Writing for Strategic Communication

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Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Student…

Karen Morath


    • Jun 6, 2013 LATEST EPISODE
    • infrequent NEW EPISODES
    • 41m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Writing for Strategic Communication

    Review and Reflect

    Play Episode Listen Later Jun 6, 2013 32:45


    This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives, correct punctuation, appropriate tone and a love of letters. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Review and Reflect (handout)

    Play Episode Listen Later Jun 6, 2013


    This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives, correct punctuation, appropriate tone and a love of letters. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Speechwriting

    Play Episode Listen Later May 30, 2013 40:15


    If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is about all of that. And there are tips for when you are the speaker too. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Speechwriting (handout)

    Play Episode Listen Later May 30, 2013


    If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is about all of that. And there are tips for when you are the speaker too. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Visualisation and Gamification

    Play Episode Listen Later May 22, 2013 34:13


    While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Visualisation and Gamification (handout)

    Play Episode Listen Later May 22, 2013


    While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing as Thought Leadership

    Play Episode Listen Later May 16, 2013 49:59


    Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing as Thought Leadership (handout)

    Play Episode Listen Later May 16, 2013


    Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Role of Media Releases

    Play Episode Listen Later May 8, 2013 55:26


    This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Role of Media Releases (handout)

    Play Episode Listen Later May 8, 2013


    This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Writer’s Toolbox – Some ‘How-To's’

    Play Episode Listen Later May 2, 2013 19:31


    We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Writer’s Toolbox – Some ‘How-To's’ (handout)

    Play Episode Listen Later May 2, 2013


    We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Professional Writing Process

    Play Episode Listen Later May 2, 2013 31:08


    One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    The Professional Writing Process (handout)

    Play Episode Listen Later May 2, 2013


    One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Print

    Play Episode Listen Later Apr 18, 2013 41:33


    The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Print (handout)

    Play Episode Listen Later Apr 18, 2013


    The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Social Media

    Play Episode Listen Later Apr 10, 2013 53:13


    Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strategic communicators in organisations and how writing for blogs, FaceBook and Twitter, amongst others, is different from print. It also discusses some of the principles of successful social media marketing. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Social Media (handout)

    Play Episode Listen Later Apr 10, 2013


    Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strategic communicators in organisations and how writing for blogs, FaceBook and Twitter, amongst others, is different from print. It also discusses some of the principles of successful social media marketing. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Tone, Style and... Punctuation

    Play Episode Listen Later Mar 27, 2013 50:07


    Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Tone, Style and... Punctuation (handout)

    Play Episode Listen Later Mar 27, 2013


    Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Who are Strategic Communicators?

    Play Episode Listen Later Mar 21, 2013 43:18


    Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Who are Strategic Communicators? (handout)

    Play Episode Listen Later Mar 21, 2013


    Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Great Writing. What is it? What Does it Achieve?

    Play Episode Listen Later Mar 13, 2013 44:13


    To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Great Writing. What is it? What Does it Achieve? (handout)

    Play Episode Listen Later Mar 13, 2013


    To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Strategic Communication

    Play Episode Listen Later Mar 6, 2013 48:04


    In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

    Writing for Strategic Communication (handout)

    Play Episode Listen Later Mar 6, 2013


    In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

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