Podcasts about strategic marketing

This week on Another Pass, Sam and Case are joined by Nic Woolfe to roll out and revisit Transformers: The Movie (1986)! We dig into the film's bold tonal shift, unforgettable soundtrack, and the shocking moments that left an entire generation of kids staring at the screen in disbelief. Does this animated cult classic still have the touch… or does it dare to be stupid? Another Pass Full Episode Originally aired: March 13, 2026  Music by Vin Macri and Matt Brogan Podcast Edited by Sophia Ricciardi Certain Point Of View is a podcast network brining you all sorts of nerdy goodness! From Star Wars role playing, to Disney day dreaming, to video game love, we've got the show for you!  Learn more on our website: https://www.certainpov.com Support us on Patreon! patreon.com/CertainPOVMedia  Join us on Discord: https://discord.gg/wcHHer4 PODCAST SHOWS: ▶ Another Pass - https://www.certainpov.com/another-pass-podcast Notes Transformers Movie Overview and Legacy The 1986 Transformers movie remains a cult classic largely due to its bold character deaths and iconic soundtrack despite its flaws (00:00). Cult Classic Status from Bold Choices (00:39) The film's decision to kill most of the original cast early was a major risk that shaped its lasting appeal. This choice was tied to marketing a new toy line, forcing the removal of older characters to introduce new ones. The high character death count was unusual for 1980s cartoons but resonated as a memorable and impactful narrative choice. Sam Alicea emphasized the movie's unique "music video" style and violent tone as key to its charm. Soundtrack as a Defining Feature (00:29) The film features a heavy metal soundtrack with songs like "The Touch" and Weird Al Yankovic's contribution, which remain popular. Sam highlighted the soundtrack's role in making the movie enjoyable even when used as background during chores. The soundtrack's placement sometimes felt forced but added to the overall energetic vibe of the film. The music helped cement the movie's nostalgic value and cultural impact beyond just the story. Animation Quality and Style (00:32) The animation is a mix of highly detailed hand-drawn sequences and inconsistent lower-budget scenes. Key moments like Unicron's introduction and the transformation of Galvatron show impressive craftsmanship. Some sequences, such as Autobot City's transformation, defy logic but maintain visual excitement. The movie's aesthetic reflects typical 1980s animation with a blend of impressive and sloppy elements. Character and Design Highlights (00:14, 00:33) The introduction of new characters like Hot Rod and Cup served marketing goals but received mixed reception; some preferred legacy characters instead. The Dinobots, especially Grimlock, were fan favorites noted for their personality and screen presence. Decepticons like Galvatron and Starscream stood out, with Starscream's treacherous antics praised. New designs leaned toward smoother, rounded shapes compared to the original blockier forms, signaling the toy line shift. Strategic Marketing and Toy Line Impact The movie functioned primarily as a vehicle to launch a new toy line, influencing story and character decisions deeply (00:12, 00:16). Toy Line Rollout Drives Plot and Character Fate (00:12) Killing off legacy characters cleared the stage for a new roster designed to sell fresh toys. Characters like Cup were introduced primarily to support new toy sales rather than story needs, frustrating some fans. Hot Rod's arc was designed to establish a fresh hero while maintaining toyetic appeal. The shift to new designs reflected a strategic move to modernize the brand and stimulate consumer interest. Balancing Narrative and Marketing Needs (00:16) The movie's story and character choices sometimes sacrificed cohesion for toy marketing goals. Legacy characters like Perceptor and the Dinobots were retained to maintain continuity and fan connection. Some characters, like Ultra Magnus, were less favored due to lack of narrative effectiveness but existed for toy continuity. The film's pacing and tone reflected the tension between storytelling and commercial objectives. Voice Cast and Star Power Usage (00:24) Leonard Nimoy's casting as Galvatron was a notable stunt but was not sustained beyond the movie. Orson Welles' last role as Unicron added gravitas despite limited credit and technical challenges with his audio. Voice changes and stunt casting decisions were influenced by budget and potential marketing impact. The cast choices reflect a blend of marketing intent and creative ambition. Narrative and Character Development Critiques The movie's storytelling assumes audience familiarity and presents mixed character arcs, impacting accessibility and engagement (00:38, 00:59). High Barrier for New Viewers (00:38) Nick Wolfe identified the movie as not beginner-friendly, expecting viewers to know extensive Transformers lore. The lack of exposition around key characters and events made it confusing for newcomers. Proposed solutions included adding narrated backstory and flashbacks to ease new viewers into the plot. This gap likely contributed to the movie's commercial failure despite strong fan following. Character Arcs and Roles (00:16, 00:59) Hot Rod's character is a flawed hero whose leadership rise felt unearned, creating mixed audience reception. Cup's role was criticized for being a new character inserted mainly for toy reasons rather than story depth. The pitch suggested replacing Cup with a legacy character like Ironhide to strengthen narrative bonds. Optimus Prime's death remains a pivotal emotional moment but complicates continuity and future storytelling. Supporting Characters and Dynamics (01:06, 01:09) Grimlock's interactions with Hot Rod added needed conflict and character development. Supporting characters like RC and Springer were noted as effective background players without overwhelming the story. Starscream's consistent treachery was highlighted as a strong character trait enhancing the villain dynamic. There was consensus that some Decepticon characters disappeared too quickly, weakening the villain ensemble. Proposed Improvements and Alternate Pitch Nick Wolfe's detailed pitch aimed to make the movie more accessible, coherent, and emotionally resonant without losing core elements (00:39, 00:42). Introductory Narration and Flashbacks (00:42) Suggested opening with Optimus Prime narrating key backstory events to orient new viewers. Including flashbacks to important episodes would provide context for the war, characters, and stakes. This would bridge the gap between fans and newcomers, enhancing story clarity. It also sets up the importance of Energon and Autobot City more clearly. Expanded Character Development and Role Reassignments (00:43, 00:51) Proposed making Cup more like Ironhide or Tanker (an original draft character) to improve narrative depth. Hot Rod would be shown as a capable fighter before his failures, building audience empathy. Grimlock and Hot Rod's relationship would be deepened with conflict and eventual teamwork. Optimus Prime would be critically wounded but kept alive on life support, preserving his legacy. Streamlined Plot and Group Dynamics (00:50) Consolidated the Junkion and Quintesson arcs into a single planet scenario for simplicity. Divided Autobots into clear factions with distinct challenges to create focused narrative threads. Added heroic sacrifices and teamwork moments to raise stakes and emotional impact. The pitch ended with Optimus evolving into Ultra Magnus, aligning with toy line needs while preserving character continuity. Maintaining Cult Appeal While Improving Accessibility (01:03) The pitch carefully retained key emotional beats like Optimus Prime's near-death and Hot Rod's rise. It balanced new viewer guidance with fan service to preserve the movie's iconic moments. Suggested minor tweaks to Unicron's scale and lore to reduce confusion without major changes. The approach aimed to prevent later franchise regrets about character handling seen in season three. Fan and Host Perspectives on Movie's Legacy The hosts and guest expressed strong affection for the movie's nostalgic and cultural value despite its flaws (00:59, 01:00). Embracing the Movie's 1980s Roots (01:00) Sam Alicea stressed the film's authentic 80s vibe, embracing both its high-quality animation and its rough edges. The movie was seen as a time capsule of 80s animation and storytelling norms, including its willingness to embrace trauma. The soundtrack's energy and the movie's unapologetic style were key to its enduring love. There was reluctance to change the movie too much, preserving its unique charm. Appreciation of Character Moments and Humor (01:09) Starscream was praised for his consistent jerkiness, providing comic relief and memorable villainy. The Decepticons' internal conflicts were contrasted with the Autobots' camaraderie, enriching character dynamics. The hosts lamented the disappearance of classic Decepticons when newer ones appeared. The blend of action, humor, and character quirks contributed to the movie's lasting appeal. Community and Ongoing Engagement (01:12, 01:16) Nick Wolfe and hosts highlighted fan communities like the Certain Point of View Media Discord for ongoing discussions. References to other Transformers properties like Beast Wars show layered fan engagement across generations. The show's Patreon and related projects encourage deeper fan interaction and content creation. The continued interest in the movie reflects its significance beyond initial box office performance. Distribution and Community Outreach The podcast promotes broader engagement through Patreon, additional shows, and social media presence (01:16). Patreon Support and Exclusive Content (01:16) The show thanks executive producer-level patrons by name, recognizing their financial support. Patreon offers early episode clips, essays on geek culture, and D&D topics to supporters. Essays like "Never Go Full Ranger" provide added value and deepen listener engagement. This support sustains the podcast's production and community activities. New Shows and Guest Hosting Opportunities (01:17) The launch of "Trade School," a comic book guest-hosted show, expands the network's content diversity. The format encourages fans to share positive takes on trade paperbacks in brief episodes. This initiative fosters community involvement and fresh perspectives. The network invites submissions, broadening participation from listeners. Social Media and Contact Channels (01:13, 01:16) Hosts provide social media handles and highlight the Discord server as a key interaction hub. Nick Wolfe shares his Reddit and Discord activity, emphasizing low-pressure involvement. The Discord serves as a central place for fan discussion and host engagement. Listeners are encouraged to tag hosts for responses and participate in the fan community. Upcoming Episode and Network Branding (01:18) The next podcast episode will cover "Highlander 2: The Quickening," maintaining a focus on cult and flawed films. The show's production credits and branding reinforce a professional and creative identity. The network's website and YouTube presence offer additional access points. This continuity supports sustained audience growth and brand recognition.    

