Podcast appearances and mentions of gino wickman

In this episode, Dr. Killeen breaks down what real core values actually look like—through the lens of Gino Wickman and the EOS framework. He talks about why so many practice values turn into corporate fluff, how to spot the difference between wishful thinking and reality, and how to build values that actually guide hiring, leadership, and daily decisions. Core values should drive behavior—not just decorate the break room.

In this episode of Welcome to Cloudlandia, we explore how Miles Copeland, manager of The Police, turned Sting's unmarketable song "Desert Rose" into a 28-million-dollar advertising campaign without spending a dime. The story reveals a powerful principle most businesses miss—the difference between approaching companies at the purchasing department versus the receiving dock. Dan introduces his concept that successful entrepreneurs make two fundamental decisions: they're responsible for their own financial security, and they create value before expecting opportunity. This "receiving dock" mentality—showing up with completed value rather than asking for money upfront—changes everything about how business gets done. We also explore how AI is accelerating adaptation to change, using tariff policies as an unexpected example of how quickly markets and entire provinces can adjust when forced to. We discuss the future of pharmaceutical TV advertising, why Canada's interprovincial trade barriers fell in 60 days, and touch on everything from the benefits of mandatory service to Gavin Newsom's 2028 positioning. Throughout, Charlotte (my AI assistant) makes guest appearances, instantly answering our curiosities. SHOW HIGHLIGHTS How Miles Copeland got $28M in free advertising for Sting by giving Jaguar a music video instead of asking for payment. Why approaching the "receiving dock" with completed value beats going to the "purchasing department" with requests. Dan's two fundamental entrepreneur decisions: take responsibility for your financial security and create value before expecting opportunity. How AI is accelerating adaptation, from tariff responses to Canada eliminating interprovincial trade barriers in 60 days. Why pharmaceutical advertising might disappear from television in 3-4 years and what it means for the industry. Charlotte the AI making guest appearances as the ultimate conversation tiebreaker and Google bypass. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson: Mr. Sullivan, Dan Sullivan: Good morning. Good morning. Dean Jackson: Good morning. Good morning. Our best to you this morning. Boy, you haven't heard that in a long time, have you? Dan Sullivan: Yeah. What was that? Dean Jackson: KE double LO Double G, Kellogg's. Best to you. Dan Sullivan: There you go. Dean Jackson: Yes, Dan Sullivan: There you go. Dean Jackson: I thought you might enjoy that as Dan Sullivan: An admin, the advertise. I bet everybody who created that is dead. Dean Jackson: I think you're probably right. Dan Sullivan: Yeah. I was just noticing that. Jaguar, did you follow the Jaguar brand change? Dean Jackson: No. What happened just recently? Dan Sullivan: Yeah. Basically maybe 24. They decided to completely rebrand. Since the rebranding, they've sold almost no cars and they fired their marketing. That's problem. Problem. Yeah. You can look it up on YouTube. There's about 25 P mode autopsies. Dean Jackson: Wow. Dan Sullivan: Where Dean Jackson: People are talking mean must. It's true. Because they haven't, there's nothing. It's pretty amazing, actually, when you think about it. The only thing, the evidence that you have that Jaguar even exists is when you see the Waymo taxis in Phoenix. Dan Sullivan: Is that Jaguar? Dean Jackson: They're Jaguars. Yeah. Dan Sullivan: I didn't know that. Yeah. Well, yeah, they just decided that they needed an upgrade. They needed to bring it into the 21st century. Couldn't have any of that traditional British, that traditional British snobby sort of thing. So yeah, when they first, they brought out this, I can't even say it was a commercial, because it wasn't clear that they were selling anything, but they had all these androgynous figures. You couldn't quite tell what their gender was. And they're dressed up in sort of electric colors, electric greens and reds, and not entirely clear what they were doing. Not entirely clear what they were trying to create, not were they selling something, didn't really know this. But not only are they, and then they brought out a new electric car, an ev. This was all for the sake of reading out their, and people said, nothing new here. Nothing new here. Not particularly interesting. Has none of the no relationship to the classic Jaguar look and everything. And as a result of that, not only are they not selling the new EV car, they're not selling any of their other models either. Dean Jackson: I can't even remember the last time you saw it. Betsy Vaughn, who runs our 90 minute book team, she has one of those Jaguar SUV things like the Waymo one. She is the last one I've seen in the wild. But my memory of Jaguar has always, in the nineties and the early two thousands, Jaguar was always distinct. You could always tell something was a Jaguar and you could never tell what year it was. I mean, it was always unique and you could tell it wasn't the latest model because they look kind of distinctly timeless. And that was something that was really, and even the color palettes of them were different. I think about that green that they had. And interesting story about Jaguar, because I listened to a podcast called How I Built This, and they had one of my, I would say this is one of my top five podcasts ever that I've listened to is an interview with Miles Copeland, who was the manager of the police, the band. And in the seventies when the police were just getting started, miles, who was the brother of Stuart Copeland, the drummer for the police. He was their manager, and he was new to managing. He was new to the business. He only got in it because his brother was in the band, and they needed a manager. So he took over. But he was very, very smart about the things that he did. He mentioned that he realized on reflection that the number one job of a manager is to make sure that people know your band exists. And then he thought, well, that's true. But there are people, it's more important that the 400 event bookers in the UK know that my band exists. And he started a magazine that only was distributed to the 400 Bookers. It looked like a regular magazine, but he only distributed it to 400 people. And it was like the big, that awareness for them. But I'll tell you that story, just to tell you that in the early two thousands when Sting was a solo artist, and he had launched a new album, and the first song on the album was a song called Desert Rose, which started out with a Arabic. It was collaboration with an Arabic singer. So the song starts out with this Arabic voice singing Arabic, an Arabic cry sort of thing. And this was right in the fall of 2001. And Speaker 1: Yeah, that's a good, Dean Jackson: They could not get any airplay on radio airplay. You couldn't get American airplay of a song that starts out with an Arabic wailing Arabic language. And so they shot a video for this song with Chebe was the guy, the Che Mumbai, I guess is the singer. So they shot a video and they were just driving through the desert between Palm Springs and Las Vegas, and they used the brand new Jaguar that had just been released, and it was really like a stunning car. It was a beautiful car that was, I think, peak Jaguar. And when Miles saw the video, he said, that's a beautiful car. And they saw the whole video. He thought you guys just made a car commercial. And he went to Jaguar and said, Hey, we just shot this video, and it's a beautiful, highlights your car, and if you want to use it in advertising, I'll give you the video. If you can make the ad look like it's an ad for Sting's new album. I can't get airplay on it now. So Jaguar looked at it. He went to the ad agency that was running Jaguar, and they loved it, loved the idea, and they came back to Miles and said, we'd love it. Here's what we edited. Here's what we did. And it looks like a music video. But kids, when was basically kids dream of being rock stars, and what do rock stars dream of? And they dream of Jaguars, right? And it was this, all the while playing this song, which looked like a music video with the thing in the corner saying from the new album, A Brand New Day by Sting. And so it looked like a music video for Sting, and they showed him an ad schedule that they were going to purchase 28 million of advertising with this. They were going to back it with a 28 million ad spend. And so he got 28 million of advertising for Stings album for free by giving them the video. And I thought, man, that is so, it was brilliant. Lucky, lucky. It was a VCR. Yeah. Lucky, Dan Sullivan: Lucky, lucky. Dean Jackson: It was a VCR collaboration. Perfectly executed. Dan Sullivan: Yeah. Yeah. It just shows that looking backwards capability, what I can say something that was just lucky looks like capability. Dean Jackson: Yeah, the whole, Dan Sullivan: I mean, basically it saved their ass. Dean Jackson: It saved Sting and Yeah. Oh yeah. But I think when you look in the, Dan Sullivan: No, it was just lucky. It was just lucky. I mean, if there hadn't been nine 11, there's no saying. There's no saying it would've gone anywhere. Dean Jackson: Right, exactly. Dan Sullivan: Well, the album would've gone, I mean, stain was famous. Speaker 1: It would've Dan Sullivan: Gone, but they probably, no, it's just a really, really good example of being really quick on your feet when something, Dean Jackson: I think, because there's other examples of things that he did that would lead me to believe it was more strategic than luck. He went to the record label, and the record label said, he said he was going to give the video to Jaguar, and they said, you're supposed to get money for licensing these things. And then he showed them the ad table that the media buy that they were willing to put behind it. And he said, oh, well, if you can match, you give me 28 million of promotion for the album, I'll go back and get some money from them for. And the label guy said, oh, well, let's not be too hasty here. But that, I think really looking at that shows treating your assets as collaboration currency rather than treating that you have to get a purchase order for it. Most people would think, oh, we need to get paid for that. The record label guy was thinking, but he said, no, we've got the video. We already shot it. It didn't cost us, wouldn't cost us anything to give it to them. But the value of the 28 million of promotion, It was a win-win for everyone. And by the way, that's how he got the record deal for the police. He went to a and m and said, he made the album first. He met a guy, a dentist, who had a studio in the back of his dental. He was aspiring musician, but he rented the studio for 4,000 pounds for a month, and he sent the police into the studio to make their album. So they had a finished album that he took to a and m and said, completely de-risk this for them. We've got the album. I'll give you the album and we'll just take the highest royalty that a and m pays. So the only decision that a and m had to make was do they like the album? Otherwise, typically they would say, we need you to sign these guys. And then they would have to put up the money to make the album and hope that they make a good album. But it was already done, so there was no risk. They just had to release it. And they ended up, because of that, making the most money of any of the a and m artists, because they didn't take an advance. They didn't put any risk on a and m. It was pretty amazing actually, the stories of it. Dan Sullivan: I always say that really successful entrepreneurs make two fundamental decisions at the beginning of their career. One is they're going to be responsible for their own financial security, number one. And number two is that they'll create value before they expect opportunity. So this is decision number two. They created value, and now the opportunity got created by the value that they got created. You're putting someone else in a position that the only risk they're taking is saying no. Dean Jackson: Yeah. And you know what it's, I've been calling this receiving doc thinking of most businesses are going to the purchasing department trying to get in line and convince somebody to write a purchase order for a future delivery of a good or service. And they're met with resistance and they're met with a rigorous evaluation process. And we've got to decide and be convinced that this is going to be a prudent thing to do, and you're limiting yourself to only getting the money that's available now. Whereas if instead of going to the purchasing department, you go around to the back and you approach a company at the receiving dock, you're met with open arms. Every company is a hundred percent enthusiastically willing to accept new money coming into the business, and you're met with no resistance. And it's kind of, that was a really interesting example of that. And you see those examples everywhere. Dan Sullivan: All cheese. Dean Jackson: All cheese. No, whiskers. That's exactly right. Dan Sullivan: Yeah. I mean, it's an interesting, funny, I'm kind of thinking about this. For some reason, my personal email number is entered into some sort of marketing network because about every day now, I get somebody who the message goes like this, dear Dan, we've been noticing your social media, and we feel that you're underselling yourself, that there's much better ways that we personally could do this. And there's something different in each one of them. But if you take a risk on us, there's a possibility. There's a possibility. You never know. Life's that we can possibly make some more money on you and all by you taking the risk. Dean Jackson: Yes, exactly. Send money. Dan Sullivan: Send money. Dean Jackson: Yeah. Dan Sullivan: Yeah. And they're quite long. They're like two or three paragraphs. They're not nine words. They might be nine paragraph emails for all I know, but it's really, really interesting. Well, they're just playing a numbers game. They're sending this out to probably 5,000 different places, and somebody might respond. So anyway, but it just shows you, you're asking someone to take a risk. Dean Jackson: Yes. Yeah. I call that a purchase order. It's exactly it. You can commit to something before and hope for the best hope that the delivery will arrive instead of just showing up with the delivery. It's kind of similar in your always be the buyer approach. Dan Sullivan: What are you seeing there? Whatcha seeing Dean Jackson: There? I mean, that kind of thinking you are looking for, well, that's my interpretation anyway, of what you're saying of always be the buyer is that are selecting from Dan Sullivan: Certain type of customer, we're looking for a certain type of customer, and then we're describing the customer, and it's based on our understanding that a certain type of customer is looking for a certain type of process that meets who they're not only that, but puts them in a community of people like themselves. Yeah. So Dean Jackson: I look at that, that's that kind of thing where one of the questions that I'll often ask people is just to get clarity is what would you do if you only got paid if your client gets the result? And that's, it's clarifying on a couple of levels. One, it clarifies what result you're actually capable of getting, because what do you have certainty, proof, and a protocol around if we're talking the vision terms. And the other part of that is if you are going to get that result, if you're only going to get paid, if they get the result, you are much more selective in who you select to engage with, rather than just like anybody that you can convince to give you the money, knowing that they're not going to be the best candidate anyway. But they take this, there's an element of external blame shifting when they don't get the result by saying, well, everything is there. It's up to them. They just didn't do anything with it. Dan Sullivan: Yeah. I mean, it's a really interesting world that we're in, because we've talked about this before with ai. Now on the scene, the sheer amount of marketing attempts at marketing Speaker 1: Is Dan Sullivan: Going through the roof, but the amount of attention that people have to entertain marketing suggestions and anything is probably going down very, very quickly. The amount of attention that they have. And it strikes me that, and then it's really interesting. There's a real high possibility that in the United States, probably within the next three or four years, there'll be no more TV advertising. The pharmaceuticals. Dean Jackson: Yeah. Very interesting. Dan Sullivan: Pharmaceuticals and the advertising industry is going crazy because a significant amount of advertising dollars really come from pharmaceuticals. Dean Jackson: Yeah. I wonder if you took out pharmaceuticals and beer, what the impact would be. Dan Sullivan: I bet pharmaceuticals is bigger than beer. Dean Jackson: I wonder. Yeah. I mean, that sounds like a job for perplexity. Yeah. Why don't we Dean Jackson: Ask what categories? Yeah, categories are the top advertising spenders. Our top advertising spenders. Dan Sullivan: Well, I think food would be one Dean Jackson: Restaurant, Dan Sullivan: But I think pharmaceuticals, but I think pharmaceuticals would be a big one. Dean Jackson: Number one is retail. The leading category, counting for the highest proportion of ad spend, 15% of total ad spend is retail entertainment. And media is number two with 12% financial services, typically among the top three with 11% pharmaceutical and healthcare holds a significant share around 10%. Automotive motor vehicles is a major one. Telecommunications one of the fastest growing sectors, food and beverage and health and beauty. Those are the top. Yeah, that makes sense. Dan Sullivan: Yeah. But you take, what was pharmaceuticals? Eight, 9%, something like that. 10%. 10%. 