Podcasts about thought leadership

Send us a textIn this energizing and uplifting conversation, Joey Pinz sits down with cybersecurity rising star ChiChi Ubah, whose passion for learning, adventure, and personal growth lights up every moment of the dialogue. ChiChi shares her love for adrenaline-filled activities, her ambitions to learn to fly a small aircraft, and the mindset that fuels her ongoing pursuit of new experiences—including her PhD focused on AI-driven cybersecurity curriculum development.A dedicated advocate for women in cybersecurity, ChiChi discusses the life-changing support she's received from WiCyS, where mentorship, training, and certifications helped guide her path into cloud security. She reflects on the role of representation, allies, and community in creating opportunities for women in a male-dominated industry.The conversation also explores breaking old beliefs, embracing intentionality, and the everyday practice of consistency—whether pursuing certifications, maintaining health, or building a TikTok channel from 0 to 5,000 followers. ChiChi also opens up about motivation, legacy, and redefining success through freedom, impact, and personal evolution.This episode is packed with insight, heart, humor, and the fearless drive of someone committed to becoming better every day.

Send us a textIn this powerful and deeply insightful conversation, Joey Pinz sits down with national security leader Valerie Cofield to explore the past, present, and future of cybersecurity across government, critical infrastructure, and everyday life. With 26 years at the FBI, senior leadership at CISA, and her current mission at ICIT, Valerie brings unmatched clarity to the threats shaping our world—from nation-state attacks on rural water systems to AI-enabled scams targeting vulnerable populations.Valerie reflects on why critical infrastructure is now a primary battleground, how bipartisan policy work shaped U.S. cyber readiness, and why the private sector—not government—will be on the front lines of future conflicts. She also shares her personal journey as the daughter of South Korean immigrants, the gratitude that shaped her service, and the emotional weight of protecting the country that gave her family a second chance.Beyond cyber, Joey and Valerie discuss reading habits, mental health, misinformation, and the dangers social media poses to young people. Valerie also offers a heartfelt perspective on leadership, longevity, habits, exercise, and earning success through consistency—not perfection.

Send us a textIn this high-energy and entertaining episode, Joey Pinz sits down with cybersecurity founder and unabashed Italian-American storyteller Tony Pietrocola. From stomping grapes as a child to running an AI-driven security operations platform, Tony brings a rare blend of toughness, humor, and entrepreneurial clarity.They jump from wine, cooking, and massive NFL bodies to college football, concussions, and how elite athletes are built differently. Tony shares what makes college football the real American spectacle—and why private equity is about to reshape the sport.On the cybersecurity front, Tony breaks down the challenges MSPs face, why most still struggle with security, and how AgileBlue helps them build profitable, white-label practices without the overhead of running a SOC. He explains the three questions every MSP should ask a vendor, the rise of AI-assisted attacks, and why consolidation and greenfield opportunities are the biggest missed revenue streams.The conversation ends with health, habit, and personal transformation—discussing Joey's 130-lb weight loss, Tony's daily 5 a.m. workouts, and the childhood structure that forged their work ethic.

Send us a textIn this captivating and wide-ranging conversation, Joey Pinz welcomes cybersecurity executive, author, and Brazilian jiu-jitsu enthusiast Caroline Wong. What begins with jiu-jitsu quickly expands into a profound dialogue about humility, body awareness, emotional regulation, and the unexpected personal growth that comes from combat sports—especially as an adult beginner.Caroline opens up about her upcoming book on AI and cybersecurity, explaining how AI isn't just another shift—it's redefining the entire security landscape. She outlines how to evaluate real AI solutions, why transparency matters, and how LLMs make modern social engineering nearly indistinguishable from authentic communication.She also reflects on tech's wobbly job market, why global talent has reshaped the industry, and which cybersecurity markets AI will completely replace in the years ahead. The conversation deepens as Caroline shares her journey through sobriety, the discipline instilled by her Chinese immigrant parents, the challenges of raising resilient kids in a privileged world, and why joy, peace, and positive impact—not titles—define success.

Send us a textIn this heartfelt and globally enriched conversation, Joey Pinz sits down with storyteller, journalist, and events leader Kris Tanaka, whose life has been shaped by language, culture, and a deep commitment to human connection. Kris shares her remarkable journey studying Japanese from childhood, living a decade in Japan, and learning how language influences behavior, relationships, and even emotional expression.Together, they explore the nuances of communication, the cultural layers behind expressions that don't translate, and how travel expands empathy and perspective. Kris also speaks about her Hawaiian roots, the concept of ohana, and how growing up in a cultural melting pot shaped her worldview.In her role at CyberRisk Alliance, Kris explains why MSSP Alert Live succeeds: participation, purposeful networking, and the magic of spontaneous connections. She discusses what makes events thrive, how to maximize value from industry conferences, and why cybersecurity professionals inspire her daily.The conversation also dives into personal growth—pivoting careers, overcoming fear of change, redefining success, finding inspiration in everyday “magic,” and the emotional impact of helping others shine.

Your personal brand isn't optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and now AI-generated content, too), and how it connects to your thought leadership and your business I talk about a common hesitation I see with many women: the feeling that cultivating a personal brand is self-indulgent, unnecessary, or something “other people” do. But here's the truth: you already have a personal brand. It's how others describe you, what they associate with you, and whether they know what truly matters to you.I share a personal story about how a podcast listener (and later Thought Leader Academy client) connected deeply with my background in history, feminism, and women's leadership and how that connection happened not by accident, but through intentional thought leadership woven into my brand.In this episode, I break down:The difference between your business, your thought leadership, and your personal brand - and why they're not the same thingWhy thought leadership is the why behind your work, not a sales messageHow your personal brand is the embodiment of that thought leadership: you are the messengerWhat to do if your career path feels messy or disconnected (hint: there is a thread)Why authenticity, real stories, and lived experience matter even more in the age of AIHow your signature talk brings your business, thought leadership, and personal brand together in one cohesive messageI also share some early advice I received to downplay parts of my background and why ignoring that advice was one of the best decisions I made.If you've ever wondered whether certain parts of your story “belong” in your brand, this episode will give you a new way to think about it.If you're feeling stuck in the expert trap—teaching, informing, and explaining, but not fully connecting, this episode will help you see how your ideas, experiences, and point of view are exactly what make your message memorable and trusted.Listen in and reflect: What do people know you for right now—and what do you want them to know you for?Ready to Go Deeper? This is the kind of work we do inside Thought Leader Academy, helping you connect your thought leadership, personal brand, stories, and message into a clear, confident signature talk you can use everywhere.Learn more and schedule a consultation at https://www.speakingyourbrand.com/contact/This episode originally aired as episode 349 on October 2, 2023.