Send a textIn this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.”From her early days in male-dominated sales industries to building a brand around differentiation, Kay breaks down why strategy must come before tactics — and why chasing everyone often leads to serving no one.We discuss:Why Most Businesses Struggle with Their Ideal CustomerThe danger of trying to be “all things to all people”Why having business doesn't always mean having profitable businessHow defining your “moose” clarifies your message and increases resultsThe power of focusing on the 20% that drives 80% of your revenueThe “Moose” Framework ExplainedWhat a moose is — and why you shouldn't waste time chasing squirrelsHow to identify customers who bring both revenue and long-term valueWhy some audiences may look ideal but lack motivation to buyWhen and how to pivot if you've targeted the wrong marketStrategy Before TacticsWhy sending a mailing without clear strategy is a mistakeThe temptation to “just do something” in marketingHow to evaluate your ideal customer through a dollars-and-cents lensWhy profitability and alignment matter more than volumeThe Power of Offline & DifferentiationWhy physical, offline marketing stands out more than everHow targeted “shock and awe” packages can create major ROIWhy branding goes beyond your product or serviceHow to position yourself as uncopyable — even in crowded marketsKey Takeaways for MarketersStart with strategy, not tactics.Define your ideal customer before refining your offer.Being different is not optional — it's essential.The right customers make your business more profitable and more enjoyable.Marketing works best when it's aligned, intentional, and focused.Whether you're just starting your business or re-evaluating your direction, this episode is a reminder to pause, reassess, and ask:Who is my moose — and am I actually speaking to them?If you're ready to stop blending in and start building a business that's truly uncopyable, this conversation is for you. Tune in and rethink the way you approach your marketing strategy.Resources & LinksConnect with Kay:

This episode, Krystine shares not only the questions you need to be asking yourself for effective marketing as a beauty or barber pro, but also the sharing what the core strategy is to make a dent in your community. It's time to get smart for your brand, salon and career! LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. WANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach Want 1:1 Coaching?https://www.thebeautyprocoach.com

Most business owners aren't bad at marketing — they're just being reactive instead of strategic. In this episode, I explain the difference between reactive marketing (chasing trends and posting without direction) and proactive marketing (where your content, messaging, and offers all work together). When you build a strong foundation — knowing who you serve, what problem you solve, and what offer you're leading people toward — your marketing becomes intentional, consistent, and far more effective. ----------------------------------------Leads That Convert Challenge - grab your seat HERE!FB Community: Marketing Made EASY for Women in Business --  daily tips and marketing strategies - click HERE to make marketing easier TODAY!Questions? Send me an email -- samantha@samanthasheppardconsulting.com

12AM Agency has officially launched its new Civil Dispute Client Acquisition Engine, available starting March 3, 2026. 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

In this episode of Future Fuzz, Harry Duran sits down with Kyle Shurtz, Fractional CMO at Avalaunch Media, to talk strategy, risk-taking, and why marketing is a lot like playing blackjack.Kyle shares how frameworks, not guesswork, drive better decisions in both cards and campaigns. From Google's 70-20-10 “wild bets” philosophy to Avalanche's structured Strategic Sprint process, the conversation explores how disciplined risk-taking separates winning brands from stagnant ones.They dive deep into the role of AI in marketing, why strategic leadership won't be replaced by automation, and how agencies must evolve beyond tactics into true fractional executive partnerships. Kyle also breaks down Avalanche's nine-square marketing framework (inspired by The One Page Marketing Plan), explaining how aligning ICP, messaging, media, customer journey, and lifetime value creates scalable growth.If you're a founder or executive tired of reactive marketing and looking for structured, strategic growth—this episode delivers practical insight.Guest BioKyle Shurtz is the Fractional CMO at Avalaunch Media, a full-service digital marketing agency focused on strategic leadership backed by execution.At Avalanche, Kyle helps companies move beyond disconnected marketing tactics by implementing structured frameworks that align revenue goals, customer acquisition, and brand positioning. The agency specializes in building fractional in-house marketing teams—combining executive-level strategy with tactical delivery across content, paid media, analytics, and creative.Kyle is passionate about risk-taking, innovation, and what he calls “wild bets”—intentional experimentation designed to drive breakthrough growth. Through structured planning and disciplined execution, he helps businesses scale sustainably in an AI-driven marketing landscape.TakeawaysMarketing, like blackjack, requires strategic decision-making based on known variables.AI enhances execution but cannot replace strategic leadership.The 70-20-10 model (core, adjacent, wild bets) can be applied to marketing budgets.Companies should allocate 10% of their marketing efforts to experimentation.90% of marketing dollars go toward acquisition, but 65% of revenue often comes from existing customers.Strong sales infrastructure is critical before scaling marketing efforts.Strategic planning must precede tactical execution.Content creation at scale is one of the biggest friction points in modern marketing.Human-led, founder-driven content will become increasingly important in an AI-saturated world.Fractional executive marketing teams can provide stability in a role with high turnover.Chapters00:00 Introduction to Kyle Shurtz 00:28 AI Tools and the Gemini vs. ChatGPT Debate 01:23 Marketing as Blackjack: The Framework Mindset 03:11 AI's Role in Strategic Marketing 04:24 The 70-20-10 Wild Bets Philosophy 06:01 Risk-Taking and Iconic Brand Growth 07:16 What Makes a Great Avalaunch Client 08:35 The Strategic Sprint Framework 10:46 Bringing Stability to Marketing Leadership 12:23 Content Strategy and AI-Driven Research 13:49 Content Creation Friction 15:21 The Importance of Human-Led Branding 17:59 The Fractional In-House Team Model 19:26 Rebuilding Trust in Digital Marketing 21:48 LinkedIn as a Growth Engine 26:29 Case Study: 45% Growth in 90 Days 28:24 Where to Connect with KyleLinkedInFollow Kyle Shurtz on LinkedIn Follow Harry Duran on LinkedIn

Heidi is a nonprofit communicator passionate about helping civic tech, human services, and food access organizations tell clear, human-centered stories. She believes marketing carries great responsibility and shapes how communities understand and access support. As the founder of Heidi Kerr Strategies, she loves building thoughtful campaigns and social videos that earn trust and inspire action.   Key Takeaways: Marketing in nonprofits is not just about fundraising but about shaping how communities understand and access support. When treated as strategy and education, it becomes core to the mission, not an afterthought. Short-form, phone-shot videos often outperform highly produced content. Imperfect, human storytelling builds more trust than scripted perfection ever could. Pair real stories with data while protecting dignity and consent. The person sharing their experience should be the hero, not a prop for fundraising. Strong marketing equips teams with reusable tools, aligned messaging, and clear goals. Capacity-building creates momentum that lasts beyond a single campaign.   “When you ask them to create a short form video… ‘who is the star?' And my answer to that is the people you serve - the humans in your organization.”   “The data is out there that those little videos - informal, authentic - they outperform anything fully branded or anything fully produced.”   “One thing I just can't talk about is ethical storytelling and trauma-informed storytelling, and the importance of ensuring that you're not having people perform for their poverty.”- Heidi Kerr   Reach out to Heidi Kerr at: Website: heidikerr.com LinkedIn: https://www.linkedin.com/in/heidikerr/ Substack: https://substack.com/@heidikerr Instagram: https://www.instagram.com/heidikerr/     Let's Work Together to Amplify Your Leadership + Influence1. Group Coaching for Nonprofit LeadersWant to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward. 2. Team Coaching + TrainingI work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you're growing fast or feeling stuck, we'll create more clarity, collaboration, and momentum—together. 3. Board Retreats + TrainingsYour board has big potential. I'll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.Get your free starter kit today at www.theinfluentialnonprofit.comConnect with Maryanne about her coaching programs:https://www.courageouscommunication.com/connect Book Maryanne to speak at your conference:https://www.courageouscommunication.com/nonprofit-keynote-speaker

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin.Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results.They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference.Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships.If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRINMegan Vasquez's LinkedIn | GRINWatch the full Youtube video here:https://youtu.be/4J9Dit-kIC4Takeaways:The creator economy is evolving and growing rapidly.Data-driven marketing is essential for success in the creator space.AI can help streamline processes and enhance creativity.TikTok has revolutionized e-commerce and product discovery.Brands must focus on building authentic relationships with creators.Neglecting brand affinity can lead to poor performance in campaigns.Long-term contracts with creators foster trust and better results.Clicks and audience sentiment are crucial KPIs for campaigns.User-generated content often outperforms traditional marketing.Grin is focused on meeting market needs with innovative solutions.Chapters:00:00 Introduction to the Creator Economy02:29 The Evolution of the Creator Economy05:18 Data-Driven Marketing in the Creator Space08:14 Balancing Self-Service and Hand-Holding in SaaS11:08 The Role of AI in Marketing and Content Creation13:49 The Impact of TikTok on Social Shopping16:45 Common Mistakes in Creator Programs19:49 Building Long-Term Relationships with Creators22:47 Key Performance Indicators for Campaign Success25:26 Future Plans for Grin and the Creator Economy

Selling doesn't have to feel awkward or pushy. In this episode, we talk about how photographers can turn sales into conversations by building real relationships, showing up consistently, and being clear about what they offer. We cover sales language, asking for the sale without pressure, helping clients understand their “why,” and preparing them for the process so nothing feels surprising later. When trust comes first and expectations are clear, selling stops feeling like selling and starts feeling like good client care.

October 30, 2026 Vernon speaks with Alison Powers of Capital Impact Partners and Mary Alex Blanton of the National Cooperative Bank (NCB). Together, they will discuss the partnership between their organizations to present the 2025 Co-op Innovation Awards, which recognize creative cooperative models that expand economic opportunities nationwide. Alison Powers is the Director of Economic Opportunities at Capital Impact Partners, a national Community Development Financial Institution dedicated to helping communities overcome barriers to success. In her role, she advances economic and wealth-building opportunities through cooperative development, small business growth, and equitable food systems. Alison also leads the Nourish DC Collaborative, which supports locally owned food businesses, expands access to healthy food, and fosters vibrant, job-creating neighborhoods. Through her work, she champions the cooperative model by providing funding, technical assistance, and financing that empower communities to thrive. Mary Alex Blanton is Senior Vice President and Director of Strategic Marketing at National Cooperative Bank (NCB), where she leads the bank's marketing strategy, advertising, brand identity, corporate communications, and public relations. In her role, she supports NCB's mission of empowering cooperatives and member-owned organizations – particularly in underserved communities. The Co-op Innovation Award honors organizations that strengthen food, housing, and worker co-ops. Each year, recipients receive up to $50,000 to expand cooperative development, drive shared prosperity, and build lasting community impact through innovative collaboration. This year's recipients include: Farm Generations Cooperative of Cooperstown, New York, which helps farmers sell directly to their communities and improves access to healthy food through programs like SNAP and WIC. Fideicomiso Comunitario Tierra Libre in Los Angeles, California, creating East LA's first housing cooperative to promote collective ownership and long-term affordability. Nashville Equitable Housing Cooperative of Tennessee, developing the state's first large-scale affordable housing co-op and a playbook to expand similar projects statewide. Prospera Community Development in Oakland, California, expanding its Spanish-language program, Comunidades Prospera, to empower cooperative entrepreneurship and financial independence. The U.S. Federation of Worker Cooperatives, based in Chicago, Illinois, launching the Win-Win Child Care Initiative to connect unions and worker co-ops in building quality, sustainable childcare businesses.  Together, these awardees are advancing food access, affordable housing, and worker empowerment through innovative cooperative models that strengthen communities nationwide.

On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura's journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing's seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we explore volunteer engagement strategies and the value of feedback in refining marketing efforts. 00:00 Introduction and Guest Welcome 00:37 Rapid Fire Questions 02:23 Laura's Journey into Associations 05:40 Marketing and Sales Synergy 05:56 Content Marketing and AI 08:59 Tagging and Data Management 15:50 Member Experience and Feedback 26:01 The Role of Marketing in Associations 27:58 Marketing vs. Promotion: Understanding the Difference 29:55 The Importance of Marketing's Seat at the Table31:02 Gender Dynamics in Marketing 32:29 Engaging Volunteers Effectively 35:28 Marketing Volunteer Opportunities 38:16 The Challenges of Committee Work 43:49 Planning and Ideation in Marketing 50:24 Final Thoughts and Farewell

In the latest episode of the National Health Executive Podcast, host Roy Rowlands sits down with Fiona Garin McDonough, Vice President, Strategic Marketing, EMEA, BD, to unravel the complexities of the healthcare paradox. This paradox highlights the growing demand for healthcare services, particularly as the population ages and chronic diseases become more prevalent, while simultaneously, healthcare systems struggle with capacity and resources.Fiona's background is as diverse as her insights. With experience ranging from strategic consulting to working with the World Bank on healthcare transformation, she brings a wealth of knowledge to the discussion. She emphasises the urgency of addressing the healthcare paradox, which is not just a UK issue but a global challenge affecting developed and developing nations alike.As the conversation unfolds, Fiona elaborates on the implications of an ageing population, noting that by 2050, nearly 30% of the population will be over 65. This demographic shift is accompanied by a rise in chronic diseases, which account for a staggering 70-80% of healthcare expenses. With an empowered patient base demanding personalised care, the pressure on healthcare systems is mounting.The discussion also touches on the critical role of medical technology companies like BD in bridging the gaps within the healthcare system. Fiona highlights the need for innovation that is not merely a 'nice to have' but essential for addressing the current challenges. Collaboration between healthcare providers and technology companies is vital to ensure that innovations are effectively integrated into existing workflows without disrupting patient care.Fiona also points out the significant workforce challenges faced by the healthcare sector, including staff shortages and burnout. With 40% of healthcare practitioners nearing retirement and new graduates opting out of the profession, the industry must find ways to boost staff productivity and retain talent. This includes leveraging technology to automate administrative tasks, allowing healthcare professionals to focus more on patient care.Looking ahead, Fiona advocates for a rethinking of healthcare delivery models, shifting from acute care hospitals to a more comprehensive approach that manages chronic diseases effectively. This requires long-term planning and collaboration across various sectors, including academia, industry, and government bodies.In conclusion, the episode underscores the importance of a united front in tackling the healthcare paradox. By fostering partnerships and prioritising innovation, the healthcare system can adapt to the challenges it faces and ensure that high-quality care remains accessible for future generations. Tune in to the full episode for an in-depth exploration of these pressing issues and the potential pathways forward. Hosted on Acast. See acast.com/privacy for more information.

This week on the Boxoffice podcast, presented by AgileTix, co-hosts Daniel Loria and Rebecca Pahle cover the latest industry news and discuss the end-of-year box office performance. In the feature segment, Rebecca Pahle speaks with Shane Burkett (Director of Strategic Marketing) and Tanya Key (Senior Account Executive) of Agile Ticketing on the many ways in which technological solutions can help turn the occasional cinemagoer into a loyal customer.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 03:00 2025 Box Office Ends at $8.87B and Misses $9B Goal04:38 Disney Crosses $6B as Avatar: Fire and Ash Hits $1B05:15 Zootopia 2 Becomes the Top Hollywood Release Ever in China06:07 Avatar's Domestic Decline and International Strength08:07 Strong Start to 2026 Despite a Slower January Slate13:00 Agile Ticketing Interview Begins16:06 The Rise of Event Programming and Custom Cinema Experiences24:07 Loyalty Programs and Data-Driven Patron Engagement33:18 Pre-Ordering Concessions and Reducing In-Theater Friction36:02 Episode Wrap-Up and What's Next

Tarek Sakik is a UAE-based business leader, content creator, and communications expert. He is the CEO of SASH & Company, a firm specializing in strategic communication, crisis management, and business development, and is the creator of the popular “Takhayaal (تخيل)” podcast, which explores ideas around communication, creativity, and personal development. With a Bachelor's degree in Strategic Marketing from the University of Wollongong, Australia, Tarek has been active in the communications field since 2003, working with agencies and clients across the GCC region. He shares thought-provoking and inspirational content on social media and has become a recognized voice in leadership, media, and creative storytelling.#hikmatwehbipodcast #podcast#arabicpodcast #Takhayaal#tareksakik#wstudiodxbحكمت_وهبي#حكمت_وهبي_بودكاست#

In this episode, Dr. Wolf Spaether, Global Head of Product Management and Strategic Marketing for Ethylene, Clariant, discusses the groundbreaking Styromax UL100 catalyst, which revolutionizes styrene monomer production by achieving unprecedented low steam-to-oil ratios. The conversation covers the significance of styrene in the petrochemical industry, the technical challenges in developing this catalyst and the positive market response it has received.

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this interview episode, Fiona talks to Sarah Borg of Bangin Hangins about building a successful and sustainable event-based business, managing client expectations, and creating systems that allow you to grow without burning out.You'll learn:• How to set clear boundaries with clients from the beginning to avoid scope creep• Why being specific about what you can and can't deliver leads to better client relationships• How to strategically use downtime to work on content and marketing that attracts more clients• The importance of creating targeted content for different audience segments so you can easily direct people to what they need Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Bangin HanginsInstagram: @banginhanginsTikTok: @banginhanginsWebsite: banginhangin.com.auConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Rick speaks with Phani, the VP of Marketing at Indusface, a company dedicated to securing websites and APIs against modern digital threats. Phani breaks down how Indusface supports regulated and non-regulated industries through robust protection, managed services, and global partner networks. He explains how organic search, product-led content, and deep objection-based clustering drive their strongest acquisition results. Phani also shares how rapid product release cycles shape his daily work, from building sales collateral to optimizing content around problems, competitors, and user behavior. Listeners gain a clear understanding of how strategic marketing, data discipline, and continuous iteration fuel Indusface's competitive edge.

In this episode of Knowledgecast, Mark Montini—CEO of QC Kinetix Franchise Group and longtime marketing leader—shares how culture, customer experience, and disciplined simplicity create strategic marketing that truly scales. He explains why culture must be the first pillar of any growth strategy, how team alignment strengthens both sales and marketing, and why the most effective organizations resist complexity. Mark also breaks down the franchise model, the explosive rise of QC Kinetix, and the growing impact of regenerative medicine. This conversation offers clear, actionable insight for anyone who wants to lead better, market smarter, and build something that lasts.Learn more at www.jackwwilliams.com

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Industry associations are promising bright days ahead, while member breweries are not so sure.Tired promotions and liquid social posts aren't going to save craft. Throwing more resources and budget at the problem doesn't make it go away. Festivals and retail demos are drying up. It's time to start thinking more strategically about sales growth, starting with your marketing plan. Owners and industry experts alike are placing their bets on one simple blueprint:Design your website to help drive organic searchCreate content to build community on social mediaSchedule email campaigns for broad calls-to-actionDevelop a branded mobile app for activating individual drinkersLeverage AI for operational efficiencyThe data is available to help brewery owners and managers take a more thoughtful, deliberate approach to business growth. We'll discuss how to track marketing efforts using tools like Google Looker Studio and weekly dashboard reporting, as well as best practices for success in each channel. Presentation attendees have access to 10+ Guides with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing Marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share. Led by Scott Kolbe, we're a team of dreamers and doers, passionate about all things beverage with the creds to match. We've created a series of Workshops and Guides to help define your brand story and inform your Marketing efforts. To learn more or to schedule a session with one of our storytelling experts, visit marketyourcraft.com.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Most agency owners think Q4 is the time to slow down.They assume everyone's distracted, budgets are frozen, and new business will have to wait until January. That mindset is exactly why so many agencies start the new year behind. The truth is: Q4 is where the action happens. Your prospects are reviewing the year, what [...] The post Why Running a Strategic Marketing Planning Workshop Before Year-End Is the Smartest Move You Can Make appeared first on Seven Figure Agency.

What does it really take to create a cohesive, memorable brand experience at a live event? In this episode, I sit down with my dear friend and fellow Leading Lady Ambassador, Jennifer Osterhouse, to pull back the curtain on everything that went into creating the stunning marketing materials for our recent We Lead conference. Jennifer is a graphic designer with over 25 years of experience, and she's the creative genius behind all of the Leading Lady's marketing assets. You'll hear about the strategy sessions, timeline, and thoughtful planning that went into every single piece, plus why certain design choices (like those Leading Lady bags people spot in the wild!) make all the difference in how your business is perceived and remembered. This conversation isn't just about an event—it's about the bigger picture of how you show up for your business. Jennifer and I discuss the importance of investing in quality swag that people actually want to use, creating evergreen marketing pieces that serve you again and again, and why planning your marketing assets months in advance will save your sanity. Show notes available at www.leadinglady-coaching.com/podcast   Resources Mentioned:  Schedule a Call with Jenn: https://jenniferosterhousegraphicdesign.as.me/schedule/afdde3fd Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/

Are you pouring money into various marketing channels with the hope that something will work? Are you uncertain whether your digital efforts are actually helping or hindering your growth? The post Episode 78: Unlocking Measurable Growth through Strategic Marketing with Grace Clemens first appeared on Arlington Strategy.

This week, Seasoned legal marketing leader Steve Smith breaks down how plaintiff firms pick torts, acquire cases, and build co-counsel relationships to drive predictable growth and mitigate risk through diversification. From Roblox to microplastics, Steve guides us through the trends shaping mass tort law

Brendan Kane, founder of Hook Point and author of the bestselling book by the same name, shares his proven frameworks for breaking through the noise on social media and attracting dream clients. He reveals why the biggest mistake video business owners make is selling the service instead of the solution, and how finding strategic partnerships can scale your business faster than chasing individual clients. Brendan also breaks down his unique approach to "storytelling formats" - repeatable structures that consistently drive engagement and results across any industry.  Key Takeaways Solve pain points, don't sell services - Focus on the core problems that keep your ideal customers awake at night and position your video skills as the solution to those specific issues Partner with connectors, not just customers - Find the people who already serve your ideal clients at scale rather than trying to reach each customer individually - one partnership could lead to hundreds of projects Use proven storytelling formats - Success comes from finding repeatable content structures (like "Man on the Street" or "Is It Worth It") that match your personality and expertise Measure meaningful metrics - Focus on consistent breakthrough content that demonstrates you're connecting with audiences in your area of expertise, not just vanity metrics like follower count About Brendan Kane Brendan Kane is a digital strategist with two decades of experience helping entrepreneurs, brands, and influencers connect with global audiences. He founded Hook Point in 2018, where he has generated over $1 billion in client revenue and 60 billion views through innovative digital strategies.  Brendan has worked with major companies like MTV, Paramount Pictures, IKEA, and Skechers, as well as celebrities such as Taylor Swift and Rihanna. He started in filmmaking, overseeing digital strategies for Paramount Pictures and Lakeshore Entertainment, and pioneered influencer campaigns.  Brendan is also the author of three best-selling books: One Million Followers, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral. In This Episode  [00:00] Welcome to the show! [05:02] Meet Brendan Kane [07:05] Helping Clients Biggest Pain Point [10:18] Strategic Marketing [19:41] Standing Out [22:42] How Hook Point Helps People [32:11] Demonstrate the Power of Video [33:20] Using AI for Video [37:30] Organic Marketing [46:46] Connect with Brendan [48:10] Outro Quotes "You think about the core customer that you're trying to reach and what is their biggest pain point? What is the thing that actually wakes them up in the middle of the night? And how can you help with your skillset solve that problem." - Brendan Kane "Don't necessarily go direct to the customer but who already reaches your customers at scale and how can you create you know value exchange or a partnership in that direction." - Brendan Kane "If I had to create a video agency today, I would create AI video soup to nuts and I would just find a way... I would just be creating models where I can create AI videos and just start sending it to businesses." - Brendan Kane "I never work with people and our company never works with people to go viral for the sake of going viral, to get views for the sake of going views. It always has to tie into their expertise, their zone of genius." - Brendan Kane "The ROI is as big as your vision... I know people with millions of followers, millions of subscribers that are making six figures a year... But I know people, you know, that have had millions of followers and built billion dollar companies." - Brendan Kane Guest Links Find Brendan Kane online and download his books for free Follow Brendan Kane on Instagram | Facebook | YouTube Connect with Brendan Kane on LinkedIn  Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Key Takeaways: Use debt wisely: John D. Rockefeller showed that debt can be a powerful tool if managed with discipline, turning it into an advantage instead of a burden. Balance optimism with caution: Business owners should stay hopeful but also careful in their financial planning to survive economic downturns. Debt and equity bring similar pressures: Even though they're different, both require business owners to deliver returns. Stay disciplined with money: Keep a financial cushion for hard times while still investing in marketing and growth. Pay yourself fairly: Making sure you earn enough as a business owner protects your personal finances and helps with taxes and retirement planning.   Chapters: Timestamp Summary 0:00 Debt as a Weapon or Trap in Modern Society 1:15 Debt as a Weapon or Trap in Business Strategy 5:14 Balancing Optimism and Financial Discipline in Business Ventures 9:06 Importance of Paying Yourself a Salary for Long-Term Benefits 9:10 Strategic Marketing and Financial Discipline in Business Management 13:36 Consult Advisors Before Investment Decisions Due to Associated Risks   Powered by ReiffMartin CPA and Stone Hill Wealth Management   Social Media Handles    Follow Phillip Washington, Jr. on Instagram (@askphillip)   Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/   Ready to turn your investing dreams into reality? Our "Wealth Building Made Simple" premium newsletter is your secret weapon. We break down investing in a way that's easy to understand, even if you're just starting out. Learn the tricks the wealthy use, discover exciting opportunities, and start building the future YOU want. Sign up now, and let's make those dreams happen!   WBMS Premium Subscription   Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

Struggling to make your marketing efforts pay off? You're not alone. Many business owners find themselves creating content without direction, hoping something will eventually stick. But as I often tell my clients who marvel at how easy I make marketing look – the secret isn't shortcuts. It's having a strategic plan.The problem with most marketing approaches today is the disconnection between content creation and business goals. We produce blog posts, podcasts, and videos without clearly connecting them to how our products or services solve customer problems. This leads to scattered social media posts and confusing email campaigns that fail to convert. When you create with intention, understanding where your audience is in their journey and how you can guide them toward solutions, everything changes.Strategic marketing eliminates the need for pushy sales tactics. When your content clearly demonstrates understanding of customer problems and offers straightforward solutions, people naturally want to work with you. This aligned approach – where content, social media, and email marketing work together toward a single purpose – is what separates successful marketing from frustrated efforts.Ready to transform your approach? Join our Marketing Momentum Sprint (August 25-28) where I'll guide you through creating a clear marketing plan with practical schedules and actionable steps. No more throwing content at the wall hoping for viral success. Instead, build intentional marketing that consistently delivers results. Standard and VIP options (including group coaching) are available at JennyMelrose.com/marketing-momentum. Stop spinning your wheels and start building marketing momentum that actually grows your business.

Think AI can't sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

What's holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers? In today's episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech solutions into your business! Jim and I talk through the three key components of a modern tech stack: predictive analytics, generative AI, and conversational intelligence, and how refining your vertical focus can drive consistent growth. Clean data, clear direction, and disciplined execution are what give you a competitive edge in freight, so dive in to discover more from our conversation!   About Dr. James Kenny Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling. He earned his Ph.D. from Oklahoma State University. He was a four-time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University. Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney. Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).  

Craft President/Founder Angelo Ponzi shows how the sales and marketing relationship is a critical driver of long term success for any business. Stop treating them like warring tribes. They are relay runners, not rivals. Internal data is your gold, but most companies are sitting on powerful insights they never know they have. Fixing your communication breakdowns is a great place to start. If your accounting team can't explain your value proposition, you've failed. "Be curious. Ask questions. Don't make assumptions." How many departments in your company could accurately describe what you actually do and why it matters? If the answer is "just a few," you're not building a business - you're managing expensive chaos.

In Episode 87 of the Digital Velocity Podcast, Erik Martinez is joined by Corey Morris, CEO of Voltage and author of *The Digital Marketing Success Plan*, to explore how companies can eliminate guesswork and wasted spend in digital marketing by implementing a strategic planning framework. Corey introduces the START process—a five-step framework (Strategy, Tactics, Application, Review, Transformation)—that guides marketing teams in aligning digital channels with business outcomes. Together, Erik and Corey examine common pitfalls such as budget duplication, 'CEO drive-bys,' and siloed KPIs, and reveal how a well-documented and agile plan can bridge the gap between marketing activity and business profitability. Whether you're running a Direct-to-Consumer ecommerce brand, managing an agency, or optimizing B2B campaigns, this episode delivers cross-industry insights for digital marketers ready to turn chaos into clarity and drive measurable ROI. Corey's Book - The Digital Marketing Success Plan Reach Corey at his website: Corey Morris.com

If I were to mention “branding,” what would be one of the first things that pops into your head? Since many of you are likely CPG industry stakeholders…I'd assume packaging design topped the list. And that makes sense because the right packaging is crucial for CPG products…as you can't sell what the consumer doesn't notice from a distance (especially within today's age of the endless aisle). But while packaging design is certainly an important way to create a positive first impression by visually indicating what your CPG brand represents inside-and-out…it's only one of many cascading strategic choices needed to create something truly distinct and special within the ultra-competitive CPG industry. And it was refreshing to hear that framework show up at different moments throughout this diverse conversation with the Vice President of Strategic Marketing at Resource Label Group, Melanie Edwards Virreira. Beyond discussing a few packaging design tips and tricks to enhance connection with today's consumers, we examined how to best retain your brand identity system when shifting into different formats…and why packaging should really be considered a “below the line” marketing expense instead of included within cost of goods sold. Additionally, we examined the unlocked value that gets created when you stop being primarily transactional with your supplier relationships. Follow - Pour Decisions Podcast Also, an extra special thanks to Cognizin, for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content!

Most bars have no idea what it really costs to bring in a new customer. And if they are tracking it, they're usually missing half the expenses. This episode breaks down a simple way to calculate your true customer acquisition cost so you're not just guessing.  

In this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris welcome special guest RJ Schultz, who shares his unique journey from working in high-stakes government roles, including the Pentagon and the Defense Intelligence Agency, to leading operations at Blip, a rapidly growing digital billboard company. RJ discusses his unique view on advertising and marketing strategy, as well as the challenges of balancing a demanding career with family life, highlighting the pivotal moment that prompted his transition from the military to the private sector. Tune in to hear RJ's fascinating journey and gain valuable perspectives on growth, operations, and the special challenges of managing a fast-growing company. https://www.linkedin.com/in/schultzrj https://offers.blipbillboards.com/podcast

Are sales calls required to sell your online program or course? In this episode, Stephanie breaks down when you need to hop on a call and when you absolutely don't.  Learn the difference a strong sales system can make and how to build one without pressure, persuasion, or over-giving. Whether you're already running a course or just getting started, this episode will help you sell smarter and scale faster.   What You'll Learn: Why buyer trust is more important than ever When sales calls are helpful vs. optional What pricing levels usually need a call What to use instead of a sales call How to build a system that sells for you   Resources & Links: Join the Lead Magnet Fix Workshop https://training.theleveragedpractice.com/lmfix Start the Product Portfolio Mini-Course https://online.leverageyourpractice.com/product-portfolio

From cinematography to the C-suite? Yes, you read that right. In this episode, TC Gill talks with Chris Geiser, CTO at DCG ONE, about an unconventional leadership journey that blends creativity, marketing, and tech strategy. If you're into leadership lessons with a personal twist, this one's for you.

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

There are tons of marketing tools and strategies out there, from tons of marketing gurus in different spaces. Every business has a different market, audience, profile, products and services, because every differ from the other. The question is, what is the most effective for your business? Please join us next week, and learn from an amazing marketing professional! See you on Marketing with Russ…aka #RussSelfie, Episode 521June 2nd, Monday, 8am PacificFeaturing Mark Senefsky Mark is the President of ModeForge, assisting small and mid-sized businesses transition from startups to established brands. With over 30 years of experience as a Strategic Marketing leader, he aims to help companies adopteffective marketing strategies for enhanced profitability, productivity, and competitive advantage. Connect with Mark:Linkedin: linkedin.com/in/marksenefskyWebsite: modeforge.comEmail: Mark@modeforge.com Connect with Me:Website: https://www.russhedge.comEmail: Russ@russhedge.com #StrategicMarketing #productivity #Inspiration #InspirationSpecialist #InspirationalSpeaker #marketingNOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION. Watch Here:LinkedIn:https://www.linkedin.com/events/7333138610554105856/comments/Facebook:https://www.facebook.com/events/3139092909585718YouTube:https://www.youtube.com/watch?v=LQXbWbMiskU

"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Title: The Art of War! How Do You Beat the Top Salesperson in Your Profession or City? Host: Michael J. Maher Guest: Keith Krikorian Description: In this strategic episode of Referrals Podcast, host Michael J. Maher is joined by Keith Krikorian—top-producing Realtor and author of The Art of War for Real Estate Agents. Together, they dive into how Sun Tzu's ancient principles of military strategy can be applied to real estate—and more importantly, how you can position yourself to compete with and even surpass the top salesperson in your market. Keith reveals how agents win before they fight through preparation, market insight, relationship-building, and strategic communication. Michael and Keith also tackle negotiation tips, niche domination, and the mindset needed to turn competitors into allies. If you're looking to gain a tactical advantage and become the most referable agent in your area, this episode is for you. (7L) Referral Strategies and Podcast Topics: Events, Strategic Marketing, Mindset, Communication, Time Management Special Offer: Event Mastery class starting June 3rd — a proven system to dominate your neighborhood with high-impact events and referral strategy.

In this episode of 'Get Biz! Do Biz! Get Paid!, I welcome back special guest Clifton Muckenfuss, covering topics ranging from faith and leadership to effective marketing strategies and customer relationships. Clifton, Founder of Building Raving Fans, shares his journey of faith and how it has become a cornerstone for his business and personal life. The discussion touches on the significance of finding one's purpose, leadership accountability, and actionable marketing strategies to grow your business. If you're looking to elevate your construction business and maintain a competitive edge in today's market, this insightful episode is a must-watch.Tune in today! 

Since 2019, Kasey has been the President of both the U.S. Highbush Blueberry Council and the North American Blueberry Council where he is dedicated to making blueberries the world's favorite fruit through strategic marketing, industry collaboration, and innovation. He has led initiatives like the "Grab a Boost of Blue" campaign and launched "The Business of Blueberries" podcast to connect and educate the industry. We discuss the new Blueberry Boost Accelerator and how innovation is a growth lever to move the industry “beyond the morning” by promoting the great taste, energy, fun and health halo to help find a “home for every berry” and grab their deserved “share of stomach.”

Text us your thoughts on the episode or the show!On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he's learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building trust, and expanding your influence.Tune in to hear:Rick's unique career path from IT and QA into marketing operations and eventually to a VP role in demand generation.How to leverage technical and relational skills to create career mobility within marketing.The importance of curiosity, relationship-building, and challenging assumptions—internally and externally—for leadership growth.Insights into managing through organizational change, including private equity acquisitions and team restructuring.Tips on transitioning from managing ICs to managing other managers, including the importance of communication, presentation skills, and executive alignment.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today's marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you're leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.The Reality of Modern MarketingHow the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really isWhy strategy must come before execution—every timeWhy good marketing isn't fast, easy, or cheap (despite what TikTok says)The importance of learning not just what works, but what doesn't, through experienceWhy Strategy Outweighs TacticsWhy posting daily doesn't equal success—and what to do insteadThe critical role of identifying the real problem before jumping to solutionsWhy strategy needs time, patience, and a client who's willing to trust the processThe Unsung Hero: Project Management in MarketingHow project management skills like setting deadlines and stakeholder coordination are essential for executionWhy most marketing failures happen during execution—not strategy or planningTools and mindset shifts that help marketing professionals stay organized and deliver resultsJessie's #1 project management tip: “You set the deadlines, so don't stress them.”Key Takeaways for MarketersStrategy isn't rigid—it's flexible, iterative, and deeply rooted in understanding your audienceGood marketing is a process of learning, testing, adjusting, and being patient with outcomesExecution matters just as much as planning, and both need structure and deadlinesGive yourself grace—but don't let it become an excuseWhether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it's strategic, intentional, and adaptable.Connect with Jessie Fernandez:Website: https://jessiefernandez.com/Instagram: https://www.instagram.com/soyjessiefernandez/LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:29 "Commercial Mindset Evolution"010:18 "Aligning Cross-Functional Teams Strategically"11:29 Collaborative Strategic Planning Essentials16:25 "Comprehensive P&L Insight for Marketers"17:42 Optimizing Freight for Profitability21:14 Joint Customer Segmentation Model24:29 Sargento's Snacking Success Journey29:27 Customer Segmentation Strategy Essentials34:04 Prioritizing Launches in Brand Families35:03 "Champagne vs. Peanut Butter Investment"41:20 Aligning Strategic, Financial, and Sales Plans42:57 Misalignment Risks Customer Trust==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Welcome to another episode of the Retreat Leaders Podcast, where today's guest, David Schafran, shares his unique journey from healthcare technology to founding Somo Loco, a company dedicated to dance immersions and retreats. Join us as we delve into how David transitioned to a more embodied practice and the crucial role of partnerships in growing a retreat business. Episode Highlights: From Tech to Dance: David discusses his shift from running a tech company to embracing the transformative power of dance and embodied wisdom. He explores how integrating physicality with meditation and dance can deepen personal and communal wellness experiences. The Power of Partnerships: Learn how David leverages partnerships rather than just personal networks to spread the word about Somo Loco. He emphasizes the significance of collaborating with aligned individuals and entities to enhance the reach and impact of his dance retreats. Challenges of Scaling Retreats: David shares insights into the complexities of scaling a retreat business that operates immersions every week of the year. He talks about overcoming control issues, ensuring quality, and aligning with the right people to maintain the integrity of the retreat experience. Strategic Marketing for Retreat Leaders: Dive into effective marketing strategies that focus on partnerships and collaborations. David highlights a successful case of working with a UK blogger, which significantly boosted interest in his retreats. He also discusses the benefits of involving influencers and setting clear expectations for content creation. Soma Loco's Unique Offering: Discover more about Soma Loco's retreats, which feature dance immersions in vibrant styles hosted in captivating cities like Medellin and Barcelona. David explains how these locations enrich the retreat experience, making them unforgettable for participants. Building Sustainable Retreat Practices: Shannon and David discuss the importance of developing sustainable practices to prevent burnout among retreat leaders. They explore how focusing on broader business strategies rather than individual branding can lead to more effective and resilient operations. Join Shannon Jamail and David Schafran as they uncover the magic of effective retreat marketing through powerful storytelling, strategic partnerships, and a deep commitment to community and personal transformation. Whether you're a seasoned retreat leader or just starting out, this episode is packed with actionable insights to help you elevate your retreat business. Stay tuned to learn how to incorporate these strategies into your own retreat offerings and ensure your operations are not just profitable but also profoundly impactful. About David David Schafran is a serial entrepreneur, innovator, dancer, and armchair philosopher with a passion for uplifting people.   David started his first company at 26 with a high profile MIT professor and billionaire famed Silicon Valley Investor. After burning out helping over 5 million people access eye care over 130 countries with novel eye testing technology, David went and danced salsa full time in Medellin, Colombia, a move that changed his life.  He is now the founder of Somoloco, a dance and cultural immersion company based in Medellín, Colombia, where travelers experience the joy, connection, and energy of Latin dance and culture.  David's work has been highlighted by renowned investor Vinod Khosla, and his career reflects a commitment to blending innovation, human connection, and real-world impact. Whether launching cutting-edge tech, designing transformative travel experiences, or building community-centered solutions, David's mission is to spark joy, connection, and resilience in every project he touches.   You can find him dancing in Medellín, building new ventures in NYC, or exploring what's next at the intersection of culture, technology, and community. Connect with David somoloco.com  Discount code for 10% off: retreatleaders10   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List  Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client's unique needs and leveraging data-driven research to identify the right platforms.

Brian W. King joined ADS in September 2020 and serves as Executive Vice President, Product Management and Marketing. Mr. King came to the Company with over 25 years of product management and marketing experience in both consumer and commercial businesses. From 2013 to September 2020, Mr. King worked at Owens Corning, a Toledo, Ohio-based company that develops and produces insulation, roofing and fiberglass composites and related materials, serving as Vice President, Strategic Marketing from 2016 to 2020 and Director of Strategic Marketing from 2015 to 2016. Prior to Mr. King's role at Owens Corning, he held leadership positions at The Stanley Works, Elmer's Products Inc., and Avery Dennison Corporation. He holds a Bachelor of Commerce from McMaster University. He has received certifications in Marketing Management and Executive Education from York University and the University of North Carolina respectively. Brian Joins Sustainable Nation to Discuss: ADS' plastic recycling operations and achievements Strategic efforts at ADS to reduce GHG emissions and their recognition as one of America's climate leaders by USA Today Partnerships that advance recycling and sustainability initiatives Advice and recommendations for sustainability professionals Brian's Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers?  I think we tend to underestimate what change we can make over a decade, and so I think we need to look at change over a longer period. We overestimate what you can do in a year. We're always very aggressive about what you can do in a year, and then we underestimate what you can do over a decade. But if you look back, you find that we've made great change over decades. So I think we need to adjust how we look at how change. The change we make and the impact that we have needs to be longer term.  What are you most excited about right now in the world of sustainability?  I get really excited when people say plastics recycling doesn't work, because it does. Even though there's no silver bullet in solving the plastics problem. Because plastics in the environment is a problem, and we need to work together to solve that. I get pretty excited because a lot of people tell us that plastics recycling doesn't work, and ADS is an example that, yes, it does. We can actually effectively create circular economies for plastics and we can help to solve the plastic problem. That excites me because that is a big deal.  What is one book you'd recommend sustainability leaders read?  My favorite is Cradle to Cradle. It's remaking the way that we make things. As someone who's done product management for a lot of their career, sustainability is key to product management. We need to think about end of life. When you design a product, it shouldn't just be around the economic value or the features and benefits or the value proposition that the product's delivering. You need to think about what happens at the end of life. Cradle to Cradle is a great way to open your eyes to that.  What are some of your favorite resources or tools that really help you in your work?  We talked about one of them, being partners with groups like the Recycling Partnership. There's passionate individuals, people who are doing things across the country that you can hear from. The Ohio State Sustainability Institute being another one I talked about. Talking to those like minded companies, talking to those like minded people, people finding those like minded organizations out there that are aligned with what it is that you want to do from a sustainability perspective. Sustainability professionals listen to this. We have to make sure we make those connections because some of the best resources are talking to people about what they've learned, what failed, what worked. That gets me really excited.  Where can our listeners go to learn more about you and the work being done at ADS?  If anyone wants to email me here at ADS, it's brian.king@adspipe.com. I'm on LinkedIn, Brian W. King. LinkedIn is the way to find me. If you want to go to our website, adspipe.com/sustainability we have an interactive version of our 2024 sustainability report that allows you to dig into some of the good work that we're doing.

Unlock the secrets to business growth with marketing expert Solomon Thimoty as he shares invaluable insights into building robust brand awareness. Discover the power of a broad sales funnel and why expanding the top of your funnel is crucial for driving sales at the bottom. Solomon emphasizes the importance of nurturing potential leads with offers like free PDFs or calls, transforming them into loyal customers while using effective strategies like podcasts and digital ads to boost visibility and engagement.Explore the delicate balance between immediate sales efforts and long-term brand building in your marketing funnel. Solomon details how targeting customers at various stages can lead to business resilience and success. By addressing common obstacles like impatience and ego, we encourage an approach centered on sustained growth. Gain a comprehensive growth formula by harmonizing short-term actions with future-focused strategies, ensuring your business thrives in the ever-evolving market landscape.Step into the world of strategic decision-making and time management for entrepreneurs. Solomon sheds light on the inefficiencies of spreading marketing efforts too thin and the power of concentrating investments on high-impact channels. Learn the art of outsourcing weaknesses and focusing on "money-making activities" to skyrocket your growth potential. With a strategic, data-driven approach, discover how to optimize lead generation and customer acquisition, ultimately achieving sustainable success in today's competitive arena.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min