10%, 10%. Yeah. Well, that's a hit. Dean Jackson: I mean, it's more of a hit than Canada taking away their US liquor by That was a 1% impact. Dan Sullivan: Yeah. Dean Jackson: Yeah. Dan Sullivan: Well, that's not going anywhere right now. They're a long, long way from an agreement, a trade agreement, I'll tell you. Yeah. Well, the big thing, what supply management is, do you remember your Canadians Dean Jackson: Supply management? You mean like inventory management? First in, first out, last in, first out, Dan Sullivan: No. Supply management is paying farmers to only produce a certain amount of product in order to Dean Jackson: Keep prices up. Oh, the subsidies. Dan Sullivan: Subsidies. And that's apparently the big sticking point. And it's 10,000 farmers, and they're almost all in Ontario and Quebec, Dean Jackson: The dairy board and all that. Yeah. Dan Sullivan: Yep, yep, yep, yep. And apparently that's the real sticking point. Dean Jackson: Yeah. I had a friend grown up whose parents owned a dairy farm, and they had 200 acres, and I forget how many, many cattle or how many cows they had, but that was all under contract, I guess, right. To the dairy board. It's not free market or whatever. They're supplying milk to the dairy board, I guess, under an allocation agreement. Yeah, very. That's interesting. Dan Sullivan: Yeah, and it's guaranteed they have guaranteed prices too. Dean Jackson: They're Dan Sullivan: Guaranteed a certain amount. I was looking at that for some reason. There was an article, and I was just reading it. It was about a dairy farm, I think it was a US dairy farm, and they had 5,000 cattle. So I looked up, how much acreage do you have to have for 5,000 dairy cows? And I forget what the number was, but it prompted me to say, I wonder what the biggest dairy farm in the world is this. So I went retro. I went to Google, and it's what now? Google. You know that? Google that? You remember Google? Oh, yeah, yeah. Old, good old Google. I remember that. Used to do something called a search on Google. Yeah, Dean Jackson: I remember now. Dan Sullivan: Yeah. Well, I went retro. I went retro, and I said, and the biggest dairy farm is in China. It's 25 million acres. Dean Jackson: Wow. In context, how does that compare to, Dan Sullivan: It's a state of South Dakota. It's as big as Dean Jackson: South Dakota. Okay. That's what I was going to say. That's the entire state of Dan Sullivan: Yes, because I said, is there a state that's about the same size? Dean Jackson: I was just about to ask you that. Yeah. Dan Sullivan: It's a Russian Chinese project, and the reason is that when the Ukraine war started, there was a real cutback in what the Russians could trade and getting milk in. They had to get milk in from somewhere else. So it comes in from China, but a lot of it must be wasted because they've got a hundred thousand dairy cows, a hundred thousand dairy cows. So I'm trying to Dean Jackson: Put that, well, that seems like a lot. Dan Sullivan: It just seems like a lot. Just seems like Dean Jackson: A lot. That seems like a lot of acreage per cow. Dan Sullivan: Yeah. Well, they, one child policy, they probably have a one acre, a one 10 acre per cow Dean Jackson: Policy. Yeah, exactly. Dan Sullivan: You can just eat grass, don't do anything else. Just eat grass. Don't even move. But really interested, really, really interesting today, how things move. One of the things that's really interesting is that so far, the tariff policies have not had much. They have, first of all, the stock market is at peak right now. The stock market really peak, so it hasn't discouraged the stock market, which means that it hasn't disturbed the companies that people are investing in. The other thing is that inflation has actually gone down since they did that. Employment has gone up. So I did a search on perplexity, and I said 10 reasons why the experts who predicted disaster are being proven wrong with regard to the tariff policies. And it was very interesting. It gave me 10 answers, and all the 10 answers were that people have been at all levels. People have been incredibly more responsive and ingenious in responding to this. And my feeling is that it has a lot to do with it, especially with ai. That's something that was always seen as a negative because people could only respond to it very slowly, is now not as a negative, simply because the responsiveness is much higher. That in a certain sense, every country in the planet, on the planet, every company, on the planet, professions and everything else, when you have a change like this, everybody adjusts real quickly. They have a plan B, Dean Jackson: Plan B, anyone finds loop Pauls and plan B. That's the thing. Dan Sullivan: Since Trump dropped the notion that he is going to do tariffs on Canada, almost all the provinces have gotten together in Canada, and they've eliminated almost all trade restrictions between the provinces, which have been there since the beginning of the country, but they were gone within 60 Dean Jackson: Days Dan Sullivan: Afterwards. Dean Jackson: It was like, Hey, there, okay, maybe we should trade with each other. Dan Sullivan: Yeah, yeah. Dean Jackson: Very funny. Dan Sullivan: Which they don't because every province in Canada trades more with the United States than with the states close to them across the border than they do with any other Canadian province. Anyway. Well, the word is spreading, Dean, that if you listen to welcome to Cloud Landia, that probably there'll be an AI partner. There'll be an ai. Dean Jackson: Oh, yeah. Word is spreading. Okay, that's good. Dan Sullivan: Yeah, I like that. So let's what Charlotte think about the fact that she might be riding on the back of two humans and her fame is spreading based on the work of two humans. Dean Jackson: Yeah, exactly. Yeah, that's funny. Dan Sullivan: Does she feel a little sheepish about this? Dean Jackson: It's so funny because I think last time I asked her what she was doing when we're not there, and she does like, oh, I don't go off and explore or have curiosity or anything like that. It'll just sit here. I'm waiting for you. It was funny, Stuart, and I was here, Stuart Bell, who runs my new information, we were talking about just the visual personifying her as just silently sitting there waiting for you to ask her something or to get involved. She's never let us down. I mean, it's just so she knows all, she's a tiebreaker in any conversation, in any curiosity that you have, or there's no need to say, I wonder, and then leave it open-ended. We can just bring Charlotte into it, and it's amazing how much she knows. I definitely use her as a Google bypass for sure. I just say I asked, we were sitting at Honeycomb this morning, which is my favorite, my go-to place for breakfast and coffee, and I was saying surrounded by as many lakes as we are, there should be, the environment would be, it's on kind of a main road, so it's got a little bit noisy, and it's not as ideal as being on a lake. And it reminded me of there's a country club active adult community, and I just asked her, is Lake Ashton, are they open for breakfast? Their clubhouse is right on the lake, and she's looking just instantly looks up. Yeah. Yeah. They're open every day, but they don't open until 10, so it was like nine o'clock when we were Having this conversation. So she's saying there's a little bit of a comment about that, but there's not a lakefront cafe. There's plenty of places that would be, there's lots of excess capacity availability in a lot of places that are only open in the evenings there. There's a wonderful micro brewery called Grove Roots, which is right here in Winterhaven. It's an amazing, it's a great environment, beautiful high ceilings building that they open as a microbrew pub, and they have a rotating cast of food trucks that come there in the evenings, but they sit there vacant in the mornings, and I just think about how great that environment would be as a morning place, because it's quiet, it's spacious, it's shaded, it's all the things you would look for. And so I look at that as a capability asset that they have that's underutilized, and it wouldn't be much to partner with a coffee food truck. There was in Yorkville, right beside the Hazelton in the entrance, what used to be the entrance down into the What's now called Yorkville Village used to be Hazelton Lanes. There was a coffee truck called Jacked Up Coffee, and it was this inside. Now Dan Sullivan: It's Dean Jackson: Inside. Now it's inside. Yeah, exactly. It's inside now, but it used to sit in the breezeway on the entrance down into the Hazelton Lane. So imagine if you could get one of those trucks and just put that in the Grove Roots environment. So in the morning you've got this beautiful cafe environment, Dan Sullivan: And they could have breakfast sandwiches. Dean Jackson: Yes. That's the point. That's exactly it. There used to be a cafe in Winterhaven, pre COVID. Dan Sullivan: I mean, just stop by Starbucks and see what Starbucks has and just have that available. Exactly. In the truck. I mean, they do lots of research for you, so just take advantage of their research. But then what would you have picnic tables or something like that? They Dean Jackson: Have already. No, no. This is what I'm saying is that you'd use the Grove Roots Dan Sullivan: Existing restaurant, Dean Jackson: The existing restaurant. Yeah. Which is, they've got Adirondack chairs, they've got those kinds of chairs. They've got picnic tables, they've got regular tables and chairs inside. They've got Speaker 1: Comfy Dean Jackson: Leather sofas. They've got a whole bunch of different environments. That would be perfect. But I was saying pre COVID, there was a place in Winter Haven called Bean and Grape, and it was a cafe in the morning and a wine bar in the evening, which I thought makes the most sense of anything. You keep the cafe open and then four o'clock in the afternoon, switch it over, and it's a wine bar for a happy hour and the evening. Dan Sullivan: Yeah, I mean, it's interesting. I mean, you've got a marketing mind, plus you've got years of experience of marketing, helping people market different things. So it's really interesting that what is obvious to you other people would never think of. Dean Jackson: I'm beginning to see that. Right. That's really an interesting thing. What I have. Dan Sullivan: I mean, it's like I was reflecting on that because I've been coaching entrepreneurs for 50 years, and I've created lots of structures and created lots of tools for them. And so when you think about, I read a statistic and its function of, I think that higher education is not quite syncing with the marketplace, but in December of last year, there was that 45% of the graduates of the MBA, Harvard MBA school had not gotten jobs. This was six months later. They hadn't gotten jobs, 45% hadn't gotten jobs. And I said, well, what's surprising was these 45% hadn't already created a company while they were at Harvard Business School, and what are they looking for jobs for? Anyway, they be creating their own companies. But my sense is that what they've been doing is that they've been going to college to avoid having to go into the job market, and so they don't even know how to get, not only do they know how to create a company, they don't even know how to get a job. Dean Jackson: Yeah. There's a new school concept, like a high school in, I think it's in Austin, Texas that is, I think it's called Epic, and they are teaching kids how they do all the academic work in about two hours a day, and then the rest of the time is working on projects and creating businesses, like being entrepreneurial. And I thought it's very interesting teaching people, if people could leave high school equipped with a way to add value in a way that they're not looking to plug their umbilical cord in someone else, be an amazing thing of just giving, because you think about it, high school kids can add value. You have value to contribute. You have even at that level, and they can learn their value contribution. Dan Sullivan: I think probably the mindset for that is already there at 10 years old, I think 10 years old, that an enterprise, Dean Jackson: Well, that's when the lemonade stands, right? Dan Sullivan: Yeah. An enterprise, an enterprising attitude is probably already there at 10 years old, and it'd be interesting to test for, I mean, I think Gino Wickman from EOS, when he was grad EOS, he created a test to see whether children have an entrepreneurial mindset or not, but I got to believe that you could test for that, that you could test for that. Just the attitude of creating value before I get any opportunity. I think you could build a psychological justice Speaker 1: Around Dan Sullivan: That and that you could be feeding that. I mean, we have the Edge program in Strategic Coach. It's 18 to 24 and unique ability and the four or five concepts that you can get across in the one day period, but it makes sense. Our clients tell us that it makes a big difference. A lot of 'em, they're 18 and they're off to college or something like that, Speaker 1: And Dan Sullivan: To have that one day of edge mind adjustment mindset adjustment makes a big difference how they go through university and do that, Jim, but Leora Weinstein said that in Israel, they have all sorts of tests when you're about 10, 12, 13 years old, that indicates that this is a future jet pilot. This is a future member of the intelligence community. They've already got 'em spotted early. They got 'em spotted 13, 14 years old, because they have to go into the military anyway. They have everybody at the 18 has to go in the military. So they start the screening really early to see who are the really above average talent, above average mindset. Dean Jackson: Yeah. The interesting, I mean, I've heard of that, of doing not even just military, but service of public service or whatever being as a mandatory thing. Dan Sullivan: Yeah. Well, I went through it. Dean Jackson: Yeah, you did. Exactly. Dan Sullivan: Yeah. Yeah. And it's hard to say because it was tumultuous times, but I know that when I came out of the military, I was 23 when I came out 21, 21 to 23, that when I got to college at 23, 23 to 27, you're able to just focus. You didn't have to pay any attention to anything going outside where everybody was up in arms about the war. They were up in arms about this, or they're up in arms about being drafted and everything else, and just having that. But the other thing is that you had spent two years putting up with something that you hadn't chosen, hadn't chosen, but you had two years to do it. And I think there's some very beneficial mindsets and some very beneficial habits that comes from doing that, Dean Jackson: Being constraints, being where you can focus on something. Yeah. That's interesting. Having those things taken away. Dan Sullivan: And it's kind of interesting because you talk every once in a while in Toronto, I've met a person maybe in 50 years I've met, and these were all draft dodgers. These were Americans who moved to Canada, really to the draft, and I would say that their life got suspended when they made that decision that they haven't been able to move beyond it emotionally and psychologically Dean Jackson: Wild and just push the path, Dan Sullivan: And they want to talk about it. They really want to talk about it. I said, this happened. I'm talking to someone, and they're really emotionally involved in what they're talking about Dean Jackson: 55 years ago now. Dan Sullivan: Yeah, it's 55 years ago that this happened, and they're up in arms. They're still up in arms about it and angry and everything else. And I said, it tells me something that if I ever do something controversial, spend some time getting over the emotion that you went through and get on with life, win a lottery, Dean Jackson: That's a factor change. I think all you think about those things, Dan Sullivan: But the real thing of how your life can be suspended over something that you haven't worked through the learning yet. There's a big learning there, and the big thing is that Carter, when he was president, late seventies, he declared amnesty for everybody who was a draft dodge so they could go back to the United States. I mean, there was no problem. They went right to the Supreme Court. They didn't lose their citizenship. Actually, there's only one thing that you can lose your, if you're native born, like you're native born American, you're born American with American Speaker 1: Parents, Dan Sullivan: You're a 100% legitimate American. There's only one crime that you can do to lose your citizenship. Dean Jackson: What's that? Dan Sullivan: Treason. Dean Jackson: Treason. Yeah, treason. I was just going to say Dan Sullivan: That. Yeah. If you don't get killed, it's a capital crime. And actually that's coming up right now because of the discovery that the Obama administration with the CIA and with the FBI acted under false information for two years trying to undermine Trump when he got in president from 17 to 19, and it comes under the treason. Comes under the treason laws, and so Obama would be, he's under criminal investigation right now for treason. Dean Jackson: Oh, wow. Dan Sullivan: And they were saying, can you do that to a president, to his former president? And so the conversation has moved around. Well, wouldn't necessarily put him in prison, but you could take away his citizenship anyway. I mean, this is hypothetical. My sense is won't cut that far, but the people around him, like the CIA director and the FBI director, I can see them in prison. They could be in prison. Wow. Yeah, and there's no statutes of limitation on this. Dean Jackson: I've noticed that Gavin Newsom seems to have gotten a publicist in the last 30 or 60 days. Dan Sullivan: Yes, he is. Dean Jackson: I've seen Dan Sullivan: More. He's getting ready for 28. Dean Jackson: I've seen more Gavin Newsom in the last 30 days than I've seen ever of him, and he's very carefully positioning himself. As I said to somebody, it's almost like he's trying to carve out a third party position while still being on the democratic side. He's trying to distance himself from the wokeness, like the hatred for the rich kind of thing, while still staying aligned with the LGBT, that whole world, Speaker 1: Which Dean Jackson: I didn't realize he was the guy that authorized the first same sex marriage in San Francisco when he was the mayor of San Francisco. I thought that was it. So he's very carefully telling all the stories that position, his bonafides kind of thing, and talking about, I didn't realize that he was an entrepreneur, para restaurants and vineyards. Dan Sullivan: I think it's all positive for him except for the fact of what happened in California while it was governor. Dean Jackson: And so he's even repositioning that. I think everybody's saying that what happened, but he was looking, he's positioning that California is one of the few net positive states to the federal government, Dan Sullivan: But not a single voter in the United States That, Dean Jackson: Right. Very interesting. That's why he's telling the story. Dan Sullivan: Yeah Dean Jackson: Fair. They contribute, I think, I don't know the numbers, but 8 billion a year to the federal government, and Texas is, as the other example, is a net drain on the United States that they're a net taker from the federal government. And so it's really very, it's interesting. He's very carefully positioning all the things, really. He's speaking a thing of, because they're asking him the podcasts that he is going on, they're kind of asking him how the Democrats have failed kind of thing. And that's what, yeah, Dan Sullivan: They're at their lowest in almost history right now. Yeah. Well, he can try. I mean, every American's got the right to try, but my sense is that the tide has totally gone against the Democrats. It doesn't matter what kind of Democrat you want to position yourself at. I mean, you'll be able to get a feel for that with the midterm elections next November. Dean Jackson: Yeah. That's Dan Sullivan: Not this November. This November, but no, I think he could very definitely win the nomination. There's no question the nomination, but I think this isn't just a lot of people misinterpret maga. MAGA is the equivalent to the beginning of the country. In other words, the putting together the Constitution and the revolution and the Constitution and starting new governor, that was a movement, a huge movement. That was a movement that created it. And then the abolition movement, which put the end to slavery with the Civil War. That was the second movement. And then the labor movement, the fact that labor, there was a whole labor movement that Franklin Roosevelt took and turned it into what was called the New Deal in the 1930s. That was the movement. So you've had these three movements. I think Trump represents the next movement, and it's the complete rebellion of the part of the country that isn't highly educated against Gavin. Newsom represents the wealthy, ultra educated part of the country. I mean, he's the Getty. He's the Getty man. He's got the billions of dollars of the Getty family behind him. He was Nancy, Nancy Pelosi's nephew. He represents total establishment, democratic establishment, and I don't think he can get away from that. Dean Jackson: Interesting. Yeah, it's interesting to watch him try. I literally, I know more about him now than I've ever heard, and he's articulate and seems to be likable, so we'll see. But you're coming from this perception of, well, look what he did to California. And he's kind of dismantling that by saying, if only we could do to California, due to the country, what I've done to California. Well, Dan Sullivan: He didn't do anything for California. I mean, California 30 years ago was in incredibly better shape than California's right now. Yeah. The big problem was the bureaucrats run California. These are people who were left wing during the 1960s, 1970s, and they were the anti-war. I mean, it all started in California, the anti-war project, and these people graduated from college. First of all, they stayed in college as long as they could, and then they went into the government bureaucracy. So I mean, there's lifeguards in Los Angeles that make 500,000 a year. Dean Jackson: It's crazy, isn't it? Dan Sullivan: Yeah, yeah, yeah. It's the extraordinary money that goes to the public service in California that's destroyed the state. But I mean, anybody can try. Speaker 1: Yeah. Dan Sullivan: I remember after the Democratic Convention, Kamala was up by 10 points over Trump. Yes. Yeah, she's from San Francisco too. Dean Jackson: Yes, exactly. That's what he was saying, their history. Dan Sullivan: No, you're just seeing that because he started in South Carolina, that's where all his, because that's now the first state that counts on the nomination, but he's after the nomination right now. He's trying to position for the nomination. Anyway, we'll see. Go for it. Well, there you Speaker 1: Go. Dan Sullivan: And Elon Musk, he wants to start a new party. He can go for it too. Dean Jackson: Somebody. That's exactly right. Dan Sullivan: Yeah. Then there's other people. Dean Jackson: That's true. Dan Sullivan: Alrighty, got to jump. Dean Jackson: Okay. Have a great week