“Purpose makes leadership feel worth it.” - Randy SmithWelcome to episode 225 of The CUInsight Experience podcast with your hosts, Randy Smith, co-founder of CUInsight, and Jill Nowacki, President and CEO of Humanidei.This episode is sponsored by Alacriti, a leading payments fintech helping credit unions modernize money movement. Alacriti enables real-time money movement experiences for loan payments, A2A transfers, digital disbursements, and bill pay. Through a single cloud-native platform that connects to RTP, FedNow, Fedwire, ACH, Visa Direct, and Zelle, credit unions can progressively modernize without overhauling legacy systems. Learn more at alacriti.com!In this new 2026 season, Jill and I will have conversations centered around leadership, credit unions, and living our best lives. We will have some of the most respected leaders from around credit unions who we are grateful to call friends join us in the discussion from time to time too.We open this season with a clear intention: leadership that feels meaningful, sustainable, and human, and we are much less focused on fixing what's broken and more on naming what helps leaders feel grounded, energized, and aligned with why they do the work in the first place.Purpose is ultimately the throughline, and Jill shares why it continues to matter so deeply to her, not just as a concept but as something that directly shapes well-being, motivation, and joy at work. From leadership teams to individuals feeling stuck, burned out, or in transition, she reflects on how a lack of purpose shows up in mental health, engagement, and fulfillment, with the question not being just how leaders define purpose for themselves but also how they help their teams understand the value of what they contribute every day.We also add another lens: purpose as the difference between motion and direction; running fast doesn't help if you're headed the wrong way. Together, we explore what it looks like to slow down just enough to make sure that the work is worth doing—especially after years marked by urgency, disruption, and constant change. Our conversation also touches on what leaders are grappling with right now. While AI and technology continue to evolve, Jill observes a noticeable shift as 2026 begins: less panic, more curiosity, and a renewed focus on staying human-centered while using new tools appropriately.You will also get a preview of what's ahead this season, including conversations about career-defining moments, celebrating wins, building legacy, staying grounded, and finding joy in watching others succeed. Thanks for tuning in, and we hope that you enjoy this first episode of a new season of the show! Find the full show notes on cuinsight.com.Subscribe on: Apple Podcasts and SpotifyBooks mentioned on The CUInsight Experience podcast: Book ListPrevious guest mentioned in this episode: Tracie Kenyon (episodes 12 & 20Send us a text

Send us a textIn this thoughtful and deeply human conversation, Joey Pinz sits down with Sharon Florentine, Editorial Director at CyberRisk Alliance, to explore the intersection of creativity, leadership, community, and the ever-changing MSP landscape. Sharon shares her roots as a rhythm guitarist, her love of knitting, and the creative habits that keep her grounded before diving into the bigger questions facing today's MSPs.Sharon breaks down the three biggest challenges MSPs face—security, human capital, and sustainable growth—and explains how media, community, and honest storytelling can help leaders navigate them. She discusses how CyberRisk Alliance supports MSPs with trusted reporting, events, education, and authentic industry insight.The conversation also explores the evolution of publishing, the role of AI in editing, the importance of company values, and the subtle but powerful impact of workplace culture. Sharon also opens up about her personal journey quitting smoking and how consistency, clarity, and self-awareness shape both personal and professional success.This episode blends heart, humor, and hard-won wisdom—perfect for anyone building a business, a team, or a better version of themselves.

Send us a textIn this inspiring conversation, Joey Pinz speaks with cybersecurity advocate Brianna Steele, who brings a refreshing and deeply human perspective to one of the world's most technical professions. With a background in psychology and a passion for understanding human behavior, Brianna explains why attacker motivations, intentions, and emotional drivers are just as important as the tools they use.Brianna shares her journey from Arizona to the Washington, D.C. area, her involvement with Women in CyberSecurity (WiCyS), and why representation and mentorship are pivotal for bringing more women into the field. She breaks down how behavioral analysis shapes her interest in SOC work and why understanding “why people hack” matters as much as how they do it.The conversation expands into AI as a study companion, fasting and lifestyle discipline, motivation rooted in love, and the importance of self-awareness when entering a high-pressure industry. Brianna's warmth and clarity make this an energizing episode for anyone exploring cybersecurity, career transition, or personal growth.

Send us a textIn this insightful episode of Joey Pinz Disciple Conversations, Joey sits down with industry veteran Raffaele Mautone, the visionary CEO behind Judy Security. With more than 25 years in cybersecurity, Raffaele reveals why traditional security models no longer work for MSPs—and how a simpler, partner-led approach is reshaping the future.Raffaele shares how the shift from point products to unified visibility is transforming how MSPs protect clients, reduce noise, and deliver measurable value. He explains Judy's “Blue Team” approach, instant provisioning, and real-time OpenXDR visibility—allowing MSPs to win more business without rip-and-replace tactics.They also explore AI's rapid acceleration, the fragmentation of global cyber standards, and why customers are desperate for clarity, not more tools. Raffaele's passion for reading, family, and his beloved Bernedoodles also highlight the human side of leadership in an increasingly complex world.The episode ends with a powerful reflection on personal focus, consistency, and showing up daily—no matter what the challenge brings.

