Podcasts about thought leadership

  • 2,188PODCASTS
  • 6,995EPISODES
  • 31mAVG DURATION
  • 2DAILY NEW EPISODES
  • Dec 2, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about thought leadership

Show all podcasts related to thought leadership

Latest podcast episodes about thought leadership

The CyberWire
ShadyPanda's patient poisoning.

The CyberWire

Play Episode Listen Later Dec 2, 2025 22:13


ShadyPanda plays the long game. India mandates tracking software on mobile devices. Korea weighs punitive damages after a massive breach. Qualcomm patches a critical boot flaw impacting millions. OpenAI patches a Codex CLI vulnerability. Google patches Android zero-days. Cybersecurity issues prompt an FDA permanent recall for an at-home ventilator system. Switzerland questions the security of hyperscale clouds and SaaS services. One of the world's largest cyber insurers pulls back from the market. On our Threat Vector segment, ⁠David Moulton⁠ sits down with ⁠Stav Setty to unpack the Jingle Thief campaign.  In Russia, Porsches take a holiday.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector segment In today's Threat Vector segment, host ⁠David Moulton⁠, Senior Director of Thought Leadership for Unit 42, sits down with ⁠Stav Setty⁠, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco-based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. To listen to the full conversation on Threat Vector, listen here. You can catch new episodes of Threat Vector every Thursday on your favorite podcast app.  Selected Reading Browser extensions pushed malware to 4.3M Chrome, Edge users (The Register) India plans to verify and record every smartphone in circulation (TechCrunch) Apple to Resist India's Order to Preload Government App on iPhones (MacRumors) President orders probe into Coupang breach (The Korea Herald) Qualcomm Alerts Users to Critical Flaws That Compromise the Secure Boot Process (GB Hackers) Vulnerability in OpenAI Coding Agent Could Facilitate Attacks on Developers (SecurityWeek) Google Releases Patches for Android Zero-Day Flaws Exploited in the Wild (Infosecurity Magazine) 'Cyber Issue' Leads to FDA Recall of Baxter Respiratory Gear (GovInfoSecurity) Swiss government bans SaaS and cloud for sensitive info (The Register) Publication: Resolution on outsourcing data processing to the cloud (Privatim) Insurer Beazley Steps Back From Cyber Market as Attacks Surge (PYMNTS.com) Hundreds of Porsche Owners in Russia Unable to Start Cars After System Failure (The Moscow Times) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.  Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes: What's Ahead
Spotlight: This Is The Latest Step In The Disturbing Decline Of That Once Great U.K.

Steve Forbes: What's Ahead

Play Episode Listen Later Dec 2, 2025 4:21


Steve Forbes shreds the latest budget for the U.K., explaining why its raised taxes and ending of jury trials will accelerate the startling degeneration of the U.S.'s mother country, and warns that what's happening in Britain is a warning to those who cherish liberty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elevating Brick & Mortar
How FM Teams Drive Brand Success with Tom Kay, Managing partner at Efficio advisors

Elevating Brick & Mortar

Play Episode Listen Later Dec 2, 2025 52:50


Tom Kay says the industry is at an inflection point — with technology, talent, and consumer expectations all shifting at once. Tom describes how facilities can shape the customer experience every day, and has never been more essential. The teams who embrace data, modern tools, and continuous upskilling will lead the next chapter of the built environment. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.Today, we talk with Tom Kay, managing partner at Efficio Advisors. Efficio partners directly with CEOs and boards to cut through distraction, mitigate risks before they surface, and unlock sustainable growth.TIMESTAMPS01:18 - About Tom04:20 - Advising the industry12:34 - Is FM misunderstood?18:00 - The talent gap31:00 - The impact of new tech45:35 - Future thinking52:42 - Where to find Tom53:09 - Sid's takeawaysSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.LINKS:Connect with Tom on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Studio Sherpas
466. Turn Your Expertise Into Qualified Leads with Maeve Ferguson

Studio Sherpas

Play Episode Listen Later Dec 1, 2025 52:34


Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically. Key Takeaways Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it About Maeve Ferguson Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale. With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads. Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets. In This Episode  [00:00] Welcome to the show! [05:41] Meet Maeve Ferguson [07:36] Intellectual Property [14:01] Diagnostic Architecture [28:11] Rich Niche [32:24] Marketing Strategies [37:59] Agentic AI [50:02] Connect with Maeve [51:37] Outro Quotes "Listen to your market and give them what they want." - Maeve Ferguson "Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson "The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson "We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson Guest Links  Get your IP Assessment (in 8 minutes) Follow Maeve Ferguson on Instagram Connect with Maeve Ferguson on LinkedIn Watch the Expert to Thought Leader Show on YouTube Listen to the Expert of Thought Leadership podcast Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Leveraging Thought Leadership with Peter Winick
AI, Executive Coaching, and the Future of Thought Leadership | Alisa Cohn | 681

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Nov 30, 2025 20:10


What if your most valuable business asset isn't your product, but the way you think? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Alisa Cohn—one of the world's top startup coaches, Thinkers50 and Marshall Goldsmith award winner, author of "From Startup to Grown Up", and host of a podcast by the same name. Together, they unpack what it really takes to turn expertise into a scalable thought leadership platform that attracts premium clients. Alisa breaks down what great coaching actually is at the top of the house. Not therapy. Not box-checking. It's the disciplined work of helping senior leaders see where they are, where they're going, and how they'll get there. She explains why she now focuses almost exclusively on experienced founders and C-suite executives—and why the best clients see coaching as a sign of strength, not weakness. Peter and Alisa explore the often lonely reality of thought leadership work. You're on planes. In hotels. Delivering keynotes. Building IP. Yet rarely surrounded by true peers. Alisa shares how communities like 100 Coaches, mastermind groups, and curated gatherings of top thinkers create "connective tissue" between experts—and why those collisions of adjacent ideas (resilience meets agility meets questioning) are rocket fuel for new IP and offerings. Then they turn to AI. Not as a shortcut, but as a force multiplier for serious thinkers. Alisa explains how she feeds transcripts of 100+ podcast episodes and her HBR/Forbes pieces into AI tools to surface patterns, themes, and questions she'd forgotten—and then does the real work of shaping those into sharp, human insights. They talk about AI as a research partner, synthesis engine, and creative sparring partner—not a cut-and-paste content mill. Alisa also reframes the business model of thought leadership. Her core work is high-touch: one-on-one coaching, offsites, and select speaking. Everything else—books, articles, podcasts, media—exists to build a premium brand, generate demand, and give her the right to charge at the top of the market. She and Peter dig into why a book should be treated as a five-year march, not a launch-week event, and how evergreen ideas keep attracting ideal clients years after publication. If you're a founder, executive, or expert looking to scale your impact without becoming a commodity, this conversation is a masterclass in how to think about your IP, your business model, and your relationship with AI. Three Key Takeaways: • Coaching at the top is a strategic asset, not a remedial fix. Great coaching helps senior leaders clarify where they are, where they're going, and how they'll get there. The best clients see coaching as a sign of strength and leverage it to navigate different stages of growth—from early-stage chaos to pre-IPO scale. • Thought leadership plus brand equals pricing power. Alisa treats her thought leadership—book, podcast, HBR/Forbes articles—as the engine that builds a premium brand. That brand brings her better-fit clients and gives her permission to charge premium rates for high-touch coaching, offsites, and speaking. • AI is a force multiplier for serious thinkers, not a replacement. AI accelerates research and content creation, but the real value of thought leadership still comes from deep expertise, synthesis, and conviction. The challenge (and opportunity) is to use AI to move faster without letting the thinking get sloppy. If you're intrigued by how this episode unpacks coaching at the top, building a premium thought leadership brand, and using your IP more strategically, you'll love the episode with Cara Macklin. Both conversations look at how to design your business model as intentionally as your ideas—shifting from "doing the work" to building scalable offers, curating the right clients, and creating more freedom and impact. Listen to them together as a mini-masterclass in turning expertise, coaching, and content into a focused, high-value business.

The CyberWire
Hacker Movies Then vs Now [Threat Vector]

The CyberWire

Play Episode Listen Later Nov 27, 2025 47:06


We dive into a nostalgic yet revealing journey through classic hacker films, from WarGames to The Net and beyond, to assess what they got right, what they wildly imagined, and what those stories say about culture, fears, and cyber reality today. David Moulton, Senior Director of Thought Leadership for Unit 42  talks with Ben Hasskamp, Global Content Leader at Palo Alto Networks, who has been writing deeply on this intersection of media, tech, and risk. Together, we'll examine how cinematic depictions of hacking have shaped public perception, influenced policy, and sometimes eerily foreshadowed modern cyber threats. Expect a blend of film critique, security insight, and cultural reflection. Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes: What's Ahead
Spotlight: Thanksgiving Memo To Mamdani: The Pilgrims Learned The Hard Way That Socialism Doesn't Work

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 26, 2025 4:01


Steve Forbes: What's Ahead
Spotlight: A Peace At Any Price Deal In Ukraine Would Be A Catastrophe For The Us And The Free World

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 25, 2025 4:53


Steve Forbes breaks down why any Russia-Ukraine peace plan that leads to the domination of Ukraine by Russia will prove to be a false success, and would set in motion horrific consequences not only in Europe but Asia and the rest of the world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Business Blasphemy
EP124: Why Ambitious Women Never Feel Safe in “Supportive” Spaces

Business Blasphemy

Play Episode Listen Later Nov 25, 2025 16:39 Transcription Available


Send me a direct message!In this episode, I break down a truth that ambitious women were never taught to name. The mainstream definition of psychological safety doesn't work for women who think fast, carry emotional responsibility like a second skin, and lead with conviction. I talk about why our bodies tighten in so-called “supportive” spaces, how early conditioning shapes the way we show up in leadership, and why emotional safety is actually rooted in the absence of self-betrayal, not the absence of conflict.I walk you through how personal history, cultural expectations, and professional norms collide for high-performing women, and how those layers change the way we understand safety, belonging, and power. You'll hear the real reasons why rooms want us softened, slowed down, or “reasonable,” and why ambitious women instinctively scan for emotional risks before saying a single word.I also name the specific emotional needs ambitious women carry but hide because we've been conditioned to believe they're “too much”: the need for autonomy, honesty, challenge, mental space, directness, and being taken seriously without having to prove ourselves over and over.Finally, I offer five concrete actions you can take this week to stop abandoning yourself and start rebuilding emotional safety from the inside out.If you're ready for real talk on leadership, identity, boundaries, emotional safety, and what it means to operate at your full capacity without apology, this episode is for you.Support the showLove what you heard? Let's stay connected! Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week. Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose. And if you're ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way. The Business Blasphemy Podcast is sponsored by NYSH Strategic and Sarah Khan Out Loud.

TALENTE - Die besten Leute finden, führen, binden
Videos im B2B-Marketing richtig nutzen

TALENTE - Die besten Leute finden, führen, binden

Play Episode Listen Later Nov 25, 2025 41:55


B2B Video-Marketing Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcast WORKSHOP "Volle Leads-Pipeline durch virtuelle KI-Marketing-Mitarbeiter in ChatGPT & LinkedIn" ➔ Hier ansehen: https://xhauer.com/workshop-pod Gratis AI LEAD MAGNET GENERATOR ➔ Lead Magnet erstellen in 20 Min, der verkauft: https://xhauer.com/ai-generator-pod Zu Florian Gypser:➔ https://www.linkedin.com/in/florian-gypser➔ https://corporatestudio.deIm Gespräch mit Florian Gypser teile ich meine Erfahrungen und Praxistipps, wie B2B-Unternehmen Video-Marketing klug einsetzen können, um Leads und Kunden zu generieren. Wir besprechen: Wie startet man schnell und einfach mit Video-Marketing? Welche Videos machen an welcher Stelle im Marketing Sinn? Welche Rolle spielen Webinare beim Video-Marketing? Wie lassen sich Videos und Lead-Generierung verbinden? Was ist die einfachste Möglichkeit, um Videos zu produzieren? Wie verbindet man Video-Content und Thought Leadership? Wie können selbst eingestaubte Mittelständler beginnen, regelmäßig Videoinhalte zu veröffentlichen?Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

The CyberWire
Inside Jingle Thief Cloud Fraud Unwrapped [Threat Vector]

The CyberWire

Play Episode Listen Later Nov 21, 2025 36:10


In this special episode of Threat Vector, host David Moulton, Senior Director of Thought Leadership for Unit 42, sits down with Stav Setty, Principal Researcher at Palo Alto Networks, to unpack Jingle Thief a cloud-only, identity-driven campaign that turned Microsoft 365 into a gift card printing press. Stav explains how the Morocco based group known as Atlas Lion lived off the land inside M365 for months at a time, using tailored phishing and smishing pages, URL tricks, and internal phishing to compromise one user and quietly pivot to dozens more. Together, David and Stav walk through how the attackers abused legitimate identity features like device registration, MFA resets, inbox forwarding rules, and ServiceNow style access requests to blend into normal business workflows and monetize “digital cash” in the form of gift cards. They dig into why MFA alone is not safety, why identity is now the real perimeter, and how behavioral analytics, UEBA, and ITDR can piece together small signals into a clear story of compromise. You'll come away with practical steps to harden identity posture, spot early warning signs in cloud environments, and protect high value systems where trust can be turned directly into profit. To go deeper on this campaign and the Atlas Lion threat actor, read the Unit 42 article Jingle Thief Inside a Cloud-Based Gift Card Fraud Campaign at https://unit42.paloaltonetworks.com/cloud-based-gift-card-fraud-campaign/ Join the conversation on our social media channels: Website:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.paloaltonetworks.com/⁠⁠⁠⁠⁠ Threat Research:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/unit42/⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@paloaltonetworks⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠⁠⁠⁠⁠ About Threat Vector Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile.⁠⁠⁠⁠⁠ ⁠http://paloaltonetworks.com.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Forbes: What's Ahead
Spotlight: Why Raising FDIC Insurance To Ten Million Dollars Is A Dangerous Mistake

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 20, 2025 5:01


Steve Forbes explains why the Main Street Deposited Protection Act, which would raise the FDIC insurance limit from $250,000 to $10 million, would expose taxpayers to enormous risk, eliminate crucial market discipline, and primarily benefit wealthy corporations rather than ordinary Americans.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging Thought Leadership with Peter Winick
The Playbook for Scaling Thought Leadership | Daniel Harkavy | 679

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Nov 20, 2025 24:24


What does it take to transform leadership into a calling — and build a business that transforms others? Today, Peter Winick sits down with Daniel Harkavy, founder and CEO of Building Champions, a pioneer in executive coaching and leadership development. Daniel shares how he turned the lessons from his early career in mortgage banking into a structured, scalable system for growing leaders — and why his success is rooted in helping others unlock their potential. Daniel's approach to thought leadership isn't about pedigree or credentials — it's about proof. He took what worked in one high-performance environment and codified it into frameworks, checklists, and playbooks that any leader could use to create lasting impact. From Becoming a Coaching Leader to Building Champions' current programs, Daniel's work continues to shape how organizations coach, communicate, and cultivate leadership at every level. The conversation dives deep into what it means to scale a mission-driven business without losing its soul. Daniel opens up about the "near-death" moments that almost derailed his company — from failed partnerships to market crashes — and the resilience it takes to rebuild stronger each time. His story is a masterclass in balancing faith, strategy, and discipline in pursuit of a greater purpose. Peter and Daniel also explore how AI is reshaping the future of leadership and coaching. Daniel sees it not as a threat but as a copilot — a tool that, when mastered, can amplify human insight, accelerate problem-solving, and deepen relationships. His message is clear: technology can enhance thought leadership, but it can't replace the leader. Three Key Takeaways: • Codify What Works: Turning personal insight into repeatable frameworks allows leaders to scale their impact, build stronger teams, and create lasting organizational value. • Lead with Purpose and Resilience: Sustainable success comes from aligning business strategy with personal values and staying adaptable through inevitable market and operational challenges. • Leverage AI as a Copilot, Not a Replacement: The future of leadership depends on mastering technology to enhance human insight, accelerate decisions, and deepen relationships — without losing the human touch that defines great leadership. If Daniel's episode inspired you to think differently about leadership systems, purpose, and resilience, you'll want to listen next to "Becoming Resilient Through Thought Leadership" featuring James Harold Webb. Both conversations explore how true leaders turn adversity into an advantage — Daniel through codifying leadership frameworks and James through channeling personal reinvention into influence and impact. Together, they reveal the blueprint for thriving in uncertainty: build systems that scale, lead with purpose, and use your story as fuel for growth. Listen to both and discover how resilience isn't just about bouncing back — it's about building forward with clarity, structure, and intention.

The Food Institute Podcast
Food For Thought Leadership: How Lasso is Reinventing Food Manufacturing

The Food Institute Podcast

Play Episode Listen Later Nov 20, 2025 28:16


In this episode of The Food For Thought Leadership podcast, CEO Mike Messersmith unpacks how Lasso's SpinTech — dubbed “an advanced cotton candy machine” — could revolutionize food texture, ingredient flexibility, and sustainability. About Mike Messersmith: Mike Messersmith is the CEO of Lasso, a new food tech company redefining consumer packaged foods. He joined the company in October 2024, deploying its proprietary Lasso SpinTech across new applications and partners to create a generation of healthier foods. Before joining Lasso, Mike served as President of Oatly North America where he oversaw the brand's U.S. launch in 2017 and led all facets of business and brand development surrounding its vegan, plant-based food and beverage products made out of oats. Prior to Oatly, Mike held a variety of marketing and commercial roles at The Nature's Bounty Co, Chobani, and PepsiCo. Before starting his career in CPG, Mike served as an officer in the Navy in a variety of roles including nuclear engineering management on aircraft carriers. He has his MBA from Harvard Business School, a masters in engineering management from Old Dominion University, and his undergraduate degree from Duke University. Mike lives in NYC with his wife Laura and their dog Kelce. More About Lasso: Stop compromising on texture, nutrition, or taste. Our machines make food, better. Your brand makes the headlines. Learn More: https://lassolabs.com/

Published and Paid®: The Podcast
Episode 67: From Layoff to Leadership: How Dr. Rhonda Anderson Built a Six-Figure Thought Leadership Brand

Published and Paid®: The Podcast

Play Episode Listen Later Nov 19, 2025 42:25


Episode Summary In this powerful and practical conversation, Jasmine Womack sits down with Dr. Rhonda Anderson—Talent Development Strategist, Executive Coach, Corporate Trainer, and Author of The Influential Leader Blueprint. After a sudden layoff, Dr. Anderson faced a pivotal decision: return to the job hunt or bet on herself. She chose the latter, and within a year, wrote a transformational leadership book, built a strong B2B brand, secured speaking engagements, and landed multiple 5-figure and 6-figure corporate contracts. This episode walks listeners through her journey from fear to full-time entrepreneurship, the mindset shifts required, and how writing a high-quality book positioned her as a sought-after leadership expert. If you're a professional sitting on expertise, struggling to pick a niche, or unsure how to stand out in a crowded industry, this conversation will shift how you think about thought leadership, content creation, and monetizing your knowledge. Memorable Quotes “Nothing changes if nothing changes.” – Dr. Anderson “I didn't want to be the entrepreneur who was all over the place. Master the one thing first.” – Dr. Anderson “Subject matter experts put out content. You have to show up for people to consider you an expert.” – Jasmine Womack “Just because you wrote the book doesn't mean success will come. You have to put in the work.” – Dr. Anderson “The best marketer wins — not always the most qualified person.” – Jasmine Womack “Be bold enough to build your own table. Don't wait for someone to tap you.” – Dr. Anderson Key Takeaways Betting on yourself requires courage, but staying stuck changes nothing. Focusing on one niche builds clarity, credibility, and confidence. A well-written book positions you as an expert and opens B2B doors. Consistent content creation builds visibility and attracts opportunities. Curriculum-based programs create transformation and lead to high-value contracts. Marketing isn't instant — it's a commitment that compounds over time. Accountability and community accelerate growth in entrepreneurship. Corporate clients value expertise, structure, and clear solutions. Visibility beats perfection — show up even when it feels uncomfortable. Success comes from taking action, not waiting for the “right time.” Join Us at Create Your Own Stage Live! The ULTIMATE 2- Day Hybrid Experience For Experts, Authors, Coaches & Speakers Ready to Make Life Changing Income from Virtual and In Person Events To secure your ticket, visit https://www.jasminewomack.com/stage Stay Connected with Me: Instagram: @thejasminewomack Facebook: @authorjasminewomack LinkedIn: @thejasminewomack YouTube: @thejasminewomack Website: www.jasminewomack.com Grab Your Copy: Published and Paid – Write, self-publish, and launch your nonfiction book in 90 days or less.Ready to get it done? Start here → https://a.co/d/3n67cFU Connect with Dr. Rhonda Anderson Linktree: https://linktr.ee/drRhondaAnderson Find links to her book, social channels, newsletter, and freebies. Grab Dr. Anderson's Book The Influential Leader Blueprint: Action-Oriented Strategies to Enhance Your Leadership Capability and Drive Peak Performance: https://www.drrhondaanderson.com/tilbbook

Steve Forbes: What's Ahead
Spotlight: This Is What The White House Must Do To Combat The High Cost Of Living And Win The MIdterms

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 18, 2025 5:27


Steve Forbes: What's Ahead
Spotlight: This Is The Drastic Step That Must Be Taken To Thwart North Korea's Imminent Nuclear Threat

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 14, 2025 5:08


Rattle & Pedal: B2B Marketing Podcast
The Winning Elements of Distinct and Valuable Thought Leadership

Rattle & Pedal: B2B Marketing Podcast

Play Episode Listen Later Nov 14, 2025 44:17


Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations. The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Pedal.

Steve Forbes: What's Ahead
Spotlight: Here's One Big Step To Preserve Free Speech—Get Rid Of The FCC

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 13, 2025 4:29


The Essential Podcast
COP 30 Preview: Insights on Climate Action and Energy Transition

The Essential Podcast

Play Episode Listen Later Nov 13, 2025 29:16


In this episode of the Look Forward Podcast, host Andy Critchlow is joined by Lindsey Hall, Global Head of Thought Leadership at Sustainable One, and Eklavya Gupte, Head of Carbon News Reporting at S&P Global Commodity Insights. Together, they delve into the critical discussions surrounding COP 30, the "Davos of climate change." With the conference taking place in Brazil, the episode explores key themes such as carbon emissions reduction, the balance between economic development and sustainability, and the evolving role of private sector finance in climate adaptation. Tune in to gain insights on the geopolitical landscape, the significance of multilateralism, and the expectations for meaningful outcomes from this pivotal global gathering. For more from Lindsey and Eklavya, please check our their respective podcasts All Things Systainable (Lindsey Hall) Energy Evolution (Eklavya Gupte) Don't forget to subscribe on Spotify, Apple Podcasts, or YouTube for more insightful discussions from S&P Global's Look Forward Podcast!  

Swimming with Allocators
DDQ: Due Diligence, Debate, and Differentiation: A Deep Dive into Today's Venture Landscape with Earnest Sweat and Alexa Binns

Swimming with Allocators

Play Episode Listen Later Nov 12, 2025 49:01


This week on Swimming with Allocators, it's time for another discuss, debate, and question episode as Alexa Binns and Earnest Sweat dive into the evolving venture capital landscape, examining themes like LP confidence in selecting managers versus direct deals, the changing roles of fund-of-funds, the impact of AI and storytelling for differentiation, and rising pressures on women and diverse founders. The conversation also debates whether venture is still truly venture as mega funds grow, highlights the importance of authentic branding, and explores whether geographic hubs like San Francisco are essential. Listeners will take away insights on how LPs and GPs can foster meaningful relationships, the need for differentiation, ongoing diversity challenges, why clarity of purpose and resilience are more crucial than ever in today's VC ecosystem, and so much more. Don't miss this episode!Highlights from this week's conversation include:Welcome and Introduction to DDQ Episode (0:24)LP Confidence in Manager Selection and Blind Spots in Direct Deal Flow (3:01)The Push for Change in the Fund-To-Fund Model and Consolidation (6:20)Market Timing and Advice for Maintaining Portfolio Discipline (8:34)The Growing Importance of Technology Stacks for Fund Managers (9:25)How Branding and Storytelling Are Evolving in Venture Capital (12:31)Challenges of Differentiation, Authenticity, and Thought Leadership (15:05)Addressing Disparities and the Need for Collective Action (19:08)The Shift in How Founders Choose Capital Versus LP Expectations (23:02)Debating Who is the Ultimate Customer: LPs or Founders (26:50)Enriching The LP Experience With Initiatives Like Pitch Days (29:35)The Role of GPs in Supporting Founders and Their Track Records (31:03)In-Person Events, San Francisco's Significance, and Industry Presence (34:14)How LPs Rebuild Conviction After Market Downturns (37:53)Managing Fund Terms, Anchors, and Building a Minimum Viable Fund (39:39)Commitments, Angel Investing, and Highlights From Recent Deals (41:39)Final Thoughts and Takeaways (44:03)Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steve Forbes: What's Ahead
Spotlight: Why Is The Air Traffic Control System Still Part Of The Government?

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 11, 2025 4:17


Steve Forbes demands reform of the U.S.'s air traffic control system as the government shutdown, and many recent accidents, have shown its vulnerability—and calls for the system to be turned into an independent non-profit organization removed from politics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Upper Hand: Chuck & Chris Talk Hand Surgery

Chuck and Chris had fun with this episode as we discuss listener comments, highlight an interesting elbow case, and take a deep dive on thought leadership based on a great piece written by Benjamin Schwartz.https://resources.nejmcareercenter.org/article/thought-leadership-101-getting-started/Also, Chris and Macy's book is available: https://www.amazon.com/Rehabilitation-Nerve-Transfers-Upper-Extremity/dp/3031920074We are in need of a podcast intern!  We would appreciate any referrals!See www.practicelink.com/theupperhand for more information from our partner on job search and career opportunities.The Upper Hand Podcast is sponsored by Checkpoint Surgical, a provider of innovative solutions for peripheral serve surgery. To learn more, visit https://checkpointsurgical.com/.As always, thanks to @iampetermartin for the amazing introduction and concluding music.For additional links, the catalog.  Please see https://www.ortho.wustl.edu/content/Podcast-Listings/8280/The-Upper-Hand-Podcast.aspx

Legally Contented
Practice Pointer: Creating thought leadership? You're playing THIS game. Here's how to master it.

Legally Contented

Play Episode Listen Later Nov 8, 2025 7:48


In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it.1. Understand that thought leadership is, in fact, an infinite game.2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients.3. Always be on the hunt for inspiration.4. Become—and stay—a student of the game.5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Smart Business Revolution
Leveraging Technology and Thought Leadership in Podcasting With John Corcoran

Smart Business Revolution

Play Episode Listen Later Nov 7, 2025 15:44


John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… In an era where technology evolves faster than ever, how can business leaders use these innovations to stand out and grow their influence? From AI-driven tools to thought leadership platforms, the modern podcasting landscape is changing rapidly. But what does it take to leverage these tools effectively without losing the human touch that makes great conversations and ideas resonate? According to John Corcoran, a seasoned podcast host and entrepreneur, the key lies in embracing technology as a partner rather than an enemy. He explains that tools like AI and code assistants can enhance creativity and efficiency — helping creators produce better writing, build websites faster, and bring new ideas to life with less friction. John highlights how AI can democratize communication, empowering more people to share their voices clearly and professionally. He also points to thought leaders and podcasters who skillfully align their content with their brand message, turning each episode into both a meaningful dialogue and a strategic relationship-building opportunity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss how technology and thought leadership intersect in podcasting. They explore the smart use of AI in content creation, the rise of no-code tools for entrepreneurs, and lessons from influential podcasters who shaped the industry. John also shares how aligning podcast themes with business goals creates authentic, lasting connections.

Social Media Marketing Podcast
How to Establish Thought Leadership on YouTube

Social Media Marketing Podcast

Play Episode Listen Later Nov 6, 2025 47:15


Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's Next! with Tiffani Bova
RELOAD: GenY As The Next Generation of Leadership with Adam Kingl

What's Next! with Tiffani Bova

Play Episode Listen Later Nov 6, 2025 33:39


Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I'm looking back on a conversation I shared with Adam Kingl. Adam is an author and keynote speaker who educates future leaders on culture, purpose, team dynamics, the future of work, creativity, strategic innovation, management innovation, and the generational paradigms of work and leadership. He is Adjunct Faculty at Ashridge – Hult International Business School. He was the Regional Managing Director, Europe, for Duke Corporate Education and the Executive Director of Thought Leadership and Learning Solutions for London Business School.     THIS EPISODE IS PERFECT FOR…managers, leaders, CEOs, entrepreneurs, and anyone recruiting and/or managing young professionals!   TODAY'S MAIN MESSAGE…for the first time in history, there are five generations of workers in the workforce. How you recruit, manage, enable, and retain new generations of workers is critical to the success of your organization. Without happy employees, you won't have happy customers. Adam helps us navigate this most critical frontier, focusing on Gen Y.   WHAT I LOVE MOST…hearing what Gen Y thinks, thinking about how we invest in talent moving forward, and even how we handle losing and rehiring talent in the future!   Running time: 33:38    Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X   Find Adam Online: LinkedIn X  Adam's Website   Adam's Book: Next Generation Leadership

Steve Forbes: What's Ahead
S E3: Spotlight: If The Fed Doesn't Continue Cutting Rates, This Bull Market Is Headed For The Slaughterhouse

Steve Forbes: What's Ahead

Play Episode Listen Later Nov 4, 2025 2:57


Steve Forbes explains why the Federal Reserve must continue cutting rates despite Fed Chair Jerome Powell's hesitance to do so, warning that failure would cause the stock market's bull run to turn bearish. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

HR Fresh Take
Turning Awareness into Action: Supporting Survivors of Domestic Violence in Your Organization

HR Fresh Take

Play Episode Listen Later Nov 4, 2025 31:12


In this courageous and eye-opening episode of HR Fresh Take, host Dr. Jo sits down with survivor, advocate, and author Dr. Jennifer Gardella to explore how domestic violence—often considered a private issue—profoundly impacts the workplace. From emotional trauma to legal and financial barriers, Dr. Gardella shares her personal journey and offers actionable insights for HR professionals and organizational leaders.Listeners will learn:The hidden costs of domestic violence on employee well-being and productivityThe importance of psychologically safe environments and trauma-informed policiesWhat coworkers and leaders can say (and avoid saying) to support survivorsHow organizations can partner with local resources and offer meaningful accommodationsThis episode is a must-listen for anyone committed to building compassionate, inclusive, and resilient workplaces. Trigger warning: This episode contains sensitive content related to domestic violence. Please listen with care.If you or someone you know needs help, please reach out to your local domestic violence center or call the National Domestic violence hotline at 800-799-SAFE. Business, Engagement, Human Resources, Management, Thought Leadership, Return to work, Inclusion, Hybrid work, AI, phillyshrm.org

The Food Institute Podcast
Food for Thought Leadership: The Return to Real with Robyn Carter

The Food Institute Podcast

Play Episode Listen Later Nov 4, 2025 28:47


Food for Thought Leadership co-host Chris Campbell sits down with Robyn Carter, founder and CEO of Jump Rope Innovation, to explore the concept of the “return to real” in today's food industry. With so much of life filtered through screens, algorithms, and ad-driven messaging, consumers are now seeking real food, real stories, and real connection. Robyn lays out how this trend is reshaping not only what we eat, but how we shop, dine, and engage with brands. Looking ahead, Robyn highlights the next frontier of the trend: longevity and women's health, and deeper provenance through farm-to-table narratives. Whether you're a CPG brand, a retailer, or a food-service operator, this conversation offers timely insights and actionable ideas to align your strategy with a consumer mindset that values what's real. More About Robyn Carter: Robyn Carter is the founder and CEO of Jump Rope Innovation, a best-in-class trends and innovation consultancy based just outside NYC. Founded in 2005, Jump Rope brings a human-centered approach to innovation through immersive research, trend insights, and co-creation techniques. Beginning her career in advertising, Robyn held roles in Account Management and New Business, working on iconic brands including Capri Sun, Kool-Aid, and Red Stripe. She was a Partner and Account Supervisor at Ogilvy, where she helped develop and implement communications strategy for the global Maxwell House brand. Robyn is a co-founder of IT! Factor, a groundbreaking Influencer research and innovation tool. She is also a host of the Ask an Influencer podcast, sharing insights and advice for brands based on learnings from category influencers. She is a renowned moderator and has been a featured guest on numerous panels and podcasts, including BevNet Community Call. Connect with Robyn on LinkedIn at https://www.linkedin.com/in/robyn-carter-72b4391/ Listen, Share and Subscribe to Ask An Influencer here or anywhere you listen to podcasts: https://open.spotify.com/show/0qfOAuHGyzIEznmwBnAX8D?si=2606fb21856e403d More About Jump Rope Innovation: At Jump Rope Innovation, we're a team of curious, collaborative problem-solvers. We're strategists, researchers, and creative thinkers, driven by the thrill of discovery and a commitment to true understanding. We specialize in uncovering insights that spark breakthrough innovation, activation and communication. We help our clients to develop their gut for the consumer and to use this understanding to develop bold, meaningful strategies that resonate today—and tomorrow. Find us online at https://jumpropeinnovation.com/ And follow us on Instagram at https://www.instagram.com/jumpropeinnovation/ on TikTok at https://www.tiktok.com/@jumpropeinnovation Learn More: LinkedIn:  Jump Rope Innovation: https://www.linkedin.com/company/jump-rope-innovation/ Robyn Carter: https://www.linkedin.com/in/robyn-carter-72b4391/ Podcast: Ask An Influencer: https://www.instagram.com/jumpropeinnovation/ Instagram: Jump Rope Innovation: https://www.instagram.com/jumpropeinnovation/ Ask an Influencer: https://www.instagram.com/askaninfluencerpodcast/ TikTok: Jump Rope Innovation: https://www.tiktok.com/@jumpropeinnovation?lang=en

ITSPmagazine | Technology. Cybersecurity. Society
How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Nov 3, 2025 30:24


How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon offers something rare—a chance to learn from peers facing identical challenges, build practical skills, and remember that even in a technical industry, it's humans talking to humans. CyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas GUEST:Gianna WhitverCo-Founder & CEO, Cybersecurity Marketing Society | Cybersecurity GTM Industry Resource | Cybersecurity Marketing | Bees & Cybersecurity | Podcast Host | Community | (I like to build things & laugh a lot & tell jokes)Maria Velasquez

Steve Forbes: What's Ahead
Spotlight: Jerome Powell's Wednesday Press Conference Shows Why He Must Step Down Now Immediately

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 31, 2025 4:15


Steve Forbes shares his unvarnished reaction to Fed Chair Jerome Powell's press briefing on Wednesday, calling out Powell's comments about a possible December rate cut and slamming the institution for remaining wedded to the false idea that prosperity causes inflation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Janus Oasis
Let's Talk Thought Leadership and Podcasting in Canada with Amanda Cupido

The Janus Oasis

Play Episode Listen Later Oct 31, 2025 59:24


Amanda Cupido — Founder of Lead Podcasting, author (including "Let's Talk Podcasting for Kids"), experienced broadcaster, keynote speaker, and TEDx presenter. Episode Themes Canadian Podcasting Gaps: Discussion on how most resources are American, and the importance of Amanda's contribution as an author of uniquely Canadian podcasting resources. Early Audio Influences: Amanda's lifelong fascination with audio and radio, and her journey into podcasting, contrasted by Nola's experience with talk radio growing up.​ Podcasting for Kids: Insights from Amanda's new book targeting children ages 5–8, the screen-free benefits of podcasting, and how early storytelling fosters creativity and healthy self-esteem. Women's Voices in Podcasting: Nola's statement: "We didn't get silenced. We picked up a microphone," sparking a wider conversation about the role of women over 50 in podcasting and representation in the industry.​ Combatting Loneliness: How creating and listening to podcasts helps establish connection, provide an outlet for ideas, and battle feelings of isolation.​ Leadership and Listening: Podcasting as a tool for improving both speaking and listening skills, and how these ripple into leadership and personal development. Canadian Industry Insights: Contrasting the Canadian and US podcast markets, the lack of mid-sized networks in Canada, and Amanda's experience with networks and sponsorships. Thought Leadership: Announcement and preview of Amanda's upcoming podcast "Let's Talk Thought Leadership," and a lively discussion on defining thought leadership — and its challenges — in the Canadian context.​ Standout Quotes "We didn't get silenced. We picked up a microphone."—Nola Simon "The whole thing with podcasting is such an accessible medium. And so I just want to continue to make it that and champion it."—Amanda Cupido "Every voice is unique, every voice is special."—Amanda Cupido​ Actionable Insights Review and support Canadian podcasts on platforms like Good Pods. Encourage screen-free creativity for kids via family podcasting activities. Independent Canadian podcasters should seek out emerging collectives for support and community. Be thoughtful about advertising: consider brand alignment when accepting sponsors to protect your ethical reputation. Resources & References Amanda Cupido: author of "Let's Talk Podcasting" (adult & kids editions) Lead Podcasting workshops and training New podcast: "Let's Talk Thought Leadership" (search for Amanda's name alongside the title to locate early episodes) Podcasts mentioned:  https://podcasts.apple.com/us/podcast/louis-tomlinson-the-room-was-cold-that-day-when/id1291423644?i=1000730938704 Malcolm Gladwell: Working From… - The Diary Of A CEO with Steven Bartlett - Apple Podcasts https://podcasts.apple.com/us/podcast/bren%C3%A9-and-adam-grant-on-the-skillsets-of-empathy/id1730985049?i=1000731952564 https://podcasts.apple.com/us/podcast/the-department-of-physiological-hygiene/id1119389968?i=1000580226432 How to Connect Look for "Let's Talk Thought Leadership" on your favorite app (add Amanda's name for better search results).Amanda-Cupido.docx​ Connect with Amanda Cupido via Lead Podcasting for books, workshops, and speaking engagements. Amanda Cupido Podcast Producer and Consultant — Amanda Cupido Let's Talk Podcasting Let's Talk Podcasting: The Essential Guide To Doing It Right Book By Amanda Cupido, (Paperback) | Indigo Let's Talk Podcasting For Kids Book By Amanda Cupido, (Mass Market Paperback) | Indigo Amanda Cupido - Lead Podcasting | LinkedIn https://podcasts.apple.com/us/podcast/lets-talk-thought-leadership/id1849322663 Thank you for listening! Please subscribe, rate, and share if you enjoyed this episode — every review helps amplify Canadian podcasting voices.

Steve Forbes: What's Ahead
Spotlight: Milei's Victory Poses A Crucial Test For World Leaders—Can They Finally Understand Inflation?

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 30, 2025 5:00


Steve Forbes responds to the election victory for Argentinian President Javier Milei's party by pointing out that now world leaders have to finally understand the nature of inflation, and solve it before it leads to more social and economic destruction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Forbes: What's Ahead
Spotlight: Can Japan's New PM Save Her Nation From An Economic Crisis That Would Also Hurt The U.S.?

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 28, 2025 4:44


Steve Forbes praises the Thatcheresque inclinations of Japan's new prime minister, Sanae Takaichi, which could help her nation dig out of its economic rut—but Forbes warns that she is still pursuing the same plans as before, which could ensure an economic crisis.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Life as a Freelance Writer
299: The four key ways to scale your thought leadership content 

Life as a Freelance Writer

Play Episode Listen Later Oct 27, 2025 52:30


Do you want to be a business owner and a thought leader? Same. So... we have Martin Huntbach on ep 299 of The Content Queen Podcast to help you scale your thoughts into content that can be used for daysss (or years, probably). If you want to be seen online for your expertise, check out this interview! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @martinhuntbach.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

ReinventingPerspectives
Thought Leadership with Conviction: Building with Strategy and Faith

ReinventingPerspectives

Play Episode Listen Later Oct 24, 2025 20:55 Transcription Available


Send us a textHere's the Thought Leadership framework to steward your message in a way that feels authentic and honours your values. 

Leveraging Thought Leadership with Peter Winick
How Thought Leaders Win the Publishing Game | Ken Lizotte | 674

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Oct 23, 2025 23:58


What's the real ROI of a book? That's the question Peter Winick poses to Chief Imaginative Officer of Emerson Consulting, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and publishing expert Ken Lizotte, in this episode of Leveraging Thought Leadership. Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He's seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn't the profit center—it's the door opener. Ken breaks down the evolving world of publishing—traditional, hybrid, and self-publishing—and reveals how authors can choose the right path based on their business goals. He and Peter cut through the myths about literary agents, unpack how the publishing game really works, and share why alignment between author and publisher is so rare (and so essential). More importantly, Ken makes it clear that a book's success isn't measured in units sold—it's in how well it builds credibility, opens doors to speaking gigs, attracts clients, and establishes long-term brand authority. Whether you're dreaming about your first book or looking to turn ideas into influence, this conversation will show you how to treat your book as a strategic asset, not just a creative project. Three Key Takeaways: • A Book's True ROI Isn't in Sales—It's in Strategy. The financial return on a nonfiction book rarely comes from copies sold. Instead, it comes from what the book enables: paid speaking gigs, consulting work, and business growth. A book is a credibility tool, not a revenue product. • Authors Must Choose the Right Publishing “Game.” Traditional publishing, hybrid, and self-publishing each serve different goals. Ken stresses that authors need to decide early whether they're playing the publisher's game (focused on sales volume) or their own game (using the book as a business and thought leadership tool). • A Great Book Builds Authority, Not Just Audience. The most successful thought leaders use their books to define expertise, attract the right clients, and create long-term influence. The focus shouldn't be on pleasing everyone—it's about reaching the specific audience where your ideas have the greatest impact. If you're fired up by Ken Lizotte's strategies for making a book a business-building tool, then you'll definitely want to hear Lucinda Halpern's episode too. In it, Lucinda debunks the myths that trap many thought leaders—like thinking an agent guarantees a book deal, that publishers will handle all marketing, or that you need huge social media numbers to get published. You'll walk away with clearer insight into publishing timelines, how to build a platform that matters, and how to make a book a lead-generation engine, not just a creative side project. Tune in and get sharper on how to align your ideas, your reach, and your publishing strategy—all toward real growth.

Total Information AM
Can you be replaced by AI in the workplace?

Total Information AM

Play Episode Listen Later Oct 23, 2025 6:18


James Atkinson is Vice President of Thought Leadership at SHRM, the Society for HR management - world's largest HR professional membership association. He joins Megan Lynch as workers are becoming more concerned about their positions in the workforce amid the rapid advances in AI.

Steve Forbes: What's Ahead
Is President Trump Headed For Failure In Ukraine?

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 22, 2025 4:13


Steve Forbes warns that President Trump appears to be pushing a settlement with Russia that would jeopardize Ukraine's viability, and would jeopardize the free world—and urges the administration to change course and protect Ukraine's sovereignty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Amplified
Do Thought Leadership Ads Actually Work?

Content Amplified

Play Episode Listen Later Oct 22, 2025 19:09


Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

Be In Demand
5 Steps to Establish Your Thought Leadership | Ep 360

Be In Demand

Play Episode Listen Later Oct 20, 2025 9:45


You don't become a thought leader by waiting for someone else to call you a Thought Leader. You decide to lead with your own ideas. Too many brilliant business owners play small, holding back ideas that could change how people think. Stop waiting for permission and start sharing your unique point of view.These five steps will help you clarify what you stand for and amplify your message, so your audience starts referring you whenever your topic comes up.Here's what you'll learn:How to clarify your unique point of view, so your perspective stands out and challenges the status quoThe power of sharing your ideas publicly, so you gain visibility and credibility even if you're just starting outHow to use stories and data to support your message, so people remember and trust what you sayWhy consistency across all platforms is key, so you grow your reputation as the expert in your fieldThe real benefits of collaborating with others, so you stop competing and start building greater influenceClaim your spot as a thought leader, because no one is coming to slip a certificate under your pillow.**** Join IN Demand...the Membership at https://SpeakAndStandOut.com/IND*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/giftFollow me on Instagram https://instagram.com/laurieann.murabitoClick and read more into over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call at. https://speakandstandout.com/speaker-success

Business by Referral Podcast
Episode 186: Transforming Trauma into Thought Leadership with Deidre Sirianni

Business by Referral Podcast

Play Episode Listen Later Oct 20, 2025 42:37


Deidre Sirianni's BIO:  Deidre Sirianni is an International Best Selling Author, TEDx Speaker, and Founder of Radically Aligned Life Academy where Impact Driven Entrepreneurs, Visionaries, and Leaders come to master their inner world and make a bigger impact in the world with their gifts. She helps people who are ready to step into higher levels of leadership and impact the world, release self-sabotage, heal trauma, and go all in on their vision and purpose without compromising when it comes to matters of the heart. She believes the foundation of success and fulfillment comes from stepping into Radical Alignment in all areas of life. Her work has been featured in: Alive Magazine, Novus TV, The Good Men Project, Impact Festival, Addicted To Success Magazine and more where she talks about fulfillment, purpose, impact, entrepreneurship and leadership.   In this episode, Virginia and Deidre talked about: Why Deidre chose entrepreneurship  How Deidre helps people tell their story to grow their business.  Creating alignment in business and life  How Deidre is building her business    Takeaways: Decide who you want as a client and go for it Every success requires a price. What are you willing to give up?  We need to give ourselves permission to evolve. When you support someone else to achieve their goals, they naturally want to support you. Stages lead to stages if you play your cards right.   Connect with Deidre on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL : https://ca.linkedin.com/in/deidre-sirianni-a2a27528 Facebook URL : https://www.facebook.com/radicallyaligned/ Instagram URL : https://www.instagram.com/iamdeidresirianni/   Connect with Virginia: https://www.bbrpodcast.com/

SaaS Half Full
Turning Platform Data into Thought Leadership with Amy Konary

SaaS Half Full

Play Episode Listen Later Oct 20, 2025 25:49


Every SaaS company has data, but few know how to turn it into meaningful thought leadership. According to Amy Konary, Senior Vice President at Zuora and founder of The Subscribed Institute, the key lies in transforming your platform data into credible, research-driven insights that executives trust. Amy shares how she built Zuora's The Subscribed Institute to combine proprietary data, academic partnerships, and small in-person events that spark genuine connection and executive engagement. Amy also discusses the challenges of measuring brand influence, the metrics that prove value, and how other SaaS marketers can start small, partnering with their data science teams to uncover insights that drive demand, credibility, and long-term relationships.  

Leveraging Thought Leadership with Peter Winick
How Great Thought Leaders Use Podcasts to Scale Influence | Ryan Estes | 673

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Oct 16, 2025 20:55


What makes a podcast truly powerful — and worth your time? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Ryan Estes, co-founder of Wildcast and Kitcaster, to unpack what separates a great podcast guest — and host — from the rest. Ryan's work connects CEOs, founders, and thought leaders to the right audiences through strategic podcast placement. His mission: to turn conversations into meaningful distribution. Ryan explains why founder-led marketing outperforms brand marketing — by as much as 80%. He reveals how showing up authentically on podcasts isn't just about exposure; it's about building credibility, creating demand, and sparking conversations that open doors to your ideal clients. Together, Peter and Ryan explore what makes a podcast worth appearing on. It's not about chasing the biggest show or the biggest name — it's about relevance. For many business leaders, the right niche podcast might be the only place where all their potential buyers are listening. Ryan walks through how to identify the right shows for your goals, the importance of energy and chemistry in a podcast conversation, and how to develop the skills — from delivery to lighting — that make you a guest worth remembering. They also discuss the “guest hygiene” problem: why so many smart leaders fail to prepare properly, neglect to promote their episodes, or treat podcasts like disposable media hits. Ryan argues that building a personal distribution network — your own voice, audience, and presence — is an investment that carries over to every project, every company, and every new venture. If you've been thinking about launching a podcast, or becoming a sought-after guest, this episode is your roadmap to doing it right — and doing it with purpose. Three Key Takeaways: • Founder-led marketing drives results. When leaders speak directly to audiences through podcasts, their message builds far more trust and engagement than traditional brand marketing. • Relevance beats reach. The best podcasts for business growth aren't always the biggest — they're the ones where your ideal buyers actually listen and engage. • Consistency builds credibility. Thought leaders who prepare well, promote their episodes, and keep showing up authentically develop a personal brand that outlasts any single company or project. If this conversation inspired you to think differently about using your voice and platform, take the next step by listening to our episode with Srinivas Rao. He dives deep into how creativity, curiosity, and personal expression fuel powerful thought leadership. Discover how to build an audience that connects with your ideas — not just your brand.   Listen here.

The CyberWire
What Happened to Hacker Culture? [Threat Vector]

The CyberWire

Play Episode Listen Later Oct 13, 2025 38:02


While the N2K team is observing Indigenous Peoples' Day, we thought you'd enjoy this episode of the Threat Vector podcast from our N2K Cyberwire network partner, Palo Alto Networks. New episodes of Threat Vector release each Thursday. We hope you will explore their catalog and subscribe to the show. Join David Moulton, Senior Director of Thought Leadership for Unit 42, as he sits down with Kyle Wilhoit,Technical Director of Threat Research at Unit 42, for an intimate conversation about the evolution of hacker culture and cybersecurity. From picking up 2600: The Hacker Quarterly magazines at Barnes & Noble and building beige boxes to leading threat research at Palo Alto Networks, Kyle shares his personal journey into the security community. This conversation explores how AI and automation are lowering barriers for attackers, the professionalization of cybersecurity, and what's been lost and gained in the industry's maturation. Kyle offers practical advice for newcomers who don't fit the traditional mold, emphasizing the importance of curiosity, soft skills, and intellectual humility.  Kyle Wilhoit is a seasoned cybersecurity researcher, with more than 15 years of experience studying cybercrime and nation-state threats. He's a frequent speaker at global conferences like Black Hat, FIRST, and SecTor, and has authored two industry-respected books: Hacking Exposed Industrial Control Systems and Operationalizing Threat Intelligence. As a long-standing member of the Black Hat US Review Board and an adjunct instructor, Kyle is deeply involved in shaping both cutting-edge research and the next generation of cybersecurity professionals. Connect with Kyle on LinkedIn Previous appearances on Threat Vector:  Inside DeepSeek's Security Flaws (Mar 31, 2025) https://www.paloaltonetworks.com/resources/podcasts/threat-vector-inside-deepseeks-security-flaws War Room Best Practices (Nov 07, 2024)https://www.paloaltonetworks.com/resources/podcasts/threat-vector-war-room-best-practices  Cybersecurity in the AI Era: Insights from Unit 42's Kyle Wilhoit, Director of Threat Research (Jan 11, 2024)https://www.paloaltonetworks.com/resources/podcasts/threat-vector-cybersecurity-in-the-ai-era-insights-from-unit-42s-kyle-wilhoit-director-of-threat-research  Learn more about Unit 42's threat research at https://unit42.paloaltonetworks.com/.  Related episodes: For more conversations about AI's impact on cybersecurity, career development in security, and insights from Unit 42 researchers, explore past episodes at https://www.paloaltonetworks.com/podcasts/threat-vector. Join the conversation on our social media channels: Website: http://www.paloaltonetworks.com/ Threat Research: ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/palo-alto-networks/ YouTube: ⁠⁠⁠⁠@paloaltonetworks Twitter: ⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠ About Threat Vector Threat Vector, Palo Alto Networks podcast, is your premier destination for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. ⁠http://paloaltonetworks.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Leveraging Thought Leadership with Peter Winick
Why the Best Idea Isn't Enough | Gavin McMahon | 672

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Oct 12, 2025 39:06


What if the world didn't reward the best ideas — but the best-packaged ones? That's the question at the heart of this conversation between Bill Sherman and Gavin McMahon, CEO of fassforward and author of Story Business. Once an engineer designing submarines, Gavin discovered that technical brilliance alone doesn't move ideas forward — storytelling does. Now, he helps leaders use story as a tool for influence, clarity, and change. In this episode, Bill and Gavin explore why ideas don't speak for themselves — and how story gives them a voice. They unpack the idea of “storytelling power” versus organizational power, and why leaders who can't tell stories struggle to inspire action. Gavin defines story as “information wrapped in emotion for commercial purpose” — a deceptively simple definition that can transform the way you present ideas. They also dive into Gavin's concept of “grandma language,” the art of making complex ideas accessible without losing credibility. Using examples from CEOs and real-world leaders, Gavin shows how mixing simple and sophisticated language helps ideas stick — even in high-stakes environments like cybersecurity or strategy. You'll also hear about the seven-year journey of writing Story Business — how Gavin refined his thinking, wrestled with simplicity, and learned that clarity comes only after doing the hard work of distillation. Along the way, he and Bill reflect on humility in communication, the creative joy of writing, and why being “nicer to people” may be the best advice for every thought leader. If you've ever struggled to make your ideas land — this conversation will show you how story turns insight into impact. Three Key Takeaways: • The Best Idea Doesn't Win — The Best-Packaged One Does. Gavin argues that success isn't about having the smartest idea, but the clearest, most emotionally resonant one. Storytelling gives ideas power, helping them stand out and gain traction in organizations that aren't true meritocracies. • “Grandma Language” Makes Ideas Stick. Gavin introduces the concept of blending “credibility language” (expert terminology) with “grandma language” (simple, human words). The balance builds trust and accessibility — a must for leaders trying to communicate complex ideas to busy or distracted audiences. • Simplicity Is Earned Through Hard Work. Writing Story Business taught Gavin that true simplicity comes only after deep thought and refinement. As he tells Bill, people make ideas complicated because they haven't finished thinking them through — and clarity is proof of mastery. If this conversation on Story Business sparked new ways to think about how you share ideas, you'll love hearing from Michelle Mellon in Thought Leadership and Storytelling. She dives deep into how narrative builds trust, shapes perception, and turns expertise into connection. Listen next: Thought Leadership and Storytelling with Michelle Mellon — and discover how to make your stories resonate long after the meeting ends.

Steve Forbes: What's Ahead
Puerto Rico Was Once A Pharmaceutical Powerhouse—It Can Become One Again

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 3, 2025 4:56


Steve Forbes: What's Ahead
Germany Is In A Mess Of Its Own Making—This Is What Friedrich Merz Must Do To Revive Its Economy

Steve Forbes: What's Ahead

Play Episode Listen Later Oct 2, 2025 5:19


Steve Forbes explains how Germany is an economic mess of its own making due to terrible energy policies, a massive welfare system, and a collapse in its work ethic—but if Chancellor Friedrich Merz looks to the example of legendary economist Ludwig Erhard, the nation could be put back on track.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Forbes: What's Ahead
Why Argentina's Economic Troubles Are Bad News For Our National Security

Steve Forbes: What's Ahead

Play Episode Listen Later Sep 30, 2025 4:48


Steve Forbes breaks down why Argentina's economic turmoil, and the shocking political crises facing its President Javier Milei, could spell serious trouble for the United States—and explains what President Trump must do fast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.