Podcasts about thought leadership

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Best podcasts about thought leadership

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Latest podcast episodes about thought leadership

Play Big Faster Podcast
#227: Kelly Schuknecht: Scale Your Service Business With Thought Leadership

Play Big Faster Podcast

Play Episode Listen Later Mar 9, 2026 44:47


Scale your service business without burnout — marketing strategist Kelly Schuknecht of Two Mile High Marketing reveals the exact thought leadership system she used to grow from solo operator to a team of five in just seven months. If you're a service-based entrepreneur still doing everything yourself, you're surviving, not scaling. Kelly breaks down her three-pillar framework — speaking engagements, podcast guesting, and LinkedIn content — that positions you as the go-to expert and attracts clients without burnout. You'll gain: her delegation-first approach to reclaiming your time, ghostwriting strategies that preserve your authentic voice, a tactical marketing funnel built for small service businesses, and the visibility-credibility-consistency framework that builds authority long-term. Ideal for entrepreneurs ready to scale a service business without adding more hours. Kelly also shares how fractional marketing teams give you full-team results at a fraction of the cost.

The CyberWire
Anna Belak: Acquiring skills to make you into a unicorn. [Thought Leadership] [Career Notes]

The CyberWire

Play Episode Listen Later Mar 8, 2026 10:23


Please enjoy this encore of Career Notes. Anna Belak, Director of Thought Leadership at Sysdig, shares her story from physics to cyber. Anna explains how she went into college with the thinking of getting a physics degree and then for her PhD decided to switch to material science and engineering. Both were not something she enjoyed and ultimately decided to go into cyber. She shares some advice on how you should never limit yourself to your degree, as well as always learning new skills and honing in on skills you already have. She say's by doing these things it will make you into a unicorn, meaning if you are good at one thing and teach yourself to be good at something else, you will become that much more valuable. Anna hopes she makes an impact with the people she works with, she hopes they will want to work with her even long after she leaves a company. We thank Anna for sharing her story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Career Notes
Anna Belak: Acquiring skills to make you into a unicorn. [Thought Leadership]

Career Notes

Play Episode Listen Later Mar 8, 2026 10:23


Please enjoy this encore of Career Notes. Anna Belak, Director of Thought Leadership at Sysdig, shares her story from physics to cyber. Anna explains how she went into college with the thinking of getting a physics degree and then for her PhD decided to switch to material science and engineering. Both were not something she enjoyed and ultimately decided to go into cyber. She shares some advice on how you should never limit yourself to your degree, as well as always learning new skills and honing in on skills you already have. She say's by doing these things it will make you into a unicorn, meaning if you are good at one thing and teach yourself to be good at something else, you will become that much more valuable. Anna hopes she makes an impact with the people she works with, she hopes they will want to work with her even long after she leaves a company. We thank Anna for sharing her story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Take It Personally
How To Build Brand Authority with Thought Leadership

Take It Personally

Play Episode Listen Later Mar 5, 2026 18:16


Have you ever read a post and thought, “Oh my gosh… it feels like they're in my head”? That's not luck. That's really good messaging. And it's thought leadership.Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It's how you become the photographer on someone's vision board instead of the one competing on price and features.But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude?In this episode, I'm breaking down what thought leadership really means, why it matters more than ever in today's trust recession, and how to start infusing it into your content in a way that feels natural and true to you.We're talking:What thought leadership actually is (and what it's not)Why perspective—not “pretty photos”—is the real differentiator in brand photographyHow to gut-check your content to see if you're actually leadingHow to answer the “why beyond the why” in your messagingTurning your process into opinions and proofThe common mistakes that quietly kill brand authorityWhy your voice is more powerful than ChatGPT (and how to use AI without losing yourself)Links & Resources✨ Join Rebrand: If you want clients who don't flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!

The Body Pod
Career Reinvention, Personal Growth & Purpose-Driven Success with Terri Trespicio

The Body Pod

Play Episode Listen Later Mar 5, 2026 56:58 Transcription Available


In this powerful episode of The Body Pod, author, speaker, and TEDx thought leader Terri Trespicio joins us for a deep dive into career reinvention after 40, midlife transformation, personal growth, and purpose-driven success. We unpack her viral TEDx talk "Unfollow Your Passion," and why the popular advice to “follow your passion” may actually sabotage your career growth, financial freedom, entrepreneurship goals, and long-term fulfillment. Terri shares how her last-minute TEDx talk became a breakthrough moment that transformed her personal brand, speaking career, business strategy, and thought leadership platform. From there, we explore powerful midlife themes including:• Career change and professional reinvention• Identity shifts and confidence building after 40• Late-in-life coming out and authentic living• Divorce recovery and relationship transitions• Setting boundaries and reclaiming autonomy• Entrepreneurship and building a freedom-based career• Redefining success beyond traditional milestonesWe also dive into her second TEDx message challenging the idea of “happily ever after,” encouraging women to rethink outdated relationship narratives and embrace single life by choice, personal independence, and self-trust. This episode is essential listening for women navigating midlife reinvention, career transition, personal development, life purpose discovery, business ownership, and confidence after divorce or major life change. If you're feeling stuck in your career, questioning your next chapter, or ready to design a freedom-first life rooted in clarity, courage, and authenticity, you'll walk away with practical tools including journaling practices, mindset shifts, community building, and bold decision-making strategies.

The Future of Supply Chain
Episode 149: International Women's Day: Women, Leadership, and AI-Driven Transformation in Supply Chain

The Future of Supply Chain

Play Episode Listen Later Mar 4, 2026 30:59


For International Women's Day, we speak with SAP's Mindy Davis and Lori Harner on empathetic leadership, “Give to Gain,” AI-driven supply chain change, talent strategies, and embracing change.Download the ⁠⁠⁠⁠⁠⁠⁠⁠episode transcript⁠===== In our International Women's Day episode, SAP's Mindy Davis and Lori Harner discuss empathetic leadership, the “Give to Gain” principle, and how AI is transforming supply chains. They highlight the importance of context, inclusivity, and being open to change, share strategies for attracting talent, and note the shift from efficiency and resilience toward autonomy in supply chain management.Come join us for this exciting journey!===== Guest: Mindy Davis, Global Vice President, Product Marketing, SAP Supply Chain ManagementMindy Davis is global vice president of product marketing for SAP Supply Chain Management, where she leads the marketing strategy for SAP's supply chain solution portfolio. Since joining SAP in 2004, Mindy has held key roles in marketing, alliances, merchandising, and business development. She is recognized for her expertise in building high-performing teams and providing innovative strategic leadership in the software industry. Mindy was featured on the front cover of CIO Look Magazine in 2022 as one of the 10 most influential leaders in supply Chain. She hosted a very well received LinkedIn Live series for Women in Supply Chain and speaks regularly at events around the world.Guest: Lori Harner, Vice President and Global Head of Product Marketing for Supply Chain Planning at SAPLori Harner is the Vice President and Global Head of Product Marketing for supply chain planning at SAP. With a long track record of building and leading high-performing teams, Lori brings a customer-first mindset to her role, driving innovative solutions that meet the complex needs of today's supply chains. Prior to joining SAP, Lori built the product marketing function and team for WEX, a leading financial services firm. Her extensive experience also includes leadership positions at Microsoft, Blue Yonder, E2open, and others. When not driving supply chain innovation, Lori enjoys an active lifestyle in Highlands Ranch, Colorado. She has a passion for the outdoors and loves hiking, walking, and biking. Host 1: Sin ToSin brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.Host 2: Zoriana ZahorodniaZoriana is a Product Marketer specializing in Supply Chain Management. As an engaging content creator, blogger, and podcaster, she explores how supply chain innovations and sustainability shape the future of global business.===== Show Links:SAP Digital Supply Chain: www.sap.com/scmFollow Us on Social Media : Mindy DavisLinkedIn: https://www.linkedin.com/in/mindy-davis-88a2b54/ Lori HarnerLinkedIn: https://www.linkedin.com/in/lori-harner/ Sin To: LinkedIn: www.linkedin.com/in/sin-to-5334208 Zoriana ZahorodniaLinkedIn: https://www.linkedin.com/in/zoriana-zahordnia-a3096a205/SAP Digital Supply Chain:LinkedIn: www.linkedin.com/showcase/sapdsc/ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00 Supply Chain Transformation00:00:41 Podcast Welcome00:01:18 Meet Mindy and Lori00:02:39 Women Leading with Empathy00:04:52 Give to Gain Leadership00:06:21 From Efficiency to Resilience00:09:14 AI and Agentic Opportunities00:11:29 AI in Practice at SAP00:16:20 Women in Supply Chain Today00:19:11 Inclusive Leadership in Uncertainty00:21:20 Attracting the Next Generation00:25:18 Advice for Young Women00:27:55 Future of Supply Chain00:30:42 Closing and Thanks