Send us a textIn this powerful conversation, Joey Pinz sits down with cybersecurity leader and former Naval cryptologic specialist Wilfredo “Will” Santiago to explore the hidden world of modern cyber defense. From growing up in Washington State obsessed with Pokémon cards to serving in Naval intelligence and supporting special operations teams, Will shares how his early experiences, curiosity, and service shaped a career protecting organizations from today's most advanced digital threats.Will breaks down how signals intelligence, network analysis, and cryptology evolved into cybersecurity as we know it—and why the field feels like a high-stakes video game where the challenges never stop. He also dives into how AI is transforming both defense and cybercrime, why quantum compute will accelerate everything, and how MSPs can choose partners they can truly trust.Finally, Joey and Will explore the mindset required to thrive in high-pressure environments: routine, focus, and the ability to act even when you don't feel like it. This episode is packed with insight, humanity, and real-world wisdom.⭐ Top 3 Highlights•

"A trades business is a very powerful vehicle for building yourself as an entrepreneur."  Building a scalable trades business takes more than just skill. Visibility, trust, and strategic positioning give you access to a much bigger world. Thought leadership creates leverage by shifting a tradesperson from being seen as a commodity to being viewed as an authority. When people see you as an expert, it opens doors to higher-quality clients, long-term partnerships, and opportunities beyond day-to-day labour. You can transform a local service business into a platform for influence, referrals, and sustainable growth.  Michael Cappa saw accelerated growth with his painting business, Altona Painting, at the same time that people started asking for his advice. Realtors and fellow tradespeople wanted to know how he built trust, secured repeat clients, and positioned himself as a preferred vendor. By speaking and mentoring, Michael turned experience into intellectual property opening him up to coaching opportunities and partnerships all while his painting business continued to grow.  Michael is the founder and operator of Altona Painting. He started in the trades as a teenager and went on to build a rapidly growing service business. Known for blending traditional work ethic with modern business strategy, he's emerging as a thought leader focused on helping young people enter the trades and helping trades businesses scale through relationships, credibility, and leadership.  Expert action steps:  Position yourself as an educator, not just a service provider, within your local industry.  Build strategic partnerships with adjacent professionals who control deal flow.  Use speaking and teaching as leverage to create scalable income opportunities.  Learn more & connect:  https://altonapainting.com/  IG @altonapainting  LinkedIn:  https://ca.linkedin.com/in/michael-cappa-260ba110b  Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

If you've ever wondered whether speaking could actually turn into income—or questioned if your story is “big enough” to share—this episode will change the way you see your voice and your potential.In this conversation, I sit down with bestselling author and keynote speaker Jess Ekstrom to talk about how entrepreneurs can use speaking and thought leadership to build confidence, visibility, and sustainable income. We discuss what it really looks like to grow a business while balancing family and travel, how to confidently charge for your expertise, and why speaking has become one of the most powerful authority-building tools in Jess's business.Jess also shares the mindset shift that helps entrepreneurs move past self-doubt, step into leadership, and turn their voice into an income stream—without burnout or chasing constant visibility.If you're an entrepreneur curious about speaking, personal branding, or building authority in a way that aligns with your life and values, this episode will help you see that you already have what it takes to get started. Today you'll hear:03:35 – What a life-first business looks like for Jess in this season of motherhood06:10 – How becoming a parent pushed her to finally charge her value as a speaker07:10 – The “Gig Scorecard” she uses to decide which speaking opportunities are truly worth it10:48 – Her process for uncovering the through-line in your story (even if you don't think you have one)12:56 – The vulnerable moment she started sharing on stage that changed the way audiences connected with her14:48 – Why speaking becomes a launchpad for book deals, media opportunities, and new revenue16:20 – The first step she recommends if you want to start speaking this year19:00 – Her mantra before big events and the mindset shift from spotlight to lighthouse26:11 – The advice she'd give her younger self about evolving, pivoting, and worrying less about what people thinkCONNECT WITH JESS:Website: www.jessekstrom.comInstagram: @jess_ekstromJanuary Speak on Stage Bootcamp: https://micdropworkshop.spiffy.co/a/bootcamp/5805 

As AI accelerates across recruiting, the firms pulling ahead aren't chasing tools—they're doubling down on relationships. In this Industry Spotlight, Kortney Harmon sits down with Tom Wilson, Partner at Buffkin/Baker, to unpack what actually keeps recruiting leaders relevant as automation, speed, and expectations continue to rise.The conversation explores how client and candidate expectations have shifted across industries, where AI creates real leverage, and why human judgment, context, and trust remain irreplaceable. Rather than focusing on tactics, Tom offers a leadership perspective on building relevance, consistency, and long-term value in a rapidly changing talent market.Key insights you can't miss: • Why relationships—not speed or tools—remain the real competitive advantage • How recruiting strategies must adapt across industries and market cycles • Where AI adds efficiency and where human judgment still matters most • What advisory-led recruiting looks like in a changing talent economy______________________Follow Tom Wilson on LinkedIn: LinkedIn | Tom WilsonFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

We dive into:Why your beingness is the brand—and how to access itThe quiet resistance most leaders carry that keeps them from full expressionHer philosophy on “branding from the inside out”How she helps clients identify and speak from their core essence, not just what they doThe real story of how she and I met—and why she decided I needed a podcastThis conversation goes far beyond brand strategy. It's about being brave enough to be fully seen and fully yourself. Jenna doesn't just build brands—she calls people home to who they are.If you're ready to stop performing and start resonating, this is an episode you don't want to miss. ----- Jenna Flanagan is an award-winning broadcast journalist, host, and producer whose work bridges public media, local accountability reporting, and smart, accessible conversations about civic life. She has reported and hosted for WNET's MetroFocus, bringing audiences across the New York region in-depth coverage of policy, culture, and community voices. She has also been a field reporter responsible for covering how policy presented in the New York State legislature impacts constituents across the state for WMHT's government and public-affairs program New York NOW.Jenna began her career at New York's 1010 WINS, rising from production assistant to assistant editor in a fast-paced newsroom. She then went on to WBGO in Newark as a general-assignment reporter before spending six and a half years at WNYC's All Things Considered as a writer, reporter, and producer. Her work has also aired nationally on NPR.Her recent projects include co-creating and co-hosting the podcast Laid Off and Looking, a candid series that examines how news is made, who shapes it, and what's at stake for democracy as the media industry restructures. She has also hosted the award-winning podcast series, After Broad and Market, revisiting the 2003 murder of Sakia Gunn to explore the power and limits of local journalism.A Hudson Valley native who grew up in New Paltz, Jenna studied communications and journalism at Seton Hall University. She continues to champion localism and public-interest reporting across platforms, appearing on radio, television, and digital outlets to elevate stories that inform, challenge, and connect communities. Laid Off and Looking Podcast: https://www.youtube.com/@LaidOffandLookingPodcastIn the Margins with Jenna Flanagan Substack: https://jflanagan.substack.com/Jenna Flanagan on TikTok: https://www.tiktok.com/@jflannys?lang=en --------John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.

