Podcasts about thought leadership

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don't create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Covered:• Why pretty feeds don't equal paydays• The real reason decision-makers invest• What true thought leadership looks like• Why clarity and POV outperform trends• How to build trust and authority online• Why community-led visibility matters for 2026• How podcast listeners convert faster• How to shift from “performing” to leading conversations• Why The Collective is the next step for leaders Join The Collective — $97/month for monthly strategy, networking, and proximity to Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Forbes lays out some key proposals for President Trump and his economic team to juice the economy in 2026 and give Republicans an edge in the midterm elections.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum.From the outset, the thesis is clear. There are patterns you'll hear repeatedly—focus, alignment, ICP clarity, hiring for stage-fit, segmentation, community, and systems. There are also points of debate that reflect the realities of stage and context. What follows is a structured walkthrough of the advice discussed in the season, episode by episode, following the journey from 10K MRR through the climb toward 10M ARR.Season 7 Full Episode listS7E1: How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn LewisS7E2: Why 80% of Outbound Sales Fails, and How to Fix It with Besnik VrellakuS7E3: Building SaaS Partnerships That Actually Drive Revenue with Hugo PereiraS7E4: Why Your SaaS GTM Isn't Working And How to Fix It with Operational Discipline with Garrath RobinsonS7E5: B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey GilkeyS7E6: How is AI Transforming Go To Market for B2B SaaS with Maja VojeS7E7: Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica PelyS7E8: Building a Community-Led Growth Engine for SaaS with Michelle GoodallS7E9: The Future of SaaS Content: AI, Personal Branding, and Authority with Tommy WalkerS7E10: Scaling SaaS Sales: From Founder-Led to High-Performance Teams with Kevin “KD” DorseyS7E11: How to Use Signal-Based Selling to Drive Efficient SaaS Growth with Shoaib G.M.S7E12: SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte JoostenS7E13: Building a Global SaaS GTM: Cultural Nuances, Local Teams & Expansion with Varun ThambaS7E14: Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler-de GrootS7E15: SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof SzyszkiewiczS7E16: SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard SchenzelS7E17: How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM with Roelof OttenS7E18: Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de JongS7E19: How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn MiseroyS7E20: How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen StamS7E21: How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Excerpt from Beyond Markets Podcast, originally published on 12.09.2025.This episode is part of a special two-week series featuring highlights from Julius Baer's recent Beyond Markets podcasts. Our regular show that starts with daily market news returns on Monday 5th January.In this episode of Beyond Markets, we take a closer look at agentic AI, which is no longer just a concept. AI agents are actively reshaping how tasks get done, decisions are made, and content is created. These autonomous systems mark a shift from passive AI models to active agents that can reason, act, and self-improve. We are joined by Manuel Villegas from Julius Baer's Next Generation Research team to answer these questions and much more.(00:00) - Introduction: Helen Freer, Product & Investment Content (00:38) - Agentic AI: Manuel Villegas, Next Generation Research and Emily Rookwood, Head of Thought Leadership (09:40) - Closing remarks: Helen Freer, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

In this powerful, no-fluff conversation, Dr. Alisa dives into a truth most entrepreneurs try to avoid: your business will never outgrow your mindset.This episode unpacks why branding is not about logos, colors, or aesthetics—but about identity, alignment, and ownership. When leaders skip the inner work, the business eventually stalls. When identity is clear, influence compounds.You'll hear real talk about:Why consistency—not motivation—is the real differentiatorHow entrepreneurs sabotage growth by expecting success to be easyThe mindset shift required to stop outsourcing responsibility for resultsWhy brand evolution must start at the identity level, not the surface levelHow value creation, service, and profit must coexist for sustainable impactThis episode is for founders, leaders, and creators who are done chasing shortcuts and ready to build something that lasts—from the inside out.

Send us a textRaise Your Standards Over Chasing Visibility in 2026You've set the goals. You've made the vision boards. You know exactly which stages you want to speak on in 2026. So why are you still stuck in the same patterns—overthinking your content, procrastinating through perfectionism, and playing small when opportunities arise?Join Laura Beddoe Collins, Speaker Strategist and founder of Soul Speaks Academy, for an episode that reveals why your visibility goals keep falling flat. This isn't a willpower problem. It's an identity problem.Laura combines 20 years of experience building multi-seven-figure businesses with her training as a solution-focused psychotherapist to unpack the one shift that changes everything: raising your standards instead of chasing external validation.In this episode, you'll discover:Why "I am a sought-after speaker who gets booked and paid" creates different results than "I want to speak on 10 stages"How your nervous system sabotages your visibility—and the compassionate reprogramming that actually worksThe language shifts that transform pressure into alignment: from "I should pitch myself" to "I pitch myself from a place of service"Real client transformation: from cancelled in the press to choosing herself on stagesLaura shares her proven Soul Speaks methodology that's helped hundreds of speakers get booked and paid, revealing the embodiment work that must happen before the performance—why your mind, body, nervous system, and actions need to align with who you're becoming, not just what you want to achieve.Perfect for accomplished female founders ready to monetise their expertise through speaking, leaders who've built something extraordinary but feel invisible, and anyone who's done the external work but knows something deeper needs to shift.What you'll walk away with: A framework for setting identity-based standards, compassionate nervous system practices for sustainable visibility, and permission to stop performing and start embodying your authority.This is Laura's final episode of 2025—a powerful foundation for who you're becoming in 2026, not just what you want to accomplish.Free resource mentioned: The Nine Pillars to Get Booked and Paid as a Speaker and Secure PRSupport the show

In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, personalized thought leadership strategies. Shannon McCormick and Jeb Phillips share how Nationwide Children's Hospital identifies and empowers diverse leaders to influence clinical, research, and policy conversations while aligning advocacy with organizational goals.

Everyone wants to be iconic. Very few are willing to make the decisions that actually get them there. In this episode, Ramona breaks down why most brands will never reach iconic status — not because they lack talent, strategy, or consistency, but because they keep choosing safety over memorability. This is not a conversation about better content, smarter hooks, or sharper messaging. It's about presence. Conviction. And the uncomfortable decisions that separate brands people scroll past from brands people remember. You'll hear why: Thinking inside your industry is the fastest way to blend in Borrowing from other industries is how true category leaders are created “Big moves” don't count if you're too scared to talk about them Playing small through silence is still playing safe Messaging isn't what creates desire — identity does Visibility without presence is just noise Iconic brands live rent-free in people's minds, not on their feeds Ramona also challenges the obsession with metrics, reach, and constant output — and reframes what actually builds long-term influence, loyalty, and cult-level brand status. To close, she leaves you with two questions that cut straight through the bullshit: Where are you still trying to be accepted instead of being remembered? What would your brand look like if it stopped asking for permission? If you're done building a business that looks successful on the outside but feels empty on the inside — this episode is your wake-up call. Iconic brands don't start with content. They start with a decision.