In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace.They break down each part of the acronym, revealing how unprocessed pain becomes trapped energy that shapes the way we live and lead. Gino shares how releasing these emotional blocks through awareness and presence allows our True Self to shine, while Rob offers insight into the fear that keeps us from facing what hurts.This conversation invites you to look inward, shed what no longer serves you, and rediscover the quiet strength of clarity, peace, and trust. Timestamps00:00 The Origin of “Shed Your Shit”01:20 SHIT Defined: Suppressed, Hidden, Influential Traumas02:25 Suppression and the Body's Messages04:10 Hidden Emotions and the Ego's Tricks05:45 How Early Life Shapes What We Hide08:00 The Power of “Influential” and Why It Matters09:30 Understanding Trauma: From Womb to Today11:30 How Suppressed Energy Influences Leadership and Life14:05 Fear, Insecurity, and the Armor We Build16:45 Why Letting Go Hurts (and Why It's Worth It)17:53 The Death of the Old Self and Finding Peace18:43 Gratitude, Healing, and the True Self ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino reflects on the role advice plays in growth and why discernment matters as much as openness. He explores three types of advice: Too Much Outside Advice, Too Little Outside Advice, and the often overlooked Voice of Inner Wisdom. While growth requires learning from others, Gino shares how over-seeking can create overwhelm, erode confidence, and pull us away from our True Self.Drawing on Shine principles, personal experience, and insights from his sabbatical, Gino invites listeners to consider when it may be time to pause external input and listen inward. He also addresses the relationship between advice and confidence, highlighting the balance between humility and self-trust. At its heart, the conversation points toward trusting your own wisdom, honoring your timing, and allowing yourself to become your own guru. Chapters00:00 Introduction to Advice02:39 Navigating Too Much Outside Advice05:43 Understanding Too Little Outside Advice07:32 Embracing Inside Advice: Your Intuition12:57 The Confidence Challenge with Advice ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

In this episode of Shed and Shine, Rob and Gino explore what it means to truly find your community. Rob opens the conversation by reflecting on how driven people often go it alone, yet many crave a space where they can be vulnerable, grow, and shed what no longer serves them. Gino shares his decades-long experience with peer groups, from early mentor circles to YEO, Strategic Coach, and the EOS Implementer Community, and how each shaped his growth and awareness.They discuss the value of surrounding yourself with like-minded people who both challenge and reflect your True Self. The conversation touches on vulnerability, evolution, and the courage to start your own circle when none feels right. Whether you thrive in solitude or community, this episode invites you to ask: Who helps you see yourself more clearly? Timestamps00:00 Finding Your Community: An Introduction02:18 Gino's Journey Through Peer Groups05:45 Rob's Evolution in Community07:47 Finding the Right Group: Gino's Advice10:37 The Depth of Connection & Individual Paths13:32 The Benefits of Authentic Community ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino explores a truth that sits at the root of Shedding and Shining: honesty. He shares why being open and honest with yourself and with others is not just a value, but the foundation for freeing your True Self. Drawing from his sabbatical and the book Radical Honesty, Gino introduces three levels of telling the truth: revealing the facts from the past, being honest about current thoughts and feelings, and exposing the fiction of the ego or persona.He reflects on how performance, people pleasing, and fear pull us away from authenticity, and why truth, even when uncomfortable, ultimately brings clarity and freedom. The episode closes with a passionate reminder that honesty does not equal cruelty. When truth comes from the heart, it is an act of love. Gino invites listeners to practice openness, demand honesty in their relationships, and trust that the truth will set them free. Chapters00:00 The Root of Honesty02:26 Open vs. Honest vs. Authentic04:42 Level 1: Revealing Past Deceptions07:32 Level 2: Current Thoughts & Feelings09:46 Level 3: Exposing the Fiction11:59 Kindness, Words, and Truth ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

