisory work, Jules hosts On the Edge: Focused on resilience and defining life moments Explores when people chose to jump, were pushed, or stayed Aims to turn stories into a wider podcast platform   Personal Motivation Jules is driven by a powerful legacy goal: To show her daughter the importance of ambition, resilience, and learning through failure.   Smart90 Recommendation If you're tired of ending the week busy but no further forward, I run a quarterly planning session called the G90 Summit, a structured half-day where founders and leadership teams get clear on the three to five things that must happen in the next 90 days, and commit to them. I run them quarterly. Find out more and reserve your place at Smart90.co.uk/summit.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk   Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that sounds familiar, the G90 Summit is worth a look. It's a structured half-day session where we help founders identify the three to five priorities that genuinely matter over the next 90 days and build the systems to deliver them. Quarterly, virtual, and £97 a seat. You can find out more at http://Smart90.co.uk/summit .   Jules can be found here: https://www.linkedin.com/in/juliaherd/ https://www.fiveinaboat.com/   Resources: Traction by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831&next=t Crossing The Chasm by Geoffrey A Moore - https://uk.bookshop.org/p/books/crossing-the-chasm-ga-moore/1986221?ean=9781841120638&next=t

In this week's Riff, Gino opens with a deeply personal experience from a recent trip to Sedona that brought a powerful message to the surface. During a past life regression, the same theme appeared twice: a warrior laying down his sword and choosing peace.That experience cracked something open and made him reflect on a lifetime of fighting: for attention, for love, for entrepreneurs, against ego, against the contradictions of life. Somewhere along the way, the fear-based intensity gave way to love.The question Gino leaves with every listener is the same one that found him in Sedona: Are you ready to lay down your sword and free your True Self? Timestamps00:00 Laying Down My Sword02:00 Past Life Regression Experience05:00 A Message to Stop Fighting07:13 Life as a Constant Battle10:25 Peaceful Warrior: A New Approach ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

My very first employee had never used a computer.I hired her to be my digital assistant. Day one, I said, "Go to your desktop," and she asked what that was.That was hire number one. It got more complicated from there.I've read a lot about hiring. Talked to a lot of people about it. But mostly I've just done it wrong enough times to figure out what actually works. And in this episode, I'm laying out the whole thing: the 10 Commandments of Hiring and Managing a Rockstar Team.We talk about why your first hire is probably not who you think it is. How to run candidates through a process that filters out the wrong people before you're three months in and miserable. What real onboarding looks like versus what most people do, which is basically nothing. And why recruiting is something you should be doing all the time, not just when you're desperate and stressed and need someone yesterday.Hiring is leverage. Get it right, and it compounds. Get it wrong, and you'll feel it for a long time.

Shine has been revised. And Rob and Gino are pulling back the curtain on exactly why.In this episode, they walk through the four key changes to the updated book, starting with the one that might surprise you most: it's no longer just for entrepreneurs. After hearing from readers and listeners who kept saying "this is for me too," they listened. Because that's what you do.They also get into why God shows up seven times in the new version and how Gino navigated one of the trickiest calls an author can make. Plus, the decision to flip part one and part two, why the original structure hit readers like a punch in the face, and what it really means to begin at the beginning.If you've read Shine, this one's going to hit different. And if you haven't, now might be the time. Timestamps 00:00 Why the Shine Book Was Revised01:52 Three Major Changes to Shine04:30 Integrating God into the Book07:44 Flipping Parts One and Two11:14 Smoothed Content and Flow ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

That uneasy feeling that your business is growing but something feels off usually isn't a marketing problem. It's often a values problem. I sit down with Whitney Owens, owner of Water's Edge Counseling and Wise Practice Consulting, to talk about what “profit with integrity” looks like when you're a service-based business owner who genuinely wants to help people and still earn sustainable income.We get honest about the guilt many entrepreneurs feel around charging, especially in helping professions like therapy and private practice. Whitney explains why “success” can trigger embarrassment, how childhood money stories shape what we think we're allowed to earn, and why ethical pricing is part of serving well. We also dig into how to clarify your core values before you scale, so your team, your client experience, and your offers all stay aligned with the impact you want to make.From there we go practical: delegation, building a leadership team, and using EOS (Entrepreneur Operating System) from Traction by Gino Wickman to reduce decision fatigue and prevent burnout. Whitney breaks down tools like scorecards, Level 10 meetings, quarterly Rocks, and “right person, right seat,” plus how she uses AI-generated scenarios to hire for values instead of vibes. We close with a simple integrity audit you can apply to your messaging, policies, and team behavior, and a resource for marketing and networking with churches in an authentic way.If you want values-based business growth without selling out, listen now, subscribe for more, and share this with a friend who's scaling. After you listen, what's one value you want to run every decision through?Read more HERESupport the show

Ever wonder if, when, or how to build stronger operations within your practice? In this episode, I sit down with Tom Restivo to unpack EOS and what it looks like to build a stronger operational foundation inside an optometric practice. Tom shares his experience leading a rapidly growing eye care organization through expansion, complexity, and the pressures that eventually exposed where systems were missing. We talk about why growth without structure creates avoidable friction, how core values shape hiring and leadership decisions, and why vision has to be more than a vague idea if you want your team aligned.   We also get practical about how EOS actually works inside a practice. Tom breaks down the six key components of the system, the role of the Vision Traction Organizer, how Rocks help teams focus on the right priorities, and why Level 10 Meetings can transform communication and accountability. If you are feeling like the business is starting to run you instead of the other way around, this conversation offers a useful framework for creating more clarity, consistency, and traction in your practice.   Resources: Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's new book: How to Buy an Optometry Practice Tom Restivo's LinkedIn EOS Worldwide Traction: Get a Grip on Your Business by Gino Wickman   ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!   Check out Adam's other podcast! The Optometry Success Podcast  Subscribe on Apple Podcasts: https://bit.ly/4tttng6 Subscribe on Spotify: https://bit.ly/4tuf0YM   

In this week's Riff, Gino explores a powerful question: why do we care so much about what others think of us? He introduces what he calls the Judgment Triple Whammy. We judge others, we judge ourselves, and we worry about the judgment of others. The focus of this episode is that third layer, and how it quietly holds so many people back from pursuing the life they truly want.Drawing on insights from a recent Shine meeting, Gino shares how fear of judgment often appears when someone is about to make a bold change, start something new, or pursue a deeper calling. Notice who you believe might be judging you, and ask whether that fear is limiting what you are meant to do. When we release the grip of judgment, we free our True Self to step forward and let our freak flag fly. Timestamps00:00 Introduction to Judgment01:00 The Three Forms of Judgment02:28 Real-Life Examples of Judgment04:52 Identifying Your True Desires07:07 Unconditional Love and Self-Reflection08:44 Embrace Your True Self04:47 Uncovering Hidden Agendas09:25 The Psychology of Hidden Agendas13:04 Confronting Hidden Agendas in Relationships17:50 Authenticity and Awareness ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Part 2: Most churches plan — but few have a rhythm that actually keeps vision and execution in sync. In this episode, we walk through the four essential components of the quarterly planning meeting we use at Mercy Hill Church. We break down how the check-in builds team trust, how to build an issues list that captures both problems and opportunities, how to "enter the danger" and create a culture of honest feedback, and why the 90-day cadence is the single most important meeting in your organization's year. Whether you're leading a church of 100 or 1,000, these principles will help your team get traction on the vision God has given you. Mentioned: Traction by Gino Wickman, The Five Dysfunctions of a Team by Patrick Lencioni.

In this Coffee Shop Conversation episode of Shed and Shine, Rob and Gino sit down with no script and explore whatever rises to the surface. Rob opens the conversation by asking Gino about a major season of shedding in his business life. After years of deep involvement in Entrepreneurial Leap and 10 Disciplines, Gino shares his decision to step away from the day-to-day and return to the work that energizes him most: creating content, teaching, and guiding leaders. The shift has already created a sense of lightness and space as he prepares for a new chapter.The conversation then turns to a deeper question. Why is it so hard for people to admit when they screw up? Rob and Gino reflect on ego, fear, and the freedom that comes from simply owning mistakes. When we release the need to protect our image, we create space to grow, learn, and move forward with honesty and humility. Timestamps00:00 Gino's Business Shedding Journey04:37 Committing to Boundaries07:44 Why Can't People Admit Mistakes?13:44 The Importance of Discretion ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Most churches plan — but few have a rhythm that actually keeps vision and execution in sync. In this episode, we walk through the four essential components of the quarterly planning meeting we use at Mercy Hill Church. We break down how the check-in builds team trust, how to build an issues list that captures both problems and opportunities, how to "enter the danger" and create a culture of honest feedback, and why the 90-day cadence is the single most important meeting in your organization's year. Whether you're leading a church of 100 or 1,000, these principles will help your team get traction on the vision God has given you. Mentioned: Traction by Gino Wickman, The Five Dysfunctions of a Team by Patrick Lencioni.