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

How are customer expectations evolving when people are talking less, trusting less, and switching brands faster than ever? In this episode, we break down the four major shifts reshaping customer experience in 2026 and why traditional listening tactics are failing right when companies need them most. Our guest is Isabelle Zdatny, Head of Thought Leadership at the Qualtrics XM Institute and co-creator of one of the largest global CX studies in the world. With data from 20,000 consumers across 14 countries, Isabelle reveals the surprising trends leaders cannot afford to overlook and why trust has become the real driver of customer behavior. Chapters 00:00:00 Meet Isabel Zdatny, Head of Thought Leadership at Qualtrics XM Institute 00:04:43 The Surprising State of Customer Experience Heading Into 2026 00:10:44 Why AI-Powered Customer Service Is Failing Customers 00:15:07 How to Use AI to Enhance Rather Than Replace Human Experience 00:19:41 The Silent Customer Crisis: Why Feedback Has Dropped to All-Time Lows 00:25:03 Conversational Surveys and Predictive Models: The Future of Customer Listening 00:34:55 Why Value Alone Won't Keep Customers Loyal in 2026 00:38:18 The Trust Equation: How Economic Uncertainty Changes Customer Behavior 00:42:51 The Personalization Paradox: Consumers Want It But Don't Trust It 00:54:10 What Will Surprise Us Most About 2026: Two Wildly Different Predictions

In September 2020, the first episode of our corporate podcast Greiner Talks went online: an interview with Fred Luks, an expert in sustainable transformation. In the years that followed, the podcast's appearance, structure, and sound changed somewhat, but one thing always remained the same: inspiring guests whose statements, ideas, and expertise provoked thought. The goal was clear: to provide food for thought that would help us overcome the great challenges of our time.Here are a few facts and figures about Greiner Talks:45 episodes, 1 hostApproximately 20 minutes per episodeMore than 17,000 playsMore than 700,000 impressions on social mediaLots of positive feedback and inspirationWe came up with something very special to mark the end of Greiner Talks: Alexander Berth switched to the other side of the microphone and looked back on his five years as podcast host. Elisabeth Reiter from Greiner's communications team chatted with him about his personal highlights, lessons learned, and the impact such a format can have.„After almost  50 conversations, I discovered a pattern that really surprised me. We had guests from all sorts of professions and fields, but they all ended on a similar note: To be hopeful and to be positively looking into the future.”You can listen to the last regular episode with (the first and last guest) Fred Luks here.All interviews in the podcast series can be found here.Greiner Talks was our podcast on the topic of transformation. Alexander Berth spoke with experts from around the world to learn more about their perspectives on the future of our economy and society.

In this special year-end episode of The Association Insights Podcast, we're re-airing the live broadcast of the 2025 Association Insights CommImpact Awards, originally streamed on YouTube. Hosted by Colleen Gallagher, President and CEO and Meghan Henning, Senior PR Strategist of OnWrd & UpWrd, the ceremony celebrated associations across North America whose communications, storytelling, and engagement efforts are setting new standards of excellence.The Association Insights CommImpact Awards recognize outstanding work across eight core categories, spotlighting campaigns that elevate industries, strengthen member communities, and demonstrate the power of strategic, human-centered communication.Key Highlights:Advocacy Excellence: American Academy of Family Physicians (AAFP)Recognized for their National Immunization Awareness Month campaign, which delivered trusted, compassionate messaging in a highly politicized public health environment—reaching millions and strengthening vaccine confidence nationwide.Best Media Relations Campaign: NTM Info & Research (NTMir)Honored for World NTM Day 2025, a bilingual global media campaign spotlighting an underrecognized lung disease and achieving nearly 200 million impressions across 25 countries.Innovative Content Strategy: College of American Pathologists (CAP)Awarded for a dynamic, multi-channel content ecosystem that advanced education, engagement, and member value through advocacy communications, podcast storytelling, and platform-specific campaigns.Thought Leadership & Research: Association of Clinical Research Professionals (ACRP)Recognized for transforming the release of ICH E6(R3) into a comprehensive suite of educational resources reaching tens of thousands of professionals worldwide.Effective Member Engagement Initiative: American Bus Association (ABA)Honored for the ABA News Center, a modern digital hub amplifying member stories and driving increased engagement and visibility across channels.Event Promotion: Plasma Protein Therapeutics Association (PPTA) with Media SourceRecognized for their International Plasma Awareness Week 2025 campaign, leveraging national survey data, patient storytelling, and a virtual media tour to drive public awareness and action.Outstanding Internal Communications: National Society of Compliance Professionals (NSCP)Awarded for a thoughtful, people-first succession communications strategy that ensured clarity, stability, and trust during a leadership transition.Leadership in Public Awareness Campaign: Federation of State Medical Boards (FSMB)Honored for the “Care Matters” PSA campaign, a story-driven effort highlighting the role of state medical boards in safeguarding patient trust and earning more than 44 million views.Join us as we celebrate these associations and the impactful work shaping the future of association communications.Stay Connected:Subscribe to The Association Insights podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: We're continuing to sit down with association leaders, builders, and problem-solvers to unpack what's working, what's changing, and how to lead with clarity in 2026 and beyond. Stay tuned!

