Podcasts about Talk

Leland's LIVE at Siluria Brewing Co. for the Talk 99.5 Christmas Extravaganza!See omnystudio.com/listener for privacy information.

Season Review - Endurance Cup Tony Whitlock and James McCabe (Race Engineering Services) reflect on the success of Matt Payne taking out the Endurance Cup From the race track to your device with Tony Whitlock on Inside Supercars Inside Supercars Podcast: Subscribe Apple Podcasts I Spotify I Google Podcasts Supported by: P1 Australia Link:P1 Australia MusicCreative Commons Music by Jason Shaw on Audionautix.com MusicComa-Media from Pixabay #RepcoSC #TCRAust #Supercars #Motorsport #ADL500

Thursday at 11:15 PM ET. Hosted by Emmanuel Acho with LeSean “Shady” McCoy and "Carebear" Kieran, the show brings hot takes, cold truths, and culturally forward conversations that connect sports and culture in real time. ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠ Facebook PrizePicks x Speakeasy Pick MORE or LESS. Win cash. Talk your talk. Play $5, get $50 →  PrizePicks | America's #1 Fantasy Sports App Learn more about your ad choices. Visit megaphone.fm/adchoices

Talk about some crazy cameos! Did you spot a certain celebrity in Season 8 Episode 3 'Forgive and Forget?' Apparently, there's more to the story!See omnystudio.com/listener for privacy information.

Malcom Esposito hosts his audition for a spot on the website. The crew purposefully f*cks with him. Sign up for a Backstage Pass and enjoy Hours of exclusive content, Phil's new podcast, Classic podcasts, Bobbie Dooley's podcasts, special live streaming events and shows, and oh so very much more…See omnystudio.com/listener for privacy information.

Send us a text!We recently sat down with John Lovell, founder of Warrior Poet Society, to talk about why Christians have to be ready to defend their people, especially after the assassination of Charlie Kirk. John is not only skilled in personal defense, but is a pastor and father who has talked about the need for Christian homeschooling, the recovery of robust masculinity, and the poison of feminism. Did you know supporters of the show get ad-free video and audio episodes delivered early and access to our patron exclusive show the After Hours and interactive live streams with Eric and Brian?      https://www.patreon.com/thekingshallThis episode is sponsored by: Lux Coffee Company; Caffeinating the New Christendom with artisan roast coffee. Get 15% off your coffee with code "NCP15". https://luxcoffee.co/Armored Republic: Making Tools of Liberty for the defense of every free man's God-given rights - Text JOIN to 88027 or visit: https://www.ar500armor.com/ Talk to Joe Garrisi about managing your wealth with Backwards Planning Financial.      https://backwardsplanningfinancial.com/Visit KeepwisePartners.com or call Derrick Taylor at 781-680-8000 to schedule a free consultation.      https://keepwise.partners/Small batch, hand-poured candles. Welcome to the resistance. https://resistancecandles.com/Visit Muzzle-Loaders.com and get 10% off your first order when you use the coupon code KINGSHALL at checkout.      https://muzzle-loaders.com/Go to Mt Athos for sustainably sourced goat dairy protein and other performance products. Listeners of the show get a 20% discount site-wide with code "NCP20".    https://athosperform.com/Support the show:https://www.patreon.com/thekingshall

Controlling the Banking Function in Your Life to Change Your Finacial Future! You might be saving 10% of your income… but quietly sending 34.5% of every disposable dollar to banks in interest. In this episode, Mary Jo breaks down Chapter 3 of Building Your Warehouse of Wealth and shows why how money flows is more important than the rate of return you're chasing.

UK Suspends Elections, Trump Warns Mass Migration Has Europe Facing “Civilizational Erasure,” White House “At Odds” With NATO Over Ukraine/Russia War

War Room The Curious Case Of DNC/RNC Pipe-Bomb Suspect, CDC Ends Hepatitis B Shot Recommendation for Babies & Dems Cling to Hegseth Boat Strike Narrative

Trump Nails It, Declares NATO Expansion & UN Replacement Migration Top Emerging Threats Against America! Senate Learns That The Hegseth “Kill Them All” Story Was A Total Hoax! Plus, Dem Coup Plans Discovered!

(December 05, 2025) Amy King and Neil Saavedra join Bill for Handel on the News. FBI arrests suspect in D.C pipe bomb case from eve of Jan. 6 capitol riot, sources say. SCOTUS allows Texas to use a congressional map favorable to GOP in 2026. Grand Jury rejects DOJ’s attempt to revive fraud case against NY AG James. US military strikes another boat in the Eastern Pacific, killing four, amid escalating questions about its counter-drug offensive.See omnystudio.com/listener for privacy information.

Buying a home or thinking about refinancing? Talk to Gregg Shaft with Barrett Financial Group. He makes the process smooth, fast, and stress-free. http://barrettfinancial.com/gshaft Our very first merch line is here! Get it now at http://mtmvegas.shop Want more MTM Vegas? Check out our Patreon for access to our exclusive weekly aftershow! patreon.com/mtmvegas Want to work with us? Reach out! inquiries at mtmvegas dot com Episode Description This week some big new hotness opened up in Sin City. To start the Athletics debuted their futuristic preview center with a dome projector, mock suites and a lot of tech. It also has the coolest stadium model we have seen yet. Will this sell tickets? Chase also debuted their stunning but small lounge at Harry Reid International Airport. Unfortunately we think you'll need to wait. In other #news Sphere announced 1.5 million tickets sold while setting 2026 dates for one of their most popular acts. We also discuss: the stunning new GVR rooms, huge expansions in Chinatown, NYC's 3 casinos, the downfall of Aria and Jacob's recent experience plus Plaza's non smoking casino changes again. Episode Guide 0:00 Vegas restaurants for your enemies 0:23 Athletics Preview Center has now opened in Vegas 1:47 Retractable roof A's stadium? 2:29 Sphere 1.5 million Oz tickets sold 2:53 Phish announces 9 shows for Sphere in 2026 - Request tickets? 5:05 GVR unveils stunning renovated tower 5:58 Old GVR vs. new GVR rooms - Now Durango level? 7:24 Mark's take on NoMad rebrand 9:00 Big developments in Chinatown - New food hall 10:05 Chubby World to Chinatown - Japanese Mega Plaza 11:47 Final 3 NYC casinos set for approval - Bally's, Hard Rock & RW 12:44 Hard Rock's Midtown project is really cool 14:44 Non smoking table games coming to Plaza 16:09 The downfall of Aria? 17:38 Jacob's terrible stay & why this is an ongoing problem 19:40 Why Aria's rooms need a ton of help 20:00 Chase lounge arrives at Las Vegas airport 21:40 Which lounge reigns supreme at LAS? Each week tens of thousands of people tune into our MtM Vegas news shows at http://www.YouTube.com/milestomemories. We do two news shows weekly on YouTube with this being the audio version. Never miss out on the latest happenings in and around Las Vegas! Enjoying the podcast? Please consider leaving us a positive review on your favorite podcast platform! You can also connect with us anytime at podcast@milestomemories.com.  You can subscribe on Apple Podcasts, Google Podcasts, Spotify or by searching "MtM Vegas" or "Miles to Memories" in your favorite podcast app. Don't forget to check out our travel/miles/points podcast as well!

The only way you can pump 'em is by using a wood wick candle!

Hey Nurse friend, Take a deep breath. You made it here, and that alone shows how much your soul is craving a moment of peace. If you are listening as a nurse who is exhausted—emotionally, physically, spiritually—I want you to know this: You are not alone. You're not failing. And your feelings are valid. Christmas can feel heavy when you're the one holding everyone else together. But today, you get to be held. This breath prayer is your reset. A moment to slow down, reconnect, and remember the truth: Emmanuel—God with us. God with you. Wherever you are—maybe driving home from a shift, on your couch, or getting ready for work—let your shoulders soften. Unclench your jaw.Feel your breath settle. Let's take one deep inhale… And a long, slow exhale. Again… Inhale peace… Exhale tension. Your nervous system is safe here. Your body is allowed to rest here. verse: In Matthew 1:23 it says: “The virgin will conceive and give birth to a son, and They will call Him Emmanuel, which means God with us.” Talk to God in this time- make this your prayer. Notice what thoughts come in these 3 minutes, what feelings arise, what each word feels like as it comes out of your mouth. Meditate on these words. If possible, place one hand on your heart. 3 min : Inhale: Emmanuel Exhale: You are with me Please share this episode with everyone who needs a little more peace this season!

This week on The Narrative, Aaron and Mike break down two major stories making headlines: the latest developments in the case of the Toledo doctor who forced abortion pills on his girlfriend, and the new peer-reviewed HHS report that uncovers the truth about pediatric gender dysphoria. After the news, tune in for the powerful and uncompromising message from author and speaker Rosaria Butterfield, recorded live at CCV’s 2025 Essential Summit. Known for her sharp clarity and bold testimony, Rosaria shares her journey from a tenured queer-theory professor and LGBTQ activist to a follower of Christ, and how the Gospel reshaped everything she believed about womanhood, identity, and truth. With striking honesty, Rosaria opens up about the personal cost of her conversion, the pastors who discipled her with patience and Scripture, and why she believes today’s cultural pressures are discipling young women far more aggressively than the Church. She unpacks the roots of modern feminism and gender ideology, their impact on Gen Z, and why she says the Church must recover courage, conviction, and biblical clarity in this moment. If you want a message that challenges, sharpens, and calls believers to contend for the faith with strength and love, you won’t want to miss this episode. More About Rosaria Butterfield Dr. Rosaria Butterfield is a former tenured professor of English and women’s studies at Syracuse University, who came to Christ in what she describes as a “train wreck” conversion. Her journey is chronicled in her memoir, The Secret Thoughts of an Unlikely Convert. Once an outspoken advocate for feminist philosophy and LGBTQ+ politics, Rosaria was drawn to faith through the hospitality of a local pastor and his wife. After years of conversation and Scripture study, she gave her life to Christ in 1999. Today, Rosaria is married to a Reformed Presbyterian pastor. She is also a mother and grandmother, as well as a speaker and author. Want to See Rosaria Butterfield Live? Dr. Rosaria Butterfield will return to CCV's Essential Summit in 2026! Join Rosaria, along with nationally renowned apologist Frank Turek, for an event that is sure to challenge and equip you to speak out boldly in defense of God's truth. From now until December 31, you can lock in the lowest ticket price available by using the code FIRSTINLINE at checkout. Don’t wait, this is your chance to guarantee the best rate. Register today, and we'll see you on October 23 for the third annual Essential Summit! Learn More about the Minnery Fellowship The Minnery Fellowship provides ongoing educational opportunities for pastors and church leaders to dive into the practical issues facing Christians in culture and develop, with a cohort of their peers, biblical strategies and messages to respond. Get the details and sign up at MinneryFellowship.org.

Season Review - Sprint Cup Tony Whitlock and James McCabe (Race Engineering Services) discuss the dominance of Broc Feeney in taking out the Sprint Cup From the race track to your device with Tony Whitlock on Inside Supercars Inside Supercars Podcast: Subscribe Apple Podcasts I Spotify I Google Podcasts Supported by: P1 Australia Link:P1 Australia MusicCreative Commons Music by Jason Shaw on Audionautix.com MusicComa-Media from Pixabay #RepcoSC #TCRAust #Supercars #Motorsport #ADL500

Having skipped “Letters of Transit” for now because we're treating it as the season 5 premiere, we are taking on “Worlds Apart” in this episode as Jones' plan to collapse the universes and create a new one comes to an apocalyptic climax. We discuss the wonderful character moments in this episode, especially the great conversations between the two Walters and the two Olivias, and we get some phenomenal feedback. The post S4E20 Worlds Apart appeared first on Golden Spiral Media- Entertainment Podcasts, Technology Podcasts & More.