Brand You Personal Branding
[#24] The Five Voices of Thought Leadership

Brand You Personal Branding

Play Episode Listen Later Mar 3, 2026 12:00


Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive. You don't have a writing problem. You have a voice problem. I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help you figure out which one is yours, and show you how to adapt it to any platform or situation. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

The Food Institute Podcast
Food for Thought Leadership: Beyond Trade-Down - The Psychology Powering Private Label Growth

The Food Institute Podcast

Play Episode Listen Later Mar 3, 2026 28:48


Private label isn't a “cheaper alternative” anymore—and that outdated framing is leaving brands exposed. In this episode of Food for Thought Leadership, Chris Campbell is joined by Hunter Thurman, Founder of Alpha-Diver, to break down how the market has shifted from a simple private label vs. national brand debate into a three-lane landscape: value brands, owned brands, and national brands. Hunter shares why owned brands are increasingly competing on innovation and sensory discovery—not just price—and why younger shoppers, including Gen Z, are rewarding these products on their merits. The conversation also digs into what national brands are getting wrong as they try to defend share—especially the instinct to lean on price cuts and promotion-heavy strategies. Hunter explains why consumer decision-making in this environment is often emotional, not rational, and how brands can regain momentum by reframing the competition: owning rituals, occasions, and end-benefits rather than feature-to-feature comparisons. Plus, Chris and Hunter explore where challenger brands still fit, and why the winners over the next 3–5 years will be the teams that start shopper-back, invest in the “last mile,” and win the emotional face-off at shelf. More About Hunter Thurman: Hunter Thurman is the founder of Alpha-Diver, the behavioral science firm Fortune 500s turn to when they need to know not just what consumers do, but why. Blending psychology, neuroscience, and AI-powered data, Hunter decodes the hidden forces driving consumer behavior—translating human instinct into bold strategy and bottom-line growth. He's a sought-after advisor, author and speaker known for making complex behavior actionable, and for helping brands see what others miss.

Think Fast, Talk Smart: Communication Techniques.
268. Going Viral: How To Balance Authenticity and Spectacle

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later Mar 2, 2026 22:45 Transcription Available


How to communicate who you are online.You may not think of yourself as a content creator, but in the creator economy, Angèle Christin says we all have to learn how to communicate who we are online.Christin is an associate professor of communications at Stanford University and a senior fellow at the Stanford Institute for Human-Centered AI. According to her, “we are all content creators now.” We may not all be influencers or podcast hosts, but “We are all putting content out there and creating a public persona,” says Christin. In the digital age, “that plays an increasingly important role in hiring, promotions, and of course, getting laid off.”In this episode of Think Fast, Talk Smart, Christin and host Matt Abrahams explore how to navigate the creator economy — whether as a full-time influencer or a professional managing your online presence. From building on your area of expertise to understanding the trade-offs between short-term hype and long-term trust, Christin explains what it takes to show up online without losing yourself in the algorithm.Episode Reference Links:Angèle ChristinEp.225 Speaking Fluent Internet: How Algorithms Are Changing the Way We Speak Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:21) - Why Metrics Reward Drama (05:48) - Building A Professional Online Presence (10:05) - What Makes A Good Story? (13:54) - The Reality Of Creator Work (18:23) - The Final Three Question (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

IQVIA Podcasts
Changing the trajectory of obesity: Risks, realities, and opportunities in LMICs

IQVIA Podcasts

Play Episode Listen Later Mar 2, 2026 44:59


In this episode of the IQVIA podcast, Daniel Mora-Brito, Engagement Manager, Global Health, Thought Leadership, examines the growing urgency of addressing obesity as a central driver of noncommunicable diseases (NCDs), particularly in low- and middle-income countries (LMICs) and what is at stake if action is delayed. Joined by Johanna Ralston, CEO, World Obesity Federation; Claudia Martínez, Director of Research, Access to Medicine Foundation; and Helen McGuire, Global Lead, NCDs, PATH, the discussion explores how governments and global institutions can elevate obesity within national and global NCD agendas through stronger advocacy, policy prioritization, prevention, and system level responses. The conversation also unpacks the evolving role of treatment and innovation and outlines the concrete steps needed to ensure access is equitable, sustainable, and aligned with long term public health goals.Enjoyed this content? Check out out white paper "Expanding the toolbox for obesity prevention and treatment in low- and middle-income countries: What does it take to make it happen?" for further insights.

Shop Talk Podcast
Music Licensing for Your Business Demystified: A Conversation With SOCAN

Shop Talk Podcast

Play Episode Listen Later Feb 27, 2026 25:24


Imperfect Marketing
How a Weekend Book Became My Best Marketing Asset

Imperfect Marketing

Play Episode Listen Later Feb 26, 2026 16:39 Transcription Available


Send a textIn this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I'd absolutely do differently, and how you can use content you already have to create a book that works for you long after it's published We cover:How a Book Becomes a Silent Sales ToolWhy my book landed speaking gigs without cold pitchingHow a physical book creates instant credibility—even if it's not readThe psychology behind why authors are trusted faster than “experts” without booksUsing AI to Write Faster (Without Losing Your Voice)How I used AI to assist—not replace—the writing processRepurposing podcasts, workshops, emails, and trainings into book contentWhy AI helped me write the book in weeks instead of monthsThe Real Value of a Short, Imperfect BookWhy your book doesn't need to be long—or a bestseller—to be effectiveHow a short book can outperform blogs, white papers, and lead magnetsWhy perfectionism is often the biggest thing standing in the wayWhat I'd Do Differently Next TimeWhy I'd take more time (and hire an editor)What I learned about publishing, design, and launch strategyHow I'd approach a second edition with clearer goalsKey Takeaways for Business Owners & ExpertsWhy credibility compounds when your content is tangibleHow books differentiate you in crowded speaking and consulting marketsThe importance of creating marketing assets that keep working long-termIf you've ever thought, “I could never write a book” or “It wouldn't be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.Ready to rethink how your content could work harder for you? Tune in and start looking at what you've already created through a whole new lens. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
🚀 LinkedIn 360 Brew: Reichweite weg. Und jetzt? 🚀

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast

Play Episode Listen Later Feb 26, 2026 54:10


360 Brew belohnt Relevanz statt Tricks. Dein Profil wird KI-Signalgeber. Thought Leadership gewinnt an Bedeutung. Und sauberes Tracking entscheidet über Budgets. Die entscheidende Frage lautet nicht mehr: Wie gehe ich viral? Sondern: Bin ich für meine Zielgruppe wirklich relevant? Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo

360 Brew belohnt Relevanz statt Tricks. Dein Profil wird KI-Signalgeber. Thought Leadership gewinnt an Bedeutung. Und sauberes Tracking entscheidet über Budgets. Die entscheidende Frage lautet nicht mehr: Wie gehe ich viral? Sondern: Bin ich für meine Zielgruppe wirklich relevant? Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Social Marketing Nerds

360 Brew belohnt Relevanz statt Tricks. Dein Profil wird KI-Signalgeber. Thought Leadership gewinnt an Bedeutung. Und sauberes Tracking entscheidet über Budgets. Die entscheidende Frage lautet nicht mehr: Wie gehe ich viral? Sondern: Bin ich für meine Zielgruppe wirklich relevant? Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

The Interview with Leslie
Thinking With Machines: AI, Human Judgment, and the Future of Intelligence with Vasant Dhar

The Interview with Leslie

Play Episode Listen Later Feb 25, 2026 59:34


In this week's episode, Leslie Heaney sits down with Vasant Dhar—professor at NYU Stern School of Business and the Center for Data Science at New York University, founder of SCT Capital, and author of Thinking with Machines: The Brave New World of AI.Together, they explore how artificial intelligence evolved, why language prediction changed everything, and what it means now that machines can think alongside humans. The conversation examines the growing divide between those who use AI to sharpen judgment and those who rely on it to think for them, as well as the broader implications for work, education, power, and responsibility.This is a grounded, honest conversation about the power of AI—and how we choose to live with it.Hosted on Ausha. See ausha.co/privacy-policy for more information.