In this episode, Rob and Gino explore Discipline #10: Be Humble. The conversation begins with a simple question: what does true humility really look like? Gino shares that humility often shows up through laughter, especially the ability to laugh at yourself, to laugh in disagreement, and even to laugh when you realize you're wrong. Together, they unpack how humility and ego can coexist within driven people, and how awareness transforms that tension into growth.Rob and Gino also discuss recognition, authenticity, and how to stay grounded when others misunderstand your intentions. Gino reflects on his evolution from craving validation to simply being grateful for it. The episode closes with reminders to embrace imperfection, release judgment, and remember that humility is not weakness; it's the quiet strength of knowing and accepting your True Self. Chapters00:00 Defining and Understanding Humility01:46 Humility: Laughing at Ourselves04:19 Perception of Arrogance vs. Humility07:26 Handling Recognition with Humility11:28 Ego, Validation, and the ‘Fixer' Mentality15:23 Entrepreneurs, Humility, and Gratitude18:08 Accepting Disagreement and the Humility Exercise ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Are you truly a great leader? Or are you overestimating how good you are? In this episode, Kirk Behrendt brings in Michelle Wakeman, one of ACT's amazing coaches, to reframe what it means to be a leader, why it's important, and to share some of the best leadership lessons from thriving practices. To learn how to lead with confidence to build a successful practice, listen to Episode 981 of The Best Practices Show!Learn More About Michelle:Send Michelle an email: michelle@actdental.com Follow Michelle on ACT's Instagram: https://www.instagram.com/actdentalSend Courtney an email to learn more about ACT: courtney@actdental.com Send Gina an email to learn more about ACT: gina@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaDownload ACT's BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360Download ACT's BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_USJoin ACT's To The Top Study Club: https://www.actdental.com/tttGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 981: https://www.youtube.com/@actdental/videosRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionMain Takeaways:Have a clear vision. Your vision is what provides direction for your team.Clearly define your clinical, financial, team culture, and life vision.Communicate your vision and core values to your team.Repeat your vision and core values for alignment.Walk the talk as the leader. Set the example.Snippets:0:00 Introduction.0:58 ACT/Smile Source and BPA.3:29 Why this is an important topic.4:50 How does this show up in your practice?10:22 Three key things that great leaders define.14:02 Vision provides direction.18:44 Four key areas of practice vision: Clinical vision.22:51 Four key areas of practice vision: Financial vision.26:13 Four key

In this quiet and intimate Riff, Gino invites you into a deeper encounter with your True Self. He begins with a guided exercise from Shine, asking you to strip away every role and achievement until only you remain. In that stillness, you notice where you sit on the spectrum between peace and pain. That awareness becomes a doorway into knowing yourself more honestly.Gino then shares the story of his four day personal retreat, a stretch of time without identity or distraction. He wrote his life story, journaled, rested, met long-forgotten teachings, and sat in silence with himself. There was introspection, beauty, and a real shift at the core.He leaves you with a gentle question: What would happen if you created even a small retreat of your own? What part of your True Self might come forward? Chapters00:00 The True Self Exercise05:59 A Four-Day Personal Retreat08:31 Activities During the Retreat12:27 Reflections and Call to Action ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, we sit down with Lisa Smith who is a functional medicine dietitian, gut-health expert, and founder of Lisa Smith Wellness. We explore the realities of deep stress and the health impacts that so many accounting firm owners quietly carry. We start by talking about the concept of “deep stress,” how it differs from everyday overwhelm, and why professionals who juggle multiple roles often don't realize their bodies are stuck in long-term survival mode. Lisa breaks down the signs many CPAs ignore: waking up tired, constant tension, reliance on caffeine or wine, disrupted sleep, brain fog, and that ever-present feeling of being “on.”Timestamps:03:55: Introducing the concept of deep stress05:58: How stress impacts sleep and cortisol07:57: What entrepreneurs consistently overlook in wellness10:50: Habit change and understanding personal motivators12:52: Redesigning your life and business through intentionality16:34: Long-term health implications of unmanaged stress18:59: Feeling trapped in your business and how to begin unwinding it23:05: Reducing stress and improving clarity24:26: Price's Law, the Pareto Principle, and understanding real productivity29:14: Pre-tax-season tips for improving energy and well-being30:46: The “campfire method” for stabilizing daily energy34:29: Lisa's book recommendations for leaders and entrepreneursLisa's Resource Recommendations:Prepare Your CPA Firm for A Sale by Brannon Poe [https://poegroupadvisors.com/prepare/]Atomic Habits by James Clear [https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299]The Slight Edge by Jeff Olson [https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463]Who Not How by Dan Sullivan [https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151]Traction by Gino Wickman [https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837]The Common Path to Uncommon Success by John Lee Dumas [https://www.amazon.com/Common-Path-Uncommon-Success-Fulfillment/dp/1400221099]Journaling Guide: [http://lisasmithwellness.com/the-morning-mindset-journal]Connecting with Lisa:  Listen to my Pretty Well PODCAST https://apple.co/3Y2IbSZ Visit my Website https://lisasmithwellness.com Read my Wellness BLOG  https://lisasmithwellness.com/blog/ Find me on Instagram https://www.instagram.com/prettywell_podcast/ lisa.lsw@outlook.com Link to full listing: https://poegroupadvisors.com/practice/sc2038/ Firm Highlights:- Young, energetic owner committed to staying 10+ years to run and grow the firm.- Selling 70–100% equity, with plans to offer key employees an ownership stake.- 3+ CPAs on staff and over 20 employees.- High-net-worth clients with strong loyalty and consistent referrals.- 78% of services tied to business clients.

In today's episode, Ralph Cochran shares some ways on how to monetize your podcast and how your listeners will resonate with your message. He breaks down the importance of crafting a clear message, building a community, and implementing a strategic monetization plan from the beginning. Dive into why partnerships matter, how to choose the right platforms, and the systems that help podcasters scale sustainably!   WHAT TO LISTEN FOR Significance of focusing your message to your listeners How to engage/serve your audience The benefits of having a partner who knows what to work on Why it's important to have a reach plan and monetization plan Ways to set up monetization on podcasti   RESOURCES/LINKS MENTIONED X Youtube Simplecast Teespring SoundCloud Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business What the Heck Is EOS? by Gino Wickman and Tom Bouer Traction: Get a Grip on Your Business   ABOUT RALPH COCHRAN Ralph Cochran is the Co-founder and President of Turley Talks, hosted by Dr. Steve Turley, based out of Pennsylvania, USA. Turley Talks can be found on YouTube, Facebook, and is also a top-ranking Podcast. Turley Talks has its own streaming service, Turley Talks TV.   From a few conversations and a newly created Twitter account in 2015, Turley Talks has grown into a globally recognized conservative talk show and opinion platform, all thanks to Ralph's marketing and business development guidance and expertise.   CONNECT WITH RALPH Website: Turley Talks YouTube: Dr. Steve Turley Email: ralph@turleytalks.com    CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a quiet clarity.Gino recounts his yearly deep dive in Boulder with two lifelong friends, led this time by a soul-connected meditation guide. Through visualization and raw conversation, he found a renewed sense of connection, clarity, and most importantly, patience. These unplanned, soul-level check-ins are what make Coffee Shop Conversation so special: raw, real, and always pointing us back to the quiet truth within. Chapters00:00 The Coffee Shop Conversation Begins01:32 Exploring Silent Retreats04:11 The Transformation of Silence06:10 Personal Insights from the Latest Retreat08:24 Deep Connections in Boulder12:08 The Power of Visualization14:55 Anticipating Future Impact ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this week's Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way.You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Know Your 100 Percent. Say No… Often. Stop Doing Low Energy Work. Prepare Every Night. Put Everything In One Place. Be Humble. The invitation is simple… pick one thing that you need most right now and do it.If life feels loud, this episode is your reset. Back to the basics. Back to what works. Timestamps00:00 Back to the Basics: Introduction01:45 Discovery 1: I Am Driven03:32 Discovery 2: Love or Fear Decisions07:22 Discovery 3: Driven and Peaceful08:59 Discipline 1: 10-Year Thinking10:35 Disciplines 2 & 3: Time Off & Know Thyself12:53 Disciplines 4 & 5: Be Still & Know Your 100%15:05 Disciplines 6 & 7: Say No & No Low-Energy Work17:34 Discipline 8: Prepare Nightly18:22 Disciplines 9 & 10: One Place & Be Humble ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

This week on Shed and Shine, Rob and Gino explore the quiet power of presence, not as a goal to chase but as the natural state that remains when effort ceases. Inspired by Leonard Jacobson's Journey into Now, they reflect on simple ways to access presence in everyday life. Gino shares how presence deepens his work with clients and brings peace to family gatherings, while Rob recalls the stillness of becoming a father and the clarity found in silent retreats.They remind us that presence, awareness, and consciousness are not rare states reserved for meditation or medicine journeys; they are always available when the ego settles. Try a stillness practice, notice when you are truly connected, and discover what remains when striving fades. Chapters00:00 The Pain of Disconnection00:35 Understanding Presence02:07 Awareness and Consciousness04:14 Finding Flow in Hobbies06:10 The Power of Connection07:35 Moments of Awakening09:24 Managing the Ego12:40 Practical Practices for Presence ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this week's Riff, Gino shares five simple ideas that have been nudging at him lately, small “ahas” that open big awareness. Each one invites you to pause, look inward, and notice what is really going on beneath the surface.He begins with a physical reminder to drop your shoulders and breathe. From there, he explores a five-stage journey of waking up to your True Self, the realization that every trigger points inward, and the subtle difference between performing and being authentic. He closes with a question that brings it all home: What do you produce?These five moments of reflection capture what the 10 Disciplines are all about: living awake, aware, and aligned. Chapters00:00 Introduction: Five Things That Make You Go “Huh?”00:35 Drop Your Shoulders02:01 Awareness and the Deep Breath Practice03:00 There Is a Process (Five Stages of Awakening)06:17 Waking Up and Seeing the Matrix07:15 Re-entry as Your True Self08:15 Enlightenment and Flow10:18 Triggering: When It's You12:22 How to Heal the Trigger13:21 Performing vs. Being Authentic15:35 What Do You Produce?17:31 Closing Thoughts and Next Episode ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Identifying and living your core values is the most important thing you will ever do. In this episode, Miranda Beeson, ACT's director of education, brings in ACT's founder, Kirk Behrendt, to share the story behind their core values, how they came to be, and why core values matter to a dental practice. To gain insight and inspiration for your core values, listen to Episode 967 of The Best Practices Show!Learn More About Miranda:Send Miranda an email: miranda@actdental.com Follow Miranda on ACT's Instagram: https://www.instagram.com/actdentalSend Courtney an email to learn more about ACT: courtney@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaDownload ACT's BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360Download ACT's BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_USJoin ACT's To The Top Study Club: https://www.actdental.com/tttGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 967: https://www.youtube.com/@actdental/videosWatch Episode 4 with Howard Farran: https://www.youtube.com/watch?v=GMMaSIrhv2QRead Traction by Gino Wickman: https://benbellabooks.com/shop/tractionRead books by Patrick Lencioni: https://www.tablegroup.com/booksMain Takeaways:Identify your core values. It's the most important thing you will ever do.Core values are your compass. Use it as a filter for your decisions.Attract the behaviors and people you want with core values.Weave your core values into the fabric of your practice.Your team is the secret sauce to success.Snippets:0:00 Introduction.1:52 Kirk and Miranda's journeys with core values.13:39 Core values: Give > Get.19:27 Core values: Walk the Talk.25:38 Core values: We Before Me.29:58 Core...

