Podcasts about brightlink

When you have to reach out to someone quickly, what do you usually do? Exactly! Send a text. So why aren't more businesses text-enabling their phone lines? That question is at the center of Brightlink's text-enabling solution, designed so that company phone lines—usually reserved for saying 'no' to pesky cold calls— can handle informative text conversations with prospective clients. Given the nature of their product, Brightlink has also been able to utilize it as their own marketing tool, a simultaneous demonstration and use case—a real situation of killing two birds with one phone! On this episode of RTU, Drew chats with Rob Chen, Brightlink's CEO, and a former CMO. They chat about how Rob's marketing background informs his current role, how to put their technology front-and-center in their marketing, and why a clear company culture is king.  Be sure to listen in - this is a valuable conversation! Subscribe on Apple Podcasts- Stitcher - or Podsearch What You’ll Learn Using your own technology as a marketing vehicle Rob is a believer in drinking your own champagne. To that end, Brightlink currently uses its own technology of text enabling any phone number as a marketing vehicle. The company is able to override and enable any phone number to receive text messages, which is an extremely beneficial feature for the millennial generation. Brightlink is currently taking a traditional email campaign and offering the customer the ability to respond back by phone, by email, or by text. Through its own technology, Brightlink text enables sales and corporate phone numbers. Using key-word prompts, the sales team at Brightlink is able to respond via text to answer questions, provide solutions, and much more. Not only does this connect the Brightlink team with customers, but it also highlights the technology they can provide. Listen in to hear more on how Brightlink uses its own product as a marketing vehicle! Your target audience affects your marketing Rob shares that Brightlink utilizes different strategies depending on whether the primary target is a small business or large enterprise. For a small businesses, Brightlink focuses on co-branding and a partner with the ability to add value. They rely on a partner who knows the needs of each small business because use cases tend to be more specific. This allows Brightlink to market to and speak to the individual needs of small business. For large enterprises, Brightlink takes their product directly to the company because their needs are broader and many times the entire product is used. 3 key lessons for CMOs Guest Rob Chen and host Drew elaborate on 3 important lessons for other CMOs. Have one key, very focussed story. Know what your company is about, and be able to say that succinctly. You have three target audiences: employees, customers, and prospects. Make sure to have your employees on board with core values and your product. They will be advocates for your brand and remain loyal. Create content that is valuable to your customers, and it will also be intriguing to prospects. Simplify your plan. It is hard to do everything. Brightlink’s plan is integrated around its own product. It is a demonstration and a use case at the same time! Timeline [1:55] Rob Chen: Bridging the gap from CMO to CEO [5:40] What Brightlink is and does [10:47] How to use technology as a marketing demonstration [18:36] Who Brightlink targets in its marketing [22:55] Successful marketing examples [26:33] Key lessons from a CMO turned CEO Connect With Rob Chen: Rob’s Bio on Brightlink’s Website Connect with Rob on LinkedIn Resources & People Mentioned CES Conference Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

On this CEO Exclusive we talk with Rob Chen and Scott Allen with Brightlink about trends in technology and communication. Founded in 2009, Brightlink is a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions. Our industry-leading CPaaS platform, technology solutions and network services are used by companies ranging from […] The post Rob Chen and Scott Allen with Brightlink appeared first on Business RadioX ®.

As part of the submissions for the inaugural UC Awards we spoke to award nominee Brightlink about their year so far, the main industry trends impacting them, and their plans for 2019. The cloud communications market is becoming more and more competitive so differentiating yourself in the market is crucial. In today's episode we hear from Brightlink about how they are doing just that with their CPaaS platforms.

Brightlink is the premier IP communications provider delivering carrier-grade voice, messaging, and application-based services to enterprises and carriers around the world. At ITW 2018, Brightlink's CTO, Joe White, talks to JSA TV about the company and its offerings, including its revolutionary Liveview product. Watch the video for more information and updates on Brightlink's latest news. For additional information, visit www.brightlink.com.This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

JSA Radio Host Jaymie Scotto Cutaia sits down with Brightlink's CTO, Joe White at PTC'18 to discuss the company's latest team news, global expansions, platform updates, trends for the upcoming year and more.This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).