What does radical inclusion really look like – and what would change if dignity, access and belonging were built into our systems from the start?Marking the UN's International Day of Persons with Disabilities, this episode of Our World, Connected explores how societies can move beyond charity and good intentions towards a rights-based approach to disability inclusion – one that centres listening, participation, and meaningful action.Host Christine Wilson is joined on this episode by Nada Ehab, a youth development specialist and advisor to the British Council's Inclusive Youth Empowerment Programme in Egypt. Nada reflects on her journey from empathy-driven inclusion to a collective rights-based, participatory model, and shares insights from her work supporting young people with disabilities to engage in advocacy, social entrepreneurship, and community-led change. Together, they discuss the barriers that still exist in education, public spaces and digital environments, and why inclusion must be embedded across systems, not treated as a quota.We also hear a personal story from Saja Mohammed Alkadhimi, a 19-year-old student from Baghdad, UN Youth Advisory Council member, and disability rights advocate. Saja shares her experiences navigating education as a wheelchair user, the importance of accessible infrastructure, and why inclusive schools matter not just for learning, but for belonging. Her story brings the conversation to life, reminding us that inclusion is about unlocking potential, not lowering expectations.From education and policy to technology and leadership, this episode asks how we turn conversations about inclusion into concrete change - and why the responsibility for removing barriers must sit with society as a whole.Listen to Our World, Connected, the award-winning podcast from the British Council, exploring culture, communication, and the power of collaboration in a changing world.

Steve Forbes explains how Congressional Republicans can push back on Democrats' successful efforts to portray them as wrong on healthcare, achieve good results for the American people, and regain momentum as the midterms near.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Michaels, CEO of Mama's Creations, joins Food Institute Vice President of Content and Client Relationships Chris Campbell to discuss how the deli category is evolving and why this rapidly growing segment is primed for innovation. A veteran of global CPG and strategy roles at Booz Allen Hamilton and Mondelez, Michaels shares how Mama's Creations has transformed from a regional meatball company into a national, full-service deli solutions provider serving retailers across all 50 states. During the conversation, Michaels explains how the company is addressing some of grocery retail's most pressing challenges, including labor shortages, changing consumer meal preferences, and the need for greater efficiency in the deli case. He outlines how Mama's Creations supports retailers with a wide range of prepared foods, proteins, sides, and globally inspired flavors — all designed to simplify in-store execution while maintaining quality and consistency for shoppers. Michaels also details how strategic acquisitions, vertically integrated manufacturing, and a disciplined focus on metrics are fueling the company's growth. As the only publicly traded deli company in the U.S., Mama's Creations is leveraging scale, operational rigor, and data-driven decision-making to compete in the $40+ billion deli prepared foods category, while continuing to expand its national footprint and product capabilities. More About Adam Michaels: Adam Michaels is an experienced food industry executive and former management consultant with broad experience transforming consumer-focused companies. Previously, Adam served with Mondelez International, a multinational food and beverage company with operations in over 150 countries. Over the past nine years, he has held numerous roles with increasing responsibility at Mondelez across Supply Chain, Commercial Sales & Marketing and Strategy. Adam led Mondelez's North American Insights & Analytics organization and was most recently responsible for M&A and Commercial for North American Ventures – a business unit comprised of high growth brands including Perfect Snacks, a refrigerated snacks brand, Hu, an ultrasimple multi-category lifestyle brand, and Tate's Bake Shop, a premium cookie brand, among others. Before joining Mondelez, Adam was a Principal at Booz & Company, a management consulting firm, for seven years where he specialized in the Food & Beverage sector. He started his career at Capital One Financial and holds an MBA in Marketing & Management from Columbia Business School, as well as a BSE in Bioengineering from the University of Pennsylvania. Adam has lived and worked in the US, England and France. He lives with his wife and their two boys in New Jersey. More About Mama's Creations: Mama's Creations is your ultimate destination for fresh, easy-to-prepare dishes that capture the essence of grandma-quality food. Built off the authentic Italian heritage of Mama Mancini's, our name pays tribute to the treasured kitchens of grandmothers worldwide, where each meal is crafted with passion and care. At Mama's Creations, we understand the value of convenience without compromising on quality. We bring together a diverse range of culinary traditions and flavors, offering you an unforgettable taste experience. With fresh ingredients and our simple preparation methods, we ensure that every dish is a celebration of authentic homemade goodness. Learn more: https://mamascreations.com/

In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn.For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey.Ian is a culture-fit recruitment leader who has led Carroll Consulting for nearly three decades. His focus is helping organisations align values, culture, and people to drive long-term performance and minimise the risk of poor hires.Guided by Stoic philosophy, Ian combines strategic insight with practical experience, developing Carroll Consulting's unique Culture-Fit methodology and leading a specialist team of trusted advisors. His contributions are recognised globally, including Platinum Recruiter status in NPAworldwide, awarded to the top 3% of recruiters worldwide.In this episode we explore Ian's love-hate relationship with LinkedIn, and how he manages to consistently show up on with thought provoking insights - and videos - about what he's observing.Connect with Ian on LinkedIn at https://www.linkedin.com/in/brisbaneexecutiverecruimentian/Resources:Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/Think Bespoke's Knowledge Basehttps://thinkbespoke.com.au/insights-blog-2/Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that's generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Company: Creative MindsWebsite: https://digitalshow.creativemindsofficial.com/ Email: create@creativemindsofficial.com Social Media:LinkedIN - https://www.linkedin.com/in/jakeisham/ Instagram - https://instagram.com/Jakecreativemarketing Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Send us a textCaroline Goles—marketing strategist, tech advisor, and former Microsoft leader—joins Joey Pinz at IT Nation Connect to talk about balance, curiosity, and the intersection of AI and humanity.She shares how trail running through national parks, reducing screen time, and reading voraciously fuel her creativity and focus. Together, they explore goal-setting through “Misogi” challenges, the harmony of art and science in marketing, and why AI should enhance—not replace—human connection.This is a conversation about discipline, growth, and rediscovering awe in a tech-saturated world. ✦ Top 3 Highlights

Send us a textChristina Klein, a visionary leader at Lansweeper, joins Joey Pinz at IT Nation Orlando to share her unique blend of creativity, discipline, and data-driven leadership. From learning carpentry as a child to leading tech innovation and women's leadership programs, Christina discusses how she bridges design, technology, and purpose. She reveals how Lansweeper empowers MSPs with deep asset visibility, accelerates cybersecurity response times, and enables scalable growth through efficiency and trust. The conversation explores leadership authenticity, the impact of AI, and how small daily actions can unlock big transformations — in business and life. 