In this podcast episode of Better Business, Better Life, Daniel Davis shares some tips on what the EOS life really is & how you can live the EOS life as an Entrepreneur or Business Owner.Daniel has a 20+ year history of building companies, and his obsession is helping entrepreneurial organisations to clarify, simplify and achieve their vision. He has been a founder, owner and leader in six successful companies in varying industries, and is now responsible for bringing the tools of EOS®, The Entrepreneurial Operating System®, into Australia, New Zealand and the Asia Pacific region.In this podcast, Daniel talks about:His love for fast cars, what he learned as life as an IGA owner in the Blue Mountains, how he discovered EOS & his 'twin' Gino Wickman, how he uses EOS in his personal life, how something can be simple but not easy!Daniel's passion to help others is evident in this podcast - you don't want to miss this episode!Daniel's EOS Life:When I read the book Traction by Gino Wickman, I loved it so much that I made it my mission to bring EOS® to Australia.EOS, the Entrepreneurial Operating System®, is widely used in the USA and Europe by tens of thousands of companies, and we want to see as many companies as possible enjoying the benefit of the EOS tools across Australia and beyond.Since 2017 the team at EOS Worldwide has entrusted me with the honour of representing and expanding the EOS brand here in Australia and New Zealand, and the wider Asia Pacific Region, where we are building a thriving community of entrepreneurs who are running their businesses using the EOS Process, Model, and Tools. As the regional Community Leader, I train and prepare EOS Implementers for a successful journey to EOS Mastery.At EOS Worldwide, we are devoted to finding, training and supporting like-minded entrepreneurs who want to become master EOS Implementers and live the "EOS Life":Doing what you love to doGrowing with people you enjoyMaking a significant differenceBeing compensated appropriatelyWith time to pursue other passions

Transition Talks from the Farm Forward ConferenceIn this Farm Forward Recap, Peggy Coffeen hosts a transition talk featuring Kristy Pagel of Leading Edge Consulting, who focuses on facilitating difficult family farm transition conversations, aligning expectations across generations, and helping farms get “unstuck,” often during conflict or crisis. Pagel emphasizes the need to clarify the senior generation's purpose beyond day-to-day farm duties and to support curiosity about what comes next.She also explains an adapted Employee Analyzer tool from Gino Wickman's “Traction” to objectively assess whether owners, family members, and employees have the head, heart, and capacity for their roles, adding a “reinvest” column with plans, communication, timelines, and accountability. Pagel describes using the tool as a two-way self-assessment to open honest dialogue about burnout, fit, and workload.Connect with Kristy:Owner, coach, consultant with Leading Edge Consulting LLCkristy@leadingedgeccd.comLinkedIn: Kristy PagelListen to Kristy's Other Episode on Uplevel Dairy here: https://youtu.be/wJU12xNYyl4?si=h7ypvZKEgUgY3GdL00:55 Meet Kristy Pagel02:21 Why Facilitation Matters03:29 Getting Unstuck Together05:49 Purpose After the Farm08:44 Employee Analyzer Tool11:57 Objective Feedback Not Emotion14:14 Story Using the Tool

In this episode of Shed and Shine, Gino explores a powerful question: how much time do we spend in the past, the present, and the future? Inspired by reflections, conversations, and ideas from Shine, he examines how each of these time horizons can serve us (or work against us), depending on our experience. Looking back can help us heal, learn, and shed old wounds. Thinking ahead helps us plan, create, and build a meaningful vision for the future. And being present brings awareness, peace, and connection to the moment.The key insight is not choosing one over the others, but bringing awareness to how we experience them. When we dwell on painful memories or anxious projections, our energy drains. When we use each time horizon with intention, they become powerful tools. Notice where your mind is, and find a healthy balance that allows your True Self to lead. Timestamps00:00 Past, Present, and Future Thinking04:29 Balancing Time: Healthy vs. Unhealthy06:26 Positive and Negative Experiences in Time09:40 Achieving Time Balance and Awareness ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Ryan goes live — sort of — and ends up doing what he does best: real, honest coaching. In this solo-ish episode, Ryan chats with Mark Cruz about the fear of hiring help and what it actually looks like to start delegating in a small video business. Ryan also gets candid about overcoming perfectionism and why launching imperfectly beats not launching at all. Key Takeaways Hiring a virtual assistant through sites like onlinejobs.ph or Upwork — even for just 5–10 hours a week — can free up serious mental bandwidth and open the door to more revenue-generating work You don't need consistent income to start hiring; start small, build trust, and scale from there Perfectionism is the enemy of progress — in business and in life, done beats perfect every time Use AI tools (like Claude!) alongside personality assessments to build a hiring process that finds someone who truly complements how you work About Ryan Koral Ryan Koral is a documentary filmmaker, founder, and creative coach based in Michigan. Over the last 20+ years, he's built a 7-figure story-driven video studio (Tell Studios), a global community of filmmakers and creative entrepreneurs (Studio Sherpas), and a weekly podcast with over 1 million downloads. His work has reached email audiences of over 100,000 people, and he's had the privilege of working with names like Gino Wickman, Mike Kim, Disney, and the University of Michigan. Today, Ryan helps founders and experts who are the best-kept secret in their industry step into their voice, tell their story, and build a brand people believe in. He's currently writing a book about storytelling in the age of AI. In This Episode [00:00] Welcome to the show! [07:24] Hiring an Executive Assistant [16:02] Buy Back Your Time [23:25] Overcoming Perfectionism [25:49] What Could Happen? [28:51] Being More Authentic [31:22] Outro Quotes "You don't learn until you launch." — Ryan Koral "If you just got 10 hours back a week — how would that feel?" — Ryan Koral  "I built my job, my studio, for my life — I'm not trying to build my life around my work." — Ryan Koral "Make mistakes, go ugly early, try things out at a fraction of the cost to learn your processes." — Ryan Koral Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter  

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In this episode of Shed and Shine, Rob and Gino explore the power of rituals and how they shape the rhythm of our lives. Rituals can be spiritual practices like meditation or gratitude, but they can also be simple, joyful moments such as meeting a friend for a drink, taking a weekly clarity break, or gathering with family each year. When practiced with intention, these rhythms help align our outer lives with our inner world and keep us connected to what matters most.Rob and Gino share personal rituals that bring balance, growth, and fun into their lives, from retreats and meditation to annual trips with friends and family. When you intentionally create rhythms around the people, practices, and priorities that matter most, life becomes more balanced, meaningful, and aligned with your True Self. Timestamps00:00 Defining Rituals02:04 Rituals Beyond the Spiritual04:03 Gino's Personal Rituals06:47 Rob's and Evolving Rituals09:06 Outcomes and Balance of Rituals12:10 Business Rituals and Conclusion ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team. Drawing from Gino Wickman's book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results. The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for execution. It's a great listen to help you strategize for the remainder of 2026!

In this episode of Shed and Shine, Gino explores a powerful theme for the year: creating space. Inspired by a reflective moment while sitting by the ocean, he shares how clarity and creativity rarely come from constant effort alone. Driven people are wired to work hard and push forward, but the best ideas often arrive when we step away long enough for our minds and souls to catch up.Gino reframes Discipline 2: Take Time Off as something even more powerful. When we intentionally create space, we open ourselves to insights, perspectives, and unexpected breakthroughs. He shares practical ways to do this, including meditation and journaling through Discipline 4: Be Still, clarity breaks, vacations, mini pauses during the day, and other simple moments that quiet the mind. Timestamps00:00 Creating Space: A New Theme03:59 Methods for Creating Space07:11 Unconventional Space-Creating Methods10:09 Embracing a Space-Oriented Mindset ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

BONUS: How to Build Teams That Think, Own, and Execute Without Burnout What if the problem isn't your people—but how your leadership shows up? In this episode, Sid Jashnani unpacks how Agile thinking, EOS (the Entrepreneurial Operating System), and his DELTA Delegation Ladder can help leaders build teams that truly own outcomes, execute without micromanagement, and grow the business—without burning out leaders or teams. The Breaking Point: When Smart People Don't Own Outcomes "I realized that I was the system, I was the bottleneck. And I was the one orchestrating everything. And if I were to step away for just going for dinner with my family, I would still get a call from someone."   Around 2014, Sid was running a thriving systems integration company with great people—people he trusted and loved working with. But they weren't owning outcomes. They were busy, but not always productive. Every decision fell back on Sid, and when the calls kept coming during family dinners, he started responding with irritation and sarcasm—a leadership pattern he knew was unsustainable. That moment of self-awareness became the catalyst for change. Sid realized the problem wasn't his team's competence; it was his inability to get them aligned, accountable, and clear on expectations.  That's when he discovered EOS—a business operating system created by Gino Wickman that orchestrates how you set priorities, run meetings, connect with your team, and track your numbers. Over the next few years, implementing EOS across his organization brought the clarity, accountability, and discipline his business needed. Where Agile and EOS Overlap: Trust Through Structure "The real overlap is trust through structure. If there's no structure, then I'm not accountable to you. I can do whatever."   Sid sees deep parallels between Agile and EOS. Both are allergic to hero culture. Both push decisions as close to the work as possible. Both rely on cadence—sprints, weekly meetings, daily stand-ups—to create rhythm without micromanagement. And both use visibility, numbers, and scorecards to keep teams aligned. But the real overlap, as Sid frames it, is trust through structure. In EOS, teams are structured through an accountability chart: who owns what outcome, who reports to whom, and how success is defined for each role. Without that structure, accountability becomes optional, and without accountability, trust never forms. Sid connects this directly to Patrick Lencioni's The Five Dysfunctions of a Team—where trust sits at the base of the pyramid, enabling healthy conflict, commitment, accountability, and ultimately results. The key anti-pattern Sid warns about: people picking only the comfortable parts of a system and relaxing the parameters so much that it becomes "SOS—Sid's Operating System—which is just an emergency call for help." In this episode, we also refer to Traction, by Gino Wickman, a foundational book for Sid in his career.  The DELTA Delegation Ladder: From Command-and-Control to Co-Founder Mode "Delegation fails because leaders skip levels."   Sid introduces his DELTA Delegation Ladder—a five-level framework for understanding where your team members sit and how to delegate accordingly:   D — Do as I say: Pure execution of instructions. Sid notes this level is increasingly being replaced by AI. E — Explore the possible solutions: Research and present options, but the leader still makes the decision. Also increasingly delegable to AI. L — Lead with a recommendation: The entry point for real human value. The person researches, forms a hypothesis, and recommends a path forward. Sid considers this the minimum hiring bar. T — Take action with oversight: The person takes decisions and acts, keeping the leader in the loop. Trust has been built through coaching and mentoring. A — Autonomous execution: Co-founder mode. The person owns the outcome end-to-end. Full trust, full ownership.   Delegation fails when leaders skip levels—expecting someone at "D" to operate at "A." It also fails when leaders abdicate rather than delegate, throwing someone into a role without investing time in coaching, clarifying expectations, or showing them what "great" looks like. As Sid puts it: delegation only works if you spend time with the person you're delegating to. Remote Teams: Written Clarity Beats Verbal Alignment "Trust comes from predictability, not proximity. I can be 1,000 miles across the world from you and trust you, because I can predict what your actions are gonna be."   For distributed and cross-timezone teams, Sid's non-negotiables are clear: get good at writing, and over-communicate. Written clarity beats verbal alignment every time, especially across cultures where tone and directness vary widely—from British politeness to Dutch directness. Over-communication isn't a flaw; it's the standard for remote teams. Without it, accountability vanishes and culture erodes. Sid points out that trust in remote settings comes from predictability—can you predict that someone will hit their milestones, complete their to-dos, and follow through?—not from physical proximity. Someone sitting next to you who consistently misses deadlines will never earn your trust, while someone across the world who reliably delivers will.   Self-reflection Question: Where on the DELTA Delegation Ladder are the people you're currently delegating to—and are you investing the time and coaching they need to move up, or are you skipping levels and hoping for miracles?   About Sid Jashnani Sid is a founder, operator, and growth advisor who scaled a systems integration firm into a portfolio of IT businesses. After struggling with delegation and predictability, EOS transformed how he led. Through Outgrow, Sid helps founders drive 15–30% predictable growth with disciplined execution and proactive customer communication.   You can link with Sid Jashnani on LinkedIn.   You can also read his weekly newsletter, Leadership Bytes Weekly on Substack.