HR Fresh Take
Beyond Interest Rates: What the Fed Wants HR to Know

HR Fresh Take

Play Episode Listen Later Feb 25, 2026 41:21


Think the Federal Reserve only deals with interest rates? Think again.  In this episode, we sit down with experts from the Federal Reserve Bank of Philadelphia to reveal little‑known but powerful tools designed to support workforce and economic mobility. Deborah Diamond and Theresa Dunn break down two resources that can help HR professionals rethink talent pipelines, skills‑based hiring, and local economic impact.Discover how "Eds & Meds" shape Philadelphia's workforce and why understanding your region's economic ecosystem is critical for strategic HR planning. A must‑listen for HR and business leaders seeking data‑driven insight.More about our guests:Deborah DiamondAs the senior director of engagement and initiatives, Deborah and her team develop and maintain strong relationships with stakeholders in the Third District to better understand how economic conditions affect residents, workers, and small businesses. She also focuses on the “anchor economy” locally and nationally to understand how universities and hospitals shape local economic opportunity.Theresa DunneTheresa Dunne is a community development research analyst in the Community Development and Regional Outreach Department at the Federal Reserve Bank of Philadelphia. Her research interests lie at the intersection of community development and public health. Currently, she works on topics related to digital equity and device access, equitable wealth in the city of Philadelphia, and the broad economic impacts of anchor institutions on regional economies.To learn more about the tools discussed, visit:PhiladelphiaFed.org/OMEPhiladelphiaFed.org/AnchorEconomyBusiness, Engagement, Human Resources, Management, Thought Leadership, Return to work, Inclusion, Hybrid work, AI, phillyshrm.org

Our World, Connected
The long game: diplomacy in an age of anger

Our World, Connected

Play Episode Listen Later Feb 25, 2026 51:23


What does diplomacy look like in an era defined by conflict, mistrust and geopolitical rivalry? In this episode of Our World, Connected, host Christine Wilson speaks with Laurie Bristow, former UK Ambassador to Afghanistan, Russia and Azerbaijan, about the evolving role of diplomacy in a more volatile and transactional world. Drawing on more than three decades at the heart of British foreign and national security policy, Laurie reflects on the end of the Cold War, the invasion of Iraq, the fall of Kabul in 2021, and what these moments reveal about power, perception and policy. From ‘cognitive warfare' and disinformation, to the limits of military intervention, he examines how misunderstanding, resentment and short-term thinking can shape global events, exploring how diplomacy must adapt in response.We also hear a personal perspective from Noor Al-Naser, Iraqi peacebuilding specialist and Scottish Peace Platform Manager at Beyond Borders. Noor shares how a bombing in Baghdad during her teenage years led her into diplomacy and UN work in mine action, counter-terrorism and prevention of violent extremism. Her experience bridges frontline humanitarian efforts and grassroots peacebuilding, highlighting the importance of trust, cultural understanding and sustained local engagement in building more stable societies.This episode asks what responsible international engagement means today, and whether diplomacy still has the patience and imagination to shape a more peaceful future.Listen to Our World, Connected, the award-winning podcast from the British Council, exploring culture, communication, and the power of collaboration in a changing world.

The Kula Ring
Diagnostic Thought Leadership: Turning Assessments into Revenue Engines

The Kula Ring

Play Episode Listen Later Feb 24, 2026 32:41 Transcription Available


In this episode of The Kula Ring, Jeff White and Carman Pirie welcome Maeve Ferguson, founder of Maeve Ferguson Consulting, to explore the power of diagnostic thought leadership. Maeve shares how sophisticated assessments go far beyond traditional quiz funnels, acting as intelligent routing engines that personalize messaging, qualify leads, and optimize sales conversations. From collapsing long B2B sales cycles to filtering out unqualified prospects, Maeve explains how diagnostics serve as both a value-delivery mechanism and a powerful data play. The conversation dives into lead classification systems, personalization at scale, and how agentic AI is transforming marketing infrastructure. For manufacturers navigating complex buying journeys, this episode reveals how diagnostic experiences can increase close rates, accelerate sales conversations, and build deeper trust with prospects.

B2B Better
Your Thought Leadership Is Working. Now Prove It | Ross Breckenridge | Managing Director, Breckenridge (The Growth Agency) | HubSpot Solutions Partner | Revenue Operations Specialist

B2B Better

Play Episode Listen Later Feb 24, 2026 23:19


This episode is brought to you by B2B Better. Ross helps businesses prove that their marketing is driving revenue — and that's exactly the problem we help B2B service businesses solve with video-first podcasts. We build content systems that don't just generate attention, they generate pipeline your sales team can actually point to. Visit b2bbetter.com to see how we do it differently. Your thought leadership campaign is running. People are watching, listening, and engaging — but when your CFO asks if it's actually driving revenue, you've got nothing to say. In this episode of Pipe Dream, host Jason Bradwell sits down with Ross Breckenridge, Managing Director of Breckenridge and HubSpot Platinum Partner, to tackle the attribution problem that almost every B2B marketing team has but nobody wants to admit. Ross's core point is clear: this isn't a marketing problem. It's a business problem. Until your marketing, sales, and customer success teams are operating from a single unified strategy and a single tech stack, you'll never get the visibility you need. The conversation starts where Ross always starts with clients: customer journey mapping. Before you touch an attribution model, you need to understand where each content asset sits in the buying process — lead gen, nurture, sales enablement, or renewals. Most companies skip this step and end up measuring the wrong things entirely. From there, Ross unpacks the dark funnel and explains why the HubSpot Campaigns tool is the home of the marketer's attribution reporting. Bundle your content assets into one campaign, track who was created as a new contact and who was simply influenced along the way, and map that all the way through to closed-won revenue — including renewals that happen two years after someone first engaged. But none of it works if sales is living in a different system. The connection between content and revenue only becomes visible when marketing, sales, and customer success are using the same tools and held to the same SLAs. One client found that leaving a lead for more than 48 hours dropped their conversation rate from 70% to 20%. That kind of clarity only exists when everyone is looking at the same data. If you're tired of defending your content budget with correlation and vibes, this episode gives you the framework to fix it for good. Chapter Markers 00:00 - Introduction: Ross Breckenridge and Breckenridge Agency 02:00 - HubSpot onboarding, integrations, and the RevOps focus 04:00 - Is attribution a tools problem, a strategy problem, or the wrong metrics? 05:00 - Customer journey mapping as the foundation of all attribution 06:00 - Picking one attribution model and staying consistent 08:00 - The dark funnel: what it is and how HubSpot brings it to light 10:00 - Content-sourced vs content-influenced pipeline: the key difference 11:00 - The HubSpot Campaigns tool as the marketer's attribution home 13:00 - Connecting content consumption to leads, deals, and closed revenue 15:00 - Why attribution is a business problem, not a marketing problem 16:00 - Building the business case to get sales and CS on the same page 17:00 - SLAs, shared accountability, and the 48-hour lead follow-up rule 19:00 - Working in silos vs being more than the sum of your parts 21:00 - AI, buyer research, and why being genuinely helpful never changes 23:00 - Where to find Ross and learn more about Breckenridge Useful Links Connect with Jason Bradwell on LinkedIn Connect with Ross Breckenridge on LinkedIn Visit Breckenridge — HubSpot Platinum Partner and RevOps specialists Email Ross directly at ross@breckenridgeagency.com Explore the HubSpot Campaigns tool for attribution reporting Explore B2B Better website and the Pipe Dream podcast