Today's episode it's all about finding and developing your Big Idea for your thought leadership and public speaking.Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us.Your idea doesn't have to be something people have never heard of before; that's unlikely as most things have been talked about before - and that's ok!As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership.Perhaps you're not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy.That's what I'm going to help you with in this episode! Think of me as your idea whisperer.You'll learn:What a Big Idea isWhy too many speakers get stuck with superficial contentHow to identify your I.D.E.A. using this handy acronym I came up withExamples of Big Ideas from myself, from some of our clients, and from thought leaders you'll recognizeSpecific questions you can ask yourself to get started developing your Big Idea(This episode originally aired as episode 354 on November 6, 2023.)Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.Links:Show notes at https://www.speakingyourbrand.com/thought-leadership-idea-framework/Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomenEpisode 343: Why YOU are the Messenger for Your Idea and AudienceEpisode 339: Using Public Speaking to Influence Social Change with Tanya Golash-Boza, PhDEpisode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLuccaEpisode 319: The 3 Stages We Go Through as Women When We Use Our Voice

Excerpt from Beyond Markets Podcast, originally published on 08.04.2025.This episode is part of a special two-week series featuring highlights from Julius Baer's recent Beyond Markets podcasts. Our regular show that starts with daily market news returns on Monday 5th January.In this episode of Beyond Markets we take a closer look at water. With water scarcity and extreme weather events on the increase, what do listeners need to know about water-related challenges and opportunities from both a societal and investment perspective? We are joined by Carsten Menke and Maeve Timoney from Julius Baer's Next Generation Research team to answer these questions and much more.(00:00) - Introduction: Helen Freer, Product & Investment Content (00:38) - Water sustainability: Carsten Menke, Head of Next Generation Research, Maeve Timoney, Next Generation Analyst and Emily Rookwood, Head of Thought Leadership (09:25) - Closing remarks: Helen Freer, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don't create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Covered:• Why pretty feeds don't equal paydays• The real reason decision-makers invest• What true thought leadership looks like• Why clarity and POV outperform trends• How to build trust and authority online• Why community-led visibility matters for 2026• How podcast listeners convert faster• How to shift from “performing” to leading conversations• Why The Collective is the next step for leaders Join The Collective — $97/month for monthly strategy, networking, and proximity to Michelle. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Forbes lays out some key proposals for President Trump and his economic team to juice the economy in 2026 and give Republicans an edge in the midterm elections.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum.From the outset, the thesis is clear. There are patterns you'll hear repeatedly—focus, alignment, ICP clarity, hiring for stage-fit, segmentation, community, and systems. There are also points of debate that reflect the realities of stage and context. What follows is a structured walkthrough of the advice discussed in the season, episode by episode, following the journey from 10K MRR through the climb toward 10M ARR.Season 7 Full Episode listS7E1: How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn LewisS7E2: Why 80% of Outbound Sales Fails, and How to Fix It with Besnik VrellakuS7E3: Building SaaS Partnerships That Actually Drive Revenue with Hugo PereiraS7E4: Why Your SaaS GTM Isn't Working And How to Fix It with Operational Discipline with Garrath RobinsonS7E5: B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey GilkeyS7E6: How is AI Transforming Go To Market for B2B SaaS with Maja VojeS7E7: Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica PelyS7E8: Building a Community-Led Growth Engine for SaaS with Michelle GoodallS7E9: The Future of SaaS Content: AI, Personal Branding, and Authority with Tommy WalkerS7E10: Scaling SaaS Sales: From Founder-Led to High-Performance Teams with Kevin “KD” DorseyS7E11: How to Use Signal-Based Selling to Drive Efficient SaaS Growth with Shoaib G.M.S7E12: SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte JoostenS7E13: Building a Global SaaS GTM: Cultural Nuances, Local Teams & Expansion with Varun ThambaS7E14: Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler-de GrootS7E15: SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof SzyszkiewiczS7E16: SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard SchenzelS7E17: How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM with Roelof OttenS7E18: Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de JongS7E19: How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn MiseroyS7E20: How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen StamS7E21: How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Excerpt from Beyond Markets Podcast, originally published on 12.09.2025.This episode is part of a special two-week series featuring highlights from Julius Baer's recent Beyond Markets podcasts. Our regular show that starts with daily market news returns on Monday 5th January.In this episode of Beyond Markets, we take a closer look at agentic AI, which is no longer just a concept. AI agents are actively reshaping how tasks get done, decisions are made, and content is created. These autonomous systems mark a shift from passive AI models to active agents that can reason, act, and self-improve. We are joined by Manuel Villegas from Julius Baer's Next Generation Research team to answer these questions and much more.(00:00) - Introduction: Helen Freer, Product & Investment Content (00:38) - Agentic AI: Manuel Villegas, Next Generation Research and Emily Rookwood, Head of Thought Leadership (09:40) - Closing remarks: Helen Freer, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

In this powerful, no-fluff conversation, Dr. Alisa dives into a truth most entrepreneurs try to avoid: your business will never outgrow your mindset.This episode unpacks why branding is not about logos, colors, or aesthetics—but about identity, alignment, and ownership. When leaders skip the inner work, the business eventually stalls. When identity is clear, influence compounds.You'll hear real talk about:Why consistency—not motivation—is the real differentiatorHow entrepreneurs sabotage growth by expecting success to be easyThe mindset shift required to stop outsourcing responsibility for resultsWhy brand evolution must start at the identity level, not the surface levelHow value creation, service, and profit must coexist for sustainable impactThis episode is for founders, leaders, and creators who are done chasing shortcuts and ready to build something that lasts—from the inside out.