In this episode of Shed and Shine, Rob and Gino explore one of the simplest yet most powerful tools available to us: our breath. Driven people often live in their heads, constantly planning, solving, and striving. Breath offers a direct path back to the present moment and back to the True Self. By bringing awareness to the breath, we reconnect mind, body, and spirit and create space for peace. The conversation highlights the real-world impact of conscious breathing, from reducing stress and improving focus to helping regulate the nervous system. Rob shares powerful experiences from a breathwork session, while Gino reflects on how simple daily breathing practices have changed his awareness. You do not need complicated techniques. Pause throughout the day, breathe slowly and intentionally, and let that moment of presence bring you back to peace. Timestamps 00:00 The Power of Conscious Breathing03:15 Awareness and Cadence of Breath07:24 Breath is Life and Spirit10:59 Practical Breath Techniques13:02 Simple Daily Breath Practices ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

I've read somewhere around 300-400 business and self-development books. I highlight them, take notes, and build systems out of them. I'm like a productivity nerd with a real estate habit.But most of those books, while good, didn't actually change what I do on a Monday morning. These three did.In this episode, I break down the exact 3-book stack that took me from grinding 60-hour weeks with no direction to building a real estate portfolio worth over a billion dollars. And more importantly, I give you the system for actually applying them so you can do more in the next 6 months than most people do in 10 years.The three books are Vivid Vision by Cameron Harold, The One Thing by Gary Keller and Jay Papasan, and Traction by Gino Wickman. Each one solves a specific reason people fail at big goals. Stack them together, and it's a completely different game.Try the free AI vision tool mentioned in the episode: firstdeal.com/visiontool

In this deeply personal episode of Shed and Shine, Gino opens a conversation many people avoid: death and dying. After the recent passing of his mother and several losses within the past five years, he reflects on the powerful role that honest conversations about mortality can play in freeing us. What many see as a dark topic can actually become a source of healing, clarity, and peace. Gino shares how preparing for his mother's passing created space for meaningful conversations, acceptance, and love. In contrast to sudden loss, those moments of awareness and connection offered a sense of grace and closure. His invitation to listeners is simple but profound. Talk openly about the things most people avoid. When we face death with honesty and openness, we often discover a lighter, freer way to live. Timestamps00:00 Why Discuss Death and Dying?03:14 Confronting Fear of Your Own Death05:57 Questions on Personal Mortality09:36 Legacy, Loved Ones, and Peace12:58 Navigating the Death of Others17:45 Mourning, Conclusions, and Lessons ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com⭐️ the10disciplines.com/shine ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

Send a textIf you're still the one closing every deal, reviewing every proposal, and carrying the weight of revenue growth, the issue isn't effort; it's structure. Without a clear sales system, growth eventually stalls.In this episode, I sit down with Chris Cocca, President of Strategic Sales in Frederick, Maryland. Chris serves clients across the U.S. and brings more than 25 years of sales leadership experience, including 17 years at PepsiCo. He's also a Sales Acceleration Advisor and a five-time President's Club winner who has helped B2B and professional services firms create record-breaking sales growth.We explore what it takes to build a scalable sales system that moves a company beyond founder-led selling. Chris shares practical strategies around CRM-driven sales operations, aligning sales and marketing KPIs, improving pipeline consistency, and developing a repeatable sales process that strengthens accountability across the team.If you're scaling a digital agency or service business and want a predictable pipeline, stronger team performance, and a sales process that doesn't depend on you, this conversation will give you the clarity to move forward with confidence.Books Mentioned- Traction by Gino Wickman- Rocket Fuel by Gino Wickman and Mark C. WintersIf you'd like to continue the conversation with Chris or learn more about building a stronger sales system for your company, connect with him on LinkedIn by searching Chris Cocca. You can also reach him directly at ccocca@salesxceleration.com or by phone at 918-409-9559.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. In this Quick Hit, you'll hear from returning guest Sue Frech, an EOS Implementer who has achieved a ton of success in the business world with EOS. She's the Visionary & Investor at Summit Shore Partners. Tune into the full episode here

In this candid episode of Shed and Shine, Rob and Gino explore the subtle but powerful impact of hidden agendas. Hidden agendas often stem from fear, insecurity, or past wounds. Sometimes they show up in business, sometimes they show up in the family. And often, we do not even realize we are carrying them.Gino shares practical tools for clarifying intentions, protecting your 100 Percent, and starting conversations with directness. Rob invites listeners to look inward and ask where they might be bending the truth or avoiding discomfort to get what they want. The invitation is simple but challenging: bring awareness to your energy, choose honesty over fear, and align your relationships with peace and authenticity so your True Self can lead the way. Chapters04:47 Uncovering Hidden Agendas09:25 The Psychology of Hidden Agendas13:04 Confronting Hidden Agendas in Relationships17:50 Authenticity and Awareness ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of Shed and Shine, Gino returns to the foundation of the Three Discoveries that guide the journey to freeing your True Self. With the release of the revised edition of Shine, he revisits “I am driven,” “All decisions are made from love or fear,” and “It is possible to be driven and have peace,” offering a fresh lens and simpler language. At the heart of the message is awareness. Driven people are both a blessing and a challenge, capable of great impact yet often operating from a foundation of angst rather than peace. Gino invites listeners to consider what it means to live from the inside out instead of the outside in. When the ego loosens its grip and past blocks are shed, drive no longer runs on fear but on clarity and peace. The result is a powerful balance of impact and peace, or whatever words best describe your version of shining in the world. Timestamps00:00 Introduction to Three Discoveries02:38 Discovery 1: I Am Driven04:39 Discovery 2: Love or Fear Decisions10:07 Discovery 3: Driven and Peaceful12:17 The True Self Model: Impact and Peace ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

What does it take to run a successful business? In this episode of The Shortlist, Wendy Simmons and Melissa Richey unpack one of their most-referenced books: Traction by Gino Wickman.They explore how the Entrepreneurial Operating System (EOS) provides a practical framework for clarity, accountability, and growth, specifically for AEC leaders and small to mid-sized firms.In this episode, we dive into the six key components of the system—Vision, People, Data, Issues, Process, and Traction—alongside essential tools like the VTO, Rocks, the Accountability Chart, and Level 10 Meetings. We also explore the specific marketing impact of this framework, discussing how EOS helps teams shift from reactive task management to proactive, quarterly priorities.Whether you fully adopt the system or just borrow a few tools, this conversation offers tangible ways to align your team and gain real momentum.CPSM CEU Credits: 0.5 | Domain: 6