Send us a textRecorded live at IT Nation, MJ Shoer (Chief Community Officer, GTIA) breaks down how the newly branded Global Technology Industry Association is delivering practical wins for MSPs. We cover the GTIA ISAO (built with ConnectWise) for actionable threat intelligence, the cybersecurity Trust Mark that validates your internal controls against your chosen framework, and how GTIA's unbiased research can be co-branded for QBRs to boost credibility and close rates. MJ also unpacks workforce strategy with “NowGen”—supporting both youth and mid-career changers—plus global mentorship, learning libraries, and why ConnectWise-sponsored memberships are a fast on-ramp. We close with GTIA's growing foundation work and MJ's personal take on discipline, recovery, and building routines after injury. If you run an MSP and want immediate ROI from a trade association, this one's loaded with specifics you can apply this quarter.Top 3 highlightsClear, fast ROI: GTIA ISAO access, co-brandable research, and ConnectWise-sponsored memberships for partners.Security you can show: the GTIA Cybersecurity Trust Mark validates your practices against your chosen framework.Talent + growth: NowGen pathways, global mentorship, and a learning library spanning soft skills to leadership.  #JoeyPinz #MSPInfluencer #ForzaDash #ITNation #ITN25 #MSP #GTIA #Cybersecurity #ThreatIntelligence #CompTIA #Mentorship #QBR --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration. 

Send us a textIn this insightful IT Nation conversation, Rick Murphy, Managing Partner at Cogent Growth Partners, joins Joey Pinz to discuss the mindset and mechanics of successful MSP mergers and acquisitions. Rick opens up about his 60-pound weight loss journey and parallels it with running a business — both require discipline, consistency, and a clear goal.He explains why every MSP will eventually trade hands, why “exit strategy” is a myth, and how liquidity planning and solid financial discipline create real enterprise value. Rick also breaks down the dangers of “Top Line Disease,” shares why non-solicit agreements matter more than non-competes, and urges MSPs to run their company like they're going to sell it tomorrow — even if they're not. ✦ Top 3 Highlights

Send us a textIn this insightful conversation, Carolyn April, Senior Researcher at GTIA and longtime CompTIA veteran, shares how her journalism roots shaped her passion for unbiased channel research. From designing surveys that reveal real market truth to helping MSPs adapt to AI disruption and cybersecurity complexity, Carolyn explains how data can empower strategic decisions. She also opens up about her personal discipline through running, her journey from CompTIA to GTIA, and her belief that curiosity and credibility are the lifeblood of the tech industry. 

How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team of 45 and scaled to 10 million ARR. The conversation digs into how go-to-market motions will evolve by 2026, why employee-led thought leadership will become central to growth, how AI will reshape ideation and timing, and why signal-based, intent-driven approaches must replace traditional lead lists. Glenn also shares how he would rebuild a go-to-market motion from scratch, how to operationalize signals across channels, and what founders should prioritize at different revenue stages—from zero to 10K MRR with founder-led growth to scaling toward 10 million ARR with clear ICP and aligned storytelling.Key Timecodes(0:00) - B2B SaaS Podcast Intro: GTM 2026, intent signals, LinkedIn thought leadership, AI(1:14) - Guest Intro: Glenn Miseroy, Expandi CEO, LinkedIn automation, 10M ARR(1:49) - 2026 GTM Vision: employee-led thought leadership, hybrid PLG + SLG(2:57) - AI for Thought Leadership: ideation, personalization, timing(3:34) - Defining Intent Signals: website visitors, LinkedIn profile views, post engagement, followers(4:13) - Signal-to-Intent: timing outreach with high-intent signals(5:10) - Full-Funnel GTM: thought leadership reach to multichannel outreach(5:42) - Rebuilding GTM 2026: team-led LinkedIn thought leadership strategy(6:49) - Phase 2: capture engagement signals, route to sales, no more lead lists(7:58) - Company-Level Intent + ABM: multi-contact warming, signal-based outreach(9:15) - Enabling Employee Advocacy: content ops, Scripe, AI content calendar(10:35) - Overcoming Posting Fear: ICP-first mindset on LinkedIn(12:00) - Sponsor: Reditus affiliate referral platform for B2B SaaS(12:57) - AI and Headcount: efficiency, enablement, process optimization(13:44) - 2026 Growth Loop: thought leadership pipeline, AI personalization, timing triggers(14:50) - Trigger-Based Outreach: new Head of Sales timing on LinkedIn(15:14) - 0–10K MRR: founder-led growth on LinkedIn, capture intent signals(16:39) - Scaling to 10M ARR: clear ICP, aligned messaging, storytelling(17:58) - Messaging Framework: problem-led narrative vs “10X meetings”(18:59) - Connect with Glenn: LinkedIn, Expandi website(19:11) - Outro CTA: subscribe, sponsor, Reditus info

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:Position the article toward a general industry audienceDiscuss events and developments chronologicallyGloss over the details of the events and developments that you're coveringFocus entirely on what happened the previous yearWrite the article in an overly polished professional tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Steve Forbes praises the new "Trump Accounts" and points to the $6.5 billion donation by Michael and Susan Dell to help fund those of 25 million American children.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your thought leadership wasn't just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with Tom Ziglar, CEO of Ziglar, Inc., about how he's evolving his father Zig Ziglar legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI "digital brain" for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only Zig's answers to modern questions. You'll hear how coaches are using it to adapt Zig's classic seven-step goal system into language an eight-year-old can use, without losing the depth of the original framework. They explore AI as a thought partner for speakers and experts. Tom shows how he uses AI to quickly understand new audiences, generate the "top 10 pain points" for a niche, and tailor stories so a talk lands with homeowners' association leaders one day and senior executives the next. This is practical, in-the-trenches use of AI to make your content more relevant, not more generic. Tom and Peter then break down the business models behind thought leadership. Drawing on Rory Vaden's lens, Tom explains the three lanes of content creators: entertainers, encouragers, and educators. He argues that the long-term business is built in the educational lane—where niche expertise and implementation tools create the long tail of revenue, even if the spotlight feels smaller. You'll also hear a powerful distinction: are you in the keynote business or the life-changing business? Tom shares what Ziglar learned after reviewing thousands of testimonials: for every one person who said a keynote changed their life, 99 credited a program or product. That insight reshaped how he designs calls-to-action, follow-through, and multi-step client engagements. The conversation closes with a look at trust and authenticity as strategic assets. Tom brings in Seth Godin's idea of "scalability of trust" and applies it to how thought leaders sell, speak, and serve. From customizing keynotes to building follow-on programs, Tom shows how to design a business that scales trust, not just reach—while staying the same person on and off stage. If you advise, speak, coach, or consult, this episode will help you reframe your IP, your offers, and your use of AI so you can create deeper impact and more predictable revenue from your expertise. Three Key Takeaways: • Keynotes don't create most of the life change—programs do. For every one person who credited a keynote with changing their life, 99 pointed to a program, product, or course. If you're in the "life-changing" business, your follow-on offers matter more than the standing ovation. • AI can be a thought partner that makes your IP more usable and targeted. By building Zig AI from Zig Ziglar's manuscripts and audio, Tom shows how AI can give only "on-brand" answers, adapt classic frameworks (like the seven-step goal system) for specific audiences—right down to an eight-year-old—and help experts quickly tune their content to different markets. • The long-term business is in education, not entertainment. While entertainers dominate the airwaves, the real, scalable revenue sits in the educational lane—where niche expertise, tools, and implementation support live. That's where thought leaders build the long tail of their business, well beyond a single talk or appearance. If this episode got you thinking about the difference between a keynote and a real thought leadership business, your next listen should be the Tendayi Viki episode "Thought Leadership Business Models". Together, these two episodes connect the dots between inspiring from the stage and building scalable offers, frameworks, and revenue streams around your ideas. Queue up the Tendayi Viki episode next and ask yourself: am I running a talk, or building a business?