In this episode, we explore how health care communicators can guide organizations through shifting policies and public skepticism by building agile, personalized thought leadership strategies. Shannon McCormick and Jeb Phillips share how Nationwide Children's Hospital identifies and empowers diverse leaders to influence clinical, research, and policy conversations while aligning advocacy with organizational goals.

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

How are customer expectations evolving when people are talking less, trusting less, and switching brands faster than ever? In this episode, we break down the four major shifts reshaping customer experience in 2026 and why traditional listening tactics are failing right when companies need them most. Our guest is Isabelle Zdatny, Head of Thought Leadership at the Qualtrics XM Institute and co-creator of one of the largest global CX studies in the world. With data from 20,000 consumers across 14 countries, Isabelle reveals the surprising trends leaders cannot afford to overlook and why trust has become the real driver of customer behavior. Chapters 00:00:00 Meet Isabel Zdatny, Head of Thought Leadership at Qualtrics XM Institute 00:04:43 The Surprising State of Customer Experience Heading Into 2026 00:10:44 Why AI-Powered Customer Service Is Failing Customers 00:15:07 How to Use AI to Enhance Rather Than Replace Human Experience 00:19:41 The Silent Customer Crisis: Why Feedback Has Dropped to All-Time Lows 00:25:03 Conversational Surveys and Predictive Models: The Future of Customer Listening 00:34:55 Why Value Alone Won't Keep Customers Loyal in 2026 00:38:18 The Trust Equation: How Economic Uncertainty Changes Customer Behavior 00:42:51 The Personalization Paradox: Consumers Want It But Don't Trust It 00:54:10 What Will Surprise Us Most About 2026: Two Wildly Different Predictions

In this special year-end episode of The Association Insights Podcast, we're re-airing the live broadcast of the 2025 Association Insights CommImpact Awards, originally streamed on YouTube. Hosted by Colleen Gallagher, President and CEO and Meghan Henning, Senior PR Strategist of OnWrd & UpWrd, the ceremony celebrated associations across North America whose communications, storytelling, and engagement efforts are setting new standards of excellence.The Association Insights CommImpact Awards recognize outstanding work across eight core categories, spotlighting campaigns that elevate industries, strengthen member communities, and demonstrate the power of strategic, human-centered communication.Key Highlights:Advocacy Excellence: American Academy of Family Physicians (AAFP)Recognized for their National Immunization Awareness Month campaign, which delivered trusted, compassionate messaging in a highly politicized public health environment—reaching millions and strengthening vaccine confidence nationwide.Best Media Relations Campaign: NTM Info & Research (NTMir)Honored for World NTM Day 2025, a bilingual global media campaign spotlighting an underrecognized lung disease and achieving nearly 200 million impressions across 25 countries.Innovative Content Strategy: College of American Pathologists (CAP)Awarded for a dynamic, multi-channel content ecosystem that advanced education, engagement, and member value through advocacy communications, podcast storytelling, and platform-specific campaigns.Thought Leadership & Research: Association of Clinical Research Professionals (ACRP)Recognized for transforming the release of ICH E6(R3) into a comprehensive suite of educational resources reaching tens of thousands of professionals worldwide.Effective Member Engagement Initiative: American Bus Association (ABA)Honored for the ABA News Center, a modern digital hub amplifying member stories and driving increased engagement and visibility across channels.Event Promotion: Plasma Protein Therapeutics Association (PPTA) with Media SourceRecognized for their International Plasma Awareness Week 2025 campaign, leveraging national survey data, patient storytelling, and a virtual media tour to drive public awareness and action.Outstanding Internal Communications: National Society of Compliance Professionals (NSCP)Awarded for a thoughtful, people-first succession communications strategy that ensured clarity, stability, and trust during a leadership transition.Leadership in Public Awareness Campaign: Federation of State Medical Boards (FSMB)Honored for the “Care Matters” PSA campaign, a story-driven effort highlighting the role of state medical boards in safeguarding patient trust and earning more than 44 million views.Join us as we celebrate these associations and the impactful work shaping the future of association communications.Stay Connected:Subscribe to The Association Insights podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.Coming Soon: We're continuing to sit down with association leaders, builders, and problem-solvers to unpack what's working, what's changing, and how to lead with clarity in 2026 and beyond. Stay tuned!

Steve Forbes explains how Congressional Republicans can push back on Democrats' successful efforts to portray them as wrong on healthcare, achieve good results for the American people, and regain momentum as the midterms near.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that's generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Company: Creative MindsWebsite: https://digitalshow.creativemindsofficial.com/ Email: create@creativemindsofficial.com Social Media:LinkedIN - https://www.linkedin.com/in/jakeisham/ Instagram - https://instagram.com/Jakecreativemarketing Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Send us a textChristina Klein, a visionary leader at Lansweeper, joins Joey Pinz at IT Nation Orlando to share her unique blend of creativity, discipline, and data-driven leadership. From learning carpentry as a child to leading tech innovation and women's leadership programs, Christina discusses how she bridges design, technology, and purpose. She reveals how Lansweeper empowers MSPs with deep asset visibility, accelerates cybersecurity response times, and enables scalable growth through efficiency and trust. The conversation explores leadership authenticity, the impact of AI, and how small daily actions can unlock big transformations — in business and life. 