In this Coffee Shop conversation, Rob and Gino trade real questions and honest answers. Rob asks a simple question with big weight: what do you want out of life right now? Gino shares what rises to the top, from being a present grandpa and husband to becoming the most authentic version of himself, and a clear desire to impact 70 million people.They explore the messiness of being human, how perfection used to run the show, and what it looks like to let go and live with more peace. Then the topic turns to naps, permission to rest, and why a 20 minute reset can change the second half of your day. If you like episodes that feel like sitting at the next table over, this one is for you. Honest. Simple. Useful. 00:00 Being Human Is Messy 00:14 Coffee Shop Conversations Explained 01:30 What Do You Want Out of Life? 02:16 Gino on Family, Authenticity, and Impact 03:55 Letting Go of Perfection 05:38 Finding Peace in the Mess 06:51 Rob on Freedom and Ego 08:34 The Beauty and Chaos of Business 09:55 Detaching from the Mess 11:42 Gino's Next Topic: Taking Naps 12:27 The Power (and Permission) of Rest 18:16 Celebrating 101 Episodes ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino takes listeners on a deep dive into the 10 Disciplines, exploring both their practical application and their deeper meaning. He explains how the Disciplines are designed to meet people wherever they are, whether they are just beginning or ready to go beneath the surface.Gino walks through each Discipline, starting with the simple, tangible tools that help slow the mind and create clarity. From there, he invites listeners into the deeper layer, where instinct, intuition, and knowing begin to guide decisions. Throughout the episode, he emphasizes that neither approach is better than the other. Both matter. Both work.This episode is a reminder that the surface practices help train the mind, while the deeper understanding reconnects us to what our True Self already knows. The invitation is simple. Go as deep as you are ready, and trust that the Disciplines will support you at every step. Timestamps00:00 Introduction: A Deep Dive Into the 10 Disciplines00:29 The Disciplines Meet You Where You Are01:26 Discipline 1: Ten Year Thinking From Surface to Soul04:11 Discipline 2: Take Time Off and Restore Energy05:38 Discipline 3: Know Thyself06:36 Discipline 4: Be Still07:35 Discipline 5: Know Your 100 Percent08:37 Discipline 6: Say No Often09:37 Discipline 7: Do Not Do $25 an Hour Work11:33 Discipline 8 and 9: Prepare and Stay Present12:33 Discipline 10: Be Humble and Practice Gratitude ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

In this brand-new Masterclass Special, Gary Fox sits down with Diarmuid Corcoran of Chartered Capital to unpack the money questions Irish founders avoid - until it's too late. They talk openly about why money can still feel like a “dirty word” in Ireland, why founders can be brilliant at making money but hesitant to manage it, and how wealth often compounds simply because of maths. Diarmuid breaks down the core principles of long-term investing (without the hype), the psychology that causes people to panic at the wrong time, and the practical founder moves that build real security - like taking a salary, using pensions properly, and keeping “fun investing” firmly contained. If you've ever said “I'll start later,” “I'll wait for the markets to settle,” or “my business is my pension,” this episode is the reset. Important note This episode is education and perspective - not personalised financial advice. Always do your own due diligence and speak to a qualified advisor/accountant for your circumstances. Show notes What you'll learn Why the “rich get richer” is often compounding in action Why Ireland has a unique relationship with money (scarcity mindset + property-first thinking) The hidden risk of “safe” cash: inflation eroding purchasing power Time in the market vs timing the market (and why “waiting” usually backfires) The psychology behind bad money decisions: recency bias, fear headlines, and the Dunning–Kruger effect “Set-and-forget” investing, and why boring usually wins The founder dilemma: all eggs in the business and no personal de-risking plan Pensions: why they can be tax-efficient, protective, and misunderstood The “de-risking” concept approaching retirement (and the 2008 lesson) A simple way to start investing regularly (and remove emotion from the process) The “playpen” rule: keeping speculative investing (stocks/crypto/startups) to a small % Founder mistakes Diarmuid sees constantly: Not taking a salary early Not paying a spouse/partner (where relevant) Being far too cautious in long-term pension funds Missing employer pension matching More about Chartered Capital: Chartered Capital Initial Query Form (https://bit.ly/4a89Mcp) for people who want to get in touch. When people fill this out, Chartered Capital will reach out to  them afterwards to arrange a meeting. They also circulate a monthly newsletter that generally only consists only of good news and isn't ever in any way technical:  Newsletter link (https://crafty-innovator-3012.kit.com/57ab7f6ffd)  Link to Blogs on Chartered Capital website (https://charteredcapital.ie/insights/blogs-and-news/) Chartered Capital Website (https://bit.ly/charcap) This is a super video on Robert Cialdini's work for those who don't have time to read the full book = Science of persuasion - Robert Cialdini (https://youtu.be/cFdCzN7RYbw) The Financial Planners Ireland website: https://fpireland.ie/ Our Sponsors: Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26  Rory's Travel Club: https://bit.ly/rorys26 Chartered Capital: https://bit.ly/49ZuFrk   Book Recommendations General Psychology = Influence – The Psychology of Persuasion (https://amzn.to/4bB6q4c) by Robert Cialdini and The 48 Laws of Power (https://amzn.to/49XcBON)by Robert Greene. Running a business = Traction (https://amzn.to/4qgiJGM) and Rocket Fuel (https://amzn.to/3ZdOqWa) by Gino Wickman. Personal Finance = The Psychology of Money (https://amzn.to/4rosi7w) by Morgan Housel.

In this special 100th episode of Shed and Shine, Rob and Gino pause to reflect on the unexpected road that led them here. What began as an idea evolved through missteps, pivots, and persistence, all anchored by a steady mission to help people free their True Selves. They share honest reflections on failure, iteration, celebration, and the courage it takes to keep showing up, even when the path does not look like the original plan.At the heart of the conversation is gratitude. Rob and Gino explore gratitude as both a practice and a way of being, closely tied to Discipline 10, Be Humble. From listener stories to personal rituals, including a simple gratitude alarm, they invite listeners to slow down, acknowledge the journey, and recognize how gratitude grounds growth, deepens connection, and brings meaning to the work and to life. Timestamps00:00 Celebrating 100 Episodes and Gratitude03:09 Audience Feedback and Podcast Authenticity08:37 Reflecting on the Journey and ‘Failures'12:28 Embracing Failures and Celebrating Milestones16:49 The Power of Gratitude Rituals ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

That advice we all know we need to hear—delivered in a no-nonsense, get-it-done way.In this episode, we're joined in studio by Chris Hallberg, aka The Business Sergeant—one of Inc. Magazine's Top 50 Leadership and Management Experts, published author, and personally trained by Gino Wickman, creator of EOS and author of Traction.Chris breaks down his world-renowned leadership principles that help teams:Stop accepting poor leadershipBuild real accountabilityAdopt a disciplined, military-style mindsetGet measurable resultsThis is a must-watch for leaders who are done with excuses and ready to raise the standard.

April Palmer joins this episode of Convergence.fm to break down a practical, repeatable approach to product innovation that starts with customer conversations and ends with shipped improvements. We talk about why most innovation is actually "amelioration," how to run a closed loop ladder from stories to product decisions, and how to earn buy-in from sales and frontline teams so innovation becomes a team sport.  April is in charge of client relationships at Duckbill and teaches product innovation at VCU. She is a former top sales performer for Fortune 100 companies across various industries, where she consistently drove double-digit growth in six- and seven-figure portfolios. Today, she helps aspiring entrepreneurs turn their ideas into successful businesses by developing strategies that integrate finance, marketing, sales, and customer experience. April shares how a sales driven internal request at Duckbill became Skyway, a cloud contract and spend visibility product, and why the best use of AI is helping humans do human work better. In this episode: Defining product innovation as improvement of existing workflows, not just net new invention The closed loop ladder: capture, translate, synthesize, decide, ship, close the loop The "wet monkeys" lesson, how tradition blocks obvious change How to use ride alongs and story capture to surface patterns fast How to earn trust from sales and frontline techs without slowing them down Why call centers are opportunity centers, not just cost centers AI in support: where it helps, where it creates risk Sales led innovation stories from ADP and Duckbill, from insights to new offerings Building a challenge network and creating room for whimsy in problem solving Delightful product experience, why Wayfair's self explanatory assembly labeling mattered Mentioned in this episode:  Follow April Palmer on LinkedIn Duckbill and Skyway  Share More Stories and SEEQ  They Ask, You Answer by Marcus Sheridan  Rocket Fuel by Gino Wickman and Mark C. Winters TED app Blinkist Headway Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

In this episode, Dr. Killeen breaks down what real core values actually look like—through the lens of Gino Wickman and the EOS framework. He talks about why so many practice values turn into corporate fluff, how to spot the difference between wishful thinking and reality, and how to build values that actually guide hiring, leadership, and daily decisions. Core values should drive behavior—not just decorate the break room.

