Podcasts about thought leadership

B2B marketing isn't playing a different game. It's playing the same game on hard mode.In this episode, we're joined by Ty Heath, Global Director of Thought Leadership Go-to-Market at LinkedIn and co-founder of the B2B Institute.Fresh off serving as Jury President for the Creative B2B Lions at Cannes, Ty shares what separated the best work from the rest—and why B2B creativity is entering a new era.We discuss:What won at Cannes B2B LionsWhy B2B creativity has maturedThe role of emotion in B2BBuying committees and "viability"Why ecosystems beat campaignsThe origin story of the B2B InstituteLong-term thinking inside LinkedInWhy B2B marketers are playing the game on "hard mode"Whether you work in B2B, B2C, media, or brand strategy, this conversation offers practical lessons on creativity, leadership and marketing effectiveness.Chapters:00:00 - Welcome Back, Tyronna Heath00:38 - Tyronna's New Role at LinkedIn01:11 - Winning an Effie for “Only on LinkedIn”02:58 - Becoming Jury President for the Creative B2B Lions05:24 - Reviewing 355 Cannes Entries07:20 - Has B2B Creativity Finally Matured?09:14 - What Effective B2B Creativity Looks Like12:00 - Why the Best Ideas Can Be Explained in One Sentence13:24 - What Is Still Missing from B2B Creative?16:01 - Why Ecosystems Can Be More Powerful Than Campaigns18:09 - The Role of Emotion in B2B Decision-Making18:23 - Cannes as a B2B Brand Experience21:37 - The Origin Story of the B2B Institute25:25 - How the B2B Institute Built Its Influence28:05 - Thought Leadership and Betting on What Won't Change31:09 - Human Behaviour as the Enduring Marketing Truth32:43 - Where B2B Creativity Goes Next34:15 - Why B2B Marketing Is “Hard Mode”37:07 - LinkedIn's Long-Term B2B Playbook38:01 - Building Authority, Credibility and Confidence39:10 - The B2B Institute as a Marketing Cheat Code40:05 - Where to Follow Tyronna and the B2B Institute

Build a Brand That Opens Doors Before You Walk Into the RoomWhat makes someone memorable?It's not just a great website.It's not posting every day on social media.And it isn't luck.In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with award-winning public relations strategist and entrepreneur Aquila Mendez-Valdez, founder of Haute in Texas and creator of one of the country's first PR agency franchise models.Together they unpack what it really takes to build authority, become visible, attract ideal clients, and create a business that reflects your values—not someone else's expectations.Whether you're building your first business or growing an established brand, this conversation offers practical advice on personal branding, marketing strategy, confidence, delegation, and creating a business that supports your life instead of consuming it.In This EpisodeThe difference between public relations and marketingWhy every founder needs a personal brandBuilding confidence without comparisonHow to stop chasing external validationCreating a business around your valuesWhy women struggle with visibilityBuilding authority before sellingHow PR creates trust with potential clientsWhy testimonials and case studies matterThe importance of founder visibilityStarting a PR agency while raising young childrenFranchising as a pathway to entrepreneurshipWhy collaboration beats competitionCreating sustainable success without burnout

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it's all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this Quick Hit. For more, check out the full episode here

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Do you have a content creation process? Or are you just winging it and posting when inspiration hits or when you feel like it? I In this episode your host Kimberly Gayle introduces Bold E's Content System: a simple, sustainable process designed for solopreneurs and small business personal brands who want to create content with ease, show up consistently, and build their thought leadership — without burning out or going dark on their audience. Kimberly walks you through the SCEPP process — Script, Create, Edit, Publish, Promote, and breaks down how one weekly piece of long-form content becomes a full content ecosystem across email and social. You'll learn why starting weekly is non-negotiable, how to choose the right long-form content format for your goals, and why Bold E's Content System isn't just a content plan; it's a thought leadership development tool that builds your authority week after week. If you've been stuck in the start-and-stop content cycle, this episode is your way out.   Request Your Free Personal Brand Strategy Call: https://mountain-cardamom-037.notion.site/2955061b5cdf803790aecbbb4badc5bd?pvs=105 Show Notes: Episode 67: How to Build a Simple, Sustainable Content System that Creates Ease, Consistency, and Your Thought Leadership Let's Connect Online! Website: http://www.boldlyemerge.com Email: kimberly@boldemergencebranding.com IG: @boldemergencebranding  

A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer management deserves its own discipline as part of marketing, that understanding customer needs is the foundation of sales, and why popular metrics can be misleading. Key topics include:- Why you should "learn the asset versus learn instead of the measures"- The need to focus on "unnatural churn"- The difference between automation and serviceTune in to hear why he's not fully on board with NPS and a story about "trendy rabbit holes." ⏱️ Chapters00:00 - Introduction to CMO Confidential and Guest Aarron Spinley01:23 - Defining Customer Experience and "Customering"04:35 - Limitations of Marketing Concepts and Survey Data in Customer Management06:53 - Drivers of Customer Loyalty vs. Net Promoter Score (NPS)10:11 - The Relationship Between Customer Satisfaction and Loyalty in Banking12:30 - The Correct Sequence of Customer Management: Asset, System, Measurement13:59 - Market Orientation vs. Sales Orientation within a Customer Base27:28 - What Effective Customer Interaction Looks Like30:02 - The Role of AI and Centralized Decisioning/Orchestration32:52 - Career Advice: Focus on Fundamentals Over Tools34:36 - Conclusion and Closing RemarksSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you love facilitating workshops and trainings, but you know there's something more you want to say, this episode is for you.My guest is Corrin McCloskey, a healthcare executive, speaker, writer, and facilitator who has made the leap from being a fabulous facilitator into a true thought leader. Corrin joined us in Thought Leader Academy in January 2025, and in the year and a half since then, she has spoken at multiple national conferences, published writing in her field, and continued building momentum around her message: healthcare needs more human-centered, connected, and courageous leadership.This conversation is part of our Expert Trap series because Corrin's story is such a powerful example of what happens when you move beyond simply teaching helpful content and start naming what's missing in the conversation.We talk about:How Corrin shifted from facilitating strategic planning and leadership workshops to speaking on bigger stagesWhy thought leadership is less about having all the answers and more about sharing a clear perspectiveThe role of writing in expanding your ideas beyond a single talkHow to keep putting your work out there, even when it doesn't feel perfectWhat Corrin learned from both deeply affirming audience feedback and a painful experience of harassment after a speaking engagementWhy having a support system matters when you're using your voice more publiclyWhat I love about Corrin's journey is that she didn't abandon facilitation. She built on it. She took the skills she already had, added her lived experience and perspective, and stepped into a bigger conversation.That's the real invitation of thought leadership: to stop hiding behind expertise alone and start using your voice for the change you want to see.About Our Guest: Corrin McCloskey is a healthcare executive, executive coach, and national speaker focused on leadership, culture, and change management in healthcare. She serves as Vice President of Heart & Vascular and Oncology Services at Tanner Health, where she leads strategy, growth, and service line development. Passionate about helping leaders build trust and navigate complexity, Corrin frequently speaks on physician leadership, organizational culture, and leading change in healthcare. Over the past year, she has expanded her national speaking presence and contributed thought leadership focused on creating healthier, more sustainable healthcare systems.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/480/ Corrin's website: https://corrinmccloskey.com/ Watch Corrin deliver her signature talk on our live show: https://www.youtube.com/live/rhDAdGR44-g?si=MulG_sPQ0-MmpLK4 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxCorrin McCloskey (guest) = https://www.linkedin.com/in/corrinmccloskey/ Related Podcast Episodes:Episode 478: The Expert Trap: Why Great Speakers Don't Become Thought LeadersEpisode 391: Claiming Your Identity as a Speaker and Thought Leader

LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community.Key topics covered include:What a LinkedIn Newsletter is.How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. How to start your own LinkedIn Newsletter and what to put in it.How to grow a LinkedIn Newsletter.And more!Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand's visibility, and engage your LinkedIn audience in a new and meaningful way. Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet's LinkedIn Newsletter to receive free resources and platform updates every Friday! Subscribe hereMentioned in Episode:Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit MediaGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityBuilding A Winning Strategy On LinkedInSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your own website are becoming key differentiators in the age of AI search. In this episode, Sooraj Shah, Content Marketing Lead at Aikido Security, shares why thought leadership and PR are becoming more valuable than ever and how companies can create content that both audiences and AI trust.Drawing on his background as a technology journalist, Sooraj explains why Aikido has shifted away from producing generic "what is" and "how to" articles in favor of opinion-driven content backed by evidence. Rather than publishing the same advice as their competitors, the team focuses on taking clear positions, sharing original perspectives, and supporting those viewpoints with research and real-world expertise.The conversation also explores how AI search is changing content strategy. While SEO remains an important foundation, Sooraj believes brands need to think beyond rankings and create content that offers unique insights, original data, and credible perspectives that large language models are more likely to surface. He also shares why third-party media coverage, annual research reports, and strong relationships with industry publications play an increasingly important role in building authority.Finally, Wendy and Sooraj discuss a challenge many marketers face today: measuring the impact of thought leadership. Unlike traditional SEO content, success isn't defined by rankings alone. Instead, marketers should look for signals such as media citations, industry engagement, social sharing, and whether their ideas are influencing conversations within their market.ResourcesConnect with Sooraj on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportRelated Episode: AI Visibility: The Future of Search Optimization

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) argues that when attorneys regularly produce thought leadership, they can improve their lawyering abilities.  In addition to gathering their thoughts on how to advise their clients regarding developments in the law, best practices, and trends and predictions, Wayne gave seven reasons why consistently producing thought leadership helps attorneys become better thinkers, and thus, better attorneys:  1. Consistently producing thought leadership forces attorneys to develop their ideas.  2. Consistently producing thought leadership will make attorneys better at expressing their views clearly and concisely.  3. Consistently producing thought leadership makes attorneys better issue spotters.  4. Consistently producing thought leadership improves an attorney's ability to synthesize information. 5. Consistently producing thought leadership helps attorneys sharpen their judgment and their ability to communicate their points of view. 6. Consistently producing thought leadership helps attorneys develop their ability to recognize patterns.  7. Consistently producing thought leadership provides attorneys with a feedback loop that improves their thinking and thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

What if the key to successful AI in supply chains is not technology, but the human brain? In this episode, Benjamin Bargetzi reveals how AI can sharpen decisions, challenge bias, and help leaders navigate uncertainty.Download the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode transcript⁠⁠⁠⁠⁠⁠⁠===== What does it really take for AI to transform supply chains successfully? In this episode with Benjamin Bargetzi, neuroscientist and tech entrepreneur, we explore why the answer may lie less in algorithms and more in the human brain. Benjamin shares how AI can become a sparring partner for better decisions, helping leaders challenge bias, build trust, and navigate uncertainty without losing human judgment. ===== Guest: Benjamin Bargetzi – Neuroscientist, Author & Tech Pioneer, Founder of Project MindGuard, and former Advisor to the Chairman of the World Economic ForumBenjamin Bargetzi is one of Europe's most-demanded pioneers on the intersection of artificial intelligence and the human brain. A Swiss neuroscientist, psychologist, bestseller author, and tech entrepreneur, he has held key roles with Google, Amazon, and the World Economic Forum, and studied the human brain in Oxford, London, Zurich, and Singapore. He is the personal advisor to key political figures around the world, and founder of MindGuard, a tech ecosystem combining neuroscience training methods with machine learning to help Ukrainian citizens, hospitals, and veterans deal with extreme stress, PTSD & trauma.Host: Richard Howells⁠⁠⁠⁠⁠Richard Howells⁠⁠⁠⁠⁠ has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP's ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.Host 2: Sin ToSin To brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.===== Show Links:SAP Digital Supply Chain: www.sap.com/scmBenjamin Bargetzi Homepage: https://benjaminbargetzi.com/Book:  https://benjaminbargetzi.com/de/das-ende-der-leere/Book: Nie wieder sinnlos: 42 Impulse, die Dein Leben verändernBook: The End of Emptiness: 42 thoughts, that will transform your lifeFollow Us on Social Media : Benjamin BargetziLinkedIn: https://www.linkedin.com/in/benjamin-b-bargetzi/ Richard Howells:LinkedIn: ⁠⁠⁠www.linkedin.com/in/richardjhowells⁠⁠⁠ Sin To: LinkedIn: ⁠⁠⁠www.linkedin.com/in/sin-to-5334208⁠⁠⁠ SAP Digital Supply Chain:LinkedIn: ⁠⁠⁠www.linkedin.com/showcase/sapdsc/⁠⁠⁠ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00 Intro00:00:51 Meet Benjamin Bargetzi00:04:06 Why AI Transformations Fail00:07:11 AI as Sparring Partner00:09:13 Three Jobs of ML00:16:01 Biases Under Uncertainty00:24:19 Strengthening Decision Muscle00:28:18 Leading Change That Sticks00:32:02 Turn Complaints Into Innovation00:35:20 Dopamine and Meaningful Work00:36:41 The future of Supply Chain 00:37:54 Outro

This week on CMO Confidential, we are revisiting one of our favorite conversations with Rob Ward from January of 2026.A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm. Rob shares his take on what he calls a "super terrifying and exciting time" and provides perspective on AI receiving the most capital of any technology in history, the "durability of revenue" and how quickly start-ups are now reaching $100 million in revenue. Key topics include: why VC's focus on growth vs. profitability; the risks associated with massive long-term capital investment; why marketers should pick a "trusted advisor" as their AI partner; and why your data strategy needs "context. Tune in to hear how Astronomer handled the "Coldplay Concert Incident" which immediately became a PR classic and the "VC Foie Gras Effect."What happens when a top venture capitalist pulls back the curtain on AI, valuations, hype cycles, and what's actually working?In this episode of CMO Confidential, host Mike Linton sits down with Rob Ward, Co-Founder and General Partner at Metech Capital, to unpack the realities behind the AI boom. Rob has spent more than 26 years investing in category-defining companies like Facebook (Meta), Snowflake, NetSuite, Zipcar, and Cloudera — and he brings a rare, grounded perspective to today's AI frenzy.Together, they explore: • Why AI adoption is still early — despite explosive growth • The real risks behind inflated valuations and “AI-washing” • How VC decision-making changes during platform shifts • What marketers and executives should actually look for when choosing AI partners • Why data strategy, change management, and trust matter more than tools • What layoffs, productivity, and the future of work really look like beneath the headlines • A masterclass in crisis communications, featuring Ryan Reynolds, Gwyneth Paltrow, and ColdplayIf you're a CMO, CEO, board member, founder, or agency leader trying to make sense of AI without getting swept up in the hype — this is a must-listen conversation.⸻Chapter Markers00:00 – Welcome to CMO Confidential00:19 – Introducing Rob Ward and today's AI conversation01:13 – Where we really are in AI adoption02:26 – Explosive AI growth: what's real vs hype03:35 – Why enterprise AI adoption is still a slog04:37 – Vendor spend, hyperscalers, and the trillion-dollar buildout06:12 – Is this an AI bubble? Public vs private market realities07:20 – Accelerating investment rounds and lack of diligence08:12 – AI-washing and durability of AI businesses09:46 – Proof-of-concepts, switching costs, and fragile loyalty10:55 – Big Tech vs startups: why this cycle is different11:40 – Why VCs chase platform shifts despite the risks13:05 – How AI is changing profitability and headcount math16:11 – “FOGRA” investing and capital distortion17:00 – Circular investing and data-center risk18:23 – Data centers, GPUs, and betting on the wrong future19:38 – Credit default swaps and financial warning signs21:45 – How executives should choose AI vendors22:58 – Change management and why culture matters most24:09 – Why data strategy is the real AI strategy26:36 – “Frequently wrong, never in doubt” and AI hallucinations27:01 – Practical AI use cases for marketers30:00 – Layoffs, productivity, and what's really happening to jobs33:05 – The best questions to spot real AI fluency35:00 – AI safety, geopolitics, and long-term risks36:38 – Crisis management masterclass: Astronomer, Coldplay & Ryan Reynolds39:58 – Final advice and closing thoughts⸻Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's a room you're not yet in. Maybe it's a literal room — the board meeting, the investor briefing, the conversation at the level above yours where decisions get made that shape your organization and your career. Maybe it's more of a concept — the level of credibility where people seek out your perspective rather than just your report. Where you're consulted, not just informed. Becoming a trusted advisor to a board is one of those topics that sounds like it belongs to a specific career stage. But the behaviors, habits, and communication patterns that make someone genuinely valuable at board level are not developed the week before you need them. They're built over years — and the leader who starts now will be genuinely ready when the moment comes. In this episode of Leading Women in Tech, Toni Collis breaks down exactly what board-level credibility looks like, how it's built, and what you can start doing right now — wherever you are in your career. This is for you if:   ➡️  You're the leader actively working toward the C-suite who knows the board relationship is her frontier ➡️  You're the woman considering fractional work, NED roles, or an encore career — and who needs to understand how to position herself for board-level advisory work ➡️  You're the Director or VP who's not thinking about boards yet — and who is going to leave this episode with the most immediately actionable content, because the seeds of board credibility are planted years before the harvest What's covered: ➡️  What being a trusted advisor actually means — and why the conventional picture is wrong. Boards don't want information providers. They want people who help them think. ➡️  What boards actually want from an advisor — the real version, not the official one. Five specific capabilities that make someone genuinely valuable in a board context, including pattern recognition, intellectual honesty under pressure, and executive listening ➡️  The communication shift that changes everything — stop leading with the what and start leading with the so what. The four-part trusted advisor structure that works in any high-stakes senior room ➡️  How to build the relationships that create board-level credibility — including why most people start too late, how to be useful before you make an ask, and why making your thinking visible is one of the most effective career investments available to you ➡️  What you can start doing right now — five specific behaviors for the earlier-career listener that compound into board-level credibility over time. Including reading the rooms above yours, practicing strategic language in every meeting you're already in, and volunteering for board-visible work ➡️  The fractional and encore career dimension — how to translate your experience into board language, how to be findable for the right roles, and how to build the portfolio of evidence that boards and fractional hiring organizations are actually looking for   Whether you want the C-suite, a non-executive director role, a fractional career, or you just want to be the kind of leader who gets consulted rather than just informed — this episode gives you the framework.   Further listening (related episodes) ⏹️  Episode 286 — Executive Presence for Women in Tech: https://tonicollis.com/leading-women-tech/286-executive-presence-for-women-in-tech ⏹️  Episode 292 — From Tactical to Strategic: The Unspoken Rules for Women Stepping Into Executive Leadership: https://tonicollis.com/leading-women-tech/291-c-level-leadership-for-women-in-tech ⏹️  Episode 238 — Thinking Like an Executive: From Firefighter to Strategist: https://tonicollis.com/leading-women-tech/238-thinking-like-an-executive-from-firefighter-to-strategist ⏹️  Episode 241 — Thinking Like an Executive: Setting Priorities as an Executive: https://tonicollis.com/leading-women-tech/241-thinking-like-an-executive-setting-priorities ⏹️  Episode 236 — Thinking Like an Executive: Cultivating Your Executive Presence: https://tonicollis.com/leading-women-tech/236-thinking-like-an-executive-cultivating-executive-presence ⏹️  Episode 291 — C-Level Leadership for Women in Tech: What It Really Takes to Thrive: https://tonicollis.com/leading-women-tech/291-c-level-leadership-for-women-in-tech ⏹️  Episode 256 — No More Crickets: The Networking Strategy That Lands Jobs in 2025: https://tonicollis.com/leading-women-tech/256-networking-strategy-lands-jobs ⏹️  Episode 284 — Am I Ready to Be a Fractional Leader?: https://tonicollis.com/leading-women-tech/am-i-ready-for-fractional/ ⏹️  Episode 288 — How to Position Yourself as a Fractional Leader: https://tonicollis.com/leading-women-tech/288-fractional-leadership-positioning/ ⏹️  Episode 289 — How Fractional Leaders Actually Get Hired: https://tonicollis.com/leading-women-tech/289-how-fractional-leaders-get-hired/   Book a complimentary strategy call: tonicollis.com/lets-chat

What does jazz singing have to do with LinkedIn? More than you might think. This week's guest, Anna Rössler, has built a career helping senior leaders find their voice online while simultaneously developing her own as a singer-songwriter. Rather than separating her professional and creative identities, Anna has found a way to bring them together, and in doing so offers some valuable lessons about authenticity, confidence and human connection. We explore why so much online content feels performative, how AI is changing the way we communicate, and why the best personal brands aren't really about branding at all. Along the way we discuss experimentation, creativity, stage fright, networking, and the importance of building a life around the things that genuinely energise you. Whether you're trying to communicate more effectively at work, build a presence online, or simply find more balance between your career and your passions, there's plenty to take away from this conversation. Episode SummaryOn this episode, we discuss:Why authenticity is more than simply 'being yourself.'How personal branding is really about building trust.Why social media should be treated as a conversation, not a broadcast.The hidden metrics that matter more than likes and impressions.How to use AI without losing your own voice.Why experimentation beats chasing algorithms.What performing music teaches us about confidence and communication.How side passions can make us better professionals.Why designing your environment is often more important than motivation.The value of creating a life that gives you energy instead of draining it.Guest ProfileAnna Rössler is a marketing and LinkedIn specialist who helps organisations and senior leaders communicate more effectively through content and personal branding. Alongside her marketing career, she's an accomplished jazz and pop vocalist, songwriter and performer. Her work sits at the intersection of communication, creativity and authenticity, helping people find a voice that genuinely sounds like them—whether they're posting on LinkedIn or performing on stage. Follow Anna on LinkedIn and on her personal website.

In this episode with Tamara Tomasevic, Head of Program Development at CIONET Germany, we discuss how cloud, data, and AI are driving digital transformation in supply chains. Tamara shares insights on fostering enterprise intelligence, encouraging cross-functional teamwork, and scaling AI through mindset and skill development. The episode explores leadership strategies and the future of supply chain connectivity and sovereignty.Download the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode transcript⁠⁠⁠⁠⁠⁠===== In this episode Richard and Sin talk with Tamara Tomasevic, Head of Program Development at CIONET Germany, about what really drives digital transformation. From digital sovereignty and exit strategies to re‑architecting processes around enterprise intelligence, Tamara cuts through the hype and gets real about what works. Learn why data quality makes or breaks AI, why mindset matters more than budget, and how leaders can scale AI with confidence in an increasingly complex supply chain world. ===== Guest: Tamara Tomasevic, Head of Program Development at CIONETTamara is Head of Program Development at CIONET Germany, connecting CIOs, CDOs, and CTOs across the country. She is passionate about building strong communities in the digital era. Previously, she helped establish the Bavarian State's AI Network and, as a communication scientist, believes communication is at the heart of digital disruption.Host: Richard Howells⁠⁠⁠⁠⁠Richard Howells⁠⁠⁠⁠⁠ has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP's ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.Host 2: Sin ToSin To brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.===== Show Links:SAP Digital Supply Chain: www.sap.com/scmCIONET Germany: https://www.cionet.com/cionet-germanyFollow Us on Social Media : Tamara TomasevicLinkedIn: https://www.linkedin.com/in/tamara-tomasevic-community/ Richard Howells:LinkedIn: ⁠⁠www.linkedin.com/in/richardjhowells⁠⁠ Sin To: LinkedIn: ⁠⁠www.linkedin.com/in/sin-to-5334208⁠⁠ SAP Digital Supply Chain:LinkedIn: ⁠⁠www.linkedin.com/showcase/sapdsc/⁠⁠ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00 Sovereignty And Resilience00:00:31 Welcome And Power Triangle00:01:07 Meet Tamara And CIONET00:01:59 Digital Leaders Hot Topics00:05:10 Cloud Strategy In Supply Chain00:08:03 Data Quality And Ownership00:09:52 Turning Data Into Assets00:11:20 AI Misconceptions And Use Cases00:14:21 Scaling AI Beyond Pilots00:16:21 Why Networks Matter00:18:42 People Skills And Culture Shift00:20:46 90 Day Action Plan00:22:00 Future Outlook And Wrap Up

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory. Michael shares his belief that the ambiguity in markets is here to stay, why traditional B2B playbooks aren't working like they used to, and why this is the "dawn of a new era for creativity."Key topics include:- Three key B2B questions companies are asking- The concepts of "stacking talent" and "forward-deployed teams"- The need to be truly honest about your organization and the marketplace- Why the future for agencies will be driven by tech, software, and serviceTune in to hear about why you should "Keep it simple," and why the future will bring "A reckoning for the service business."⏱️ Chapters1:12 - Guest Introduction and Overview of the B2B Marketplace4:35 - Technology Investments and the Changing Journey6:16 - Evolving Roles within the C-Suite7:20 - Culture Shifts and the Service Business Reckoning13:12 - Walled Gardens vs. Open Data Environments16:12 - Synthetic Data Sets18:40 - Advice for Traditional Clients26:35 - The Future of Creativity in B2B31:25 - Predictions for the Future33:37 - Closing and Final AdviceThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at EIC 2026 in Berlin, Jeff and Jim sit down with Martin Kuppinger, founder and distinguished analyst at KuppingerCole. They dig into the tectonic shifts AI is bringing to identity and security, the AI security fabric framework, why decentralized identity thinking may be essential for governing the agentic mesh, the ongoing debate over NHI terminology, what organizations can do tactically today, and what concerns Martin most about where the industry is heading by 2030.Connect with Martin: https://www.linkedin.com/in/martinkuppinger/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.com00:00 Introduction and Welcome00:50 What a Distinguished Analyst Does01:37 EIC 2026: Thought Leadership and Best Practice04:17 Agentic AI: Non-Directed, Non-Deterministic Identity08:22 Speed of Change: Tactical Now, Strategic Later12:34 The AI Security Fabric: Five Capability Blocks15:10 Identity Fabric Origins and Market Growth18:27 Discovery as the Foundation for Governance19:48 Governance, Explainability, and Organizational Gaps22:00 Agent Lineage and Rethinking NHI Terminology23:50 LLMs vs. Small Language Models26:23 Is Agentic Identity a Genuinely New Problem?32:29 Humanoid Robots and the Limits of AI Reasoning37:05 Decentralized Identity, Trust Frameworks, and Signals41:07 Identity Verification and Consent for Agents48:42 What Concerns Martin About the Future of Identity50:34 Favorite AI Application: Assisted Driving55:00 Self-Driving Cars, Data, and Personal PrivacyKeywords: Martin Kuppinger, KuppingerCole, EIC 2026, EIC Berlin, agentic AI, AI security fabric, identity fabric, decentralized identity, AI governance, non-human identity, autonomous identity, dependent identity, agent lineage, explainability, MCP server, small language models, verifiable credentials, risk-based authorization, OT security, IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, IAM, identity security

In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership.  In this episode, we explore the following questions and more: How is the democratisation of information changing the competitive landscape of thought leadership for firms?  How can firms differentiate themselves in a competitive "sea of sameness"? With many CxOs expressing cynicism toward AI-generated thought leadership, how can firms maintain transparency and client trust? Does letting AI do all the heavy lifting risk making our critical thinking lazy? If so, what does this "cognitive atrophy" mean for thought leadership? How is generative engine optimisation (GEO) forcing firms to rethink gated content, and why are LLMs now considered an audience? How can smaller thought leadership teams use AI to overcome resource constraints, establish a niche, and compete with industry giants?   

What happens when you're wildly successful at a life you didn't consciously choose? Wani Iris Manly, Esq., grew up groomed for one thing: the law. She did the work, built the firm, drove the Porsche. And then, on New Year's Eve in 2010, she sat alone and took an honest look at the gap between the life she had and the life she actually wanted. What followed was one of the more audacious pivots you'll hear about — selling her car, her apartment, and most of her belongings, and moving solo to Paris without a plan, without French, and without a single contact in the city. That's where the story gets interesting — because Paris didn't just change her circumstances. It cracked her open. Books started pouring out of her. An article for an expat magazine led to speaking invitations at salon-style soirees. And what began as storytelling became something with structure, depth, and demand: a framework around change, identity, and what it actually takes to stop surviving and start living deliberately. In this conversation, Bill Sherman and Wani explore the layered journey from attorney to thought leader — and it's anything but linear. She talks about the very specific cognitive dissonance of having to affirm a new identity every morning when your subconscious has spent 22 years believing it's a lawyer. She gets candid about the differences between the US and European speaking markets — where she earns her fees, where she adjusts her rates, and how geography can quietly shape your perceived value as a speaker. She reflects on what it means to carry a message professionally that you're still personally living through. The through-line Wani keeps returning to is this: external change — new city, new title, new audience — doesn't stick unless the internal identity shifts first. That's the work. And in a field full of change management frameworks, her version carries unusual weight because she didn't just study it. She did it. Repeatedly. Often at considerable personal cost. If you're a practitioner of any kind — speaker, author, consultant — navigating a career transition or wondering when the momentum finally arrives, this one's worth your full attention. Three Key Takeaways: • True change is an inside job. Wani's central framework is clear: no external shift — new job, new city, new role — will hold unless your internal identity changes first. Waiting for circumstances to rearrange themselves is a recipe for staying stuck. • Building thought leadership takes time, and the signals come slowly. Wani spent years speaking at Parisian soirees, cold-pitching podcasts, and doing TED talks in Northern Ireland and Canada before landing a 2,000-person stage in Monaco. The work precedes the visibility by a wide margin, and staying in the game long enough to be found is part of the strategy. • Identity is stickier than circumstance. Transitioning out of a high-status professional identity — attorney, doctor, executive — requires more than a career pivot. Wani describes needing to affirm her new identity as a speaker daily, because the subconscious defaults to the self-concept it's held for decades. The rebranding is internal before it's external. Both Wani Iris Manly and CB Bowman know something most high achievers won't say out loud: claiming a new identity before the world validates it takes a specific kind of courage — and it's a skill you can build. In this episode, Wani talks about affirming "I am a speaker" daily for years before the stages matched the vision. CB Bowman's conversation takes that same tension and goes deeper into what courage actually looks like as a practicing thought leader — when to hold your lane, when to change it, and what it costs either way. If Wani's story resonated with you, CB's episode will give you a framework to go with the feeling. Listen to Courage in Thought Leadership with CB Bowman!

In this episode of Published and Paid®: The Podcast, Jasmine Womack shares what it really takes to write a thought-leadership book that sells and supports a business.Note: This episode is being reuploaded from the Published and Paid podcast archives.A powerful book is not just a passion project. For coaches, consultants, speakers, and experts, a book should be created with a clear strategy, a strong framework, and a purpose beyond book sales. Jasmine explains why strong writing alone is not enough and why positioning, marketing, and monetization must be considered before the first chapter is written.This episode is for experts who want to turn their expertise, experience, and personal story into a book that establishes authority, supports speaking opportunities, strengthens coaching or consulting offers, and creates a pathway for business growth.Jasmine breaks down how to start with the end in mind, use storytelling strategically, build a signature framework, create a monetization plan, and begin creating demand before the book is released.In This Episode, The Blueprint to Writing a Thought Leadership Book That Sells: Viewers Will Learn:→ Why a book should be written with a clear business goal in mind→ How to turn expertise and experience into a profitable thought-leadership book→ Why good writing alone does not guarantee book sales or business growth→ How storytelling should support the reader's transformation→ Why a signature framework is essential for expert positioning→ How a book can support speaking, coaching, consulting, and digital product offers→ Why authors should think beyond book sales and create a monetization plan→ How to build interest and demand before the book is releasedKey Takeaways:A thought-leadership book should begin with the end in mind. Before writing, experts should know what they want the book to do for the reader and for the business.Strong writing matters, but strategy matters too. Marketing, positioning, and offer alignment can determine whether a book creates real business opportunities.Personal stories should support the transformation. The story should help teach, guide, and lead the reader toward a meaningful result.A signature framework gives the book structure. It can also become the foundation for coaching offers, consulting services, speaking topics, and digital products.Book sales are only one part of the opportunity. A strong monetization plan can help a book support visibility, authority, clients, and long-term business growth.Notable Quotes from Jasmine:“Nobody cares about your book as much as you do. They care about how it helps them.”“You're not writing a memoir. You're creating a movement.”“Your personal story should support the transformation, not take the spotlight.”“If you don't have a monetization plan, your book becomes a missed opportunity.”• Join - A 5-Day Live (Virtual) Training to Help Experts Turn Their Book Into Coaching, Speaking, Consulting, and Event Profits: → https://www.jasminewomack.com/monetize • Interested in working with us? Apply now - https://www.jasminewomack.com/apply• Subscribe - Jasmine Womack | Book Coach & Business Strategist → https://www.youtube.com/@TheJasmineWomack • Instagram - https://www.instagram.com/thejasminewomack• TikTok - https://www.tiktok.com/@thejasminewomack • LinkedIn - https://www.linkedin.com/in/thejasminewomack/ • Facebook - https://www.facebook.com/theejasminewomack

I would NEVER invest in myself or my business without expecting a return.A big return.When I spend money, I expect value.And this is exactly how I coach my clients to think.As entrepreneurs.As CEOs.As people who invest wisely in the growth of their businesses.This week I'm walking you through everything that's included in the GROW Independent Mastermind.This is my 12-month advanced mastermind where you'll build your $250K Revenue Engine.10 people have already said yes.And now I want to make sure you have everything you need to decide if this is the right next move for your business.In this episode, I'm breaking down the 4-step GROW Independent process.We talk about:Thought Leadership and Intellectual Property, so you can define your exact corner of the market and own your unique point of viewThe $250K Revenue Engine, so you can understand the mechanics behind a multi six-figure businessHigh-Converting Copywriting and Compelling Content, so you can attract your buyers and convert them fasterAnd Advanced Wealth-Building Strategy and Mindset, so your business becomes a financial asset that creates stability for you and the people you loveI also walk you through the exact structure of the program.The curriculum.The weekly live coaching.The Telegram community.And the special bonus that makes this round of GROW Independent such an incredible value.This episode is not just for people thinking about joining GROW Independent.It is for any coach, consultant, or independent professional who wants to get better at marketing, selling, and talking about the value of their work.I'm not just explaining the program.I'm modeling how to sell an offer with clarity, conviction, and real belief.If you've ever wondered how I've built so much demand for my coaching and my programs, this episode will show you exactly how I think about it.And if you know this is your year to build a real revenue engine, now is the time.

A PE bankruptcy specialist and BCG partner walk into a bar...Just kidding, they walked into HBR... and they're trying to sell you a framework!Product Manager Brian Orlando and Enterprise Business Agility Leader Om Patel dissect the April HBR piece arguing that "consensus decision-making doesn't work in the AI era." By the end, you'll spot the sales funnel dressed as thought leadership, understand who profits from "autonomous scrum," and (hopefully) never read a management article the same way again.Listen or Watch as we discuss and debate:• Why the OVIS framework is RACI in a trench coat• How the authors' try to undermine building consensus• What "autonomous scrum" is (it's just scrum)• The fiduciary duty argument• A Peacetime/Wartime CEO concept lifted without attribution• Questions to ask whenever an HBR article recommends a specific consulting firm's methodologyHBR: Decision-Making by Consensus Doesn't Work in the AI Era (Rosenthal/Zuckerman, 2026-04-07)https://hbr.org/2026/04/decision-making-by-consensus-doesnt-work-in-the-ai-era#DecisionMaking #ManagementConsulting #CorporateGovernanceHarvard Business Review, Saybrook Capital, Boston Consulting Group, United Airlines bankruptcy 2002-2006, The Hard Thing About Hard Things by Ben Horowitz, Working Backwards by Colin Bryar and Bill Carr, RACI matrix, Jeff Bezos, Marty CaganLINKSYouTube: https://www.youtube.com/@arguingagileSpotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596INTRO MUSICToronto Is My BeatBy Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

Architectural Abundance: Tuning Out Market Volatility and Structuring Purposeful Wealth with Chad CoeIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Chad Coe, the Founder and Owner of COE Financial Group, to dissect the systemic emotional traps that frequently compromise long-term corporate and personal liquidity. Chad, an independent financial architect, seasoned corporate speaker, and professional auctioneer, brings a heart-centered yet highly disciplined philosophy to wealth management and capital preservation. This conversation serves as an essential strategic playbook for high-performing founders, mid-market executives, and entrepreneurial leaders who want to insulate their investment portfolios from sensationalized media noise, align their personal values with their financial infrastructure, and engineer a self-sustaining lifestyle that balances extreme professional velocity with intentional, restorative downtime.The Strategy of Abundance: Fiduciary Governance, Market Arbitrage, and Purposeful Asset AllocationThe primary vulnerability threatening the wealth retention of successful entrepreneurs is rarely a sudden macroeconomic shift, but rather a structural failure to isolate long-term capital preservation from near-term market noise. Chad Coe explains that when business owners react impulsively to sensationalized media headlines, political cycles, or policy fluctuations, they introduce severe transaction friction and emotional volatility into their asset management strategies. True financial optimization demands an unyielding focus on underlying business fundamentals—recognizing that corporate earnings, rather than daily news cycles, are the empirical drivers of equity appreciation over time. By partnering with an independent fiduciary advisor who is legally bound to put the client's interests first, founders can bypass institutional product pushing, minimize fee drag, and design a diversified asset architecture capable of aggressively compounding wealth while neutralizing the erosive toll of inflation on idle cash reserves.To insulate an enterprise or a personal portfolio against shifting industry trends, executive leadership must treat time management and personal networking as strict operational disciplines. Many high-achievers fall into the trap of reactive calendar scheduling, allowing administrative debt to crowd out the strategic peer masterminds and physical hobbies—such as high-level networking dinners or competitive pickleball tournaments—that actively recharge their cognitive capacity. Real-world wealth optimization is unlocked when an executive intentionally blocks out time for these high-leverage relationships, treating personal well-being as critical corporate infrastructure that sharpens real-time decision-making. Applying athletic metaphors to market execution, such as staying prepared and anticipating recurring patterns before they manifest on a balance sheet, enables leaders to maintain an authoritative edge in high-stakes negotiations and capital allocation alike.Furthermore, building an impactful legacy in an increasingly automated marketplace requires thought leaders to systematically deploy media platforms, such as strategic podcasting and intentional corporate philanthropy, to scale their inbound authority networks. Bypassing unverified matching services and focusing ruthlessly on high-quality, authentic storytelling allows founders to cultivate deep trust with prospective clients and cross-functional partners over years. This long-tail visibility strategy converts a leader's personal resilience and unique background into a powerful business development asset that continuously feeds the enterprise pipeline. Ultimately, permanent wealth mastery belongs to the organizations and individuals that treat life design as an engineered blueprint, executing regular gap analyses to align their daily calendars with empirical financial milestones to predictably scale long-term enterprise value.About Chad CoeChad Coe is the Founder and Owner of COE Financial Group, a premier keynote speaker, professional charity auctioneer, and independent wealth strategist. Drawing from a resilient background overcoming early educational challenges to build highly successful financial advisory frameworks, Chad infuses a heart-centered, transparent philosophy into asset allocation. He is a dedicated strategic connector and podcaster focused on helping corporate executives eliminate operational investment anxiety, clarify their core life values, and achieve true financial confidence.About COE Financial GroupCOE Financial Group is an elite independent financial planning and wealth management consultancy designed to help business owners, high-net-worth individuals, and families construct robust investment portfolios. The firm specializes in delivering comprehensive fiduciary spending audits, custom asset diversification strategies, and holistic retirement blueprints that integrate real estate and alternative investments. Through structured implementation playbooks and educational resources, COE Financial Group enables clients to ignore short-term market noise and secure sustainable, multi-generational wealth.Links Mentioned in This EpisodeCOE Financial Group Official Website: coefinancial.comChad Coe on LinkedIn: linkedin.com/in/chadcoeKey Episode HighlightsTuning Out the Market Noise: Shifting your investment philosophy away from sensational headlines to focus entirely on long-term corporate earnings and data-driven business fundamentals.The Fiduciary Mandate: Selecting independent financial advisors who are legally obligated to act in your best interest rather than pushing proprietary institutional products.The Calendar Block for Restorative Freedom: Utilizing proactive time management systems to defend space for physical fitness, travel, and high-impact peer masterminds.The Power of Value-Driven Circles: Organizing curated networking dinners and entrepreneurial mastermind groups to share high-yield business opportunities and deepen strategic relationships.Thought Leadership and Media Scale: Leveraging podcast guesting and intentional corporate messaging to construct permanent, searchable authority assets that drive compounding visibility.ConclusionThe conversation with Chad Coe reinforces that elite wealth management is an intentional architecture built on structural discipline and radical clarity of purpose rather than reactive market speculation. By standardizing internal financial governance, removing emotional friction from asset allocation, and ruthlessly protecting human-centric strategic capacity, business leaders can transform volatile capital into a highly structured, self-sustaining corporate asset.More from The Thoughtful Entrepreneur

A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, and why tech is critical to customer experience.Key topics include: - Why he believes in "built to change”- Ways to assess your data- Why marketers shouldn't get "enamored by solutions- The idea of "buying commodities" vs. building everything yourselfTune in to hear a discussion about "data puddles," and why marketers should take their tech partners to dinner.⏱️ Chapters1:12 - Introduction and Guest Welcome2:32 -Defining Data Architecture5:00 - Evaluating Legacy Systems12:51 - Sponsor Message: Typeface ARC Agents13:55 - Built to Change vs. Built to Last17:15 - Tech Sourcing: Build vs. Buy21:11 - Customer Experience and Data Management27:54 - Common Mistakes and Advice for Marketers30:44 - Closing Remarks and Final ThoughtsThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how answering three to five questions out of a group of 36 particular questions will help you or your colleagues draft "How we did it" thought leadership articles regarding litigation wins you or your colleagues secured for clients. The 36 questions fall into these 11 categories: 1. Big Picture (6 questions) 2. Pre-Suit Investigation & Case Intake (4 questions) 3. Drafting & Filing the Complaint (3 questions) 4. Early Motion Practice (1 question) 5. Discovery (3 questions) 6. Experts (2 questions) 7. Summary Judgment (1 question) 8. Mediation (1 question) 9. Settlement (1 question) 10. Trial Preparation (4 questions) 11. Trial (10 questions) === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

Food retail is undergoing a fundamental transformation, and few people have a better vantage point than the SupermarketGuru Phil Lempert. In this episode of Food for Thought Leadership, Lempert joins FI's Chris Campbell to discuss the forces reshaping grocery, from inflation and private label growth to changing consumer expectations around health, wellness, and transparency. The conversation explores why traditional supermarket formats may be reaching their limits, how retailers can compete in an increasingly crowded landscape, and where artificial intelligence is already creating value for shoppers. Lempert also shares his outlook on the future of grocery retail, including the rise of smaller, more specialized stores, the growing importance of prepared foods, and why retailers that establish trust and a clear brand identity will be best positioned to win over the next decade. More About Phil Lempert: For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide. Known as The SupermarketGuru® Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. As one of America's leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News' Today show, reporting on consumer trends and showcasing new products, as well as regular appearances on ABC's The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network  and now hosts the webcasts/podcasts The Lempert Report LIVE, Lost in the Supermarket and the U.S. Farmers & Ranchers Alliance Farm, Food, Facts available on all podcast platforms. Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers original video and editorial content on food and retail trends, food and beverage product ratings, analysis of trends in food marketing and retail, and features health advice, nutrition news and many other resources to empower both the food industry and consumers. Phil is the founder and editor of The Lempert Report on Substack and SupermarketGuru.com and the founder of the Retail Dietitians Business Alliance which was acquired by the Association for Retail and Consumer Professionals in 2022. He has been profiled and interviewed by scores of publications including  USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com. Phil has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He also serves on numerous other boards including: FARE, U.S. Farmers & Ranchers Alliance Honor the Harvest, Sial Innovation Jury, Seminis, Ingenuity and Betterer Foods Advisory Boards. Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert's Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son: Disrupting the Food Business: Silicon Valley Culture and the Food Business.

Sponsors: ◦ Visit Buildertrend to schedule a demo ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix Connect with Julia Bonner Zade:  ◦ https://pierce-pr.com  ◦ https://www.linkedin.com/in/juliaebonner  Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube

The Well Seasoned Librarian Season 17 Episode 7Guest: Adam KinglBio: EXECUTIVE EATS: The Cookbook for a Better Working Life (out 6/16/26) by Adam Kingl and Jakub Radzikowski. Are you looking for greater focus in your work and life? Do you find your mind wandering while trying to concentrate on daily tasks – whether at the office or at home? From sustained energy to improved focus and mood, each chapter in EXECUTIVE EATS pairs the latest nutritional research with practical culinary applications, offering readers scientifically backed recipes designed to address the challenges they face in their day-to-day lives.Whether you need a morning boost, an afternoon pick-me-up or a calming meal after a stressful day, you will have a deeper understanding of why certain foods can enhance your mental and physical states. This is more than just a collection of recipes; it's a tool to help you make mindful, informed decisions about your diet. Blending culinary expertise with scientific rigor, EXECUTIVE EATS equips you with the knowledge and recipes to nourish both your body and mind.About the authorWith a career spanning an impressive range of industries including entertainment, consulting, and education, Adam Kingl has spent decades working in innovation, strategy, culture and leadership. Adam is a highly respected expert on generational paradigms in the workplace, creativity, strategic and management innovation, the future of work, leadership and culture, and fulfilling organisational and personal purpose.Adam is Adjunct Faculty at the UCL School of Management and Ashridge – Hult International Business School. He also teaches at the Moller Institute-Churchill College-University of Cambridge, Hanken-Stockholm School of Economics, and Imperial College Business School. Previously, he was the Regional Managing Director for Duke Corporate Education, Duke University, leading the organisation's business in Europe, and advising clients on issues of adaptability, performance, creativity, and purpose. Before Duke, he was the Executive Director of Thought Leadership and Learning Solutions for London Business School. He also was an associate at Saatchi & Saatchi and the Management Lab. Furthermore, Adam served on the steering committee for the European Foundation for Management Development (EFMD), providing accreditation and creating standards for corporate universities and learning functions as a member of the CLIP (Corporate Learning Improvement Process) steering committee.Adam is passionate about leadership for what's next and has authored a book on this topic, Next Generation Leadership (HarperCollins, February 2020). His second book, Sparking Success (Kogan Page, April 2023) explores what business can learn from the arts to improve its creative capacity and capability. A regular keynote speaker and conference facilitator, he speaks with warmth and compassion, encouraging organisations to have different and better conversations, creating a simple and approachable path to transforming business success. He is also comfortable and experienced delivering all his topics virtually and as webinars.Adam contributes as a writer and expert interviewee to: The Financial Times, Sunday Times, Forbes, Fortune, The Guardian and Fast Company, among many others.Adam holds degrees from London Business School, UCLA, and Yale. He was raised in Silicon Valley, California and now lives in Surrey, UK. He is a dual British-American citizen.www.adamkingl.comExecutive Eats: https://www.amazon.com/Executive-Eats-cookbook-better-working/dp/1788609387

As the podcast starts its fourth year, we take a look back this week: to its origins, how the content and message have changed over the years, what guests stood out as formative to building the audience and the lessons learned about macro and markets along the way. In a twist, the microphone gets turned around as well, with our host, Tim Graf, taking a turn as a guest. Ramu Thiagarajan, Head of Thought Leadership for State Street takes over this special birthday edition of Street Signals!See omnystudio.com/listener for privacy information.

When leveraged strategically, LinkedIn can be an incredibly powerful platform for B2B companies to build their brands, establish credibility in their vertical, and capture high-intent inbound opportunities. Unfortunately, many company are using tactics that are either too salesy or aggressive, resulting in a massive trust gap and a stagnant pipeline. So, how can B2B companies and their marketing teams close the trust gap, dismantle the friction, establish credibility in their industry, and build a predictable LinkedIn lead generation system without wasting precious advertising dollars?That's why we're talking to Niall Ratcliffe (CEO, noticed) who shares the secrets that top B2B companies use to win on LinkedIn. During our conversation, Niall highlighted how to balance profile positioning, narrative-driven content, and targeted outbound communication. He discussed the critical shift from founder-led content to employee-generated content (EGC) through well-structured internal advocacy programs. Niall mapped out exactly what content formats and structural frameworks are moving the needle right now, providing an actionable blueprint for modern B2B personal branding and organic reach. Stay to the end, where Niall actually revealed some secrets that top B2B companies use behind the scenes that they won't discuss in public. 

What does it take to build demand through ideas at the world's most prolific thought leadership organisation?In this episode of The Growth Leaders Series, Charlie Marchant sits down with Daphne Luchtenberg, Marketing Director for McKinsey's Operations Practice. Daphne shares how McKinsey's codification culture turns client work into compounding commercial advantage, how peer review makes their content credible at scale, and why their biggest content challenge isn't producing enough; it's deciding what's distinctive enough to publish.They also get into how McKinsey built its own LLM three years ago, how AI is now embedded into the marketing team's day-to-day, and how Daphne is thinking about LLM visibility versus protecting proprietary knowledge.Plus: what B2B marketing leaders can take from the McKinsey model without McKinsey's resources, why building a strong bench beats protecting star performers, and the career advice Daphne would send back to her younger self.Read the full show notes: https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/Follow Daphne Luchtenberg on LinkedIn: https://www.linkedin.com/in/daphneluchtenberg/New episode launches every Wednesday throughout June 2026, so stay tuned to hear from growth leaders from leading brands like Profound, Wise, and AirOps! Book a consultation to get a live review of your website and marketing

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it's all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

A CMO Confidential Interview with Dr. David Bray, Distinguished Fellow and Chair of the Accelerator with the Alfred Lee Loomis Innovation Council and bipartisan advisor on cyber, space, AI as well as countering terrorism, inauthentic information campaigns, and bioterrorism. David shares thoughts on why geopolitics have become so important so quickly, the universal breakdown in trust, how anxiety fuels anger, which fuels grievance, and how business leaders might adjust to all of this.Key topics include: - Why geopolitical and tech issues should be added to the "risk management committee"- The need for contingency planning and directional decision-making - How anyone is now the equivalent of a 1970's cold war spy- Why "getting better at discernment" is critical. Tune in to hear about "responsible heretics" and how a high school science project resulted in a South American assignment for a 17-year old.⏱️ Chapters1:12: Introducing Dr. David Bray1:39: Why Business Leaders Should Care About Geopolitics2:33: Mapping the Ripple Effects of Technological Revolutions4:47: Historical Context: 1890s Polarization and Yellow Journalism7:01: Societal Anxiety, Governance, and the Path to Anarchy9:10: Impact on Global Supply Chains and Geopolitical Uncertainty12:25: The Complexity of Microprocessors and Hardware Risks14:10: Upgrading the Board: Risk Management for Tech and Geopolitics16:21: Pressures on the C-Suite and Decision-Making with Incomplete Information18:06: Marketing in a Volatile Landscape: Early Signal Networks20:07: The Role of the “Responsible Heretic” in Avoiding Groupthink23:29: Managing Super-Empowered Employees and Information Capabilities25:16: Disinformation Strategy: From Operation Denver to Modern Bots27:56: Balancing Principles, Ethics, and Global Competitiveness29:07: Preparing for the Future: Data Reassessment and the Art of Discernment31:43: Strategic Headspace: Establishing Pivot Options33:11: Predictions for 2026: AI Pushback and Conflict De-escalation34:03: Funniest Story: The South American Science Fair Mosh Pit35:51: Practical Advice: Leadership vs. Management Expectations36:07: Final Takeaways and Closing RemarksThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You might be the best in your industry... but does the market know it? Some of the strongest companies have loyal customers, proven products, and years of expertise, yet still struggle to grow. In this episode, Christin and Amber unpack one of the biggest growth challenges facing founders today: invisibility. They explore why expertise alone isn't enough, how thought leadership bridges the gap, and why founders must evolve if they want to scale. The conversation dives into founder-led marketing, the attention economy, content strategy, sales alignment, and how podcasts and thought leadership can become powerful business development tools when connected to a clear growth strategy. Key Topics Covered Why great companies often lose attention to competitors with stronger visibility The shift from working IN the business to working ON the business How thought leadership builds trust before the first sales conversation Why podcasts, video, and founder content accelerate pipeline growth The importance of aligning sales, marketing, and leadership around one story If you've ever wondered why competitors seem to be getting more attention, why your expertise isn't translating into market authority, or how thought leadership can become a true business development engine, this conversation is for you. You'll walk away with practical insights on visibility, authority, founder-led growth, and how to turn your expertise into a repeatable system that supports sales, marketing, and long-term business growth. Like, follow, and subscribe for more conversations on leadership, growth, business development, and founder success. Listen now and learn how to turn founder expertise into market momentum. Follow INSPIRED Vibe        IG: https://www.instagram.com/inspirethevibe/       TikTok: https://www.tiktok.com/@inspirethevibe       YouTube: https://www.youtube.com/@inspirethevibe        LinkedIn: https://www.linkedin.com/company/inspirethevibe/              Follow the hosts and guest     Christin's LinkedIn: https://www.linkedin.com/in/christindaniels/       Amber's LinkedIn: https://www.linkedin.com/in/amberhalvorson/    Susan's LinkedIn: https://www.linkedin.com/in/susan-saltwell-47880911/

Cara Ameer shares how discipline, relationships, communication, and wellness helped her build a bi-coastal business across Jacksonville and Orange County while staying grounded through market pressure, client emotions, and constant change on both coasts today.See article: https://www.unitedstatesrealestateinvestor.com/building-a-successful-real-estate-business-across-two-coasts-with-cara-ameer/(00:00) - Introduction to The REI Agent Podcast and Cara Ameer's Bi-Coastal Business(05:00) - From Chicago to Jacksonville: Building a Business From Scratch(10:00) - California vs. Florida: Forms, Disclosures, Inspections, and Market Customs(15:00) - Comparing Prices, Renovation Costs, Insurance, and Condo Challenges(20:00) - Starting Over in Orange County Through Sphere-Based Networking(25:00) - Thought Leadership, Inman News, and Staying Visible in the Industry(30:00) - Managing Two Markets, Transaction Details, and California Escrow Customs(35:00) - Holistic Health, Client Stress, AI Limits, and Cara's Golden Nuggets(39:19) - Favorite Book, Where to Find Cara, Final Thanks, and Episode DisclaimerContact Cara Ameerhttps://www.caraameer.com/https://www.facebook.com/cara.ameer/https://www.instagram.com/cara_ameer/https://www.linkedin.com/in/caraameer/https://youtube.com/@CaraAmeer Cara Ameer's story is a powerful reminder that success is not built by chasing every market trend. It is built by learning deeply, communicating clearly, staying healthy, and serving people with calm confidence when the pressure is highest. Whether someone is building in one market or across two coasts, the lesson is the same: protect the relationships, master the details, and never lose the human touch. For more conversations that help professionals build wealth, wellness, and purpose, visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, and most business owners do not fully understand what they are being sold.  Wendy shares how Prairie has built its brand around thought leadership and education rather than traditional sales tactics, using more than 20 webinars a year, books, client storytelling, and conference speaking to help business owners understand their ownership transition options long before they are ready to act. She also talks about growing her marketing team from a team of one to a team of six, navigating a brand name challenge in a crowded Chicago market, and how a recent logo refresh energized the entire firm right in time for their 30th anniversary. From maximizing conference ROI to measuring what is actually working and cutting what is not, this is a smart and practical conversation about doing professional services marketing the right way. Key Takeaways Thought leadership and education are more powerful than sales tactics when the service is complex, high-stakes, and once-in-a-career for most clients Telling client stories in their own words builds far more trust than any promotional content a firm could create about itself Maximizing conference ROI requires a clear pre-event, during-event, and post-event strategy – not just a booth and a hope Evaluating every marketing initiative against clear goals ensures resources are spent on what is actually working and dropped when they are not A logo refresh done right energizes internal teams just as much as it strengthens external brand perception LinkedIn is the right platform for a B2B professional services audience – knowing where your audience lives and focusing there beats being everywhere at once Listen wherever you get your podcasts or at razorbranding.org

There is no denying that artificial intelligence is rapidly changing how we work, communicate, and lead, leaving many professionals wondering how to future-proof their career in an increasingly automated world. While AI can generate information in seconds, we desperately need leaders who can make meaning of information, influence others, and inspire action. This is the work of thought leadership. In this episode, I explore why thought leadership has become one of the most important leadership skills leaders can develop and why leadership in the age of AI requires far more than simply knowing things or technical expertise alone. Many women leaders hear the phrase thought leadership and assume it means becoming an influencer, author, or keynote speaker. In reality, becoming a thought leader is about increasing your influence, visibility, and credibility by sharing your unique perspective and expertise. For women seeking greater impact, stronger executive presence, and access to new opportunities, thought leadership is one of the most powerful leadership skills for women to develop, regardless of industry, role, or career stage. In the age of AI, your expertise alone is no longer enough. Information is everywhere. The leaders who create the greatest value are those who can interpret information, connect ideas, challenge assumptions, spot patterns, and help others navigate uncertainty. AI can summarize data and generate content, but it cannot replicate your lived experiences, professional judgment, values, intuition, or ability to lead people through change. In an era of constant digital transformation, these human capabilities are becoming more valuable, not less. Listen in to hear how thought leadership can support your leadership development and create long-term career resilience. If you're looking to strengthen your influence and develop the leadership skills that will matter most in the future, this episode will help you better understand the evolving relationship between AI and leadership and how to position yourself for lasting success. Links Mentioned: June 24th Free Workshop: The Future-Proof Leader: Why Your Thought Leadership Matters Significantly More in the Age of AI: https://saradean.com/future/ Denise Brosseau and The Thought Leadership Lab: https://thoughtleadershiplab.com/what-is-a-thought-leader/ Hire Sara to speak: saradean.com/speaking Coach with Sara: https://saradean.com/executive-coaching-services Connect with Sara on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Learn more about your ad choices. Visit podcastchoices.com/adchoices

Writing a book is one of the most overlooked thought leadership moves a female founder can make, and most people go into it completely unprepared.On this episode of Dear FoundHer, Lindsay Pinchuk talks with Ruthie Ackerman, author of The Mother Code and founder of Ignite Writers Collective, about what it actually takes to write and publish a book. Ruthie spent years as a journalist and deputy editor at Forbes Women before losing her job, starting a business, and landing a Random House book deal. Now she helps women in business find their voice on the page, and she's honest about how hard the process is.The publishing world has a glamour problem. Most people picture the finished book, not the 90-page proposal, the years of revision, or the media outreach that a publisher will not do for you. Ruthie lays out what female founders need to know before they commit, including how to choose the right publishing path, what a real publicity strategy looks like, and why treating your book like a business launch is the only approach that works.For anyone building a personal brand and wondering whether a book belongs in that plan, Ruthie also speaks directly to the PR for small business reality. Getting press, landing speaking opportunities, and reaching the right audiences all require the same intentionality you bring to every other part of your business. A book done right is a long-term thought leadership asset, not a project you finish and walk away from.If your story has been sitting in the back of your mind waiting for the right moment, this episode is worth your time.Episode Breakdown:00:00 Thought Leadership Starts With Your Story03:51 Ruthie Ackerman's Path From Forbes to Random House05:59 Getting Laid Off and Launching Ignite Writers Collective08:21 How Ignite Writers Collective Grew During the Pandemic10:35 Starting a Book Three Months After Having a Baby12:08 Five Questions to Ask Before You Write a Book13:57 Traditional Publishing vs. Self-Publishing vs. Hybrid15:50 What a 90-Page Book Proposal Actually Looks Like18:35 Why Authors Have to Be Their Own Marketers20:07 Three Tips for Making Time to Write22:08 What Not to Do When Writing a Book24:10 How to Find a Literary Agent26:41 All the Hats You Have to Wear as an Author28:55 How Ignite Studios Supports Authors End-to-End32:11 Ruthie's Three Actionable Steps for Aspiring AuthorsConnect with Ruthie Ackerman:Follow Ruthie on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

The data proving empathy is smart business has always been there, it's all we talk about here - but now it's bigger, broader, and more impossible to ignore than ever. Dr. Robert Coleman is Director of Research and Thought Leadership at Dale Carnegie and Associates, where he leads ongoing research into the issues facing leaders, employees, and organizations worldwide. He comes bearing serious receipts in the form of Dale Carnegie's white paper, The Power of Empathy: A Key Soft Skill for the Future of Work. Now in its third consecutive year of global research with roughly 4,000 respondents. This isn't a one-off survey. This is an ongoing comparative study that is building an airtight case for empathy as a core business strategy.Robert walks us through what the data actually shows - and it is compelling. Employees in high-empathy workplaces dramatically outperform those in low-empathy ones on retention, satisfaction, and goal achievement. Teams in high-empathy organizations are significantly more likely to meet and exceed their targets. And here's the stat that stopped me cold: only 14% of employees say they've received training specifically focused on empathy, despite its proven link to performance and retention. Not because employees don't want it, they are craving it. It's the interpersonal skills they know matter most. And yet companies continue to underinvest. We dive deep into the data together and then pull back out to make sense of what it means for your organization and why you need to pay attention right now.To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.Listen in for…How one interaction can shape someone's view of your organization.Why roll fit should be addressed from the front end, and not assumed to be fixed later.Statistics around empathy as a retention and job satisfaction driver.Why accountability is important for engagement at all levels. "Without empathy, emotional intelligence loses its effectiveness, because empathy makes it actionable. It's how people experience it, and it is that action piece that transforms emotional awareness into those meaningful leadership outcomes that people are looking for." — Robert Coleman, Ph.DAbout Robert Coleman, Ph.D., Director of Research and Thought Leadership, Dale CarnegieRobert A. Coleman, Ph.D., is the director of research and thought leadership for Dale Carnegie and Associates, where he is responsible for ongoing research into current issues facing leaders, employees, and organizations worldwide.Connect with Robert:Dale Carnegie & Associates: dalecarnegie.com LinkedIn: linkedin.com/in/robertcoleman5 Dale Carnegie White Paper: The Power of Empathy: A Key Soft Skill for the Future of Work: https://www.dalecarnegie.com/en/state-of-organizational-health Connect with Maria:Get Maria's books: Red-Slice.com/booksHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader LinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceGet your copy of The Empathy Dilemma here- www.theempathydilemma.com

Mike Nash, CGO of KS&R, joins Sima Vasa to make the case that thought leadership is now one of the last places where B2B companies can genuinely differentiate, and that the gap between volume and quality has never been wider. Mike argues that original insight, not AI-assisted content, is the only thing that changes how executives see a problem, and breaks down the three-pillar framework KS&R uses to evaluate whether a piece of work actually qualifies. He also introduces the ECHO Index, KS&R’s new synthetic data governance product designed to help firms evaluate which synthetic models to trust. KEY TAKEAWAYS 00:00  Introduction 05:52  Original insight, not optimised content, is what defines quality thought leadership 08:42  90% of executives use thought leadership to guide purchases, only 15% call it quality 11:30  Thought leadership departments are now appearing in construction and manufacturing firms 18:55  The tension in a topic is the hook, and finding it takes deliberate front-end work 24:05  KS&R Echo brings governance and transparency to synthetic data model selection 27:10  Speed and cost dominate synthetic mandates, but one bad decision erases the ROI Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. RESOURCES MENTIONED Mike Nash: https://www.linkedin.com/in/mike-nash-ksr KS&R LinkedIn: https://www.linkedin.com/company/ks&r The Global Thought Leadership Institute: https://www.linkedin.com/company/gtli-apqc KS&R ECHO Index (Synthetic Data Governance): https://www.ksrinc.com/ksr-introduces-the-echo-index-to-bring-greater-transparency-and-governance-to-synthetic-data/ #Analytics #Data #MRX

A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency. Joe discusses the concept of social as "the people's media," details why he believes "discovery begins with social" and outlines how brands might think about becoming "social centered." Key topics include:Why social has become a prerequisite for certain categoriesQuestions to ask your social agencyWhy measurement is still a bit of an Achilles heelHow to think of social as a living organism which works in concert with the rest of your marketingTune in to hear why social is so important for autos and thoughts on reading Marcus Aurelius.⏱️ Chapters01:12 - Introduction to CMO Confidential01:42 - Introducing Joe Gagliese02:46 - Defining "Social First"05:40 - Social Strategy as a Behavioral System08:03 - The Prerequisite of Radical Transparency12:11 - Transitioning to a Social-First Organization15:03 - Maintaining Authenticity with Creators17:33 - Steps to Develop a Social-First Strategy20:20 - Determining Brand Readiness22:01 - Measuring Social Performance and Conversion25:18 - Five Questions to Ask Social Agencies28:28 - Common Mistakes in Social Marketing30:10 - Practical Advice and Closing RemarksThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Learn how to leverage B2B thought leadership, adapt to the new LinkedIn algorithm, and survive the rise of AI filters to outpace your competition. The game of B2B marketing has completely transformed. It's no longer just about pushing content out into the void; it's about navigating a shifting ecosystem where buyer discernment is at an all-time high and AI algorithms act as the new gatekeepers. If you think you can simply drop a link, log off, and watch the leads roll in, you're missing the massive shift happening right now. In this episode, Charles Gaudet sits down with Justin Rowe, founder of Impactable and one of the most brilliant minds in digital advertising, to unpack the exact playbook for building authority on LinkedIn and YouTube. From navigating the newly updated LinkedIn algorithm to understanding how "AI filters" are vetting your business before a human ever does, this conversation breaks down the high-level strategies needed to capture demand and scale your business beyond seven figures. KEY TAKEAWAYS: The Rise of the AI Gatekeeper: In enterprise sales, a staggering 75% of RFPs now pass through an AI filter before ever reaching human eyes. If your digital footprint lacks frameworks, original thought, and proof, you risk being suppressed by the "AI gods" before you even get a meeting. Cracking the "LinkedIn 360 Brew" Algorithm: Pushed in February 2026, LinkedIn's newest algorithmic update heavily penalizes "post-and-bounce" behavior. To maximize organic reach, leaders must treat the platform like a physical networking event: engage for 20 minutes before posting, publish, and linger for another 10 to 20 minutes to reply to the community. Organic Amplification to Evergreen Ads: Stop guessing what content to put money behind. Spend six months building an organic motion, identify the specific posts driving DMs or comments from your Ideal Customer Profile (ICP), and pluck those out to sponsor as evergreen client-acquisition assets. Drowning Out the "AI Slop": AI has made it easier than ever to churn out surface-level content, resulting in a wave of generic digital slop. Real competitive advantage belongs to leaders who focus on the "white space"—sharing unique points of view, contrasting frameworks, and real operational experiences that competitors can't replicate. Curating an ICP Network vs. Accepting Hodgepodge Requests: Growing an audience organically isn't enough if it's filled with people trying to sell to you. True channel growth requires intentionally sending 15 targeted connection requests a day to your exact ICP while maintaining a strict filter on who you let in. The Bingeable ROI of YouTube vs. The LinkedIn Feed: While LinkedIn is ideal for text-based text posts and high engagement, its feed eventually buries even your best work. YouTube demands a harder, longer grind for B2B channels, but its playlist structure creates a "bingeable library" where a single discovery can lead a prospect to consume 10 videos in one sitting. RESOURCES MENTIONED: Impactable: Learn more about scaling B2B results via Impactable.com Impactable YouTube Channel: Access the free, high-value LinkedIn Ads Beginners 101 Playlist. YouTube Channel Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community Enjoyed the episode? Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Mixing, editing, and show notes provided by NEXT DAY PODCAST

Bryan Green and Krissy Hoadley of The Commercial Break built a #1 comedy podcast with over 50 million downloads and absolutely no plan. Over a thousand episodes in, they're finally spilling the behind-the-scenes. What makes a show last? What's the actual creative process? And who on earth is Frankie B? Fun fact, Bryan was in my very first podcast launch cohort in 2019 which is how this show began. What listeners will take away: The mindset shift that separates podcasters who last from the ones who quit at episode twelve A simple way to choose a co-host that actually works — it has nothing to do with who makes you laugh The full, ridiculous, endearing origin story of Frankie B and why Bryan thinks he might be the secret engine of the whole show Why chasing trends, polish, and strategy is exactly backwards The 20/80 rule for showing up on days when you have nothing Notable Timestamps: 07:07 — Bryan on the "big fuck this" moments every podcaster hits and why you keep going anyway 09:59 — "Perfection is the enemy of consistency" — the line that will stick with you 13:06 — Why Bryan doesn't care if you think his podcast has too many ums 15:42 — The 20/80 rule: what to do when you walk in with nothing 17:29 — The Apple review that finally told Bryan what his show actually was 25:52 — The full Frankie B origin story (12 views, Ruby Tuesday's, and a text from Jason) 35:52 — The line Bryan won't cross, even when something is funny 37:26 — His read on the Manosphere and why most of those guys are running a grift 43:46 — The whole strategy, summed up in one sentence Links and Resources: The Commercial Break: thecommercialbreak.com Bryan Green on Instagram: https://instagram.com/bryanwgreen Frankie B on YouTube: https://www.youtube.com/@frankbennardo6063 Book a free clarity call with Allison: allisonhare.com/freecall Prefer to watch on YouTube? Voila! https://youtu.be/kFmVtTnBsjw Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

On this episode of What Are You Good At (a THINK Business & Sales series)… Jeff Gunsberg and I sat down with Henry King, author of Autonomous: Why the Fittest Businesses Embrace AI for Strategies and Digital Labor, for one of the most eye-opening AI conversations we've had on the show. Henry has spent years inside Accenture, Salesforce, and the consulting world — giving him a rare lens on how fast business is changing and what leaders must prepare for next. We talked about: Why the last 3–6 months of AI adoption have moved faster than the last few years. Why most people are still using ChatGPT like Google, and what that's costing them. Why the companies that win will be the ones bold enough to rethink everything: org charts, workflows, roles, and the relationship between humans and machines. And Henry breaks down exactly why we're about to see AI as digital colleagues, not just productivity tools. Top 3 Takeaways 1. Generative AI is not the finish line, it's the warm-up. The real disruption is agentic AI that performs work, makes decisions, and becomes part of the workforce. 2. The human advantage is shifting. We win with curiosity, imagination, empathy, and better questions, not effort or years of experience. 3. Leaders must design for movement, not stability. The dust isn't settling. The organizations that thrive will be the ones built for flexibility, experimentation, and constant reinvention. --- Henry King Innovation Strategist and Advisor | Co-author of best-selling books BOUNDLESS and AUTONOMOUS | ex-Salesforce, Deloitte Consulting, Accenture Leader in Innovation, Transformation and Technology. 30+ years experience helping companies meet their growth and transformation goals, both in the US and internationally, with expertise in i) Innovation Strategy and Management, ii) Digital Transformation, iii) Information Technology Leadership, Strategy, and Full Lifecycle Management iv)Thought Leadership, Writing and Teaching Co-author of the best selling book ""Boundless: A New Mindset for Unlimited Business Success"". Co-author of the upcoming book ""Autonomous: Why the Fittest Businesses Embrace AI-First Strategies and Digital Labor"". Specialties: Innovation Strategy, digital Transformation, Concept Development and Implementation, Customer Experience Optimization and Innovation, Capabilities Development, Organizing for Innovation, Innovation Management, Chief Information Officer, IT Strategy, Systems Development Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Henry King:LinkedIn: https://www.linkedin.com/in/henry-king-88ba109/ *E - explicit language may be used in this podcast.  

What if the stories you've dismissed as “not important enough” are actually the ones your audience needs most?Erin Mark and I explore why storytelling is the bridge between expertise and transformation and why audiences connect far more deeply with emotion, struggle, and humanity than with information alone. Erin shares how she took her deeply personal experience living with cystic fibrosis and transformed it into a keynote message about resilience, uncertainty, identity, and moving forward through change.We also talk about the surprising challenge many women face: not recognizing the power of their own stories because they've lived with them for so long.In this episode, we discuss:How to “universalize” your personal story so others see themselves in itWhy many women struggle to identify their most impactful storiesErin's “Story, Struggle, Solution” frameworkHow coaches can help uncover stories and themes you can't always see yourselfWhy you do not need a dramatic life story to become a compelling speakerHow storytelling can improve podcast interviews, presentations, and thought leadershipThe importance of becoming the messenger your audience needs at exactly the right momentWe also share details about our new Story Scoping coaching package and our upcoming in-person workshop in Orlando!About My Guest: At 35, Erin's life was coming to an end. She had entered end life stage cystic fibrosis: her lungs were failing, she was dying, and time was running out. While most people were training for their next promotion or milestone, she was training to die. And then, at the very last moment, everything changed – a breakthrough medication saved her life. That moment forced Erin into her most important pivot yet: learning how to live again. Her identity had been built around survival. Now, she had to rebuild her purpose, reshape her career, and discover what it meant to truly live. What she discovered is this: pivoting isn't a one-time act, it's a repeatable skill. Whether it's a reorg, a layoff, a leadership shift, or a personal loss, every “before and after” moment is a pivot point and it requires a new kind of leadership. Perfect for corporate teams, associations, and leadership conferences, Erin's keynotes are more than inspiration. They're a mindset reset and a tactical playbook for anyone navigating change or facing an uncertain next chapter.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/475/ Erin's website: https://erinmark.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work with Erin to scope your story: https://www.speakingyourbrand.com/work-with-us/story-coaching/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxErin Mark (guest) = https://www.linkedin.com/in/erinmark/ Related Podcast Episodes:Episode 462: Speaking Strategies That Create Lasting Impact: Live Signature Talks from TLA Grads