Podcasts about strategic marketing

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.The Reality of Modern MarketingHow the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really isWhy strategy must come before execution—every timeWhy good marketing isn't fast, easy, or cheap (despite what TikTok says)The importance of learning not just what works, but what doesn't, through experienceWhy Strategy Outweighs TacticsWhy posting daily doesn't equal success—and what to do insteadThe critical role of identifying the real problem before jumping to solutionsWhy strategy needs time, patience, and a client who's willing to trust the processThe Unsung Hero: Project Management in MarketingHow project management skills like setting deadlines and stakeholder coordination are essential for executionWhy most marketing failures happen during execution—not strategy or planningTools and mindset shifts that help marketing professionals stay organized and deliver resultsJessie's #1 project management tip: “You set the deadlines, so don't stress them.”Key Takeaways for MarketersStrategy isn't rigid—it's flexible, iterative, and deeply rooted in understanding your audienceGood marketing is a process of learning, testing, adjusting, and being patient with outcomesExecution matters just as much as planning, and both need structure and deadlinesGive yourself grace—but don't let it become an excuseWhether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it's strategic, intentional, and adaptable.Connect with Jessie Fernandez:Website: https://jessiefernandez.com/Instagram: https://www.instagram.com/soyjessiefernandez/LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:29 "Commercial Mindset Evolution"010:18 "Aligning Cross-Functional Teams Strategically"11:29 Collaborative Strategic Planning Essentials16:25 "Comprehensive P&L Insight for Marketers"17:42 Optimizing Freight for Profitability21:14 Joint Customer Segmentation Model24:29 Sargento's Snacking Success Journey29:27 Customer Segmentation Strategy Essentials34:04 Prioritizing Launches in Brand Families35:03 "Champagne vs. Peanut Butter Investment"41:20 Aligning Strategic, Financial, and Sales Plans42:57 Misalignment Risks Customer Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Welcome to another episode of the Retreat Leaders Podcast, where today's guest, David Schafran, shares his unique journey from healthcare technology to founding Somo Loco, a company dedicated to dance immersions and retreats. Join us as we delve into how David transitioned to a more embodied practice and the crucial role of partnerships in growing a retreat business. Episode Highlights: From Tech to Dance: David discusses his shift from running a tech company to embracing the transformative power of dance and embodied wisdom. He explores how integrating physicality with meditation and dance can deepen personal and communal wellness experiences. The Power of Partnerships: Learn how David leverages partnerships rather than just personal networks to spread the word about Somo Loco. He emphasizes the significance of collaborating with aligned individuals and entities to enhance the reach and impact of his dance retreats. Challenges of Scaling Retreats: David shares insights into the complexities of scaling a retreat business that operates immersions every week of the year. He talks about overcoming control issues, ensuring quality, and aligning with the right people to maintain the integrity of the retreat experience. Strategic Marketing for Retreat Leaders: Dive into effective marketing strategies that focus on partnerships and collaborations. David highlights a successful case of working with a UK blogger, which significantly boosted interest in his retreats. He also discusses the benefits of involving influencers and setting clear expectations for content creation. Soma Loco's Unique Offering: Discover more about Soma Loco's retreats, which feature dance immersions in vibrant styles hosted in captivating cities like Medellin and Barcelona. David explains how these locations enrich the retreat experience, making them unforgettable for participants. Building Sustainable Retreat Practices: Shannon and David discuss the importance of developing sustainable practices to prevent burnout among retreat leaders. They explore how focusing on broader business strategies rather than individual branding can lead to more effective and resilient operations. Join Shannon Jamail and David Schafran as they uncover the magic of effective retreat marketing through powerful storytelling, strategic partnerships, and a deep commitment to community and personal transformation. Whether you're a seasoned retreat leader or just starting out, this episode is packed with actionable insights to help you elevate your retreat business. Stay tuned to learn how to incorporate these strategies into your own retreat offerings and ensure your operations are not just profitable but also profoundly impactful. About David David Schafran is a serial entrepreneur, innovator, dancer, and armchair philosopher with a passion for uplifting people.   David started his first company at 26 with a high profile MIT professor and billionaire famed Silicon Valley Investor. After burning out helping over 5 million people access eye care over 130 countries with novel eye testing technology, David went and danced salsa full time in Medellin, Colombia, a move that changed his life.  He is now the founder of Somoloco, a dance and cultural immersion company based in Medellín, Colombia, where travelers experience the joy, connection, and energy of Latin dance and culture.  David's work has been highlighted by renowned investor Vinod Khosla, and his career reflects a commitment to blending innovation, human connection, and real-world impact. Whether launching cutting-edge tech, designing transformative travel experiences, or building community-centered solutions, David's mission is to spark joy, connection, and resilience in every project he touches.   You can find him dancing in Medellín, building new ventures in NYC, or exploring what's next at the intersection of culture, technology, and community. Connect with David somoloco.com  Discount code for 10% off: retreatleaders10   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List  Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify

Send us a textDr. Anastasia Liapis, Ph.D. is Global Head of Innovation & New Business Creation, HP Health Solutions ( https://www.izb-online.de/en/companies/hp-health-solutions-germany-gmbh/ ), a division of HP ( https://www.hp.com/us-en/home.html ) , that develops technology specifically for the healthcare industry and reimagines healthcare tech for diagnostics and precision medicine of the future.Dr. Liapis' team leads innovation in diagnostics and health-tech, driving the development and commercialization of ultrafast PCR and microfluidic-based diagnostic platforms, as well as focuses on early-stage technology development, partnerships, and business strategy, ensuring breakthrough innovations translate into real-world impact.Previously, Dr. Liapis served as Vice President of Strategic Marketing & Partnerships at GNA Biosolutions GmbH, a molecular diagnostics start up that was acquired by HP, and she played a pivotal role in enhancing the organization's strategic vision, focusing on innovative solutions in the bioscience sector.Before taking her role at GNA Biosolutions, Dr. Liapis made significant contributions to various notable organizations such as TBWA, the healthcare agency creative collective, where she served as a Group Account Supervisor, and as of Vice President of Medical Affairs at Medical Dynamics, developing medical education programs and fostering key opinion leader (KOL) relationships.Dr. Liapis completed her doctoral training in Genetics at the Mount Sinai School of Biomedical Sciences and her post-doctoral fellowship in Immunology at the Skirball Institute of Biomolecular Medicine at NYU Langone. She earned both her Master's and Bachelor's degrees in Biology from Washington University in St. Louis.#AnastasiaLiapis #HPHealthSolutions #HP #HewlettPackard #Healthtech #Biosecurity #LifeSciences #FoodSafety #NucleicAcidAmplification #MolecularAssays #Biotechnology #Nanotechnology #GNABiosolutions #MolecularDiagnostics #Microfluidics #PolymeraseChainReaction #PCR #Bioscience #CarT #LysosomalStorageDisorders #BrandStrategy #ScientificWriting #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #ViralPodcast #STEM #Innovation #Technology #Science #ResearchSupport the show

When you hear a canary singing in the coal mine, you should stop and listen. Without torturing the metaphor too far, this is how I felt when I started working with Megan Glover at 120Water in 2017 as she started to build her business. The success of a business is predicated on the talent of the people running it, and Megan was important because she was one of the first brilliant CEOs who was truly new to water. She is at the vanguard of exceptionally smart, driven company leaders who appeared at the end of the 2010s and were the predicate essentially of BIV coming into being. We don't get to do our job without enough people as good as Megan. I love this conversation covering everything from strategic marketing to advice to board members. Please enjoy my conversation with my friend Megan Glover. Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205 ----------- Megan Glover, Co-founder and CEO at 120Water, joins Tom to discuss the role of strategic marketing in her organization's trajectory, emphasizing market analysis, customer understanding, and the importance of a quantitative approach. Together, they delve into the genesis of 120Water, its pivot from a consumer focus to serving municipalities, and the significance of regulatory drivers like the lead and copper rule. Megan reflects on talent in the water sector, the evolution of her role as CEO, and offers advice to founders regarding risk-taking in particular. 00:00 - Why Talent Defines Startup Success 02:52 - The Role of Strategic Marketing in Water Tech 05:17 - Market Research: Understanding Customers Before You Build 07:19 - The Origin Story of 120Water 09:36 - The Business Pivot: From Consumer to Municipal Focus 12:07 - How Water Regulations Create Business Opportunities 14:17 - The Future of Lead, PFAS, and Emerging Contaminant Rules 16:50 - State vs. Federal Water Regulations 19:46 - Consumer Awareness vs. Action in Water Quality 20:56 - The Evolution of Lab Testing & Data Standardization 22:49 - The CEO Journey 24:10 - Navigating Board Relations & Investor Alignment 27:08 - Attracting & Retaining Talent in the Water Industry 29:17 - The Future Vision for 120Water 30:42 - Managing Cash Flow While Scaling in a Slow-Moving Market 32:10 - The Role of Partnerships 33:20 - The Art of Negotiation for Water Entrepreneurs 35:13 - The #1 Advice for Water Entrepreneurs Links: Burnt Island Ventures: https://www.burntislandventures.com/ Megan Glover: https://www.linkedin.com/in/megancglover/ 120Water: https://120water.com/ SM Material Key Takeaways: "The success of a business is predicated on the talent of the people running it." "Before you can create, know who the creative is for." "Regulatory demand is the number one driver for change in the water industry." "Take the risk. The water industry is here to support you and wrap their arms around you." "Partnerships can be a phenomenal tool. Win fast and fail fast." "Manage your cash. Sales cycles in water take twice as long as in other startups." "Every stage requires reflection." "People are concerned about water quality, but not willing to pay for the solution."

Join us for a riveting conversation on Pagecast as Sewela Langeni sits down with Iris Mwanza to explore her gripping debut novel, The Lion's Den. This legal thriller set in Zambia's turbulent political landscape tackles themes of justice, gender equality, and systemic oppression. More about the book: Rookie lawyer Grace Zulu does not give up easily. She escaped an arranged marriage to put herself through university. Now she's got her first case. Her client is young Willbess ‘Bessy' Mulenga, who has been arrested for offences ‘against nature'. Bessy works in a men-only bar, loves to dance, to wear dresses and live freely. But in 1990s Zambia, following your own identity can get you beaten, jailed or even worse. Grace is determined to get Bessy out of custody. Then her terrified, bruised client goes missing without a trace. She knows something bad has happened and that someone is trying to cover it up. Along with the most unlikely group of allies, Grace must take on powerful enemies at the highest levels – even risk her own safety – to get to the truth. The whole truth. A debut novel that soars with passion and humanity, The Lions' Den is a moving story of prejudice, corruption, injustice, courage and solidarity. It shows us that no cause is ever a lost one. More about Iris and Sewela: Iris Mwanza is a Zambian-American writer. Now Deputy Director of Women in Leadership in the Gender Equality Division of the Bill & Melinda Gates Foundation, she has worked as a corporate lawyer in both Zambia and the US. Mwanza holds law degrees from Cornell University and the University of Zambia, and an MA and PhD in International Relations from Johns Hopkins School of Advanced International Studies. In addition to her work at the Foundation, Mwanza serves on the Supervisory Board of Care International and on the Board of Directors of World Wildlife Fund US. Sewela Langeni is an author and the owner of Book Circle Capital, an independent bookshop focusing on African Literature based at 27 Boxes in Melville, Johannesburg. She is passionate about literacy, especially in children. She is a Marketing Manager at one of South Africa's leading insurance companies. Her academic background spans from Journalism, Communication Sciences and Marketing. She holds a Master's degree in Strategic Marketing and Consulting from the University of Birmingham, UK. Sewela is an avid reader and reviewer of local books for adults and kids. In her role at Book Circle Capital, she also facilitates conversations on books with authors. #NewPodcastAlert #AfricanLiterature #LegalThriller #GenderEquality #ZambianAuthors #PodcastSeries #BookCircleCapital #BookPodcast #Fiction

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I  sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!

Send us a textCheck out the full episode on our Master The Margin SubStackLooking to take your pharmacy to the next level? Schedule an Rx AssessmentThinking of expanding into functional medicine, telemedicine, or cash-based care models? We've got all of that and more in this episode!  In this episode of the Bottom Line Pharmacy Podcast, we're giving you the most impactful takeaways from our recent appearance at the inaugural AtriumX show in Orlando Florida!   Scotty Sykes, CPA, CFP dives into: The rise of telemedicine Latest developments in 503B compounding The growing relevance of functional medicine and cash-based models And of course, the accounting and tax implications of these innovative areas  Tune in to this episode packed with actionable insights to help you adapt and thrive in a rapidly changing landscape. Stay up to date on new episodes by liking and subscribing! Click here for the transcriptStay connected with us:  FacebookTwitter (X)LinkedIn Instagram Scotty Sykes – CPA, CFP LinkedIn Scotty Sykes – CPA, CFP Twitter More resources about this topic:  Podcast – Infrastructure, Strategic Marketing, and Relationships Podcast – Driving Independent Pharmacy Profitability in 2025 Podcast – Functional Medicine and Weight Loss Programs  

​In this episode of Business Ninjas, Andrew chats with Ralph Cummins, President & Managing Director at EMM Group, about how understanding a client's unique needs is paramount to crafting powerful solutions. From business to marketing strategy, value proposition development, to training, EMM Group is armed with decades of experience and expertise–with Ralph referring to their consultancy as "strategic problem solvers."Serving Fortune 500 and 100 companies to startups, they provide deep insights to kickstart even more growth for their clients. With decades of experience, EMM Group creates what they call Strategic Marketing Frameworks for their clients, helping them define best practices and determine the type of content needed to connect with their audience.​An acronym for Enterprise Marketing Management, EMM Group is a team of experts focused on helping global companies grow by harnessing the power of marketing. Their services include custom marketing frameworks, value proposition development, sales and marketing playbooks, marketing training, and market and data analysis. By placing their small focus groups within client organizations, EMM Group ensures a deep understanding of internal challenges, enabling the development of tailored strategies that drive sustained, profitable growth. Discover more about EMM Group's innovative approaches and connect with them through their website: https://www.emmgroup.net/, their LinkedIn company page: https://www.linkedin.com/company/emm-group/, and Ralph Cummins' professional profile: https://www.linkedin.com/in/ralphscummins/.-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client's unique needs and leveraging data-driven research to identify the right platforms.

Sometimes things just strike you as dumb and then one day you understand why. The current model of desalination is a great example. It's something that everyone thinks that we at BIV should be invested in up to the eyeballs, and, of course, we support technologies that are pertinent to desal, but the legacy model is just a tough nut to crack. Ever more scaled plants to minimize the per gallon cost of purified water is the name of the game. So when I met Alex Fugelsang and the full Flocean team, it was like a light bulb going off. Legacy desal was dumb for the simple reason you were pumping up onto land a whole load of water, putting all of it through a giant factory, having designed it for all of that water, then throwing at least 40% of it back into the ocean. So what if you could desalinate under the surface of the sea and get rid of all that excess capacity? You don't run into paradigm shifts all the time, but we think that Flocean is one of them. Alex is a superb guy with a fascinating skill set, having spent most of his life operating machinery at inhospitable depths, and he's on a remarkable mission to put a huge dent in global water insecurity. Please enjoy my conversation with Alex Fugelsang.  Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-molecule For the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205 ----------- In today's episode, Alex Fuglesang details Flocean's underwater desalination: less energy and less environmental impact thanks to stable deep-sea conditions. He reveals how robotics ensure reliable maintenance in their water-as-a-service model, and highlights building trust with communities, providing tailored solutions for water scarcity. Alex also shares insights on his background, leadership, and the future of desalination. 00:00 - Why Legacy Desalination Is Failing 02:16 - Operating and Engineering in Harsh Deep Sea Conditions   05:30 - Robotics and Automation in Underwater Water Tech   06:32 - Flocean's Origin Story   10:35 - How Flocean Cuts Energy Use and Environmental Impact   13:22 - Simplifying Permitting for Subsea Desalination   15:16 - Real-World Water Scarcity Challenges in Island Nations   17:24 - Growing Industrial Demand for Onsite Desalination   19:52 - New Business Models for Water Delivery   22:56 - What Infrastructure Investors Want from Water Tech   24:09 - Building a World-Class Water Tech Team   26:53 - Targeting High-Impact Coastal Markets   28:38 - Strategic Marketing for Deep Tech Startups   29:57 - Military Leadership Lessons in Startup Life   34:17 - The Future of Desal 37:43 - Cutting Red Tape in Water Infrastructure Projects   39:17 - Top Advice for Climate Hardware Entrepreneurs   Links: Burnt Island Ventures: https://www.burntislandventures.com/ Alex Fuglesang: https://www.linkedin.com/in/alexanderfuglesang/?originalSubdomain=no Flocean: https://www.flocean.green/ SM Material Key Takeaways: "In water-scarce regions, the frustration is real. Limited budgets lead to expensive maintenance and weeks of downtime." “Cutting bureaucracy and aligning stakeholders can unleash new technologies." “Flocean uses natural deep-sea pressure to cut power consumption. 40% energy efficiency savings are not abnormal." "Scale with trust and demand. Start small to build trust, then scale without massive infrastructure changes."

Dots Oyebolu speaks with James Wirth, Senior Director of Strategy and Growth Marketing at Citation Labs, to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns.James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success.Key Takeaways:(01:00) To a marketing strategy leader, SEO isn't just SEO — it's all about ROI.(02:28) The rise of AI is reshaping organic search, shifting from "dark social" to "dark search" and "dark communities."(03:47) Google's Search Generative Experience (SGE) changes how marketers approach SEO.(06:19) Early studies indicate that SGE pulls search results from specific ranking positions.(10:26) Google may reduce the number of search pages, making Page One rankings even more critical.(12:52) Bing's role in SEO may expand as Microsoft invests heavily in AI-powered search.(17:03) Structured content and schema markup are more crucial than ever for SEO success.(21:09) Leveraging podcast content for guest-authored articles is an effective backlinking strategy.(26:16) The concept of "money pages" determines where backlinks should point for the highest SEO impact.(28:54) Competitive analysis involves evaluating link gaps, search ranking positions, and content structure.(35:42) Look at unasked questions when making recommendations around content.(44:04) Measuring SEO ROI is an ongoing challenge, but controlled testing helps quantify impact.Resources Mentioned:James Wirth -https://www.linkedin.com/in/jameswirth/Citation Labs -https://www.linkedin.com/company/citation-labs/Link Launch | A new mission control for link building -https://linklaunch.com/Citationlabs.com | Blog including ROI Forecasting template -https://citationlabs.com/link-building-your-cmo-will-love/Insightful Links:https://intergrowth.com/seo/vs-ppc/https://searchengineland.com/7-things-wish-cmos-knew-link-building-192705https://www.mediajel.com/blogs/link-building/https://www.thehoth.com/blog/new-way-to-build-links/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What if you could get the benefits of an OPM (Online Program Management) model without fully outsourcing control? That's exactly what Augusta University Online did with its DIY+ approach in partnership with Collegis Education. In this episode, Cristina Raecke, Assistant Vice President of Strategic Marketing and Enrollment at Augusta University Online, and Dan Antonson, AVP of Analytics and Technology Solutions at Collegis Education, walk us through how Augusta built a scalable, data-driven enrollment strategy—without a traditional OPM.They discuss how they leveraged existing technology, optimized data access, and created a system that allowed for rapid growth while maintaining a seamless student experience. Plus, they share insights into forecasting, AI's role in their efforts, and the future of digital education.If you're an enrollment leader looking to build a smarter, more sustainable strategy for online programs, this one's for you.Guest Names: Cristina Raecke - AVP of Strategic Marketing & Enrollment at Augusta University Dan Antonson - AVP of Tech. and Analytics Solutions at Collegis EducationGuest Socials: Cristina - https://www.linkedin.com/in/cristina-raecke-3a52b8a/Dan - https://www.linkedin.com/in/danantonson/ Guest Bios: Cristina - Cristina Raecke is a seasoned professional with over 25 years of experience, excels at bridging marketing and enrollment teams to enhance prospective student engagement and drive increased enrollment. She currently serves as the Assistant Vice President for Strategic Marketing and Enrollment Management at Augusta University Online. In this role, she leverages her extensive experience to build and promote online programs. Cristina is instrumental in developing and executing marketing strategies that align with enrollment goals, ensuring a seamless integration of marketing efforts to attract and retain students. Her work has been pivotal in the successful launch of Augusta University Online's programs, which have already enrolled about 900 students in a year and a half. Previously, Cristina consulted for Wiley Education Services, advising institutions like George Mason University and Babson College on strategic marketing initiatives. She has also held executive roles at Miami Herbert Business School and Florida International University, where she significantly grew online enrollment.Dan - Dan Antonson helps higher education institutions leverage technology and analytics to tackle some of higher education's biggest challenges across the student lifecycle.  Whether it is to grow and optimize enrollment or create a better learning experience, Dan has hands-on experience with higher education data and systems to drive meaningful use-cases that create real tangible impact.   Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a Bachelor's degree from the University of Minnesota. When he is not scribbling data and analytics systems on whiteboards, you'll find him trying to stay upright on his mountain bike or tinkering with his home automation system (his robot lawn mower is his favorite gadget at the moment).  - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Interview with Steve Reiss:Steve Reiss is the Executive Director of Strategic Marketing & Business Insights at Pivot Point International. Pivot Point International is a leading provider of hairdressing and beauty education solutions for schools, salons, students, individual stylists, and international distributors. The company is built on lifelong learning and empowers professionals and students to continue learning.Steve started at Pivot Point in 2022. Prior to this, he worked as Chief Revenue Officer at SalonInteractive, a salon industry e-commerce platform and before that for many years in industry communications. His experience spans the school, salon, manufacturer, and distribution segments, where he has led research initiatives, organized both in-person and online events – including those specific to data/technology, and managed recognition programs for students, beauty schools, stylists and influencers, and salon owners. Steve's dedication to the industry is further reflected in his active involvement in various cause-related activities, such as Beauty Changes Lives.Links:https://www.linkedin.com/in/stevereisschicago/https://www.pivot-point.com/our-team/ https://www.pivot-point.com/wp-content/uploads/2025/01/Pivot-Point_Wellness-Research_Pro_White-Paper.pdf https://www.pivot-point.com/wellness-matters/ https://www.instagram.com/pivotpointintl/ News from TheTease.com: https://www.thetease.com/what-you-dont-expect-from-the-hair-world/https://www.thetease.com/the-naha-2025-finalists-just-dropped/Rate The Look:Doechii: https://www.instagram.com/p/DG6tej_O2zH/?img_index=6 Julia Fox: https://www.instagram.com/p/DG_LuDasBaz/?img_index=1 Sang Heon Lee: https://www.instagram.com/p/DHBRPF-PzVC/?img_index=1 Help Those Impacted By The California Fires: https://www.thetease.com/a-comprehensive-list-of-gofundme-pages-for-beauty-professionals-impacted-by-la-fires/https://www.thetease.com/what-you-can-do-to-help-people-impacted-by-the-fires-in-southern-california/ More from TheTease.com:Instagram: https://www.instagram.com/readthetease/ (readthetease)Instagram:

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. In this episode, we explore...✨ What a summit is and how they can make you money✨ Why it's essential to have a strategic marketing plan✨ The three facets of your strategic summit marketing planJoin us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Brian W. King joined ADS in September 2020 and serves as Executive Vice President, Product Management and Marketing. Mr. King came to the Company with over 25 years of product management and marketing experience in both consumer and commercial businesses. From 2013 to September 2020, Mr. King worked at Owens Corning, a Toledo, Ohio-based company that develops and produces insulation, roofing and fiberglass composites and related materials, serving as Vice President, Strategic Marketing from 2016 to 2020 and Director of Strategic Marketing from 2015 to 2016. Prior to Mr. King's role at Owens Corning, he held leadership positions at The Stanley Works, Elmer's Products Inc., and Avery Dennison Corporation. He holds a Bachelor of Commerce from McMaster University. He has received certifications in Marketing Management and Executive Education from York University and the University of North Carolina respectively. Brian Joins Sustainable Nation to Discuss: ADS' plastic recycling operations and achievements Strategic efforts at ADS to reduce GHG emissions and their recognition as one of America's climate leaders by USA Today Partnerships that advance recycling and sustainability initiatives Advice and recommendations for sustainability professionals Brian's Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers?  I think we tend to underestimate what change we can make over a decade, and so I think we need to look at change over a longer period. We overestimate what you can do in a year. We're always very aggressive about what you can do in a year, and then we underestimate what you can do over a decade. But if you look back, you find that we've made great change over decades. So I think we need to adjust how we look at how change. The change we make and the impact that we have needs to be longer term.  What are you most excited about right now in the world of sustainability?  I get really excited when people say plastics recycling doesn't work, because it does. Even though there's no silver bullet in solving the plastics problem. Because plastics in the environment is a problem, and we need to work together to solve that. I get pretty excited because a lot of people tell us that plastics recycling doesn't work, and ADS is an example that, yes, it does. We can actually effectively create circular economies for plastics and we can help to solve the plastic problem. That excites me because that is a big deal.  What is one book you'd recommend sustainability leaders read?  My favorite is Cradle to Cradle. It's remaking the way that we make things. As someone who's done product management for a lot of their career, sustainability is key to product management. We need to think about end of life. When you design a product, it shouldn't just be around the economic value or the features and benefits or the value proposition that the product's delivering. You need to think about what happens at the end of life. Cradle to Cradle is a great way to open your eyes to that.  What are some of your favorite resources or tools that really help you in your work?  We talked about one of them, being partners with groups like the Recycling Partnership. There's passionate individuals, people who are doing things across the country that you can hear from. The Ohio State Sustainability Institute being another one I talked about. Talking to those like minded companies, talking to those like minded people, people finding those like minded organizations out there that are aligned with what it is that you want to do from a sustainability perspective. Sustainability professionals listen to this. We have to make sure we make those connections because some of the best resources are talking to people about what they've learned, what failed, what worked. That gets me really excited.  Where can our listeners go to learn more about you and the work being done at ADS?  If anyone wants to email me here at ADS, it's brian.king@adspipe.com. I'm on LinkedIn, Brian W. King. LinkedIn is the way to find me. If you want to go to our website, adspipe.com/sustainability we have an interactive version of our 2024 sustainability report that allows you to dig into some of the good work that we're doing.

Your business is growing, but are you? In today's episode of My Daily Business Podcast, we're talking about how to grow right alongside your business—because if you don't, it's easy to get left behind.As your business changes and gets bigger, you'll face new challenges. But here's the thing: you need to grow too. This episode is about the steps you can take to make sure you're leading your business and not just trying to keep up with it.In this episode, I'll cover:Why learning and improving should never stop, even as your business expandsHow working on your leadership skills can make all the difference in how your business runsWhy understanding the basics of money can help you make better decisions for your businessHow to build real relationships with your team that help everyone succeedIf you're ready to take charge and grow your business in the right way, this episode is for you. Let's dive in! WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

You've built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn't just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won't cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn't a selling point. SHOW NOTES: The AIDAL Model – A previous episode covering the AIDAL (Attention, Interest, Desire, Action, Loyalty) framework, which was a key part of the discussion on structuring marketing campaigns. Behavioural Science in Marketing for Learning® – Relevant when discussing FOMO, urgency, and how to create demand for learning. Strategic Marketing for People Functions course 

In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like the "immortal newsletter" and AI-powered audience analysis. Tune in for actionable strategies and fresh perspectives on how to create marketing that truly resonates.

Send us a MessageIn this episode, Sue and Amy Yaeger, Director of Strategic Marketing and Business Development at Astera Health, discuss the importance of connecting brand promises to employee experiences across the employee lifecycle. They explore various strategies for onboarding, employee engagement, and communication, emphasizing the need for transparency and celebration of achievements. Amy shares insights on rebranding efforts and the significance of maintaining excitement and engagement within the organization. The conversation also highlights the value of building an alumni network to foster ongoing relationships with former employees.Every employee plays a role in delivering the brand promise.Connect the organization's brand promise across the employee lifecycle.Celebrating milestones boosts morale and engagement.The company's brand can enhance recruitment efforts for new employees and patients.Rebranding requires emphasis beyond “the honeymoon period.”An alumni network can help maintain relationships with former employees and keep them in touch with the brand promise.13th Annual Healthcare Executive Forum - June 18 (afternoon) and June 19 (morning)High Reliability, Just Culture & Psychological Safety Made Simple focuses on breaking down these critical concepts into practical, actionable strategies tailored for senior leaders in small and rural healthcare settings.

Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients' marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a larger agency, you might be the head of marketing responsible for driving the leads and the sales for your agency. My guest, Janet Murray, is a business strategist and a copywriter and an ex-journalist. She works with businesses to create strategic copywriting campaigns that not only save the business time but also generate and convert leads and sales. Janet is also the founder of an education and training company and creates and sells digital education products for consultants, coaches, freelancers and small business owners. She is the host of the Courageous CEO podcast and her Courageous CEO Strategic Business Planner is used by thousands of business owners worldwide and includes tried and tested strategies and resources for business growth. You can reach out to Janet here: Website: https://www.janetmurray.co.uk Instagram: https://www.instagram.com/janmurrayuk/ Facebook: https://www.facebook.com/janetmurrayofficial Twitter: https://twitter.com/jan_murray Linkedin: https://www.linkedin.com/in/janet-murray74/ If you are responsible for managing, retaining and growing your existing client relationships, then head over to my website: https://www.account managementskills.com where you can sign up for my regular newsletter for account management strategies, AI tips, and news about upcoming guests on my podcast episodes.

In this episode of the Boxoffice podcast, brought to you by Agile Ticketing Solutions, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the latest in theatrical exhibition, including the opening weekend of Captain America: Brave New World. Then Rebecca is joined by Agile Ticketing Solutions Director Strategic Marketing Shane Burkett in the sponsored feature segment to discuss the company's role in enhancing cinema experiences through data-driven insights.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro01:06 Paddington in Peru and UK Box Office Trends03:06 European Box Office and Local Film Success05:35 Nezha 2 Dominates Global Box Office07:48 Captain America: Brave New World Performance and Labor Issues14:16 Interview with Shane Burquette from Agile Ticketing Solutions15:35 Sponsor Message: Agile Ticketing Solutions16:05 Agile Ticketing Solutions: Business Intelligence and Customer Service20:04 Agile's Software Solutions for Diverse Venues24:10 Agile's Flexibility, Customization, and Guest Experience Tools27:20 Agile's Communication, Marketing, and Mobile App29:53 The Future of Exhibition: AI, Predictive Sales, and Agile's Support for All Operators33:28 Agile's Cloud-Based Solutions, Updates, and Visual Venue Application

Send us a textUnlock the secrets to scaling your business with an insightful conversation featuring B2B SaaS expert Vanessa Sierra. Vanessa guides us through the complexities of integrating AI into marketing strategies, underscoring both its challenges and unparalleled opportunities. Learn how the concept of "going slow to go fast" can transform your approach, allowing you to refine your messaging and strategy with precision. Vanessa's expert insights reveal how AI can be a powerful ally in amplifying your strategic vision without diminishing the irreplaceable value of human insight. Explore the fine art of leadership balance, where empowering your team with creative freedom can lead to remarkable business success. Vanessa and I discuss the necessity of fostering an environment that encourages continuous learning and upskilling, particularly with AI tools, to enhance both individual and company growth. As we navigate the evolving business landscape, the episode emphasizes the importance of seasoned leadership and strategic cohesion. By understanding the potential pitfalls of over-relying on AI, we highlight the need for a robust strategic framework to maintain brand cohesion and alignment with company goals. Don't miss out on this engaging episode packed with actionable insights to propel your business forward.

Send us a textTurning a struggling pharmacy around...it takes strategy, infrastructure, and most importantly, strong

                 Strategic Marketing Messages: 3 Essential Elements for Deep Client ConnectionReady to transform your marketing messages from generic to genuinely compelling? In this value-packed episode, host Sophie Zollmann explores the three essential elements that turn ordinary marketing communication into powerful tools for connection and conversion. Discover how to develop deep understanding of your audience's pain points and aspirations that goes beyond surface-level demographics. Learn how to position your unique value in ways that bridge the gap between current challenges and desired outcomes.Understand how to craft emotional, aspirational calls to action that feel like natural steps toward transformation. This episode reveals why effective marketing messages must balance both logic and emotion to create meaningful connections.We dive deep into creating messaging frameworks that build trust and relationships over time.Perfect for established service providers who want to elevate their marketing communication from promotional to transformational.Walk away understanding how to create marketing messages that resonate deeply with your ideal clients. Learn to develop communication strategies that turn your expertise into compelling narratives that drive genuine connection and conversion.Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com,  schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".Connect with Word of Mom on Facebook, Instagram, Twitter and click here and tell us your story.WordofMomRadio.com - sharing the wisdom of women, in business and in life.#MarketingStrategy #MessageStrategy #BusinessGrowth #ClientCommunication #ValueProposition #BusinessStrategy #ProfessionalServices #MarketingCommunication #MessageOptimization #BusinessDevelopment #ClientEngagement #GrowthStrategy #BusinessSuccess #MarketingSuccess #ProfessionalGrowth #CommunicationStrategy #BusinessLeadership #MarketingMessage #ClientConnection #MessageSuccess1

Today, let's delve into Dr. James Kenny's extensive marketing, finance, and sales background within the transportation business! Jim focuses on establishing robust sales systems, keeping consistent and repeatable behaviors within the sales process, addressing business needs over personal rapport, the challenges of maintaining discipline in sales practices, and concentrating on output metrics!  To register for the 2025 TIA Sales Success Summit, go to https://shorturl.at/ONQc4!   About Dr. James Kenny Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling. He earned his Ph.D. from Oklahoma State University. He was a four time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University. Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney. Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).   Connect with Dr. James LinkedIn: https://www.linkedin.com/in/james-kenny-0a54558/  TIA Education: https://news.tianet.org/tiaire-courses/  

Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:54 ICP vs Persona: Strategic vs Tactical07:09 "Tools' Value Depends on Use"12:24 Starbucks App: Personalized Customer Experience14:09 Collecting Leads at Art Markets19:22 AI vs. Human Insight in Conversations22:21 "Lego Ideas: Community-Driven Creativity"23:33 LEGO: From Sets to Creativity28:09 Identifying Customer Pain Points31:38 Buying Behavior Variability34:39 Targeted Audience Engagement Strategies38:18 Salespeople Initiating Conversations Strategies40:33 Power of Genuine Conversations==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a beacon for both marketing talent and growth-focused clients.In this episode, you'll discover:Revolutionizing Agency Culture: Learn how Amy is reshaping the marketing agency landscape by prioritizing talent happiness, embracing remote flexibility, and creating an environment where seasoned professionals can do their best work while maintaining work-life balance.Strategic Marketing in the Digital Age: Amy reveals her three-pillar content strategy, comparing SEO to a 401k investment and sharing how to balance AI automation with human creativity for maximum impact.The Art of Client Partnership: Discover Wheels Up's unique approach to client relationships, from their referral-only model to their philosophy on setting expectations and managing growth-stage companies through market uncertainty.Fostering Sustainable Growth: Amy discusses how prioritizing team wellbeing and selective client partnerships has led to remarkable resilience through market fluctuations.Lessons from Scaling Success: Amy shares insights from growing Wheels Up from a pandemic-era startup to a 30-person powerhouse, including navigating the challenges of rapid scaling and market downturns.Amy's Top 3 Tips for Founders:Prioritize Quality Talent: Never compromise on hiring the best people possible.Stay True to Your Vision: Define what you want and pursue it relentlessly.Find Your Sweet Spot: Ensure genuine passion for your work and industry.Connect with Amy and Learn More:Website: Wheels Up Collecting Marketing AgencyLinkedIn: Amy Winner

Plan your most successful year yet! In this episode, we'll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:28 Complete Capacity Planning Early11:04 Balancing Capacity Plans and Expectations13:03 Misaligned Business Strategy Pitfalls16:18 Aligning Teams for Strategic Planning20:52 Cross-Functional Collaboration Challenges23:39 Data Accuracy: When It Matters25:59 Streamlining Sales to Onboarding Process28:40 Pipeline Segmentation and Sources32:12 Pipeline Assessment Meeting37:30 "Encouraging Betterment in Marketing"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode, we discuss the complexities of marketing for coaches, particularly focusing on the implications of running sales or discounts. We explore the importance of informed decision-making, the unique challenges within the fitness industry and the significance of understanding the problems that discounts aim to solve. The conversation delves into value perception, branding, and the impact of free services on client relationships. We emphasize the need for strategic partnerships and the long-term implications of marketing decisions, urging coaches to consider their brand reputation and the value they provide to clients. We discuss the intricacies of personal branding, authenticity and the importance of integrity in business. Chapters: 00:00 Introduction to Marketing for Coaches 02:57 The Impact of Discounts on Coaching Services 06:05 Understanding the Fitness Industry's Marketing Trends 09:10 The Importance of Authentic Marketing 11:57 Identifying the Problems to Solve 15:03 Value Perception in Coaching Services 17:59 The Role of Effort in Sales Success 26:44 The Value of Bundling Services 28:08 Scalability in Services vs. Products 29:12 The Risks of Free Services 31:31 Strategic Marketing for Free Sessions 33:38 The Law of Exchange in Services 36:45 Building a Strong Brand 39:42 The Importance of Reputation 41:51 Long-Term Thinking in Branding 44:38 Authenticity in Personal Branding 46:50 The Role of Pricing in Brand Perception 50:27 Finding Value in Your Services 53:51 The Illusion of Luck and Success 56:43 The Hard Work Behind Success 01:00:44 Value Perception in Business 01:04:16 Building Trust and Connection 01:10:38 The Importance of Personal Branding 01:14:26 Resources for Growth and Learning Please follow us on Instagram: Level Up: https://www.instagram.com/levelup_podcast_/ Sharelle: https://www.instagram.com/sharellegrant/ Dani: https://www.instagram.com/daniantonellos/ Please leave us a review to let us know what you think of our podcast xxx

In this host Stephen Seckler sits down with Carrie Flynn, a fractional CMO and growth marketing consultant, to explore the evolving landscape of marketing for lawyers and law firms. Carrie brings over eight years of experience helping professional service businesses scale their revenue and impact through tailored digital and traditional marketing strategies. Together, they unpack the essential elements of building a robust marketing plan that balances relationship-building with digital tools.  Key Topics Discussed:  Marketing Fundamentals for Law Firms: How to identify your ideal client and develop targeted messaging to stand out in a competitive market.  The Power of Diversification: Combining referral marketing with digital strategies like email marketing, social media, and SEO to drive consistent lead generation.  Data-Driven Strategies: Leveraging past performance to inform future marketing decisions and optimize results.  AI in Legal Marketing: The opportunities and ethical considerations when incorporating AI into your marketing efforts.  Actionable Steps: Tips for creating a focused 90-day marketing plan and evaluating its impact.  Carrie also shares her journey from public school teacher to marketing consultant and offers insights into how law firms can establish effective marketing practices that drive growth without sacrificing work/life balance. 

Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI's potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

Marketing success starts with consistency! Learn why a unified message builds trust, how to balance short-term and long-term tactics, and the power of AI in marketing. Plus, get insights on empathetic leadership and the importance of listening.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:58 AI will drive fundamental change in marketing.10:05 Inspiring vision for effective leadership and teams.13:23 Collaboration enhances teamwork for cohesive strategies.14:11 Collaboration essential for breaking down silos internally.19:16 Adopting AI enhances efficiency, maintains human wisdom.23:20 Hyundai offered lease buyback, boosting customer trust.27:00 Use communication frameworks to ensure consistent messaging.28:44 B2B marketers face burnout, emphasizing short-term results.32:26 Brand and culture are tightly interconnected.34:38 Regular one-to-ones build agency's unique culture.41:46 Data reveals unique customer segments for targeting.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Ready to find out what your marketing data's been trying to tell you? Here's the thing - your past performance has some pretty amazing secrets to share about your future success. You just need to know where to look. Sophie is breaking down how to transform your marketing by getting real about what your metrics actually mean. Not just those surface-level numbers everyone talks about, but the real story of how your marketing performs across all your channels. We're getting into the good stuff - like figuring out which parts of your marketing are actually driving results (not just looking good on paper). Plus, you'll learn how to spot those telling patterns in your data that signal what's coming next, so you can make smart moves before you need to. Let's move past the basic stuff and talk about what modern marketing really needs - understanding how all your channels work together, tracking results accurately, and being smart about where you put your marketing dollars. Whether you're fine-tuning what you've got or ready for a complete strategy refresh, you'll get the insights you need to make your marketing more effective. Bottom line? Let's unlock those insights and put them to work. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, and follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.  WordofMomRadio.com   

Join us as we welcome Marguerite Yeo from YorCMO, a fractional marketing strategy company helping businesses align their sales and marketing efforts.  In this insightful episode, Marguerite shares her expertise on developing effective marketing strategies for companies with 50+ employees and revenues between 5-15 million. She discusses their unique approach to client acquisition through referral networking, the importance of content marketing, and shares valuable tips on website optimization.  Learn about their proven process and how they help businesses achieve consistent, predictable marketing results across various industries.  

Random Cool People I Know with, Yun ChenJoin us as Yun patches in from her family home in China to share with us her journey to Singapore as a young teenager via a scholarship, and then chooses Singapore as her home. Hear about her fabulous ability to redefine herself, through mastering each role she has taken and attracting sponsorship from her employers. Yun shares with us the importance of determination and work ethic, yet in balance with rest and inner work. Learn about her coaching approach that combines ontology, positive psychology and systems thinking as a powerful offering for leaders and teams to find congruency within. We touch on the power of language and sensation to cultivate resilience and clarity, how the relationship that you cultivate with yourself is key to all relationships and the role of daily meditation and cleansing rituals in her success.Fanny (Chen Yun) is a seasoned Executive and Life Coach with over 17 years of corporate experience in Change Management across Data, Customer Analytics, Risk Analytics, Regulatory Reporting, and Climate Risk within the banking sector. Originally from China, Yun moved to Singapore as a teenager on a full scholarship and graduated with first-class honours in engineering in 2007. Her passion for continuous learning led her to further studies in Strategic Marketing and Positive Psychology, while leading cross-functional teams in delivering complex projects and driving organizational change in her corporate job.In 2020, Yun received a scholarship from her employer for coaching training and certification, which sparked her transition into an internal Executive Coach in an international bank, supporting leaders in achieving professional and personal growth. With an ICF-ACC Credential and on her journey toward the ICF-PCC Credential, her passion pushed her to expand her coaching practice in 2024 by launching The Coaching Wave (TCW). Through TCW, Yun helps clients embrace their authentic selves, cultivate resilience and achieve fulfilment, using a holistic coaching approach that integrates ontology, systems thinking, and positive psychology.Yun's unique journey from academia to the corporate world and now coaching equips her with a comprehensive understanding of leadership, transformation, and sustainable growth. She said, “I find purpose and joy in coaching.”You can contact Yun here:Website: https://www.thecoachingwave.com/LinkedIn:https://www.linkedin.com/in/yun-chen-12199b23/Facebook:https://www.facebook.com/fanny.c.yunAnd if your spirit is stirred by these amazing conversations, don't forget to like, subscribe and leave a review - so more people can find their way to The Modern Crone. Thank you for tuning in!  The Modern Crone team -Theme music and season intro tracks:Sam Joole: www.samjoole.comCover design and photographyLuana Suciuhttps://www.instagram.com/luanasuciu/Luanasuciu@gmail.com Voice editing:Christopher Hales - Mask Music Studiosmaskmusicstudios@outlook.com

2024 showed us that direct booking isn't dead.  On the contrary, the appetite for building a strategy for independence from the OTAs is as strong as ever, if a little more challenging.  For it to be successful, there's work involved, but for those with enthusiasm and commitment, it will be fulfilling in the long run. Joining us in this episode is Nihal Salah, a marketing strategist with a knack for demystifying marketing strategies for businesses. With extensive experience in leveraging AI to streamline marketing efforts, Nihal offers practical insights into how vacation rental businesses can develop their niche marketing strategies into practical strengths.  Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS591  

Meet Kirsten Graham, a business coach who owns Six Figure Business Coaching who helps business owners free up their time through outsourcing and strategic marketing. She shares her perspective that time is our most valuable asset and loves helping entrepreneurs go from being invisible to getting in front of the right audiences so they can build their authority and generate quality leads. She primarily does this through strategic video marketing and podcast guesting so business owners can have the time to focus on making money. Listen to learn how to outsource effectively while staying true to yourself and building your business. Key Takeaways: -time is our most valuable asset -marketing is the foundation for growing your business -show up as yourself -fear of getting out there can contribute to outsourcing hesitation -lead people and manage tasks -virtual assistants can bring knowledge and a skill set to your business -if you can create one piece of value based content per week, your virtual assistant can repurpose it for all of your platforms -most of us cannot get where we want to go by ourselves -do not underestimate the power of video Kirsten's Links: ⁠YouTube⁠ ⁠Website⁠ ⁠Facebook⁠ ⁠Instagram⁠⁠ ⁠LinkedIn⁠

In today's episode, we explore how Sandy Stinson, President of GoodWag, turned a common pet owner's frustration into a thriving business. Every dog owner knows the hassle of waste cleanup, but Sandy's innovative solution, PooPail, has revolutionized this undesirable task, leading to a successful Kickstarter campaign and a growing product line.  Sandy joins us to share her journey from a failed first crowdfunding attempt to raising over $500,000 and surpassing her targets. Her story demonstrates how the right marketing strategy, customer feedback, and continuous product improvement can transform a simple solution into a market success.  Tune in to discover priceless marketing and business insights that have shaped her product development and company growth, leading to an expanded product line and recent rebranding.   In today's episode of the Harvest Growth Podcast, we cover:●      Why most crowdfunding campaigns fail and how to succeed●      How to use customer feedback to drive product improvements●      Strategic approaches to expanding from one product to a full line●      The importance of choosing the right marketing partners●      The role of environmental consciousness in product development●      And so much more!Tired of wasting precious time cleaning up after your pets? Visit www.goodwag.com to discover their innovative solutions that make pet waste cleanup quick and effortless. Shop now and join countless happy pet owners who've transformed their cleanup routine! To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott's entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.

In this episode of Expert In You, Ann Carden is joined by Lea Woodford to explore the evolving landscape of strategic marketing and luxury branding as we move toward 2025. Lea offers valuable insights into the resilience and unique advantages of the luxury market, highlighting the power of social media in gaining a strategic edge. The discussion delves into the importance of taking calculated risks, distinguishing between branding and marketing, and attracting premium clients through effective branding strategies. They emphasize the value of consistency, confidence, and building aligned business partnerships for long-term success. The episode concludes with exciting details about the upcoming Celebrity CEO Retreat and an invitation to a workshop, encouraging listeners to invest in their personal and professional growth.

Discover the secret to leveling the playing field for small businesses as we engage with Corey Clark, the visionary CEO and founder of Clark Co. Corey joins us to share his inspiring journey from the bustling world of global nonprofits and large corporations to establishing a marketing agency focused on empowering small businesses with customized marketing solutions. Learn how Corey's innovative, data-driven strategies are giving small enterprises the tools they need to overcome budget limitations and keep pace with ever-evolving digital trends.Personalized marketing is the key to standing out, and Corey's agency is at the forefront of this approach. We explore how Clark Co's thorough client intake process uncovers unique challenges and opportunities, opening doors to tailored solutions that maximize ROI. Hear the success story of a physical therapy clinic that reshaped its marketing strategy, leading to significant expansion. Corey emphasizes the critical role of data in real-time strategy adjustments, ensuring businesses remain agile and competitive in a fast-paced market.Corey also sheds light on the entrepreneurial mindset, highlighting the integration of quality data into marketing strategies to boost customer engagement and drive growth. Delve into the latest AI tools that help forge meaningful customer relationships and the importance of a positive entrepreneurial mindset. Corey shares efficient ways to connect, preferring LinkedIn and his company's ".co" domain, reinforcing the importance of strategic, cost-effective choices for small businesses. Join us for a conversation brimming with insights for anyone aspiring to elevate their business through strategic marketing.How to connect with Clark?Website: https://www.coreyclark.co/Facebook: https://www.facebook.com/TeamClarkAndCo/LinkedIn: https://www.linkedin.com/company/clark-co/YouTube: https://www.youtube.com/@TeamClarkAndCo Support the show

Unlock the secrets to business growth with marketing expert Solomon Thimoty as he shares invaluable insights into building robust brand awareness. Discover the power of a broad sales funnel and why expanding the top of your funnel is crucial for driving sales at the bottom. Solomon emphasizes the importance of nurturing potential leads with offers like free PDFs or calls, transforming them into loyal customers while using effective strategies like podcasts and digital ads to boost visibility and engagement.Explore the delicate balance between immediate sales efforts and long-term brand building in your marketing funnel. Solomon details how targeting customers at various stages can lead to business resilience and success. By addressing common obstacles like impatience and ego, we encourage an approach centered on sustained growth. Gain a comprehensive growth formula by harmonizing short-term actions with future-focused strategies, ensuring your business thrives in the ever-evolving market landscape.Step into the world of strategic decision-making and time management for entrepreneurs. Solomon sheds light on the inefficiencies of spreading marketing efforts too thin and the power of concentrating investments on high-impact channels. Learn the art of outsourcing weaknesses and focusing on "money-making activities" to skyrocket your growth potential. With a strategic, data-driven approach, discover how to optimize lead generation and customer acquisition, ultimately achieving sustainable success in today's competitive arena.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min

Phantom Electric Ghost Interviews: Deanna Read: Connecting Strategy, AI, and Human-Centric Marketing Navigating Marketing's Ethical Dilemma: Trust, Privacy, and AI Meet Deanna Read — a CMO for Virtual Coworker, strategic marketing consultant, and digital marketing expert with a deep passion for B2I marketing and integrating AI into marketing strategies. Deanna empowers businesses to connect on a deeper level with their audiences. With years of experience, a soon-to-be doctorate in Strategic Marketing, and a focus on leadership, mentorship, and marketing, Deanna brings a unique blend of cutting-edge tactics and relationship-based approaches. She's dedicated to sharing her knowledge and inspiring the next generation of marketers through her work and insights. Link: https://www.linkedin.com/in/deannaread1/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRpr PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 Get $10.00 Credit for using StreamYard.com when you sign up with our link RSS https://anchor.fm/s/3b31908/podcast/rss

Episode NotesGuest Introduction: Ryan Chute, strategic marketer and partner at Wizard of Ads, with a mission to help service-based businesses thrive.Key Discussion Points:Ryan's entrepreneurial journey: From furniture sales to international marketing.The science and art of branding: Why storytelling matters more than visuals.Working with home services businesses to build long-term brand equity.Effective ad strategies: Being media agnostic and leveraging channels strategically.Insights from the Wizard Academy and how they shape Ryan's approach to marketing.Takeaways:Branding is about relationships, not transactions.Simplify your communication for maximum impact.Investing in branding reduces long-term marketing costs while increasing profitability.Where to Find Ryan:Website: Wizard of Ads ServicesSocial Media: @wizardryanchute Key Questions (01:05) Do you want to share with us a little bit more of your journey with that?(03:59) You had mentioned home services businesses. Is there any, is there like a niche within that?(05:39) For your clients, what type of ads do you run? Do you run more Google Ads so that when people are searching for like that new water heater or how are you doing that?(08:10) Let's say I'm a new client and I'm coming to you. Are there some common mistakes or misunderstandings that tend to happen to the newcomers?(09:24) How do you guys get in front of new clients?(11:50) You said globally so you can have clients anywhere in the world?(12:14) What are a couple big goals that you have in the next year or two?(15:52) How would getting your books published, how would that affect the business?(18:31) What do you think is your number one roadblock in your reaching your goals?(20:46) Do you work with more than one plumber in the same area, or do you kind of limit that geographically?(22:12) What is the best advice that you have ever received?(24:54) Yeah. What's the best advice that you have ever given?(28:09) So where can we learn more about you and what you do? Ryan Chutewww.wizardofads.contractorswww.ryanchute.comTikTok: https://www.tiktok.com/@wizardryanchuteYouTube: https://www.youtube.com/@wizardryanchute/featuredInstagram: https://www.instagram.com/wizardryanchute/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

Episode Overview: In an invigorating session, hosts Emma and Shannon dive into transformative social media marketing strategies tailored for retreat leaders. Join us as Emma Tessler, the founder of 95 MediaeV, unveils the secrets to leveraging social media to not only grow your email list but also enhance overall engagement. Diving Into Digital: Emma opens the discussion by stressing the low visibility of organic content on social media—only about 2% of your audience actually sees it! She shares her expertise on how video content and Instagram stories can create meaningful connections and make your retreat stand out. Strategic Social Media Moves: Learn from a pro as Emma discusses the pivotal role of targeted social media advertising. With years of experience under her belt, she explains how tailor-made content for platforms like Instagram and Facebook can turn viewers into participants. Content That Converts: It's not just about posting; it's about posting with purpose. Emma talks about the art of creating high-converting content that resonates with your ideal audience. From the nitty-gritty of strategic planning to the magic of behind-the-scenes content, discover how to keep your followers engaged and eager for more. Collaboration and Growth: As the episode wraps, both hosts discuss future collaborations, with Shannon exploring how Emma's agency can amplify her brands' online presence. They outline steps for their potential partnership, setting the stage for a social media synergy that could elevate Shannon's retreat visibility to new heights. Closing Thoughts: This episode is a goldmine for any retreat leader looking to harness the power of social media to expand their reach and impact. Whether you're looking to refine your marketing tactics or find innovative ways to engage with your audience, Emma's insights provide a roadmap to success in the digital space. Join us to transform your retreat's social media approach and capture the hearts (and clicks) of your ideal audience!   Connect with Emma ninetyfivemedia.co  Follow us on Instagram Connect on Facebook Get inspired on Pinterest Tune into our Podcast The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List    Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals. Key Takeaways:Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In today's episode, I sit down with Mathew Knowles, renowned record executive, businessman, and former manager of Destiny's Child, Beyoncé, and Solange. Mathew shares his remarkable journey from a corporate career in sales to making a massive impact in the music industry. He emphasizes the power of knowledge, adapting to new opportunities, and finding true passion in what you do. We discuss the difference between determination and passion, building the right team, and staying authentic. Mathew also reflects on the challenges of managing family and business, the evolving nature of success, and why putting in the work now is essential for future achievements. Learn more about your ad choices. Visit megaphone.fm/adchoices