In this episode of the Real Estate Investor Growth Network Podcast, host Jen Josey welcomes back her "work husband" and REIGN Coach, Bud Evans. Bud shares his journey from a career in the military and public service to building a multimillion-dollar real estate portfolio and leading a veteran-focused property management company. The conversation is packed with actionable strategies, real-world stories, and a healthy dose of humor as Bud and Jen dive into the systems and mindsets that drive success in real estate investing.   Bud details his rigorous tenant screening process, including his unique 100-point scoring system and the integration of AI tools to streamline and safeguard property management. He emphasizes the importance of consistency, documentation, and systems—not just for legal protection, but for scaling a successful rental business. Bud also shares tips for landlords on lease clauses, maintenance responsibilities, and how to create standard operating procedures using innovative tools.   The episode wraps up with Bud's "BADASS" insights, covering his favorite books, advice, systems, and what success means to him. He offers encouragement to take action, invest in education, and serve others—values that have shaped his own journey. Listeners are invited to connect with Bud for coaching, strategy sessions, or just to soak up more of his hard-earned wisdom.   00:00 Introduction to REIGN and Host Jen Josey 00:53 Badassery Bestowment: Finding Distressed Properties on Zillow 03:22 Guest Introduction: Meet Bud Evans 06:49 Bud Evans' Journey from Military to Real Estate 11:35 Tenant Screening: Importance and Strategies 15:35 The 100-Point Tenant Screening System 21:51 Incorporating AI in Tenant Screening 22:40 Privacy and Data Redaction in Tenant Management 23:29 AI in Financial Verification 24:30 Scoring and Approval Criteria for Tenants 25:09 AI Success Stories in Tenant Screening 27:00 Impact of AI on Vacancy Rates 27:36 Property Management and Self-Management Tips 29:11 Creating Effective Leases 34:47 Speaking Engagements and YouTube Channel 37:51 Personal Goals and Success Strategies 5 Key Takeaways Distressed Property Hunting: Use Zillow's keyword search (e.g., "fixer," "as is," "needs work"), filter by days on market, monitor price drops, scrutinize listing photos, and check public records to find hidden investment opportunities. Tenant Screening Systems: Implement a 100-point scoring system covering income stability, credit, criminal background, rental history, and file completeness. Consistency and documentation are essential to avoid legal pitfalls. Integrating AI: Utilize AI tools (like ChatGPT) for analyzing tenant applications, redacting sensitive info, and verifying income-to-expense ratios. AI can catch details humans might miss and streamline decision-making. Lease & Maintenance Tips: Customize leases to your market, include clauses for property showings before move-out, set a $250 repair threshold, and require proper documentation for pets. Use tools like Scribe to document your processes. Service and Systems Drive Success: Bud credits his achievements to serving others, investing in education, and leveraging systems like EOS (Entrepreneurial Operating System) for business growth and team alignment. Guest Bio: Bud Evans Bud Evans is a retired Air Force officer, former police officer, and mayor turned full-time real estate investor and business owner. He leads Second Street Property Management in South Jersey, managing hundreds of doors with a focus on affordability and service. Bud is also the founder of AIM High Properties and Enlisted 2 Entrepreneur, where he helps veterans and first responders transition into real estate. An educator at heart, Bud breaks down complex investing topics into actionable steps and is a sought-after coach, speaker, and advocate for systems-driven success. Books, Tools, and Websites Mentioned Books: Traction by Gino Wickman (and other works by Wickman/EOS) The E-Myth by Michael Gerber Rich Dad Poor Dad by Robert Kiyosaki The Four Hour Workweek by Tim Ferriss Profit First by David Richter Tools & Websites: Zillow (for property searches) County GIS/public records ChatGPT (AI for screening) Scribe (process documentation tool) — scribe.com EOS One (Entrepreneurial Operating System management) — app.eosone.com Quicken (personal budgeting) PetScreening.com (pet documentation) Bud's YouTube: Enlisted 2 Entrepreneur Bud's website: budevans.com  