John talks with Michael Erath — entrepreneur, business coach, speaker, founder of Next Level Growth, author of Five Obsessions of Elite Organizations: Take Your Business and Your Life to the Next Level, The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth, Rise: The Reincarnation of an Entrepreneur, and husband, father, and grandpa. Listen to this episode to learn more: [00:00] - Intro and Michael's bio [01:21] - Michael's backstory [03:19]  - Betrayed by his business partner and how he navigated that [07:50] - Implementing EOS (Entrepreneurial Operating System) in his new business [10:33] - Ideal client of Next Level Growth [13:37] - Five Obsessions of Elite Organizations [15:43] - #1: Great People [16:21] - #2: Inspiring Purpose [17:07] - #3: Optimized Playbooks [17:44] - #4: Culture of Performance [19:15] - #5: Growing Profits and Cash Flow [20:52] - Figuring out your personal purpose vs. the company purpose [22:46] - How pain helped John and Michael discover their purposes [26:57] - What is quarterly calibration and why Michael uses it [33:27] - Three key questions for managers/leaders to ask [34:33] - Employees can also give feedback to their managers/leaders [38:25] - Traits of a great leader [40:19] - Role of Michael's faith in his business [42:33] - Hard times help people grow stronger [45:46] - Michael's definition of success [47:03] - #1 weekly habit [50:31] - How Michael invests in his growth [54:28] - Best way to reach out to Michael [57:13] - Closing thoughts NOTABLE QUOTES: "If money is the only reason you're in business, that's the reason you're gonna go out of business." "Most of our frustrations between people is a result of unclear expectations." "If you treat profit and cash as a byproduct, that's all it ever will be." "If you believe in your purpose, you need to be intentional about growing your profits and cash flow." "Leadership is about relationships. You have to be an empathetic listener to build relationships." "You don't get stronger by not working out. You actually have to tear the muscle in order to build it up." "Paint a picture of what a successful life looks like for you as an individual, and then build the systems and structures into your life." "Marry the right partner, because at the end of the day, if you marry someone who's a great partner for you, they support you and help you and make you almost unstoppable." "Do your research on your coach, and if the person you want to coach you doesn't have at least one coach, don't hire that person." BOOKS MENTIONED: Traction: Get A Grip On Your Business by Gino Wickman (https://a.co/d/fJcDVGl) Already Whole: Unlock The Eight Keys to Emotional Freedom and Inner Peace by Elijah Kai (https://a.co/d/5OSoZYu) USEFUL RESOURCES: https://askmichaelerath.com/ https://nextlevelgrowth.com/ https://pinnaclebusinessguides.com/guide/Michael-Erath/ https://www.linkedin.com/in/michaelerath1/ https://www.facebook.com/michael.erath.2025 https://www.youtube.com/@nextlevelgrowth Five Obsessions of Elite Organizations: Take Your Business and Your Life to the Next Level (https://a.co/d/g95AUrg) The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth (https://a.co/d/91e0ZJB) Rise: The Reincarnation of an Entrepreneur (https://a.co/d/8zkIGxi) https://fiveobsessions.com/   CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Book nuggets is back and this time we tackle Traction by Gino Wickman. Do you feel like you are struggling to hit the ground running with progress in your business? Well this book aims to solve that. We also discuss another new housing policy idea Dan has!  Sponsor Offers:  Here Youtube: https://www.youtube.com/@TwoDrunkAccountants Instagram: https://www.instagram.com/twodrunkaccountants/ Website: https://twodrunkaccountants.com.au Email: twodrunkpodcast@gmail.com

In this reflective episode, Rob and Gino explore the double-edged nature of a driven mind. Gino opens up about his lifelong love of thinking, how it helped him build, solve, and create, and also how it kept him disconnected from his body, heart, and peace. Together, Rob and Gino unpack how awareness of the mind is the first step toward freeing your True Self. They talk about what it feels like to shift between mind and body throughout the day, the importance of stillness from Discipline Four, and the power of presence. Gino describes the clarity that comes when he feels fully in his body. Rob shares a simple breath practice that helps settle the noise. The message is simple but powerful: the mind is a tool, not your identity. When you slow down, you return to something more grounded, true, and alive. Chapters:00:00 The Power of the Mind02:00 Awareness and Stillness05:00 Mind-Body Connection09:00 The Role of the Ego12:00 Operating from True Self15:00 Practical Techniques for Mindfulness ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. But how does it work - and how do you know if EOS is right for you? We wanted you to learn from an EOS Implementer who has achieved a ton of success in the business world with EOS, so we welcomed back on returning guest Sue Frech. She's the Visionary & Investor at Summit Shore Partners. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Ever wonder why some businesses thrive during economic chaos while others collapse? Many believe success in the trades comes from luck or endless hustle, but the truth is discipline, systems, and culture determine survival. In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Tim O'Brien, founder of Tim O'Brien Homes, who shares how launching a homebuilding company during the Great Recession became his greatest advantage. He unpacks how faith-based principles of stewardship, integrity, and servant leadership fueled his growth from zero to $138 million. From building long-term trade partnerships and defining company values to using the Entrepreneurial Operating System (EOS) for sustainable scale, O'Brien shows how simplicity, trust, and vision create businesses that last.  Timestamps:  [00:00] Starting from Zero During a Recession [07:00] Building Brand Awareness with No Budget [11:00] Culture Before Scale [16:00] Hiring and Delegation Lessons [20:00] Communication Cadence and the EOS Revolution [27:00] The Trade Council Blueprint [33:00] Empowering Trades Through Shared Values [43:00] How to Get the Attention of a $138M General Contractor [48:00] Scaling from $25M to $138M [54:00] Simplicity, Sustainability, and Freedom of Time   Key Quotes “You can't lead from the valley; you have to get up on the hill to see what's really going on.”  “We're in the people business. We just happen to build homes.”  “Culture isn't a slogan—it's a system that decides who stays and who leaves.”  “Your best trade partners aren't your vendors, they're your collaborators.”  “Freedom of time is the ultimate wealth.”  Key Takeaways Build culture before chasing growth. Your team and trade partners should co-create values, not receive them top-down.Implement structure early. Meeting cadences and EOS frameworks prevent chaos as you scale. Prioritize long-term relationships. Treat trades and clients as collaborators in your ecosystem. Simplify annually. Audit your systems and processes to eliminate redundancy and complexity before burnout sets in.  Links Mentioned Delivering Happiness by Tony Hsieh: https://www.deliveringhappiness.com/  Traction by Gino Wickman: https://www.eosworldwide.com/traction  Tim O'Brien Homes: https://www.timobrienhomes.com  Contact Tim: tobrien@tobhomes.com Connect with The Better Than RichWebsite - ⁠https://www.betterthanrich.com/⁠Facebook - ⁠https://m.facebook.com/betterthanrich/⁠Instagram - ⁠https://www.instagram.com/betterthan_rich/⁠Twitter - ⁠https://mobile.twitter.com/betterthan_rich⁠TikTok - ⁠https://www.tiktok.com/@betterthanrich⁠YouTube - ⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠Linkedin - ⁠https://www.linkedin.com/company/betterthanrich⁠

In this week's Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them.Gino explores how service connects to the 10 Disciplines, especially Discipline 3 (Know Thyself) and Discipline 5 (Know Your 100%). Through eight key questions, including “How do you serve?” and “What has life prepared you for?”, he encourages listeners to reconnect with what drives them. Whether you're leading a team, raising a family, or sweeping hospital floors, the invitation is the same. Service is not about status; it is about alignment. When we know how we are meant to serve, the noise falls away and our True Self is free to rise. Chapters:00:00 Are We All Meant to Serve?03:39 The Meaning of ‘Serve'06:56 Discovering Your Purpose10:25 Embracing Your True Self ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

What does it take to lead with heart, humor, and hope? In this joyful and deeply meaningful episode, Nicole Greer, the Vibrant Coach, sits down with Rabbi Mike Moskowitz of Temple Shir Shalom in Detroit—her former coaching client and longtime friend—to explore how spiritual leadership, organizational systems, and a values-driven vision can create thriving, connected communities.From Traction and 10-year plans to bar mitzvahs, Portugal pilgrimages, and “dancing in the aisles,” Rabbi Mike shows that leadership is about service, joy, and showing up for others. Together, he and Nicole unpack what every leader—whether in a temple, business, or nonprofit—can learn from building a vibrant culture of belonging, hope, and gratitude.Vibrant Highlights:[00:04:30] Building a Faith-Based Culture Using Traction: Rabbi Mike explains how his temple adopted Traction to operate like a well-run business—balancing growth with intimacy and purpose.[00:18:35] “Save You a Seat”: Radical Inclusion in Action: A touching story about welcoming a child with special needs and the ripple effect of compassion in community culture.[00:30:29] Leading Through Crisis and Conflict: Rabbi Mike reflects on responding to the Israel conflict with empathy, presence, and unity—what it means to lead without all the answers.[00:44:29] Servant Leadership and the Joy of Watching Others Shine: Rabbi Mike shares his philosophy of leadership as service—and the fulfillment of watching others exceed their own expectations.[00:47:30] The Power of Lifelong Learning: Rabbi Mike's final message: never stop learning for learning's sake—because growth fuels every vibrant culture.Connect with Rabbi Mike:Website: https://www.shirshalom.org/Email: mikem@shirshalom.orgFB: https://www.facebook.com/michael.moskowitz.79X: https://x.com/rabbimlmIG: https://www.instagram.com/michaelmoskowitz/LI: https://www.linkedin.com/in/michael-moskowitz-4242a248/Also mentioned on this episode:Traction by Gino Wickman: https://a.co/d/8OjLo0RBook Nicole to help your organization ignite clarity, accountability, and energy through her SHINE™ Coaching Methodology!> Visit vibrantculture.com> Email: nicole@vibrantculture.com> Watch Nicole's TEDx Talk: https://youtu.be/SMbxA90bfXE

On this episode of Shed and Shine, Rob and Gino revisit Discipline #3: Know Thyself. From ancient wisdom carved at the Temple of Apollo to modern-day profiling tools, they explore how the journey inward begins with honest self-recognition. Gino walks through his decades-long path of uncovering skills, strengths, and eventually, the deeper layers of energetic blocks and emotional patterns. Rob opens up about a unique healing practice rooted in the five elements, while Gino connects recent breakthroughs about the shadow self, buried rage, and chronic pain to his ongoing shedding process. Whether it starts with a personality profile or a subtle moment of emotional clarity, knowing yourself is the necessary first step to becoming your True Self. The end game is living freely and fully, guided by self-awareness, truth, and love. Chapters 00:00 The Journey to Know Thyself02:02 Personal Reflections on Self-Discovery04:50 The End Game of Self-Discovery06:50 The Power of Personality Profiles10:01 Awareness and Self-Insight14:40 Connecting Pain and Emotions19:00 The Journey Continues ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/⚡️ Take The True Self Assessment: https://the10disciplines.com/assessmentCONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Check out the full episode: https://greatness.lnk.to/1225Gino Wickman emphasizes the importance of having a growth mindset, which involves embracing challenges, persisting in the face of setbacks, and seeing failures as opportunities for learning and improvement.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                                        Listen in as Erin and Mike discuss how: EOS (Entrepreneurial Operating System) provides simple, practical tools to help entrepreneurs run better businesses and live better lives. “Process is Freedom”: Having systems in place doesn't limit you—it frees you to focus on what only you can do. Growth always brings new ceilings; what got you here won't get you there. Reinventing yourself and your business is key. Investing in systems and support is not a cost—it's a return on energy, sanity, and profitability. Knowing your role—visionary, integrator, or technician—helps you lead in alignment with your strengths … and much more!                                                 About Mike Paton is an EOS Implementer, best-selling author, and sought-after keynote speaker who's spent the last 18 years helping thousands of business owners and leaders around the globe run better businesses and live better lives. The product of an entrepreneurial household, Paton began his career in banking before embarking on his own entrepreneurial journey. He ran (or helped run) four entrepreneurial companies before discovering EOS in 2007. Since then, Paton has conducted nearly 2,000 talks, workshops and session days. Gino Wickman's successor as EOS Worldwide's Visionary, Paton trained several hundred professional EOS Implementers, co-wrote two books in the Traction Library (which have been translated into a dozen languages), and hosted the top-rated EOS Leader Podcast. Today he's grateful to be living his ideal life - helping people achieve their vision by mastering the timeless disciplines and practical tools of the Entrepreneurial Operating System. How to Connect With Mike Website: mikepaton.com YouTube: youtube.com/c/MikePaton LinkedIn: linkedin.com/in/mikepaton Instagram: https://www.instagram.com/mp8on Recommended Resources  Get A Grip and Process! are available to order on Amazon Visit EOSWorldwide.com to download free tools & take the Organizational Check-up

In this episode, host Josh interviews Aaron Hovivian, CEO of The Collab Team, about scaling operations for entrepreneurs and solopreneurs. Aaron shares his journey from retail and corporate project management to founding his own operations consultancy. The discussion covers the importance of identifying strengths, implementing operating systems like EOS, and documenting SOPs to streamline growth from seven to eight figures. Aaron offers practical advice for overcoming operational bottlenecks and introduces his Ops Experts Club resource hub. The episode provides actionable steps for business owners looking to delegate effectively and build scalable, efficient operations.Chapters:Introduction & Aaron's Background (00:00:00)Aaron shares his entrepreneurial roots, early jobs, and inspiration from his father's business journey.Discovering a Passion for Operations (00:00:49)Aaron describes his natural inclination for improving systems and his transition from retail to project management.First Entrepreneurial Leap & Founding The Collab Team (00:01:35)Aaron recounts leaving a stable job to help a friend's business, marking the start of The Collab Team.Systems Thinking & Early Genius (00:02:54)Discussion about always thinking in systems and the importance of operating in one's zone of genius.Complexity in Growth & The Value of Operations (00:03:31)Aaron explains how business growth brings complexity and the need to streamline through operations.The Power of Delegation & Operating Systems (00:03:48)Aaron introduces the concept of “Delegate and Elevate” from EOS and the importance of SOPs.Why Operations Matter for Scaling (00:04:37)Aaron discusses why operations are crucial for entrepreneurs aiming to scale from seven to eight figures.Visionaries vs. Operators: Identifying Strengths (00:05:02)Aaron explains the difference between visionary entrepreneurs and those skilled in operations.Common Pitfalls in Delegation & Team Structure (00:06:17)Challenges entrepreneurs face when delegating without clear processes or team roles.Intentionality & Backward Planning (00:07:06)The importance of planning from the end goal backward to reduce daily frustrations.Operations as a Business Pillar (00:07:33)Josh compares operations to a three-legged stool, emphasizing its equal importance with sales and vision.Implementing Operating Systems & Frameworks (00:08:02)Josh shares his experience implementing operating systems and frameworks like EOS and Scalable.Entrepreneurial Profiles & The Kolbe Assessment (00:08:56)Discussion about the Kolbe assessment and how most entrepreneurs are high quick starts, not high follow-through.Three Actionable Takeaways for Entrepreneurs (00:09:33)Josh summarizes three steps: set your goal, do a time study/gap analysis, and document SOPs for delegation.Aaron's Additional Advice: Start with the Highest Burn (00:11:15)Aaron advises tackling the most painful or draining tasks first to maximize relief and ROI.Ops Experts Club Gift & Resources (00:12:27)Aaron introduces the Ops Experts Club, offering free access and tools like the Gap Analyzer for listeners.Closing Remarks & Gratitude (00:14:31)Josh and Aaron wrap up, expressing appreciation and encouraging entrepreneurs to leverage operations for growth.Links and Mentions:Tools and WebsitesOps Experts Club on FacebookGap AnalyzerBooksTraction by Gino Wickman on AmazonAssessmentsKolbe AssessmentTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Aaron Hovivian, the CEO and Project Lead at the Collaborative Team Management, or AKA the Collab Team. So welcome to the podcast, Aaron.Aaron 00:00:11  Hey Josh, thanks for having me man. So good to be here.Josh 00:00:13  Aaron, you've got a lot of experience. As we can see in operations, you've helped grow solopreneurs into multifaceted eight figure brands and helping scale people beyond that. Aaron, let's back things up and tell me, like, how did you even get started in operations? Why is that your specialty?Aaron 00:00:31  Yeah, I you know, so growing up, my dad was an entrepreneur. My dad was entrepreneurial, you know, and I saw him going out there starting his own business. For him, it was construction for him. He, you know, he had been working for some big guys doing construction in Southern California, you know, for his whole career. And at the age of 40, you know, he said, hey, I'm going to go out and do this on my own.Aaron 00:00:49  He was able to build this empire for himself. You know, of 85 people doing, you know, high rise construction ceilings in LA in Orange County. And I think inspired by his journey, I think is what inspired me. But I noticed me all growing up, you know, from my earliest jobs. I started working in skateboard snowboard shops as a kid, you know, but even there I did a lot of retail just starting out. A lot of kids do, you know. But I noticed about me is that I'm always pulling apart systems. Like, I'm always wondering, how could we tweak that? How could we make that better? Rolling into businesses that don't have training manuals and building train training manuals, you know, looking at their POS system to see how they're dealing with point of sale, like wondering how the customer journey is going to be and just compliment to you, Josh, even just the sequencing of your automations, of sending the invite to this just to be on this podcast, I was like, that guy gets it.Aaron 00:01:35  Like, let's make the customer journey easy. Like, let's take out of the way the encumbrances or the stumbling blocks. And so I think that's been my journey all the way through. right before I started the Colab team, I was doing project management for a large credit union here in our area in southern Oregon. And I was doing a lot with construction, project management, but also project management within the organization and helping with new platforms, coming online and managing teams and I had my first entrepreneur knock on my door and say, hey, he had been a friend of mine for a lot of years. His name is Keith Yaki. He's got a great brand out there. He did real estate for a lot of years, and now he's leaning into something he calls the married game. But Keith Yaki knocked on my door and he said, hey, what would you think about leaving the credit union and coming out and doing this thing with me? I need somebody that just gets operations. You know, they were doing a big bus tours, fix and flip education brand, and he was like, I, I've got all the knowledge, I've got all the education.Aaron 00:02:25  I've laid out the whole program. I know it's going to work, but I'm super nervous about the details. What would you think about taking a step with me in this? And so that became my first client for the Colab team, and I left something super stable and kind of like my dad, you know, this, this corporate gig that, you know, had been around for 50 years. They'll be around for 50 more. They loved me being there. I loved them as people. But I just saw that desire in my heart of, I want more than that. I want to be entrepreneurial. I want to get out there and get out onto my own brand, on my own two feet and take things to the next level. And so that's kind of what started me down the journey.Josh 00:02:54  I love that, I love that, you know, from an early age, you were always kind of like pulling things apart. Trying to figure ...

In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation. What began with impatience and spiritual restlessness led to slowing down, canceling commitments, and returning to a more honest, authentic way of showing up in both life and business. Gino also explores the link between repressed emotion and physical symptoms, revealing how subconscious healing helped ease his long-standing back pain. This episode is a heartfelt reminder that space is not empty; it is where the True Self can finally breathe. Chapters:00:00 The Power of a Sabbatical01:50 Three Intentions for Sabbatical05:07 Outcome 1: Slowing Down and Clarity08:12 Outcome 2: Deeper Honesty and Authenticity11:35 Outcome 3: Healing Back Pain16:16 Closing Thoughts and Sabbatical Urge ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

How can you care for the physical, emotional, and spiritual needs of your team, their families, your clients, your vendor suppliers, and your local and global community? In this episode, Jeff and Brandon discuss: God's bigger plan for generous business owners.The six domains of flourishing.The power of doubling down and not giving in to everything.Creating a focus card with your personal mission statement and revisiting it.  Key Takeaways: Bring your team and their families with you on the mission-minded values of your business. If everyone understands the reason why they're working, it can change lives.Everyone in your community can be brought in and invited to participate in having a greater impact through the work God is doing and the people you're serving.Your only role is to be faithful, to trust God, to do what is right, and then lay all the results and the outcomes back in His hands.Love people better. That is the key to being a more philanthropic leader.  "We are creating generational influence by sharing these stories and inviting our people into the work that God's doing through the companies that we get to serve." —  Brandon West Episode References: Rick Warren's The Purpose Driven Life: https://www.purposedriven.com/Flourishing Framework: https://phoscreative.com/flourishing-framework/Gino Wickman's Traction & EOS: https://www.eosworldwide.com/traction-libraryCompassion International: https://www.compassion.com/Randy Alcorn's Heaven: https://store.epm.org/product/heavenDonate to The SAFE Global Fund About Brandon West: Brandon West founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS's growth and culture have been highlighted in the Inc. 5000, Gator100, Florida Trend Magazine, and the Best Christian Workplaces Institute.Author of It Is Not Your Business to Succeed and one of the University of Florida's 40 Gators Under 40, Brandon has shared his insights on over eighty stages, addressing topics such as purpose-driven leadership, people-first culture, business as a ministry, authentic branding, and inbound marketing. Connect with Brandon West:Website: https://phoscreative.com/LinkedIn: https://www.linkedin.com/in/brandonmichaelwest/Facebook: https://www.facebook.com/PHOScreative/Instagram: https://www.instagram.com/phoscreativeBook: It Is Not Your Business to Succeed  Connect with Jeff Thomas: Website: https://www.arkosglobal.com/Podcast: https://www.generousbusinessowner.com/Book: https://www.arkosglobal.com/trading-upEmail: jeff.thomas@arkosglobal.comTwitter: https://twitter.com/ArkosGlobalAdvFacebook: https://www.facebook.com/arkosglobal/LinkedIn: https://www.linkedin.com/company/arkosglobaladvisorsInstagram: https://www.instagram.com/arkosglobaladvisors/YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how mastermind members have used the assessment to build consistency and set better boundaries.They explore how the questions work together to surface old wounds, build confidence, and support deeper healing. This isn't about being perfect; it's about staying in the rhythm. Add the assessment to your quarterly planning. Share it with someone who needs it. And choose one area to focus on as you take another step toward your True Self. Chapters00:00 Introduction to True Self Assessment01:01 Understanding the Assessment03:00 Personal Experiences with the Assessment04:50 Mastermind Group Insights06:55 Balancing Tangible and Intangible Growth08:10 Encouragement to Take Action10:00 Interconnectedness of Personal Growth11:30 Commitment to Progress ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain.This episode explores a bold idea: what if your trauma isn't punishment, but a lesson? Gino introduces the concept of soul contracts and invites you to consider whether your challenges might hold the key to your growth. Healing looks different for everyone, but one thing is clear. You cannot grow by clinging to pain. You have to shed it. So ask yourself honestly, what is your lesson? Chapters00:00 Welcome and Introduction00:22 The Power of Conversations about Trauma02:30 Understanding Collective Pain05:17 Introducing the Soul Contract Theory07:53 What Is Your Lesson?09:54 Embracing Continuous Growth ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Adam Christing discusses how anyone can use humor to connect and succeed at work.— YOU'LL LEARN — 1) Why humor matters at work2) How to bring the fun—even if you aren't funny3) The five laugh languagesSubscribe or visit AwesomeAtYourJob.com/ep1096 for clickable versions of the links below. — ABOUT ADAM — Adam Christing brings people together with humor and heart! He is a laughter expert, popular keynote speaker, and award-winning event emcee. Adam has delighted more than two million people across forty-nine of the fifty US states and internationally. He serves as president of CleanComedians.com and is a member of Hollywood's world-famous Magic Castle. Featured on Harvard Business Review's IdeaCast and over 100 top podcasts and TV programs, Adam inspires leaders to empower their teams with positive humor and authenticity.• Book: The Laughter Factor: The 5 Humor Tactics to Link, Lift, and Lead• Book site: TheLaughterFactor.com• Quiz: Discover Your Laugh Language• Website: AdamChristing.com— RESOURCES MENTIONED IN THE SHOW — • Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark Winters— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal journey, revealing how they balance their business ambitions with their relationship. Learn how they turned challenges into advantages and discover essential tips for scaling your own business while keeping your personal life intact.00:31 Introduction05:13 The Journey from Eye Cancer to Social Media Success10:27 Rapid Business Growth and Strategic Shifts14:54 Navigating Personal and Professional Challenges28:37 The Reality of Viral Success and Business Pressures45:40 Transitioning from Manager to CEO46:47 Defining Roles in Business Partnerships50:53 Hiring for Culture and Skills53:15 The Importance of Service in Business55:34 Neuromarketing Explained01:08:41 Balancing Business and Personal Life01:24:01 Advice for Scaling EntrepreneursResources Mentioned: The Road Less Stupid by Keith J. CunninghamRocket Fuel by Gino Wickman and Mark WintersQualify for a FREE content audit HEREGet their FREE course on planning a month of converting contentConnect with Kenda: InstagramTikTokWebsite Connect with Soren: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing his True Self to shine without armor. Together, they explore the power of embodiment. Understanding isn't enough without feeling, and healing old wounds can reconnect us to our core sensitivity. We're perfect already, cocooned only by ego. With mentions of Steve Ozanich, Gabor Maté, and the mind-body link, they invite listeners into a quieter wisdom. This one is for anyone seeking both impact and inner peace. Chapters00:00 Introduction to the Coffee Shop Conversation02:01 The Impact of a March Sabbatical06:01 The Hero's Journey: Returning to Self10:01 Shedding Old Layers14:00 The Simplicity of Healing18:00 Books and Insights on the Journey ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you've created of work, accomplishments, and successes? If so, you're in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Most people want to go FT in RE in 6 months, but real, sustainable wholesaling success takes time, consistent effort, and mastering a few skills. After spending years cold‑calling, testing outbound channels, and messing with ads, Lisa built a wholesaling business in Houston, averaging 80 high‑quality inbound leads per month, mostly from SEO, while keeping marketing spend low. She shares how she did it, from making her website credible, getting serious about content, leveraging backlinks, and setting expectations right so she wouldn't burn out. We also talk about her wild story of leaving real estate and giving it a second shot! Enjoy! Mentioned in this episode:Lisa's Carrot site: https://www.txcashhomebuyers.com/Rhino Rank — link‑building company Lisa used for backlink insertions and guest posts. http://rhinorank.comAHrefs — SEO tool Lisa used for keyword research & finding related terms. https://ahrefs.com - or use Carrot's built-in keyword explorer!Google My Business — used as part of local SEO strategy. https://www.google.com/business/Books: Traction by Gino Wickman — a book that changed Lisa's mindset around business systems. Key Quotes“Most people they put like a short time frame on themselves … but it takes time … give yourself five, seven, you know, even ten years.”“My team is pretty small … all our leads are inbound through SEO.”“It was scary … I did want to quit a lot of times throughout this whole process, but now it's like … I already know so many things that I didn't before.” ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jamie Munoz, founder of Catalyst Integrators, shares how the Entrepreneurial Operating System (EOS) helped her scale a printing business from $2 million to $15 million in revenue and how it can work for video business owners of any size. She breaks down why so many entrepreneurs get trapped in the operator seat doing work that drains their soul, and provides a clear roadmap for getting out of operations and into the visionary role. Jamie also shares practical advice on hiring virtual assistants and the mindset shifts needed to stop being the bottleneck in your own business.  Key Takeaways Core values are your hiring and firing framework - When employees don't align with your company's core values (like being "hungry"), you have a clear framework for making personnel decisions rather than relying on gut feelings The accountability chart shows your scaling path - Instead of traditional org charts, EOS uses accountability charts that show people in multiple seats, making it clear where to hire next as the business grows Start with 20% time savings - Hire help for just 20% of your weekly tasks (about 8 hours) to free up a full day for revenue-generating activities that can pay for the help and then some Perfect is the enemy of profitable - Learning to let go of "10 out of 10" creative standards and accepting that "7 or 8 out of 10" often exceeds client expectations while maintaining profitability About Jamie Munoz Jamie Munoz is a rescue dog mom, who lives in Cave Creek, Arizona. She is the founder of Catalyst Integrators™ a fractional COO firm, winners of the SBA 2022, 2023 and 2024 Best Business Coaches award and ranked #640 on the 2024 INC5000 awards. They provide fractional COO Leadership for companies running on the Entrepreneurial Operating System (EOS®) from the book ‘Traction' by Gino Wickman. By teaming up with the CEO and the Leadership team, Jamie and her team of COO's help crystallize and execute on the vision for the companies they serve. In This Episode  [00:00] Welcome to the show! [05:03] Meet Jamie Munoz [06:02] Entrepreneurial Operating System [14:23] Vision Traction Organizer [25:18] When Can You Use EOS? [33:24] Getting Your Time Back [40:39] Who Not How [45:24] Connect with Jamie [46:52] Outro Quotes "Your people are free to be excellent elsewhere." - Jamie Munoz "No one will care about your business as much as you do. And no one will do things as good as you, right? Or as right as you would, or the same way you would." - Jamie Munoz "Being wanted, not needed is a nice seat to be in on the chart." - Jamie Munoz "Protecting your time as an entrepreneur is the number one thing." - Jamie Munoz "We are people who entrepreneurs want to figure it out themselves... But like over time, that only works so much." - Jamie Munoz Guest Links Find Jamie Munoz online  Connect with Catalyst Integrators on LinkedIn Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Episode Overview In this episode, John sits down with Kristyn Drennen, founder of Transform CXO, to dive deep into leadership, scaling, and the power of fractional executives. They explore how business owners can break through growth ceilings, leverage the Entrepreneurial Operating System (EOS), and free themselves from solopreneur chaos. From the difference between visionaries and integrators, to how fractional COOs help real estate teams scale without overextending, this is a masterclass in leadership clarity, accountability, and sustainable growth. Kristyn shares her unique perspective from working across multiple industries, showing why the right frameworks and talent can transform both businesses and lives. What You'll Learn in This Episode The Power of Operating Systems Why Scaling Up often overwhelms smaller businesses How EOS provides clarity and simplicity for real estate teams Why consistency, not complexity, drives growth Fractional Executives Explained What fractional COOs and integrators actually do Why “fractional horsepower” beats hiring too early How to know if fractional talent is the right next step Visionary vs. Integrator Roles The difference between creating ideas, executing, and managing Why many team leaders get stuck wearing too many hats How to free yourself into the visionary role without losing momentum Leadership & Team Development Why most growth challenges come down to people or process How to use Working Genius to identify strengths and frustrations Why leadership development gets pushed aside—and why it shouldn't Scaling with Intention Why loyalty can cap your team's growth The importance of building an accountability chart How to hire people who've already been where you want to go Resources & Mentions Traction by Gino Wickman – The foundation of EOS Scaling Up by Verne Harnish – Framework for larger businesses The Motive & The Advantage by Patrick Lencioni – Must-reads for leaders The Six Types of Working Genius by Patrick Lencioni – Productivity assessment for leaders and teams Transform CXO → transformcxo.com Follow Kristyn on Instagram: @kristyndrennencxo John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Leadership clarity is the ultimate growth accelerator. By understanding your true role, bringing in the right fractional support, and implementing proven systems, you can scale your business without sacrificing your freedom. “Fractional means fraction of the time, fraction of the cost—but full horsepower.” – Kristyn Drennen Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Summary Building and scaling a law firm isn't just about attracting clients and delivering legal work. It is also about having the right people in the right roles. In this episode, I talk about the EOS® principle of Right People, Right Seats and why it is such a powerful tool for law firm owners. I'll walk you through how to evaluate your team using three simple questions, the importance of clear reporting lines, and what happens when the firm owner is not in the right seat. If you have ever felt like your team structure is holding you back, this episode will help you see where the gaps are and how to fix them. What You'll Hear in This Episode What “Right People, Right Seats” means in a law firm The three questions to ask about every role: Get it, Want it, Capacity How accountability charts prevent bottlenecks Why values matter more than skills when choosing the right person When the owner is not the best person for a particular role How we use this exercise inside the Accelerator program My Key Takeaways for You You don't need to do everything at once. Growth is about doing the right things for the stage you're in. A $300k firm doesn't need executive dashboards, and a $3M firm shouldn't be operating off spreadsheets. When you know where you are on the roadmap, you can make decisions with confidence, reduce overwhelm, and build a firm that gives you freedom as well as profit. Resources and Links Scalable Law Accelerator Program – Work with me to map your accountability chart and create a team that supports growth Traction by Gino Wickman – the book that introduced the EOS® framework Ready to Restructure Your Firm? Inside Accelerator, I help law firm owners map out their teams so they can clearly see where the right people are in the right seats and where changes need to happen. This exercise alone can give you clarity and direction that takes away so much stress. If you are ready to step into a stronger leadership role and build a team structure that works, join Accelerator here. Share This Podcast If this episode was helpful, please share it with another law firm owner who would benefit from getting their people in the right seats. And make sure you follow the podcast on Apple Podcasts or Spotify so you never miss a new episode. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

What if HR wasn't the department you dreaded — but the partner that helped your team thrive?  In this episode of Scaling UP! H2O, host Trace Blackmore welcomes Tia Amundson, HR Director at HOH Water Technology, to explore how human resources can be a strategic driver of talent, culture, and profitability in the water treatment industry.  Redefining HR's Role  Tia shares her journey into water treatment and how she built HOH's HR department from the ground up. Instead of treating HR as a compliance function, she reframed it as a leadership partner—focused on employee connections, transparent communication, and culture building. From structured check-ins at 30, 60, and 90 days to coaching managers and bridging communication gaps, her approach ensures employees feel supported, heard, and connected.  Culture as Competitive Advantage  HOH's success story demonstrates how culture directly shapes business outcomes. Tia explains how open-book management, employee engagement surveys, and intentional recognition programs have increased retention, profitability, and trust across the organization. By aligning HR strategies with EOS (Entrepreneurial Operating System), HOH has cultivated an environment where employees thrive and deliver exceptional service.  Talent, Retention, and the Future of HR  Finding and retaining the right people remains one of the industry's biggest challenges. Tia outlines the importance of a clear employee value proposition, authentic recruiting practices, and a commitment to work-life balance. She also discusses how HR will evolve over the next decade, balancing automation with the irreplaceable human element of caring for people.  Dream Management and Employee Growth  As a Certified Dream Manager, Tia integrates personal growth with professional development. By helping employees pursue their own dreams, HOH has fostered deeper engagement, loyalty, and breakthroughs that extend far beyond the workplace.  Conclusion  For leaders in the water treatment industry, this episode challenges you to view HR not as a cost center, but as a powerful lever for long-term success. Strategic HR practices can reduce turnover, build culture, and give your organization a competitive edge.  Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps  02:28 - Trace Blackmore welcomes listeners, shares personal “sharpen the saw” growth theme  04:53 - Sharpen-the-saw story  08:10 - Water You Know with James McDonald  10:05 - Upcoming Events for Water Treatment Professionals   13:15 - Interview with a friend and Rising Tide Mastermind member Tia Amundson, HR Director, HOH Water Technology   13:30 - HR as employee connection + leadership alignment, not a “principal's office”  16:32 - From hiring to long-term care  19:14 - Coaching managers  23:49 - Turnover → P&L  33:12 – Recruitment Realities   44:03 – Dream Manager Program  48:11 – Overcoming Skepticism   50:02 – The Future of HR  51:13 – Start/Stop for HR  52:50 – Foundational operating system (EOS) first    Quotes  “HR isn't about punishment—it's about building trust, culture, and strategic advantage.”  “Pour into your employees, and they will pour into their work. That discretionary effort is what differentiates great companies.”  “Open communication and transparency aren't soft skills—they're the foundation of an intentional culture.”  “We started this interview saying we'd shatter how people think about HR—and I think we've shattered about a dozen things already.”   “When you engage employees in their personal dreams, you directly impact workplace engagement.”    Connect with Tia Amundson Phone: +12247721377  Email: tamundson@hohwatertechnology.com   Website: www.hohwatertechnology.com   LinkedIn: https://www.linkedin.com/in/tia-amundson-shrm-cp/     Guest Resources Mentioned   HOH Water Technology   EOS (Entrepreneurial Operating System)   Gallup Q12 Engagement Survey   The Dream Manager by Matthew Kelly  How to Be a Great Boss: Gino Wickman, René Boer  Traction by Gino Wickman  Three Signs of a Miserable Job by Patrick Lencioni   Wellbeing at Work: How to Build Resilient and Thriving Teams by Jim Clifton (Author) & Jim Harter   People: Dare to Build an Intentional Culture (The EOS Mastery Series) by Mark O'Donnell (Author), Kelly Knight (Author), CJ DuBe' (Author)   Beyond High Performance by Jason Jaggard    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Industrial Water Week  Scaling UP! H2O's Industrial Water Week Resources Scaling UP! H2O Academy video courses Submit a Show Idea  The Rising Tide Mastermind   Water You Know with James McDonald  Question: What are some reasons for softener resin beads to crack?    2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.     