The Lebanese Physicians' Podcast
Career Reinvention, and Thought Leadership with Former LinkedIn MENA Insider Nabila Rahhal

The Lebanese Physicians' Podcast

Play Episode Listen Later Feb 21, 2026 31:05


In this episode of The Lebanese Physicians Podcast, we sit down with Nabila Rahhal, former LinkedIn MENA Insider, journalist, and content strategist, to explore the powerful intersection between algorithm and authenticity. Nabila shares her journey from education to journalism, her years at Executive Magazine, and her transition to LinkedIn's news and content ecosystem before reinventing herself once again as an independent consultant in executive positioning and thought leadership. Together, we discuss: Career pivots and reinvention after layoffs How professionals misuse (and can better use) LinkedIn The balance between AI tools and authentic human voice Personal branding beyond social media Why storytelling beats perfection How leaders, founders, and professionals can build authority and trust through content This conversation is a must-listen for physicians, professionals, founders, and leaders navigating visibility, credibility, and opportunity in today's digital world.

Rattle & Pedal: B2B Marketing Podcast
From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon

Rattle & Pedal: B2B Marketing Podcast

Play Episode Listen Later Feb 20, 2026 48:38


What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services. The post From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon appeared first on Rattle and Pedal.

Just Minding My Business
The Tectonic Shift Strategy That Generates $5M Revenue Increases

Just Minding My Business

Play Episode Listen Later Feb 19, 2026 32:31 Transcription Available


If you're tired of stitching together a pricey, time-sucking podcast stack, you'll love this. Nathan Gwilliam is a serial entrepreneur whose latest exit was Adoption.com. After hosting 350+ episodes on digital monetization, he found the typical toolkit fragmented and costly—around two grand a month—and built PodUp, an AI-powered, single-login platform with 50+ integrated tools to create, grow, and monetize. For time-strapped teams, he also started PodAllies, a done-for-you agency that handles production and marketing once you hit stop. Today, Nathan shares how to go from fragmented to frictionless—and scale your show at a fraction of the cost.Nathan Gwilliam is a serial entrepreneur who has created and sold 3 digital ventures. His most recent exit was Adoption.com, which was the world's most-visited adoption site. After selling Adoption.com Nathan started hosting a podcast about digital monetization, where he published more than 350 episodes. After a few months of publishing audio, video, biogs, social, a website and a newsletter for his show, Nathan realized he was doing it the hard way. Nathan needed more than 30 different technologies that cost nearly $2,000 per month. Those technologies were missing a lot of the functionality he needed, and they had very little integration. He felt like he was duct-taping them together. And, they took way too much time and effort. Even after recording and editing the content, Nathan still had to pay someone 4 hours per day to syndicate the content. Nathan realized the need to solve this problem by creating the all-in-one podcasting platform. So, Nathan began building his fourth venture, PodUp, the ultimate podcasting platform with 50+ tools for creating, growing and monetizing a podcast venture... powered by Al. These tools are integrated, have one username and password, and are available for a small fraction of the price of licensing all the technologies individually.Many businesses and entrepreneurs want a podcast to build thought leadership, credibility and reach, but they don't feel they have time. To solve this problem, PodUp runs a podcasting agency named PodAllies that provides done-for-you podcast production and marketing services. PodAllies clients can record their episodes, and then PodAllies can do essentially everything else for them. In addition to Nathan's ventures, he's also consulted for numerous companies. For example: • He increased revenue by $5 million for a Facebook app in just 12 months. • Developed and launched the social strategy for a media company that grew social follows from less than 100k to 130 million+. This became the most engaging social channels of any publisher in the world at that time with 40 million+ monthly comments, likes, and shares (source: Unmetric). • Created a network of sites and social channels which reached 280 million monthly uniques. • Launched a YouTube channel in four languages that received 1.7 million video views in the first 2 months. • Helped grow Azul airlines' social follows from 5k to 1.6 million in 12 months and created a travel social network for them. Azul became the fastest-growing airline ever in those early days and had a successful IPO. • Created a language-learning platform that reached close to a million fans. Nathan has won numerous awards, such as: • Awarded "Best of the Decade" by the BYU Center for Entrepreneurship&. Technology. • Awarded the US Congress "Angel in Adoption". • Won two different business plan competitions. • Inducted into the "Adoption Hall of Fame".Contact Details:Email: nathan@gwilliam.com Business: PodUpWebsite: https://podup.com/ Social Media Instagram: https://www.instagram.com/nathangwilliam Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Joey Pinz Discipline Conversations
#821 Stan Lai:

Joey Pinz Discipline Conversations

Play Episode Listen Later Feb 18, 2026 77:55 Transcription Available


Send a textIn this episode, Joey Pinz sits down with Stan Lai, one of the most influential playwrights and directors of our time, to explore what creativity really is—and what it is not.Stan challenges the myth that creativity is mysterious or reserved for the gifted. Instead, he reveals how creativity is a traceable process of the mind, shaped by focus, patience, and the ability to remove the habits that block original thinking. Drawing from decades of writing, directing, and teaching, he explains how characters are formed, why improvisation needs structure, and why chasing results often kills the work before it begins.The conversation also explores how audiences shape (and sometimes distort) creative decisions, why Hollywood feels broken, where AI helps and where it falls short, and why the most meaningful work comes from motivation—not metrics.

The Future of Supply Chain
Episode 147: What the Fehmarnbelt Tunnel Means for Europe's Infrastructure and Supply Chain – Insights from Kai Gerullis

The Future of Supply Chain

Play Episode Listen Later Feb 18, 2026 17:21


One of Europe's most strategic infrastructure projects: Richard and Sin talk with Kai Gerullis from the Hamburg Chamber of Commerce about how the Fehmarnbelt Tunnel is reshaping logistics corridors, transport efficiency, and cross-border supply chains.Download the ⁠⁠⁠⁠⁠⁠⁠episode transcript===== In this episode, Richard Howells and Sin To speak with Kai Gerullis from the Hamburg Chamber of Commerce about the Fehmarnbelt Tunnel, one of Europe's most strategically significant infrastructure projects. The fixed link between Germany and Denmark is reshaping transport times, trade routes, and regional competitiveness.The focus: European logistics corridors, political and economic implications, technology, multimodality, and sustainability and why the Fehmarnbelt Tunnel is setting new benchmarks for cross-border infrastructure.Essential listening for those who don't just manage supply chains, but shape them. ===== Guest: Kai Gerullis, Deputy Managing Director and Head of Transport and Port Affairs at the Hamburg Chamber of CommerceKai Gerullis is Deputy Managing Director and Head of Transport and Port Affairs at the Hamburg Chamber of Commerce. He also leads the Infrastructure Committee of the Fehmarnbelt Business Council (FBBC), a cross-border network of business organizations from Denmark, Germany, and Sweden dedicated to strengthening the Fehmarnbelt region and supporting the economic opportunities linked to the Fehmarnbelt Tunnel. With an academic background in political science and professional training as a journalist, Kai has many years of experience in the fields of ports, mobility, and logistics. His work focuses on infrastructure and port development, regional cooperation, and the future of transport.Host 1: Richard HowellsRichard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP's ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.Host 2: Sin ToSin To brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.===== Show Links: Fehmarnbelt Business Council: https://fbbc.eu/SAP Digital Supply Chain: www.sap.com/scm Follow Us on Social Media : Richard Howells: ⁠LinkedIn⁠Sin To: LinkedInSAP Digital Supply Chain: ⁠LinkedIn⁠ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00 Introduction to the episode 00:01:24 Guest Introduction: Kai Gerullis00:02:26 Project Details and Goals00:03:41 Economic and Regional Impact00:05:07 Supply Chain Benefits00:05:55 Multimodal Logistics Opportunities00:06:48 Sustainability and Environmental Impact00:09:04 Political and Strategic Significance00:10:20 Challenges and Risk Management00:12:58 Technological Innovations00:15:35 Future Outlook and Outro