Dressing the Part With Kate Breen: The Power of Personal Style in Thought LeadershipIn this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.Discussing the importance of thoughtful clothing choices, Kate highlights common wardrobe mistakes and provides actionable advice on how to dress authentically and powerfully for professional events.Kate's process for working with clients involves deep dives into personal history, brand goals, and practical styling sessions that ensure clients look and feel their best.This episode offers valuable insights for authors, thought leaders, and speakers seeking to elevate their brand through their visual presence.00:00 Introduction and Guest Introduction01:30 Meeting Kate Breen: First Impressions02:36 The Importance of Visual Presence04:00 Dressing for Your Brand08:01 Common Mistakes in Professional Attire17:13 The Power of Authentic Style19:22 Commanding Attention Through Style23:18 Introduction to Working with Clients23:48 The Importance of Understanding Personal Style25:21 Gathering Client Information and Assets26:22 Creating a Personalized Style Plan27:49 Shopping and Outfit Coordination29:44 The Role of Authenticity in Style31:53 Empowering Clients Through Style36:25 Final Thoughts and Contact InformationAbout Kate BreenKate Breen is the owner of GetDressedGo, Washington, D.C.'s top-ranking private personal styling business. She has built a reputation for helping executives, speakers, and high-performing professionals look and feel their best in every setting. Through focused, productive styling sessions, Kate delivers immediate results for all aspects of her clients' lives—from high-stakes presentations and keynote stages to charity events and casual weekends.About Smith PublicitySmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode's host Marissa Eigenbrood, Smith Publicity's President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency. Owen shares his journey from a non-reader to an influential content creator with a 200,000-follower community. The discussion centers on how founders, executives, and authors can leverage LinkedIn to build their brands, emphasizing the importance of authentic, value-driven content and genuine human connections. Owen also offers practical tips on avoiding automated 'pitch slapping,' using AI judiciously, and nurturing relationships through personalized engagement. As they reflect on their longstanding professional relationship, Marissa and Owen explore actionable strategies to enhance online presence and drive business growth, stressing the significance of maintaining a human touch in the increasingly digital landscape.00:00 Welcome and Introduction01:00 Meet Owen Sammarone : Founder of Unleash the Knowledge04:17 Owen's Journey: From Non-Reader to Book Enthusiast05:13 Building a Community and Personal Brand15:00 The Power of Niching Down18:27 Effective LinkedIn Strategies24:03 The Value of Giving Without Expectation25:11 Personalized Outreach Strategies27:35 The Role of AI in LinkedIn Engagement29:14 Maximizing LinkedIn's Potential34:37 Effective Connection Requests38:33 The Billboard Analogy for LinkedIn Profiles44:24 Looking Ahead to 2026: Staying Human in a Digital WorldOwen Sammarone is the founder and CEO of Unleash The Knowledge, a personal-branding and thought-leadership agency that helps B2B founders, consultants, and executives turn their LinkedIn presence into a powerful, consistent driver of authority. He's become known in the industry as a go-to “LinkedIn Growth Guy,” offering insights on how to turn content into consistent inbound demand, build authority, and scale influence — whether you're an author, consultant, or executive looking to expand your impact Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Visual Storytelling for Authors and Speakers with John DeMato In this episode of the All Things Book Marketing podcast, this episode's host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.  John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.  The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.00:00 Introduction and Guest Welcome00:32 John's Impressive Bio and Career Highlights01:49 The Physical Demands of Photography02:53 How Marissa and John Connected04:34 John's Journey into Photography10:02 Building a Visual Storytelling Library17:07 The Importance of Consistent Visual Content22:38 Evaluating Your Brand's Visual Assets23:44 Importance of Event Visuals24:22 Capturing the Full Event Experience28:28 Starting Your Visual Storytelling Journey33:50 Choosing the Right Photographer36:44 The Value of Authentic Imagery39:40 A Photographer's Favorite Moments42:57 Conclusion and Contact InformationJohn DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity. 