In this episode of Welcome to Cloudlandia, we explore how Miles Copeland, manager of The Police, turned Sting's unmarketable song "Desert Rose" into a 28-million-dollar advertising campaign without spending a dime. The story reveals a powerful principle most businesses miss—the difference between approaching companies at the purchasing department versus the receiving dock. Dan introduces his concept that successful entrepreneurs make two fundamental decisions: they're responsible for their own financial security, and they create value before expecting opportunity. This "receiving dock" mentality—showing up with completed value rather than asking for money upfront—changes everything about how business gets done. We also explore how AI is accelerating adaptation to change, using tariff policies as an unexpected example of how quickly markets and entire provinces can adjust when forced to. We discuss the future of pharmaceutical TV advertising, why Canada's interprovincial trade barriers fell in 60 days, and touch on everything from the benefits of mandatory service to Gavin Newsom's 2028 positioning. Throughout, Charlotte (my AI assistant) makes guest appearances, instantly answering our curiosities. SHOW HIGHLIGHTS How Miles Copeland got $28M in free advertising for Sting by giving Jaguar a music video instead of asking for payment. Why approaching the "receiving dock" with completed value beats going to the "purchasing department" with requests. Dan's two fundamental entrepreneur decisions: take responsibility for your financial security and create value before expecting opportunity. How AI is accelerating adaptation, from tariff responses to Canada eliminating interprovincial trade barriers in 60 days. Why pharmaceutical advertising might disappear from television in 3-4 years and what it means for the industry. Charlotte the AI making guest appearances as the ultimate conversation tiebreaker and Google bypass. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson: Mr. Sullivan, Dan Sullivan: Good morning. Good morning. Dean Jackson: Good morning. Good morning. Our best to you this morning. Boy, you haven't heard that in a long time, have you? Dan Sullivan: Yeah. What was that? Dean Jackson: KE double LO Double G, Kellogg's. Best to you. Dan Sullivan: There you go. Dean Jackson: Yes, Dan Sullivan: There you go. Dean Jackson: I thought you might enjoy that as Dan Sullivan: An admin, the advertise. I bet everybody who created that is dead. Dean Jackson: I think you're probably right. Dan Sullivan: Yeah. I was just noticing that. Jaguar, did you follow the Jaguar brand change? Dean Jackson: No. What happened just recently? Dan Sullivan: Yeah. Basically maybe 24. They decided to completely rebrand. Since the rebranding, they've sold almost no cars and they fired their marketing. That's problem. Problem. Yeah. You can look it up on YouTube. There's about 25 P mode autopsies. Dean Jackson: Wow. Dan Sullivan: Where Dean Jackson: People are talking mean must. It's true. Because they haven't, there's nothing. It's pretty amazing, actually, when you think about it. The only thing, the evidence that you have that Jaguar even exists is when you see the Waymo taxis in Phoenix. Dan Sullivan: Is that Jaguar? Dean Jackson: They're Jaguars. Yeah. Dan Sullivan: I didn't know that. Yeah. Well, yeah, they just decided that they needed an upgrade. They needed to bring it into the 21st century. Couldn't have any of that traditional British, that traditional British snobby sort of thing. So yeah, when they first, they brought out this, I can't even say it was a commercial, because it wasn't clear that they were selling anything, but they had all these androgynous figures. You couldn't quite tell what their gender was. And they're dressed up in sort of electric colors, electric greens and reds, and not entirely clear what they were doing. Not entirely clear what they were trying to create, not were they selling something, didn't really know this. But not only are they, and then they brought out a new electric car, an ev. This was all for the sake of reading out their, and people said, nothing new here. Nothing new here. Not particularly interesting. Has none of the no relationship to the classic Jaguar look and everything. And as a result of that, not only are they not selling the new EV car, they're not selling any of their other models either. Dean Jackson: I can't even remember the last time you saw it. Betsy Vaughn, who runs our 90 minute book team, she has one of those Jaguar SUV things like the Waymo one. She is the last one I've seen in the wild. But my memory of Jaguar has always, in the nineties and the early two thousands, Jaguar was always distinct. You could always tell something was a Jaguar and you could never tell what year it was. I mean, it was always unique and you could tell it wasn't the latest model because they look kind of distinctly timeless. And that was something that was really, and even the color palettes of them were different. I think about that green that they had. And interesting story about Jaguar, because I listened to a podcast called How I Built This, and they had one of my, I would say this is one of my top five podcasts ever that I've listened to is an interview with Miles Copeland, who was the manager of the police, the band. And in the seventies when the police were just getting started, miles, who was the brother of Stuart Copeland, the drummer for the police. He was their manager, and he was new to managing. He was new to the business. He only got in it because his brother was in the band, and they needed a manager. So he took over. But he was very, very smart about the things that he did. He mentioned that he realized on reflection that the number one job of a manager is to make sure that people know your band exists. And then he thought, well, that's true. But there are people, it's more important that the 400 event bookers in the UK know that my band exists. And he started a magazine that only was distributed to the 400 Bookers. It looked like a regular magazine, but he only distributed it to 400 people. And it was like the big, that awareness for them. But I'll tell you that story, just to tell you that in the early two thousands when Sting was a solo artist, and he had launched a new album, and the first song on the album was a song called Desert Rose, which started out with a Arabic. It was collaboration with an Arabic singer. So the song starts out with this Arabic voice singing Arabic, an Arabic cry sort of thing. And this was right in the fall of 2001. And Speaker 1: Yeah, that's a good, Dean Jackson: They could not get any airplay on radio airplay. You couldn't get American airplay of a song that starts out with an Arabic wailing Arabic language. And so they shot a video for this song with Chebe was the guy, the Che Mumbai, I guess is the singer. So they shot a video and they were just driving through the desert between Palm Springs and Las Vegas, and they used the brand new Jaguar that had just been released, and it was really like a stunning car. It was a beautiful car that was, I think, peak Jaguar. And when Miles saw the video, he said, that's a beautiful car. And they saw the whole video. He thought you guys just made a car commercial. And he went to Jaguar and said, Hey, we just shot this video, and it's a beautiful, highlights your car, and if you want to use it in advertising, I'll give you the video. If you can make the ad look like it's an ad for Sting's new album. I can't get airplay on it now. So Jaguar looked at it. He went to the ad agency that was running Jaguar, and they loved it, loved the idea, and they came back to Miles and said, we'd love it. Here's what we edited. Here's what we did. And it looks like a music video. But kids, when was basically kids dream of being rock stars, and what do rock stars dream of? And they dream of Jaguars, right? And it was this, all the while playing this song, which looked like a music video with the thing in the corner saying from the new album, A Brand New Day by Sting. And so it looked like a music video for Sting, and they showed him an ad schedule that they were going to purchase 28 million of advertising with this. They were going to back it with a 28 million ad spend. And so he got 28 million of advertising for Stings album for free by giving them the video. And I thought, man, that is so, it was brilliant. Lucky, lucky. It was a VCR. Yeah. Lucky, Dan Sullivan: Lucky, lucky. Dean Jackson: It was a VCR collaboration. Perfectly executed. Dan Sullivan: Yeah. Yeah. It just shows that looking backwards capability, what I can say something that was just lucky looks like capability. Dean Jackson: Yeah, the whole, Dan Sullivan: I mean, basically it saved their ass. Dean Jackson: It saved Sting and Yeah. Oh yeah. But I think when you look in the, Dan Sullivan: No, it was just lucky. It was just lucky. I mean, if there hadn't been nine 11, there's no saying. There's no saying it would've gone anywhere. Dean Jackson: Right, exactly. Dan Sullivan: Well, the album would've gone, I mean, stain was famous. Speaker 1: It would've Dan Sullivan: Gone, but they probably, no, it's just a really, really good example of being really quick on your feet when something, Dean Jackson: I think, because there's other examples of things that he did that would lead me to believe it was more strategic than luck. He went to the record label, and the record label said, he said he was going to give the video to Jaguar, and they said, you're supposed to get money for licensing these things. And then he showed them the ad table that the media buy that they were willing to put behind it. And he said, oh, well, if you can match, you give me 28 million of promotion for the album, I'll go back and get some money from them for. And the label guy said, oh, well, let's not be too hasty here. But that, I think really looking at that shows treating your assets as collaboration currency rather than treating that you have to get a purchase order for it. Most people would think, oh, we need to get paid for that. The record label guy was thinking, but he said, no, we've got the video. We already shot it. It didn't cost us, wouldn't cost us anything to give it to them. But the value of the 28 million of promotion, It was a win-win for everyone. And by the way, that's how he got the record deal for the police. He went to a and m and said, he made the album first. He met a guy, a dentist, who had a studio in the back of his dental. He was aspiring musician, but he rented the studio for 4,000 pounds for a month, and he sent the police into the studio to make their album. So they had a finished album that he took to a and m and said, completely de-risk this for them. We've got the album. I'll give you the album and we'll just take the highest royalty that a and m pays. So the only decision that a and m had to make was do they like the album? Otherwise, typically they would say, we need you to sign these guys. And then they would have to put up the money to make the album and hope that they make a good album. But it was already done, so there was no risk. They just had to release it. And they ended up, because of that, making the most money of any of the a and m artists, because they didn't take an advance. They didn't put any risk on a and m. It was pretty amazing actually, the stories of it. Dan Sullivan: I always say that really successful entrepreneurs make two fundamental decisions at the beginning of their career. One is they're going to be responsible for their own financial security, number one. And number two is that they'll create value before they expect opportunity. So this is decision number two. They created value, and now the opportunity got created by the value that they got created. You're putting someone else in a position that the only risk they're taking is saying no. Dean Jackson: Yeah. And you know what it's, I've been calling this receiving doc thinking of most businesses are going to the purchasing department trying to get in line and convince somebody to write a purchase order for a future delivery of a good or service. And they're met with resistance and they're met with a rigorous evaluation process. And we've got to decide and be convinced that this is going to be a prudent thing to do, and you're limiting yourself to only getting the money that's available now. Whereas if instead of going to the purchasing department, you go around to the back and you approach a company at the receiving dock, you're met with open arms. Every company is a hundred percent enthusiastically willing to accept new money coming into the business, and you're met with no resistance. And it's kind of, that was a really interesting example of that. And you see those examples everywhere. Dan Sullivan: All cheese. Dean Jackson: All cheese. No, whiskers. That's exactly right. Dan Sullivan: Yeah. I mean, it's an interesting, funny, I'm kind of thinking about this. For some reason, my personal email number is entered into some sort of marketing network because about every day now, I get somebody who the message goes like this, dear Dan, we've been noticing your social media, and we feel that you're underselling yourself, that there's much better ways that we personally could do this. And there's something different in each one of them. But if you take a risk on us, there's a possibility. There's a possibility. You never know. Life's that we can possibly make some more money on you and all by you taking the risk. Dean Jackson: Yes, exactly. Send money. Dan Sullivan: Send money. Dean Jackson: Yeah. Dan Sullivan: Yeah. And they're quite long. They're like two or three paragraphs. They're not nine words. They might be nine paragraph emails for all I know, but it's really, really interesting. Well, they're just playing a numbers game. They're sending this out to probably 5,000 different places, and somebody might respond. So anyway, but it just shows you, you're asking someone to take a risk. Dean Jackson: Yes. Yeah. I call that a purchase order. It's exactly it. You can commit to something before and hope for the best hope that the delivery will arrive instead of just showing up with the delivery. It's kind of similar in your always be the buyer approach. Dan Sullivan: What are you seeing there? Whatcha seeing Dean Jackson: There? I mean, that kind of thinking you are looking for, well, that's my interpretation anyway, of what you're saying of always be the buyer is that are selecting from Dan Sullivan: Certain type of customer, we're looking for a certain type of customer, and then we're describing the customer, and it's based on our understanding that a certain type of customer is looking for a certain type of process that meets who they're not only that, but puts them in a community of people like themselves. Yeah. So Dean Jackson: I look at that, that's that kind of thing where one of the questions that I'll often ask people is just to get clarity is what would you do if you only got paid if your client gets the result? And that's, it's clarifying on a couple of levels. One, it clarifies what result you're actually capable of getting, because what do you have certainty, proof, and a protocol around if we're talking the vision terms. And the other part of that is if you are going to get that result, if you're only going to get paid, if they get the result, you are much more selective in who you select to engage with, rather than just like anybody that you can convince to give you the money, knowing that they're not going to be the best candidate anyway. But they take this, there's an element of external blame shifting when they don't get the result by saying, well, everything is there. It's up to them. They just didn't do anything with it. Dan Sullivan: Yeah. I mean, it's a really interesting world that we're in, because we've talked about this before with ai. Now on the scene, the sheer amount of marketing attempts at marketing Speaker 1: Is Dan Sullivan: Going through the roof, but the amount of attention that people have to entertain marketing suggestions and anything is probably going down very, very quickly. The amount of attention that they have. And it strikes me that, and then it's really interesting. There's a real high possibility that in the United States, probably within the next three or four years, there'll be no more TV advertising. The pharmaceuticals. Dean Jackson: Yeah. Very interesting. Dan Sullivan: Pharmaceuticals and the advertising industry is going crazy because a significant amount of advertising dollars really come from pharmaceuticals. Dean Jackson: Yeah. I wonder if you took out pharmaceuticals and beer, what the impact would be. Dan Sullivan: I bet pharmaceuticals is bigger than beer. Dean Jackson: I wonder. Yeah. I mean, that sounds like a job for perplexity. Yeah. Why don't we Dean Jackson: Ask what categories? Yeah, categories are the top advertising spenders. Our top advertising spenders. Dan Sullivan: Well, I think food would be one Dean Jackson: Restaurant, Dan Sullivan: But I think pharmaceuticals, but I think pharmaceuticals would be a big one. Dean Jackson: Number one is retail. The leading category, counting for the highest proportion of ad spend, 15% of total ad spend is retail entertainment. And media is number two with 12% financial services, typically among the top three with 11% pharmaceutical and healthcare holds a significant share around 10%. Automotive motor vehicles is a major one. Telecommunications one of the fastest growing sectors, food and beverage and health and beauty. Those are the top. Yeah, that makes sense. Dan Sullivan: Yeah. But you take, what was pharmaceuticals? Eight, 9%, something like that. 10%. 10%. 