The Not For Lazy Marketers Podcast
The Truth About Thought Leadership in the Age of AI

The Not For Lazy Marketers Podcast

Play Episode Listen Later Feb 17, 2026 24:54


In today's episode, I talk about the truth about thought leadership in the age of AI and why having real conviction is becoming one of the most valuable assets you have as a CEO. In a world overflowing with content, noise, and recycled ideas, original thought requires discipline, clarity, and the courage to say what you truly mean. If you want to build a brand that stands out, earns trust, and positions you as a true thought leader, this episode will challenge you to tune out the noise and lead with conviction.

LinkedIn Ads Show
LinkedIn Ads Executive Thought Leadership Strategies

LinkedIn Ads Show

Play Episode Listen Later Feb 17, 2026 46:58


Notes Connect with Ruby on LinkedIn Download the reports filled with executive thought leadership gold! Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen. Transcript For the full show transcript, see the show notes page here: Episode 167

Remarkable Marketing
How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)

Remarkable Marketing

Play Episode Listen Later Feb 17, 2026 41:56


Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that's safe and completely forgettable.That's why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop's B2B marketing lessons with the help of our special guest Shay Thieberg, CMO & Co-Founder at MAIA Digital.Together, we explore what B2B marketers can learn from leading with authenticity, owning a clear niche, and building trust through consistent presence instead of chasing short-term attention.About our guest, Shay ThiebergShay Thieberg is the CMO & Co-Founder at MAIA Digital. Specializing in LinkedIn marketing, Shay holds a Masters degree in Social Psychology & Decision-Making. Shay is among 30 Global LinkedIn Certified Experts and Faculty members at Reichmann University where he teaches “B2B Marketing for Tech”.What B2B Companies Can Learn From Snoop Dogg:Authenticity scales better than polish. Snoop Dogg's enduring relevance comes from never pretending to be someone he's not. Shay points out that when Snoop came to LinkedIn, he didn't dilute his identity to fit the platform. Instead, he expanded the platform by being himself. As Shay explains, “He could have come to LinkedIn, put up the suit and tie, be a super LinkedIn-ish persona…  he was able, two years ago, to start making a shift and bringing and showcasing to other people with uniquenesses that they can stay cool, they can stay themself.” The B2B lesson is clear: credibility isn't earned by sounding professional. It's earned by sounding real. Brands that over-polish lose signal. The ones that feel human get remembered.Be known for one thing before you try to be known for everything. Snoop's brand works because it's anchored. No matter how many industries he touches, there's a core idea people immediately associate with him. Shay translates this directly into B2B positioning: “You want to be well known for this exact thing that you do uniquely from other people.” The strongest B2B brands don't chase every opportunity, they reinforce a single, unmistakable identity until the market does the work for them.Visibility is about presence. One of Snoop's most underrated strengths is that he never fully disappears. He doesn't overwhelm audiences, but he consistently shows up across moments, mediums, and decades. Shay say, “It's not about motivation, it's about staying constant.” For B2B marketers, the takeaway is uncomfortable but liberating: you don't need viral hits to stay relevant. You need continuity. In markets where buyers forget fast, staying present is the strategy.Quote“ Smoking, that's his thing. Now maybe some people will think it's a bad thing, which is fine, but I'm looking at it from a B2B perspective… That's his thing. So he is well known about this one and then he utilizes it for its own good… So you want to be well known for this exact thing that you do uniquely from other people.”Time Stamps[01:20] Meet Shay Thieberg, CMO & Co-Founder at MAIA Digital[01:30] Why Snoop Dogg?[02:26] Founding MAIA Digital[06:07] Who is Snoop Dogg?[16:46] B2B Marketing Takeaways from Snoop Dogg[23:31] Optimal LinkedIn Strategy for 2026[25:28] Thought Leadership and Trust[26:23] Challenges with LinkedIn Video Content[30:33] Creating Effective LinkedIn Videos[33:00] How to Optimize Your Content on LinkedIn[40:32] Final Thoughts and TakeawaysLinksConnect with Shay on LinkedInLearn more about MAIA DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content Amplified
Is AI Ruining Thought Leadership in B2B—or Raising the Bar?

Content Amplified

Play Episode Listen Later Feb 17, 2026 17:28


Everyone is publishing. Few are saying anything new.In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and managing partner of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algorithmic noise.Jake brings a rare combination of hands-on industry experience and marketing acumen. After transitioning from consulting and marketing into the clean energy sector, he built deep operational knowledge inside a complex industry—knowledge that AI simply can't access. And that gap? It's where real thought leadership lives.This conversation goes beyond surface-level AI talk. It explores credibility, attention, signal vs. noise, and how companies can use AI as a force multiplier—without outsourcing their thinking.If you're building authority in your space, this episode will challenge how you create and distribute ideas.What you'll learn in this episode:Why AI can only reflect what's publicly available—and why that limits its strategic insightThe two types of thought leadership: challenging conventional wisdom vs. elevating industry understandingHow behind-the-scenes industry knowledge becomes your biggest competitive advantageWhere AI fits in the marketing process: strategy, messaging, and tactical executionHow to use AI to repurpose expert insights without diluting authenticityWhy audiences are developing “AI filters”—and how to stand out anywayWhat the future of thought leadership may look like as AI targeting and personalization evolveHow short-form video, audio, and live content may become the new proof of expertiseAbout Jake EdieJake Edie is a managing partner of RenewComm, a marketing agency focused on the clean energy sector. With more than 15 years of experience across consulting, marketing, business development, and commercial operations, Jake combines strategic clarity with deep industry knowledge.After beginning his career in consulting, marketing at The Princeton Review, and a software startup, Jake pivoted into clean energy to align his work with his personal values. He earned a graduate degree in environmental science and policy to complement his economics background—building expertise across business, technology, and policy.Jake is particularly passionate about how renewable energy integrates into the electric grid and how complex technical industries can communicate with clarity and credibility.Connect with Jake:Jake Edie's LinkedIn ProfileRenewComm's WebsiteText us what you think about this episode!

HR Stories Podcast - where the Lesson is in the Story
Ep151: HR Thought Leadership - What are the pressures we're facing?

HR Stories Podcast - where the Lesson is in the Story

Play Episode Listen Later Feb 17, 2026 26:40


Send a textIn today's fast-paced business environment, HR leaders face a myriad of challenges that demand their immediate attention. From the rise of artificial intelligence to the increasing need for pay transparency, the landscape is constantly evolving. This episode delves into these key themes, highlighting the pressures HR professionals encounter and offering insights to navigate these turbulent waters.Check out the program outline for the HR Certificate Workshop that John has been hosting. It's currently set up for Nonprofit Leaders but let us know if you'd be interested in having it outside of nonprofit! Support the showOur new book...The Ultimate Guide to HR: Checklists Edition is now AVAILABLE! Go to UltimateGuidetoHR.com to Get HR Right: and Avoid Costly Mistakes. Certified and approved for 3 SHRM Recertification Credits.Join the HR Team of One Community on Facebook or visit TeamAtHRstories.com and sign up for emails so you can be the first to know about new things we have coming up.You can also follow us on Instagram and TikTok at @HRstoriesPodcast Don't forget to rate our podcast, it really helps other people find it!Do you have a situation or topic you'd like the team to discuss? Are you interested in having Chuck or John talk to your team or Emcee your event? You can reach the Team at Email@TeamAtHRStories.com for suggestions and inquiries.The viewpoints expressed by the characters in the stories are not necessarily that of The Team at HR Stories. The stories are shared to present various, real-world scenarios and share how they were handled by policy and, at times, law. Chuck and John are not lawyers and always recommend working with an employment lawyer to address concerns.