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customers. It's an extensive report, running to over 30 pages, and the chaps give it their 5 f'in' things treatment and pull out 5 points that caught their eye: The evolution of 95-5 rule to 3 states: split 60% out of market, 34% are actively evaluating, and 6% are ready to buy.  There's a semi-permeable membrane between in-market and out-of-market The new member of the buying group - our buyers' AI assistant Hidden buyers are a challenge The Category-Brand Matrix - Understanding where you are in the category As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: The Brand-to-Demand Zone Playbook (Gated) Post on LinkedIn by Kerrry Cunnigham discussing the report Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back DJ Khaled - All I Do Is Win (Official Video) ft. T-Pain, Ludacris, Rick Ross, Snoop Dogg You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes explains the complex and stark realities facing President Trump and his team in achieving a peace deal with Russian President Vladimir Putin to end the Russia-Ukraine War.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ShadyPanda plays the long game. India mandates tracking software on mobile devices. Korea weighs punitive damages after a massive breach. Qualcomm patches a critical boot flaw impacting millions. OpenAI patches a Codex CLI vulnerability. Google patches Android zero-days. Cybersecurity issues prompt an FDA permanent recall for an at-home ventilator system. Switzerland questions the security of hyperscale clouds and SaaS services. One of the world's largest cyber insurers pulls back from the market. On our Threat Vector segment, ⁠David Moulton⁠ sits down with ⁠Stav Setty to unpack the Jingle Thief campaign.  In Russia, Porsches take a holiday.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector segment In today's Threat Vector segment, host ⁠David Moulton⁠, Senior Director of Thought Leadership for Unit 42, sits down with ⁠Stav Setty⁠, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco-based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. To listen to the full conversation on Threat Vector, listen here. You can catch new episodes of Threat Vector every Thursday on your favorite podcast app.  Selected Reading Browser extensions pushed malware to 4.3M Chrome, Edge users (The Register) India plans to verify and record every smartphone in circulation (TechCrunch) Apple to Resist India's Order to Preload Government App on iPhones (MacRumors) President orders probe into Coupang breach (The Korea Herald) Qualcomm Alerts Users to Critical Flaws That Compromise the Secure Boot Process (GB Hackers) Vulnerability in OpenAI Coding Agent Could Facilitate Attacks on Developers (SecurityWeek) Google Releases Patches for Android Zero-Day Flaws Exploited in the Wild (Infosecurity Magazine) 'Cyber Issue' Leads to FDA Recall of Baxter Respiratory Gear (GovInfoSecurity) Swiss government bans SaaS and cloud for sensitive info (The Register) Publication: Resolution on outsourcing data processing to the cloud (Privatim) Insurer Beazley Steps Back From Cyber Market as Attacks Surge (PYMNTS.com) Hundreds of Porsche Owners in Russia Unable to Start Cars After System Failure (The Moscow Times) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.  Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes shreds the latest budget for the U.K., explaining why its raised taxes and ending of jury trials will accelerate the startling degeneration of the U.S.'s mother country, and warns that what's happening in Britain is a warning to those who cherish liberty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

→ ⁠Apply to the Thought Leader Accelerator You're not invisible because you're underqualified. You're simply under-expressed. Samantha pulls back the curtain on why high-achieving women (and plenty of men) stay stuck in “best-kept secret” mode, tracing the sabotage back to childhood patterns of peace-keeping, perfectionism, and staying small.Samantha breaks down the emotional and strategic roots of visibility—why your business keeps hitting a glass ceiling, why your boldest ideas stay stuck in drafts, and why your public presence doesn't yet match your private brilliance. You'll learn how internalized humility becomes a brand problem, why visibility is a practiced skill (not a personality trait), and what it takes to step into true thought leadership with clarity, conviction, and volume.If you're ready to stop hiding, start leading, and build a brand around your voice—not your fears—this episode hands you the first moves.KEY TOPICS DISCUSSEDThe hidden childhood patterns sabotaging adult visibilityWhy experts aren't overlooked—they're under-expressedThe emotional cost of being respected privately but unknown publiclyHow “humility conditioning” blocks brand growthVisibility as a practiced skill, not an innate personality traitThe difference between being unqualified vs. under-expressedWhy thought leadership begins with message clarity, not more certificationsHow internal conflict creates plateaus in business, brand, and leadershipRebuilding your voice as an identity—not a marketing tacticThe sneaky ways fear shows up as overthinking, procrastination, or perfectionismThe power of building a brand around your voice, not a scattershot offer suiteWhat to expect inside Samantha's 90-Day Thought Leader Accelerator→ Apply to the Thought Leader AcceleratorReady to go from best-kept secret to visible thought leader? Join Samantha's immersive 90-day accelerator designed to extract your message, refine your identity, and build a brand around your voice. Details here.→ Share this episode with a friend who's playing smallIf you know someone who's brilliant but hiding, send this their way.→ Leave a review for Own It With Samantha WarrenIf this episode cracked something open for you, let Samantha know—your review helps amplify the message.thought leadership coaching, visibility strategy for entrepreneurs, personal brand development, female founders leadership, how to be more visible online, overcoming fear of visibility, brand messaging clarity, expert positioning, imposter syndrome for entrepreneurs, building a brand around your voice, business identity work, confidence for creators, Samantha Warren podcast, Own It podcast

On this special edition we introduce three amazing authors with recent book launches. Chelan David author of Stories From the Phog, a must-read for every KU basketball fan. Mr. Frank Clay Jr., a poet and bestselling author of his new book Yes You Can!-a guide for the young adult in your life. Mary Lou Kayser-author of It's Not You, It's the Algorithm, which is the rally cry you didn't know you needed, showing readers how to reclaim their sense of self in the digital age, while still continuing to live.Three must-reads you don't want to miss! And on this episode Joel chats with the authors getting a behind the scenes look at their outstanding pieces. https://maryloukayser.com/https://frankclayjr.com/https://cdavidbooks.com/Check out the conversation on YouTube: https://youtu.be/PW2sfQ5qF9s

Tom Kay says the industry is at an inflection point — with technology, talent, and consumer expectations all shifting at once. Tom describes how facilities can shape the customer experience every day, and has never been more essential. The teams who embrace data, modern tools, and continuous upskilling will lead the next chapter of the built environment. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.Today, we talk with Tom Kay, managing partner at Efficio Advisors. Efficio partners directly with CEOs and boards to cut through distraction, mitigate risks before they surface, and unlock sustainable growth.TIMESTAMPS01:18 - About Tom04:20 - Advising the industry12:34 - Is FM misunderstood?18:00 - The talent gap31:00 - The impact of new tech45:35 - Future thinking52:42 - Where to find Tom53:09 - Sid's takeawaysSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Tom on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? ​With AI and other innovations shaping the future of work as we speak, it's once again important for thought leadership professionals to understand what drives epic disruptions—so they can help their clients stand out as visionaries in these new frontiers. Our 50th episode of Everything Thought Leadership has invited Scott D. Anthony, professor at Dartmouth's Tuck School of Business, and senior advisor at consultancy Innosight, to talk about his new book, "Epic Disruptions." The book is a deep-dive into 11 innovations that disrupted our world and the driving forces behind them. Think: the printing press, the iPhone, fast food, the assembly line, and other world-changing ideas. Scott offers a glimpse into the biggest lessons in his book and his predictions on the disruption of the thought leadership profession. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

In this episode of OnBase, host Paul Gibson sits down with Joel Harrison for a wide-ranging and deeply insightful conversation about one of the most pressing issues in modern B2B: trust. Together, they unpack how trust is eroding across society, why it has become the backbone of successful ABX programs, and how marketers can differentiate in an era flooded with AI-generated “average content.”Joel shares his personal journey from magazine editor to industry leader, and why he believes trust, not just technology, is the true engine behind influence, brand affinity, and long-term customer relationships. The conversation explores how AI is challenging credibility, how strategic thought leadership can reclaim it, and why authenticity must be built intentionally rather than assumed.Whether you're a marketer, seller, or B2B leader navigating the new era of AI-driven engagement, this episode provides a powerful framework for building trust at scale, without losing the human touch.Key TakeawaysTrust is the new competitive differentiatorTrust isn't a soft metric, it's the oxygen of B2B relationships. Without it, brands will struggle to generate engagement, earn consideration, or influence buyers who are increasingly overwhelmed and time-poor.Average content is everywhere, quality is the real moatAI has made it easier than ever to produce content, but most of it lacks authenticity, depth, and accuracy. Joel argues that this creates an opportunity: brands that invest in high-quality thought leadership will stand out faster than ever.Thought leadership must be strategic, not randomAccording to Joel, true thought leadership:Is rooted in robust dataConnects to a long-term narrativeInfluences every stage of the funnel, from brand to demand to salesIncludes credible experts and voices internally and externallyWhen executed well, these programs deliver 52% better ROI than traditional marketing.Advocacy is massively underutilized in B2BCustomer recommendations, peer validation, and community influence play a foundational role in trust, but most companies underinvest in structured advocacy programs. Joel highlights emerging “TrustTech” tools that are beginning to change this.AI must be used with oversight, not blind automationAI is powerful for efficiency, research, and content acceleration, but hallucinations and inaccuracies can damage credibility. Human oversight is non-negotiable, both at the beginning and the end of the workflow.ABX thrives when trust comes firstSignals alone aren't enough. Buyers won't engage with sales if they've never heard of you or don't trust your brand. Trust-building must begin long before intent signals surface, and it must extend through the entire customer lifecycle, not just new logo acquisition.Quotes“Thought leadership isn't a blog post. It's a strategic, data-driven idea deployed across the entire customer journey.”Resource RecommendationsAndy Lambert's newsletterLuan Wise's newsletterCDP Institute's newsletterPaul Cash's LinkedIn postsShout-OutsScott Stockwell, Founder at WorkmatikGraham Wylie, Growth CMO, B2B SaaS & ServicesBarbara Stewart, Buyer & Customer Experience ConsultantRobert Norum, ABM and Growth Expert, B2B MarketingAbout the GuestAs editor-in-chief of B2B Marketing and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.He's also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings.Connect with Joel.

In this episode of Food for Thought Leadership, Food Institute vice president of content and client relationships Chris Campbell sits down with Barry Thomas, senior thought leader at Kantar, to unpack the rapid rise of agentic AI — a new class of AI systems that don't just generate information, but take action on behalf of the user. Thomas explains why agentic AI represents a foundational shift in how consumers discover, evaluate, and shop for products. He explores how AI-powered shopping apps, answer-engines, and agentic browsers are reshaping the digital journey, and why businesses should prepare now for changes that will accelerate through 2026. The conversation also dives into how this technology impacts retailers, CPG manufacturers, and foodservice operators — from the rise of metadata marketing and AI-optimized product visibility to the growing influence of user-generated content in agentic shopping environments. Thomas outlines the challenges ahead: data governance, shifting retail media dynamics, consumer trust, and the delicate balance between authenticity and automation. With younger demographics adopting AI at record speed, the companies that invest in upskilling and AI-readiness today stand to gain the strongest competitive advantage tomorrow. More About Barry Thomas: Barry is one of Kantar's foremost global commerce experts with a distinguished history of serving customers, partners, and people throughout his more than 30 years in the retail, food service, and FMCG industries. His 25-year career with The Coca-Company featured landmark achievements in the areas of customer leadership, customer marketing, ecommerce, innovation, consumer insights, category management, and future strategies. Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry earned a bachelor's degree in business from the University of North Florida and an MBA from Mercer University. He is currently on the advisory boards of the Digital Marketing Institute, George Washington University Digital Marketing Program, and the Fellowship of Christian Athletes. More About Kantar: Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We combine the most meaningful attitudinal and behavioral data with deep expertise and technology platforms to track how people think and act. To learn more, visit https://retailiq.kantar.com/.

Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically. Key Takeaways Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it About Maeve Ferguson Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale. With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads. Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets. In This Episode  [00:00] Welcome to the show! [05:41] Meet Maeve Ferguson [07:36] Intellectual Property [14:01] Diagnostic Architecture [28:11] Rich Niche [32:24] Marketing Strategies [37:59] Agentic AI [50:02] Connect with Maeve [51:37] Outro Quotes "Listen to your market and give them what they want." - Maeve Ferguson "Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson "The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson "We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson Guest Links  Get your IP Assessment (in 8 minutes) Follow Maeve Ferguson on Instagram Connect with Maeve Ferguson on LinkedIn Watch the Expert to Thought Leader Show on YouTube Listen to the Expert of Thought Leadership podcast Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

What if your most valuable business asset isn't your product, but the way you think? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Alisa Cohn—one of the world's top startup coaches, Thinkers50 and Marshall Goldsmith award winner, author of "From Startup to Grown Up", and host of a podcast by the same name. Together, they unpack what it really takes to turn expertise into a scalable thought leadership platform that attracts premium clients. Alisa breaks down what great coaching actually is at the top of the house. Not therapy. Not box-checking. It's the disciplined work of helping senior leaders see where they are, where they're going, and how they'll get there. She explains why she now focuses almost exclusively on experienced founders and C-suite executives—and why the best clients see coaching as a sign of strength, not weakness. Peter and Alisa explore the often lonely reality of thought leadership work. You're on planes. In hotels. Delivering keynotes. Building IP. Yet rarely surrounded by true peers. Alisa shares how communities like 100 Coaches, mastermind groups, and curated gatherings of top thinkers create "connective tissue" between experts—and why those collisions of adjacent ideas (resilience meets agility meets questioning) are rocket fuel for new IP and offerings. Then they turn to AI. Not as a shortcut, but as a force multiplier for serious thinkers. Alisa explains how she feeds transcripts of 100+ podcast episodes and her HBR/Forbes pieces into AI tools to surface patterns, themes, and questions she'd forgotten—and then does the real work of shaping those into sharp, human insights. They talk about AI as a research partner, synthesis engine, and creative sparring partner—not a cut-and-paste content mill. Alisa also reframes the business model of thought leadership. Her core work is high-touch: one-on-one coaching, offsites, and select speaking. Everything else—books, articles, podcasts, media—exists to build a premium brand, generate demand, and give her the right to charge at the top of the market. She and Peter dig into why a book should be treated as a five-year march, not a launch-week event, and how evergreen ideas keep attracting ideal clients years after publication. If you're a founder, executive, or expert looking to scale your impact without becoming a commodity, this conversation is a masterclass in how to think about your IP, your business model, and your relationship with AI. Three Key Takeaways: • Coaching at the top is a strategic asset, not a remedial fix. Great coaching helps senior leaders clarify where they are, where they're going, and how they'll get there. The best clients see coaching as a sign of strength and leverage it to navigate different stages of growth—from early-stage chaos to pre-IPO scale. • Thought leadership plus brand equals pricing power. Alisa treats her thought leadership—book, podcast, HBR/Forbes articles—as the engine that builds a premium brand. That brand brings her better-fit clients and gives her permission to charge premium rates for high-touch coaching, offsites, and speaking. • AI is a force multiplier for serious thinkers, not a replacement. AI accelerates research and content creation, but the real value of thought leadership still comes from deep expertise, synthesis, and conviction. The challenge (and opportunity) is to use AI to move faster without letting the thinking get sloppy. If you're intrigued by how this episode unpacks coaching at the top, building a premium thought leadership brand, and using your IP more strategically, you'll love the episode with Cara Macklin. Both conversations look at how to design your business model as intentionally as your ideas—shifting from "doing the work" to building scalable offers, curating the right clients, and creating more freedom and impact. Listen to them together as a mini-masterclass in turning expertise, coaching, and content into a focused, high-value business.

We dive into a nostalgic yet revealing journey through classic hacker films, from WarGames to The Net and beyond, to assess what they got right, what they wildly imagined, and what those stories say about culture, fears, and cyber reality today. David Moulton, Senior Director of Thought Leadership for Unit 42  talks with Ben Hasskamp, Global Content Leader at Palo Alto Networks, who has been writing deeply on this intersection of media, tech, and risk. Together, we'll examine how cinematic depictions of hacking have shaped public perception, influenced policy, and sometimes eerily foreshadowed modern cyber threats. Expect a blend of film critique, security insight, and cultural reflection. Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes explains why the experience of the pilgrims could off a much-needed Thanksgiving lesson for NYC Mayor-elect Zohran Mamdani: that socialism doesn't work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Forbes breaks down why any Russia-Ukraine peace plan that leads to the domination of Ukraine by Russia will prove to be a false success, and would set in motion horrific consequences not only in Europe but Asia and the rest of the world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the stories buried in your everyday life held the power to scale your business? In this conversation, Olivia Atkin sits down with content strategist and conversion copy powerhouse Zhanna Blazej, the visionary behind the Conversion Method and Iris AI. Together, they unpack how authentic storytelling, paired with intentional strategy, can create content that connects, converts, and sustains your momentum as a business owner.Zhanna shares the behind the scenes journey of building Iris, how entrepreneurs unknowingly sabotage their content, and what it really takes to transform personal reflections into magnetic client attracting posts. Whether you're overwhelmed by content demands or seeking a smarter way to show up online, this episode is your permission slip to simplify, systemize, and scale in your own voice.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou Can Find Zhanna Blazej:Facebook: zhannablazejInstagram: zhannablazejWebsite: www.zhannablazej.comFree Resource From Zhanna Blazej:Want to learn the foundational principles behind the Conversion Method and start creating content that connects and converts? Download Zhanna's free guide here: www.zhannablazej.com/guideBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Send me a direct message!In this episode, I break down a truth that ambitious women were never taught to name. The mainstream definition of psychological safety doesn't work for women who think fast, carry emotional responsibility like a second skin, and lead with conviction. I talk about why our bodies tighten in so-called “supportive” spaces, how early conditioning shapes the way we show up in leadership, and why emotional safety is actually rooted in the absence of self-betrayal, not the absence of conflict.I walk you through how personal history, cultural expectations, and professional norms collide for high-performing women, and how those layers change the way we understand safety, belonging, and power. You'll hear the real reasons why rooms want us softened, slowed down, or “reasonable,” and why ambitious women instinctively scan for emotional risks before saying a single word.I also name the specific emotional needs ambitious women carry but hide because we've been conditioned to believe they're “too much”: the need for autonomy, honesty, challenge, mental space, directness, and being taken seriously without having to prove ourselves over and over.Finally, I offer five concrete actions you can take this week to stop abandoning yourself and start rebuilding emotional safety from the inside out.If you're ready for real talk on leadership, identity, boundaries, emotional safety, and what it means to operate at your full capacity without apology, this episode is for you.Support the showLove what you heard? Let's stay connected! Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week. Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose. And if you're ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way. The Business Blasphemy Podcast is sponsored by NYSH Strategic and Sarah Khan Out Loud.

In this special episode of Threat Vector, host David Moulton, Senior Director of Thought Leadership for Unit 42, sits down with Stav Setty, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. Together, David and Stav walk through how the attackers abused legitimate identity features like device registration, MFA resets, inbox forwarding rules, and ServiceNow style access requests to blend into normal business workflows and monetize “digital cash” in the form of gift cards. They dig into why MFA alone is not safety, why identity is now the real perimeter, and how behavioral analytics, UEBA, and ITDR can piece together small signals into a clear story of compromise. You'll come away with practical steps to harden identity posture, spot early warning signs in cloud environments, and protect high value systems where trust can be turned directly into profit. To go deeper on this campaign and the Atlas Lion threat actor, read the Unit 42 article Jingle Thief Inside a Cloud-Based Gift Card Fraud Campaign at https://unit42.paloaltonetworks.com/cloud-based-gift-card-fraud-campaign/ Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes explains why the Main Street Deposited Protection Act, which would raise the FDIC insurance limit from $250,000 to $10 million, would expose taxpayers to enormous risk, eliminate crucial market discipline, and primarily benefit wealthy corporations rather than ordinary Americans.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Forbes lays out an economic program that President Trump can employ to lower costs for American citizens and prevent a Republican routing in the 2026 midterms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.