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Steve Forbes calls out the ugly crackdown on speech in Great Britain, pointing out the shocking arrests and convictions of people based on what they say online, and urges the U.K. to reverse course and take some inspiration from the U.S.'s First Amendment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is AI destined to replace us, or can it unlock unprecedented human potential? Helen and Dave Edwards join Lukas Egger to explore the emotional, cognitive, and cultural shifts that AI is ushering in. They challenge the narrow focus on productivity, urging us to consider AI's broader impact on our lives and organizations. Discover how AI can be a powerful force for innovation, creativity, and meaning-making, but only if we prioritize human dignity and cultivate symbiotic relationships between humans and machines. This conversation is a must-listen for anyone seeking to navigate the AI revolution with purpose and vision.
Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Tired of waiting for your consulting business to take off? The frustrating reality is that consulting success has traditionally hinged on access to decision-makers, something that can take years or even decades to build through conventional networking and referrals.But what if there's a more direct path to reaching those who can actually hire you? In this eye-opening episode, I tackle the uncomfortable truth about consulting: those with privileged access tend to succeed faster while others struggle to get noticed despite their exceptional expertise.For women and especially women of color, the consulting landscape presents additional challenges. Rather than accepting these limitations, I show you how to build your own authority platform that attracts clients directly to you. The consulting game has changed, and this episode gives you the playbook to win on your own terms.Ready to transform how you attract consulting clients? Connect with me at Dr. Angelina Davis on Instagram or LinkedIn, and visit excelconsulting.com for resources to support your journey. Don't forget to subscribe and leave a review. I would love for you to join our community of ambitious consultants breaking glass ceilings!
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Which growth drivers are fueling your agency right now? For today's featured guest, the answer is clear: thought leadership. It's the single biggest driver consistently bringing his agency the best opportunities. While it can be difficult to separate genuine impact from vanity metrics, the deliberate effort to position both himself and his agency as industry experts has proven invaluable for growth. But building that kind of authority doesn't happen by accident. It requires intentional work—stepping onto stages at conferences, showing up in interviews and podcasts, and, just as importantly, encouraging your team to create and share content of their own. In this conversation, he breaks down the strategies that help expand thought leadership beyond the founder, and why agency leaders must remember: expertise is a long game, one that compounds over time to deliver lasting results. Chris Long is the VP of Marketing at Go Fish Digital, a full-service digital marketing agency specializing in SEO, paid media, and content marketing. Over the past 3–4 years, Chris has been leading the charge on marketing and sales for the agency, driving new business growth and experimenting with different channels to see what really works. Spoiler alert: it's not just ads or conferences—it's something much bigger. In this episode, we'll discuss: Thought leadership as your agency's best growth lever. Scaling thought leadership beyond the founder. Building the right systems to encourage your team to create content. Why Content ROI takes patience. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Growth Lever Most Agencies Ignore: Thought Leadership Recently, Chris has taken an experimental approach to his agency's growth, testing growth drivers like Google ads, LinkedIn ads, and conferences, and found that thought leadership consistently stood as the biggest growth drivers; one that couldn't be replicated. Forget chasing the latest ad hack or praying your next conference booth delivers ROI—what's consistently driven their biggest, best deals has been showing up as experts in their space. However, thought leadership is hard to measure. It often looks like vanity metrics—views, impressions, shares. But when you zoom out, it's the stuff that actually moves the needle. The more the agency doubled down on creating content, sharing insights, and putting their expertise out there, the more deals they closed. Not just more deals but better ones, with stronger close rates. If you're still waiting for the perfect ad funnel to save your pipeline, you might be missing the obvious. Start building your authority in public. Share your wins. Share what you know. Because thought leadership compounds, and that trust is what gets prospects off the fence. Why Expertise is the Foundation You can't fake thought leadership. It all starts with real expertise. In Chris' words, “the reason someone's going to choose an agency, especially as you start to sell larger deals, is they have to be convinced you're an expert in something.” That doesn't mean you need to be the everything agency. In fact, the opposite. It could be as narrow as being “the best B2B or SaaS web dev shop.” The point is: prospects need to believe you've mastered your corner of the world. That foundation comes from who you hire, the culture you build, and how you innovate—whether that's through proprietary tools, processes, or just being damn good at your craft. In the case of Go Fish, that expertise showed up in real wins (like when their founders innovated on Geico's site and saw traffic spike 2,000%). Those moments of innovation fueled content, which positioned the agency as leaders. And that cycle of expertise, innovation, and thought leadership became a growth engine. Scaling Thought Leadership Beyond the Founder In the early days, thought leadership was usually founder-driven. You're the face, the credibility, the spark. But as Chris points out, that won't scale. At a certain point, you need the team creating and sharing insights too. For them, that meant encouraging everyone to post, write case studies, and share wins. Sometimes it was as simple as, “Hey, we crushed conversions on this client's landing page—let's write about it.” By empowering their team, they kept thought leadership flowing, even as the founders had less time for it. Thought leadership can't be a one-man show forever. As an agency grows, the founders have less time to spend on the day-to-day operations. If you want authority to scale with your agency, bake it into your culture. Train your team to see insights worth sharing. Make content creation part of the job, not an afterthought. The Biggest Mistake: Not Sharing at All So what do most agencies get wrong? They don't share anything. Too many people assume, “Everything valuable has already been said.” Or they think their insights aren't groundbreaking enough. But as Chris points out, “What's obvious to you isn't obvious to everyone else.” That's why simpley sharing SEO best practices on LinkedIn got him traction. What he thought was “table stakes” turned out to be news to his audience. And the more he shared, the more inbound leads followed. If you're holding back because you don't think your perspective matters, think again. Your experience has value—even if it feels basic to you. Building Systems for Thought Leadership If you want your team to start sharing their knowledge, you have to get intentional. At Go Fish, they didn't just hope employees would write content—they built systems: Every new hire had to write two blog posts a year. They tracked contributions in their project management system. They created two career tracks: one managerial, one based on thought leadership as an individual contributor. That last part is huge. By tying thought leadership part of promotions and career growth, they gave employees a real incentive to contribute. Chris himself went from manager (which he admits wasn't his strong suit) to a senior role via the thought leadership track. The lesson here is that if you want consistent content, make it part of how you hire, measure, and promote. Don't just “encourage” thought leadership—bake it into the agency's DNA. The Evolution of Content: From Blogs to Video Back in the early 2010s, blogs were king. One of Go Fish's founders wrote a massive guide on reputation management on the Moz blog that spun up an entire new agency vertical. That was the play then. Today, however, the game has shifted. According to Chris, video on LinkedIn and Twitter is where the biggest impact happens now. Video humanizes your agency. It takes the mystery away for prospects who are wondering: “Who would I be working with? Are they innovative? Do I trust them?” Webinars have also proven effective—letting people go deeper on topics, showcase expertise, and generate leads from long-form content. But the principle stays the same: meet people where they are, with content that builds authority. The Patience Tax: Why Content ROI Takes Years With content creation, you can't expect results in six months. Here's the brutal truth: content is a long game. To do content you can't think even on seeing results in six months. It may take years. Chris has gotten clients that thought about him when they needed an agency because they saw him speak at a conference two years prior. ROI doesn't always show up on a quarterly P&L—it compounds over years. The same goes for video content. Rarely does someone listen to one episode and instantly buy. Instead, they binge for months or years before making a move. That's why consistency matters more than intensity. As Chris said: “I post every day, whether I feel inspired or not. It's about the habit.” If you're evaluating content success after three or six months, you're cutting yourself off too early. Play the two-year game. The deals waiting for you are bigger than the “quick wins” most agencies chase. Consistency compounds. Virality is a bonus, not the goal. Strong Opinions and Deep Dives Win Attention So what type of content catches people's attention? On social media, where everyone seems to be shouting the same advice over and over, you can't be afraid to stand out. Take a stance. Neutral content gets ignored. As Chris points out: “Strong takes do well because people either comment to agree or argue. Either way, the algorithm loves it.” Go deep. Technical, niche content might feel too in-the-weeds, but it builds trust. Posts dissecting patents, experiments, or tools often outperform fluff. You may not think that really long niche content could do well, but people will absolutely watch a three-hour tutorial that proves a creator's expertise—and will come out trusting them more. This is the heart of thought leadership: demonstrating expertise in public. Clients don't want generalists. They want to see you know your stuff, inside and out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Steve Forbes slams the new guidance in Florida that ends all vaccine requirements for schoolchildren, warning of the crippling and lethal consequences to kids who don't get immunized for polio, measles, mumps, rubella, and more diseases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:Why authority—not just advertising—is the ultimate differentiator in crowded marketsHow publishing a book or creating thought leadership content positions you as the go-to expert in your communityThe step-by-step process of building credibility and influence that attracts patients, opportunities, and partnershipsLessons from working with thousands of entrepreneurs, doctors, and business leaders worldwideThe mindset shift required to move from being “just another provider” to a recognized authority in your fieldWhether you're looking to elevate your brand, attract higher-quality patients, or future-proof your career with lasting credibility, this episode is full of practical strategies you can put into action.Resources Mentioned in This EpisodeBooks & Concepts:The Authority Advantage by Adam Witty and Rusty Shelton – A primer for how to earn trust and become a thought leader.Authority Marketing by Adam Witty and Rusty Shelton – A framework for positioning yourself as a recognized expert.Lead the Field by Earl Nightingale – A classic on personal development and leadership.Influence by Robert Cialdini – Insights into persuasion and the psychology of trust.The Business of Expertise by David C. Baker – How to leverage specialized knowledge to build authority and attract clients.The E-Myth Revisited by Michael Gerber – A guide to building systems and escaping the trap of working only in your business.Organizations & Projects:Advantage Media – The publishing company Adam founded to help experts become authors.Forbes Books – A publishing partnership platform for business leaders seeking visibility and credibility.Subscribe & Review:If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
On Mission Matters, Adam Torres interviews Dominic Forth, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what's next: a personal media tour, two new concept podcasts, and expanded event support. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
unbillable hours - a podcast about better professional services marketing
We're back - and start our post-summer show with a deep dive into answers to the dreaded question "What should our consultancy post about?" (or some such): Tune in to hear Flo discuss the best philosophy for thought leadership planning and how to derive content from your value proposition. Enjoy! Credits Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota Shownotes Check out the upcoming Deltek Webinar feat. Flo here
teve Forbes explains that in order to win peace in Ukraine and end Russia's war of aggression, the Trump Administration must supply Ukraine with greater while imposing tougher sanctions on Russia.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transform how you communicate with tools that make your message stick.Great communication isn't just about what you say — it's about what your audience remembers. That's why Jim Szafranski, CEO of Prezi, believes that visuals and storytelling are key to making ideas stick.For more than 15 years, Prezi has been reimagining the way we share information, helping communicators move beyond static slides and into dynamic, memorable experiences. In the first episode of the Think Fast, Talk Smart Tech Tools miniseries, host Matt Abrahams talks with Szafranski about why visuals are so powerful for retention, how non-linear storytelling can make presentations more engaging, and the role AI now plays in shaping the stories we tell.In addition to insight-packed discussions, this miniseries explores innovative tools that enhance the way we communicate and connect. Whether you want to make your presentations more memorable, craft stories that stick, or connect with your audience on a deeper level, these episodes will help you communicate with greater clarity, confidence, and impact.Episode Reference Links:Jim SzafranskiPrezi Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:18) - Prezi Elevator Structure (02:09) - The Power of Visuals in Storytelling (04:12) - Making Complex Ideas Simple (06:22) - When to Use Visuals (09:01) - Advantages of Non-Linear Storytelling (11:26) - AI's Role in Visual Communication (14:22) - Favorite Communicator (15:37) - Communication Hack or Tool (17:28) - Conclusion *******Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Try Prezi today and get 25% off exclusively at prezi.com/thinkfast.
What happens when every member of your team thinks, works, and communicates differently? Do you see chaos—or do you see opportunity? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Stephanie Chung, bestselling author of "Leading People Who Are Not Like You" and a pioneering executive in the aviation industry. Stephanie challenges leaders to move beyond surface-level diversity and embrace the reality that every team is built on differences—in age, gender, culture, abilities, experiences, and thinking styles. Her thought leadership reframes leadership for today's workplace. This isn't about DEI checkboxes. It's about ROI. Leaders who know how to harness diverse perspectives build stronger, more innovative, and more resilient organizations. Stephanie introduces her ALLY framework—Ask, Listen, Learn, and then act—to help leaders cut through the noise and lead with both head and heart. She points out that too many leaders default to “safe teams” where everyone looks different but thinks the same. Safe teams don't innovate. They underperform. Great leadership requires stepping into the challenge of managing complexity and difference. Stephanie's work equips executives with the tools and mindset to do just that. Stephanie also highlights the real business case. Diverse teams deliver better outcomes, but only when leaders develop the skill—and courage—to engage differences instead of ignoring them. Her book and keynotes are sparking a movement that's helping organizations move past fear of mistakes and into a more open, adaptive, and human style of leadership. If you lead people—and especially if they're not like you—this conversation will challenge your assumptions and expand your playbook for growth. Three Key Takeaways: • Safe teams underperform — When everyone thinks alike, innovation stalls. Real growth comes from embracing differences, not avoiding them. • Leadership is about ROI, not DEI checklists — Diverse teams deliver stronger results, but only if leaders know how to harness and manage those differences. • The ALLY framework matters — Ask, Listen, Learn, and then act. This simple model helps leaders navigate generational, cultural, and communication gaps effectively. If Stephanie's episode got you thinking about the challenges—and opportunities—of leading people who aren't like you, then you'll want to dive deeper with Lily Zheng's episode on Diversity, Equity, and Inclusion Deconstructed. Both conversations cut through the noise and focus on what really drives results: leaders who can embrace differences, move beyond surface-level DEI checklists, and create teams that thrive. Where Stephanie gives you the ALLY framework to navigate everyday leadership dynamics, Lily brings a data-driven lens to diagnose what's working and what isn't inside organizations. Listen to both, and you'll walk away with a sharper playbook for leading diverse teams, boosting innovation, and turning inclusion into real ROI.
This week on Swimming with Allocators, it's time for another debate, discuss, and question episode as Earnest and Alexa dive into the complexities of venture capital from both LP and GP perspectives, focusing on how fund managers can differentiate themselves and the art of due diligence. They also discuss the realities of fund and startup failure rates, the evolving importance of marketing and narrative in VC, and the challenges smaller LPs face in achieving true diversification. Listeners will gain insights into what LPs look for when selecting funds, the significance of relationships and track record, and practical advice for navigating the ever-changing VC landscape. Recommended podcasts and resources round out the episode, offering further learning for aspiring allocators and fund managers. You won't want to miss this one!Highlights from this week's conversation include:VC Lab Applications & Emerging Manager Interest (0:26)Commitment and Self-Belief in VC (1:41)Honesty in Startup vs. Fundraising Pitches (5:02)Pitching Preferences: Deck vs. Conversation (7:24)Differentiation in GP Pitches (9:07)Barriers for New GPs & LP Slot Scarcity (14:59)Portfolio Construction & Venture Alpha (17:28)Marketing, Narrative Control, and Full-Stack VC Firms (19:51)Thought Leadership and Brand Building in VC (25:05)AI Concentration and Diversification Challenges (30:01)Differentiation for Emerging Managers (32:33)Host's Fund Plans: Stresswood (36:17)Lessons Learned & Must-Listen Episodes (38:58)Recommended LP-Related Content (41:36)Final Thoughts and Takeaways (43:33)Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one's for you. Tori shares the foundational shift from “getting paid for your hours” to “getting paid for your brain,” and explains why visibility without positioning is just noise. You'll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped opportunity. This episode is especially practical for women ready to shift from general growth to owning a category of one. We cover: The real reason for rebranding the Power Project Why visibility plans must match your lifestyle and business model The most overlooked building blocks of thought leadership What happens when you own your expertise and claim your space Whether you're semi-known or ready to be the go-to expert in your niche, this is your permission slip to scale with strategy — not stress.
Reinventing your life or career starts with reflection and conversation. Making the leap — to a new career, to the next stage of a relationship, or to a different version of yourself — requires honest communication. For Ilana Golan, being “leap-ready” requires that we answer three questions: Why me? Why this? And why now?Golan knows all about these leaps, as her career spans corporate executive roles, entrepreneurship, and even F-16 flight instruction. As the founder of Leap Academy and host of the Leap Academy Podcast, she helps equip others to navigate their own personal and professional reinventions. As she says, “It's really about communicating from the vision,” which starts as an inside job. “Why is this the right thing for me right now? You convince yourself first, because when you're [at] peace with what you're trying to do, it's a lot easier to convince others.”In this episode of Think Fast, Talk Smart, Golan and host Matt Abrahams explore how honest communication shapes every stage of reinvention, whether that's listening to the signals your mind and body are sending you — like “sleepwalking through life” and imagining something more — or articulating your pivot in ways that create understanding rather than resistance. Wherever you hope to leap, Golan's insights show how to communicate through change with confidence and clarity.Episode Reference Links:Ilana GolanLeap Academy Podcast | Leap AcademyEp.187 Experimenting, Failing, and Finding Your Job Fit - Catalyze Your CareerEp.147 Disrupt Yourself: How to Innovate Who You Are and Become Who You Can Be Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:39) - Breaking Barriers & Career Patterns (02:18) - Waking Up to Change (03:42) - Signs It's Time for a Pivot (06:45) - The Rise of Portfolio Careers (10:17) - Communicating Career Leaps (13:29) - Finding Clarity in Reinvention (20:01) - The Final Three Questions (22:56) - Conclusion *****Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you for free.This episode is brought to you by Babbel. Think Fast Talk Smart listeners can start your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.
You know visibility is the next step. You've built the offer, you've got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?"In this episode, I'm joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn't more polish or a bigger audience.When you lead with your message, your mission, and the people you're here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity.Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out.
Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping CPAs and financial advisors amplify their voices, Hank shares practical strategies for building thought leadership, pitching stories to editors, and turning content into a valuable asset. Discover the difference between influencers and true thought leaders, the power of repurposing content, and why authenticity matters more than perfection. If your goal is to publish your first article, write a book, or simply get your ideas heard, this episode is packed with actionable advice and real-world examples to help accounting professionals stand out and make an impact. Get the full show notes and more resources at TheUniqueCPA.com
Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels.We share a practical roadmap for turning employees into influential voices. Learn how to create strong LinkedIn profiles, develop consistent content, and use nano-influencers to boost visibility without chasing massive audiences. We cover how to overcome executive resistance, measure success, and keep programs focused using a simple one-page strategy. You'll also hear how friendly internal competition can accelerate adoption and results. If your thought leadership isn't working, this episode shows how your people can turn it around. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.
Beyond features and benchmarks, what truly drives user engagement in AI? Lukas Egger explains why "engagement in AI is not just about knowledge or utility, it's about emotional connection." This episode explores how human-like interactions with generative AI are creating unprecedented emotional bonds, fundamentally changing product perception and customer loyalty. Discover the power of "industrialized empathy" and why users are even downgrading products for preferred "personalities." Lukas shares thought-provoking insights on why understanding and mastering the emotional dimension of AI is fast becoming a critical competitive advantage.
The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletter// AbstractWe're entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today's GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn't just evolution—it's a replatforming of the entire GTM function.// BioJoel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he's not architecting next-gen growth strategies, you'll find him logging long miles on the trail or coaching his sons' soccer and baseball teams like a champ.// Related LinksWebsite: https://www.neoteric3d.com~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Joel on LinkedIn: /joelshorwitzTimestamps:[00:00] Joel's preferred coffee[00:53] Agentic workflows in marketing[04:26] Agentic AI vs big data[08:24] Creative outreach automation[13:08] LLMs in marketing optimization[17:36] Traffic relevance[23:36] End-to-end AI workflow[28:10] AI in task automation[32:08] AI systems architecting[38:00] AI vs Thought Leadership[43:10] AI as sparring partner[45:22] AI shifts human roles[48:23] Wrap up
Mo Gawdat, former Chief Business Officer at Google X, now Chief AI Officer at Flight Story and bestselling author, joined Lester Kiewit for a conversation on happiness, work, and the future of technology. Reflecting on his own journey, Gawdat said, “I am the happiest I have ever been… Happiness is a calm and peaceful state of contentment when you’re OK with life as it is.” He explained his well-known formula for happiness, “Happiness is equal to or greater than the difference between the events of your life and your expectations of how life should be.” On the link between happiness and work, Gawdat was clear that no job can guarantee fulfilment. “Nothing has an inherent value of happiness within it. Sadly, most of us are convinced our job is the purpose of our life. That’s a very capitalist promise.” He added that moments of stillness are essential, saying, “When you step away from the manic pace of the world, even for a few hours, clarity sets in.” The conversation also turned to artificial intelligence and its role in shaping the future of work. Gawdat believes automation could bring about abundance. “AI can make everything almost free. The question is will humanity use this to take care of everyone, or continue to deny people a decent life if they are not productive?” When it comes to dealing with life’s difficulties, he draws a distinction between pain and suffering. “Pain is inevitable, but suffering doesn’t need to be generated by us. Happiness is not our privilege or right. Happiness is our duty because when you’re happy, you make a positive difference to the world around you.” Surprisingly, Gawdat also sees a role for AI in helping people form deeper connections. “One of my projects is a love coach AI that helps you know yourself better and find genuine connections. If our intention is real love, technology can even help us there.” As the conversation closed, Gawdat returned to his central theme. “Humanity’s duty is to find that calm and peaceful contentment I call happiness, and to spread it around to those they love.” Cape Town will soon host the Mind Matters Summit Step Into Your Focus and Flow taking place on Wednesday, 4 September at the CTICC. This one-day summit brings together 1,500 corporate leaders, entrepreneurs, health experts and wellness enthusiasts to explore the latest thinking on performance, resilience and wellbeing. The programme features international thought leaders, neuroscientists and elite athletes, all focused on helping us harness the mind as our most powerful tool for success. The day runs from 9am to 4:30pm followed by a networking cocktail event from 5 to 7pm. Registration opens at 8:15am. For more information and tickets, visit mindmatters-summit.com. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Want clarity on your leadership style? Take the quiz at www.bebrightlisa.com/quiz Stepping out of corporate and into coaching, thought leadership, or entrepreneurship can feel like walking around in shoes that don't quite fit yet. You're excited about what's next, but you can't shake the feeling that you're still “becoming” the person you want to be. In this episode, visionary business coach and personal branding expert Lisa Guillot shares the identity-shifting work behind confident visibility. You'll learn how to release the version of you that no longer serves your vision and step into the leadership presence that will attract your future clients.
Explore the delicate balance between AI and authentic creativity with branding expert David Brier as he tackles a question that every content creator must face: Is your personal brand losing its humanity in the digital age? This episode of the 365 Driven Podcast promises insights into maintaining your individuality as AI becomes increasingly sophisticated. Uncover the secrets behind visionary entrepreneurs like Steve Jobs, and how they harnessed originality and adaptability to navigate an ever-changing landscape. A fresh perspective is a powerful tool, and David navigates the potential of approaching industries as outsiders—untethered by preconceived notions. By sharing personal journeys, David and Tony highlight how stepping into new territories without traditional constraints fosters innovation and creative problem-solving. Confidence emerges as a vital ingredient, allowing individuals to position themselves as experts beyond niche specifics. Adopting an outsider's view can lead to groundbreaking ideas and significant impacts, both personally and professionally. Engagement and authenticity over automation are key themes as this episode explores strategies for building a strong personal brand. By examining the nuances of communication in the AI era, David and Tony underscore the importance of genuine human interaction. Real-life examples illustrate the power of personal branding and audience connection. Key highlights: Navigating AI and Technology in Communication Success Beyond Industry Expertise The Power of Independent Thought Building Branding Through Consistency and Values Strategizing Content Creation for Audience Value Authenticity Over Automation in Communication Fostering Audience Growth Through Engagement Connect with David Brier: Website: risingabovethenoise.com | davidbrier.com Instagram: @risingabovethenoise Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven
Ready to stop blending in with every other content creator in your space? In this episode, Kimberly Gayle reveals the difference between sharing tips and creating true thought leadership that positions you as THE authority in your field. Learn the T.H.I.N.K. framework for developing bold perspectives that make people stop scrolling and start thinking differently about your industry. Discover how to move beyond educational content to assertions, judgments, and predictions that challenge the status quo and build an unstoppable personal brand. If you've been holding back your boldest ideas because you're worried what people might think, this episode will give you the courage and framework to lead with your unique perspective. Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! https://forms.gle/LNMjzcHtXuauGZbv7 Show Notes Here: Let's Connect Online! Email me: hello@kimberlygayle.com DM/Connect on IG: @kimberlygayleconsulting
Send us a textThought leadership has become a buzzword in marketing, but what does it really mean and how can businesses use it to their advantage? In this episode of Marketing Espresso, I'm joined again by Karen Chalmers, Vice President of Marketing at Interval, to unpack the real meaning of thought leadership and how to empower your team to step into it.Karen has over 25 years of experience at the intersection of creativity, media, and marketing. She's built strategies that drive brand awareness, optimise budgets, and lead teams to meaningful results. She's passionate about empowering not just executives, but entire teams, to share their unique perspectives and expertise.We dive into why thought leadership shouldn't just sit with CEOs or founders, and how every team member, whether they've been in the industry for two years or thirty, has valuable insights to share. Karen shares her approach to guiding teams to start posting on LinkedIn, how to overcome imposter syndrome, and why a diversity of voices strengthens brand credibility.The conversation also covers the fears that hold people back, from “what if my opinion is wrong” to “what about the trolls.” We explore how to reframe those fears, embrace experimentation, and see thought leadership as an ongoing journey rather than a one-off tactic.Key takeaways:Thought leadership is not reserved for the top of the organisation. Every team member can contribute.Imposter syndrome is common, but opinions and experiences are never “wrong.” Sharing your perspective adds value.Fear of trolls or negative comments is real, but ignoring and not engaging is the best approach.Building confidence takes practice. Start small, with one post a week, and build from there.Organisations that empower their people to share thought leadership build stronger brands and deeper trust.Actions you can take today:Encourage your team to create one LinkedIn post in their own words this week.Workshop thought leadership internally, offer support and feedback to build confidence.Think about your own “hill to die on” the topic or message you're most passionate about sharing.You can connect with Karen on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when the agency you've built is just… stuck? Or when you hit a revenue ceiling, lose a major client, and start wondering if you've been playing the wrong game entirely? Those moments either break you or become the pivot points that redefine everything. In this episode, you'll hear from an agency owner who's lived through the grind growing his agency from scratch, riding out recessions, choosing a niche that would help him get out of “no man's land”. He'll discuss the strategic bet that broke through plateaus, why he still refuses to hire a COO, and the million-dollar risk that could have sunk him but ended up being a worthwhile bet on his vision. Alex Membrillo is the founder and CEO of Cardinal Digital Marketing, a 100-person specialist agency in healthcare performance marketing. Based in Atlanta, Alex launched Cardinal 16 years ago fresh out of college driven by equal parts ambition and desperation. Over the years, he's navigated economic downturns, client churn, plateaus, and tough hiring markets, ultimately transforming it from a generalist digital shop into a niche powerhouse serving multi-site medical and dental groups nationwide. In this episode, we'll discuss: Riding out recessions. Breaking plateaus and choosing a niche. Why he still prefers not hiring a COO. Alex's million-dollar bet on himself. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Starting from Scratch (and a Hospital Room) Alex didn't start Cardinal with a polished business plan or a stack of VC cash — he started it the day after his first child was born. After watching his dad's business nearly collapse thanks to a terrible SEO agency, Alex vowed to do better. With a fraternity brother on board and the confidence of having built a website once at sixteen, they left the hospital, started cold-calling local businesses, and selling websites. That first chapter didn't exactly go as planned. The websites flopped, but an SEO win for a kayak tour company gave them the confidence (and proof) they needed to double down on search. From there, they expanded into paid ads and built a reputation on a simple promise: If we suck, we'll give you your money back. In the wild west of 2009 SEO, when big agencies were scrambling to go “digital” overnight, this direct, performance-focused approach gave them an edge. Riding Out Recessions & Staying Hands-On Recessions shaped Alex's early leadership style. In 2009, big agencies were struggling, but lean, hungry digital-first shops could move faster and win clients. That meant Alex was doing it all—account managing 20 clients, selling new business, running QuickBooks, and hiring unpaid interns just to keep things moving. In those early days, generalists are gold. If you're too small for deep specialization, having people who can juggle SEO, PPC, and client management was critical. Even now, with a bigger team, Alex stays close to clients—spending hours each week on calls. To him, the job never ends, and the size of the clients is the only thing that's changed thus far. Hence, staying in the work keeps his perspective sharp. Breaking Plateaus by Choosing a Niche By 2016, Cardinal had hit a wall at around $3.5M in revenue. At that stage, he realized what he had wasn't really a business. You're just a very good operator that probably has one or two big clients. The problem is that if those clients leave, as it happened to him when he was around $4 million, then you're down to zero again. They'd grown by targeting four sectors—higher ed, home services, healthcare, and legal—which did help propel the agency. However, growth stalled again at $7–8M. Then COVID hit, and Alex decided to stop playing the “variety” game. Inspired by Jim Collins' Hedgehog Concept, he asked: What can we be the best in the world at? What drives our economic engine? What do we actually love doing? The answer was healthcare. They rebranded, rewrote their site, published thought leadership, and even released a book to claim their spot in the niche. They didn't fire old clients—they just stopped marketing to non-healthcare prospects and let those accounts naturally roll off. Alex does wish he would've also kept a bit of focus on higher ed, another sector where the agency really shined. Nonetheless, the bet paid off: a laser focus on healthcare has helped them grow faster, build deeper expertise, and win larger multi-site provider clients. Why Alex Still Doesn't Have a COO Alex firmly believes you can grow out of most problems, so every time he felt the agency was stuck, he went right back to improving their marketing, getting bigger clients, and hiring talented people. It's a simple formula that has kept working for him throughout the years. However, here's where he breaks from conventional wisdom: even at 100+ employees, Cardinal has no head of operations or finance. Everyone, including him, is billable. “I've made the mistake 83 times of listening to experts who say ‘Go hire a COO,'” Alex says. In his view, it's just not worth it at that point in your growth. “Do as much as you can as the owner. Have all departments report to you. You don't need middle management pushing paper. You need smart, talented people actually doing the work.” That lean structure only works if you market hard and keep new business flowing. It gives you the freedom to walk away from bad-fit clients and double down on growth opportunities. AI as Your Board of Advisors Agency owners like Alex, who see no need to hire a COO or CMO while they can still manage things themselves, can now turn to AI as a resourceful solution, treating it like an in-house advisory board. Like fellow agency owner Chris Dreyer—who built custom GPTs for CFO and COO roles and used AI to better understand the business acquisition process—Alex is now considering feeding his P&L and monthly reports into AI to spot trends, explain fluctuations, and even validate assumptions. The takeaway: you don't need expensive consultants or bloated leadership teams to get strategic insight. With the right prompts, you can cut through the noise and focus on execution, the part AI can't do for you (yet). The Million-Dollar Bet on Himself One of Alex's biggest turning points came when he bought out his co-founder. His partner had lost interest in client work, and Alex saw no way forward without full control. After a year of negotiation, he signed a deal that left him $1M in debt. For three years, he funneled $35,000 a month from profits to pay it off, losing sleep and enduring massive stress. In hindsight, it was worth it, but it took “probably 30 years off my life,” Alex says. Still, it was a defining moment—proving to himself he was willing to bet big on his own vision. Thought Leadership as a Growth Engine Cardinal's healthcare niche dominance didn't just happen—it was engineered. Alex leveraged thought leadership to own the space. From content and events to industry-specific messaging, they positioned themselves as the go-to choice for multi-site healthcare providers. He's quick to point out this approach has pros and cons, but if you want his playbook, he's happy to share it—just reach out on LinkedIn. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Are you the bottleneck in your own business? Many entrepreneurs wear every hat—CEO, sales, R&D, even accounts receivable—yet still feel stuck. Cary Prejean, founder of Strategic Business Advisors and author of three books, has spent 40 years helping business owners shift from operator to visionary leader. In this episode, we explore why entrepreneurs don't need to become great managers—and why trying to do so can hold them back. Instead, Cary shows how to build processes that keep the business running without you, freeing you to focus on vision, growth, and impact. We break down the opposite skill sets of entrepreneurs and managers—why one thrives on vision, speed, and risk, while the other thrives on stability, patience, and process. Cary explains how to use the language of leadership to engage your team, enroll them in your mission, and empower them to take ownership. It's about letting go without losing control, and creating repeatable, scalable systems that make you irrelevant to daily operations—in the best possible way. Cary shares practical ways to get the attention of distracted, fast-moving entrepreneurs, starting with the right questions. He reveals how to uncover hidden bottlenecks, fix chronic operational headaches, and stop training your team to rely on you for every decision. We also discuss the parallels between leading people and prompting AI—clear direction, desired outcomes, and the freedom to innovate. From his roots in accounting to his evolution as a leadership advisor, Cary's journey offers a blueprint for sustainable growth. We talk about his upcoming books—one on common business-killing mistakes, and another on the lost art of relating—and how improving communication can transform not only your business but your relationships. If your business can't run without you for more than a day, this conversation could be your turning point. Three Key Takeaways: • Entrepreneurs shouldn't try to become great managers — The skill sets are fundamentally different. Instead of forcing yourself into a management mold, focus on evolving into a visionary leader who sets direction, inspires others, and empowers the team to execute. • Build processes that run the business without you — Repeatable, scalable systems free you from daily firefighting. When your team owns the process and delivers consistent results, you can step away from the weeds and focus on growth and innovation. • Empower and engage your team through clear vision and communication — Enroll employees in your mission, give them ownership of solutions, and resist micromanaging. Leadership is about prompting for outcomes, not dictating every step—just like using AI effectively. If Cary's episode got you thinking about how to stop being the bottleneck in your own business, Jonathan Raveh's conversation is your perfect next step. Both episodes tackle the same core challenge—how to move from doing it all yourself to building systems and empowering others. Cary shows you how to evolve from operator to visionary leader, while Jonathan dives deep into scaling thought leadership so your ideas can live and grow beyond you. Listen to Jonathan's episode to see how you can turn your vision into a shared organizational capability, equip your team to contribute their voices, and create thought leadership that scales—without burning you out. Pair these two episodes and you'll have a roadmap for scaling both your business and your ideas.
Send us a textJoin Richard C. Wilson, founder of the Family Office Club, for an in-depth workshop on AI tools, thought leadership, and capital raising strategies used by top investors and dealmakers. In this presentation, Richard shares:Why thought leadership is the “holy grail” of raising capitalHow to clarify your one-liner to attract more deal flowAI-powered tools for sourcing, due diligence, and investor outreachHigh-impact sales and marketing strategies including text marketing, live chat, and asynchronous communicationInsights from billionaires and top entrepreneurs on scaling businesses and building lasting wealth
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter. 1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place. 2. It's how you build a following, which will likely mean more attendees for your presentations. 3. It forces you to regularly refine and polish your thoughts. 4. It lets you test your ideas and receive feedback on them. 5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
What if your next career move wasn't about climbing the ladder—but making real progress toward a life of purpose? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Michael Horn—author, speaker, and co-founder of the Clayton Christensen Institute for Disruptive Innovation —to explore how thought leadership can transform education, careers, and the way we make big life decisions. Michael has spent decades applying the "Jobs to Be Done" framework—originally developed by Clayton Christensen—to help individuals and organizations rethink their goals. He's worked alongside entrepreneurs, university presidents, and innovators who are reshaping the future of learning and work. His latest book, "Job Moves: 9 Steps for Making Progress in Your Career", takes this powerful research and makes it personal—helping people make smarter, more fulfilling choices. We dig into how ideas evolve beyond their original intent. Christensen's theory of disruptive innovation started with disk drives, yet found its way into steel mills, education, and now career design. Michael shares how “Jobs to Be Done” is following a similar path, expanding from product design into deeply human territory—helping people identify the real motivations driving their decisions. We also tackle the big shifts in higher education. From universities facing demographic cliffs to the innovators thriving in the post-COVID landscape, Michael offers an unflinching look at what it takes for institutions to adapt—or be left behind. His insights bridge the gap between theory and practice, showing how thought leadership can both diagnose challenges and drive measurable change. This conversation is a masterclass in taking a proven idea, reimagining its applications, and building influence by serving a market that's ready for transformation. Whether you're leading an organization, shaping public policy, or charting your own next move, Michael's approach offers a blueprint for progress. Three Key Takeaways: • Decades of consulting experience can be distilled into a compelling book that captures proven strategies, lessons learned, and actionable insights for a targeted audience. • Translating expertise into thought leadership requires transforming complex, insider knowledge into clear, engaging narratives that resonate beyond your immediate industry. • A well-crafted book serves as a strategic asset, building credibility, expanding reach, and opening doors to new opportunities and revenue streams. If you enjoyed hearing Michael Horn unpack how big ideas like Jobs to Be Done can move from theory into real-world impact, you'll want to keep the momentum going with Liz Wiseman's episode, Taking Thought Leadership from Page to Practice. Both conversations dive into the art of translating deep expertise into actionable strategies that resonate beyond your immediate circle. Michael explored how to adapt proven frameworks to education, careers, and personal decisions. Liz builds on that by showing how to make your thought leadership stick—turning insights into tangible change within organizations. By listening to both episodes, you'll gain a powerful one-two punch: Michael's perspective on expanding the reach of great ideas, and Liz's blueprint for ensuring those ideas drive real, measurable results. Together, they'll give you fresh tools to move your own thought leadership from inspiration to implementation.
You can be the best in your field… but if no one knows, you'll keep getting overlooked. In this episode of the Known series, I'm digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity. We'll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you've ever felt like you're doing exceptional work behind the scenes but not being recognized publicly, this episode is your blueprint for change. No more staying quiet. No more safe messaging. It's time to step into your next level of leadership. Join me for a deep dive into: The real reason your dream clients aren't choosing you Why “how-to” content no longer builds authority What true thought leadership looks like in today's market How to leverage what feels basic as your most powerful content Why consistency beats perfection every time You're not the student anymore. You're the expert. Let's start showing up like it.
In our final installment of our series, HR and Age of AI Opportunities and Obstacles, our guests examine the dual impact of AI on mental health. Highlighting both the benefits and challenges it presents. We also discussed building cultures of care and the role of AI as a tool to enhance workplace practices.Special Thanks to our Contributors:Scott J Prendergast is a Professional Speaker, Certified Coach, Author,College Professor and Mental Health Advocate based in Philadelphia, PAand owner of Scotty P Inspiration LLC. A graduate of Temple University,Scott speaks about the importance of acknowledging mental health insociety, and encourages techniques to overcome the everyday mentalobstacles that hold us back in life. Danny Goldberg is a Workplace Culture Expert, acclaimed speaker, and award-winning entrepreneur who helps organizations navigate today's most urgent workplace challenges. With a focus on building future-proof teams that are resilient, adaptable, and free from burnout, Danny empowers leaders to create cultures of engagement, innovation, and connection.Business, Engagement, Human Resources, Management, Thought Leadership, Return to work, Inclusion, Hybrid work, AI, phillyshrm.org
Send us a textJoin Sid as he and Adrian Leal explore how creating authentic content and establishing thought leadership can transform sales success in the office furniture industry. They discuss how content creation builds lasting professional relationships and personal credibility. • Building relationships matters more than product knowledge in our commoditized industry• Take the product away from the sale to focus on authentic human connections• How digital "social proof" influences purchasing decisions before meetings occur• Creating content establishes you as a subject matter expert in your field• Use passion topics rather than product features to differentiate yourself• Why connecting sales strategy with mental health resonates with younger professionals• The importance of consistency in content creation despite initial fears• How thought leadership creates opportunities for connecting with the A&D community• How the confidence gap holds back industry professionals from sharing their expertise• Build a content "time capsule" that serves both professional goals and personal legacyConnect with Adrian Leal on LinkedIn to continue the conversation and see his thought leadership content in action.Resources: The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness by Ichiro Kishimi and Fumitake Koga - https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1501197274Connect with Adrian Leal:Clarus - https://www.clarus.com/Adrian & Co. - https://adrian-co.salesreach.io/main-pageLinkedIn - https://www.linkedin.com/in/adrian-leal-7a025862/Email - info@clarus.comConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
In this special edition of The Connected Leadership Bytes, Andy Lopata revisits his conversation with thought leadership experts Mindy Gibbins-Klein and Daniel Priestley. Andy, Mindy and Daniel examine the art and science of becoming an influential voice in your field. Mindy introduces the concept of 'thoughtful leadership,' defining it as the courage to share new, exciting ideas widely and respectfully. She challenges leaders to discover their passion and legacy. Daniel Priestley explores the shift from geographical to ideological communities in the digital age, explaining why sharing ideas is now essential for creating alignment and attracting talent, customers, and investors. Together, they discuss the practicalities of cutting through online noise, the delicate balance of authenticity, and how to handle changing your mind publicly. This episode is a masterclass for any leader looking to build influence, shape conversations, and create a lasting impact in a crowded world, reminding us that true leadership begins with the courage to think differently and share that thinking with others. Key Takeaways Thought leadership isn't a title; it's the result of having the courage to share exciting, new, and original ideas widely and well. We now live in ideological neighbourhoods. In the digital age, people align based on ideas, not just geography. If you aren't sharing your ideas, you can't create alignment. Respect is non-negotiable. To be a ‘thoughtful' leader, your ideas must be shared with respect, acknowledging you don't have all the answers and being open to conversation. Authenticity requires rising to the moment. While being true to yourself is key, leadership also means delivering the message your audience needs to hear. Relationships are your testing ground. Use your trusted network to "lock horns" and strengthen your ideas in a safe environment before sharing them with a wider audience. Actionable Insights Start with your "why," not the title. Instead of aiming to "become a thought leader," identify a passion, a problem you want to solve, or a legacy you want to leave. Your message will be more powerful when it comes from a place of conviction. Narrow your focus. To build confidence and reduce risk, stick to topics you are truly knowledgeable about. Don't feel pressured to have an opinion on every trending topic; master your lane. Practice the "power of the un." To avoid information overload and create mental space for deep thinking, actively unfollow, unsubscribe, and unplug from sources that create noise rather than value. SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Daniel Priestley: Website |LinkedIn | Connect with Mindy Gibbins-Klein:Website |LinkedIn | The Financial Times Guide to Mentoring Episode 125 Featuring Daniel Priestley and Mindy Gibbins-Klein
Steve Forbes looks to the historical example of "X"—the pseudonym of George F. Kennan, who advanced the policy of containment that helped serve as a North Star for U.S. foreign policy for decades—to argue that we now need a new guiding principle to take us safely through our present confused, dangerous times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Forbes explains why having a strong dollar is crucial for keeping the U.S. the most powerful nation in the world, and warns that those taken in by the siren call of a "weak dollar" are stoking real dangers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What happens when world-class research escapes the ivory tower and takes root in the boardroom In this episode of Leveraging Thought Leadership, Peter Winick sits down with Christopher Marquis — Professor of Chinese Management at the University of Cambridge and author of "Profiteers: How Business Privatizes Profits and Socializes Costs" — to explore the art of turning academic insight into practical, high-impact business thinking. Chris is on a mission to bridge the gap between scholarship and the real world. He believes that ideas shouldn't be trapped in academic journals read by only a handful of peers. Instead, they should spark change in boardrooms, inspire sustainable business practices, and help leaders tackle global challenges like climate change. His work blends rigorous research with compelling storytelling, translating complex theories into actionable strategies that resonate with executives, policymakers, and entrepreneurs alike. From op-eds in The Washington Post to features in Harvard Business Review, Chris knows how to make ideas travel. He shares how brevity, boldness, and a clear thesis can elevate a message — and why writing 800 words for a newspaper can sometimes have more impact than publishing in the most prestigious academic journal. For Chris, thought leadership is about reach and relevance, not just citations and tenure points. The conversation dives into the discipline of choosing which ideas deserve a book, the craft of finding evergreen principles that survive political and economic cycles, and the skill of meeting business leaders where they are — without losing academic rigor. Chris also offers practical advice for academics ready to step beyond their university walls, connect with executive audiences, and position their work at the intersection of insight and impact. If you want to understand how to turn deep expertise into broad influence — without watering it down — this episode will show you how. Three Key Takeaways: • Academic credibility needs business reach — Groundbreaking research has little impact if it stays locked in academic journals. Translating ideas into accessible formats like op-eds, HBR articles, and books makes them actionable for business leaders. • Evergreen principles drive lasting influence — Successful thought leadership balances timeless core ideas (like sustainability imperatives) with timely examples that connect to current cultural, political, or economic contexts. • Storytelling bridges the gap — Data and theory matter, but real-world stories, case studies, and clear narratives are what resonate with executive audiences and create lasting engagement. If you enjoyed Christopher's episode, don't miss our conversation with Mark Smith, who built SHRM's thought leadership function from the ground up. Both share a passion for taking complex research and turning it into clear, actionable insights that reach the right audiences. Chris brings the global lens of sustainability; Mark offers the inside view of embedding thought leadership within an organization. Together, these episodes show you how to move ideas from theory to real-world influence. Listen here: Discovering Thought Leadership – Mark Smith
Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Ever wondered why some consultants command premium rates while others struggle to prove their worth? The answer lies not in credentials alone, but in alignment – finding the perfect intersection between your natural strengths and what the market truly values.This episode dives into the journey from undervalued service provider to sought-after expert. We explore how many consultants start with a "messy" phase of taking whatever work they can find, and why this approach rarely positions you to communicate your true value effectively. The pivotal shift happens when you transition from accepting random projects to building a business centered around your unique expertise.*********Ready to identify the gaps preventing your genius from being recognized? Click here to take the quiz to discover your next steps toward unshakeable credibility that generates consistent demand without the hustle.Interested in learning more about the Strategic Authority Framework? Visit https://excelatconsulting.com/authoritydesigned/Let's Connect!LinkedIn: https://www.linkedin.com/in/drangelinadavis/Instagram: https://www.instagram.com/drangelinadavis/
Steve Forbes calls for Stephen Miran, President Trump's nominee for Federal Reserve Governor, to be asked how important he thinks i it is to have a dollar stable in value, and whether he believes that prosperity causes inflation—his answers could determine the future of the U.S. economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The marketplace has shifted—dramatically. The strategies that worked even a year ago (like endless posting, scripted webinars, or exhausting live launches) are no longer converting the way they used to. But here's the good news: this change has created an incredible opportunity for CEOs and founders who are ready to step into what Judy calls The Authority Shift. In this bold, faith-filled teaching, Judy unpacks why we're now living in the Doubt Economy, a climate where today's empowered buyers are skeptical, discerning, and done with smoke-and-mirrors marketing. But rather than resisting the shift, this is your moment to simplify, stand out, and lead as the God-appointed authority in your industry. You'll discover how to elevate your messaging, reframe your pricing, and speak with bold clarity that cuts through the noise so your dream clients find—and hire—you. If you've felt like sales have plateaued or marketing has become exhausting, this episode is your wake-up call....you don't need more followers, more content, or more gimmicks. You need authority-driven messaging, conviction, and the courage to own the expertise God entrusted to you. This is the unlock. And the key is already in your hand. Episode Highlights & Timestamps (1:09) Empowered Buyers and the Doubt Economy (4:05) Content Consumption and Thought Leadership (5:57) Authority Positioning and Marketing Strategies (8:01) Value Shift and Pricing Strategies (9:57) Establishing Authority and Communicating Value (10:42) Decision to Embrace Authority Next Steps:
Send us a textWhat happens when near-death perspective and entrepreneurial drive collide? In this dynamic episode, Joey Pinz sits down with Aharon Chernin—CEO of Roost—to talk motorcycles, automation, and legacy.After a life-changing moment sparked by his son's health scare, Aharon transformed his approach to life and business. Riding Ducati motorcycles became a way to mentally disconnect—something he couldn't achieve even poolside years ago. That same need for clarity and purpose fueled his decision to launch Roost and drive automation into the DNA of the MSP industry.Aharon breaks down why automation isn't just a tech feature—it's a competitive necessity and future revenue stream. He introduces his automation maturity model, explains how MSPs often think they're further along than they are, and lays out why community-led growth beats vendor-led conferences. No fluff—just value, vision, and velocity.
Send us a textCan creativity and tech leadership co-exist? In this captivating episode, Joey Pinz welcomes John Snyder, CEO of NetFriends and longtime pottery enthusiast, for a thoughtful conversation on scaling a business while staying rooted in service.John shares the full arc of his MSP journey—from tech support to majority owner—emphasizing lessons learned through trial, burnout, and eventually, balance. He reveals how pottery taught him patience and process, while leadership demanded strategic delegation and the courage to ask for help. Learn how John turned marketing into a recruitment magnet, brought in a business partner to sustain growth, and leveraged EOS to transform NetFriends from a scrappy startup to a scalable service machine.
Send us a textWhat happens when a tech whiz with a passion for helping others builds a movement instead of a business? In this compelling episode, Joey Pinz sits down with Mendy Green—founder of Rising Tide and a key force behind MSPGeek—to explore his remarkable evolution from accounts receivable clerk to tech strategist, community builder, and nonprofit leader.Mendy opens up about the importance of personal motivation, the pitfalls of forcing discipline, and why community matters more than profit. From organizing an affordable, vendor-neutral MSP conference to leading by example in an industry full of silos, Mendy shares what drives him: responsibility to others. He also reflects on his love for music, the power of perspective, and how Krav Maga training taught him more about consistency than any business book ever could.
Send us a textWhat do rugby, open-fire cooking, and managed IT services have in common? In this energetic and deeply human episode, Joey Pinz sits down with Frank Merino—serial hobbyist, MSP veteran, and community-driven technologist—to talk about grit, service, and savoring life.From building his first MSP at age 15 to helping transform a small HR firm's workflow with smartphones, Frank's story is packed with passion and problem-solving. He shares his love for CrossFit, the meditative art of cooking with hardwood from Uruguay, and the humbling lessons from honoring military heroes through grueling Murph workouts. But behind every story is a single driving force: a desire to help others live better lives through technology.
Send us a textWhat does it take to evolve an MSP from a lifestyle business into a mature, thriving operation that can survive without the founder? In this heartfelt and insightful episode, Joey Pinz speaks with Vera Tucci, COO of an Italian MSP, about leadership, transformation, and creating a culture that truly supports its people.Vera dives into the key challenges MSPs face—from cybersecurity to talent retention to resisting pressure from private equity roll-ups. She shares how accountability, transparency, and community have shaped her business model—and her personal life. From hiring communication coaches to launching IT Manager survival guides, Vera reveals how emotional intelligence and strategic planning go hand in hand.
Send us a textWhat do guitar pedals, choir harmonies, and AI automation have in common? In this rich and multidimensional episode, Joey Pinz chats with Karl Bickmore—CEO of SnapTech IT and founder of Raven Automation—about leadership, legacy, and tuning into what matters most.Karl opens up about his journey from hands-on tech to executive leadership, blending an engineer's curiosity with an artist's instinct. Whether he's designing complex audio rigs or evolving MSP operations with automation, Karl views growth as both science and art. He reflects on his early computer builds, his battle with yo-yo dieting, and why servant leadership isn't just a philosophy—it's a responsibility. From Patrick Lencioni's The Motive to the Flow conference's bold focus on AI, Karl reveals what it really takes to stay relevant in IT today.
Send us a textIn this authentic and motivating episode, Joey Pinz sits down with Marquel McDowell to talk about bouncing back, showing up, and doing the work that matters.Marquel reflects on his rocky start in the MSP world—where poor culture and zero support nearly pushed him out of the industry. Fast-forward to today, and he's thriving at an MSP that values him, surrounded by a community that feels like home. From Roost Flow to GeekCon, Marquel shares how automation sparked his curiosity, how community helped him grow, and why data—not gut—guides his decisions.He also opens up about fatherhood, the mental benefits of early gym sessions, and the subtle but vital difference between managers and true leaders. With humor and humility, Marquel reminds us that success isn't about perfection—it's about effort, energy, and loving the process.
Send us a textWhat happens when deep faith meets deep tech? In this thoughtful and uplifting episode, Joey Pinz speaks with Adam Meyers—a Tier 2/3 systems engineer, automation evangelist, and sound tech at his church—about his personal and professional journey.Adam shares what fuels his passion for problem-solving, how he uses Microsoft Copilot to streamline workflows, and why sharing automation ideas at Roost matters more than showing off. We dive into his love for solo board games, the lessons of consistency from sound engineering, and the meaningful role his faith plays in his leadership style. Whether he's restoring a deleted file or training new hires, Adam sees work as service—and joy as his KPI.
Send us a textIn this rich and heartfelt episode, Joey Pinz sits down with Becky Teal, community leader at Huntress and longtime MSP industry advocate, to explore the real stories behind service, connection, and fulfillment.Becky shares her unique “short-term hobbies” approach to life, allowing herself to fully explore new interests—like scuba diving and kayaking—without guilt or pressure. She opens up about her personal growth journey, including her work-from-home discipline, travel routines, and what it means to stay fully present both at conferences and at home. With over a decade in the MSP community, Becky reflects on the industry's biggest challenges—security, staffing, and scaling—and how the solution always comes back to community.
Send us a textIn this episode, Joey Pinz sits down with Hyla Strauss-Stanton, Strategic Account Executive at Acronis, for a wide-ranging conversation about legacy, leadership, and evolving with purpose.From crocheting calming gifts for others to driving Acronis' growth through Roost integrations, Hyla brings clarity and authenticity to every part of her life. She opens up about her move across the country, her passion for helping MSPs scale, and the joy of real connection in an industry that's often virtual. Hyla reflects on her start in the channel during COVID, how Acronis supports service providers from security to disaster recovery, and how motherhood, personal growth, and structured spontaneity shape her journey.
Send us a textIn this rich, personal episode, Joey Pinz welcomes legendary channel journalist Joe Panettieri to discuss the pursuit of truth, the rise and risks of media platforms, and the enduring impact of legacy. From Atari arcades and early tech hacks to breaking the Datto-Autotask merger, Joe opens up about the adrenaline of storytelling—and what it takes to do it with integrity.He reflects on his early newsroom training, the partnership that launched ChannelE2E, and the long hours that blurred into decades of excellence. Joe shares why his family's history, captured on Panetteri.io, is now a central focus—and how discipline and obsession shaped his life in love, work, and health. With references to Yoda, Reagan, and Wizardry (yes, the RPG), this conversation hits both the heart and the head.