The Food Institute Podcast
Food for Thought Leadership: How the New Food Pyramid is Reshaping Nutrition at Scale

The Food Institute Podcast

Play Episode Listen Later Feb 17, 2026 21:53


In this episode of Food for Thought Leadership, Rebecca Fryer sits down with William Grand, founder and CEO of NutriFusion, to examine the growing health crisis tied to ultra-processed foods—and what it will take to fix it. Grand shares striking data on American eating habits, including the overwhelming reliance on ultra-processed products and the widespread deficiency in fruit and vegetable consumption. He argues that while consumer education is essential, meaningful progress may ultimately require federal legislation, clearer front-of-pack labeling, and even policy tools like sugar taxes to shift behavior at scale. The conversation also explores the evolving food pyramid, the global differences in food systems, and the role manufacturers can play in reformulating everyday staples. Grand explains how NutriFusion works with brands across categories—from snack bars to mac and cheese—to restore nutrients lost in modern processing without compromising taste or texture. Looking ahead, he outlines a vision for a more transparent, nutrient-dense food system—one where better formulation, smarter policy, and informed consumers work together to improve public health outcomes. More About William Grand: Bill Grand has over 40 years' experience in corporate management, sales and marketing. Areas of expertise include food retail, distribution, product development, logistics and administration. Formerly President of Mackay Specialties, a manufacturing business providing health and beauty products to retail customers in Canada and the US.

The Real Women Real Business Podcast
Becoming the Expert Your Audience Is Already Looking For with Christine Blosdale

The Real Women Real Business Podcast

Play Episode Listen Later Feb 17, 2026 49:48


In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced.This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are.Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market. If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise.Timestamps:(00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility(05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority(13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs(21:11) - (28:30) - Authority building strategies beyond podcasting(28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better(36:41) - (48:50) - Standing out in saturated markets and claiming your expertise Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine BlosdaleLearn more about Christine: http://www.ExpertAuthorityCoach.comFacebook: https://www.facebook.com/christine.blosdaleInstagram: @christineblosdaleYoutube: https://www.youtube.com/@ChristineBlosdaleTikTok: https://www.tiktok.com/@christineblosdale.com Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

The Unstoppable Entrepreneur Show
1113. Substack Is Having It's "Instagram" Moment: How to Capitalize On The Thought Leadership Movement In 2026

The Unstoppable Entrepreneur Show

Play Episode Listen Later Feb 12, 2026 50:45


Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don't take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is accelerating a race to the bottom How Substack rewards depth, point of view, and real thinking Why early adopters always win, and what Instagram taught us about market timing How creators are monetizing without funnels, teams, or massive audiences Why writers and thinkers have been undervalued for years and why that's changing How Substack fits into book launches, IP expansion, and long-term legacy building If you're tired of chasing algorithms, hooks, and short-form entertainment, and you want to build a paid audience that actually values your thinking, this episode will completely change how you leeverage content, platforms, and opportunity in 2026.  TIMESTAMPS:  02:11 – 10:55 What changed my mind about Substack, what it is, and who it's really for  10:56 – 14:40 Why 80% of people are stronger writers than speakers—and why that's been costly 14:41 – 18:55 Virality, AI, and the race to the bottom of internet marketing 18:56 – 22:30 The "wrong room" problem: why great ideas get ignored on the wrong platforms 22:31 – 26:50 Why early adopters always win 26:51 – 30:40 How Substack monetization actually works: an overview of free, paid, and founding tiers 30:41 – 34:45 Why Substack readers expect to pay, and why that changes everything 34:46 – 38:20 Substack vs Instagram, LinkedIn, and Facebook: reach vs resonance 38:21 – 41:50 The five biggest advantages of Substack for thought leaders 41:51 – 45:30 How Substack fits into book launches, IP expansion, and long-term income 48:21 – 50:00 The LIVE Substack Intensive on Febraury 24th   RESOURCES: Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe  Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/ 

Women's Business Workshop
113: Standing Out with Thought Leadership [Business Visibility Series]

Women's Business Workshop

Play Episode Listen Later Feb 12, 2026 26:08


Have you been looking for a way to stand out among your local competitors, in a way that feels truly you? You already have the knowledge, and the experience; its time to share your thought leadership. In this episode, Business Consultant, Robin Walker, will be encouraging you to share your industry insights, client transformation patterns,... Source

Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE
328 - Ellen Yin: The Honest Truth Of Having A Top Related Podcast, Podcast Growth Strategies, And Pivoting From Coaching To Thought Leadership

Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE

Play Episode Listen Later Feb 10, 2026 52:42


In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Shades & Layers
Speak with Confidence, Cash in With Clarity (Magogodi Makhene) - S10E1

Shades & Layers

Play Episode Listen Later Feb 10, 2026 55:33 Transcription Available


Send a textIn this episode we connect with Magogodi oaMphela Makhene, author, speaker and founder of Love As A Kind of Cure and thought leadership coach. We trace her entrepreneurial journey from her focus on social enterprises, how she was led to writing and then became a coach who helps Women of Color to turn their stories into intellectual property and income.   Magogodi is a sought after keynote speaker and communicator who walks the talk. Her trademarked C.R.O.W.N framework is built around her lived experience, which she shares with vulnerability and generosity in our conversation.Magogodi originates from my hometown, Soweto. She is the author of the award-winning short story collection Innards and a graduate of the Iowa Writers' Workshop programme. Find out how she made the pivot from business school to literature and how she combines the two today in her work. You will also discover how she helps her clients to see and honour their value.If you haven't already, I encourage you to check out her podcast, Madame Speaker Says, you will be so inspired by all the guests that she has on there. And if you like this episode, please share it with a friend and send me a message to let me know what you think.Support the showNEWSLETTER, stay in the loop and subscribe to our newsletterSUPPORT this work so that we can keep it free. Become a MONTHLY SUPPORTER LISTEN ON Apple and Spotify FOLLOW US ON Instagram and Facebook

Live By Design Podcast | Release Overwhelm, Get Unstuck, & Take Action | Via Goals, Habits, Gratitude, & Joy
Blueprint for Success: A Behind-the-Scenes Look at the Editorial Journey with Laura Kaiser

Live By Design Podcast | Release Overwhelm, Get Unstuck, & Take Action | Via Goals, Habits, Gratitude, & Joy

Play Episode Listen Later Feb 9, 2026 59:43


In this episode, we are joined by Owner of Word Haven Editorial and Nonfiction Book Editor Laura Kaiser to discuss how to navigate what she calls the trust recession. As the editor behind my new book, The Live By Design Blueprint, Laura has been instrumental in helping me articulate my message, and today she explains why a book is the ultimate asset for establishing deep, lasting trust in a skeptical digital landscape!Tune in to learn:How to overcome the yrust recession by using authorship to bypass market skepticism and prove your expertise.Why relying solely on social media for credibility is a risky strategy and how a book solidifies your professional legacy.The secrets to translating your unique methodology into a high-impact manuscript that opens doors and converts readers into clients.If you have a story to tell or a framework to share but don't know how to translate it into a book that builds authority, this conversation is your blueprint.Free Gift: 9 Steps to Writing a Book that Grows Your Business GuideStop dreaming about your manuscript and start the strategic planning process with this expert resource from Word Haven Editorial. Download your free 9-step guide to learn how to write a book that establishes your authority and fuels your business growth!Laura's Giveaway Contribution: Book Vision & Strategy Intensive SessionThe Book Vision & Strategy Intensive is a 90-minute one-on-one session designed to help you clarify your ideal reader, define your goals for your book, and map out a clear, workable structure!Connect with Laura: Website | Facebook | Instagram---Enter the Book Launch Celebration Giveaway!