Talk given at St. Thomas More in Troy, MI, on December 3.

How are church work students formed at Concordia University, St. Paul (CSP)? The Rev. Dr. Brian Friedrich (President of Concordia University, St. Paul) and Breana Winnes (Assistant Director of Undergraduate Admissions for Concordia University, St. Paul) join Andy and Sarah for our Set Apart to Serve series to talk about what they love about what they get to do, an overview of the church work programs at CSP, why these programs are important to CSP, what makes these programs unique among the Concordias, what campus life is like at CSP, and how prospective students can learn more and visit campus. Learn more about Concordia St. Paul at csp.edu. Christ's church will continue until He returns, and that church will continue to need church workers. Set Apart to Serve (SAS) is an initiative of the LCMS to recruit church workers. Together, we pray for workers for the Kingdom of God and encourage children to consider church work vocations. Here are three easy ways you can participate in SAS: 1. Pray with your children for God to provide church workers. 2. Talk to your children about becoming church workers. 3. Thank God for the people who work in your congregation. To learn more about Set Apart to Serve, visit lcms.org/set-apart-to-serve. Have a topic you'd like to hear about on The Coffee Hour? Contact us at: listener@kfuo.org.

Mike Matthews investigates the fascinating news from the end of the week and Mike answers what is happening in the odd world of Christmas contests. Join Mike as he podcasts live from Café Anyway in podCastro Valley with Benita, the Disgruntled Fiddle Player, and the Brewmaster. Next show Mike Talks to Madame Rootabega, Valentino, and Bison Bentley.

It's the most judgmental time of the year! The LadyGang is closing things out with their annual Best of the Yearextravaganza, where the girls make the rules, break the rules, and crown the very best (and sometimes worst) moments of the past twelve months. From celebrity scandals that fed our souls, to the TV shows, movies, and music that carried us through, to the ugliest trends we wish we could unsee, and even the best dupes that saved our bank accounts—nothing is safe from the LadyGang's chaotic, heartfelt, and brutally honest ranking system. Get ready for laughter, surprises, heated debates, and a few deeply unhinged honorable mentions as the trio decides what truly defined the year… according to them, and only them.Check out our holiday deals!!Vimergy: Try VIMERGY liquid vitamins! Save 20% off your first order with the code "Ladygang" at Vimergy.comClearstem: Treat your skin! Go to Clearstem.com/ladygang for 15% off your first order!Apretude: Prevent HIV! Talk to your doctor and learn more at Apretude.com or call 1-888-240-0340See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thursday at 11:15 PM ET. Hosted by Emmanuel Acho with LeSean “Shady” McCoy and "Carebear" Kieran, the show brings hot takes, cold truths, and culturally forward conversations that connect sports and culture in real time. ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠ Facebook PrizePicks x Speakeasy Pick MORE or LESS. Win cash. Talk your talk. Play $5, get $50  Learn more about your ad choices. Visit megaphone.fm/adchoices

Frank Grey hosts from LA International Airport as has car rental problems. Plus behind the scenes at Kevin Hart’s Lil Kev.’ Sign up for a Backstage Pass and enjoy Hours of exclusive content, Phil's new podcast, Classic podcasts, Bobbie Dooley's podcasts, special live streaming events and shows, and oh so very much more…See omnystudio.com/listener for privacy information.

Ole Miss football general manager Billy Glasscock followed Lane Kiffin to LSU. The Rebels have interest in a reunion with Austin Thomas, among others. However, for the time being, they've had to make it work with the people actually in the building, including a shift in focus for Matt McLaughlin. McLaughlin serves as Ole Miss senior associate athletics director for strategy and cap management. He and Walker Jones, who heads up the Grove Collective, have taken up temporary offices at the Manning Center to lead the roster-building efforts in lieu of an interim general manager. Ole Miss signed 17 2026 recruits on Wednesday, the first of the Early Signing Period. The Rebels have room to add, too — then comes the NCAA Transfer Portal in January.McLaughlin joined the Ole Miss Spirit's Ben Garrett for a ‘Talk of Champions' podcast to discuss. He also touched on current-roster retention and much, much more. ToC is powered by RiverLand Roofing. Call or text them today at 662-644-4297. Few, if any, are doing more for Ole Miss in the NIL (name, image and likeness) space than RiverLand Roofing. Visit them online at RiverLand Roofing.com.Our Sponsors:* Check out FRE and use my code LISTEN20 for a great deal: https://frepouch.com* Check out Underdog Fantasy and use my code CHAMPIONS for a great deal: https://underdogfantasy.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dr. Mariza Snyder is a functional practitioner, women's hormone expert and the author of eight books. Today on the show we discuss: why perimenopause and menopause affect relationships and families not just women, how chronic stress blood sugar instability and poor sleep quietly destroy hormones, why community and connection matter more for aging well than any supplement or diet, how to train and eat in midlife to protect muscle brain and metabolism, why menopause should be seen as a powerful reset instead of a decline, and what men need to understand to show up better as partners during hormonal change and much more. Today's sponsor: ⁠⁠⁠Timeline Nutrition⁠⁠⁠ Upgrade your mitochondrial health with Mitopure. Timeline is offering 20% off your first order of Mitopure. Go to ⁠⁠https://www.timeline.com/doug⁠⁠⁠ and use code DOUG to get 20% off your order. Connect with Dr. Mariza: Website: https://drmariza.com/ FB: https://www.facebook.com/drmarizasnyder/ IG: https://instagram.com/drmariza/ YT: https://www.youtube.com/user/drmarizasnyder ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. The Adversity Advantage podcast does not endorse or support the claims or opinions of any guests and strongly encourages all viewers and listeners to do their own due diligence before buying products or supporting brands discussed by guests on the show.  If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

Your nervous system has a built-in Freeze and Appease response to manage the threat of sexual assault, aka the Fawn response. Learn to forgive yourself and train to respond differently. Learn the skills to Regulate your Emotions, join the membership: https://courses.therapyinanutshell.com/membership When someone experiences sexual harassment or sexual assault, their body often doesn't react the way they expect. Instead of fighting or running, they might freeze, fawn, or appease—smiling, complying, or going still, even when they feel terrified inside. In this video, we'll explore the Freeze and Fawn Response—sometimes called the Freeze-Appease Response—and how these instinctive reactions are the body's way of trying to stay safe during sexual violence or threat. You'll learn what happens in the nervous system during a freeze response, why people can't “just say no,” and how understanding this can help survivors release shame and start to heal. This is essential education for survivors, loved ones, and anyone who wants to understand trauma responses with compassion and science. If you've ever blamed yourself for how you reacted during sexual harassment or sexual assault, please know: it wasn't your fault. Your body was trying to keep you alive. Freeze Response, Fawn Response, Freeze Appease, Sexual Violence, Sexual Assault, Tonic Immobility, Trauma Response, Nervous System, PTSD Recovery, Survivor Support Looking for affordable online counseling? My sponsor, BetterHelp, connects you to a licensed professional from the comfort of your own home. Try it now for 10% off your first month: https://betterhelp.com/therapyinanutshell Learn more in one of my in-depth mental health courses: https://courses.therapyinanutshell.com Support my mission on Patreon: https://www.patreon.com/therapyinanutshell Sign up for my newsletter: https://www.therapyinanutshell.com Check out my favorite self-help books: https://kit.co/TherapyinaNutshell/best-self-help-books  Therapy in a Nutshell and the information provided by Emma McAdam are solely intended for informational and entertainment purposes and are not a substitute for advice, diagnosis, or treatment regarding medical or mental health conditions. Although Emma McAdam is a licensed marriage and family therapist, the views expressed on this site or any related content should not be taken for medical or psychiatric advice. Always consult your physician before making any decisions related to your physical or mental health. In therapy I use a combination of Acceptance and Commitment Therapy, Systems Theory, positive psychology, and a bio-psycho-social approach to treating mental illness and other challenges we all face in life. The ideas from my videos are frequently adapted from multiple sources. Many of them come from Acceptance and Commitment Therapy, especially the work of Steven Hayes, Jason Luoma, and Russ Harris. The sections on stress and the mind-body connection derive from the work of Stephen Porges (the Polyvagal theory), Peter Levine (Somatic Experiencing) Francine Shapiro (EMDR), and Bessel Van Der Kolk. I also rely heavily on the work of the Arbinger Institute for my overall understanding of our ability to choose our life's direction. And deeper than all of that, the Gospel of Jesus Christ orients my personal worldview and sense of security, peace, hope, and love https://www.churchofjesuschrist.org/comeuntochrist/believe If you are in crisis, please contact the National Suicide Prevention Hotline at https://suicidepreventionlifeline.org or 1-800-273-TALK (8255) or your local emergency services. Copyright Therapy in a Nutshell, LLC

Scott and Hayley have a special episode with a comprehensive recap of what really happened and why for Cyber Week 2025! Caila Schwartz, Director of Consumer Insights and Strategy Retail and Consumer with Salesforce explains it all. From global, to US and even Canada and Mexico. We talk through categories and how AI influenced this years biggest sales. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Caila Schwartz LinkedIn: https://www.linkedin.com/in/caila-schwartz/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

FBI Arrests J6 Pipe Bomb Suspect, Deep State Going After Hegseth To Get To Trump & DOJ Moves To Clean Voter Rolls

Senator Mark Warner Just Called For US Military To Overthrow President Trump's Elected Administration! The Deep State Is In Full Panic Mode After Hegseth Was 100% Exonerated In Signalgate & Drug-Boatgate

Tim & Tim discuss how to handle a windfall or inheritance with clarity emotionally, financially, and strategically during the biggest wealth transfer in U.S. history. This episode is brought to you by the American Pharmacists Association (APhA). Episode Summary Handling a windfall or inheritance isn't just about the money—it's an emotional, relational, and identity-level shift. Whether it's an inheritance, equity payout, stock options vesting, or another financial surprise, the "right" next step can feel overwhelming. Many people think the challenge is how to invest a large sum… but the real challenge often begins much earlier: Who am I now that money is no longer the limiting factor? In this episode, Tim Ulbrich, PharmD, and Tim Baker, CFP®, RICP®, RLP® break down how to prepare for, navigate, and thoughtfully plan through sudden wealth. They talk about the emotional side of receiving money, how to avoid rushed decisions, the importance of building the right team, tax considerations, and how to align a windfall with your goals, values, and relationships. With the largest wealth transfer in U.S. history underway, this is a conversation every generation needs to hear. If you've received a windfall, expect one, or simply want to understand how to handle one wisely, this episode will help you slow down, think clearly, and make decisions you won't regret. What you'll learn in this episode: Why sudden wealth creates emotional, identity, and relational shifts—not just financial ones The most common types of windfalls and why they require different planning strategies How to avoid rushed decisions and use a "90-day pause" to regain clarity The key professionals you need on your team before making major moves How taxes, investment priorities, and giving strategies change when a windfall enters the plan Mentioned on the Show Mom and Dad, We Need to Talk by Cameron Huddleston Cerulli Associates "Great Wealth Transfer" data "Die With Zero" by Bill Perkins YFP Episode: 5 Key Questions to Ask Before Hiring a Financial Planner

(December 04, 2025) Host of ‘How to Money’ Joel Larsgaard joins the show to discuss the vast majority of American’s having unused gift cards, not buying a home if you can’t, and financial advisors’ advice. ChatGPT’s meteoric rise by the numbers. Cash-strapped shoppers opt for essential and buy-now-pay-later services.See omnystudio.com/listener for privacy information.

Christianity has taken on a totally different meaning these days.. It is in the oversized cross necklaces, the trad-wife hair, the school board fights, the subtle “illegal aliens vs immigrants” language, and the way a MAGA hat or a Pride flag can tell people your entire belief system before you say a word. In this episode, I pull together the data, the history, and my own messy spiritual story to ask whether we're slipping into a full-blown religious dystopia or just finally seeing what was there all along. We'll talk about why Christian fundamentalism feels more mainstream than ever, why so many of us are “Cafeteria Christians” or spiritual but not religious, and why Gen Z is both walking away from church and walking right back in through a different door. You will not walk away from this one neutral.In this episode, you'll hear:How Christian nationalism and partisan politics got so tangled up you can't tell where one ends and the other startsWhy Christianity has dropped to around 62% of Americans while the “nones” and spiritual-but-not-religious crowd keep risingThe two emerging “Americas”: the remixers (Cafeteria Christians, astrology, crystals, human design) and the revivalists (fundamentalism, trad-wife aesthetics, purity culture)What Gen Z is actually doing with faith, and why some young adults are returning to church for structure while others are done with institutions for goodHow thought-terminating clichés like “God works in mysterious ways” and “everything happens for a reason” shut down real emotions and critical thinkingWhy belief in Satan, demons, and “spiritual warfare” is dropping overall, even as some conservative spaces turn it into a 24/7 fear channelThe difference between inherited faith and adult reality, and how to spot when “community” is tipping into control or culty dynamicsWhat it might look like to be human first and let belief and identity come second, without abandoning the possibility of God altogetherTimestamps:00:00 Welcome to the Reinvention Room + why this one will piss people off or make you feel seen02:28 Christian fundamentalism goes mainstream and hides inside politics05:50 Growing up Protestant, “born-again” neighbors, and never feeling Christian enough16:51 Mega-churches, mentors, and trying to find a faith home that isn't culty23:51 The long hair, oversized crosses, trad-wife aesthetic, and what they're signaling30:54 Deep research: declining Christianity, rising “nones,” and spiritual-but-not-religious trends35:42 Crystals, tarot, human design and why the metaphysical often feels more helpful than church40:08 Thought-terminating clichés and how they shut down real emotion and questions51:13 Spiritual warfare, “the enemy,” and why demon talk feels like an abusive boyfriend53:18 Christian nationalism, school boards, book bans, and politics dressed up as religion58:23 Trump, media bubbles, and trying to stay human first in mixed-politics families1:09:57 Burnout, belonging, and why everyone's exhausted and spiritually unsettled1:21:10 “Why are you letting assholes get in the way of your relationship with God?”1:23:30 Are we already in a religious dystopia, and what happens next?Links & Resources Mentioned:Previous episode: Psychology of How Minds Change with David McRaney (on why people double down or actually shift)Previous episode: Dr. Jay Van Bavel on social identity and tribal brains: EP108: Social identitiesMy weekly personal email: https://allisonhare.com/emailWork with me on your podcast: https://allisonhare.com/freecallInstagram: https://www.instagram.com/allison__hareLinkedIn: https://www.linkedin.com/in/allisonhare/Website: https://allisonhare.comNotable Quotables:[00:02:28] “Christian fundamentalism has gone from really kind of a fringe thing to totally mainstream. But now it's wrapped in politics.”[00:03:35] “Meanwhile, most Americans are building their own version of faith from scraps, like a cafeteria Christian.”[00:33:18] “It really made me wonder, are people ditching belief, or are they ditching institutions?”[00:40:08] “These phrases don't comfort people. They shut off critical thought and shut down your actual feelings.”[01:21:10] “Why are you letting assholes get in the way of your relationship with God?”3 Top Takeaways:Belonging often beats belief. People will choose social safety and their group over “getting the theology right,” especially when everything feels uncertain.Two spiritual Americas are forming. Remix spirituality (Cafeteria Christians, crystals, human design) is growing at the same time as Christian nationalism and fundamentalism push for legal power. PRRI+3Pew Research Center+3Pew Research Center+3You're allowed to question. One of the healthiest spiritual moves you can make is asking, “Can I doubt here without being punished?” If the answer is no, that's a data point. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free Reinvention Roadmap weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Personal Brand - need help building yours? Schedule a call with me here and let's discuss.Feedback and Contact:: allison@allisonhare.com

The Week 14 edition of the Battle Royale Bash moved to a special time on Wednesday night with the Dawg Bowl in KC just days away. Pete Overzet and Deposit Kingdom members jumped into the Goal Line Stand 12-man drafts to simulate what we might expect from the DBQ draft rooms this weekend.

"In the Process, I came to realize ... how nature in my own life had been such a healing force." - James Bonilla We wrap up season 11 with New York-born Puerto Rican writer and retired professor emeritus, James Bonilla. James's story is filled with transformation, healing, and wisdom. Born with congenital cataracts, at the age of nine, his right eye was injured in school by a fellow student's actions. For over ten years, James was blind. At the age of 19, doctors removed the cataracts (although the childhood injury remained). On his way home from the hospital, he remembers seeing the world in Technicolor through his own eyes. As a writer, James was comfortable writing about his identities as a Puerto Rican and a person with impaired sight. But it wasn't until he did the Process that he could accept his family's struggle with mental illness. He released patterns of shame that stemmed from his experiences of abandonment as a young child. In accepting his own mental illness, James found deeper healing of those issues through the power of nature. He realized that nature had been a constant source of healing throughout his life. Upon graduating, James felt called to share his experience healing mental illness with others. Because of his work at the Process, James emerged emboldened to share this experience in his new memoir, An Eye for An I. We hope you enjoy this inspiring conversation with James and Drew. We'll be back in early 2026 with season 12 of the Hoffman Podcast. Content Warning: This episode mentions suicide and includes intense emotional content and targeted racism. Please use your discretion. If you or someone you know is suicidal, reach out to The National Suicide Prevention Lifeline at 800-273-TALK (8255), or message the Crisis Text Line at 741741. More about James Bonilla James Francisco Bonilla is a New York-born Puerto Rican writer and retired professor emeritus of cultural competence and leadership at Hamline University in St. Paul, MN. James was born with congenital cataracts and has never had sight in his left eye. Following a racially-motivated assault at age nine, he lost much of his remaining sight in the right eye. Ten years later, a medical breakthrough restored sight to his right eye. Seeking relief and inspiration, he found unexpected solace in the natural world. This discovery led him toward both personal healing and advocacy work. Due to his experiences, James was drawn into the early disability rights movement and community organizing. This helped shape his work as a nationally recognized social justice educator and environmentalist. James received his doctoral degree from the University of Massachusetts, Amherst, School of Education in Organizational Leadership. He is a former Chair of the Faculty Advisory Committee to the National Conference on Racial & Ethnic Diversity in American Higher Education. He has made hundreds of presentations to universities, conferences, and human service organizations in the area of diversity, including outdoor education and environmental programs. His memoir, An Eye for An I: Growing Up With Blindness, Bigotry, and Family Mental Illness, was just released by the University of Minnesota Press. In it, he invites readers to empathize and consider their own potential to be of service in a broken, yet beautiful world. Read more about James' memoir on Hamline University's site. Follow James on Facebook and LinkedIn. Learn more about James here. Listen on Apple Podcasts As mentioned in this episode: Nuyorican: "The Nuyorican movement is a cultural and intellectual movement involving poets, writers, musicians, and artists who are Puerto Rican or of Puerto Rican descent, who live in or near New York City, and either call themselves or are known as Nuyoricans." Read more... Congenital Cataracts New York Association for the Blind Lisa Wenger, Hoffman teacher and coach •   Listen to Lisa on the Hoffman Podcast - The Sparkle in Her ...

Dr. Marc Lewis is a neuroscientist, psychologist, and psychotherapist who taught developmental psychology at the University of Toronto for over 20 years. He's the author of "Memoirs of an Addicted Brain" and "The Biology of Desire: Why Addiction Is Not a Disease". Drawing from both his personal recovery journey and decades of research, Dr. Lewis offers a revolutionary perspective on addiction neuroscience.WHAT WE DISCUSSEDNEUROSCIENCE INSIGHTS:Why dopamine isn't a "pleasure chemical" and what it actually does in addictionThe real difference between healthy learning and addictive learningHow the striatum, amygdala, and prefrontal cortex create compulsive behaviorWhy different types of emotional pain lead to different substance choicesThe neuroplasticity principle: "what fires together, wires together"THERAPEUTIC PERSPECTIVES:Why addiction is NOT a chronic relapsing brain diseaseInternal Family Systems (IFS) therapy and how it heals addictionThe three parts: The Critic, The Firefighter, and The Exile (inner child)Why self-compassion is non-negotiable for recoveryHow to talk to the different "parts" of yourselfMark's approach with his 20-30 weekly therapy clientsPERSONAL WISDOM:Mark's 8-10 year journey through heroin and cocaine addictionHis daily practices for staying present and connected at age 74How he faced a terrible year (divorce, family estrangement, illness) with IFS toolsWhy connection (not sobriety) is the opposite of addictionPractical steps for breaking bad habits and building new neural pathwaysPARENTING & PREVENTION:How to talk to kids about drugs in a way they'll actually listenWhy loneliness is the biggest risk factor for addictionThe critical importance of movement, sleep, and feeling understoodWhy some childhood experimentation is actually healthyKEY INSIGHTS:"The opposite of addiction is not sobriety. It's connection" - Johann Hari"We have different parts of our personality, and they often polarize in addiction.""You can heal at any age—with presence, breath, and self-love.""Stop thinking of addiction as a disease. It's learned behavior."RESOURCES MENTIONEDBOOKSThe Biology of Desire: Why Addiction Is Not a Disease" by Marc Lewis (available in Romanian: "Biologia Dorinței")Memoirs of an Addicted Brain" by Marc Lewis"Chasing the Scream" by Johann HariPROGRAMS & PEOPLELiminal Learning program by Isabela Granic Dr. Gabor Maté - Compassionate InquiryDr. Dick Schwartz - Internal Family Systems (IFS) therapyJohann Hari's TED Talk: "The Opposite of Addiction is Connection"Sat Dharam Kaur - Compassionate Inquiry practitionerTHERAPIESInternal Family Systems (IFS)Compassionate Inquiry (CI)Acest episod este produs și distribuit cu susținerea E.ON Energie România. Episodul este creat în colaborare cu Compassionate Inquiry România, parte din inițiativa ReConnect 2025, un eveniment dedicat tratării și prevenirii adicțiilor. (00:00) Introduction(04:09) Mark's Journey: Addict → Scientist → Therapist(09:50) The Dopamine Myth Debunked(12:52) Addictive Learning vs. Healthy Learning(16:05) Why Some Get Addicted & Others Don't(19:59) Connection: The Opposite of Addiction(23:50) Genes vs. Environment in Addiction(29:20) The Most Important Thing Parents Can Do(36:50) How to Talk to Kids About Drugs(39:55) Different Pain = Different Addictions(46:53) The Neuroscience of Alcohol(51:21) Why Addiction Isn't a Disease(56:27) Different Paths to Recovery from Addiction(01:03:03) Internal Family Systems Therapy Explained(01:05:12) The Three Parts: Critic, Firefighter, Exile(01:07:52) Self-Compassion as the Engine of Healing(01:14:25) Processing Trauma Later in Life(01:17:50) Mark's Daily Healing Practices(01:21:33) The Science of Breaking Bad Habits(01:28:54) Can You Heal Without Self-Love?(01:34:59) Three Questions to Transform Addiction Treatment

After several more controversial pardons from President Trump, legal scholars are debating how to reform the pardon process. Trump's pardons come on the heels of a wave of pardons from President Biden, shielding family and close associates from possible future legal consequences. What changes should be made to the process, if any? Our guests discuss it. In studio: John Ark, retired New York State Supreme Court justice Richard Dollinger, retired New York Court of Claims judge Thomas VanStrydonck, retired New York State Supreme Court justice ---Connections is supported by listeners like you. Head to our donation page to become a WXXI member today, support the show, and help us close the gap created by the rescission of federal funding.---Connections airs every weekday from noon-2 p.m. Join the conversation with questions or comments by phone at 1-844-295-TALK (8255) or 585-263-9994, email, Facebook or Twitter. Connections is also livestreamed on the WXXI News YouTube channel each day. You can watch live or access previous episodes here.---Do you have a story that needs to be shared? Pitch your story to Connections.

New data reported by CBS News on Wednesday shows most people detained by the federal government during some recent high-profile ICE raids do not have criminal records. The Trump administration has said the crackdowns are aimed at unauthorized immigrants with criminal backgrounds. But according to data from early September to mid-October, the number of people without criminal histories who were detained after raids in Chicago, for example, increased by more than 1,400%. Local advocates who work with immigrants say the raids have devastating consequences for families. We discuss the issue — and several recent ICE raids in the Rochester area — with our guests: Maria Garcia, program director for Enlace Services, Inc. Heidi Ostertag, executive producer of "Running to Stand Still" Daisy Ruiz Marin, director of migrant services for Ibero-American Action League Kit Miller, director emeritus of the Ghandi Institute of Nonviolence ---Connections is supported by listeners like you. Head to our donation page to become a WXXI member today, support the show, and help us close the gap created by the rescission of federal funding.---Connections airs every weekday from noon-2 p.m. Join the conversation with questions or comments by phone at 1-844-295-TALK (8255) or 585-263-9994, email, Facebook or Twitter. Connections is also livestreamed on the WXXI News YouTube channel each day. You can watch live or access previous episodes here.---Do you have a story that needs to be shared? Pitch your story to Connections.

Welcome back to another episode of the unSeminary podcast. We're talking with Aaron Stanski, founder and CEO of Risepointe, a firm that partners with churches across the country to design and build facilities that amplify ministry impact. With more than 15 years of experience in church architecture, project management, and ministry leadership, Aaron and his team help churches navigate complex building challenges while staying focused on mission. Is your church facing growing pains—crowded lobbies, full parking lots, or overwhelmed kids' spaces—but unsure how to move forward? Aaron shares practical insights on how to approach facility planning strategically, align vision with budget, and avoid the costly mistakes that can slow down momentum. Overcoming the overwhelm. // When churches consider expansion or renovation, leaders often feel paralyzed by the process. Questions about cost, zoning, design, and disruption quickly pile up. Too often, churches jump straight to hiring an architect before defining their real needs. Instead, churches should first clarify what's working, what's broken, and what's next before anyone draws plans. Start with scope and budget. // The two guardrails of every successful project are scope (what you're building) and budget (what you can spend). Aaron warns that skipping this step often leads to beautiful drawings that churches can't afford. Risepointe begins with a Needs Analysis, an on-site deep dive into the church's DNA, culture, and challenges. The team listens to staff, studies how people use the building, and identifies bottlenecks—whether it's the children's hallway, lobby congestion, or limited parking. Only then do they define the right-size project and realistic cost range. The power of early engagement. // Most churches wait too long to start planning. Zoning approvals, fundraising, and construction all take longer than expected, especially in urban areas. Waiting too long forces rushed design work, unclear budgets, and lost ministry opportunities. You don't have to build everything at once. Start with a plan that captures the next few wins—like improving your lobby or kids' check-in—while preparing for long-term growth. Knowing when it's time. // Aaron says early warning signs include maxing out your primary service, overflowing kids' spaces, and parking lots at capacity. Many pastors misjudge space needs because they see the auditorium every Sunday but rarely experience the parking or early childhood chaos firsthand. Evaluating your entire Sunday experience—entry to exit—reveals where capacity problems really begin. Aligning buildings with ministry models. // Every church facility reflects a ministry philosophy—but those philosophies evolve. Where there used to be 40-year ministry cycles, now they are closer to 10 to 20. Churches shaped by the seeker-sensitive movement, for example, are now adapting to relational, community-driven models. Spaces that once emphasized rows and stages now need more environments for conversations, mentoring, and connection. A free resource for leaders. // To help churches begin the conversation, Aaron's team created a free guide called “10 Things to Get Right Before You Build.” The resource walks through key questions every church should answer before launching a building project—from clarifying vision and budget to preparing for change. You can download it and schedule a free consultation at risepointe.com/unseminary. To learn more about Risepointe's work helping churches align facilities with mission, visit risepointe.com/unseminary or follow Risepointe on Instagram for inspiration and project stories. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don't forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it's time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. I am so glad that you have decided to tune in. You know, across the country, we keep hearing about churches that are growing and we’re seeing swelling attendance and that’s good. Some of that is like a platinum problem though. It generates other issues that we have to think about. And so what what I did was pull on a friend of mine, Aaron Stanski, he’s the founder and CEO of Risepointe. He’s got 15 plus years of church design, leadership and project management and experience. Rich Birch — If you don’t know Risepointe, where have you been? You’re living under a rock. They’re church architects and designers. They have years of experience working with churches like yours, schools and nonprofits, and they offer a wide range wide variety of services, including architecture, interior design, graphic design, branding, and so much more. Aaron is, I like Aaron not just because he actually has got incredible skills. His team’s got incredible skills, but he really actually wants to help churches like you. And so Aaron, welcome to the show. So glad you’re here. Aaron Stanski — Yeah, I’m glad to be here, Rich. Rich Birch — It’s going to be good. Give give people, you’ve been on a couple of times… Aaron Stanski — Yeah. Rich Birch — …and but give us again, for folks that haven’t heard, the Aaron Stanski, you know, a couple bullet points. Aaron Stanski — Sure. Rich Birch — What did I miss? What do you want to fill in the picture? Aaron Stanski — Yeah. I mean, ah you know the quick story is grew up in ministry. My dad was a pastor growing up, planted a we planted a church in Boston when I was a kid. Went to school for engineering, worked for Harley Davidson Motorcycles, did big projects, project management and stuff for them for a while. And then felt called to ministry. Aaron Stanski — So left Harley Davidson, was on staff with Cru for a couple years doing college ministry before I jumped on staff at a fast growing multi-site church here in Chicago. So loved that, loved being part of that ministry team. And then, of course, we went through a big building project. So got to roll up my sleeves on the on the church staff side of things and hire architects and engineers and AV consultants and really kind of combine my my engineering mind and my ministry heart. And so absolutely love that process. And so, yeah, I’ve been helping churches now for the last 15, 16 years. It’s been an absolute blast. Rich Birch — So good. Well, the the kind of person I want to have in mind today, and so friends, if if you’re listening in, if this sounds a little bit like you, you’re going to want to pay close attention. So I’m thinking about that church, you know, the leader that looks around, they maybe have got, maybe they got two services. Rich Birch — They’re looking around and they’re seeing, ooh, they feel like maybe their growth ah is starting to create some pinch points. Maybe it’s in kids. Maybe it’s in adults. Maybe it’s their lobby. It’s they look around and they’re like, man, I just I feel like our facility might be holding us back a little bit. um And because I do bump into this in churches all the time. Aaron Stanski — Sure. Rich Birch — And there’s like, there can be like a certain amount of anxiety and fear around, gosh, when do I, what do I do? So when you talk to pastors, what do you know notice as one of the kind of most common point of confusion when it comes to starting or pulling the trigger, moving on with a building project, expansion project, try to improve things. Where are we getting this wrong? Aaron Stanski — Yeah. I mean, I think ah like one, the whole process itself can just be completely overwhelming. Rich Birch — Right. Aaron Stanski — Like immediately you’re confronted with, ah oh my goodness, like what’s the right solution? What is the, ah what is the town or the, you know, the jurisdiction going to allow us to do? What is this all going to cost? Where are we going to do church in the meantime if we’re having to fix this building or add on to it? Rich Birch — Yes, yes. Aaron Stanski — I mean, immediately all of these questions start to kind of well up and it can become ah really overwhelming for a lot of churches. Rich Birch — So good. So when when we step back, is there any one of those that you think in particular is like a piece of the puzzle that is the most kind of mysterious or is the most um confusing as as you that you bump into regularly with leaders? Aaron Stanski — I mean, I think the most confusing is probably like, what’s the right solution? Rich Birch — Okay. Yep. Aaron Stanski — A lot of times it’s a combination of like, you know, we feel like we’re out of space, so we have to add on. But if we do that, we’re going to have to modify what we already have. And what we have is old, or there’s some maintenance on it that we haven’t gotten around to. And like, what can we do in this space? And so actually the the right solution is is probably one of the most difficult things to kind of imagine for a lot of pastors. Rich Birch — Right. Aaron Stanski — And, you know, then right behind that is like. What’s it going to cost? Right. Rich Birch — Right. Aaron Stanski — I mean, you know, for the last four or five years, we’ve seen a lot of inflation. We’ve seen a lot of different things happening, like with pricing and stuff. And so what used to be a pretty easy calculation for us as churches now, it feels like it’s a lot foggier as far as like what what things are just going to cost. Rich Birch — Yeah. So I’ve heard church leaders at this this juncture, they start thinking like, okay, like we got to get an architect. Get me the architect, the the person that designed this building 25 years ago. Where are they? Are they still in business? And, you know, we start going down that road. I’m not even really sure what an architect does. Like, I obviously, you you draw things. But, like, help us understand what what is the piece of the puzzle that, like, an architect brings to the table. Aaron Stanski — Right. Rich Birch — And I know that’s, like, a subset of what you guys do. Pretend that I’m, like, super dumb because it’s probably not actually worry about pretending too much there. Explain what that is. What is that service? And is that actually what we need at this juncture? Is that the first question? Like, get the architect. Come in here. Explain that whole thing. Aaron Stanski — Yeah. I mean, well, I think we have to be careful. Sometimes hiring an architect is like picking up a hammer, right? And for a lot of architects who were, you know, traditionally trained and might have like one sort of, you know, viewpoint of the world. Like their job is to come in and draw something new um that’s going to sort of solve your problem. The challenge with that is a lot of times that architect is just looking for ah one type of solution, ah which is build you something new, add something on. Rich Birch — Right. Aaron Stanski — And they’re looking at it very narrowly through the lens of what the solution is going to be. Rich Birch — Oh, that’s good. Aaron Stanski — And a lot of times they’re not, you know, kind of able to kind of step back and take a look at strategically and say, okay, before we start drawing plans and blueprints and some of those sorts of things, let’s really talk about like what’s going really well at your church and how are we going to amplify what you’re already doing well? How are we going to add some, you know, some pieces around it? And then of course, how are we going to fix some of the big, you know, some of the bigger problems? Aaron Stanski — So an architect technically, right? I mean, it’s a licensed professional. Their job is to lead your organization through the process from the very beginning all the way through the stages of design. Their job is to make sure that the solution is aligned with your with who you are as an organization and your budget. And they’re supposed to help all the way through construction, making sure that it gets built the way that it was designed and and that it gets you know all the questions get answered and that it’s ultimately safe. Aaron Stanski — So that’s what an architect does. I think the I think the thing that we miss a little bit on the front end is in order for the architect to start, we really need kind of need to know what the scope of the work is and the budget first. Rich Birch — So good. Okay. Okay. Good. Aaron Stanski — If we don’t put those two guardrails on the left and the right-hand side, we’re really missing out. The left-hand side should be scope. The right-hand side should be budget. And we should nail those down before we get going into designing. Rich Birch — Okay. I want to unpack that because I know, I actually texted you recently. Friends, getting you behind the scenes a little bit. I had a friend of mine, they had done exactly what we talked about here. They were like, we went and hired an architect to help with this thing. And they came back with a ginormous number um that was like, I would say a factor, you know, three or four times what I thought. And what do I know? I don’t know anything. Rich Birch — And I actually think it was these guardrails where they went off off on it. They didn’t start with scope and budget. They started with, hey, here’s a problem, architect – solve it for us. And they came back with this, you know, very incredible initial drawing and all that. Rich Birch — Talk us through how do we nail down scope and budget from the beginning? Talk us through what does that look like? Aaron Stanski — Yeah, so I would say, ah you know, you want to find a ministry partner who’s going to come in and really kind of help ah flesh out some of those pieces, really understand what’s working well, what’s not working well, what’s missing, where do we have to clarify what it is that we’re doing in order so to sort of establish that. And and there’s ah there’s a lot of great partners out there who can help you do that. But you’re really looking for someone in the building/design/construction space who has experience who has a lot of experience, honestly, with churches and understands what it means to, you know, serve people who’ve been part of your church for 20, 30 years and keep them on mission and disciple them up, as well as welcoming people who are walking into your doors for the very first time. Aaron Stanski — So at Risepointe, we walk through a process called The Needs Analysis, where we get on site with, you know, a church for an entire day and understand their DNA and really understand what’s working and not working and stuff. And we start with that so that we can sketch out some ideas and some concepts and stuff around what is the what is the scope of work that’s going to solve the problem or fix the lid or add the seats that we need? And what’s the budget that we feel like God’s calling us to spend as a church in order to go do that? And we want to start with that before we jump into full architecture. Rich Birch — Okay, so sidebar question. Is it possible for someone to help us at this early kind of scoping phase without doing some sort of on-site? Like, can I just call an architect and say, hey, here’s the problem. I need to add a thousand seats. How much is that going to cost? And then they go away and come back with a number. Or, or you know, are is there, yeah, can they do that? Talk us through that. Aaron Stanski — Yeah. I mean, you can. I mean, you can call up Risepointe and I’ll get on the phone with you. The, and, but there’s going to be a range, right? Rich Birch — Okay. Aaron Stanski — And I can say like, Hey, here’s the last 10 churches that we’ve done a thousand seat auditoriums at… Rich Birch — Right. Aaron Stanski — …and here’s kind of the range and stuff. The problem with shortcutting to that is you miss a lot of things, right? Each jurisdiction is different, like how the civil engineering works, the parking requirements and stuff. Rich Birch — Right. Good. Yep. Aaron Stanski — And those really affect the budget. And so we want to understand those first. And the second thing is, I mean, every church that we work with is and incredibly unique in the people that they’re reaching, and the values that those people have and whether they’re de-churched or unchurched and and who they’re running into and and stuff. And so really kind of understanding that context is so important um before we jump into, you know, sort of solution. Aaron Stanski — But yeah, I mean, since we work with churches all over the country, I mean, if someone called me up, I could probably, I could probably put my thumb in the air and give them a ah swag on what that might cost. Rich Birch — Yeah. And I would, you know, it’s funny because I’ve, I’ve recommended people have asked me those kinds of questions and I always actually say exactly what, you know, where you led, which is like, you should call my friend Aaron and, but, but what you should do, get on the, do the like free call or whatever, get on the book a time. But I said, you really should do this Needs Analysis thing. Cause the project that you’re facing is always much larger than you think. Rich Birch — And I would rather people take time, invest the resources upfront and time, frankly, to slow down and say let’s actually understand the question we’re asking before we jump to answers, right? Like what because because we could get this thing wrong and actually that gets to this whole idea of how early is too early. My experience has been people wait too long before they engage with someone like you. They they get into like their third service, fourth service. They’re like, oh gosh, people aren’t going to the fifth service. Maybe we have to figure out how to get more space. Talk us about, you know, what mistakes do we make when we wait too long without engaging with someone like you? Aaron Stanski — Yeah. I mean, I’d say, you know, the thing to keep in mind is that you’re, if you’re the average church that reaches out to Risepointe, you’re somewhere between two and a half and three years away from having any sort of new space. Rich Birch — Wow. Wow. Okay. Aaron Stanski — And that’s on the short end. We have churches who are bringing new space online five years after they’ve reached out to us because they’re, they live in downtown areas… Rich Birch — Wow. Aaron Stanski — …very challenging jurisdictions and some things like that. Rich Birch — Yep. Aaron Stanski — And so when we’re thinking about when is the right time, I think, yeah, earlier is definitely better. But we have to be careful ah that we’re strategically spending dollars even on the front end, you know, so that we, you know, we’re getting out of it what we need. Aaron Stanski — As leaders, what questions are we asking that we need answers for in order to determine is it the right time to move forward with a building project? Is it a right time to launch a campus or go multi-site or some things like that? Aaron Stanski — If you wait too long, typically what happens is either we’re we’re rushing through the design process to kind of hit the capital campaign stuff and there’s budget misalignment. All of a sudden we thought it might be this, but now this is the actual budget for what it’s going to work. Aaron Stanski — And I think when that happens, there starts to be some vision confusion. You know, we’re looking at solutions that we kind of rushed through and it doesn’t feel like we really thought all of those things through. And so I think that’s another one. Aaron Stanski — And then I just think, you know, there’s there’s some missed ministry opportunities if if we kind of wait too long. I think a lot of times when we’re planning out, here’s the multiple phases of how we develop this campus and expand it. You know, we miss out on opportunities to go get some smaller things done sooner… Rich Birch — That’s good. Aaron Stanski — …capture momentum, you you know, fix the welcome center, like invest some dollars in something we know we’re not going to tear down, make it better for guests in a couple months. And we miss out on those things if we don’t have a bigger, more strategic plan. Rich Birch — Oh, that’s good. Yeah, kind of a step back and say, hey, how does this fit into where everything that’s going on? Rich Birch — What would be kind of double clicking on that? What would be some indicators internally that would say, hey, um you know, these things are happening. I should really reach out to Risepointe. What would be some of the things that you would see as telltale signs that it’s now a time to to kind of take this step? Aaron Stanski — Yeah. I mean, I think if we’re, you know, if we’re really pushing towards our, those max numbers at our primary service, I think that’s a, that’s definitely an early indicator. Aaron Stanski — A lot of churches just kind of reach out and say, Hey, okay, here’s, here’s kind of where we’re at. Here’s where the math is at. Like, can you look at this like from a, like how much kids area should we have? How much lobby space should we have? And we can run some quick math for them and say, Hey, you don’t have any other lids. You’re looking good. You, you probably have a few more years of growth in you. Aaron Stanski — So that would be one. You know i think if ah you know we’re starting to talk about ah adding a third or fourth service, it’s probably a little bit too late, but we should probably get on it sooner than later. Aaron Stanski — And then, you know, one of the, one of the other things too, is just kind of paying attention. It’s easy for us on Sundays to stand on the stage and look out and get a pretty good sense of, are there enough seats? Is there space for me here? And like, we look out and we see some empty chairs. Aaron Stanski — Keep in mind that when you’re coming in from the back of the auditorium, it’s a lot harder to see some of those empty chairs. Rich Birch — That’s good. Aaron Stanski — And so what is the percentage? But the other thing is the things that we’re not seeing when more when we’re on stage on Sunday is we’re not seeing the parking lot. We’re not seeing the early childhood wing that’s basically a it’s a it’s a disaster back there. There’s kids running around like crazy. Rich Birch — Yes. Yes. Aaron Stanski — And so even if we’re ah even if we have enough seats, like or we’re not at the 80 or 90 percent capacity to our primary service. We need to be looking out at some of these other areas and making sure that there’s not a lid somewhere else. Rich Birch — Yeah, that’s good. Yeah. In fact, I literally just last weekend said that to a church. I was, you know, I was doing a weekend visit where I was on site and all that stuff. And, and it, to me, it felt like the building, the parking, and the kids, and the main auditorium, they, or the adult auditorium, they just didn’t match. It was like they, the three were out of alignment. And I think they had enough kids, but you know, I don’t know. There was, it’s interesting how that can happen. And you know the lead pastor typically is seeing um only the adult room and not you know not anything else. Rich Birch — Early on, you know there’s my experience has been and projects that have been a part of that I would rather spend money as personally as a leader. I’m not saying, friends, if you’re listening in, that you need to necessarily do this. Rich Birch — I would rather spend money on the front end with a designer like you. Because because the joke I’ve made is it’s a lot cheaper to move walls on drawings than it is in in the real world. And I’ve that comes from pain of building stuff… Aaron Stanski — It’s true. Yeah. Rich Birch — …of building stuff, and then being literally I opened up a new facility and then stood there with a kids ministry person. And the kids ministry person was like, oh, I didn’t think it was going to look like this. I was like, oh my goodness, what what are you talking about? Aaron Stanski — Shoot. Rich Birch — Like, we just opened this new facility. Talk us through, like, what’s an investment on the front end to reach out to someone like you? Aaron Stanski — Sure. Rich Birch — How do you help churches see that hiring someone like you can actually save us resources in the long haul? Talk us through that. Aaron Stanski — Yeah. I mean, starting out at the beginning and getting really clear about where we’re going and how we’re going to get there, it really helps us, you know, cart and like make sure we don’t overbuild or underbuild. Rich Birch — That’s good. Aaron Stanski — It makes sure that like compared to all the other churches that we’re working with all over the country, that we’re in alignment with where the square footage is at and it’s aligned with how you do ministry locally, how you use these spaces seven days a week. Aaron Stanski — And so it’s it’s really making sure that we’re not overbuilding or underbuilding anywhere because that’s ah you know that’s a huge that’s a huge miss if we do that. And that’s probably one of the biggest cost savings. Aaron Stanski — The other thing is you know during you know during sort of that season of vision and master planning and when we’re talking to our folks about what God’s doing at the church and we’re telling stories of life change, like we’re really kind of laying out a vision for what God is calling us to do as a ministry. And people just naturally have questions around like, like, how is this going to help? And and how is this actually going to help us reach my lost coworker, my lost neighbor? Rich Birch — That’s good. Aaron Stanski — And, and so I think, you know, spending the time to do that, really translating sort of the mission and vision into physical space needs and producing some of those renderings that accompany that story. I mean, that’s just a really critical part. Rich Birch — Okay, so let’s double click on that. That’s that I feel like I have been caught in this situation where I get I get like, it’s the hammer and nail thing you you say. Like, I’m I’m pretty sure I know what the solution is. Aaron Stanski — Yeah. Rich Birch — Like, let’s go do this. And I like that what you’re saying is like, hey, we need to take a step back and like actually think through how does this fit in our vision and how’s that all? How do you actually do that? How do you help a leadership team discern what the problem is that they’re really needing to solve, or should be solving, rather than just let’s build a bigger box. Or, I know! We just need 25 new parking spots. Like how do we not jump too quickly to that? What’s that look like? Aaron Stanski — Yeah. I mean, it looks like, you know, spending time. Rich Birch — Good. And and, really getting to know them and what makes them unique. Like we have a fantastic set of tools that we use at Risepointe to like really talk about, you know, let’s talk about, uh, outside the walls, right? Like who, who are we called to reach? And, and what does it mean to do ministry in this place that God has uniquely put your church in the geographic area? Rich Birch — That’s good. Aaron Stanski — And let’s talk about the tension between this side of town and that side of town. And let’s, you know, let’s wrestle with, you know, some of those issues. And then let’s, and then let’s talk about like, like, man, who are we as a church on our best day? And what does it feel like when we’re like living up to our full potential? Aaron Stanski — And then we even get into some of the things around like, man, what are what are some of the strategic drivers? What’s driving more people hearing about Jesus? What’s working really well? What do you see as opportunities or things that where if you had the right leader or finances that you’d be able to you know, accomplish even more of your mission. Aaron Stanski — And so by starting there and then starting to work down towards, okay, where is your facility aligned with that with that exercise and where is it misaligned? Okay, let’s unpack that a little bit. And then without getting into ah the solution yet, I want to meet like individually with each you know ministry leader… Rich Birch — That’s good. Aaron Stanski — …talk about what how check-in works and all of those things. Rich Birch — That’s good. Aaron Stanski — And so it’s really sort of this almost like a 360 review of what’s happening between the mission and vision God’s given us, and how are our facilities helping or hindering that mission and vision. Aaron Stanski — And then it just comes down to budget. And so, okay, here are the possible solutions. Here’s what roughly what some of those things are going to cost. And then it’s going to the, going to God in prayer and saying, okay, what are you calling us to do? What are based on these options and trying to figure it out? Rich Birch — I want I want to come back to the budget question in a second. But I’ve I think I probably have stole this off you. I have said to multiple church leaders that like our buildings were built, there was like a philosophical underpinning of the the buildings that we were built with. There was a ministry model that they were built on. Aaron Stanski — Sure. Yeah. Rich Birch — And then there’s been a lag between when we made those decisions, we’ve we built them. Now we’ve been using them for X number of years. And our ministry model may no longer be the same as the building, or probably isn’t actually the same as when the building was built. Rich Birch — What’s your sense on how long that lag time is kind of between the, they they you know, we built something. If we built something more than 10 years ago, you know we probably want to readdress or look at our facilities afresh and say does this actually meet the needs of… Aaron Stanski — Sure. Rich Birch — Because I feel like so many of us are in like the the cramped shoes that just don’t quite fit they work but they don’t quite fitWhat do you think that lag time is? Aaron Stanski — Yeah. I mean, the lag time is getting shorter and shorter. Rich Birch — Okay. Aaron Stanski — It used to be, you know, it probably used to be 40 or 50 years… Rich Birch — Right. Aaron Stanski — …you know, without major ministry model shifts and stuff. Obviously, you know, Willow Creek, North Point, you know, coming onto of the scene in the in the late 90s and stuff really shifted. We have churches all the way up into the 2000s, even into the 2010s that sort of copied the model of the Willow Creeks and some of those things. And I think we’re seeing, you know, we’re seeing the model shifting a lot faster now. Rich Birch — Interesting. Aaron Stanski — I’d say, you know, you know, we’re probably in a faster 10 to 20 year cycle, something like that. But I think we’re coming out of the, you know, the, you know, that model of Willow Creek and North Point and stuff. And we’re, we’re moving into a new season. And it’s kind of exciting for us. Rich Birch — Yeah. Aaron Stanski — I mean, we get to, we get to sit on the front edge of all of that. Churches like in fantastic places, being creative, reaching, you know, people for Christ. And so it’s just interesting to kind of observe some of those things and, um and observe what’s working really well and, and where it we can improve, you know? Rich Birch — Yeah. You’re baiting me. What are those things that you’ve seen that have shifted? There’s got to be, or is that the magic? We got to call Aaron to find out. Aaron Stanski — No, you don’t have to call Aaron. No, I mean, the thing, I mean, like, you know, I heard someone share this with me recently, right? I mean, every Netflix account homepage is different for every person, all billion subscribers or whatever that they have. Rich Birch — Right. Aaron Stanski — They’re individually tailored to to those individuals. And I know that because when I had a bunch of seventh grade boys spend the night at my house, like my algorithm got so messed up on my Netflix account last weekend. Rich Birch — Love it. Love it. Aaron Stanski — But I think there is a shift away from you know some of the bigger, more institutional types of look and feel and trying to get down to, okay, how are we engaging one-on-one with people who are walking in and where they’re at. Rich Birch — That’s good. Aaron Stanski — How do we, you know, instead of preach a sermon at them, how do we hear their story? And what does it look like for us to hear their story in in various places, whether that’s a welcome center, whether that’s, ah you know, side by side in the pew, whether that’s in sort of a first steps class. And so there’s a shift on that side of things… Rich Birch — Yep. Yeah, that’s interesting. Aaron Stanski — …just like as we look at the next generation and how we engage and reach the next generation. Rich Birch — Okay, I want to loop back on the money question. So for folks that don’t know, a part of what I do is actually help churches with that. And don’t really talk about it publicly, but I do. And, you know, there is this interesting tension that churches often come to this. It’s like we think we’re different than our ourselves. Rich Birch — And that if I was going to go build a new house, I would have to start with, well, how much income do I have? And like, what can the, you know, what can the, you know, what what would the what would the bank give me from a mortgage point of view? Like I start with reality around my finances. But so many churches start with, let’s build this giant thing. And it’s totally disconnected from the from what we could actually afford to either raise or carry long-term. Rich Birch — How much variance can a church bring to a design? Like if they upfront are defining, Hey, like we can afford probably 5 million. I know I’ve got $35 million dollars in dreams or maybe not. That’s, that’s too crazy. I got $15 million dollars in dreams. Is it possible for me to, to actually get that into a tighter box? Help us understand how do we do that? How do we on the front end be realistic with our finances as we’re doing this design thing? Aaron Stanski — Yeah, I mean, I think we have to with open hands, we have to hold out the, you know, the dreams, the vision, you know, the stuff that God’s given us. And we have to prayerfully sort of go through that exercise and say, okay, ah but how much risk do I want to introduce into the organization, like via debt? Rich Birch — Right. Aaron Stanski — What what is God actually calling us to do with those things? And we have to be creative in how we and and how we get across the finish line. I think when I when I hear sometimes a senior pastor sharing with me his $35 million dollars vision, Rich… Rich Birch — Yes, yes, yes. Aaron Stanski — …what I immediately try to do is say, okay, talk to me about what it is about that $35 million dollar thing that’s resonating with you. Rich Birch — Oh, that’s good. That’s good. Aaron Stanski — And so even though he’s describing something that’s $35 million, dollars and as an architect, I might get really excited about drawing $35 million dollars worth of stuff. Rich Birch — Yes. Aaron Stanski — If he actually can’t afford it and can’t raise it, he’s actually not going to go do it. Rich Birch — Right. Aaron Stanski — So I need to go back to that vision and say, okay, what are the pieces in there that are from God, that are ah that are aligned with the mission that his church has and stuff? And I need to contextualize that. And then as an architect, as a designer, I have to turn around and say, okay, with my guardrails in place of budget and scope, how do I express those things… Rich Birch — That’s good. Aaron Stanski — …in the $5 million dollars that God has entrusted our church with? And so there’s going to be a lot of difficult decisions along the way. We’re going to have to prioritize some things. And some other things might have to go on the back burner. But that’s the process that we want to help churches walk through um to to get them to that point where they’re walking into a space for the first time and going, oh, man, this feels like us. Like this is this is who God wants us to be in our community. And I’m so excited about doing ministry in this new space. Rich Birch — Yeah, that’s good. So it’s it’s not, from what I hear you saying, it’s not unreasonable on the front end to be like, hey, we should actually bring, like, be clear on this is this is what we think we can actually raise. This is that what we think we can carry. We think we could do a project of X, whatever. And that needs to be early on in the discussion rather than we’re disappointed on the back end. Oh my goodness, we got this this big number and we don’t know what to do with it. Aaron Stanski — Yeah, I like to be doing it simultaneously. I like to be doing the Needs Analysis and working through, okay, here’s the eight different project options. You can relocate and spend $35 million. You can add on. You can you can do this. All right, here’s your here’s your four options, $10, $8, $6, $4 million dollars And at the same time, I like to encourage churches to like, okay, go talk to someone like yourself… Rich Birch — Yep. Aaron Stanski — …and say, okay, what do we think we could raise if we did a capital campaign? How much debt do we currently have? How do our elders feel about us you know borrowing some money if it if it makes a bigger impact on the project? Because if we can bring those two things together and pray through it and get clarity from God about what he’s asking us to do, then I can go ah help draw buildings and blueprints and things like that. Rich, you can help them raise some money and they and we can you know we can go through that process. Rich Birch — Yeah, that’s so good. Yeah, it’s great. And you know, my experience has been every one of those steps, friends, is, it’s a lot of work. It’s, it’s like a, it’s a faith ah stretching experience. There are late, late nights staring at the ceiling, but every one of those I’ve been a part of, literally 100% of them have been transformative in the life of the church. You know, when they, when you look back, you’re like, wow, that was an inflection point. I am so glad we went through that. It wasn’t this like we did that and I was like, man, that wasn’t such so good in the end. It was really was amazing. Rich Birch — Well, there’s a resource that you’ve provided. It’s called 10 Things to Get ah Right Before You Build. Talk to us about this resource and then and then where can where can we want to make sure people get this. Tell us tell us a little bit about this. Aaron Stanski — Yeah, I mean, like with, you know, church, hundreds of churches calling us, you know, every year, asking a lot of the questions that we’ve talked about today. Like we tried to distill down what are the most common things the churches are like, okay, pause real quick. I got to go do something real fast before we decide that we can sort of move forward. And so some of these things are what happens like while you’re talking to Risepointe and some of these things might be before. But I think it’s just kind of a helpful reminder and ah a thoughtful list to kind of work through. Aaron Stanski — And so if that’s helpful at all, or if that’s interesting at all, um you can just go to risepointe.com/unseminary. And a little ah little landing page will pop up there. There’s two things you can do on that page. The first one is to just give us your name and your email there and sign up and get that 10 things to download. Aaron Stanski — I also threw another button on there this morning in case you’re like, hey, that sounds great, but I’ve got I’ve got a specific question I have about our building. Or like, I actually really need to talk to you guys about what our options are. And so I put another button down there at the bottom. If you want to schedule a call with myself or one of our architects, we’d love to hop on the phone with you. No charge for that. 30 minutes. Just kind of talk through where you’re at, what some of your questions are and see if we might be able to help. So ah once again, that’s risepointe.com/unseminary. And you can get all that, all that stuff right there. Rich Birch — Yeah, that’s fantastic. That’s risepointe.com/unseminary. And friends, I’ve had multiple friends in ministry who have engaged with with Aaron across the entire spectrum. The like free 30 minute thing all the way up through, you know, the kind of full deal, help get a whole project out the door. And and just so happy with the work that Risepointe does. And just has been transformative for their churches. So you get a hearty endorsement from me. You really should do that. Again, that’s just risepointe.com/unseminary. You can pick this up. It is a helpful little PDF, and the schedule call is a great thing. Rich Birch — Well, Aaron, I appreciate you being here today. Aaron Stanski — Yeah. Rich Birch — If people want to track with you guys or if they’re anywhere else online, obviously risepointe.com. We want to send them to anywhere else online. We want to we want to send them to. Aaron Stanski — Yeah. I mean, you can always, uh, you know, follow us on the Insta or whatever you want to do there. Rich Birch — Nice. Love it. Aaron Stanski — If you’re into like, you know, cool pictures of like steel being erected, ah or, uh, kids ministry stuff or pictures and stuff, we’re trying to share a little bit more info there. But yeah, I mean, or just our website and, uh, yeah, stay connected. Rich Birch — That’s so good. Thanks for being here and have a good day, buddy. Aaron Stanski — All right, you too. Bye.

How can we inspire true gratitude to come from within our toddlers?Join me in this episode as I talk all about inspiring gratitude from our children, even in the middle of struggle.  I share ways to use language, motivation and inspiration to use with your kids. Teachers and ECE Professionals- what type of professional development would you benefit most from?I do⁠⁠ ⁠⁠⁠⁠⁠⁠early childhood education trainings, pre-service, in-service⁠⁠⁠⁠⁠⁠⁠ ⁠and everything in between and would love to connect with you on a 1:1 call to see how I can be of service to you and the littles you work with.December 4, 2025Episode 296The 4 A's of Gratitude - Teaching Toddlers How to Show ThankfulnessAbout Your Host: Cara Tyrrell, M.Ed. is a mom or three, early childhood author, parent educator, and founder of Core4Parenting. A former preschool and kindergarten teacher with degrees in ASL, Linguistics, and Education, she created the Collaborative Parenting Methodology™ to help parents, caregivers, and educators understand the power of intentional language in shaping a child's identity, confidence, and future success.As host of the top-ranking podcast Transforming the Toddler Years, Cara blends science and soul to show adults how to “talk to kids before they can talk back,” turning tantrums into teachable moments and everyday challenges into opportunities for connection. She is also the author of the forthcoming book Talk to Them Early and Often, a guide for raising emotionally intelligent kids who thrive in school and life.Be the First to Know When Talk to Them Early and Often is Available For Preorder. Get on the list ⁠⁠⁠⁠⁠here⁠⁠! ⁠⁠⁠Interested in being a guest on the podcast? We'd love to hear from you! Complete the ⁠⁠⁠⁠⁠Guest Application form ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.⁠

Reinvention doesn't wait for permission. After a career-ending car accident and the loss of both parents before 40, Tina Coleman made a radical choice one week later: she boarded a plane for her first solo international trip. That single leap cracked open a new life—full-time travel, sobriety, a 90‑pound health transformation, and a mission to help Gen X women trade exhaustion for agency.We dive into what makes midlife uniquely powerful: hard-won wisdom, sharper boundaries, and the freedom to choose again. Tina shares the story behind her boldly titled upcoming book, 50, Fabulous, and Fuckable, and why the most subversive move isn't chasing youth but embodying presence. We challenge myths about gray hair, desirability, and the belief that perimenopause blocks weight loss. Tina explains how Ayurvedic rhythms, mindful eating, and strength training reshaped her health, while EFT tapping and simple nervous system resets helped quiet stress cravings and improve sleep.The conversation moves from mindset to method: five-minute journaling to clear mental clutter, Yoga Nidra to restore energy, restorative and yin yoga to unlock deep tension, and bodywork to release what talk can't reach. We talk freedom and simplicity abroad—walking cities, market food, and daily human connection—and share safe, realistic ways to make travel affordable with house sitting, work exchanges, and slow itineraries. You'll leave with practical tools, a reframe on aging, and a spark to design a life that feels like yours again.If this conversation fired you up, follow Tina at beacons.ai/transformbecourageous, pre-order her book, and grab her free travel guide. Subscribe, share with a friend who needs a nudge, and leave a review to help more women find their breakthrough.How To Connect with Tina click HEREI would love to hear from you! What did you think of the episode? Share it with me :) Support the showLet's Be FriendsHang out with Heather on IG @greenpalettekitchen or on FB HERE.Let's Talk!Whether you are looking for 1-1 nutrition coaching or kitchen coaching let's have a chat. Click HERE to reach out to Heather.Did You Love This Episode? "I love Heather and the Real Food Stories Podcast!" If this is you, please do not hesitate to leave a five-star review on Apple or wherever you listen to podcasts.

In this episode, Chip and Gini discuss the complexities of hiring in growing agencies. They highlight the challenges of finding skilled, reliable employees who align with agency values. Sharing personal experiences, Gini explains the pitfalls of hasty hiring and the benefits of thorough vetting and cultural fit. They stress the importance of a structured hiring process, including clear job roles, career paths, and appropriate compensation. They also underscore the value of meaningful interviews, proper candidate evaluations, and treating the hiring process as the start of a long-term relationship. Lastly, Chip and Gini emphasize learning from past mistakes to improve hiring effectiveness and employee retention. Key takeaways Chip Griffin: “When we talk about retaining employees, it goes back to how the interviews went.” Gini Dietrich: “You’re gonna be working with this person eight hours a day. You should have a real meaningful conversation with them. Don’t ask if you were a tree, what kind of tree would you be?” Chip Griffin: “If you’re going to have members of your team interviewing, you need to make sure that you’re educating them on how to do it well. And how to do it without causing problems.” Gini Dietrich: “They say, hire slowly and fire fast for a reason, because you have to be really meticulous about who you hire. So that they do last. So they are a culture fit, so they don’t miss deadlines, so that they are getting the work done that you need done.” Related How to onboard new agency employees Get over your fear of hiring employees Hiring the best employees for your agency How to hire agency employees Setting honest expectations for your agency employees from the start Focus on agency employee retention View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, a few weeks ago, I think I fired you. Today, you’re hired, Gini Dietrich: You keep playing with my emotions. I don’t know how to do this anymore. I’m fired. I don’t get paid. Now you’re rehiring me. I don’t know what to do. Chip Griffin: Yeah, it’s difficult. Anyway. It is what it is. But no, we are gonna talk about hiring today because we are, you know, we can’t just talk about all the bad things. So, we’ll, we’ll spend some time talking about something that is overall more positive. Because if we’re hiring, hopefully that means that we are growing, or at least we have the need for additional resources, even if it’s replacing someone who has left. But it is something that is very challenging, so it can create its own problems along the way if you don’t do it right. So this is, something that comes from one of our favorite topic inspiration sources. Reddit. I know it’s a place that you live and breathe. Gini Dietrich: And by favorite, we’re using quotes “favorite”, scares the crap outta me. But ok. Chip Griffin: You are on Reddit all day every day. Just kind of combing around to see what conversations you can jump into. But this is one that was on there, probably a while ago honestly, it’s in our topic document. We didn’t date it, so I, I can’t tell you how long ago it was, but, what it says is, hiring the right people is harder than it looks. Finding skilled, reliable people who align with your values is a challenge. Early on, I rushed hires and paid for it in missed deadlines and miscommunication. Now I take more time to vet people and focus on cultural fit as much as skills. So I thought it would be helpful for us to have a conversation around how we approach the hiring process. How do we find the right fits? How do we vet those fits? And how do we frankly think about going from hiring them to, to beginning to on onboard them. We’re not gonna talk about the full onboarding process, but just sort of, you know, that, that evolution of saying, Hey, I need this role. Where do we go from there? Gini Dietrich: Yeah, it’s, it’s funny you say that this is our topic today. ’cause just the other day I was thinking about some of the very early hires I made that didn’t work out. And all of the mistakes I made in, in hiring them. And I will say that one of the biggest mistakes that I make is I meet somebody online who has the right skillset from a paper perspective, resume perspective, and I just hire them. I’m like, oh yeah, you, you look like you can do the job. And we may have a conversation, but there’s no, like, thought about it. There’s no interviewing for skills. It’s more just like a, a conversation to see if we, we might be able to work together. And every time I have done that, it has not worked out. So earlier this year I hired a chief learning officer to help with like certification and, you know, all the professional development things we do on the PESO model front. And about three or four months in, we both realized that, that that while she can do that job and she’s great at that job, she would be more valuable as a chief operating officer. So we switched her over. And let me tell you, being professionalized on the hiring front is phenomenal. I mean, she has set up interview guides, so like if you are an assistant account executive, and this would be somebody that you report to maybe two or three levels up, and we’re having you interview, you have a set of questions. If you’re the direct report, you have a set of questions. So we, like, she’s created all this. She’s created salary bands and like, you know, a career path for everybody where from where they start and she’s done, she’s done it in such a way that it isn’t bloat, but it’s just kind of professionalized the way that we do things. And you don’t have to hire a chief operating officer to do this, like I know you, you like to talk. Patrick is your go-to person from an HR perspective, someone like Patrick can help create these things so that you can professionalize it because as they say, hire slowly and fire fast. That quote is there for a reason, because you have to be really meticulous about who you hire. So that they do last. So they are a culture fit, so they don’t miss deadlines so that they are getting the, the work done that you need done and you’re not being, like, I have been in, in the last 20 years of just hiring people I like. Chip Griffin: Yeah. And, and I, I mean, I think that, you know, you’ve touched on some important things here and, and you do have to have some sort of a process in place. It doesn’t need to turn you do into a bureaucratic circus, Gini Dietrich: You do, right. Chip Griffin: But at the same time, you need to have a process. And, and it really, to me, starts with being clear about what it is that you need. And who it is that you’re trying to hire. And, and too often when we’re trying to hire, it’s either because someone has left or because we’ve got a new client. And so our, our mindset is we need to get someone in here quick because we’ve gotta relieve this pain and this pressure. But that often leads to some of those bad decisions because you’re not really evaluating. Not even just the individual, but the role. Mm-hmm. And you need to think through, you know, what do you actually need at any given point in time? And it’s one of the reasons why I am a very strong advocate of only hiring, particularly in small agencies, only hiring one person at a time, one role at a time. Gini Dietrich: Yes. Yes. Chip Griffin: Because every time you add someone new to the mix, it changes a little bit what you think you might need in the next one. And if you hire two people simultaneously, it increases the odds that you don’t actually have the right mix of talent on board. So you’ve gotta be crystal clear with yourself about what you’re looking for, but to your point, you also need to have a process in place that helps to understand what are our salary bands, what are our titles? How does this fit in? What is their growth path? Because those are questions you will get during the interview process. And if you’re not clear about those things going in, you will either overpay or underpay or assign the wrong title. Or frankly, get the wrong person because you’re not thinking about it in the big picture. So put the thought process in upfront, and that is the, to me, the first step in making sure that you make as good a decision as possible. Accepting that frankly, a lot of hiring decisions are gonna be wrong. Right? Even of course, even, even the, of course, even the best organizations, of course with the, with robust HR teams and, and talent evaluation, they still have a lot of misfires, so you can’t beat yourself up over those. But you’ve gotta increase your odds by having the right thought process and structural process in place. Gini Dietrich: One of the things that, you know, early on I would do when I didn’t have a team who could interview people, I would ask my business coach, or I would ask, you know, friends that were in the industry, other agency owners, if they would participate in some interviewing, just to kind of get me out of the Gosh, I really like this person. I think we’ll work well together. And, rather than, gosh, I really like this person and I think they can do the job right. So just having different outside perspective helped me when I didn’t have a team that could also do the interviewing. So I think, you know, doing that kind of stuff too helps. And I also think that, you know, I, one of the biggest mistakes, and you touched on this that I’ve made, is not having that career path or clear career path. Because people come to work and even though you’re an entrepreneur and you’re the agency owner, and you kind of know in your head how things work, they need to know that because this is their career that you’re talking about. So they need to know that if I wanna be promoted in 6 months, or 12 months or 18 months or whatever it happens to be, these are the things that I need to achieve so that they’re working towards something, not waiting for the annual review and saying, am I up for a promotion? What does that look like? Do I get a raise? Like, so having those kinds of things I think is incredibly important upfront so that you know, this is what we expect, this is how you’ll get to the next step, and you can be very clear about that. Chip Griffin: Yeah, because it, it is a question that you absolutely will get. I’ve done a lot of interviews over the years. I continue to, to do interviews for clients, and I can tell you that you get a lot of those kinds of questions where people want to understand what their career path is. The other one they ask a lot is, what does a typical day look like? Gini Dietrich: Mm-hmm. Chip Griffin: You’ve gotta have the answers for those questions as best you can, and, and you need to be honest with them where you don’t know. So don’t, don’t, you know, blow smoke and, and Gini Dietrich: Right. Chip Griffin: You know, give them an answer if you don’t have one. If, if the honest answer is, I don’t know. Tell them that, but then also explain how you think about it or how you would go about it, or the kinds of things that, that might be included so that you can paint some kind of a picture there. Because it’s, it is important for people to evaluate it. And frankly, we look at these things as, as evaluating the talent for us. But they’re also evaluating us. Gini Dietrich: Absolutely. Chip Griffin: And, and so you also need to make sure that in the process you’re giving them plenty of time to ask questions. In fact, I usually start by letting them ask questions for two reasons. One is because it helps them to get the information that they need to evaluate it. But second, you learn as much from the questions they ask as anything else. And to me, a red flag is when they have no questions at all. Gini Dietrich: No questions. Yeah. Chip Griffin: Because if they have no questions at all, it probably means they did no research. They’re probably not all that interested. They’re just trying to get a job of some kind. It doesn’t, it doesn’t mean necessarily that they’re a bad fit. Some people just freeze up because they’re, you know, that’s, that’s not a traditional approach to interviews. To start by saying, what questions do you have of me? Right. By the way, introduce yourself first. Talk a little bit about the business and the role. I mean, don’t just, you know, say hello. What questions do you have? Gini Dietrich: Hello. What do you have? What questions can I answer? Chip Griffin: But, but honestly, I, I almost always will ask people what questions they have before I ask my first question. We just do the intros and then start with that, because you learn from that. And it, it also helps them get onto a more comfortable spot. And so you can steer the, the conversation, I think, more effectively that way. Gini Dietrich: One of my biggest pet peeves is, you know, now that we have a, a team who does the interviews, if the candidate gets to me, that means they’re one of the finalists, right? And I will say, what questions do you have of me? And they will say, and this happens more often than not. Well, I kind of already asked my all my other question, my questions from everybody else. So ask them again. Right? Make sure you get the same answer like. Right. Yeah, because that will, as I know we’re not talking, we’re not talking to candidates right now, but that will tell you as much if there’s, the answers are different than anything else. So that is also a red flag. Which brings me to, we actually created a list of red flags, and we’re going through the A process right now ’cause we’re hiring and our HR director is doing pre-screens, phone screens, and one of the red flags is Are you able to work with within bureaucracy and lots of change and indecisiveness and you know. And one, one of the people that’s interviewing said, I just don’t like bureaucracy. I don’t like lots of change. I don’t like indecisiveness, I’m not. And she was like, no, like, because we have our list of red flags. So it’s, it’s an easy way also to sort of get yourself out of the, gosh, I really like this person. I’d like to work with them. If you have that list of red flags that you will allow you to objectively say, probably not the right fit for this job. Chip Griffin: Yeah. And, and the more that you do of this, the more easily you can come up with those things that just, that it, they’re the indication that this may not be the best fit. Yeah. And I always encourage probing just to make sure that, and I prefer to think of ’em as orange flags rather than red flags most of the time. Because most of the time it’s more the accumulation of those things than, than a single one that Gini Dietrich: fair, fair, Chip Griffin: that says, okay, no, this isn’t the right fit. But I also like to probe. And so, you know, in an example like that, I might say, well, well why does that bother you? Why is that a problem? And just kind of see, Gini Dietrich: yeah. Chip Griffin: You know, what their, what their root thinking is, because I mean, chances are it’s not gonna change anything, but it’s always interesting to find out why. I think the other thing, and, and you touched on this in, in, you know, having a, a, an interview guide and all of that, if you’re going to have members of your team interviewing, you need to make sure that you’re educating them on how to do it well. And how to do it without causing problems. Gini Dietrich: Yes. Chip Griffin: And I think I’ve shared this on the podcast before. Yes. But I have seen so many egregious questions in interviews Gini Dietrich: Yes. Chip Griffin: Over the years that create substantial legal and regulatory issues. Gini Dietrich: Yes. Chip Griffin: Please, please, please train your juniors. Frankly, some of you probably need some training yourselves. Gini Dietrich: Yes. Chip Griffin: On how to do this, Gini Dietrich: I was just gonna say yes. Yes. Chip Griffin: In a way that’s not causing problems. Yes. Because the, I mean, the questions that I’ve seen asked in interviews are just off the charts and, and, and so blatantly inappropriate. Gini Dietrich: Do you have some examples? Chip Griffin: Focus on, and, and, and the other thing is focus on questions that, that actually might reveal something that’s useful to you. Gini Dietrich: Yeah. Chip Griffin: You are not, this is not Google. You’re not out there trying to ask, you know, weird mind game questions. Ask straightforward questions. I, I mean, ’cause the other thing Gini Dietrich: if you were a tree, what kind of tree would you be? Chip Griffin: Yeah, I mean, in addition to the inappropriate questions, you just get these dumb ones, right? Where someone, someone read an article and they’re like, oh, you learn so much if you ask, what kind of tree would you be? Really, you just look crazy as an interviewer. Gini Dietrich: Yeah. Chip Griffin: You’ll look like you’ve lost your mind. Gini Dietrich: Yeah. Chip Griffin: Just don’t do it. Have a real conversation. Treat them like a professional. Treat them with respect. Treat them like you would a prospect. Don’t sit there and, and try to play gotcha games. It’s not a quiz show. It’s not. If you want to go on a quiz show and, and you wanna run your own quiz show, fine. Do that. Your interview subjects, that’s not what it’s for. Don’t ask them in Google Analytics, where do you go to do this? Come on, seriously, just knock it off. Gini Dietrich: That’s funny. Chip Griffin: And if you’re gonna, if you’re gonna try to apply tests to people, you gotta pay them. Gini Dietrich: I totally 100% agree with that. Chip Griffin: But you can’t, Gini Dietrich: yes. Chip Griffin: You can’t say, I need you to write a plan for me. Gini Dietrich: No. Chip Griffin: Or write a press release or something like that. Mm-hmm. Mm-hmm. Particularly if it’s for an actual client you have Correct. And you might actually use it. That’s just wrong. That’s, and I see that way too often. Gini Dietrich: Yeah. Chip Griffin: Where someone says, well, I need to evaluate you. I need you to, to do this. On the technical side, I’ve seen people ask to be written to write all sorts of code. Why? Gini Dietrich: Bad idea. I, you know what, actually Reddit is full of, of those like, so I’m interviewing for this job and they asked me to put together a 12 month plan complete with deck and strategy and blah, blah, blah. Is that normal? And I’m always like, no? Chip Griffin: No, Gini Dietrich: don’t do it. I understand the hiring market is tough right now, but no. Chip Griffin: It’s just bizarre. I mean, honestly, I, I would be suspicious of anybody who could put together that kind of a plan based on, you know, 10 minutes of conversation. Gini Dietrich: Right, right, right. Chip Griffin: I mean, and that’s the other thing. You have to be realistic about what kinds of answers you can get from people in these short windows of time. And so it really is… it’s not necessarily about whether you like them, but it’s, it’s trying to get to understand how they think, how they approach things. You can get those big picture senses off of these conversations, but the, the more granular you get with your question, the less likely it is to be a reliable indicator. Gini Dietrich: Yeah. Chip Griffin: And, and you need to, to again, treat it like a real conversation. So to the extent you have interview guides. Please use them. Just look through them and, and use it as, as a, a general format for the questions you might ask. Please do not do as, as. When I used to advise members of Congress and I prepared questions for them for hearings. Some of them would sit there and ask question one, question two, question three. They wouldn’t even listen to what the, the answer was from the witness at the hearing. They wouldn’t listen to what their colleagues had asked. So I, there were any number of situations where a member would read my question. The member previous to them had asked the exact same question, but they weren’t bothering to listen. Or they asked question one, and they move immediately to question number two, even though the person actually answered question number two as part of their response to question number one. Use your brain. Have a meaningful conversation. Do not walk through your, these are the 10 questions I always ask on interviews and just march through them Gini Dietrich: right Chip Griffin: in forced order. That doesn’t make any sense. You, you need to, to have a real meaningful conversation with someone if you wanna evaluate them properly. Gini Dietrich: Yeah. You’re gonna be working with this person eight hours a day. You should have a real meaningful conversation with them. This, that’s ludicrous. Chip Griffin: Alright, so you, so we’ve, we’ve figured out what we need. We’ve done the interviews. So now how do we pick, we, you know, we’ve got, I mean, let’s say we’ve got a couple of finalists. They’re both in our view, viable finalists. They’re, they’re, they both could do the job. What do you weigh most heavily when you’re evaluating one versus the other? How, how do you make that difficult decision? Gini Dietrich: I’m the wrong person to ask that question ’cause it is based on whether or not I like you and that’s probably not the right response. Chip Griffin: I mean the, there has to be an element of that, particularly in a small agency. Right. You know, you Yeah. If you just, if if you, if you don’t get the right vibe off of someone and you’re like, ah, this just doesn’t… listen to yourself. Gini Dietrich: Yeah. Chip Griffin: Right. If, if you don’t enjoy having the conversations with that person during the interview process, Gini Dietrich: it’s not gonna get better. Chip Griffin: And maybe you say, well, but they’re, they have all the skills. They have all the connections. They know what they’re doing. Oh, it’d make my life so easy. Listen to yourself there. And that doesn’t mean that you have to have that, you know, you need to hire people that you want to go out and have a beer with after work or something like that. But, you know, you’ve gotta feel like, I could talk to this person Gini Dietrich: Yeah. Chip Griffin: An hour or two a day and I, I wouldn’t lose my mind. Gini Dietrich: Yeah. Chip Griffin: Don’t ever say they’ve got so much talent. I’m gonna ignore that. Gini Dietrich: Yeah. Never, because I, the way I think about it is, and the same thing with clients, I would say it will, it gets to the point that I’m gonna end up canceling meetings with this person or with this client. If the answer is yes, then it’s not the right fit. Chip Griffin: Yeah. I mean, and, and the flip side is true too. Going to your point very early in this conversation, if you, if you are enjoying your conversation with that person, don’t overlook the fact that they don’t actually have the skills Yeah. That match up. Mm-hmm. Or, you know, they are under, it will bite you, underqualified or overqualified for the role. They still need to be a fit for the role. No matter how much you enjoy uhhuh your conversations with them or how smart you think they are, Uhhuh, that they may be a good fit for your organization at some point in some role, but it may not be the one you’re hiring for now. Mm-hmm. So make sure that you’re clear with yourself and don’t talk yourself into something. I, I see this a lot where people will get through the hiring process and they find someone that they really like and they’re like, well, they’re not really a fit for this role, but I could see them doing this or that. It’s okay to be flexible, but make sure that whatever this or that is, is really something you need. And you’re not talking yourself into an additional expenditure or putting yourself in a position where, yes, you’ve got that person, but now you still have to hire for this other role. You, you may make things more difficult for yourself in that. So make sure that you’re always going back to what did you say you needed? And if we’re deviating from that, why? And is it, is it a sound business case for making that decision? Gini Dietrich: Yeah, absolutely. Learn from me. Don’t make those mistakes. It costs a lot of time, a lot of money, and a lot of angst. It burns, some bridges. Learn from me. Chip Griffin: And, and also throughout the interview process, and I think we’ve talked about this on the, the show in the past before start thinking about those interview conversations, the hiring conversation where you’re making the offer. Think about all of those as part of the onboarding process. Because it really is a seamless transition or should be a seamless transition into the onboarding and ultimately retention. I mean, when, when we talk about retaining employees, it goes back to how the interviews went. Absolutely. The questions you asked, the way you handled yourself, all of that impacts things that will happen 6, 12, 18 months down the road or even more. Yeah. And so you need to be mindful of that and thinking about how would this person perceive the questions we ask, the process we follow, are we frankly canceling a lot of times on them during the interview process. You need to treat them with respect, if you want to be treated with respect, if you want to build a lasting relationship. So think about all of that at every step of the hiring process, from that first interview, to the last interview, to the offer, et cetera. Gini Dietrich: Absolutely, yes. It’s very, very, very important for you to be organized and prepared. Hire slowly. Those will be the things that save you from a hiring perspective. And like I said, learn from me and don’t always hire just people you like. Chip Griffin: There you go. But don’t hire people you dislike either. Gini Dietrich: So well, sure. But they also have to have the skills to do a good job. Chip Griffin: All right, well I guess with that, we’ll let you keep your job for now, so Gini Dietrich: Well thanks. Thanks. I appreciate it. Chip Griffin: On that note, we will draw this episode to a close. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich, Chip Griffin: and it depends.

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

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