10%, 10%. Yeah. Well, that's a hit. Dean Jackson: I mean, it's more of a hit than Canada taking away their US liquor by That was a 1% impact. Dan Sullivan: Yeah. Dean Jackson: Yeah. Dan Sullivan: Well, that's not going anywhere right now. They're a long, long way from an agreement, a trade agreement, I'll tell you. Yeah. Well, the big thing, what supply management is, do you remember your Canadians Dean Jackson: Supply management? You mean like inventory management? First in, first out, last in, first out, Dan Sullivan: No. Supply management is paying farmers to only produce a certain amount of product in order to Dean Jackson: Keep prices up. Oh, the subsidies. Dan Sullivan: Subsidies. And that's apparently the big sticking point. And it's 10,000 farmers, and they're almost all in Ontario and Quebec, Dean Jackson: The dairy board and all that. Yeah. Dan Sullivan: Yep, yep, yep, yep. And apparently that's the real sticking point. Dean Jackson: Yeah. I had a friend grown up whose parents owned a dairy farm, and they had 200 acres, and I forget how many, many cattle or how many cows they had, but that was all under contract, I guess, right. To the dairy board. It's not free market or whatever. They're supplying milk to the dairy board, I guess, under an allocation agreement. Yeah, very. That's interesting. Dan Sullivan: Yeah, and it's guaranteed they have guaranteed prices too. Dean Jackson: They're Dan Sullivan: Guaranteed a certain amount. I was looking at that for some reason. There was an article, and I was just reading it. It was about a dairy farm, I think it was a US dairy farm, and they had 5,000 cattle. So I looked up, how much acreage do you have to have for 5,000 dairy cows? And I forget what the number was, but it prompted me to say, I wonder what the biggest dairy farm in the world is this. So I went retro. I went to Google, and it's what now? Google. You know that? Google that? You remember Google? Oh, yeah, yeah. Old, good old Google. I remember that. Used to do something called a search on Google. Yeah, Dean Jackson: I remember now. Dan Sullivan: Yeah. Well, I went retro. I went retro, and I said, and the biggest dairy farm is in China. It's 25 million acres. Dean Jackson: Wow. In context, how does that compare to, Dan Sullivan: It's a state of South Dakota. It's as big as Dean Jackson: South Dakota. Okay. That's what I was going to say. That's the entire state of Dan Sullivan: Yes, because I said, is there a state that's about the same size? Dean Jackson: I was just about to ask you that. Yeah. Dan Sullivan: It's a Russian Chinese project, and the reason is that when the Ukraine war started, there was a real cutback in what the Russians could trade and getting milk in. They had to get milk in from somewhere else. So it comes in from China, but a lot of it must be wasted because they've got a hundred thousand dairy cows, a hundred thousand dairy cows. So I'm trying to Dean Jackson: Put that, well, that seems like a lot. Dan Sullivan: It just seems like a lot. Just seems like Dean Jackson: A lot. That seems like a lot of acreage per cow. Dan Sullivan: Yeah. Well, they, one child policy, they probably have a one acre, a one 10 acre per cow Dean Jackson: Policy. Yeah, exactly. Dan Sullivan: You can just eat grass, don't do anything else. Just eat grass. Don't even move. But really interested, really, really interesting today, how things move. One of the things that's really interesting is that so far, the tariff policies have not had much. They have, first of all, the stock market is at peak right now. The stock market really peak, so it hasn't discouraged the stock market, which means that it hasn't disturbed the companies that people are investing in. The other thing is that inflation has actually gone down since they did that. Employment has gone up. So I did a search on perplexity, and I said 10 reasons why the experts who predicted disaster are being proven wrong with regard to the tariff policies. And it was very interesting. It gave me 10 answers, and all the 10 answers were that people have been at all levels. People have been incredibly more responsive and ingenious in responding to this. And my feeling is that it has a lot to do with it, especially with ai. That's something that was always seen as a negative because people could only respond to it very slowly, is now not as a negative, simply because the responsiveness is much higher. That in a certain sense, every country in the planet, on the planet, every company, on the planet, professions and everything else, when you have a change like this, everybody adjusts real quickly. They have a plan B, Dean Jackson: Plan B, anyone finds loop Pauls and plan B. That's the thing. Dan Sullivan: Since Trump dropped the notion that he is going to do tariffs on Canada, almost all the provinces have gotten together in Canada, and they've eliminated almost all trade restrictions between the provinces, which have been there since the beginning of the country, but they were gone within 60 Dean Jackson: Days Dan Sullivan: Afterwards. Dean Jackson: It was like, Hey, there, okay, maybe we should trade with each other. Dan Sullivan: Yeah, yeah. Dean Jackson: Very funny. Dan Sullivan: Which they don't because every province in Canada trades more with the United States than with the states close to them across the border than they do with any other Canadian province. Anyway. Well, the word is spreading, Dean, that if you listen to welcome to Cloud Landia, that probably there'll be an AI partner. There'll be an ai. Dean Jackson: Oh, yeah. Word is spreading. Okay, that's good. Dan Sullivan: Yeah, I like that. So let's what Charlotte think about the fact that she might be riding on the back of two humans and her fame is spreading based on the work of two humans. Dean Jackson: Yeah, exactly. Yeah, that's funny. Dan Sullivan: Does she feel a little sheepish about this? Dean Jackson: It's so funny because I think last time I asked her what she was doing when we're not there, and she does like, oh, I don't go off and explore or have curiosity or anything like that. It'll just sit here. I'm waiting for you. It was funny, Stuart, and I was here, Stuart Bell, who runs my new information, we were talking about just the visual personifying her as just silently sitting there waiting for you to ask her something or to get involved. She's never let us down. I mean, it's just so she knows all, she's a tiebreaker in any conversation, in any curiosity that you have, or there's no need to say, I wonder, and then leave it open-ended. We can just bring Charlotte into it, and it's amazing how much she knows. I definitely use her as a Google bypass for sure. I just say I asked, we were sitting at Honeycomb this morning, which is my favorite, my go-to place for breakfast and coffee, and I was saying surrounded by as many lakes as we are, there should be, the environment would be, it's on kind of a main road, so it's got a little bit noisy, and it's not as ideal as being on a lake. And it reminded me of there's a country club active adult community, and I just asked her, is Lake Ashton, are they open for breakfast? Their clubhouse is right on the lake, and she's looking just instantly looks up. Yeah. Yeah. They're open every day, but they don't open until 10, so it was like nine o'clock when we were Having this conversation. So she's saying there's a little bit of a comment about that, but there's not a lakefront cafe. There's plenty of places that would be, there's lots of excess capacity availability in a lot of places that are only open in the evenings there. There's a wonderful micro brewery called Grove Roots, which is right here in Winterhaven. It's an amazing, it's a great environment, beautiful high ceilings building that they open as a microbrew pub, and they have a rotating cast of food trucks that come there in the evenings, but they sit there vacant in the mornings, and I just think about how great that environment would be as a morning place, because it's quiet, it's spacious, it's shaded, it's all the things you would look for. And so I look at that as a capability asset that they have that's underutilized, and it wouldn't be much to partner with a coffee food truck. There was in Yorkville, right beside the Hazelton in the entrance, what used to be the entrance down into the What's now called Yorkville Village used to be Hazelton Lanes. There was a coffee truck called Jacked Up Coffee, and it was this inside. Now Dan Sullivan: It's Dean Jackson: Inside. Now it's inside. Yeah, exactly. It's inside now, but it used to sit in the breezeway on the entrance down into the Hazelton Lane. So imagine if you could get one of those trucks and just put that in the Grove Roots environment. So in the morning you've got this beautiful cafe environment, Dan Sullivan: And they could have breakfast sandwiches. Dean Jackson: Yes. That's the point. That's exactly it. There used to be a cafe in Winterhaven, pre COVID. Dan Sullivan: I mean, just stop by Starbucks and see what Starbucks has and just have that available. Exactly. In the truck. I mean, they do lots of research for you, so just take advantage of their research. But then what would you have picnic tables or something like that? They Dean Jackson: Have already. No, no. This is what I'm saying is that you'd use the Grove Roots Dan Sullivan: Existing restaurant, Dean Jackson: The existing restaurant. Yeah. Which is, they've got Adirondack chairs, they've got those kinds of chairs. They've got picnic tables, they've got regular tables and chairs inside. They've got Speaker 1: Comfy Dean Jackson: Leather sofas. They've got a whole bunch of different environments. That would be perfect. But I was saying pre COVID, there was a place in Winter Haven called Bean and Grape, and it was a cafe in the morning and a wine bar in the evening, which I thought makes the most sense of anything. You keep the cafe open and then four o'clock in the afternoon, switch it over, and it's a wine bar for a happy hour and the evening. Dan Sullivan: Yeah, I mean, it's interesting. I mean, you've got a marketing mind, plus you've got years of experience of marketing, helping people market different things. So it's really interesting that what is obvious to you other people would never think of. Dean Jackson: I'm beginning to see that. Right. That's really an interesting thing. What I have. Dan Sullivan: I mean, it's like I was reflecting on that because I've been coaching entrepreneurs for 50 years, and I've created lots of structures and created lots of tools for them. And so when you think about, I read a statistic and its function of, I think that higher education is not quite syncing with the marketplace, but in December of last year, there was that 45% of the graduates of the MBA, Harvard MBA school had not gotten jobs. This was six months later. They hadn't gotten jobs, 45% hadn't gotten jobs. And I said, well, what's surprising was these 45% hadn't already created a company while they were at Harvard Business School, and what are they looking for jobs for? Anyway, they be creating their own companies. But my sense is that what they've been doing is that they've been going to college to avoid having to go into the job market, and so they don't even know how to get, not only do they know how to create a company, they don't even know how to get a job. Dean Jackson: Yeah. There's a new school concept, like a high school in, I think it's in Austin, Texas that is, I think it's called Epic, and they are teaching kids how they do all the academic work in about two hours a day, and then the rest of the time is working on projects and creating businesses, like being entrepreneurial. And I thought it's very interesting teaching people, if people could leave high school equipped with a way to add value in a way that they're not looking to plug their umbilical cord in someone else, be an amazing thing of just giving, because you think about it, high school kids can add value. You have value to contribute. You have even at that level, and they can learn their value contribution. Dan Sullivan: I think probably the mindset for that is already there at 10 years old, I think 10 years old, that an enterprise, Dean Jackson: Well, that's when the lemonade stands, right? Dan Sullivan: Yeah. An enterprise, an enterprising attitude is probably already there at 10 years old, and it'd be interesting to test for, I mean, I think Gino Wickman from EOS, when he was grad EOS, he created a test to see whether children have an entrepreneurial mindset or not, but I got to believe that you could test for that, that you could test for that. Just the attitude of creating value before I get any opportunity. I think you could build a psychological justice Speaker 1: Around Dan Sullivan: That and that you could be feeding that. I mean, we have the Edge program in Strategic Coach. It's 18 to 24 and unique ability and the four or five concepts that you can get across in the one day period, but it makes sense. Our clients tell us that it makes a big difference. A lot of 'em, they're 18 and they're off to college or something like that, Speaker 1: And Dan Sullivan: To have that one day of edge mind adjustment mindset adjustment makes a big difference how they go through university and do that, Jim, but Leora Weinstein said that in Israel, they have all sorts of tests when you're about 10, 12, 13 years old, that indicates that this is a future jet pilot. This is a future member of the intelligence community. They've already got 'em spotted early. They got 'em spotted 13, 14 years old, because they have to go into the military anyway. They have everybody at the 18 has to go in the military. So they start the screening really early to see who are the really above average talent, above average mindset. Dean Jackson: Yeah. The interesting, I mean, I've heard of that, of doing not even just military, but service of public service or whatever being as a mandatory thing. Dan Sullivan: Yeah. Well, I went through it. Dean Jackson: Yeah, you did. Exactly. Dan Sullivan: Yeah. Yeah. And it's hard to say because it was tumultuous times, but I know that when I came out of the military, I was 23 when I came out 21, 21 to 23, that when I got to college at 23, 23 to 27, you're able to just focus. You didn't have to pay any attention to anything going outside where everybody was up in arms about the war. They were up in arms about this, or they're up in arms about being drafted and everything else, and just having that. But the other thing is that you had spent two years putting up with something that you hadn't chosen, hadn't chosen, but you had two years to do it. And I think there's some very beneficial mindsets and some very beneficial habits that comes from doing that, Dean Jackson: Being constraints, being where you can focus on something. Yeah. That's interesting. Having those things taken away. Dan Sullivan: And it's kind of interesting because you talk every once in a while in Toronto, I've met a person maybe in 50 years I've met, and these were all draft dodgers. These were Americans who moved to Canada, really to the draft, and I would say that their life got suspended when they made that decision that they haven't been able to move beyond it emotionally and psychologically Dean Jackson: Wild and just push the path, Dan Sullivan: And they want to talk about it. They really want to talk about it. I said, this happened. I'm talking to someone, and they're really emotionally involved in what they're talking about Dean Jackson: 55 years ago now. Dan Sullivan: Yeah, it's 55 years ago that this happened, and they're up in arms. They're still up in arms about it and angry and everything else. And I said, it tells me something that if I ever do something controversial, spend some time getting over the emotion that you went through and get on with life, win a lottery, Dean Jackson: That's a factor change. I think all you think about those things, Dan Sullivan: But the real thing of how your life can be suspended over something that you haven't worked through the learning yet. There's a big learning there, and the big thing is that Carter, when he was president, late seventies, he declared amnesty for everybody who was a draft dodge so they could go back to the United States. I mean, there was no problem. They went right to the Supreme Court. They didn't lose their citizenship. Actually, there's only one thing that you can lose your, if you're native born, like you're native born American, you're born American with American Speaker 1: Parents, Dan Sullivan: You're a 100% legitimate American. There's only one crime that you can do to lose your citizenship. Dean Jackson: What's that? Dan Sullivan: Treason. Dean Jackson: Treason. Yeah, treason. I was just going to say Dan Sullivan: That. Yeah. If you don't get killed, it's a capital crime. And actually that's coming up right now because of the discovery that the Obama administration with the CIA and with the FBI acted under false information for two years trying to undermine Trump when he got in president from 17 to 19, and it comes under the treason. Comes under the treason laws, and so Obama would be, he's under criminal investigation right now for treason. Dean Jackson: Oh, wow. Dan Sullivan: And they were saying, can you do that to a president, to his former president? And so the conversation has moved around. Well, wouldn't necessarily put him in prison, but you could take away his citizenship anyway. I mean, this is hypothetical. My sense is won't cut that far, but the people around him, like the CIA director and the FBI director, I can see them in prison. They could be in prison. Wow. Yeah, and there's no statutes of limitation on this. Dean Jackson: I've noticed that Gavin Newsom seems to have gotten a publicist in the last 30 or 60 days. Dan Sullivan: Yes, he is. Dean Jackson: I've seen Dan Sullivan: More. He's getting ready for 28. Dean Jackson: I've seen more Gavin Newsom in the last 30 days than I've seen ever of him, and he's very carefully positioning himself. As I said to somebody, it's almost like he's trying to carve out a third party position while still being on the democratic side. He's trying to distance himself from the wokeness, like the hatred for the rich kind of thing, while still staying aligned with the LGBT, that whole world, Speaker 1: Which Dean Jackson: I didn't realize he was the guy that authorized the first same sex marriage in San Francisco when he was the mayor of San Francisco. I thought that was it. So he's very carefully telling all the stories that position, his bonafides kind of thing, and talking about, I didn't realize that he was an entrepreneur, para restaurants and vineyards. Dan Sullivan: I think it's all positive for him except for the fact of what happened in California while it was governor. Dean Jackson: And so he's even repositioning that. I think everybody's saying that what happened, but he was looking, he's positioning that California is one of the few net positive states to the federal government, Dan Sullivan: But not a single voter in the United States That, Dean Jackson: Right. Very interesting. That's why he's telling the story. Dan Sullivan: Yeah Dean Jackson: Fair. They contribute, I think, I don't know the numbers, but 8 billion a year to the federal government, and Texas is, as the other example, is a net drain on the United States that they're a net taker from the federal government. And so it's really very, it's interesting. He's very carefully positioning all the things, really. He's speaking a thing of, because they're asking him the podcasts that he is going on, they're kind of asking him how the Democrats have failed kind of thing. And that's what, yeah, Dan Sullivan: They're at their lowest in almost history right now. Yeah. Well, he can try. I mean, every American's got the right to try, but my sense is that the tide has totally gone against the Democrats. It doesn't matter what kind of Democrat you want to position yourself at. I mean, you'll be able to get a feel for that with the midterm elections next November. Dean Jackson: Yeah. That's Dan Sullivan: Not this November. This November, but no, I think he could very definitely win the nomination. There's no question the nomination, but I think this isn't just a lot of people misinterpret maga. MAGA is the equivalent to the beginning of the country. In other words, the putting together the Constitution and the revolution and the Constitution and starting new governor, that was a movement, a huge movement. That was a movement that created it. And then the abolition movement, which put the end to slavery with the Civil War. That was the second movement. And then the labor movement, the fact that labor, there was a whole labor movement that Franklin Roosevelt took and turned it into what was called the New Deal in the 1930s. That was the movement. So you've had these three movements. I think Trump represents the next movement, and it's the complete rebellion of the part of the country that isn't highly educated against Gavin. Newsom represents the wealthy, ultra educated part of the country. I mean, he's the Getty. He's the Getty man. He's got the billions of dollars of the Getty family behind him. He was Nancy, Nancy Pelosi's nephew. He represents total establishment, democratic establishment, and I don't think he can get away from that. Dean Jackson: Interesting. Yeah, it's interesting to watch him try. I literally, I know more about him now than I've ever heard, and he's articulate and seems to be likable, so we'll see. But you're coming from this perception of, well, look what he did to California. And he's kind of dismantling that by saying, if only we could do to California, due to the country, what I've done to California. Well, Dan Sullivan: He didn't do anything for California. I mean, California 30 years ago was in incredibly better shape than California's right now. Yeah. The big problem was the bureaucrats run California. These are people who were left wing during the 1960s, 1970s, and they were the anti-war. I mean, it all started in California, the anti-war project, and these people graduated from college. First of all, they stayed in college as long as they could, and then they went into the government bureaucracy. So I mean, there's lifeguards in Los Angeles that make 500,000 a year. Dean Jackson: It's crazy, isn't it? Dan Sullivan: Yeah, yeah, yeah. It's the extraordinary money that goes to the public service in California that's destroyed the state. But I mean, anybody can try. Speaker 1: Yeah. Dan Sullivan: I remember after the Democratic Convention, Kamala was up by 10 points over Trump. Yes. Yeah, she's from San Francisco too. Dean Jackson: Yes, exactly. That's what he was saying, their history. Dan Sullivan: No, you're just seeing that because he started in South Carolina, that's where all his, because that's now the first state that counts on the nomination, but he's after the nomination right now. He's trying to position for the nomination. Anyway, we'll see. Go for it. Well, there you Speaker 1: Go. Dan Sullivan: And Elon Musk, he wants to start a new party. He can go for it too. Dean Jackson: Somebody. That's exactly right. Dan Sullivan: Yeah. Then there's other people. Dean Jackson: That's true. Dan Sullivan: Alrighty, got to jump. Dean Jackson: Okay. Have a great week

In today's episode, Ralph Cochran shares some ways on how to monetize your podcast and how your listeners will resonate with your message. He breaks down the importance of crafting a clear message, building a community, and implementing a strategic monetization plan from the beginning. Dive into why partnerships matter, how to choose the right platforms, and the systems that help podcasters scale sustainably!   WHAT TO LISTEN FOR Significance of focusing your message to your listeners How to engage/serve your audience The benefits of having a partner who knows what to work on Why it's important to have a reach plan and monetization plan Ways to set up monetization on podcasti   RESOURCES/LINKS MENTIONED X Youtube Simplecast Teespring SoundCloud Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business What the Heck Is EOS? by Gino Wickman and Tom Bouer Traction: Get a Grip on Your Business   ABOUT RALPH COCHRAN Ralph Cochran is the Co-founder and President of Turley Talks, hosted by Dr. Steve Turley, based out of Pennsylvania, USA. Turley Talks can be found on YouTube, Facebook, and is also a top-ranking Podcast. Turley Talks has its own streaming service, Turley Talks TV.   From a few conversations and a newly created Twitter account in 2015, Turley Talks has grown into a globally recognized conservative talk show and opinion platform, all thanks to Ralph's marketing and business development guidance and expertise.   CONNECT WITH RALPH Website: Turley Talks YouTube: Dr. Steve Turley Email: ralph@turleytalks.com    CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!