Send us a textRecorded live at IT Nation, MJ Shoer (Chief Community Officer, GTIA) breaks down how the newly branded Global Technology Industry Association is delivering practical wins for MSPs. We cover the GTIA ISAO (built with ConnectWise) for actionable threat intelligence, the cybersecurity Trust Mark that validates your internal controls against your chosen framework, and how GTIA's unbiased research can be co-branded for QBRs to boost credibility and close rates. MJ also unpacks workforce strategy with “NowGen”—supporting both youth and mid-career changers—plus global mentorship, learning libraries, and why ConnectWise-sponsored memberships are a fast on-ramp. We close with GTIA's growing foundation work and MJ's personal take on discipline, recovery, and building routines after injury. If you run an MSP and want immediate ROI from a trade association, this one's loaded with specifics you can apply this quarter.Top 3 highlightsClear, fast ROI: GTIA ISAO access, co-brandable research, and ConnectWise-sponsored memberships for partners.Security you can show: the GTIA Cybersecurity Trust Mark validates your practices against your chosen framework.Talent + growth: NowGen pathways, global mentorship, and a learning library spanning soft skills to leadership.  #JoeyPinz #MSPInfluencer #ForzaDash #ITNation #ITN25 #MSP #GTIA #Cybersecurity #ThreatIntelligence #CompTIA #Mentorship #QBR --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration. 

Send us a textIn this insightful conversation, Carolyn April, Senior Researcher at GTIA and longtime CompTIA veteran, shares how her journalism roots shaped her passion for unbiased channel research. From designing surveys that reveal real market truth to helping MSPs adapt to AI disruption and cybersecurity complexity, Carolyn explains how data can empower strategic decisions. She also opens up about her personal discipline through running, her journey from CompTIA to GTIA, and her belief that curiosity and credibility are the lifeblood of the tech industry. 

Send us a textIn this insightful IT Nation conversation, Rick Murphy, Managing Partner at Cogent Growth Partners, joins Joey Pinz to discuss the mindset and mechanics of successful MSP mergers and acquisitions. Rick opens up about his 60-pound weight loss journey and parallels it with running a business — both require discipline, consistency, and a clear goal.He explains why every MSP will eventually trade hands, why “exit strategy” is a myth, and how liquidity planning and solid financial discipline create real enterprise value. Rick also breaks down the dangers of “Top Line Disease,” shares why non-solicit agreements matter more than non-competes, and urges MSPs to run their company like they're going to sell it tomorrow — even if they're not. ✦ Top 3 Highlights

Send us a textCaroline Goles—marketing strategist, tech advisor, and former Microsoft leader—joins Joey Pinz at IT Nation Connect to talk about balance, curiosity, and the intersection of AI and humanity.She shares how trail running through national parks, reducing screen time, and reading voraciously fuel her creativity and focus. Together, they explore goal-setting through “Misogi” challenges, the harmony of art and science in marketing, and why AI should enhance—not replace—human connection.This is a conversation about discipline, growth, and rediscovering awe in a tech-saturated world. ✦ Top 3 Highlights

How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team of 45 and scaled to 10 million ARR. The conversation digs into how go-to-market motions will evolve by 2026, why employee-led thought leadership will become central to growth, how AI will reshape ideation and timing, and why signal-based, intent-driven approaches must replace traditional lead lists. Glenn also shares how he would rebuild a go-to-market motion from scratch, how to operationalize signals across channels, and what founders should prioritize at different revenue stages—from zero to 10K MRR with founder-led growth to scaling toward 10 million ARR with clear ICP and aligned storytelling.Key Timecodes(0:00) - B2B SaaS Podcast Intro: GTM 2026, intent signals, LinkedIn thought leadership, AI(1:14) - Guest Intro: Glenn Miseroy, Expandi CEO, LinkedIn automation, 10M ARR(1:49) - 2026 GTM Vision: employee-led thought leadership, hybrid PLG + SLG(2:57) - AI for Thought Leadership: ideation, personalization, timing(3:34) - Defining Intent Signals: website visitors, LinkedIn profile views, post engagement, followers(4:13) - Signal-to-Intent: timing outreach with high-intent signals(5:10) - Full-Funnel GTM: thought leadership reach to multichannel outreach(5:42) - Rebuilding GTM 2026: team-led LinkedIn thought leadership strategy(6:49) - Phase 2: capture engagement signals, route to sales, no more lead lists(7:58) - Company-Level Intent + ABM: multi-contact warming, signal-based outreach(9:15) - Enabling Employee Advocacy: content ops, Scripe, AI content calendar(10:35) - Overcoming Posting Fear: ICP-first mindset on LinkedIn(12:00) - Sponsor: Reditus affiliate referral platform for B2B SaaS(12:57) - AI and Headcount: efficiency, enablement, process optimization(13:44) - 2026 Growth Loop: thought leadership pipeline, AI personalization, timing triggers(14:50) - Trigger-Based Outreach: new Head of Sales timing on LinkedIn(15:14) - 0–10K MRR: founder-led growth on LinkedIn, capture intent signals(16:39) - Scaling to 10M ARR: clear ICP, aligned messaging, storytelling(17:58) - Messaging Framework: problem-led narrative vs “10X meetings”(18:59) - Connect with Glenn: LinkedIn, Expandi website(19:11) - Outro CTA: subscribe, sponsor, Reditus info

Steve Forbes praises the new "Trump Accounts" and points to the $6.5 billion donation by Michael and Susan Dell to help fund those of 25 million American children.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your thought leadership wasn't just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with Tom Ziglar, CEO of Ziglar, Inc., about how he's evolving his father Zig Ziglar legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI "digital brain" for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only Zig's answers to modern questions. You'll hear how coaches are using it to adapt Zig's classic seven-step goal system into language an eight-year-old can use, without losing the depth of the original framework. They explore AI as a thought partner for speakers and experts. Tom shows how he uses AI to quickly understand new audiences, generate the "top 10 pain points" for a niche, and tailor stories so a talk lands with homeowners' association leaders one day and senior executives the next. This is practical, in-the-trenches use of AI to make your content more relevant, not more generic. Tom and Peter then break down the business models behind thought leadership. Drawing on Rory Vaden's lens, Tom explains the three lanes of content creators: entertainers, encouragers, and educators. He argues that the long-term business is built in the educational lane—where niche expertise and implementation tools create the long tail of revenue, even if the spotlight feels smaller. You'll also hear a powerful distinction: are you in the keynote business or the life-changing business? Tom shares what Ziglar learned after reviewing thousands of testimonials: for every one person who said a keynote changed their life, 99 credited a program or product. That insight reshaped how he designs calls-to-action, follow-through, and multi-step client engagements. The conversation closes with a look at trust and authenticity as strategic assets. Tom brings in Seth Godin's idea of "scalability of trust" and applies it to how thought leaders sell, speak, and serve. From customizing keynotes to building follow-on programs, Tom shows how to design a business that scales trust, not just reach—while staying the same person on and off stage. If you advise, speak, coach, or consult, this episode will help you reframe your IP, your offers, and your use of AI so you can create deeper impact and more predictable revenue from your expertise. Three Key Takeaways: • Keynotes don't create most of the life change—programs do. For every one person who credited a keynote with changing their life, 99 pointed to a program, product, or course. If you're in the "life-changing" business, your follow-on offers matter more than the standing ovation. • AI can be a thought partner that makes your IP more usable and targeted. By building Zig AI from Zig Ziglar's manuscripts and audio, Tom shows how AI can give only "on-brand" answers, adapt classic frameworks (like the seven-step goal system) for specific audiences—right down to an eight-year-old—and help experts quickly tune their content to different markets. • The long-term business is in education, not entertainment. While entertainers dominate the airwaves, the real, scalable revenue sits in the educational lane—where niche expertise, tools, and implementation support live. That's where thought leaders build the long tail of their business, well beyond a single talk or appearance. If this episode got you thinking about the difference between a keynote and a real thought leadership business, your next listen should be the Tendayi Viki episode "Thought Leadership Business Models". Together, these two episodes connect the dots between inspiring from the stage and building scalable offers, frameworks, and revenue streams around your ideas. Queue up the Tendayi Viki episode next and ask yourself: am I running a talk, or building a business?

Visual Storytelling for Authors and Speakers with John DeMato In this episode of the All Things Book Marketing podcast, this episode's host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.  John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.  The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.00:00 Introduction and Guest Welcome00:32 John's Impressive Bio and Career Highlights01:49 The Physical Demands of Photography02:53 How Marissa and John Connected04:34 John's Journey into Photography10:02 Building a Visual Storytelling Library17:07 The Importance of Consistent Visual Content22:38 Evaluating Your Brand's Visual Assets23:44 Importance of Event Visuals24:22 Capturing the Full Event Experience28:28 Starting Your Visual Storytelling Journey33:50 Choosing the Right Photographer36:44 The Value of Authentic Imagery39:40 A Photographer's Favorite Moments42:57 Conclusion and Contact InformationJohn DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity. 

Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode's host Marissa Eigenbrood, Smith Publicity's President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency. Owen shares his journey from a non-reader to an influential content creator with a 200,000-follower community. The discussion centers on how founders, executives, and authors can leverage LinkedIn to build their brands, emphasizing the importance of authentic, value-driven content and genuine human connections. Owen also offers practical tips on avoiding automated 'pitch slapping,' using AI judiciously, and nurturing relationships through personalized engagement. As they reflect on their longstanding professional relationship, Marissa and Owen explore actionable strategies to enhance online presence and drive business growth, stressing the significance of maintaining a human touch in the increasingly digital landscape.00:00 Welcome and Introduction01:00 Meet Owen Sammarone : Founder of Unleash the Knowledge04:17 Owen's Journey: From Non-Reader to Book Enthusiast05:13 Building a Community and Personal Brand15:00 The Power of Niching Down18:27 Effective LinkedIn Strategies24:03 The Value of Giving Without Expectation25:11 Personalized Outreach Strategies27:35 The Role of AI in LinkedIn Engagement29:14 Maximizing LinkedIn's Potential34:37 Effective Connection Requests38:33 The Billboard Analogy for LinkedIn Profiles44:24 Looking Ahead to 2026: Staying Human in a Digital WorldOwen Sammarone is the founder and CEO of Unleash The Knowledge, a personal-branding and thought-leadership agency that helps B2B founders, consultants, and executives turn their LinkedIn presence into a powerful, consistent driver of authority. He's become known in the industry as a go-to “LinkedIn Growth Guy,” offering insights on how to turn content into consistent inbound demand, build authority, and scale influence — whether you're an author, consultant, or executive looking to expand your impact Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Steve Forbes explains the complex and stark realities facing President Trump and his team in achieving a peace deal with Russian President Vladimir Putin to end the Russia-Ukraine War.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ShadyPanda plays the long game. India mandates tracking software on mobile devices. Korea weighs punitive damages after a massive breach. Qualcomm patches a critical boot flaw impacting millions. OpenAI patches a Codex CLI vulnerability. Google patches Android zero-days. Cybersecurity issues prompt an FDA permanent recall for an at-home ventilator system. Switzerland questions the security of hyperscale clouds and SaaS services. One of the world's largest cyber insurers pulls back from the market. On our Threat Vector segment, ⁠David Moulton⁠ sits down with ⁠Stav Setty to unpack the Jingle Thief campaign.  In Russia, Porsches take a holiday.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector segment In today's Threat Vector segment, host ⁠David Moulton⁠, Senior Director of Thought Leadership for Unit 42, sits down with ⁠Stav Setty⁠, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco-based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. To listen to the full conversation on Threat Vector, listen here. You can catch new episodes of Threat Vector every Thursday on your favorite podcast app.  Selected Reading Browser extensions pushed malware to 4.3M Chrome, Edge users (The Register) India plans to verify and record every smartphone in circulation (TechCrunch) Apple to Resist India's Order to Preload Government App on iPhones (MacRumors) President orders probe into Coupang breach (The Korea Herald) Qualcomm Alerts Users to Critical Flaws That Compromise the Secure Boot Process (GB Hackers) Vulnerability in OpenAI Coding Agent Could Facilitate Attacks on Developers (SecurityWeek) Google Releases Patches for Android Zero-Day Flaws Exploited in the Wild (Infosecurity Magazine) 'Cyber Issue' Leads to FDA Recall of Baxter Respiratory Gear (GovInfoSecurity) Swiss government bans SaaS and cloud for sensitive info (The Register) Publication: Resolution on outsourcing data processing to the cloud (Privatim) Insurer Beazley Steps Back From Cyber Market as Attacks Surge (PYMNTS.com) Hundreds of Porsche Owners in Russia Unable to Start Cars After System Failure (The Moscow Times) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.  Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes shreds the latest budget for the U.K., explaining why its raised taxes and ending of jury trials will accelerate the startling degeneration of the U.S.'s mother country, and warns that what's happening in Britain is a warning to those who cherish liberty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

→ ⁠Apply to the Thought Leader Accelerator You're not invisible because you're underqualified. You're simply under-expressed. Samantha pulls back the curtain on why high-achieving women (and plenty of men) stay stuck in “best-kept secret” mode, tracing the sabotage back to childhood patterns of peace-keeping, perfectionism, and staying small.Samantha breaks down the emotional and strategic roots of visibility—why your business keeps hitting a glass ceiling, why your boldest ideas stay stuck in drafts, and why your public presence doesn't yet match your private brilliance. You'll learn how internalized humility becomes a brand problem, why visibility is a practiced skill (not a personality trait), and what it takes to step into true thought leadership with clarity, conviction, and volume.If you're ready to stop hiding, start leading, and build a brand around your voice—not your fears—this episode hands you the first moves.KEY TOPICS DISCUSSEDThe hidden childhood patterns sabotaging adult visibilityWhy experts aren't overlooked—they're under-expressedThe emotional cost of being respected privately but unknown publiclyHow “humility conditioning” blocks brand growthVisibility as a practiced skill, not an innate personality traitThe difference between being unqualified vs. under-expressedWhy thought leadership begins with message clarity, not more certificationsHow internal conflict creates plateaus in business, brand, and leadershipRebuilding your voice as an identity—not a marketing tacticThe sneaky ways fear shows up as overthinking, procrastination, or perfectionismThe power of building a brand around your voice, not a scattershot offer suiteWhat to expect inside Samantha's 90-Day Thought Leader Accelerator→ Apply to the Thought Leader AcceleratorReady to go from best-kept secret to visible thought leader? Join Samantha's immersive 90-day accelerator designed to extract your message, refine your identity, and build a brand around your voice. Details here.→ Share this episode with a friend who's playing smallIf you know someone who's brilliant but hiding, send this their way.→ Leave a review for Own It With Samantha WarrenIf this episode cracked something open for you, let Samantha know—your review helps amplify the message.thought leadership coaching, visibility strategy for entrepreneurs, personal brand development, female founders leadership, how to be more visible online, overcoming fear of visibility, brand messaging clarity, expert positioning, imposter syndrome for entrepreneurs, building a brand around your voice, business identity work, confidence for creators, Samantha Warren podcast, Own It podcast

On this special edition we introduce three amazing authors with recent book launches. Chelan David author of Stories From the Phog, a must-read for every KU basketball fan. Mr. Frank Clay Jr., a poet and bestselling author of his new book Yes You Can!-a guide for the young adult in your life. Mary Lou Kayser-author of It's Not You, It's the Algorithm, which is the rally cry you didn't know you needed, showing readers how to reclaim their sense of self in the digital age, while still continuing to live.Three must-reads you don't want to miss! And on this episode Joel chats with the authors getting a behind the scenes look at their outstanding pieces. https://maryloukayser.com/https://frankclayjr.com/https://cdavidbooks.com/Check out the conversation on YouTube: https://youtu.be/PW2sfQ5qF9s

Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically. Key Takeaways Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it About Maeve Ferguson Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale. With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads. Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets. In This Episode  [00:00] Welcome to the show! [05:41] Meet Maeve Ferguson [07:36] Intellectual Property [14:01] Diagnostic Architecture [28:11] Rich Niche [32:24] Marketing Strategies [37:59] Agentic AI [50:02] Connect with Maeve [51:37] Outro Quotes "Listen to your market and give them what they want." - Maeve Ferguson "Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson "The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson "We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson Guest Links  Get your IP Assessment (in 8 minutes) Follow Maeve Ferguson on Instagram Connect with Maeve Ferguson on LinkedIn Watch the Expert to Thought Leader Show on YouTube Listen to the Expert of Thought Leadership podcast Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

We dive into a nostalgic yet revealing journey through classic hacker films, from WarGames to The Net and beyond, to assess what they got right, what they wildly imagined, and what those stories say about culture, fears, and cyber reality today. David Moulton, Senior Director of Thought Leadership for Unit 42  talks with Ben Hasskamp, Global Content Leader at Palo Alto Networks, who has been writing deeply on this intersection of media, tech, and risk. Together, we'll examine how cinematic depictions of hacking have shaped public perception, influenced policy, and sometimes eerily foreshadowed modern cyber threats. Expect a blend of film critique, security insight, and cultural reflection. Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes explains why the experience of the pilgrims could off a much-needed Thanksgiving lesson for NYC Mayor-elect Zohran Mamdani: that socialism doesn't work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Forbes breaks down why any Russia-Ukraine peace plan that leads to the domination of Ukraine by Russia will prove to be a false success, and would set in motion horrific consequences not only in Europe but Asia and the rest of the world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode of Threat Vector, host David Moulton, Senior Director of Thought Leadership for Unit 42, sits down with Stav Setty, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. Together, David and Stav walk through how the attackers abused legitimate identity features like device registration, MFA resets, inbox forwarding rules, and ServiceNow style access requests to blend into normal business workflows and monetize “digital cash” in the form of gift cards. They dig into why MFA alone is not safety, why identity is now the real perimeter, and how behavioral analytics, UEBA, and ITDR can piece together small signals into a clear story of compromise. You'll come away with practical steps to harden identity posture, spot early warning signs in cloud environments, and protect high value systems where trust can be turned directly into profit. To go deeper on this campaign and the Atlas Lion threat actor, read the Unit 42 article Jingle Thief Inside a Cloud-Based Gift Card Fraud Campaign at https://unit42.paloaltonetworks.com/cloud-based-gift-card-fraud-campaign/ Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices