Podcasts about strategic marketing

As the Colorado River approaches a pivotal moment facing historically low flows and record-breaking shortages, decisions made in 2026 will help determine the future of water, energy, and economic security across the American West. Today, Ten Across Conversations shares an episode from Arizona State University's Labcoat Optional podcast, featuring Ten Across friend and water law expert Rhett Larson.With existing Colorado River operating agreements approaching expiration, stakeholders across seven states, tribal nations, and two countries are grappling with how to manage a resource that faces increasing pressure from aridification and competing demands. Larson explains why these negotiations are among the most consequential water policy discussions in decades and what they reveal about the challenges ahead for communities throughout the Southwest.Drawing connections between water governance, urban development, climate adaptation, and regional resilience, Lab Coat Optional host Pete Zroika chats with Larson to explore how long-foreseen challenges in the Colorado River Basin are becoming a present-day reality—and why rethinking our assumptions about growth and sustainability may be essential for the future.Guest BioRhett Larson is a Professor of Law and the Richard Morrison Professor of Water Law at the Sandra Day O'Connor College of Law, where his research focuses on the impact of technological innovation on water rights regimes, particularly transboundary waters, and the sustainability implications of a human right to water. He specializes in dispute resolution and improved processes in water rights adjudications in Arizona and the Colorado River Basin. Professor Larson also practiced environmental and natural resource law with law firms in Arizona, focusing on water rights, water quality, and real estate transactions.Relevant Articles and Resources What's more important, Arizona, building houses or water? (Rhett Larson for The Arizona Republic, May 2026)Agencies in 3 states sign MOU to share water across dry Colorado River basin (Times of San Diego, June 2026)West prepares for extreme measures to relieve pressure on Colorado River (Marketplace, May 2026)Explore the Kyl Center's Arizona Water Blueprint to find out the source of your waterJust Add Water: Solving the World's Problems Using its Most Precious Resource by Rhett B. Larson (Oxford University Press)Day Zero: How Cities Run Out of Water by Rhett B. Larson (Cambridge University Press, forthcoming 2027)Relevant Ten Across Conversations PodcastsThe Hard Decisions Ahead for Lower Basin Colorado River States with guest Terry Goddard (December 5, 2025)Latest Deadpool Projections Inject New Urgency into Colorado River Negotiations with guests Kathryn Sorensen and Sarah Porter (September 19, 2025)Understanding Groundwater Risks in the Southwest with Jay Famiglietti (June 6, 2025)Checking in on Tense Colorado River Negotiations with Anne Castle and John Fleck (April 10, 2025)Episode CreditsTen Across Conversations Host: Duke ReiterAudio Production: Louie DuranResearch and support provided by: Kate Carefoot, Rae Ulrich, and Sabine Butler Lab Coat Optional is a production of the Strategic Marketing and Communications team at Arizona State University's Knowledge Enterprise. Executive produced by Kate HowellsProduced by Alexander Chapin and Pete ZriokaHosted and reported by Pete ZriokaShot by Alexander ChapinEdited by Quinton Kendall and Alexander ChapinOriginal music from Patrick CheungMotion graphics by Andy RamosArt by Andy Keena and Sophia Franz

Discover the heartbeat of Montreal's Jewish community with the Federation CJA 360 Podcast - your front‑row seat to the impact, innovation, and inspiration shaping Jewish life today. Each episode spotlights dynamic leaders, transformative initiatives, and powerful stories that highlight how Federation CJA is strengthening our community and building a vibrant Jewish future. Engaging, uplifting, and full of purpose, this is the podcast that brings our mission to life. Show Notes Discover the heartbeat of Montreal's Jewish community with the Federation CJA 360 Podcast - your front‑row seat to the impact, innovation, and inspiration shaping Jewish life today. Each episode spotlights dynamic leaders, transformative initiatives, and powerful stories that highlight how Federation CJA is strengthening our community and building a vibrant Jewish future. Engaging, uplifting, and full of purpose, this is the podcast that brings our mission to life.Guest Information Samantha Mintz VinebergBio: A proud third-generation Montrealer, Samantha's commitment to the Montreal Jewish community began as a student leader at McGill University, where she earned her BCL and LLB degrees. Her legal background—including practicing tax and estate planning—eventually transitioned into a life dedicated to community impact.Samantha's journey with Federation CJA has spanned decades, from her early days as Chair of FedNext. Having served as the Chair of Women's Philanthropy from 2020–2021 and as a member of the Planning and Allocations Committee, Samantha has been a member of the FCJA board of directors since 2022 and was named First Vice Chair in September 2025., Samantha has consistently focused on the "rolled-up sleeves" work of community building.As a Wexner Heritage Program alum, Samantha is deeply invested in fostering the next generation of leaders. For her, ensuring a strong Jewish future in Montreal is about more than tradition; it's about creating a vibrant, secure, and thriving home for the generations to come.Link:@samvinebergConsul General Eliaz LufBio: Eliaz Luf was appointed Consul General of Israel and moved to Montreal in summer 2025. He began his diplomatic career in 1995, serving in Warsaw, Poland, and then Mexico City, holding a number of positions at the Ministry of Foreign Affairs' headquarters in Jerusalem, was then posted as Deputy Head of Mission at the Israeli Embassy in Ottawa and subsequently served as Director of Department of Arms Export Control at the Strategic Division of Ministry of Foreign Affairs. Luf served as Deputy-Director General for International Relations Division, at the Israeli Ministry of Innovation Science and Technology. Luf holds an M.A. in Political Science from the National Security College and the University of Haifa, M.B.A. in Business Administration and B.A. (with honours) in General History and Political Science from the University of Haifa. He is a certified Mediator by the Ministry of Justice and volunteers as a mediator in a Community Mediation Center in the city of Ramle.Host & Show InfoHost: Glenn J. NashenAbout the Host: Glenn J. Nashen is an award-winning public safety innovator and communicator, and longtime Cote Saint‑Luc City Councillor having founded CSL Emergency Medical Services and CSL volunteer Citizens on Patrol. Glenn was Director of Public Affairs and Communications at the Jewish General Hospital and CIUSSS West Central Montreal for 20 years and now serves as Podcast Producer and Director of Media Relations and Crisis Communications at Federation CJA, continuing his commitment to strengthening, safeguarding, and informing the community.Links: Blog, Facebook, X, LinkedIn.Featuring: Yair SzlakYair Szlak is the President and Chief Executive Officer of Federation CJA, a role he has held since 2018 after more than 15 years in senior leadership positions within the organization. A graduate of Osgoode Hall Law School, Yair is known as a skilled fundraiser and community builder. He has dedicated his career to strengthening Jewish life in Montreal and fostering a vibrant, resilient future for the community.Link: LinkedInReporter: Jordan StooplerJordan Stoopler is a copywriter and podcast reporter within Federation CJA's Strategic Marketing & Communications department. A graduate with journalism degrees from both Concordia University and Hofstra University on Long Island, New York, Jordan contributes to campaigns, weekly newsletters and other organizational communications. By night, Jordan is a freelance sports reporter, covering the local professional sports scene for the Canadian Press. He also produces and co-hosts Menschin' with the Boys, a podcast that shines a light on Jews and Israelis from across the sports world. Link: Podcast, Articles, 360 Newsletter Karen PayneBio: Karen Payne is a Strategic Advisor in Antisemitism Advocacy at Federation CJA. She began her career as a corporate lawyer, practicing for over a decade in both New York and Montreal. In addition to her professional accomplishments, Karen has long been active in community philanthropy, within Solomon Schechter Academy and as a dedicated member of Federation CJA's Women's Philanthropy.  Driven by a deep commitment to combating antisemitism and strengthening the Jewish community, Karen joined Federation CJA to lead efforts in advocacy, education and resilience-building. She works closely with CIJA and helps with the strategies in educating and supporting community, and initiatives addressing antisemitism. Karen collaborates with a wide range of stakeholders to raise awareness, develop strategic responses, and implement impactful programs. Her unwavering dedication continues to inspire and empower the community in the ongoing fight against Jew-hatred.Emmanuel TrauBio: An attorney from Israel with a background in Law and Middle Eastern Studies, Emmanuel Trau also has a foundation in advanced traditional Jewish studies and serves as a Shaliach (Special Emissary) with Federation CJA. He leads high-impact advocacy and Jewish identity initiatives, delivering interactive workshops for students and diverse community cohorts to build lasting resilience and a deeper connection to Israel.Reporter: Dan Laxer from The SuburbanBio: Dan Laxer is a reporter with 30 years' experience in broadcast media and print journalism. He covers parts of the west end and the City of Montreal for The Suburban Newspaper. Follow him on Instagram and Facebook.Link: laxer@thesuburban.com.Podcast Website: FederationCJA.org/podcastPlease rate and review on podcast appContact the show: podcast@federationcja.orgFollow us on social media:X (formerly Twitter)InstagramFacebookLinkedInYouTubeShare this episode with a friend! If you enjoyed it, tag us on social media and let us know your favorite takeaway.The Pulse of Montreal's Jewish Community.

Most businesses don't have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you're hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you've ever had “a ton of output” but nothing to show for it, this is for you.Read how you can improve what you have: https://elevatedmarketing.solutions/how-to-tell-if-youre-hiring-a-strategic-marketing-agency-or-just-renting-production/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

During the recently held DUETTO PERFORM, I interviewed Jesse Sturges, Director of Strategic Marketing at Mohegan Sun, about how one of the world's largest casino resorts uses loyalty, influencers, and faster recognition to connect guests to tailored experiences.

In this episode, I'm breaking down the most common traps businesses fall into when there's no strategic marketing leadership maintaining and optimizing the engine. If your marketing feels inconsistent, frustrating, or like a guessing game, this is going to hit home for you, and I think you'll find a ton of value in it. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Discover the heartbeat of Montreal's Jewish community with the Federation CJA 360 Podcast - your front‑row seat to the impact, innovation, and inspiration shaping Jewish life today. Each episode spotlights dynamic leaders, transformative initiatives, and powerful stories that highlight how Federation CJA is strengthening our community and building a vibrant Jewish future. Engaging, uplifting, and full of purpose, this is the podcast that brings our mission to life.   Guest Information  Hillary Cohen  Bio:  Hillary Cohen is a content creator, mom of two and storyteller at Federation CJA who became “unintentionally influential” by sharing the real, messy, funny side of life online. What started as casual posts, turned into a growing community that connects over honesty, humour and everyday moments. She was named one of Tel Aviv Institute's most influential voices in 2023, and now brings that same authentic voice to both her content and her work in community and storytelling. Link: www.instagram.com/unfluential_  Host: Glenn J. Nashen About the Host:  Glenn J. Nashen is an award-winning public safety innovator and communicator, and longtime Cote Saint‑Luc City Councillor having founded CSL Emergency Medical Services and CSLvolunteer Citizens on Patrol. Glenn was Director of Public Affairs and Communications at the Jewish General Hospital and CIUSSS West Central Montreal for 20 years and now serves asPodcast Producer and Director of Media Relations and Crisis Communications at Federation CJA, continuing his commitment to strengthening, safeguarding, and informing the community. Links: Blog, Facebook, X, LinkedIn.  Reporter: Jordan Stoopler Jordan Stoopler is a copywriter and podcast reporter within Federation CJA's Strategic Marketing & Communications department. A graduate with journalism degrees from both Concordia University and Hofstra University on Long Island, New York, Jordan contributes to campaigns, weekly newsletters and other organizational communications. By night, Jordan is a freelance sports reporter, covering the local professional sports scene for the Canadian Press. He also produces and co-hosts Menschin' with the Boys, a podcast that shines a light on Jews and Israelis from across the sports world.  Link: Podcast, Articles, 360 Newsletter  Podcast Website: FederationCJA.org/podcast Please rate and review on podcast app Contact the show: podcast@federationcja.org Follow us on social media: X (formerly Twitter) Instagram Facebook LinkedIn YouTube  Share this episode with a friend! If you enjoyed it, tag us on social media and let us know your favorite takeaway. The Pulse of Montreal's Jewish Community.

If you've been giving your clients strategy, stop saying you're "just a virtual assistant." That title is costing you money.My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she's grown her freelancer business. I finally got her on the podcast to spill exactly how she did it.Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose.Listen to learn more about:How to structure your discovery calls to weed out bad-fit clients before they become a problemWhy customizing your packages isn't a weakness, and how building client-specific offers helps you command higher ratesWhat a strategic monthly report actually looks like (hint: it's not 40 pages)Building a portfolio that does the selling for you and why you should include your prices & booking linkThe mindset shift that helped Liz stop undercharging and start owning her expertiseThis is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I'm using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It's one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here (*my affiliate link)Links Mentioned in Show: Grab Liz's FREE Content Planning Calendar Template: Make content easy and not overwhelming with this simple spreadsheet.Listen to the “7 Ways to Land Clients” series here (Liz is in part 3!)Third-party social media schedulers: Rella, Metricool, LoomlyJoin us in our Digital Marketer's Workgroup: You've done the work. Built the skills. Earned the clients. Now it's time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowConnect with Liz:@cruzsocialcoCruz Social Co.https://cruzsocial.co/ Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer's Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Hire a Digital Marketing Assistant: Submit your job posting and I'll share it with the skilled & vetted freelancers in our Workgroup.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

Sara chats with Carli Sidoti, brand and marketing leader at Buttoned Up Consulting, to explore the evolving landscape of marketing post-COVID and AI, the importance of strategic marketing, and how to effectively communicate and deliver feedback to clients. Stream more episodes on your favorite podcast app!Business Bites is a production of MOD Network and Evergreen Podcasts.

Strategic Marketing without the Overhead, with Joel MillerJoel Miller is the builder of a 17-year marketing agency that defies Silicon Valley logic. Joel believes that growth is not a ‘scale or die' approach, but rather that intentional leanness can be a competitive advantage, not a limitation. In this conversation we are going to challenge that sustainable growth has nothing to do with headcount, hustle culture or sacrificing your life to scale.Visit The Sky Floor https://www.theskyfloor.com/subscribe/More content like this Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

Today's consumer is seeking an increasingly complex understanding of skin biology and active ingredient mechanisms of action. This new reality is changing how brands, manufacturers, and ingredient makers create and market the products they sell.  This week on the CosmoFactory podcast, we learn how legacy cosmetic industry suppliers are using research, positioning, and innovation to better meet market expectations. Our guest is Paola Pérez, Global Strategic Marketing Manager at Lubrizol. The US – based specialty chemical maker was founded in 1928 and serves numerous industries from agriculture to energy, electronics to healthcare, and of course beauty and personal care. Earlier this year, the cosmetic ingredient maker opened a clinical testing facility for both skincare and hair care solutions in Brazil, a move that illustrates the company's dedication to innovation in beauty, both regionally and globally. If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side consultant. She previously wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide BolognaCosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.   Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It's where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions. Learn more today at Cosmoprof.com          

Di level kepemimpinan tertinggi, keputusan bukan lagi soal benar atau salah—tetapi soal seberapa mahal harga dari sebuah kesalahan.Banyak bisnis gagal bukan karena produknya buruk, tetapi karena mereka berjalan dalam kabut pasar:- menebak arah konsumen- mengandalkan intuisi lama- dan mengeksekusi strategi tanpa validasi data.Dalam episode ini, kita akan membahas bagaimana Market Research dan Strategic Marketing dapat mengubah data menjadi keunggulan kompetitif yang nyata.Anda akan mempelajari:- Mengapa banyak CEO terjebak dalam Intuition Trap- Bagaimana Market Research menjadi High-Definition Lens untuk melihat peluang pasar- Cara membangun Marketing Strategy yang presisi untuk memenangkan kompetisi- Mengapa keputusan berbasis data menciptakan dominasi pasar yang berkelanjutan

ABM Strategies in Healthcare Marketing Manny introduced Saul Marquez, CEO of Outcomes Rocket, a global digital marketing agency specializing in healthcare, with extensive experience in healthcare sales and marketing. Manny outlined the agenda for the podcast episode, titled "Marketing Strategy in 2026 and Beyond," focusing on account-based marketing (ABM). Saul shared his expertise in ABM, highlighting his research and practical strategies for driving pipeline revenue and sales-marketing alignment in healthcare. The episode was set to be produced as an audio podcast with some video clips, running for 20-30 minutes, depending on the content's relevance. Strategic Marketing for Business Survival Saul, a marketing and sales expert with 20 years of experience in healthcare, discussed the importance of strategic marketing to prevent business failure. He highlighted that 50% of businesses fail within 5 years and 97% within 10 years due to lack of product demand, emphasizing the need for a strategic approach over tactical methods. Saul explained account-based marketing as a collaboration between marketing and sales to target strategic accounts that can generate the most revenue, using the 80-20 principle. Account-Based Marketing Strategy Discussion Saul and Manny discussed the principles and benefits of account-based marketing (ABM), emphasizing its effectiveness in targeting large enterprise clients like healthcare systems and its potential for significant business returns. Saul highlighted that only 17.3% of companies fully map out customer journeys, suggesting better documentation could enhance ROI. Common mistakes in ABM include failing to fully commit to the process and not documenting strategies, with only 28% of organizations documenting their content strategy, according to McKinsey research. Business Strategy Documentation Insights Saul discussed the importance of documenting business strategies, noting that only 28% of businesses have documented strategies, which presents an opportunity for those who do. He emphasized the role of human involvement in marketing strategies, particularly in account-based marketing, and highlighted how AI can both help and hinder these efforts. Manny inquired about Saul's service model, and Saul explained their 3D model, which stands for Discover, Define, and Deliver, and involves a thorough analysis of the client's needs in the initial phase. Strategic Planning Framework Shift Saul explained their business strategy shift from being a "doer" of tasks to focusing on strategic planning through a 3D framework of Discover, Define, and Deliver. He emphasized that the first two phases (Discover and Define) are crucial for setting clear goals and creating a roadmap for scalable growth, rather than simply executing tasks. Saul shared that their company learned this lesson through experience, moving away from the "hamster wheel" of constant task execution without clear direction. Structured Marketing for Client Success Saul shared his experience of significantly improving client success and personal job satisfaction through a structured approach to marketing that treats programs like employees with clear responsibilities and objectives. He explained how a healthcare distribution client transformed their marketing strategy by focusing on either awareness or leads rather than trying to achieve both through social media, and emphasized the importance of holding marketing programs accountable for specific outcomes. LinkedIn Sales Navigator Lead Generation Saul discussed strategies for leveraging LinkedIn Sales Navigator to generate leads and measure awareness, emphasizing the importance of setting clear KPIs and holding programs accountable. He shared success stories from working with clients, including creative marketing approaches like content co-creation and webinars, which led to meaningful business growth. Saul advised focusing on one key goal to drive success and highlighted the importance of determining the price one is willing to pay for achieving their goals. Manny invited listeners to learn more about Saul's work through the website outcomesrocket.com and encouraged them to consider the value of his advice in their own business endeavors.   Coach Manny Email:  Manny@MannyNowak.com Website: http://coachmanny.com/ Phone: 856 364 5867 Linkedin: https://www.linkedin.com/in/mannynowak/ Facebook: https://www.facebook.com/manny.nowak/

This week on Another Pass, Sam and Case are joined by Nic Woolfe to roll out and revisit Transformers: The Movie (1986)! We dig into the film's bold tonal shift, unforgettable soundtrack, and the shocking moments that left an entire generation of kids staring at the screen in disbelief. Does this animated cult classic still have the touch… or does it dare to be stupid? Another Pass Full Episode Originally aired: March 13, 2026  Music by Vin Macri and Matt Brogan Podcast Edited by Sophia Ricciardi Certain Point Of View is a podcast network brining you all sorts of nerdy goodness! From Star Wars role playing, to Disney day dreaming, to video game love, we've got the show for you!  Learn more on our website: https://www.certainpov.com Support us on Patreon! patreon.com/CertainPOVMedia  Join us on Discord: https://discord.gg/wcHHer4 PODCAST SHOWS: ▶ Another Pass - https://www.certainpov.com/another-pass-podcast Notes Transformers Movie Overview and Legacy The 1986 Transformers movie remains a cult classic largely due to its bold character deaths and iconic soundtrack despite its flaws (00:00). Cult Classic Status from Bold Choices (00:39) The film's decision to kill most of the original cast early was a major risk that shaped its lasting appeal. This choice was tied to marketing a new toy line, forcing the removal of older characters to introduce new ones. The high character death count was unusual for 1980s cartoons but resonated as a memorable and impactful narrative choice. Sam Alicea emphasized the movie's unique "music video" style and violent tone as key to its charm. Soundtrack as a Defining Feature (00:29) The film features a heavy metal soundtrack with songs like "The Touch" and Weird Al Yankovic's contribution, which remain popular. Sam highlighted the soundtrack's role in making the movie enjoyable even when used as background during chores. The soundtrack's placement sometimes felt forced but added to the overall energetic vibe of the film. The music helped cement the movie's nostalgic value and cultural impact beyond just the story. Animation Quality and Style (00:32) The animation is a mix of highly detailed hand-drawn sequences and inconsistent lower-budget scenes. Key moments like Unicron's introduction and the transformation of Galvatron show impressive craftsmanship. Some sequences, such as Autobot City's transformation, defy logic but maintain visual excitement. The movie's aesthetic reflects typical 1980s animation with a blend of impressive and sloppy elements. Character and Design Highlights (00:14, 00:33) The introduction of new characters like Hot Rod and Cup served marketing goals but received mixed reception; some preferred legacy characters instead. The Dinobots, especially Grimlock, were fan favorites noted for their personality and screen presence. Decepticons like Galvatron and Starscream stood out, with Starscream's treacherous antics praised. New designs leaned toward smoother, rounded shapes compared to the original blockier forms, signaling the toy line shift. Strategic Marketing and Toy Line Impact The movie functioned primarily as a vehicle to launch a new toy line, influencing story and character decisions deeply (00:12, 00:16). Toy Line Rollout Drives Plot and Character Fate (00:12) Killing off legacy characters cleared the stage for a new roster designed to sell fresh toys. Characters like Cup were introduced primarily to support new toy sales rather than story needs, frustrating some fans. Hot Rod's arc was designed to establish a fresh hero while maintaining toyetic appeal. The shift to new designs reflected a strategic move to modernize the brand and stimulate consumer interest. Balancing Narrative and Marketing Needs (00:16) The movie's story and character choices sometimes sacrificed cohesion for toy marketing goals. Legacy characters like Perceptor and the Dinobots were retained to maintain continuity and fan connection. Some characters, like Ultra Magnus, were less favored due to lack of narrative effectiveness but existed for toy continuity. The film's pacing and tone reflected the tension between storytelling and commercial objectives. Voice Cast and Star Power Usage (00:24) Leonard Nimoy's casting as Galvatron was a notable stunt but was not sustained beyond the movie. Orson Welles' last role as Unicron added gravitas despite limited credit and technical challenges with his audio. Voice changes and stunt casting decisions were influenced by budget and potential marketing impact. The cast choices reflect a blend of marketing intent and creative ambition. Narrative and Character Development Critiques The movie's storytelling assumes audience familiarity and presents mixed character arcs, impacting accessibility and engagement (00:38, 00:59). High Barrier for New Viewers (00:38) Nick Wolfe identified the movie as not beginner-friendly, expecting viewers to know extensive Transformers lore. The lack of exposition around key characters and events made it confusing for newcomers. Proposed solutions included adding narrated backstory and flashbacks to ease new viewers into the plot. This gap likely contributed to the movie's commercial failure despite strong fan following. Character Arcs and Roles (00:16, 00:59) Hot Rod's character is a flawed hero whose leadership rise felt unearned, creating mixed audience reception. Cup's role was criticized for being a new character inserted mainly for toy reasons rather than story depth. The pitch suggested replacing Cup with a legacy character like Ironhide to strengthen narrative bonds. Optimus Prime's death remains a pivotal emotional moment but complicates continuity and future storytelling. Supporting Characters and Dynamics (01:06, 01:09) Grimlock's interactions with Hot Rod added needed conflict and character development. Supporting characters like RC and Springer were noted as effective background players without overwhelming the story. Starscream's consistent treachery was highlighted as a strong character trait enhancing the villain dynamic. There was consensus that some Decepticon characters disappeared too quickly, weakening the villain ensemble. Proposed Improvements and Alternate Pitch Nick Wolfe's detailed pitch aimed to make the movie more accessible, coherent, and emotionally resonant without losing core elements (00:39, 00:42). Introductory Narration and Flashbacks (00:42) Suggested opening with Optimus Prime narrating key backstory events to orient new viewers. Including flashbacks to important episodes would provide context for the war, characters, and stakes. This would bridge the gap between fans and newcomers, enhancing story clarity. It also sets up the importance of Energon and Autobot City more clearly. Expanded Character Development and Role Reassignments (00:43, 00:51) Proposed making Cup more like Ironhide or Tanker (an original draft character) to improve narrative depth. Hot Rod would be shown as a capable fighter before his failures, building audience empathy. Grimlock and Hot Rod's relationship would be deepened with conflict and eventual teamwork. Optimus Prime would be critically wounded but kept alive on life support, preserving his legacy. Streamlined Plot and Group Dynamics (00:50) Consolidated the Junkion and Quintesson arcs into a single planet scenario for simplicity. Divided Autobots into clear factions with distinct challenges to create focused narrative threads. Added heroic sacrifices and teamwork moments to raise stakes and emotional impact. The pitch ended with Optimus evolving into Ultra Magnus, aligning with toy line needs while preserving character continuity. Maintaining Cult Appeal While Improving Accessibility (01:03) The pitch carefully retained key emotional beats like Optimus Prime's near-death and Hot Rod's rise. It balanced new viewer guidance with fan service to preserve the movie's iconic moments. Suggested minor tweaks to Unicron's scale and lore to reduce confusion without major changes. The approach aimed to prevent later franchise regrets about character handling seen in season three. Fan and Host Perspectives on Movie's Legacy The hosts and guest expressed strong affection for the movie's nostalgic and cultural value despite its flaws (00:59, 01:00). Embracing the Movie's 1980s Roots (01:00) Sam Alicea stressed the film's authentic 80s vibe, embracing both its high-quality animation and its rough edges. The movie was seen as a time capsule of 80s animation and storytelling norms, including its willingness to embrace trauma. The soundtrack's energy and the movie's unapologetic style were key to its enduring love. There was reluctance to change the movie too much, preserving its unique charm. Appreciation of Character Moments and Humor (01:09) Starscream was praised for his consistent jerkiness, providing comic relief and memorable villainy. The Decepticons' internal conflicts were contrasted with the Autobots' camaraderie, enriching character dynamics. The hosts lamented the disappearance of classic Decepticons when newer ones appeared. The blend of action, humor, and character quirks contributed to the movie's lasting appeal. Community and Ongoing Engagement (01:12, 01:16) Nick Wolfe and hosts highlighted fan communities like the Certain Point of View Media Discord for ongoing discussions. References to other Transformers properties like Beast Wars show layered fan engagement across generations. The show's Patreon and related projects encourage deeper fan interaction and content creation. The continued interest in the movie reflects its significance beyond initial box office performance. Distribution and Community Outreach The podcast promotes broader engagement through Patreon, additional shows, and social media presence (01:16). Patreon Support and Exclusive Content (01:16) The show thanks executive producer-level patrons by name, recognizing their financial support. Patreon offers early episode clips, essays on geek culture, and D&D topics to supporters. Essays like "Never Go Full Ranger" provide added value and deepen listener engagement. This support sustains the podcast's production and community activities. New Shows and Guest Hosting Opportunities (01:17) The launch of "Trade School," a comic book guest-hosted show, expands the network's content diversity. The format encourages fans to share positive takes on trade paperbacks in brief episodes. This initiative fosters community involvement and fresh perspectives. The network invites submissions, broadening participation from listeners. Social Media and Contact Channels (01:13, 01:16) Hosts provide social media handles and highlight the Discord server as a key interaction hub. Nick Wolfe shares his Reddit and Discord activity, emphasizing low-pressure involvement. The Discord serves as a central place for fan discussion and host engagement. Listeners are encouraged to tag hosts for responses and participate in the fan community. Upcoming Episode and Network Branding (01:18) The next podcast episode will cover "Highlander 2: The Quickening," maintaining a focus on cult and flawed films. The show's production credits and branding reinforce a professional and creative identity. The network's website and YouTube presence offer additional access points. This continuity supports sustained audience growth and brand recognition.    

Send a textIn this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.”From her early days in male-dominated sales industries to building a brand around differentiation, Kay breaks down why strategy must come before tactics — and why chasing everyone often leads to serving no one.We discuss:Why Most Businesses Struggle with Their Ideal CustomerThe danger of trying to be “all things to all people”Why having business doesn't always mean having profitable businessHow defining your “moose” clarifies your message and increases resultsThe power of focusing on the 20% that drives 80% of your revenueThe “Moose” Framework ExplainedWhat a moose is — and why you shouldn't waste time chasing squirrelsHow to identify customers who bring both revenue and long-term valueWhy some audiences may look ideal but lack motivation to buyWhen and how to pivot if you've targeted the wrong marketStrategy Before TacticsWhy sending a mailing without clear strategy is a mistakeThe temptation to “just do something” in marketingHow to evaluate your ideal customer through a dollars-and-cents lensWhy profitability and alignment matter more than volumeThe Power of Offline & DifferentiationWhy physical, offline marketing stands out more than everHow targeted “shock and awe” packages can create major ROIWhy branding goes beyond your product or serviceHow to position yourself as uncopyable — even in crowded marketsKey Takeaways for MarketersStart with strategy, not tactics.Define your ideal customer before refining your offer.Being different is not optional — it's essential.The right customers make your business more profitable and more enjoyable.Marketing works best when it's aligned, intentional, and focused.Whether you're just starting your business or re-evaluating your direction, this episode is a reminder to pause, reassess, and ask:Who is my moose — and am I actually speaking to them?If you're ready to stop blending in and start building a business that's truly uncopyable, this conversation is for you. Tune in and rethink the way you approach your marketing strategy.Resources & LinksConnect with Kay:

This episode, Krystine shares not only the questions you need to be asking yourself for effective marketing as a beauty or barber pro, but also the sharing what the core strategy is to make a dent in your community. It's time to get smart for your brand, salon and career! LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. WANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach Want 1:1 Coaching?https://www.thebeautyprocoach.com

12AM Agency Introduces Strategic Marketing Platform for Franchise Hotels 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

Most business owners aren't bad at marketing — they're just being reactive instead of strategic. In this episode, I explain the difference between reactive marketing (chasing trends and posting without direction) and proactive marketing (where your content, messaging, and offers all work together). When you build a strong foundation — knowing who you serve, what problem you solve, and what offer you're leading people toward — your marketing becomes intentional, consistent, and far more effective. ----------------------------------------Leads That Convert Challenge - grab your seat HERE!FB Community: Marketing Made EASY for Women in Business --  daily tips and marketing strategies - click HERE to make marketing easier TODAY!Questions? Send me an email -- samantha@samanthasheppardconsulting.com

12AM Agency has officially launched its new Civil Dispute Client Acquisition Engine, available starting March 3, 2026. 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

In this episode of Future Fuzz, Harry Duran sits down with Kyle Shurtz, Fractional CMO at Avalaunch Media, to talk strategy, risk-taking, and why marketing is a lot like playing blackjack.Kyle shares how frameworks, not guesswork, drive better decisions in both cards and campaigns. From Google's 70-20-10 “wild bets” philosophy to Avalanche's structured Strategic Sprint process, the conversation explores how disciplined risk-taking separates winning brands from stagnant ones.They dive deep into the role of AI in marketing, why strategic leadership won't be replaced by automation, and how agencies must evolve beyond tactics into true fractional executive partnerships. Kyle also breaks down Avalanche's nine-square marketing framework (inspired by The One Page Marketing Plan), explaining how aligning ICP, messaging, media, customer journey, and lifetime value creates scalable growth.If you're a founder or executive tired of reactive marketing and looking for structured, strategic growth—this episode delivers practical insight.Guest BioKyle Shurtz is the Fractional CMO at Avalaunch Media, a full-service digital marketing agency focused on strategic leadership backed by execution.At Avalanche, Kyle helps companies move beyond disconnected marketing tactics by implementing structured frameworks that align revenue goals, customer acquisition, and brand positioning. The agency specializes in building fractional in-house marketing teams—combining executive-level strategy with tactical delivery across content, paid media, analytics, and creative.Kyle is passionate about risk-taking, innovation, and what he calls “wild bets”—intentional experimentation designed to drive breakthrough growth. Through structured planning and disciplined execution, he helps businesses scale sustainably in an AI-driven marketing landscape.TakeawaysMarketing, like blackjack, requires strategic decision-making based on known variables.AI enhances execution but cannot replace strategic leadership.The 70-20-10 model (core, adjacent, wild bets) can be applied to marketing budgets.Companies should allocate 10% of their marketing efforts to experimentation.90% of marketing dollars go toward acquisition, but 65% of revenue often comes from existing customers.Strong sales infrastructure is critical before scaling marketing efforts.Strategic planning must precede tactical execution.Content creation at scale is one of the biggest friction points in modern marketing.Human-led, founder-driven content will become increasingly important in an AI-saturated world.Fractional executive marketing teams can provide stability in a role with high turnover.Chapters00:00 Introduction to Kyle Shurtz 00:28 AI Tools and the Gemini vs. ChatGPT Debate 01:23 Marketing as Blackjack: The Framework Mindset 03:11 AI's Role in Strategic Marketing 04:24 The 70-20-10 Wild Bets Philosophy 06:01 Risk-Taking and Iconic Brand Growth 07:16 What Makes a Great Avalaunch Client 08:35 The Strategic Sprint Framework 10:46 Bringing Stability to Marketing Leadership 12:23 Content Strategy and AI-Driven Research 13:49 Content Creation Friction 15:21 The Importance of Human-Led Branding 17:59 The Fractional In-House Team Model 19:26 Rebuilding Trust in Digital Marketing 21:48 LinkedIn as a Growth Engine 26:29 Case Study: 45% Growth in 90 Days 28:24 Where to Connect with KyleLinkedInFollow Kyle Shurtz on LinkedIn Follow Harry Duran on LinkedIn

Heidi is a nonprofit communicator passionate about helping civic tech, human services, and food access organizations tell clear, human-centered stories. She believes marketing carries great responsibility and shapes how communities understand and access support. As the founder of Heidi Kerr Strategies, she loves building thoughtful campaigns and social videos that earn trust and inspire action.   Key Takeaways: Marketing in nonprofits is not just about fundraising but about shaping how communities understand and access support. When treated as strategy and education, it becomes core to the mission, not an afterthought. Short-form, phone-shot videos often outperform highly produced content. Imperfect, human storytelling builds more trust than scripted perfection ever could. Pair real stories with data while protecting dignity and consent. The person sharing their experience should be the hero, not a prop for fundraising. Strong marketing equips teams with reusable tools, aligned messaging, and clear goals. Capacity-building creates momentum that lasts beyond a single campaign.   “When you ask them to create a short form video… ‘who is the star?' And my answer to that is the people you serve - the humans in your organization.”   “The data is out there that those little videos - informal, authentic - they outperform anything fully branded or anything fully produced.”   “One thing I just can't talk about is ethical storytelling and trauma-informed storytelling, and the importance of ensuring that you're not having people perform for their poverty.”- Heidi Kerr   Reach out to Heidi Kerr at: Website: heidikerr.com LinkedIn: https://www.linkedin.com/in/heidikerr/ Substack: https://substack.com/@heidikerr Instagram: https://www.instagram.com/heidikerr/     Let's Work Together to Amplify Your Leadership + Influence1. Group Coaching for Nonprofit LeadersWant to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward. 2. Team Coaching + TrainingI work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you're growing fast or feeling stuck, we'll create more clarity, collaboration, and momentum—together. 3. Board Retreats + TrainingsYour board has big potential. I'll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.Get your free starter kit today at www.theinfluentialnonprofit.comConnect with Maryanne about her coaching programs:https://www.courageouscommunication.com/connect Book Maryanne to speak at your conference:https://www.courageouscommunication.com/nonprofit-keynote-speaker

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin.Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results.They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference.Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships.If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRINMegan Vasquez's LinkedIn | GRINWatch the full Youtube video here:https://youtu.be/4J9Dit-kIC4Takeaways:The creator economy is evolving and growing rapidly.Data-driven marketing is essential for success in the creator space.AI can help streamline processes and enhance creativity.TikTok has revolutionized e-commerce and product discovery.Brands must focus on building authentic relationships with creators.Neglecting brand affinity can lead to poor performance in campaigns.Long-term contracts with creators foster trust and better results.Clicks and audience sentiment are crucial KPIs for campaigns.User-generated content often outperforms traditional marketing.Grin is focused on meeting market needs with innovative solutions.Chapters:00:00 Introduction to the Creator Economy02:29 The Evolution of the Creator Economy05:18 Data-Driven Marketing in the Creator Space08:14 Balancing Self-Service and Hand-Holding in SaaS11:08 The Role of AI in Marketing and Content Creation13:49 The Impact of TikTok on Social Shopping16:45 Common Mistakes in Creator Programs19:49 Building Long-Term Relationships with Creators22:47 Key Performance Indicators for Campaign Success25:26 Future Plans for Grin and the Creator Economy

Selling doesn't have to feel awkward or pushy. In this episode, we talk about how photographers can turn sales into conversations by building real relationships, showing up consistently, and being clear about what they offer. We cover sales language, asking for the sale without pressure, helping clients understand their “why,” and preparing them for the process so nothing feels surprising later. When trust comes first and expectations are clear, selling stops feeling like selling and starts feeling like good client care.

October 30, 2026 Vernon speaks with Alison Powers of Capital Impact Partners and Mary Alex Blanton of the National Cooperative Bank (NCB). Together, they will discuss the partnership between their organizations to present the 2025 Co-op Innovation Awards, which recognize creative cooperative models that expand economic opportunities nationwide. Alison Powers is the Director of Economic Opportunities at Capital Impact Partners, a national Community Development Financial Institution dedicated to helping communities overcome barriers to success. In her role, she advances economic and wealth-building opportunities through cooperative development, small business growth, and equitable food systems. Alison also leads the Nourish DC Collaborative, which supports locally owned food businesses, expands access to healthy food, and fosters vibrant, job-creating neighborhoods. Through her work, she champions the cooperative model by providing funding, technical assistance, and financing that empower communities to thrive. Mary Alex Blanton is Senior Vice President and Director of Strategic Marketing at National Cooperative Bank (NCB), where she leads the bank's marketing strategy, advertising, brand identity, corporate communications, and public relations. In her role, she supports NCB's mission of empowering cooperatives and member-owned organizations – particularly in underserved communities. The Co-op Innovation Award honors organizations that strengthen food, housing, and worker co-ops. Each year, recipients receive up to $50,000 to expand cooperative development, drive shared prosperity, and build lasting community impact through innovative collaboration. This year's recipients include: Farm Generations Cooperative of Cooperstown, New York, which helps farmers sell directly to their communities and improves access to healthy food through programs like SNAP and WIC. Fideicomiso Comunitario Tierra Libre in Los Angeles, California, creating East LA's first housing cooperative to promote collective ownership and long-term affordability. Nashville Equitable Housing Cooperative of Tennessee, developing the state's first large-scale affordable housing co-op and a playbook to expand similar projects statewide. Prospera Community Development in Oakland, California, expanding its Spanish-language program, Comunidades Prospera, to empower cooperative entrepreneurship and financial independence. The U.S. Federation of Worker Cooperatives, based in Chicago, Illinois, launching the Win-Win Child Care Initiative to connect unions and worker co-ops in building quality, sustainable childcare businesses.  Together, these awardees are advancing food access, affordable housing, and worker empowerment through innovative cooperative models that strengthen communities nationwide.

On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura's journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing's seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we explore volunteer engagement strategies and the value of feedback in refining marketing efforts. 00:00 Introduction and Guest Welcome 00:37 Rapid Fire Questions 02:23 Laura's Journey into Associations 05:40 Marketing and Sales Synergy 05:56 Content Marketing and AI 08:59 Tagging and Data Management 15:50 Member Experience and Feedback 26:01 The Role of Marketing in Associations 27:58 Marketing vs. Promotion: Understanding the Difference 29:55 The Importance of Marketing's Seat at the Table31:02 Gender Dynamics in Marketing 32:29 Engaging Volunteers Effectively 35:28 Marketing Volunteer Opportunities 38:16 The Challenges of Committee Work 43:49 Planning and Ideation in Marketing 50:24 Final Thoughts and Farewell

This week on the Boxoffice podcast, presented by AgileTix, co-hosts Daniel Loria and Rebecca Pahle cover the latest industry news and discuss the end-of-year box office performance. In the feature segment, Rebecca Pahle speaks with Shane Burkett (Director of Strategic Marketing) and Tanya Key (Senior Account Executive) of Agile Ticketing on the many ways in which technological solutions can help turn the occasional cinemagoer into a loyal customer.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 03:00 2025 Box Office Ends at $8.87B and Misses $9B Goal04:38 Disney Crosses $6B as Avatar: Fire and Ash Hits $1B05:15 Zootopia 2 Becomes the Top Hollywood Release Ever in China06:07 Avatar's Domestic Decline and International Strength08:07 Strong Start to 2026 Despite a Slower January Slate13:00 Agile Ticketing Interview Begins16:06 The Rise of Event Programming and Custom Cinema Experiences24:07 Loyalty Programs and Data-Driven Patron Engagement33:18 Pre-Ordering Concessions and Reducing In-Theater Friction36:02 Episode Wrap-Up and What's Next

Tarek Sakik is a UAE-based business leader, content creator, and communications expert. He is the CEO of SASH & Company, a firm specializing in strategic communication, crisis management, and business development, and is the creator of the popular “Takhayaal (تخيل)” podcast, which explores ideas around communication, creativity, and personal development. With a Bachelor's degree in Strategic Marketing from the University of Wollongong, Australia, Tarek has been active in the communications field since 2003, working with agencies and clients across the GCC region. He shares thought-provoking and inspirational content on social media and has become a recognized voice in leadership, media, and creative storytelling.#hikmatwehbipodcast #podcast#arabicpodcast #Takhayaal#tareksakik#wstudiodxbحكمت_وهبي#حكمت_وهبي_بودكاست#

In this episode, Dr. Wolf Spaether, Global Head of Product Management and Strategic Marketing for Ethylene, Clariant, discusses the groundbreaking Styromax UL100 catalyst, which revolutionizes styrene monomer production by achieving unprecedented low steam-to-oil ratios. The conversation covers the significance of styrene in the petrochemical industry, the technical challenges in developing this catalyst and the positive market response it has received.

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this interview episode, Fiona talks to Sarah Borg of Bangin Hangins about building a successful and sustainable event-based business, managing client expectations, and creating systems that allow you to grow without burning out.You'll learn:• How to set clear boundaries with clients from the beginning to avoid scope creep• Why being specific about what you can and can't deliver leads to better client relationships• How to strategically use downtime to work on content and marketing that attracts more clients• The importance of creating targeted content for different audience segments so you can easily direct people to what they need Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Bangin HanginsInstagram: @banginhanginsTikTok: @banginhanginsWebsite: banginhangin.com.auConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Rick speaks with Phani, the VP of Marketing at Indusface, a company dedicated to securing websites and APIs against modern digital threats. Phani breaks down how Indusface supports regulated and non-regulated industries through robust protection, managed services, and global partner networks. He explains how organic search, product-led content, and deep objection-based clustering drive their strongest acquisition results. Phani also shares how rapid product release cycles shape his daily work, from building sales collateral to optimizing content around problems, competitors, and user behavior. Listeners gain a clear understanding of how strategic marketing, data discipline, and continuous iteration fuel Indusface's competitive edge.

In this episode of Knowledgecast, Mark Montini—CEO of QC Kinetix Franchise Group and longtime marketing leader—shares how culture, customer experience, and disciplined simplicity create strategic marketing that truly scales. He explains why culture must be the first pillar of any growth strategy, how team alignment strengthens both sales and marketing, and why the most effective organizations resist complexity. Mark also breaks down the franchise model, the explosive rise of QC Kinetix, and the growing impact of regenerative medicine. This conversation offers clear, actionable insight for anyone who wants to lead better, market smarter, and build something that lasts.Learn more at www.jackwwilliams.com

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Industry associations are promising bright days ahead, while member breweries are not so sure.Tired promotions and liquid social posts aren't going to save craft. Throwing more resources and budget at the problem doesn't make it go away. Festivals and retail demos are drying up. It's time to start thinking more strategically about sales growth, starting with your marketing plan. Owners and industry experts alike are placing their bets on one simple blueprint:Design your website to help drive organic searchCreate content to build community on social mediaSchedule email campaigns for broad calls-to-actionDevelop a branded mobile app for activating individual drinkersLeverage AI for operational efficiencyThe data is available to help brewery owners and managers take a more thoughtful, deliberate approach to business growth. We'll discuss how to track marketing efforts using tools like Google Looker Studio and weekly dashboard reporting, as well as best practices for success in each channel. Presentation attendees have access to 10+ Guides with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing Marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share. Led by Scott Kolbe, we're a team of dreamers and doers, passionate about all things beverage with the creds to match. We've created a series of Workshops and Guides to help define your brand story and inform your Marketing efforts. To learn more or to schedule a session with one of our storytelling experts, visit marketyourcraft.com.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Most agency owners think Q4 is the time to slow down.They assume everyone's distracted, budgets are frozen, and new business will have to wait until January. That mindset is exactly why so many agencies start the new year behind. The truth is: Q4 is where the action happens. Your prospects are reviewing the year, what [...] The post Why Running a Strategic Marketing Planning Workshop Before Year-End Is the Smartest Move You Can Make appeared first on Seven Figure Agency.

What does it really take to create a cohesive, memorable brand experience at a live event? In this episode, I sit down with my dear friend and fellow Leading Lady Ambassador, Jennifer Osterhouse, to pull back the curtain on everything that went into creating the stunning marketing materials for our recent We Lead conference. Jennifer is a graphic designer with over 25 years of experience, and she's the creative genius behind all of the Leading Lady's marketing assets. You'll hear about the strategy sessions, timeline, and thoughtful planning that went into every single piece, plus why certain design choices (like those Leading Lady bags people spot in the wild!) make all the difference in how your business is perceived and remembered. This conversation isn't just about an event—it's about the bigger picture of how you show up for your business. Jennifer and I discuss the importance of investing in quality swag that people actually want to use, creating evergreen marketing pieces that serve you again and again, and why planning your marketing assets months in advance will save your sanity. Show notes available at www.leadinglady-coaching.com/podcast   Resources Mentioned:  Schedule a Call with Jenn: https://jenniferosterhousegraphicdesign.as.me/schedule/afdde3fd Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/

Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth? The post Episode 78: Unlocking Measurable Growth through Strategic Marketing with Grace Clemens first appeared on Arlington Strategy.

This week, Seasoned legal marketing leader Steve Smith breaks down how plaintiff firms pick torts, acquire cases, and build co-counsel relationships to drive predictable growth and mitigate risk through diversification. From Roblox to microplastics, Steve guides us through the trends shaping mass tort law

Brendan Kane, founder of Hook Point and author of the bestselling book by the same name, shares his proven frameworks for breaking through the noise on social media and attracting dream clients. He reveals why the biggest mistake video business owners make is selling the service instead of the solution, and how finding strategic partnerships can scale your business faster than chasing individual clients. Brendan also breaks down his unique approach to "storytelling formats" - repeatable structures that consistently drive engagement and results across any industry.  Key Takeaways Solve pain points, don't sell services - Focus on the core problems that keep your ideal customers awake at night and position your video skills as the solution to those specific issues Partner with connectors, not just customers - Find the people who already serve your ideal clients at scale rather than trying to reach each customer individually - one partnership could lead to hundreds of projects Use proven storytelling formats - Success comes from finding repeatable content structures (like "Man on the Street" or "Is It Worth It") that match your personality and expertise Measure meaningful metrics - Focus on consistent breakthrough content that demonstrates you're connecting with audiences in your area of expertise, not just vanity metrics like follower count About Brendan Kane Brendan Kane is a digital strategist with two decades of experience helping entrepreneurs, brands, and influencers connect with global audiences. He founded Hook Point in 2018, where he has generated over $1 billion in client revenue and 60 billion views through innovative digital strategies.  Brendan has worked with major companies like MTV, Paramount Pictures, IKEA, and Skechers, as well as celebrities such as Taylor Swift and Rihanna. He started in filmmaking, overseeing digital strategies for Paramount Pictures and Lakeshore Entertainment, and pioneered influencer campaigns.  Brendan is also the author of three best-selling books: One Million Followers, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral. In This Episode  [00:00] Welcome to the show! [05:02] Meet Brendan Kane [07:05] Helping Clients Biggest Pain Point [10:18] Strategic Marketing [19:41] Standing Out [22:42] How Hook Point Helps People [32:11] Demonstrate the Power of Video [33:20] Using AI for Video [37:30] Organic Marketing [46:46] Connect with Brendan [48:10] Outro Quotes "You think about the core customer that you're trying to reach and what is their biggest pain point? What is the thing that actually wakes them up in the middle of the night? And how can you help with your skillset solve that problem." - Brendan Kane "Don't necessarily go direct to the customer but who already reaches your customers at scale and how can you create you know value exchange or a partnership in that direction." - Brendan Kane "If I had to create a video agency today, I would create AI video soup to nuts and I would just find a way... I would just be creating models where I can create AI videos and just start sending it to businesses." - Brendan Kane "I never work with people and our company never works with people to go viral for the sake of going viral, to get views for the sake of going views. It always has to tie into their expertise, their zone of genius." - Brendan Kane "The ROI is as big as your vision... I know people with millions of followers, millions of subscribers that are making six figures a year... But I know people, you know, that have had millions of followers and built billion dollar companies." - Brendan Kane Guest Links Find Brendan Kane online and download his books for free Follow Brendan Kane on Instagram | Facebook | YouTube Connect with Brendan Kane on LinkedIn  Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Key Takeaways: Use debt wisely: John D. Rockefeller showed that debt can be a powerful tool if managed with discipline, turning it into an advantage instead of a burden. Balance optimism with caution: Business owners should stay hopeful but also careful in their financial planning to survive economic downturns. Debt and equity bring similar pressures: Even though they're different, both require business owners to deliver returns. Stay disciplined with money: Keep a financial cushion for hard times while still investing in marketing and growth. Pay yourself fairly: Making sure you earn enough as a business owner protects your personal finances and helps with taxes and retirement planning.   Chapters: Timestamp Summary 0:00 Debt as a Weapon or Trap in Modern Society 1:15 Debt as a Weapon or Trap in Business Strategy 5:14 Balancing Optimism and Financial Discipline in Business Ventures 9:06 Importance of Paying Yourself a Salary for Long-Term Benefits 9:10 Strategic Marketing and Financial Discipline in Business Management 13:36 Consult Advisors Before Investment Decisions Due to Associated Risks   Powered by ReiffMartin CPA and Stone Hill Wealth Management   Social Media Handles    Follow Phillip Washington, Jr. on Instagram (@askphillip)   Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/   Ready to turn your investing dreams into reality? Our "Wealth Building Made Simple" premium newsletter is your secret weapon. We break down investing in a way that's easy to understand, even if you're just starting out. Learn the tricks the wealthy use, discover exciting opportunities, and start building the future YOU want. Sign up now, and let's make those dreams happen!   WBMS Premium Subscription   Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

Struggling to make your marketing efforts pay off? You're not alone. Many business owners find themselves creating content without direction, hoping something will eventually stick. But as I often tell my clients who marvel at how easy I make marketing look – the secret isn't shortcuts. It's having a strategic plan.The problem with most marketing approaches today is the disconnection between content creation and business goals. We produce blog posts, podcasts, and videos without clearly connecting them to how our products or services solve customer problems. This leads to scattered social media posts and confusing email campaigns that fail to convert. When you create with intention, understanding where your audience is in their journey and how you can guide them toward solutions, everything changes.Strategic marketing eliminates the need for pushy sales tactics. When your content clearly demonstrates understanding of customer problems and offers straightforward solutions, people naturally want to work with you. This aligned approach – where content, social media, and email marketing work together toward a single purpose – is what separates successful marketing from frustrated efforts.Ready to transform your approach? Join our Marketing Momentum Sprint (August 25-28) where I'll guide you through creating a clear marketing plan with practical schedules and actionable steps. No more throwing content at the wall hoping for viral success. Instead, build intentional marketing that consistently delivers results. Standard and VIP options (including group coaching) are available at JennyMelrose.com/marketing-momentum. Stop spinning your wheels and start building marketing momentum that actually grows your business.

Think AI can't sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

What's holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers? In today's episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech solutions into your business! Jim and I talk through the three key components of a modern tech stack: predictive analytics, generative AI, and conversational intelligence, and how refining your vertical focus can drive consistent growth. Clean data, clear direction, and disciplined execution are what give you a competitive edge in freight, so dive in to discover more from our conversation!   About Dr. James Kenny Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling. He earned his Ph.D. from Oklahoma State University. He was a four-time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University. Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney. Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).  

Craft President/Founder Angelo Ponzi shows how the sales and marketing relationship is a critical driver of long term success for any business. Stop treating them like warring tribes. They are relay runners, not rivals. Internal data is your gold, but most companies are sitting on powerful insights they never know they have. Fixing your communication breakdowns is a great place to start. If your accounting team can't explain your value proposition, you've failed. "Be curious. Ask questions. Don't make assumptions." How many departments in your company could accurately describe what you actually do and why it matters? If the answer is "just a few," you're not building a business - you're managing expensive chaos.

In Episode 87 of the Digital Velocity Podcast, Erik Martinez is joined by Corey Morris, CEO of Voltage and author of *The Digital Marketing Success Plan*, to explore how companies can eliminate guesswork and wasted spend in digital marketing by implementing a strategic planning framework. Corey introduces the START process—a five-step framework (Strategy, Tactics, Application, Review, Transformation)—that guides marketing teams in aligning digital channels with business outcomes. Together, Erik and Corey examine common pitfalls such as budget duplication, 'CEO drive-bys,' and siloed KPIs, and reveal how a well-documented and agile plan can bridge the gap between marketing activity and business profitability. Whether you're running a Direct-to-Consumer ecommerce brand, managing an agency, or optimizing B2B campaigns, this episode delivers cross-industry insights for digital marketers ready to turn chaos into clarity and drive measurable ROI. Corey's Book - The Digital Marketing Success Plan Reach Corey at his website: Corey Morris.com

If I were to mention “branding,” what would be one of the first things that pops into your head? Since many of you are likely CPG industry stakeholders…I'd assume packaging design topped the list. And that makes sense because the right packaging is crucial for CPG products…as you can't sell what the consumer doesn't notice from a distance (especially within today's age of the endless aisle). But while packaging design is certainly an important way to create a positive first impression by visually indicating what your CPG brand represents inside-and-out…it's only one of many cascading strategic choices needed to create something truly distinct and special within the ultra-competitive CPG industry. And it was refreshing to hear that framework show up at different moments throughout this diverse conversation with the Vice President of Strategic Marketing at Resource Label Group, Melanie Edwards Virreira. Beyond discussing a few packaging design tips and tricks to enhance connection with today's consumers, we examined how to best retain your brand identity system when shifting into different formats…and why packaging should really be considered a “below the line” marketing expense instead of included within cost of goods sold. Additionally, we examined the unlocked value that gets created when you stop being primarily transactional with your supplier relationships. Follow - Pour Decisions Podcast Also, an extra special thanks to Cognizin, for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content!

Most bars have no idea what it really costs to bring in a new customer. And if they are tracking it, they're usually missing half the expenses. This episode breaks down a simple way to calculate your true customer acquisition cost so you're not just guessing.  

In this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris welcome special guest RJ Schultz, who shares his unique journey from working in high-stakes government roles, including the Pentagon and the Defense Intelligence Agency, to leading operations at Blip, a rapidly growing digital billboard company. RJ discusses his unique view on advertising and marketing strategy, as well as the challenges of balancing a demanding career with family life, highlighting the pivotal moment that prompted his transition from the military to the private sector. Tune in to hear RJ's fascinating journey and gain valuable perspectives on growth, operations, and the special challenges of managing a fast-growing company. https://www.linkedin.com/in/schultzrj https://offers.blipbillboards.com/podcast

Are sales calls required to sell your online program or course? In this episode, Stephanie breaks down when you need to hop on a call and when you absolutely don't.  Learn the difference a strong sales system can make and how to build one without pressure, persuasion, or over-giving. Whether you're already running a course or just getting started, this episode will help you sell smarter and scale faster.   What You'll Learn: Why buyer trust is more important than ever When sales calls are helpful vs. optional What pricing levels usually need a call What to use instead of a sales call How to build a system that sells for you   Resources & Links: Join the Lead Magnet Fix Workshop https://training.theleveragedpractice.com/lmfix Start the Product Portfolio Mini-Course https://online.leverageyourpractice.com/product-portfolio

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

Title: The Art of War! How Do You Beat the Top Salesperson in Your Profession or City? Host: Michael J. Maher Guest: Keith Krikorian Description: In this strategic episode of Referrals Podcast, host Michael J. Maher is joined by Keith Krikorian—top-producing Realtor and author of The Art of War for Real Estate Agents. Together, they dive into how Sun Tzu's ancient principles of military strategy can be applied to real estate—and more importantly, how you can position yourself to compete with and even surpass the top salesperson in your market. Keith reveals how agents win before they fight through preparation, market insight, relationship-building, and strategic communication. Michael and Keith also tackle negotiation tips, niche domination, and the mindset needed to turn competitors into allies. If you're looking to gain a tactical advantage and become the most referable agent in your area, this episode is for you. (7L) Referral Strategies and Podcast Topics: Events, Strategic Marketing, Mindset, Communication, Time Management Special Offer: Event Mastery class starting June 3rd — a proven system to dominate your neighborhood with high-impact events and referral strategy.

Since 2019, Kasey has been the President of both the U.S. Highbush Blueberry Council and the North American Blueberry Council where he is dedicated to making blueberries the world's favorite fruit through strategic marketing, industry collaboration, and innovation. He has led initiatives like the "Grab a Boost of Blue" campaign and launched "The Business of Blueberries" podcast to connect and educate the industry. We discuss the new Blueberry Boost Accelerator and how innovation is a growth lever to move the industry “beyond the morning” by promoting the great taste, energy, fun and health halo to help find a “home for every berry” and grab their deserved “share of stomach.”