Ash Said It® Daily
Episode 2166 - Sharon Fanto Talks New Book

Ash Said It® Daily

Play Episode Listen Later Feb 9, 2026 17:57 Transcription Available


Sharon Fanto recently joined the Ash Said It show to share powerful insights from her book Stronger than the Storm 4 Frameworks for Resilient Leadership. During the interview, Fanto redefined how high level executives and entrepreneurs view adversity, arguing that leaders must stop trying to simply weather the storm and instead learn to harness its kinetic energy. She explained that the fundamental shift in resilient leadership requires moving away from a defensive survival mindset toward a proactive growth strategy where the crisis itself becomes the catalyst for innovation. When discussing the 4 Frameworks, Fanto noted that the eye of the hurricane is where leaders often falter most. She emphasized that while external chaos is loud, true resilience is an internal battle of self regulation. Leadership in 2026 demands a sophisticated ability to distinguish between passing clouds and systemic storms. Fanto's framework allows leaders to identify when to hold steady and when a total strategic pivot is required to stay ahead of the accelerating pace of global change. To address the risk of burnout, Fanto highlighted that building a resilient culture is not about working harder but about implementing sustainable frameworks that distribute strength across the team. The legacy of a true leader is determined after the clouds clear. Fanto suggests a vital diagnostic question for every leader to ask post crisis to ensure their success was a result of intentional growth rather than mere luck. This conversation serves as a masterclass for anyone looking to transform high pressure environments into a competitive advantage. Web: www.tlcgroup.info - Looking for that extra spark to level up your life? Say hello to Ash Brown—your go-to American powerhouse, motivational speaker, and the ultimate hype-woman for your personal and professional growth. Ash isn't just a voice in personal development; she's a trusted friend who brings real-talk wisdom and contagious energy to every conversation. Whether you're stuck in a rut or ready to scale your dreams, Ash is here to fuel your journey with a mix of heart and hustle.

Social Entrepreneur with Nathan A Webster
EP 296 - AI Burning down Marketing Agencies

Social Entrepreneur with Nathan A Webster

Play Episode Listen Later Feb 9, 2026 13:48


Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy. Connect with Kent Lewis: Website: https://kentjlewis.com/ SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0 Next Northwest: https://nextnw.org/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. #ai #marketing #aicareeradvice

JuniorTheTruth
Why Trying Harder Is Making You Fail at Discipline | The Black Coffee Club

JuniorTheTruth

Play Episode Listen Later Feb 9, 2026 57:06


Why Trying Harder Is Making You Fail at Discipline | The Black Coffee Club ☕️If you've been pushing harder…trying more…adding rules…stacking goals…and still burning out…This episode is for you.In this powerful conversation, JuniorTheTruth™ breaks down why willpower keeps failing, how decision fatigue drains consistency, and why discipline only works when it's built on systems—not stress.This is not about doing more.It's about doing better.Inside this episode, we cover:• why willpower gets exhausted• how chronic stress kills consistency• what decision fatigue really is• why motivation can't carry you• how structure protects discipline• how to design habits that survive bad days• why systems build self-trust• how to stop the start–stop cycleYou're not weak.You're overloaded.And once you build the right systems, discipline becomes natural.☕️ Pull up. Reset. Rebuild.

The New Warehouse Podcast
The 2026 Material Handling Marketing Report: Why Thought Leadership is King

The New Warehouse Podcast

Play Episode Listen Later Feb 6, 2026 68:41


The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.Buyers don't just want a product; they want a partner who understands the future of the supply chain.Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode. Learn more about Master Plan Communications here: https://masterplancommunications.com/Learn more about Sonaria here. Follow us on LinkedIn and YouTube.Support the show

The Full Desk Experience
Industry Spotlight | Building Trust and Reputation in a Transaction-Driven Recruiting World with Elizabeth Rosenberg, Founder - The Good Advice Company

The Full Desk Experience

Play Episode Listen Later Feb 5, 2026 47:08


In an industry built on speed, what actually sustains long-term success. In this Industry Spotlight, Kortney Harmon sits down with Elizabeth Rosenberg to examine why trust and reputation remain recruiting's most durable advantage.Drawing on decades of experience advising executives on communication and personal brand, Elizabeth offers a grounded perspective on how credibility is built through everyday behavior. The conversation explores where transactional habits quietly undermine relationships, why visibility without intention can weaken trust, and how recruiters shape their reputations long before deals are closed. Rather than focusing on tactics, this discussion reframes personal brand as a reflection of consistency, judgment, and how leaders show up when it matters most.The conversation reveals why lasting relationships—not speed alone—define long-term success, and how investing in trust and authenticity shapes both stronger firms and more durable careers.______________________Follow Elizabeth Rosenberg on Linked: LinkedIn | ElizabethCheck out her website hereFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Joey Pinz Discipline Conversations
#812 Dwain Daniels:

Joey Pinz Discipline Conversations

Play Episode Listen Later Feb 4, 2026 57:55 Transcription Available


Send us a textIn this powerful and deeply human conversation, Joey Pinz sits down with Dwain Daniels — a customer success leader, father of three, and creator of the Leave It Better movement — to explore what it means to show up with intention in every area of life. From leadership and family to faith, work ethic, and personal growth, Dwain shares how small, consistent actions can create lasting impact.This episode moves effortlessly from lessons learned growing up in the Bronx to parenting across different life stages, navigating customer relationships without ego, and why helping one person is more than enough. Dwain opens up about grace, accountability, mental health, legacy, and why real leadership is rooted in listening, not control.You'll also hear reflections on resilience, lessons learned from loss, the importance of being present, and why defining success on your own terms is essential in a world obsessed with comparison.This is a conversation about humanity, humility, and leaving every person, place, and moment better than you found it. ⭐ Top 3 Highlights❤️ Why legacy is built through values, not possessions

Joey Pinz Discipline Conversations
#814 Hannah Bethman:

Joey Pinz Discipline Conversations

Play Episode Listen Later Feb 4, 2026 63:52 Transcription Available


Send us a textIn this episode of Joey Pinz Discipline Conversations, Joey Pinz sits down with Hannah Bethman, founder of Hannah B. Wellness, for a deeply human conversation about gut health, hormones, burnout, and learning when to push—and when to pause.Hannah shares her powerful story of living with severe digestive issues from childhood through her teenage years, including chronic regurgitation, gastritis, migraines, and fatigue. At just 15 years old, a radical shift in how she ate changed everything—and sparked a lifelong passion for helping women uncover the root causes of their health struggles.Together, Joey and Hannah explore how modern processed foods, stress, perfectionism, and all-or-nothing thinking quietly sabotage our bodies. They also unpack why functional medicine, nervous system regulation, and balance—not extremes—are key to lasting health.This episode is a must-listen for anyone who's tired, overwhelmed, and ready to stop chasing quick fixes—and start rebuilding health from the inside out. ⭐ Top 3 Episode Highlights

B2B Better
How to Get Your Team Actually Buying Into Thought Leadership | Charlie Riley, Head of Marketing at OneScreen.ai

B2B Better

Play Episode Listen Later Feb 3, 2026 22:53


"Use AI to do more!" might be the worst advice B2B marketers are getting right now. In this episode, host Jason Bradwell sits down with Charlie Riley, Head of Marketing at OneScreen.ai, to talk about why mass personalisation is backfiring, how to actually build stakeholder buy-in for thought leadership, and why being a marketing team of one forces you to make better strategic choices. Charlie breaks down his approach to aligning sales and marketing around LinkedIn advocacy, creating non-scalable experiences that actually convert, and using out-of-home advertising as both a brand and demand gen play. If you're drowning in AI tools and wondering what actually moves the needle, this conversation will reset your thinking. Jason and Charlie start by tackling the conventional wisdom that AI lets you "do more", more outreach, more personalisation, more content. Charlie's take? That approach is creating AI slop that people see right through. He explains why marketers are starting to swing back toward doing fewer things better, especially things that can't scale (spoiler: that's where the magic happens). As a marketing team of one at OneScreen, Charlie's had to get ruthless about focus. He shares his three-to-five channel strategy: LinkedIn (organic and paid), visual content showcasing real OOH campaigns, and live events like Drive and Spring. He explains how these channels create an owned media flywheel, content feeds community, community shows up at events, events create more content. They dig into LinkedIn strategy, and Charlie makes a key point: people don't work with brands, they work with people. OneScreen focuses more on executive and team member profiles than the company page. Charlie shares practical tactics for getting internal buy-in, finding a champion, helping them time-block 15 minutes daily for LinkedIn, and gamifying the process for competitive salespeople. Jason shares his own experience trying to roll out an advocacy program across an entire sales team (spoiler: it failed) before pivoting to work with two or three champions who were already posting. Once they could show millions in attributed pipeline, executive buy-in came naturally. Charlie adds that you have to get into the psychology of each function, salespeople want commission, CS wants retention bonuses, and CFOs want shorter sales cycles. If you're a B2B marketer feeling pressure to "do more with AI" or struggling to get internal stakeholders bought into content and thought leadership, this conversation offers a refreshingly practical alternative. Charlie's insights on doing fewer things better, building advocacy programs that actually work, and creating experiences that don't scale will help you cut through the noise and focus on what genuinely drives results. 00:00 - Introduction: Marketing as psychology 02:00 - Why "do more with AI" is backwards 05:00 - Building marketing as a team of one 07:00 - Three-to-five channel strategy 09:00 - The owned media flywheel 11:00 - People work with people, not brands 13:00 - Getting executives to share on LinkedIn 15:00 - Internal advocacy: finding your champion 18:00 - Gamifying LinkedIn for salespeople 20:00 - The blank check question: curated experiences Connect with Charlie Riley on LinkedIn and on his website charlieriley.com  Connect with Jason Bradwell on LinkedIn Subscribe to Beyond the Billboard (Apple Podcasts)  Visit OneScreen.ai Explore B2B Better website and the Pipe Dream podcast 

Nemo Radio
LinkedIn Case Study: How To Raise Your Rates 300% WITHOUT Losing Clients

Nemo Radio

Play Episode Listen Later Feb 2, 2026 26:14


Most coaches & consultants know they're undercharging. Very few ever fix it.In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients.Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn't reflect his credentials, experience, or results. What changed wasn't just a number - it was how he saw his value, the market, and the story he told clients.If you're a consultant, coach, or service provider who knows you're leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence.(Note: You can also watch a video version of this episode here.)WHAT YOU'LL DISCOVER:00:29 – The moment Robert realized his consulting rates were way too low04:32 – The hidden mindset trap that keeps experts underpriced06:54 – Why market data (not confidence) gave Robert permission to charge more10:22 – How to justify higher fees without “selling harder”15:36 – Why customization and language matter more than credentials18:45 – How premium pricing actually attracts better clients22:36 – The belief you must adopt before submitting a high-ticket proposalIf you've ever said, “I can't charge that much” - this episode is for you!

Digital Rapport®
57 - Exploring Rapport: The Digital Rapport Podcast Story

Digital Rapport®

Play Episode Listen Later Feb 2, 2026 14:23


In this episode of the Digital Rapport Podcast, host Jatinder Palaha shares the journey of his podcast, which began in 2016 inspired by a conversation with his mentor Sukhi Wahiwala. Jatinder discusses the concept of rapport and his mission to explore this through interviews with experts, both offline and online. He reflects on the challenges faced, such as scheduling and finding suitable locations for recording, recounting anecdotes like arranging an interview with Dr. John D. Martini. Jatinder emphasises the evolution of his podcasting skills through practice, inspired by an internet marketer's advice to find one's voice over 50 episodes. He also talks about creating a dedicated podcast space post 2020 and his plans for future content. The episode underscores the importance of starting projects despite initial imperfections and improving over time through consistency.#DigitalRapportPodcast, #PodcastJourney, #PodcastingLife, #PodcastStory, #SoloPodcast, #VideoPodcast, #PodcastHost, #ContentCreator, #PersonalDevelopment, #RapportBuilding, #CommunicationSkills, #DigitalMarketing, #OnlineConnections, #OfflineToOnline, #EntrepreneurMindset, #ConsistencyIsKey, #StartBeforeReady, #CreativeJourney, #BehindTheScenes, #PodcastStudio, #ThoughtLeadership, #InterviewPodcast, #Inspiration, #GrowthMindset, #YouTubePodcastDigital Rapport - https://www.digital-rapport.comJatinder Palaha - https://www.jatinderpalaha.com

Expert CRE Secrets Podcast
How to be add 1 to 2 zeroes to your annual income through thought leadership with Nicky Billou

Expert CRE Secrets Podcast

Play Episode Listen Later Jan 29, 2026 30:51


Love the show? Subscribe, rate, review, and share!Here's How »Join the Expert CRE Community today:expertCREsecrets.comeXpert CRE Secrets FacebookeXpert CRE Secrets Youtube

Joey Pinz Discipline Conversations
#803 MSSP Alert Live - ChiChi Ubah:

Joey Pinz Discipline Conversations

Play Episode Listen Later Jan 21, 2026 35:19


Send us a textIn this energizing and uplifting conversation, Joey Pinz sits down with cybersecurity rising star ChiChi Ubah, whose passion for learning, adventure, and personal growth lights up every moment of the dialogue. ChiChi shares her love for adrenaline-filled activities, her ambitions to learn to fly a small aircraft, and the mindset that fuels her ongoing pursuit of new experiences—including her PhD focused on AI-driven cybersecurity curriculum development.A dedicated advocate for women in cybersecurity, ChiChi discusses the life-changing support she's received from WiCyS, where mentorship, training, and certifications helped guide her path into cloud security. She reflects on the role of representation, allies, and community in creating opportunities for women in a male-dominated industry.The conversation also explores breaking old beliefs, embracing intentionality, and the everyday practice of consistency—whether pursuing certifications, maintaining health, or building a TikTok channel from 0 to 5,000 followers. ChiChi also opens up about motivation, legacy, and redefining success through freedom, impact, and personal evolution.This episode is packed with insight, heart, humor, and the fearless drive of someone committed to becoming better every day.

Joey Pinz Discipline Conversations
#804 MSSP Alert Live - Valerie Cofield:

Joey Pinz Discipline Conversations

Play Episode Listen Later Jan 21, 2026 48:34


Send us a textIn this powerful and deeply insightful conversation, Joey Pinz sits down with national security leader Valerie Cofield to explore the past, present, and future of cybersecurity across government, critical infrastructure, and everyday life. With 26 years at the FBI, senior leadership at CISA, and her current mission at ICIT, Valerie brings unmatched clarity to the threats shaping our world—from nation-state attacks on rural water systems to AI-enabled scams targeting vulnerable populations.Valerie reflects on why critical infrastructure is now a primary battleground, how bipartisan policy work shaped U.S. cyber readiness, and why the private sector—not government—will be on the front lines of future conflicts. She also shares her personal journey as the daughter of South Korean immigrants, the gratitude that shaped her service, and the emotional weight of protecting the country that gave her family a second chance.Beyond cyber, Joey and Valerie discuss reading habits, mental health, misinformation, and the dangers social media poses to young people. Valerie also offers a heartfelt perspective on leadership, longevity, habits, exercise, and earning success through consistency—not perfection.