In this episode of The Dwayne Kerrigan Podcast, Dwayne sits down with Tod Melnyk, COO of Martell Media. Martell Media is the powerhouse company behind bestselling author Dan Martell's high-impact content and coaching ecosystem. Together, Dwayne and Tod explore what it really takes to scale a business while staying true to culture and values.Tod shares his journey from the brewing industry to running operations at one of the fastest-growing media companies in North America. Together, Dwayne and Tod break down:Why one-on-ones and quarterly check-ins are non-negotiables.How Dan Martell Media uses its three core values—Build the People, Be the Example, and Simple Scales—to grow globally while keeping culture intact.Why discipline can be both a strength and a weakness in leadership.The pivotal role of self-belief and internal work in becoming a stronger leader.The handoff process between visionary founders and strong integrators that unlocks true scale.Packed with real-world leadership lessons, this episode is a masterclass in operational excellence, culture building, and personal growth.Timestamps00:00 – 02:30 | Intro: Dwayne welcomes Tod and frames Dan Martell Media's mission.03:00 – 06:30 | Why building people comes before building business.07:00 – 11:30 | The structure of one-on-ones, quarterly check-ins, and the 5-15 tool.12:00 – 15:30 | Culture and core values at Martell Media: Build the People, Be the Example, Simple Scales.18:00 – 22:00 | Kind warriors: balancing high performance with empathy.23:00 – 28:30 | Tod's leadership evolution: from hard-driving sales manager to authentic, self-aware leader.29:00 – 34:30 | Going internal: how self-belief and reflection shift everything.36:00 – 39:00 | The upside—and downside—of discipline.41:00 – 45:30 | Scaling through others: why leaders must default to outcomes, not inputs.47:00 – 49:30 | Common roadblocks leaders face when scaling: delegation, systems, and leadership.50:00 – 55:30 | Visionary vs. Integrator: how Tod and Dan divide roles to scale.57:00 – 58:30 | Closing thoughts & teaser for Part 2.Notable Quotes“Build the people, because the people build the business.” – Tod Melnyk“You've got to be good to get on the team. You've got to be great to stay on the team.” – Tod MelnykResources & MentionsBook: Buy Back Your Time by Dan MartellBook: Worthy by Jamie Kern LimaBook: Rocket Fuel by Gino Wickman & Mark C. WintersFrameworks Referenced: EOS (Entrepreneurial Operating System), Visionary vs. IntegratorKey TakeawaysCulture is everything. Core values—Build the People, Be the Example, Simple Scales—drive hiring, retention, and performance.One-on-ones and quarterly reviews are vital to aligning goals, uncovering obstacles, and fostering accountability.Outcomes over inputs. Hold people accountable to results, not just activities.Leadership evolves. Authenticity, empathy, and self-belief matter more than hard-driving tactics alone.Delegation and trust are the keys to scaling beyond founder-driven businesses.Connect with Dwayne Kerrigan

What does it take to manage 420 apartments and create a million memorable moments? On this episode, host Dan Ryan sits down with Sebastián Torres-Calderón, the CEO of Stay U-nique, an award-winning short-term rental company in Spain. Sebastián shares his journey from customer journey intern to CEO and reveals how implementing the Entrepreneurial Operating System (EOS) helped his company not only survive the chaos of COVID but quadruple in size. The conversation dives deep into how Stay U-nique uses data and technology to create a frictionless guest experience, the challenges of a rapidly evolving industry, and the political headwinds facing the short-term rental market. Sebastián offers a unique perspective on the debate between prohibition and regulation and provides a powerful case for why collaboration between the private and public sectors is the key to solving housing inventory issues.Takeaways: Track key metrics (KPIs) across all departments, not just leadership, to identify and address recurring issues. Use data to drive improvements in guest experience, operations, and communication.Use frameworks such as the Entrepreneurial Operating System (EOS) to set clear goals, break them into manageable projects (“rocks”), and review progress regularly. Involve the entire team in the process for maximum impact.Don't be afraid to make mistakes, learn, and adapt. Regularly test new approaches, measure their impact, and iterate quickly. Use technology to streamline operations (e.g., remote locks, cleaning apps) and enhance the guest experience, but ensure it remains personal and responsive.Success takes time and consistent effort. Focus on long-term growth rather than immediate results.Empower every team member with ownership of projects and clear goals to drive company-wide improvement.Quote of the Show:“To take that time and make it something that they will remember forever, and get to do that every day, that's amazing.” - Sebastián Torres-CalderónLinks:LinkedIn: https://www.linkedin.com/in/sebasti%C3%A1n-torres-calderon-serkovic-310044121/ Website: https://www.stay-u-nique.com/en/ Shout Outs:0:53 - World Travel Awards https://www.worldtravelawards.com/ 10:46 - EOS https://www.eosworldwide.com/ 12:02 - Airbnb https://www.airbnb.com/ 13:43 - Traction https://amzn.to/4fEGOTZ 13:43 - Gino Wickman https://www.ginowickman.com/ 14:53 - Mitcham Rentals https://www.mitchamgrouprentals.com/ 16:23 - Enrique Alcántara https://www.linkedin.com/in/enrique-alc%C3%A1ntara-b9623b/ 24:28 - What the Heck is EOS? https://amzn.to/4fGGXGC 40:49 - Sonder https://www.sonder.com/ 40:56 - Marriott https://www.marriott.com/default.mi 

Are your front-line leaders struggling to lead effectively? You're not alone.In this powerful episode, we dive deep into a common frustration voiced by top leaders, HR professionals, and Learning & Development experts: “I need help getting front-line leaders to lead!”Inspired by Gino Wickman's insight—“Most leaders spend their time overwhelmed, tired, and buried in the day-to-day, unable to see beyond tomorrow”—we uncover the real root of the problem. Spoiler: it's not just the front-line leaders. The issue often traces back to the top, where leaders may be failing to set expectations, provide development, or take responsibility.In this episode, you'll discover:Why blaming front-line leaders misses the mark and where the true responsibility lies.Practical examples of what top leaders are (or aren't) doing that holds organizations back.How to shift from casting blame to fostering a culture of high-impact leadership.Actionable strategies to implement continuous leadership development at every level.Featuring key insights from leadership experts like Gino Wickman, Myron Golden, and Amir Ghannad, this episode challenges leaders to stop pointing fingers and start looking in the mirror. Learn why responsibility flows up the org chart and how to unleash your team's potential with proven leadership principles.Click to listen now and explore the Blue-Collar Leadership & Culture: The 5 Components for Building High Performance Teams to transform your organization from the top down.Don't miss this chance to rethink leadership and drive real change!

Mark Kohler is a bestselling author, entrepreneur, attorney, CPA, and the founding and senior partner at KKOS Lawyers. Specializing in tax, legal, wealth, estate, and asset protection planning, Mark has helped thousands of small business owners and investors align their tax strategies with their real estate and business goals. He is also the host of The Main Street Business Podcast and Directed IRA Podcast, educating entrepreneurs on practical ways to build wealth and save taxes.    

Send us a textIn this episode of the L3 Leadership Podcast, Doug Smith interviews Rob Dube, author of Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom, co-written with Gino Wickman. Rob shares powerful insights on how leaders can balance their drive with inner peace, manage their energy, and lead with humility. From understanding the nature of being “driven,” to implementing the 10 Disciplines that protect your boundaries and amplify your impact, Rob offers practical steps to help leaders align their inner and outer worlds.00:00 Introduction to Rob Dube and Shine 01:00 Why looking inward fuels greater outer-world success 02:20 The power of sharing your inner story 04:55 Recognizing you're not alone in leadership challenges 05:43 Discovery #1 – You're driven: strengths, pitfalls, and management 07:52 Discovery #2 – Decisions from love vs. fear 11:23 Discovery #3 – It's possible to be driven and have peace 14:55 The True Self Assessment and protecting your boundaries 17:10 Discipline #1 – 10-year thinking and living in the present moment 23:32 Discipline #5 – Knowing your 100% and working at your optimal capacity 27:35 Discipline #3 – Saying no with grace and setting mentoring boundaries 30:45 Discipline #10 – Being humble and practicing daily gratitude 35:02 Final encouragement to leaders: free your true self and shineThe L3 Leadership Podcast is sponsored by Andocia Marketing Solutions. Andocia exists to bring leaders' visions to life. Visit https://andocia.com to learn more.

Gino Wickman reveals how high achievers can find inner peace while still maintaining their drive.— YOU'LL LEARN — 1) The foundational disciplines that lead to inner peace2) How to teach your ego to chill3) Why to shift to thinking in 10-year timeframesSubscribe or visit AwesomeAtYourJob.com/ep1082 for clickable versions of the links below. — ABOUT GINO — Gino Wickman is a renowned entrepreneur, speaker, coach, teacher, and author, best known for founding EOS Worldwide and creating the Entrepreneurial Operating System® (EOS®), a comprehensive framework that has impacted over 250,000 businesses worldwide. Gino is also the author of the award winning, best-selling book, Traction: Get a Grip on Your Business, along with seven other books. Gino is deeply committed to helping entrepreneurs achieve their vision. Through his books, coaching, and the EOS® framework, he has equipped hundreds of thousands of entrepreneurial business leaders with the tools and insights needed to get everything they want from their business and life. The five pieces of content that Gino created helps entrepreneurs and leaders wherever they are on their journey—from start up to sale to inner peace.• Book: Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom• Free chapter: HOW LOOKING INWARD IS THE KEY TO UNLOCKING TRUE Freedom• Website: GinoWickman.com• Website: The10Disciplines.com— RESOURCES MENTIONED IN THE SHOW — • Study: “Just think: The challenges of the disengaged mind” by Timothy D. Wilson et al.• Book: Letting Go: The Pathway of Surrender by David Hawkins— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Plaud.ai. Use the code AWESOME and get a discount on your order• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Timothy Moser, founder of LearnCraft Spanish, shares how he scaled a 7-figure education business in today's fast-changing online landscape. From why SEO is collapsing to the surprising rise of YouTube as a high-converting channel, Timothy breaks down the strategies behind his content flywheel, email list growth, and powerful giveaway launches that turn listeners into paying customers. Dan and Timothy also discuss what founders really get from in-person Dynamite Circle events, how a 30-person remote team stays aligned, and the realities of carrying entrepreneurial responsibility—even when you “unplug.” LINKS: LearnCraft Spanish (https://www.learncraftspanish.com/) Contact Timothy to talk business (mailto:timothy@learncraftspanish.com) “Traction: Get a Grip on Your Business” by Gino Wickman (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS: (0:00:13) Welcome & Today's Big Question (00:01:48) Meet Timothy Moser & LearnCraft Spanish (00:07:38) How DC Events Unlock Growth (00:12:16) The SEO Collapse in 2025 (00:14:01) YouTube vs Podcasting in 2025: What Actually Works? (00:17:04) The Flywheel Effect of Great Long-Form Content (00:21:24) Timothy's Counter-Culture Giveaway Strategy (00:29:50) Scaling and Delegating: Challenges for Bootstrapped Founders (00:36:24) Can Founders Ever Unplug? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Health Expert EXPOSES the "Eat Less, Exercise More" Movement (https://www.youtube.com/watch?v=ifN_JJdt5qo) Going Deep With Your Customers (https://www.youtube.com/watch?v=Z-pNiE9WYzc) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman)

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: greatness.lnk.to/1225Gino Wickman shares how overcoming the fear of success, failure, and judgement will set you on the right path to building a successful business and a fulfilling life.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

In this episode of the Jake & Gino How-To series, Gino Barbaro dives deep into the critical difference between growth and scaling—and why understanding this difference can make or break your multifamily investing journey.Discover:How "Profit Per Unit" (PPU) became a more valuable KPI than total doors Why revenue is vanity, profit margin is sanity, and cash is king What tools and systems (like EOS and Scaling Up) helped streamline operations The cadence of accountability: daily huddles, weekly L10s, quarterly priorities Why understanding your values is essential to scaling with purpose Whether you're managing 10 units or aiming for 1,000+, this episode delivers tangible strategies, inspiring stories, and actionable advice to grow smarter — not just bigger.Want to learn more about implementing these systems? Visit https://www.wheelbarrowprofits.com or email Gino directly at gino@jakeandgino.com for a FREE copy of their book or the Cadence of Accountability Doc. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Starting a business with a $20,000 loan would scare most entrepreneurs, but for Nick Bare, that was all he needed to succeed. He started Bare Performance Nutrition (BPN) in his college apartment as a side hustle, scaling it into a $60 million nutrition brand. Along the way, he adopted a mindset that would transform both his startup and personal life: 'Go One More.' In this episode, Nick shares his journey as a creator-entrepreneur in the nutrition industry, offering actionable health and fitness tips. He also explains how the Go One More mindset can help entrepreneurs scale their businesses, build discipline, and achieve work-life balance. In this episode, Hala and Nick will discuss:  (00:00) Introduction (02:39) Scaling BPN from Side Hustle to $60M Brand (12:11) How Military Service Shaped His Business Mindset (14:10) The Visionary vs. Integrator Leadership Roles (18:58) Why Brand Awareness Drives Sales and Revenue (32:05) Building a Legacy Brand and Work-Life Balance (38:52) Understanding the ‘Go One More' Mindset (50:09) The Power of Consistency vs. Occasional Greatness (01:00:54) The Truth About Nutrition and Creatine (01:08:51) Supplement This: Practical Tips for Entrepreneurs Nick Bare is an entrepreneur, hybrid athlete, and US Army Veteran, widely recognized as the founder of Bare Performance Nutrition (BPN), a seven-figure supplement company. He is the author of 25 Hours and the latest, Go One More, and also hosts The Nick Bare Podcast. With over a million YouTube subscribers, Nick is a leading fitness content creator who has helped millions of people achieve their health and wellness goals. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Nick's Book, Go One More: bit.ly/GoOneMore  Traction by Gino Wickman: bit.ly/_Traction  Rocket Fuel by Gino Wickman: bit.ly/_RocketFuel  BE 2.0 by Jim Collins: bit.ly/BeyondEntrepreneurship  Necessary Endings by Dr. Henry Cloud: bit.ly/_NecessaryEndings Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking.