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What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get Reid Blackman—author of "Ethical Machines", host of a podcast by the same name, and founder of Virtue, a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity. Reid shares his unorthodox journey from selling fireworks out of a Honda to advising top executives on responsible AI. He discusses how AI creeps into organizations like a Trojan horse—through HR, marketing, and internal development—bringing serious ethical challenges with it. Reid explains why frameworks are often oversimplified tools, why every client engagement must be bespoke, and why most companies still don't know who should own AI risk. We dive into the business realities of AI risk management, the importance of moving fast in low-risk sectors like CPG, and the surprising reluctance of high-risk industries like healthcare to embrace AI. Reid also outlines how startups and tech-native firms often underestimate the need for ethical oversight, and why that's a gamble few can afford. If you want to understand how to future-proof your brand's reputation in an AI-driven world—or just love a good story about risk-taking, philosophy, and Led Zeppelin-fueled entrepreneurship—this is the episode for you. Three Key Takeaways: • AI Risk Is Organizational, Not Just Technical Ethical AI risk isn't the sole responsibility of the CIO or tech team—it's a company-wide issue. AI often enters through non-technical departments like HR or marketing, creating reputational and legal risks that leadership must manage proactively. • Frameworks Are Overrated—Bespoke Solutions Win Reid challenges the reliance on generic frameworks in thought leadership. Instead, he emphasizes the need for bespoke, agile solutions that are deeply informed by organizational structure, goals, and readiness. • Reputation Drives Readiness for Ethical AI Large brands in low-risk sectors (like CPG) are often quicker to adopt ethical AI practices because the reputational stakes are high. In contrast, high-risk sectors (like healthcare) are slower due to the complexity and fear surrounding AI implementation. If the episode with Reid Blackman sparked your interest in the ethical implications of thought leadership in rapidly evolving fields like AI, then you'll find a compelling parallel in our conversation with Linda Fisher Thornton. Linda dives into the broader responsibilities of thought leaders to ensure their content is not just smart, but also ethical, inclusive, and meaningful. While Reid examines AI as a fast-moving ethical challenge that demands bespoke, responsible oversight, Linda zooms out to highlight how thought leadership, in any domain, must be built on a foundation of trust, transparency, and long-term value creation. Both episodes challenge leaders to do more than inform—they must lead with conscience and intention. Listen to Linda's episode to explore how ethics can—and must—be the throughline of every thought leadership strategy.
Send us a textModern motherhood meets food truth. In this powerful episode, Joey Pinz sits down with Real Food Advocate Nikki Cheak to reveal how today's food industry preys on busy, well-meaning mothers—and what they can do about it.Nikki shares her journey of transforming her family's nutrition by decoding deceptive labels, ditching processed foods, and empowering her kids to make healthy choices. She understands the chaos of motherhood—school drop-offs, sports schedules, picky eaters—and offers real solutions that fit real lives.This is more than a talk about food. It's about helping mothers break free from confusion, guilt, and exhaustion. It's about understanding that being healthy isn't about being perfect—it's about being consistent. And that starts with small, smart swaps.✨ Top 3 Highlights: 1. How mothers can read labels like pros
Send us a textIn this soul-stirring and joy-filled episode, Joey Pinz welcomes Rabbi Alon Ferency, a spiritual guide and creativity coach whose life story is as rich and unexpected as a Dungeons & Dragons quest. From Peace Corps service in Cameroon to LA's music scene, and finally to the pulpit, Alon's journey has been guided by deep curiosity, playfulness, and a powerful inner calling.Together, Joey and Alon explore the sacred role of creativity, the importance of letting go, and the powerful link between spirituality and artistic expression. How can a Dungeon Master teach us about the divine? What does it mean when a song, once written, no longer belongs to its creator? And how does one find peace through play?With laughter, honesty, and insight, Alon opens up about leaving the rabbinate, the complexities of modern spirituality, and the surprising wisdom of fantasy games. Whether you're an artist, seeker, or simply curious about living more authentically, this episode will inspire you to lean into wonder.
This episode features an interview with Bruce Cleveland, author of the best-seller “Traversing the Traction Gap" and CEO of Traction Gap Partners, a Market Engineering advisory firm.In this episode, Bruce outlines why most startups fail and explains market engineering, a term he coined to represent the ideas around category design. He shares insights into creating a category and what goes into startup success. Key Takeaways:Market engineering involves the ideas around category design or redefinition thought leadership to create a category.There are distinct advantages to being a category leader; the category leader generates about 76% of all the profits from a category. While there is a first-mover advantage, there are also some associated challenges.Thought leadership is an essential component of creating a category. People want to be around peers they admire, so gathering the right people together leads to an eventual tipping point that makes it easier for a company to sell.Quote: One of the reasons that you need to actively be involved in the thought leadership part of category creation is people wanna hang out with other people who they think are smart, who have some cool ideas. And that I think happens with companies as well. So eventually some companies kind of climb out of the morass, the cacophony of, fighting the marketing battle and begin to emerge as the thought leaders in those. And then they collectively gather more people and more people. And finally there's a tipping point where that company is perceived as the category leader. And so it becomes really easy for those companies to then sell more.Episode Timestamps: *(02:26) The Trust Tree: Traversing the Traction Gap *(07:31) The importance of category design*(26:05) Thought Leadership in category creation*(35:39) How to evaluate startupsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Bruce on LinkedInLearn more about Traction Gap Partners or Traversing the Traction GapLearn more about Caspian Studios
Tap into the blueprint that turned Shayna Rattler-Davis' podcast into a six-figure business. From shorter episodes and strategic batching to brand positioning that lands corporate contracts, Shayna shares the exact shifts that made her show a top 3% success. Don't miss the real strategy behind podcasting with serious ROI. WHAT TO LISTEN FOR The surprising impact of shortening episode length Why your podcast must have a business model A simple research strategy to find out what your audience wants 5 overlooked ways to monetize your expertise How to position your podcast brand for high-paying corporate deals RESOURCES/LINKS MENTIONED Answer The Public Listen Notes ABOUT SHAYNA DAVIS Shayna Rattler-Davis is the Media & Money Mentor behind The Influence Economy podcast, an award-winning show ranked in the top 3% globally with 165 episodes, and helps women entrepreneurs build million-dollar multimedia empires with podcasting at the core. Featured in over 500 media outlets and author of several books, she teaches her audience how to turn visibility into profitability by landing corporate contracts, securing sponsorships, commanding high-paid speaking engagements, and scoring traditional book deals so they can create scalable business models instead of chasing ads and merch. CONNECT WITH SHAYNA Website: Shayna Davis Podcast: The Influence Economy Podcast | Apple Podcasts and Spotify Facebook: Shayna Davis Instagram: @shaynarattlerdavis LinkedIn: Shayna Rattler Davis CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
How do you prepare a first-time leader to succeed when everyone's watching? In this episode of Leveraging Thought Leadership, Bill speaks with Noel Massie, former VP of US Operations at UPS and author of the upcoming book "Congrats, You've Been Promoted "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for newly promoted frontline leaders, he decided to write the book he wished he'd had earlier in his career. Noel introduces powerful frameworks, including the "4 by 5 method" and the "BEST principle," designed to help young leaders navigate complex leadership moments confidently. Drawing on his experiences—such as leading teams where individuals often had decades more experience—he highlights the essential role clear communication and defined expectations play in managing teams effectively. Throughout our conversation, Noel underscores the responsibility of seasoned executives to engage directly with frontline staff, nurturing the next generation of leaders through active mentorship. He shares personal stories that reveal why mentorship and leadership development became not just his professional focus, but his enduring passion long after retirement. This episode offers invaluable insights for leaders at any stage, emphasizing that great leadership is fundamentally about investing in others. Three Key Takeaways: • Leadership Development Requires Intentionality - Effective leadership doesn't happen by accident. Leaders must intentionally communicate their values, clearly define expectations, and invest in ongoing training, especially for newly promoted managers stepping into challenging roles for the first time. • Mentorship is Central to Successful Leadership - Great leaders actively mentor their teams, engaging directly with individuals regardless of their position within the organization. Noel emphasizes that the greatest legacy a leader can leave is measured by the success of the leaders they help develop. • Practical Frameworks Empower New Leaders - Noel's "4 by 5 method" and "BEST principle" offer structured, actionable guidance for handling difficult leadership moments. These frameworks help young leaders maintain control, build their confidence, and foster positive team dynamics—critical elements for successful frontline leadership. If you enjoyed this conversation on how to successfully prepare new leaders and the importance of mentorship, I highly recommend going back to our very first episode featuring Chester Elton. Chester dives deep into how recognition, mentorship, and intentional leadership practices shape thriving organizational cultures. Together, these two episodes offer powerful insights and actionable strategies for building and supporting effective leaders at every level of your organization.
Send us a textWhat do sprint triathlons, marketing strategies, and business growth have in common? According to marketing powerhouse and endurance athlete Laura Patterson — everything.
Steve Forbes explains why a new 3.5% levy on remittances in congressional Republicans' "Big Beautiful Bill" should be scrapped immediately—or we will see a sharp uptick in money laundering.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this captivating episode of That Will Nevr Work, Maurice Chism is joined by branding expert and storytelling strategist Sara Lohse to talk about a powerful truth:Your story is your superpower—and it's the key to thought leadership.Sara breaks down what many aspiring experts overlook: it's not just what you know, but how you share it that builds trust and influence. Whether you're trying to grow your brand, book stages, or lead a movement, storytelling isn't fluff—it's the foundation.Together, Maurice and Sara explore how to craft stories that connect, communicate purpose, and leave a lasting impression. This episode is a must-listen for coaches, creators, and anyone ready to speak with authority and lead with impact.
Steve Forbes explains how U.S. fecklessness could allow Vladimir Putin to pull off a victory in Ukraine—and warns that a successful act of aggression by Russia will only embolden China's expansionist aims.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Forbes urges President Trump and his team to go back to following the Laffer Curve, economist Art Laffer's economic formula which fueled the American comeback of the 1980s and 1990s, in order to unleash today's economy and make a brighter future.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.Key moments in this episode - 00:00 Guest - Ashley Faus 00:55 Defining Thought Leadership01:51 Challenges with Founder-Led Brands02:46 Misconceptions in B2B Thought Leadership04:28 The Role of Executives in Thought Leadership12:00 Identifying New Thought Leaders Within the Company21:01 Practical Tips for Supporting Thought Leaders25:16 Ashley's Book PromotionCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
What if your next level of growth isn't about doing more, but showing up more powerfully for the work you're already doing? In this episode of CEO School, host Suneera Madhani sits down with powerhouse publicist and founder of CBee Communications, Cris Gordon, for a masterclass on visibility, storytelling, and stepping into the spotlight—even when it feels scary. Live from the Millionaire Founders Club Retreat, Cris shares her playbook for building a personal brand that opens doors, positions you as a thought leader, and helps your business scale. From DIY PR to pitch strategy, motherhood, and writing her first children's book (while raising four kids!), this conversation is a must-listen for any woman ready to grow her impact and influence. In this episode, you'll learn:
As speakers and entrepreneurs, we often focus on the facts, data, and tactics we want to share – but what about the emotional connection? In this episode, I talk about the power of finding the emotional heart of your message and why it's essential for creating talks that resonate deeply with your audience and leave a lasting impact. In this episode, you'll learn: Why the emotional heart of your message is critical for building trust and connection How mirror neurons make our brains wired for empathy and why that matters in storytelling Examples from popular culture, including Hamilton and Taylor Swift, that demonstrate the power of emotional storytelling How to uncover your own emotional heart by tapping into experiences of loss, struggle, or transformation A personal story about facing resistance in my purpose – and the lessons I learned from it Practical steps to include the emotional heart in your next talk or presentation Think about a story or experience that's deeply meaningful to you – one that still tugs at your heart. How can you weave that into your next presentation to create a lasting impact on your audience? (This episode originally aired as episode 263 on February 8, 2022.) Links: Show notes at https://www.speakingyourbrand.com/263/ Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day in-person speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop-speaking/ Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. Connect on LinkedIn = https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 355: What a Signature Talk Is and What It Should be Doing for You Episode 197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox Episode 244: Behind the Scenes of My Recent Keynote with Carol Cox Episode 262: The Four Layers of Thought Leadership with Carol Cox
We hear a lot about AI replacing humans, but what if it could actually help us become more human in the best possible ways?In this episode of The Ambitious Introvert®, I'm joined by Dan Chuparkoff - one of the world's leading experts on AI, innovation, and the future of work. With decades of experience leading tech transformation at companies like Google and McKinsey, Dan is known for making complex technology feel practical, approachable, and surprisingly empowering. His grounded optimism about the potential of AI is seriously refreshing.Dan believes AI can support productivity, deepen self-awareness, but that being ethical with technology is not optional, but essential. Whether you're tech-curious or tech-cautious, this conversation will help you reframe what AI really means for your work and your life.Here's what we cover:How AI note takers are revolutionizing productivity - how they're a game-changer for meetings, podcasts, and idea trackingThe truth about AI ethics - why the danger isn't the technology itself, but how we choose to use itAI can be a mirror for self-awareness - how Dan uses it for reflection and deeper insightWhy context matters when prompting AI - and how to get smarter responses with fewer headachesUsing AI to simplify writing and research - and how introverts can stay authentic while working smarterThis is a must-listen if you're curious about how to use AI with integrity - to support your goals, protect your energy, and thrive in a world where we're experiencing rapid change.LINKS AND RESOURCES:
Are you positioning yourself as an expert or as the thought leader brands can't afford to ignore? In today's solo episode, Shayna Davis dives deep into what truly sets top brands apart in the world of PR, media, and speaking opportunities: thought leadership. She challenges listeners to move beyond simply being an “expert” and instead claim a unique point of view that shapes conversations, attracts powerful opportunities, and drives real business growth. Shayna unpacks the difference between experts—who inform and wait to be discovered—and thought leaders—who influence, disrupt, and command the spotlight on major platforms. She shares her own experience growing this podcast into the top 3% globally, her guiding belief about influence as a wealth-building asset for women, and how being willing to say what others aren't is the key to standing out in a crowded marketplace. Plus, she offers actionable steps for moving from expert to thought leader, ensuring your message cuts through the noise, earns premium opportunities, and turns your influence into serious income. If you're ready to upgrade your visibility, capture bigger opportunities, and truly own your influence, this episode is for you! What We Cover: The difference between an expert brand and a thought leadership brand that is bankable Why PR, media and stages require thought leadership 3 steps to make the shift from an expert brand to thought leadership brand Much more... Links and Resources: Ambitious Women: Take our Influence Growth Assessment HERE and discover your unique influence and how to use it boost your profitability. Follow us on Instagram :@shaynarattlerdavis Follow us on Facebook: @shaynarattlerdavis
How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space. Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era. Three Key Takeaways: • Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate. • Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley's "Content Playground," which encourages organic exploration and engagement. • Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly. If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights. Give it a listen!
If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?Today's guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had front-row seats to the shifting landscape of B2B marketing. With millions of downloads, Ben has interviewed the best minds in marketing and watched strategies evolve in real time. From AI's impact on content to the growing need for thought leadership, Ben is here to help us separate what still works… from what's just noise. RESOURCES MarTech Podcast: https://martechpod.com/ I Hear Everything: https://iheareverything.com/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Steve Forbes explains how lawsuits against President Trump's tariffs will probably end up in the Supreme Court—and if modern history is instructive, the nation's highest court might end them sooner than anyone thinks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Forbes explains how the nearly catastrophic escalation in the conflict between India and Pakistan—thankfully averted due to a ceasefire engineered by the Trump Administration—demonstrates why the world is safer when the U.S. does not bend toward isolationism.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if your next client already feels like they know you—before you've ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their learning habits. Jim explains how the right idea, delivered through the right channel, can build trust and drive decisions long before the first handshake. We explore how CEOs and their teams are becoming more intentional about content creation—not for vanity metrics, but to attract the right clients, partners, and talent. Jim also unpacks the shifting role of AI in content development. As more companies turn to AI for marketing output, he challenges us to think deeper: What's your human layer of insight that the algorithms can't replicate? This episode is packed with practical takeaways for CEOs, content creators, and thought leaders who want to build meaningful influence, not just volume. Three Key Takeaways: • Quality Over Quantity in Thought Leadership CEOs aren't looking for mass appeal—they want relevant insights from trusted sources. Thought leadership that resonates with a niche but high-value audience can drive business results far more effectively than chasing viral reach. • Books and Podcasts Still Matter Despite the flood of digital content, CEOs continue to prioritize books and podcasts as their go-to learning tools. These formats allow for deeper engagement and often serve as catalysts for future business relationships. • AI Is a Tool, Not a Strategy While AI can assist in generating content, it can't replace the value of human insight. Leaders must use AI thoughtfully—adding expertise and perspective—to ensure their thought leadership remains authentic and impactful. If you found Jim Schleckser's insights on high-impact, CEO-focused thought leadership valuable, you'll want to check out Episode 498 with Will Milano. Will shares how organizations can turn their senior leaders and subject-matter experts into trusted voices of authority—without relying solely on the CEO. Together, these episodes explore how to scale thought leadership, deepen trust, and focus on quality over quantity. Don't miss it!
Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority? In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership! Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients. Dennis and I also chat about the following: The need for simplicity and low friction in podcast production.The role of evergreen content in your marketing plan and adapting to different social media platforms.Working backwards from the end goal to create content that aligns with your goals.Utilizing AI tools to help make you more efficient at work.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DENNIS MEADOR:LinkedInThe Legal Podcast NetworkCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SideCoach.aiProud member of the Feminist Podcasters Collective.
As President Trump visits the Middle East, Steve Forbes urges his administration not to cool relations with Israel, and to green light an assault on all of Iran's nuclear facilities as soon as possible in order to bring about a more stable world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Heather Robison describes the importance of consistency and culture in creating a great customer experience. She also shares the secrets to success behind Dutch Bros' rapid growth from a small-town coffee cart to plans for over 2,000 locations. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.On today's episode, we talk with Heather Robison, Facilities Manager of Dutch Bros Coffee. Dutch Bros is a drive-thru coffee company founded in 1992, with over 900 locations across 18 states. GUEST BIO:Heather has over 15 years of experience in strategy and growth with a customer focus. She advocates for people over costs, people over profits, and respecting the people on business' front lines. In her free time she participates in RFMA, CASA, WFF, and organizations that support better outcomes for children in foster care. for days and days and thousands of gallons of water going down the drain.TIMESTAMPS:00:17 - All about Dutch Bros06:26 - The role of the physical space09:43 - Heather's story15:25 - The challenge of consistency25:20 - The impact of COVID36:31 - Are robots on their way?38:48 - The future of facilities45:17 - Sid's takeawaysSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Heather on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website
The power of creating the reputation you want to have.Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn't happen by accident. “You can either form and create it, or you can let people define it for you.”A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we're perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee's practical advice shows how to communicate your brand in today's digital workplace.Episode Reference Links:Lorraine K. LeeLorraine's Book: Unforgettable Presence Ep.6 Quick Thinks: Communicating and Leading VirtuallyEp.7 Quick Thinks: Use This Framework to Speak up in Virtual Meetings Ep.31 Quick Thinks: How to Shine Online and Excel at Virtual Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:53) - Tips for Virtual Presence (03:51) - Public Speaking Insights (06:36) - The Importance of Mentors & Sponsors (07:51) - Personal Branding on Social Media (10:26) - EPIC Career Brand Framework (12:51) - Unique & Powerful Introductions (15:06) - Conversational Threading (16:15) - Avoiding Resting Business Face (18:07) - The Final Three Question (22:08) - Conclusion ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.
Enjoy a bonus conversation between Melissa and Chip Griffin about Melissa's unique journey in public relations and the importance of content creation.
Frustrated by competitors getting recognition for ideas rooted in groupthink? A new article from the experts at Beacon Thought Leadership talks about the value of breakthrough thought leadership and asks the question: 'Is it time for a thought leadership re-think?' Learn more at https://www.beaconthoughtleadership.com/blog/what-is-thought-leadership Beacon Thought Leadership City: London Address: 27 Old Gloucester Street Website: https://www.beaconthoughtleadership.com/
Here's the truth:
If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours. WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically. CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm's expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise and scale thought leadership. In this episode of CMO Series Digital Masterclass, Will Eke speaks with Chris Yates, Digital Marketing Manager at Bristows, where over 150 authors have published 900+ insights, driving more than 330,000 views. Chris shares how Bristows has reimagined its approach to thought leadership, brought lawyers on board, and built an internal comms strategy that made it all work. Will and Chris cover: The platforms and thought leadership strategies Bristows used before Chris joined The turning point for Bristows in consolidating the firm's thought leadership platforms The steps to managing and streamlining the new strategy and platforms How to get lawyers engaged with the new process and the importance of key internal relationships in making the initiative successful The strategies used when implementing the adoption of Passle across the firm The feedback that has been received from lawyers and partners using Passle and the impact it has had on business development The future of the firm's thought leadership strategy Advice for getting lawyers on board with a central thought leadership platform
This week Rachel and Lynne are chatting with Michelle Newell, a narrative strategist based in Melbourne/Naarm who shares her expertise on using storytelling for content strategy and branding. During our chat, we talk about: How freelancers can transition into thought leadership – and why they should Why you need a unique point of view How to leverage personal branding How to handle a fear of visibility and trolls How to secure speaking gigs, enhance visibility, and charge premium rates for your services Connect with Michelle via her website: https://thestorytelling.biz/ or on LinkedIn: https://www.linkedin.com/in/michelle-newell/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
In this episode of Thrive LouD, Lou sits down with Peter Winick, founder and CEO of Thought Leadership Leverage. Peter shares his journey from spotting a gap in the marketplace back in 2008 to building a powerhouse firm that helps nonfiction authors, keynote speakers, and thought leaders transform their expertise into scalable businesses.Lou and Peter dive into the challenges thought leaders face when trying to monetize their ideas, the importance of having a clear strategy, and how to move from a practice-based model (trading time for money) to building a true business around intellectual property. Peter shares insightful stories, practical tips on navigating shiny distractions in the industry, advice on leveraging new trends and platforms, and how Thought Leadership Leverage supports thought leaders to scale their impact.If you're a thought leader, author, or speaker looking to amplify your influence and business impact, this episode is packed with actionable insights and inspiration. Don't forget to like, comment, and subscribe for more episodes of Thrive Loud!Connect with Peter Winick: Website: thoughtleadershipleverage.comEmail: peter@thoughtleadershipleverage.comLinkedIn & Socials: Peter WinickLearn more and connect with Lou Diamond at ThriveLoud.com#ThoughtLeadership #LouDiamond #PeterWinick #ThriveLoud #Entrepreneurship #BusinessGrowth
Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it's their ability to fundraise and scale effectively. James Misner, founder of the Kipos Group, joins us today to reveal why bigger doesn't always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains how he helps these leaders think differently, equipping them with essential tools to fundraise confidently and sustainably. James also shares powerful insights on thought leadership strategy. Instead of chasing large, vague markets, he advocates for targeting highly specific audiences. He discusses why giving away your best insights freely creates a pipeline of opportunity, helping more people and generating growth simultaneously. Finally, we explore the challenge of perfectionism in thought leadership content. James encourages leaders to overcome their fear of judgment and embrace sharing imperfect but impactful ideas. If your mission matters, James argues, it's time to hit “publish.” Three Key Takeaways: • Smaller nonprofits can achieve massive impact if they master fundraising and marketing skills typically seen in larger organizations. • Focusing your thought leadership on a narrowly defined audience can drive stronger engagement and better outcomes than chasing broad markets. • Overcoming perfectionism and generously sharing valuable insights can create trust, generate opportunities, and significantly accelerate your organization's growth. If you found value in James Misner's insights on equipping nonprofits with the tools to scale through thought leadership and targeted fundraising, you won't want to miss our conversation with Stu Manewith in the episode "Thought Leadership Advocacy for Nonprofits". Stu dives into how nonprofit leaders can leverage their voices to advocate for their mission, build trust with donors, and create lasting impact. Together, these episodes offer a powerful playbook for nonprofit professionals looking to pair strategic thinking with storytelling to drive real change. Listen to both and discover how to amplify your organization's influence from the inside out.
In this episode of Build Momentum, we are joined by Dr. Heidi Sipe, Superintendent of Umatilla School District in Oregon, a role she has held for a remarkable 17 years. Dr. Sipe previously served as the district's Federal Programs Director and Assistant Superintendent for five years. She also has a higher education background: She is an Adjunct Professor at Lewis and Clark College in Oregon and was an Adjunct Professor at Concordia University in Chicago. Dr. Sipe brings a government perspective as well, having served as an Assistant Superintendent in the Oregon Department of Education.Some Questions We Ask:What is the most rewarding aspect of serving as a superintendent? (01:24)What is your opinion about the 2023 RAND Study and how do you cope with stress in the superintendency? (02:06)How has scrutiny of the superintendency changed over the years? (03:26)What are your strategies for bringing the community together to see your vision as a superintendent? (06:51)How do you gauge the engagement level of your community? (10:00)Do you think your stress level as a superintendent is representative of others across the nation? (11:30)What creative ways have you used storytelling and communication? (13:04)What's your advice to district leaders who are having difficulty building a community? (16:56)Why is it important to see superintendents as real people? (20:02)How can we better support superintendents in their roles? (21:39)In This Episode, You Will Learn:Rewarding aspects of the superintendency (01:33)Dr. Sipe's opinion on the 2023 RAND study and stress coping mechanisms (02:22)Scrutiny of the superintendency (03:31)Bringing the community together around one vision (07:01)Gauging community engagement levels (10:12)Stress level comparisons among superintendents (11:41)Creative ways of reaching out to the community (13:17)Advice for other district leaders (17:01)The importance of humanizing superintendents (20:28)Tips for advocating for superintendents (21:50)Quotes:“How I do parental involvement: I try to be places. I try to visit. I try to get to know people.”“We can't ever forget that we are given this incredible opportunity—but also responsibility—to be a partner in raising the next generation of leaders, and if we don't own that and recognize the significance of it, we're failing our communities. No one's going to trust someone to be a partner in raising their kid unless they know that person and they know what they stand for."Stay in touch with Dr. Heidi Sipe:LinkedIn Stay in touch with Sarah Williamson:SWPR GROUP WebsiteLinkedInStay in touch with Chad Bolser:LinkedInAbout "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:Transformational Leadership Secret websitePurchase the print or ebook
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content: 1. You're prematurely helping your content go stale 2. There's no guarantee your audience will know what you're talking about 3. Pop culture references could damage your credibility and make your audience members question your professionalism 4. You'll almost certainly alienate some members of your audience 5. Pop culture references can show a lack of awareness on your part regarding social issues and how people feel about them 6. Pop culture references can distract your audience from absorbing your knowledge, wisdom, and insights+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
Steve Forbes offers some much-needed advice to Federal Reserve Chair Jerome Powell and the Board of Governors to bring some stability to the U.S. economy, including issuing some bonds backed by gold and ditching a lavish revamp of its Washington headquarters.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kay Sargent is Senior Principal and Director of Thought Leadership for Interiors at HOK where she is a recognized expert on workplace design and strategy and author of the new book, “Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment”. Mike Petrusky invites Kay back to the show for a milestone episode and an inspiring conversation about the importance of neuro-inclusive design in the workplace and the impact of the built environment on individuals. Kay believes that designing with intention and evidence-based methods is essential, so her book includes case studies and quotes from experts, providing a rich resource for those interested in neuro-inclusive design. Mike asks how technology can impact this topic and wonders about the role of facility management professionals as they collaborate with their partners to ensure that design decisions are not undermined by practical considerations. Kay shares that neuro-inclusive design is not just about accommodating specific needs but about optimizing human potential for everyone, so she and Mike offer the practical advice and encouragement you will need to be a Workplace Innovator! Connect with Kay on LinkedIn: https://www.linkedin.com/in/kay-sargent-53b2431/ Buy the book: https://www.inclusiveworkplace.design/ Learn more about the Interiors at HOK: https://www.hok.com/projects/discipline/interiors/ Discover free resources and explore past interviews at: https://www.workplaceinnovator.com/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/
Things are changing. Can you feel it? I can. The mood in the design, architecture, built space is changing in response to external factors. Those external factors are being felt in numerous ways. I'll give you an example and we don't about this much, not nearly enough. Hardening of the enclosure in architecture is leading to new ways architects are approaching the exterior envelope of projects to address the threats brought on by climate change. Remember ‘global warming'? That was a misnomer, it's climate change. Design has and in large part is still focused on aesthetic, but that too is changing. Are you changing with it? Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! - Where service meets excellence TimberTech - Real wood beauty without the upkeep Change is hard. All change is hard. But without change, there is no evolution. Without evolving, we do the same things over and over regardless of the outcome. I have changed, Convo By Design has changed. Seemingly everyone has a podcast now, and it feels like every editorial headline is ‘something' by design. 12 years ago, neither was that way. I see how my own editorial approach has changed, these conversations we share each week have changed and the industry is changing as well. Not by choice, but because, as the quote from Moneyball goes, “Adapt or die”. Today, you are going to listen in on my conversation with Steph Schlegelmilch, founder and chief creative director of Studio Seva. This Westport, Connecticut based creative blends a holistic approach with technical application. Steph shares her thoughts on a number of ideas affecting the business of design today, and these ideas are not going away any time soon. They include; An appreciation of and learning form failure Experience and collaboration Exploration of style, techniques and materials Styling and photography Trend translation , modification and the edit process Home styling challenges Lighting design Partnerships All of these ideas should be taught in a formal design education. Sadly, they are not. But you can find them explored here. So, enjoy this episode with Studio Seva's Steph Schlegelmilch. Thank you, Steph. Enjoyed this. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. - CXD
IN THIS EPISODE: In this episode, host Denise Silber sits down with Michaela Horvathova, co-founder of Beyond Education and alumna of Harvard's Graduate School of Education, to explore how building an innovative company demands more than a great product — it requires becoming a thought leader. Michaela's journey is as global as it is inspiring. Despite not fitting into the traditional school system in Slovakia, Michaela earned a tennis scholarship to the U.S., graduated from Harvard, advised the Prime Minister of Slovakia, and co-founded a bold edtech startup helping schools adapt to the age of AI. Her company, Beyond Education, was selected for and completed the Harvard Alumni Entrepreneurs Accelerator — a zero-equity, virtual program supporting high-potential, Harvard alumni-founded companies. You'll hear how Michaela: Pivoted from policymaking to entrepreneurship for greater impact. Built a company focused on digital assessments and teacher development to help schools evolve with technology. Learned why even small startups must embrace thought leadership to shape their market and build demand. Turned her credibility and conviction into invitations to speak at global education events — and even organized her own summit. Whether you're an entrepreneur, investor, or advisor, this episode unpacks why communication and positioning matter just as much as product — especially when your innovation is ahead of its time. Tune in to learn how a tennis champion turned edtech entrepreneur built a mission-driven company from the ground up — and how the HAE Accelerator helped refine their vision and strategy. GUEST BIO: Michaela Horvathova is the co-founder of Beyond Education, a fast-growing edtech startup now active in over 13 countries. She holds a Master's in Education Policy and Management from Harvard University and has over 12 years of experience in global education reform. Before launching Beyond Education, Michaela worked at the OECD, partnered with organizations like IB and UNICEF, and advised ministries of education across the Czech Republic, South Africa, the Netherlands, and Brazil. As an Advisor to the Prime Minister of Slovakia, she helped shape national education strategy, focusing on competency-based learning. A regular speaker at global conferences, Michaela is passionate about reimagining how schools prepare students for the age of AI. A former professional tennis player, she brings resilience, adaptability, and a growth mindset to her work as an entrepreneur.
How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker's Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.
Send us a textWelcome to Episode 112!!In this episode, you'll hear from Vladimer Botsvadze, a Thought Leader, Professor, Startup Advisor, Fortune 500 Consultant, Speaker, Mentor, and Coach, who will offer advice and practical tools for all emerging leaders to be the most effective and efficient thought leaders possible.But first, let's dive into the lightning round! These five quick questions will give you a fun peek into Vladimer's world. Let's see how he answers and get to know him a little better!Support the showTrench Leadership: A Podcast From the Front is humbled to have been named #6 in the Top 20 for Best Canadian Leadership-themed podcasts for 2025. Connect to Trench Leadership:YouTube: https://www.youtube.com/channel/UCYnaqOp1UvqTJhATzcizowATrench Leadership Website: www.trenchleadership.caLinkedIn: https://www.linkedin.com/company/trench-leadership-a-podcast-from-the-front/?viewAsMember=trueAre you looking for a podcast editor/producer? Do you enjoy the quality of the show? The editor of Trench Leadership, Jennifer Lee, is taking new clients. Reach out at https://www.itsalegitbusiness.com. Reviews are the best way for the show to know what is working, what needs improvement, and what to talk about in the future. If you have a topic that you're passionate to hear more about, feel free to reach out at simonk@trenchleadership.ca to connect and share your ideas.
Send us a textWe tell our leaders to think, to consider all the possibilities so we can safeguard our teams, our organizations, and ourselves. In short, we're asking emerging leaders to be thought leaders.But what is a thought leader? How does one become a thought leader?In this episode, you'll hear from Vladimer Botsvadze, a Thought Leader, Professor, Startup Advisor, Fortune 500 Consultant, Speaker, Mentor, and Coach, who will offer advice and practical tools for all emerging leaders to be the most effective and efficient thought leaders possible.Vladimer's Episode Links:1. Website: www.vladimerbotsvadze.com2. Twitter: www.twitter.com/vladobotsvadze 3. LinkedIn: www.linkedin.com/in/vladimerbotsvadze 4. Instagram: www.instagram.com/vladimerbotsvadze Support the showTrench Leadership: A Podcast From the Front is humbled to have been named #6 in the Top 20 for Best Canadian Leadership-themed podcasts for 2025. Connect to Trench Leadership:YouTube: https://www.youtube.com/channel/UCYnaqOp1UvqTJhATzcizowATrench Leadership Website: www.trenchleadership.caLinkedIn: https://www.linkedin.com/company/trench-leadership-a-podcast-from-the-front/?viewAsMember=trueAre you looking for a podcast editor/producer? Do you enjoy the quality of the show? The editor of Trench Leadership, Jennifer Lee, is taking new clients. Reach out at https://www.itsalegitbusiness.com. Reviews are the best way for the show to know what is working, what needs improvement, and what to talk about in the future. If you have a topic that you're passionate to hear more about, feel free to reach out at simonk@trenchleadership.ca to connect and share your ideas.
What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with Aaron Marcum, visionary behind Breakaway 365 and bestselling author of EntreThrive, to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a Master's in Applied Positive Psychology under the guidance of Dr. Martin Seligman. Aaron breaks down how storytelling with data shifted his role from CEO to an in-demand industry voice, fueling brand growth, product evolution, and ultimately, a lucrative exit. But he didn't stop there. With EntreThrive, he's now equipping entrepreneurs to beat burnout, overcome inertia, and find lasting fulfillment. Whether he's on stage, coaching leaders, or writing his next big idea, Aaron exemplifies how thought leadership evolves with intention and legacy in mind. He doesn't just teach frameworks—he lives them. And his mission? To empower other coaches and entrepreneurs to do the same, with impact that extends beyond business and into family, travel, and values. Three Key Takeaways: • Thought Leadership Can Be Accidental—But It Shouldn't Stay That Way: Aaron began as a consumer of thought leadership, applying insights from Brian Tracy and Michael Gerber to his business. Over time, he evolved into a recognized voice in the home care industry by solving real problems with data, eventually becoming an intentional and strategic thought leader. • Data + Storytelling = Impact: His ability to interpret data and turn it into actionable insights transformed his brand visibility, customer engagement, and exit valuation. By controlling the narrative through thought leadership, he elevated his company's reputation and market value. • Purpose Drives the Next Chapter: After exiting two companies, Aaron continues to lead with purpose—not for profit, but for impact. Through EntreThrive and Breakaway 365, he's focused on coaching entrepreneurs to overcome burnout and thrive, combining positive psychology, personal experience, and a calling to serve others. If you're exploring how thought leadership can evolve from personal insight to organizational strategy, this episode offers complementary perspectives. In Discovering Thought Leadership, Mark Smith shares his journey from HR research to establishing a formal thought leadership role at SHRM, navigating internal structures to align research with actionable business goals.
Steve Forbes explains why President Trump's second 100 days will ultimately define his presidency, hinging on how painful the impact of tariffs will be felt, whether Republicans will pass their "one big beautiful bill," and how an increasingly volatile geopolitics will either get better or worse.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn how to land billion dollar clients using revenue based sales strategies In this episode, Stephen Roche shares his proven approach for landing enterprise clients in the competitive financial industry. He reveals why tying products to new revenue generation, rather than just cost savings is the secret to winning major clients like BlackRock and JP Morgan. Stephen explains how building trust through thought leadership, leveraging strategic PR, and using authentic LinkedIn engagement creates a powerful sales ecosystem that makes you the safer choice for potential clients. Stephen Roche is the Co-Founder and President of Saphyre, a patented AI-powered platform that streamlines pre- and post-trade processes for financial institutions. Founded in 2017 with his identical twin brother Gabino, Saphyre has revolutionized the industry by enabling T+1 and even T-Zero trade settlements, helping financial institutions meet new SEC mandates while eliminating the traditional web of manual tasks. The company raised $18.7M in Series A funding in 2022 and boasts an impressive client roster including BlackRock, JP Morgan, and Citigroup. Key Takeaways: Tie your product to new revenue generation rather than just cost savings to make it irresistible to potential clients. Create a "safer option" by building market validation through visible client partnerships and thought leadership. Be authentic on LinkedIn by balancing industry insights with personal content instead of just corporate messaging. Use event sponsorships strategically to gain speaking opportunities that establish thought leadership in your industry. Leverage PR by negotiating press releases with clients and repurposing that content across multiple channels. Document your journey authentically rather than relying on corporate-approved marketing materials that feel impersonal. Use "social proof" from major clients to create FOMO among their competitors who aren't using your solution yet. Consider offering warrant structures tied to performance metrics for strategic partnerships instead of giving away equity upfront. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
Can a 150-year-old New York City institution thrive in the digital age? Seth Pinsky, CEO of the iconic 92nd Street Y, joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for quality cultural content. By offering online programming, they attracted world-class talent and students from around the globe, dramatically increasing their impact and revenue streams. We explore the Y's innovative "Dialogue Project," a fresh approach to civic discourse. In a polarized era, Seth discusses the project's success in fostering respectful, mind-changing conversations. Audiences come away not just entertained, but transformed, underscoring the enduring power of meaningful dialogue. Finally, Seth highlights the dual identity of the Y as both a prestigious cultural center and a vibrant community hub. He details strategic initiatives that integrate these aspects, creating unique experiences that foster deeper audience engagement. The 92nd Street Y's reinvention shows that even historic institutions can harness change and become stronger than ever. Join us and learn how flexibility, digital transformation, and courageous programming decisions can turn disruption into lasting opportunity. Three Key Takeaways: • Rapid digital transformation can dramatically expand audience reach and create new, sustainable revenue streams for traditionally location-based institutions. • Structured civic dialogue offers a powerful way to engage polarized audiences, encouraging openness and the potential to shift deeply held perspectives. • Organizations with dual identities—such as cultural and community centers—can leverage this unique positioning to create highly impactful and engaging experiences for diverse audiences. If you found value in our discussion on the 92nd Street Y's digital evolution and commitment to community engagement, you'll appreciate episode 305, "Performance of Thought Leadership." with Karen Leland. Discover how embracing a digital-first mindset can amplify your organization's reach and impact in today's rapidly changing landscape. Tune in to gain actionable insights that can help you navigate and lead in the digital era.
We're bringing back one of our most valuable episodes a conversation that's just as relevant today as when it first aired. The agency world has seen plenty of change in recent years. But with that change comes opportunity — for evolution, adaptation, and leadership. In this episode, Drew McLellan joins us to talk about the current state of the agency landscape in 2024, the importance of thought leadership, and how to build real trust with clients long before the sale.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode, Dan and Drew discuss:Why trust starts long before the sales conversationWhat it really takes to grow your agency sustainablyHow to position your agency as a true thought leaderWhere AI adds value (and where it doesn't)Drew McLellan has worked in advertising for over 30 years. He runs McLellan Marketing Group and Agency Management Institute (AMI), where he helps thousands of small and mid-sized agencies grow smarter and stronger every year.Whether you missed this episode the first time or just need a refresher, we're excited to bring it back. If you enjoy it, don't forget to follow, rate, and review the podcast and share your biggest takeaway with us. Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DREW MCLELLAN:Agency Management InstituteLinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema
Steve Forbes explains why the Trump Administration's proposed peace plan to end the Russia-Ukraine War would constitute a big win for Vladimir Putin and only make the world more dangerous.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Forbes explains why the Trump Administration needs to remember that the mullahs cannot be trusted as it undertakes new U.S.-Iran nuclear talks—and why if the Iranians actually figure how to get out an upper hand, Israel will ultimately take action to prevent Iran from getting a nuclear bomb. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.